Reviews (19)

The textbook I go back to most often
This was one of my favorite textbooks from design school. It's the one I refer back to most often, because I know what I want will be there, and will be presented clearly. It is the most complete reference I have in my library for flat-patternmaking, and covers everything from making basic slopers from measurements (the book provides measurements for standard sizes, or substitute a real client's), through all sorts of bodices, sleeves, collars, skirts, pants, and other details. Also included are sections on knitwear, including swimwear, and a good portion of the book is devoted to children's clothing. Highly recommended and well worth the price.

Excellent!
This is a great book to learn how to make patterns and also a great reference if you already know how. The pictures and diagrams are very detailed and helpful and the instructions are easy to read. I highly reccomend it!

[Knock off]
Okay, this book promises good stuff, but ... could it be any harder to understand? You basically need two books to interpret how to make a single pattern. Very vague. We use this book at FIDM and I think it would have been better if the two books we use were put into one. Use it if you must, because it is a good reference for children's and body suits. Also, the illustrations are better than most.

It has its shortcomings
This is the book we use at my college. I can't compare it to other patternmaking books, but I know that Armstrong's has problems and really needs a good editor. Occasionally, steps are missing and measurements aren't accurate, and both my classmates and my teacher have found it frustrating.

The Teacher's Guide
I am living in Jamaica West Indies,We do not have this book here on the market so a friend who travel brought it and lown it to me .As a fashion desinging teacher i found this book very good,i need one for myself but i can notbuy it through this method.
So the bottom line is i used this book as my teaching guide.
Thank you.
I am,
Cynthia Mcdonald.
31 Aqualitavale Ave,
Kingston 20.
jamaica West Indes. ... Read more

Book Description

So you have a great concept and all the fancy digital tools you could possibly require—what's stopping you from creating beautiful pages? Namely the training to pull all of these elements together into a cohesive design that effectively communicates your message. Not to worry: This book is the one place you can turn to find quick, non-intimidating, excellent design help.

Reviews (133)

Little book with BIG impact!
Don't let the small size of this book fool you... in here is all the information you need to start improving the way you design. Composition, positioning, alignment, font usage, and a host of other topics are concisely and simply explained. A section on color usage would have been appreciated, but would probably price the book out of its target audience. Williams's sense of humor may not be for everybody, but the information she presents is absolutely invaluable. Williams presents good design, bad design, and works to explain what elements make the former work. After reading this book, I started sub-conciously analyzing almost everything around me, from web sites to advertisements, and was able to identify well-designed ones from poorly-designed ones, and what they did right or wrong.

No, you will not become an award-winning graphics designer after one read, but your understanding of principles, and your ability to apply them will increase dramatically. An extremely worthwhile investment for the beginner who needs to suddenly improve his design skills.

Great gift book! Should be required reading in the office.
I won't bore you with detailed analysis of the book... many other reviews mention RW's elegant descriptions of the four page layout elements (proximity, alignment, repetition, contrast). What I will share with you is that I have given this book as a gift a dozen times. Because it is so clearly written and the principles are backed up with easily understandable examples, I give it to folks who don't have a lot of time to study page layout design, but who can benefit from knowing the four principles.

As more and more laypeople put words on paper (in newsletters, brochures, and especially websites), knowing these basic guidelines for why certain pages look better than others and how one can quickly improve a particular layout is timely and essential knowledge. If you need a little help communicating more effectively with your publications (of any kind) or know someone else who does, this would be the first book I'd hand to you. (The next would be RW's The Mac (or PC) is Not a Typewriter.)

Good
This is one of the basic books needed in any designer's collecion. Buy it today!

Terrific Book for Non-Designers
IÕm beginning to wonder if Robin Williams ever sleeps. She seems to have a new title out every couple of weeks. This is Ms. WilliamsÕ second offering of this title.

I have long said that the best thing about DeskTop Publishing is that it puts it in the hands of everybody and the worst thing about DeskTop Publishing is that it puts it in the hands of everybody. Some people just donÕt have an eye for design.

The fact is, because of DeskTop Publishing, many people with no formal training in publishing or design end up having to design something. They find they must create an advertisement, a newsletter, a brochure, a business card or a poster. Panic sets in for those who have no idea where to start, or donÕt understand the fundamentals of good design.

If any of this sounds familiar to you, The Non-DesignerÕs Design Book is your Ôrescue in a book.Õ I really like the many before and after examples she shows of web pages, brochures, business cards, etc. There is an amazing example of a tri-fold brochure before and after on pages 106-107, and a newspaper ad on pages 114-115.

She explains the use of typography very nicely, and explains when to use different kinds of typefaces. (Did you know that most people make the type on their home made business cards too big?)

This book is not a big, heavy tome that goes on forever on its topics. ThatÕs a good thing. It keeps things simple and easy to understand. Each topic is covered well and in an interesting manner. Pick it up at Peachpit with your User Group discount!

A Must Have Book
This is an invaluable reference for everyone. If you are a designer you should read this little book at least once a year. Without a doubt you have forgotten or not used many of the rules and precepts that are in this book. If you are new to design, learn it here and you will be set. The only thing you have to do is not fight your own urge to violate the ideas set out here and you can design print items that rule the world! The best best best book. ... Read more

Book Description

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work until now.

Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.

