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| 181. Winning in Asia: Strategies for Competing in the New Millennium by Peter J. Williamson | |
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Book Description International business expert Peter J. Williamson argues that competing in this rapidly evolving arena will require a very different kind of company. In this book, he identifies the key challenges that will distinguish the winners in tomorrow's Asia and explores the fundamental changes-in business models, mind-sets, organizational structures, and management processes-that will be required to meet those challenges. Asian companies will need to leverage the strengths of their local heritage into the future by building distinctive, new strategies around them. Western multinationals will need to fundamentally reassess the approaches that have won them a share of Asia's rapid growth over the last two decades. Laying out strategies for creating a new and distinctive breed of Asian corporation, Winning in Asia provides a blueprint for reshaping the future of Asian competition. | |
| 182. Harvard Business Review on Compensation by Alfred Rappport, Alfie Kohn, Egon Zehnder, Jeffrey Pfeffer, Robert D. Nicoson | |
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Book Description This collection will help managers and human resource professionals weigh the pros and cons of different compensation plans and provide a framework for thinking about this important aspect of the war for talent. The articles discuss a variety of compensation-related issues such as: making salaries public, stock options, executive compensation, and incentive plans. | |
| 183. The Attention Economy: Understanding the New Currency of Business by Thomas H. Davenport, John C. Beck | |
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Book Description Reviews (21)
I turned down more pages than usual in this volume. I marked all sorts of things to share with others and to go back to. I even wrote notes on some of the pages, which I don't usually do when reading a book like this. The authors explain that "attention is the real currency of business and individuals...In post-industrial societies, attention has become a more valuable currency than the kind you store in bank accounts." The official definition: "Attention is focused mental engagement on a particular item of information. Items come into our awareness, we attend to a particular item, and then we decide whether to act." There's more, but I don't want to spoil this delicious read for you. You'll gain valuable insight into the role of attention in all aspects of our lives, how the ability to manage our attention is all-powerful . . . and how we struggle with our own personal challenge of managing the tremendous volume of information and other stimulants that bombard our senses. Part of the attention process is filtering and sorting, which is difficult for some people and can be overwhelming. There is so much in this book that I have no hesitation in giving it very high marks. Have your highlighter ready! The one negative-if it even is a negative-is the quotes and illustrative comments that appear in smaller type at the bottom of many of the pages. They distracted my attention from the flow of the text, making the book consciously a bit more difficult to read. Ah! The authors have made their point! Recommended for people in all walks of life; this is a book about us, not just an economy or business treatise.
The authors feel that the most pressing problem today is "not enough attention to meet the information demands of business and society." They argue that everything except human attention is plentiful and cheap. They think of attention as "human bandwidth." As a result, they suggest that like all scarce resources, attention is a "currency." In support of these observations, the authors note that 71 percent of white collar workers feel "info stress." They also argue that companies have "organizational ADD." The most interesting part of the book is the proposed measurement model. There are three continuums involved: one is from aversive to attractive, a second is from captive to voluntary, and a third is from front-of-mind to back-of-mind. The authors provide some examples of how to use this as a measurement tool, and prescribe some potential solutions for what they find in the examples. I thought that the weakness of this approach is that without experimental experience and testing, one will probably be wrong in prescribing from a new measurement tool. In that sense, the writing here exceeds the scope of the research the authors have done. However, I am glad they are sharing their prototype. Of existing research, you will get a quick look at psychobiology, the impact of technology on solving or making the problem worse, lessons from advertising, Web issues (especially e-mail, which they mention incessantly), leadership effects, strategy effects, and organizational structure as it affects attention. Basically, their argument is that less is more in most situations. Their goal is to create a world where technology enhances attention, you have control over sending and receiving information, you can escape information, and institutions (like companies and schools) make information more relevant for you. In so doing, they would like to see information providers focus on quality, not quantity. "In the end, the greatest prize for being able to capture attention will be the freedom to avoid it." Being familiar with the literature in this area, I found only the measurement model to be new. If you have read widely, you can focus on just that part of the book. My own sense is that measuring attention is less important than measuring what people use information for. Are they working on the right things, with the right people and tools, and in the best possible way? I also suspect that attention does need to be somewhat open. You do not know what you do not know, nor do I. Openness is clearly valuable to creativity and innovation. Hopefully, it will remain so. I was also struck that not enough attention was paid to giving people more tools for handling information that would already work. But this is a theoretical book, rather than a practical one. If you want to know more about how to turn information into influence, I suggest you read Robert Cialdini's classic, Influence. Basically, this subject is only of interest because voice mail and e-mail are being overused. That source of stress is fairly unimportant though, because little of importance comes from either source. They just happen to waste time. Good manners and more consideration would solve most of those problems. For most companies, a little attention to suggesting what should be done in both areas would solve much of the stress described here. I think we do need to do more work on helping people to appreciate their perceptual weaknesses. Like many management books, this one focuses more on "doing things to people" rather than helping people do things for themselves better. I hope that future work in this area will be more practical for the individual. My experience has been is that if people have good information, almost everyone decides and acts in the same way. The poorest sources of such information are regular financial reports in companies. As a result, Professor Kaplan's work with the Balanced Scorecard, as described lately in The Strategy-Focused Organization, is a area to focus on if you are concerned about organizational ADD. The relatively new book, Simplicity, by Bill Jensen is also a good source of ideas for how to overcome many of these issues. After you think about this issue, I suggest that you focus your organization on what are the three things you need to do better than anyone else. Then be sure that everyone understands what information needs to be addressed. Give them lots of freedom to wallow in the information anyway they like. A regimented approach will help with execution, but limit your choices. Expand your mind's control over what you focus on, to avoid the bad habits that stall progress!
