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| 81. Priceless: Turning Ordinary Products into Extraordinary Experiences by Diana Lasalle, Terry A. Britton | |
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our price: $18.15 (price subject to change: see help) Asin: 157851746X Catlog: Book (2002-12-04) Publisher: Harvard Business School Press Sales Rank: 48773 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Now, veteran experience consultants Diana LaSalle and Terry A. Britton take businesses from concept to practice, offering a tactical guide to creating value-adding experiences around any product or servicewhether the offering is candles or computers, catering services or consulting advice. The authors argue that most managers remain stuck in a "features and benefits" mentality that zeroes in on what a product does. That focus needs to shift, they say, to what a product or service offers and how it affects customers lives. LaSalle and Britton provide a hands-on model for understanding the relationship between value and experience, and then show how companies can leverage that knowledge to transform ordinary products and services into experiences that customers consider extraordinaryeven priceless. Drawing from extensive research and the stories of experience pioneers, the authors introduce new systemsthe "Experience Engagement Process" and the "Experience Event Matrix"businesses can use to: - Evaluate the entire consumption experience through the customers eyes - Better understand what various customer groups value and why - Identify areas where new dimensions of value can be added to an offering - Eliminate customer sacrifice and increase rewards at every stage of the process - Align products, service, and environment to deliver a complete value experience - Translate experience creation into bottom-line profits Lively, practical, and entertaining, Priceless helps managers, marketers, and strategists recognize exactly what customers want and how to deliver it. Well never look at what we sellor buythe same way again. Reviews (12)
After I read the book, I appreciate some examples very much, only some small adjustments have made, the total result would be different. For example, there¡¦s an example is talking about how the product display on the shelf. Stores always place the products in a very high shelf which customers are difficult to get the one on that top of the shelf. This would waste resources if customers have to ask the staff for help in every time. So that, the store place a ladder near the shelf which the customers could get the product themselves. The most interesting example in the book is talking about the dessert¡XBanana. The dessert is not a very special one, but it is very expensive and many customers come to the restaurant just for this dessert. This is because the dessert was made in front of the customers. This special serving way creates an extraordinary experience to the customers, and this the dessert seems has a special value to the customers. To turning the ordinary products into extraordinary experience, one of the critical points is trying to understand the customers¡¦ needs and provide something exceed the customers¡¦ expectation which could delight the customer and make a memorable experience to the customers.
After I read the book, I appreciate some examples very much, only some small adjustments have made, the total result would be different. For example, there¡¦s an example is talking about how the product display on the shelf. Stores always place the products in a very high shelf which customers are difficult to get the one on that top of the shelf. This would waste resources if customers have to ask the staff for help in every time. So that, the store place a ladder near the shelf which the customers could get the product themselves. The most interesting example in the book is talking about the dessert¡XBanana. The dessert is not a very special one, but it is very expensive and many customers come to the restaurant just for this dessert. This is because the dessert was made in front of the customers. This special serving way creates an extraordinary experience to the customers, and this the dessert seems has a special value to the customers. To turning the ordinary products into extraordinary experience, one of the critical points is trying to understand the customers¡¦ needs and provide something exceed the customers¡¦ expectation which could delight the customer and make a memorable experience to the customers.