This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise. ... Read more

Reviews (9)

A must have for every serious designer
---"The best designers sometimes disregard the principles of design. When they do so, however, there is usually some compensating merit attained at the cost of the violation. Unless you are certain of doing as well, it is best to abide by the principles" from the Introduction.--- Really a cross reference whether you are designing for screen, print or industry, to tune and power up your designs. Simple 100 design principles laid and explained clearly by example. You will be amazed how instantly it works out. But if you are looking for an inspiration look for other items like "Big Book of Design Ideas"

Better for the Coffee Table than the Design Desk
Much of Universal Principles of Design lacks depth. The reason for this is that the text needed more colloboration than it appears to have asorbed. For something that aspires to be a sort of objective compendium, the topics (and particularly the examples used) are grounded firmly within the author's sphere of knowledge. I correctly guessed both where the authors lived as well as their occupations long before I had finished reading merely because they use so many examples from Houston and software. Unfortunately, this lack of research and colloboration outside of the two authors and their own knowledge creates a shallow, uninformed book.

Universal Principles of Design is far less academic and objective than it proports. For example, if I had based one of my principles on an example I would have researched it beyond merely using internet heresay (DVORAK v. QWERTY, for example). That's not to say it isn't enjoyable, as the text itself is neat, modernist, clean and is, at times, interesting and informative. However, Universal Principles of Design lacks the academic depth needed for usability and never extends beyond introductions and formalities. The book is something that aspires to belong more on the coffee table as a chic relic of interest in design than as a usable, practical text to earmark, underline in, and really utilize as a day to day guidebook.

Exceptional
Wonderful resource, well-written and attractively designed. I can't imagine any designer in any field not finding this invaluable. Ideal for any experience level as well. Hopefully this will become a standard book.

A dictonary of design guidelines
This is one of the best books I've seen lately, combining theory from usability, perception and design. The book consists of small explanatory texts on the left pages, with examples on the right. The chapters of the book are in an alphabetical order; this means for instance that principles from the Gestalt Psychology are devided over different chapters (closure, constancy, good continuation etc.) However, on the bottom of every page is a 'hyperlink' to related chapters. To categorize the chapters the book has a categorical table of contents, with categories like perception, learnability, usability, appeal and design decisions. Students from technical courses, to whom I showed the book, immediately liked it.

Concise and Complete
This is the **most essential design book** I've had the pleasure of learning from. If there was only one book I could only recommend to design students or for client education, this would be it! The organization of the book follows it's own principles, the content is specific and accurate, and it cites and gives credit where due (also promoting deeper study of a subject/concept). I truly value it because of the quality summaries of design principles I've learned elsewhere consolidated into one book. The ONLY thing I would change about the book is to use a Serif typeface on the body texts for better readability.
Excellent writing, excellent topical content, and excellent diagrams and examples.

My compliments to the authors, as well as Rockport (whose books I usually despise for lacking substance despite their nice graphics). ... Read more

Book Description

We're filling up the world with technology and devices, but we've lost sight of an important question: What is this stuff for? What value does it add to our lives? So asks author John Thackara in his new book, In the Bubble: Designing for a Complex World.

These are tough questions for the pushers of technology to answer. Our economic system is centered on technology, so it would be no small matter if "tech" ceased to be an end-in-itself in our daily lives.

Technology is not going to go away, but the time to discuss the end it will serve is before we deploy it, not after. We need to ask what purpose will be served by the broadband communications, smart materials, wearable computing, and connected appliances that we're unleashing upon the world. We need to ask what impact all this stuff will have on our daily lives. Who will look after it, and how?

In the Bubble is about a world based less on stuff and more on people. Thackara describes a transformation that is taking place now -- not in a remote science fiction future; it's not about, as he puts it, "the schlock of the new" but about radical innovation already emerging in daily life. We are regaining respect for what people can do that technology can't. In the Bubble describes services designed to help people carry out daily activities in new ways. Many of these services involve technology -- ranging from body implants to wide-bodied jets. But objects and systems play a supporting role in a people-centered world. The design focus is on services, not things. And new principles -- above all, lightness -- inform the way these services are designed and used. At the heart of In the Bubble is a belief, informed by a wealth of real-world examples, that ethics and responsibility can inform design decisions without impeding social and technical innovation. ... Read more

Amazon.com

Sexy, modern, and unabashedly consumer-oriented, Art Deco was a new kind of style, flourishing at a time of rapid technological change and social upheaval. Lacking the philosophical basis of other European design movements, Deco borrowed motifs from numerous sources--Japan, Africa, ancient Egyptian and Mayan cultures, avant-garde European art--simply to create novel visual effects. Art Deco 1910-1939 surveys the sources and development of the popular style with more than 400 color illustrations and 40 chapters by numerous design specialists. The authors track Deco around the globe, from Paris to the United States—-where it got its biggest boost from mass production—-to Northern and Central Europe, Latin America, Japan, India, and New Zealand. The book's broad focus encompasses industrial artifacts (the Hindenburg blimp, the Burlington Zephyr locomotive), as well as architecture, furniture, accessories, fashion, jewelry, typography and poster design. Despite the existence of other prominent artistic movements during the 1920s and '30s, the authors tend to hang the Deco label on virtually any object that portrays the effects of technology or employs color, luxury materials or artificial light in striking ways. It does seem a stretch to include Man Ray's photographs, Sonia Delaunay's textiles and the movie King Kong in the Deco pantheon. But the great strength of Art Deco 1910-1939 is that it reveals the social context of Deco, not just its pretty face. The book accompanies an exhibition (organized by the Victoria and Albert Museum in London) at the Royal Ontario Museum in Toronto through January 4, 2004; subsequent venues are San Francisco and Boston. —Cathy Curtis ... Read more