The initial bad direction comes in the form of a broken definition of attention: the authors claim attention is a narrowing of perception (sensory input), followed by an action decision. The latter part of this is completely bogus from a psychological perspective, and only there to support the marketing/advertising-oriented slant of the book. Yes, attention does involve a focus on a subset of sensory input, but no decision making needs to be attached. Think of watching a movie: it has your full attention; you're blocking out surrounding stimuli to some extent. But when the movie is effective, you're along for the ride, not making decisions. Furthermore, the authors *claim* that attention-management is different from time-management, but are very sloppy in distinguishing between attention, time, mind share, effort, persuasion, and a variety of other measures. It's maddening. An example of the contradictory nature of the authors' advice is that they both advise managers to be creative in seeking their employees' attention (including multimedia messages, clowning in meetings, and other nonsense) AND advise that companies deploy "attention guards" to keep employees focused. Well, which is it? Distractions or focus? The sheer enthusiasm with which the authors endorse the arms race for attention (more and more baroque packaging of messages (ads) to get your attention) is disturbing. The graphic design of the book makes a point and is amusing at first, but when you're trying to stick to the flow of the main text, the sidebars and tangential blurbs become very distracting. They becgome more distracting as the amount of real information in the main text decreases in later chapters. I read this as a bookclub book to discuss it with a few (high-tech focused) friends, and we unanimously hated the book. I recommend taking a good look at it before spending your money.
A truly insightful book, I recommend you pause to listen to its message and judge its insight against your personal experience. Davenport et al present a new paradigm, a new way of viewing the causality of corporate thinking, and for that he should be applauded.
I suspect however that anyone reading the book is already well aware of the problem and is looking for solutions. The book offers few that are particularly new or useful. The book itself looks new. It has a 'weby' feel in that chunks of text and 'factoids' are scattered around the pages. No doubt this was intended to be attention-getting but in book format I found it distracting. Given the ever-increasing demand for our attention, it seems more important than ever to get to the point quickly and avoid tangents. This book violates that principle by squandering the readers' attention on ideas that are old (e.g.: Maslow's Hierarchy), of questionable relevance to this topic (e.g.: mergers and acquisitions) or dealt with more comprehensively elsewhere (e.g.: how to structure documents to maximize attention) ... Read more | |
| 184. The Product Development Challenge: Competing Through Speed, Quality, and Creativity by Kim B. Clark, Steven C. Wheelwright | |
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Reviews (1)
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| 185. Face-to-Face Communications for Clarity and Impact (The Results-Driven Manager Series) by Harvard Business School Press | |
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Book Description The Results-Driven Manager Series Managers are under increasing pressure to deliver better results faster than the competition. But meeting today's tough challenges requires complete mastery of a full array of management skills, from communicating and coaching to public speaking and managing people. The Results-Driven Manager series is designed to help time-pressed managers hone and polish the skills they need most. Concise, action-oriented, and packed with invaluable strategies and tools, these timely guides will help managers improve their job performance today-and give them the edge they need to become the leaders of tomorrow. Face-to-Face Communication for Clarity and Impact | |
| 186. Evolve! : Succeeding in the Digital Culture of Tomorrow by Rosabeth Moss Kanter | |
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Amazon.com But Evolve! stands out among the vast spate of e-commerce how-tos of the past few years because of the meticulous, rigorous research on the part of Kanter and her legion of Harvard Business associates. Here, coupled with Kanter's always-keen prose, that research translates into perhaps the most vivid, probing, and instructive anthology of e-commerce success (and failure) stories yet to appear in one book. Kanter & Co. conducted over 300 interviews, plus surveys with nearly three times as many companies worldwide, to tease out their conclusions on what works and what doesn't when doing business online--with brash start-ups as well as brick-and-mortar giants. That serious-minded, Harvard-quality sleuthing is reflected in the long narratives that make up the meat of the book, detailing the complete online journeys of some of the world's most high-profile companies, from venerable offliners venturing online (among them, Arrow Electronics, Barnes & Noble, NBC, Hewlett-Packard, Honeywell, IBM, Williams-Sonoma, and Sun) to the Net-born (Amazon, eBay, Razorfish, EarthWeb, iXL, Renren.com, and Abuzz, which clearly emerges here as Kanter's pet model of how to do it right in entrepreneurial cyberspace).If you've followed the start-up scene with eagle eyes every day for the past five years, you might already be familiar with these companies' twisting, turning story lines. If, more