Global Shopping Center
UK | Germany
Home - Books - Business & Investing Help

121-140 of 200     Back   1   2   3   4   5   6   7   8   9   10   Next 20

click price to see details     click image to enlarge     click link to go to the store

$116.48 $29.99 list($128.00)
121. Basic Business Statistics and
$133.00 $69.30
122. Introduction to Management Accounting,
$15.30 list($18.00)
123. Persuasive Online Copywriting:
$81.87 $67.20 list($129.95)
124. The Handbook of Fixed Income Securities
$32.97 $25.30 list($49.95)
125. Come Into My Trading Room: A Complete
$18.48 $15.24 list($28.00)
126. First, Break All the Rules: What
$48.40 $41.58 list($55.00)
127. The Data Warehouse Toolkit: The
$11.86 $10.22 list($16.95)
128. Managing Transitions: Making the
$62.96 $46.11 list($89.95)
129. The Six Sigma Handbook, Revised
$29.99 $17.26
130. QuickBooks 2004 The Official Guide
$44.20 $41.64 list($65.00)
131. The Strategy and Tactics of Pricing:
$10.50 $8.72 list($14.00)
132. The Art of Possibility: Transforming
$118.75 $98.89 list($126.75)
133. Employment Law for Business
$11.16 $6.79 list($15.95)
134. The Lexus and the Olive Tree:
$87.00 $67.43 list($100.00)
135. Implementing Six Sigma: Smarter
$120.31 $50.00
136. Services Marketing
$133.00 $69.99
137. Organizational Behavior: A Diagnostic
$13.96 $8.90 list($19.95)
138. Reminiscences of a Stock Operator
$100.00 $45.00
139. Microeconomics with MyEconLab
$13.96 $12.82 list($19.95)
140. The Millionaire Real Estate Agent

121. Basic Business Statistics and Student CD-ROM, Ninth Edition
by Mark L. Berenson, David M. Levine, Timothy C. Krehbiel
list price: $128.00
our price: $116.48
(price subject to change: see help)
Asin: 0131037919
Catlog: Book (2003-03-03)
Publisher: Prentice Hall
Sales Rank: 68398
US | Canada | United Kingdom | Germany | France | Japan

122. Introduction to Management Accounting, Chap.1-17 (13th Edition) (Charles T Horngren Series in Accounting)
by Charles T. Horngren, Gary L. Sundem, William O. Stratton
list price: $133.00
our price: $133.00
(price subject to change: see help)
Asin: 013144073X
Catlog: Book (2004-03-15)
Publisher: Prentice Hall
Sales Rank: 44258
Average Customer Review: 3.6 out of 5 stars
US | Canada | United Kingdom | Germany | France | Japan

Reviews (5)

1-0 out of 5 stars DO NOT BUY THIS!
Studying economy at a Swedish university i was forced to buy this book for the course in management accounting. This is the worst buy i have ever done. First of all i read the three first chapters and couldn't let myself be tortured any longer so i dropped the course. It is ultimately the most boring peace of litterature i have ever seen and it's filled with useless junk. There's one row of valuable information on every two pages. I can't believe these 110-year old senile authors are allowed to write books at all. I am now studying for the same course by reviewing old exams, and boy is that easy compared to reading that brick.

5-0 out of 5 stars I am 100% Satisfied my Seller's service
The book was delivered on time. Every thing the seller promised was fulfilled.

4-0 out of 5 stars Very decent book
I read and reread, this is very good in presenting concepts and illustrating through examples. Very interesting exercises. I am keeping this book for future reference. It could use some reorgnization of chapters. Seem like authors were not sure what concepts to present in what chapter as all of them were overlayed, perhaps justified in attempting to present the concept in understandble way

4-0 out of 5 stars Start as a novice, end as an 'expert'
'The difference between profit and loss is the difference between costs and turnover' was a saying of my professor. But this book shows that there are lots of different calculations of those profits and loss. This book learns the reader step by step new ways to calculate the turnover and the costs, budgets, planning and presenting of the figures everyone is waiting for. Thanks to the exercises the basic calculations can be practiced and the cases present a first brief introduction what is going on in the real world, focusing on a special topic, but without removing the students freedom.

4-0 out of 5 stars incredibly useful
As a (Dutch) consultant in the Russian Federation, I always suggest the Russian management teams I meet to use this book for the clearest introduction to cost accounting techniques. ... Read more


123. Persuasive Online Copywriting: How to Take Your Words to the Bank
by Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis
list price: $18.00
our price: $15.30
(price subject to change: see help)
Asin: 0971476993
Catlog: Book (2002-09-15)
Publisher: Wizard Academy Press
Sales Rank: 22487
Average Customer Review: 4.64 out of 5 stars
US | Canada | United Kingdom | Germany | France | Japan

Book Description

Writing for the web.Web word wizardry.Web writing that works.What does that mean?Your online copy must persuade - it’s integral to getting your visitors or readers to register, subscribe, qualify as leads, and yes, even buy from you.It’s writing that must earn its keep.And to effectively manage the quality of your online writing, you need to understand what works, why it works and how to make it work better for you. Whether you are the marketer responsible for the bottom line or the writer creating the copy,Persuasive Online Copywriting provides the tools you need to get results. ... Read more

Reviews (11)

5-0 out of 5 stars Draw in your customers
Are you like me in buying every self-help or non-fiction book to bring in more business? One problem. When do we have the time to read them? This book simply won't let that happen with its short chapters, personable style, and valuable information on how to keep visitors clicking until they make the buy.

This book is the how. How to take all the theories and whys discussed by other authors and make it happen. I have trouble with theories because they don't help me visualize the application of such theories. This book stays away from whys and shows you how.

When I started reading the book, several big projects got thrown my way leading to late night reading being replaced by late night working. Every now and then, I took a break and breezed through this book reading many pages in a brief time while gaining new knowledge and a refresher in creative writing as it applies to online copy.

Non-fiction is my thing when it comes to writing. Over time, I have forgotten creative techniques for adding spice to copy. The authors jolted memories of high school English classes where we learned about the different poetic styles (iambic pentameter, alliteration, meter, etc) and to avoid using passive verbs. Not only that, but also they cover how to write for different personalities.

Already getting high traffic to your site? That means you know how to draw attention and interest. But, how are you doing in building desire so that they take action? Hmm... could that be the challenge? The authors drive toward long-term results by engaging your visitors and leading the way for them to get what they need and be satisfied with it.

I'm familiar with a few techniques discussed in the book, but many may not be. It depends on what you do with regard to the Web site. I understand making a Web site usable and getting visitors to the site. My Web site's weakness is converting visitors into customers. Marketing pros may succeed with creating a desire, but have trouble with visitors taking action. The authors cover all the areas needed to persuade via the Internet from "notice me!" to "be happy with me!"

Are you thinking, "More technology! We need more technology to make this work?" We've taken technology for granted, but all it can do is what human programmers program it to do. Technology doesn't know human nature. It doesn't know how to feel or need something. People do and can convey what they know with words. Words make the sale. Technology ensures the words get their say (by quickly loading the Web page and functioning the way it should) and to push the sale through the back-end process (taking the order, managing inventory, etc.). This is where conversion principles apply. The authors share simple processes for improving conversion rates.

A splash page is the "introduction" page to a Web site. It's flashy, colorful, and cool. But it's a waste of time. It gets in the way of the core material. Customers don't care how good your designers are, they care about what you can give them and that comes through words and good online copy. It's time for the online world to get what print mastered many years ago. The authors' witty writing style makes the book enjoyable to read without sacrificing wisdom. They practice what they preach and it's no wonder that GrokDotCom.com, the site behind Future Now, Inc. is a success.

Time has come to let go of what's in it for the company and think of what's in it for the customer. In time, you shall reap the rewards at the bank.

5-0 out of 5 stars If You Read only one book on the Internet, make it this one.
Internet Marketing is here to stay and it's getting better every day. And the authors of this book are a big part of the reason why.

1998-2000: Money fell like rain from heaven and the streets were flooded with stories of teenage millionaires. These halcyon days were fueled by a mentality that "if you build it, they will come." Investors drunkenly bought into the Internet's promise of a "new economy" and billions of dollars were pumped into spec-tech and dotcoms, never to be seen again. But when the investors saw that the 'net's realities didn't quite match up to the glowing promises, investment capital dried up faster than alcohol on a summer sidewalk.

There were fundamental problems with Internet marketing that could not be overcome with mere advances in technology. What Internet marketing needed was someone who truly understood the fundamentals of human persuasion and could apply them to the Internet."

Today it is my extraordinary pleasure to announce that those people have been found.

Jeff and Bryan Eisenberg were talking 'conversion' back when 'eyeballs' were the thing and conversion wasn't even in the lexicon. Their work was greatly accelerated when they added Lisa Davis to the team.

Bryan, Jeffrey and Lisa graduated with honors from Wizard Academy and have since gone on to accomplish a number of internet marketing miracles. Consequently, they were chosen to become adjunct faculty at Wizard Academy, where they now teach a curriculum that has punched Internet ROI through the ceiling for every company that has sent a delegate. This book, for a [low price], contains an extremely important portion of what they teach.

Prepare to be amazed.

Roy H. Williams
NY Times bestselling author of
Secret Formulas of The Wizard of Ads

2-0 out of 5 stars No Background In Copywriting? Find Another Book.
I bought this book to try and gain more of an understanding on copywriting for the net. My honest opinion is that unless you have a background in professional writing or copywriting, this book won't be much of a help. The book makes references to things like Fraking, Poetic Meter, etc and then gives you a very short paragraph description on what they mean that doesn't give you an understanding of the term, but rather a definition. I was for lack of a better term, lost by the time I was 60 pages in.

Maybe if you do have a background in copywriting, this book will be quite useful in helping you understand how to adapt regular copywriting to the web. But, if not, you won't get much of an "education" but rather a "how to adapt" approach that isn't very useful to someone who hasn't had a some form of formal education on the topic. I did give this book two stars because there was a "nugget" here or there that anyone could have gleaned, but overall I was disappointed by the book.

5-0 out of 5 stars The GROK knows all
This was my third of three copywriting books I read. While actually being the smallest, this book probably had the most content. The beautiful thing is that each topic is in its own small 2-3 page chapter which is very convincing, logical, and easily accesable for further usage.

One of the better internet books on the market.

5-0 out of 5 stars Will Open (and Blow) Your Mind - A Must Read
This gem of a book offers the most comprehensive (and immediately useable) information on "how to make your website profitable" in the fewest amount of pages that I have yet seen.

As a bonus, it is priced a fraction of most of the available information on this subject. I've paid hundreds of dollars for information that was not nearly as useable as this. (OK I admit I'm a marketing information junkie)

I have purchased dozens of products (printed and ebooks) within the last year alone on this subject. Most of the others talk about search engine tricks, pop-ups, hard sell copy, and basically manipulating your site visitor into doing what you want.

Manipulation may work a little in the short run, but is self defeating in the long run.

This book is much smarter than that. It is in a whole different league.

This book teaches what is really important to long term profits. That is, engaging your visitors and making sure your site is offering them exactly what THEY want.

It shows you how to write extremely effective copy. It also tells you how to discover exactly what your customers are asking you to provide them by watching your stats and web logs.

The basic premise of this book is that without a high conversion ratio, there is no point in buying more traffic. It is much more cost effective to use the techniques contained in this book to increase your conversions than to chase traffic. That comes later. They make a valid point that most folks are doing this backwards.

This book is about way more than just copywriting, by the way. It does an excellent job of enlightening you to many useability factors that may be hurting your sales.

