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21. ``Why Should White Guys Have All
$10.20 $9.35 list($15.00)
22. Banker to the Poor: Micro-Lending
$14.00 $6.84 list($20.00)
23. Eat Mor Chikin: Inspire More People
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24. Trump : The Art of the Deal
$25.00 $0.01
25. Maestro: Greenspan's Fed And The
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26. Losing My Virginity : How I've
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27. Reminiscences of a Stock Operator
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28. Personal History
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29. Wall Street to Main Street : Charles
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30. The Operator : David Geffen Builds,
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31. The Davis Dynasty: 50 Years of
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32. The Father of Spin: Edward L.
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33. Titan : The Life of John D. Rockefeller,
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34. The New Investment Superstars:
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35. No Such Thing as Over-Exposure
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36. Ten Things I Learned from Bill
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37. When Hollywood Had a King : The
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38. Skunk Works : A Personal Memoir
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39. Trading with the Enemy: Seduction
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40. The New New Thing: A Silicon Valley

21. ``Why Should White Guys Have All the Fun?'': How Reginald Lewis Created a Billion-Dollar Business Empire
by Reginald F. Lewis, Blair S. Walker
list price: $27.95
(price subject to change: see help)
Asin: 0471042277
Catlog: Book (1994-10-14)
Publisher: John Wiley & Sons
Sales Rank: 217577
Average Customer Review: 4.72 out of 5 stars
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Book Description

"Voyages deep into the frenzied, complex world of LBO transactions."—BusinessWeek.

"Sheds light on an important chapter in both African-American and American business history."—Earl G. Graves, Publisher, Black Enterprise magazine.

When Reginald Lewis was six years old, his grandparents asked his opinion about employment discrimination against blacks. Reg replied simply, "Why should white guys have all the fun?" Why, indeed! Lewis grew up to become the wealthiest black man in history and one of the most successful entrepreneurs of all time, reigning over a commercial empire that spanned four continents. At the time of his death in 1993, his personal fortune was estimated at $400 million.

"Why Should White Guys Have All the Fun?" traces Lewis's rise from a working- class neighborhood in east Baltimore to Harvard Law School and ultimately into the elite circle of Wall Street deal-makers. Expanding on Lewis's unfinished autobiography, journalist Blair Walker completes a vivid portrait of a proud, fiercely determined man with a razor-sharp tongue—and an intellect to match. He shows how Lewis's lifelong hunger for wealth and personal glory fueled his success on the playing field, in the classroom, and in the boardroom. Walker also provides a rare insider's view of Lewis, the iron-willed negotiator and brilliant business strategist in action as he finesses one phenomenal deal after another.

A moving saga of personal courage and determination as well as a virtual how-to book for those who would like to follow in Lewis's footsteps, "Why Should White Guys Have All the Fun?" is every bit as memorable as the man whose story it tells. ... Read more

Reviews (29)

5-0 out of 5 stars Changed My Life
This book gave me a new sense of understanding on how one African American man can not only change history but do it with style and passion. I never new what Reginald Lewis did during the time frame he did it back in the 80's I was a young kid growing up in the south Bronx area of New York City still trying to find a role model to look up too that looked like me. I first heard of Mr. Lewis in college but still had no idea of what he had accomplished until reading his book and then hearing about untimely death some years later. I have read this book 5 times since I bought it and I get a sense of vigor every time I finish it. Not only is it possible for me as a young black man to become the owner of a billion dollar company like him but do it in a way that will make all the white guys at my former prep school green with envy. My only regret is that I never got to meet Reginald Lewis before he died. It would have been such a great honor to meet such a driven and determined man. To sit and do lunch with him at the Harvard Club in New York and just watch all around us wonder how we got there.

5-0 out of 5 stars A insightful guide to success
Reading this book has given a whole new meaning to the term of success. The only regret is not being able to see Reginald Lewis in action today. From the onset of the book he describes what it is like to chase success down and conquer it. This book provides a blueprint for breaking the color barriers in the world of finance, mergers and acqusitions and lbo's. For any aspiring character of color who considers entering the world of movers and shakers, trust me this is the book you MUST read.

5-0 out of 5 stars WOW is all I can say.
This book made me want to work so much harder in life to achieve my business goals. The key is fake it until you make it. No one knows you struggles unless you tell them and you can't make excuses for your life and why you have to work hard. I read it fast and read it again.

5-0 out of 5 stars The sub-title would have been a better title. Oh well.
I came across this book through the recommendation of an acquaintance. I was initially put off by the title, it seemed arrogant, but my philosophy of learning from everyone helped me get over it.

At the end of the day this is a great book. The format is confusing because Mr.Lewis passed away while still in the process of completing it. Mr.Walker does his best to keep Mr.Lewis's voice, but he fails in many ways.

As for the content, it is riveting. To see the humble beginnings of a man that decided that "No" was not good enough is tremendous.

The lesson that I learned from him is that "acquisition" is just as good, if not better than organic growth.

He pursued McCall Patterns with a tenacity that was both admirable and envious. Who else could see the potential? No one apparently, and is coup landed him a 70x's return on his money in under five years. Then to move into the food industry with the same energy was impressive.

It is unfortunate that he passed away so suddenly, his value investing was very much right out of Benjamin Grahams school of thinking, and Mr.Lewis definitely had the potential to become the next Mr.Buffett.

Great book, it really set the tone for how I will grow my own business.

5-0 out of 5 stars Extremely solid!!
This is a wonderful book that has inspired me to attend law school and to traverse a positive path to success. I recommend to men and women...boyz and girls of all races. A true inspiration! ... Read more


22. Banker to the Poor: Micro-Lending and the Battle Against World Poverty
by Muhammad Yunus
list price: $15.00
our price: $10.20
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Asin: 1586481983
Catlog: Book (2003-10-01)
Publisher: PublicAffairs
Sales Rank: 14951
Average Customer Review: 4.71 out of 5 stars
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Book Description

This autobiography of the world-renowned, visionary economist who came up with a simple but revolutionary solution to end world poverty--micro-credit--has become the classic text for a growing movement.

In 1983 Muhammad Yunus established Grameen, a bank devoted to providing the poorest of Bangladesh with miniscule loans. He aimed to help the poor by supporting the spark of personal initiative and enterprise by which they could lift themselves out of poverty forever. It was an idea born on a day in 1976 when he loaned $27 from his own pocket to forty-two people living in a tiny village. They were stool makers who only needed enough credit to purchase the raw materials for their trade. Yunus's loan helped them break the cycle of poverty and changed their lives forever. His solution to world poverty, founded on the belief that credit is a fundamental human right, is brilliantly simple: loan poor people money on terms that are suitable to them, teach them a few sound financial principles, and they will help themselves.

Yunus's theories work. Grameen Bank has provided 3.8 billion dollars to 2.4 million families in rural Bangladesh. Today, more than 250 institutions in nearly 100 countries operate micro-credit programs based on the Grameen methodology, placing Grameen at the forefront of a burgeoning world movement toward eradicating poverty through micro-lending. ... Read more

Reviews (14)

5-0 out of 5 stars Deeply Moving & Motivating!
If you know the story of Grameen Bank, and wanted to know more about the founder - I don't need to say anymore.

If you haven't heard of Grameen, prepare yourself to learn about a bank which has overturned the conventional wisdom about helping people who live in poverty.

Yunus' big idea can be put very simply: people who live on less than $1 per day (3 billion people) don't need to be tought how to feed themselves and survive - the very fact that they are alive is testament to their abilities.

His approach rests upon that faith in people's ability to help themselves, if given access to the very small amounts of loan capital they need to start a profitable venture - whether that is weaving cloth or repairing bicycles.

The road to reaching more than 2 million people in Bangladesh, and many other millions worldwide, wasn't smooth. What you get from reading this book is a sense that sometimes the 'homegrown' solution beats the 'imposed' ideas from the developed world.

A challenging book for liberals and conservatives alike!

5-0 out of 5 stars One of the best books I read
Mohammad Yunus story is truly inspiring.
Makes you question the rules of capitalism.

Writing style makes it very interesting to read.
I am glad I read ths book.

