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| 21. The Articulate Executive: Learn to Look, Act, and Sound Like a Leader by Granville N. Toogood | |
![]() | list price: $12.95
our price: $9.71 (price subject to change: see help) Asin: 0070653380 Catlog: Book (1997-03-01) Publisher: McGraw-Hill Sales Rank: 19113 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Reviews (12)
Toogood covers all the bases, from basic public speaking, to presentation, to handling the media. His POWER formula offers a simplified approach to effective speaking that's approachable by all of us. He offers real-world advice - such as time your speeches to be no longer than 18 minutes - that is often missing from other books. Most importantly, his book is easily readable. It features short chapters with a lot of punch. And although some chapters build on contents of previous ones, it's easy to read the book a chapter at a time, or even find just the chapter the deals with the topic you need. While written for the beginning communicator, most non-professional speakers will find a lot of value in this work. It was an excellent book, and I highly recommend it.
In a world that increasingly relies on technology to respond to other human beings, a personal response results in results - deals are made; red tape is cut; decisions are made. Yet we live in a world where the ability to communicate personally with each other seems to be on the decline. Granville Toogood has written one of the best books on the subject I have ever read. The Articulate Executive should be required reading for every business student, project manager, teacher and politician. By taking the time to adhere to his simple P. O. W. E. R. formula, leaders would see their effectiveness soar. P. Power - Start Strong. If you plan to be successful, then public speaking is something you cannot avoid. If you plan to speak, do your audience a favor and spend some time with this book. Your career and your audience will be grateful.
Jack Llewelyn, who was the CEO of Ocean Spray Cranberries, described Granville N. Toogood's The Articulate Executive (1995), as a "... required reading for every board room, class room, and living room in the country." When reading Toogood's book reviews, I was astonished that a book about public speaking could be so highly touted. Haven taken public speaking courses before, I wondered if The Articulate Executive could possibly "cure" my fear of public speaking. After reading the book's introduction, I realized that I was not the only one who fears a public audience. Not only developing college students, like myself, but also well established CEO's, corporate managers, and important individuals from all walks of life share in the popular fear of speaking in public. "Polls tell us that public speaking for some people can actually be scarier than death" (Toogood, p. 7). Therefore, I wonder, can a book help reduce an individual's fear of public speaking and aid in his or her quest to become a better public speaker? In this book Granville Toogood helps the reader become a more effective communicator and overall the book educates the reader about the steps each individual should take to present a good presentation.
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| 22. Say It With Charts: The Executive's Guide to Visual Communication by GeneZelazny, Gene Zelazny | |
![]() | list price: $45.00
our price: $31.50 (price subject to change: see help) Asin: 007136997X Catlog: Book (2001-02-22) Publisher: McGraw-Hill Sales Rank: 28008 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description A chart that once took ten hours to prepare can now be produced by anyone with ten minutes and a computer keyboard. What hasn't changed, however, are the basics behind creating a powerful visual - what to say, why to say it, and how to say it for the most impact. In Say It With Charts, Fourth Edition --the latest, cutting-edge edition of his best-selling presentation guide -- Gene Zelazny reveals time-tested tips for preparing effective presentations. Then, this presentation guru shows you how to combine those tips with today's hottest technologies for sharper, stronger visuals. Look to this comprehensive presentation encyclopedia for information on: Reviews (11)
However I do agree with one of the reviewer that most of the charts in the books are drawn by graphic designers. This mean that although we can learn the most appropriate chart to use from the book, the is no way of making those charts with our basic computer software. The message in the book is clear; great charts are more of science than arts.
