Book Description

An in-depth how-to look at Forex trading using the methods, analysis, and insights of a renowned trader, Raghee Horner
As the fate of the dollar against foreign currency generates both anxiety and opportunities, currency trading has been drawing much interest and a growing following among traders in the United States. The Forex market is particularly attractive for investors because it trades with no gaps and has unlimited guaranteed stop-losses. The liquidity of the Forex market and worldwide participation makes for more reliable and longer lasting trends as well.
Raghee Horner has become legendary not only as a top Forex trader but as a master teacher of trading systems and techniques. Drawing on her winning tools and methods, including classic charting techniques, this book enables a trader or investor of any skill level to understand how the Forex operates and lays out a blueprint for getting starting in this little-understood but high-potential trading vehicle.
Raghee Horner (Pompano Beach, FL) is an accomplished trader with more than fifteen years in the markets. She is the cofounder and lead trader of the EZ2 Trade Institute and an educator teaching her style of technical analysis and charting strategies to students all over the world. Raghee has written more than 100 articles on investing, has been a regular on the MoneyWatch Radio Network, is featured at eSignal's "Trading with the Masters," and is a regular contributor to Trader's magazine. Her chart analysis and commentary have appeared on TradingMarkets, JAGNotes, StockCharts.com, and FXStreet. She is also a sought-after speaker who has conducted seminars throughout the U.S., Canada, Caribbean, and Asia. ... Read more

Reviews (20)

This book changed my trading.
I have read countless trading books, been to all the seminars, and tried alot of software.When the dust settled Raghee's book was still standing.Not to say that the other things did'nt help but this book simplified my trading.Now I know what to look for using the blueprint in the book.The pratical and tactical methods the book has taught me has increased my pip gain tremendously.It is not a magic box, you must be patient and work hard to apply the rules in the book.I still struggle at times, but with all things practice makes us better.Thank you Raghee for making a book that makes sense.Get the book.
Cecil Glenn

A classic view of one trader's style.
Aside from the editorial errors and small charts...this book is a thought-provoking classic. I believe everyone would like to speak with a successful trader and see what he or she does to achieve that success.I have never come across a book quite like this one.The author thoughtfully teaches you how she trades and shows you exactly what she does to set up the two kinds of trades she watches for, swing and momentum.At first I frankly didn't see what the difference would be since I have not actively traded and actually was more interested in the longer term view.However, the way she explains it, even if you are a longer term trader or investor if you will, one must to learn how to read charts.I was also impressed by her method of approaching news.She shows you which reports move the forex market and how to deal with news which actually was something I used to get caught up in.I feel like I have a plan that tells me what to do and where to go with each trade.I also appreciate that I only have to focus on around four to five trading tools.One can easily get lost in trying to learn or use too many.This has simplified trading for me and also shown me how to find chart patterns in the correct manner.The way she identifies chart patterns is so simple that I think I must be doing it wrong.However, when the trade works I know that I got it right!

A good skills sharpener
First the bad part: Ms. Horner needs a new editor!!!!This book is full every kind of writing error there is - grammer, spelling, syntax, sentence structure - you name it.But once I got over that, I found this book to be quite helpful.The book helped me to refocus on the basics of technical trading; namely, support and resistance, the mental processes involved in entering and exiting trades, and getting confirmation from other indicators before entering a trade.These are not new techniques, but they can be lost or forgotten in the daily grind of trading.The book did introduce me to a couple of new indicators, which I look forward to experimenting with.I am an experieced trader, and I'm not sure if a beginner would get enough out of this book to develop a comprehensive trading technique, but it would certainly help.It is user-friendly and easy to read.In short, it has had a positive effect on my trading.

waste of time
Apart from the fact that the editor of this book should be fired, I'm not convinced that the strategy will work. The author claims to be trading the forex markets, and her students can "smell a wannabe trader from a mile" but I'm not sure if she really is a wannabe trader or a real trader.There are no trading data or anything to back up the author's claims. The only reason I'm giving it 1 star is because it might be of some use to a novice trader.

awesome, deserves a read
I'm totally blown away by this book.It's going to be my trading bible.It has everything.A trading plan, a q&a with the author, psychology.I was afraid I may get another general book about Forex and market paticipants and the basic indicators.I was happy to find a complete trading plan that takes all the questions out of when to buy, when to sell, how to put in my orders, how to take profits.

The book is written like the author is talking to you and I finished it in 2 days, it's that good but I could have done without the many, many typos.

There's good info here.I know I will want to review some chapters like chapter 10 fibonacci levels and chapter 26 that talks about charting the US Dollar with other currencies.I liked the chapter on prep-work which makes finding trades very simple and fast using moving averages.She teaches how to trade from 5 time frames so I have the choice to play longer term with a daily chart or a short term chart like the 15 minute although she doesn't use anything smaller than the 30 minute chart.I found I could go to even the 10 minute with her Three Classic Tools to a Three Step Set Up.I think what was also helpful is that I thought I would have to get up early or stay up late to trade forex from what I had heard at other seminars I went to but she teaches market overlap and explains that you don't have to which was my biggest worry.

Look past the typos and you'll find good info.Worth a read.
... Read more

Book Description

Used by more than a million people throughout the world, this highly readable book provides a comprehensive examination of the applied behavioral sciences, and focuses on fundamental ideas which have stood the test of years of application in academic, business, not-for-profit and administrative environments.Complete coverage of motivation and behavior, situational leadership, building effective relationships, planning and implementing change, leadership strategies, the organizational cone and integrating situational leadership with the Classics.For individuals interested in expanding their knowledge of, and proficiency in leadership strategies. ... Read more

Reviews (5)

Management of Organizational Behavior: Leading Human Resourc
Used by over 1 million students worldwide, this book provides a comprehensive examination of the applied behavioural sciences, and focuses on fundamental ideas which have stood the test of years of application in different environments.

Goes where few texts dare to go: the real-world
I recommend this to managers as much as students.

