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81. EVEolution : The Eight Truths
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82. Inner Management: The Importance
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83. Caps for Sale: A Tale of a Peddler,
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84. PowerTalk!: The Master Key to
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85. Self-Esteem and Peak Performance
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86. The Experience Economy: Work Is
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100. The One Minute Manager

81. EVEolution : The Eight Truths of Marketing to Women
by Faith Popcorn, Lys Marigold
list price: $18.00
(price subject to change: see help)
Asin: 1559353392
Catlog: Book (2000-05-01)
Publisher: Soundelux Audio Publishing
Sales Rank: 565040
Average Customer Review: 3.76 out of 5 stars
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Book Description

AMERICA'S LEADING TREND FORECASTER AND BESTSELLING AUTHOR PREDICTS THE NEXT REVOLUTION IN AMERICAN BUSINESS: EVEOLUTION If men and women are different, why do we market to them the same way? Today, women make 80 percent of all purchasing decisions. The time has come, says Faith Popcorn, author of The Popcorn Report and Clicking, two bestselling books on consumer trends, for businesspeople everywhere to realize that you can't succeed in businesswithout successfully marketing to women. Whether you make cornflakes or concrete, pillows or pixels, women should--no, must--be your chief target. Popcorn's prediction: within a decade, the companies that do the best jobof marketing to women will dominate every significant product and service category. Popcorn calls this "EVEolution"--a trend that will redefine the way companies create profitable and lasting relationships with their key consumers--women. Using business case studies, cultural signals, statistical data, and in-depth interviews with CEOs, entrepreneurs, and consumers, Popcorn presents the eight essential truths about marketing to women.

... Read more

Reviews (34)

5-0 out of 5 stars Eliminate Stalled Marketing Thinking -- Become Irresistible
7 Stars *******

I am a big Faith Popcorn fan. That led me to go into reading this book with high expectations. What a great deal it was to have those expectations well exceeded!

Tom Peters first raised the theme of this book in his book, The Circle of Innovation. The vast bulk of most consumer purchases are either made or strongly influenced by women. Stop marketing generally, and be sure you marketing is gender friendly in the broadest sense. But Tom, as a man, could only take that point so far.

Faith Popcorn has really explained it very well. She has identified 8 key principles:

(1) Women link (the marketer's job is to make that easier for women -- witness the success of women-only Web sites)

(2) Serve all of a woman's needs, not just the ones she has part of the day (if she needs convenient ordering, be sure to offer everything she wants to buy conveniently -- take-out foods for all meals)

(3) Women want their needs anticipated (if she has to tell you what she wants, it's all over -- lots of work, stress, home responsibilities and money mean that home spas are doing well)

(4) Use the indirect approach (women prefer to notice things on their own and apply them, rather than getting a direct, hard sell -- women notice institutional appliances in great restaurants and put them into their own kitchens)

(5) Go to her and make it easy (witness the success of at-home direct selling)

(6) Sell one generation of women, and you get the next as well (see how children now dress like adults at a very young age, because Mom and daughter want to look like each other)

(7) Take on a role as a trustworthy adult to help women, and they will link with your brand (GE Financial Assurance provides a mentor role for women entrepreneurs)

(8) All the details matter (organic foods are taking off because they are healthier, even though very expensive).

As interesting as these points are, Faith Popcorn also deserves praise for the superb way she explains her ideas. In the beginning of the book, she has one example of each concept. Then there is a chapter on each principle. The chapter has many examples, and finalizes with one thorough one drawn from her consulting experience. Then, to be sure you've got the point, she takes well-known brands in each chapter and points out what they are NOT doing that they should be.

The crowning glory is a chapter on all of the things that Ron Perelman and Revlon are doing wrong, and compares it with how the brand was run originally. Faith couldn't find much of anything she likes about the Revlon approach. As a matter of fact, the company has done poorly.

But, at a broader level, this book is also about marketing in the 21st century. Although the focus of the book is women, those who market to men will often benefit from following the same advice. Saturn, a role model she describes, is not just appealing to women. Men like to be treated like people, too, when they buy a car. As a loyal Saturn owner, I know the approach worked well with me.

I can hardly wait for her next book! Have a great time as marketers begin to apply these principles, providing a better consumer experience for customers and more business success for their companies.

One trend she did not explicitly address are the many consumer goods companies that are converting to having mostly women in product design and marketing. That should help, too.

5-0 out of 5 stars Faith's Female Friendly Finds!
This book deserves more than five stars!

I am a big Faith Popcorn fan. That led me to go into reading this book with high expectations. What a great deal it was to have those expectations well exceeded!

Tom Peters first raised the theme of this book in his book, The Circle of Innovation. The vast bulk of most consumer purchases are either made or strongly influenced by women. Stop marketing generally, and be sure you marketing is gender friendly in the broadest sense. But Tom, as a man, could only take that point so far.

Faith Popcorn has really explained it very well. She has identified 8 key principles:

(1) Women link (the marketer's job is to make that easier for women -- witness the success of women-only Web sites)

(2) Serve all of a woman's needs, not just the ones she has part of the day (if she needs convenient ordering, be sure to offer everything she wants to buy conveniently -- take-out foods for all meals)

(3) Women want their needs anticipated (if she has to tell you what she wants, it's all over -- lots of work, stress, home responsibilities and money mean that home spas are doing well)

(4) Use the indirect approach (women prefer to notice things on their own and apply them, rather than getting a direct, hard sell -- women notice institutional appliances in great restaurants and put them into their own kitchens)

(5) Go to her and make it easy (witness the success of at-home direct selling)

(6) Sell one generation of women, and you get the next as well (see how children now dress like adults at a very young age, because Mom and daughter want to look like each other)

(7) Take on a role as a trustworthy adult to help women, and they will link with your brand (GE Financial Assurance provides a mentor role for women entrepreneurs)

(8) All the details matter (organic foods are taking off because they are healthier, even though very expensive).

As interesting as these points are, Faith Popcorn also deserves praise for the superb way she explains her ideas. In the beginning of the book, she has one example of each concept. Then there is a chapter on each principle. The chapter has many examples, and finalizes with one thorough one drawn from her consulting experience. Then, to be sure you've got the point, she takes well-known brands in each chapter and points out what they are NOT doing that they should be.

The crowning glory is a chapter on all of the things that Ron Perelman and Revlon are doing wrong, and compares it with how the brand was run originally. Faith couldn't find much of anything she likes about the Revlon approach. As a matter of fact, the company has done poorly.

But, at a broader level, this book is also about marketing in the 21st century. Although the focus of the book is women, those who market to men will often benefit from following the same advice. Saturn, a role model she describes, is not just appealing to women. Men like to be treated like people, too, when they buy a car. As a loyal Saturn owner, I know the approach worked well with me.

I can hardly wait for her next book! Have a great time as marketers begin to apply these principles, providing a better consumer experience for customers and more business success for their companies.

One trend she did not explicitly address are the many consumer goods companies that are converting to having mostly women in product design and marketing. That should help, too.

I suggest that you also think about what trends may emerge for women in the future, and begin to serve the needs that those trends create. For example, families are getting smaller. How can you make your products and services fit the one child family better?

4-0 out of 5 stars Powerful Truths Amid the Fluff and Arrogance
Faith Popcorn's EVEolution lays out some very important, practical principles (she calls them truths) for effectively marketing to women. How one would deliver on the truths of connecting women to each other, marketing to all of her lives, making sure she doesn't have to ask, marketing to her peripheral vision, etc. will be very different for a personal care brand versus money management brand. Nevertheless, if appropriately applied, these truths can make a brand more successful. I have seen results first hand.

The key to getting through this book is keeping the above in mind while wading through what in the end should be considered several minor flaws, even though they tend to dominate the pages of the book.

Notwithstanding several good case examples (e.g., Saturn), the book is filled with an array of very loosely thought out ideas that are so easy to poke holes into, they may leave the reader questioning whether or not following the truths really works.

Faith also, based on my marketing experience, correctly claims that "women don't bond with brands that market to them in an overly aggressive way. A full frontal attack isn't the way to turn a woman on." However, the entire book is presented via an "in your face" approach, which will likely turn off some women (and some men for that matter).

And finally, Faith attempts to make the case that women are superior to men... on all levels. I would agree that women are superior in many aspects, but they are neither superior nor inferior overall. This approach tends to diminish her credibility.

Nevertheless, Faith has keen insight into the way women think and operate. It's really true that "women don't buy brands, they join brands." Therefore, we must do all we can to join our brands in every way possible. Faith's 8 Essential Truths provide unique insight on how to achieve this. Creative, appropriate application of these principles to your band or business is up to you. It actually takes hard work, but as I said before, it will deliver results. For this reason alone, the book is well worth reading.

5-0 out of 5 stars Eveolution's Truth's Still Hold True
When you want to confirm "What do women want?" Faith Popcorn's book still holds true today. Her visionary view confirms what I as a woman, business owner and consultant to women want...sensativity to my needs and marketing that reflects a genuine interest. This book is an easy read and provides great tips and websites that capture a women's broad interests.

5-0 out of 5 stars Highly Recommended!
Ignore the infuriating capitalization and focus on what Faith Popcorn is telling you: Women make 80% of all consumer purchasing decisions. The successful businesses of the future will be those that revamp their marketing strategies to appeal to this mother-of-all demographic groups, Popcorn says. She then lays out a fairly comprehensive plan for doing just that. Rich with case studies of gender-based marketing principles in action, the book is witty, intelligent and convincing. We from [...] recommend it as a must-read in marketing, branding or strategic planning.
... Read more

82. Inner Management: The Importance of High Self-Esteem
by Ken Blanchard, Jennifer James
list price: $14.95
(price subject to change: see help)
Asin: 1555252826
Catlog: Book (1990-09-01)
Publisher: Nightingale Conant Corp (a)
Sales Rank: 722265
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83. Caps for Sale: A Tale of a Peddler, Some Monkeys, and Their Monkey Business
list price: $8.95
our price: $8.06
(price subject to change: see help)
Asin: 0694700045
Catlog: Book (1995-01-30)
Publisher: HarperFestival
Sales Rank: 179046
Average Customer Review: 4.84 out of 5 stars
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Book Description

Caps for Sale, a timeless classic, is now available as a musical narrative on cassette. The memorable melodies and catchy lyrics of the "Caps" songs are simple to learn and easy to sing. Recording artist Ann Marie Mulhearn brings the story to life in a new and mesmerizing way. This easy-to-read and sing-a-long story about a peddler and a band of mischievous monkeys is filled with wonderful background sounds, mischievous monkey music and splendid arrangements. Great for card rides, nap time, bed times or anytime, the musical version of Caps For Sale will have your children listening, reading and singing along again and again. ... Read more

Reviews (32)

5-0 out of 5 stars A truly great kids book!
This is a sweet story of a peddler who sells caps. The illustrations are superb, and the story is fun. The seller carries his supply on his head. (First is own cap, then the...). One day he sits under a tree and when he awakes nearly all the caps are missing! Where did they go? Well, buy this book and read it aloud to your kids and have a great time together.