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| 23. The 45 Second Presentation That Will Change Your Life by Don Failla, Joe Hardwick | |
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our price: $12.42 (price subject to change: see help) Asin: 1587217899 Catlog: Book (2000-11-01) Publisher: Authorhouse Sales Rank: 40859 US | Canada | United Kingdom | Germany | France | Japan |
| 24. Working with Emotional Intelligence | |
![]() | list price: $17.00
our price: $11.56 (price subject to change: see help) Asin: 0553378589 Catlog: Book (2000-01-04) Publisher: Bantam Sales Rank: 4355 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description
Reviews (55)
Self awareness (Emotional Awareness, self-accessment, self-confidence) Self Regulation (Self-Control, Trustworthiness, adaptiblity, innovation) Motivation (achievement driven, commitment, initiative, optimism) Empathy (understanding others, developing others, service oriented, politically aware), Social skills (influence, conflict management, leadership, catalyst, building bonds, collaboration and cooperation, and team). The book's frame-work focuses on the five competencies: Self-Awareness, Self-Regulation, Motivation, Empathy, and Social skills. I liked the personal stories illustrating the positive effects of soft skills. The storie sources came from friends, associates, and research cases. I disliked the conclusions drawn from the stories suggesting confidence in cause and effect of EQ results. I liked what Dr Goleman was advocating about the importance of people skills: social radar, arts of influence, and collaboration and teams. I disliked lack of detail methodology to achieve the desired results. I felt there was too much contrast between IQ verse EQ. The book provides a strong case argument for an investment in Emotional Intelligent. One shocking point the author makes early in the book, states that the top 1 percent of the Emotionally Intelligent in the IT field are 1200 percent more productive. I would have liked to read more cases studies about these observations and conclusions for his study. That statement alone sparked a ton of curiousity about EQ. I'm very interested in learning how effective IT managers are in accessing the emotional needs of their employees and customers and how to implement EQ to improve performance. I disliked the lack of practical application. There was a disconnect between converting ideas of EQ into action. I felt the book focused too much on the principles of EQ, rather than the practical application of EQ. Basically he did not effectively answer the question, " How can I uses the EQ in my job to make a difference." I didn't get the opportunity to say "cool EQ works for me"
The author uses as a platform the work on Emotional Intelligence, which unlike typically defined intelligence, focuses on the ability to apply emotional and inspirational information in a variety of social settings and through a vast array of relationships. It is this ability he concludes that predicts success in today's workplace. Among the areas of discussion are five competencies in which our ability is revealed. The first is "Self Awareness" which includes emotional awareness, self-assessment, and self-confidence. How many times have we worked for or with someone who could not control their emotions and lacked the self awareness to understand how their actions impacted those around them? The importance of balancing performance while exhibiting the values of the organization through a positive culture has never been more in need. Many who have the intelligence to do the work, lack the emotional intelligence to build the relationships and culture needed to get the work done through others. The book explores these pitfalls and discusses suggestions for change. The other areas are similar: "Self Regulation" (self-control, trustworthiness, adaptability, innovation), "Motivation" (achievement driven, commitment, initiative, and optimism), "Empathy" (understanding others, developing others, service oriented, politically aware), and "Social Skills" (influence, conflict management, leadership, catalyst, building bonds, collaboration and cooperation, and teamwork). All of the five competencies are presented well, with examples and suggestions for improvement. Some reviewers have noted the lack of "scientific" type of analysis, but I feel that misses the point. The first hurdle to overcome if one wants to be as successful as possible is a basic awareness of the importance of interpersonal skills, and building strong working relationships with others. The opportunity for a purely autocratic style to operate in today's business is rare and therefore the majority of those leading businesses will need to focus on how they apply their EQ, not just their IQ. This book does an excellent job at presenting what EQ success looks like and why it is important. It is not a step by step manual for improving one's business success, as that would ironically be an IQ approach. The book instead is a great eye-opener of the importance of emotions, and how we read others and interact with them. Highly recommended, and a great starting point for improving your ability to lead others in today's business environment. ... Read more | |
| 25. The Elements of Style, Fourth Edition by William Strunk Jr., E.B. White, Roger Angell | |
![]() | list price: $14.95
our price: $10.46 (price subject to change: see help) Asin: 0205313426 Catlog: Book (1999-08-24) Publisher: Pearson Higher Education Sales Rank: 11676 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Reviews (195)
(By the way, I agree with the previous reviewer that the third edition is slightly preferable to the current one.)