Sure, the price seems like a lot of cash to shell out at first. But trust me, it is worth it. I had to read it for a Management class, and it started of like a typical OB text, illustrating the history of management studies (Taylor to Maslow to Mayo to Likert to ...). Good stuff, but pretty dull. Then, Hersey et al went where most scholars, even the supposedly worldly MBA types, fear to tread: real-world application!

The text covers all of the material covered Blanchard's "One Minute Manager," "Putting the One Minute Manager to Work," and a shelf load of other books. It also does a great job introducing Blanchard and Hersey's Situational Leadership, where the manager matches leadership behavior to a report's ability level and motivation. This replaces "Leadership and the One Minute Manager," and delves much deeper into the topic.

Hersey et al also cover:
- Behavioral shaping, and positive and negative reinforcement quite nicely
- Communications skills necessary to lead reports
- Power building, and using effective power bases ...
- The list literally goes on and on.

I use the concepts I was first exposed to here day in and day out. They work. My OB professor told us that, if he would be limited to just one book on management, he would choose this one. And, five years later, I agree. I am very glad that I did not sell this book back to the campus bookstore. I consult the book at least once a week while pondering both thorny and maundane problems with my employees.

You see, Dr. Davis? Some of us do listen.

All about Leadership!!! Must read!
This book is one of my favorites! It leads you first through a complete review of management and leadership theories, then introduces the authors' famous SITUATIONAL LEADERSHIP model and theory. This book goes into great depth about the sit-lead model and theory, and is a great read. Want to be a better leader??? Read the book by the experts! ...

Organized!
I was first introduced to Situational Leadership in the military quite a few years ago. This book did a great job of dusting off the cobwebs in the memory and proving that Situational Leadership is still a viable means of leading your people.

The book provides an overview of various management and human behavior theories, such as Maslow, Herzberg, Schein, Argyris, and McGregor. Then, fits them into a nice model deemed Situational Leadership. I must say that I've read the majority of the theories already and they do fit. Plus, if followed, the model is very effective in helping a leader in real world situations.

If you buy this book, you receive a host of valuable information. I think, besides involving you with the Situational Leadership model, the best attributes are the extensive lists of additional reading that are provided to you at the end of each chapter, and at the end of the book. If you're on a journey to better yourself as a manager and leader, the exhaustive list is well worth the price of the book. It saves you from buying the duds and "fadish" management/leadership books on-line without the ability to have them in your hands prior to purchase. Plus, the book gives you a good preview to the information contained in a book before you buy it.

All in all, if you're going to invest some time and money in a management/leadership book, definitely buy this book. You need to know this information and have it at your fingertips if you're going to survive in the organizational human behavior world as a leader.

How it is all linked
(!! This comment is based on the 7th edition !!)
If you know your way around organisational theory, and if you were surprised by the straightforwardness of 'The One Minute Manager', than this may be your next best buy.
The authors not only bring together several theories, but they also explore how they are linked, and what they mean in practice (after all, they are behaviorists).

If you are looking for a more theoretical underpinning of 'why the story of The One Minute Manager is so true!', you may find the answers in this book. ... Read more

Book Description

Designed to bridge the gap between theory and practice, this successful book is regarded as "the bible" in trading rooms throughout the world. The books covers both derivatives markets and risk management, including credit risk and credit derivatives; forward, futures, and swaps; insurance, weather, and energy derivatives; and more. For options traders, options analysts, risk managers, swaps traders, financial engineers, and corporate treasurers.

Book Description

In recent years, innovative texts in mathematics, science, foreign languages, and other fields have achieved dramatic pedagogical gains by abandoning the traditional encyclopedic approach in favor of attempting to teach a short list of core principles in depth.Two well-respected writers and researchers, Bob Frank and Ben Bernanke, have shown that the less-is-more approach affords similar gains in introductory economics.Although recent editions of a few other texts have paid lip service to this new approach, Frank/Bernanke is by far the best thought out and best executed principles text in this mold. Avoiding excessive reliance on formal mathematical derivations, it presents concepts intuitively through examples drawn from familiar contexts. The authors introduce a well-articulated short list of core principles and reinforcing them by illustrating and applying each in numerous contexts.Students are periodically asked to apply these principles to answer related questions, exercises, and problems.

The text also encourages students to become "Economic Naturalists," people who employ basic economic principles to understand and explain what they observe in the world around them.An economic naturalist understands, for example, that infant safety seats are required in cars but not in airplanes because the marginal cost of space to accommodate these seats is typically zero in cars but often hundreds of dollars in airplanes. Such examples engage student interest while teaching them to see each feature of their economic landscape as the reflection of an implicit or explicit cost-benefit calculation.

The Second Edition of Frank/Bernanke follows the successful First Edition with several pedagogical improvements. Based on reviewer feedback, this edition offers (1) even more streamlined coverage of the cost-benefit approach in the introductory chapter; (2) exercises that are more closely tied to the examples; (3) expanded narrative explanations of important principles, making them more accessible to average students; and (4) expanded coverage of several key topics [see below]. The result is a revision that is motivating to students, an effective text for teaching, and an exciting first course in Economics. ... Read more

Reviews (1)

An Intuitive Approach
This book is elementary. It is intended for high-school and first year uni students who have never had to go near anything even resembling economics before. It seeks to achieve what most texts only say they attempt to do: (a) get you to THINK like an economist, and (b) CONVINCE you that this mode of thought actually makes 'good sense'. Using various stories, real and imaginary, it certainly points the student down path (a). As to whether it does the same with (b) is a trickier question - not least, paradoxically, because of the success of (a); that is, one suspects students might start to get the feeling that they are being hood-winked - "Surely it can't be THAT simple", one can hear them say doubtfully. ...Out of the mouths of babes. ... Read more

Book Description

This comprehensive and massive 600 page new book will show you step-by-step how to set up, operate, and manage a financially successful foodservice operation. The author has left no stone unturned in explaining the risky business of running a restaurant. Operators in the non-commercial segment as well as caterers, and really anyone in the food service industry will find this book very useful.