likely, you haven't, you're in for some illuminating object lessons on what works (and what doesn't) on the precarious, often uncharted terrain of e-commerce--not to mention some really good reading. Shortly before Evolve! went to press, Kanter added two new chapters to address the latest changes in the e-commerce market. That's a valuable update, but even if she'd skipped the postscript, Evolve! is blessedly free of reckless cybermania. And, unlike many such dot-com how-tos, it's wise enough to know that, far from having completely rewritten the rules of good business, the callow world of e-commerce has much to learn from the offline forbears it often scoffs at. For these reasons, the observations and advisories in Evolve! should transcend the inevitable fluctuations of the e-commerce market in the years to come.In other words, this is the real thing: smart, deeply researched advice from a pro whose talents are evident on every page. Well, except for the rap lyrics she's penned for "Evolve!--The Song," which kick off the book, and run along such lines: "You're not alone, so start placing your bet/On finding lots of partners throughout the Net!" Cole Porter she's not. Then again, maybe they wouldn't sound so lame if only we could get that other old pro, Eartha Kitt, to slip into her catsuit and purr her way through them. --Timothy Murphy Reviews (38)
The book is divided into three parts. The first section looks at how the Internet affects every business and person, the role of young people to date in advancing the changes, and why companies have to do more than just open a web site to be effective. Basically, the Internet means a fundamental change in at least part of every company's business model. For some companies, this is a complete change. For others, it is a partial, but significant change. Cisco Systems provides a good example. You can be a major provider of high technology products while having very little manufacturing youself. Dell Computer is another helpful example. You can have negative receivables and no inventory while manufacturing products to order in minutes. Anyone would like to be able to move profitably in these directions. The second section identifies the qualities that allow a company's culture to work well in e-commerce. Professor Kanter focuses here on the need to create generations of rapid change each of which is well received by the beneficiaries, how to create truly supportive and effective networks of partners, reconfiguring the business and organizational structure to improve the business model, and attracting and retaining the top talent needed to make these improvements. The third section looks at initiating and enabling the change process towards the model of e-effectiveness. The roles of leaders, organizations, and of individuals are identified . . . as well as the sources of friction and resistance. I thought that the book was exceptionally well done. It's weaknesses come from having taken on such a large topic and challenge. But Professor Kanter succeeds in most areas quite well. Those who work in dot com companies that are facing bankruptcy will not find enough here to help them sort through their issues. Those who want to establish a new dot com from scratch also will find this book to be useful, but not a complete resource for that purpose (as Professor Kanter warns in the book). The book was primarily researched while the dot com companies were flush with cash and valuations on the stock market were still quite high. So, although there are references to stocks falling after March 2000, the book reflects in many ways a world that doesn't exactly exist right now for dot com companies. For dotcom-enablers, they will get a few ideas about how to satisfy the need to keep revitalizing their business model. But most of this will not seem new to them, if they have been at all successful. For wannadots, this book will help lift the veil of how to get from here to there. The main benefit will be to help avoid problems that others have experienced. You can save tens of millions of dollars and start delivering benefits to your customers much sooner if you follow the change lessons here. The senior executives in these companies should be the prime beneficiaries of this book . . . the Harvard B-School grads of a few years ago, or more. Metaphors are very helpful for understanding new subjects. The metaphors here, although apt, are ones that many readers will not find to be very much within their experience. For that reason, the points will be a bit lost. For example, the idea of continuing innovating and creating rapid improvements is linked to what improvisational actors do. I have had some improvisational training, so this made sense to me (see Robert Lowe's book, Improvisation, Inc.). I do not know many corporate executives in large companies however who do have this experience. I suspect this metaphor will be lost on them. Some of the other metaphors also lack an experience base for most readers, as well. A potential weakness of this book for some readers is that they will not get enough information for how to identify ways to create more profitable and sustainable business models. To date, most Internet innovations have led to lower profits . . . not higher ones -- whether they came from dot coms, dotcom-enablers, or dotcome wannabes. If more skill is not applied in this important area of conceptualizing what the new structure of the business should become, you may evolve . . . but not into any place where you want to be. Reading this book today, you'd have to say that if you are not going to be a dotcom enabler, you'd better watch out.