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| 82. Bad Leadership: What It Is, How It Happens, Why It Matters by Barbara Kellerman | |
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Book Description A Bold Look at the Dark Side of Leadership How is Saddam Hussein like Tony Blair? Or Kenneth Lay like Lou Gerstner? Answer: They are, or were, leaders. Many would argue that tyrants, corrupt CEOs, and other abusers of power and authority are not leaders at all-at least not as the word is currently used. But, according to Barbara Kellerman, this assumption is dangerously naive. A provocative departure from conventional thinking, Bad Leadership compels us to see leadership in its entirety. Kellerman argues that the dark side of leadership-from rigidity and callousness to corruption and cruelty-is not an aberration. Rather bad leadership is as ubiquitous as it is insidious-and so must be more carefully examined and better understood. Drawing on high-profile contemporary examples-from Mary Meeker to David Koresh, Bill Clinton to Radovan Karadzic, Al Dunlap to Leona Helmsley-Kellerman explores seven primary types of bad leadership and dissects why and how leaders cross the line from good to bad. The book also illuminates the critical role of followers, revealing how they collaborate in, and sometimes even cause, bad leadership. Daring and counterintuitive, Bad Leadership makes clear that we need to face the dark side in order to become better leaders and followers ourselves. A Leadership for the Common Good book Published in partnership with the Center for Public Leadership | |
| 83. Manager's Toolkit: The 13 Skills Managers Need to Succeed (Harvard Business Essentials) by Harvard Business School Press | |
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our price: $16.47 (price subject to change: see help) Asin: 1591392896 Catlog: Book (2004-03-31) Publisher: Harvard Business School Press Sales Rank: 132206 US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Zeroing in on the specific skills that make great managers stand out from the pack, this comprehensive guide is both an essential primer for new managers and a valuable resource for seasoned executives. From hiring and retaining good people to motivating and developing team members, from understanding key financial statements to delegating work effectively, and from setting goals for others to managing your own career, this actionable guide walks readers through every aspect of managing in a complex business world. Filled with practical tools and tips, this essential toolkit will help managers to stay at the top of their game. The Harvard Business Essentials series is for managers at all levels but is especially relevant for new managers. It offers on-the-spot guidance, coaching, and tools on the most relevant topics in business. Each book includes the critical information that managers need on a given topic-from budgeting to hiring to communication to strategy-and offers interactive tools and worksheets that translate advice into action. Providing ready answers to day-to-day issues, these guides make sound, trusted mentoring advice available whenever managers need it. | |
| 84. Harvard Business Review on Corporate Ethics (Harvard Business Review Paperback Series) by Harvard Business School Press, Joseph L. Badaracco | |
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our price: $13.57 (price subject to change: see help) Asin: 159139273X Catlog: Book (2003-07-10) Publisher: Harvard Business School Press Sales Rank: 150894 US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Harvard Business Review on Corporate Ethics Resolving today's most pressing questions about business behavior has become a priority in today's corporate environment. In deciding how to act, managers reveal their inner values, test their commitment to those values, and ultimately shape their characters. Readers of this collection of articles will learn to identify the theoretical and practical issues of recognizing and responding to ethical dilemmas and will find the link between good ethics and good business. The Harvard Business Review Paperback Series The series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. | |
| 85. Value Migration: How to Think Several Moves Ahead of the Competition by Adrian J. Slywotzky, McGraw-Hill Harvard Business School Pr | |
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our price: $19.77 (price subject to change: see help) Asin: 0875846327 Catlog: Book (1996-01-01) Publisher: Harvard Business School Press Sales Rank: 123905 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Reviews (11)
There are more than a dozen charts which effectively illustrate Slywotsky's key points. For example, Figure 15-1 presents "The Grand Masters of Value Growth" and identifies them, their key moves, and the value each created (in terms of billions of dollars) from 1980 until 1994. All of these visionary leaders (Welch, Walton, Vagelos, Gates, Petersen, Grove, Malone, Platt, Noorda, Iverson, and Kelleher) focused on making the right moves and thereby created enormous value for their respective companies. "Business chess is a game that is as demanding as [football and basketball], but in very different ways. It is not physical stamina, but stamina of thought. It is not transactional concentration, but constant shuttling between a focus on the current move and imagining the next several moves out. It is an unrelenting exercise of matching patterns on the current game board to the countless patterns in your mind." Slywotsky concludes the final chapter with a suggestion that this question be asked: What five moves will capture most of the given industry's value growth? "Give yourself a couple of months to analyze and assimilate the grand masters' key moves. Then come back and determine the five (or fewer) critical moves for your company." In this exceptionally thought-provoking book, Slywotsky indicates why he would be an indispensable guide throughout that difficult but necessary process.
However there is good set of tools to understand your business better. I find his radar screen tool particularly useful to visualize business competitors and analyze the direction of value migration. All said, this book is worth reading..just don't expect ttoo much.
