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21. The E-Myth Revisited: Why Most
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22. Emotional Intelligence : Why it
$12.21 $7.99 list($17.95)
23. Getting Everything You Can Out
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24. Art of Innovation, The
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25. Conscious Business: Transforming
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26. The 21 Irrefutable Laws of Leadership
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27. Only the Paranoid Survive : How
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28. Primal Leadership : Realizing
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29. A Healthy Dose of Motivation :
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30. Whale Done! : The Power of Positive
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31. Winning in the Game of Life :
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32. How to Win Friends & Influence
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33. Principle-Centered Leadership
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34. Napoleon Hill's Keys to Success:
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35. Over The Top Moving From Survival
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36. FINANCIAL SELF-DEFENSE
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37. What Southern Women Know That
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38. Longman Preparation Course for
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39. ONE WORLD READY OR NOT: THE MANIC
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40. 22 Immutable Laws of Marketing:

21. The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
by Michael E. Gerber
list price: $18.95
our price: $12.89
(price subject to change: see help)
Asin: 0694515302
Catlog: Book (1995-04-01)
Publisher: HarperAudio
Sales Rank: 60376
Average Customer Review: 4.08 out of 5 stars
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Amazon.com Audiobook Review

Michael Gerber's The E-Myth Revisited should be required listening for anyone thinking about starting a business or for those who have already taken that fateful step. The title refers to the author's belief that entrepreneurs--typically brimming with good but distracting ideas--make poor businesspeople. He establishes an incredibly organized and regimented plan, so that daily details are scripted, freeing the entrepreneur's mind to build the long-term success or failure of the business. You don't need an M.B.A. to understand or follow its directives; Gerber takes time to explain buzzwords and complex theories. Read in a clear and well-paced manner, listening to The-E Myth is like receiving advice from an old friend. --Sharon Griggins ... Read more

Reviews (13)

5-0 out of 5 stars I have seen the light!
I could not put this book down! I have a small service business and this book has made me see the light. I am in the process of putting all the Ideas from Michael Gerber to work. I thought I had the grasp on building a business, but this book has showed me the right way to go. The information is worth thousands of dollars.

5-0 out of 5 stars A book in a million
I have never been a full-fledged business owner although I worked for one as his business fell apart. Had he had this book I might still have that job.

Gerber takes his cue from the fact that most small businesses close after less than five years. You'd think that facing these odds the world would be full of books on the reasons why and how to avoid them, but this is the first one I've seen.

As you read you'll be struck by his understanding of the people who set up business, and also by the clarity of his solution. Yes, to some degree it's an advertisment for his consulting services, but there's plenty of advice.

I feel that a local business I frequent is beginning to enter a period of decline, and I wish I knew the owner well enough to give him a copy.

Incidentally, I didn't notice any of the problems other reviewers have mentioned, and in one case the book went right over the head of of one.

I expect to re-read this book several times, and I'm looking at some of the other Gerber titles.

2-0 out of 5 stars Mostly Common Knowledge And Fluff
If you picked up this book to help you build your existing business or build a new one, you might be disappointed. Since your thinking of starting your own business, then you should know that most small businesses fail within the first five years. The author hits on some reasons why they fail but most of these you already know. Do you know that if you are not organized, if you don't change or create new ideas or plans and become stagnat or if you force yourself to do every task yourself, your business will be limited in growth and may eventually fail? Right there is the first 25% of the book fit into one sentence. Then he goes onto his love affiar with turn key businesses. But when he starts talking about his favorite business it should make a reader nervous. He starts talking about the great sucess of McDonalds fast food restuarant franchise. McDonalds is a great success and one to be looked at carefully but not for the reasons he points out. It's apparent he has not been in a McDonalds all that often. He mentions that at McDonalds they depend on consistancy at all their chains. For example the fries stay in the fryer for ten minutes "a soggy french fry is not a McDonald's french fry". At any McDonalds a customer knows what to expect. Then he goes into mention that this is why McDonalds chain resturant is more successfull than those businesses that depend on trade name recognition. I'm sorry this throws a red flag. People eat there beacuse it is fast and it is [not expensive}, not becuase of consistant service. They make a large profit because they keep costs down. I do believe that McDonalds spends a large budget on trade name recognition, I have seen many commercials for McDonalds within the last year; particularly with the Olympics. This whole section undermines the rest of the author's book. If you know that a large section is misleading or biased it makes it difficult to listen to the rest the ideas without already being judgemental. I admit that I am not the smartest business person but its clear Michael Gerber isn't either.

5-0 out of 5 stars A "must-read" for would be/exisiting business owners
Read this book before any other. It will give the information you need to build your business and how not to become a slave to it.

If you are already stuck in a business, this book will help you see the light at the end of the tunnel.

If you follow this book you will be on your way to less headaches and financial freedom.

1-0 out of 5 stars Only an outline. Not much meat on the tape
I was very dissappointed in the audio version. Having never read the book and hearing lots of raves, I was expecting much more. He gave a very breif outline, then spent the last 5 minutes in an advertisement to hire his company.

Very dissappointing. Maybe the book is better. ... Read more


22. Emotional Intelligence : Why it can matter more than IQ
by Daniel Goleman
list price: $39.95
our price: $26.37
(price subject to change: see help)
Asin: 1559276991
Catlog: Book (2002-03-06)
Publisher: Audio Renaissance
Sales Rank: 328237
Average Customer Review: 3.89 out of 5 stars
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Book Description

Is IQ destiny?Not nearly as much as we think.This fascinating and persuasive program argues that our view of human intelligence is far too narrow, ignoring a crucial range of abilities that matter immensely in terms of how we do in life.

Drawing on groundbreaking brain and behavioral research, Daniel Goleman shows the factors at work when people of high IQ flounder and those of modest IQ do well.These factors add up to a different way of being smart -- one he terms "emotional intelligence."This includes self-awareness and impulse control, persistence, zeal and self-motivation, empathy and social deftness.

These are the qualities that mark people who excel in life, whose relationships flourish, who are stars in the workplace.Lack of emotional intelligence can sabotage the intellect and ruin careers.Perhaps the greatest toll is on children, for whom risks include depression, eating disorders, unwanted pregnancies, aggressiveness and crime.

But the news is hopeful.Emotional intelligence is not fixed at birth, and the author shows how its vital qualities can be nurtured and strengthened in all of us.And because the emotional lessons a child learns actually sculpt the brain's circuitry, he provides guidance as to how parents and schools can best use this window of opportunity in childhood.The message of this eye-opening program is one we must take to heart: the true "bell curve" for a democracy must measure emotional intelligence
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Reviews (157)

5-0 out of 5 stars How to understand emotions and make the most of them
I read this book in 1997 and was fascinated with the content, especially information about "flooding" ie. when we are emotionally overloaded and we can't respond effectively. I was also particularly interested in Dr. Goleman's research into the components of emotional intelligence -- self-awareness, impulse control, persistence, zeal and self-motivation, empathy and social deftness. Dr. Goleman explains what happens to us neurologically when we experience emotions and why emotional intelligence is important. After reading his book, I was left with questions such as, "What do my emotions mean? How do I deal with my emotions when they occur?" These questions are specifically answered in Optimal Thinking: How to Be Your Best Self by Dr. Rosalene Glickman. Dr. Glickman explains why and how each emotion is experienced, the messages they bring, and questions to ask yourself and others to best resolve emotions and achieve emotional mastery. In my opinion, these books belong in every family and in every workplace.

4-0 out of 5 stars Why emotional intelligence wins out over basic intelligence
This ground-breaking book proposes that emotional intelligence is a learned ability that is as much or more important than basic intelligence and should be part of our schooling just as reading, writing and arithmetic. The author sets out new scientific evidence showing, step-by-step, how healthy emotions and destructive emotions control our lives. Feelings often count as much as logic, and we have gone too far, says Dr. Goleman, emphasizing the purely rational, when emotions are so powerful.

All emotions are an impulse to act; the creation of instant plans for handling a life situation. Now we know in detail how emotions prepare the body for differing responses. A human being is made up of two minds according to Goleman. One thinks, and one feels; two fundamentally different ways of knowing.

The author defines emotion as "a feeling and range of propensities to act." The principal emotions are: Anger: Fury, outrage, resentment. Sadness. Grief, sorrow, cheerlessness. Fear. Anxiety, apprehension, terror. Enjoyment. Happiness, joy, delight, amusement. Love: Trust, kindness, devotion, infatuation. Surprise: Shock, amazement, astonishment. Disgust: Contempt, scorn, abhorrence. Shame: Guilt, embarrassment, remorse, humiliation.

Various emotions have various physical effects on the body. Anger, for example, causes blood to flow to the hands; strong energy for vigorous action. Fear causes blood to flow to the legs making it easier to run. Happiness is a positive emotion that provides readiness and enthusiasm. Surprise makes it easier to figure out what's going on and create a plan of action. Sadness helps adjust to a significant loss and brings a drop in energy and enthusiasm.

When emotions are out of control, the emotional mind takes over and swamps the rational mind. Emotions have a mind of their own and can hold views independent of the rational mind. Goleman names five main domains of emotional intelligence: (1) Knowing one's emotion (2) Managing emotions (3) Motivating oneself (4) Recognizing emotions in others (5) Handling relationships.

A most important emotional lesson, of course, is anger management. As a culture, we have not bothered to make sure children are taught the essentials of handling anger or resolving conflict. These and other fundamentals of emotional competence have been left to chance, says Goleman.

Surprisingly, the emotional mind is far quicker than the rational mind and springs into action without considering consequences that may prove to be mistaken or misguided. Scientific findings indicate we often cannot control emotions. What's more, the emotional mind takes its beliefs to be true, discounting evidence to the contrary. That's why it's difficult to reason with someone who is emotionally upset.

A familiar husband-wife emotional story: Wives, it seems, are the emotional managers and as such, are more likely to criticize husbands. Men are more likely to be stonewallers. Wives try to bring up and resolve disagreements. Husbands, on the other hand, are reluctant to be drawn into arguments. As a wife sees her husband withdraw from a discussion. she increases the volume and intensity of her complaint white he becomes defensive or stonewalls in return. She becomes contemptful, frustrated and angry; the husband feels more and more an innocent victim. As husbands stonewall, the wife feels completely stymied. The author calls this psychological impasse "flooding~~ and points out that flooding escalates, often going out of control.

There is ample evidence of growing emotional recklessness in the wortd, the author points out, and makes a strong case that it is critical to teach emotional competence to children as part of their education.

4-0 out of 5 stars Significant topic, questionable presentation
The importance of emotional intelligence was proven to me early on in this book, especially with the author's neurological explanations of the brain. Daniel Coleman used a variety of approaches to prove the importance of emotional intelligence including: neuroscience, biology, and case studies. Yet, some of the directions the author chose to take lost my interest. The case studies could have been abbreviated and maybe the classification of emotions could have been expanded on. The book demonstrated the dire consequences of not learning emotional intelligence and sometimes used extreme examples which seemed unnecessary. However, this pioneering book (albeit somewhat outdated) deserves attention.

For me the book started well with references to Aristotle's "Nicomachean Ethics," making a connection between the wisdom that Aristotle exalted and emotional intelligence. The book went on to explain how the physical components of the brain affect emotional behavior; here the amygdala is explained, which is the control center for emotional behavior, and is referred to throughout the book. This biology and neuroscience clarified how rudimentary emotional behavior is in the human brain.

In part three, the author showed progressive thinking in his belief that the medical profession must consider emotional factors. Since the book's publication, medical schools have agreed with him. On June 10, 2004, the Wall Street Journal reported that graduates from all 126 medical schools in the U.S. will take a standardized test that will rate "bedside manner." According to the article, this test will "gauge what multiple-choice questions cannot: a graduate's ability to communicate with patients..."

In parts Four and Five my interest waned as the author discussed how emotional training can save society. Although the author suggests key improvements to pedagogy, the case studies and extreme examples of what can go wrong with the emotional brain belabored the topic for me. Post Traumatic Stress Disorder is closely analyzed, as is trauma, abuse, and bullies - all valid areas for discussion but beyond what is needed for demonstrating what emotional intelligence is and why it is important. Violence, social aggression, and certain neuroses resulting from emotional problems could have been explained in a shorter section. But the author deserves credit for offering solutions, and has an interesting theory that modernity is the cause for a worldwide trend of melancholy.

I would have liked more of the book devoted to the challenge of defining emotions. Of interest to me was Appendix A because it revealed the classification attempts made for emotions. The section considers a handful of "core" emotions with all other emotions being a blend of these; there also might be families of emotions with many nuances affecting moods and temperament.

This book reveals a big-picture outlook of the human brain and the emotional activity that is an intrinsic part of it. The thesis that emotional intelligence can be more important than IQ is well supported, but the author is not saying that it is necessarily better! (Previous reviewers of the book have created an EQ-versus-IQ contest.) Both are critical facets of intelligence that must work together and neither can be dismissed.