I recently re-read eVolve, curious to learn how relevant it remains in light of what has (and has not) happened since it was first published early last year. My conclusion is that it is even more relevant now than it was then. The material is based on more than 300 interviews, a survey of more than 700 companies, and various case studies developed at the Harvard Business School. Kanter and her research associates analyzed a combination of traditional companies (e,g, Arrow, Barnes & Noble, Hewlett-Packard, IBM, and Sun Microsystems) and what are generally referred to as "dot coms" (e.g. Amazon, EarthWeb, eBay, and Razorfish) to determine how these companies attempted to achieve success in "the digital culture of tomorrow." It would be a disservice to Kanter as well as to those who read this review to summarize the tentative conclusions which Kanter shares. (Read the book and you'll understand why such conclusions are necessarily tentative.) For me, the greater value of this book (and of all others she has written, notably When Giants Learn to Dance and Innovation) is derived from the questions she asks rather than from the answers she offers. No one else asks more probing questions than does Kanter. Why do some "revolutions" in business succeed and others fail? Which organizations (non-profits as well as for-profits) have either launched and then sustained successful "revolutions" or responded effectively to them? How and why? Within any organization, what must be allowed to "evolve," especially in today's competitive marketplace? If you are a decision-maker now struggling to answer questions such as these, I highly recommend this book. With Kanter's expert assistance, you can determine which are the most important questions your own organization must ask. She will also assist the immensely difficult process of obtaining answers to those questions. That said, I presume to offer one final word of caution, one with which I hope Kanter agrees: At all times keep in mind that both questions and answers are transient. Whether circumstances evolve or revolve, they change and often do so at the most inconvenient time. ... Read more | |
| 187. Managing With Power: Politics and Influence in Organizations by Jeffrey Pfeffer | |
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Book Description Reviews (9)
This book consists of four parts, with each part consisting of 3-to-6 chapters. Pfeffer starts with a definition of power: "... the potential ability to influence behavior, to change the course of events, to overcome resistance, and to get people to do things that they would not otherwise do." This power is utilized and realized through politics and influence. Based on above definition the book discusses the details to the implementation process which consists of seven steps: I believe it is important to keep these steps in mind since the book does not follow the sequence of these steps. The other chapters in Part I - Power in Organizations provide help both in diagnosing the extent to which situations are going to involve the use of power and in figuring out who the political actors are and what their points are likely to be. Some important quotes in this part are: "Power is a valuable resource [and] those who have power typically conserve it for important issues [scarcity and importance are correlated]." "Knowing the power of various organizational members and subunits is important, and so is understanding whose help you need in order to achieve your goals." Part II - Sources of Power, consisting of 6 chapters, considers where power comes from, or some people and some subunits have more power than others. It offers implicit lessons on how to acquire more power and influence for ourselves. "Power comes from being in the 'right' place. A good place or position is one that provides you with: 1. control over resources.; 2. control over or extensive access to information; and 3. formal authority." By using both well-known and practical examples, the author discusses each of these aspects in detail. His view is that although individual attributes are important, being in the right place (in particular, the right subunit) is more important. Once we know where power comes, we need to know how to use it effectively to get things done. This is the subject of Part III - Strategies and Tactics for Employing Power Effectively, which consists of 6 chapters. It begins with the topic of framing and how the way we see things depends upon the context in which they are seen. This, in turn, is affected by the principles of contrast, commitment, and scarcity. There is also the consideration of interpersonal influence by examining the impact of what others are saying or doing, the effects of liking, and the use of emotional contrast. Understanding this make it possible for us to consider some strategic elements in the exercise and development of power. "It is not enough to know that power exists. It is also critical to know how power is used - to have an arsenal of strategies and tactics that translate power and influence into practical results." However, the discussions of the strategies and tactics for employing power might us lose sight of what organizations are all about - getting things done. Therefore the final section of the book, Part IV - Power Dynamics, begins by providing some cautionary ideas about how power is lost. It shows how even the mighty fall, and consider what this means for us as we think about own personal relationship to power and influence. This part also considers how power dynamics can be productive or unproductive for the organization. "The book is about managing with power, and it is also about managing power." The final chapter returns to the main subject of the book: getting things done through understanding and using power and influence. "... there is a greater sin than making mistakes or influencing others - the sin of doing nothing." Yes, I do like this book. It discusses a subject with which most of us have to deal day-in day out, whether we like it or not. Jeffrey Pfeffer provides us with an excellent handbook for understanding power and influence, but also with strategies and tactics on using it. Pfeffer also recognizes that certain individuals are obsessed with politics and power (I think that most of you will know what I am talking about), and therefore finishes the book with some excellent cautionary advice. Although the author has a strong academical background the book is written in a very practical manner complemented with good, understandable examples. Highly recommended.
I cherish this book and the thoughts that the prof. gives us in it. If you earn your livelihood by interacting with people, you need to read this book and read it every time you take a new job and every time you find yourself running into a brick wall at work. I recommend this book to everyone I meet, especially younger ambitious employees.