4-0 out of 5 stars The pioneer of microlending...
The story of the Grameen bank is an excellent example of how social change initiatives can be combined with government and private industry support to acheive a greater outcome than the organization could acheive by itself. Yunus provides an excellent chronicle of his bank's formation as well as explaining its principles. Highly recommended for anyone interested in social entrepreneurship or social change. The only shortcomings are: 1) as a finance person, I would like to have read more about the operational side of the banks relative to their commercial competitors - what specific factors enabled them to be so successful (other than the broad social factors he identifies)? 2) Need more information about how these types of programs can be applied to industrialized nations such as the US.

5-0 out of 5 stars Small loan impacts on the lives of third world peoples
In 1983 Yunus established a bank devoted to providing the poorest of Bangladesh with small loans, aiming to help the poor by supporting them with his own enterprise. Yunus' small loans paid off big time, and this provides a review of his theories of small loan impacts on the lives of third world peoples. An intriguing, important guide packed with ramifications for all.

4-0 out of 5 stars Practical help
I can only agree with the other reviews of this book, but I would like to add that anyone who appreciates what Yunus has done might also read 'The Mystery of Capitalism' by Hernando de Soto. Both de Soto and Yunus underline the importance of using market-based mechanisms to alleviate poverty at the grass-roots level (de Soto suggests giving squatters and illegal workers legal title to the land they occupy and the goods they have so they can use them as collateral to raise capital and receive infrastructure). P.J. O'Rourke makes the same point in several places, but he is writing from a quasi-comedic point of view.

If the past 25 years of history has been about anything, it is about the bankruptcy of the command economy. Warts and all, market-based solutions are the only way forward. The ideas of Yunus and de Soto are, above all, practical - which is probably why policymakers will overlook them in favour of big-money projects, grand pronouncements, and other things that don't work. ... Read more


23. Eat Mor Chikin: Inspire More People
by S. Truett Cathy
list price: $20.00
our price: $14.00
(price subject to change: see help)
Asin: 1929619081
Catlog: Book (2002-06)
Publisher: Looking Glass Books
Sales Rank: 94830
Average Customer Review: 3.29 out of 5 stars
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Reviews (7)

4-0 out of 5 stars A Man To Admire
Ever wondered about Chik-fil-A? What is the secret of its success? Why is it closed on Sunday? Why is it not publicly held? (No, you can't buy stock in it). Where did they get those cows who can't spell? And who is the man behind the concept? In this deceptively short book, S. Truett Cathy talks about his life story and the story of this business.

It is a fascinating American story, a story of struggling up from hard times, building a business with impressive perseverance and personal commitment, and most important, a story of principles. For this is a company that eschews contemporary business fads and slogans, treats its people like valued assets, prizes and practices loyalty, and believes that Christianity should be lived, not just preached.

Interspersed with author Cathy's memoirs are brief vignettes from several Chik-fil-A operators (what they call franchisees), and from others who have blossomed under Cathy's encouraging ministrations. He does a lot more than sell chicken sandwiches. He has made a life work of encouraging others. He also sponsors a network of foster homes, and is (appropriately) proud of the many, hundreds, of children who call him their grandfather.

Although it is a short book, it is intense, and it is challenging, because it makes you ask yourself questions. It is not the light reading it appears to be. It forces you to look at your own values, loyalty, and commitment. It is well worth reading. If you would like the chance to meet a really great man of our times, even if it's only in his book, then I strongly recommend Eat Mor Chikin! Reviewed by Louis N. Gruber

4-0 out of 5 stars Redefining success...
S. Truett Cathy's story is an inspiring one in many ways. Born into a family that was poor and facing difficult times, he nonetheless had the willpower and grace to make it through to become a fine example of the American success story, with a thriving business across the country. Cathy has made an effort in his business enterprises to continue to inspire people, holding fast to his basic principles.

This is not a business book - many readers may be disappointed, but it is not a 'how-to' book with strategies for successful chain-restaurant management, building or marketing. Instead, this is an inspirational book and autobiographical reflection on the part of Cathy; his business holds true to Cathy's understanding of what Christian principles should be, and this is rather rare in society, but this is a book about those principles, rather than the business.

Cathy had many set-backs and many unexpected opportunities arise in his life. One thing Cathy seems consistent about is that he always looked for the will of God in these events. Faith is the foundation of Cathy's business plan. The book contains many short stories and personal anecdotes from Cathy's life, some of which may seem unbelievably fortuitous. Cathy spends a great deal of time laying out the charitable works he and his company engage in, too, partly for a bit of marketing I'm sure, but also as a subtle model and reminder to other corporate executives and businesses that they have a responsibility to the greater community.

One might be tempted to wonder, does God really get involved in corporate success this way? Is the answer for a business to close on Sundays? (We shall leave aside the question about whether the Sabbath is really supposed to be Saturday, rather than Sunday.) Was God the inspiration behind the successful marketing campaign, whose slogan makes up the title - Eat Mor Chikin? This would be to miss the point of Cathy's stories, which, if there is a single point, would be to give thanks to God for his own success (something rarely done in business today, even by otherwise religious people) and to show through personal example some of the things one can do from this position of success.

A few questions that might have been addressed might include how a struggling business (vs. a successful one) can afford to incorporate these ideas, and how general principles can be integrated seamlessly into the mix without it becoming a problem. Overall this is an interesting book, a bit on the lighter side, and one to be read for enjoyment rather than business education.

5-0 out of 5 stars Cathy shares successful recipe for both business and life
I purchased this book expecting (and perhaps hoping) for a narrative of the Chick-Fil-A corporate marketing and operations strategy. I was surprised to find an auto-biography instead.

This book was not at all what I anticipated, but I am so very glad that I stumbled across it. "Eat More Chikin" does indeed contain Mr. Cathy's secret to success, but if you're convinced that effective business strategy has to be complex, you just might miss it. This writing reveals the very philosophy that has made S. Truett Cathy a winner in business and every other facet of life. And yes, I was in fact inspired!

1-0 out of 5 stars very disappointing
I love reading books about those who have been successful in business, particularly autobiographical ones. This is one of the worst I've read.

I went into this book expecting a bit of a sermon, knowing that S. Truett Cathy has applied his religious beliefs to his restaurant business. I was surprised that the preaching was kept to a minimum. Still Cathy uses his faith to explain away his failures. Instead of discussing any specifics of how he overcame difficulties he summarizes it all with "we prayed on it" far too often in this book.

Cathy views his past through rose colored glasses, so don't expect to learn anything much about how he built his business. He paints a picture of him sitting like a sage on a throne offering life advice to everyone from the teenagers who have worked for him to his long time friend and Chick-Fil-A president Jimmy Collins. This is a shame since Cathy's Chick-Fil-A stands alone as the only restaurant chain it's size that is still a private company

The few times in the book that Cathy discusses the hard times, he says that God is testing him and by the next paragraph it's all good again. This reminds me of the Far Side cartoon with 2 scientists discussing a complex formula with "then a miracle occurs" in the middle. This kind of approach is fine for the pulpit but not for a business book.

I hope company president Jimmy Collins writes a book about his experiences building Chick-Fil-A. Reading between the lines in this book, Collins deserves a much much larger share of the credit for bringing the company where it is today.

5-0 out of 5 stars Thank you Mr. Cathy !
This book is filled with nuggets on faith,life and business. He writes it in such a down home way that you feel connected to him and his family. I enjoyed the fact that he shared his faults along with his successes. There was no shame in making mistakes or being scared in business but he took every opportunity and that's saying a lot. I have a new found respect for Mr. Cathy and Chik Fil A. He truly tries to instill Christain values into business and he has shown us all that it works!!! ... Read more


24. Trump : The Art of the Deal
by DONALD J. TRUMP, TONY SCHWARTZ
list price: $19.95
our price: $13.96
(price subject to change: see help)
Asin: 0394555287
Catlog: Book (1987-11-12)
Publisher: Random House
Sales Rank: 7793
Average Customer Review: 3.83 out of 5 stars
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Reviews (36)

5-0 out of 5 stars A real American success story
"Art of the Deal" is a truly inspiring read. If you are interested in learning how others achieve their success, this is one of the best books to study. Although written in the late 80's, this is one book that will withstand the test of time.

Written in an autobiographical style, each chapter covers a major "deal" in the life of The Donald. The beginning chapters show how he was introduced to the world of real estate by his father, and how Donald Trump went from collecting rent in dangerous neighborhoods to building New York's finest luxury accomodations. Each of the deals is unique and has its own set of interesting contractual problems that Trump works out. Some of his most interesting works are the construction of the Trump Tower, buying casinos, and saving the troubled Wollman ice skating rink.