I can't imagine anyone who manages a website and uses even a small percentage of the wisdom contained within not getting a hundred times their investment back.

In conclusion, just buy it and read it. You can not go wrong with this book. ... Read more


124. The Handbook of Fixed Income Securities (Handbook of Fixed Income Securities)
by FrankFabozzi
list price: $129.95
our price: $81.87
(price subject to change: see help)
Asin: 0071440992
Catlog: Book (2005-04-15)
Publisher: McGraw-Hill
Sales Rank: 10380
Average Customer Review: 4.0 out of 5 stars
US | Canada | United Kingdom | Germany | France | Japan

Book Description

The world’s #1 fixed income book, now with 21 all-new chapters

The Handbook of Fixed Income Securities occupies the top spot as the most authoritative, widely read reference in the global fixed income marketplace. First published in 1983, this comprehensive survey of current knowledge features contributions from leading academics and practitioners and has carved out a niche that cannot and will not be equaled by any other single sourcebook.

Now, the thoroughly revised and updated seventh edition gives finance professionals the facts and formulas they need to compete in today’s transformed marketplace. It places increased emphasis on applications, electronic trading, and global portfolio management, and features new chapters on topics including:

  • Eurobonds
  • Emerging market debt
  • Credit risk modeling
  • Synthetics
  • CDOs
  • Transition management
  • And many more
... Read more

Reviews (16)

2-0 out of 5 stars Follow up on Amit Gupta's review
I totally agree with Amit's review.For a practitioner's perspective Bruce Tuckman's "Fixed Income Securities: Tools for Today's Markets" is a much better choice than Fabozzi.

5-0 out of 5 stars LOW PRICED STOCKS MAY EARN MORE A LOT MORE THAN FIXED INCOME
Many low-priced stocks have out performed fixed securities.Two books that have proven this out are:(1)Guaranteed Profits With Small Stocks: The Only Stock Investment System That Comes With A $5,000 Guarantee by R. Max Bowser, and (2) Making Dollars With Pennies: How The Small Investor Can Beat The Wizards On Wall Street by R. Max Bowser. Both books are available used and new on Amazon.com.

4-0 out of 5 stars Comprehensive, but Dry
If you want to learn about fixed income securities, then this is your book. It is very comprehensive and contains a wealth of information.

The only downside to this book is that, unless you really, really interested in fixed income, it will put you too sleep. There were several times where I had to re-read paragraphs/pages, because I went into a daydream.

Despite this drawback, it is an excellent resource and I will not give it my copy of it.

1-0 out of 5 stars Errors Abound
This is meant to be the fixed income manual, but if there are dozens of uncorrected math errors which is inexcusable in a sixth edition.This book is overrated, and if you are new to this subject, it is dangerous.

I recommend Bruce Tuckman's Fixed Income Securities on the same topic as a better alternative. I noticed it is currently the #3 seller with banks and credit unions (Fabozzi's isn't even on the radar screen), and there is a good reason they prefer Tuckman's book over this one.

4-0 out of 5 stars HAND BOOK
(...)Itgives a lot of general info on a lot of different Fixed income topics.It's a good ref. for people just getting involved with fixed income.However if you are looking for focused material, you should look into one of Frank's books on that area. Good overall intuition on Fixed income markets and products. ... Read more


125. Come Into My Trading Room: A Complete Guide to Trading
by AlexanderElder, Alexander Elder
list price: $49.95
our price: $32.97
(price subject to change: see help)
Asin: 0471225347
Catlog: Book (2002-04-19)
Publisher: Wiley
Sales Rank: 5733
Average Customer Review: 4.62 out of 5 stars
US | Canada | United Kingdom | Germany | France | Japan

Book Description

Come Into My Trading Room
A Complete Guide to Trading

You can become a successful trader. It has been done before, and it is being done right now, today, by people around the world. If you enjoy learning, if you are not scared of risk, if the rewards appeal to you, and if you are prepared to put in the work, you have a great project ahead of you.

In Come Into My Trading Room: A Complete Guide to Trading, Dr. Alexander Elder takes you far beyond the three M’s (Mind, Method, Money) of his international bestseller Trading for a Living. He teaches you to manage your money and time, as well as strategy, so that you can enter the markets with confidence and exit with profits. This essential book educates the novice and gives more power to the professional through expert advice, proven trading methods, and something entirely unique–a visit to Dr. Elder’s own trading room. You get to follow him through several actual trades, whose entries and exits illustrate many of the key concepts of this book.

Come Into My Trading Room offers:

  • A complete introduction to trading essentials
  • An overview of trading psychology, both individual and mass psychology of the markets
  • A practical overview of technical analysis, including new indicators and systems
  • A step-by-step guide to risk control and money management
  • Exact instructions for keeping records and organizing your time
  • A visit to Dr. Elder’s private trading room, reviewing several of his recent trades

Be sure to work through the companion volume to this book–Study Guide for Come Into My Trading Room–before you risk a dollar in the markets. The Study Guide features 100 questions and answers and almost 50 charts to test your knowledge. Grade yourself to make sure you know enough about the nine key areas of trading. Work through eight case histories, select entry and exit points, and find out how well you understand what needs to be done in every trade. Use Dr. Elder’s Study Guide to make sure that you can measure up to your competitors and surpass them.

Come Into My Trading Room will help you master a new way of trading stocks, futures, options, and currencies. Unparalleled depth and a wide range of coverage give you the best chance to become the trader you’ve always wanted to be. ... Read more

Reviews (56)

5-0 out of 5 stars A Complete Introduction to Trading Essentials
I really enjoyed the first book by Dr Elder, "Trading for a Living" very much. I have just finished Dr Elder's new book, "Come Into My Trading Room" and have enjoyed it very much too. There are several new ideas in the new book. A lot of the material in this book was presented in "Trading for a Living". It is the best book that combined the 3Ms -- Mind, Method and Money Management -- required for successful traders. It expands on the methods presented in "Trading for a Living" and makes the triple screen concept very clear.

I think the great difference between this book and other trading books is Dr Elder's background as a psychiatrist. He provides valuable insights into understanding the human element of market behavior, and the individual trader that makes his work unique. Dr Elder shares his own, successful trading strategy in a clear, concise, and easy to understand style. He does a great job showing some of his successful trades. I'm sure this is one of the finest books on developing trading skills. It is not only fun and easy to read but it is profitable. It pays back.

5-0 out of 5 stars An Excellent Follow-Up to Elder's Trading For A Living
Alexander Elder gained well-deserved prominence for his first book, Trading For a Living. It's one of my favorite books on trading. Out of this classic came such new indicators as the Force Index, which is one of the indicators I use regularly in my chart software. I read Elder's follow-up, Come Into My Trading Room, in hopes of learning additional insights of the Force Index. While I found some new information here, I was even more impressed by the following lessons Elder shared:

1) "Some of the best trading opportunities occur after false breakouts" - I'm finding this more and more these days, which is why I actively use my Momentum Divergence indicators to separate the fakeouts from the real breakouts. Elder does a great job showing numerous charts throughout his book, laying the groundwork for the divergence examples he explains in great depth when you step into his trading room in the final chapter with many actual trading examples. You need to understand the concept of divergence to trade today's markets more profitably, and this book will be a great help in showing you how to trade divergence setups.

2) Triple Screen - Elder explains the important of using multiple timeframes, though he advocates two to no more than three time frames. The key concept is that whatever timeframe you use, you need to go up to the next longer timeframe to get confirmation. This provides the bigger picture trend to define the nature of your trades, and then you can return to the shorter timeframe and make more tactical decisions with this broader trend in mind as well.

3) Grade Your Performance - Elder actually quantifies trading effectiveness by defining the width of the channel for a stock, and what percentage of the move the trader actually captured to determine his grade. Regardless of how a trader measures his performance, it must be tracked in order to make improvements and experience constant improvement.

4) The SafeZone Stop - While I have not tested this indicator in my systems yet, Elder's SafeZone Stop looks like a more effective way to place a trailing stop than standard moving averages. The SafeZone Stop appears to adjust more rapidly to trending versus flat periods for a stock, compared to moving averages. This new technique should easily be worth many times the price of this book by itself.

5) Chapter 9: Trading for a Living - This chapter was my most highlighted chapter, as Elder covers the stages of growth from beginning to professional trader, covering a wide range of topics on trading discipline, time management, organization and developing a viable trading plan, to highlight just a few.

All in all, Come Into My Trading Room is an excellent follow-up to Elder's Trading For A Living, and I think you'll also find it a quick and thought-provoking read.

5-0 out of 5 stars Great book. This should be the first one you buy.
The book is very well written and drives home the three Ms over and over. You can't hear it enough because when your finger is on the trigger, this training will help you execute with confidence. You will not be a loser if you follow the plan. The problem is, very few have the discipline.

I have long been and investor, but I wanted to improve my exit strategies. I knew successful traders had to have great exit strategies or they could not survive very long. Consequently, I actually bought a book on trading. The book helped me with exit strategies, but also completely opened up the world of trading. While I still invest for the long term, I have set up an account for short term trading. I read the book and worked through the workbook in about three days. I already had much of the preliminary work established from my investing experience.

Within about a month, I had a trading plan that I liked and a sound money management and trade evaluation system. While I still primary invest in longer term trends, I have had a blast making numerous small short-term trend trades.

This book will help any trader who reads it with an open mind and strictly adheres to the Three Ms - Mind, Method, and Money (Management). If you are and investor, then this book will expose you to what else is going on with your markets.

4-0 out of 5 stars Sequal to trading for a living
Very good book. I agree that the charts could have been better and more relevant to wha Elder was discussing in the text. His mental toughness section is excellent. Trading is a mental game, and a trader has to stay mentally tough or take a break. Mark Douglas's books are the best on this. Laurence Connors places a big emphasis on this too.

5-0 out of 5 stars Improvement In My Trading Room
Dr. Elder holds nothing back. The author shares with you a method, a system, and a technique for trading that can be applied to all markets.

This book and the study guide will take you step by step through the process of trading. If you don't have a trading plan this book will show you how to develope one. Also the author nudges you to awareness of the all important step of making the trading plan yours. If you are a novice this can be a huge hurdle to overcome without guidance. If you are a more experienced trader and can admit to yourself your result could be better, buy the book, its worth it.

Dr. Elder includes step-by-step guides for risk control, money management, record keeping and many more trading essentials that cannot be touched on in this review. ... Read more


126. First, Break All the Rules: What the World's Greatest Managers Do Differently
by Marcus Buckingham, Curt Coffman
list price: $28.00
our price: $18.48
(price subject to change: see help)
Asin: 0684852861
Catlog: Book (1999-05-05)
Publisher: Simon & Schuster
Sales Rank: 337
Average Customer Review: 4.29 out of 5 stars
US | Canada | United Kingdom | Germany | France | Japan

Amazon.com

Marcus Buckingham and Curt Coffman expose the fallacies of standard management thinking in First, Break All the Rules: What the World's Greatest Managers Do Differently. In seven chapters, the two consultants for the Gallup Organization debunk some dearly held notions about management, such as "treat people as you like to be treated"; "people are capable of almost anything"; and "a manager's role is diminishing in today's economy." "Great managers are revolutionaries," the authors write. "This book will take you inside the minds of these managers to explain why they have toppled conventional wisdom and reveal the new truths they have forged in its place."