Many years ago I decided that I wanted to be able to write better, but I didn't really know where to begin. I'd taken classes, but I was unsatisfied with what I had learned. I'd learned how to assemble different kinds of essays or papers, but I strongly felt that something was lacking on a more basic level. My writing lacked, well, style. I happened to ask a professional writer I knew for advice. I asked him how one could become a better writer. The answer he gave me seemed completely underwhelming at the time: "Read the Elements of Style twice a month and compare its advice to your writing," he said. He suggested that I not merely read it once but that I read it continuously, as we all need to be reminded of the guidelines it provides. Writing is a skill that improves with constant practice, much like playing a musical instrument. Take your writing, apply the lessons and guidelines from this book, and see where you can improve things. While he insisted this was the most important advice I could receive, I remained skeptical. Eventually, I had the good sense to give his advice a shot. Soon afterwards, I was a published writer. I still use this book and refer to it regularly. If you use it regularly in the way my mentor described, it will make you a better writer as well.
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| 26. Presenting to Win: The Art of Telling Your Story by Jerry Weissman | |
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our price: $16.97 (price subject to change: see help) Asin: 0130464139 Catlog: Book (2003-03-03) Publisher: Financial Times Prentice Hall Sales Rank: 38654 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Download Description Reviews (13)
Unfortunately, the editing and packaging of the book are not as well done as is the presentation of the main ideas. The author has had one audience for years: entrepreneurs who are trying to convince bankers to back their IPOs. The publisher tried to take his ideas and make them applicable and accessible to all business people everywhere. They did not quite succeed, for a variety of reasons. The text uses vocabulary and figures of speech that exclude those who are not older, male, American, entrepreneurs in Silicon Valley. It uses basic words (graphics, verbal) in ways I found confusing. It has errors in grammar and punctuation, as well as inconsistent ways of presenting material. The book includes an unnecessary color insert. The end of the book received much less editorial attention than did the beginning of the book. As I read the first parts of the book, I was usually smiling and saying, "Ah hah!" As I read the latter parts of the book I found myself occasionally frowning and asking, "Huh?" And the whole book is replete with intrusive "sideboxes" that repeat parts of the text. I find this distracting and insulting. I know publishers love them, but I think their reasons for using them have more to do with "doing what everyone else is doing" than with proven efficacy for the intended audience. Overall I would say it's an adequate first draft of an excellent book. The usefulness of the ideas in this book almost justifies giving it a rating of 5 stars. The price is good, too. But an adjustment is necessary due to the audience bias, lackluster editing, and obtuse publishing. Despite all this, it is a very useful book on real-world business communication.
(The typos above were intended.) ... Read more | |
| 27. Business Communication in Context: Principles and Practice by Melinda Kramer | |
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(price subject to change: see help) Asin: 0134843614 Catlog: Book (2001-02-01) Publisher: Prentice Hall Sales Rank: 253737 US | Canada | United Kingdom | Germany | France | Japan |
| 28. Listening: The Forgotten Skill : A Self-Teaching Guide (Wiley Self-Teaching Guides) by MadelynBurley-Allen | |
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our price: $12.89 (price subject to change: see help) Asin: 0471015873 Catlog: Book (1995-02) Publisher: Wiley Sales Rank: 16427 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description
Reviews (6)
I've heard all this time and never really took the time to listen.Now, I understand what listening is and how it helped me enchance my abilities to communicate better and better. Everyone should read this book, great asset. I have met Ms.Madelyn Burley-Allen and she is quite a charming lady. You learn when she speaks. ... Read more | |
| 29. How the Way We Talk Can Change the Way We Work : Seven Languages for Transformation by RobertKegan, Lisa LaskowLahey | |
![]() | list price: $19.95
our price: $13.57 (price subject to change: see help) Asin: 078796378X Catlog: Book (2002-12-13) Publisher: Jossey-Bass Sales Rank: 4308 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Why is the gap so great between our hopes, our intentions, even our decisions-and what we are actually able to bring about? Even when we are able to make important changes-in our own lives or the groups we lead at work-why are the changes are so frequently short-lived and we are soon back to business as usual? What can we do to transform this troubling reality? In this intensely practical book, Harvard psychologists Robert Kegan and Lisa Laskow Lahey take us on a carefully guided journey designed to help us answer these very questions. And not just generally, or in the abstract. They help each of us arrive at our own particular answers that can solve the puzzling gap between what we intend and what we are able to accomplish. How the Way We Talk Can Change the Way We Work provides you with the tools to create a powerful new build-it-yourself mental technology. Reviews (5)
Recommend also: "The Leader's Guide: 15 Essential Skills" (Ponder) and "7 Habits" (Covey)
Overall, the book is a very easy read, whether you do it in order to seriously implement its suggested methodology (and it is one serious set of ideas it carries) or just as a mirror to help you laugh at your so-called professional commitments.