If you like big business, I definitely recommend "Art of the Deal." This book puts you in the front seat with Trump and allows you to view up close how he turns the pressures of negotiations, contracts, and local politics into an exciting game. You will also find this book interesting if you are familiar with downtown New York, as it has many references to famous areas and buildings.

4-0 out of 5 stars Million Dollars Deal Making
If you can get past the unabashed self promotions, this is probably the best book by Donald Trump.

It sheds the most insights into his deal making skills and mindset.

If you are a real estate investor and have read a lot of real estate investments books, you will recognize that many techniques that are taught in real estate investment books and guru's seminars are present in his deal making. The difference is that the other books you read are dealing with a house or an apartment and his deals are hundreds of millions of dollar deals.

His deal making rules are simple, yet insightful. Try this rule: Protect your Down sides and the Upsides will take care of themselves. How many people actually follow that? Most beginner Real Estate Investors go out, load up a ton of debt, and buy houses without thinking about any down sides. In this book, you'll see that Trump is actually quite a cautious and very patient guy...and he is somehow geniusly able to get his capital back in some cases that makes it into those infamous "no money down" deals that gurus are always so proud of pointing out. Like i had mentioned earlier...the only difference is that this is a no money down MILLION dollars deal! I think a lot of us DREAM of doing one like that, Trump shows you how he actually DID it.

This book may be a little out of date...but it does show the reader a glimpse of what it means and takes to dream big.

4-0 out of 5 stars Entertaining story of one of the luckiest guys around
First off, let me just say that The Art of the Deal is an immensely entertaining read, especially for anyone from New York. Trump is obviously an engaging character. So, as an embodiment of Trump's persona, this book is really good.
Donald Trump is certainly a skilled businessman. He offers a lot of advice that is hard to refute given that is seems to have worked quite well for him. Again, he is a real character and a surprisingly likable one at that - although the book seems heavily ghostwritten.
Trump summarizes his success as the result of hard work and a uniquely hard-driving personal style. While that may be true, his rise to success is really a story of some of the most phenomenal luck of anyone I have ever heard of. There are hundreds of real estate developers every bit as ruthless and intelligent as Trump and he fails to credit dumb luck for much of his success; he is, to use the cliche, a person who was spawned on the real estate equivalent of third base and tries to tell you that he's hit a home run every time he scores.
Although his name is still splattered everywhere, he is hardly the prophet that he portrays himself to be. As a construction manager, Trump is probably the greatest who has ever lived. The essential problem of Trump's business "empire" is that his extraordinary management skills, his social savvy, and his astute understanding of the tastes of the nouveaux riche belie a mediocre comprehension of the longer term principles of finance. Eager to build, build, build, it seems that Trump slept through a lot of business school as he seems to think the basic principle that states that a project is only as good as the terms on which it is financed does not apply to him. It is in this delusion of his own uniqueness that some of the more profoundly megalomaniacal elements of his character are visible amid the background of common swagger and bravado. It is funny that Donald Trump is considered by most people in New York as a brilliant businessman but a real jerk. In the end, he seems on a personal level to be similar to what he is on a business level: a man of considerable assets but also staggering debt.
I understand that he's got another book out called "How To Get Rich." May I humbly suggest that Donald Trump is NOT a good person on whom to model a business.

4-0 out of 5 stars A good look inside the life of Trump
Other reviews have summed up the book nicely. So, short and to the point, I thought the book was a nice glimpse into the life of a successful businessman. Who doesn't want to be successful? Seeing his everyday life and how he handles people, obstacles, and situations allows the reader to form their own ideas on how to acheive success. I'm not talking just about financial or business success.
Some of the stories, I thought, were a little long winded, but I'd rather have long winded good stories rather than short stories making me long for more detail. Trump's got a neat story that many will find interesting.

5-0 out of 5 stars Awaken the winner inside you
This book is classic Trump. It brings to life the determination, drive and desire of one of the world's wealthiest men. It is inspiring. This book will help awaken "The Winner", "The mogul" inside you. Great book even if you have read Donald's other books. Highly recommended. ... Read more


25. Maestro: Greenspan's Fed And The American Boom
by Bob Woodward
list price: $25.00
our price: $25.00
(price subject to change: see help)
Asin: 0743204123
Catlog: Book (2000-11-14)
Publisher: Simon & Schuster
Sales Rank: 134078
Average Customer Review: 3.14 out of 5 stars
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Amazon.com

Bob Woodward called his biography of Federal Reserve chairman Alan Greenspan Maestro for two reasons. First, Greenspan is a musician. He started out as a Julliard-trained jazz sax man. "He wasn't a good improviser," Woodward reports. And while the other guys got stoned all night, Greenspan "read economics and business books and eventually became the band's bookkeeper." He also cultivated powerful pals, like Ayn Rand, whose coterie dubbed the dour young man "The Undertaker."

More profoundly, Greenspan is a maestro, a conductor, exquisitely attuned to every instrument in the political and economic orchestra. He rules by consensus, but with a firm hand and notoriously inscrutable words. Marvelously, Woodward relates that Greenspan had to propose twice to his wife, the violinist-turned-TV news star Andrea Mitchell, before she understood: "His verbal obscurity and caution were so ingrained that Mitchell didn't even know that he had asked her to marry him." Woodward gives us the inside story of what Greenspan really thinks and how he outmaneuvered the most ruthless politicians on earth in some of the hairiest times imaginable, from the 1987 stock market crash to the 1994-95 Mexican crisis to the stomach-churning turn of the century. It turns out that for all his awesome knowledge of monetary minutiae, the Fed chief literally relies on "a pain in the pit of my stomach" to make decisions. "At times, he found his body sensed danger before his head," writes Woodward. The Fed chief also adapts Einstein's technique to economics, hunting for discrepancies as keys to deeper theories. Einstein made breakthroughs out of bent light; Greenspan deduced productivity gains that government statisticians had overlooked for years. (The gains appeared when Greenspan made the statisticians calculate productivity by business sector, the way it's done in the real world.)

Woodward's prose is cool and rational, not exuberant. But if you're into economics and politics, you'll find a rich gossip trove here. Who knew Reagan had a draft of a presidential order to shut down Wall Street trading at hand in 1987? Scary! Reading Maestro is better than sitting with Greenspan in his famous tub as he charts your future--it's like being right there inside his head. --Tim Appelo ... Read more

Reviews (71)

2-0 out of 5 stars Star Struck
Bob Woodward doesn't know much economics and worships Alan Greenspan. These are the two main things that readers will learn from this book. If it wasn't apparent from the title, this book is essential a tribute to the wisdom of Alan Greenspan. Woodward presents an account where Greenspan's judgement is shown correct at every turn, and the doubters are all proven wrong. The result is the best economy in thirty years.

Unfortunately, the history (and economics) is a bit more complex than Woodward would have us believe. To take the most obvious example, it is not clear that the U.S. economy is presently the bright shining star that Woodward assumes. The low unemployment, rapid economic growth, and low inflation are all good news, but there are serious clouds on the horizon. Specifically, the over-valued stock market and the over-valued dollar threaten the economy with a double whammy which could leave the economy reeling for years to come.

Even with the recent decline in the stock market, price to earnings ratios are still close to double their historic average. The Congressional Budget Office (the agency that makes all the projections for the budget that everyone uses in political debates) projects that real corporate profits will actually shrink by about 10 percent over the next decade. This implies that the market is over-valued by 100 percent, or more. A decline of this magnitude would destroy approximately $10 trillion in wealth, or $70,000 for an average family.

Similarly, the United States is running a huge trade deficit which is leading it to borrow $450 billion a year from abroad. A trade deficit of this magnitude is no more sustainable than a budget deficit of $450 billion, as Alan Greenspan and every other economist knows. Reversing this deficit will inevitably require a large drop in the value of the dollar, perhaps by as much as 30 percent. A decline in the dollar of this magnitude will crimp living standards in the United States, as the price of imported goods rise, and also lead to more inflation.