As the most basic level the concept of value migration is business design, and the ability of that design to evolve in a dynamic market. The simple map of where your business, which is a function of design, is summed up in three states: value inflow, stability or outflow. At a more complex level, this book provides seven patterns that serve as markers to show how value can migrate from one business (or industry) to another. The final part of this book shows how the concepts and patterns can be applied in your own business. The foregoing may erroneously give the impression that this book is heavy on concept and lite on practicality. It's not. The material is meticulously presented, reinforced by recognizable examples drawn from industries, and prescriptive measures are laid out with realism and pragmatism. The concepts are what have influenced me. After reading this book I've looked at certain industry trends differently, and after eight years my observations bear out the premise of this book. This is highly actionable information that is invaluable to any company that wants to prevent the outflow of value, while capitalizing on stability and finding ways to create inflow. A more recent book that meshes nicely with this one is "The Ultimate Competitive Advantage: Secrets of Continually Developing a More Profitable Business Model" ISBN 1576751678. In fact, that book extends this book in many ways, especially with respect to business design, and further proves the concepts Slywotzky set forth in this book in 1996.
Using the inflow-stability-outflow model that is one of the basic paradigms in this book, we developed a model upon which we were able to build a case supporting our assertion. More interestingly, the whole concept and numerous case studies that reinforce it throughout the book provided me with a deeper understanding of the macro and micro issues of value migration - this was eye-opening. My favorite chapter is at the very end of the book. Titled, "Five Moves ... or Fewer," it showed how major companies captured or recaptured the biggest share of value available, and each of the examples involved five or less moves. I was personally fascinated. Although my initial reason for reading this book was to research an article, it has changed my way of thinking on a number of levels that go well beyond a single-topic research project. The writing style is clear and engaging, and the concepts and ideas ring true. I am giving this remarkable book 5 stars and highly recommend it to anyone who wants to see a bigger picture of economics or develop a keen business strategy. ... Read more | |
| 86. Connecting the Dots: Aligning Projects with Objectives in Unpredictable Times by Cathleen Benko, F. Warren McFarlan | |
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our price: $23.10 (price subject to change: see help) Asin: 1578518776 Catlog: Book (2003-03-01) Publisher: Harvard Business School Press Sales Rank: 199170 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Connecting the Dots argues that the portfolio is a company's future currency-the truest measure of organizational intent. And the best way to leverage this currency is through greater alignment. Simply put, alignment is about better matching the company's portfolio to its objectives and the uncertain environment. Connecting the Dots employs a practical, "play the hand you are holding" approach, providing a balance of concepts and roll-up-your-sleeves guidance on how to: * Determine how well aligned-or misaligned-an organization is today * Apply tools that reveal opportunities to reduce portfolio risk while increasing the economics of a company's portfolio * Instill more adaptive mind-sets to better respond to whatever future presents itself Executives already know their portfolios are not delivering as expected. This guidebook helps "connect the dots" between an organization's objectives and its project investments, capturing hidden value today while better preparing for tomorrow. Reviews (11)
Overall, I think the book does a great job at outlining a practical framework and approach to portfolio management. What's more, the book's concepts and tools seem fairly easy to implement....which is always a good thing.
Some of the ideas in the book are new and some aren't, but the book has done a great job at simplifying these concepts (ie. portfolio management) and making them accessible and usable. Instead of the usual 'pie in the sky' statements, this book dives into a company and illustrates how the tools and frameworks can be used in a typical business. It's refreshing to find the kind of book that can help you manage the execution of these issues. The book claims that a company's project portfolio is what moves it into the future and provides great tools and techniques that teach you how to get your company to focus on producing business results and think about the bigger picture: where all these projects are actually taking your organization. The book also does a good job at helping you bridge the technology and business sides of an organization even though I could have done without the business history lesson in Chapter 2. This book can easily be read in two to three hours. I just read it over the weekend and was able to start applying some of the ideas.