Reviews (2)

The greatest book on Art Deco!
This book is an absolute triumph. First, it is positively gorgeous - the images just leap off the pages. Second, the essays are more in-depth, engaging, and informative than any other book I've found on the subject. This book discusses every facet of Art Deco as well: it explores the origins at the Paris Exhibition in 1925, goes through the influence in East Asia, Latin America, and South Africa, not to mention Europe. A great chapter on Deco in Hollywood; also explores all of the sources, iconography - and all of this on top of covering every aspect of the movement - ceramics, jewelry, fashion, architecture, glass, photography, graphic design, bookbindings, travel and transport, and so so much more - with stunning visuals. A fantastic read, a great resource, a beautiful work, and an absolute MUST for anyone interested in the subject! Well worth the money, and a fantastic addition to any library. Highly recommended!

The first and last word on Deco.
A sumptuous coffee-table book of this exuberant art style and I think it could well become the standard book on the subject. The forty essays are divided into four sections, Sources and Iconography, 1925 Paris Exhibition, Spread of Deco and finally Deco World, and I liked the way, especially in Sources and Iconography, that the authors explain how various art styles were moulded into deco art which culminated in the very influential 1925 Paris show.

I thought the last two sections were a fascinating coverage of how Art Deco spread around the world, mainly as architecture and fashion, though in Europe also as a fine art style. In North America, it influenced a huge range of commercial products. Perhaps this was the only art form that was truly democratic in that it was available (as streamlining) to be seen or bought on any Main Street across the Nation.

The design and printing are excellent. Many of the photos, especially color, are presented whole page, the rest are all well sized, and they all have captions. The back of the book has a very comprehensive bibliography, fortunately listed as relating to each chapter rather than just an alphabetical list, the index is divided into two, Names and Subject. I was very impressed with this attention to detail and with the excellent text, images and production surely 'Art Deco 1910-1939' will be read for many years to come. ... Read more

Book Description

Since its first appearance, The Art of Floral Design has become the definitive standard in teaching design techniques. In-depth and illustrated in full color, it offers comprehensive information on the principles and mechanics of flower arranging, basic flower anatomy, and arrangement styles for all occasions. This well-written text combines theory and practice to familiarize readers with the basics and guide them through more advanced floral techniques. This book is sure to remain on your reference shelf throughout your career in floral design. ... Read more

Reviews (7)

A Student's Review
A comprehensive guide to floral care and designing. The author has complete instructions with illustrations which are very helpful.
The author also teaches concepts through repetition and ties the chapters together by reviewing past concepts.

Excellent Textbook of the Basics of Floral Design
We used this textbook in our 'intro to floral design' course at Texas A&M University. I thought it did an excellent job of teaching all of the basic design principles, and it also had very good pictures and diagrams to aide in the learning. Unfortunately, I sold this book at the end of the semester, and I wish that I had kept it. I have been looking for a more economically priced floral design book, as complete as this one, and have not been able to find it. I you are a beginning designer, or need the ultimate floral design reference, this is the book for you!

Textbook Style Book
This is a great book. It is a textbook style book, so it is a little on the technical side. If you are interested in retail floristry then you will find it to be a great book. But if you are a hobbyist or are looking for a book to give you ideas for arrangements to place around the house/office this book maybe more technical than you want.

Lacks good design, but great practical knowledge.
Norah Hunter was my floral design instructor, so of course, we used her book. Coming from a strong design background, I think that the arrangements are at best mediocre and lacking creativity. Some of the design theories seem over simplified to me as well. However, although the design instruction falls short in my opinion, the practical knowledge she teaches about flower names, running a floral business, care and handling, etc. are invaluable to anyone working in the floral industry. The book also contains an excellent appendix of flower and foliage names with illustrations.

The Art of Floral Design
"This is the BIBLE OF THE FLORAL INDUSTRY! " That is the exact words my instructor used five years ago when I attended design school. Since that day, I still refer back to it again and again. The techniques and illustrations are wonderfully formatted in such a way that is easy to understand. Everything from the history of floral design up to todays job opportunities within floristry are covered. If you strive to be a knowledgable designer in all areas, this book will surely lead the way. More examples of topics covered are; wiring techniques for corsages, proper care and handling of flowers, understanding color, design principles, controlling cost, holidays, funeral arrangements, the list goes on and on. This is a must have book for any designers library. Sincerely, Julie E. Bargeron ... Read more

Book Description

A complete revision of what is considered the classic introduction to color for all graphic designers and artists. This book provides a solid foundation for the development of personal color sense, and a practical examination of the myriad effects that can be achieved with color. ... Read more

Reviews (5)

principals of color design
good condition and very fast service

Good for newbies
I haven't got any formal art background and have found this book to be extremely useful. However, it may or may not get much higher - I can't tell since I'm a newbie, but I keep in mind my experience with some other books on other subjects: while I was a beginner I found them great; now I think they're just fine for beginners.