"Secondary gain" is the "hidden", possibly unconscious, reason why a person acts in a way that may, to an external observer, appear to be self-defeating. For example, Joe Bloggs frequently, and apparently sincerely, expresses a desire to lose weight - but he never does. This isn't exactly rocket science. The genius of this book is that Kegan and Lahey have taken the "secondary gain" principle and repackaged it (without the usual psycho-babble) in a way that, hopefully, will appeal to the business community at large. To this end they have developed a means by which people can quickly and easily - if they are willing - uncover what the authors call the "competing commitment" that undermines a person's declared commitment in a given situation. For example, manager Fred Katz has the declared commitment of empowering his subordinates. Yet he briefs his people on a strictly "need to know" basis (and of course only Fred knows what his people "need" to know). Using Kegan and Lahey's approach, described in detail in this book, Fred might discover that he has a competing commitment to gain promotion by demonstrating his indispensability. This he can only achieve, as he sees it, by keeping his people dependent on him as the one person in the department who has access to the "big picture". Will this self-knowledge guarantee that Fred changes his behaviour? Along with the main thrust of the book, the authors make a number of observations that are absolutely key elements of better management skills, including: - sometimes it's better to let a problem ride, giving yourself a chance to learn from it, rather than trying to "fix" every little blip the moment it appears This is a book that EVERY manager can benefit from reading, even those who think they have already achieved optimum performance. My one criticism of the book - the reason why I have only given it four stars - is that flow of the text is regularly interrupted by lapses into poor grammar and sentence construction. And this despite, one assumes, the attentions of a professional editor. "But how exactly might we further creating and practicing this language in real life work (as opposed to merely illustrating it)?" And a few lines later: "Whatever salable [sic] product they have produced ..." Surely even a basic scan of the text with a decent spelling/grammar checker would have been sufficient to pick up items like this?
