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1. Hardwiring Excellence: Purpose,
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2. Strategic Marketing Problems:
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3. Services Marketing
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4. Raving Fans : A Revolutionary
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5. Salesforce.com For Dummies
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8. Indispensable: How To Become The
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9. Customer Mania! : It's Never Too
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10. Hug Your Customers : The Proven
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20. Managing Customer Relationships

1. Hardwiring Excellence: Purpose, Worthwhile Work, Making a Difference
by Quint Studer
list price: $28.00
our price: $19.60
(price subject to change: see help)
Asin: 0974998605
Catlog: Book (2004-03)
Publisher: Fire Starter Publishing
Sales Rank: 9166
Average Customer Review: 5 out of 5 stars
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Book Description

A "textbook with passion", Hardwiring Excellence offers a road map and practical how-to guide for creating and sustaining a culture of service and operational excellence.In this book, author Quint Studer, CEO of Studer Group, draws on his personal experience as a former hospital executive who led two organizations to the top 1% in patient satisfaction and his experience coaching hundreds of healthcare organizations since.

Studer, a nationally acclaimed educator, coach, and thought leader in healthcare today, is a master storyteller, mixing "chicken soup style" stories with personal insight, simple tools, and in-depth recommendations on how good organizations can become great ones.

Based on Studer Group’s Nine Principles SM, Quint Studer shows how to retain more employees; ensure better customer service; build strong leadership, align organizational values, goals, and results; increase communication; reward and recognize individual success while also requiring accountability; and move operational performance for better financials, market share, and growth.

At the core of the journey, he says, is a sense of purpose, worthwhile work and making a difference.When organizations learn how to harness this passion in their employees, they create a success spiral with ever increasing momentum.

In fact, Richard L. Clarke, FHFMA, President and CEO of Healthcare Financial Management Association says, "Quint Studer’s Nine Principles of service and operational excellence provide the missing link between people power and strong financials.It’s about courageous leadership." ... Read more

Reviews (10)

5-0 out of 5 stars Turning Passion into Performance
This book has something for everyone - those just starting to create their culture of excellence AND those who are already quite good and looking for the "tweaks" to be even better. Personal stories make it easy-to-read and show how hardwiring a few specific actions can turn passion into performance.

5-0 out of 5 stars The definitive textbook on excellence
Quint Studer has been making a difference in healthcare for years. His nine principles have been proven successful many times over in organizations large and small throughout the nation. Hardwiring Excellence is a primer of how the nine principles can help an organization achieve excellence. It is a step by step guide that provides an entertaining combination of wonderful stories and practical information that works. You will read and re-read this book many times over, and it will take you on a journey to achieve excellence that you never thought possible.

5-0 out of 5 stars A "How-To" for Excellence
Quint has an amazing way of always connecting, always reducing the complexity and showing the way to simplicity in the pursuit of excellence.
His advice and coaching tips are real-world and real-time and shouldn't be thought of as exclusive to healthcare. It would be difficult to make it to the end without identifying one or two leadership-enhancing behaviors....ready to be put to use tomorrow.
Having attended his speaking engagements, I can share that "Hardwiring Excellence" is like an extended conversation with Quint.

5-0 out of 5 stars Life Changing! If you are a burned out healthcare leader...
You simply must read this book. This clearly demonstrates how to take complex situations and make them easy to understand by connecting to purpose, worthwhile work and making a difference. I now remember why I got into healthcare in the FIRST place. I am a better leader because of these Principles.

5-0 out of 5 stars Changing Healthcare
While applicable to most environments, Hardwiring Excellence gives specific tips for healthcare providers on creating a culture of operational excellence. If each reader implements three recommendations from the book, they will improve their chances of retaining their excellent employees. ... Read more


2. Strategic Marketing Problems: Cases and Comments, 10th Edition
by Roger Kerin, Robert Peterson
list price: $130.00
our price: $130.00
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Asin: 0131421840
Catlog: Book (2003-07-22)
Publisher: Prentice Hall
Sales Rank: 181279
Average Customer Review: 4 out of 5 stars
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Book Description

This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice.Consisting of 10 chapters and 43 cases that feature contemporary marketing perspectives and practices, this book covers the topics of marketing management: its foundations; financial aspects; decision-making and case analysis; opportunity analysis, market segmentation, and market targeting; product and service strategy andbrand management; integrated marketing communication strategy and management; pricing strategy and management; the control process; and comprehensive marketing programs.For marketing executives and professionals. ... Read more

Reviews (3)

3-0 out of 5 stars Strategic Marketing Problems... Not Solutions
I was disappointed. The book does contain some interesting thoughts, but 90% of the content is a description of companies facing marketing problems (case studies with a lot of facts). The author doesn't offer the solutions and best practises that would help solve these problems. While reading this book, i felt i was eating a burger without meat. Something is missing...

This is a good book for teachers who want case studies for their students to work on. It's a classroom book. It's not a good book if you want want to read marketing theory and best practises (if you're already in the management world).

5-0 out of 5 stars Great and comprehensive
I am a MBA Candidate with a finance focus who had the pleasure to use this book. Never before had I imagined that marketing could have the amount of numerical focus that this book shows. There's a case for every type of industry and many world-famous companies in this book. What else is missing from an introduction to marketing text?!

4-0 out of 5 stars A good book...
I'm a MBA student in marketing. This book is good, but just that... good. I'm absolutely certain that somewhere has to be a book about strategic marketing that has a little more information (that's the problem, little theory and plenty of numbers) and not so expensive. Teresa M. Rodríguez ... Read more


3. Services Marketing
by ValarieZeithaml, Mary JoBitner, Dwayne D. Gremler
list price: $120.31
our price: $120.31
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Asin: 0072471425
Catlog: Book (2002-07-16)
Publisher: McGraw-Hill/Irwin
Sales Rank: 180431
Average Customer Review: 4.6 out of 5 stars
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Reviews (5)

5-0 out of 5 stars Great Book
As a former student of Dr. Bitner, her course and this book made up the foundation that the Services Marketing and Management MBA program at Arizona State Uni. built from. It's an extensive review of how customers are the most important part to a service oriented business, and to neglect them at any touch point is a service failure.
This book will outline the process by which any company, be it real or virtual, can develop world class service.
This book and the SMM program at Arizona State University are highly recommended.

5-0 out of 5 stars Great!
The book is very clear in the format and structure. It talks about the solutions of the problems arising in service marketing step by step. It first describes what service is and the increasing importance of service. Then, it puts much emphasis on people, the very important marketing mix in service. It focuses on customers: how customers perceive and expect service. Next, it focuses on providers: how companies know what customers expect; how they select the right service designs and standards; how they deliver service to standards and how they match performance to promising.

It is also good to have a very detailed example (case) in the beginning of each chapter and the content will very often refer to that example, which make me easier to understand. But sometimes, I think it would be better if more different examples are used in the same chapter.

Besides, the GLOBAL FEATURE, the TECHNOLOGY SPOTLIGHT and the EXHIBIT make the book even more fruitful and let me know more about the related areas under that topic. Great!

4-0 out of 5 stars this book may help you.
First of all, I like the structure of this book because it uses Gap Model to connect the content of the whole book. At the begining of this book, it first introduces the importance and tools of service marketing. Then it chooses Gap Model to divide this book into different parts. Under different gap problem, the book shows the ways to close the gap. I believe this structure helps to understand more easily and relate what should be done under different problems.