Utility of the Information Application of the Framework and Tools Position of the Framework in the Larger Project Portfolio Management Context Feasibility, Suitability and Acceptability References, Footnoting and Bibliography
The title of the book refers to the need to "connect the dots" between an organization's objectives and its project investments to create and balance present and future value. The book's plethora of tools combined with the easygoing writing style makes it engaging and painless to absorb. Benko and McFarlan can be forgiven for overstating the role of project alignment - that is, after all, the standard book author's tendency. It is true, however, that companies project initiatives total up into the trillions of dollars and it requires no stretch to accept the claim that those initiatives have grown faster than companies' ability to manage them. Benko and McFarlan focus on the project portfolio as the most promising key to unlocking value, arguing that the portfolio is a company's future currency. We find their underlying principle that "companies are better served by adapting themselves for the future rather than by trying to predict its destination" to be a sound one. Alignment, in this book, specifically means aligning three drivers of business performance: a company's project portfolio with its objectives; the projects in the portfolio to each other; and the portfolio and company's objectives with the ever-changing realities of the business context. To prosper on the "information frontier", certain shifts in mind-set - "traits" - are needed. Along with operational short-term and strategic long-term objectives, these constitute the organization's *intentions*. Four traits are used throughout the book as each of the various tools are explained and applied: Eco-Driven (effective collaborations), Outside-In (looking at yourself the way others look at you), Fighting Trim (agility, coordination, and options orientation to deal with uncertainty and respond to change), and House in Order (provisioning the other traits to enable cross-enterprise collaboration). The seven alignment tools in this book fall three groups. The Trait Meter assesses, plans, and measures trait development according to the four traits. Once this first step is completed (which includes creating an Intentions Framework), the second group of diagnostic tools comes into play: The Intentions, Sides, and Right Brain tools. These measure the nature and size of the alignment opportunity, identify organizational bias and sort projects into business activities, and identify change capacity issues. The third group of tools - Common Threads, Project Chunking, and What-If Planning - focus on building flexibility into the portfolio. Working through the book for real will, of course, be far more challenging than merely reading it. But the authors have done a good job of clarifying important issues of alignment and have provided a workable and appealing framework and toolset for tackling those issues.
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| 87. Managing Change and Transition by Harvard Business School Press | |
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our price: $13.57 (price subject to change: see help) Asin: 1578518741 Catlog: Book (2003-01-02) Publisher: Harvard Business School Press Sales Rank: 21700 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Your Guide and Mentor to Doing Business Effectively In the faced-paced world of business today, everyone needs a personal resource-a place to go for advice, coaching, background information, or answers. Bosses and colleagues aren't always available when you need them-and they might not always have the most reliable solutions to your business problems right at hand. The Harvard Business Essentials series fills the gap. Concise and straightforward, these books provide highly practical advice for readers at all levels of experience. Whether you are a new manager interested in expanding your skills or an experienced executive looking to stay on top, these solution-oriented books give you the reliable tips and tools you need to improve your performance and get the job done. Harvard Business Essentials titles will quickly become your constant companions and the trusted guides you'll turn to throughout your business career. Managing Change and Transition Managing through change and crisis is difficult in any business environment, let alone one as turbulent as managers face today.This timely guide offers authoritative advice on how to recognize the need for organizational change, communicate the vision, prepare for structural change such as M&A, and address emotional responses to downsizing.With tools for managing stress levels and advice on gathering and sharing information during transition, this book is an indispensable guide for managers at any level of the organization. Reviews (1)
Each of the seven chapters (which are arranged in a logical sequence) focuses on a separate but related component of effective management of change and transition. For example, in Chapter 2, Luecke explains why leaders must be respected and effective for change to happen, the role of motivation in change-readiness, the importance of a nonhierarchical culture in implementing change, and then offers several "tips" on how to become "change ready." To me, one of the most valuable chapters is the sixth (in which Luecke examines the four stages of reaction to change (i.e. shock, defensive retreat, acknowledgment, and acceptance and adaptation), how individuals can help themselves navigate change, how managers can help employees cope with change, and alternative ways for managers to think about change registers. At the conclusion of each of the seven chapters, Luecke offers an especially useful "Summing Up" section which facilitates a periodic review of key points. I also appreciate the provision of Appendix A ("Useful Implementation Tools") and Appendix B ("How to Choose and Work with Consultants"), both of which provide basic but sound information to supplement material covered in the previous chapters. Those who share my high regard for this volume are urged to check out Jim O'Toole's Leading Change, William Bridges' Transitions and Managing Transitions and Jon Katzenbach's Real Change Leaders, all of which are available in paperback editions. ... Read more | |