OUTdated
This is not the best book out there. The first section of the 5 section book goes into form and shape theory, which although useful in design, is just filler to give the book more pages. The color theory sections are fairly basic. I think there are better books out there, especially for the price.

the truth about this book
It explains very well the color principle and some design techniques. It is a good book for beginning graphic artists with no formal art background (those who never studied art/GD in school). There are 5 parts to this book. Part one establishes desing principles, part 2 examines common color principles related to the use of color pigments, part 3 helps the beginner develop systematic color thinking with the aid of excercises, part 4 introduces priciples and techniques for generating colors on the computer and part 5 presents color sets and guides for attaining color harmony.

Note, however, that this book is a bit outdated. It showed when trying to explain certain design techniques using old version Photoshop tool bar.

Fabulous!
I actually perchased this book two years ago in college for an art class and have used it in almost every assignment and project I have completed there after. ... Read more

Book Description

" The entire story of furniture is presented as it never has been before.Written with great verve and in a highly accessible style, The History of Furniture conveys a vast knowledge of history and design with stunning intellectual clarity.In surveying the development of furniture from antiquity to the present day, John Morley focuses on the Western traditions, but he includes the outside influences of China and Japan, India, Egypt, and Africa.His bravura analysis reveals connections between pieces of furniture, such as the direct line from antiquity to a neoclassical French commode, a Biedermeier dressing table, and a twentieth-century bois clair cocktail cabinet.

The story is shaped by a conflict between "classical" and "anti-classical," order and fantasy, and includes the wild extravagances of exotic styles.We see how the simple challenge of making a chair to sit on could generate a huge variety of forms, depending not only on changing fashion in interiors, as well as motifs, ornaments, and ideas from the worlds of politics, religion, architecture, and the fine arts.Works by famous designers-Boulle, Chippendale, Riesener, Makintosh, Eames-appear clearly in the context of the stylish ideals of their times, and nearly 700 illustrations are closely integrated into the text.

The result is not only an essential reference tool for everyone concerned with collecting, selling, or studying furniture and the decorative arts but also a tour de force of scholarship that will enthrall anyone with the least interest in the traditions of Western culture." ... Read more

Book Description

With over 700 vivid images and illustrations along with the wisdom of numerous practicing designers, this book provides a practical approach to introductory interior design.Covering the profession for both commercial and residential environments, the Ninth Edition introduces readers to the history, design fundamentals, and building systems (construction, electrical, mechanical) of design. Exploring topics such as the space planning process, environmental sensitivity, and multicultural design, this book contains both the necessary information and applications readers need to be fully prepared for the field.For professionals with a career or interest in design, interior decorating, architecture, construction, carpentry, and environmental design. ... Read more

Reviews (34)

Excellent Resource
I teach digital media and design to grade eleven and twelve students. This is the only book on Color that my students responded to with enthusiasm. The book covers color theory very basically. However, it does an excellent job of covering the more important topics of the meaning and psychology of colors and color combinations. The author uses good examples for each section and the book can be used as a learning tool or a resource you can use again and again. My students found the many pantone color combination swatches very useful in helping setup the color schemes for their designs. My students and I recommend this book highly, You might say this review is 5 stars taken 80 times.

Could have been a lot better
The work by the now defunct arm of Cheskin research, the Color Research Insititute is much more insightful than anything in this book. Unofrtunatley the scientific research undertaken by this insititute is not available to the General Public and is only available through Cheskin.

The color schemes and patterns shown in this book may have been all the rage a few years ago but they definitly do not age very well and are way too bright and gaudy.

The author unfortunatley does not give examples of color schemes that work well and have stood the test of time such as Coca Colas color scheme and IBM's "Big Blue" which is a type of blue which has a very powerful effect on the subconscous mind of the viewer and this color alone was shown to actually increase the sales of IBM products once it was widely implemented in their adevertising campaign.

This book comes across as a marketing tool for the author pitched at large corporate clients, its deliberate attempt not to give any worthwhile information to readers of this book seems to validate this.

Giving this book 2 stars is being generous considering the price. If you know absolutley nothing at all about color then perhaps you will find this book helpful. If you are an interior decorater dont use any of the color scemes this book recommends unless you wish to send your clients to a mental asylum. If you are a markeing manager dont waste your money on this book

Color Thesaurus for the Chromatically Challenged!
As well as for graphic artists.

I am an author as well as entrepreneur and have long researched color combinations for presenting information and creating a recognizable corporate identity.

If you're one of those people who "know what you're looking for" but can't articulate it, this comprehensive guide has every major color combination you could possibly want, conveniently grouped by the "unique color proposition" (like USP, unique selling proposition), you're trying to convey. (If you already have a color scheme selected, you should check it out here to see whether it unwittingly conveys connotations you don't want associated with your company.)

If you're a graphic designer (I'm not), you can plunk this book down in front of a client with some suggestions and save both of you a lot of aggravation and miscommunication.

I've researched just about every "color guide" out there and have found this one by far the most helpful. It's simple and easy to use, practical without a lot of the questionable theorizing other authors on color seem to need to include.

Very practical
This is quite a practical book on how to express, how to talk with colours. You don't find cultural or history thoughts on it.
Nothing about Van Gogh, nothing about Mondrian.
But you can find ways to efective use colours in marketing or web interfaces, for instance.
It's more a book to look at than a book to read. It's pretty well illustrated, mainly with ads.