While the fault for the over-valuation of the stock market and the dollar may not lie entirely at Greenspan's feet, he does bear a large share of the responsibility. Back at the end of 1996 (when the market was about half its recent highs), Greenspan did warn about the possibility that irrational exuberance had overtaken the stock market. But most of his subsequent comments were more oblique, leaving open the possibility that stock prices could make sense. Given the seriousness of the problem, it would have been entirely appropriate for Greenspan to use his bully pulpit at the Fed to warn of the consequences of a seriously over-valued stock market. He could have presented lectures on this topic in his Congressional testimony, in the same way that he has lectured about the dangers of budget deficits on numerous occasions. Given Mr. Greenspan's standing in financial circles, it is hard to believe that such lectures would not have had an effect. The same applies to the over-valuation of the dollar.

Woodward is almost completely oblivious to this set of issues. While the possibility of a stock bubble is mentioned at several points, it is never treated as though it were a serious problem. The history of the Great Depression and the current example of a Japanese economy left to stagnate for a decade after the collapse of its bubble in 1989 should have been sufficient to get Woodward's attention.

Similarly, Greenspan gets the final, and often only, word on the disputes of the past. For example, we get the account of his decision to raise interest rates in 1994-5 to head off inflation. Woodward tells us about the objections raised within the Clinton Administration to a policy which slowed the economy and cost jobs. However, at the end of the day, Woodward tells us that inflation remained under control, and the unemployment rate eventually fell to its current levels of close to 4.0 percent.

Woodward seems to feel that this history vindicated Greenspan's rate hikes, when the reality is the opposite. Greenspan raised interest rates because he accepted the prevailing view within the economics profession at the time, that unemployment rates below 6.0 percent would lead to higher inflation. The subsequent history showed that there was no necessary link between the unemployment rate and inflation, and that the unemployment rate could fall far below 6.0 percent without triggering inflation. Had Greenspan not raised interest rates in 1994 and 1995, the economy would have grown faster in these years and the unemployment rate would have dropped more quickly. Millions of people needlessly went unemployed in these years, and the economy lost more than $100 billion in output. History has shown that Alan Greenspan was wrong.

There are many other places where Woodward's naive hero worship and ignorance of economics lead him to go astray. The Greenspan story is certainly an interesting one which deserves to be told. It is unfortunate that this book could not have been written by someone with more understanding of the subject matter and a more open mind on the subject.

4-0 out of 5 stars Greenspan's Firm Hand on the Wheel
Have you ever wondered who exactly the "Fed" is, and how they control the unseen levers of the American economy? Quick...what's the difference between the "Fed Funds rate" and the "discount rate?" What influence does partisan politics have on this whole process? Who exactly is Alan Greenspan, and why did we never hear about any Fed Chairman prior his tenure? Bob Woodward addresses these questions, and many more, in this compact, entertaining, and informative volume.

Maestro starts off with Alan Greenspan assuming the Fed Chairman levers of power from Paul Volcker in 1987, shortly before the "Black Monday" meltdown, and takes us through his unprecedented appointment to a fourth term in early 2000 by a most unlikely soul mate, President Bill Clinton. With Maestro, author Bob Woodward continues to fill the literary niche that he has for his past several books: writing about subjects and events that are too topical and recent to be seen in a fully objective historical context, yet producing a volume that has much more depth and substance than day-to-day journalistic coverage. Woodward's access to the Washington elite is unrivaled, and this book, as many of his previous ones, relies heavily on the journalistic tradition of the unnamed source.

Maestro takes us into the meetings of both the FOMC, and the Fed Board of Governors. Woodward lets us be a "fly on the wall" in those meetings, and allows us to hear the discussion, interchange, and debate about the national and international economy that precedes a change in the Fed funds rate or discount rate. We see the Board of Governors, and Greenspan himself, as brilliant but fallible human beings who, like the rest of us, see their jobs and obligations through the prism of their own political viewpoints. Additionally, though, Woodward takes us into minds of the individual members, through what certainly were many off-the-record interviews, to see how the Governors feel about the process, and about Chairman Greenspan himself. Viewpoints range from admiration and deference to jealousy and envy, and Woodward lays it all down for us. In one scene, Woodward shares with us a somewhat frustrated President Clinton venting his emotions through an impersonation of the Fed Chairman, right in the Oval Office, to the side-splitting laughter of the President's advisors. Granted, this doesn't have the national importance of "seventeen minutes of missing tape," but it does make for good reading.

Woodward, as usual, maintains a laser focus on his subject, refusing to be diverted for more than a minute by the Clinton-Lewinsky fiasco, or even by areas of Greenspan's life that he doesn't deem as relevant. At first, I found myself hungry for more details about Greenspan as a person: what does he like to do in his spare time? What kind of a neighbor would he be? It doesn't take long to realize, however, that with Greenspan, the professional is the personal. He has no children that we know of, just married his longtime sweetheart (NBC correspondent Andrea Mitchell) in 1997, takes only one brief vacation a year, and has been absorbed in studying economic data since 1948. Greenspan truly exhibits the meaning of the old saying, "Do what you love and you'll never work another day in your life."

You don't need an MBA or a PhD in Economics to understand and appreciate this book. Woodward includes a helpful glossary in the back that I, even as the possessor of one of the two above-noted degrees, found myself referring to with some frequency. Not only does one not need vast empirical economic knowledge to appreciate this book, the reader may even get more out of this book without it. The most significant drawback of this book is the lack of a sense of completion. Greenspan's story is a work in progress, and this book with undoubtedly be regarded in the future as perhaps an interim analysis of his accomplishments. The book ends just when the tech stock slide is beginning. The most relevant questions are yet to be answered: how have perceptions of Greenspan been altered by the slowing economy? Will President Bush reappoint Greenspan to a fifth term in 2004? If not, how will the President replace the man that has become synonymous with the Chairmanship itself? Is any succession planning underway? One can only hope that Woodward stays in contact with his spiderweb of sources, and shares that information with us in a future work.

3-0 out of 5 stars Far too superficial for its topic
Bob Woodward will probably go down in history as one of America's most influential journalists. In collaboration with Carl Bernstein, Woodward publicized the Watergate scandal and helped to bring down the Nixon presidency. His efforts to reveal the truth may have single-handedly changed the relationship between the media and politics.

Woodward has already been blessed with his 15 minutes of fame. His latest work, "Maestro: Greenspan's Fed and the American Boom," represents neither earth-shattering importance nor an erudite treatment of his subject, Alan Greenspan and his reign over the Federal Reserve.

To its merit, "Maestro" does shed a surprising amount of light on a once mysterious and self-consciously secretive organization. The inner-workings of the Fed and its policy-making are depicted with excellent detail, as Woodward takes the reader through the bumpy rides of setting interest rates from 1987-2000. And for non-economic types, Woodward does a pretty decent job explaining how monetary policy works and what the implications are for increasing interest rates or expanding the money supply.

Yet it is a shame Woodward is not an economist himself because his book suffers from a lack of depth on certain issues. The work's treatment of developments over the last decade, including the savings and loan scandals of the late '80s and the Asian financial crises of the '90s, is rather superficial.

What is most bothersome about Woodward's work is its failure to point out many of the negative conclusions the details of the work might necessitate. The author's editorial on his subject is one of pure praise, as he attempts to elevate the status of Greenspan to that of a modern hero. The truth is far more complicated than the rose-colored picture Woodward would like to paint.

One of the scariest points Woodward's book fails to make is that the position of chairman of the Federal Open Market Committee is perhaps the most powerful seat of economic policymaking in the United States. Many students of the Fed's operations grow up believing that interest rates are set by the democratic vote of a committee of economists. In reality, the monetary power of the last 13 years has rested in the judgement of one man.

Greenspan's career epitomized the struggle to push the envelope on limitations to power. The chairman was the master of the FOMC, and before each meeting, he polled and called every member to figure out each one's stance on whether to raise or lower interest rates. Since the chairman always speaks last at an FOMC meeting, Greenspan often could plea for the universal support of his decisions, and his careful rhetoric frequently was enough to achieve the policy outcomes he desired. There were even times from 1988-1999, when the committee voted to allow Greenspan to make minor adjustments in the Fed Funds rate between meetings, giving him complete monetary control.

We are all lucky that Greenspan has handled the responsibility of his power with such sobriety. What if Greenspan had not been so judicious? An America where the sovereign economic policymaker was a bumbling idiot would resemble the despair of 1929, when interest rates were raised even after the stock markets crashed. The very idea that determining the Fed Funds rate could rest in the hands of a moron is a scary thought.