Stop kidding yourself. Power - politics, influence, authority wielded decisively - is what makes companies work, what allows organizations to function productively and effectively. And as Jeffrey Pfeffer argues in Managing with Power, power is not an evil miasma to be thwarted, but a tool to be seized and wielded. By recognizing the combination of techniques, strategies, tactics, and dynamics that underlie power, managers can use it successfully to accomplish and achieve. Pfeffer's take on power therefore sidesteps classic moral quandaries regarding good and evil, means and ends. The world's problems are questions not of morals but of action - or rather, of inaction and passivity. Using Managing with Power, the reader can learn to diagnose the sources of power: how communication and allies create influence, why formal authority matters, and when location matters more. The reader can then study how power may be used effectively and how it may be lost in turn, by following Pfeffer as he analyzes the actions of corporate and political leaders (Lyndon Johnson, Henry Ford II, Roger Smith, et al.). His subjects are measured by their results and their actions; morality is rarely relevant. Machiavelli would have loved this book, which may put it beyond the pale for many readers. Others attracted by the topic may be dissuaded by the scientific tone and language. Pfeffer is ever the calm observer, the dispassionate social psychologist, and his serenity at times traps the reader in sentences more intricate than articulate: "Needless to say, there were more and more such vacuums to be filled, as his reputation as someone who gets things done, in this case, by analysis, grew." And putting the style itself aside, readers expecting a handbook on how to become rich and powerful will be sorely disappointed. This is a meticulous and methodical analysis; it's not How to Succeed in Business Without Really Trying. Nonetheless, if you're interested in power, if you want to understand the real basis of management and leadership (and why that distinction is immaterial), read this book. Managing with Power is thoroughly researched, theoretically grounded, and remarkably persuasive. Readers glutted by the soul-numbing pablum of most modern business writing will find here a book to stretch the mind and question the most instinctive beliefs. Does power corrupt? Power gets things done. ... Read more | |
| 188. All the Right Moves: A Guide to Crafting Breakthrough Strategy by Constantinos C. Markides | |
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Book Description More importantly, Markides argues that even the best of strategies have a limited life.Companies must therefore continually search for new strategic positions to colonize, a task which many established companies find difficult if not impossible.Markides explains how to overcome the obstacles to innovation so that even firmly established companies can innovate by breaking the rules of the game. Markides reveals that strategic thinking should be approached as a creative process, examining an issue from a variety of angles is often more productive than gathering data, and experimenting with new ideas can be more effective than much scientific analysis.All the Right Moves shows how creative thinking leads to strategic innovation-the "breakthroughs" that can separate winning strategists from also-rans.Markides poses key questions for readers to ask as he guides them through a step-by-step framework for developing their strategic thinking skills. In a refreshingly clear and practical approach, All the Right Moves offers concrete advice for thinking through the tough choices that all business strategists must face.It distills the important elements of strategy into an easy-to-follow system for crafting today's breakthrough business strategies. Reviews (7)
Markides provides a cohesive and comprehensive guide to crafting breakthrough strategy for ANY organization. The basic premise of his book is that "superior strategy is all about finding and exploiting a unique strategy in the company's business while at the same time searching for new strategic positions on a continuing basis." He organizes his materials as follows: Part I How to Create a Unique Strategic Position How to decide what your business is How to decide who your customers and what to offer to them How to "play the game" How to identity and secure strategic assets and capabilities How to create the right organization environment How to develop a superior strategic position Part II How to Prepare for Strategic Innovation How strategic positions develop How to evaluate and respond to strategic innovation How to take a dynamic view of strategy In the final chapter, Markides concedes that "designing a successful strategy is a never-ending quest. Even the most successful companies must continually question the basis of their business and the assumptions underlying their 'formula for success.' (In fact, in one way or another, this is what most successful companies have done to get where they are.). New who/what/how positions are constantly popping up around the mass market, and established companies must be on the lookout for them. Like a modern-day Christopher Columbus, each company must set out to explore its industry's evolving terrain, searching for new and unexploited strategic positions." In this brilliant book, Markides explains HOW.
"The essence of strategy is to choose the one position that your company will claim as its own. A strategic position is simply the sum of a company's answers to these three questions: Who should I target as customers? What products or services should I offer them? How should I do this? ... Ultimately, strategy is all about making choices, [to achieve] a distinctive strategic position ... The most common source of strategic failure is the failure to make clear and explicit choices in each of these three dimensions." In itself, the statement is simple, even obvious. But, as he points out, many companies fail to make these explicit choices. The value of the book lies in how the author works through these propositions. The advice is good common sense, laced with valuable insights. The language is clear and simple. The approach is systemic - the author is as concerned with how all the elements fit together within a dynamic market as with the elements themselves. Each chapter ends with a good summary of the arguments. Even highly complex and highly dynamic strategies rest on these simple foundations. The book therefore provides both an excellent guide for those new to wrestling with strategy and excellent 'mental furniture' with which to approach more complex formulations.
