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| 21. SPIN Selling by NeilRackham | |
![]() | list price: $29.95
our price: $29.95 (price subject to change: see help) Asin: 0070511136 Catlog: Book (1988-05-01) Publisher: McGraw-Hill Sales Rank: 3027 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Reviews (46)
His Training is backed with extensive proof and facts and every single advice is backed by extensive research conducted by huthwaite. very impressed. "Situation - Problem - Implication and Need-Payoff", these are the four types of Questioning you will learn and the Value and relative importance of each and in what order to be used effectively. the biggest lesson for me is the Difference of a "Implied Need" compared to "Explicit Need" and how it all boils down to uncovering "Explicit Needs" and to communicate with customers about "Benefits". this book also clears a very common mistake a lot of us do, to look at a product or solution's advantages and convey that as Benefit to customer. As per the author a "Benefit" is one that solves a Customer's "Explicit Need". don't be discouraged by any review that writes off the book's style of writing to be research oriented, the book is around 190 Pages and it's worth the weight in gold.
SPIN Selling is the result of extensive observation and analysis of sales calls by behavioral researcher Neil Rackham. His findings are both practical and useful, and are well presented in this book. As sellers, we might give some thought to how we would like to be treated as customers - something that should not be a revelation, but is. We should understand the customer's goals and objectives and help them be successful if we want to be successful. Forget your scripted sales pitch, leave your brochures in your briefcase, ask questions and listen to your customers to understand their needs BEFORE presenting your product. Surprisingly, this will actually shorten the selling cycle and will result in better long-term customer relationships. Rackham's concept of an "Advance" as an objective way to measure the progress of a sales call is, alone, worth the price of this book. As a sales professional with many years' experience, and now as sales training manager for a division of a Fortune 500 company, I highly recommend this book and the methodology Rackham describes. There are other good books for salespeople - but if I could only recommend one, this would be it.
Overall, I found "SPIN Selling" to be a great book for addressing the strategic and tactical aspects of selling. In addition to this book, I highly recommend the book "Cognitive Selling: Proven Fundamentals and Techniques of the World's Most Effective Salespeople" by Todd Bermont. "Cognitive Selling" is the perfect complement to "SPIN Selling" as it provides a methodology for maintaining a winning attitude and frame-of-mind which is essential to succeed in selling.
Todd Natenberg, Author of the book, "I just got a job in sales! Now what?" A Playbook for Skyrocketing Your Commissions (www.toddnatenberg.com) and President of TBN Sales Solutions
This audio was worse than my grade school educational film series. The reader is dull, boring and almost put me to sleep in the car. This is GREAT material. Everyone that is considering any of the books I would heartily give them a 5 of 5 stars. I fast forwarded through the entire first cd, hoping that I would start hearing the same "meat" I read about in SPIN. What Iheard was a lot of "pre-program" dialog. If I could speak with Neil Rakham I would say, "Neil, this is an outstanding program. Please get a reader with more emotion". ... Read more | |
| 22. How To Win Friends And Influence People by Dale Carnegie | |
![]() | list price: $7.99
our price: $7.19 (price subject to change: see help) Asin: 0671723650 Catlog: Book (1990-02-15) Publisher: Pocket Sales Rank: 291 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Amazon.com Reviews (332)
Millions of copies of this book have sold because the principles are basic and proven. Sure, some of the language is dated. Many of the characters and companies mentioned in these pages are no longer household names. Look beyond those quirks and you will find some of the most memorable and applicable people skills material ever produced. With simple presentation and vivid examples, Carnegie deftly walks us through Fundamental Techniques in Handling People, Six Ways to Make People Like You, How to Win People to Your Way of Thinking, and How to Change People Without Giving Offense or Arousing Resentment. When material is this old and this good, it could sometimes be considered trite and nothing more than common knowledge. Don't fall into that trap. Until its principles become common practice in our lives, this book is just as necessary and effective today as it was more than six decades ago. Larry Hehn, author of Get the Prize: Nine Keys for a Life of Victory
Reviewed by: James L. Clark, MBA, MSc., PhD Candidate (Leadership) is a serial entrepreneur, lecturer, and consultant. He is the author of the book Wading Through the Crap: How to Start Living the Successful Life You Have Always Wanted (ISBN 0972697551) that has received rave review.