Another frightening notion Woodward doesn't elucidate is the number of problems with the way our system allocates its human capital. Many of those on the FOMC were there simply because they had political ties and connections. If Greenspan were to resign tomorrow, party friendships and political allies could influence the new appointment.

Often when economic policymaking is submerged in politics, short-run prosperity is prioritized, and little thought is given to where things will head five or 10 years down the road. If we had a Fed chairman who - because he was a pawn of politics - strove for break-neck growth without regard to price stability, disaster could occur. Woodward strives to make the point that Greenspan always has tried to put his job above factionalism, but Woodward fails to recognize that future Fed chairmen may not behave the same way.

Overall, Woodward's "Maestro" gives a decent overview of the history of economic developments and monetary policy in the last decade. The book's flaws lie not in the display of facts but rather in its pure, unquestioning praise of its central figure, Alan Greenspan. I would not disagree with statements that Greenspan has done his job especially well. He, however, has been fortunate, as circumstances beyond his control contributed to the record expansion of our economy and our subsequent prosperity. Greenspan's ability as Fed chairman surely will be tested as our economy slows, and whether we continue to prosper will determine if he really has, as Woodward says, a "mastery of process."

4-0 out of 5 stars Engaging, Surprising, and Informative
I read this book wanting to be better informed about how The Fed and Greenspan operate, and wound up being thoroughly educated and entertained understanding how banks, the White House and Washington DC political appointments work. I never thought I would ever use the phrase "hard-to-put-down" in connection with an economics/banking book but this one did it. It was a real page turner and definitely one of Bob Woodward's most underrated and under-discussed books. (No caller mentioned this work during his 3-hour C-Span interview a few months back.) Get your hands on a copy of this book and prepare for an interesting and enjoyable ride. My one complaint: I wish it were longer. Although this book answered all my "Fed" questions, I wished its time track would continue to the present, or perhaps delve a little deeper into the past. But this complaint notwithstanding, the book was still an excellent and engaging read.

3-0 out of 5 stars Maestro, Greenspan's "Biography"
This book was basically a miniature biography on the life of Alan Greenspan. Except this book does not really go into Greenspan's personal life, the only feature of this book that is not included about Alan Greenspan is his personal life. Although once or twice Greenspan's girlfriend, Andrea Mitchel was mentioned. For the most part this entire book solely focusses on Greenspan's work as an economist for the United States government. In my personal opinion Bob Woodward basically just stated facts and had no criticism whatsoever throughout this entire book this is the only part that bugged me. Woodward basically just wrote straight facts and tried a little too hard to make Greenspan look incredibly good in the end. ... Read more


26. Losing My Virginity : How I've Survived, Had Fun, and Made a Fortune Doing Business My Way
by RICHARD BRANSON
list price: $16.00
our price: $10.88
(price subject to change: see help)
Asin: 0812932293
Catlog: Book (1999-10-19)
Publisher: Three Rivers Press
Sales Rank: 2296
Average Customer Review: 4.6 out of 5 stars
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Book Description


"Oh, screw it, let's do it."

That's the philosophy that has allowed Richard Branson, in slightly more than twenty-five years, to spawn so many successful ventures. From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), to retail (Virgin Megastores), and nearly a hundred others, ranging from financial services to bridal wear, Branson has a track record second to none.

Losing My Virginity is the unusual, frequently outrageous autobiography of one of the great business geniuses of our time. When Richard Branson started his first business, he and his friends decided that "since we're complete virgins at business, let's call it just that: Virgin." Since then, Branson has written his own "rules" for success, creating a group of companies with a global presence, but no central headquarters, no management hierarchy, and minimal bureaucracy.

Many of Richard Branson's companies--airlines, retailing, and cola are good examples--were started in the face of entrenched competition. The experts said, "Don't do it." But Branson found golden opportunities in markets in which customers have been ripped off or underserved, where confusion reigns, and the competition is complacent.
And in this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardworking, successful entrepreneur who lives life to the fullest. Family, friends, fun, and adventure are equally important as business in Branson's life. Losing My Virginity is a portrait of a productive, sane, balanced life, filled with rich and colorful stories:


  • Crash-landing his hot-air balloon in the Algerian desert, yet remaining determined to have another go at being the first to circle the globe

  • Signing the Sex Pistols, Janet Jackson, the Rolling Stones, Boy George, and Phil Collins

  • Fighting back when British Airways took on Virgin Atlantic and successfully suing this pillar of the British business establishment

  • Swimming two miles to safety during a violent storm off the coast of Mexico

  • Selling Virgin Records to save Virgin Atlantic

  • Staging a rescue flight into Baghdad before the start of the Gulf War . . .

And much more. Losing My Virginity is the ultimate tale of personal and business survival from a man who combines the business prowess of Bill Gates and the promotional instincts of P. T. Barnum.

Also available in the UK from Virgin Publishing, and in Canada from General Publishing, ... Read more

Reviews (85)

5-0 out of 5 stars Do It Branson's Way
Losing My Virginity is one of the most captivating, enjoyable, and surprising autobiographies I've read. Whether or not you have followed Virgin's (and Branson's) success, this book is definitely a worthwhile read - both for the content and for the style. From the age of 17, Branson shows how his adventuresome nature, competitive spirit, and pure drive (in addition, of course, to a more than fair share of good luck) have helped him succeed. And unless you've followed his life closely, you'll be surprised at just how many business areas he's had his fingers in. From aiding in the success of the Sex Pistols, to launching Virgin Cola Atlantic, and Brides, Branson has seemingly done it all. It's a great story and an enthralling read.

5-0 out of 5 stars Absolute page turner!
This is a great book! I read an excerpt while in London and got it as soon as it was available here. I read it in 4 days, which is quite rapid for me.

Richard Branson has lived an incredible life, and he details the successes and failures in his business career and his personal endeavors.

I think this book is highly entertaining and very useful to people interested in bettering themselves. Branson's business philosophy is described through the work which opened my eyes to a number of possibilites.

I only wish there was a volume two available that I could look forward to reading.

5-0 out of 5 stars A different path in life and business
While Branson is certainly intelligent, creative, and perseverant, his business ventures illustrate just how much luck and good timing play into becoming successful. The stories also show how people pursue numerous ideas, end up failing at many of them, learn from prior experience, and finally -at long last- they break through. Branson's business pursuits are a testament to value investing - make a number of risks with a limited downside, yet a few can pan out and pay off handsomely. The importance of networking is also shown, which is how Branson connected with new ideas and valuable people.

Branson's adventures are great reminder of all the fun and excitement life has to offer. What a contrast to most people's habits of passively sitting in front of the television, routinely doing chores, and other low-energy ways of passing the time. While most people are not going to go out and literally risk their life, this does serve a useful point of comparison.

This is a quick, action-packed read, full of insights into business and life. Recommended to a wide range of readers, who will find this informative, interesting, and enjoyable.

5-0 out of 5 stars Excellent, superb, exquisite...
An amazingly fast paced narrative full of adrenaline pumping narratives of corporate rivalry and raw aggressive enterprunal instincts almost all of which came good at almost all the right times interspersed with crazy and ambitious life threatening balloon expeditions. The story of Richard Branson told by Richard Branson almost reads like a bestseller Michael Crichton novel and not an Autobiography. I really was not aware that the virgin group of companies has under it's flagship (can you believe this) 200 companies and all this created just by the positive energy and never say die attitude of a man whose mantra is "anything is worth a shot at least once". And he really applies this as Branson dabbled his fingers in almost anything and everything so that from the beginnings of a record company virgin music (which he later sold to EMI), he created Virgin Atlantic airways, virgin cars, virgin rails, virgin cola, virgin books, Virgin holidays, Virgin insurance, Virgin cinemas, Virgin wear and even - Virgin Bridal! There are a lot more Virgin companies, which need to total around 200 making up Virgin Group as a whole. I kept glancing at the cover and kept rechecking whether this was an autobiography or a piece of fiction. If some one had even written a novel, which scripted the whole Virgin story, I would have found the plot too unbelievably fairy tallish even if it inhabited a fictional world. Branson is as candid as he can be in this book. Although if he has left out anything, we will never know and don't have the right to know in any case. Also if he presents his viewpoint on the battle against British airways as a righteous crusade painting himself as a hero, he has every right to, as this is his autobiography. The most exciting parts of the book are the balloon expedition narratives and the most suspenseful is the narrative of the crusade against the 'dirty tricks' campaign by lord King of BA (This part is almost like a first rate novel, you'll forget you are reading an autobiography, full of intrigue, corporate skullduggery and potentially damaging but 'untrue and baseless' journalistic exposes planned by some papers against RB albeit with the supposed help of the BA dirty tricks wing.This is the best autobiography I have yet read. Most mainstream bestseller novels will seem dull in comparison to this action packed success story, which actually happened to a person. In fact I would love to read the other side of the story regarding BA and RB. Would be interesting to read a book on BA by someone from BA and how it compares to what RB has to say. After reading this book, I have stuck RB's poster to my cupboard which when I look at immediately inspires me to stay positive and to persist carrying on chugging away at achieving my goals and to laugh off the temporary setback and carry on.