5-0 out of 5 stars A true classic
This book is well loved by my son and myself.

I love books that have simple pictures that add to the text rather than distract. I like the simple story line. I particularly like that this book can be used as a stepping stone to other activities (acting like a monkey, balancing hats on your head etc.)

The repetitive nature and sing songy words are wonderful for prereading skills. My son loves to act like a monkey stealing my hat as we read this book.

A true classic.

4-0 out of 5 stars A Good Story for the Kids
A timeless tale written in 1940 still attracts young children's attention. This is a very humorous, easy to understand book to read aloud. The story is accompanied with brightly colored pictures that actually tell the story. After reading it through children can re-tell the story by just looking at the pictures.
It is a story that children will pass on to their friends.

5-0 out of 5 stars Give me back my caps!
Caps for Sale is a family favorite. My husband does a wonderful job at making the monkey noises. It's a fun story to act out.

5-0 out of 5 stars fun story
This is a fun story that teaches colors while telling a very funny tale. My son thought it was hilarious when I turned the page and he discovered *what* had taken the peddler's caps. ... Read more

84. PowerTalk!: The Master Key to Personal Transformation (Powertalk!)
list price: $15.95
our price: $10.85
(price subject to change: see help)
Asin: 155927204X
Catlog: Book (1992-06-15)
Publisher: Audio Renaissance
Sales Rank: 200365
Average Customer Review: 4.33 out of 5 stars
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Book Description

A breakthrough in the psychology of personal and professional success!

What are the secrets to creating lasting change and improving your personal and professional life? Anthony Robbins offers a wealth of powerful ideas and strategies that you can use immediately to increase your income, influence others more effectively, improve your health, eliminate your fears and experience more joy and fulfillment every day of your life!

Tape # 1: The master key to personal transformation
Anthony Robbins looks at this most critical element in his success formula and shows you how to transform your perception of yourself to match all the goals that are important to you.

Tape # 2: An interview with Dr. Wayne Dyer
The internationally-renowned author of Your Erroneous Zones and You'll See It When You Believe It shares on a very personal level the insights that have made his books and tapes some of the bestselling self-help tools in the world.

Special Bonus
A booklet summary of highlights from Paul Zane Pilzer's bestseller Unlimited Wealth. A stimulating, challenging study of today's technological and economic realities, and how to make them work for you.
... Read more

Reviews (3)

3-0 out of 5 stars A bit too simple. But inspiring, funny, and empowering¿
In his usual playful, motivating, and exciting tone, Anthony Robbins begins his tape with a question nobody can ever fully answer: "Who are you?"

Robbins presents a simple approach to expansion: the idea that if you want a better life, you need to define who you are right now, and act that way. Eventually, the outside world will begin to reflect what's going on inside via positive reinforcement. In a nutshell, his approach parallels an AA saying: "Fake it till ya make it."

Clearly, Anthony did this himself as an overweight loser years ago, and he presents general evidence that others have as well (drugs addicts who left the drug scene when they no longer defined themselves as drug addicts). Psychologically, he backs up this approach to personal development with the need that we all have to match our behavior to our identity - even if that identity is a negative one. By deciding to expand our identity, we can change our behavior - and ultimately, our destiny.

His message is both empowering, and overly simplistic. Based on one little experience, we often label ourselves - as well as others - stupid, ugly, a failure. By choosing to expand our identity, we can break these distorted barriers. This idea has tons of scientific merit thanks to Albert Ellis, Aaron T. Beck, and Dave Burns. Self-Esteem, by Matthew McKay, also thorougly describes this distortion (Chapter Five: Cognitive Distortions).

At the same time, behavior is not as simple as what one labels oneself, or a matter of reinforcement from the outside world. Unlucky genes, disabilities, and unjust social circumstances often influence the options available to you. Robbins fails to acknowledge this.

Finally, Robbins seems a bit biased towards expansion, achievement, and the traditional symbols of success. Great empowerment can be felt in accepting and embracing your limitations rather than trying to change them. Again, Self-Esteem seems to present a more holistic view of labels based on objectivity and acceptance, while also allowing for expansion and change.

Despite the faults, Anthony Robbins' tape his highly inspiring, motivating and entertaining. He can lift your spirits no matter what's going on. And, he always points you in the direction of possibility rather than limitation - a far more effective paradigm than pessimism.

Ironically, the second cassette is a casual conversation with Dr. Wayne Dyer. Wayne Dyer, as many know, seems to disregard labels altogether. Instead, he solely identifies as a "spiritual being having a human experience." This allows him to transcend any cultural labels while also respecting the limitations of his physical body. It's a more difficult way to identify yourself, but I think it's more empowering.

The interview explains Dyer's evolution as a person, writer, and speaker. He speaks of how he distributed his first book, Your Erroneous Zones and ultimately ended up on the bestseller lists through his own traveling and touring around the country on countless radio stations. In addition, he talks about the lessons his father gave him from his alcoholic lifestyle. The forgiving of his father marked a new journey for him, to the disappointment of his other family members who were fraught with hate. Forgiveness has been a constant theme in Dyer's work, and it seems to stem from that fateful day he forgave his father. In addition, his views on health and his general lifestyle are discussed in a lively, fun, and comedic way. You'll listen to this interview many times - if only for the humor.

I really enjoyed these tapes. They're inspiring, funny, and enlightening. But balance Robbins' optimism with a reading of Steven Pinker's The Blank Slate.

5-0 out of 5 stars best tape I've ever heard
This is the most inspirational tape that I've ever heard

5-0 out of 5 stars Interview with Dr. Wayne Dyer is superb!
As an author, therapist and a college educator I routinely recommend Tony's interview with Wayne Dyer to my students and clients. In fact, I often play that section of the tape for my classes. Wayne Dyer reveals the tremendous work he put into marketing his book YOUR ERRONEOUS ZONES to make it the best selling book of the decade. Nevertheless, it didn't seem like work inasmuch as he was doing what he loved, rather then trying to make money. The tape espouses the myth: Success is merely good luck . . . just ask any failure. If you want to learn to believe in yourself and follow your dream then this interview is for you. I highly recommend the interview to all aspiring authors when I give seminars on "How to Publish Your Book." Very lively and humorous. ... Read more

85. Self-Esteem and Peak Performance
list price: $15.95
our price: $10.85
(price subject to change: see help)
Asin: 1559770295
Catlog: Book (1995-03)
Publisher: Careertrack Inc.
Sales Rank: 127147
Average Customer Review: 4.6 out of 5 stars
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Reviews (5)

5-0 out of 5 stars Great self-esteem booster
This is a great collection of tips and stories to help alter the way we think of ourselves. These tapes give my self-esteem a boost and make the world a better place. The formula of Experience + Response = Outcome is just one of the great ways this tape influences posative thinking. The only down side is that this product isn't sold as a CD.

5-0 out of 5 stars Jack Canfield is my motivational role model
Jack Canfield is my motivational role model and for good reason. Jack is a warm and lovable fellow who believes in people--to do better and be better. I love to listen to these tapes over and over again. They are really motivating. And by the way he's funny too! Zev Saftlas, Author of Motivation That Works

5-0 out of 5 stars Fantastic Self-Help Tapes
I first bought this set of tapes several years ago at an education seminar and it was a valuable investment. Jack Canfield is caring, understanding, knowledgeable and has a great sense of humor. He comes across as a 'real' person who uses teaching examples from his own life and degrees of self-disclosure that help create a 'trust' atmosphere for the listener. He has a speaking manner that puts you at ease and makes you want to listen to everything he has to say. Self-esteem, self-confidence and relating to other people is who we are every day and he helps improve this with techniques for developing and strengthening our 'inner selves'. I've listened to these tapes every 6 months for the last 7 yrs. and I listen to them whenever I am going through a really stressful time. They are uplifting and healing.

4-0 out of 5 stars Excellent Introduction to Books on Tape
This was the first cassette purchase I made, and I was so impressed, I have begun to keep my eyes open for more books on tape. Jack Canfield, well known for his uplifting "Chicken Soup" series, is just as uplifting in voice. The series is very practical, with Jack outlining simple exercises you can do with minimal time, that will improve your outlook. It is true that repetitive listening makes a difference, though I've only gotten through it 4 times completely. He spices his tips up with stories of success, and the fact that it's a taped live seminar, makes it sound like you are really there listening to him in person. The only thing I could do without were the questions at the end, and the section of affirmations did not strike my imagination too strongly, though both of these would be welcomed by other listeners I'm sures.

4-0 out of 5 stars Scrolls of Life's Sea
Going through the tape of Jack Canfield, I found many good tips on how to become more positive and the good thing is his voice reflects the kindness that some other positive thinkers lack. It raises above the average in that respect, even though in the field of the ideas, it is similar to the others. It definitely has its value listening though. I would recommend it. ... Read more

86. The Experience Economy: Work Is Theatre & Every Business a Stage
by B. Joseph Pine, James H. Gilmore, Joseph Pine, Eric Conger
list price: $18.95
our price: $12.89
(price subject to change: see help)
Asin: 1565113500
Catlog: Book (2000-01-01)
Publisher: Highbridge Audio
Sales Rank: 73333
Average Customer Review: 4.29 out of 5 stars
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Book Description

Future economic growth lies in the value of experiences and transformations--good and services are no longer enough. We are on the threshold, say authors Pine and Gilmore, of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers. The Experience Economy offers a creative, highly original, and yet eminently practical strategy for companies to script and stage the experiences that will transform the value of what they produce. From America Online to Walt Disney, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating personal experiences for both consumers and businesses. The authors urge managers to look beyond traditional pricing factors like time and cost, and consider charging for the value of the transformation that an experience offers. Goods and services, say Pine and Gilmore, are no longer enough. Experiences and transformations are the basis for future economic growth, and The Experience Economy is the script from which managers can begin to direct their own transformations. ... Read more

Reviews (28)

5-0 out of 5 stars Nardelli-led bounce gives book its just due
As I write this review on July 29, 2003, I see 'The Experience Economy' is ranked at #624 in's constantly updated sales rankings. Pretty heady for a fairly esoteric business book published in April 1999.

The reason has to do with the latest (August 2003) edition of 'Fast Company' magazine. The editors asked a series of business leaders to pick one "book that matters," noting that "one book can change the direction of a company -- or a career." Bob Nardelli, ex-of GE and now CEO of the Home Depot, chose 'The Experience Economy.'

That's a great thing, because this excellent piece of work really got the short shrift - with its April 1999 publication date, its message of capturing the full potential of face-to-face retail got buried in the tsunami of e-commerce hysteria.

Now that we all recognize the Internet as just another viable sales channel, this fine effort by Pine and Gilmore has a second life. The fact that Nardelli picked it as his one book that matters tells you all you need to know about his vision for the future of Home Depot.