THE FUNDAMENTALS "Speak ill of no man and speak all the good you know of everyone." Say "Thank You". Talk about what people want and help them get it. WAYS TO MAKE PEOPLE LIKE YOU Be happy to see people. Smile! Remembers peoples' names!! Draw people out. Actively research the other person's interests. Every person you meet feels themselves superior to you in some way. WIN PEOPLE TO YOUR WAY OF THINKING Don't argue! Don't ever tell a person they're wrong. If you know you're wrong, admit it. Friendliness begets friendliness. Never neglect a kindness. Start out by emphasizing areas of agreement. Let the other person do most of the talking. Let people come to your conclusions. Think always in terms of the other person's point of view. ¾ of the people you will ever meet are dying for sympathy. A soft answer turneth away wrath: but grievous words stir up anger. Dramatize your ideas. Stimulate in others their innate desire to excel (perhaps through a friendly challenge or through competition). BE A LEADER Don't go sailing into difficult interpersonal situations with guns blazing. You'll always get a negative reaction. Change "but" into "and". Ask questions rather than giving orders. Be very careful to help others preserve their dignity. People crave recognition: praise the smallest improvement and praise every improvement. Treat people as though they had the virtues you wished they possessed. Praise the good; minimize the bad: encourage. Napoleon: I could conquer the world if only I had enough ribbon. ... Read more | |
| 23. International Building Code 2003 by International Code Council | |
![]() | list price: $86.00
our price: $86.00 (price subject to change: see help) Asin: 1892395568 Catlog: Book (2003-02-16) Publisher: Thomson Delmar Learning Sales Rank: 5736 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Reviews (1)
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| 24. Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher, William Ury, Bruce Patton | |
![]() | list price: $15.00
our price: $10.20 (price subject to change: see help) Asin: 0140157352 Catlog: Book (1991-12-01) Publisher: Penguin Books Sales Rank: 741 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Reviews (66)
The authors try to show readers how to remain objective in negotiations, rather than letting their emotions take control. The speak of being "soft on people and hard on principles", the idea of staying focussed on the problem and not attacking or blaming people. The parts I found most useful are the notions of focussing on interests rather than positions, and finding alternatives that will allow both parties in the negotiation to gain something. The idea of moving away from positions to finding the common ground of shared interests is one that is particularly useful in that it can be applied to any situation, be it a parent/child conflict, a work situation, or any negotiation. This concept shows readers how to focus on their long term goals rather than on being "right" and winning in the short term. I have used the techniques in this book to great success many times, in a variety of areas in my life. They are easy to use, and they work! I highly reccommend this classic text to everyone.
Their programming skills are terrible. I could not download some of the books I bought, could not burn into cd the ones I could download, and forget about making it work with an mp3 player, unless you're lucky. I know about 5 people who bought stuff from there and only one had the luck of downloading a working file and burning it successfully to a cd. The quality of the narrations is awful, at least in the books I managed to hear (only on windows media player, nothing else worked). If you're used to books on cd or tape, you're up for a big disappointment buying from audible. On top of all that, they have the worst customer service I have ever witnessed. The site was not working right when I tried to purchase there for the first time. I sent them a message with no answer. In a second attempt, I bought the stuff and some files never downloaded (which means they just stole my money and I don't know what I can do since I don't live in USA). I sent another message with no answer again. Then their weird program, which turns Windows Media Player automatically on instead of working alone, showed no compatibility to Itunes and no possibility of burning cds or dreaming about hearing books on Ipod. I sent them a third message and nothing. A fourth and guess what? Nothing again. So I am at least trying to warn other people here to avoid being caught by such scheme. I hope Amazon gets rid of audible as soon as possible. I always got great service from Amazon and the affiliated bookstores, or even other stores selling electronics, health products and others, but audible is just the worst company I ever wasted my money with. Too bad we cannot give notes to them like with the affiliated booksellers. Sorry by the poor text, I am just mad with them.