The books nineteen chapters cover the entire process of a restaurant start-up and ongoing management in an easy to understand way, pointing out methods to increase your chances of success, and showing how to avoid the many common mistakes that can doom a start-up. The new companion CD rom contains all the forms demonstrated in the book for easy use in a PDF format.

While providing detailed instruction and examples, the author leads you through finding a location that will bring success, learn how to draw up a winning business plan, how to buy and (sell ) a restaurant, franchising, basic cost control systems, profitable menu planning, sample restaurant floor plans & diagrams, successful kitchen management, equipment layout and planning, food safety & HACCP, successful beverage management, learn how to set up computer systems to save time and money, learn how to hire & keep a qualified professional staff, brand new IRS tip reporting requirements, managing and training employees, generate high profile public relations and publicity, learn low cost internal marketing ideas, low and no cost ways to satisfy customers and build sales, learn how to keep bringing customers back, accounting & bookkeeping procedures, auditing, successful budgeting and profit planning development, as well as thousands of great tips and useful guidelines.

The extensive resource Guide details over 7,000 suppliers to the industry, this directory could be a separate book on its own. This Restaurant Managers Handbook covers everything that many companies pay consultants thousands of dollars for.

This book is also ideal for professionals in the hospitality field as well as newcomers who may be looking for answers to cost containment and training issues. There are literally hundreds of innovative ways demonstrated to streamline your restaurant business. Learn new ways to make the kitchen, bars, dining room, and front office run smoother and increase performance. Shut down waste, reduce costs, and increase profits. In addition operators will appreciate this valuable resource and reference in their daily activities and as a source of ready-to-use forms, web sites, operating and cost cutting ideas, and mathematical formulas that can be easily applied to their operations. Highly recommended! ... Read more

Reviews (26)

Fabulous Book
This comprehensive 600 page book showed me in detail how to set up, operate, and manage a restaurant business. The author covers everything there is to know about the very risky business of running a restaurant.

As a caterer looking to open a restaurant I also found the book very helpful. I didn't need recipes or help in sales - I needed help in running the financial aspects of my business.The chpater on computers was very helpful as well.The book is very easy to read and understand. Complicated accounting subjects are simplified, easy to understand and ( almost) fun to apply.

The books nineteen chapters cover the entire process of a restaurant start-up and ongoing management.The companion CD rom which contains all the forms is worth the modest price of the book alone. I would highly recomend this book to anyone in the industry now or who wants to get started with sound financial planning. Also the extensive resource guide in the back of the book helped me locate a manufacturer I needed a part from - I will use this book often.

Hospitality News November 2002
This comprehensive and massive 600 page new book will show you step-by-step how to set up, operate, and manage a financially successful foodservice operation. The author has left no stone unturned in explaining the risky business of running a restaurant. Operators in the non-commercial segment as well as caterers, and really anyone in the food service industry will find this book very useful.The books nineteen chapters cover the entire process of a restaurant start-up and ongoing management in an easy to understand way, pointing out methods to increase your chances of success, and showing how to avoid the many common mistakes that can doom a start-up. The new companion CD rom contains all the forms demonstrated in the book for easy use in a PDF format.There are literally hundreds of innovative ways demonstrated to streamline your restaurant business. Learn new ways to make the kitchen, bars, dining room, and front office run smoother and increase performance. Shut down waste, reduce costs, and increase profits.

If you know the restaurant business, this book is not for u
This book has a lot of information, however it does not go into great detail for those who are familiar with the principals listed inside but are looking to expand on those ideas. If you are an experienced restaurant manager or owner, this book is a waste of money.

Superb!!
The books nineteen chapters cover the entire process of a restaurant start-up and ongoing management.The companion CD rom which contains all the forms is worth the modest price of the book alone. I would highly recomend this book to anyone in the industry now or who wants to get started with sound financial planning. Also the extensive resource guide in the back of the book is superb - we will use this book often.

Generic Junk
This book is an elementary guide, definitely not one I would reccommend fo an upscale restaurant owner. Plenty of outdated material that has no relevence for todays operator. ... Read more

Book Description

This book is the definitive and most comprehensive guide to modeling derivatives in C++ today. Providing readers with not only the theory and math behind the models, as well as the fundamental concepts of financial engineering, but also actual robust object-oriented C++ code, this is a practical introduction to the most important derivative models used in practice today, including equity (standard and exotics including barrier, lookback, and Asian) and fixed income (bonds, caps, swaptions, swaps, credit) derivatives. The book provides complete C++ implementations for many of the most important derivatives and interest rate pricing models used on Wall Street including Hull-White, BDT, CIR, HJM, and LIBOR Market Model. London illustrates the practical and efficient implementations of these models in real-world situations and discusses the mathematical underpinnings and derivation of the models in a detailed yet accessible manner illustrated by many examples with numerical data as well as real market data. A companion CD contains quantitative libraries, tools, applications, and resources that will be of value to those doing quantitative programming and analysis in C++. Filled with practical advice and helpful tools, Modeling Derivatives in C++ will help readers succeed in understanding and implementing C++ when modeling all types of derivatives. ... Read more

Amazon.com

In their 2002 bestseller, Execution: The Discipline of Getting Things Done Larry Bossidy and Ram Charan identify why people don’t get results: they don’t execute. Bossidy and Charan are back with another stellar study on organizational behavior that shows how companies can succeed if they return to reality and examine every part of their business. Confronting Reality is based on a simple concept, but many companies approach strategy and execution in a surprisingly unreal manner and even the simplest of measurement methods, like the business model, are not applied correctly.

Cisco, 3M, KLM, Home Depot, and the Thomson Corporation are just a few of the companies that Bossidy and Charan examine. To demonstrate how to examine a business using the business model, Bossidy and Charan map out external variables, financial targets, internal activities, and an iteration stage (defined as a time to "make tradeoffs, apply and develop business savvy") to prove how a dynamically evolving business model will help improve performance.