4-0 out of 5 stars Awe inspiring; minus the Epilogue.
The book is brilliant, inspiring yada yada yada. I read the latest edition of this book which included a few pages of pictures at each quarter of the book. The pictures were an essential part of Branson's story as each event, as unbelievable as they sounded, was then driven home by the stunning reality portrayed in the pictures.

My only criticism of the book is that after the last chapter Branson has included an Epilogue that spanned the years from around 1997 through to around 2003. I found this addition to the book poorly written and a half hearted attempt from Branson. The events were repetitive and particularly boring. By this stage I found myself completely "Virgined OUT." If I was to read another word about another Virgin anything, I think I would have screamed!

It was delightful to hear about a company growing from nothing into something great. Unfortunately after the Epilogue, I am left with the taste in my mouth that Virgin has become what Branson fought so hard to defeat. ... Read more


27. Reminiscences of a Stock Operator Illustrated
by Edwin Lefevre, Marketplace Books, William J. O'Neil
list price: $29.95
our price: $20.96
(price subject to change: see help)
Asin: 0471678767
Catlog: Book (2004-09)
Publisher: Wiley
Sales Rank: 22040
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Book Description

"After 20 years and many re-reads, Reminiscences is still one of my all-time favorites."
–Kenneth L. Fisher, Forbes
... Read more


28. Personal History
by KATHARINE GRAHAM
list price: $15.95
our price: $10.85
(price subject to change: see help)
Asin: 0375701044
Catlog: Book (1998-02-24)
Publisher: Vintage
Sales Rank: 12205
Average Customer Review: 4.12 out of 5 stars
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Book Description

Winner of the 1998 Pulitzer Prize for Biography

An extraordinarily frank, honest, and generous book by one of America's most famous and admired women, Personal History is, as its title suggests, a book composed of both personal memoir and history.

It is the story of Graham's parents: the multimillionaire father who left private business and government service to buy and restore the down-and-out Washington Post, and the formidable, self-absorbed mother who was more interested in her political and charity work, and her passionate friendships with men like Thomas Mann and Adlai Stevenson, than in her children.

It is the story of how The Washington Post struggled to succeed -- a fascinating and instructive business history as told from the inside (the paper has been run by Graham herself, her father, her husband, and now her son).

It is the story of Phil Graham -- Kay's brilliant, charismatic husband (he clerked for two Supreme Court justices) -- whose plunge into manic-depression, betrayal, and eventual suicide is movingly and charitably recounted.

Best of all, it is the story of Kay Graham herself. She was brought up in a family of great wealth, yet she learned and understood nothing about money. She is half-Jewish, yet -- incredibly -- remained unaware of it for many years.She describes herself as having been naive and awkward, yet intelligent and energetic. She married a man she worshipped, and he fascinated and educated her, and then, in his illness, turned from her and abused her. This destruction of her confidence and happiness is a drama in itself, followed by the even more intense drama of her new life as the head of a great newspaper and a great company, a famous (and even feared) woman in her own right. Hers is a life that came into its own with a vengeance -- a success story on every level.

Graham's book is populated with a cast of fascinating characters, from fifty years of presidents (and their wives), to Steichen, Brancusi, Felix Frankfurter, Warren Buffett (her great advisor and protector), Robert McNamara, George Schultz (her regular tennis partner), and, of course, the great names from the Post: Woodward, Bernstein, and Graham's editorpartner, Ben Bradlee. She writes of them, and of the most dramatic moments of her stewardship of the Post (including the Pentagon Papers, Watergate, and the pressmen's strike), with acuity, humor, and good judgment. Her book is about learning by doing, about growing and growing up, about Washington, and about a woman liberated by both circumstance and her own great strengths.
... Read more

Reviews (113)

5-0 out of 5 stars I couldn't put it down!
From the opening page, I was hooked. Graham chronicles most of the 20th century from the unique perspective of her family and her own life. It was a life of privilege but not necessariy an easy one. The research that went into book was remarkable. Each paragraph reads like a diary entry of people, places and conversations. It is just gossipy enough to really be deliciously personal as well as very funny at times. She seems to have met every important person alive from 1930 forward and has fascinating relationships with many - including the many powerful men and women who shaped the course of history and the world we live in today. Graham became self aware enough to see her faults and strengths and her the book is a tribute to a woman who grew with her times and circumstances into an example for women and men alike. She is often brutally honest, but in a nice way, revealing her unique style of interacting with others. It was like reading a novel. It is dense, fascinating reading. I highly recommend it.

5-0 out of 5 stars Katie, We Hardly Knew Ye...
Few passings have effected me in the manner in which Ms. Graham's did and I went back to my audiotape of her book to revisit the life of the most powerful woman in American journalism. There are so many reviews, it seemed silly to add another, but loyalty drove me to add my two cents. Born to wealth, shy and reserved by choice, controlled by marriage and the societal pressures of the day, this woman broke out of the preset mold after the long mental illness and eventual suicide of her husband to take the Washington Post to the people and to the Fortune 500 list. She gave the order to run with the Watergate story, to publish the Pentagon Papers, and lived through the pressman's strike. I reveled in her story as read by the woman herself. I cried when her voice broke as she retold the death of her life partner and her regrets about her sometimes limited parenting skills. Katharine Graham crows about her successes and openly admits her failings. Not the usual celebrity self worship and well worth hearing. I'll miss you, Katie.

4-0 out of 5 stars A BUTTERFLY SPREADS HER WINGS
Today I finished Personal History by Katharine Graham, longtime publisher of the Washington Post.

It's interesting, because Kay Graham is such a legendary figure in Washington, lauded for having stuck it out as the only woman in a man's world (business executives in the 60s/70s/80s).

But yet, she is not the steadfast person that everyone believes her to be. She has to deal with a husband with manic depression, and his eventual suicide. Her one son volunteers for Vietnam, the other gets arrested for protesting it.

She basically suddenly finds herself CEO after Phil (Graham's) death, and almost drowns under the pressure, but somehow manages to stick it through. Even when she does the right thing, she often second guesses herself and is extremely sensitive to criticism.

The book seems to unfold as a butterfly emerges from a cocoon; at first she can hide behind her father and then her husband, but eventually must learn to make things fly on her own.

Towards the end it gets more business-y, with some CEO jargon and discussions about the Post company. I thought it was kind of boring how she seemed to name every single person she ever hired or fired.

But some parts are really interesting. Especially the bits about her childhood, the Pentagon Papers, and Watergate.

I would really recommend this book as a good read. Kay Graham is like Forrest Gump- she's done a little of everything.

5-0 out of 5 stars Fascinating
This is a very personal autobiography of Katharine Graham, one of the most influential women of the Twentieth Century. Graham begins her story with the tale of how her parents met at an art exhibition, and relates the events of her early childhood. She explains how her father came to purchase the Washington Post, and how she alone amongst her siblings was truly drawn to the paper from her teenage years. She goes on to describe dating and eventually marrying Phil Graham, and how her father came to pass the management of the newspaper on to him. Later, she details Graham's descent into mental illness leading to his suicide, and how it finally fell onto her shoulders to lead the paper. Her most fascinating stories, however, come from her tenure as publisher of the Post, covering the turbulent period from the release of the Pentagon Papers, to the uncovering of the Watergate scandal and to the lengthy pressmen's strike against the Post in the 1970s.