Secondly, many diagrams are used to describe the concept under service marketing. Service blueprint in the chapter 6 is a good example. It uses diagrams to explain how to draw, how to read and how to use the service blueprint. It is very clear and useful to explain in this way.

However, there are still some drawbacks. For example, when talking about the different kinds of strategies used under service marketing, sometimes the explanation is too simple and not in depth.

5-0 out of 5 stars An important book for electronic marketers
Essentially everything that marketers do over the Internet, from the ASP to the online retailer, is a service. Services marketers face unique challenges. Today's electronic marketer will find useful lessons in the services marketing literature. You will find either Valarie Zeithaml or Mary Jo Bitner in the byline of almost every important piece of research on services marketing published in the 1990s. Together, they have produced a textbook that is very much worthy of their reputations.

This book is fairly comprehensive, although it does not include Bitner's most recent work on consumer response to self-service technologies. Still, as an electronic marketer reads through this book, they cannot help but find themselves asking new questions about their business and how they can make it better. The book is a relatively easy read, and it is not overly academic--the theories and frameworks presented are simply tools that lead to practical solutions to real problems. There are many examples in the text; often, the company is familiar but the business practices described here are not so well known.

I strongly recommend this book to e-marketers.

4-0 out of 5 stars Customer as a competitor
All in our life,there are competition which must be handled. I'm sure that whoever feel about customer position's as competitor, but they were not aware it. Your book tells about it. That's good. ... Read more


4. Raving Fans : A Revolutionary Approach To Customer Service
by Ken Blanchard, Sheldon Bowles
list price: $20.00
our price: $13.60
(price subject to change: see help)
Asin: 0688123163
Catlog: Book (1993-05-19)
Publisher: William Morrow
Sales Rank: 1416
Average Customer Review: 3.92 out of 5 stars
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Book Description

"Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans."

This, in a nutshell, is the advice given to a new Area Manager on his first day--in an extraordinary business book that will help everyone, in every kind of organization or business, deliver stunning customer service and achieve miraculous bottom-line results.

Written in the parable style of The One Minute Manager, Raving Fans uses a brilliantly simple and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature--not just another program of the month.

America is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. Raving Fans includes startling new tips and innovative techniques that can help anyone create a revolution in any workplace--and turn their customers into raving, spending fans.

... Read more

Reviews (65)

5-0 out of 5 stars I'm a Raving Fan!
Kenneth Blanchard continues his trend of writing easy-to-read books with BIG ideas for making your business better. Raving Fans is a book of stories relating how fictional companies have created an environment of delivering awesome customer service. A guy that has just been put in a managment position requiring a turnaround goes on a fictional trip with his "angel" to visit businesses that have figured out their vision and their system to deliver customer service extraordinary. Based on three simple principles (Decide, Discover, Deliver), each company has created a group of Raving Fans (not just customers, but fans) who wouldn't consider shopping anywhere else for what one of these companies offers. Within each story is other nuggets of common sense and good ideas that can be implemented in any company that has customers and wants to create fans. We required our store managers to read the book and each created a list ranging from 20-40 points that they can put into effect at their stores to improve customer service. This is a simple, must-read for every business owner and manager.

5-0 out of 5 stars Great Model for Approaching Perfection through Innovation
A major problem with most books on management processes is that that do too little to focus on how to make large amounts of progress beyond what is now done. Raving Fans is a big success in providing you with simple instructions for making large strides toward achievable perfection.

Imagining perfection is a critical first step to improvement, yet most people have never thought about what that could mean. Then testing that perfection with customers (and potential customers) must be done to be sure that there is a valid opportunity, and to be able to understand customers' ideas about achievable perfection. Then attaching the idea of continuous improvement toward that vision is also valuable, and useful. There are plenty of practical tips about how to do each part, which is key to making this book so valuable.

One of the reasons that I enjoy writing reviews about books on-line is that I can find a Raving Fans that agrees so much with my own perspective and research. This book will quickly get you past your Psychology of Disbelief, Bureaucracy, Procrastination, Communiation, and Ugly Duckling stalls.

Good for Ken Blanchard and Sheldon Bowles . . . and good for you, too!

1-0 out of 5 stars Fluffy
Way too fluffy. It should have been presented as a bulleted list, not a book. If you must get this book, I recommend the print version; Charlie's voice is quite annoying.

4-0 out of 5 stars good concepts, juvenile delivery
The intellectual content of this little book could fit nicely and succinctly in a 500-1000 word magazine or journal venue. Instead, Blanchard sticks to the successful story telling formula that served him well in The One Minute Manager. The concepts are good, and I think their true value lies in their simplicity. They are easily understood and therefore should be easy to apply. Successful implementation may be another matter. If you agree with the concepts, and it's hard to see how you wouldn't, the actual book is a great tool to get them out to your people. The long narrative has the effect of beating the points into your head and the examples leave little to the imagination as to how the concepts can be fleshed out. I have found that people who last raved about Who Moved My Cheese also rave about this book. Those who don't care for this type of cutesy, least common denominator writing style will try to get through it as fast as possible and glean the concepts for further consideration afterwards. It can be read cover to cover in about an hour and a half at a pretty leisurely pace. Regardless of whether or not you like the style of the book I think you will find the concepts and down to earth examples good food for thought in your own enterprise.

5-0 out of 5 stars Raving Fans
I really enjoyed reading this book. It is an easy read and contains some great fundamentals on providing excellent customer service. Readers who enjoy this book may also enjoy reading Time Management is an Oxymoron. ... Read more


5. Salesforce.com For Dummies
by ThomasWong
list price: $24.99
our price: $16.49
(price subject to change: see help)
Asin: 0764579215
Catlog: Book (2005-01-17)
Publisher: For Dummies
Sales Rank: 586529
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Book Description

  • Shows sales people, marketers, and customer service representatives how to harness the power of Salesforce.com to enhance productivity, improve customer relations, and boost sales
  • Salesforce.com, which has more than 147,000 subscribers at 9,800 companies worldwide, won InfoWorld’s Best Hosted Application award in 2004
  • Covers navigating Salesforce.com, managing leads, understanding customers and competitors, keeping track of contacts, creating a sales forecast, managing users, creating service and support e-mails, working with campaigns, using the report wizard, and more
... Read more

6. Uncommon Practice: People Who Deliver a Great Brand Experience
by Andy Milligan, Shaun Smith
list price: $28.00
our price: $19.04
(price subject to change: see help)
Asin: 0273659367
Catlog: Book (2002-07-10)
Publisher: Financial Times Prentice Hall
Sales Rank: 267200
Average Customer Review: 5 out of 5 stars
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Reviews (2)

5-0 out of 5 stars Nothing more to say...other than this book is great!
The other reviews here sum up this book nicely. It is very insightful and great to read. Highly recommended.

5-0 out of 5 stars learn from the best
"Uncommon Practice is the book that lets you hear about the essence of business success straight from the horse's mouth. "
Phil Dourado, Editorial Director, eCustomerServiceWorld.com

In an increasingly crowded market place, there are certain companies that really stand out from their competitors - companies like Tesco, PizzaExpress, Virgin, easyGroup, First Direct, Harley Davidson, Krispy Kreme and Pret A Manger.

This new book by Interbrand and Forum, demonstrates, through interviews with key executives from these and other leading companies, how they provide remarkable experiences for their customers and staff alike. The premise behind Uncommon Practice is that that this success stems from their distinctive cultures uniquely developed to meet the needs of customers. The companies featured have defied conventional wisdom and broken the traditional rules of management to engender exceptional levels of commitment from their people, who, united behind a clear brand vision, translate their belief in the company into exceptional customer service.