"The version of the business model we have developed is a robust, reality-based process for thinking about the specifics of your business in a holistic way. It shows you how to tie together the financial targets you must meet, the external realities of your business and internal activities such as strategy development, operating tactics, and selection and development of people."

Larry Bossidy, retired chairman and CEO of Honeywell International and Ram Charan, author of What the CEO Wants You to Know and Profitable Growth Is Everyone's Business, have once again shed industrial-strength light on how to run a successful business. --E. Brooke Gilbert

Amazon.com Exclusive Content

Amazon.com Interview: Larry Bossidy and Ram Charan

Larry Bossidy and Ram Charan are back with Confronting Reality to show how companies can succeed if they get back to reality and examine every part of their business. Amazon.com senior editor E. Brooke Gilbert interviewed Bossidy and Charan to discuss the current business climate, their new book, and future projections.
Read the interview.

Larry Bossidy and Ram Charan Discuss the Airline Industry

Larry Bossidy and Ram Charan discuss the airline industry's failure to confront reality based on a recent Wall Sreet Journal article and their new book as a backdrop.
Read their comments.

... Read more

Book Description

Deal Terms is the first ever in-depth look at valuations, preferred stock, stock options and other variables that affect deal structure, written by Alex Wilmerding (a venture capitalist at Boston Capital Ventures and best selling author of Term Sheets & Valuations). Written from a venture capital perspective, however applicable for all types of financings, Deal Terms includes actual term sheets, valuation methodology and analysis, assessment of stock option programs and their impact on valuations and capital structures and other real world documents used by leading venture capitalists and lawyers analyzed from multiple perspectives. A must have book for any executive, entrepreneur, or financial professional, this timeless classic is an unprecedented resource that will help you avoid costly mistakes, understand various structures and terms, and understand wording and language from other deal sheets to help you get deals done.

According to Graham Anderson, General Partner at Euclid SR Partners, "Deal Terms provides critical, in-depth, first-hand perspective on the crucial terms and factors which influence financing decisions."Clifford Schorer, Entrepreneur in Residence, Columbia Business School remarks, "Deal Terms is an indispensable reference for entrepreneurs and finance professionals." And Andrew McKee, General Partner at Webster Capital notes, "Deal Terms is a really important resource." ... Read more

Reviews (6)

Helpful, practical, and brilliant!
I recently finished your book "Deal Terms" and found it extremely
helpful as we are looking into our first round of financing.

This book showed me numerous issues that I would have definitely overlooked or simply not thought of.
 
Thanks for writing Deal Terms. Definitely an invaluable
reference for anyone in business!

Direct to the Deal Terms
This book has a few sample drafts of term sheets and other legal documents. That is not the primary focus of this book. You can hire that kind of talent (legal drafting) on a per hour basis. This book helps the owners make the BUSINESS decisions necessary to avoid hamstring their new venture during this difficult passage. Included is information about what to pay your independent directors, advisory board members and senior management. Also included is what percentage of the company the founders should expect to keep, how to avoid excessive dilution during an unfortunate down round and how to present your opportunity to potential investors. All of these BUSINESS decisions are beyond the discretion of attorneys in this area, they typically instruct the entrepreneur to reflect upon the topic and then the attorney will draft it to suit.

Wilmerding interviews individuals that are representative of players an entrepreneur will encounter in getting his business funded. These real world examples of how business (strategy) items are handled or viewed by third parties are the best part of his book.

Very Useful Reference Guide
As a corporate attorney specializing in the area of venture capital and private equity I just completed reading "Deal Terms." I found the book to be insightful and a good resource, particularly in areas that are outside of my traditional bailiwick as a lawyer. A recommend this book for those new to the venture capital area as well as experienced investors, entrepreneurs and professionals.

Very Insightful...Read Before Your Next Deal
Mr. Wilmerding's book is a great reference for every venture capitalist, entrepreneur, and investment banker. I was very impressed with the analysis of actual deal sheets, and the recommendations on specific points within a deal.

Also of particular value is the focus on the preferred and convertible stocks. The in-depth analysis of both the simple and complex types of offerrings brings to light a lot on the topic, and what to watch out for with new laws and regulations regarding these documents.

This book is a must read for anyone doing financial deals of any type. Although I have been doing deals for over 20 years, there were a couple of points in particular that I took away from this book that I now use in all the deals I do. We also had one of our portfolio entrepreneurs read it, who took away a lot and now uses this book as their "standard" for the types of deals they do.

Want to know what venture capitalists really think about deals and how they structure them? It's in this book.

Passable guide, but certainly not a reference book
A very brief and concise view of venture capital structures, but also somewhat basic in content. Examples could use more details (e.g., the sample weighted average anti-dilution calculations).

Disappointed that the author does not address more complicated security structures other than common and straight convertible preferred. Also, I was surprised given the recent publication date that there was not a comparison on how deal terms have changed from the dot-com boom and bust.

Certainly not a must have book for my bookshelf.

Sahlman's Entrepreneurial Venture is a much better "reference" book and cheaper too. ... Read more

Book Description

The Memory Jogger II is an easy-to-use pocket guide that describes tools to help you make continuous improvements in an organization. The tools help people at all levels participate in identifying and solving problems; eliminating rework; streamlining processes; improving cross-functional communication; decreasing costs; and measuring results. The guide supports organization-wide consistency and participation in creating organizational breakthroughs and improvements. It measures 3.5" x 5.5". ... Read more

Reviews (6)

The guide for all
I first used this as a high school student then later at univerity doing engineering. Now I use it as an engineer. It's so worn it's due for replacement. Handy size, useful tools, practical.

US Navy Leadership School
This US Navy uses this book in the Leadership School for PO1s/E-6s. It's a great hip pocket book.

Great customer service
Great customer service. Arrived within 3 days, no problems getting the product ordered. Highly recommended!