The story is indeed a personal one, in which Graham documents events from her own point of view. As I read this book, I was constantly aware that Graham may have chosen to leave out some details and emphasize others in order to show herself in the best light. But since this is an autobiography, such a subjective account is perfectly reasonable. This is history as Graham would have it told.

5-0 out of 5 stars Helped me view historical incidents differently
Enjoyed the taped version of PERSONAL HISTORY by Katharine
Graham . . . this is the story of how she struggled to make the
WASHINGTON PRESS a success . . . her recollections of the
Pentagon Papers and Watergate helped me see these incidents
from a different perspective . . . but I was most moved by her
account of Phil Graham, her husband and lifelong partner in the
newspaper business . . . his plunge into manic-depression
and eventual suicide were made even more touching by his wife's
excellent job of narration.

I also liked what Katharine Graham had to say at the book's conclusion
about there being "some positives about being old" . . . namely:

Worry, if not gone, no longer haunts you in the middle of the night; and

You are free or freer to turn down the things that bore you and [able to]
spend time on matters and with people that you enjoy. ... Read more


29. Wall Street to Main Street : Charles Merrill and Middle-Class Investors
by Edwin J. Perkins
list price: $50.00
our price: $50.00
(price subject to change: see help)
Asin: 0521630290
Catlog: Book (1999-04-28)
Publisher: Cambridge University Press
Sales Rank: 505527
Average Customer Review: 3.5 out of 5 stars
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Book Description

Wall Street to Main Street: Charles Merrill and Middle-Class Investors focuses on the spectacularly successful career of financier Charles Merrill (1885-1956), the founder of Merrill Lynch & Co., the world's largest brokerage and investment firm. Merrill was the most innovative entrepreneur in the United States financial services sector in the twentieth century. He was the most important figure in promoting common stocks as a prudent long-term investment vehicle for members of the middle class across the United States. Opening more than 100 branch offices across the nation by 1950, his firm solicited millions of middle-class households and became famous for bringing "Wall Street to Main Street" in the post-World War II era. Today, American investors hold, either directly or indirectly through mutual funds, a greater percentage of common stocks in their financial portfolios than do the citizens of any other country. Based on archival sources, this book is the first biography published about the career of this major Wall Street figure.Edwin Perkins is a professor of history and an expert on the development of American financial services.Author of five books and several journal articles, Professor Perkins has testified before the U.S. Congress about proposed reforms to U.S. financial laws. ... Read more

Reviews (3)

5-0 out of 5 stars Highly Recommended!
Charles Merrill is an authentic American genius and today's capital markets bear his distinctive stamp in many ways, as Edwin J. Perkins' book proves in fascinating detail. While the book works as a business history and as a professional portrait, it is less successful as a biography because Perkins deliberately chose to focus on Merrill's professional life. By keeping Merrill's personal life very much in the background, Perkins declines to bring Merrill's personality to life. We learn about his career, but we do not seem to get to know the man himself. Happily, Merrill's achievements and business innovations are well worth examining. His commitment to service, integrity and the good of the common customer - even when that angered the elite customer - made him richer than most of the aristocrats who fought against him. We [...] recommend this worthy portrayal of a riveting role model to entrepreneurs, finance professionals and any business history buff.

1-0 out of 5 stars Embarrassing attempt at biography
In his introduction, the author attempts vainly to put Merrill in the same category as Morgan and other great financiers. The problem is that he was not a financier, just a guy riding the trend of retailing in the 1920s. But his gratitude for his own personal pension fund appreciating in the 1990s and attributing it to people like Merrill is extremely embarrassing. This suggests that the author is trying to ingratiate himself to Merrill's company. A little balatant. More to the point, Mr. Perkins did not seem to understand his topic very well. He constantly refers to the backroom at Merrill as "backstage." The backroom and its problems was a big topic on Wall St from the 1950s through the 70s although Perkins seems unaware of the whole problem and constantly refers to it as backstage. Did anyone ever research a topic so poorly? Whether Merrill deserves a full fledged biography still remains unclear after reading this amateurish attempt.

4-0 out of 5 stars An informative account of a crucial figure in U.S. financial
I learned a lot about Wall Street history from this book.The relatively overnight successes of technology driven Wall Streeters should not obscure the more remarkable achievements of Charlie Merrill. The author skillfullydescribes the times in which Merrill operated and gave me a balanced viewof Merrill's strengths and weaknesses.The story moves swiftly along and Igained a real appreciation of the future Merrill saw, the opportunities hecapitalized on, and those he inspired along the way. ... Read more


30. The Operator : David Geffen Builds, Buys, and Sells the New Hollywood
by Tom King
list price: $25.95
(price subject to change: see help)
Asin: 0679457542
Catlog: Book (2000-03-07)
Publisher: Random House
Sales Rank: 298868
Average Customer Review: 3.8 out of 5 stars
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Amazon.com

DreamWorks cofounder David Geffen, as portrayed by Wall Street Journal reporter Tom King, is in various ways a saint, a visionary, and an absolute maniac. In his saintly mode, Geffen both raises and gives record-breaking sums of money to AIDS foundations, advises and supports the President and progressive causes, and races to visit old friends stricken with grief or illness (even the washed-up agent Sue Mengers, whose friendship could do him no earthly good).

As a visionary in the music, movie, and Broadway theater industries, Geffen orchestrates the sale of his record companies, which made him a billionaire, and brings you Laura Nyro; Cats; Crosby, Stills, Nash, and Young; Tom Cruise; the Eagles; Nirvana; Bob Dylan; John Lennon; Guns N' Roses; Saving Private Ryan; and Joni Mitchell (who immortalized his deepest yearnings in her tune "Free Man in Paris").

But the most impressive and detailed portion of King's landmark biography is Geffen's performance as an entertainment entrepreneur, and in this capacity he is apparently a visionary and a maniac at the same time. Not only does he discover all manner of talents and works of art and hire the best hit-sniffers in the business, he also masters the fine Hollywood art of the Machiavellian tantrum. Geffen allegedly softens up his prey in a business deal by offering up disarming gossip about his own life--his traumatic courtship of Cher, or Marlo Thomas, perhaps, or the male prostitute he is said to have boasted about being in bed with the night John Lennon was shot. At some point, minutes or decades into an apparent friendship, Geffen is shown betraying anyone, even best friends and mentors, in his relentless quest for winning a deal. King's book provides a ringside seat; it's fascinating to watch Tinseltown's titans slug it out in championship bouts, maneuvering, lying, reuniting, and seizing power like crazed Renaissance princes.

In one memorable encounter, Geffen protests that Sid Sheinberg of MCA is displeasing his DreamWorks colleague, Steven Spielberg. "David, stop screaming," says Sheinberg. "I'm not screaming!" Geffen screams. "David, you know what would make me happy?" says Speilberg. "Stop screaming." It turns out that Geffen doesn't even know the details of the deal in question. But nobody knows how to strike a deal--with mind and maniacal heart--like David Geffen. --Tim Appelo ... Read more

Reviews (50)

2-0 out of 5 stars more like a melodramatic laundry list and less like a novel
I work in Hollywood and when this book came out, word on the street was that Tom King had published a well-researched, well-written, no-holds-barred and blistering account of David Geffen's life and work. Now that I've read this 600-plus-page monster, I'll go along with the well researched and call it a day. Maybe I've worked around too many moguls for too long, but I didn't find anything in here that I found particularly shocking, much less revelatory. I don't doubt the veracity of anything King has written (especially re: Geffen's own childish behavior - his tantrum over this innocuous publication bears that out), but even with Geffen's amazing achievements I closed the book wondering what the hell had made me pick it up in the first place. Geffen's world certainly contains the time-tested elements of a fascinating life - he started from less than nothing and now has a number of careers, fortunes and empires to his name while lacking any essential emotional connections. King has reported all of those elements faithfully, but what separates "The Operator" from great biography is the book's lack of any compelling rationale behind Geffen's behavior. Of course, even the most megalomaniac among us (another title for which Geffen certainly qualifies) don't live our lives thinking about what it's all going to look like when some enterprising reporter commits several years of his life to putting it down on paper. However, if you are that reporter, you had better be able to find the essential threads that knit together the disparate elements - otherwise, you have something that reads more like a melodramatic laundry list and less like a novel (something that my favorite bios, like George Plimpton and Jean Stein's "Edie," certainly resemble). A much better read is David O. Selznick's "Memo From Selznick" - a book that is exactly what it sounds like and yet is still fascinating. I'm not sure if it's still in print, but it's worth the search.