What I like about the book is that it's practical. It includes exercises and models that you can apply in your day to day practice. As such I recommend it to people who want to get through a transformational stage themselves (as a how-to book) or who want to help others. What I regretted is that there in no reference section nor any footnotes (contrary to Kegan's other excellent books). In other words, this book makes it seem that the authors "invented" all this, while there are several other books (including my own) that offer solutions to several of the roadblocks mentioned here. To make the reader aware that there are other books helping to get through roadblocks, I especially want to mention Donald Mitchell's "The 2,000 percent solution", which is more practical for a business context. But to be fair, this book also includes some new material I haven't seen elsewhere. Recommended! Patrick E.C. Merlevede - author of "7 Steps to Emotional intelligence"
Throughout the book, they examine what they call "Seven Languages for Transformation" and suggest how to gain fluency in each. Four are Internal Languages: Commitment, Personal Responsibility, Competing Commitments ("Diagnosing the Immunity to Change"), and Assumptions We Hold ("Disturbing the Immunity to Change"). Fluency in these four enables us to build "The New Machine." There are also three Social Languages: Ongoing Regard, Public Agreement, and Deconstructive Criticism. Fluency in these three enables us to maintain and upgrade "The New Machine." It is important to keep in mind that we communicate with others as well as with ourselves in three primary ways: body language, tone of voice, and content (ie what we verbalize). Decades of scientific research reveals that, in face-to-face contact, body language has the greatest impact, followed (at a significant distance) by tone of voice and then content. In voice-to-voice contact (eg during a telephone conversation), tone of voice has perhaps three times greater impact than does what is verbalized. I mention all this by way of suggesting that HOW we communicate with others and (especially) with ourselves has a major impact on behavior. Hence the importance of replacing a negative attitude. with a positive attitude. For example, to replace the Language of Complaint with the Language of Commitment. What the authors provide is a cohesive and comprehensive process by which to recognize, understand, and then eliminate various barriers to personal and then to organizational change. In recent years, organizations throughout the world have invested hundreds of millions (billions?) of dollars in the improvement of systems of various kinds. What is sometimes overlooked or at least underestimated (at great cost in terms of hours as well as dollars) are the negative attitudes of those involved in change initiatives. Kegan and Lahey eloquently and convincingly suggest specific strategies to transform those attitudes through fluency in seven "languages" within the curriculum of what they view as a "new technology" of learning. Those who share my high regard for this book are urged to check out O'Toole's Leading Change and Senge's The Dance of Change. ... Read more | |
| 30. Special Edition Using Crystal Reports 10 (Special Edition Using) by Neil FitzGerald, Ryan Marples, Naisan Geula, Bob Coates, James Edkins, Michael Voloshko | |
![]() | list price: $49.99
our price: $39.99 (price subject to change: see help) Asin: 0789731134 Catlog: Book (2004-07-14) Publisher: Pearson Education Sales Rank: 20378 US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Special Edition Using Crystal Reports is a reference guide designed to provide hands-on experience with the latest release of the product suite. The latest version of the Crystal Reporting Suite, delivers vast enhancements that drive upgrades from licensees who'll seek a reference to help them migrate. As Crystal Decisions insiders, the authors bring unique and valuable real-world perspectives on implementations and use of the Crystal Reports product. The book includes content, tutorials and samples for reporting within the Microsoft Visual Studio.NET environment and on the SAP Business Information Warehouse. New content on report distribution, and integration into the secured managed reporting solution known as Crystal Enterprise 10, is also now included in this definitive user guide. | |
| 31. Technical Communication by Mary M. Lay, Billie J. Wahlstrom, CarolynRude, CindySelfe, JackSelzer | |
![]() | list price: $77.18
our price: $77.18 (price subject to change: see help) Asin: 0256220581 Catlog: Book (1999-11-17) Publisher: McGraw-Hill/Irwin Sales Rank: 511585 US | Canada | United Kingdom | Germany | France | Japan |
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Book Description | |
| 32. Blog : Understanding the Information Reformation That's Changing Your World by Hugh Hewitt | |
![]() | list price: $19.99
our price: $13.99 (price subject to change: see help) Asin: 078521187X Catlog: Book (2005-01-14) Publisher: Nelson Books Sales Rank: 361 US | Canada | United Kingdom | Germany | France | Japan |
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Book Description "Blog" is short for "Web log"an online site with time-dated postings, maintained by one or more posters, that features links and commentary. But that is like saying a car is a means of transportation featuring four wheels. Millions are changing their habits when it comes to information acquisition, and the blogosphere has appeared so suddenly as to surprise even the most sophisticated of analysts. In Blog, best-selling author Hugh Hewitt helps you catch up with and get ahead of this phenomenon. Up until now no influential blogger has written a definitive book about this phenomenon. Since Hugh Hewitt's blog siteHughHewittwas launched in early 2002, more than 10 million people have visited this site. Why does this visitor traffic matter? Peoples attentions are up for grabs. If you depend upon the steady trust of others, suddenly you have an audience waiting to hear from you. The race is underway, though, to gain mindspace and to be part of the blogosphere readers habits and to position yourself as well as your business or organization at the forefront of this information movement. | |