Editors Andy Milligan and Shaun Smith have taken care to let the voice of the organisation speak for itself. Uncommon Practice is not a 'how to...' book, and does not provide a 'quick-fix' list of invariable rules for success. The editors do however provide insight into the core principles and practices that the leading companies featured share but which are uncommon in many organisations today.

Uncommon Practice explores the creation of outstanding brand experiences delivered through people, illuminated with interviews with senior executives and front-line managers.

Critical to the success of these brands is the way they treat their own people. Open management, share ownership, training and appraisals are common benefits, but can you guess which company has an empty seat policy on the company jet, keeps a fleet of yachts, has a monthly beer bus, gives an employee the Bentley for the weekend or awards Tiffany stars? Through a series of interviews with key executives, Uncommon Practice gives an insight into how certain companies have become so successful by providing remarkable experiences for their customers and staff alike. ... Read more


7. Consumer Behavior, Sixth Edition
by Michael R. Solomon
list price: $133.00
our price: $133.00
(price subject to change: see help)
Asin: 0131404067
Catlog: Book (2003-09-30)
Publisher: Prentice Hall
Sales Rank: 95340
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Book Description

Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip and engaging, while reflecting the latest research. KEY TOPICS A four-part organization looks at consumers as individuals, consumers as decision makers, consumers and subcultures, and consumers and culture.For brand managers, marketing research analysts, and account executives. ... Read more


8. Indispensable: How To Become The Company That Your Customers Can't Live Without
by JoeCalloway
list price: $24.95
our price: $16.47
(price subject to change: see help)
Asin: 0471703087
Catlog: Book (2005-04-15)
Publisher: Wiley
Sales Rank: 610
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Book Description

A five-step strategy for turning a commodity into a necessity

When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance. Renowned business consultant Joe Calloway looks at how real companies have made their product or service "mission critical," and satisfied customers in the process.

Indispensable goes straight to the heart of the issue and reveals how successful companies-of any size, in virtually any manufacturing, selling, or service endeavor-achieve market leadership through The Five Drivers of fierce customer loyalty. Indispensable shows readers how to:
* Create and sustain momentum: overcome organizational inertia and keep moving forward
* Develop habitual dependability: make consistency of performance a defining characteristic
* Connect continuously
* See the Big Picture Outcome: create compelling customer experiences
* Engage, Enchant, Enthrall: make magic in the marketplace

With interviews, detailed case studies, and dozens of real-world, effective customer service ideas and initiatives, Indispensable is just what today's forward-thinking businesses need.
... Read more


9. Customer Mania! : It's Never Too Late to Build a Customer-Focused Company
by Ken Blanchard
list price: $19.95
our price: $13.57
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Asin: 0743270282
Catlog: Book (2004-11-15)
Publisher: Free Press
Sales Rank: 2399
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Book Description

Customer service is the single most pressing problem for business managers and people in any service or sales operation, especially at the retail level. In fact, many experts believe that you build a business from the customer up.In Customer Mania!, Ken Blanchard, one of America's biggest bestselling authors and inspiring business leaders, writes of the key to customer service -- creating a people-oriented, performance-driven, customer-first organization. Along with coauthors Jim Ballard and Fred Finch, Blanchard explains why the customer is the right starting place from which to build a successful business. By drawing on examples from the world's largest restaurant company, Yum! -- owner of KFC, Taco Bell, Pizza Hut, Long John Silver's, and A&W Restaurants -- the authors explain how any company, large or small, can develop a unified, people-first, customer-oriented culture. Packed with practical insights, Customer Mania! emphasizes four critical steps:

• Set Your Sights on the Right Target. The bottom line grows from taking care of customers and creating a motivating environment for your people.

• Treat Customers the Right Way. Determine the kind of experience you want your customers to have as they interact with every part of the company.

• Treat Employees the Right Way. Use strategies ranging from smart hiring to training and development to managing performance and creating a recognition culture.

• Build the Right Kind of Leadership. You can't do it all yourself, so let your people put their own brains to work and then support them all the way.

By relying on these concepts, businesses everywhere can cultivate passionate and engaged team members who contribute to the company's overall success. From CEO to middle manager to the person facing the consumer, Customer Mania! is a vital tool for enhancing their experience -- and their customer's. ... Read more


10. Hug Your Customers : The Proven Way to Personalize Sales and Achieve Astounding Results
by Jack Mitchell
list price: $19.95
our price: $13.96
(price subject to change: see help)
Asin: 1401300340
Catlog: Book (2003-06-11)
Publisher: Hyperion
Sales Rank: 5707
Average Customer Review: 4.81 out of 5 stars
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Book Description

A master of customer service reveals his secrets for developing long-lasting business relationships and customer loyalty. "We shower our customers with attention. There's no doubt in my mind that our philosophy can be applied to selling just about anything -- from aircraft engines to beanbags." (Jack Mitchell) The only way to stay in business is with customers, and Jack Mitchell knows how to attract them, and how to keep them.

He has a deceptively simple but winning relationship approach to customer service -- that a relationship is at the heart of every transaction. Jack's business philosophy is based on "hugs" -- personal touches that impress and satisfy the customer, such as: -- Remembering the name of your customer's dog
-- Calling a customer to make sure he's satisfied after a purchase
-- Having a "kids' corner" with TV, books, and treats
-- Knowing your customers golf handicap
-- Introducing customers to business contacts
-- Letting your customer use your office to make a personal phone call This is a proven theory -- hugging works! Mitchells/Richards achieves among the highest margins in its industry, as well as amazing customer loyalty. Complete with anecdotes that exemplify outstanding customer service, Hug Your Customers shows how any business can adapt this hugging philosophy to attract great staff, lower marketing costs, and maintain higher gross margins and long-term revenues. At a time when customer service has become the difference between success and failure, Hug Your Customers shows how Jack's one-of-a-kind philosophy brings the results you're looking for. ... Read more

Reviews (21)

5-0 out of 5 stars One of the best business books I've read in a long time
HUG YOUR CUSTOMERS by Jack Mitchell is one of the best business books I have read in
a long time . . . it describes how he transformed a little store
started by his parents into two of the most successful clothing
establishments in the business.

I know that I was really into it by the copious notes I was
taking on just about every topic . . . in addition, I kept thinking
to myself that next time I'm anywhere near one of his
stores in Connecticut, I want to stop by and see for myself

how Mitchell has managed to succeed when so many
others fail in the industry.

As he notes, "We shower our customers with attention.
There's no doubt in my mind that our philosophy can be applied
to selling just about anything--from aircraft engines to beanbags."

He does this by showering his customers with "hugs"--personal touches
that impress and satisfy the customer . . . these include such
things as:
Remembering the name of your customer's dog;
Calling a customer to make sure he's satisfied after a purchase;
Having a kids' corner with TV, books and treats;
Knowing your customer's golf handicap; and
Letting your customer use your office to make a personal phone call.

The book was chock-full of other ideas that could be applied
to just about any situation; among them:

When I'm bored at home, rather than reading a book, I often
punch the button on my computer and put in parameters to
pull up our top one hundred or top one thousand customers,

men and women, and I study them like I was studying vocabulary
words for the SAT's. The names go into one of the attic rooms
of my brain and lodge there. As I once knew all stats on Joe
DiMaggio and Mickey Mantle, I now try to know all the stats
on my top thousand customers. Because that's the game:
knowing the customer.

