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$16.06 $13.95 list($22.95)
141. Start with NO...The Negotiating
$16.29 $14.82 list($23.95)
142. Financial Peace: Revisited
$13.96 $6.60 list($19.95)
143. Unstuck: A tool for Yourself,
$14.28 $5.75 list($21.00)
144. The One Minute Millionaire: The
$59.85 $49.87 list($95.00)
145. Advanced modelling in finance
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146. Type Talk at Work (Revised) :
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147. Economics Today: The Macro View
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148. Basic Marketing, 14/e: Package
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149. Everybody Wins: The Story and
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150. The Brand Gap: How to Bridge the
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151. Macroeconomics : Principles and
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152. Applied Economics: Thinking Beyond
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153. Engineering Economy
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154. Organization Development: BehavioralScience
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155. Trump: How to Get Rich
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156. Today Matters : 12 Daily Practices
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157. The Brand You 50 : Or : Fifty
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158. Meet You in Hell: Andrew Carnegie,
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159. The Candlestick Course
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160. COMPETITIVE STRATEGY : TECHNIQUES

141. Start with NO...The Negotiating Tools that the Pros Don't Want You to Know
by JIM CAMP
list price: $22.95
our price: $16.06
(price subject to change: see help)
Asin: 0609608002
Catlog: Book (2002-07-15)
Publisher: Crown Business
Sales Rank: 15155
Average Customer Review: 4.59 out of 5 stars
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Amazon.com

Start with No, by negotiation coach Jim Camp, is a tenaciously contrarian guide to the art and science of give-and-take that proposes a viable alternative for today's prevailing "win-win" approach. Beginning with an inverse premise--that having the right to say "no" and veto any agreement is actually the key to favorably concluding the various deals and transactions we face every day--Camp's procedure counters the common emotion-based urge to compromise ("a defeatist mind-set from the first handshake") with a series of less intuitive decision-oriented actions. "My system teaches you how to control what you can control in a negotiation," Camp writes. "When you do so, you can and will succeed (understanding that success sometimes means walking away with a polite good-bye)." Emphasizing the importance of this underlying attitude, his method combines related steps like defining a mission, understanding the adversary, assessing fiscal and emotional investments, preparing an agenda, and tracking behavior. Each is fully explained, as are associated skills such as how to structure a question to elicit a truly helpful response (e.g., "What else do you need?" vs. "Is there anything else you need?"). Despite its unorthodox manner, if diligently applied, the route that Camp details here may indeed produce winning results. --Howard Rothman ... Read more

Reviews (22)

5-0 out of 5 stars doormats, sensitive people...we need this
finally, a book that tells you how to not get the short end of the stick. there is no hype in this book. this book is an instruction manual describing, in very clear detail, how to be in control of any negotiation. that means, anything from negotiating with a difficult teenager to brokering a million dollar deal.

this info really opened my eyes; I'm not a complete pushover, but I'm not some pit bull. i've always shyed away from sales and negotiation because i felt my empathy for others was a weakness. WRONG! this book isn't about being an a-hole, being rude, or being fake. it's about taking your empathy as a strength, of being clever in an elegant way. there are such detailed instructions and examples, i can't see why you can't lift these examples and use them in your life. in fact, right after reading this book, i started using some of the example phrases, and found them very empowering.

finally...the nice people can win and still remain the good guys.

5-0 out of 5 stars No Is NOT A Four Letter Word!
I couldn't believe my eyes-- someone wrote a whole book about the word NO!

I found this gem by Jim Camp as I was developing a suggested reading list for my own book titled, Rat Race Relaxer: Your Potential & The Maze of Life where chapter six is titled, "Learn to say no -- put YOU first sometimes." I could not find a more thorough negotiating guide than Start With NO. I encourage readers to embrace the strength of this two letter word and Jim Camp agrees that NO is a powerful message!

Don't waste another day, buy Start With No by Jim Camp and Rat Race Relaxer by JoAnna Carey and you will find a new world of possibility.

4-0 out of 5 stars 397 degrees away from convention
well, it isn't that win-win is bad (after all, one enters into agreements which deliver perceived advantages)... the situation is that few think about how to interact for the purpose of most favorable result and nearly everyone is pathologically afraid of getting to a no. camp has it generally correct -- in respect of experienced vs inexperienced negotiators and the meaning of words in context -- and writes well. all in all a good read.

5-0 out of 5 stars Close More Sales
Using Jim Camps's negotiating tips will definately help me in my sales career. Learning to say "No" is a lot harder than it sounds, but you will be a lot more effective if you can. I found out about this book in the suggested reading list of another effective business motivation book called Rat Race Relaxer: Your Potential & The Maze of Life by JoAnna Carey.

2-0 out of 5 stars Boring
Half of this book is spent on decrying the "Win-win" philosophy of negotiation. The author flatout says those who search for Win-Win situation are amateur negotiators who need his help. Then he writes about how we all can be a negotiation shark like him and negotiate everyone's shirt off their backs. By this time, he totally lost my interest. I must say, I didn't finish this book. In fact, I regret I read 70% of it. There ARE situations when hardball negotiation tactics are suitable. But to use it all the time without ever coming to a Win-Win conclusion may spell long term disaster. ... Read more


142. Financial Peace: Revisited
by Dave Ramsey, Sharon Ramsey
list price: $23.95
our price: $16.29
(price subject to change: see help)
Asin: 0670032085
Catlog: Book (2002-12-01)
Publisher: Viking Books
Sales Rank: 3298
Average Customer Review: 4.78 out of 5 stars
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Book Description

Dave Ramsey knows what it's like to have it all. By age twenty-six, he had established a four-million-dollar real estate portfolio, only to lose it by age thirty. He has since rebuilt his financial life and, through his workshops and his New York Times business bestsellers Financial Peace and More than Enough, he has helped hundreds of thousands of people to understand the forces behind their financial distress and how to set things right-financially, emotionally, and spiritually.

In this new edition of Financial Peace, Ramsey has updated his tactics and philosophy to show even more readers:

* how to get out of debt and stay out
* the KISS rule of investing-"Keep It Simple, Stupid"
* how to use the principle of contentment to guide financial decision making
* how the flow of money can revolutionize relationships

With practical and easy to follow methods and personal anecdotes, Financial Peace is the road map to personal control, financial security, a new, vital family dynamic, and lifetime peace.
... Read more

Reviews (18)

5-0 out of 5 stars Awesome book! Get it. Read it. Do it.
In Dave's Financial Peace Revisited, he tells the story of how he got rich then went broke and what he learned from it. Then, Dave tells how he took a long, hard look at our society and how totally "stupid" he was (and most Americans still are) in terms of how he viewed debt and money. Dave then relates how he re-started his own climb to financial independence in a totally different way than he did the first time. This book doesn't have a bunch of conceptual, theoretical junk. It gives you PRACTICAL, immediately implementable steps that anyone can take to get their financial house in order and tells you exactly how to go about it. If you are handling your money well, this book will help you get better. If you're struggling with your money or your relationship with your spouse due to money troubles, this book may change your life. Learn how to manage your money instead of having it manage you. I've been buying copies of this book online and giving them to the people in my life that I care about most. I couldn't recommend it higher. Good luck and may God bless you.

5-0 out of 5 stars Awesome
No matter your financial situation this book will help you improve your finances. This book shows the dangers of all debt period. Dave provides 7 easy "Baby Steps" to follow to get out of debt and acquire wealth. Following his 7 baby steps will change your family tree. He stresses the importance of having a written budget each month before the month starts, but I really think this should have been the first baby step due to how important it is.
Baby Steps:
1.) ...emergency fund
2.) Debt Snowball
3.) Fully Funded Emergency Fund (3-6 months of expenses)
4.) 15% income towards retirement
5.) College Fund for children
6.) Pay off the mortgage
7.) Acquire wealth and give
I would highly recommend one of his live events if you ever get the opportunity.

4-0 out of 5 stars Mutual funds do not guarantee financial peace
One of the authors failed at a real estate business (even though he came from a real estate family). He is living proof that not everyone can be Donald Trump. And that is a good thing for people to be aware of.

The essence of the advice this book is offering can be found on page 133: "Disciplined savings will outpace any investment scheme." Next the question is, what do you do with your savings? Their answer is mainly mutual funds. The risk in buying individual stocks, they claim, is astronomical. If the stock market continues to be relatively stable, "financial peace," I think, can be achieved by following the authors' formula, but not if there is an extraordinary financial crisis. If an unusually large stock market crash did occur, a lot of mutual funds would start to look like "investment schemes." Financial peace for many people would be shattered.

I deduct one star because the authors place too much faith in mutual funds. Mutual funds, after all, do invest in individual stocks that are traded on the stock market.

4-0 out of 5 stars very accessible, to the point reading
Financial Peace is above all common sense--something most of us could use a lot more of, or at least I can, when it comes to money. I had confidence that Ramsey was hitting the topics I should think about, regardless of where I am at in my journey with finances. The Christian aspect of his teachings was a challenge now and then, but basically I decided: if that faith or any faith helps people live more peaceful, productive and happy lives, this is a good thing. The very last chapter gets a little proselytizing but I got the feeling the husband and wife Ramsey team were just doing what they felt they should. All in all, a good read, simple yet contemplative.

5-0 out of 5 stars Life Changing Advice
Sometimes the obvious is right in front of you, but it takes someone else to point it out. Dave Ramsey does just that in this great book. His advice is sound and doable. By following his baby steps and starting my own debt snowball, I have changed the way my family and I look at our finaces and provided for a much better future. ... Read more


143. Unstuck: A tool for Yourself, Your Team , and Your World
by Keith Yamashita, Sandra Spataro
list price: $19.95
our price: $13.96
(price subject to change: see help)
Asin: 1591840376
Catlog: Book (2004-04-01)
Publisher: Portfolio
Sales Rank: 9677
Average Customer Review: 3.88 out of 5 stars
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Book Description

Getting stuck is an integral part of business because the most ambitious and rewardingwork is often the hardest to undertake. The challenge is knowing how to get unstuck.Inthis dynamic and pragmatic handbook, Keith Yamashita and Sandra Spataro share theinsights, methods, stories, and best practices of the extraordinary leaders they haveworked with at business giants such as IBM, Sony, Disney, HP, and Nike.