Excellent to use to help customers choose their color scheme
This book is packed with great color combinations catorgorized into color schemes by the emotional moods they generate. When I am working with clients in web design, I use this book to help them focus on the tone of their website or product. First, they choose from the many categories such as Classic, Strong, Energetic, Calm, etc., and from there they choose one or two of the perfectly matched color combinations for their basic website colors. It's a great visual tool!
Also included are some basics on color theory, setting moods with color, and some useful advice in choosing appropriate colors for different projects.
Well written, easy to read, and to the point, this book has become a favorite on my desk! ... Read more

Book Description

Graphic Design Solutions, 2E, now in full color, demystifies the design process by outlining step-by-step procedures readers can apply with confidence to solve their own design or advertising problems. Projects and exercises featured throughout the book are interactive, allowing readers to experience a design element, principle or application. Exercises included are a work out - an informal nudge that fosters a willingness to experiment.Projects develop hand as well as critical and visual thinking skills.New projects include web design, web logos, annual reports, branding and new portfolio projects. This edition also features new samples of works by master and contemporary designers and offers guidance on how to objectively assess and critique designs. ... Read more

Reviews (7)

Great Book for all types of designers...
This book covers every single topic with designing...I totally love it I read it over and over because of all the good advice the author gave out to us...I totally recommend this book for students and professionals...Good Luck and Enjoy!!

extremely helpful
Ms. Landa has done a terrific job once again. This book helps you to find different solutions to design problems you probably would'nt think of initially. In addition I'm proud to say I am a student of hers, and her classes are just as engaging.

the best out there!
this is the very best graphic design and advertising text on the market. The advertising chapter and branding chapter are worth the price alone! The examples and ideas are brilliant.

Brilliant!!!
This book is the essence of graphic design. It is a must for any design student. The book itself makes one of the strongest visual statements that I've seen in any Design text. It's great for both the experienced designer and those who aren't accustomed to the nuance that so many overlook. The best parts of the book are the exercises. With problems that are enjoyable and challenging, Ms. Landa has created something that Professors around the globe should take notice to. This is the bible for graphic design students and is a great improvement over the first edition (which was great in and of itself).

Also recommended: The Education of a Graphic Designer(Heller), Design Discourse, The History of Graphic Design(Meggs)

A great guide to Graphic Design.
A well-illustrated step-by-step guide to the process of designing graphic images. The author covers the basic components of design, the effective use of type, how to produce a layout, and how to design specific categories of work (i.e. logos, posters, packaging, etc.). Twelve pages of color are included. ... Read more

Book Description

Book Description

DESIGN BASICS is a popular introduction to two-dimensional design. Each concept is presented in a full two-page spread, making the text practical and easy for students to refer to while they work. Visual examples from many periods and cultures are provided for all elements and principles of design. ... Read more

Reviews (6)

A wonderful book for hs seniors and college freshmen
this book is the foundation for understanding composition, but it is no substitute for continued research in art and art theory...this book is a superb starting point...if you're in high school i suggest starting your reading in art with this...if you are in high school and you have already read this...then GOOD, you're going to need to continue reading, and start by rereading this...if you're a freshman in college, read this and goto the library and check out every book you can by an artist that you enjoy and read what they have written about their art and other peoples art...and in the meantime read this book...another hint, write down the name of every book you hear mentioned in any art text that you think might interest you, hell write all of them down...and then read those books...and keep reading...read read read, and when you're not reading, work on your own art or whatever you want to call it...and do not neglect your other classes, ie english 101, math 101, sciences, history, etc...those classes are just as important as any art class you will ever take...we're all students for the rest of our lives (it's just that some people prefer the term "artist" avoid them if you can...) and we'll keep learning for the rest of our lives...so get used to reading...and get used to taking criticism about your work..

Clearly written, well-illustrated book. Very useful!
Design Basics is well organized, the chapters are clearly written, and the graphics illustrate the text very effectively. This is the best general introduction to graphic design that I've seen.

simple, useful & moneyworth book for all art student
easy to read format, great visual examples, things you ve been taught from school but sometimes forget to think about.

Excellent. Concise, in an easy-to-read format.
The best review of basic design principles I've seen -- especially helpful to artists studying composition.

Required Reading for any Serious Art Student
Basic Design is a must for any art student who is serious about his/her talent. This book was offered as a suggested reading source in my Color Theory class and I have cherished it for years since. Design Basics is very thorough in it's explaination of every kind of art form. You would be greatly benefited to purchase this book! ... Read more

Amazon.com

A remarkable range of examples for the idea of visual thinking, with beautifully printed pages. A real treat for all who reason andlearn by means of images. -- Rudolf Arnheim ... Read more

Reviews (34)

A superb, inspiring book!
Envisioning Information is Tufte's best work. It is a catalog of world class information design examples, culled by the author. He has collected examples from sources as diverse as Gallileo's observations of Saturn, a 3D map of a Japanese shrine, a visual "proof" of Pythagoras' theorem, color studies by the artist Joseph Albers, and a New York train schedule.