5-0 out of 5 stars You have to try the Emotional Intelligence PowerPoint!
I bought the book along with the recommended Emotional Intelligence PowerPoint, which is just a terrific resource! It's a complete presentation on emotional intelligence (which saved me a lot of work) but the great thing is it plays movie clips right from the presentation to illustrate each of the emotional intelligence skills. My audience really grasped the concept and was entertained enough to give me 100% of their attention for the full hour. Really great!

5-0 out of 5 stars Before it got crowded
Most of the great industrialists had one thing in common; they were able to give credit where credit was due. This is a lost art in the management of humans in today's concentrated environment that depends upon statistics and numbers.

No man or woman ever created a number that wasn't backed by the self discipline that enabled him or her to give the level of commitment that came with the desire to give that commitment. If they do, they fall upon deaf and dumb hearts, and are bound to be used for different uses than the ones intended.

Passionate commitment is the only thing that ever changed a life, or lives, and the main thing that determines success that might be predictable. Without commitment, marriage fail, even if they appear to work. Without commitment, incentives are little help to the people trying to use them to create wealth, for themselves or for others.

Negative commitment alway works worst to produce desirable outcomes because they never carry a reciprocal commitment to get the job done, and to do it well.

The pride of passion and success is the single most important component of a job well done, and a job well loved, by which great things are made possible because of the commitment brought to the job, that is felt within, and rarely without the internal commitment that defines and fuels the task to be done, often with a sense of vision for accomplishment as well as for the harmony that enables teamwork to exist that relies upon it, as opposed to the tyranny that sometimes fuels efficiency and completion of tasks that may be unpleasant but necessary to be done.

A positive outlook is essential to most quality jobs and often underestimated in its power to create powerful results. Among groups, failure to recognize credit where credit is due destroys more groups than not, and strains the ones where it is not present. Groups break down at varying levels, but almost always at the lower levels from the negligence of the upper levels to give that due credit, and to respect its presence as important to any organization. Failure is always a managerial negligence, and false rewards are immediately noticeable to the participants of any group because they deal daily with the results of performance that would be the criteria by which management determines successful performance to offer those rewards. Underlings usually know the score, and often better than management because of its isolation. Misplaced credit is as damaging to organizations as those where it is non-existent since it destroys not only faith but also integrity.

Emotional IQ is far more valuable to the organization for this reason. Maintaining the integrity of the group is crucial to its success, and sometimes, to its survival. Faith is as asset to integrity, but only a part of what makes any organization valuable since better times can be managed, or sustained, during times of hardship, but integrity forms the heart of commitment for most who are associated with, and determine the vitality of the entire organization through bad times or good. There is no replacement when destroyed, either intentionally or accidentally, and few apologies are effective to heal those deep wounds. Relationship or relational discrimination is the distinction that makes the different in any organization, and those which cultivate the image of equity generally do equity. Those that don't suffer the effects of their lack of commitment by revealing their flaws, not only to insiders but also to outsiders. Emotional intelligence often relies upon intuition to determine its presence or absence. ... Read more


23. Getting Everything You Can Out of All You'Ve Got
by Jay Abraham
list price: $17.95
our price: $12.21
(price subject to change: see help)
Asin: 1559275855
Catlog: Book (2000-02-01)
Publisher: Audio Renaissance
Sales Rank: 40971
Average Customer Review: 4.68 out of 5 stars
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Book Description

A trusted advisor to America's top corporations and recognized as one of today's preeminent marketing experts, Jay Abraham has created a program of proven strategies to help you realize undreamed-of success!Unseen opportunities face each of us every day.Using clear examples from his own experience, Jay explains just how easy it can be to find and/or create new opportunities for wealth-building in any existing business, enterprise, or venture.

And just how easy can it be?One entrepreneur took the concept of the ballpoint pen and refined it into a mulimillion-dollar idea: roll-on deodorant.Fred Smith of Federal Express took the methods that banks use for clearing checks to develop an overnight delivery company that has revolutionized the way we do business.Now, what have you seen-- or are going to see-- that you could take and turn to your advantage?

This program focuses on helping you spot the hidden assets, overlooked opportunities, and untapped resources around you, and gives you, and gives you fresh eyes with which to see and capitalize on them.You'll also learn how to adapt and apply these tools to your unique circumstances to maximize your income, influence, power, and success.
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Reviews (109)

4-0 out of 5 stars If You Are in Business, You Could Use This Book
Jay Abraham has had a 25 year career in marketing. You can't be in a field that long and not know what is going on and how to be successful. In this book, Abraham shares all of what he has learned. Reading this book offers a golden opportunity to take advantage of an expert's advice.

His book is full of ideas and information about how you can be more successful in your business. He gives examples of big businesses that increased their profit margins and how they did it, and how you can do the same thing and get the same results as the big boys.

If you have a small business, however, or are just building your business, you can put Abraham's ideas and methods to work starting today. None of the advice is "Pie-in-the-sky" or difficult. The ideas are proven winners.

Abraham's approach is consumer oriented--his theory is if you have happy customers, you will have more business. This shouldn't be anything new or suprising, but in today's rough and tumble busines world, it seems the customer is the last person many businesses think of, yet there is where your profits are.

Each chapter ends with an "Action Steps" segment. These are assignments for you to do, and taking the time to do them will be worthwhile. The book is easy to understand; it comes through with what it promises and suggests ways you can go over what ou already have in assests and opportunities and make more of what you've got.

5-0 out of 5 stars You'll take the cash away in buckets after reading this one.
This has got to be one of the best books on marketing that I've read in a long while. You find yourself sitting back and re-examining your entire business process and easily coming up with ways to attract NEW business from your existing customer or client base.

I easily came up with three full pages of new services to offer my existing clients. Jay is big on creating a Unique Selling Point. The lightbulb went off in my head as soon as I read about his. Putting these ideas into action can be done by anyone.

These services were just sitting here waiting to be discovered -- and I never would have found them without Jay's book. No matter what your business, you will be able to use the ideas in Jay's book. They are broad enough that you can capture the concept and mold it to the way that you do business.

Jay also has a set of tapes on this concept which I strongly recommend. His web site (abraham) has a good preview of his methodology and concepts as well.

5-0 out of 5 stars If I could give one book to anyone....
This guy is truly a master. Hands down... you can't walk away from anything by Jay the same. I can't believe anyone would through criticism at him. There's one guy on here who says a couple things are unrealistic. Man if you don't learn here... you won't learn anywhere. Just check out his site and all the testimonials...unrealistic? Maybe you just don't want to get off your (....) to do anything. Jay can change the way you look at life and business. This book should be sold for $100 at least. The one thing I can say about his work is he can communicate marketing like no one you've ever heard. With his mindset... money does grow on trees.

5-0 out of 5 stars This book is dangerous
If you don't want to change your whole world view on marketing and successful business growth, stay away from this book. If you don't want to be challenged, and prompted into creative, radical, always innovative ways to develop yourself and your approach to new business sales, then leave it well alone. If you do want more success - read it, and grow!

2-0 out of 5 stars Very dissapointing
After reading all the build up and praise of Jay Abraham I was really looking forward to reading this book. Most if not all the marketing ideas he talks about are presented better in other books. The book is in large type and very wordy and quite a few stories and examples. The actual content of the book could be easily condensed by half.
And some of the examples he uses seemed highly unlikely to happen. In the chapter "with a little help from my friends" he tells about a landscaping company using a moving company's customer list. And for the use of the list the landscaping co is estimating to pay the moving co $47,000 in 6 months and every 6 months for life. Examples like that remind me of the get rich stories MLM's tell. They should of left out the chapter on internet marketing, short and only general information. Overall some good information but way way over hyped. I hope his $5,000 seminars are a lot better than this book. "Guerrilla Marketing Attack" has many more specific ideas without all the hype. ... Read more


24. Art of Innovation, The
by Thomas Kelley, Jonathan Littman, Dick Hill
list price: $27.95
our price: $18.45
(price subject to change: see help)
Asin: 1567403794
Catlog: Book (2001-01-16)
Publisher: Brilliance Audio Unabridged
Sales Rank: 204886
Average Customer Review: 5.0 out of 5 stars
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Book Description

Subtitled: Lessons in Creativity from IDEO, America's Leading Design Firm

IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting edge products, reveals its secret for fostering innovative, out-of-the-box thinking across the world of business.

There isn't a business in America that doesn't want to be more innovative and creative in their thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, the general manager of the world-renowned design firm IDEO, Thomas Kelley, takes readers behind the scenes of this wildly imaginative and energized company to reveal strategies and secrets it uses to turn out hit after hit.

IDEO doesn't believe in the myth of the lone genius working away in isolation, waiting for great ideas to strike. The fact is, as Kelley points out, everyone is creative, and the goal at IDEO is to tap into the wellspring of creativity among its employees. How does it do that? First, IDEO fosters an atmosphere conducive to freely expressing ideas, throwing out (most of ) the standard rules, and freeing people to design their workspaces and environment to fit their personalities. It is IDEO's focus on teams that has resulted in its countless innovative breakthroughs - the constant give-and-take among people willing to share ideas and trust in the group process, dubbed "the deep dive" by IDEO. In entertaining anecdotes illustrating some of IDEO's own successes (and mistakes), as well as pioneering efforts at other leading companies, Kelley shows how teamsresearch and completely immerse themselves in every possible aspect of a concept or problem, examining it from the perspective of the companies they are designing for, from the perspective of safety, and from the perspective of consumers.

IDEO has won more awards in the last ten years than any other design firm, and full half-hour Nightline presentation of its creative process received one of the highest ratings in the program's history. Total immersion in The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.
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Reviews (2)

5-0 out of 5 stars Read this Book
I read this book awile back during a vacation and couldn't put it down.I only read no-fiction books and this one was the best I'd ever read.I've never felt compelled to review a book before, but his one was worth it.It was very well written, informative as well as inspirational.It made me want to go work at Ideo.Well worth your time.

5-0 out of 5 stars The Art of Innovation
Thanks Tom! We're just starting a new technology business and we're wanting and needing to create the sort of culture that you have at Ideo. Our industry is dynamic, so if we're not dynamic then we will not succeed. For us that means innovate - deliver true value to our customers - learn - innovate - deliver more value to our customers, in a continuous cycle. You have given us some practical ideas about how we can ingrain innovation into our culture as we grow. Thanks. ... Read more


25. Conscious Business: Transforming Your Workplace (And Yourself) by Changing the Way You Think, Act, and Communicate
by Fred Kofman
list price: $59.95
our price: $37.77
(price subject to change: see help)
Asin: 1564559319
Catlog: Book (2002-04-01)
Publisher: Sounds True
Sales Rank: 455288
Average Customer Review: 4.6 out of 5 stars
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Book Description

Proven Tools for Transforming Your Work Life -

Consciousness, teaches Fred Kofman, is the capacity to observe, choose, and act in accord with your values. And "conscious business" means using that ability at every level of your work: in being aware of the needs of others and expressing your own—in seeing the hidden emotional obstacles that may be holding your team back—in making good decisions under pressure—and even in delving into such "spiritual" questions as "Who am I?" and "What is my real purpose here?" On Conscious Business, you will join this visionary teacher and founder of Leading Learning Communities to master these skills.

Higher Consciousness,Real World Results, What if you walked into your office tomorrow and discovered that others finally understood your work challenges and were ready to help you solve them…that every meeting was valuable…that everyone honored the commitments they made to you…and that your strongest talents were finally being put to use? For more than 10 years, Fred Kofman has helped organizations ranging from small nonprofits to major corporations become "learning communities" with these remarkable qualities. Now, you can learn the five specific skills you need to transform your workplace in the same way.

Becoming more conscious in business requires courage and an open mind. It means putting aside the "right way" in order to discover something better. If you’re ready to make that leap—and start turning your workplace into an adaptive and resilient community that cultivates intelligence, creativity, and integrity in every member — Conscious Business is the place to begin. ... Read more

Reviews (5)

5-0 out of 5 stars Could be called 'Conscious Living'
Fred Kofman does an outstanding of job of teaching the essentials of human interaction; communication, negotiation and implementation. His simple but profound insights are delivered in a converstational style and by the end of the program I felt like I had found a friend who inspired me to become a 'conscious leader'!

5-0 out of 5 stars Learning to be conscious. Learning to be.
Consious Business is a wonderful way to understand that the only way of making our businesses and lives be what we want them to be is by doing the effort of becoming aware, of becoming present and becoming completely responsible players.

3-0 out of 5 stars Interesting
Kofman presents much in the way of interpersonal relations but is weak in grounding his work in current psychological data.
Great sizzle, not much meat.

5-0 out of 5 stars Simply Stated - Profoundly Moving
This book teaches great lessons on interpersonal relationships. Applying these lessons makes you a more real person both to yourself and others.

Want A real shift in the way you see yourself, your family and your co-workers? Give this a listen, you'll be glad you did.

5-0 out of 5 stars Amazing and unique
I got the tapes and I believe this is a masterpiece. The way the concepts are integrated is unique. I strongly recommend this to any business leader seriously interested in living life as a player. ... Read more


26. The 21 Irrefutable Laws of Leadership
by John C. Maxwell
list price: $18.99
our price: $12.91
(price subject to change: see help)
Asin: 0785274766
Catlog: Book (1998-09-18)
Publisher: Nelson Books
Sales Rank: 73817
Average Customer Review: 4.12 out of 5 stars
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Book Description

What would happen if a top expert with more than thirty years of leadership experience were willing to distill everything he had learned about leadership into a handful of life-changing principles just for you? It would change your life.