| 88. The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability by Marco Iansiti, Roy Levien | |
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our price: $23.80 (price subject to change: see help) Asin: 1591393078 Catlog: Book (2004-08-01) Publisher: Harvard Business School Press Sales Rank: 46418 US | Canada | United Kingdom | Germany | France | Japan |
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Book Description In biological ecosystems, "keystone" species maintain the healthy functioning of the entire system. Why? Because their own survival depends on it. This book argues that business ecosystems work in much the same way-one company's success depends on the success of its partners. Based on more than ten years of research and practical experience within industries from retail to automotive to software, The Keystone Advantage outlines a framework that goes beyond maximizing internal competencies to leveraging the collective competencies of one's entire network for competitive advantage. | |
| 89. Results-Based Leadership by Dave Ulrich, Jack Zenger, Norman Smallwood | |
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our price: $18.15 (price subject to change: see help) Asin: 0875848710 Catlog: Book (1999-04-15) Publisher: Harvard Business School Press Sales Rank: 41271 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Amazon.com Directing employees is harder than it looks, since past performance isn't really an indication of how a leader will do in the future. As the authors say, "The half-life of knowledge grows ever shorter in most professions, requiring even high performers to unlearn what they know and do." The authors--a university professor and two heads of consulting firms--divide leadership priorities into four areas: employees, organization, customers, and investors. A company head generally has to focus on one responsibility over the other three, but can't get away with ignoring any of them for very long. They explain each of these four priorities in depth--noting, for example, that keeping employees committed and productive means "mass customizing" the workplace to fit individual employees' needs while keeping everyone working toward the same goal. That customization may require adjustments unheard-of a few years ago--allowing an employee to work from home in a different city, for example--but pays off in the retention of valuable human assets that would otherwise take their training, experience, energy, and creativity to other companies, possibly competitors. People who already have leadership positions in their companies can certainly find a lot of important information, but the book may be even more valuable to those who want to move into management roles. It certainly shows what challenges to expect. --Lou Schuler Reviews (15)
In this context, D.Ulrich, J.Zenger, and N.Smallwood suggest the following fourteen specific actions described in Chapter 7 can help leaders make results a major part of their leadership equation, at whatever level they function in their companies: 1. Begin with an absolute focus on results. 2. Take complete and personal responsibility for your group's results. 3. Clearly and specifically communicate expectations and targets to the people in your group. 4. Determine what you need to do personally to improve your results. 5. Use results as the litmus test for continuing or implementing leadership practice. 6. Engage in developmental activities and opportunities that will help you produce better results. 7. Know and use every group member's capabilities to the fullest and provide everyone with appropriate developmental opportunities. 8. Experiment and innovate in every realm under your influence, looking constantly for new ways to improve performance. 9. Measure the right standards and increase the rigor with which you measure them. 10. Cnstantly take action; results won't improve without it. 11. Increase the pace or tempo of your group. 12. Seek feedback from others in the organization about ways you and your group can improve your outcomes. 13. Ensure that your subordinates and colleagues perceive that your motivation for being a leader is the achievement of positive results, not personal or political gain. 14. Model the methods and strive for the results you want your group to use and attain. Ulrich, Zenger, and Smallwood argue that these suggestions which may be implemented right now by any leader occupying any position, will modify behavior and improve performance- all without a month-long absence from work or expenditures of large sums of money. Highly recommended. ... Read more | |
| 90. Relevance Lost: The Rise and Fall of Management Accounting by H. Thomas Johnson, Robert S. Kaplan | |
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our price: $35.00 (price subject to change: see help) Asin: 0875841384 Catlog: Book (1987-03-01) Publisher: Harvard Business School Press Sales Rank: 520254 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Reviews (5)
If you are a management accountant this book will put your work into perspective as well as caution you about the pitfalls of doing things the way theu have always been done.
If auditors are just hookers with a degree, then financial accountants are then just politicians without a cause - you cannot run a business on late and averaged data from the financial perspective. This book reminds us that knowing what things cost to make and cost to sell is what keeps a firm on the black ink side of the ledger. Worth a read.