| 33. Encyclopedia of Positive Questions, Volume I: Using AI to Bring Out the Best in Your Organization by Diana L. Whitney, David L. Cooperrider, Brian S. Kaplin, Amanda Trosten-Bloom, Diana Whitney, et al David Cooperrider | |
![]() | list price: $15.95
our price: $13.56 (price subject to change: see help) Asin: 1893435334 Catlog: Book (2001-10-01) Publisher: Lakeshore Communications Sales Rank: 27873 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Reviews (2)
Whenever possible, I always move towards engaging members of the community or team or organization with which I'm working in the co-writing of the appreciative protocol. Such a co-constructionist approach invariably leads to more vibrant language, terms and phrases that are part of the culture yet expand it - and generally a better set of questions than anything I produce on my own. (and of course such a process also builds internal capability!) But sometimes my best efforts to enage the client system come to no avail and so I find myself sitting in my hotel room in front of my laptop, facing a blank page. It is at those moments that this book really shines for me. The questions listed here serve as a stimulant, a point of departure and as a surrogate for a co-creator(s). If you understand Appreciative Inquiry, and if you have learned the skills of question development, then this book is a gem for those times when no one else is around. !
This "encyclopedia" lists sample questions, usually three per topic, on a variety of issues that are arranged alphabetically (like an encyclopedia). I have two problems. One is that the topics might have better been grouped, e.g., those dealing with Mission and Vision, those dealing with Marketing (customers, products, quality), and so on. The other problem I have is that the questions after a while all sound somewhat similar. This would have been a more useful book, I think, if more space had been devoted to how to frame and ask questions. That particular chapter is rather brief but helpful. Unfortunately the last 70 pages (of a 150-page book) could have been almost entirely eliminated. A chapter gives a template for a sample interview. It then makes it concrete by simply adding the phrase "the Human Resources Department at XYZ company" in the "Company Name" space of the template. There then follow four copies of the same blank template for the reader's use. Why four copies I don't know, unless the reader doesn't have a computer or copy machine. Is one supposed to cut out each copy for use? One simple chapter explaining the template would have been fine. The "sample interview" was a total waste, as were the four copies of the same template presented earlier. While, as a planning consultant I think AI is a good tool for information gathering and assessment, I don't think I would find myself reaching for this book on a regular or even seldom basis. I think the book to be written has to do with gathering positive information from people but also dealing with negative information. People will share positive experiences and hopes and are too infrequently asked for them, but they will also want to "vent" with negative information and an AI researcher needs to know how to react to and absorb and use that as well. The danger is that AI becomes a reaction to negativity (we all love to complain) and so simply tips the scales in the other direction rather than achieving balance in gaining people's contributions for change. ... Read more | |
| 34. The Associated Press Guide to Punctuation by Rene J. Cappon, Jack Cappon | |
![]() | list price: $7.95
our price: $7.16 (price subject to change: see help) Asin: 0738207853 Catlog: Book (2003-01) Publisher: Perseus Publishing Sales Rank: 6535 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description More people write for the Associated Press than for any other news service, and more writers take their style and word-usage cues from this world-famous institution than from any other journalism source. In the no-nonsense, authoritative tradition of the best-selling AP Stylebook, the top editors at the AP have now written the definitive guide to punctuation. From the when and how of the ampersand to the rules for dashes, slashes, and brackets; from the correct moment for the overused exclamation point to the rules of engagement for the semicolon, The AP Guide to Punctuation is an invaluable and easy-to-use guide to the most important aspect of clear and persuasive writing. Reviews (3)
To those looking for a deeper understanding of punctuation, I caution against this slim tome. Organized into seventeen chapters by punctuation, some of them no more than a half of a page ('The Ampersand') and some as many as sixteen ('The Comma'), the AP GUIDE TO PUNCTUATION lacks the philosophical depth and historical background of recent bestseller EATS, SHOOTS, & LEAVES as well as the dry grammar books of days past. The examples, while fun, are not nearly as comprehensive as one expects in any book that bills itself as a reference. By way of example, here is the entire entry for Irregular Plurals under 'The Apostrophe': --- Irregular plurals also take the apostrophe: children's hour, women's rights, gentlemen's traditions, men's club, and so do nouns that are the same in singular: the single moose's antlers, the deer's track, the two corps' travels. The apostrophe stays whether the meaning is singular or plural. --- No mention is made that it is preferable to disambiguate the singular and plural in such cases. Especially in journalistic writing, where clarity and simplicity are the twin grails of good style. A dedicated journalist might prefer a true grammar of the English language or the complete and comprehensive AP STYLE BOOK. While they may be dry, they will certainly go a good deal further in answering the questions that arise in all aspects of writing.