In immediately accessible terms, they identify the symptoms of being stuck, introducereaders to the Serious Seven states of "stuck"—from "Overwhelmed" to "Exhausted" to"Alone"—and offer dozens of in-the-moment tools, techniques, and examples to generateimmediate ideas, whether you need to back up in order to move forward, motivate astruggling team, change your goals, or inspire yourself with a clearer picture of whereyou’re headed.

With a handy trim size, a vivid two-color interior, and memorable images that speaklouder than words, Unstuck is a book for anyone who wants to get themselves ortheir team motivated and moving in the time it takes to fly from New York to D.C.Designed to be flipped through, read in chunks, and returned to again and again,Unstuck is an innovation in business literature. ... Read more

Reviews (24)

5-0 out of 5 stars A very user friendly book for your business.
This book caught my eye immediately with the vibrant cover and it's small size. I read this book cover to cover the first time I picked it up. Then I went back through it and followed the instructions on solving my own problems. Throughout the book, there are descriptions of various problems and where to turn in the book to help you solve what you need fixed. It's very interactive and it has great graphics. This is a book that you won't be bored with. I would recommend this book for anyone - from the CEO to the new guy. Although no book can fix your problems for you, UNSTUCK is the best guide around to help you.

4-0 out of 5 stars A great plane read.
This is a perfect book for anyone whose slammed with work, headed onto a plane, and seeking fresh ideas. The authors, a designer and Grad Professor, take the reader through a self-guided tour of organizational design and leadership 101. There's no predicatable narrative to the book, as many pages contain provocative questions with corresponding page numbers. While this may leave some readers lost, those that embrace the unique design and layout of the book won't be disappointed. My whole team is hooked on several pages from the book and unlike most traditional business books (zzz...), we're really using Unstuck.

4-0 out of 5 stars Great book for teambuilding
Unstuck is the perfect book to use for a teambuilding exercise. Pass the book out to each member and let them read it in their own way. Not only is the book short, but you don't even have to read it cover to cover -- the authors encourage readers to take a non-linear approach and suggest paths to becoming unstuck. Gather up the troops and compare the experiences. Did everyone identify the same problems with the team? What types of ideas were sparked by reading of the book?

Much of what the authors say is common sense. But, sometimes common sense is the first thing that's lost when things start to go wrong. Unstuck is more fun to read than most of the business type books out there, but it also includes references to more serious and in-depth resources. Plus, it looks good on a bookshelf.

4-0 out of 5 stars Get out of that rut!
This book came just at the right time. My group at work, and really my whole company, was just "stuck." I cannot motivate the whole company, but the ideas in Unstuck can help to motivate my group and get us out of the rut we have been in. Some of the ideas are not new, but sometimes it is easy to forget how to get motivated and how to motivate others and a reminder is all that is needed.

Unstuck is not a huge, tedious "business" book. It is small, quick to read, helpful and funny. It contains practical diagnostic tools and solutions that are as applicable to everyday life as they are to the workplace.

4-0 out of 5 stars A good how-to guide for getting your team out of a rut
Unstuck is a great book for helping to get your team or your business back on track. Maybe you're not living up to your potential, or you sense there is a problem, but you're not sure what it is or how to fix it. With Unstuck, you first spend a little time diagnosing why you're stuck. The categories are explained really well, so it is easy to see where you fall. Once you know where your problem is coming from, there are over 100 pages of tools, techniques, and examples, including short case studies, that will help you get unstuck. What makes this book fun to read, in addition to the great design, is the fact that once you know what your problem is, it gives you page numebr for the ideas that will best help you. It is sort of like a choose-your-own-adventure book for grown-ups. Or you can read it all the way through for all of the ideas. The only thing that I wished were different was that I was searching for help getting out of a rut in my own life, and Unstuck focused on helping groups with problems. ... Read more


144. The One Minute Millionaire: The Enlightened Way to Wealth
by MARK VICTOR HANSEN, ROBERT G. ALLEN
list price: $21.00
our price: $14.28
(price subject to change: see help)
Asin: 0609609491
Catlog: Book (2002-10-22)
Publisher: Harmony
Sales Rank: 2090
Average Customer Review: 4.01 out of 5 stars
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Book Description

Would you like to know the secrets to making all the money you’ll ever want?

Now, two mega-bestselling authors with decades of experience in teaching people how to achieve extraordinary wealth and success share their secrets. Mark Victor Hansen, cocreator of the phenomenal Chicken Soup for the Soul series, and Robert G. Allen, one of the world’s foremost financial experts, have helped thousands of people become millionaires. Now it’s your turn.

Is it possible to make a million dollars in only one minute? The answer just might surprise you. The One Minute Millionaire is an entirely new approach, a life-changing “millionaire system” that will teach you how to:

* Create wealth even when you have nothing to start with.
* Overcome fears so you can take reasonable risks.
* Use the power of leverage to build wealth rapidly.
* Use “one minute” habits to build wealth over the long term.

The One Minute Millionaire is a revolutionary approach to building wealth and a powerful program for self-discovery as well. Here are two books in one, fiction and nonfiction, designed to address two kinds of learning so that you can fully integrate these life-changing lessons. On the right-hand pages, you will find the fictional story of a woman who has to make a million dollars in ninety days or lose her two children forever. The left-hand pages give the practical, step-by-step nonfiction strategies and techniques that actually work in the real world. You’ll find more than one hundred nuts-and-bolts “Millionaire Minutes,” each one a concise and invaluable lesson with specific techniques for creating wealth.

However, the lessons here are not just about becoming a millionaire—they are about becoming an enlightened millionaire and how to ethically make, keep, and share your wealth. Whether your goal is less than a million dollars or that amount many times over, there’s never been a better time to achieve abundance. Let The One Minute Millionaire show you the way.
... Read more

Reviews (136)

5-0 out of 5 stars Amazon you need to give more stars. On a scale from 1-5,
This book is at least a 10.

Seriously, I have long been a fan of both Mr. Allen and Mr. Hansen. This book is great. It combines both fiction with non fiction and as a result you have a mega best seller and super book that can create powerful results for people who actually read and use the concepts in the book.

The fictional story is inspiring and really not that far off what others have done. It reminds me of Allens excellent book "The Challenge", how Allen took three people straight out of the unemployment lines. People who were broke and frustrated and showed them how to earn $5,000 in real estate in three months.

So the fictional part is no really so fictional at all. The non fictional part is the best of Allen and Hansen and delivered in a new and exciting way. You'll learn how to use the internet, real estate and n etwork marketing.

Overall, a great book. Inspiritional, motivational and educational. Certaintly better than reading JBQ's antiquated and boring nonsense.

Good book. Highly recommended.

5-0 out of 5 stars Powerful and inspiring
Robert Allen and Mark Victor Hansen have scored another winner with The 1 Minute Millionaire. I have many tapes from Hansen that were promoted by SMI many years ago. And I have read some of Robert Allens books, most notably Multiple Streams of Income, Nothing Down and Creating Wealth.

I'm in network marketing and am h appy to see prominent people like Robert Allen, Mark Victor Hansen, Robert Kiyosaki, Brian Tracy and others promoting this concept of wealth creation.

As everybody knows by now, The 1 Minute Millionaire is both fictional and non fictional. The fictional part is a story about a mother who must create income quickly. The non fiction part showcases Hansen's and Allen's most famous strategies. As a result this book is both inspiring and educational.

I recommend The 1 Minute Millionaire for anyone. It can change your life.

3-0 out of 5 stars Six degrees of separation
This book is better than the Wealthy Barber or any of the Kiyosaki books that are written in this type of "make believe" style.

However I was left with two questions: Where do you get a mentor like the one in the book for free? Not to mention, friends like that? Friends that will work for free and support you unconditionally

2.5 - 3 stars - It has some good points

5-0 out of 5 stars Unique and Powerful Book!
This book was required reading in my Network Marketing organization, and I had the great pleasure of reading and leading a book discussion on this wonderful book.

Mark Victor Hansen and Robert G. Allen have written a synergistic, life-changing book. It's a quick read--most of the sections on the left-hand side of the page are 4 pages long or less--and the lessons are powerful. The right side of the pages (the story side) are compelling. And it's ingenious that they thought to write the book to take advantage of the cumulative effect of symbolism and emotion along with practical information.

If you're more logical and left-brained: The "right side brain" pages are a short story about a young woman, newly widowed, challenging her rich and (rather stereotypically heartless) in-laws for the right to raise her children. Some of the characters' actions will seem illogical and unrealistic. However, if you buy this book I would strongly ask you to suspend the "left brain" belief for a moment to let the core of the lesson come through for you. In the end the short story will further illuminate the lessons on the "Left Hand" pages and will bring them into sharper focus, because you would have put those lessons into practice by visualizing and feeling along with the character.

For the predominantly right-brained (like me): this isn't a heavy book. The sections are short, and the 24 AHA's are especially illuminating and helpful. The rest of the book has great suggestions for creating sources of income (of which Robert Allen is especially famous for), and for integrating those changes within yourself to better yourself and others around you (as Mark Victor Hansen is fond of teaching). After reading the short story, the "left hand" pages will bring everything you learned by "feeling" through the story into even greater focus.

All in all, this is a great book to add to your library. If you've read any of the RichDad series and Robert Allen's Multiple Streams of Income, you'll definitely want this in your arsenal.

5-0 out of 5 stars Definitely a winner!
What appealed to me about this great book by Allen and Hansen is that it offers both fiction and non fiction, it is entertaining and enlightening and the timing couldn't be better.

People who think this is "hokey" or "feel good" just don't get it. Perhaps too much left brain training and I am curious as to how they are doing financially.