John C. Maxwell has done exactly that in The 21 Irrefutable Laws of Leadership. He has combined insights learned from his thirty-plus years of leadership successes and mistakes with observations from the worlds of business, politics, sports, religion, and military conflict. The result is a revealing study of leadership delivered as only a communicator like Maxwell can.

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Reviews (138)

2-0 out of 5 stars Good beginning
I liked the book, but like others I was looking for more application than theory. If you can get past Maxwell's logic on how the examples explain EVERYTHING and determine how to apply the laws to your own situation you will do well to read the book. One reason his book doesn't explain how to apply the laws is because he has published numerous video tapes, audio tapes, and other books that you can buy which do explain how to apply them. In the video series on this book each of the "21 Laws" has references listed (which are published by Maxwell, imagine that)which cost hundreds of dollars. If you bought all of them they would cost almost $3000! He has a good system but it is very expensive. THe book is not meant to teach you everything, it is only a beginning. Learning leadership takes a lot of time and money if you are going to learn it from Maxwell.

If he put everything into one book it would be a VERY BIG BOOK and Maxwell wouldn't make as much money as he does from the complete series......

4-0 out of 5 stars This book offers a background for successful leadership.
John Maxwell's hard cover is available on audio cassette. It was a pleasure to listen to it in the car on my way to work. It is filled with bits of wisdom I found very valuable to have in my thinking. The narrator has a steady, pleasant voice. He explains each of the Laws clearly and understandably one at a time, thus allowing the listener to pause at each new law to reflect.

There are many references to founders of popular businesses. I could relate to his success stories of well known companies like McDonald's or Apple Computer.

Maxwell is himself a minister of a church which he built successfully using the laws he describes. Because he is a minister, he has the ability to communicate in layman's terms. The story like manner in which the book is written allows for stress-free listening and easy learning.

I would recommend this book as an excellent supplement to any class in leadership skills or mentoring. It gives the reader a broad base to rely on when dealing with the long range goals.

5-0 out of 5 stars The reality of leading in business
This is an excellent book of legendary leaders and management. We gain the opportunity to see the "big picture", and learn from the successes and failures of others. If you believe that we should always be surrounding ourselves with more wise and experienced people, then this book will make sense to you. I will reiterate that this is not a step-by-step, tips, tricks, or get rich tomorrow book. Whether, you are an entrepreneur or climbing the corporate ladder, this book will help with your vision and relationships in business.

3-0 out of 5 stars On The Soap Box
Zig Ziglar has some good ideas, but the overall advice in this book doesn't offer clear tips to improve leadership skills in the short term. With elections drawing near, it reminds me of a dry, rambling political platform. Check out Rat Race Relaxer: Your Potential & The Maze of Life, it has practical every day advice on how to be the leader of your own life.

5-0 out of 5 stars The most concise and applicable book on leadership
This book is the best book on leadership i've ever read. It seems to me that the negative reviewers of this book misunderstood this book. The book is not meant to go step by step through all 21 laws. The book is meant to tell you what the laws are of leadership, it's ur responsibility to find out how you can use these laws in your life. Honestly the laws are practical and simple and they can be implemented as soon as u understand them just by the way u speak , how much u read, how many seminars you attend and audio training material you listen to. All those things will help increase your lid of leadership but that won't happen until you know what u need to work on and this book pinpoints what a true leader is and does in the world as we know it. ... Read more


27. Only the Paranoid Survive : How to Exploit the Crisis Points That Challenge Every Company and Career (AUDIO CASSETTE)
list price: $27.50
(price subject to change: see help)
Asin: 0553477838
Catlog: Book (1996-09-01)
Publisher: Random House Audio
Sales Rank: 223101
Average Customer Review: 3.79 out of 5 stars
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Book Description

Under Andy Grove's leadership, Intel has become the world's largest chipmaker, the fifth-most-admired company in America, and the seventh-most-profitable company among the Fortune 500. You don't achieve rankings like these unless you have mastered a rare understanding of the art of
business and an unusual way with its practice.

Few CEOs can claim this level of consistent record-breaking success. Grove attributes much of this success to the philosophy and strategy he reveals in
Only the Paranoid Survive--a book that is unique in leadership annals for offering a bold new business measure, and for taking the reader deep inside the workings of a major corporation. ... Read more

Reviews (33)

5-0 out of 5 stars A Perspective From the Inside
Having personally worked (and plan on working for after I graduate from college) for Intel, Corp. Mr. Grove offers some of the insights to the success of Intel. Strategic Inflection Points (SIP) are applicable in any business, but in a high tech world, SIP's tend to occur more often. Mr. Grove, currently also teaching at Stanford Business School, offers examples of SIP's and how he, and Intel, has dealt with these market changing pressures. In addition, through his book, he also gives insight to the type of company, and corporate culture that is present at Intel, and how only through this type of verticle cooperation can a Santa Clara start-up become the techology giant it is today. I recommend this book to anyone who has ever heard of the name "Intel" and discover what it really means to be "Intel Inside"

4-0 out of 5 stars All Fear the Status Quo
Andy Grove has verbalized the mindset that we must all develop to survive in the 21st Century. While his idea of constantly looking over your shoulder has always been applicable, the speed of the Internet economy requires that we do it much more frequently and penalizes us much more quickly if we do not.

Grove does a great job of showing how one man's crises is another's opporuntity and uses the term strategic inflection points to describe these periods of 10x change.

This book is a good reminder for anyone who thinks that what made them successful to this point is any guarantee that they will be successful in the future.

2-0 out of 5 stars Nothing new here
This is something that any first year business student could have written. It is a fast read but it provides no new insights.

2-0 out of 5 stars Want to be a great manager - Go to West Point
I was very dissapointed by this book as a lesson in management. The lessons learned are basic management and military strategy that every CEO should now. i.e. Basic lessons from the book: include understanding the nature of the battlefield (6 forces that affect business), recognizing change (strategic intelligence), listening to the troops in the field, making sure you're not insulated from the bad news, seperate the noise from real intelligence, have the courage to make changes, issue clear orders, re-evaluate and adjust as conditions change, be prepared to replace the top management (not for incompetence, but to get fresh perspectives (change the old guard and the old ways of doing things), Realize that your company runs on the quality of middle management (i,e NCO and junior officers in the military). Give them clear goals and empower them to act. I have a lot of respect for Andy Grove, and the insights into his business was great, but if you want a good management book, read a military strategy manual. There's nothing new here.

3-0 out of 5 stars Good content...a little hard to read.
This was a good book. A little to technical and difficult to read ... Read more


28. Primal Leadership : Realizing the Power of Emotional Intelligence
by Richard Boyatzis, Annie McKee
list price: $35.95
our price: $23.73
(price subject to change: see help)
Asin: 1559277459
Catlog: Book (2002-04-06)
Publisher: Audio Renaissance
Sales Rank: 142970
Average Customer Review: 4.25 out of 5 stars
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Book Description

Daniel Goleman’s international bestseller Emotional Intelligence changed our concept of “being smart,” proving that emotional intelligence—how we handle ourselves and our relationships—matters more than IQ or technical skill in educational success. His next bestseller, Working with Emotional Intelligence, proved that career success also depends primarily on emotional intelligence.

Now, Goleman teams with Richard Boyatzis and Annie McKee, experts on emotional intelligence research, to explore the consequences of emotional intelligence for leaders and organizations. The authors argue that a leader’s emotions are contagious, and must resonate energy and enthusiasm if an organization is to thrive.

Through analyses and examples, the authors show that resonant leaders excel not just through industry savvy but by leveraging emotional intelligence competencies like empathy and self-awareness. They also adopt varying leadership styles—from visionary to coaching to commanding—as the situation demands.

Identifying the ways in which resonant leadership can be learned, the authors show how leaders can groom personal and organizational emotional intelligence to ignite outstanding performance. This audiobook transforms the art of leadership into the science of results.
... Read more

Reviews (52)

4-0 out of 5 stars Leading through Emotions, Intellect and Cognitive Skills
Daniel Goleman, Richard Boyatzis, and Annie McKee first correctly remind us about the importance of dealing with emotions in the workplace. To their credit, Goleman, Boyatzis, and McKee do not downplay the dramatic impact of both intellect and cognitive skills in building a company to last. Goleman, Boyatzis, and McKee then explore the four emotional intelligence dimensions and their associated competencies: Self-awareness, self-management, social awareness, and relationship management. Those capabilities are key to managing others successfully. After exploring each of these four concepts of emotionally intelligent leadership, Goleman, Boyatzis, and McKee apply them to the six types of leadership styles: Visionary, coaching, affiliative, democratic, pacesetting, and commanding. The authors convincingly demonstrate that emotionally intelligent leaders are flexible in their use of leadership styles because some styles are more appropriate than others in specific situations. Emotionally sub-optimal leaders who are willing to improve themselves can learn through self-directed learning and with the help of others how to fill the gaps that separate them from emotionally intelligent leaders. Goleman, Boyatzis, and McKee also explore how to build emotionally intelligent organizations. Ignoring how to deal with the realities of team norms and organizational culture often is a recipe for disaster as Goleman, Boyatzis, and McKee clearly show us. The result is indeed a toxic and rebellious environment that will have a negative impact on both customer and investor loyalty. Finally, Goleman, Boyatzis, and McKee examine the process for sustaining emotionally intelligent leadership over time. To summarize, "Primal Leadership" is a good read that brings an additional dimension of leadership to our attention.

5-0 out of 5 stars Emotionally Sound Bytes
The control board 'Emotion' requires balanced computerised system programming of Thoughts and Actions. How Powerful are emotions that override circumstances with ease! The author focus on four domains of emotional intelligence - self-awareness, self-management, social awareness, and relationship management. At a workplace, Management always stands at cross roads and is hard to understand but you got to slowly convince coz they too need to be Savvy in some areas too. In Primal Leadership, the author emphasis on 'smart leaderships' to cultivate emotionally intelligent savvy leaders.
The development of the four EI competencies initiate leadership qualities that call attention to vision for their organization restricting the commanding and authority style which hinders pace setting reach. The author Daniel Goleman discuss on the research done with Executives who render real life examples. The leaders do need to nurture good feelings and develop human relations in those people whom they lead. Though the concept remains the same like in 'Emotional Intelligence', Daniel Goleman implies to repeat the same rule. Most successful leaders are emotionally intelligent but yet remains problems to tackle with new ideas, diversed fields and more and over, Emotionally being stable to balance to lead the organization to par excellence. Communication is the key to success and that is also one factor that misleads many Leaders to stumble the blocks with the correlated managers and staff. Leaders get 'stalled' and hooked off emotionally knocking off the tolerance of the Executives who no longer stick to the rule of 'grudge & grumbles' - No way, flying them off to check out for better prospects elsewhere as we see these days. Daniel's book is an insight to be Emotionally sound and so if you haven't read his earlier book, sure this is the pick! Go ahead, adopt the Leadership styles!

5-0 out of 5 stars Highly recommended for leadership development
I have to admit, I enjoyed the first half of the book (devoted to personal leadership styles, competencies, and learning) more than the second half (which focuses on organizational development).

I've assigned this book and related exercises to a number of my executive coaching clients. Even if they only breeze through emotional intelligence domains and associated competencies (page 39) and the styles of leadership (summarized on page 55), we have plenty to work with. Clients come back amazed at how often they employ non-resonant styles (and begin to notice the consequences), at how transparent their moods are to others, etc.

One client, hugely successful in prior businesses, wondered aloud if he should "go back" to his former hard-driving (Pace-Setting) style, given his lackluster experience in his current tech start-up using a softer approach.

It helped him to distinguish between his former endeavors (where his teams were highly self-motivated, competent, and connected to one another) and his current endeavor (where there was less intrinsic trust and some questions about competencies on the team). Rather than the often dissonant Pace-Setting style, he realized the need to emphasize more resonant styles, especially some very specific Coaching style interventions to address competency issues. After working together, it wasn't just about "hard" or "soft" styles in business, but about appropriate styles for different situations.

If you're interested in "integral theory" then this is one of of the ones that counts. Here's a quick mapping of models that Primal Leadership explores and how they relate to the the domains of integral theory:

* Self-awareness and self-management map to the subjective world, my world, the world of "I." While "mood" is covered, I would have liked to see more of a distinction between mood (a person's ongoing "climate") and emotions (a person's current reactions or "weather").

* Social awareness and relationship management map to the intersubjective world; the world of business, culture, and relationships, where many rules are unwritten and must be sensed. Social competence is the world of "We."

* The "neuroanatomy of leadership," with its focus on how the brain works and learns, maps to the objective world, the world of physical phenomena and measurements, the world of "It."

Primal Leadership is an easy read, but it's also a great reference, with models that people "get." Highly recommended!