The authors have culled their observations from more than 80,000 interviews conducted by Gallup during the past 25 years. Quoting leaders such as basketball coach Phil Jackson, Buckingham and Coffman outline "four keys" to becoming an excellent manager: Finding the right fit for employees, focusing on strengths of employees, defining the right results, and selecting staff for talent--not just knowledge and skills. First, Break All the Rules offers specific techniques for helping people perform better on the job. For instance, the authors show ways to structure a trial period for a new worker and how to create a pay plan that rewards people for their expertise instead of how fast they climb the company ladder. "The point is to focus people toward performance," they write. "The manager is, and should be, totally responsible for this." Written in plain English and well organized, this book tells you exactly how to improve as a supervisor. --Dan Ring ... Read more

Reviews (172)

4-0 out of 5 stars Common sense leadership
First Break all the rules addresses leadership from a common sense perspective. The twelve questions that reflect on your ability to effect productivity at the most intimate level of any process (the individual team member), are the common thread for discussion throughout this book.

With level of productivity as the measuring stick, leaders are encouraged to ask themselves if among other things, they provide direction, praise, materials, support, guidance, and opportunity for growth.

Buckningham and Coffman assert that good leaders don't try to make a silk purse from a sows ear. They suggest that you hire a sows ear where you need one and find silk to make the purse that you need. They contend that you can't change human nature, so why try. Trying to fill a deficit is more work than working with the positive aspects of your organization.

The authors also assert that good managers focus outwardly for change, and ask "why not." They focus on the strengths and manage around weaknesses. Good leaders know what types of talents that are needed at various levels of an organization; recruit to fill these positions, and develop those that you recruit.

The most useful part of this book is based on the lessons that mom taught you. Be nice. Treat people as individuals. Be flexible. Assert authority when necessary but more often than not, take a personal interest in those who are in control of how well your organization will measure up.

5-0 out of 5 stars Must read for managers of all levels
If you think you can change people, think again. If you think one of a manager's job is to help people improve upon their weaknesses, think again. If you think climbing the corporate ladder is the best way to improve one's position in the corporate world, well, you got it, think again.

This book, written by Marcus Buckingham and Curt Coffman, and based on 25 years of research by the Gallup Organization, on over 1 million respondents, has debunked a number of management "myths". I put myths in inverted commas simply because they were "truths" -- until First, Break All The Rules (published by Simon & Schuster, London, New York, 1999, ISBN 0-68486138-0) came along.

The Gallup Organization discovered, after asking one million people hundreds of different questions on the subject of managing others, that people excel only when their talents are put to use. Talents are the recurring patterns of thought and behavior that can't be turned on and off at will. They can't be created or altered. According to the authors, people don't change much. Managers should not waste time changing their subordinates, or making them into what they are not. You cannot give new talent to a person.

The books suggests that every human being has talent, and all roles/functions/jobs in a company require talent. You cannot train or develop talent, but you can train, develop and enhance skills and proficiencies. Talent leads to interest; interest leads to motivation; motivation leads to a desire to learn; a desire to learn leads to skills and proficiencies

As for the corporate ladder, the authors suggest that you should throw it away. For example, good sales person might not perform well if she is promoted to sales manager position. She might not have the talent to manage others. Instead, let her continue in the sales position, but improve upon the salary and benefits.

5-0 out of 5 stars Finding the right fit
This book has become priceless to my business. I highly recommend it to any manager who is having trouble motivating and keeping key employees in today's business environment. Happy employees are productive employees and this book gave me ideas that I had never considered when it came down to placing and hiring the right employees . I also recommend Rat Race Relaxer: Your Potential & The Maze of Life by JoAnna Carey as a corporate gift to keep employees motivated throughout the year.

5-0 out of 5 stars Great Managers help make great employees great
This is by far one of the best management books that I have ever read. The Gallup Organization puts a whole new spin on what makes a great manager great - helping their employees to succeed as well as finding the right "fit" for their talents. This books put a strong emphasis on the different between skills and knowledge, which can be trained and learned, and talents, which cannot. Talents are unique to every individual and will drive all of us to be better at different things. It is the managers job to help us identify and build on these things.
Buckingham and Coffman do a fantastic job at incorporating wisdom and advice from the 80,000 managers that they interviewed which makes this book much easier to relate to. Whether a manager who is looking to enhance their management style, or an employee who is looking for ways to improve themselves and their organization, this is tremendous and very quick read.

5-0 out of 5 stars A Great book on Common Sense Management
When did we lose our common sense? In college? Whenever this happened (and whatever the cause), this book helps to reclaim our common sense when applied to the world of managing employees of small, medium, and large-based companies.

This book is essential reading for economics majors, MBA students, and those working in management. It cuts through the jargon and helps people realize that management requires an understanding of human nature. It returns us to psychology. After all, the business world is bound by the rules of psychology. Violate the rules and you may harm your business.

The book delivers harsh facts. Not all employees are going to do well at every task. Managers: stop thinking that everyone can do anything. They can't. It's unreasonable to believe it. It's better to create incentives -- both monetary and prestigue -- on the idea that someone may want to continue working in a similar capacity. The book cites attorneys who start out at a law firm at junior associate, associate, senior associate, and then work on to junior partner, partner, and senior partner. Throughout the process, the attorney does not radically change what he or she is doing. Instead, their work merely becomes more interesting and their pay (and equity in the firm) rises over time. That is, rather than promote someone to a position that is radically different from what they are doing, offer perks and monetary advantages as time goes on to your employees.

The book says to promote strengths rather than overcome employee weaknesses. Some people are just never going to be able to do well at certain tasks. The book's realistic edge says we ought to understand this and move on. We can't strive for perfectin in every avenue. Make sure that your employees are doing what they do best at. Therefore, the goals of the firm -- and the employees' morale, will coincide, allowing harmony to exist in the firm. This book has many golden nuggets of wisdom, and it definitely is a keeper.

Michael ... Read more


127. The Data Warehouse Toolkit: The Complete Guide to Dimensional Modeling (Second Edition)
by RalphKimball, MargyRoss
list price: $55.00
our price: $48.40
(price subject to change: see help)
Asin: 0471200247
Catlog: Book (2002-04-12)
Publisher: Wiley
Sales Rank: 7925
Average Customer Review: 4.58 out of 5 stars
US | Canada | United Kingdom | Germany | France | Japan

Book Description

Single most authoritative guide from the inventor of the technique.
* Presents unique modeling techniques for e-commerce, and shows strategies for optimizing performance.
* Companion Web site provides updates on dimensional modeling techniques, links related to sites, and source code where appropriate.
... Read more

Reviews (12)

5-0 out of 5 stars Practical Wisdom
There are a lot of data warehousing books out there that try to answer the question: 'Why'? Why data warehouses are needed to help businesses make better decisions - why the OLTP systems that run the business can't do this - and sometimes even why businesses ought to invest in data warehouses. These books were terrifically useful to us years ago, when we needed help (and scholarly footnotes) in our data warehouse project proposals.

This book is not one of those - it is all about: 'How'.

How to actually design and build a repository that will deliver real value to real people. In this reviewer's opinion, Ralph Kimball's many contributions related to the 'how' of data warehousing stand alone.

An engineer trying to just-start data warehouse expertise would have to read Ralph's Data Warehouse Toolkit first edition, his Data Webhouse Toolkit... a bunch of Intelligence Enterprise magazine articles... AND lurk on the Data Warehousing List Server...for a few years (all terrific resources - by the way) - in order to stockpile the knowledge that is crisply presented here.

No shortcuts that I can spot: all of the toughest dimensional design issues that I've tripped on - and can remember surfacing on in discussion groups over the past few years - are addressed in this significantly updated text. Not all of the solutions are 'pretty' - but it is clear that they thoughtfully address the problem. This rings true to my God-given 'bs' detector.

The authors have been listening to and addressing the data warehouse community's 'pain' through periodicals and posts - but this book pulls these point solutions together very nicely. I learned a surprising number of really useful new techniques, and was genuinely enlightened by the 'Present Imperatives and Future Outlook' section.

As in the first edition, there is minimal philosophical lecturing, and zero religion - perhaps the only reason to hesitate in describing it as the 'bible' of dimensional data warehousing. Authors of 'bibles' sometimes appear to be handcuffed by their need to be perceived as infallible - such is not the case here. Instead, we get generous helpings of real-world case studies - aptly used to illustrate a progressively more advanced series of design concepts.

This style absolutely works for me. And I suspect that engineering mindsets typical of the folks that build these things will surely agree.

In short, the Data Warehouse Toolkit Second Edition will significantly lighten the load of books that I carry between data warehouse engagements...

5-0 out of 5 stars As essential as the first edition
I was undecided if I should buy this book after having read the first edition, but I'm happy I did.
The second edition updates many of the concepts contained in the first and includes some new chapters on hot topics like CRM and Telecommunications (which is the most important sector for dw at least here in Italy where I live).
I think that Kimball books are everything that's needed to design good, robust and flexible data warehouses, and this book maintains his high quality standards.

5-0 out of 5 stars If you dont have it you ain't a Datawarehouse developer
The mandatory bible for any datawarehouse developer. Complete with examples and case studies, it will satisfy beginners as well as experienced professionals. I began with this.. and havent finished using it yet!

5-0 out of 5 stars The best
This book simply is the best data warehouse book in the market, and an absolute must-read if you are in Data Warehouse field. The best part about this book is that it's not hogged down with technical non-sense, and it's quite easy to read and understand. Highly recommended.

5-0 out of 5 stars An Indispensible Book
After six years of creating data warehouse applications, making a plethora of mistakes and learning stuff the hard way, I wish I had had this book at the start! Every other page offers a solution to some problem or other that I have had. In the project I am just starting I am facing new challenges and am finding help with them as well. The best part is how solutions I used in the past which were appropriate for those problems are contrasted with solutions for problems like the ones I am facing now. Almost as bad as solving a problem the wrong way (or overlooking it entirely) is reusing an old solution that does not fit the new problem. This book clearly spells out when each solution is appropriate. I can not speak too highly about how useful this book will be for you! ... Read more


128. Managing Transitions: Making the Most of Change
by William Bridges
list price: $16.95
our price: $11.86
(price subject to change: see help)
Asin: 0738208248
Catlog: Book (2003-05)
Publisher: Perseus Publishing
Sales Rank: 3990
Average Customer Review: 4.44 out of 5 stars
US | Canada | United Kingdom | Germany | France | Japan

Book Description

From the most trusted voice on transition, a revised edition of the classic practical guide to dealing with the human side of organizational change.

The business world is a place of constant change, with stories of corporate mergers, layoffs, bankruptcy, and restructuring hitting the news every day. Yet as veteran consultant William Bridges maintains, the situational changes are not as difficult for companies to make as the psychological transitions. In the best-selling Managing Transitions, Bridges provides a clear understanding of what change does to employees and what employees in transition can do to an organization.

Directed at managers and employees in today's corporations, Bridges shows how to minimize the distress and disruptions caused by change. Managing Transitions addresses the fact that it is people who have to carry out the change. When the book was originally published a decade ago, Bridges was the first to provide any real sense of the emotional impact of change and what can be done to keep it from disrupting the entire organization. With new information and commentary on layoffs, corporate suspicion, and the increasing tumult in the business world, Managing Transitions remains the definitive guide to dealing with change. ... Read more

Reviews (18)

5-0 out of 5 stars Managing Transitions: Making the Most of Change
Leading a full-time staff of 20 people and over a 1000 volunteers, and having read a number of books on change, I have found William Bridges book extremely helpful. Many talk about change without thinking about the people that change can effect. William helps us understand that change is situational, while transition is emotional. He puts flesh and bones on change.

This book is well organized, breaking down transition into three phases. Phase I: "The Letting Go Stage", Phase II: "The Neutral Zone" and Phase III: "The New Beginning" In each phase William helps us understand what to anticipate and gives us extremely practical advice and checklists.