This is not a "how to" book, but rather a group of inspiring examples showing any would be information designer the concepts behind the execution of these superb examples.The concepts are painstakingly argued and illustrated. Tufte is obsessed with quality - the book is printed on 100% rag paper using old fashioned lead type because he believes this yields the highest quality results. One of the best books I have ever read when it comes to visual design!

A Tour De Fource of Information Design
To me, this is Tufte's best book, although they are all really good. Although its visually gorgeous, its not a coffee table book to just flip through. You have to be willing to spend time with it, and if you do the rewards are tremendous.

Tufte presents a collection of some the best examples of information design ever invented, and some of the worst examples. And then he goes into the underlying principles that make the great ones sing out.

This book will be really helpful to any web page designer, UI designers, statisticians, cartographers, scientists, or anyone concerned with presenting dense information in a clear way.

There is a chapter on presenting multiple dimensional data on a flat, 2D paper that all by itself is worth the price of the book. Then there's the chapter on "Small Multiples" which presents wonderful examples of how to show patterns and changes. But then there's the chapter on layering of information, so the key pieces of data appear first, and the less relevant ones reveal themselves later. And on and on and on. Its just a great book.

To add to it, Tufte is obsessed with quality like nobody else I can think of in the book business. Its printed on 100% rag paper using real lead type because he thinks that all other methods are inferior. Which means the book is costly to make, but its of heirloom quality.

The Second Coming of the Prophet of Presentation
In "The Visual Display of Quantitative Information", Edward Tufte put forth a theory of graphical excellence which taught his disciples how to present complex data crisply, clearly, and concisely while preserving data integrity.

With "Envisioning Information", Tufte tackles a bolder objective: displaying multi-dimensional data effectively within the two-dimensional space of paper or screen.

To do this, Tufte employs his successful formula from "Visual Display"---outlining the general concepts of his theory and illustrating these principles with many and varied examples.

Tufte's approach to "escaping Flatland" (as he calls it) is simple but richly-illustrated:

- Employing the concept of micro/macro readings to add resolution to data displays, conveying more information in a smaller space

- Using layering and separation to foster comprehension of multivariate data

- Utilizing small multiples to convey change over time

- Leveraging color to convey information

- Weaving narratives of space and time

The effect upon the reader is staggering and transformative. Tufte has revised and extended his theory of graphical excellence with a handful of simple yet powerful techniques for improving our presentation graphics.

Anyone involved in graphics design or in the communication of complex information should have this book on his shelf---it is simply too valuable to keep having to borrow it from your public library.

Don't buy it until you see it. You may be disappointed.
I know that I am a contrarian here but... I didn't like the book at all - I was initially so excited to see the book, but when I finally did see it, I was very disappointed. I recommend that you actually see the book before buying it. You may be disappointed too.

Everyone doing UI design or implementation should read this
As in all Tufte books, this is beautifully presented and wonderfully content-filled. In particular, you'll learn:
- All about the tasteful use of color in the design of interfaces
- How to maximize data visibility in interfaces, as opposed to the widgets, frames, and borders around the data

The only bad side is that some of the chapters end just when you feel like they're about to wrap up in a statement of a best practice, leaving you to sit around and solve the puzzle yourself. While I'm all in favor of mental exercise, I would've liked to at least have a solution to double-check against. ... Read more

Book Description

Now the best thing to happen to package design since paper is even better!

This new edition of The Packaging Designer's Book of Patterns does what may seem impossible to many devoted users of the first edition-it makes a unique and indispensable resource even better! With more than 100 completely new patterns, as well as significant revisions and improvements to more than 250 existing patterns, this unparalleled practical resource gives you the tools you need to meet virtually any packaging challenge.

Every pattern has been test-constructed to verify dimensional accuracy and is ready to be traced, scanned, or photocopied for immediate use. The patterns can be scaled to suit particular specifi-cations, and many are easily converted to alternate uses. Details-such as tabs, locks, and closures-are often interchangeable and may be adapted to specific requirements or personal preference. Other outstanding features of this new edition include:
* More than 500 ready-to-use patterns and structural designs
* A broad array of patterns for folding cartons, trays, tubes, sleeves, wraps, folders, corrugated cartons, point-of-purchase displays, and more
* All patterns are based on the use of 100% recyclable paper materials and many packaging configurations lend themselves to after-use
* All glue areas are clearly indicated with black dots
* Saves hours-even weeks-of research or trial-and-error design

For packaging and industrial design professionals, packaging manufacturers, graphic designers, and structural designers, the new edition of The Packaging Designer's Book of Patterns does what no other industry resource can: it gives you the power and ingenuity of hundreds of structural designers-all in a single volume. ... Read more

Reviews (2)

Must have for Packaging Engineers
This book contains lots of creative, (and basic), packaging patterns which are scaled so mock-ups are easily made. When I am starting a package design project I page through the book to get ideas. The carton section is especially helpful.