4-0 out of 5 stars We read this book for a class assignment - mixed reviews
We read Primal Leadership: Learning to Lead With Emotional Intelligence by Daniel Goleman, Richard Boyatzis, and Annie McKee. The authors are well educated and actively participate in the organizational field through consortiums, boards, and consulting. Each author has written numerous best selling books, articles, and programs to help leader become great leaders.

The book is broken into three parts: The Power Of Emotional Intelligence, Making Leaders, and Building Emotionally Intelligent Organizations. The main points of The Power of Emotional Intelligence are that leaders are not born, with opportunity and training leaders can be made, and leaders either create resonance or dissonance. Resonant leaders bring positive energy, create excitement and passion for an organizational goal or objective, inspire excellence, and promote collaboration. Dissonant leaders are out of touch with the feelings of others, create emotionally toxic environments, and dispirit by misleading or manipulating. The authors describe four traits that emotional intelligent leaders have in varying degrees: self awareness, self management, social awareness, and relationship management.

The main points of Making Leaders are that many leaders do not get appropriate feedback, training and seminars rarely provide lasting change, and self directed learning is the best way to change behavior. Self Directed Learning is a five step process that address who you want to be, who you are, developing an agenda, practicing, and feedback.

The main points of Building Emotionally Intelligent Organizations are that the most effective teams are those where the leader relinquishes complete control to the team and sustainable changes should be an ongoing process rather than a one time program.

Overall, we felt that the book was well presented. We, each had a different break-through with the book. For instance, one group member felt that the discussion about leaders being made instead of born was beyond prevailing mainstream thinking. Another group member had never heard of the CEO Disease, which describes how, as a leader ascends in power and influence, the quality of feedback diminishes and the leader becomes unable to correctly self assess their effectiveness. Others related to the differences between resonant and dissonant leaders and the realization that many of our leaders are untrained and have no organizational opportunities to grow as a leader.

Our action plan includes making sure that leaders have 360 degree feedback, access to mentors and coaches, establish weaknesses and goals to bridge the gaps between their strengths and weaknesses, and have opportunities both social and professional to practice.

In conclusion, we would recommend this book to some people but not to everyone. The book focused more on theory rather than practice. We would have preferred several different applications of the theories to case studies, and a more in depth discussion of the four main skills used by managers. Overall, the book was relatively easy to follow, but difficult to remain engaged in. There were some discussions about neuroanatomy that some of us found hard to understand and that tended to break the flow of the book. Primal Leadership had great leadership philosophies in it, but we found many of those philosophies were not knew. We agreed that there are other books on the market that are easier to read and provide more application.

5-0 out of 5 stars More connections of "Primal Leadership" and Neuroscience
This is a very interesting and substantial book and I recommend it highly. It illustrates one thing that'd probably be too trivial in the context of child development, yet is very surprising when applied in the context of leadership: a leader would probably be considered autistic if he/she leads by being just intellectually or analytically superior - the leader must connect affectively with troops to be effective, explicitly or implicitly. Having said that, I think the main points can be further elucidated if it spends a bit more time in incorporating more findings from neuroscience. In particular, I find its arguments for the main themes inadequate by just employing brain¡¯s cognitive and emotional functions. In fact, there are two other brain functions that are orthogonal to the fore-mentioned functions, but nonetheless play key roles in the leadership as well: the automatic and controlled function of the brain. Some of leadership behavior can probably be better explained by the following framework: cognitive and controlled, cognitive and automatic, emotional and controlled, and finally emotional and automatic. ... Read more


29. A Healthy Dose of Motivation : Includes 'The Aladdin Factor' and 'Dare to Win'
list price: $24.95
our price: $24.95
(price subject to change: see help)
Asin: 1559276150
Catlog: Book (2000-09-30)
Publisher: Audio Renaissance
Sales Rank: 703436
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Book Description

From the New York Times bestselling authors of the Chicken Soup for the Soul series come two of their most successful and inspirational titles together for the very first time!

How are you doing? Are you just okay or just getting by?Are you striving for personal happiness, creative fulfillment, and professional success in your life? Canfield and Hansen believe that not only are you entitled to have your wishes fulfilled, but you also deserve the very best out of life. A Healthy Dose of Motivation will show you that anything and everything is possible, if you dare to ask for it!

A Healthy Dose of Motivation combines two of Canfield’s and Hansen’s greatest lessons, The Aladdin Factor and Dare to Win, into one magical wellspring of knowledge and inspiration that takes a hard look at the one factor that keeps most of us from realizing our full potential: fear. This program shows that fear can be confronted and overcome simply and effectively by having the willingness and desire to ask for what we want.

Blending the authors’ trademark humor and candor with philosophy and motivational anecdotes, A Healthy Dose of Motivation enthusiastically explains:
• the key points to getting what you want
• how to stop limiting your expectations
• how to deal with rejection
• how to find your true purpose and learn to fulfill it

No matter what kind of obstacles you face, A Healthy Dose of Motivation will convince you that life’s opportunities really are unlimited.
... Read more

30. Whale Done! : The Power of Positive Relationships
by Ken Blanchard
list price: $20.00
our price: $13.60
(price subject to change: see help)
Asin: 0743525906
Catlog: Book (2002-02-01)
Publisher: Simon & Schuster Audio
Sales Rank: 332039
Average Customer Review: 3.82 out of 5 stars
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Book Description

What do employees and coworkers have in common with a five-ton killer whale? A whole lot more than you think, according to the mega-bestselling author Ken Blanchard and his coauthors from SeaWorld. Whales respond best to positive reinforcement. So do humans. In this moving and inspirational new audiobook, Blanchard explains how using the techniques of animal trainers -- specifically those responsible for the killer whales of SeaWorld -- can supercharge your effectiveness at work and at home.

When gruff business manager and family man Wes Kingsley visited SeaWorld, he marveled at the ability of the trainers to lead huge killer whales in performing acrobatic leaps and dives. Later, talking to the chief trainer, he learned their techniques of building trust, accentuating the positive, and redirecting negative behavior -- all of which make these extraordinary performances possible. Kingsley took a hard look at his own often accusatory management style and recognized how some of his shortcomings as a manager, spouse, and father actually diminish trust and damage relationships. He began to see the difference between "GOTcha" (catching people doing things wrong) and "Whale Done!" (catching people doing things right).

In Whale Done!, Ken Blanchard shows how positive reinforcement and redirection can help increase productivity. These techniques are remarkably easy to master and can be applied equally well at home, allowing listeners to become better parents and more committed spouses and have happier personal lives. ... Read more

Reviews (44)

4-0 out of 5 stars A Good Read!
Ken Blanchard of One-Minute Manager fame draws on the positive training techniques that SeaWorld whale trainers use to get their whales to want to perform. Although using whale training as a teaching model is a unique twist on the literature about training and motivating employees, the material itself is not nearly as exotic. Much of it draws upon traditional principles for getting along with others, such as building trust, emphasizing the positive and redirecting undesired actions into more productive channels. If you've read Blanchard's previous book about being aware when people do something right so you can praise them, some of this content will seem familiar, though he says this is his "most important" book. The story line tracks mythical businessman Wes Kingley's discussions with whale trainers who reveal what they do to train their creatures, gradually, carefully and with real warmth. These conversations blow some very basic points up to whale-size, but Blanchard writes with charm. We recommend this splashy manual, the first course in Whale Psyc 101.

5-0 out of 5 stars Another winner from Blanchard
Whenever Ken Blanchard (one of my favorite authors) comes
out with a new book, I usually rush to read it . . . so when I
saw that WHALE DONE! THE POWER OF POSITIVE
RELATIONSHIPS had just been released, I got hold of
a copy and devoured it in one sitting.

You'll be able to do so, too, in that it is real short . . . but
don't be fooled into thinking that there's not a lot of "meat"
contained in its 128 pages . . . Blanchard, along with
coauthors Thad Lacinak, Chuck Tompkins and Jim

Ballard, takes a simple tale and uses it to get you
thinking about how both whales and people perform
better when you accentuate the positive . . . that information
may sound basic, but it is far too often never used.

The story revolves around a gruff manager who visits
SeaWorld and is impressed with how animal trainers
of killer whales can get them to perform amazing
acrobatic leaps and dives . . . he begins to see how
these same techniques could be applied to his
business life, as well as his situation at home . . . in
addition, he learns the difference between "GOTcha"
(catching people doing things wrong) and "Whale
Done!" (catching people doing things right).

I particularly liked the many examples that were used,
and the fact that these could be applied to countless
work and home situations.

There were many memorable passages; among them:
"The point here is that progress--doing something better--is
constantly being noticed, acknowledged, and rewarded.
We need to do the same thing with people--catch them
doing things better, if not exactly right, and praise
progress. That way, you set them up for success and
build from there."

"Killer whales can 'take out' any other animal in the
ocean. We sometimes use that information when we're
working with dog trainers. Some of them scold and yell
at their animals. They use choke chains and sometimes
hit them. When they talk about that kind of treatment, I
ask them, 'If your dog weighed eleven thousand pounds
like Shamu, the whale, how would you treat him? Would
you use a choke collar or smack him around?' I don't
think so."

If you don't hire people on a performance review curve,
why grade them on one?

My only criticism is that some of the material seems
recycled from Blanchard's first bestseller, THE
ONE MINUTE MANAGER . . . but maybe that's not
such a bad thing, in that I still consider this his best
work . . . and a "must" read for anybody who has not
yet had the pleasure of experiencing it.

3-0 out of 5 stars An okay read!
"Whale Done!: The Power of Positive Relationships" by Ken Blanchard talks about the importance of building trust, accentuating the positive side of things and redirecting the energy when mistakes are made. According to Blanchard, it is crucial to provide recognition appropriately to either co-workers or family members. He uses the example of training the killer whale, Shamu at the SeaWorld. When it comes to training killer whales, trainers have to reward the whales when they do something right to reinforce the same behaviors and that it is basically useless to punish killer whales if they make mistakes.

I think this is an okay read because there are basically nothing new here. However, I do like the "training of killer whales" illustrations that help to reinforce what Blanchard is saying - rewarding animals/people appropriately. Like a few reviewers here, I do prefer "Who Moved My Cheese?" and "Fish!" better. I also agree that some of the lines in "Whale Done!" are sort of cheesy. It's basically an okay read.

4-0 out of 5 stars A Good Read!
Ken Blanchard of One-Minute Manager fame draws on the positive training techniques that SeaWorld whale trainers use to get their whales to want to perform. Although using whale training as a teaching model is a unique twist on the literature about training and motivating employees, the material itself is not nearly as exotic. Much of it draws upon traditional principles for getting along with others, such as building trust, emphasizing the positive and redirecting undesired actions into more productive channels. If you've read Blanchard's previous book about being aware when people do something right so you can praise them, some of this content will seem familiar, though he says this is his "most important" book. The story line tracks mythical businessman Wes Kingley's discussions with whale trainers who reveal what they do to train their creatures, gradually, carefully and with real warmth. These conversations blow some very basic points up to whale-size, but Blanchard writes with charm. We recommend this splashy manual, the first course in Whale Psyc 101.

2-0 out of 5 stars Simplistic book that should be no more than an article
Written as a fictional story with unnatural dialogue, very simplistic message, does not even scratch the surface of human motivation. Nothing new here, this would not even be noticed as an article by a popular magazine. A typical example of low content book that is no more than a streched and pumped-up 4-page article. Nuff said. Leave on the shelves. ... Read more


31. Winning in the Game of Life : Self-Coaching Secrets for Success
list price: $18.00
our price: $12.24
(price subject to change: see help)
Asin: 0375407626
Catlog: Book (1999-08-10)
Publisher: Random House Audio
Sales Rank: 500266
Average Customer Review: 3.89 out of 5 stars
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Book Description


"Tom Gegax has a particular talent for making real what others can only imagine."
-Deepak Chopra

Hungry for a different kind of winning? According to entrepreneur Tom Gegax, in the game of life, effective self-coaching is the first step to success that encompasses every aspect of life. Gegax should know, he thought he had it all until a three-ring wake-up call of divorce, cancer, and a business in crisis changed his game forever. Through a self-designed program of personal and professional evolution, Gegax recovered and now enjoys a life rich with family, friends, peak health, and a thriving company.
        Winning in the Game of Life, Gegax's integrated plan, merges the lessons of home and work into lessons of life. This unified approach helps you identify your purpose in life--your guiding mission--and teaches you the strategies that put it in play, including the Seven Take-Action Steps. Strategies for effective communication, better organization, and time competency smooth the way. Self-coaching plans for real wellness of body, intellect, psyche, and spirit plus ten lessons to ensure lifetime learning help keep you on a winning track. Integrating the best of Western business models, mind-body techniques, and spiritual wisdom, Gegax's comprehensive game plan will awaken your true potential and dismantle barriers to a fuller life.
... Read more

Reviews (18)

4-0 out of 5 stars Charming self-help guide for personal improvement.
Tom Gegax has written an easy-to-read book that covers new ground for those of us in the business world. Ever had a series of events that made you believe life might not be worth living? Read about Tom's experiences and learn from the health-sustaining and life-giving techniques he discovered in turning things around for himself, his loved ones and for his company. I wonder what kind of world we'd live in if there were more executive "coaches" at the helms of America's corporations.