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| 25. Cost Accounting and Student CD Package, 11th Edition by Charles T. Horngren, Srikant M. Datar, George Foster | |
![]() | list price: $150.00
our price: $150.00 (price subject to change: see help) Asin: 013179356X Catlog: Book (2002-08-01) Publisher: Prentice Hall Sales Rank: 5516 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description This acclaimed, number one market-leading book embraces the basic theme of “different costs for different purposes.”It reaches beyond cost accounting procedures to consider concepts, analyses, and management. Chapter topics cover: the accountant's role in the organization; an introduction to cost terms and purposes; cost-volume-profit analysis; job costing; activity-based costing and activity-based management; master budget and responsibility accounting; flexible budgets, variances, and management control; inventory costing and capacity analysis; determining how costs behave; decision making and relevant information; pricing decisions and cost management; strategy, balanced scorecard, and strategic profitability analysis; cost allocation, customer-profitability analysis, and sales-variance analysis; allocation of support department costs, common costs and revenues; cost allocation: joint products and byproducts; process costing; spoilage, rework, and scrap; quality, time, and the theory of constraints; inventory management, just-in-time, and backflush costing; capital budgeting and cost analysis; management control systems, transfer pricing, and multinational considerations; andperformance measurement, compensation, and multinational considerations. For future accountant who want to enhance their understanding of—and ability to—solve cost accounting problems. Reviews (5)
The thrust of a cost accounting course is for the B or better
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| 26. The Millionaire Real Estate Investor by GaryKeller, DaveJenks, JayPapasan | |
![]() | list price: $21.95
our price: $15.37 (price subject to change: see help) Asin: 0071446370 Catlog: Book (2004-12-01) Publisher: McGraw-Hill Sales Rank: 40662 US | Canada | United Kingdom | Germany | France | Japan |
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Book Description A step-by-step program for making big plans that create big money in real estate With a little help from Gary Keller, anyone can achieve financial independence. In The Millionaire Real Estate Investor, Keller shows you how, with the right plan and persistent effort over time, you can amass fabulous wealth in one of the strongest and safest investment vehicles around--real estate. The plan begins by establishing a state of mind that becomes a different way of looking at the world and evolves into an exciting way of life. Through inspiration and solid instruction, Keller helps you develop a thorough knowledge of the best models for investing, along with a fundamental understanding of money, how it can be made and how it can be lost. Then, he shows you how to design an investment business that lets you get out of the day-to-day work and enjoy the freedom and benefits of what you have created. Thoroughly researched with interviews and insights from more than 100 millionaire real estate investors who have struck it rich through Keller's concepts and practices, this book shows you how to: | |
| 27. International Marketing by Philip R. Cateora, John L. Graham | |
![]() | list price: $140.25
our price: $140.25 (price subject to change: see help) Asin: 0072941642 Catlog: Book (2004-03-01) Publisher: Irwin Professional Pub Sales Rank: 136422 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Reviews (5)
Well, I am sorry to say that this book more than any other has stood out as "exceptionally bad" because of 1) its horrendous, awkward phraseology, and 2) its unnecessarily lengthy explanations of most concepts. Because of these shortcomings, it routinely took me much too long to read even a few pages, and when I was finally finished, I disappointedly discovered that I hadn't even learned that much about international marketing. It's like reading an essay from a student who is just trying to fill up space or impress his professor with length, while compounding his error with poor style. On the other hand, there is a lot of good information in the text, for which it received a star. There are several charts, black and white pictures, and some supplementary material as well.