I also enjoy the awesome quotes throughout the book. Here are some great qoutes from Phase II:

"It's not so much that we're afraid of change or so in love with the old ways, but it's the place inbetween that we fear... It's like being between trapezes." Marilyn Ferguson

"It takes nine months to have a baby, no matter how many people you can put on the job." American saying

"An adventure is only an inconvience rightly understood. An inconvience is only an adventure wrongly understood." C.K. Chesterton

Get the book. It is well worth your investment. It will help you with your greatest asset: PEOPLE.

5-0 out of 5 stars Answers the question: Why most organizational change fails?
William Bridges is one of the world's leading experts in the area of managing the human side of change. Bridges originally introduced the notion of "transition" in his first book, Transitions: Making Sense of Life's Changes (1980), which was a primer on coping with the tumultuous life changes we all face on a personal level. In Managing Transitions, Bridges applies the concept of transition within the context of organizational change.

Bridges asserts that transition is not synonymous with "change." A change occurs when something in the external environment is altered. In an organizational setting this would include changes in management, organizational structure, job design, systems, processes, etc. These changes trigger an internal psychological reorientation process in those who are expected to carry out or respond to the change. Transition is this internal process that people must go through in order to come to terms with a new situation. Unless transition occurs, change will not work.

Bridges believes that the failure to identify and prepare for the inevitable human psychological adjustments that change produces is the largest single problem that organizations encounter when they implement major change initiatives.

Unfortunately, many managers, when confronted with predictable change-induced resistance by those charged with implementing a change, respond in punitive and inappropriate ways that only serve to undermine the change effort. Due to their lack of understanding of transition, they do not possess the skills to facilitate it effectively.

Leaders and managers often assume that when necessary changes are decided upon and well planned, they will just happen. Unless the transition process is handled successfully by management, all that careful decision making and detailed planning will matter little.

We must face the fact that for a change to occur, people must own it. Unless people go through the inner process of transition, they will not develop the new behavior and attitudes the change requires. Change efforts that disregard the process of transition are doomed.

Bridges presents the reader with a simple three-phase transition model that eliminates much of the mystery surrounding the human side of change. He then provides would-be change agents with a series of checklists that serve as a road map for managing transitions in the real world.

Both research and experience remind us that although a change can be implemented quickly, the psychological process of transition takes time. Transitions can take a very long time if they are not well managed. Few organizations can afford to wait that long for the results.

The good news is that leaders can learn basic transition management strategies. Armed with these skills, they can lead employees through complex and difficult changes with renewed energy and purpose, and can actually accelerate the process of transition.

With as many as half of all major organizational change efforts failing, leaders must learn new strategies and skills that will increase the odds of success. Bridges has provided us with a toolkit for managing the human side of change that is well worth considering.

5-0 out of 5 stars A Must Read!
This is one of the most succinct and clearly written business books you will ever read. Author William Bridges uses language with care and precision, delivering the goods without any superfluous jargon. He cites many welcome quotations on change and innovation from a wide range of writers and thinkers whose work is not usually found in business books. He places these quotations in context with aptly chosen examples of recent business transitions, bringing intelligence and sensibility to a subject too often addressed only with clichés and cant. Only those who have read many business books can fully appreciate the value of such an approach. Others will merely find that they are able to read this book from cover to cover without at any point having to wonder what the author really means to say. Managing transitions is really about helping people deal with fear and uncertainty - the key is to build trust and confidence. Everything Bridges says flows from that common sense insight, and seems obvious and necessary once he says it, though it may not seem as evident to you until you read his book. We highly recommends that you do so.

1-0 out of 5 stars crap
if you think this book is good, then you are bad.

5-0 out of 5 stars MANAGING change and more!
This book shows you how to MANAGE transitions and why transitions fail. It is an excellent read. If you want to know how to make the MOST of change, you have to be an Optimal Thinker. So read Optimal Thinking: How To Be Your Best Self too. ... Read more


129. The Six Sigma Handbook, Revised and Expanded : The Complete Guide for Greenbelts, Blackbelts, and Managers at All Levels
by ThomasPyzdek
list price: $89.95
our price: $62.96
(price subject to change: see help)
Asin: 0071410155
Catlog: Book (2003-03-20)
Publisher: McGraw-Hill
Sales Rank: 10881
Average Customer Review: 4.08 out of 5 stars
US | Canada | United Kingdom | Germany | France | Japan

Book Description

The most comprehensive Six Sigma reference available, now revised and expanded

Completely rewritten and reorganized, this second edition of The Six Sigma Handbookcovers all the basic statistics and qualityimprovement tools of the Six Sigma quality management system. This new edition reflects the developments in Six Sigma over the past few years and will help maintain the book's position as the leading comprehensive guide to Six Sigma.

Key changes to this edition include:

  • New chapters on DFSS (Design for Six Sigma); Minitab, the most popular statistical software for Six Sigma; Six Sigma philosophy and values; flowcharting; and SIPOC
  • Coverage of the core problem-solving technique DMAIC (Define, Measure, Analyze, Improve, Control)
  • Dozens of downloadable, customizable Six Sigma work sheets
  • New material on important advanced Six Sigma tools such as FMEA (Failure Mode and Effects Analysis)
... Read more

Reviews (13)

5-0 out of 5 stars The Complete Guide to Six Sigma
The title says it all. Thomas Pyzdek covers everything that one needs to know to successfully implement six sigma concepts. After a brief introduction of the history behind six sigma, Pyzdek provides a detailed summary of the tools, methodologies and techniques necessary to successfuly tackle a six sigma project. Both "soft and hard" tools are described. The methodology is understandable. Pyzdek takes special care to explain where specific techniques can (and cannot) be applied. This is especially helpful for the reader that has forgotten more then they remember about statistics.

Pyzdek is ideallly suited to write this book. He is one of a limited few authors that has a strong statitical education coupled with an in-depth knowledge of business. PLUS he can write.

I strongly recommend this book to anyone that is serious about making improvements through the application of six sigma methodology. Everything that ones needs to know is here in one book. And for those that need additional information the references are excellent.

5-0 out of 5 stars Not Just Another Statistics Tome
I have been doing Six Sigma projects for GE worldwide for over six years. I was very pleased to find a book that doesn't pontificate about the benefits of Six Sigma without telling the practitioner what to do on a Monday morning. The organization of the tools using the DMAIC framework is especially useful for the beginning BB who is trying to make sense of the weeks of training while they are executing their projects.

Some sections, such as the TVM and Risk and Reliability analysis, are missing from the usual BB training and are welcome additions for extending the traditional Six Sigma methodology to 'Lean' type projects.

Screen shots of Minitab and Excel make it a useful resource for refreshing techniques learned long ago.

The application of reliability analysis to call center abandonment rates is an interesting application of known techniques to a new area.

"The Six Sigma Handbook" is one of only a few reference books on Six Sigma that I have at my desk.

3-0 out of 5 stars Reviewing for CSSBB? - use Breyfogle
If you are studying for the Six Sigma Black Belt certificate I recommend you use Breyfogle's book as your general reference. Breyfogle's book is more complete and structured in the exams format so its easier to study and reference during the exam.

Good luck.

5-0 out of 5 stars Complete and Helpful
We have taken the time to extensively read and assess the best selling texts on the topic of Six Sigma. We find this text to be the most complete and helpful for those who desire to be certified as a six sigma professional and for those who are certified and need a complete manual to use as a reference. Our firm uses it for all three levels of Six Sigma Certification training. The value ad of this text is that it also includes valuable topics all managers need if they want to improve the performance of their divisions, departments or lines of supervision. Thumb through it and let your own curiosities be your judge. You will not be disappointed.

5-0 out of 5 stars Six Sigma Handbook That Gets Used 6 times a week
I've had more than a few occasions to use this text. It is excellently
written and provides a great mix of pragmatic and technical topics that
have helped me on several different 6S teams I'm working. Can't say that
I've read it cover to cover, but can say that it is an excellent handbook.
I'll bet I'm averaging a half-dozen accesses a week.

Joe Maciulla
Manager, Engineering and Advanced Programs QA
Raytheon Missile Systems ... Read more


130. QuickBooks 2004 The Official Guide
by KathyIvens, Kathy Ivens
list price: $29.99
our price: $29.99
(price subject to change: see help)
Asin: 0072231394
Catlog: Book (2003-11-21)
Publisher: McGraw-Hill Osborne Media
Sales Rank: 12475
Average Customer Review: 4 out of 5 stars
US | Canada | United Kingdom | Germany | France | Japan

Book Description

“Intuit-approved and loaded with secrets, Quicken Press books provide you with recipes for financial success.”--Scott Cook, Co-founder, Intuit, Inc.

The only official guide to QuickBooks 2004, this information-packed resource teaches users of all levels how to manage their finances for business or home. ... Read more

Reviews (3)

2-0 out of 5 stars Reference Book Only - Don't buy to learn to use Quickbooks!
I bought this book to learn how to use QuickBooks properly after my accountant noticed a few major issues with how I tracked things in my company file. I found this book worthless for a beginner trying to learn how to use the product. Also, it doesn't seem to provide significantly more detail than QuickBooks online help. The only thing I've used it for so far is learning a good account naming scheme...

5-0 out of 5 stars This book has everything you need
This book not only has clear explanations about how to perform every bookkeeping chore in Quickbooks, it also explains what's going on in the background so you can understand how your profit and loss numbers accumulated. Beyond that, this book has important and useful information about workarounds for all the Quickbooks functions that are annoying if you or your accountant don't want to do things the "Quickbooks way". The explanations and tips about setting up sales tax, overcoming bank reconciliation problems, tracking inventory, and managing customers are beautifully written and easy to understand. My accountant said he learned from it and took what he learned to his other Quickbooks customers. This book lets you get the most out of QuickBooks, and shows you how to run your business properly.

5-0 out of 5 stars A Perfect Resource
This book has the most accurate information on all the Quickbooks features, and the explanations are so easy to follow that it's like having a private tutor. No matter what you need to do, this book has instructions, even if you don't want to do things the way Quickbooks normally works. These workarounds, along with all the "insider" information and tips, make this book an incredibly useful, wonderful, guide to getting everything you need out of Quickbooks. ... Read more


131. The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (3rd Edition)
by Thomas T. Nagle, Reed K. Holden, Reed Holden
list price: $65.00
our price: $44.20
(price subject to change: see help)
Asin: 013026248X
Catlog: Book (2002-01-15)
Publisher: Prentice Hall
Sales Rank: 6578
Average Customer Review: 4.95 out of 5 stars
US | Canada | United Kingdom | Germany | France | Japan

Reviews (19)

5-0 out of 5 stars Buy this book!
For anyone involved in business this book gives very practical advice on not only the methodology for pricing new products but also changing the strategy of one's existing pricing policy.

Look for a sustainable competitive advantage, maximise contribution margin, concentrate on value and profitability and then market share will follow are some of the key philosophies contained in the text. Concerning the value of this book, it is worth the price alone just for the chapter on costings and formula for calculating what level of sales a company can afford to lose/must gain after a price increase/decrease in order to break even.

A common complaint about business books is that they are all OK in theeory but contain little in the way of explanations of how to implement - this book however offers not only theory and case study examples but also practical instructions on what needs to be done to improve pricing strategy. Overall very, very impressive and a must read for anyone involved in finance, sales or marketing functions. As someone has already said these guys really know their stuff and it works!!