5-0 out of 5 stars Mogul Mania
This is one of the better biographies around, whether or not you end up liking David Geffen (aka "the prince of pain"). It is full of great inside stories about legendary artists of the music business...Phil Spector, Dylan, the Band, Cher, Crosby, Stills, Nash and Young, Jackson Browne, the Eagles, Laura Nyro, Joni Mitchell, Linda Ronstadt, John Lennon, George Michael, Donna Summer etc., etc. King keeps the narrative flowing, and he provides plenty of authentic detail without ever falling into the biographer's trap of being too academic. Of course Geffen is a very interesting subject...having powered his way to the very top of the entertainment business through sheer drive and cunning...and without having the "golden ear" or creative judgement of his competitors. The stories about his interaction with(and abuse of)fellow moguls like Ovitz, Eisner, Ross, and Davis were jawdropping. I found myself shaking my head at the deals he cut, for example talking Steve Ross into giving him back his music label for free after Ross had bankrolled he whole thing! But don't get the impression that The Operator is all about The Dark Side of David....in fact King balances the book nicely by reporting on the many philanthropic and other positive projects in Geffen's life. All in all, a very entertaining read, and well worth having on your shelf, especially if you're fascinated by the entertainment industry.

5-0 out of 5 stars Excellent Book
This book is almost impossible to put down. Geffen's life has been truly extraoridinary and it provides an excellent story. Buy this book if you have any interest in the entertainment industry or business in general.

5-0 out of 5 stars Well Researched
I have followed David Geffen's carrer for many years. I have even written a school paper on his Record Company (Geffen Records), which I have had the pleasure of visiting. This book is very well detailed and gives a vast amount of insight and information.

2-0 out of 5 stars CHER, MARLO AND MARKY MARK ... AND QUITE THE BORE
Long before he flung open the closet door back in 1992 and declared his homosexuality, David Geffen made news. Big news. Really big news. His is the life --- from college drop-out to mailroom clerk to founder of record labels and a movie company --- that makes a biography such as the one Tom King has written so lengthy ... and often lumbering. King had access to Geffen and hundreds of people in and outside of Geffen's circle of power. This is Superman as Supermogul: Saving pal Calvin Klein from bankruptcy (it was Geffen's idea to out Marky Mark in that series of memorable underwear ads), paying for experimental surgery for dying pal Dawn Steel, wooing (and almost marrying) galpals Cher (whom King says was Geffen's "first fully-functional heterosexual relationship") and Marlo Thomas to finally settling boy with assorted boytoys, unselfishly donating some of his $3 billion to fight AIDS. So many details, so little substance. This is a meticulously researched, though ultimately superficial, look at the bravo and bullying, the temper and talent that have made David Geffen the builder, buyer and seller of the New Hollywood. ... Read more


31. The Davis Dynasty: 50 Years of Successful Investing on Wall Street
by JohnRothchild
list price: $27.95
our price: $27.95
(price subject to change: see help)
Asin: 0471331783
Catlog: Book (2001-08-03)
Publisher: Wiley
Sales Rank: 38109
Average Customer Review: 4.67 out of 5 stars
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Book Description

Praise for The Davis Dynasty

"Equally relevant to the uninitiated and to those of us who have many years’ experience with the Davis dynasty, Rothchild’s book takes a close look at the family’s remarkable success and endurance. I know that many will find it interesting to learn how, even today, Davis endeavors remain focused on the long view, guided by the strong investment philosophy and business principles that Shelby himself lived by in one of the most important periods in commercial history."–M. R. Greenberg, Chairman and CEO, American International Group, Inc.

"This is really two books in one. It is the story of a rarity in the investment business: a family whose money management skills have evolved and been passed on from the patriarch to two succeeding generations. It is also a how-to book on commonsense investing. As the dot-com phase passes into history, this book provides some useful lessons on how fortunes are built and then used for constructive purpose."–Byron R. Wien, Chief U.S. Investment Strategist, Morgan Stanley

"This is an unusual biography, a rare gem that captures the history of one of Wall Street’s greatest families. The Davis Dynasty offers unparalleled insight into the Davis family investment philosophy."–Barton M. Biggs, Chairman, Morgan Stanley Asset Management , Morgan Stanley Dean Witter

"When John Rothchild combines history and biography with investing in one package, history illuminates the biography and investing, biography illuminates the history and investing, and investing illuminates the history and biography.This is a sparkling book on each level, but even more so as an adroitly mixed cocktail of all three."–Peter L. Bernstein, author of The Power of Gold: The History of an Obsession and Against the Gods ... Read more

Reviews (3)

5-0 out of 5 stars Combination biography and investment ideas
I personally don't care for dry investment books. I read for entertainment. This book provides a great combination as it is a biography of a family steeped in money management and also gives tips of how they were able to grow their fortune.

The book traces the investment history of Shelby Davis to his son to his grandsons. Shelby had family money through his wife and starts investing shortly after the crash in '29. Like many people, I assumed the market has been a somewhat continual climb with some setbacks. This books traces the history showing the many periods of lackluster stock value growth and how most Americans shunned the stock market for bonds. Quite a difference from today.

The original Shelby was a miserly value investor who never spent an extra dime. His investment hits were insurance stocks when no one liked that industry and some prudent investments in Japan, also mainly in the insurance industry. By leaving these investments to compound for years, Shelby built a great fortune. But the hidden engine behind this vast growth was the use of margin to leverage his returns. The original Shelby eventually grew his fortune to over a billion dollars in value.

Shelby's son Shelby did not work with his father until late in his life but eventually became a money manager of some renown also. His philosophy was similar but different and his large money winners tended to be from other industries. The book ends with the sons of Shelby Jr. taking over their father's money management firm and establishing their own identity.

Along this 70 year history, you will learn about the markets and the different stages of development over the years. A significant amount of time is spent in the 60s and 70s as both of the Shelby's were investing at that time. I strongly recommend this book if you have interest in the market and its history.

5-0 out of 5 stars Highly Recommended!
John Rothchild has written a fascinating biography of one of Wall Street's most successful and least-known investors, Shelby Davis, who turned a $50,000 initial investment in 1947 into $900 million, almost exclusively by buying and selling insurance stocks. Part character study, part Wall Street history, Rothchild's book reads like a novel, with an accessible and witty narrative. Of special note is the concise summary of Davis' investment strategy, which rivals Buffettology in its simplicity and common sense. In Rothchild's hands, Davis' life becomes a fun read, no matter what your business interests, and we from (..)recommend this book to all curious readers.

4-0 out of 5 stars More Than a Dynasty
While this is not a "how to" book it certainly is "why to" book. It's a look at remarkable family that gives anyone who has never invested in the stock market a perfectly good reason why they should! Patience and long term results are a philosophy that has worked well for them over the years. It's a look at a concept and philosophy handed down by the patriarch of the family that wealth should not be handed down, but earned. Spanning 4 generations, Rothchild gives the reader a remarkable insight into a family that works hard and plays hard. Even with this success the family has given back through many philanthropic endeavers including millions to the United World College. The college, with 10 campus' world-wide endeavers to bring students of different cultures and backgrounds together to foster understanding of each other in a world that desperately needs it. ... Read more


32. The Father of Spin: Edward L. Bernays and The Birth of Public Relations
by Larry Tye
list price: $16.00
our price: $10.88
(price subject to change: see help)
Asin: 0805067892
Catlog: Book (2002-09-01)
Publisher: Owl Books
Sales Rank: 116926
Average Customer Review: 3.67 out of 5 stars
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Book Description

The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life.

Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.
... Read more

Reviews (18)

5-0 out of 5 stars A great read!
You've seen Wag the Dog and Primary Colors, you've watched politicians talk out of both sides of their mouths, you've seen the President get into trouble only to have the spin doctors bail him out. Ever wonder where it all started? This book is what you new to read to find out.

Larry Tye gives you the reader an in depth look at Edward Bernay's and the birth of public relation or the beginnings of spin. From Bernay's start in the 1920's to his revolutionary ideas of parading women down the streets of New York to promote smoking you'll get a fist hand look at how spin works.

Read through the 260 plus pages and see why we use spin, how public relations can and does affect