A hug can be a thoughtful remedy for an annoyance. When the
Postal Service raised the price of a stamp to 37 cents from 34 cents,
my first thought was, "Oh, great, now I've got to stand in line to get
3-cent stamps so I can use that mound of 34-cent stamps I bought
so I wouldn't have to wait in line for a long time." I hate waiting
in lines, especially at a government agency. But who doesn't? So
I sent out a personal note to five hundred of our good customers,
thinking they might be in the same boat, and included some 3-cent
stamps. "You know you are the focus of our business," I wrote.
"In an effort to make your life less hectic, I have enclosed a
handful of 3-cent stamps." It was a hug out of nowhere, and they
loved it.

Consistency means that if you're going to do anything for the customer,
you have to do it for everyone, including someone you've never seen
before. That means that a customer is more important than a
mannequin. One Saturday years ago, Mitchells was really mobbed,
and this couple came in who had never been there before. The wife
asked if we had a certain tie in a green coloration. I flipped

through the tie racks and couldn't find it. The woman nodded at
a mannequin and said, "There it is." So I got up and removed it and
took if downstairs to be steamed. Meanwhile, the couple browsed
around and wound up buying several suits, a couple of sport jackets,
and twenty-three custom shirts. As they were checking out, the woman
said, "We were in a store in Stamford before we came here, and there
was a tie on the mannequin that I liked and I asked the manager if he
could take it off, and he said, 'Absolutely not, the visual department
is coming out from New York today and the visuals have to be
perfect.' "

4-0 out of 5 stars Hooray For Customer Service!
In an era of cookie cutter department stores, and speciality shops that require sales staff to complete "Attitude 101", it is incredibly refreshing to learn the story of Jack Mitchell, and his vastly successful enterprise Mitchells/Richards, which is the subject of "Hug Your Customers".
Mitchell, the second generation to run the family clothier, stresses time and time again in this history/marketing/advice tome that the key to retailing success is going the extra mile to please a customer, thereby developing loyalty (as well as increased sales).
Mitchell is not only a shrewd business, but also a great storyteller, and has mastered the art of remembering his customers - the stories he tells in this book about exceeding customer expectations through fairly simple means (creating customer profiles, involving family in business...) are lessons that anyone in business has heard ten times over, and has probably discarded for the latest marketing trend. Mitchell's simple storytelling style works great when discussing the importance of old fashioned customer service principles (selling merchandise displayed on mannequins, charting birthdays, phone calls to customers to remind them of special events...) - his buisness philosophy makes great (common) sense.
Mitchell's ideas of service translate extremely well into any sales environment, and this book is a great resource (and reminder) for anyone in sales, marketing, or public relations work. He is great at capturing the larger picture of the value of relationships in the sales enviroment - as well as valuing the sales staff.
In an era where quality customer service seems to be a forgotten skill, its great to read of someone who has had great success because he practices the very simple rules of successful sales - know your customer - greet them and treat them with respect - go tohe extra mile to satisfy their needs. Unfortunately, we have come to expect less of salespeople these days because such simple courtesies are rarely extended in today's retailing marketplace. I found a number of strategies laid out by Mitchell to be great starting points for customer interaction in my own work, and that is the best reccomendation a reader can give a book of this type.

5-0 out of 5 stars Creating a Magical Experience for Customers
A business owner who'll do anything for his customers--even fly across the world to deliver a suit! He turns clothing shopping from commodity to magical experience--and he is very well-compensated. I read this all the way through in about two sittings.

5-0 out of 5 stars Packed With Knowledge!
This terrific book wastes no words and no time, but delivers the goods. Jack Mitchell, CEO of two high-end clothing stores in Connecticut, offers solid (if not all new) principles of customer service and relationship management in a personal, lively, entertaining way. The book is immediately applicable to retail and small businesses, and sheds much-needed light on managing a family business. The book draws a straight line from customer service to business success. The author, whose warmth and candor is totally endearing, may be faulted for denying that location matters. After all, his stores sit in one of the most affluent regions in the U.S., so he would probably enjoy some measure of success even with mediocre customer service. And, his customer service is great, intense to the point of being instructive. If he is overenthusiastic about his formula, that's to be expected of a salesman. We find a lot of useful material here for anyone in a customer-contact business and, as a bonus, this familial saga is really fun to read. Highly recommended.

4-0 out of 5 stars Mitchell Deserves A Hug
Everyone that deals with people should read this book. I would love to give it to the geeks that invented the computerized customer service reps.. those shameful beings. Hugs become extra important for someone who basically deals with clients through a computer.. like me :) The one thing I would change about this book is that certain sections tend to get really vague. ... Read more


11. Fish! Tales: Real-Life Stories to Help You Transform Your Workplace and Your Life
by Stephen C. Lundin, Harry Paul, John Christensen, Philip Strand
list price: $19.95
our price: $13.96
(price subject to change: see help)
Asin: 0786868686
Catlog: Book (2002-04)
Publisher: Hyperion
Sales Rank: 7075
Average Customer Review: 3.68 out of 5 stars
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Amazon.com

Fish! Tales is Stephen C. Lundin, John Christensen, and Harry Paul's follow-up to Fish!--their enormously popular fable that draws lessons aimed at combating dysfunctional workplaces from the happy fishmongers at Seattle's Pike Place Market. In Fish! Tales the authors show how these lessons were put into practice at businesses both big (a major hospital and long-distance carrier) and small (a local car dealership and roofing company). Anyone who enjoyed Fish! (or, for that matter, Who Moved My Cheese?) or is looking for a motivational tool to help energize their own workplace, should find this short, upbeat primer worthwhile. --Harry C. Edwards ... Read more

Reviews (25)

4-0 out of 5 stars Insightful!
Things are going swimmingly in Fish! land. In the latest volume, Fish! Tales, authors Stephen C. Lundin, John Christensen, Harry Paul and Philip Strand build on the successful training program that evolved from their first Fish book. Tales shows how four companies - a long-distance call center; a hospital neural-renal unit, a car dealership and a roofing company - have applied Fish! theories effectively. They also provide short examples from other companies to show how well the Fish! function. The four main principles are familiar by now - keep the work fun, seek to serve others, stay focused on your customers and have an enthusiastic attitude - but the examples in the book bring them alive. Along the way, the authors heavily sell their Fish! courses and merchandise - that's just good salesmanship - but the real catch of the day is the final how-to section, showing ways to apply these principles in any organization. The lively writing style helps keep you hooked. We from getAbstract suggest that if you haven't yet caught any Fish!, start with this one. Its cheery, accessible methods should lure you in, hook, line and sinker.

4-0 out of 5 stars Insightful!
Things are going swimmingly in Fish! land. In the latest volume, Fish! Tales, authors Stephen C. Lundin, John Christensen, Harry Paul and Philip Strand build on the successful training program that evolved from their first Fish book. Tales shows how four companies - a long-distance call center; a hospital neural-renal unit, a car dealership and a roofing company - have applied Fish! theories effectively. They also provide short examples from other companies to show how well the Fish! function. The four main principles are familiar by now - keep the work fun, seek to serve others, stay focused on your customers and have an enthusiastic attitude - but the examples in the book bring them alive. Along the way, the authors heavily sell their Fish! courses and merchandise - that's just good salesmanship - but the real catch of the day is the final how-to section, showing ways to apply these principles in any organization. The lively writing style helps keep you hooked. We suggest that if you haven't yet caught any Fish!, start with this one. Its cheery, accessible methods should lure you in, hook, line and sinker.