5-0 out of 5 stars Superb guide to pricing as business strategy
Written with great clarity, "The Strategy and Tactics of Pricing" is a phenomenal book. It begins with an explanation of strategic pricing, and proceeds to cover competition in the market place, segmentation of buyers, pricing and the marketing mix for industrial and consumer goods, as well as the psychology of pricing. Also covered are models for determining price sensitivity, implications of sales staff price setting and negotiation, and finally, legal aspects of pricing.

After reading this book, you will understand the pitfalls of pursuing market share at all costs and common mistakes businesses and sales people make when setting or negotiating price. You will view your current pricing structure and strategy in a new light, and be able to spot the weak spots. You'll have a better picture of how to attract the right buyers, those that can be served profitably.

The book indirectly touches on topics covered in Co-opetition, and Thinking Strategically, as well as elements of the Theory of Constraints (see Eli Goldratt's "The Goal" and "It's Not Luck" or "Management Dilemmas" by Eli Schragenheim)

I can't recommend this book highly enough. As for the other reader who states:

"After reading this book, I was able to talk circles around the $20,000 "marketing consultant" we were considering."

believe it, it's that valuable!

5-0 out of 5 stars Absolutely essential !
A must-have practical guide for any marketing executive, interested in improving his organization's performance.

5-0 out of 5 stars Get into a new world of pricing strategy
One of the most focused book I have read recently. If anyone wants to learn about the factors influencing pricing strategy or developing right value proposition for their pricing decisions, this is the book. A must read. If you're skipping it then I would say that you are missing something.

5-0 out of 5 stars Scholarly and comprehensive
Strategy and Pricing is the comprehensive work on pricing, with hundreds of chapter sections dealing with academic and business elements of pricing. The scholarly nature of the book is exhaustive. Of the three major price works ("Strategy and Tactics", "Power Pricing" by Dolan, and
"Winning the Profit Game. Smarter Pricing, Smarter Branding" by Docters, et al) I think Prof. Nagle has the definitive treatise. For those who like a more prescriptive discussion of price, and some leading edge ideas, "Winning the Profit Game" might be a better read. Power
Pricing is perhaps better at organizational issues. The Docters book is the easiest read, with some humor along the way. ... Read more


132. The Art of Possibility: Transforming Professional and Personal Life
by Rosamund Stone Zander, Benjamin Zander
list price: $14.00
our price: $10.50
(price subject to change: see help)
Asin: 0142001104
Catlog: Book (2002-10-01)
Publisher: Penguin Books
Sales Rank: 1610
Average Customer Review: 4.28 out of 5 stars
US | Canada | United Kingdom | Germany | France | Japan

Book Description

Presenting twelve breakthrough practices for bringing creativity into all human endeavors, The Art of Possibility is the dynamic product of an extraordinary partnership. The Art of Possibility combines Benjamin Zander's experience as conductor of the Boston Philharmonic and his talent as a teacher and communicator with psychotherapist Rosamund Stone Zander's genius for designing innovative paradigms for personal and professional fulfillment.

The authors' harmoniously interwoven perspectives provide a deep sense of the powerful role that the notion of possibility can play in every aspect of life. Through uplifting stories, parables, and personal anecdotes, the Zanders invite us to become passionate communicators, leaders, and performers whose lives radiate possibility into the world.
... Read more

Reviews (40)

4-0 out of 5 stars Stretches your thought process
The Zander's redefine the way you look at things and view situations. I found the book to be a combination of art/creativity and psycho-analysis. Some of the principles I had a hard time really owning.

It reminds me a bit of Zen or Tao. Being in the present, not assigning blame, recognizing that is the way things are...

I couldn't read the book in one sitting. I found that it requires a lot of thought and reflection. Parts that I found inspirational were the white papers that were written by the musicians in response to a request from the conductor.

Some of the principles seemed to really line up well with the popular book from a few years ago "7 spiritual laws of success" by Deepak Chopra.

I would like to hear the authors read this as a book-on-tape, because I found myself thinking about things while I was trying to read. In a nutshell, the book says "put your life into a different playing field, Don't think win-win, think about making a contribution or about making a difference."

4-0 out of 5 stars Inspiring read for personal growth
This is an inspiring read for my personal life, and certain examples touched my heart deeply. Downside - I don't have much context for the authors' examples, though it's thought there is application of this to the corporate world. Was looking for a "thumping good read" to boost me on the job, and it more boosts me outside work world. Would a book more geared toward work maybe written by the authors+ a businessperson be a good next move? Hard to say. Still, as a former Landmark Education Graduate of many, many adult education classes, it was enchanting to see Landmark's concepts of creating possibility and vision embodied in the book. It's also exciting to consider those concepts being read about by many folks everywhere via Amazon.com

5-0 out of 5 stars The Art of Possibility
The "Art of Possibility" deeply resonated with me. Creating value by managing risk and uncertainty has been the core of my life's journey. It has been filled with complexity, tension, and dissonance...but it has also been filled with the discovery of possibility and meaning. The Zanders have done a real service in framing the "how" of possibility with their examples and practices.

This gem of a book will be useful not only in managing one's life, but also in helping other's to create their great life stories. The answers to core questions like "which game of success will I choose to play?","will I choose to be a contribution?", and "do I take myself too ___seriously?" are keys to a life of joy, meaning, and fulfillment.

Can you see the work of art within you? Within others? Or are you focusing on the facade? Who is winning the battle between the caculating self and the central self? Are you vulnerable or are you permeable? What is here now? And what do you want to do from here? Get yourself this book and engage in THE joyous adventure of opening up to your possibilities.

1-0 out of 5 stars 1970s Cult Jargon Fest
Ugh. How much of this Werner Erhard inspired sludge will we have to endure before the whole disgusting mess either dissipates or compacts down into an easily disposed of loaf? Familiar to any cult-watcher, the buzz words spill freely here. They are words and concepts that can mean anything to anybody. Fuzzy, new-age pap which the authors unashamedly admit come from the culty, self-improvement seminar called Landmark Education which used to be Erhard's "est."

Sad to say, many Landmark devotees are encouraged by their participation to "create" endless testimonials reflective of their own egos, swelled to megalomaniacal proportions by various psychological tricks and techniques, and the Landmark Corporation by proxy. "Spreading the word" is part and parcel of the whole trip. Keep a shovel handy.

2-0 out of 5 stars What a snoozefest.
After reading the reviews here, I thought this book might be a nice inspirational read. It has a few decent moments, but for the most part I could barely force myself to keep reading. I got through about 75% of it, then just had to skim the last few chapters because I couldn't take it anymore. I dunno--if you play in a symphony orchestra, you're into reading sappy and/or narcissistic little personal tales, or you just have to read every single inspirational book that gets published, you may like this. Not the worst book I've ever read, by a long shot, but not good enough to keep or recommend, so I'm giving it two stars. ... Read more


133. Employment Law for Business
by Dawn Bennett-Alexander, Laura Hartman
list price: $126.75
our price: $118.75
(price subject to change: see help)
Asin: 0072558210
Catlog: Book (2003-04-04)
Publisher: Irwin/McGraw-Hill
Sales Rank: 66197
Average Customer Review: 2.86 out of 5 stars
US | Canada | United Kingdom | Germany | France | Japan

Book Description

Bennett-Alexander and Hartman's, Employment Law for Business, 4/e, addresses law and employment decisions from a managerial perspective. It is intended to instruct students on how to manage effectively and efficiently with full comprehension of the legal ramifications of their decisions.Students are shown how to think and analyze employment law facts using concrete examples of management-related legal dilemmas without clear-cut solutions. The methods of arriving at resolutions are emphasized, so that when the facts of the workplace problem are not quite the same, the student can still reach a good decision based on the legal considerations required by law, which remain relevant. ... Read more

Reviews (7)

4-0 out of 5 stars Employment Law for business
As an attorney, manager, and teacher of human resources professionals, I recommend this book. I found that thie information was thoroughly researched. I also appreciated that the legal information was presented in a business context so that managers who are not lawyers could understand the information and readily appy it to real life workplace problems.

2-0 out of 5 stars Useful Book.
This is an interesting,informative and useful book. I used it for school and it will be one book that I keep. Great case studies.

2-0 out of 5 stars Employment Law
I think the book is so liberal and it advocate large government. Freedom is not through following the forced laws like affirmative action, ADA, etc. but having a choice especially in employment. Employer should have the say on what they want and who they want to work and not work. The book pretty much tells you that this is the law and its good for you ,so follow or else.
That is socialistic.
We are giving more power to the government to tie us down with more laws and regulation. Their responsibility is to protect the citizens and not to do business. That's for the private sector.

5-0 out of 5 stars Good book for in the class and in the office
This book gives a good comprehensive look at the mountain of law and regulations encountering employees in both the public and private sector. The examples in the beginning of each chapter are very useful as well as the actual cases used to exemplify how the law has been applied to real-world situations.

1-0 out of 5 stars So much for objectional literature
The author of this book had a clear agenda, and made it very clear what her opinions were. I for one am tired of having liberal agenda's crammed down our throats no matter what school I attend. As for the material in the book, well she did a good job if putting every case in the world into one book, but there was no substance in between, just opinion, which I for one do not care for, expecially this politically correct one. ... Read more


134. The Lexus and the Olive Tree: Understanding Globalization
by THOMAS L. FRIEDMAN
list price: $15.95
our price: $11.16
(price subject to change: see help)
Asin: 0385499345
Catlog: Book (2000-05)
Publisher: Anchor
Sales Rank: 1813
Average Customer Review: 3.62 out of 5 stars
US | Canada | United Kingdom | Germany | France | Japan

Book Description

From one of our most perceptive commentators and winner of the National Book Award, a comprehensive look at the new world of globalization, the international system that, more than anything else, is shaping world affairs today.

As the Foreign Affairs columnist for The New York Times, Thomas L. Friedman has traveled the globe, interviewing people from all walks of contemporary life: Brazilian peasants in the Amazon rain forest, new entrepreneurs in Indonesia, Islamic students in Teheran, and the financial wizards on Wall Street and in Silicon Valley.

Now Friedman has drawn on his years on the road to produce an engrossing and original look at globalization. Globalization, he argues, is not just a phenomenon and not just a passing trend. It is the international system that replaced the Cold War system; the new, well-greased, interconnected system: Globalization is the integration of capital, technology, and information across national borders, in a way that is creating a single global market and, to some degreee, a global village. Simply put, one can't possibly understand the morning news or one's own investments without some grasp of the system. Just one example: During the Cold War, we reached for the hot line between the White House and the Kremlin--a symbol that we were all divided but at least the two superpowers were in charge. In the era of globalization, we reach for the Internet--a symbol that we are all connected but nobody is totally in charge.

With vivid stories and a set of original terms and concepts, Friedman offers readers remarkable access to his unique understanding of this new world order, and shows us how to see this new system. He dramatizes the conflict of "the Lexus and the olive tree"--the tension between the globalization system and ancient forces of culture, geography, tradition, and community. He also details the powerful backlash that globalization produces among those who feel brutalized by it, and he spells out what we all need to do to keep the system in balance. Finding the proper balance between the Lexus and the olive tree is the great drama of he globalization era, and the ultimate theme of Friedman's challenging, provocative book--essential reading for all who care about how the world really works.
... Read more

Reviews (321)

5-0 out of 5 stars McDonald's Theory of Conflict Avoidance and More
I've been a fan of Thomas Friedman's New York Times foreign affairs column since September 11, when I found his voice about the Arab world and how it relates to this tragedy and our daily lives here in the United States. This book created a helpful foundation for understanding our changing planet.

The premise on which he bases the book is that there is a conflict in our world between olive trees, which represent our cultural heritage and identity, our spirituality and our rituals, and the Lexus, which is manufactured in technologically advanced factories for people who have cashed in on the globalized American capitalist system and can afford the amenities, and can buy them in increasing outlets worldwide.