3-0 out of 5 stars The Divergence of Theory and Reality
The book takes a very logical, reasoned approach towards the theoretical next steps of economic expansion. It reasons that margins drive profits and that by constantly searching for higher margin offerings, a company will naturally improve and increase its profitability.

The logic is understandable... Commodity goods have small margins, as they are undifferentiated from each other and relativly easy to reproduce. Manufactured goods take things one step further, providing higher margins due to some level of product differentiation and brand specificity. Above that are Services, where the products don't last long enough to be copied and are customized enough to prevent easy manipulation. The higher margins should lead to higher profitability and better staying power. Fair enough.

Where the book's logic becomes strained, however, is where it strethes out towards the next generation of higher margin offerings, "Experiences." While it is true that experience companies my be able to provide higher margins than can older economy companies, experience companies tend to suffer from a fatal flaw that has infected many of the companies praised in the book. That flaw is the utter lack of repeat business generated by most experience economy companies.

Take two of the companies mentioned in the book as companies to emulate -- Planet Hollywood, the restaurant chain, and Peapod, the online grocery store. Planet Hollywood is under bankruptcy protection, because people are simply unwilling to pay through the nose repeatedly for the same experience over and over again. Peapod ran out of cash and is limping along only after being bought out by a Dutch firm. Hardly two stellar companies to emulate when searching for ever expanding profits.

Throughout the book, by expounding the virtues of ever expanding margins, rather than focusing on goods, services, and 'experiences' that people would be willing to repeatedly pay to have, the authors make the mistake of ignoring the overall forest for the sake of a single tree.

In the real world, experience companies know their limitations and create their pricing scheme to represent that fact. Amusement parks sell season passes for less than the cost of two visits -- acknowledging the fact that people may pay more for experiences, but only once, and repeat business depends heavily on making the repeat worth the cost.

Had the book focused more on successful ways for experience economy companies to thrive, rather than spending its time drolling on about the virtues of failing companies with the right plan, it would have been far more believable and enjoyable.

4-0 out of 5 stars Insightful Look at Business Today
This book definitely makes you stop and think about what today's consumer wants and expects. (In fact, it's easy, just ask yourself what you would want - what you're offering or what Walt Disney is offering). Businesses that don't make a lasting impression, offer an experience for the consumer will eventually go the way of the dinosaur.

5-0 out of 5 stars a fresh and novel view of the current business trends
this book is definitely out of the ordinary: it proposes a novel (to me at least) view of the current economy trends and well illustrate an equivalence between the work environment and the stage of a theatrical play.
Worth reading it.

5-0 out of 5 stars The ultimate product differentiator
This book really opened my eyes, and made me see my service offerings from a customer perspective. I've become incredibly passionate about the experience economy concept, and am constantly looking for real life examples or potential applications.
When I stand in a queue I'm thinking about how I would go about offering the service or product I'm queueing for.
When I speak to the beauracracy that provides me banking or insurance services, I'm forever demanding that they change the impersonal and inflexible way that they engage with me.
If you're looking for a new paradigm in selling what you have to offer, then this is the book for you.
I love it. ... Read more

87. The Oz Principle: Getting Results Through Individual and Organizational Accountability
by Roger Connors, Tom Smith, Craig Hickman
list price: $17.99
our price: $12.59
(price subject to change: see help)
Asin: 1886463832
Catlog: Book (2000-12-01)
Publisher: Oasis Audio
Sales Rank: 372895
Average Customer Review: 4.35 out of 5 stars
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Book Description

"The Oz Principle describes what we’ve all suspected —

that it isn’t just America in crisis, but the American

character. The good news is that Connors, Smith, and

Hickman also describe the ‘yellow brick road’ we must follow

to rebuild the dominant qualities required to achieve

success."— Stephen R. Covey, author of The Seven

Habits of Highly Successful People ... Read more

Reviews (17)

5-0 out of 5 stars Funny thing...this really works!
I was fortunate enough to be captivated by the title of this book when it first appeared in 1994. I read, enjoyed, and applied the principles of this book in my own professional and personal life. Before saying anything more, I strongly recommend this book to anyone who thinks there is room for improvement in their own life. If you believe you can be a better person by becoming more accountable for all your thoughts, feelings and actions, then you need to read this book. The concepts are not subject to the vagaries of time and society. They are simple truths and common sense.

Rereading the latest edition of The Oz Principle has helped cement its rightful place among "easy to read books that pack an impactful message."

The book follows a metaphor with which we are all familiar. This metaphor allows us all to see how easily we get caught in the role of the victim and how easily we play and perpetuate the blame game in our lives.

The Steps to Accountability are placed before the reader in a way that invites him or her to see a situation for what it really is, own his or her role in that situation, solve the challenges presented by the situation and then to finally proactively act on the situation and do whatever needs to be done.

I have recommended this book to hundreds of people over the years. I have yet to have anyone tell me it was a waste of time to read. Most of the time, people tell me how easy it was to read and grasp the concepts within it.

This is truly one of the few books that has proven its worth professionally and personally over time. I rank it among the top ten best books written on how to get the most out of life.

If you believe in personal integrity, if you believe in honor and virtue in the workplace and home, if you think there is room to improve and grow in your life, then this book is for you. You will always be accountable to yourself. Find out how to make the most of your time.

5-0 out of 5 stars Reversing cultures of fear, blame, avoidance and dependency.
Using the Wizard or Oz as a metaphor, the authors convey the idea that a culture of victimization weakens people. The power to overcome victimization and achieve success lies within oneself. For an organization to succeed, employees must become willing to accept individual accountability. The book provides an approach to changing individual attitudes and shows how individuals can implement leadership and a culture of accountability in their own organization. Key action steps of the principle in taking accountability are: see it (the issue); decide to own it; personally work to solve it; and individually commit to do it. This book zeros in on a crucial issue offering a pragmatic approach that links individual and organizational success. The idea of a culture of accountability can be seen as the flip side of the all-to-common cultures of fear, blame, risk avoidance and dependency.

5-0 out of 5 stars Revised, Updated, and Invaluable
In this revised and updated edition, the co-authors share with their reader what they have learned since their book was first published in 1994. Then and now, their objectives are the same: " help people become more accountable for their thoughts, feelings, actions, and results; and so that they can move their organizations to even greater heights. And, as they move along this always difficult and often frightening path, we hope that they, like Dorothy and her companions, discover that they really do possess the skills they need to do whatever their hearts desire."

In this volume, Connors, Smith, and Hickman invoke once again a core concept of a "Line" below which many (most?) people live much (most?) of the time. Theirs is the attitude of victimization: They get stuck on a "yellow brick road" by blaming others for their circumstances; they wait for "wizards" to wave their magic wands; and they expect all of their problems to disappear through little (if any) effort of their own.

What to do? Connors, Smith, and Hickman explain (step-by-step) how to Live Above the Line by assuming much greater accountability for whatever results one may desire. This can be achieved through a four-step process:

"See It": Recognize and acknowledge the full reality of a situation

"Own It": Accept full responsibility for one's current experiences and realities as well as others'

"Solve It": Change those realities by finding and implementing solutions to problems (often solutions not previously considered) while avoiding the "trap" of dropping back Below the Line when obstacles present themselves

"Do It": Summon the commitment and courage to follow through with the solutions identified, especially when there is great risk in doing so

How easy it is to summarize this four-step process...and how difficult it is to follow it to a satisfactory conclusion. (When composing brief commentaries such as this, I always fear trivializing important points.) Connors, Smith, and Hickman have absolutely no illusions about the barriers, threats, and challenges which await those who embark on this "journey" to accountability.

As they indicate in this new edition of their book, they have accumulated a wealth of information during the past decade which both illustrates and reconfirms the importance of making a personal choice to rise above one's circumstances and assume the ownership of what is required to achieve desired results. This is precisely what Theodore Roosevelt had in mind when praising "the man in the arena" and what W.E. Henley asserts in the final stanza of "Invictus":

"It matters not how straight the gate,
How charged with punishments the scroll,
I am the master of my fate:
I am the captain of my soul."

Organizations are human communities within which everyone involved must somehow balance personal obligations to themselves with obligations to others. For me, the interdependence of these obligations best illustrates the importance of the Oz Principle: "Accountability for results at the very core of continuous improvement, innovation, customer satisfaction, team performance, talent development and corporate governance movements so popular today." Connors, Smith, and Hickman go on to observe, "Interestingly, the essence of these programs boils down to getting people to rise above their circumstances and do whatever it takes (of course, within the bounds of ethical behavior) to get the results they want," not only for themselves but also for everyone else involved in the given enterprise.

Connors, Smith, and Hickman cite Winston Churchill's admonition, "First we shape our structures, and then our structures shape us." Were the Steps to Accountability easy to take, if everyone lived and labored Above the Line, there would be no need for this book. There is much of value to be learned from L. Frank Baum's account of the perilous journey which Dorothy and her companions share. What they finally realized -- and so must we -- is that, to paraphrase Pogo, "We have met the Wizard and he is us."

5-0 out of 5 stars Positive Progress!
"We tried for several years to make some basic changes in our Global Manufacturing Group and just couldn't get there. We finally internalized the concept of the accountability process as defined in The Oz Principle. It has really turned us around in the direction we wanted and we're now making the progress we've been trying to make for years."
Bill Smith
Executive Director
Global Manufacturing Services,
Eli Lilly

5-0 out of 5 stars Managerial Effectiveness
"The Oz Principle has really made accountability very easy to understand and has improved our effectiveness in obvious ways. Our entire organization has not only embraced the concept, but has also made it our culture to operate Above The Line. Most importantly, The Oz Principle made it very easy for a new representative joining the organization to quickly understand what Pfizer Pratt Pharmaceuticals is all about, both in terms of our culture and how we operate as a group."
--Dick Reggio
Vice President, Sales
Pratt Pharmaceuticals,
A Division of Pfizer, Inc. ... Read more

88. Free Agent Nation : How America's New Independent Workers Are Transforming the Way We Live
list price: $18.98
our price: $18.98
(price subject to change: see help)
Asin: 1586210580
Catlog: Book (2001-04-01)
Publisher: Time Warner Audiobooks
Sales Rank: 148023
Average Customer Review: 4.56 out of 5 stars
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Book Description

If you’re having a baby, you read What To Expect When You’re Expecting.If you’re considering law school, you read One L. And if you’re thinking about working for yourself, you read Free Agent Nation—Daniel Pink’s contemporary classic about leaving the corporate rat race.