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| 28. Now, Discover Your Strengths by Marcus Buckingham, Donald O. Clifton | |
![]() | list price: $28.00
our price: $18.48 (price subject to change: see help) Asin: 0743201140 Catlog: Book (2001-01-29) Publisher: Free Press Sales Rank: 190 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Amazon.com's Best of 2001 Most original and potentially most revealing, however, is a Web-based interactive component that allows readers to complete a questionnaire developed by the Gallup Organization and instantly discover their own top-five inborn talents. This device provides a personalized window into the authors' management philosophy which, coupled with subsequent advice, places their suggestions into the kind of practical context that's missing from most similar tomes. "You can't lead a strengths revolution if you don't know how to find, name and develop your own," write Buckingham and Clifton. Their book encourages such introspection while providing knowledgeable guidance for applying its lessons. --Howard Rothman Reviews (126)
But this book is not just another addition to that list; this is a superior method for focusing in on very specific talents and strengths and clarifying your own thinking about your life choices. The assessment and categories of strengths are more straightforward than taking the Meyers-Briggs or other similar tests. The book confirms some of what I already knew, but completely clarified the concept of natural talent combined with skills and knowledge creating the strengths that one can use throughout their life. People have complained in other reviews that some of the book is "fluff" or that it doesn't tell you what job to go get. This is only true for people who want one 250-page book to answer some of the greatest of life's questions. I greatly appreciate that the authors give simple, straightforward examples and their own theories quickly and pointedly. They leave it up to ME to make decisions based on that information. If you are prepared to do the work over the course of time and use this book as a mentor (not a nanny who tells you what to do) you will gain great insight into yourself and your path.
I agree with what "First, Break All the Rules" said, in that, we should seek to build the strengths of our employees rather than fix their weaknesses. But, I walked away from that book saying "ok, that was great, but how do you determine a strength or talent?" "Now, Discover your Strengths" gives practical insights on the strengths and inate talents of people. I was impressed by this and also by the real life examples of people displaying the stregth being discussed. The disheartening thing about the test is that it only gives your top 5 strengths when it's likely that 8-10 strenths are outwardly shown (in my opinion). Unlike other readers, I DID NOT see this and the online test as meant to be a "personality" test. Quite the contrary. I believe it accurately measures what it says it does: STRENGTHS. I'm looking forward to applying this information to the organizations I work with. Since my question after reading the first book (how do you determine someone's strenghts?) was answered with "Now Discover your Strenthgs", I'm guessing that if there is a third book, it will discuss what to do with your strengths now that they're discovered.
I would give this book 5 stars if an unlimited number of people could use the online profile with each book purchase.
I started singing because I had always secretly found that to be exhilerating. I bought singing lessons on CD off of Amazon, I also purchased and carefully followed the "New Sex Now" video by Arte with my husband- it was mind blowing for us. Just those two examples show how much I have removed my own personal fear in life. The kind that held me back and locked my strengths in. You know the strength is there in any crisis, why not manifest them into your eveyday? How powerful is that? ... Read more | |
| 29. The 21 Irrefutable Laws of Leadership by John C. Maxwell, Zig Ziglar | |
![]() | list price: $22.99
our price: $15.63 (price subject to change: see help) Asin: 0785274316 Catlog: Book (1998-09-18) Publisher: Nelson Books Sales Rank: 1339 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Amazon.com If readersare looking for a step-by-step formula, Maxwell's list of "laws" willprobably seem too chatty and anecdote driven. There are no specifictips on what readers can do during the next workday to help them becomestronger leaders. On the other hand, Maxwell's background as a pastorgives him an inspirational voice and a spiritual context to leadershipthat many business and church leaders appreciate. --Gail Hudson Reviews (138)
If he put everything into one book it would be a VERY BIG BOOK and Maxwell wouldn't make as much money as he does from the complete series......
There are many references to founders of popular businesses. I could relate to his success stories of well known companies like McDonald's or Apple Computer. Maxwell is himself a minister of a church which he built successfully using the laws he describes. Because he is a minister, he has the ability to communicate in layman's terms. The story like manner in which the book is written allows for stress-free listening and easy learning. I would recommend this book as an excellent supplement to any class in leadership skills or mentoring. It gives the reader a broad base to rely on when dealing with the long range goals.