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| 189. Marketing Moves: A New Approach to Profits, Growth & Renewal by Philip Kotler, Dipak C, Jain, Suvit Maesincee, D. Jain, Suvit Maesincee, Dipak C. Jain | |
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Book Description Marketing Moves describes the next transformational imperative for marketing-and for any organization competing in our customer-ruled, technology-driven marketplace. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers in both the marketplace and the marketspace. And it appoints marketing as the lead driver in shaping and implementing this new strategy. The means for accomplishing this lies in a radically new marketing paradigm the authors call holistic marketing-a dynamic concept derived from the electronic connectivity and interactivity among companies, customers, and collaborators. This new paradigm combines the best of traditional marketing with new digital capabilities to build long-term, mutually satisfying relationships and co-prosperity among all key stakeholders. Outlining a framework for implementing holistic marketing that calls for integrating customer demand management, internal and external resource allocation, and network collaboration-the authors show how holistic marketing can enable companies to: - Identify new value opportunities for renewing their markets - Efficiently create the most promising new value offerings - Deliver products, services, and experiences that more precisely match individual customer requirements - Consistently operate at the highest level of product quality, service, and speed Thought-provoking and practical, Marketing Moves shows how to build a complete marketing platform primed for the challenges and opportunities of a customer-centric world. Reviews (4)
The authors introduce a new marketing paradigm called holistic marketing, and present a "holistic marketing" framework. The rest of the book is devoted to describing various elements of this framework. The book dissappoints from the point this new framework is presented. It ends up being a compilation of information on business systems and applications for customer-centric marketing. The latter half of the book lacks depth. All said, the book doesn't stand apart from some of the others on this subject and is one among many.
What I find really interesting is the new marketing paradigm that they propose, which focuses on a holistic marketing framework that encompases: looking at value from three perspectives (value exploration, value creation and value delivery) and looking at managing activities from three dimensions (demand, resource and partners) in order to create your market offer, business architecture, marketing activities, and operational system that drive profitability. The issue is that discussions are too focused on e-business and don't provide much detail. For example, it touches different ideas such as CRM, One-to-One Marketing, Permission Marketing, customer loyalty, and Life Time Value but they don't disscuss them thoroughly. I recommend it so you can understand how your marketing philosophy should be evolving based on their new marketing paradigm and how it links to other ideas, but be careful because you won't find much detail. Don't expect too much or you might be dissapointed.
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| 190. Radical Innovation: How Mature Companies Can Outsmart Upstarts by Richard Leifer, Christopher M. McDermott, Gina Colarelli O'Connor, Lois S. Peters, Mark P. Rice, Robert W. Veryzer, Mark Rice | |
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our price: $19.77 (price subject to change: see help) Asin: 0875849032 Catlog: Book (2000-01-15) Publisher: Harvard Business School Press Sales Rank: 138279 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description How many big businesses have pioneered the technologies and business models that now dominate e-commerce, personal computing, biotechnology, and wireless telecommunication? Answer: hardly any. The problem is not that executives fail to recognize the need to infuse their organizations with the kind of model-busting innovative capabilities of agile startups. It's a lack of understanding of what to do and how to do it. But now, this groundbreaking book reveals the patterns through which game-changing innovation occurs in large, established companies, and identifies the new managerial competencies firms need to make radical innovation happen. The authors define a radical innovation project as one that delivers a product, process, or service with either unprecedented performance features, or with familiar features that will enable market transformation through significant performance improvements or cost reductions. These projects are nurtured within the established organization, not skunkworks.They are not concerned with exploiting current lines of business, but with exploring entirely new ones. Based on evidence from a five-year, real time study of twelve radical innovation projects within ten major corporations-including General Electric, IBM, Nortel Networks, DuPont, and Texas Instruments-this book addresses seven managerial challenges large companies face in creating and sustaining radical innovation: (1) dealing with radical ideas in the "fuzzy front end"; (2) developing new models for project management; (3) learning about unfamiliar markets; (4) working through uncertainty in the business model; (5) bridging resource and competency gaps; (6) managing the transition from radical project to operating status; and (7) engaging individual initiative. The authors, experts in a variety of areas such as entrepreneurship, R&D management, product design, marketing, organizational behavior, and operations and project management, distill a comprehensive, interdisciplinary approach to mastering each of these challenges, from the conceptualization of viable ideas to the commercialization of radical innovations. Designed to push the envelope of thinking about the most significant challenge facing large companies today, this important book offers a revolutionary new paradigm for long-term corporate success. Reviews (3)
The subtitle of this book ("How Mature Companies Can Outsmart Upstarts") reminds me of Jack Welch's comments when explaining why he admires "small and sleek" companies: "For one, they communicate better. Without the din and prattle of bureaucracy, people listen as well as talk; and since there are fewer of them they generally know and understand each other. Second, small companies move faster. They know the penalties for hesitation in the marketplace. Third, in small companies, with fewer layers and less camouflage, the leaders show up very clearly on the screen. Their performance and its impact are clear to everyone. And, finally, smaller companies waste less. They spend less time in endless reviews and approvals and politics and paper drills. They have fewer people; therefore they can only do the important things. Their people are free to direct their energy and attention toward the marketplace rather than fighting bureaucracy." For those who seek radical innovation in so-called "mature" companies, the challenges which the authors of this book identify are obviously much greater than they are for those in the "small and sleek" companies which Welch admires. A majority of upstarts pursue a "judo strategy" (in one form or another) because they lack the resources of their much larger competitors. (David had no chance if he wrestled Goliath.) For that reason, they cannot afford incremental innovation. They must take bold, decisive action when and where it will have the greatest impact. When explaining what they call an "imperative," the authors of this book make a critically important distinction: "...incremental innovation usually emphasizes cost or feature improvements in existing products or services and is dependent on exploitation competencies. In contrast, radical innovation concerns the development of new businesses or product lines -- based on new ideas or technologies or substantial cost reductions -- that transform the economics of a business, and therefore require exploration competencies." This is indeed a key distinction. Much of the material in this book was generated by the authors' research over a period of five years (1995-2000) which followed the development and commercialization activities of 12 radical innovation projects in 10 large, established ("mature") firms. For the authors, a radical innovation project must have the potential to produce one or more of these results: an entirely new set of performance features, improvements in known performance features of five times or greater, and/or a significant (i.e. 30% or more) reduction in cost. What the authors learned from the research serves as the foundation of their conclusions; also of what they recommend to those who seek radical innovation in their own organization. All of the ideas presented are anchored in an abundance of real-world experience. Although this brilliant book's greatest value may be derived by decision-makers in "mature" companies, I think substantial value can also be derived by decision-makers in the "upstarts" with which such companies as DuPont, General Electric, General Motors, IBM, and Texas Instruments will continue to compete. One final point: All of the "mature" companies discussed in this book were once "upstarts" themselves. How revealing that all of them are now so hard at work on regaining or preserving certain competitive advantages which once served them so well.