Widely acclaimed for its engaging style and provocative perspective,Free Agent Nation has helped thousands transform their working lives.Now the paperback edition of this business bestseller features an all-new section: a comprehensive 30-page resource guide that explains the basics of working for yourself (how to get started, where to find health insurance, how to market yourself) and includes 101 Free Agent Survival Tips culled from successful solo workers nationwide.Hip and hopeful, Free Agent Nation will change and your thinking – and maybe even change your life.Read it today to free yourself tomorrow. ... Read more

Reviews (45)

5-0 out of 5 stars exceeded my high expectations
Free Agent Nation exceeded my expectations, which were high to begin with. This is not just a drawn-out version of Pink's classic cover story in Fast Company. It reflects extensive research and provides many surprising insights and interesting predictions.

This is not a book you can polish off in an hour or two. It is difficult to convey in a brief review the depth and richness of Free Agent Nation.

Pink demonstrates that free agents are a large and growing share of the work force. He describes some of the economic forces contributing to this phenomenon, but he finds that free agents themselves explain their reasons for leaving the corporate world in psychological terms: a desire for freedom, authenticity, accountability, and flexible concepts of success.

Pink shows that free agents have their own unique perspectives and solutions to such challenges as security, workplace relationships, career advancement, and work-family balance. For example, he describes the way that peer networks are providing the type of career support that formerly came from within large corporations.

Whether you like it or not, the gravitational forces between individuals and large corporations are weakening. In the future, how will business be re-organized? How will the economy function? Daniel Pink asks the big questions, and he comes up with a lot of fascinating answers. I expect Free Agent Nation to become the most talked-about nonfiction book of the year.

4-0 out of 5 stars The Other Side of the Coin
Having been a member of the "free agent nation" since 1987, I read Daniel Pink's book with interest. There is no question that the American work force is undergoing what may be its most significant transformation since the migration from the farm to the factory one century ago.

The author spent a year traveling the country talking with hundreds of these workers. The portrait that emerges is the death of what William H. Whyte, Jr. named "the organizational man" in his 1956 book of the same name. Replacing him or her is the free agent, the home-based business, temp, freelancer or independent contractor. The lure of freedom, authenticity, accountability and self-defined success are luring workers from their cubical farms, stock options and regular paychecks into a life, the author dubs, "of meaning."

There is another side to this migration. Changes in three areas will be required before this migration becomes a powerful demographic influencing the economy and the nation:

1. Tax Changes
2. Access to Capital Markets
3. Attitudes

First, amend tax codes have to give the free agent the same status as the business he or she left. Benefits need full deductibility and ease of implementation. If the country benefits from independents building businesses, the capital gains tax needs to stop being a political football. It makes no sense to sacrifice to build a business unless there is a carrot at the end of the trail. A reduced or no capital gains tax is a powerful inducement.

State tax departments need to stop looking at independents as training grounds for their new agents. I have better things to do with my time than wet-nurse agents-in-training on a fishing expedition.

Second, open capital markets to the free agent. Capital, if available, is expensive for the individual businessperson. Bank loan officers do not or will not understand the difference between pre-tax and after-tax income. Finders access outrageous fees for equity capital.

Pink cites David Bowie's raising $55 million in 1997 collateralized by his song publishing and album royalties as an example of new financing opportunities available to free agents. For those of us who are not as successful David Bowie, this market place is closed. Democratic financial markets to finance startups, expansions and improvements are a necessity if the move to a free agent nation is to become a serious alternative to the bedrock of American work - the large corporation.

Lastly, social attitudes need to change. For a free agent nation to work concepts of the workday and workweek need to change. The free agent works when there is work. Vacations represent an opportunity cost.

Being a free agent is not an easy life, but one I will never leave.

1-0 out of 5 stars Not much more than cheerleading.
Ok¡K.I am not a part of FAN (Free Agent Nation) ¡Kbut as someone who is interested in striking out on my own, this book did not offer much beyond cheerleading. What was said could have been told in far fewer pages. I expected more than just anecdotal research and feel good stories. At the end of every chapter is ¡§The Box¡¨ in which the author includes a summary ¡§The Crux¡¨, a paragraph called ¡§The Factoid, ¡§The Quote¡¨ and lastly ¡§The Word¡¨ which is just a way to get me to recall buzzwords and phrases I¡¦d rather forget, such as Thanksgiving Turkey Model, Free Agent Infrastructure, HOHO, FAN Bonds as well as others.

Many of the footnotes were based off newspapers and magazines, or sources listed in the text appear to be secondhand, or credit was somewhat misleading in the text. For example in Chapter 2 the author gives credit to ¡§Wells Fargo (Bank) study ¡K.¡¨ to give it more credibility but when you look in the footnotes it give the lead credit is given to the an advocacy organization the National Federation of Independent Business along with Wells Fargo. In reviewing their website the research is on NFIB¡¦s letterhead with Wells Fargo also supporting the publications. In his chapter, ¡§The New Time Clock¡¨ on page 105, the author lists studies by the Families and Work Institute and another by a NYU economist and a University of Pennsylvania colleague, but upon further review in the footnotes he lists the sources as a Los Angeles Times article and another in Business Week. The impression is given that he did not read or analyze the original research.

Without defining what a Free Agent is beyond an individual, temp, micro-business it was easy to make a leap and estimate 33 million free agents. If I am a stay at home spouse who sells a few things on eBay, or have a couple of garage sales every year; am I part of Free Agent Nation. I see many hardworking, entrepreneurial, networked free agents everyday, but not at Starbucks or Kinko¡¦s. Each morning as I pass the Home Depot near my house I see many free agents; not many have cell phones, buy high priced coffee, speak English, or have a car. It appears the huge market of what we call ¡§day laborers¡¨ here in California was not included in the author¡¦s FAN census or demographic statistics.

There were few good tips or ideas in the book about health insurance, taxes, and education but the opening dialog in Chapter 17, Putting the ¡¥I¡¦ in IPO: The Path Toward Free Agent Finance¡¨ was a bit laughable. The chapter begins with two different dialogs for a FAN business owner seeking a $50,000 loan from his local ¡§traditional¡¨ bank and another dialogue were the same business owner goes to a financial federation for Free Agent Electricians. Whereas the traditional bank turns him down the Federation of Free Agent Electricians proposes to float him a $50,000 bond. Although this is a fictional account the author does describe why it is impossible today due to regulatory restrictions, the credit risk involved in floating an unsecured bond, or the fixed and marketing costs of floating the bond. While Michael Milken did lend money to the ¡§shaky, or the sagging¡¨ as far as I know he only floated public traded bonds to public traded companies.

As the back cover endorsement by Tom Peters states ¡§Twenty ¡Vfive years from now we¡¦ll still be discussing this book¡¨, I only wish there was a better book out there to discuss. This book is one reason why I read few business books these days; rah, rah.

5-0 out of 5 stars FAN is talking about me ... and us
I've worked as an employee for ten years (5 government, 5 corporate) and have had my own microbusiness for the last seventeen. This book tells it like it is. Now I know why I'm so addicted to personal technology - these are the modern-day equivalents of the tools of production that Marx wrote about. These are the tools of liberation.

I'm an amateur futurist keeping up with big-picture books on social trends since starting with Alvin Toffler's Future Shock in the late sixties to The Third Wave, Free Agent Nation and the Cluetrain Manifesto and many books in between. FAN is a very good book. As a microbusiness owner, it helps me understand myself and my situation better. It gives me LOTS of ideas and inspiration to take advantage of the opportunities that present themselves in this time of transition and economic challenge.

I started my business 17 years ago after reading a great book called Maverick Career-styles: The Way of the Ronin. The writing was on the wall even then - in the mid-eighties. I was willing to take a chance and strike out on my own after ten years of traditional employment because that book gave me a way of seeing that I might be more secure as a wiley and agile independent professional than I would be as a corporate drone in this new world we are living in. Dan Pink speaks my language! Well-written, entertaining and valuable read.

5-0 out of 5 stars I just got this, and am looking forward to reading, but
I had to point something out. Prior to my current career, I was a freelance musican. Every freelancer I know has been living this book their whole careers.

One other reviewer described the point of one chapter as "teams of highly skilled specialists come together to produce a creative product only to disband until the next opportunity draws them again." This describes most concerts/performances/recording sessions ever done.

Being a Free Agent may be a growing idea in "traditional" business, but in the music biz it's been a way of life for generations. And it was part of why I stopped depending on it for a living. No matter how jazzed you are about your work, if you're spending most of your waking time handling all the minutia that lives around the periphery of the act of work itself, it can be all consuming, no matter how fulfilling.

Compared to being a freelancer, having a corporate gig for the past ten years has been a cake walk. Not having to handle payroll taxes, paying for health insurance, dental insurance, vision insurance, having paid vacation, having training paid for, working from home once in a while, not having to reinvent my work relationships every few weeks/months/years - those are all pluses for corporate work.

I know, the steady corporate job is going the way of the dinosour, and I accept that, but let's not forget all the things we got from them that we didn't have to deal directly with, but will now. For those who don't have "hustle" in their genes, it's going to be a tough go. ... Read more

89. The Power of Purpose: Creating Meaning in Your Life and Work
by Richard J. Leider
list price: $17.95
(price subject to change: see help)
Asin: 1574532154
Catlog: Book (1998-02-01)
Publisher: Audio Literature
Sales Rank: 827324
Average Customer Review: 3.33 out of 5 stars
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Book Description

"Purpose" and "calling" seem at first to be grand words, applicable to only a gifted few. But career coach Richard Leider argues that everyone possesses a true calling, as well as the unique talents needed to support it. Filled with useful tools for self-assessment, The Power of Purpose helps readers uncover their own talents and aspirations, and shows how to incorporate "the common sense of soul" into everyday life. Interviews with people of all ages provide inspiring examples of those who have created lives filled with meaning and passion. ... Read more

Reviews (9)

5-0 out of 5 stars Your Simple Truth [....]
In 1999, I read this book 3 times, during what I still say had to have been the worst possible time in my life. It was a time of profound family betrayal, or acceptance of what I didn't want to believe about who my family really is, what they had expected of me for my 43 years of life, and the role that I blindly held. This book was a painfully compelling book for me to read, yet one that had supported me through my crisis, and led me to convert my family history into becoming a public speaker, a gender-based self-esteem coach, and a journalist. Last week, I decided to read this again, as I noticed that I am being invited to events that signal to me that I have made giant steps since reading this book in 1999. I am so excited about writing and presenting tailored training to make a difference in each of my client's lives. I had written so many introspective documents, for so long, that now, even though I continue to introspectively write, I am consciously and unconsciously talking as someone who is here to make a difference in everyone whose life I do touch in some way. I have found a level of peace through reading Richard J. Leider's book that required me to look deeply in my soul and befriend everything about myself. I actually giggle when I reread my journals from 1999, where I had written profound painful feelings that I experienced. I giggle because I see how I weathered my way through living the life I am meant to live. I gave myself or found in myself gifts that I definitely approve of having.

Regardless of where you are in your life, I suggest that you read this book, with a pen in hand to write down what you are thinking and feeling. Accept that this will be scary, at first. Do this, knowing that you deserve to love yourself for all who you are -- you are sent here to make a difference.