Friedman makes a convincing case that this current era of Globalization (he suggests that an earlier era in the late 19th and ealier 20th centuries incited the backlashes that we call today Communism, Socialism and Facism) has replaced the former world order created by the Cold War. Then, everything was bipolar, and nations aligned themselves and propped themselves up
politically and financially with their alliances to either the Soviet Union or the United States. Now, Friedman states, there is only globalization, or global capitalism, and if your nation isn't plugged into it, your people will suffer.

Sometimes the full-bore theme of this book feels heavy, that there is no alternative to market capitalism worldwide seems a little biased, to me. But, Friedman, thankfully, doesn't only concentrate on this, but gives thought, particularly at the end of the book, to the public policies that nations can initiate to protect their olive trees, while not turning their backs on the Lexus.

He has some interesting theories, too, that I enjoyed reading about, particularly the idea that no country with a McDonald's franchise has ever attacked another country with a McDonald's franchise. (His first edition came out before NATO v Yugoslavia, but he still stands by it, as NATO isn't a nation...) His
idea here is that market capitalism can be a stabilizing force in the world because once people have a big enough middle class to support franchises like McDonald's they are hard pressed to risk their lifestyles for war.

I found this edition, which came out in 2000 to be somewhat painful, as his passages about what he calls "super-empowered individuals," who don't need to be in control of a country or its military to attack other nations or groups, somewhat vaguely but eerily predicted the September 11 plot. His position that the
increasing democratization of finance/capital, information and technology can improve life and destabilize it too are convincing, especially in what we've seen happen since the book was published.

The book, written in a pleasant, colloquial style with a lot of well-known examples is engaging and easy to read. I strongly recommend it.

3-0 out of 5 stars An overview, but not enough for "understanding"
Over the years, New York Times reporter Tom Friedman has earned a reputation for his crisp and engaging writing and his ability to present the complex world events in ways that are easy to understand. If you're looking for an introduction to issues involved in the globalization of commerce, this is one of the best books on the market for it. Friendman's descriptions of things like the "electronic herd" of global capital investment and his McDonald's theory of international conflict bring a lot of sense to an otherwise confusing landscape of issues.

This strength of the book is also its limitation. Friedman is a clear writer because he paints with a broad brush. There is a strong bias at work here, but Friedman tends to try to keep hidden both his bias and points of debate that would contradict his theses. For example, he argues that market capitalism is now the one and only way to participate in the global economy, ignoring that there are several distinct flavors of "market capitalism" (US, Japanese, and European, for example) with very different rules and very different outcomes. Reading Friedman, one might assume that the Asian tigers had achieved their success by following the US model (which is the laissez-faire approach also advocated by the World Bank), while in fact they achieved robust growth through an approach more or less like that followed by the Japanese, which involved a combination of protectionism, currency management, and mandated savings. Friedman uses the 1997 Asian economic meltdown to argue that this Japanese-style approach is no longer valid and that global capital investment will not return until they better conform to the financial market transparency typical of the US. During the current slump, however, capital has fled from the US back to many of these economies because of their performance and not because of their transparency.

The question with globalization isnt whether it's "good" or "bad," but whether and how it should be managed. If you're looking for a more in-depth discussion of these issues and a more honest revelation of the author's biases, there are better books available, such as William Greider's "One World, Ready or Not." But this book isn't a bad place to get your feet wet.

3-0 out of 5 stars Sort of rambles, has some great anecdotes and analogies.
The Lexus and the Olive Tree is an important book, but in many ways Thomas Friedman renders his own creation irrelevant. He is almost schizophrenic in his writing style, arguing with himself as if he has yet to make up his mind about the things he is writing. In some ways, it seems like he just prefers to share anecdotes (which are vivid and usually humorous) from his travels around the world, rather than the typical kinds of fact-based research one finds in these sort of books. The result is that the reader can understand some of the concepts, but they can also get a little tedious, and it is hard to translate the anecdotes into something that I assimilate into my worldview.

Furthermore, Friedman seems to love to quote people at length, but one wonders if indeed he is quoting word-for-word, or if he is just sort of crafting something to fit his book out of a vaguely similar comment the person may have made. But, then one thinks again, because the book is almost a little choppy in places because Friedman quotes random characters from all around the world for pages upon pages. One would prefer that he just paraphrase or use shorter quotes.

Because it was written 5 years ago, some of the reading is tedious (he explains what a DVD player is, for example), and in some areas he seems to be caught up in the "irrational" dot-com whirlwind. In his revised version of the book, it sort of just drones on, pontificating for about 20-30 pages too much. Thomas Friedman is a very personable guy, and he has a lot of interesting things to say about the world, but honestly, one doesn't care for his own political/religious philosophy being injected, mostly toward the end of the book. It was just awkward to read through the final chapter or two; the book has multiple personality disorder in some regards.

One almost feel like the book is written for an audience of Dick Gephardts. He wants to win the protectionist wing of the Democratic Party over with the book. He seems to be speaking to them. Maybe he is speaking to Republicans as well, but if so, he lectures a little too sanctimoniously on the environment and the notion of a social safety net (he calls Republicans "mean-spirited voices... uninterested in any compromise" and tries to argue that Africa, with its near-anarchy in places, would be a Republican's dream) to win conservatives over entirely. He sort of just randomly breaks into prostheletyzing, arguing, for example, "That the NRA should feel guilty about the Colombine massacres went without saying." Why even go into that? That's just tacky.

Finally, a reader gets sort of annoyed reading his own made-up terms (Golden Straightjacket, Electronic Herd, etc.), over and over, particularly since none of them caught on whatsoever in the past half-decade since the book came out.

Some of it is dead on, though, particularly when he writes as an observer of the world rather than an activist, and this book is a good way to conceptualize globalization for those who are having a hard time adapting their political ideology in the post-Cold War era. In general, I'd say The Lexus and the Olive Tree starts off strong, ends weak, and that's a shame. It was on track to get 5 stars from me, even with the early tributes to Al Gore and other political cheap shots, but the final part of the book was just THAT lacking, that it falls to 3 stars.

2-0 out of 5 stars Basic, almost insulting.
In the book friedman describes several interesting points ranging from the trade offs of culture and capitalism, to the basic efficiencies of different economies, though the way he describes things is almost insulting. The metaphors and anologies used seem to indicate a journalist writing for the elderly or those who have no idea what a digital medium is. Being a young student this quickly wore on my attention span.

I tried to read the book twice and failed becuase I get so fed up with his style. For example, he has a tendency to end paragraphs with exclamations that are as corny as the saying "click on that!" This drove me to the point where I would read the entire paragraph except the last sentence, obviously not the best way to read a book.

The good news is that the liberal bias seen in From Beirut to Jeuraslim(sp) is nowhere to be seen, replaced by ideas that only the free-est of the free markets would survive, a complete contradiction to his pro-arab Beruit book.

I would recommend milton friedman over thomas friedman, anyday, if you want an accurate portrayal of the power of the free market.

5-0 out of 5 stars Excellent primer for the novice and interested alike
Friedman's book "The Lexus and the Olive Tree" is an excellent illustration of basic globalization principles and strategies, told in simple and easy language for the layman's point of view. The heavy use of anecdotal evidence also lends a comfortable "storytelling" perspective that generally keeps the reader's attention focused.

One of the things that interested me about this book was Friedman's attempted placement of his work alongside other authors on similar subjects. In the introduction, he plainly states that his purpose in writing this book is not only to fully explain the concept, analysis, and anecdotal evidence of globalization, but also to add to the body of knowledge that is shaping and defining the post-Cold War era in history. Citing other seminal works that have been described as groundbreaking descriptions of this time in history, he lists 3 other books that he hopes to complement on that very subject: "The End of History and the Last Man" by Francis Fukuyama, "The Clash of Civilizations" by Samuel Huntington, and the collected works (books and articles) of Robert Kaplan. In truth, I have recently read all 3 of these selections and can honestly agree that Friedman has successfully accomplished his goal.

For the most part, I already understood globalization (and how it ties in with the greater subject of economics and capitalism) so I thought I might get bored with his tedious simplification and excessive detail... but surprisingly, I found this not to be the case. Overall, I found Friedman to definitely be an expert on the subject, which is often rare for newspaper journalists - and especially the NY Times foreign affairs correspondent who covers the entire planet. This subject is less about "foreign affairs" than economics... but then again, Friedman was the Wall Street correspondent at the Times before he took the foreign affairs desk.

One caveat, though.... this book was published before 9/11 - the first edition was 1999 and the 2nd was in early 2001. So one or two of his predictions didn't pan out, but as to globalization I don't think he'd change much in a 3rd edition. I can only think of one subject in the book where Friedman was dead wrong - his idea that stronger US relations with eastern Europe (specifically the Baltic states) was a bad idea because it might antagonize Russia. Turns out NATO expansion into Europe has gone relatively well... and Russia has practically eliminated their early protestations since 9/11, and in fact are already looking to stronger ties directly with NATO.

Having read those other 3 works, I can honestly say that Friedman has penned a true masterpiece on the post-Cold War body of knowledge. And Friedman is mostly pro-globalization too (unlike the anarchist WTO and G-8 protestors that get all the press), even when he objectively presents both sides of the argument. His overall thesis is basically this: globalization is here to stay, there really isn't anything people can do to stop it (much like the sunrise), so it's best to get used to it, understand it, and realize how you can find yourself moving with it instead of against it. In the end, Friedman uses his considerable journalistic (if not storytelling) talents to offer a subject where readers at all levels of economic expertise can find something to enjoy. ... Read more


135. Implementing Six Sigma: Smarter Solutions Using Statistical Methods, Second Edition
by Forrest W. Breyfogle III
list price: $100.00
our price: $87.00
(price subject to change: see help)
Asin: 0471265721
Catlog: Book (2003-03-24)
Publisher: Wiley
Sales Rank: 20231
Average Customer Review: 4.42 out of 5 stars
US | Canada | United Kingdom | Germany | France | Japan

Book Description

* Includes new and expanded coverage of Six Sigma infrastructure building and benchmarking.
* Provides plans, checklists, metrics, and pitfalls.
... Read more

Reviews (45)

5-0 out of 5 stars A clear roadmap to successful Six Sigma implementation
Forrest Breyfogle's new text, "Implementing Six Sigma", provides clear and well-defined examples, case studies and guidelines for the justification, design and "smarter" implementation of Six Sigma methodologies in any organization. The practical examples of "Smarter Solutions Using Statistical Methods" show how organizations can enhance the bottom-line benefits of Six Sigma implementation through the innovative application of proven concepts. Breyfogle's real world experience in assisting clients like IBM, Motorola and Dell is evident on every page.

The unique value of the book is in it's multi-tiered approach to each of these issues. Concepts are introduced, discussed and documented in several levels of detail, each suitable to a different reader, from the non-technical senior executive, through the implementing functional manager, to the working quality engineer.

An excellent glossary and extensive reference tables make this book a valuable addition to any professional reference library. Pragmatic "how to" guidelines make it an easy to follow roadmap for successful Six Sigma implementation.

5-0 out of 5 stars A "Must Have" for Six Sigma and QE Practitioners
The first edition of Implementing Six Sigma was the best book available for Six Sigma practitioners and quality engineers. The second edition increases the lead over other contenders.

First of all, Six Sigma is defined as a system that improves business performance through cost reduction and revenue growth by improving all business processes and increasing customer satisfaction. It is not just a quality improvement system.