Seen the impressive list of authors and the impressive research they've done the book is disappointing. Maybe because they were limited on what they could disclose, time pressure etc. To learn more about dealing with radical innovation I recommend the books 'Corporate Venturing, 'Intrapreneuring', 'Webs of Innovation', 'The Innovators Dilemma'. So should you read 'Radical Innovation ? Well if you're active in the field it should be on your shelves, otherwise I wouldn't spend my dollars on it.
The authors present a list of 7 challenges that face the radical innovator and then they provide the competencies, or skills, that are necessary to meet these challenges. Throughout the text, real-life examples from well-known firms help the reader to understand how these challenges come about, and to even recognize a challenge should it present itself. The examples do tend to focus on radical innovations that are new technological products, but the recommendations could also be applied to other new ideas such as new management systems or organizational structures. ... Read more | |
| 191. Michael E. Porter on Competition by Michael E. Porter | |
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our price: $15.98 (price subject to change: see help) Asin: 0875847951 Catlog: Book (1998-10-01) Publisher: Harvard Business School Press Sales Rank: 42592 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Amazon.com Porter is often unconventional and asserts that businessmen must be, too. In his essay "Green and Competitive," he shows little sympathy for businesses that complain about environmental regulations. Rules to protect the environment don't have to strangle companies--they can actually improve productivity with the right attitude and approach. Rhone-Poulenc, a French chemical and drug company, proved this when it stopped incinerating a certain byproduct and began selling it as an additive for dyes and tanning. Readable and provocative, On Competition is vital for business, government, and financial leaders as well as small-business people and investors. --Dan Ring Reviews (11)
In Part I, the five HBR articles outline Porter's strategic concepts. "I have sought to capture the complexity of what actually happens in companies and industries in a way that both advances theory and brings theory to life for practitioners. My goal has been to develop both rigorous and useful frameworks for understanding competition that effectively bridge the gap between theory and practice." In the 1979-article 'How Competitive Forces Shape Strategy', Porter introduces the monumental five competitive forces (from existing competitors, new entrants, customers, suppliers, substitution). This article has had an extensive impact on the field of strategy and is still a starting point for strategic management at any MBA-course. 'What is Strategy?' was published in 1996 and is, in my opinion, a reply to all the critics of his frameworks and models. The 1985-article 'How Information Gives You Competitive Advantage', Porter and co-author Victor Millar write how information technology influences competition. The current impact of Internet and e-commerce provide excellent examples for this article. In the 1993-article 'End-Game Strategies for Declining Industries', Porter lines up with Kathryn Rudie Harrigan to discuss the last stage/final phase of a industry. This articles is largely based on Harrigan's 1980 book 'Strategies for Declining Businesses' and is a chapter in Porter's 1980-book 'Competitive Strategy'. Part I is finalised with the magnificent 'From Competitive Advantage to Corporate Strategy'. This article is truly a classic and discusses the radical rethinking of corporate strategy. "Corporate strategy is what makes the corporate whole add up to more than the sum of its business parts." This article is the basis of his book 'Competitive Advantage'. In Part II, Porter kicks off with 'The Competitive Advantage of Nartions', which is also one of the titles of his books. In this 1990-article Porter argues that in a world of increasingly global competition, nations have become more, not less, important. In 'Clusters and Competition' (1998), Porter expands on the theme and discusses the new economics of competition - clusters. "A Cluster is a geographically proximate group of interconnected companies and associated institutions in particular fields, linked by commonalities and complementarities." Examples are the Italian fashion industry, the California Wine cluster, Silicon Valley's venture capital industry, and Massachusetts IT industry. In the next article, 'How Global Companies Win Out' (1992), Porter, Thomas Hout and Eileen Rudden discuss what a global industry is and how global companies can win out. In the next article, 'Competing Across Locations' (1995), returns on this subject and provides additional insights on global strategy, including a general framework. Part III includes the latest works of Porter. Porter discusses environmental regulation and competition ('Green and Competitive', 1995), with a great case study of the Dutch flower industry, and the impact of these regulations on competition and industries. In the next article ('The Competitive Advantage of the Inner City', 1995), Porter introduces the economic distress of America's inner cities, whereby "the real need - and the real opportunity - is to create wealth" . In the 1990s, Porter also turned more towards government institutions. He discusses the American health care ('Making Competition in Health Care Work', 1994) and, the according to Porter, America's failing capital investment system ('Capital Disadvantage', 1992). The advantage of this book is that it provides the a quick insight into the ideas and essential points of Porter's books 'Competitive Strategy', 'Competitive Advantage', and 'Competitive Advantage of Nations'. Part I and Part II are now essentials in the field of strategy and competition with fantastic frameworks and models. Part III are Porter's latest articles and discuss the connection between social issues and competition. A great book that is good to read (simple US-English).