3-0 out of 5 stars A Solid Effort!
Richard J. Leider believes everyone needs to find an individual sense of unique purpose. When you have this sense of purpose, you can use it as a central core of direction to guide your life and give it meaning. The book is simply written, easy to understand and targeted to a general audience. However, it also seems quite repetitious, in that the same ideas are explained many different ways. Some of these concepts are quite familiar, echoing some basic ideas about the importance of having a sense of mission, path, and goals, much like Laurie Beth Jones' book, The Path: Creating Your Mission Statement.... Finally, while some readers may respond deeply to Leider's spiritual and religious references, others may find them problematic, given the split in the business community about spirituality in the workplace. We... recommend this book for readers who have not yet considered this mission-focused dimension of life planning and for managers who wish to understand this perspective.

1-0 out of 5 stars Very disappointing
Power of Purpose would make a great magazine article, but there is not enough content here to make a good book. "Creating Meaning in Your Life..." is not what this book is about. There is lots of talk about how important it is to have purpose in your life, but little about how to create it. Mr. Leider has a great reputation -- it must have come from his other books.

5-0 out of 5 stars What a great book!
This book should be in everyone's library. His questions hit home real good, who are you? what are you doing? Where are you going? These are all eternal questions that have crossed everyone's mind. Richard Leider's book addresses these questions, and prompts you to look deep inside yourself to find the answer.

5-0 out of 5 stars You Can/ Deserve to Rise Above The Worst PossibleTrauma
I happened upon the 1985 copy of this book, in a used bookstore, and have read this 3 times, to draw out more of my worthiness, more of my hidden strengths, and to do some things that up to reading this, I secretly believed that I couldn't do. This book is for every human being. I had spent years asking myself what my mission in life was, and years denying myself my right to my mission. Now I have a mission that defines everything that I do, and don't do. It empowers me to separate who I am from who my interlocutor is, to seek kindred spirits, and to never stop growing, according to who I am, and where I am "traveling." I am eternally grateful for this book, for being my guide to my rising above a level of betrayal that others would have prefered I define myself as being limited to. ... Read more

90. How to Talk to Anyone, Anytime, Anywhere : The Secrets of Good Conversation
list price: $12.00
our price: $9.00
(price subject to change: see help)
Asin: 0679436537
Catlog: Book (1994-10-18)
Publisher: Random House Audio
Sales Rank: 462515
Average Customer Review: 3.24 out of 5 stars
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Book Description

We do it every day, but talking to people -- especially people we don't know -- can sometimes be a daunting challenge. Now Larry King, who has talked with everybody from Mikhail Gorbachev to Michael Jordan, shares his secrets of how to communicate confidently and effectively in any situation. Whether you're at a cocktail party, in a job interview, or giving a speech, there are simple techniques for getting your listeners on your side and getting your message across -- and Larry King knows them all.

Larry provides dozens of tips that will help you master the art of conversation in both social and professional settings. He shows you how to break the ice with strangers, what to say at a wedding or a funeral, and how to sell yourself to a prospective employer -- or interview a prospective employee. Finally, as one of the most sought after and highly paid speakers in America, Larry shares his keys to successful public speaking.

With How to Talk to Anyone, Anytime, Anywhere, you, too, can learn to communicate with the assurance and ease that has made Larry King famous around the world as a master of good talk. ... Read more

Reviews (17)

4-0 out of 5 stars Worth looking at, understand what this book will help with
I picked up this book because I have a problem with conversations. I have difficulty talking to people if I don't know them very well. That's one problem, but the real reason I read this book was my other problem: thinking of things to say with people I do know. Larry King (the king of talking) addresses the first problem, but not the second. He gives tips and techniques about how to talk to strangers and how to speak in a business setting. This advice is valuable. There were tips that I found useful, but as a whole, this book did not address what I needed.

Fortunately, this was an interesting book to read as King gives examples and illustrations from his own life and career. He explains things clearly and if I would have been reading this to help me converse with strangers, there would have been more value in reading this book. If you are thinking about reading this book for being able to converse with strangers, I would give this book a try. If you are looking at it for my reason, skip it and try something else.

2-0 out of 5 stars This is mostly a name-dropping kind of book.
This book is enternaining in places, but not particularly helpful in my opinion. Larry King is a master of the bold, rapid-fire question type of interview. In this book, though, he talks about celebrities like himself, with whom he is on first name terms. That's fine for him, but there's not much here that I can use.

4-0 out of 5 stars Talking from experience
This book is not the ideal book to learn how to talk to people, but nervertheless it is a good book to read. Larry King in this book talks of his personal experience, how did he reach his current success, from a boy running around the studio working on any work got to current Larry King - one of the successful people of show business.

2-0 out of 5 stars Back to the basics
Larry King knows how to talk, but that doesn't mean he knows how to teach. This is predictable stuff that only will help those who are in need of basic advice. Save your money and your time.

2-0 out of 5 stars Not so good.
When buying this book, I thought I will master the skills of communication, after all who would be better than Larry King to teach me how to talk?

Unfortunately, I did not gain much of this book. Well I can't blame Larry for not letting out his secrets of communication, he is definitely aware that competitors will read it too!

I recommend How to Win Friends and Influence people instead. ... Read more

91. Coping with Difficult People in Business and in Life
by Robert Bramson
list price: $12.00
(price subject to change: see help)
Asin: 0671617850
Catlog: Book (1986-03-28)
Publisher: Sound Ideas
Sales Rank: 228527
Average Customer Review: 5 out of 5 stars
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Book Description


We've all encountered them: the bullies, the wet blankets, the yea-sayers that never come through. More often than not, we're left fumbling for words, stumbling toward the door...frustrated, enraged or just plain depressed.

Dr. Robert M. Bramson, a psychologist and management consultant, will show you that it is possible to remain sane, dignified and optimistic when dealing with even the most Difficult People. With these lively, insightful dramatizations, you'll learn how to:

* Identify difficult types, from the too-good-to-be-true to the too-hot-to-handle, from the perennial gossip to the eternal clam. * Master the step-by-step procedures that will neutralize any negative or hostile encounter. * Understand your own style of thinking and how it affects your ability to deal effectively with each type.

Maybe you can't turn "Gloomy Gus" into "Pollyanna"...but with the help of Dr. Bramson, you'll prevent the difficult from becoming impossible -- and end "relation frustrations" for good! ... Read more

Reviews (9)

5-0 out of 5 stars the real difficult person is inside you
Most people have difficulty in dealing with certain personality types. An inability to deal effectively with others can cause very serious problems in morale, job performance and self esteem. It has been said that most problems related to losing one's job has more to do with human relations than with job performance per se. As a person who has been fired many times, I can attest to that statement. I've seen incompetent people keep their jobs, but I've seen several people (myself included) lose their jobs over inter-personal conflicts which seem silly in comparison. The more one is able to resolve and or avoid conflicts, the more successful they will be in the long run.

This book divides difficult people into seven different types namely "hostile-aggressives", "complainers", "silent and unreasponsives", "super-agreeables", "negativists", "know-it-all experts" and "indecisives". Each type of behavior is explained and real-world examples of each in action are given. The forte of the book is how it explains how to cope effectively with each type. In my dealings with others, I've found that the coping advice given is right on target. Chances are, any type of difficult person will fit into one of the aforementioned categories. If not, they will be a variation or a combination of two or more of them. The coping methods given in the book are not always easy to implement because they require a lot of practice and may require a great deal of courage. This isn't a book to just read once, the methods must be studied and practiced if you wish to benefit from it.

One of the most interesting things I've discovered when reading this book is that I have fit into some of the categories of difficult people at times. The more effectively I can learn about and fight my own difficult behavior, the easier it will be for me to deal with others who possess the same traits. Regardless of how much one knows about dealing with difficult people, it can still be a battle to implement the methods given in this book. Therefore, coping with difficult people is not about using some simple trick, it's all about confronting the difficult person within each of us.

5-0 out of 5 stars Don't Be Defeated By Those Difficults
Deal more effectively with those difficult people in your life with this practical, easy to implement advice from Robert Bramson. I found this handy little reference guide so useful that I included it in the suggested reading list of my own book titled, Rat Race Relaxer: Your Potential & The Maze of Life by JoAnna Carey.

5-0 out of 5 stars Excellent
Good techniques...but sometime you can come across such difficult people--nothing works. Still this book tells good stuff.

5-0 out of 5 stars Great Book!
extremely detailed explanation of how situations are and how people react, i extremely recommend this book to anyone who has problems with difficult people. A great book, and an author who really knows what he's talking about. I would give it 6 stars if i could :).

5-0 out of 5 stars Excellent Resource
Usually I don't like books of this sort because I find them simplistic. Admittedly this book is written for a general audience, but the author still makes an effort (and succeeds, in my opinion) in distinguishing between people who fit in to one of his types and people who can be difficult at times, but don't quite fit in a specific category. I never had the feeling of "oh, that could be anyone." And the techniques he gave to deal with difficult people were concise and easy to use. He really focuses on the fact that we can't change others, we can only change how we chose to respond, which is vital. A very positive, encouraging, readable book. I've already noticed a difference in my relationships after only a few weeks. ... Read more

92. The West Point Way of Leadership
list price: $15.99
(price subject to change: see help)
Asin: 0553472194
Catlog: Book (1993-12-01)
Publisher: Random House Audio
Sales Rank: 509952
Average Customer Review: 4.5 out of 5 stars
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Reviews (2)

5-0 out of 5 stars A guide to developing value-centered leadership.
Donnithorne has provided a practical and concise work on developingvalue-centered leadership in any organization.He addresses the issues ofleadership within a moral and ethical context by: 1. Reviewing West Point'sapproach to teaching value-centered leadership (which is enjoyable to readabout in-and-of-itself). 2. Providing anecdotal examples from his own lifeas a military engineer who has worked in combat. 3. Providing examples in avariety of practical business settings, many which will be recognized bythe reader. 4. And, providing the reader with a summary of key questionswhich lead to the core of value-driven leadership. Throughout the book,Donnithorne references a wide array of current and past literaturevalidating and providing substance and context for the methods developed byWest Point.

Any individual who has experienced the trials, tribulationsand rewards of leadership will recognize much of the fundamental truthsfound in Donnithorne's effort.

Credibility also comes from Donnithorne'sown experience as a successful military officer, teacher and collegepresident.He is not an academic who has studied leadership patterns, etc. He is a practical, experienced leader who brings depth to his words bysharing interesting and heartfelt anecdotes from his own life.

This is amust read for anyone interested in the moral, ethical and value-centeredaspects of leadership and organizational life.