The 1 Minute Millionaire is a great book. It will inspire and educate you. This is must read, especially after listening to the democrats. ... Read more


145. Advanced modelling in finance using Excel and VBA
by MaryJackson, MikeStaunton
list price: $95.00
our price: $59.85
(price subject to change: see help)
Asin: 0471499226
Catlog: Book (2001-05-30)
Publisher: John Wiley & Sons
Sales Rank: 16579
Average Customer Review: 4.6 out of 5 stars
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Book Description

This book will appeal to both graduate students and practitioners. Students will value the Excel spreadsheets allowing them to develop their knowledge of modelling in finance, using a step-by-step approach accompanied by explanations using elementary mathematical statistics and probability. Practitioners will value the VBA functions as a source of up-to-date and efficient programs that can be easily used from Excel.

Standard material covered includes:

  • portfolio theory and efficient frontiers
  • the Capital Asset Pricing Model, beta and variance-covariance matrices
  • performance measurement
  • the Black-Scholes option pricing formula
  • binomial trees for options on equities and bonds
  • Monte Carlo simulation
  • bond yield-to-maturity, duration and convexity
  • term structure models from Vasicek and Cox, Ingersoll and Ross
Advanced topics covered include:
  • Value-at-Risk
  • style analysis
  • an improved binomial tree (Leisen and Reimer)
  • Quasi Monte Carlo simulation
  • volatility smiles
  • Black, Derman and Toy trees
  • normal interest rate trees

    The book is accompanied by a CD-ROM containing the spreadsheets, VBA functions and macros used throughout the work.

    ... Read more

    Reviews (10)

    5-0 out of 5 stars Comprehensive coverage of VBA financial models
    I like the style of this book. Don't let the small number of pages fool you. The authors didn't get overly wordy explaining the basics of the models (they assume the reader is already a proficient Excel user), and focus instead on explaining the key Excel functions and VBA codes in order to allow the readers to get their own model up and running in a short time. Like the other reviewer said, the authors should be congratulated for such a superb effort.

    Many subjects are materials not normally covered in a typical MBA curriculum (although they would in a MS program) Examples: in Chapter 13, Non-normal Distributions and Implied Volatility, the authors showed the way to model a Black & Scholes Equity Option using the more realistic non-normal distribution assumptions acounting for skewness and kurtosis (non-symetry and fat tails). In the Appendix, author introduced the ARIMA models in Excel (modeled typically with statistical or time-series software packages, such as SAS or SPSS), splines curve fitting and lastly estimation of eigenvalues and eigenvectors (for estimation of principal components analysis). You will find the Excel/VBA codes bundled in the CD handy for those who wish to develop more advanced models.

    This book is a godsend for busy practitioners who want to master quickly the art and science of building numerical techniques and coding models with Excel. Feel free to email me if you need to know any details from the book.

    P.S. book divided into four components
    Part ONE: Advanded Modelling in Excel (teaches the advanced Excel functions and procedures, VBA macros and user-defined functions)
    Part TWO: Equities
    Part THREE: Options on Equities
    Part FOUR: Options on Bonds
    Appendix: Other VBA functions

    5-0 out of 5 stars Advanced modelling in finance using Excel and VBA
    This is probably the best book written on financial modeling in excel, definitely worth the $50. Comes with a great CD-ROM. The books strength is its illustration of financial models and implantation in Excel. Since the models focus on static solutions the book is probably of greater use in academics than in industry. It would be great if there was instruction about how to input real time data into Excel and implement the models dynamically. Of particular interest to me is the great VBA code given on the CD, namely the code to calculate autocorrelation, cubic spines, eigenvalues and eigenvectors. This alone was worth the 50 bucks.

    There are some major deficiencies in this book. Noticeably absent topics include: bond portfolio immunization; swap pricing; forwards and futures hedging; the ARCH, GARCH and CHARMA models.

    My background is in finance, mathematics and computer science. Unlike the guy above, I don't see any need for advanced mathematics in order to study this book. In fact I am sure you don't. The point is to make excel do it for you. However it will a lot easier for those who understand the finance and mathematics behind what they are telling excel to do. I am assuming that those who are considering this book most likely have taken at least one college level calculus course and one statistics course. But I don't think even that is necessary and definitely not stochastic calculus.

    3-0 out of 5 stars Not really satisfying
    One of the main points of programming books is to help the reader understand the models being programmed. On this count, "Advanced modelling in finance using Excel and VBA" fails miserably. There is very little explanation of the financial concepts and models. Anyone hoping to learn finance from this book will be very disappointed.

    The result is a series of programming black boxes and ugly spreadsheets having only limited usefulness.

    Although the level of his book is somewhat lower, Benninga's "Financial Modeling" book is much better at explaining the conceptual basis of financial models. A good programmer will be better off with Benninga than with Jackson-Staunton.

    5-0 out of 5 stars Stochastic Calculus?
    Being a professional Azerbijani Yak trader, I (like my esteemed colleague) have used extensively Stochastic Calculus!
    I am also very strong in the modelling & programming, area.
    Just like my esteemed colleague, I stand in awe before this book, and certainly class it as a godsend!

    The book not only applies to my current vocation, but i have found practical application for this book in the Scandanavian Seal clubbing industry.

    I have stopped my wheels spinning, life is a truly experience after reading this book.

    I also highly recommend Dr. Zeus, Cat in the Hat & Green eggs & Ham!

    5-0 out of 5 stars Highly Recommended
    VBA is one of those tools I long knew I should be proficient in but never got around to learning. That is, not until I found this book. It makes it easy for a financial professional to quickly come up to speed and start coding VBA within spreadsheets. The fact that the focus is on financial applications means that you learn coding techniques that will be useful on the job. I highly recommend the book! ... Read more


  • 146. Type Talk at Work (Revised) : How the 16 Personality Types Determine Your Success on the Job
    by OTTO KROEGER, JANET M. THUESEN, HILE RUTLEDGE
    list price: $16.00
    our price: $10.88
    (price subject to change: see help)
    Asin: 0440509289
    Catlog: Book (2002-07-30)
    Publisher: Delta
    Sales Rank: 14217
    Average Customer Review: 4.5 out of 5 stars
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    Book Description

    What’s Your Type at Work?

    Are you one of those organized people who always complete your projects before they are due? Or do you put off getting the job done until the very last possible moment? Is your boss someone who readily lets you know how you are doing? Or does she always leave you unsure of precisely where you stand? Do you find that a few people on your team are incredibly creative but can never seem to get to a meeting on time? Do others require a specific agenda at the meeting in order to focus on the job at hand?

    Bestselling authors Otto Kroeger and Janet Thuesen make it easy to recognize your own type and those of your co-workers in Type Talk at Work, a revolutionary guide to understanding your workplace and thriving in it. fully revised and updated for its 10th anniversary, this popular classic now features a new chapter on leadership, showing you how to be more effective on the job. Get the most out of your employees—and employers--using the authors’ renowned expertise on typology. With Type Talk at Work, you’ll never look at the office the same way again!
    ... Read more

    Reviews (2)

    5-0 out of 5 stars Finding Ways to Communicate
    All personality books offer generalizations and this is no different. The authors, however, do acknowledge the limitations of the Myers-Briggs test (in contrast to Please Understand Me, a worthless book). I had my staff take the MB test to see how they scored and then had them read and use the book in exercises to understand how their communication with and peception of others is affected by their personality. It was an interesting process and got them to realize that some of their interpersonal conflicts start in their head. A good choice for team building and organizational development.

    4-0 out of 5 stars USEFUL MATERIAL CONNECTING TYPE WITH WORK
    This is just one of the books that shows you how to use personality/psychological type at work and is worth reading. It covers nearly all issues we face in the modern workplace like communicating with co-workers, handling stress in the workplace, ethics, time management etc. all from a Type perspective. Kroger and Thuesen do a good job at explaining how Extroverts handle things differently from Introverts, Sesates from iNtuitives, Feelers from Thinkers, & Judgers from Perceivers. Apart from this, in between it gives various tips on how people with different preferences can better understand and work with each other. It also tells interesting tales about the happenings in the workshops they conduct and how they explain to people that its because of their personality differences that conflicts arise and what they could do to prevent them. It even has some jokes at the end of the book.

    I thought that the cream of the book was the descriptions of the 16 personality types. My type description was extremely accurate and insightful and three or four of the points mentioned in that seemed shocking to me because they described what went on in my mind and its something only I knew about.

    But beware - It isn't so good on finding out what your type is.

    Overall, a good read! ... Read more


    147. Economics Today: The Macro View plus MyEconLab Student Access Kit, 12th Edition
    by Roger Leroy Miller
    list price: $100.00
    our price: $100.00
    (price subject to change: see help)
    Asin: 0321200519
    Catlog: Book (2003-06-25)
    Publisher: Addison Wesley Publishing Company
    Sales Rank: 33327
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    148. Basic Marketing, 14/e: Package #1: Text, Student CD, PowerWeb & Apps 2003-2004
    by Jr., William D. Perreault, Jr., William Perreault
    list price: $124.06
    our price: $124.06
    (price subject to change: see help)
    Asin: 0072941820
    Catlog: Book (2003-07-10)
    Publisher: McGraw-Hill/Irwin
    Sales Rank: 56991
    Average Customer Review: 3.0 out of 5 stars
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    Book Description

    Basic Marketing is the market leading principles text domestically.Basic Marketing offers a very thorough integration of the latest marketing themes, topics, and examples woven throughout the body of the text.This integration of themes, topics, and examples is carefully blended with the text’s traditional strengths of clear, accessible communication, a focus on management decision-making in marketing, and completely integrated coverage of special topics such as technology, ethics, international perspectives, relationship marketing, and services. This is the first book to develop and present the 4 P’s framework when describing the components of the marketing mix (Product, Price, Place, Promotion).Where most principles of marketing texts have separate supplement authors, Bill Perreault is the creator of every item in the package.This unique involvement ensures quality, accuracy, and reliability.ity. ... Read more

    Reviews (6)

    3-0 out of 5 stars BE CAREFUL WHEN ORDERING THIS BOOK
    There are various editions of this book being listed under the same ISBN.Make sure to contact the seller of the book if you buy it used to make sure the ISBN of their copy is the same as the one you are looking for!I had to order this book 2 times to get the right book!Sellers should list the ISBN of the BOOK (not the CD or whatever is included) so that buyers of this text know which one they are getting!