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| 91. United We Brand by Mike Moser | |
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Book Description Today's customers face a dizzying array of choices, whether they're buying a car, choosing a school, or contributing to a charity. As a result, brand is often the critical differentiating factor in a customer's decision-making process. Yet for most companies, there is a yawning gap between how the brand is viewed within the company-and how it is perceived out in the world. Marketing veteran Mike Moser argues that the problem isn't that executives don't "get" their brand. It's that they don't know how to funnel that knowledge into a form that is easily communicated and understood by every person-whether employee, partner, customer, or investor-who comes in contact with it. In United We Brand, Moser unveils a hands-on tool he has developed over the course of two decades of branding experience with organizations ranging from brand giants like Reebok and Dell Computers to fledgling startups to nonprofit firms. The "Brand Roadmap" puts insights and strategies once available only through top flight consulting and advertising agencies in the hands of every executive, small business owner, and entrepreneur. Step-by-step, Moser shows readers how to map out the four key components of brand strategy: identifying core values, creating a focused brand message, developing a distinctive brand personality, and choosing a consistent set of brand icons. He then provides a template for unifying these components into a customized Brand Roadmap that ensures: " The same values and brand message are echoed in every interaction-both in and outside the company " A consistent brand statement and identity drive all strategic activities and determine the allocation of marketing dollars " Management and design experts have a common language with which to talk about brand execution " Marketing materials and communications accurately reflect the core values and brand message Filled with vivid case examples and practical worksheets, United We Brand offers a compass for guiding day-to-day branding decisions-and a roadmap for charting a company's path to long-term success. BACK JACKET: "Mike Moser has written a highly informative and engaging guide to creating powerful brands.He has successfully distilled his years of experience helping build brands for a number of leading organizations into a practical step-by-step process that should be must reading for marketing leaders." -Michael George, Chief Marketing Officer, Dell Computer Corporation "Mike Moser's United We Brand demystifies the world of marketing, unlocking its secrets so that community groups, schools, and other groups without multi-million dollar advertising budgets can follow a step by step guide to create their own brand roadmap-rooted in their core values and imbued with their organizational personality." -Carla Javits, President and CEO of the Corporation for Supportive Housing "To be a good creative director, you must often be a teacher.That's exactly the approach Mike Moser takes in this 'textbook' on how to understand, manage, and articulate a company's image and reputation.Simply and clearly, he teaches you how to create a brand." -Lee Clow, Chairman and Worldwide Creative Director, TBWA\Chiat\Day "The simple steps outlined in United We Brand help define what a company has accomplished, what it does well, and how others perceive it in order to begin articulating where it wants to go in the future. The book defines a set of steps which allows an organization to articulate-and thus control-something as seemingly mysterious and elusive as a brand." -Jeanie Kortum, Executive Director, A Home Away From Homelessness Reviews (5)
As Moser explains with meticulous care, citing examples along the way, there are four components of a brand: Core values (the foundation of any organization), brand message (the overall key message which must be communicated effectively), brand personality (the overall tone and attitude with which to deliver the brand message), and finally, brand icons (executional tools which help to deliver the brand message...all of the various elements that make all of an organization's marketing materials uniquely its own). These four components provide the foundation of a "brand road map" which, like all other roadways, requires conscientious maintenance to ensure expeditious delivery of the brand message to its destination. Moser leaves no doubt whatsoever that this process is very difficult, requires an abundance of time and energy, and is subject to all manner of perils such as internal resistance which Jim O'Toole characterizes as "the ideology of comfort and the tyranny of custom." Why bother? "Capturing the essence of your brand [whatever or whoever it may be] and putting it into a form that's clear and concise will help ensure that your brand has the tools necessary to be seen heard, and remembered in the marketplace for years to come." Presumably Moser agrees with this follow-up thought which I now share: Even if Levitt and Moser personally worked closely with you and your associates on the formulation of a "road map" for your organization, it will be essentially worthless unless and until your brand (be it a product or service or both) is of the highest possible quality. Readers of this brilliant book will be pleased and relieved that Moser's approach is eminently practical. His text is mercifully free of jargon. He seems determined to help any and all who would otherwise not have access to a step-by-step process which has been used for years by large corporations, branding experts, and brand consultancies as well as by multinational corporate identity firms and advertising agencies. Understanding this process will help those who read his book to achieve some of the same brand insights, brand focus, and brand consistency now delivered by various proprietary formulas.