4-0 out of 5 stars "Real" It In
I enjoyed reading Fish, but Fish Tales is even better because it has real world success stories. While the original Fish! seemed like a business theory, Fish! Tales shows how several companies actually benefited from implementing these ideas instead of just reading about them. Fish! Tales enhances the credibility of the original book. Rat Race Relaxer: Your Potential & The Maze of Life by JoAnna Carey is another great book for companies to share with employees because it offers entertaining stories and goal oriented advice about improving your workplace and your life.

1-0 out of 5 stars Disappointing
While the message is a good one, it nearly gets lost in this very poorly written book.

5-0 out of 5 stars Integrating Fish and optimizing the workplace
The Fish philosophy isn't new but the unique context and delightful presentation makes it effective. I got a lot out of this book because I saw how the concept is integrated into organizations. We have found that the best companion for the Fish philosophy is to train employees in Optimal Thinking. Optimal Thinking is the simple, realistic mental resource to empower individuals to be their best and bring out the best in others. I recommend both of these books. ... Read more


12. Return on Customer : The Revolutionary New Way to Maximize the Value of Your Business
by DON PEPPERS, MARTHA ROGERS
list price: $24.95
our price: $16.47
(price subject to change: see help)
Asin: 0385510306
Catlog: Book (2005-04-19)
Publisher: Currency
Sales Rank: 886569
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13. What Clients Love: A Field Guide to Growing Your Business
by Harry Beckwith
list price: $21.95
our price: $14.93
(price subject to change: see help)
Asin: 0446527556
Catlog: Book (2003-01-02)
Publisher: Warner Business Books
Sales Rank: 19940
Average Customer Review: 4.21 out of 5 stars
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In What Clients Love, marketing maven Harry Beckwith offers valuable lessons about capturing and keeping clients. (As Beckwith puts it, "Competence gets firms into the game that relationships win.") Using snappy examples from Absolut Vodka, Kinko’s, Starbucks, and Ian Schrager’s boutique hotels, he organizes his advice by describing four significant social trends that shape client needs and loyalty. Beckwith’s strategies for coping with information overload focus on getting to the point--using a shorter sell and fewer superlatives. He makes a clever and convincing case for giving both testimonials and blurbs the death penalty. He details the decline of client trust with a plan to eliminate cold calls, dress for success, and a spot-on critique of PowerPoint ("Lincoln had no slides at Gettysburg.") Other chapters explore the limits of the Internet and offer nongimmicky ideas about creating a brand, including 20 questions for choosing a name for your business.

Beckwith’s advice is fresh, funny, and strategic. He is a master of anecdote and metaphor whose examples range from television’s Sex and the City to nihilistic philosopher Nietzsche. Yet the book’s clarity is sometimes undermined by its too clever formatting. It's best to enjoy its wisdom one chapter at a time, over coffee. Consider it the caffeine in your cup. --Barbara Mackoff ... Read more

Reviews (19)

5-0 out of 5 stars The Greatest Business Book Ever Written
What Clients Love is a timeless book that enlightens the reader through short lessons, personal and professional. Not only do the teachings apply to business, they can be carried over into your life outside of work as well. Businesses are built and strengthened through partnerships and good relations, so are close families and friends. This book works to bridge the gaps that most companies will overlook (such as boring job titles that send the wrong message) and Beckwith does it in a clear and concise manner. Buy this book! I wish I had more time to extoll the book, but I don't. Whether you are in a Fortune 500 company or a hermit with no interest in the outside world, you need this 278 page gospel! Also, if you get a chance to meet Harry Beckwith, ask him about his wonderful son Harry IV.

5-0 out of 5 stars Worth ten time the selling price!!!!
This book is short, sweet, to the point, and reads like a daily devotional book. I plan on using at for discussion groups at work to get non-marketers to understand how to make customers happy. The book is written in a clear, concise, but extraordinarily interesting manner than lends itself to discussion and implementation. Each section contains at least one example of each point - and this is stuff you are going to remember. Many books in this market are pure fluff - you can't remember a darn thing they said two hours after you put the book down. Not so with "What Clients Love."

Highly recommend for those whose business depends on developing business and keeping customers happy. Whether selling hardcore tangible products or professional services, this book should be on your required reading list. Truly transformational.

1-0 out of 5 stars Not Useful
After reading 10 pages I quickly learned that this book is useless in helping me and my company develop customer service.

In one example, Beckwith insults the reader's intelligence by suggesting that you answer "Swamped!" when someone approaches you and askes how you are if you suspect that they are going to ask you to do a task that you don't want to do.

Don't waste your money on this book.

5-0 out of 5 stars Another Excellent Book by Mr. Beckwith.
This is another incredible contribution to the literature on marketing of service-oriented companies. Beckwith provides anecdotal accounts of what marketing techniques work; for instance, he talks about how he has helped to name certain companies that are descriptive, are memorable, and are not full of cliches. His account of Nike's rise to fame through the use of celebrity characters is also an intriguing account of the need for someone we can trust to help share our services. Beckwith's main point is that services are not like products. With services, we have to develop trust and believe in the person. Beckwith provides the techniques--such as providing some slightly negative, but truthful, information about yourself that will help to gather integrity. People like someone who has integrity and is believable.

Another very important principle of Beckwith's is that when you are selling a service, you are really building a relationship with your clients. If you appear to be focused on money or work in a truly impersonal basis, the clients will notice. There is a lot of psychology in this book. Almost every page is about "feelings" of one sort or another, which is necessary because people do not follow rigid rules of conduct. Instead, people often make decissions on irrational feelings, which, if one reads Harry Beckwith's book, they will be ready. And they will deliver exceptional services.

-- Michael Gordon

4-0 out of 5 stars Reset
This book is the "reset" button that needed to to be said. People may argue that this book is common sense but in the decade of unrealistic expectations and unprecedented white collar low's getting back to the basics is very timely. For beginner's this book is a gold mine for superstars, this book is a reminder of all the things that we sometimes forget as success blinds us. Quit judging and start reading. The entertainment value alone will ensure that you are glad that you did. ... Read more


14. The Executive Guide to Call Center Metrics
by James C. Abbott
list price: $34.95
our price: $34.95
(price subject to change: see help)
Asin: 1887355081
Catlog: Book (2004-04-15)
Publisher: Robert Houston Smith Publisher
Sales Rank: 95863
Average Customer Review: 5 out of 5 stars
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Book Description

As the cost of doing business increases, call centers and help desks are frequently moving overseas. How can your center remain competitive? Is pooling the best way to slash your wait times? James Abbott concisely answers these questions as he leads you through the world of process-centered customer service. Strategic and tactical terms, how to choose metrics to measure, and the miracle of Queuing Science are covered thoroughly, using easy-to-grasp anecdotes to explain the key technical topics. ... Read more

Reviews (2)

5-0 out of 5 stars A Wakeup Call
"Abbott's book is a much-needed wakeup call. In order to compete, managers must use scientific methods, not gut feelings or hocus pocus. This book is back to basics--what needs to be monitored, why you need to monitor it, and who should make which decisions."