Mr. Gegax is hardly alone in dealing with these kinds of struggles. But his is a unique voice in discussing and transforming life's difficulties into opportunities. A "must read" for fast pacers whose lives have suddenly encountered what appear to be too many bumps in the road. Way to go, Tom!

Michael Wieland

5-0 out of 5 stars Life changing
I was drawn to Gegax' book by the glowing enticements of Publisher's Weekly, articles in the New York Times, Fast Company,and a piece that aired on CNBC. After having the pleasure of experiencing his book I was charmed by his ideas. He has a whole new way of looking at and integrating life and work in our modern society. It is beautiful that there is discussion in the book on "Determining Your Mission". Gegax has shared his own story. After determining his life's mission, he has turned his life into one filled with love,and joy. The timing of his book coming into my awareness is perfect for me with the coming of the year 2000. I plan to implement Gegax' "Seven Take Action Steps to Manifest Your Mission" for the new year. It is comforting to know that there is a formula that can act as a quide to help me make my life more fully enriched.

3-0 out of 5 stars Solid
This is an interesting book for someone who is just starting on a personal improvement plan. The best part about it is that Gegax's approach is holistic - he really has a strong understanding of the connection between the mind, body and spirit. The writing style is smooth and the book is easy to read. The concepts all make sense and he gives a clear plan for readers to follow in applying his steps. The parts I found most useful were the first two sections, on personal mission statements and action planning. After that, I found the book was at turns too simplistic and too far out there for me.

The caution I would give people in reading this book is two-fold. First, Gegax writes in a very autobiographical style. I learned more about him and his personal trials and tribulations than I wanted to; I'm the type of reader who prefers more theory and fewer examples. Secondly, as someone who has already read Stephen Covey and a host of other self-help/health authors, I found that alot of what Gegax had to say was old news to me.

This isn't a bad self help book to have. Some people will really value having a book that encompasses physical, emotional and mental health, and the connection between them, in one volume. If you don't mind the oversimplifications that can result in trying to bring such a range of material together, and you're interested in these sorts of issues, you may find the book of value.

5-0 out of 5 stars Planning your work, and working your plan
I heard Tom speak at a business conference in Santa Fe recently and found his ideas very compelling. The book focuses on how to put those ideas into action, and I view it to be an excellent guide for organizing how I think about work, family, friends, emotional & spritual health, etc. As a 48 year old CEO, I have discovered you can help an pld dog pick a new path.

4-0 out of 5 stars A worthwhile read on the Mission Statement alone
I thought the core of the book for me was in the first 2 chapters, where the author expressed the importance of a personal mission statement, writing about his own example as well. After that, I found the book a bit repetitious.

Nevertheless, the mission statement section was a worthwhile read alone, if only to stress the importance of having one for your own personal life. Just like many corporations are starting to have a mission statement, individuals should have a life mission statement. Once this mission statement is determined and articulated, your actions and choices in life can be measured against it. Part of your journey though is to think about and determine your mission statement, a journey/process of self-determination which only you can undergo. ... Read more


32. How to Win Friends & Influence People
by Dale Carnegie
list price: $39.95
our price: $26.37
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Asin: 0671043218
Catlog: Book (1998-10-01)
Publisher: Simon & Schuster Audio
Sales Rank: 136780
Average Customer Review: 4.5 out of 5 stars
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Amazon.com

This grandfather of all people-skills books was first published in 1937. It was an overnight hit, eventually selling 15 million copies. How to Win Friends and Influence People is just as useful today as it was when it was first published, because Dale Carnegie had an understanding of human nature that will never be outdated. Financial success, Carnegie believed, is due 15 percent to professional knowledge and 85 percent to "the ability to express ideas, to assume leadership, and to arouse enthusiasm among people." He teaches these skills through underlying principles of dealing with people so that they feel important and appreciated. He also emphasizes fundamental techniques for handling people without making them feel manipulated. Carnegie says you can make someone want to do what you want them to by seeing the situation from the other person's point of view and "arousing in the other person an eager want." You learn how to make people like you, win people over to your way of thinking, and change people without causing offense or arousing resentment. For instance, "let the other person feel that the idea is his or hers," and "talk about your own mistakes before criticizing the other person." Carnegie illustrates his points with anecdotes of historical figures, leaders of the business world, and everyday folks. --Joan Price ... Read more

Reviews (371)

1-0 out of 5 stars Buy friends and coerce people
This is a very funny book. It's not meant to be, but the ideas it tries to put across are machiavelian, childish and short sighted. The underlying theme is that one should do favours for others in order to receive the same from them: hardly a theme to build friendships on.

If you are currently paying people cash to be your "friend", you might find significant financial savings from the ideas in this book: you could be paying them in plenty of other ways.

It makes a great gag gift: you will find yourself passing this around to read out loud at parties.

5-0 out of 5 stars A Charter Member of My Self-Help Collection
here are a number of KEY books that helped me to develop
the best aspects of myself as a man and as a person. This
book is one of those cornerstones of who I am. It is timeless,
universal, and comprehensive in its coverage of the subject
material.

Other books and self-help products which are on par with this book are:

NEW SEX NOW: Life's Ultimate Pleasure DVD
Giant Steps
Think & Grow Rich
Self Matters
7 Spiritual Laws of Success
Ageless Mind, Timeless Body
THE 4 AGREEMENTS
The Power of Concentration
GODDESS WORSHIP dvd

I believe that anyone who wants to be a great person would do well to study all of the above very sincerely.

5-0 out of 5 stars It won me over.
Just a joy to read, this book is truly a classic. With its timeless stories the author uses to illustrate the principles of getting along with others, this book should be requires reading for all human beings. Other self-help books I liked include "The No-Beach, No-Zone, No-Nonsense Weight Loss Plan, A Pocket Guide To What Works."


5-0 out of 5 stars One of the first how to social skills books
Well, this is the grand dady of all social skills how to books from business to love and romance.I have the old fashioned politically incorrect version and have to re-read it to pick up the important points.

Some people understandably don't like this sort of book.It could make one so superficial to do things by rote all because you want something - but Carnegie himself points this out and scorns selfish motives.

It is ultimately about survival in a tough, competitive world and being genuinely nice to people - which naturally works.Especially good if you want to deal with Americans as Americans already know the lessons of this book and have studied it compared to continentals.

No book can necessarily help you get a top job or win the love of your life, no matter how much they promise to - especially if you mechanically try and follow instructions supplied in them.But for general principles this book is so important.

After all etiquette is something taught by Confucius, the Buddha and many historical personages - and this book has looked at all the greatest books before it came up with its strategies and rules of thumb.

The original book was based on so much research (and I don't really want the update) - that it would repay study.

5-0 out of 5 stars Carnegie is the founder of emotional intelligence
I'm a big emotional intelligence fan, and when I read this book I can't help but see the parallels between Carnegie's thinking and the modern emotional intelligence works. This book, despite it's age, speaks to some of the core truths of how people work and provides excellent strategies for how to connect with other people. Carnegie has a keen understanding of what motivates people and I really enjoyed how succinctly he is able to sum things up and give me a useful way to approach my own life.

My favorite "modern" emotional intelligence book is "The Emotional Intelligence Quick Book" because it includes a free online test where you can measure your own EQ and learn how to better connect with people. ... Read more


33. Principle-Centered Leadership
by Stephen R. Covey
list price: $34.95
our price: $23.07
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Asin: 188321906X
Catlog: Book (2001-10-01)
Publisher: Covey
Sales Rank: 169814
Average Customer Review: 3.88 out of 5 stars
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Book Description

How do we as individuals and organizations survive and thrive amid tremendous change? Why are efforts to improve falling so short in real results despite the millions of dollars in time, capital, and human effort being spent on them? How do we unleash the creativity, talent, and energy within ourselves and others in the midst of pressure? Is it realistic to believe that balance among personal, family, and professional life is possible?

Stephen R. Covey demonstrates that the answer to these and other dilemmas is Principle-Centered Leadership, a long-term, inside-out approach to developing people and organizations. The key to dealing with the challenges that face us today is the recognition of a principle-centered core within both ourselves and our organizations. Dr. Covey offers insights and guidelines that can help you apply these principles both at work and at home -- leading to not just a new understanding of how to increase quality and productivity, but also to a new appreciation of the importance of building personal and professional relationships in order to enjoy a more balanced, more rewarding, and more effective life. ... Read more

Reviews (41)

4-0 out of 5 stars Excellent Book!
Covey's books always leave a positive impression on his readers because they inspire in a practical way that can result in immediate changes. Since everyone is a leader in some regard the audience for this excellent book is widespread. Principles do not discriminate. They work in all circumstances and cultures. Covey helps his readers discover ageless principles and makes their application a logical followup. The analogy of courageous explorers is given for people going into uncharted territories. That's everyone. Each of us face things unique to our lives. Covey encourages people to view these factors positively. Flexibility is essential to living the abundant life he explains. This book is full of insight that helps keep a person focused on living in a maximum way.

5-0 out of 5 stars Corner Stone
I found the book intriguing. The book makes great common sense and has many quotable quotes. The foundation truths about leadership: "The Law of the Harvest"; "Life is one indivisible whole." Organizational ecosystem; four leadership paradigms; efficiency vs. effectiveness; trustworthiness is foundational; and seven chronic organizational problems are examples of a few the important lessons to learn. If you read nothing else this year on leadership, Principle-Centered Leadership is my first and best pick. All other leadership books are commentary. The book is a great read and keeps me well centered in an ever changing world of advice and new techniques.

5-0 out of 5 stars Another winner by Covey---Great addition to 7 Habits
In this great book by Stephen Covey, we learn Covey's philosophy for creating more meaningful relationships and successes in the workplace. something we should be striving to implement throughout business and industry.

Coveys shows us how to implement these techniques in the home and elsewhere and the result is we will be rewarded with happiness and a fulfilling future.

Prior to reading Principle Centered Leadership, I didn't think it was possible to successfully balance my personal, family and professional life.

Principle Centered Leadership is a great addition to Coveys classic 7 Habits of Highly Successful People.

5-0 out of 5 stars Building a team with a solid core
Steven Covey provides the reader a solid roadmap for successful leadership. When leaders with character work with others, they obtain loyalty and inspire the best results. Excellent read.

5-0 out of 5 stars 7 Habits 14 Points
This book brings the 7 Habits of Highly Effective People together with Demings 14 Points. If organizations were to use this methodology, they too would be effective. I recommend this book because it had a profound effect on an organization I was working for.

Can we lead better individual lives and have our corporations apply principles that will take those individuals to higher levels of accomplishment? America applies these principles in most of the best companies, these are enduring principles.

This is a book to read for leaders and teachers in business. ... Read more


34. Napoleon Hill's Keys to Success: The 17 Principles of Personal Achievement
by Napoleon Hill, Joe Slattery
list price: $39.95
our price: $39.95
(price subject to change: see help)
Asin: 1559276258
Catlog: Book (2001-01-01)
Publisher: Highroads Media
Sales Rank: 739450
Average Customer Review: 4.88 out of 5 stars
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Book Description

Achieve success in anything you do—this program shows you how to do it!

World-renowned motivational author Napoleon Hill summed up his philosophy of success in Think and Grow Rich®, one of the bestselling inspirational business books of all time. In Napoleon Hill’s Keys to Success, Hill’s seventeen essential principles of personal achievement are expanded on in detail, with concrete advice on their use and implementation.

In these richly rewarding, full context tapes, you will learn the secrets of:
• filling your life with purpose and direction
• perfecting your personality
• fanning your creative spark
• building self-discipline
• profiting from the Golden Rule
• budgeting time and money
• discovering and preserving the source of all wealth

In this invaluable audiobook, anyone seeking personal and financial improvement will find a wealth of straightforward advice, powerful encouragement, mental exercises, and self-analysis techniques that produce results. In addition to Hill’s many personal true-life stories of the seventeen principles in action, dynamos like Bill Gates, Peter Lynch , and Donna Karan serve as contemporary examples of what can be achieved.

Napoleon Hill’s Keys to Success is an inspiring motivational audiobook that tells people how to fulfill their ambitions and achieve success.
... Read more

Reviews (16)

5-0 out of 5 stars Another Napolean Hill book?
Those were my thoughts as I was browsing books in the business section of my favorite book store. I already read Think & Grow Rich, Law of Success and Success Through PMA. What else could Napolean tell me?

This book is more like having Napolean Hill as your personal coach. It is like a written workshop with exercises and self analysis techniques. Hill also takes each of the 17 principles, dissects them and explains them in more detail than in Think & Grow Rich.

I always tell people that if you are going to buy just one Napolean Hill book, make it Think & Grow Rich. But if you are like me, if you like to feed your mind with good mental protein, then I would add this one on as well. It complements Think & Grow Rich.

For the price of a meal you can create the mental attitude of a champion. Well worth the price.

5-0 out of 5 stars The first true proactive success guru.
"Napoleon Hill's Keys to Success" is one of those books that after you read it you begin to refer to the earlier part of your life as "before I read the book." Even before you finish reading it the first time, you will be a changed person - it's that incredible. I say first time because you will want to read it again and again.