    4-0 out of 5 stars Good marketing book
    This book was very easy to follow.

    2-0 out of 5 stars Horrible to read
    This book is horrid to read, the chapters drag on and there simply too much information crammed into one chapter. Its hard to differentiate the points in the chapters, and many of the important points are not emphasized.

    3-0 out of 5 stars well duh
    You know this book could have been nothing more than a glossary of definitions, a few summarys and outlines of the 4 this or 8 thats and it would have been much more interesting.The material in here is so basic and simple that I do the reading and don't feel that I have actually learned anything that wasn't fairly obvious to begin with.The examples are relevent if you happen to be a really slow learner and need 3 page explainations of 2 sentence definitions.

    5-0 out of 5 stars Comprehensive Book for Principles of Marketing Course
    This is a fairly comprehensive fundamentals of marketing book.It is laid out well.It begins with an elementary explanation of the marketing discipline and its relationship to society.This is followed by anexplanation of the ingredients in marketing strategy planning.Followingthis section, the author addresses the external factors that affectmarketing decisions.This is followed by a discussion of demographic andbehavioral deminisons of the customer.Then, the author catergoriesdifferent type of customers.The next chapter presents an elementaryreview of marketing research.The most of the remainder of the textfocuses on the 4 Ps--Product, Place, Promotion, and Price.This isprobably the strongest part of the text.Throughout the text the authorincorporates global and ethical issues that relate to the subject matter ofeach chapter.This is an excellent text for a principles or fundamentalsof marketing course. ... Read more


    149. Everybody Wins: The Story and Lessons Behind RE/MAX
    by PhilHarkins, KeithHollihan
    list price: $24.95
    our price: $16.97
    (price subject to change: see help)
    Asin: 0471710245
    Catlog: Book (2004-12-03)
    Publisher: John Wiley & Sons
    Sales Rank: 12687
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    Book Description

    EVERYBODY WINS

    Inside stories and strategies behind the remarkable growth of RE/MAX, and how to use them for competitive success in virtually any industry

    "This is a book about dreaming with your eyes wide open, a book about success and winning and leading, and most of all, it is a book that contains important lessons for all organizations that want to become great."
    —Warren Bennis, author of On Becoming a Leader and Distinguished Professor of Business, USC

    "I love the word 'Wow.' And though I've by now 'seen it all,' or most of it anyway, I found myself saying 'Wow' time and time again as I highlighted my way through Everybody Wins. The RE/MAX saga—the story of a huge industry turned upside-down and inside-out by an outrageously bold dream, incredible tenacity, and uncommon business sense—yields inspiring and practical lessons for all of us. As I said, 'Wow.' "
    —Tom Peters, author of In Search of Excellence

    "Everybody Wins is a must-read for any executive serious about sustainable growth and innovation. A powerful resource guide to the next generation of leaders focused on building great companies!"
    —James D. White, Senior Vice President Business Development, North America, The Gillette Company

    "When the business dream is applied with leadership, passion, a clear brand, and committed people, incredibly great sustained performance and growth occur. The RE/MAX story is one of those inspiring fairy tales where a dream and passion of the founder have led to an incredible success and one where there is a unique outcome—everybody does win!"
    —Steve Steinour, Chairman Mid-Atlantic Regional Banking, Citizens Bank

    "Everybody Wins offers valuable advice on how to build a culture that supports innovation, growth, and constant learning. The chapter on 'Pace Line Leadership' is essential reading for leaders who want to turn vision into action."
    —John Hammergren, Chairman and CEO, McKesson Corporation ... Read more


    150. The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
    by Marty Neumeier
    list price: $14.95
    our price: $10.46
    (price subject to change: see help)
    Asin: 0735713308
    Catlog: Book (2003-01-24)
    Publisher: New Riders Press
    Sales Rank: 3852
    Average Customer Review: 4.52 out of 5 stars
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    Book Description

    Not since McLuhan's THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding -- a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it." This deceptively simple book offers everyone in the company access to "the most powerful business tool since the spreadsheet."

    "Finally, a book that cuts to the heart of what brand is all about -- connecting the rational and the emotional, the theoretical and the practical, the logical and the magical to create a sustainable competitive advantage. Everyone in the company should read this book, not just the three people with 'brand' in their titles." --Susan Rockrise, Worldwide Creative Director, Intel

    "A pleasure to read.THE BRAND GAP consistently provides deep, practical insights in a light, visual way. Discover the power of imagery and the role of research in building a heavy-duty brand -- without the heavy-duty reading." --David Aaker, Author of "Brand Leadership" and "Building Strong Brands"

    "Neumeier stands out among brand-savvy professionals. His experience as a designer, writer, and strategist lends realism to his five disciplines of brand-building. Anyone who needs a deeper understanding of the creation, management, and evolution of brands should grab this book with both hands and start reading." --Patrick Fricke, Manager of Print and New Media Design, Kodak

    "This is not just another book on brand. This is the only book you'll need to read in business, engineering, and design school." --Clement Mok, Design enterprenuer/President of AIGA

    "THE BRAND GAP is an original. It describes the full range of creative interdependencies that need to be managed in concert, but in a language so plain, crisp, and simple that you suddenly 'see' the concept of brand--and can act boldly on it." --Peter Van Naarden, Director of Global Brand for Hewlett-Packard Co.

    "THE BRAND GAP couldn't be more timely. Just when we're at our most skeptical about corporate motives, along comes a book that shows how to evaluate and develop a brand in a straightforward and honest manner." --David Stuart, Brand Designer and Co-Founder of The Partners, London

    "This is an important work, with just the right level of accessibility. Despite our overexposure to brand theory these days, THE BRAND GAP is the first book that seems fresh and relevant." --Richard Grefe, Executive Director, The American Institute of Graphic Arts

    "A well-managed brand is the lifeblood of any successful company--and Neumeier shows us exactly how to do it. Read this book before your competitors do!" --Tom Kelley, General Manager of Ideo/Author of "The Art of Innovation"

    ... Read more

    Reviews (21)

    5-0 out of 5 stars Brand Gap - A most readable short course
    I am completely enamoured with the style and content of Neumeier's new book and am recommending it to all of my clients! Having worked in the flavor and fragrance industry for my entire career I find this to be the perfect vehicle to explain one of the most powerful aspects of flavor and fragrance application in consumer products, packaging, and advertising - multi-dimensional and multi-sensory brand building! Neumeier's treatise is just too short not be read and enjoyed and applied to modern consumer product development and management! Trout and Ries; and now Neumeier to add meaning to it all! YEE haw!

    5-0 out of 5 stars I'll join the club! Wonderful 5-star book!
    I came upon The Brand Gap in a hurry through Atlanta Hartsfield on the way to catch a plane to Houston.

    I read the entire book on that flight. Virtually every point and approach are applicable to my company (a leading publisher). Most of them will wind up in how we go about branding from now on.

    Not since Theodore Levitt's Marketing Imagination turned my head completely around (1983) about what marketing is and does, have I encountered such a clear exposition of what is happening and what to do about it.

    5-0 out of 5 stars Killer book
    A good book is one that not only provides an interesting read, but gets you off the dime to DO something. Our company is large (40,000 employees)and we had ahuge gap between business and brand. After reading this book, my team and I re-org'd our company around the "superteam" model of brand building. Now we have cross-deparmental collaboration, plus a stable of small, best of breed external firms to give us some creative horsepower. The left brain's finally connected to the right brain, to quote Neumeier's phrase. We use the book to introduce new hires to the brand concept, then follow up with training on our own brand. This is the book that got us going. I recommend it to anyone who wants to incite change in their organization.

    4-0 out of 5 stars Beyond Trout and Ries
    The Brand Gap picks up where Trout and Ries leave off. It gets into areas that traditional marketing and positioning books fear to tread, namely the role of aesthetics in building brands. As a 30-year veteran of Madison Avenue, I've learned the hard way that it doesn't matter how great your strategy is---it's execution PLUS strategy that moves products. Neumeier is one of the first to recognize this simple but elusive truth. It's enough to give one hope for the future of the marketing business. For that matter, for the future of business. Period.

    1-0 out of 5 stars The Brand Gap
    For anyone in the business of branding, marketing or advertising, don't waste your money on this one. The book is nothing more than fluff, with no substance or insight. A definite zero. ... Read more


    151. Macroeconomics : Principles and Applications
    by Robert E. Hall, Marc Lieberman
    list price: $103.95
    our price: $103.95
    (price subject to change: see help)
    Asin: 0324260393
    Catlog: Book (2004-01-07)
    Publisher: South-Western College Pub
    Sales Rank: 159794
    Average Customer Review: 3.5 out of 5 stars
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    Book Description

    Departing from the encyclopedic nature of most Principles texts, which encourages students to simply memorize concepts and see economics as a collection of unrelated terms, formulas, graphs, and theories, this text provides students with a picture of economics as a unified discipline; a set of interrelated tools and ideas that can be used to look at the world in a different way.This book's concise, less is more approach has been carefully crafted in terms of both content and supporting pedagogy to keep students focused on learning and applying the central ideas used in economic analysis.It uniquely employs a simple methodology throughout to emulate how economists look at problems, and teaches students how to use this same analytical process in developing their own economic analysis skills.Hall/Lieberman's careful focus on core theoretical ideas as well as systematically applying the theoretical tools to interesting real-world questions conveys the message that economics is an integrated, powerful body of knowledge that can be used to address important issues. ... Read more

    Reviews (3)

    1-0 out of 5 stars Nice pictures, bad book
    I was required to use this book for a college macro course.I found this to be one of the worst business textbooks I've seen so far.I think it fails its job at giving the average college student a good understanding of the macro economy.

    When explaining simple concepts that should be easy to grasp, the book loads the reader down with obscure mathematical equations and other gobblygook.On rather complicated topics where additional details would help, they try to condense the topics making it difficult to see the big picture.To figure out what I was supposed to learn, I had to use other sources to help me out (i.e. websites and other business books).I also think the authors are poor at making comprehensible analogies.