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| 30. The Gregg Reference Manual : A Manual of Style, Grammar, Usage, and Formatting (Gregg Reference Manual) by William A. Sabin | |
![]() | list price: $43.67
our price: $43.67 (price subject to change: see help) Asin: 0072936533 Catlog: Book (2004-06-14) Publisher: McGraw-Hill/Irwin Sales Rank: 6009 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Updated to include new communication technology and its unique issues For more than 50 years, The Gregg Reference Manual has been recognized as the best style manual for business professionals and students. The basic rules that apply to the most frequent problems are covered as thoroughly as the fine points of the problems that occur less often. The colorful examples and illustrations offer easy-to-follow models to help resolve the difficulties encountered in everyday communications from e-mail messages to formal reports. New features include: Reviews (2)
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| 31. Operations Management and Student CD-ROM, Seventh Edition by Jay Heizer, Barry Render | |
![]() | list price: $135.00
our price: $135.00 (price subject to change: see help) Asin: 0131406388 Catlog: Book (2003-02-21) Publisher: Prentice Hall Sales Rank: 44505 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
Reviews (1)
Students first... There is a well-done website that accompanies the book, which includes outlines, sample tests & quizzes, and related study materials. The text is about average in terms of readability in comparison to other texts on the subject, and there are plenty of real-world examples to illustrate OM concepts (OM texts, as a general rule, don't read well). You may be able to get by with a previous edition if the textbook contents are your priority, but be advised, however, that the seventh edition contains some new and revised material, a few chapters have been re-arranged, and there are some different end-of-chapter exercises and cases. For professors... You are probably already aware that OM can be challenging for the professor as well as the student, esp. with respect to where to aim the course - to the managers and generalists, or to the technicians & quantitatively-oriented. Heizer and Render have enough material to support either approach. The text is accompanied with ample instructor resources, including a CD and a website with slideshows, notes, outlines, and various other pedagogical tools. The testbank is easy to use, but should be supplemented with some quantitative short problems (if a quantitative approach is important to you). | |
| 32. Automatic Wealth: The Six Steps to Financial Independence by MichaelMasterson | |
![]() | list price: $24.95
our price: $16.47 (price subject to change: see help) Asin: 047171027X Catlog: Book (2005-02-11) Publisher: John Wiley & Sons Sales Rank: 1312 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Amazon.com In addition to concrete steps, Masterson also writes about attitude and expectations. His first step, in fact, is to take an honest and realistic assessment of your current financial situation and prepare yourself to change habits. He stresses that you must make getting rich a priority and devote the necessary time to it--act immediately and don't wait until the perfect moment to change your situation (hint: the perfect moment rarely arrives.). Clearly written and filled with informative anecdotes and examples, Automatic Wealth will not make you a millionaire overnight. It could, however, make you one in a decade, and that's a timeline most people can deal with. --Shawn Carkonen Reviews (23)
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| 33. The First 90 Days: Critical Success Strategies for New Leaders at All Levels by Michael Watkins | |
![]() | list price: $24.95
our price: $16.47 (price subject to change: see help) Asin: 1591391105 Catlog: Book (2003-09-18) Publisher: Harvard Business School Press Sales Rank: 1217 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description In this hands-on guide, Michael Watkins, a noted expert on leadership transitions, offers proven strategies for moving successfully into a new role at any point in one's career. The First 90 Days provides a framework for transition acceleration that will help leaders diagnose their situations, craft winning transition strategies, and take charge quickly. Practical examples illustrate how to learn about new organizations, build teams, create coalitions, secure early wins, and lay the foundation for longer-term success. In addition, Watkins provides strategies for avoiding the most common pitfalls new leaders encounter, and shows how individuals can protect themselves-emotionally as well as professionally-during what is often an intense and vulnerable period. Concise and actionable, this is the survival guide no new leader should be without. "Few companies develop a systematic 'on-boarding' process for their new leaders, even though this is a critical function with major organizational implications. Michael Watkins's The First 90 Days provides a powerful framework and strategies that will enable new leaders to take charge quickly. It is an invaluable tool for that most vulnerable time-the transition." -Goli Darabi, Senior Vice President, Corporate Leadership & Succession Management, Fidelity Investments "Every job-private- or public-sector, civilian or military-has its breakeven point, and everyone can accelerate their learning. Read this book at least twice: once before your next transition-before getting caught up in the whirl and blur of new faces, names, acronyms, and issues; then read it again after you've settled in, and consider how to accelerate transitions for your next new boss and for those who come to work for you." -Colonel Eli Alford, U.S. Army "Watkins provides an excellent road map, telling us what all new leaders need to know and do to accelerate their learning and success in a new role.The First 90 Days should be incorporated into every company's leadership development strategy, so that anyone making a transition in an organization can get up to speed quicker and smarter." -Suzanne M. Danielle, Director of Global Leadership Development, Aventis "Michael Watkins has nailed a huge corporate problem and provided the solution in one fell swoop. The pressure on new leaders to hit the ground running has never been greater, and the likelihood and cost of failure is escalating. Watkins's timing with The First 90 Days is impeccable." -Gordon Curtis, Principal, Curtis Consulting "The First 90 Days is a must-read for entrepreneurs. Anyone who's been the CEO of a start-up or early-stage company knows that you go through many 90-day leadership transitions in the course of a company's formative years. In this groundbreaking book, Michael Watkins provides crucial insights, as well as a toolkit of techniques, to enable you to accelerate through these transitions successfully." -Mike Kinkead, President and CEO, timeBLASTER Corporation, serial entrepreneur, and Cofounder and Trustee, Massachusetts Software Council Reviews (10)
I even bought it for a friend as a "happy new job" gift. She loved it, too.