Cappon is a terrific writer, and anyone else who writes would benefit immensely from this lucid guide to punctuation.
Rarely does the author pass an opportunity to make rude, offensive comments about President Bush or Republicans in general. Maybe that's your bag, but in a book on punctuation, I'm really not looking for political commentary, and especially not that slant. I can only think that the AP "guru" failed to score a big book contract of his own, and so buried his bleeding heart in this one. ... Read more | |
| 35. How to Write Successful Fundraising Letters by MalWarwick, Mal Warwick | |
![]() | list price: $27.95
our price: $18.45 (price subject to change: see help) Asin: 078795652X Catlog: Book (2001-02-20) Publisher: Jossey-Bass Sales Rank: 13595 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description In How to Write Successful Fundraising Letters, Warwick's step-by-step model for writing a successful appeal walks you through the critical stages; his topics range from laying the groundwork for a prosperous campaign all the way through to the importance of thanking donors. Supported by an extensive collection of model letters, Warwick's no-nonsense, jargon-free work has helped thousands of fundraisers achieve results. Reviews (6)
As a consequence, fundraising letters for charities and oher non-profits literally have their own rules that vary from the traditional approach to direct mail. Warwick is the recognized master of this field and is a legend in fundraising circles. Every charitiable organization and non-profit group should have this book on their shelf, or have a copywriter available to them that does. And even if you aren't going to apply the principles in the book to fundraising, its still a great guide to writing effective marketing copy.
When I wrote "25 Fundraising Secrets - Raise More Money, Guaranteed," I included a chapter on how to make follow-up phone calls after mailing out fundraising letters. When I am asked by readers how to write those fundraising letters, I direct them to this informative book by Mal Warwick.
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| 36. The Skilled Facilitator Fieldbook : Tips, Tools, and Tested Methods for Consultants, Facilitators, Managers, Trainers, and Coaches (Jossey Bass Business and Management Series) by RogerSchwarz, AnneDavidson, PegCarlson, SueMcKinney | |
![]() | list price: $50.00
our price: $50.00 (price subject to change: see help) Asin: 0787964948 Catlog: Book (2005-04-08) Publisher: Jossey-Bass Sales Rank: 45583 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Reviews (1)
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| 37. Open Space Technology: A User's Guide by Harrison Owen | |
![]() | list price: $27.95
our price: $27.95 (price subject to change: see help) Asin: 1576750248 Catlog: Book (1997-09-01) Publisher: Berrett-Koehler Publishers Sales Rank: 49873 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Owen begins by detailing all the practicalconsiderations necessary to create Open Space. He begins with the mostimportant question-should you do Open Space at all-and examines whattypes of situations are appropriate for Open Space Technology and whattypes are not. He goes on to look at nuts-and-bolts issues such assupplies, logistics, and who should come and how you should go aboutgetting them there. Reviews (8)
Whilst some of those of the transparency communities interlinking at http://www.valuetrue.com open source the simplest maths of intangible systems, others have much more fun voting on what are the safest methods to protect your system from doing an Andersen or a NASA self-destruction of its greatest purpose. Open Space is voted as the number 1 method uniting transparency communities, and because of its | |