4-0 out of 5 stars A Good Overview of Military Leadership & Management Style
I enjoyed learning about the Military method of training, developing and teaching people to lead and manage.Based on the synopsis, I was hoping to see how the Military leadership styles worked in the business world.But the examples of business applications were somewhat limited.Overall an interesting book ... Read more

93. The Goal: A Process of Ongoing Improvement
by Eliyahu, M. Goldratt, Jeff Cox
list price: $34.95
our price: $22.02
(price subject to change: see help)
Asin: 1565114086
Catlog: Book (2000-11-01)
Publisher: Highbridge Audio
Sales Rank: 219126
Average Customer Review: 4.4 out of 5 stars
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Book Description

Over 2 million copies sold!Used by thousands of companies and hundreds of business schools!Required reading for anyone interested in the Theory of Constraints.This book, which introduces the Theory of Constraints, is changing how America does business.The Goal is a gripping, fast-paced business novel about overcoming the barriers to making money.You will learn the fundamentals of identifying and solving the problems created by constraints.From the moment you finish the book you will be able to start successfully addressing chronic productivity and quality problems. ... Read more

Reviews (189)

5-0 out of 5 stars Informative and Entertaining
Told in first person in the form of an entertaining novel, Goldratt's "The Goal" is a popular book that explores ideas valuable to managing numerous business situations. We are placed into the life of plant manager Alex Rogo as he faces an immediate production crisis and the threat of plant closure. During a business trip, he has a chance encounter with manufacturing guru Jonah.

Rogo's dialogue with this teacher as he wrestles with his own plant and it's manufacturing problems serves up a rich body of material that requires no background in manufacturing or assembly line processes. It remains interesting even as inventory management, assembly throughput, and bottleneck analyses take place in his quest to keep his plant in business. The use of a hiking trip to discuss fluctuations and dependencies as a scout troop progresses through the woods is superb, making "Herbie" a recognized name among many manufacturers. The book also provides a valuable illustration of the importance and impact of "choosing what to measure," that is, which numbers (production data) one should track to determine the effectiveness of an operation.

Reading "The Goal" is well worth the time for anyone managing a business. Its principles are far-reaching and applicable in a wide variety of situations. Given its popularity, you can pretty much bet that your competitors have read it.

4-0 out of 5 stars The Goal: Book of Plenty or Plenty of Book?
The main objective of the text is to present Goldratt's theory of constraints. The story is meant to present what would otherwise be a boring and dry text in an easy to read, interesting format. As stated in "Here today, wrong tomorrow" by Daniel Butler, many of these types of books are not even opened, much less read. Goldratt actually adds a compelling story, making the book much more palatable, and also better showcasing the natural flow of the theory of constraints. The story is also inspirational, as it details a man who saves his factory and his marriage at once, as well as the moment when he took a six-pack on the hill to overlook his town trying to sort his thoughts. Those real details make Alex much easier to identify with, and make the book a much more interesting read. The inter-office politics and the scout trip are also two really good areas of the book just for the entertainment value. The late night escapades with co-workers are also mildly fun to read, but I especially liked the way that Goldratt hinted at Alex developing feelings for a co-worker before getting back with his wife. A plot twist like that is far more than I expected from the book by simply looking it. I would recommend this book to any students interested in learning about the fundamentals of the theory of constraints or managerial accounting in general. The fluidity of the book (I read it in about 2 days, a shockingly fast rate of page turns for an assigned book) and the general principles behind the book make it a good choice for an introduction to accounting, or at least far better than a textbook. I would also recommend this book to a manager just because knowledge is power. The theories prescribed in this book may or may not work for an individual corporation, but it is at least worth a read because the said manager's company could really benefit from implementing such a system. If the company would not benefit from it, the manager still read a pretty good book.

2-0 out of 5 stars I stopped ready after 33 pgs. & found reviews and summaries
The concept is good. But the marriage details that surround it were TOO MUCH. The points could have been given in overview format and much more concisely stated.

I got tired of this fast, because I don't have time to read it all. I read about 2 books a weeks, but not when I have to sit through a bunch of boring details.

Intead, I like the setup of "Mastering the Rockefeller Habits." The first chapter was designed for executives who won't spend the time reading the whole thing, but instead want an overview to quickly grasp the point of the book. These busy readers are then instructed to find the chapters that they are interested in and read up as needed. I recommend reading the whole book, "Mastering the Rockefeller Habits" but I like the option to read or just review!

Unfortunately, I didn't have this option with "The Goal."

4-0 out of 5 stars Easy read, but tends to drag at end
Straight forward & easy to follow reading. The Theory Of Constraints portion was a bit dumbed down and a the romance thread was a little tiresome, but all in all it was a decent read. The last 50 pages are a complete bore...just kept dragging along so I suggest you close the book once you think the hero has saved the town - you won't miss a thing.

5-0 out of 5 stars The Best Introduction to Operation Management
"Common sense is not so common." -- Voltaire

The beauty of this work is that it is able to distill complex but dry operational management issues and transform them into easy to follow conceptual framework that is both enlightening and entertaining. The solutions to the problems are stated in plain language that appear almost like common sense, but "common sense is not so common."

This book is a must-read for operation consultants, VCs, and restructuring artists. ... Read more

94. Rich Dad's Guide to Investing : What the Rich Invest in, that the Poor and Middle Class Do Not! (Rich Dad's (Audio))
by Sharon L. Lechter
list price: $17.98
our price: $12.23
(price subject to change: see help)
Asin: 1586210378
Catlog: Book (2000-07-01)
Publisher: Time Warner Audiobooks
Sales Rank: 53659
Average Customer Review: 3.58 out of 5 stars
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Book Description

"The rich get richer.The poor get poorer.

We've all heard that complaint many times before.But finally, that long-standing monetary tradition has been shattered, as Kiyosaki explains how even the smallest investor can start benefiting from the investing patterns of the richest folks.

Robert Kiyosaki knows all this first hand.There was a time in the 1980's when he and his wife, Kim, were so cash poor that they were forced to sleep in their car.Today, however, the Kiyosakis are multi-millionaires, and are considered highly sophisticated investors.

Based upon the four tenets of RICH DAD, POOR DAD (are you an employee, self-employed, business owner, or an investor?) the INVESTING GUIDE explains the nuts-and-bolts approach to understanding the real earning power of money, and how you can start cashing today.Along the way, Kiyosaki explains how he's invested his monies as his own wealth has grown over the years." ... Read more

Reviews (143)

5-0 out of 5 stars A must for those who want to be Financially Independent
This book continues from where Kiyosaki left off in Cashflow Quadrant, his 2nd book in the trilogy (now complete with Rich Dad's Guide to Investing).

In his 1st book Rich Dad Poor Dad, Kiyosaki addressed the differences in mindsets between the Rich and the Poor. Then, in his 2nd book Cashflow Quadrant, he spoke on the 4 quadrants from which one can generate income. To be wealthy, Kiyosaki recommended that we learn to generate our incomes from the "B" (Business-owner) and "I" (Investor) quadrant as opposed to the "E" (Employee) and "S" (Self-employed) quadrant.

In his 3rd book Rich Dad's Guide to Investing, Kiyosaki tells how he got started in his investment journey, starting with nothing, and in fact at one stage, with a negative net worth. Most of us, having read his first 2 books, would have wondered if we could have embarked on our journey to become financially independent without much resource at hand. In this book, Kiyosaki shows how anyone can get started and how it does not take money to make money. He teaches how time is more important than money; how investing in one's self and getting an education and experience precedes excessive cash; how having a plan is more important than being in a hurry to make money.

This is not a book for those who want hot tips and quick fixes. This is a book on mindsets. Kiyosaki plants ideas and provides a road-map. The reader must take the first step and learn to navigate his/her own journey.

What I like about this book, is Kiyosaki's concept of being an Ultimate Investor, a "selling-investor". The Ultimate Investor creates deals and businesses that the public hunger for and are willing to pay a premium to acquire a share of. With the internet, it has never been easier to create businesses and deals which one can take public.

As in all his other books, Kiyosaki's book is worth reading again and again. I would also recommend that one reads Robert Allen's Multiple Streams of Income in conjunction with Kiyosaki's Rich Dad's Guide to Investing.

5-0 out of 5 stars RDGTI is the Ultimate Investors Guide
This book is about the 90/10 investor difference. As Kiwosaki explains [quoting Rich Dad] "If you want to be rich, just find out what everyone else is doing and do the exact opposite"RDGTI explains the differences between the 10% of investors who make 90% of the money and the 90% who make only 10% of the money.It's not what they invest in, but how they think.The RDGTI goes against standard, accepted dogma. To me, the greatest revelation was when I realized that by changing my thoughts, as espoused by Rich Dad AND told to Kiwosaki, I could [and did] change my investment results.The average investors philosphy is to not take risks and buy and hold [actually buy and pray--average down]I like the fact that this book is written in an easy to read format. The story telling and metaphors help drive the ideas home. The mental attitude quizzes clears the cobwebs from your head and gets you thinking like an entrepeneur, champion investor. While some of the information is repeated from the RDPD and CFQ--so what? Ever taken a class? Don't teachers review previous material before moving on to newer studies? This book builds on the prior books Kiwosaki and Lechter will tell you some things that you don't want to hear and blow holes wide open on typical misconceptions.So where do you want to be, in the 90% who go nowhere or the 10% who succeed. I have chosen to be inthe 10%. Care to join me? Start by reading this book.

5-0 out of 5 stars Powerfully impacted my investment results
Prior to reading (...and applyiny) the advice in Rich Dad's Guide to Investing I was like a gerbel in a cage going nowhere with my investing. I was loosing money, not making money and my broker wasn't making me feel any better by reminding me that all of his clients were loosing money, everybody is loosing money, the market is down and so on.

I recalled a saying by Will Rogers:

"I am not so worried about the return on my investment as I am on the return of my investment."

Listening to brokers was causing me to loose money.

Rich Dad's Guide to Investing gives you all the keys you need to get to where you want to go. It's not theory, it's how the rich invest. It is how the rich become rich.

I also recommend Rich Dad's Prophecy which since it has been written has been 100% accurate. That is a pretty good batting average. I'd count on the rest to be accurate as well.

If you are serious about making money investing, read and apply Rich Dad's Guide to Investing and Rich Dad's Prophecy my two favorite Rich Dad books after of course Rich Dad Poor Dad.

5-0 out of 5 stars Great advice that really works
If you were one of those 80 million Americans who lost over a trillion dollars following your stock brokers or convential advice, then you will love this book.

While no one has a time machine, we can't correct the past, we can certaintly plan for the future and this great book by Robert Kiyosaki will show you how to do just that---plan for your future and actually make some money investing...and in more than just the stock market too.

CAUTION: Brokers won't like this book and in fact will hope you never read this book, but then, you know why they are called brokers don't you? It's because they are usually broker than you are! The massive downsizing of brokers by so many brokerage firms shows just how valuable these guys really are.

By the way, I also recommend Rich Dad's Prophecy.