Moser deftly distills some very powerful marketing insights into an easily comprehensible form, while providing practical tools to create more impactful brand communications. Not only are those tools relevant to companies striving to better define/articulate their distinctive positioning in the marketplace, Mike Moser's message will resonate with folks, such as myself, trying to "brand themselves" as we seek employment in today's highly competitive and overly "commoditized" workplace. ... Read more | |
| 92. Generation to Generation: Life Cycles of the Family Business by Kelin E. Gersick, John A. Davis, Marion McCollom Hampton, Ivan Lansberg | |
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our price: $21.45 (price subject to change: see help) Asin: 087584555X Catlog: Book (1997-01-01) Publisher: Harvard Business School Press Sales Rank: 79751 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
Reviews (7)
Important topics (such as succession, development stages and inter & intragenerational issues) are covered in detail to enlighten the reader. Contrasting viewpoints are also included to make the reader think for his or herself. In general, the book is fairly easy to read since it explains the modeling theory with examples from numerous enterprises.
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| 93. Harvard Business Review on What Makes a Leader by Daniel Goleman, Michael Maccoby, Thomas Davenport, John C. Beck, Dan Clampa, Michael Watkins | |
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our price: $13.57 (price subject to change: see help) Asin: 1578516374 Catlog: Book (2001-10-15) Publisher: Harvard Business School Press Sales Rank: 59324 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description The latest thinking in the field of leadership is collected in this volume. With all-new articles published in the last three years and two articles from leadership guru, Daniel Goleman, this collection is a must have for CEOs and top level managers. The volume also pays special attention to leadership succession issues. Reviews (2)
"Narcissistic Leaders: The Incredible Pros, the Inevitable Cons" (Michael Maccoby) "Leadership That Gets Results" (Goleman) NOTE: Those especially interested in this subject are urged to check out Bossidy and Charan's Execution: The Discipline of Getting Things Done (June 2002). "Getting the Attention You Need" (Thomas H. Davenport and John C. Beck) NOTE: Davenport and Beck later developed their ideas in much greater depth in The Attention Economy. "The Successor's Dilemma" Dan Ciampa and Michael Watkins) "The Rise and Fall of the J. Peterman Company" (John Peterman) NOTE: To "Seinfeld" fans, yes, he is that Peterman. "Why Should Anyone Be Led by You?" (Robert Goffee and Gareth Jones) "Leading Through Rough Times: An Interview with Novell's Eric Schmidt" (Bronwyn Fryer) No brief commentary such as this can do full justice to the rigor and substance of the articles provided. It remains for each reader to examine the list to identify those subjects which are of greatest interest to her or him. My own opinion is that all of the articles are first-rate. A majority were later developed into books. For me, one of this volume's greatest benefits is derived from sharing a variety of perspectives provided by several different authorities on the same general subject. In terms of value, if all eight articles were purchased as an individual reprint, the total cost would be $56.00.
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| 94. Succeeding Generations: Realizing the Dream of Families in Business by Ivan Lansberg | |
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our price: $23.10 (price subject to change: see help) Asin: 0875847420 Catlog: Book (1999-07) Publisher: Harvard Business School Press Sales Rank: 70349 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Family-owned companies may dominate the worldwide business landscape, yet surprisingly few are successfully passed down from one generation to the next, and fewer still reach the third generation intact.Author Ivan Lansberg, an organizational psychologist who grew up in a family business, examines the reasons behind this high failure rate, and reveals the factors that contribute to long-term success.Succeeding Generations offers a framework for understanding the succession process, as Lansberg highlights the need for families to share a "dream" much like a business has a vision.He also offers practical advice on how to mentor successors, how to set up a systematic selection process, and how to make the best use of the board of directors during times of transition.With a wealth of examples from companies in the U.S., Europe, and Latin America, Succeeding Generations provides a thoughtful and comprehensive look at the sensitive dynamics of leadership succession in family businesses. Planning for continuity is a life-long process for families in business, and Succeeding Generations is the first book to provide in-depth answers to the questions that arise at every stage in the evolution of the family firm. Reviews (3)
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| 95. Commercializing New Technologies: Getting from Mind to Market by Vijay K. Jolly | |
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our price: $23.10 (price subject to change: see help) Asin: 0875847609 Catlog: Book (1997-10-01) Publisher: Harvard Business School Press Sales Rank: 276857 US | Canada | United Kingdom | Germany | France | Japan |
| 96. Experimentation Matters: Unlocking the Potential of New Technologies for Innovation by Stefan H. Thomke | |
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our price: $23.10 (price subject to change: see help) Asin: 1578517508 Catlog: Book (2003-06-12) Publisher: Harvard Business School Pr Sales Rank: 197333 Average Customer Review: |