Napoleon Hill's books have been a treasured part of my library. I've recommended this one to others countless times. I consider Napoleon Hill to be one of the earliest "proactive thinkers" in the world.

If you haven't read this book before, get ready for profound wisdom. Napoleon Hill makes it easy to understand that our thoughts are things and have God given powers, far beyond what is commonly taught by others. I can tell you from my own astonishing situations experiences that, "your success really is most definitely determined by what and how you think."

You will find that this exciting book becomes a part of you. Don't hold back - let it happen. In fact, you should spend 10 to 15 minutes every morning focusing your thoughts on the truths of this book, thereby allowing them to seep deep into your subconscious mind. If you do this I guarantee this wisdom will most assuredly bring you the success and abundance you deserve.

Enjoy the book and your new life!

5-0 out of 5 stars Expands on Think & Grow Rich
Although this book should not be compared to Think & Grow Rich, since others already have, all I add is that it expands on the content in Think & Grow Rich. Think & Grow Rich was a great intro to the 17 principles of success and has a lot of content. This book expands on those concepts. Read Think & Grow Rich first, then add this one.

5-0 out of 5 stars Powerful book by Hill
This book is sometimes confused with The Master Key to Riches, also by Napolean Hill but it is a completely different book.

Keys to success offers more in depth information on how to apply the 17 principles of success.

You will learn the secrets of:

* Definitness of purpose
* Creating a positive attitude
* Building your self-discipline
* Organizing your time and energy
* Cultivating creative vision
* Budgeting your money
* Perfecting your personality
* Making good health a habit

* And a whole lot more

Keys to Success is 18 chapters and 233 pages packed with powerful, life changing information. I recommend that you read this book right away with Think and Grow Rich. The mental exercises, self analysis techniques and principles as explained by Hill made a profound impact in my life and they will in yours as well.

Must reading for all serious success students.

5-0 out of 5 stars The 17 Principles of Personal Achievement
When I first saw this book in the book stores, I thought it was just another version of Think and Grow Rich. I me an how many times can Hill cover the same topics? No so. In Keys To Success Hill reveals his 17 essential principles of personal achievement, with concrete descriptions of t heir implementations.

Keys To Success actually goes beyond Think and Grow Rich. A fantastic book by Napolean Hill. And a must read for all achievers. ... Read more


35. Over The Top Moving From Survival To Stability, From Stability To Success, From Success To Significance
by Zig Ziglar
list price: $18.99
our price: $12.91
(price subject to change: see help)
Asin: 0785279733
Catlog: Book (1994-10-05)
Publisher: Nelson Books
Sales Rank: 48673
Average Customer Review: 4.76 out of 5 stars
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Book Description

Drawing on his forty plus years as a world-class motivated speaker, Ziglar shows precisely how to achieve what people desire most from life -- to be happy, healthy, reasonably prosperous and secure, and to have friends, peace of mind, good family relationships and hope.

... Read more

Reviews (21)

5-0 out of 5 stars The best of Zig Ziglar
Zig's popularity didn't really explode until this book was released for the first time in 1993. And most authors choose to refer this book, out of all other ones Zig has written for others to read. Instead of focusing on just pure motivation, Zig teaches the art of living a happy, well-balanced life. The books starts off by raising you out of the trench of depression, then by giving you hope, arming you with a positive attitude and then instructing you with the best goal setting program I have ever read. Some parts of the book in opinion were quite dull and could use more follow up information,
but just the a good orchestra the final product was beautifully composed. If you're looking for a fun, humorous and simple book, I strongly suggest you take a look at Zig's Success for Dummies first, before buying this one. If you have one you do not need the other. The reason I like SFD better is because it combines his books See you at the Top and this one together.

5-0 out of 5 stars excelent book, more than a must read, it is a must do
This book is based on biblical teachings, therefor the infomation that it contains will change your life forever. If you apply yourself and respond to what Zig Ziglar says, your life will change. How do I know that the information in this book works, well I am seeing the proof in my own life. This book will help you to apply GOD's teachings to your everyday life. This book is easy to understand and is very streight forward. I encourage everyone to not only read this book, but to apply these biblical teachings.

5-0 out of 5 stars Right on Target Advice!
"In my own life I always pray for guidance as I choose my goals," writes Ziglar. In the margin I dated it and wrote "I do too." This book contains so much rich, practical, doable wisdom, not wonder it's a classic for achievers. Persistence leads to desired results. He quotes Robert Collier in making the point when he noted, "Success is the sum of small efforts--repeated day in and day out."

Ziglar talks about seeing one's self in the mind's eye as a prelude to accomplishment. "I dreamed overy forty years ago that I would be traveling the world, making speeches to every conceivalbe kind of group. I literally saw myself in front of vast audiences making those talks," he tells us.

On feeding success mentally, he reminds us of the necessity to surround ourselves with people who are going to edify us. He adds, "read good books." This is one such good book. Read it!

5-0 out of 5 stars A message for Andrew Diamond
Dear "Jesus save me from Zig",

Why should the other reviewers have to disclose their faith? That is absolutely ridiculous!!! Christians have the same rights to free speech that other religious groups so freely enjoy without having to put up with that kind of discrimination. If you directed that sort talk to any other group than Christians your review would be considered discriminatory towards the group and potentially racist if the group was predominately of one ethnic background such as muslims or jewish people and in fact it probably wouldn't even get posted. Who do you think you are saying these people have to disclose their religious beliefs? They don't!!! And by the way, it's not as if they are trying to hide it. You make it sound like a right wing conspiracy. Why do you even care? It's obvious this book is written for people who can appreciate motivational speaking and the benefits of a positive mental attitude from a person as successful as Zig Ziglar. I bet your life is just teaming with accomplishments... This book is for people who have the ability to respect other people and their beliefs. I can't even believe that your review got posted!

People like you want free speech as long as it's not from a Christian or conservative point of view. People like you want no discrimination but you discriminate against Christians. People like you want to save whales, spotted owls and bambi but reserve the right to kill an unborn child if it's not convenient to have a child at that point in their life. Do you even realize what a double standard you have? You and your kind want free speech but don't want to hear about anything that goes against your liberal way of life.

1-0 out of 5 stars Jesus save me from Zig!
I bought this expecting motivational insights a la Earl Nightingale, but instead I get a sermon I could hear in any fundamentalist church. I think the other reviewers should have to state their religious beliefs as part of the review process. I bet all the 5 star reviewers are Born Agains. ... Read more


36. FINANCIAL SELF-DEFENSE
list price: $12.00
(price subject to change: see help)
Asin: 0671728164
Catlog: Book (1992-05-01)
Publisher: Sound Ideas
Sales Rank: 1027078
Average Customer Review: 4.73 out of 5 stars
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Reviews (33)

5-0 out of 5 stars Powerful!
Where do I begin? I had a tiny, home-based business at the time, when I bought this book. I lived in a tiny house in a miserable Northern State that I will not mention. At that time, 10 years ago,I had absolutely NO idea what I was doing when it came to my money. I needed serious help! 10 years ago, I bought this book. This book, along with Charles Givens other books, "Wealth without risk" and "MORE Wealth Without Risk" have been my financial bibles for the past 10 years. Along with my own hard work and determination, my business has grown substantially and these books have seriously played a role as a building block for what I now have today. A beautiful home and a pool in sunny, tropical FL. My dream life and dream home. I cannot believe this book is out of print! I still refer to this book today. A few of the topics are outdated for 2000 but the overall message is unavoidable and timeless! "Financial Self Defense...Financial freedom" is NOT a get-rich-quick scheme. It simply covers the financial basics in simple English and is well written. I am guilty of a short attention span and the chapters of "Financial Freedom", "Wealth Without Risk" and "More Wealth Without Risk" are short and to-the-point. Everything from uncrupulous car dealer and life insurance schemes to advice on taking business deductions. I have learned from this book! Scads of simple, down-to-earth answers to common questions you were afraid to admit that you did not know. Alternately, in my opinion, Givens lost his steam with "Super Self". I bought it and was wholley disappointed.

5-0 out of 5 stars How to Win the Fight for Financial Freedom
There is a war going on out there and everyone has their hands in your pockets.

Fincancial Success is WAR and in Financial Self DeFense, the late, great Charles J. Givens offers defensive and offensive stratgies on how to win the war for financial freedom.

For me, by using just some of the insurance strategies was able to save over $... a year on life insurance. I took our family on a wonderful trip to Disney World on a satisfying tax deductible vacation, using just some of the tax strategies.

By using the 10% solution strategy, there is no limit to what we will save by retirement, which will be a lot sooner than what we had initially though, thanks to Givens.

We started and have revised (upwards) our dreams list and know that we can achieve them with the confidence that the Givens strategies has given us.

Also recommend More Wealth without Risk.

5-0 out of 5 stars Read this along with More Wealth Without Risk
This great book by the late, great Charles Givens along with More Wealth Without Risk is all the protecion you need to save yourself from dangerous advice disseminated from brokers, insurance salesmen, car dealers, financial advisors or planners.

Financial Self Defense is actually even more hard hitting that More Wealth Without Risk. One area that I saved was in buying cars. Following the advice in this book, I bought my dream car, sold my old car myself and pocketed nearly $10,000 in savings compared to what I would have spent had I followed conventional wisdom.

Great book Mr. "G". Rest in peace and thank you.

5-0 out of 5 stars Great companion to More Wealth Without Risk
If you have already read More Wealth Without Risk, you probably think you have all of Mr. Givens best strategies. Not so. Financial Self Defense is even better and offers more strategies to reach your financial dreams.

In Financial Self Defense, Givens goes right after banks, brokers, auto salesmen and even the IRS, exposing the schemes and scams perpetrated by these people.

My son was going to buy a car. I loaned him Financial Self Defense and he saved over $6,000 with the advice. A $14 book saved $6,000. Now that's not bad!

Most of us are wasting an easy $1,000 per month in financial mistakes. Givens shows you how to plug up the dike and use that money to invest or improve your lifestyle.

More Wealth Without Risk is excellent and Financial Self Defense is in many ways even better. Read both and prosper.

5-0 out of 5 stars I learned a lot about taxes and I was already tax savvy
I had been for many years an aggressive tax preparer and felt that I know just about everything there was to know about taxes. Givens books Financial Self Defense and More Wealth Without Risk taught me many strategies that I wasn't aware of.

Also recommend SuperSelf, a super personal development book by Givens and Money Mastery another great book on reducing taxes...legally. ... Read more


37. What Southern Women Know That Every Woman Should
by Ronda Rich
list price: $41.25
our price: $41.25
(price subject to change: see help)
Asin: 1567406602
Catlog: Book (1999-10-11)
Publisher: Unabridged Library Edition
Sales Rank: 716602
Average Customer Review: 4.5 out of 5 stars
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Book Description

The allure of Southern women is undeniable. Men are captivated by them, other women are mystified. Even the South's most treacherous enemy, General William Sherman, fell victim to the fluttery charms of a Georgia belle and loved her to the end of his life. So, what does a Southern woman have that other women do not possess?

Simply put, Southern belles survive in a man's world while wrapped in a pouf of flowery femininity and gracious manners. In fact, Southern women often over-emphasize their femininity and use it as one of their most successful tools in business and life.

What Southern Women Know is the business book for women who want to be successful without sacrificing their femininity, good manners, and family-centered traditions and life-style.
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Reviews (99)

5-0 out of 5 stars Splendid First Book, Excellent Second One!
Not realizing that this book existed, I read the sequel first -- What Southern Women Know About Flirting. The Flirting sequel was so wise and witty, I couldn't wait to read the first one. I liked it a lot, too, and can recommend it to any woman who wants to celebrate her femininity or to increase her femininity. It's hilarious in places, thought-provoking in others. While I thoroughly enjoyed it and will be giving it as gifts, I think I have to choose the Flirting sequel as my favorite. In fact, it's probably going to become my favorite book of all time. The ability to flirt is the best accessory that a woman can possess (that and a little fluttering and a lot of flattering!)
How did this woman get so smart? Lots of lessons, apparently. The kind of lessons she shares with her reader in both What Southern Women Know (That Every Woman Should) and What Southern Women Know About Flirting.
I just discovered that she has written a novel so I must now grab my shopping cart and buy The Town That Came A-Courtin'. How funny. In less than a week, I have bought THREE Ronda Rich books but seven days ago, I had never heard of her!
Just goes to show that you never know when you'll dig up a hidden treasure chest.

5-0 out of 5 stars Just What I Needed To Hear!
This book was just what the doctor ordered for me. Thank goodness, I ordered it! I was raised in the South and taught manner and extreme courtesy. However, after graduation, I moved from the South so slowly but surely I got away from the roots of my raising. I'm embarrassed to say that I got away from doing thoughtful things like -- as the book suggests -- taking magazines to families waiting with loved ones at the hospital. I also neglected myself. No more lipstick or mascara. While on a trip back to the South, a friend recommended What Southern Women Know so when I returned, I bought it.
Well, I'm glad I did. It's back to being thoughtful to others and, just as importantly, to myself. Hurray for a book that celebrates Southern womanhood and holds us up for an example to all.