    Perhaps the most annoying aspect was the author's injected liberal opinion.In a few chapters, they innuendo their griefs about how businesses are unfair to poor people and that successful individuals should have their winnings reallocated to the less privileged.They also gripe about how not everyone can find a job in a capitalist society.It seems that the authors have little understanding of concepts like competition and motivation to be successful.

    If you are a course coordinator considering this book for a macroeconomics class, please do your students a favor and seek a different book.As a student, it is more helpful to have a book free of opinions.A book that uses clear explanations rather than confusing lines and charts.If the websites and other sources I used can clearly state the material, so can a textbook!

    5-0 out of 5 stars Way more interesting than the course
    This book helped me pass my exam!The course is so boring and very dull, but this book uses everyday situations to explain the concepts.Marc Lieberman is a professor at my school and I wish I had him as a professor because all of the students who did have him said that his class is awesome.So if his class is awesome, his book has got to be awesome...right?

    This book uses alot graphics and colors, which makes it more fun to read.This the exactly how I would want to be taught economics.There is also a little humor in the book too, which makes it even more fun.So for those students who are taking economics or are going economics, this book helps ALOT.It covers the basics very well.

    Make sure you buy the most updated edition though.This book was just updated last year, so beware of those 1st edition books because they're old.

    5-0 out of 5 stars Superb textbook
    Easy and fun to use.Excellent blend of academia and real-life examples.Charts, graphs, and illustrations were colorful and easy to understand.Also, authors Hall and Liberman provide readers access to their macroeconwebsite for additional study. I used this text at thepostgraduate level -great for undergrads, too. ... Read more


    152. Applied Economics: Thinking Beyond Stage One
    by Thomas Sowell
    list price: $30.00
    our price: $19.80
    (price subject to change: see help)
    Asin: 0465081436
    Catlog: Book (2003-11-01)
    Publisher: Basic Books
    Sales Rank: 2200
    Average Customer Review: 4.56 out of 5 stars
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    Book Description

    The ideal companion volume to the acclaimed Basic Economics--a guide to how our economic decisions turn out in practical terms.

    The application of economics to major contemporary real world problems--housing, medical care, discrimination, the economic development of nations--is the theme of this new book that tackles these and other issues head on in plain language, as distinguished from the usual jargon of economists. It examines economic policies not simply in terms of their immediate effects but also in terms of their later repercussions, which are often very different and longer lasting. The interplay of politics with economics is another theme of Applied Economics, whose examples are drawn from experiences around the world, showing how similar incentives and constraints tend to produce similar outcomes among very disparate peoples and cultures. ... Read more

    Reviews (16)

    5-0 out of 5 stars A Great Book (Even for Environmentalists)
    Thomas Sowell describes economics as thinking beyond Stage One-considering the later consequences of present policies. This is a great message, and one I wish our national leaders understood. I am a biochemist and a patent attorney, and I consider myself an environmentalist. Most environmentalists, unfortunately, need to think much more about Stage Two and beyond. This book is a good way to start this process and correct some of the naivete that surrounds environmental policy proposals. Mr. Sowell's analysis of recycling, for example, is a much-needed insertion of reality into this area.
    I enjoyed the analyses of medical care and risk-taking. Mr. Sowell makes the excellent point that drug prices convey an underlying reality that is not nearly as easily changed as the prices are; drug price controls are therefore self-defeating. I felt Mr. Sowell did not go far enough on this, however. Life insurance works because it is reasonably easy to tell whether someone is dead or not, and because successfully killing someone for the insurance money is difficult and risky. Health insurance works poorly because there simply is no way to define "good" health care, much less tell whether or not someone else's child is receiving it. The demand for medical care is essentially infinite; nearly everyone would like themselves and their families to have better health than they presently do. As soon as a third party payer enters the picture, the necessary connection between demand for health care and the available resources of the patient or his family becomes a fog filled with conflicts of interest.
    Mr. Sowell's analysis of zoning laws is basically good. I agree that we need much more consideration of the role of zoning laws in creating urban sprawl. I think Mr. Sowell puts too much emphasis on the role of "open space" in this, though. The main problem is not that we don't allow people to build in the remaining open space, but that thanks to too-restrictive zoning, housing density is far too low in the locations (such as near jobs, shopping, schools, parks, and subway stations) where people want to live. In my own neighborhood (Falls Church, Virginia), demand for housing is intense and home prices are soaring, but thanks to zoning and local politics, the few remaining lots are mostly having single-family houses built on them. Ridiculous!
    Mr. Sowell's analysis is faulty in some areas. He too easily dismisses overpopulation as a serious problem. The difficulty is that if people are not required to pay the full costs of raising their own children, they will raise more children than they or their society can afford. If we are going to have such "pro-child" policies as universal free education, therefore, we must balance that with taking steps to control population.
    Mr. Sowell admits that there is a limit to the earth's capacity to sustain human life, but says this is not a problem because we are still far from the limit. I am not convinced that we are as far from the limit as he thinks. The earth's resources (and its waste sinks) are being used at a rate which is simply not sustainable even over a time span of decades, never mind centuries. Mr. Sowell's analysis would be correct if there were no externalities. The fact is, though, that resource use is in effect very heavily subsidized. Users of crude oil, for example, do not now have to pay the costs of air pollution, roads, auto accidents, wars to protect the oil flow, climate change, and the like, but instead shove these costs off onto others. As long as this continues, crude oil will continue to be overused and the economy will be less efficient as a result. I would like to see Mr. Sowell's formidable abilities applied to the problem of solving the "Stage Two" problem of externalities, rather than simply sweeping it under the rug.

    5-0 out of 5 stars Applied Economics: Thinking Beyond Stage One
    This new book is a spirited and controversial examination of how economic choices in public policy often result in unforeseen consequences. Sowell, a professor of public policy at Stanford and author of Basic Economics: A Citizen's Guide to the Economy, examines labor, medical care, housing, and other areas of economic activity. He says that in stage-one thinking, making housing affordable by setting rent controls would seem to be self-evident but that such rent controls both reduce the stock of low-rent housing and cause that stock to deteriorate in condition. He explains that many landlords don't bother to offer properties when rents are low and that those who do find very little incentive to maintain them. On the institution of slavery in the American South, Sowell says slaves were usually better cared for than other laborers because of the slave owners' economic self-interest. He defends the existence of slums as low-cost housing that in the past allowed the residents who chose to live in them to use their funds for other purposes. His predictably laissez faire approach to economics will grate on many readers, but his reasoning is clear and thoughtful. Every library covering economics or public administration will require a copy.-

    5-0 out of 5 stars Sowell Urges us to Think Ahead
    Thomas Sowell's "Applied Economics" ought to be required reading in every high school and college economics, politics, and English courses. While Mr. Sowell is Ph.D economist and fellow at the Hoover Institute at Stanford, his ideas are useful even to the non-economist. As a society, we tend to be taken in too easily by people who make irrational arguments that sound good at first glance but produce miserable results since no one thought about the next step. Often times, too many words are politically popular but are actually quite harmful. Such words include: "living wage," "consumer protection," "rent control," etcetera. When these ideas are actually applied in practice, the results rarely meet the rhetoric over the long-run. Politicians only tend to care about what will get them re-elected, and as a result, few of them have an incentive to think about what will happen 10 years from now. As a result, many often escape the blame since the poor results will be far removed from their disasterous policies. This, of course, could easily be construed as a problem with democracy, but instead, my feeling is that it is a problem with our educational system. If our educational system actually educated citizens to think deeply about what would be the consequences of certain policies, perhaps the heated irrational logic emanating from certain politicians would cease. Perhaps such rhetoric would continue to work in irrational hotspots such as Berkeley, but rare for it to work elsewhere. One could only hope. This book is a must read for everyone -- regardless of who you are.

    Michael Gordon

    4-0 out of 5 stars What Comes After the Bold and Noble Ideas
    This book is a much-needed antidote for those who measure the value of their policy prescriptions for their surface qualities. Are you for cheap medicine? Then you will want to regulate the prices set by pharmaceutical companies and limit the length of their patents. Are you for cheap housing? Impose rent control. How about fixing the so-called "north-south" inequalities in wealth that you believe are a result of globalization and discrimination? That's simple: increase foreign aid.

    To these solutions, and many others like them, Thomas Sowell asks a very basic but often neglected question: What happens next? Once you have imposed rent control in a city, for example, what happens to its housing market? By providing preliminary answers to these questions based on empirical evidence, Sowell undercuts the surface moralism of those who promote these ideas.

    Sowell looks at labor markets, the economics of medical care, housing and discrimination, how risk affects business, and finally provides a chapter on why various countries and regions show such different patterns of development. As with all his work, his writing is crystal-clear and enjoyable. This is a wonderful book, but I gave it four stars because Sowell has written many better.

    2-0 out of 5 stars Doesn't add up
    The arguments in the books for a FREE market doesn't add up to the conculsions. It cited many failures in government interventions as the basis for a complete free market, however there are no hard evidence that a completely free markets in the sectors covered in the book will work. In particular, it advocate a practical appraoch in that it emphasis what is important is actual experience in the past that matters, not the idealistic socialism. It is however, recent experiences that pointed to the fact that markets are never perfected. The public is misinformed about the safety of automobiles, the pubic is misinformed about the consequences of rent control. In a perfect information market, how can the public be misinformed.

    The zoning of land use is against free market. On this topic, I invite Mr. Sowell to come to Hong Kong (where I live) to see how developers (not checked by a competent government) can damage one of the most beautiful natural harbour in the world.

    Mr. Sowell's arguments are only valid if very one in the market are thinking about stage 4, otherwise it won't work. He is as idealistic as the communist.