Second, all of the statistical tools are described, explained and illustrated with real world examples. And in addition:
• The Seven Management Tools to analyze "idea data"
• Lean tools to reduce waste as defined by Taichi Ohno
• Theory of Constraints to identify and break bottlenecks
• Project Management and Change Management
• Team effectiveness
• Creativity
are all integrated into "Smarter Six Sigma Solutions" to provide a holistic approach to business improvement.

In other words, if you want to make real improvements in real life business situations, this is the book to show you how to do it. Also, if you want to pass the ASQ Six Sigma Black Belt certification exam, there is no better text.

4-0 out of 5 stars A Very Comprehensive Source
I bought this book directly from the author out of the trunk of his car, so I can tell you that you definitely get a better price from amazon.com. Anyway, this is without a doubt, the most comprehensive book on the subject. Breyfogle has gone to a lot of trouble to make sure that he has covered all aspects of Six Sigma in sufficient detail that the reader will be able to apply these methodologies successfully from the start. One of the key ingredients he spends a lot of time on is the idea of focusing and aligning efforts with corporate or organizational goals and metrics. These he refers to as the "satellite level"*. There are lower operational levels (30,000 foot and below) that need to be aligned with the satellite level in order that six sigma projects are driven for most effectiveness to the organization.

Forrest Breyfogle has been a quality leader in our community (Austin, Texas) for a number of years. I knew him since his days at IBM in the early '90s. That doesn't mean that I can't give an unbiased view of this book, however. Note I'm not giving it 5 stars as some have done. I am trying to give it a fair assessment, however. I've seen many technical books of this nature written in a more conversational way that are a little easier to read with better vocabulary, grammar, and organization. But if you want a book that covers it all, there is nothing out there I know of that can beat this one.

This book claims to focus on both product and service quality. However, as with many books that claim to cover the service sector, it is a little weak in that area. There are some books that cover services better than this one, I think, and so if that is your specialty, you may want to use one of those books to supplement the treatment of six sigma in this book. I like "Ultimate Six Sigma" by Keki Bhote. That book uses the concept of NOAC (Next Operation As Customer) to drive interdepartmental process improvement. Bhote is a big fan of Dorian Shainin, the consummate engineer of quality tools, and he is now arrogantly calling some of the Shainin tools "Shainin/Bhote" tools. But I've seen a lot of books that look like advertising brochures for consultants. His and Breyfogle's book both have that fault. But I have to like them simply because they are comprehensive, authoritative, and useful. I think the advertising brochure syndrome is really the fault of publishers that let authors get away with it. I would think a respected technical publisher like Wiley would not accept that kind of tone in any of its books. But like "Coke C2" and low carb bread, we are swamped with advertising from every direction and it only gets worse.

Another good book you might want to consider is "Lean Six Sigma for Service" by Michael L. George. This book specializes in only the service sector and is therefore, a very good book for that kind of work with some excellent case studies.

*Service Mark of Smarter Solutions

2-0 out of 5 stars Hastily Assembled and Poorly Organized
When my wife brought this home from her Six Sigma Green Belt training, I eagerly opened it and spent a couple hours reviewing it's "treasures". I was disappointed.

As a provider of Six Sigma Training and a certifed Black Belt myself, I had expected better from one of the most recognized names in the field. Breyfogle and his team have assembled several meaningful aspects of the Six Sigma art. However, any sense of flow or logical progression were interrupted by commercials for his company's "unique" approach. His team's frequent use of poorly defined vocabulary added to the confusion. Most disturbing, however, was the characterization of the value of the "wisdom of the organization", which could mislead potential implementers of the method to minimize the critical need for empirical data collection and analysis. They seem to promote the the more typical, "Ask Larry, he knows".

Typos, confusing sentence structure, and poor publishing practices lead me to wonder if Dr. B reads his own defect reduction philosophies. The Voice of the Customer in this instance says: el Stinko.

If you buy this book, you will find use in it. It's a good collection of techniques and ideas, and many of the examples are helpful. However, I would suggest looking for something cheaper and more professionally executed. The price may lead you to believe that this is the consumate work of the field. If it is, I guess that's good news for you and me. Without much effort, we could write and publish a better Six Sigma book than this shallow collection of Clip Art, rambling prose, and poorly referenced diagrams.

5-0 out of 5 stars Better than Ever
The second edition of Implementing Six Sigma, by Forrest Breyfogle, substantially updates and enriches the original work. In it's current form it may very well be the most comprehensive source of information about the practical application of statistical techniques in Six Sigma work.

Like the previous edition, it is a highly informative book that illustrates how to tightly integrate balanced scorecard metrics with improvement techniques, to include Lean, Six Sigma, and theory of constraints (TOC) tools. Breyfogle's expanded step-by-step project execution roadmap illustrates when Lean/Six Sigma tools can be used to significant effect throughout the define-measure-analyze-improve-control (DMAIC) improvement cycle in a variety of settings.

Other reviewers in the field have found the new book to be of significant value as well.
Writing in the February 2004 ASQ "Six Sigma Forum Magazine", Roger Hoerl, Manager of the Applied Statistics Laboratory at GE's Global Research Center categorized the work as "an excellent text for a technically oriented course for Black Belts or Master Black Belts...the most complete compilation of Six Sigma tools on the market."

In the same publication, William Parr, Department of Statistics at the University of Tennessee in Knoxville, stated "This is the best overall reference, providing encyclopedic coverage of statistical and statistically related topics that are of use in Six Sigma work.

With this well-deserved professional recognition, Breyfogle firmly positions himself as a world-class authority in the application of successful techniques to the implementation of Six Sigma - and his latest work as the "how to" guide to success. ... Read more


136. Services Marketing
by ValarieZeithaml, Mary JoBitner, Dwayne D. Gremler
list price: $120.31
our price: $120.31
(price subject to change: see help)
Asin: 0072471425
Catlog: Book (2002-07-16)
Publisher: McGraw-Hill/Irwin
Sales Rank: 180431
Average Customer Review: 4.6 out of 5 stars
US | Canada | United Kingdom | Germany | France | Japan

Reviews (5)

5-0 out of 5 stars Great Book
As a former student of Dr. Bitner, her course and this book made up the foundation that the Services Marketing and Management MBA program at Arizona State Uni. built from. It's an extensive review of how customers are the most important part to a service oriented business, and to neglect them at any touch point is a service failure.
This book will outline the process by which any company, be it real or virtual, can develop world class service.
This book and the SMM program at Arizona State University are highly recommended.

5-0 out of 5 stars Great!
The book is very clear in the format and structure. It talks about the solutions of the problems arising in service marketing step by step. It first describes what service is and the increasing importance of service. Then, it puts much emphasis on people, the very important marketing mix in service. It focuses on customers: how customers perceive and expect service. Next, it focuses on providers: how companies know what customers expect; how they select the right service designs and standards; how they deliver service to standards and how they match performance to promising.

It is also good to have a very detailed example (case) in the beginning of each chapter and the content will very often refer to that example, which make me easier to understand. But sometimes, I think it would be better if more different examples are used in the same chapter.

Besides, the GLOBAL FEATURE, the TECHNOLOGY SPOTLIGHT and the EXHIBIT make the book even more fruitful and let me know more about the related areas under that topic. Great!

4-0 out of 5 stars this book may help you.
First of all, I like the structure of this book because it uses Gap Model to connect the content of the whole book. At the begining of this book, it first introduces the importance and tools of service marketing. Then it chooses Gap Model to divide this book into different parts. Under different gap problem, the book shows the ways to close the gap. I believe this structure helps to understand more easily and relate what should be done under different problems.

Secondly, many diagrams are used to describe the concept under service marketing. Service blueprint in the chapter 6 is a good example. It uses diagrams to explain how to draw, how to read and how to use the service blueprint. It is very clear and useful to explain in this way.

However, there are still some drawbacks. For example, when talking about the different kinds of strategies used under service marketing, sometimes the explanation is too simple and not in depth.

5-0 out of 5 stars An important book for electronic marketers
Essentially everything that marketers do over the Internet, from the ASP to the online retailer, is a service. Services marketers face unique challenges. Today's electronic marketer will find useful lessons in the services marketing literature. You will find either Valarie Zeithaml or Mary Jo Bitner in the byline of almost every important piece of research on services marketing published in the 1990s. Together, they have produced a textbook that is very much worthy of their reputations.

This book is fairly comprehensive, although it does not include Bitner's most recent work on consumer response to self-service technologies. Still, as an electronic marketer reads through this book, they cannot help but find themselves asking new questions about their business and how they can make it better. The book is a relatively easy read, and it is not overly academic--the theories and frameworks presented are simply tools that lead to practical solutions to real problems. There are many examples in the text; often, the company is familiar but the business practices described here are not so well known.

I strongly recommend this book to e-marketers.

4-0 out of 5 stars Customer as a competitor
All in our life,there are competition which must be handled. I'm sure that whoever feel about customer position's as competitor, but they were not aware it. Your book tells about it. That's good. ... Read more


137. Organizational Behavior: A Diagnostic Approach (7th Edition)
by Judith R. Gordon
list price: $133.00
our price: $133.00
(price subject to change: see help)
Asin: 0130328472
Catlog: Book (2001-06-19)
Publisher: Prentice Hall
Sales Rank: 88081
Average Customer Review: 2.5 out of 5 stars
US | Canada | United Kingdom | Germany | France | Japan

Reviews (4)

1-0 out of 5 stars Excessive examples, choppy writing, poor proofreading
The book provides useful diagnostic tools and challenging activities and case studies. However, the writing style of the author is poor and very choppy, making it difficult to follow the material. The author uses an excessive amount of real-world examples, but does little justice to covering and explaining the theory and concepts of the subject material.

I purchased a used 7th edition of this text book through Amazon.com. The pervious owner of my book (a student, I assume) noted several errors in the book. For example, in Chapter 3, "The Diverse Workforce:...", page 81, heading "INDIVIDUAL VALUES AND ATTITUDES", subheading "Values", paragraph 2, sentence 1, the published text states:

"Core values are more susceptible to change, and peripheral values are less susceptible (to change)."

However, the sentence in my text book was manually corrected by the previous owner (at the direction of an instructor at another educational institution, I assume) to read:

"Core values are less susceptible to change, and peripheral values are more susceptible (to change)."

When I first read the sentence, I could not agree with what the author had stated. So I did a search on Google.com and verified from other sources that the author had incorrectly stated this premise.

In Chapter 9, Activity 9-5 Behavior Description Questionnaire, page 319, the book provides a table for scoring a 30 statement behavior questionnaire. The activity requires one to select between an A or B statement which is characteristic of their own behavior. However, item number 6 in the scoring table shows two A answers, and item number 7 in the scoring table shows two B answers, making it impossible to obtain an accurate assessment of one's behavior pattern, unless one is able to clearly understand the subject material and correct the scoring table.

These are just a few of the errors noted in the 7th edition of this publication. It appears the author has not adequately proofread the final product.

2-0 out of 5 stars Reads like a textbook
This book is required reading for a Masters level course, which is the only way it will ever get read. In a subject area bulging at the seams with real-life, practical hindsight, this book truely shows the difference between academia and those working stiffs who are just trying to make a living.
I will say one thing however - the teacher made the class enjoyable. I was sitting there in class one evening, enjoying the reparte between student and teacher, when I realized:
"Hey! I'm actually learning something here."

2-0 out of 5 stars Old style type and graphics, writing doesn't flow.
It's not a book that makes you want to read it, I find myself just skimming through it. The author can barely go a page without mentioning "the dot-com global workplace", I find that very annoying. There are some interesting case studies but she doesn't give any suggested outcomes so the reader is left wondering what is the best course of action.