A management book that's meant to be USED!!!
This little book omits all the BS and jargon of textbooks and compresses the actual TOOLS for planning, process improvement, and quality control into just the information that you need to select and implement the appropriate management tools. Keep it in a desk drawer where it's handy to use, instead of on a bookshelf! I bought it for a class (in Project Management), but I USE it at work!

It is NOT a book that will give you all the theory behind the methods, nor the history of how they were developed and have evolved. It SIMPLY (and that's the beauty of it) describes when, why, and how to use the variety of tools, and gives very helpful examples showing them in action.

This ... book is worth more to me than most of my $100 textbooks combined -- and it's one I'll keep and not resell.

Great little book on CPI
This little book can go anywhere, and gives excellent examples of continuous process improvement tools. The explanations are straightforward, and you don't need to be an engineer or statistician to understand and apply the tools, techniques, and concepts presented. ... Read more

Book Description

This text remains a proven leader in the world of economics. Since introducing the aggregate supply/ aggregate demand model as a fundamental tool for learning economics over two decades ago, in this edition William J. Baumol and Alan S. Blinder continue their long tradition of equipping students with the knowledge and tools they need to apply modern economics to their world.Hallmark features include one of the strongest policy treatments on the market and a careful and in-depth focus on the most important economic tools students should retain after the course is over. ... Read more

Book Description

"Every once in a while ONE book defines a category."
—Jack Covert, 800-CEO-READ

One of "The Ten Books Every Sales Person Should Own and Read"
–The Dale Carnegie Sales Advantage Program–

Jeffrey Gitomer’s bestselling guide to the art of the sale has helped hundreds of thousands of people get ahead in the sales game. The Sales Bible offers the proven methods and techniques that lead to bigger sales and more loyal customers. Full of practical, hands-on information, it offers everything salespeople need to know to improve their results immediately.

What do REAL salespeople think about The Sales Bible?

"The Sales Bible has directed my sales successes from Sales Manager, to Sales Director, to Area Sales Director, to my current position of Vice President of Sales. Thank you, Jeffrey, for leading me up ‘ the corporate ladder.’ "
–Bryan D. Moore, vp of Sales & Marketing, Targeted Golf Solutions

"I have read many different books about selling, but Jeffrey’s book is the only one I keep on my night stand. I can look at it every night–reading only a few sentences as a refresher or whole chapters to enhance my skills."
–James A. Wilton, Account Manager, AETEA Information Technology

"I’d be a better Catholic if only the Holy Bible was this easy of a read."
–Lance Cassidy, Sales Director, MAMSI Health Plans

"The Sales Bible is a book of truth within the sales world. I only hope my competitors don’t see the light."
–Jeff Williams, Vice President of Sales, Unishippers Cincinnati/Dayton

"Wait! The material in this book is only priceless if you choose to apply it. Don’t even think of opening this book . . . until you’re ready to become a success."
–Mike Tischer, New Business Development, Tailored Solutions, Inc.

"This book should be shaped like a key. After reading it I unlocked my toughest market."
–Joseph Andrade, Personal Financial Analyst, Primerica Financial Services ... Read more

Reviews (41)

Packed with tips, in a quite unorganized fashion
Being in search of basic sales knowledge, I figured the Sales Bible would do the trick.
This book IS packed with lots of techniques, "standard" lines and useful tricks. But the delivery is quite confusing. This book has little to no structure (completely lacks a sales process for example). Some tips are repeated from one chapter to another. It feels like an aggregate of unrelated publications. The style is enjoyable to really funny, when it is not for the abusive usage of bold, italic and oversized fonts which only add to the confusion.
However, it still deserves 3 stars for being a good reference on specific stages in the sale process. Gitomer knows his stuff and it does show in the content. You might want to check the Accidental Sales Person for a more structured approach.

This book is the ultimate sales training boot camp in print.
I've read them all. And as a sales trainer and speaker myself, I can say that this is the ultimate book for sales people in any industry no matter what skill level you are currently at. Plus it is very easy to read and understand. If all salespeople were to read this book, there would be no reason for sales trainers like me. If you want to do yourself and your career a huge favor, buy this book and read it. Then use the information in it to soar. I recommend it to the people I've had the opportunity to train.

Good stuff
as a memory development trainer and speaker myself, I can say that this is very good book for people interested in selling their knowledge. The most important is - that this book is easy to read and follow...
If you dream about success- this is book for you. Just follow all instructions.
Author knows what he is talking about.
Also I would suggest to look for some Robert B. Cialdini books to read them at the same time.
This is book for people who are seriously thinking about their career in selling. This is not important what you sell. If you know 'how to sell' you can sell everything!

This book sucks "DON'T BUY IT"
This book sucks. I have not read many books on sales but I still say this book sucks. I can write this 300 page of crap in this review.
Step one make a to do list
Step two do what is on the to do list
Three be honest
Four be persistent
I would like to know who gave this piece a good review. I wasted $12 bucks on it. Buy a different book this one is worthless.
And another question; who would publish such a big pile of crap?

Want it sooner that later? Read the Book!!!
I got this book on my Birthday and I have to say happy birthday to me. This is the definitive sales text. Others might have their favorite books about different genres of selling but when its time to put a text book on the desk of a new class of salesman, this better be the book! It will shorten the learning curve and soften the hard road and focus you on the criteria and techniques, used by Mr. Gitomer, to become one of the best there is and to help you elevate your game. It's a must read for anyone who sells and wants success! God Bless you all! ... Read more

Book Description

In this third edition of his classic book, Edgar Schein shows how to transform the abstract concept of culture into a practical tool that managers and students can use to understand the dynamics of organizations and change. Organizational pioneer Schein updates his influential understanding of culture--what it is, how it is created, how it evolves, and how it can be changed. Focusing on today's business realities, Schein draws on a wide range of contemporary research to redefine culture, offers new information on the topic of occupational cultures, and demonstrates the crucial role leaders play in successfully applying the principles of culture to achieve organizational goals. He also tackles the complex question of how an existing culture can be changed--one of the toughest challenges of leadership. The result is a vital resource for understanding and practicing organizational effectiveness. ... Read more

Reviews (11)

One of the BEST firefighting books out
Im just starting out with my FF1 classes and the book is a lot better then the third editon, more picture, deeper explenations, and most important more topics, the state requres the Essentials of Firefighting 3rd or 4th edition The fourth edition is by far the best, it covers allmost everything you MIGHT encounter on a scene......This is a breat Firefighter book, although it doesnt cover any medical ops it just as good.