2-0 out of 5 stars Southern women are better than this
If you believe Ms Rich, then what Southern women "know" is thatmen are easily manipulated, shallow, ego-maniacs, who only value women in as much as how good they make them (men) feel about themselves.

We all appreciate thoughtful, kind, positive people and I have met plenty of Southern women and men who fit that description. For the most part I think their charm was sincere.I certainly hope their consideration was not simply a means of getting something they wanted from me.

This is really cynical stuff wrapped in "spun sugar" asMs. Rich would say.I'm not interested in getting what I want if it forces me to live in the affected, inauthentic way Ms. Rich advocates here.

5-0 out of 5 stars The BEST Book About Southern Women
I clicked on to order copies of this book -- one of my all-time favorites -- for gradutation gifts. There's such good advice in this that I think the messages should be shared with young women about to embark on college or career. It is always a favorite graduation gift for me to give. When I read a reviewer who pointed out a couple of things the author had written that seemed to go against the true message of the book, I had to respond. I have read What Southern Women Know so often that the pages are worn so I consider myself a bit of an expert on it. The heart of this book where Miss Rich points out being charming, kind and thoughtful is the essence of this book. Like most Southerners, she has a tongue-in-cheek, self-deprecating sense of humor so it isn't mean-spirited. It's funny in a way that true bred Southerners understand it. A reviewer pointed out that she is from New York and that might be the difference for her. Trust me, it is.
When I read such passages, I chuckled, knowing it was a joke, not true. This book, after all, is listed as a "humor" book and that it is. But it also has a lot of great wisdom and heart in it. If you're Southern, you'll understand completely when you read it. If you're not, just remember: The South is so renowned for its sense of humor that there is actually a term "Southern Humorist". To my knowledge, there isn't terms such as Western Humorist, Midwestern Humorist or Eastern Humorist. I'm not throwing aspersions, just pointing out that what makes this book so adorable is that it is Southern Humor.
Happy Reading!

2-0 out of 5 stars Fun reading, but definitely not words to live by
I bought this book because I wanted some nice, light reading.That I got.I got through the book, but I must admit I could have easily stopped reading it.I do agree with the author, there is something compelling about Southern women.I think their grit and tenacity are wonderful. I also think that her advice to be polite and tactful at all time is a great piece of advice. I am even and old fashioned enough to think it is nice to spoil your man.What I did not care for was what I saw as artificiality to get what one wants, the complete fixation with how one looks on the outside and the advice to seek revenge. There were many passages that talked about stuffing your anger/negative feelings down. Doesn't seem good for us. Also, she talks often about how Southern ladies ostracize women that do not fit in the mold.For all the author's talk about being polite and charming, there was some pretty mean spirited advice in there--always directed at other women, never men. When reading it, I kept thinking about Elaine's line in Seinfeld when she says girls just tease another girl until she develops an eating disorder. Fun reading, but definitely not words to live by. Then again, I don't hale from the South, but from New York.


... Read more


38. Longman Preparation Course for the Toefl Test
by Doborah Phillips
list price: $78.00
our price: $78.00
(price subject to change: see help)
Asin: 0201846772
Catlog: Book (1996-11-01)
Publisher: Addison Wesley Publishing Company
Sales Rank: 622631
Average Customer Review: 5.0 out of 5 stars
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Reviews (3)

5-0 out of 5 stars Goal: to learn English THIS year
I need to learn English THIS year for one way or another but I will learn it.You can write it.

5-0 out of 5 stars Goal: to learn English THIS year
I need to learn English THIS year for one way or another but I will learn it.You can write it.

5-0 out of 5 stars Goal: to learn English THIS year
I need to learn English THIS year for one way or another but I will learn it.You can write it. ... Read more


39. ONE WORLD READY OR NOT: THE MANIC LOGIC OF GLOBAL CAPITALISM CASSETTE
by William Greider
list price: $25.00
(price subject to change: see help)
Asin: 0671575260
Catlog: Book (1997-01-01)
Publisher: Simon & Schuster Audio
Sales Rank: 868390
Average Customer Review: 3.68 out of 5 stars
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Reviews (41)

5-0 out of 5 stars problems of economic globalization are daunting
Greider is clearly one of the very top liberal\populist economic analysts who writes for laypeople today. Greider proves, beyond a shadow of a doubt, that economic globalization as it is practiced today is fraught with contradictions and the potential for disaster. His book is simultaneously alarming and hopeful; the prospects for implementing his common sense reform proposals seem poor in the current conservative political atmosphere, meaning that global deregulation is sure to move even quicker now, causing new and frequent financial crises. The fundamental point in his book are sound: that an unequal income distribution, reinforced by the relocation of capital to low-wage areas, exacerbates a problem of inadequate aggregate demand, making recessions more likely. Greider is quite clear in his belief that a deflation of incomes, economies, and prices is the ultimate consequence of this fundamentally unjust new world economic order. To support his thesis, he takes the reader on a tour of a variety of places all over the globe, showing how, for example, the repression of labor rights in a place as far away as Indonesia contributes to a worsening of the wage-earning potential of first-world middle income workers. Greider is one of the few writers today who offers a genuinely humane and efficient economic vision that the world would be wise to follow. He suggests worker ownership of capital as a middle road between the inequities of capitalism and the disincentives of communism. He points out how transaction taxes on international capital flows would return stability to foreign exchange markets and, more importantly, national economies. He makes clear that the rule of finance capital, as manifest in high real interest rates, is only exacerbating the fundamental capitalist problems. (inadequate demand and excess capacity) Above all else, he makes apparent that economies, like all social institutions, are fundamentally human contrivances, and thus can be favorably altered by a populace with enough imagination to envision a more prosperous, equitable, and environmentally sustainable future. Greider is way left of almost anyone in D.C. today, but he is no communist, as is apparent from a reading of this book. All progressives should read this book, (though it is somewhat complex for those without prior exposure to economics) and use Greider's policy suggestions to pressure the political class to legislate real changes in our global economy so that we can create a more stable, equitable, sustainable, and democratic global community. As a final point, it is very heartening to see someone provide such plentiful evidence for what to me is a self-evident proposition: widely-shared prosperity requires genuine political democratization, everyone and anywhere in this tightly bound global economy.

5-0 out of 5 stars Provocative, Insightful, Compassionate Look at the 3rd Wave
No one writes with more verve, insight, and human compassion than long-time Rolling Stone contributor and Editor William Greider. His perspective always centers on the human cost of social phenomena, and is always heartfelt, compassionate, and extremely well focused. In this book he centers in brilliantly on the ways in which the so-called "Third Wave" of global trading and commerce is poised to transform the social, economic, and political landscape of the countries in which it is being introduced. His writing skills are superb, and the ordinarily dry and stuffy stuff of economics come alive in this highly readable and quite entertaining work. In fact, reviewer Brink Lindsey of the Kirkus Review called this book "the best-written book on the global economy" he had ever read. Ditto, Mr. Lindsey, ditto.

I also agree with his observations calling the prose energized, clear, and sharp. However, I disagree with the negative criticism many other critics and reviewers have voiced concerning Mr. Greider's conclusions herein, which seem to center on the fact that he is not an apologist, fellow-traveler, or celebrant of the new global forces. Indeed, Mr. Greider's perspective is more sanguine, expressing concern of the many ways in which this fundamentally anti-democratic new commerce tends toward becoming a revolutionary & extraordinarily well-focused force literally power-hosing the new wealth generated by this commerce in the direction of the rich and well placed at the expense of almost everyone else.

Who can argue against the observation that we increasingly face an amazing conundrum when in face of the greatest sustained period of prosperity in the last forty years many people at the lower reaches of the socioeconomic spectrum are slipping farther and farther behind, that this prosperity is not acting to level the playing field, but, on the contrary is intensifying the distances and qualitative life styles of the affluent and the poor, or with the observation that consistently the indifferent, selfish and affluent conservative Republicans, ignoring the needs and problems of a majority of others, still demand a substantial tax refund for themselves at the expense of the rest of the populace? The truth speaks for itself in the sense that the governments of the world seem either uninterested or unable to regulate, limit, or meaningfully constrain the powers, policies, or dispositions of the multi-national corporations who now produce, distribute, and control the majority of the world's commercial efforts.

These corporations seem to be primarily motivated by motives much less socially responsive or oriented than they are profit-centered. Unless one actually believes in the silly, self-serving and patently ridiculous nonsense about Adam Smith's 'invisible hand' of the market place, believing that somehow an unregulated and unconstrained world economy will automatically and magically manage and self-corrrect itself through the countervailing forces of the marketplace (can I sell you some of my old lottery tickets?), one must take heed of the plethora of examples one can readily observe concerning the changes in our social, economic, and political environment that stem from the effects of this new 'global economy'.

In summary, Greider argues that the world is headed for a difficult & chaotic set of social & economic circumstances; disastrous levels of industrial plant overcapacity, unmanageable surplus goods, unemployable labor pools, frantic & often irrational stock speculation, unserviceable debts, and chronic massive unemployment. While all may seem to be wonderful to a casual observer watching along the surface, we are in fact skating bravely over the very thin ice of a totally new and revolutionary set of socioeconomic circumstances, and we should hardly be racing across this fragile and frozen expanse so quickly or so recklessly, trusting so blindly in so many anonymous corporate forces that historically have never bothered to concern themselves with the social, economic or political consequences following in the wake of their profit-oriented activities. Given the increasingly random & uncontrollable flow & use of capital, coming to terms with this emerging bulwark of the 'new world order' will be increasingly problematic. His conclusions are similar to those of neo-Luddite authors like Sales Kirkpatrick and Theodore Roszak, who have come to similar conclusions about the increasingly serious situation emerging concerning a technical, commercial, and economic world spiraling out of control. In my opinion, Greider's book is a heaven-sent call to arms; the first issued by a mainstream social critic whose argument we would all do well to consider.

2-0 out of 5 stars His conclusions drive the narrative
"The Storm Upon Us ... everything seems new and strange ... nothing seems certain ... masses of people are tangibly deprived of their claims to self-sufficiency ... this revolution is steadily creating the predicate for its own collapse ... the prospect of an economic or political cataclysm of unknown dimension ... ." These and similar claims are found on just the first two pages of the book. To be fair, Mr. Greider also references the "great fortunes" thrown off by globalization and the fact that millions escape poverty, but right from the start you get the feeling that he is working backwards from his conclusions and choosing his rhetoric and his examples to sell his point of view. It's almost as if Mr. Greider is suggesting that, now that the West has gone through the very sort of radical transformation he describes with shock and dismay, the rest of humanity should just stay where they are at while we in the industrialized world figure out if and how they should reach for the security and the lifestyle that we take for granted. If you are looking to validate an anti-globalization bias you already hold then this may be the book for you, but I think it's fair to say that most readers would like to benefit from Mr. Greider's considerable experience and expertise without having to interpret his selective or overly cynical presentation. In a nutshell, my problem with the book is not that it argues against globalization and is wrong, but that it is as committed to persuasion as it is to education. I chose not to finish the book and will look for a more neutral resource.

5-0 out of 5 stars A Close Look At Globalism
I've been meaning to write about One World, Ready Or Not (1997) by William Greider for some time since I finished reading it a few weeks ago, but it is a difficult book to describe in detail given it's scope and content. I first encountered Greider in the pages of Rolling Stone magazine where he writes about politics and economics and was impressed by his intelligence and rational thinking. Needless to say, he is somewhat liberal and progressive. This book is an excellent look at globalism, especially how economic systems and policies affect the world. Some of these sections are bit difficult to follow, but I found his case studies of different companies and labor movements quite fascinating, especially the section about the airplane industry and Boeing in particular. He explained how Boeing parcels out parts contracts to countries that order airplanes as a sort of kickback for countries doing business with them.

The section about the negative impact of free trade zones on the poor people who work in them is very telling. (For a more comprehensive look at the exploitation of third world workers see Naomi Klein's excellent No Logo, which is a good companion text to this). It is something that has troubled me since I saw a large group of peasant girls lining up at the gates of a textile factory in Cambodia, they looked like they were twelve, it was very Dickensian. The fact that they make around $20 a month for shoes that cost over $100, is absurd to me. I'd like to present some of the suggestions he has for reforming the global economic system, which has been spiraling out of control. All of them seem quite reasonable to me.

1. Tax capital instead of labor.

2. Reform the terms of trade to ensue more balanced flows of commerce, compelling export nations to become larger consumers of the global production.

3. Bring the bottom up-raising wages on the low end as rapidly as possible-by requiring trading nations to honor labor rights.

4. Forgive the debtor-that is, initiate a general write-off of bad debts accumulated by poorer nations.

5. Reform the objectives of central banks so they will support a pro- growth regime instead of thwarting it.

6. Refocus national economic agendas on the priority of work and wages rather than trade or multinational competitiveness, as the defining issue for domestic prosperity.