    In the real world, we are have to balance between the two exterme and I don't think Mr. Sowell's ideal world exist in any place in the world today. ... Read more


    153. Engineering Economy
    by William G. Sullivan, Elin M. Wicks, James Luxhoj
    list price: $117.00
    our price: $117.00
    (price subject to change: see help)
    Asin: 0130673382
    Catlog: Book (2002-07-15)
    Publisher: Prentice Hall
    Sales Rank: 58532
    Average Customer Review: 3 out of 5 stars
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    Reviews (1)

    3-0 out of 5 stars A practical guide for the manager
    I first used this book as a student-I found it useful then, today I insist that all managers reporting to me review, and use, the concepts and techniques provided by the authors.

    The book is useful, in that concepts are well explained, the examples are relevant, but most important for me is that it provides managers who have little or no experience in determining project costs with a handy means (including formulae and worked examples) of doing so.

    I have tried to get copies of the most recent edition, the popularity seems to be such that the book is sold out. I most readily recommend this to anyone who needs to justify capital expenditure, who needs to do project costing, and who has to prepare proposals for submission to the boss (or the board of directors)in order to obtain funds for capital expansion, refurbishment or simply equipment upgrades. ... Read more


    154. Organization Development: BehavioralScience Interventions for Organization Improvement (6th Edition)
    by Wendell L. French, Cecil H. Bell
    list price: $80.00
    our price: $80.00
    (price subject to change: see help)
    Asin: 013242231X
    Catlog: Book (1998-12-15)
    Publisher: Prentice Hall
    Sales Rank: 88045
    Average Customer Review: 3 out of 5 stars
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    Book Description

    B> Appropriate for courses inOrganization Development, this new edition explores the improvement oforganizations through planned, systematic, long-range efforts focused on theorganization's culture and its human and social processes. The authors presenta concise and comprehensive exposition of the theory, practice, and researchrelated to organization development. The Sixth Edition reflects the most recentdevelopments, advances and expansions, and research in the area of OD. KEYTOPICS: Adds and updates new material to provide the most currentinformation available. Strengthens coverage by adding new interventions and newmaterial. Offers a more lively tone and writing style. Emphasizes theeverchanging paradigms in OD theory and describes several new and importantinterventions in considerable detail. Sets discussions in the rapidly-evolvingcontexts of globalization, intensified competition and collaboration, TotalQuality Management (TQM) and large-scale organizational change.Provides excellent coverage of the organization and its dynamicsfor managers and professionals. ... Read more

    Reviews (8)

    5-0 out of 5 stars how about some double loop learning ?
    This is a flawed edition of a classic book.
    Yes, it is historical in its overview. Yes it is dense with ideas and concepts. It makes readers think that OD/change management is hard work. But this is a good thing. Change aint easy, and intervening in people's working lives is serious business. Lets learn from the past. It also has lots of case explanations, and it does explain the theory clearly. I wouldn't let anyone who couldn't understand it near my consultancy work.

    The criticism that it is dated is a bit more on the mark; not because the more recent stuff on change isn't there, it is, but it is tacked on to the material from earlier editions with no thought to the coherence of the book's structure. A shame; it needs a good, new third author who loves the original text to bring it up to date.

    Despite the flaws, I give it 5 stars to bring the average up. Those who award it only one star do it an injustice. And, a lesson for the would be change agent, things in life, whether books or bits of our client organization are rarely wholly good or wholly bad..... (ok,ok).

    Another good thing, compared to its competitors its small !

    1-0 out of 5 stars Out of date. Great during the seventies!
    This book is long out of date. Read either Kotter, Beitler, or Schein.

    1-0 out of 5 stars This book is out of date!
    This book was written in the seventies! It shows. I recommend reading something current; such as Cummings & Worley, or Beitler, or Kotter.

    4-0 out of 5 stars Great Resource!
    I really didn't care for this book at first, but had to purchase it for a class. As I read the book, it began to grow on me and I found it to be a great resource book, one that you may want to keep in your personal library for future questions about organizational development. This book gives great options on how to get people to work together, how to endure the resistance of people during change, as well as how to make the most of the a sucessful organizational change. I wish I had this book when I was president of my organization and had trouble getting larger groups of people, all with various strong opinions, to work together. This book gives it to you straight, a definite source of relief when dealing with or preparing for chaos in an organization!

    4-0 out of 5 stars This book "fills in the blanks" of OD
    The book provides an introduction to the discipline, describing the historical foundations as well as specific applications in both for-profit and non-profit settings. The definition provided is deceptively simple; it is brief, yet completely encompasses the critical elements of OD efforts. What brings me back to it as a text again and again, however, is it's comprehensive list and descriptions of OD techniques. I have yet to find another book that so simply lays out the fundamentals of activities for interpersonal, team, inter-team, and large-scale organizational change. The final chapters deal with issues of consulting and the future of OD.
    Because it ranges from a large-scale conceptual overview down to the nitty-gritty specifics of OD activites, it serves as an ideal framework to springboard to other books and readings.

    Only caveat: The writing style is not commensurate with the excellence of the content. ... Read more


    155. Trump: How to Get Rich
    by Meredith McIver, Donald J. Trump
    list price: $21.95
    our price: $15.36
    (price subject to change: see help)
    Asin: 1400063272
    Catlog: Book (2004-03)
    Publisher: Random House
    Average Customer Review: 3.07 out of 5 stars
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    Book Description

    First he made two billion dollars.
    Then he made The Apprentice.
    Now The Donald shows you how to make a fortune, Trump style.

    HOW TO GET RICH

    Read by Barry Bostwick with an introduction read by the Author


    Real estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success. Over the years, everyone has urged Trump to write on this subject, but it wasn't until NBC and executive producer Mark Burnett asked him to star in The Apprentice that he realized just how hungry people are to learn how great personal wealth is created and first-class businesses are run.

    In Trump: How To Get Rich, Trump tells all -- about the lessons learned from The Apprentice, his real estate empire, his position as head of the 20,000-member Trump Organization, and his most important role, as a father who has successfully taught his children the value of money and hard work.

    With his characteristic brass and smarts, Trump offers insights on how to:

    • Invest wisely
    • Impress the boss and get a raise
    • Manage a business efficiently
    • Hire, motivate, and fire employees
    • Negotiate anything
    • Maintain the quality of your brand
    • Think big and live large

    Plus, The Donald tells all on the art of the hair! ... Read more

    Reviews (147)

    1-0 out of 5 stars The Worst Book Ever Written
    Yes, this is the worst book that I have ever read - I would imagine the worst book ever written. For someone that brags endlessly about being a perfectionist, he should be embarrassed. If you want to spend your money to have Trump brag non-stop and then ultimately learn nothing, this is the book for you. There have to be at least 30 pictures of the guy. He somehow manages, between headings and chapter spacing to add an extra 100 pages to the book. One word: pathetic.

    4-0 out of 5 stars Very good read but not exactly true to its title
    This book is everything that you would expect it to be: well written, entertaining, full of insight into Trump and his accomplishments. However, it is missing one essential ingredient: any formula for how to get (financially) rich as the title states/implies. I use the word "imply" as well because the title does not specifically have to mean how to get financially rich. The underlying theme of the book is to find the field you are happy in and work hard at what you do. Of course, that in and of itself will not make everyone financially independent. However, throughout the book Trump continually speaks about the strong relationships he has with not only his family (ex-wives included), but with his employees, who tend to be very loyal to him and the Trump organization. But in the end, I was entertained and enjoyed reading the various stories and loved that each chapter was no more than a few pages, which helps prevent boredom on any particular subject that one may not find interesting.

    4-0 out of 5 stars Attention to detail and seeing the big picture...
    Personally, years ago, the first time I read about "The Donald", there was something about him that I really liked - I couldn't actually put my finger on exactly what it was, but there was an instant admiration, and a clear, instinctive impression that he was straight forward, honest and tremendously hard working. A true American character.

    Through the media we watched his well-publicised divorce from Ivana, and his near bankruptcy in the realm of 9.2 billion dollars. At that time, particularly here in Australia, we had our own 80's millionaires fall from grace, and the public at large loved every minute of it. As a society, we love to see the mighty fall; it seems to be in our natures. But unlike some of our fallen entrepreneurs, The Donald came back and came back with a vengeance, which was an astonishing feat, and for me, very inspiring. Unlike some of my friends and family, I enjoy watching the reality television show, The Apprentice - its value lies in its believable portrayal of the business world and the skill and personality required to survive in that world. This is what prompted me to read Trump's latest memoir, and without reservation, I was thoroughly impressed.

    The book is organized in six parts: Business and Management, Career Advice, Money, The Secrets of Negotiation, The Trump Lifestyle and Inside the Apprentice. One can glean from these pages a wealth of advice to achieve success and potential wealth. This advice is from a man who has succeeded many times over, rising from the ashes of defeat like the proverbial phoenix. The writing style is breezy and chatty, as if you were sitting in front of the man in his office. Some of his anecdotes are entertaining to the point where I actually laughed out loud. My favourite chapter would have to be, A Week in the Life, written in a diary format hour by hour through a five-day week. From this one gets a true picture of the man's immense energy level and genuine passion for what he does every day. In fact I was a little exhausted after finishing the chapter and amazed at his capacity for work. And this is the secret: dogged hard work, attention to detail and grasping the big picture. I believe he would be a hard man to work for because he's such a perfectionist, but the experience would be well worth the time and potential anguish.

    Because the writing is simple and flowing, the book can be properly read in a few hours. His advice is practical and can be applied immediately. Reading How to get Rich was absolutely an afternoon well spent. Highly recommended.

    3-0 out of 5 stars Thin gruel
    Trump is a fascinating character and great at being a celebrity. He's a big believer in the American Dream, and one can't fault him for that. This book is interesting if you approach it wanting to hear his voice in your head and get a little inspiration to keep moving and working toward your own dreams. If you're looking for specific advice or detailed plans, go elsewhere. This is not a book for deep thoughts.