Best Packaging in 5 min or less.
This book takes all the stress out of figuring out how to put unique and traditional packages together and lets you focus on what interest you the most instead of fidling with technical details. Its easy to read, and has nice large illustrations. I have found it really easy to trace these illos in adobe illustrator instead of starting from scratch. It is thick and comprehensive. There are so many examples it is hard to find one that isn't in the book. ... Read more

Book Description

Reviews (1)

This is a great book!
This book tells you everything you need to know about making your own transfers. I especially love all of the introductory information. It's a resource that I can refer to again and again! And the projects are very clever and fun. ... Read more

Book Description

Acclaimed furniture designer George Nakashima (1905-1990) made boldly original pieces prized for their superb craftsmanship and their organic use of the natural lines and grain of wood. Today his beautiful creations are avidly sought by private collectors and are housed in museum collections all over the world. This survey of Nakashima's life and work-written by his daughter, the noted designer Mira Nakashima-is the most revealing look we have ever had at this woodworking genius and his profound influence on contemporary design. Mira Nakashima chronicles not only the furniture designs for which her father was best known, but also his equally fine work as an architect. Illustrated with a wealth of photographs never before published and containing much new information from the Nakashima studio archives, Nature, Form, and Spirit is timed to coincide with the release of a full-length documentary film on Nakashima and an exhibition at the Mingei International Museum in San Diego. In exploring his personal and philosophic journey, Mira Nakashima provides a remarkable look at the development of an artist whose reverence for nature was at the heart of his creative work. ... Read more

Reviews (1)

A Japanese National Treasure
I attended an auction a few weeks ago and a fabulous 16 foot long George Nakashima bench from the Dana house in Chilmark, MA sold for $20, 000. This peaceful item intrigued me and I wanted to learn more about this modern master. Just in time to quench my curiosity, Nature, Form, and Spirit: Abrams published The Legacy of George Nakashima. Lavishly illustrated with archival photos of the family home, vintage catalogs, working drawings, plus new photos of classic pieces this oversized hardcover is a great addition to your library.

Written by his daughter Mira, Nature, Form, and Spirit showcases Nakashima's sparse strong furniture as well as his architecture. Vital, collectable, and contemporary Nakashima's furniture is memorable for its simple designs hewn from monumental pieces of wood. Represented in museum collections around the world Nakashima was declared a national treasure by the Japanese Emperor in 1983.

Although he is deceased, the Nakashima legacy continues as Mira Nakashima continues to produce her father's bold and original designs. If they are within budget check out http://www.nakashimawoodworker.com. If you can't afford a piece of this masters furniture then the next best thing is owning this gorgeous book. ... Read more

Book Description

Idea Index kick-started a revolution in graphic design books, unique in size, feel--and most important--wealth of ideas.Layout Index is the next step, a compendium of layout idea-generators that will help designers explore multiple possibilities for visual treatments each time they turn the page. The visual and textual suggestions are divided into eight major areas, including newsletters, flyers, posters, brochures, advertising, stationery, page layout, and Web pages.

Each of these examples are designed to inspire effective solutions in the viewer's mind, rather than simply give specific answers to design problems. The tone and temperament of the design problems, as well as their solutions, vary from traditional to cutting-edge, from corporate to crazy. Designers will learn to solve their design problems, produce fantastic work and become better, more creative thinkers.

* Both creativity books and layout books are extremely popular
* As proven by Idea Index, the format of this book is a proven winner with designers ... Read more

Reviews (20)

Amazing book
Like other reviewers of this book, I am a professional designer. This book is one of the most helpful tools I have ever found. With all due respect, I would like to emphatically disagree with the comments of some other reviewers--I beleive that it is very easy to misunderstand a book like this. The author mentions in the intro (I'm paraphrasing) that this is NOT a book a answers, it's a book of suggestions. A person might think that some of the layouts are unfinished, or plain (not always the case--some layouts are finished and beautiful); I think that this is because a significant effort has been made to avoid presenting layout ideas that leave no room to build. The essentials of good design are never dated. If you are able to look at this book as a treasure chest of ideas, rather than a showcase of someone else's finished work, you will find endless fuel for your own work. As for the size: i LOVE the small format and the plastic cover!! It sits unobrusively on my desk at all times--easy to grab at a moment's notice. This is an amazing book, not like any other in concept, content or form.

What a disappointment!
I love Idea Index. You can flip to any random page and get some creative solutions that hadn't occurred to you. Layout Index, however, is not nearly as useful, innovative or even interesting, unless vintage 1994 design is your idea of "cutting edge". I think the author had these ideas sitting in his desk drawer a little too long.

Unlike Idea Index, which is a hodgepodge of design ideas that are far from finished, Layout Index walks the reader through some solutions. Instead of ideas, you get second-rate finished pieces that won't spark your own ideas. The beauty of the nonlinear index is lost.

I guess this book might be useful for those who need help with their church newsletter or flyers for the kids' birthday party. Will professionals get any use out of this? Nope. I'll give it two stars just because it might come in handy for the soccer moms.

I hate to dog the book... his first one was so good, but I guess that's why this one is such a dud. My expectations were not met.

A simple, helpful guide
Design inspired by this little book leans towards clean & well ordered displays of information. This book provides basics of page building & information distribution.
Beginners will like this book, however, those looking for more complex layout ideas should either work on the existing ideas taking them to the next levels, or peruse other books.

Good Series, Weakest of the Set
This is part of a three book set, which is a great addition to any design library. Unfortunately, this is the weakest of the set - there are a few tidbits, but nothing much. If you buy the other two (Color Index & Idea Index) you will be set. This one I don't recommend to often.