5-0 out of 5 stars To understand metrics, read this book first!
Very good approach to metrics and how to apply metrics to call center operations in order to understand and support the goals of the call center. Mr. Abbott uses easy to understand language and examples rather than technical language and equasions and this makes it very easy to understand the principals and see the big picture. Every manager should be required to read this as thier first book on metrics. ... Read more


15. Call Center Management on Fast Forward: Succeeding in Today's Dynamic Inbound Environment
by Brad Cleveland
list price: $34.95
our price: $24.46
(price subject to change: see help)
Asin: 0965909301
Catlog: Book (1999)
Publisher: Call Center Press
Sales Rank: 19354
Average Customer Review: 5 out of 5 stars
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Book Description

This is the only book available today that provides a very readable, step-by-step guide for managing an incoming call center. The book combines theory with practical advice and is filled with over 100 charts and graphs, several case studies and an extensive glossary and index. ... Read more

Reviews (25)

5-0 out of 5 stars Book for all business people
This book is for everyone in the business world, not only for call center managers. All organizations of all sizes are closing the gap between businesses and customers. And the main customer contact point, call center, is coming into a spotlight as the centerpiece of businesses. This book introduces readers to call center management practices, the good and the bad. It also point out the factors that are changing call centers, their functions and people who work in them. Its insight into some of the technology changes help readers grasp their importance in the context of everyday operation. Fast reading.

5-0 out of 5 stars An excellent overview in Call Center Management
I love this book, it provides an excellent overview on a myriad of call center topics, including staffing, forecasting, metric assessment and performance review. It definitely proved to validate some of the observations and concerns that I had regarding my own call center.

I would recommend this book to anyone looking for a reference on call center management, or any person new to the field of call center management. The book is very well formatted to be used as a stand alone reference or a cover to cover read, each chapter is very thorough in explanation without going into excruciating detail or debate.

This book will help you do your job better!

5-0 out of 5 stars Wow! So This is How Call Centers Work!
I've generally been an IT Director and Project Manager, so I read this book to get a better idea of my customers' needs. I was pretty excited to discover that there's at least one good summary of what call centers do and how they do it. For my own sake--and perhaps yours--here's my summary of Brad and Julia's summary:

1. Incoming call center management is the art of having the right number of skilled people and supporting resources in place at the right times to handle an accurately forecasted workload, at service level and with quality.

2. Though average call load may be predictable, calls arrive randomly--which means that they often bunch up.

3. A service level is defined as "X percent of calls answered in Y seconds", not as "X percent answered" or "Average Speed of Answer". (The ASA is skewed by the bad times when calls bunch up.) Abandonment rates matter, too, but fixing abandonment problems usually means fixing service levels.

4. Service level and quality don't conflict. If you try to fix service level with poor quality, it comes back to bite you with more calls and demoralized reps.

5. A good forecasted call load--including talk time, after-call work, and volume--is critical for budgeting people and circuits. Often, a good forecast should predict load by the half hour, using previous data, knowledge of upcoming plans, and good judgment.

6. To determine staffing needs, use a variation of the Erlang C formula. Its input is the number of reps, number of callers forecasted, and the time to serve each caller; its output is a prediction of waiting time. (Even better, add an input for response time, and you'll get the percentage who'll wait longer than that!) If agents have different skills, you'll need forecasts and calculations for each set of agents.

7. More staff, less waiting, fewer phone lines for people on hold. Less staff, more waiting, more phone lines. Formulas exist for phone lines, too.

8. Not everyone scheduled is always working on customer service. Schedule accordingly. Be clever about work schedules to get the right number working at the right time. Service level results tell you whether you got it right.

9. If you have too few reps on duty, queues get long (service level goes down), more circuits are needed, and customers get frustrated, sometimes abandoning the call. If you have too many reps on duty, you spend too much paying for them to wait.

10. Give senior managers good reports, but make sure they understand the points above.

11. Monitor the number of calls in the queue and the longest current wait. Service level and other metrics tell more about the past than the present. Be ready with plans for unexpected load (reassigning, rerouting, delay announcements, busy signals).

12. There are lots of tools and graphs to measure aspects of quality. Use them to identify root causes, not beat your employees. Reps should adhere to schedules, and do good work. Use monitoring capabilities to coach. Measuring based on "calls per hour" is unreliable, and invites cheating.

13. Customers are getting more demanding, automated systems are taking the easy calls, so reps have to be better trained and more skilled.

14. Create a good environment that uses technology well.

The book was written in 1997, and I don't know whether it's been updated. The authors have some commentary about email-based, web-based, and CTI-based systems, but the next edition might want to say more about the similarities and differences between those and the traditional call center.

Overall, I'm happy to understand more about the math and science behind this discipline. As another reviewer commented, it's clear that IT Help Desks have something to learn from the Call Center experience.

5-0 out of 5 stars Call Center Management ~On Fast Forward
We were in the process of re-organizing our call center and based on the excellent reviews that I read, I choose this book. Well, the reviews were right. This book is excellent. It is very well written and explains all aspects of organizing and analyzing a Call Center. We have ordered a total of 6 copies and they are being utilized by the V.P. of Operations, Operations Manager, IT dept, and the Customer Service Dept.

5-0 out of 5 stars Comprehensive handbook for management
The perfect book for the people that are managing the call centers. Especially when call center is just a part of your responsibility and you need a comprehensive and ehhaustive in-depth description of call center activities. Great book. Good for both excecutives to understand what the call center managers are doing (even in terms of languages they speak, very usefull, if you are not able to undestand sometimes the cc managers you need the book) and call centers managers in order to understand how to present their work to the executives. ... Read more


16. The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
by Michael Treacy, Fred Wiersema
list price: $15.00
our price: $10.20
(price subject to change: see help)
Asin: 0201407191
Catlog: Book (1997-01-01)
Publisher: Perseus Books Group
Sales Rank: 10206
Average Customer Review: 4.33 out of 5 stars
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Reviews (18)

5-0 out of 5 stars How to Select, Focus, and Dominate
The message of this important book is that "no company can succeed today by trying to be all things to all people. It must instead find the unique value that it alone can deliver to a chosen market. Why and how this is done are the two key questions the book addresses." The authors focus with rigor and precision on three different "disciplines": operational excellence, product leadership, and customer intimacy. It remains for any company (for any organization, for that matter) to determine which of the three should be its primary discipline but all are obviously important...indeed interdependent. Nonetheless, one discipline should be pre-eminent. The authors examine dozens of companies which have concentrated primarily on one of the three "disciplines" so that they can select their customers and then narrow their focus inorder to gain and sustain dominance within their respective marketplaces. I think this book will be of substantial value to executives in any organization but of greatest value to those in organizations which are small-to-midsize. Unless they have dysfunctional management and/or defective products, their mastery of that discipline will enable them to compete more effectively against larger organizations which (obviously) have greater resources available. My own view is that as B2B and B2B2C continue to increase at exponentially greater velocity, leadership of ANY market will require mastery of customer intimacy and at least one (but preferably both) of the other two disciplines. In that event, the insights which Treacy and Wiersema share will be even more valuable.

4-0 out of 5 stars Common sense marketing perspective
Winning firms focus on one of three customer value disciplines: product leadership, customer intimacy, or operational excellence. Trying to be all things to everybody is tantamount to being nothing for anyone. If your firm can't get its act together, you'll find this an inspiring book that makes a compelling case that success is only possible by having the courage to focus on specific tasks & disciplines. This seems very elementary, but I've observed many firms that refused to choose what they wanted to be, ensuring that they became nothing. This book is helpful in positioning exercises.

I have two concerns about the book. 1, it doesn't need to be this long in order to get the central idea across. 2, I'm becoming increasingly convinced that this model is counterproductive in a Geoff Moore tornado period. If you're in a high-tech tornado, wait until Main Street before applying discipline.

Aside from these caveats, I still find the simple model presented in this book as being useful in analyzing market approaches. You have to understand the model in order to know when it isn't appropriate. Product Managers, sales, marketing and product development staff need to be aware of this book and its ideas.