    4-0 out of 5 stars Great look inside Donald's business dealings
    Short, concise, and to the point. That's the way the book is written and that's the way I like it. Get to the point, don't B.S., then move on. The brief sections makes it easy to read and reference. Just like his buildings, the layout and design of this book makes it enjoyable.
    I don't believe he's given away all of his secrets, but it's very interesting to see what goes on in the day in the life of Donald Trump. I also beleive he was hamming it up a bit (probably to some perspective clients, lenders, and customers), but that's ok. I wouldn't expect anything less.
    The way he describes handling obstacles that cross his path is actually inspiring. It kind of keeps things in perspective. He may deal in millions, but I figure anyone's obstacles can be overcome if they use his processes with dealing with them.
    Even if you don't like him, it's fascinating to see how his life works (and that's just the part he let's us see). I, for one, appreciate the doors being open for others. ... Read more


    156. Today Matters : 12 Daily Practices to Guarantee Tomorrow's Success (Maxwell, John C.)
    by John C. Maxwell
    list price: $24.95
    our price: $16.47
    (price subject to change: see help)
    Asin: 0446529583
    Catlog: Book (2004-05-12)
    Publisher: Warner Faith
    Sales Rank: 2081
    Average Customer Review: 4.67 out of 5 stars
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    Reviews (3)

    5-0 out of 5 stars Developing your Character based on Values and Committment
    Maxwell's teachings are both insightful and practical. The concept of developing the twelve fundamental aspects of success in professional and personal life - habits he collectively calls the Daily Dozen- is the main theme of this book. The identification of these "work areas" effectively helps us untie the knot of our cluttered and busy existence. Maxwell guides us through the commitments and decisions that we have to make on each aspect of our lives in order to be highly succesful people. More importantly, Maxwell strives to make us realize that success is not achieved at a future date through much work and effort, rather, he teaches us success is both a mindset and a lifestyle.
    Maxwell delivers his insights in a refreshing and affirming manner, walking us through the benefits and demands of each Daily Dozen component. The fact that he shares with us his own walk toward mastering the Daily Dozen inspires us to realize we have what it takes to live on a higher level. The main theme behind his insights is that we must develop the courage to maintain our commitments, practice good thinking and live out our values.
    Those who are ready to exercise the courage needed to implement these habits in their lives are bound to find this title of trascendental value. If we take Maxwell's advice, we would find ourselves amazed at the indifference (or ignorance) in which we approach ourlives and to the extent our day-to-day actions might be hindering our development and slashing our likelihood of being usccesful.
    I recommend reading this book with the 7 Habits of Highly Effective People by Stephen Covey.

    4-0 out of 5 stars Good...
    Success depends upon a daily dozen, according to the author. Before you get your hopes up that he means a dozen doughnuts or eggs, the dozen is twelve principals on which to base your life. Before explaining what these are, Mr Maxwell helps you realize that today is important, each one has the potential to be the most important one of your life. Then, methodically, he explores the daily dozen; attitude, priorities, health, family, thinking, commitment, finances, faith, relationships, generosity, values, and growth. Using both is own experience and that of others, the lessons are taught clearly then followed by a "workbook" section to help apply what you were taught.

    **** While seeing Mr. Maxwell speak in person is the ideal; if that is not possible, this is the next best thing, or even better. You can schedule it on your own time. While faith is the foundation of the entire book, the religous aspect is not overwhelming. A secular person can derive almost an equal benefit as a Christian. ****

    Reviewed by Amanda Killgore for Huntress Reviews.

    5-0 out of 5 stars Daily Disciplines to Keep You on the Path to Success
    Can you expect to win a gold medal in the Olympics if you start preparing the day of the try outs for your country's team? Probably not.

    In the same way, each of us needs to develop ourselves spiritually, psychologically, emotionally, physically, intellectually, and socially if we want to accomplish more in the future. Many books take one aspect of life and suggest daily activities to strengthen that part of one's life. Dr. John C. Maxwell has taken that important idea further in this book and suggested what you need to do each day in 12 different areas.

    The 12 areas are:

    Choose and display the right attitude

    Determine and act on important priorities

    Know and follow healthy guidelines

    Communicate with and care for your family

    Practice and develop good thinking

    Make and keep proper commitments

    Make and properly manage your money

    Deepen and live out your spiritual faith

    Initiate and invest in solid personal relationships

    Plan for and model being generosity

    Embrace and practice good values

    Seek out and embrace personal improvements.

    Each section comes with negative and positive examples so you understand the point Dr. Maxwell is trying to make. I often found the negative examples to be more instructive than the positive ones. I don't want to be like those people!

    At the end of each section are a series of questions to help you make the decisions and take the actions you need to do to accomplish what you want to in life. So, you're not modeling on what Dr. Maxwell does specifically . . . but rather turning a spotlight into areas he's found to be valuable in his own, very successful life.

    I often marvel at how much Dr. Maxwell accomplishes. He writes lots of books. He gives many speeches. He trains enormous numbers of leaders. He inspires millions more. For a long time, I've wondered what the discipline was like that he uses. Now that I have read this book, I know. And I'm very impressed. This is a level of self-discipline and focus that I had never considered before.

    Mid-way through the book, I found myself becoming intimidated by all that needs to be done . . . and began to despair if I was up to the challenge. It was with a great sense of relief that I found this problem addressed in the conclusion to the book. Rather than attacking the whole Mount Everest of opportunity for daily self-discipline all at once, he suggests starting with two areas where you are doing well and one where you are not. Then, switch focus as you get one of the areas you have been working on where you want to get it. I think that's a reasonable plan, and only wish he had suggested that approach in the beginning of the book.

    Personally, the book would have worked better for me if I had read it in this order: faith, values, attitude, thinking, growth, health, family, relationships, commitment, generosity, finances and priorities. I suspect that the right order for you will be different from either Dr. Maxwell's or mine. The book is modular enough that you can reorder your reading of the chapters after the first two to provide a focus that fits with the way you like to organize your thinking and actions. I encourage you to do so.

    Although this book will make a tremendous difference in your life, it will make even more difference if you share and discuss it with those you love and care about. So be generous in sharing this remarkable volume. ... Read more


    157. The Brand You 50 : Or : Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!
    by TOM PETERS
    list price: $15.95
    our price: $10.85
    (price subject to change: see help)
    Asin: 0375407723
    Catlog: Book (1999-09-21)
    Publisher: Knopf
    Sales Rank: 14504
    Average Customer Review: 4.49 out of 5 stars
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    Amazon.com

    If Dilbert and Tom Peters ever attended the same party, they'd probably find themselves in opposite corners. The cynical cartoon character would have a hard time in Peters's upbeat, high-energy world of "Cool-Beyond-Belief." The Brand You50 is Peters's manifesto for today's knowledge workers. It joins his Reinventing Work series, which includes The Projects50 andThe Professional Service Firm50.

    In The Brand You50, Peters sees a new kind of corporate citizen who believes that surviving means not blending in but standing out. He believes that "90+ percent of White Collar Jobs will be totally reinvented/reconceived in the next decade" and that job security means developing marketable skills, making yourself distinct and memorable, and developing your network ability. His list-filled prescriptions cover everything; for example, "You are Your Rolodex I: BRAND YOU IS A TEAM" (no. 22), "Consider your 'product line'" (no. 25), "Work on your Optimism" (no. 35), "Sell. SELL. SELL!!!" (no. 47). While the book is overwhelming at times--its hyperactive typography pretty much shouts at you--any baby boomer thinking about his or her career will find much to consider. --Harry C. Edwards ... Read more

    Reviews (45)

    5-0 out of 5 stars Worth the money even if you just read one page
    It is thought provoking and an interesting read. Tom Peters has an abrupt rock-n-roll style that tells you what he means in a minimum of words. This is just one of his trademarks.

    "Brand You 50" is a challenging read for anyone currently employed or seeking employment. This book gives guiding words to help you reinvent your workplace and make it a place for the type of success you are after, whatever that may be. A must read for anybody who wants to know about career management in the next century.

    4-0 out of 5 stars Peters - Love Him or Hate Him
    For more than a decade, Tom Peters has come to represent a push against the envelope of normal boring white collar work - so why should he change direction now? The Brand You 50 is the first volume in a number of of books that Peters plans to write over the next while under the umbrella moniker of 'Reinventing the Work'.

    Again employing his trademark in-your-face style, Peters takes his 'Circle of Innovation' one step further by providing the reader with some great, whacky, and often off-the-wall ideas about how to thrive in the work world of tomorrow today.

    While not quite worthy of a five star rating, I found this book to be entertaining, if not engrossing. It was easy to pick up and read tidbits over and over agian. I found the 'Todo' ideas at the end of every chapter (& I use this term loosely) to be the most valuable part of the book.

    The mechanics where a little disoriented, and the presentation was real and meaningful, if not a little raw at times. If you have never read TP before, you might find this volume a little offensive and strong, but once past the rough exterior, I imagine most readers will not only learn something, but also come away with lots of ideas for personal use.

    With this being an indicator of the flavor of the remaining '50' books, I suspect that we're in for a roller coaster ride in the world as TP sees it.

    2-0 out of 5 stars Rah Rah, not How-to
    Professor Peters is/was a Harvard professor of business who concentrated on researching and teaching competitiveness. I liked his serious books and text books. He's a really high energy speaker and has a quite lucrative business in coaching. Therefore, I should not be surprised that this little book is full of gimicky fonts, colors, buzz words... and is closely associated to the sales-oriented web site of the same name. Maybe there's good content there, but the presentation screams: motivational, not content-rich. And that's what I think the book is good for.

    5-0 out of 5 stars daily snippets
    I just got this as part of my daily readers. One tip a day keeps the creditors away.

    5-0 out of 5 stars Unconventional book
    The message of this book is conveyed, in a sense, by the way it is written. Tom Peters uses lots of exclamation points (!!!), words in all caps (LIKE THIS!!!), different font faces and font sizes to demonstrate his message that we must be different, we must be bold and energetic, in order to make ourselves distinctive in the working world. The book is divided into fifty mini-chapters that each contain a lesson on how to "brand" ourselves.

    What is "branding"? It's developing a talent or a skill that you become known for -- one that will give you job security even if you find yourself skipping from job to job. Peters urges you to become an expert at something, to become the "best" at some aspect of your job. And you make your talent known by being a little bit rebellious, unconventional, and fun.