As Greider mentions, none of the propositions I have suggested is especially radical or even new in historical terms, since they all have been actively employed at one time or another. Nonetheless, I don't really expect to see any of these reforms adopted given the fact that there's no real economic motivation to do so. The problem as Greider states it, is that there is no governing body with the best interests of workers overseeing economic policies. As a result the gap between the haves and have-nots will continue to extend. All in all, a very thought provoking look at global economics.

1-0 out of 5 stars Amateur Opinions in Print
Grieder likes playing the role of a public intellectual- one who cuts through it all to see what is really going on. One who sees all that escapes supposed experts, particularly economists. What he sees is a destructive machine that is out of control. There is no one at the wheel of global capitalism, it is wreaking havoc, and will undo itself. To prove this point he describes capitalism and 'free market theory' with disparaging adjectives. To make his case he needs do explain why these theories are wrong and provide valid evidence. He does neither.

His evidence is at best, anecdotal. At worst it is from questionable or unnamed sources. Discussion of the free market concepts he opposes is almost totally lacking. The author claims that free market economics is unscientific and derides it as 'dogma' and 'a value laden form of prophecy' (p48). But, he tells his audience little about these supposedly false ideas. In fact, he admits (p53) that he does not argue much with this 'dogma'. So he admits to evading a serious discussion of the concepts he slanders.

He speaks in terms of absurdly simplistic supply and demand type reasoning, and mentions arbitrage, but he ignores the real issues that pertain to his subject matter. His chapter on wages and work ignores the issue of labor productivity- he barely mentions it (p67+76). The economic arguments that he dismisses hinge on marginal productivity, but it is not clear that knows anything about this supposed dogma. Instead, he focuses on income distribution between capital and labor. He sees international competition in labor markets as benefiting capital- consumers seem not to benefit from this at all. Later in this book (p122), he stumbles into the notion that competition benefits consumers, but fails to realize that he has damaged his own argument.

Greider claims that the most successful Asian economies rejected Laissez Faire and free markets (p87). But, the most successful postwar Asian economies (including Japan) have some of the freest markets. They have some governmental intervention, but far less than other nations. This is not Laissez Faire in the strictest sense, but who would deny that Hong Kong has a high degree of Laissez Faire? Successful Asian nations developed after considerable (not complete) privatization and deregulation.

He writes that the general claim by economists that free trade benefits people generally and causes only temporary and narrowly focused dislocation (p73) is wrong. His condemnation of trade theory is strong, yet he fails to demonstrate an understanding of important concepts, like the principle of comparative advantage. If he wants to engage in idle conjecture that is fine. But if he is going to claim that the experts are generally wrong, he could at least demonstrate a basic understanding of what the experts actually say.

Greider is fond of labor unions. He employs a simplistic high wages=prosperity argument to argue that labor competition benefits capital only and is per see bad for workers (p59). Efforts to restrict competition do raise wages for some workers. It also renders other workers unemployable (productivity matters) Greider provides an example of this principle in action with his Thailand example of job losses following higher minimum wages (p 70). This contradicts his dismissal of economic theory. Greider also writes much about things like social cohesion, shared responsibility, and collective identity. These are catchy phases, but indicate little more than his own dissatisfaction with current trends. He claims that people are helpless in the face of global capitalism, but voluntary consumer spending drives it. There is 'someone' at the wheel of global capitalism- global consumers.

Greider also has nice things to say about Veblen and Keynes (p51-2). In Veblen's case, there is some reason to show some admiration. Veblen was an interesting, though mistaken thinker. Keynes is a different matter. Greider tries to substitute discredited Keynesian ideas regarding overproduction for sound economic theory. He explains neither theory, provides no relevant evidence, and instead assumes the superiority of the demand-side economics of Keynes. This is mere conjecture rather than argument.

Greider complains that America is the worlds 'buyer of last resort' that absorbs surplus production. We supposedly buy imported VCR's, TV's, cars, beer, and clothing not because we derive consumer satisfaction from these goods. We are desperately trying to prop up global Capitalism by spending beyond our means! This, of course, is doomed to failure because we cannot accumulate debt forever. So he accepts Keynesian theory, which promotes deficit spending, but complains about he practice of deficit spending.

Greider admires Keynes' optimism about the supposed possibility of abundance (p440). Once having solved the economic problem, we can 'become social beings on a larger scale, discarding barbarism' and so on. Instead of private property in capital, we should have universal capital ownership- in other words, socialism. Greider dodges all the economic objections concerning socialism, all the incentive and knowledge problems. Instead he whines about how Capitalism induces 'infantile responses'- the pursuit of self interest and evasion of responsibility for collateral consequences of actions. This all reveals that Greider is merely a utopian dreamer. Limited life spans and physical resources put abundance permanently out of reach. Self interest is a part of human nature. As for evading responsibility, that is what socialism does. It socializes costs. Property rights enforcement under Capitalism forces people to bear responsibility for their actions. Some try to avoid this, but that is a violation of Capitalist ethics, not a consequence of them.

Perhaps his most obvious error is in blaming industrial capitalism for the rise of Nazism (p38). Everybody knows that the treaty of Versailles and hyperinflation wrecked German economy and led to Hitler's rise to power- everybody but Greider.

Grieder derides professional opinion rather than criticizing it. Of course, there is no reason why amateurs cannot criticize professional opinion. But Greider does not do this. He offers conjecture, derision, and utopian fantasies, but no substantive analysis. This book should not be taken seriously. ... Read more


40. 22 Immutable Laws of Marketing: Violate Them at Your Own Risk/Cassette
by Al Ries, Jack Trout
list price: $12.00
our price: $9.00
(price subject to change: see help)
Asin: 1559947608
Catlog: Book (1993-03-01)
Publisher: HarperAudio
Sales Rank: 384486
Average Customer Review: 3.99 out of 5 stars
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Book Description

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.

... Read more

Reviews (72)

5-0 out of 5 stars 'Violate these rules at your own risk!'
A reader of this book said that 'the first law of successful marketing is to read and understand this book'. I agree with that and say that it is a must-read for everyone working in marketing.

I have been working in this field for almost 5 years and I have realised that marketing people tend to have a wide variety of their own ideas about marketing and how to do it. I know that in this field a lot of the success comes from 'the unsual' and 'the uncommon' strategies, but it also comes from certain rules that have to be respected, because a history of more than 25 years proved that they work.

This book is meant to eliminate myths and misconceptions someone might have about the marketing process. Companies spend millions of dollars on marketing thinking that they are chosing the best way to promote their products. But no matter how extraordinary those programs are, sometimes they fail and bring no benefit to the product or the service they promote. The result destroys the identity of the brands, market share decreases, and so do sales. Companies lose a lot of money.

The two authors have a lot of experience in this field and their theories are based clear examples. If marketing people would adjust their promotional programs according to these rules, companies would be much more successful.

There are 22 rules in total, applicable to every field, rules that will make you understand why things are the way they are. It will also help you analyse past experience and decide what was wrong and right and avoid doing the same mistakes in the future.

It is not an academic book . The language and style are accessible to everybody. The authors give a lot of examples from companies' life that will give you a very clear picture of what is going on the market.

Did you know that it is better for a brand to be first on the market than it is to be better? Did you know that the most powerful concept in marketing is owning a word in the prospect's mind?

I recommend this book to everyone who wants to learn more about marketing and become a professional in this field. Together with Kotler's "Marketing Management', the '22 Immutable laws ...' should be the marketing people's Bible to be read every day.
I am sure it will improve your activities and help you achieve more success.

5-0 out of 5 stars The most easy and interesting book about marketing
In general, the book is easy to read, each law is precise and illustrate with many examples that we are familiar with. Therefore anyone who didn¡¦t studying marketing can also understand.
I learned so much from these 22 laws. For instance, it is better to be the first then it is to be better. It is because the first one always becomes generic name of that category and becomes the leading brand. As a result the prospects can easily recall you since yours product or service almost always the first brand into their mind. And that is the author say ¡§Marketing is a battle of perceptions, not products¡¨.
If anyone who wants to explore more about marketing, I highly recommend reading this book and I am sure you can gain a lot of insight from it.

4-0 out of 5 stars A QUICK READ AND A GOOD REFERENCE
The perfect companion volume to The 22 Immutable Laws of Branding. However, I found the laws of marketing to overlap somewhat with the laws of branding. But, hey, who ever said the marketing and branding are mutually exclusive sciences? Or sciences at all, for that matter?

The 22 Immutable Laws of Marketing is an excellent refresher course to overall marketing principles in the form of bite-size sections. A quick read and a good reference.

2-0 out of 5 stars Law 23: There Are No Immutable Laws Of Marketing
If calling any business rule-of-thumb a "law" is a recipe for disaster, claiming it is "immutable" is the proverbial fuse. In "The 22 Immutable Laws of Marketing", authors Al Ries and Jack Trout liken successful marketing to a set of "How To's" or "Tips & Tricks". Adding to the somewhat sketchy structure, the authors (wrongly) predict the demise of many organizations - now successful - that have disregarded their advice. And too often, laws are created as exceptions to those already established, exculpating the authors from any contrary opinion. This is a law, except when... or, unless you... is unacceptable.

Consider the claim that there exists "ominous signs of softness in Microsoft's strategy" for pursuing market share in major software applications categories external to the operating system. At the time of their writing, Ries and Trout point to Microsoft's failure to wrestle the spreadsheet and word processing markets from leaders Lotus and WordPerfect (an example of the Law of Line Extension). Or, consider that "USA Today is the first national newspaper, but it is unlikely to succeed". Time has indeed been cruel to the prophecies of Ries and Trout.

Criticism aside, many good ideas are presented throughout the text, however, at an average of only 6 pages per chapter, few get the recognition they deserve. The Law of Focus (read: positioning) is good advice whereby a firm should own a particular word or phrase in the mind of a customer. But, it would follow that extending a product line to include different items not captured under the firm's "buzz word" could be detrimental to either the new product or the whole firm. Yet, we see Microsoft as a modern-day example to the contrary (and, of course, Microsoft has no catchy buzz word anyway). Perhaps the authors would consider Microsoft a candidate for the Law of the Category - an example of a firm competing in a market they have solely created. At this point, however, applying immutable laws to the problem seems as difficult as correctly guessing the perfect conclusion to a "Choose Your Own Adventure" novel.

For a laugh, the keen reader will notice the four pages of praise that preface the actual content. On five occasions, different individuals make the exact same generic statement, "The 22 Immutable Laws of Marketing is the best book on marketing I've ever read". If there was a Law of Repetition, this book would nail it down (but, there isn't). Whether an amazing coincidence or publisher error, this sets the tone for the rest of the book. If you can't nail the details or correctly predict the application of your laws in practice, don't expect your readers to buy into the theory.

Although two of the greatest modern marketing minds, Ries and Trout have written a tale destined only for the lowest-common denominator. Many of their other works, most notably, "Positioning", are far more comprehensive in their attention to detail and ability to effectively persuade. Too many unfulfilled (or simply wrong) prophecies make this book an "immutable" candidate for the half-off shelf at your local bookstore.

Joshua A. Gerlick

5-0 out of 5 stars Excellent thought-piece coffee table stuff, but some caveats
After 10 years, this still remains a classic work in the marketing field, and perhaps a must-read for anyone in business. And no, unlike many reviewers I do not believe that Ries and Trout have ever managed to redo the glory of this book in their Laws of Branding, Laws of Internet Branding etc.

Don't expect an excruciating marketing treatise with elaborate case studies and What-If scenarios. Expect instead 22 capsules of business wisdom, or "laws" of common sense marketing with some brilliant examples from the real world to prove them. In this, the book excels and is to date the briefest and best argued work I have come across.

However, given the passion with which some reviewers comment about this book I am inclined to offer a caveat -- please don't base your career around it. Although I love thin, in-your-face books such as this (great reading, great examples to bounce off) they also have a fundamental flaw: the fact that they attempt to shove "laws" on to the ever-morphing scaffold of the business of marketing that does not lend itself easily to codification, much less of an "immutable" nature.

It would be a cinch to come up with examples that go against each law in the book if you really wanted.

For instance,

(1) Law of Leadership (better to be first than to be best) can be argued against with the theory of disruptions and how first-mover advantages do not always materialize. Why is WebCrawler not more popular than Google? Because Google is (way) better.

(2) The Law of Sacrifice (that talks about focus, as do a couple of other similar if not redundant laws, including, well, the Law of Focus) would not hold much fizz in the case of many very successful conglomerates, especially in Asian countries. Imagine a company selling everything from oil to fruit juice to IT services, and still being a top brand in a country. Examples abound in China, Hong Kong, India, Japan.

(3) The Law of the Opposite that advocates the definition of your strategy by considering the leader's (also redundant with the Law of the Ladder, which essentially says the same thing) can be argued by giving umpteen examples of companies that shot from being No.2 to being No.1, some times because No.1 filed for Chapter 11. In such cases, emulating the leader could have in fact been detrimental.

Etc.

Anyway, despite redundancies across the laws, and the possiblity of counter-argument against most of them, this is a ripper of a read for the business intent that it was written for, and 10 years after its publication still as charming as it first was.

Highly recommended reading, but keep your discerning senses about you. Noteworthy: Law of Perception (also Law of the Mind), and Law of the Category. ... Read more


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