5-0 out of 5 stars Wonderful
I uses this book on Master degree and is really what I'm waiting. One of the most indicated book for people that is taking Oranizational Behavior. ... Read more


138. Reminiscences of a Stock Operator (A Marketplace Book)
by EdwinLefèvre, Marketplace Books
list price: $19.95
our price: $13.96
(price subject to change: see help)
Asin: 0471059706
Catlog: Book (1994-05-11)
Publisher: Wiley
Sales Rank: 1620
Average Customer Review: 4.68 out of 5 stars
US | Canada | United Kingdom | Germany | France | Japan

Amazon.com

Stock investing is a relatively recent phenomenon and the inventory of true classics is somewhat slim. When asked, people in the know will always list books by Benjamin Graham, Burton G. Malkiel's A Random Walk Down Wall Street, and Common Stocks and Uncommon Profits and Other Writings by Philip A. Fisher. You'll know you're getting really good advice if they also mention Reminiscences of a Stock Operator by Edwin Lefèvre.

Reminiscences of a Stock Operator is the thinly disguised biography of Jesse Livermore, a remarkable character who first started speculating in New England bucket shops at the turn of the century. Livermore, who was banned from these shady operations because of his winning ways, soon moved to Wall Street where he made and lost his fortune several times over. What makes this book so valuable are the observations that Lefèvre records about investing, speculating, and the nature of the market itself. For example:

"It never was my thinking that made the big money for me. It always was my sitting. Got that? My sitting tight! It is no trick at all to be right on the market. You always find lots of early bulls in bull markets and early bears in bear markets. I've known many men who were right at exactly the right time, and began buying or selling stocks when prices were at the very level which should show the greatest profit. And their experience invariably matched mine--that is, they made no real money out of it. Men who can both be right and sit tight are uncommon."

If you've ever spent weekends and nights puzzling over whether to buy, sell, or hold a position in whatever investment--be it stock, bonds, or pork bellies, you'll be glad that you read this book. Reminiscences of a Stock Operator is full of lessons that are as relevant today as they were in 1923 when the book was first published. Highly recommended. --Harry C. Edwards ... Read more

Reviews (114)

5-0 out of 5 stars Very Interesting but not particularly useful...
I have read this book several times and always find it entertaining. The psychology of the markets is, I guess, always fairly similar; however, this book will not make you a dime. Do not buy this book if you think that you will learn valuable money making insights by reading it.

The worth in this book is in the entertainment value. Experienced traders will relate to certain events and conditions mentioned in this book (at least I do). Really, this book is a just a novel for traders that transcends generations in terms of relevance.

Victor Niederhoffer heavily borrowed from this book when he wrote "Education of a Speculator." In that book, he basically said that he would not give up his trading secrets for the price of a book. What came about was a biography on the basics of how he developed his mind of a successful trader. That is the essence of "Reminiscences of a Stock Operator:" how Edwin LeFevre developed his trading mind.

Will a neophite leap frog elemental educational experience in the financial markets by instead reading this book? I think not. The neophite will also not learn of a succesful money making strategy by reading this book.

5-0 out of 5 stars This is my "bible" of investing
I have a library of nearly 100 books about the markets. Reminiscences was the third book I ever read and it remains my "bible" more than a decade later. You might wonder how an 80-year old book about the stock market could still be relevant. Well, that is because financial markets are determined by human nature as much as anything else, and human nature acts today as it did a century ago. Greed, fear, herd thinking, impatience - those are the same influences that drive markets today and haunt traders and investors who are striving to make the right decisions. Many of the lessons that dictate my investment philosophy ("Cut your losses, let your winners run", "if you don't like the odds, don't bet") were taught to me by the protagonist, who is the fictional characterization of the legendary Jesse Livermore. That he tells his stories with such color and suspense makes the book completely entertaining beyond its invaluable trading lessons. BUY THIS BOOK FOR YOURSELF. BUY ANOTHER ONE FOR A FRIEND (I've given 4 copies). You'll not only improve your own investing results, but your gift will impress as well.

5-0 out of 5 stars A Masterpiece
I bought this book after it was mentioned on the book Market Wizards. After I finished reading it, I found myself going back to it over and over again. This is a must read book for anyone that is really interesting in how the trading markets work in real life. It's brilliant, funny... Great!!!!!!!

5-0 out of 5 stars Dated Yet Insightful
This book's contribution to the literature of the financial markets is incontrovertible. For an investing public starved of trading wisdom in a pre-Markowitz era when stock traders relied more or less on rules of thumb, "Reminiscences" stood out as a true gem. It should be read both as a source of profound insight into the workings of financial markets past and present, and as a critique of speculative activity in the years prior to the bursting of the stock market bubble in 1929.

One of the most important lessons mentioned in the book is that a trader does not have to be invested in the market all the time. It sounds hackneyed today, but this tenet is actually difficult to follow in practice, given the propensity of traders and investors to ride out losing positions.

It is important to remember that, having been written during a massive bull run and prior to the systemic failure of the stock market in 1929, during which the market's 'boundless hope and optimism', as described in Galbraith's "The Great Crash 1929", run roughshod over sentiments that the markets were overheating, "Reminiscences" should be read with an eye towards portfolio preservation, not injudicious speculation.

5-0 out of 5 stars Hardcover Marketplace Book version worth the price ?
Wonderful book.
However I wanted a version printed on good paper so it would last a long time.
I bought a very costly hardcover Marketplace copy, just to discover that it was printed on weak paper.
It probably is just the paperback version with a hardcover, for which a 4.5 times the paperback price tag is quite rich. ... Read more


139. Microeconomics with MyEconLab Student Access Kit (7th Edition)
by Michael Parkin
list price: $100.00
our price: $100.00
(price subject to change: see help)
Asin: 0321246047
Catlog: Book (2004-03-01)
Publisher: Addison Wesley
Sales Rank: 23335
US | Canada | United Kingdom | Germany | France | Japan

140. The Millionaire Real Estate Agent
by GaryKeller, DaveJenks, JayPapasan, Gary Keller, Dave Jenks, Jay Papasan
list price: $19.95
our price: $13.96
(price subject to change: see help)
Asin: 0071444041
Catlog: Book (2004-02-11)
Publisher: McGraw-Hill
Sales Rank: 641
Average Customer Review: 4.97 out of 5 stars
US | Canada | United Kingdom | Germany | France | Japan

Book Description

Take your real estate career to the highest level!

"Whether you are just getting started or a veteran in the business, The Millionaire Real Estate Agent is the step-by-step handbook for seeking excellence in your profession and in your life."
--Mark Victor Hansen, cocreator, #1 New York Times bestselling series Chicken Soup for the Soul

"This book presents a new paradigm for real estate and should be required reading for real estate professionals everywhere."
--Robert T. Kiyosaki, New York Times bestselling author of Rich Dad, Poor Dad

The Millionaire Real Estate Agent explains:

  • Three concepts that drive production
  • Economic, organizational, and lead generation models that are the foundations of any high-achiever's business
  • How to "Earn a Million," "Net a Million," and "Receive a Million" in annual income
... Read more

Reviews (34)

5-0 out of 5 stars Never has there been such a manual for success!
This is a system, simple, and direct! Gary Keller has gone to the core of real estate and what it takes to succeed. This book can be used as a step-by-step guide to making any amount of money you wish! His use of real life millionaire agents is inspiring, invigorating, and fascinating. This is a must read for real estate agents and non-agents alike. A job well done goes out to the brilliant authors of this work!

5-0 out of 5 stars IF IT IS TO BE WHY NOT ME? Or even YOU
This book has changed my way of thinking. Gary Keller and Dave Jenks do a remarkable job of mapping out the path to netting over a million dollars. I am currently reading this book for the second time and I plan on reading it ten more times. Our team has made some serious changes after reading this book and we are seeing the benefits and how easy it can be accomplished. Remember we are all in the Lead Generating Business. I wish you all the success after you follow the MILLIONAIRE REAL ESTATE AGENT Book.

5-0 out of 5 stars Made My First Year In Real Estate a Huge Success!
I found this book on Amazon when I was just starting out in Real Estate. I read many of the how-to books because I wanted and needed to hit the ground running in my new career. This book, by far, was the most information-packed and practical guide to starting a real estate business. (By the way, another excellent book is "How to Become a Power Agent in Real Estate" by Darryl Davis).

I am an attorney and before starting my real estate career, I had my own law practice; and before that, I had my own computer consulting company-both successful ventures. I approached real estate from a businessperson's perspective and this book difinitely speaks to the serious businessperson. There are so many books and articles telling new agents where to spend their time and money that by the time the agent figures out what works and what doesn't, they have spent their entire budget and an entire year, and have not made enough money to move on. That's why 70% of new agents drop out of the field by the end of their second year.

This book helps agents, new and seasoned, stay focused on the bottom line. Moreover, it answered the most important question for me--If I need to generate $80,000 in income per year (salary, not gross commissions), what activities do I need to do and how much will it cost me?

So many of the other books and articles claimed to have the winning formula by telling you that you must knock on 50 doors per week and make 50 cold calls per week to generate business. Their theory is that it must be painful if you are to be successful.

This book, however, gives you lists of ideas and says if you do "x" number of activities from this list, you can expect to receive "x" number of transactions per year. YOU get to pick which activities you perform (if you don't like knocking on doors, pick another activity--it does not have to be painful for you to be successful).

The other books tell you that you must know a lot of people--friends and family--and that you MUST call and hound them in order to get business. This book, alternatively, says that if you do not know a lot of people (if you are new to an area) or if you don't want to call your friends and family and beg for business, you don't have to. It gives you the formulas so that you can determine how much marketing you have to do with the "people I haven't met yet" group to generate the same results as you would have with your "friends and family" group.

Using this book as a business modeling guide, I closed just under $3 million in volume in my first year; and just over $7 million my second year. I already broke through the $6 million volume cap that many seasoned agents hit as a glass ceiling and cannot move beyond. My broker with my first real estate company (Long & Foster) was hostile to my business model because she didn't understand it and because I was taking control of my own career. She wanted me to follow her formula and she wanted me completely dependent on her for my success (even though she never provided me with leads).

Then Keller Williams came to Maryland! (Gary Keller, the author, founded Keller Williams to empower real estate agents to run their own successful businesses). I joined Keller Williams and now I am surrounded by agents and brokers who realize that the business is mine and that the broker's role is to support my success. They do not believe, like so many other companies, that the agent's role is to make the broker rich. This is obvious by the fact that they offer one of the highest commission splits in the industry, without charging a monthly "desk fee," and they share the profits with their agents! And their entire culture is based on the "Millionaire Real Estate Agent" business models.

If you are serious about approaching real estate as a business, you must read this book.

5-0 out of 5 stars Millionaire Real Estate Agent
Great book! The ink is still wet on my license, 3 closings so far. Wanted to get focused on my business and Gary Keller gave me good insight and information that will make me a better agent. Good tips too!

5-0 out of 5 stars The truth about how to succeed in Real Estate Sales
After 15 years of being a student of high volume real estate sales, this book brings it back to the basics in a way anyone can grab a hold of and succeed. This should be a required read for anyone thinking of entering the business, newer to the business or seasoned veterans wanted to discover how to go to the next level for themselves. The tools are spelled out in a way that makes sense, brings ethics into the conversation and proves that one can succeed utilizing these tools. ... Read more


121-140 of 200     Back   1   2   3   4   5   6   7   8   9   10   Next 20
Prices listed on this site are subject to change without notice.
Questions on ordering or shipping? click here for help.

Top