Every bit of this book is gold. From how to approach change implementation based on situation, to managing upwards, to making the mental switch to your new position, it's all been helpful.
Also noteworthy in this book is its straightforward organization- the book lays out 10 areas to consider during a transition, then dedicates a chapter to each, and concludes with a brief summary. The book also reads well, and has examples to clarify the 10 areas. ... Read more | |
| 34. The 21 Indispensable Qualities of a Leader: Becoming the Person Others Will Want to Follow by John C. Maxwell | |
![]() | list price: $17.99
our price: $12.23 (price subject to change: see help) Asin: 0785274405 Catlog: Book (1999-06-22) Publisher: Nelson Books Sales Rank: 1733 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Amazon.com Reviews (45)
Maxwell does an excellent job of getting to the heart of each quality in a few short pages. He starts with two relevant quotations to start you thinking. He then gives you a short real-life example of that particular quality in action. He breaks each principle down into specific applications, gives you a brief period where you can assess your own effectiveness, offers you concrete ways to improve yourself, and wraps each chapter up with a profound thought that will stay with you long after you have closed the cover. What you get out of this book depends on how you read it. This is a very simple read, and you may be tempted to race through it and miss some key points. Maxwell rightly suggests that you walk through each quality methodically, giving it the attention that it warrants based on your current level of competence. While the material warrants five stars, some spelling mistakes and the author's use of his own quotes dropped it down a notch for me. Otherwise, an excellent handbook for improving your personal leadership qualities. Larry Hehn, Author of Get the Prize: Nine Keys for a Life of Victory
The author uses these twenty-one qualities for the basis of successful leadership: character, charisma, commitment, communication, competence, courage, discernment, focus, generosity, initiative, listening, passion, attitude, problem-solving, relationship, responsibility, security, self-discipline, servanthood, teachability and vision. What a sensational, winning combination! Each of these twenty-one components is discussed separately. While all of these elements are critical for strong leadership, if I had to narrow the scope down to five areas of particular benefit, it would be the ones on character, competence, listening, generosity and self-discipline. I particularly liked Maxwell's straight-forward approach and positive attitude exhibited throughout the book. One other book that rated at the top of my list, and one I would also highly recommend, is a favourite, all-time classic, "How to Win Friends and Influence People" by Dale Carnegie.
The book is an easy read and can be used as part of a 21 day/week/month program to apply the morsals and maxims of leadership Maxwell provides. Now that my copy is all marked up, I can't wait to share it with my employees!
This book will show you that every leader is a leader first to themselves, by integrating the above qualities into our consciousness, and walking our talk with others, and especially within our own selves. I recommend that the reader seeks to BE these qualities, and to integrate them into a positively focused life - from the inside out. This book is a wonderful contribution to embrace the highest qualities of genuine leadership, sans the ego's need to try to get others to follow you, but simply to be joyously immersed in BEING you. Highly recommended to bring out the leader in you.
Kenneth McGhee - Author | |
| 35. Conspiracy of Fools : A True Story by Kurt Eichenwald | |
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