The essays are grouped into three broad sections: 1) Competition and Strategy: Core Concepts, 2) The Competitiveness of Locations, and 3) Competitive Solutions to Societal Problems. Will you find each article of the same high quality? Probably not (again, like a greatest hits collection), but you will find them informative and thought provoking. It is impossible to study for an MBA nowadays without invoking "Porter's Five Forces" in your discussions of competitive and marketing strategy. This book can help add to your thinking and understanding of how every aspect of our life is in some way part of a competitive context and the ways it improves our standard of living. It will also help you improve your thinking in how to best strategize for and participate in competitive situations. It would be a mistake to think that Porter advocates for a Hobbesian nightmare of life being nasty, brutish and short. Rather, he is more or less helping us think through the nature of the way competition arises and how to best think about its sources and how to manage it and the traps to avoid. While Porter's model is used by some as a hammer that sees everything as a nail, it really needn't be used that way and, in its proper context, is very helpful.
So, before you fork out good money and time to read the next great and grandiose book on how to make a fast few million bucks on the internet read this first, and you will still be in business this time next year, and after that - maybe.
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| 192. The Harvard Business School Guide to Careers in Finance, 2002 by Ying Liu | |
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our price: $16.47 (price subject to change: see help) Asin: 1578515807 Catlog: Book (2001-08-01) Publisher: Harvard Business School Press Sales Rank: 210634 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description The Harvard Business School Guide to Careers in Finance Includes: Reviews (5)
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| 193. The Slow Pace of Fast Change: Bringing Innovations to Market in a Connected World by Bhaskar Chakravorti | |
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our price: $11.98 (price subject to change: see help) Asin: 157851780X Catlog: Book (2003-06-12) Publisher: Harvard Business School Press Sales Rank: 241941 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Innovation's encounter with the market results in a game of both high risk and high stakes. Often its outcome defies common sense: Superior new products flop, unlikely ideas become runaway hits, and-despite rapid technological advances and intense interconnectedness-change happens at a snail's pace. What really happens during this encounter? How can you increase your own odds on this complex game board? In The Slow Pace of Fast Change, Bhaskar Chakravorti peels back the many factors that govern an innovation's penetration into interconnected markets-and offers a game plan for successfully steering innovations from the lab to the living room. Chakravorti explains the vagaries of market adoption by highlighting a paradox in the widely celebrated concept of network effects: While everyone loves a great idea, individuals will embrace it only if they believe others will too. In markets with strong interconnections among participants, this "equilibrium" slows adoption and protects the status quo-despite the innovation's clear superiority. To win, innovators must unravel this status quo equilibrium and replace it with one built around their own innovations. The key is to imagine a desired plausible endgame, and work backward to orchestrate the network of individual choices to create conditions that make this outcome happen. Drawing on Chakravorti's hands-on experience with many of the best-known innovating companies and insights gleaned from his expertise in the practical applications of game theory, this playbook offers go-to-market strategies for: The Slow Pace of Fast Change shows how to leverage interconnected individual choices in ways that ensure your innovation will win when it meets the market. Reviews (5)
This book looks at the market as a network of players with dependencies and in equilibrium. Some entities in this network act as nodes and are the main players. Networks prefer equilibrium and it requires a good understanding of what it takes to shift this equilibrium to a new state. This is where the concept of game theory is extensively used and demonstrated through excellent case studies - Communications, Automobile Industry Supply Chains and Software are some examples. "Think Equilibrium" is the key message. The best part of the book is that it simplifies complexity of theoretical aspects and delivers important concepts and a framework for application by managers. The other book that I enjoyed equally on the topic of game theory in business is "Co-opetition" by Barry Nalebuff and Adam Brandenburger. "How Breakthroughs happen" by Andrew Hargadon and "The Innovator's Dilemma" by Clayton Christensen will be excellent supplements if we need to trace the complete trajectory of innovation from the lab to the customer's lap. This bo | |