I am a fan of Robert Kiyosaki. On the book shelf next to me is his CD and workbook course titled "Choose To Be Rich" (produced by Time Life) bought at a live lecture in 2002 in Fresno, California where he took the time to autograph the course for me after he spoke even though he was trying to get away to get to the airport. So I have made it a point to read all the books he has written as he has walked his talk. In addition to this book, I would recommend that readers have on their bookself to read and constantly refer to "Making Dollars With Pennies: How The Small Investor Can Beat the Wizards On Wall Street," by R. Max Bowser. This book is also by an author who after many years created a system that enables investors to become wealthly over time. It is available used and new on ... Read more

95. 101 Maneras de Mejorar Instantáneamente Su Destreza en la Comunicación
by Jo Condrill, Bennie Bough
list price: $19.95
our price: $19.95
(price subject to change: see help)
Asin: 0966141407
Catlog: Book (2000-01-13)
Publisher: GoalMinds
Sales Rank: 308664
Average Customer Review: 3.29 out of 5 stars
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Book Description

AHORA...101 maneras rpidas y divertidas de expresarse con eficiencia en prcticamente cualquier situacin! Crespo, claramente "como" avisos y tcnicos para ayudar cualquier ser mas efectivo para comunicar inmediatamente.Inclusive en los contenidos avisos para hablar, escuchar, comunicacion sin verbalisarse, y comportamiento que dirige mejores resultos en el trabajo, en el hogar, y en la comunidad. Igualmente efectivo para platicar con su amante o su cliente. ... Read more

Reviews (7)

1-0 out of 5 stars Extremely unhelpful
I bought this book, hoping to learn something new about communication skills, what I found was a list of common sense every day advises, which I'm sure everyone is familiar with, this book did not help me at all, it would probably help someone who came out of jungle, for this book is as basic as they come.

1-0 out of 5 stars No help
When I purchased this book, I was expecting to find new ways to improve my communications instantly. What I got from this book was a list of common sense items. Only about 10 % of this book helped. I expected more.

5-0 out of 5 stars keeping the book at my fingertips for a constant resource
I keep this book next to my office desk and use if frequently for a resource for ideas when giving presentations or planning any kind of a meeting. The information contained in this book is very valuable and is always at my fingertips. Thank you for this wonderful book making communication easy and fun.

5-0 out of 5 stars The audiobook gives excellent strategies that work
The audiobook was well recorded and well organized. I have used 20 of the strategies to date and they have made a tremendous difference in my personal life and especially in the way I communicate with my employees.I look forward to utilizing many more of these tips to continue to increase my communication skills.

1-0 out of 5 stars Do not buy the audiobook... It is absulutely the worst.
Terrible recording. So annoying, I wanted to trash it right away. You absulately do not understand anything. I want to add 102nd way for good communication: have a quality recording! Trust me on this. I do not know the book, but do not waste your money for the audiobook. ... Read more

list price: $18.00
(price subject to change: see help)
Asin: 0671043714
Catlog: Book (1999-04-01)
Publisher: Sound Ideas
Sales Rank: 914832
Average Customer Review: 1.87 out of 5 stars
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Reviews (15)

1-0 out of 5 stars How to Satisfy a Man Every Time...and Have Him Beg for More!
This book is not worth your time. Author also writes cookbooks, she is just in for money. Not informative, she is not saying anything that you wouldn't know.

2-0 out of 5 stars She's a fruit loop!
This is an awful book. It was poorly written for one thing (I think she forgot to have it edited). She babbles and repeats herself over and over. She's probably high on the loads of vitamins and minerals she takes! I already thought she was crazy, but the chapter about her being a vegan and telling exactly how much of each vitamin and mineral she takes, what a freak! Why did she think that was relative to the book anyway?
The book simply says that if a wife doesn't pleasure her husband whenever he wants and doesn't keep it exciting he WILL cheat. That's it, that's all the crazy back and fourth babbling says. And wow, the suggestions of roll playing, naughty boy, delivery boy, little kid, schoolgirl and school teacher! I think she's a total perve and I certainly wouldn't allow her around my children.
My darling husband bought this book for me after hearing something on the radio. Kind of scary, but he says he didn't realize know the underlying subject of the book "Be a freak in bed or your husband WILL cheat". I do have to give this book a little credit, however. After reading this I was inspired to read more on the subject. I read "Men are From Mars, Women are From Venus in the Bedroom" by John Gray and Lou Paget's book "How to Be a Great Lover." I did enjoy these books. I thought that John Grays book was very male centered. But to tell the truth ladies, our sex life has improved drastically. We have sex more often and I've found that he's a lot less moody as a result! I was surprised to discover that, for us, sex was a major key to achieving more peace in our relationship.

1-0 out of 5 stars Not Supportive of Women
I wish that this author would become enlightened enough to realize that women are not responsible for men's behavior. We have enough women-blaming in our society to deal with. To place blame for a man's infidelity on his wife removes his culpability for his own actions. This book borders on misogyny.

2-0 out of 5 stars From a man's perspective
I picked this book up to peruse when my wife bought it. I ended up reading it cover to cover in a short amount of time. To be quite frank the book offered some insight as to how women may perceive men and where they come from. Some of it, no matter how trite, was correct and actually gave me, as a man, a little insight to myself. One would have to be willing to be a little honest with oneself, though, to really utilize info in this book. It was not until the grande climax of the book that the true dissappointment took hold. A gradual build-up to merely convey that role playing would keep a man from straying. What could have been worthwhile simply faded into a ludicrous farce of self help. If you read it with a trivial mindset you will be fine and be entertained. Anything of value though is lost if you read the last chapter.

Both my friend and I read this book. We both found it offensive and totally wrong. There is soooooo much more to a marriage or any relationship than penis worship. There is nothing wrong with turning your spouse down when they want sex. And they WILL NOT run out cheat just because you did. SEX DOES NOT MAKE A MARRIAGE. It is not the #1 piority in a marriage. It is not the wifes sole responsiblity to make sex exciting. Marriage is a jounry that a couple makes together. Sex is just one of the perks. To actually believe that pretending to be a child to turn your spouse on is sick and disgusting. To pretend to be an older woman seducing the delivery boy would seem to me to incite cheating. How can some one who appears not to be married even think about writing and giving advice on marriage. Waste of time and money. ... Read more

97. The Science of Personal Achievement
list price: $19.95
our price: $13.57
(price subject to change: see help)
Asin: 0671869965
Catlog: Book (1993-07-01)
Publisher: Simon & Schuster Audio / Nightingale-Con
Sales Rank: 436197
Average Customer Review: 5 out of 5 stars
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Book Description


The world's foremost producer of personal development and motivational audio programs now gives you a time-tested formula for self-motivation and achievement.

The landmark bestseller Think and Grow Rich established Napoleon Hill as one of the world's most revered and trusted authorities on personal development. Now, in this rare collection of original recordings, Hill shares the success secrets he learned from the achievers who influenced him -- Carnegie, Edison, Ford and the other legendary leaders of the early 20th century -- and the common set of universal principles that Hill discovered at the root of their success.

The proven wisdom of these timeless principles, revealed in this remarkable program, offer a road map to achievement that will help you:

* Unleash the power of positive thinking
* Gain an unflinching belief in yourself and your ideas
* Motivate others with your enthusiasm and faith
* Develop mental skills needed to transform your ideas into realized accomplishments

You don't need to forge the path to success on your own; with The Science of Personal Achievement, the master will show you the way! ... Read more

Reviews (6)

5-0 out of 5 stars Success secrets from the Giants
In this great audio program, Napolean Hill shares the secrets he learned from Carnegie, Ford, Edison and other legendary giants of the early 20th century.--- and the common set of universal principles that Hill discovered at the root of their success.

On this two tape set you will learn how to:

* Unleash the power of positive thinking

* Gain an unflitching belief in yourself and others

* Motivate others with your enthusiasm and faith

* Develop mental skils

* Transform your ideas into realized accomplishments

NAPOLEAN HILL also ends the series with his prayer and a special challenge he recieved from Andrew Carnegie.

So much powerful information on just 2 tapes. Good stuff. Thank you Napolean!

5-0 out of 5 stars Good to Hear the Old Man Speak
I like listening to the inflections and style of that old Napoleon Hill. Keep in mind that the audio is kinda rough to listen to because it was recorded a long time ago. The ideas and thoughts of this person will live on forever.

5-0 out of 5 stars Excellent !
A tape that you will want to listen to time and time again. Listening to Napoleon Hill himself is mesmerising. His story, his findings and his subsequent philosophy is so easy to understand and even easier to put into action. Good Luck to all who heed his advice !

5-0 out of 5 stars It will change your Life FOREVER !
These cassettes need but one word; AWESOME! It is obvious that to me that all of today's so-called motivational gurus have taken a page from Napoleon Hill. I understand now that all I ever needed to know about personal achievement and life are contained somewhere within Dr. Hill's Philosophy. I hate to think of all the money I could have saved with those other books and tapes.

5-0 out of 5 stars POWERFUL!
Learn from the master himself, the one and the only NAPOLEAN HILL! Mr Carnegie's challenge and suggested affirmation to Dr Hill alone is worth the price of these cassettes. I used a variation and doubled my sales in one month! These cassettes and THINK & GROW RICH Provide all of the personal development strategies you'll ever need to succeed! ... Read more

98. The Secrets of Power Negotiating
by Roger Dawson
list price: $9.95
(price subject to change: see help)
Asin: 1555253849
Catlog: Book (1990-09-01)
Publisher: Simon & Schuster
Sales Rank: 549930
Average Customer Review: 5.0 out of 5 stars
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Book Description

Secrets of Power Negotiating covers every aspect of the negotiating process with practical, proven advice: from beginning steps to critical final moves, how to recognize unethical tactics, key principles to the Power Negotiating strategy, why money is not as important as everyone thinks, negotiating pressure points, understanding the other party and gaining the upper hand, and analyses of different negotiating styles.

And Power Negotiating can be applied to any situation:
- Business owners will learn how to dramatically improve profits.
- Managers will learn how to become dynamic leaders.
- Parents will discover how to shape their child's future.
- Salespeople will learn how to build-and protect-their bottom line.
- All readers will find how to develop power and control over their ability to get what they want-in all areas of their lives. ... Read more

Reviews (23)

5-0 out of 5 stars I feel like I should have paid hundreds of dollars!
I just listened to all seven of these CDs, and I feel like I went to a top-level negotiation course. I've never gotten so much expert assistance for less than $20 on audio before!

Roger Dawson says that everything in life is a negotiation, and after listening to this, I'm convinced. Day in, day out, we're constantly trying to get people to give us more of what we want then they are willing to give. Personally, I've always been a little intimidated by having to negotiate for myself. Not anymore! Not only do I realize how important it is for to be able to negotiate, I understand how its is a skill that can be mastered with practice and attention.

Dawson's power negotiation principles make it easy for anyone to stick up for yourself without seeming overbearing-even without letting the other person realize they've giving you what you want!

The bonus CD - on how to buy a car and get a raise - is worth the price of the whole package. I wish I'd had this when I leased my car last year!