Very good
Essentials of Firefighting is one of the books that will make a firefighter's career easier. So much is covered in depth. The chapter's are larger and in greater depth than IFSTA's 3rd edition. New Chapter's including building insrtuction make this book easy to follow. All grassroots firefighing is covered very well.

Every fire service that I know of uses this book as the core to its training program. This book contains the Firefighter 1 & 2 level knowledge. For those that are more advanced in their careers, you will need to go to IFSTA's job specific books. This book is the "core values" of the fire service that every firefighter needs to know. Even paramedics should at least own this book to understand what firefighters do because they work so close together. IFSTA has really done a quality job with this book. I've used this book along side its companion study guide and student applications. As of this point in time IFSTA has no plans to produce a 5th Edition so this book will be the leading text in the fire service for at least a few more years.

If you want to be a firefighter, you need this book. If you are a paramedic or police officer it would be good to know some of the information in this book because at a scene we all work so closely anyway. We need to understand the roles that each of us has and the capabilities of the people we work with. You cannot be in emergency services and not own this book. The information is too valuable. This is the best single firefighting book available. Delmar published its own version of this book but it can't come close to what IFSTA has been doing for so many years.

Good book.
I am currently attending DOD Fireschool at Goodfellow AFb, TX. It is THE best Fireschool in the nation. This is the book we use. Good info, some a little outdated, good pics, good diagrams.

Great Read
I recently joined a volunteer fire department and this book
truly helped me through the six months probationary period.

Great!!
This is a must have for anyone who aspires to being a firefighter. Vivid descriptions, Helpful tips, How-to Skill Sheets, and Clear illustrations help the student master otherwise difficult material. I'm currently going through firefighting class and would not be able to live without this book. ... Read more

Book Description

This best-selling book captures the dynamics of business communication as no other on the market does. It presents the subject in a fascinating way, powerfully stimulating and motivating readers; this book gives the foundation for excellent, effective, and practical business communication. By offering “On the Job” simulations that feature actual companies, readers apply business communication concepts to real situations and sharpen their problem-solving skills.Incorporating a three-step approach to writing (planning, writing, and completing business messages), Excellence in Business Communication covers letters, memos, e-mail and other brief messages, reports and oral presentations, and employment messages (including resumes and application letters).With its helpful appendices and a “Handbook of Grammar, Mechanics, and Usage,” this a must-have desk reference for anyone responsible for writing business letters, e-mail, memos, and reports. ... Read more

Reviews (3)

Wonderful reference book
I use this book for my primary text in a Business and Professional Communication class that I teach. The students like how the book is organized; I appreciate the examples that we can use in class for discussion.

Beyond that, the AIDA approach to business writing is clear and easy to use once students get the hang of it. My students' major project is to work with an organization in solving a communication problem, they are responsible for writing memos and reports to both the client and me.

However, I guess that the biggest endorsement is the number of students who do not resell this book at the end of the semester. I have had several tell me that this is one of the few books that they will take with them when they graduate because they view it as a good reference book.

Full of It
This book is choc-full of useful techniques for good, solid business communication. The samples are well thought-out and are very true to life. However, the questions, especially the ethics questions do not have any answers provided. Even the instructor copy doesn't have any of the answers, so effectively it boils down to your opinions and whether or not you can defend them. Yee Hah, just like real life.

it is a very good book for a beginning student of BBA OR MB
i am feeling difficulty to understand terminology(glossary required at the end of book) i think all the supported material like test bank or software must be attached with this book in form of CD(ROM) ... Read more

Book Description

The modern approach of this text recognizes that econometrics has moved from a specialized mathematical description of economics to an applied interpretation based on empirical research techniques.It bridges the gap between the mechanics of econometrics and modern applications of econometrics by employing a systematic approach motivated by the major problems facing applied researchers today.Throughout the text, the emphasis on examples gives a concrete reality to economic relationships and allows treatment of interesting policy questions in a realistic and accessible framework. ... Read more

Reviews (9)

Did the trick ...
As an undergraduate student, studying econometrics I advise that this book is a very (very) basic introduction to econometrics (one-step up from basic statistics, probabilities, etc).

One minus of the book, is that it lacks detailed examples of some of the key concepts (which is defintiely a must when you are learning something new) .... the concepts are detailed enough but it is always helpful to have a real world example of the concept.

Also, some of the chapters can induce learning overload and require intense concentration ... which I found to be quite annoying (as you do when you are a student). If the chapters were broken up a bit more, it would be a far easier read (see my recommendation below concerning an easier read).

However, the appendices are most excellent for review of key prior mathmatical knowledge (probabilities,statistics, etc) ... but you will likely need to know your "stuff" before you attempt to read this book (which is logical really).

If you are interested in econometrics but not so good with maths, I recommend purchasing Schaum's outlines: an introduction to mathematical economics by Edward T Dowling, as this is a most excellent, informative book with hundreds of worked through examples.

Additionally, I have also recently read "Learning and practising econometrics" by William E Griffiths et al, and this is a far easier read than Woolridges book ... but maybe that is because I have already read Woolridges book (just a thought).

At any rate whilst using this book, I passed my basic econometrics 200 level course, with a pleasing grade. So all in all, the book did do the trick!

Good luck, Kristina

commment
I love this book even as a graduate student. It covers all the major issues in the fields and explains it more easily to understand than the graduate texts. I borrowed a copy and then decided to buy one.