Horrendous!
I have been slowly building my Design Library, and this book made me laugh right out loud! Just by looking at the sample page excerpts offered, one can tell that this book is a total waste of money to anyone with a fine arts-based design degree. But, if you do not have any idea about design, and enjoy cookie-cutter, bland, out-dated design, or if you don't need much to inspire you, then this book would probably be just fine for your library. ... Read more

Book Description

"Every Room Tells a Story" offers the most interesting and provocative interiors published to date in the first 12 issues of the widely acclaimed shelter magazine, "nest". Called, among other things, "Homes and Gardens for the decadent and deranged" ("Wallpaper"), the special chemistry of Nest brings it all under one roof: not only David Mlinaric's interiors for the Rothschild home at Waddesdon Manor, Gabhan O'Keeffe's redecoration of Sao Schlumberger's Paris apartment, a recreation of Louis Comfort Tiffany's lost designs for the White House Blue Room, but also an Inuit igloo, the tents of Tibetan nomads, a U.S. Navy nuclear submarine, and women's prison cells. And because process is as interesting as result, "nest" Editor in Chief and Art Director Joseph Holtzman takes readers behind the scenes and shares the way his unique features are hatched and achieve adulthood. The book includes photography and text by more than 50 "nest" contributors, as well as examples of design projects commissioned by "nest": a flipbook by Matt Groening, a flocked wallpaper by Rosemarie Trockel, a chair by Tom Sachs, and a textile by Todd Oldham. "Every Room Tells a Story" will be a must for all fans of the magazine, and will also introduce its one-of-a-kind sensibility to the uninitiated.

"Every issue of Nest invites you to think about the world we live in and not just the glut of commodities it has for sale" --Gary Indiana

"Production values are lush, care is given to text; coyness and correctitude are nowhere to be found. It's got guts, an eye, and a pulse." --"Artforum"

"Nest represents an aggressive deliberate throwback to content, modulated with a perfectly honed, contemporary pitch. The breadth of Nest's scanning is overwhelming."--Rem Koolhaas

"Nest is one of those fine crucial labors of love which in a better world we'd find in the pouches on the back of airplane seats, and in every hotel room like the Gideon bible." --Jonathan Lethem

"I subscribe to 92 magazines a month, and I always open Nest first."--John Waters

Edited by Joseph Holtzman. Introduction by Matthew Stadler. Text by Carl Skoggard. Contributions by: Laurie Simmons, Nan Goldin, Todd Oldham, Rosemarie Trockel, Tom Sachs, David Mlinaric, Gabhan O'Keeffe, Diane Cook, Tina Barney, Nathaniel Goldberg, Richard Tuttle, Julian Schnabel, Matt Groening, Nayland Blake, Richard Barnes, Nicolas Reynard, Muriel Spark, Michael Cunningham, Julia Alvarez, Garouste & Bonetti, Carlo Mollino, Rei Kawakubo, Andree Putman, and others.

150 color and 50 b&w.
9.75 x 12 in. ... Read more

Reviews (9)

Nest helped me to appreciate both jails and castles
Having been lucky enough to spend one week in a "deep-South" county jail for hitch hiking on expressways (back in the 70's) ... then released with no charge! I loved the Nest article on the cells. I bought Nest for our guests in Chateau-Bois-Briand because of its sophistication and originality. Most of our guests are "road-warriors" and "trouble-shooters" who enjoy reading this kind of books, sipping a Cognac next to the fire-place in a 600-years old castle.
Viewpoints and pictures are so unusual that you never get bored. Nest is a reference. This is why I would advise to buy it, either as a magazine or as a book like this one. You will never throw it away.

Displeased
Had Amazon allowed me to preview even a single page from inside the book, I never would have bought it. A curiosity, a novelty, a cultural speciman, it may be. But as far removed from helpful or even interesting as one can get.

A disappointment
Poorly designed, nothing more than reprints of selected pages from each issue. If Nest is going to do a book, I want to see a "Nest"-y type book featuring the same wit and creativity that characterizes the magazine, not some self-congratulatory, half-baked reprint. Buy the back issues instead, don't waste your money.

Every Room Tells a Story: Tales from ... Nest Magazine
Holtzman is the John Waters of interior design: ironic, iconoclastic, an impresario of the outrageous. His publication is die-cut and drilled (I thought Grant Mudford was going to punch him out for piercing his images when the two met at an LA reception for nest) but never dull. This editor has progressed far beyond conventional notions of good taste, juxtaposing stately homes and prison cells, trailers and Carlo MollinoÕs Turin apartment in a surreal collision of styles. As a minimalist I put down this book with a shudderÑthe riotous excess brought on an attack of claustrophobiaÑbut others may love it. (Michael Webb is the book reviewer for LA Architect magazine.)

I recommend this book very highly
Nest has been a true godsend in the otherwise discouraging world of disposable-vehicle-for-consumption magazines. Not only does nest have more visual appeal than the slickest of fashion or design magazines, it also has content: articles ranging from the scholarly to the surreal, but always well-written; photography by the likes of nan goldin and richard barnes. Anyone who is interested in architecture, design, photography, or simply the peculiarities of human behavior- in fact, anyone who is interested in anything at all- would enjoy reading nest.
For those who don't know the magazine, this book is a great introduction to the first twelve issues. And for those who are already fans or even devotees, the book provides wonderful insights into the design and editorial process of the magazine's creators. It also contains material from the first issue, which is impossible to find used.
This book will inform, educate, entertain and astonish you. I cannot recommend it highly enough. ... Read more