5-0 out of 5 stars Not just for the sales and marketing folks!
This business book should be in EVERY marketing and sales professional's library. In one reading of less than four hours you can understand the distinct value disciplines that define your company. And, just as important, you can recognize the value disciplines of your customers and competition. But, you don't have to be strictly a sales person. I'm my company's Chief Technology Officer and I felt the book was very valuable - after my CEO made me read it!
The message of The Discipline Of Market Leaders is that no company can succeed today by trying to be all things to all people. It must instead find the unique value that it alone can deliver to a chosen market. Why and how this is done are the two key questions the book addresses,
Three concepts are introduced that every business finds essential:
1. the value proposition - implicit promise to deliver a particular combination of values - price, quality, performance, etc.
2. value-driven operating model - combination of operating processes, manage-ment systems, business structure, and culture that allows a company to deliver on its value proposition.
3. value disciplines - three desirable ways in which a company combines operating models and value propositions to be the best in their markets. THIS is the key take away from this book.
Three distinct value disciplines:
1. operational excellence - provide middle-of-the-market products at the best price with the least inconvenience - value proposition is low price and hassle-free service.
2. product leadership - offering products that push performance boundaries - value proposition is offering the best product, period.
3. customer intimacy - delivering NOT what the market wants but what specific customers want - value proposition the best solution for the customer with all the support needed to get the maximum value from our products.
The selection of a value discipline is a central act that shapes every subsequent plan and decision a company makes, coloring the entire organization, from its competencies to its culture.
If a company is going to achieve and sustain dominance, it must decide where it will stake its claim in the marketplace and what kind of value it will offer to its customers.
markets, the only established way to improve value to customers is to cut process. If you haven't started thinking about cutting your way to leanness, it's going to cost you later.
High quality is the cost of admission to the market. Without it, you're not even in the ballpark.
Four new premises underlie successful business practice today:
1. companies can no longer raise process in lockstep with higher costs
2. companies can no longer aim for less than hassle-free service
3. companies can no longer assume that good basic service is enough
4. companies can no longer compromise on quality and product capabilities
These four points are critical to the book and to how you must think about value. It is true - we can no longer charge for high quality - it IS expected. By delivering superior value, companies change their customers' expectations. In effect, these companies became market leaders NOT by fulfilling old-fashioned ideas of value, but by getting their business to master one band in the value spectrum. They believed in three important truths that characterize the new world of competition:
1. Different customers buy different kinds of value. You can't hope to be the best in all dimensions, so you choose your customers and narrow your value focus.
2. As value standards rise, so do customer expectations; so you can stay ahead only by moving ahead.
3. Producing an unmatched level of a particular value requires a superior operating model - "a machine" - dedicated to just that kind of value.
Four rules that govern market leaders' actions:
1. Provide the best offering in the marketplace by excelling in a specific value disci-pline.
2. Maintain threshold standards on other dimensions of value.
3. Dominate your market by improving value year after year,
4. Build a well-tuned operating model dedicated to delivering unmatched value.
The operating model is the market leader's ultimate weapon in its quest for market domination. Value comes from choosing customers and narrowing the operations focus to best serve those customers. Customer satisfaction and loyalty are simply the by-product of delivering on a compelling value proposition - not the drivers behind it. When a company selects and pursues one of the value disciplines, it ceases to resemble its competitors.
Customer-intimate companies demonstrate superior aptitude in advisory services and relationship management. This is an incredibly difficult concept for sales and marketing professionals to grasp. They want the largest market possible. If you are customer-intimate, your market is one company at a time. This calls for hard work. Customer-intimate companies don't deliver what the market wants, but what a spe-cific customer wants. The customer-intimate company makes a business of knowing the people it sells to and the products and services they need. It continually tailors its products and services, and does so at reasonable prices. The customer-intimate company's greatest asset is, not surprisingly, its customers' loyalty.
Customer-intimate companies don't pursue transactions; they cultivate relationships.
They tailor their mix of services or customize the products, even if it means acting as a broker to obtain these services and products from third parties or co-providers.
Where to begin? Start with the last chapter and take a close look at Figure 11. From that point I realized my company's value discipline. The rest fell neatly into place.

5-0 out of 5 stars A Must for Every business owner
In Business studies, we were taught that to succeed with our business we should be able to provide best product/service, best prices and superb customer service. The results are mainly unsatisfactory because while we try to master all three aspects, we fail in all of them.

This book will teach you for the first time how to succeed with "imperfection" along with customers blessings.

You dont have to provide your customer with the best product AND best price AND best service, just choose one of those values (depending on your target market and long term objectives) and focus all your resources on developing this value. The book is backed with real life stories from some of the leading firms and the values they have chosen to focus on.

This book is a must for every business owner.

5-0 out of 5 stars Highly Recommended!
Authors Michael Treacy and Fred Wiersema make it clear that market leading companies all concentrate on creating value for their customers. Then they focus on specific cases from Nike to Johnson & Johnson. No company, including yours, can succeed by trying to be all things to all people. Companies must ascertain the unique value - be it price, quality or problem solving - they can deliver to a specific market. The book proves that comparisons are not odious if they are interesting, and the comparisons it offers are intriguing indeed. Anecdotes and case histories cover companies that are market leaders today - AT&T, Intel, Airborne Express - and companies that used to be market leaders. The authors offer you three choices: lead with low costs, great products or outstanding ability to solve customers' problems. But if you are going to lead, you have to pick a direction and implement a management strategy that supports it, a lesson eased along by the clarity of the writing. We from getAbstract recommend this book to executives who are seeking advice on trumping their markets. ... Read more


17. Delivering Knock Your Socks Off Service
by Ron Zemke, Kristin Anderson
list price: $18.95
our price: $12.89
(price subject to change: see help)
Asin: 081440765X
Catlog: Book (2002-10-01)
Publisher: American Management Association
Sales Rank: 36166
Average Customer Review: 4.42 out of 5 stars
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Book Description

The best-selling front-line customer service book ever published is now better than ever. More than a decade after the debut ofDelivering Knock Your Socks Off Service, this newly revised edition introduces readers to the next generation of first-class service strategy.Applying the winning Knock Your Socks Off formula to the new demands of 21st-century business, the third edition features all-new chapters onDelivering Knock Your Socks Off E-Service, Creating Trust with Your Customer, and Service Recovery Expectations, plus new and updated stories,real-world examples, and new illustrations by cartoonist John Bush. And as always, Delivering Knock Your Socks Off Service reveals how to:

* See things from the customer's point of view * Become a fantastic fixer and a powerful problem solver * Cope with "customers from hell" * And avoid The 10 Deadly Sins of Customer Service

Today's customer is smarter, more demanding, and more mobile than ever. Once again, Delivering Knock Your Socks Off Service delivers thestrategies, techniques, and tips that will keep those customers coming back. ... Read more

Reviews (12)

5-0 out of 5 stars It's not Brain Surgery ¿ So why is it so hard to do well?
"Knock Your Socks Off" is an easy to read, well-organized, thorough introduction to the crucial aspects of providing excellent customer service. I kept it on the corner of my desk and read it during lunch hours. The 31 short chapters (approx. 150 pages) can be finished in just a week or two. I intend to pass it along to the Customer Service Reps that work for me as "required reading" (or maybe even splurge and buy them their own copy!)