5-0 out of 5 stars I made $150 after reading the first few chapters !!!
This book has been sitting on my shelf since 1984 (God I wish I'd read it long ago) and for some reason I picked it up. WOW is all I can say, after just a few chapters I made $150. I was talking to a sub about some extra work, he was wanting more than I thought was fair, and I used one of the gambits and saved $150 in about 5 minutes (thats an $1800/hr rate)and he was happy with the deal. I would say this is the first book you need to read if your in sales or own your own business or are a manager or buying a car or buying or selling anything. I can honestly say this book will make me a few thousand dollars a year in my business and potentially much much more on bigger deals. I've done a lot of construction business in the past with motel owners from India and they've always spanked me on the negotiations. The motel owners loved to haggle and hammer you down on price. Now I'm armed so I can compete with them. I guess it's like the author said people all over the world grow up learning and praticing negotiating but we don't here in America. But now, at least I do. This is the best business, sales book I have ever read. The methods are simple to use and effective. Over the last 25 years I've read scores of sales books, been to training seminars, visited with very wealthy and sucessful people and nothing comes close to the information in this book, period.

5-0 out of 5 stars This book fascinated me.
I ordered this book a year or so ago because things like buying my first car or even "bargaining" at a flea market rattled me more than I liked to admit.I always felt I could've done better but not sure where I went wrong.Anticipating a career in business, I knew I'd have to start getting over that - fast - and learn to hold my own no matter how smooth the salesman!Of course, having read nothing much on the topic of negotiation before, all the concepts were fresh and new to me from Chapter One onward.I was very pleasantly surprised at the details provided.

The techniques Dawson teaches were much more advanced than I at first thought practical for my present use, but I was able to put even some of the more advanced concepts to use in my life.Altogether, it was a very instructive lesson in psychology even:Being a Power Negotiator is like being a master of the martial arts. You need complete control of your emotions so that you can clearly observe and evaluate your opponents every move; adapt your strategy as he reveals himself and his weaknesses.Although deception is elemental to negotiating -- and even unethical gambits are included in this book to further prepare the reader for the counter-strike -- Dawson instructs the discipline as an honorable art and emphasizes that the successful, power negotiation ends with both parties feeling that they have won.

Dawson uses plain language with very little jargon to instruct.Mostly he draws from his seemingly endless arsenal of professional negotiating experiences - in political as well as business situations.He even devotes an entire 4-chapter section on an analysis of American & Non-American negotiation characteristics.This is, of course, the only book I've read on negotiation, so I can't compare it to others as far as content.Suffice it to say, I haven't looked elsewhere yet!

Because I'm a poor student with mounting debt, a lot of the book reinforced the depressing reality that you gotta have money to make any.But it inspired me all the same - negotiating is one of the fastests way to make money!If you talk down a seller by a thousand dollars and it took you five minutes... you just made a grand in 5 minutes!Very simple concept - but I'd never thought that way at all.This book improved the way I think so I gotta love it!

5-0 out of 5 stars The best negotiation book every written
This is simply the best negotiation book ever written. Whether you are in sales as a manager, vp or in the street salesperson, this book should be required reading. Roger's "common sense" techniques, from "flinching" to "using the higher authority" are things people use all the time that work, whether they are aware of it or not. This book isn't just for salespeople. It's for anyone who's looking to improve their lives through verbal communication skills. 5 stars all the way!

5-0 out of 5 stars A great addition to your personal library
This book is truly a must read! It shows you the intricate details of how to negotiate for anything that you may want. It could be your next salary, car or even the allowance amount for your kids. Mr. Dawson takes you step by step through his win-win negotiating style.

The book will show you the different negotiating gambits that you can use. For example, Mr. Dawson explains gambits such as "Ask for More Than You expect to Get", "Never Say Yes to the First Offer" and many more.

Just a note on Mr. Dawson's writing sytle. I felt that writing could have been more concise. At times, he uses more words than necessary. However, the writing was extremely clear and it made the book so much easier to read.

Overall, this is a great buy. Don't hesitate and pick up a copy. ... Read more

99. On Negotiating
by Mark H. McCormack
list price: $25.00
our price: $25.00
(price subject to change: see help)
Asin: 1931056102
Catlog: Book (2000-10-20)
Publisher: New Millennium Audio
Sales Rank: 178740
Average Customer Review: 4.33 out of 5 stars
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Book Description

Mark McCormack provides information that may be new even to experienced negotiators. He describes the qualities of a good negotiator; the features of a win/win negotiation; the most effective (and most desperate) negotiating tactics; and how to reconcile different negotiating styles when they collide. ... Read more

Reviews (6)

4-0 out of 5 stars Street Smart solutions on Negotiating
Mr. McCormack is as experienced as they come.

The book (like his others) is easy to read and full of gems.

However, He is much more capable in Sales and Management. Delightful book nonetheless.

I also recommend; You Can Negotiate Anything by Herb Cohen.

5-0 out of 5 stars Unusual and peronal insights into negotiating
I already have read one of his older books what they don't teach you.... I liked that book and it's the same with 'on negotiating'. Mr. McCormack offers unique insights into the negotiating process though on a very personal and unuasal way. In order to get new ideas, to analyse a situation I am in as a negotiator I find his book really helpful. It's more much more interesting than the usual 'sales books' I've read before. And by the way I like to learn from the experiences of other people.

3-0 out of 5 stars Informative, helpful, not elementary
I enjoy reading Mark McCormack's books. On Negotiating was enjoyable, and provided some helpful things for me to think about and put into practice. However, if you were to buy only one book on the subject of negotiation, this would NOT be the first book to buy. Fisher, Ury and Patton's "Getting to Yes", or Cohen's "You can negotiate anything" are better books to begin with. Either of these books treat the reader more as a beginner and provide a more fundamental discussion than Mark McCormack's book.

4-0 out of 5 stars On This Book...
I've just finished reading this book and I must say it is a must read for anyone in business who is in a position to do any buying or selling. Everything is a negotiation and this book offers great insights and many "common sense" things that you wouldn't think of when negotiating.

I fully recommend the book!

5-0 out of 5 stars " Only man negotiates." McCormack is the passkey.
"Question everything" and "Think big,long term" is the premise of this audio cassette program. Does "Breakfast at Wimbledon" ring a bell? Mark McCormack was responsible for negotiating the deal behind the scenes, that would later become a household name and sunday afternoon event. As entrepreneur/owner of IMG(International Management Group)a sports marketing company, started with only $500.00 in capital, later to become a multi-million dollar corporation. Mark McCormack has the credibility and knows the power of negotiating. His teaching on this cassette program is invaluable to the listener, be it a lawyer or a layperson. McCormack is a dealmaker worth investing in. ... Read more

100. The One Minute Manager
list price: $12.00
our price: $9.60
(price subject to change: see help)
Asin: 0671510738
Catlog: Book (1994-11-01)
Publisher: Nightingale-Conant
Sales Rank: 36517
Average Customer Review: 4.0 out of 5 stars
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Book Description

The world's foremost producer of personal development and motivational audio programs now offers the most important minute of your career.

With more than two million hardcover copies in print, The One Minute Manager ranks as one of the most successful management books ever published. Now, you can listen and learn the strategies of one-minute management to save time and increase your productivity whether it be in your business, your home or even managing your children.

You will learn to use the three easy-to-master management techniques that have already changed the lives of millions:

One Minute Goal Setting
One Minute Praisings
One Minute Reprimands

Deceptively simple, and measurably effective, the secrets of one-minute management will help you boost profits, productivity and purpose immediately. ... Read more

Reviews (101)

1-0 out of 5 stars Thank you Captains Obvious for the groundbreaking ideas!
The authors try to dress up common sense in a "parable" that will make anyone with any sense of the literary cringe.Don't waste your time on this unless you want to study how not to write a book. The writing is awful and the attempts to illustrate what they consider to be deep nuggests of wisdom are laughable.The book is corny in the sense of "gee-golly-whiz Mr. Manager, duh, why didn't I see that.Boy oh boy, by gompers, you're so wise and I want to be just like you!"Book summary: If you want to be effective at work, use common sense, be honest but fair in your praises and criticisms, and master some basic social skills.Really?Wow!That's deeeeeeeeeeeeeeep!

5-0 out of 5 stars Here's what I think...
A simple, straightforward story that provides handy advice for anyone who has to manage people. To boot, most should be able to finish it in a few hours time. Truly a classic, I give it 5 stars easy. Other self-help books I liked include "The No- Beach, No-Zone, No-Nonsense Weight Loss Plan, A Pocket Guide To What Works. Happy reading!

4-0 out of 5 stars A useful managerial book
Ever wanted to read those managerial books out there but had been put off by the the thick textbooks and theories? Look no further with "The One Minute Manager" series of books. Written in simple layman style in the form of a story, each book presents different management concepts. The first book in the series starts off by introducing us to the two types of managerial styles that we know: The task oriented and the people oriented. To get results, the effective manager has to have the correct balance of the two. This can be achieved through 3 one minute secrets: One Minute Goals, One Minute Reprimands and One Minute Praisings. Ponder on the One Minute teachings and you realise how true and simple they are. Of course, as with all things, theory and applications are two different matters altogether. You will still need lots of practice to apply what is taught here. After all, you can't really become a One Minute Manager overnight right?

Recommendations: A must read for all managers out there, especially 'senior management' who often think highly of themselves and their results. :) The concepts would also be useful for parents who need to 'manage' their children better. For fast readers, don't really need to buy the book though as it can be easily digested in less than an hour.

3-0 out of 5 stars good ideas, but pitched to a male audience
I was referred to the One Minute Manager series when I asked someone I considered an excellent manager if he could recommend some management resources.The One Minute Manager introduces readers to the three techniques of one-minute management - clear goal setting, one-minute praisings and one-minute reprimands.

The points are laid out clearly and the recommendations simple and easy to implement.The book can be read quickly in a single sitting or several short pages at a time.Those with very little time can read the four pages that summarize all the points made in the book.

What bothered me about the book was the portrayal of the business world as a very male environment.A young man looks for the perfect manager and finds the amazing One Minute Manager, referred to throughout the book as, "quite a guy!"The male employees, described by age, explain goal setting and praisings.The female employees, described with adjectives indicating their dress or competence, are secretaries, those providing general info, or those being reprimanded.All but one of the acknowledgements are to men as are all but one endorsement.The authors use sports - golf, football and bowling, as analogies, making for a tone off-putting to female readers.Only on the last page does a young woman come to the formerly young man, now a successful One Minute Manager, seeking advice.

It's not a bad book, if you can ignore the gender stereotypes, but it's also quite basic.I learned more from the One Minute Manager Builds High Performing Teams.

5-0 out of 5 stars A Small Book with a Big Impact
I was amazed in how small the book is when I received it in my mail. And it took me only forty minutes to fall in love with it. A focused book that should be obtained by all managers. By all, I mean manager of life too, which is everybody! ... Read more

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