Good but not enough.
I bought Wooldridge`s book about 5 months ago, because I needed an introductory text, which is newer than Gujarati`s Basic Econometrics (1995).
Wooldridge's book is easy to understand, covers most of the topics you can expect. Good for beginners, undergraduate courses, but finally I still felt necessary to buy Gujarati`s book too. The latter is just better for an introductory-intermediate text.
If you have a low budget, and you need a text that you can use in the long run as well, choose rather Gujarati`s book.

a great introduction into econometrics
Wooldridge has managed to write a great and intuitive introduction into econometrics. The book doesn't require any prerequisites despite basic high school math and statistics. Matrix algebra is only used in some of the appendices, which is a bit sad, as the introduction of it in the text, and the usage during the text, would have been a major advantage when reading more advanced books on econometrics. Despite that, the book is really fascinating. Written in a simple yet rather rigorous style, accessible and self-explanatory. The examples aren't always economic, which is a small lack, but in a way Wooldridge does what he is promising to do: He introduces the reader into the methods of modern econometrics, from a very solid and thorough coverage of OLS to more advanced methods such as panel data analysis, time series (basics, unit roots, co-integration) or ILS and 2SLS (simultaneous equation models). In my opinion, the book can be used for two one-semester courses. The availability of data sets for the computer exercises is useful for both students as well as instructors. Apart from its lack of matrix algebra, this book presents a consistent, solid, but easily understandable introduction into econometric methods so that even survey articles from e.g. the Handbook of International Economics using econometrics are rather easily readable. Kennedy's 'A Guide to Econometrics' makes a good companion, for further studies, Greene's econometric bible ('Econometric Analysis') is probably the most recommendable book.

Excellent book
This book gives very good intuition about the econometric analysis tools. For econometrics, this is the simplest book that covers so much and explains things so simply.
I definetely recommend this book. ... Read more

Book Description

Fundamentals of Corporate Finance, by Richard A. Brealey, Stewart C. Myers and Alan J. Marcus, has been applauded for its modern approach and interesting examples. Professors praise the authors' well-organized and thoughtful writing style and their clear exposition of what many students consider difficult material. The authors accomplish this without sacrificing an up-to-date, technically correct treatment of core topic areas. Since this author team is known for their outstanding research, teaching efforts, and market-leading finance textbooks, it's no surprise that they have created an innovative, and market-driven revision that is more student friendly than ever.Every chapter has been reviewed and revised to reflect the current environment in corporate finance. ... Read more

Book Description

A Bold Manifesto on the Future of Information Technology

Over the last decade, and even since the bursting of the technology bubble, pundits, consultants, and thought leaders have argued that information technology provides the edge necessary for business success.

IT expert Nicholas G. Carr offers a radically different view in this eloquent and explosive book. As IT's power and presence have grown, he argues, its strategic relevance has actually decreased. IT has been transformed from a source of advantage into a commoditized "cost of doing business"-with huge implications for business management.

Expanding on Carr's seminal Harvard Business Review article that generated a storm of controversy, Does IT Matter? provides a truly compelling-and unsettling-account of IT's changing business role and its leveling influence on competition.

Through astute analysis of historical and contemporary examples, Carr shows that the evolution of IT closely parallels that of earlier technologies such as railroads and electric power. He goes on to lay out a new agenda for IT management, stressing cost control and risk management over innovation and investment. And he examines the broader implications for business strategy and organization as well as for the technology industry.

A frame-changing statement on one of the most important business phenomena of our time, Does IT Matter? marks a crucial milepost in the debate about IT's future.

... Read more

Reviews (21)

Where is IT going?
Full Title: Does IT Matter? Information Technology and the Corrosion of Competitive Advantage -- With $2 trillion being spent on computers and communications each year there is an underlying assumption that IT is critical to increasing the competitive advantage and strategic success of a business.

But with the ready availability of computers, storage, software and people, has the IT function perhaps become one of the foundation building blocks of a corporation, just like sales, engineering or manufacturing?

Similar to other books that are appearing, the author argues that it is time to look at IT with a managerial view. What are you getting for the investment? Is IT simply another cost center or a strategic benefit to the company? How do you control costs and yet get the information you need in a timely manner? The book provides an interesting and timely view of such points.

A different view of the computer revolution
There has seemed to be a neverending flood of hype about computers for at least the last 20 years. Information technology (IT) is going to change everything, we've been told - from the way businesses operate to the way people live. Well, the flood ends here. Meticulously argued, well researched, and surprisingly lively, this short book dissects one computer myth after another. Most of it focuses on the business world, showing how IT is turning into another commonplace technology like electricity. There's an engaging historical review of how big technologies create big business changes early in their development, but then quickly turn into routine costs. It also provides practical advice for companies on how they should manage IT. It ends, though, with a broader examination of how we tend to get carried away with our dreams of big technological revolutions. It shows that in comparison with earlier technologies computers have had a fairly modest impact on society and commerce - and that some of the consequences have been less than positive. This book is a breath of fresh air.

Excellent questions with inferior answers
'Does IT Matter' is a difficult book to rate. As to the questions it raises, it deserves 5 stars. But its answers, are two-star, at best.

By way of analogy, most bomb threats are bogus, but each one must be treated as if it were genuine. With that, in his new book Does IT Matter?, Nicholas Carr throws a bomb, and it turns out to be a dud.

Carr's book is an outgrowth of his article "IT Doesn't Matter," which appeared in the May 2003 issue of the Harvard Business Review. His hypothesis is that the strategic importance of IT has diminished. Carr views IT as a commodity, akin to electricity.

He also compares IT to the railroad infrastructure. In the early days, railroads that had their own tracks had a huge advantage, but once the rails become ubiquitous and open, that advantage went away.

Carr feels that since all companies can purchase the same hardware and software, any strategic advantage is obviated. It's true that the core functions of IT (processing, network transport, storage, etc.) are affordable and available to all, but there's still huge strategic advantage to be gained in how they're implemented.