    However, some may think this book is a bit too cheerful and optimistic. It reads like a relic of the outrageously high-flying dot-com days, when people could skip from job to job and demand higher and higher salaries each time they moved. Those days are over. A new sobriety prevails. But even if their persuasive power is somewhat diminished in this moribund economy, Peters' lessons still have some value -- the value of being an individual, being unique and trumpeting your accomplishments in myriad ways.

    For a slightly harder-edged look at the working world, try reading my book, "The Rules of Ruthlessness," which offers a different view of making yourself distinct in your career. Some of my strategies resemble those that Tom Peters advocates. "The Rules of Ruthlessness" is available here on Amazon.com -- ... ... Read more


    158. Meet You in Hell: Andrew Carnegie, Henry Clay Frick, and the Bitter Partnership That Transformed America
    by Les Standiford
    list price: $24.95
    our price: $16.47
    (price subject to change: see help)
    Asin: 1400047676
    Catlog: Book (2005-05-10)
    Publisher: Crown
    Sales Rank: 5156
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    159. The Candlestick Course
    by SteveNison, Marketplace Books
    list price: $59.95
    our price: $37.77
    (price subject to change: see help)
    Asin: 0471227285
    Catlog: Book (2003-05-23)
    Publisher: Wiley
    Sales Rank: 24686
    Average Customer Review: 4.25 out of 5 stars
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    Book Description

    Steve Nison revolutionized the world of technical analysis when his two bestselling books introduced Japanese candlestick charting techniques to the western world. "Candles," he discovered, can signal shifts in trends and price patterns with amazing accuracy, and these "storyteller" charts also contain powerful applications for today’s volatile short-term markets.

    In The Candlestick Course, Nison breaks new ground once again. From the basics through the more complex stages of pattern recognition, each chapter includes specific learning objectives, key terms, clear-cut instruction, and practical applications. Plus, each end-of-chapter quiz allows readers to perfect their charting abilities before moving on. This book is the ideal training tool for newcomers, and perfect for veterans looking to refine and hone their skills.

    Focused on the needs of today’s active traders and investors, Nison:

    • Provides a solid foundation to candlestick charts–reinforcing key skills as you go
    • Reveals how to pinpoint critical market opportunities as they arise, by recognizing key candle signals
    • Tests your ability to accurately analyze and interpret candle charts
    • Demonstrates how candlestick concepts can trigger potent decision-support tools that can confirm–or enhance–buy/sell signals
    • Includes a valuable "progressive charting" case study
    • Ties all the aspects of candlesticks together through interactive examples and visual tests

    Whether viewed as a supplement to Steve Nison’s other books and courses, or as your introduction to candlestick charting, this course book will familiarize you with the intriguing world of The Morning Star, The Hammer, The Dark Cloud Cover–and the many other powerful and precise patterns Nison shares with fellow traders and investors.

    Not just a one-time read, The Candlestick Course can be used as a valuable reference source, and quick refresher course, time and again. ... Read more

    Reviews (8)

    3-0 out of 5 stars Frustrating
    The content of this book is good. My criticism is that the layout is badly planned. You have to refer to charts on different pages, then look at the questions on another different page, then refer to the answers on another different page etc. Lots of flipping pages back and forth, kind of ruined it for me.

    4-0 out of 5 stars Shooting Stars and Belt Holds and Dark Cloud Cover
    This is a great basic primer on candlestick charting techniques by the guy who allegedly introduced it into the west fifteen years ago. All the basic one, two, and three formations from spinning tops and high wave candles to piercing lines and cloud covers to three soldiers, harami cross and evening doji stars are there. It is pretty amazing that candlesticks are so much simpler but contain more information than standard western tick and point-and-figure charts. Among the things I learned were that hammers must have shadows twice as long as the real body, and the way windows (gaps) are used for support in Japanese trading. The book is arranged with quizzes, and while repetive (and there are a couple of minor mistakes, including on one of the questions), Nisson really drives home the message. Among the things he emphasizes are that candlesticks are best for signaling reversals, and that they are best supplemented by western techniques for price targets and confirmation. Although not quite a complete novice, I'm a slow reader but it only took me three hours to read this in the library. The last part of the book takes you through a chart and points out the formations-dispelling the common critique that technical analysis is completely subjective. Highly recommended and quite a contrast to the information overload of many other trading books.

    5-0 out of 5 stars Outstanding book! A must have for any technical trader
    I'm reading this book now and it's amazing how much you can learn in so short a time. This is a small book but the information and the way it's presented is outstanding. I wish all of the books that required study put their material in this format. Each section has a quiz to determine that you understand the material. Not only that but detailed answers to each of the questions is included. You're getting double re-enforced learning. While it starts with the basics of candlesticks the book concludes with real examples of applying these patterns. What's really the kicker is that Steve shows how he integrates Western charting techniques with candlesticks to greatly improve the odds in trading.

    I don't expect to be a trading wizard after reading through this book but I do expect my trades will be thought out more thoroughly with the right techniques.

    Get this book even if you don't use candle charts now.

    4-0 out of 5 stars very useful book
    this book is more likely study guide for candlestick charting techniques. it contains a lot of useful exercises to test your understanding on candlestick. i strongly suggest to read other nison books before you buy this book. i give this book 4 stars because this book very useful and give more knowledge to understand candlestick

    5-0 out of 5 stars Learn Candlesticks
    This is a wonderful book. It does exactly what it claims. I've read a lot of trading books, and this is probably the only one that I've given 5 stars. Every trader has some familiarity with candlesticks, usually just enough to get into trouble trying to use them. Candlesticks can show changes in market psychology much more rapidly than traditional bar charts, but you need to know how to properly use them before using them as a major trading tool. This book really is a course that starts with the basics, then steps you through graduated complexity to using candlestick signals to trade a historical chart. Each section is followed by a quiz, with the answers provided. The answers are actually expanded course material. I learned the difference between a valid and an invalid signal. More than that, I learned how to properly use the signals. The book moves along rapidly, without a lot of irrelevant discussion or philosophy. It stays focused on the subject. I completed it in just a few hours. Get this book! Learn how to properly use candles in your trading. This course has made a difference in my trading. What more can I say? ... Read more


    160. COMPETITIVE STRATEGY : TECHNIQUES FOR ANALYZING INDUSTRIES AND COMPETITORS
    by Michael E. Porter
    list price: $37.50
    (price subject to change: see help)
    Asin: 0029253608
    Catlog: Book (1980-10-01)
    Publisher: Free Press
    Sales Rank: 95591
    Average Customer Review: 4.5 out of 5 stars
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    Book Description

    Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity -- like all great breakthroughs -- Porter's analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies -- lowest cost, differentiation, and focus -- which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment.

    More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, understand competitors,, and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing.

    Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century. ... Read more

    Reviews (28)

    5-0 out of 5 stars The best ABC book about Business Strategy
    This book is a classic! It's concepts will last forever...Sun Tzu would have written a very similar book, if he would have written about businesses. If you want to introduce yourself to business strategy and understand the broad picture, this is the book you must read. The book lets you understand competitive forces within an industry and the strategic steps a company can take to enhance its competitive position. It also describes the main caractheristics of nacent, mature, and declining insutries and available strategies for each case. Although it is a easy to read (but not light) and is very well structured, you must first be familiar with some economics and business administration concepts. You CAN'T talk or even have an opinion (sounds exagerating but it's true... it's the ABC, remember?) about strategy if you have not read this book. A MUST for business analyst, strategist, managers and directors... (I think this phrase appears on the book, but it's true).

    I bought the spanish version, which is not very good. For spanish speakers....buy the english version if you can.

    5-0 out of 5 stars Clasic for all time
    As Adam Smith is to economics and capitalism, Porter is to business strategy within this market system.

    This is THE seminal book for defining how businesses compete.

    As technology fads and internet business models ("New economy") come and go, every company must still address the basics of competition as outlined within this book. The frameworks within the book outline:
    -How to assess the competitive structure of your industry,
    -Generic competitive strategies
    -Competitor Analysis

    -Effects of market signals on competitive behavior
    -Competitive moves in response to your strategy
    -Competitve strategy in a number of different market environments
    -Impact of strategies such as Vertical integration, growth through new products, scale, and M&A
    -... much more

    You will use this book as a reference, and find it is timeless. It is no wonder the Mr. Porter is widely regarded as the preeminent strategist.

    To put this in practice I recommend books on gaming theory.

    5-0 out of 5 stars A book that should be referred to over and over again.
    This is one of the foundation books of the modern business education. Yes, it was written over twenty years ago and you cannot take a business course anywhere without the term "Porter's Five Forces" not at least being mentioned. But, really, this book is still completely relevant and should be on every businessperson's bookshelf, front and center.

    For a concept that has so much a place in b-school discussions, you might think the book focuses on the 5-forces, but it is only a small part of the book. It outlines the Generic Competitive Strategies (again, a now well known topic), Competitor Analysis (extremely valuable), Market Signals, Competitive Moves, and so much more.

    The book is in three parts, General Analytical Techniques, Generic Industry Environments, and Strategic Decisions. There is an appendix on Portfolio Techniques in Competitor Analysis, and a very useful appendix on How to Conduct an Industry Analysis.

    I think a lot of times this book is not given as active a place in the pantheon as it deserves because so many books and articles are recycling a lot of what was in this book and most don't add much to the discussion. Honestly, this book is worth referring to over and over and over again. It is a tool or a weapon in your competitive war chest that needs to be kept active and in play.

    5-0 out of 5 stars A must have for beginners
    A must have. Porter provides students with a great place to start for understanding strategy. While you must know the basics in this book to understand the foundation of strategy,it will not provide you with a dynamic and cutting edge strategic framework that many of today's industries need.

    5-0 out of 5 stars the bluest of the blue
    Simply put, if you haven't read Competitive Strategy yet, you are unfit to talk about business strategy.

    And only after reading it, are you fit to read the sequel, Competitive Advantage, which if you haven't read till now, makes you unfit to talk about business tactics.

    These two books are the Old and New Testaments of business. ... Read more


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