It's much like two airlines that purchase the same model of airplane. If one airline streamlines and optimizes operations, trains its staff and follows standard operating procedures, it can expect to make a profit. If the other has operational inefficiencies, labor problems and other setbacks, it could lose money. The airplane is identical, but the outcome is not.

Carr is correct in that there have been some huge IT outlays of dubious value. But to say that IT is simply the procurement of hardware and software is to be blind to the fact that hardware and software are but two of the myriad components of IT.

To use the railroad metaphor, hardware and off-the-shelf software are the rails of IT; how they are designed and implemented is what provides their strategic value. Carr views IT as completely evolved. But the reality is that although IT has matured, it still is in a growth mode. The IT of today is vastly different from the IT of both 1999 and 2009.

Carr's view that most innovations within IT will tend to enhance the reliability and efficiency of IT rather than provide a competitive advantage is in direct opposition to what is said by every CIO I have met.

Does Enterprise Architecture Matter?
Readers of this book should also read books on Enterprise Architecture as a solution to the concerns raised by the author.

Provocative title, narrow claim, strong argument
You may recall the uproar in 2003 around a short Harvard Business Review article entitled "IT Doesn't Matter". Various IT company leaders spoke out against the article, with Carly Fiorina calling it "dead wrong" and Steve Ballmer calling it "hogwash". There were also many lengthy rebuttals. Nicholas Carr, the author of the original 8 page article, expanded the argument into a well-written book, explaining his claim more thoroughly and responding to his critics.

The book (like the article) has a provocative title, but in fact Carr's claim is much narrower than the title suggests. Carr is only focused on *corporate IT*, the systems that companies build and deploy for their own use and the use of their customers and suppliers. He is not looking at consumer IT --- the digital wonders that are showing up in our living rooms, cars, and in our pockets. And he is not looking at governmental IT --- the systems that are used to find terrorists, wage combat, or evaluate welfare eligibility.

More significantly, Carr is also focused on one corporate use of IT, to attain a *competitive advantage*. Can Coke achieve some competitive advantage over Pepsi by implementing a new application? Carr is not asking whether IT can add value to a company --- clearly there are thousands of examples of IT saving money, providing value to customers, to suppliers, and adding value in other ways. Instead, Carr asks whether we can expect IT to add this value in a way that competitors cannot quickly realize the same added value. Can Coke do something significant with IT that will not be quickly replicated by Pepsi?

Finally, Carr agrees that in the past IT has been used to gain competitive advantages. By automating reservations, pricing, and seat assignments in the 1960s, American Airlines really did achieve a lasting advantage over its rivals. By creating logistics applications in the 1980s, Walmart really did achieve a lasting advantage over Sears and Kmart. Carr's claim is that *those days are gone*, that the days of using IT for competitive advantage are over.

His claim rests on three broad trends, each of which undercuts the opportunities for competitive advantage. First, the time needed to replicate a particular IT application---the "technology replication cycle" in his words---has shortened considerably over the last few decades. Hardware, tools and platform technologies have made it increasingly easier, faster, and cheaper to replicate a successful application built elsewhere. This declining technology cycle is likely to continue, and make any advantage in the ownership of a particular application to be short-lived.

Another reinforcing trend is the push toward standardization. 40 years ago every company built their own applications. Since then software products have emerged. These products can always be customized to particular situations, but they often are not. It is often cheaper and easier to adapt the business to the best practices in SAP, rather than to customize SAP to the specifics of the business. The economics of standardization --- the cost advantages for companies to be like their competitors --- trump the advantages of maintaining differences. BPOs further this push to standardization, and away from competitive advantage via IT.

A third trend is the spread of IT business insight. It is much better understood today how to achieve value with IT. The secrets of how to do this spreads with individual experience, with analysts, with books and trade rags, and with consultants. If a company has success with a particular technology, everyone in their industry knows about it quickly.

These three trends (Carr claims) are reducing IT to a role much like electricity. Electricity is critical to all businesses today, but (aside from mishaps like the recent problems in California) no one would expect to find a competitive advantage in superior use of electricity.

Does Carr make his case? I think he does, although there are some big exceptions to his argument. ... Read more

Book Description

This streamlined volume covers the principle concepts of management to provide readers with a solid foundation for understanding key issues. Organized around the four traditional functions of management—planning, organizing, leading, and controlling, it reflects current trends in management and organizations, and presents the latest research studies in the field.The authors address managing in today's world, foundations of planning and decision making, basic organization designs, staffing and human resource management, foundations of individual and group behavior, leadership and trust and foundations of control and value chain management.For managers of all kinds. ... Read more

Reviews (54)

I recomend this book to any potential business students.
I feel that the textbook, Fundamentals of Management by Stephen P. Robbins, is a good tool for the beginning management student. Throughout the course, I learned many different approaches to becoming a successful manager. The book made use of illustrating it's points by using graphs, charts, and tables. This is important for the students who are having a hard time understanding what the author is trying to say. The author made it very easy to understand his teachings. However, I believe that there are two sides to management. These are the "good" and "bad" or "ethical" and "unethical" sides. The book touches briefly on the unethical side and the side is just as important. It's hard for someone to succeed at something if they do not understand the different aspects. This is my only complaint. In conclusion, I would recommend this book to anyone who is planning to chase a career in business. I know I plan on keeping this book for future reference.

Learning Tool
Fundamentals of Management 2nd ed. by Robbins and De Cenzo was the text use for my Management course at Hannibal-LaGrange College. While using this book, I noticed that it had many definitions in the side margins. They were helpful to me to better understand and comprehend the material I was reading. The many exhibits through out the book made the material applicable to the business world. The exhibits helped me to learn visually. To test my comprehension, the text had helpful "Testing Your Comprehension" Quizzes at the end of each chapter. I found these helpful after taking in a lot of material, I was able to sort everything out and refresh