The book is organized in Four Parts:

1. The Fundamental Principles of Knock Your Socks Off Service - includes the RATER factors: Reliability, Assurance, Tangibles, Empathy, Responsiveness.
2. The How To's of Knock Your Socks Off Service - honesty, rules, doing the right thing, listening, asking questions, winning words and soothing phrases, telephone tips, writing skills, details, thank-yous.
3. The Problem-Solving Side of Knock Your Socks Off Service - how to fix problems, fix the person, apologize, and handling nasty customers.
4. Knock Your Socks Off Service Fitness - Taking Care of You - how to stay calm, professional, and competent and how to have fun doing it

Whether you're new to the business of providing customer service or a seasoned pro, this book will give lots of great advice and a positive perspective on the challenges of providing good customer service. I plan on using the book to help set goals and establish metrics for improving service at my company.

5-0 out of 5 stars Packed With Knowledge!
In Delivering Knock Your Socks Off Service, Performance Research Associates - with some editorial help from Ron Zemke - highlight the main principles and techniques involved in providing great customer service and resolving customer problems. This lively book features many short chapters, cartoons, bulleted axioms and what-to-do examples. However, much of the information seems very familiar, like a juiced-up version of hints, tips and advice that have appeared in many other customer service books. Thus, it has a kind of déjà vu quality. While someone who is experienced in this field may find the information here too familiar, we recommend this accessible volume as a great introduction to customer service.

5-0 out of 5 stars Packed with Knowledge!
In Delivering Knock Your Socks Off Service, Performance Research Associates - with some editorial help from Ron Zemke - highlight the main principles and techniques involved in providing great customer service and resolving customer problems. This lively book features many short chapters, cartoons, bulleted axioms and what-to-do examples. However, much of the information seems very familiar, like a juiced-up version of hints, tips and advice that have appeared in many other customer service books. Thus, it has a kind of déjà vu quality. While someone who is experienced in this field may find the information here too familiar, we recommend this accessible volume as a great introduction to customer service.

4-0 out of 5 stars Great for those joining the service line for the first time
After two weeks of joining the service business I was eagerly looking for a book that discusses about delivering good--if not exceptional--service. My conclusion is that this book will meet your expectations if you are new to the business--just like me.

The authors provided many suggestions and recommendations in ways of delivering quality service. I read this book in the span of two-three months, and by the time I finished reading, I realized that I have been doing pretty much most of the things that the authors are suggesting. And based on my customer service feedback, the authors are pretty correct. So, I walked away knowing that I have been doing the right things and a few more ideas of how to improve my service level.

I would have given a five-star if I can find some of the chapters being elaborated further, such as those towards the end of the book. For example, I would like the chapter (Chapter 20) on Exceptional Servic Is in the Details being further elaborated as I found I need some suggesstions for carrying my service level to another level. Nevertheless, the book does give me some hints on areas to look into.

In conclusion, I would recommend this book to those who join the service industry for the first time and want to get some ideas on providing quality service. And for those who are searching for more, you will be refreshed and walk away with some good suggestions and pointers.

5-0 out of 5 stars Great Customer Service Builds Profits
Authors' research proves that those who sell and serve with a smile make more money: successful service organizations had lower marketing costs, fewer upset and complaining customers, and more repeat business.

Customers vote with their feet and beat a path only to doors of companies that serve them well.

How-to implementation that can show rookies and pros enviable customer service comes in 31 short, punchy knock-your-socks-off chapters with anecdotes, cartoons, inspirational pep talks, and concrete examples to make messages clear and fun to learn. ... Read more


18. Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers
by Bernd H.Schmitt, Bernd Schmitt
list price: $29.95
our price: $19.77
(price subject to change: see help)
Asin: 0471237744
Catlog: Book (2003-01-31)
Publisher: Wiley
Sales Rank: 16642
Average Customer Review: 5 out of 5 stars
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Book Description

In this follow-up to his bestselling book Experiential Marketing, Bernd Schmitt introduces the five-step CEM process, a comprehensive tool for connecting with customers at every touch-point. A must-read for senior executives, marketing managers, and anyone charged to drive growth and spur change.

PRAISE FOR Customer Experience Management

"In all his work Bernd Schmitt sets about scraping away the conventional marketing wisdom. Schmitt’s prescription makes it more satisfying to be a customer, more satisfying to be a brand manager. I hope desperately that every company with which I do business reads this book."
Martyn Straw, Chief Strategy Officer, BBDO Worldwide

"Schmitt finally identifies the bush that a lot of marketing departments have been beating around. He anchors the activities that cost us millions and billions of dollars to ‘end game’ objectives that have never before been so beautifully focused."
Victor J. Pacor, Chief Marketing Officer, Sony Electronics, Inc.

"With his groundbreaking new book, Schmitt answers a much-needed call for a practical way to enact experiential marketing. His dynamic and engaging voice makes this as entertaining as it is informative."
John Quelch, Senior Associate Dean for International Development
Harvard Business School
... Read more

Reviews (4)

5-0 out of 5 stars Packed With Knowledge!
The revolutionary approach that Bernd H. Schmitt is advocating here wouldn't sound so radical to anyone who has ever been in therapy: be aware, see things from other people's point of view, address their concerns. If you've been in $150 an hour territory, this isn't radical, but in the suites of marketing, the author contends, it is brand new. The book is an interesting follow up to the author's earlier seminal work on the broader theory of customer experience. Entitled Experiential Marketing, that work made the case for a customer-experience focus. This book is more of a practical how-to, professorially organized into a neat near-outline format. Here, Schmitt makes the case for dissecting, designing and then improving, the customer's experience with your product. We recommend this book of marketing therapy to anyone selling a product or service - and it is lots less expensive than putting your consumers on the couch.

5-0 out of 5 stars A New Experience
My experience with this book was generally stimulating and inspiring and sparked many insights. Customer Experience Management is so powerful because it is based on a largely intuitive idea.

Since the beginning of commerce, and buyer and seller interactions, there surely has been some element of customer experience management by the seller, and some subconscious understanding by the customer that he/she is not buying a product or service but participating in an experience.

In his previous book, Experiential Marketing, Schmitt demonstrates that firms who have capitalized on this recent movement and expanded and refined their experiential approach have reaped huge benefits and stayed ahead of the pack. Now, in this sequel to that book, Schmitt elaborates on his previous work and provides a framework for how to efficiently and effectively implement the customer experience management approach.

I found this book to be enormously helpful and an important addition to this fascinating and important field.

5-0 out of 5 stars A Satisfied Customer
Customer Experience Management is a must-read for busy marketing executives. Although it was a quick read, it should not be taken lightly. The framework Prof. Schmitt outlines carries on where his eye-opening Experiential Marketing left off. It provided me with a good outline and a valuable set of tools with which to jumpstart my marketing department. The case studies were insightful and helped illustrate his methodology and the success many companies around the world are having by making their customer's needs and lifestyle top of mind.

5-0 out of 5 stars A much-needed book
This book provides a comprehensive and much-needed overview of the total customer experience picture. It goes far beyond the highly-touted (and too often disappointing) CRM craze to provide sound strategies for connecting with the customer at various "touch-points." Any company that is serious about treating its customers right could benefit from this book. ... Read more


19. Customers For Life: How To Turn That One-Time Buyer Into a Lifetime Customer
by CARL SEWELL, PAUL B. BROWN
list price: $14.95
our price: $10.17
(price subject to change: see help)
Asin: 0385504454
Catlog: Book (2002-11)
Publisher: Currency
Sales Rank: 6585
Average Customer Review: 4.65 out of 5 stars
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Book Description

In this completely revised and updated edition of the customer service classic (more than 600,000 copies sold), Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world.

Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years.

Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His “Ten Commandants” provide the essential guidelines, including:

• Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your
estimate or throw in an extra service free of charge

• No complaints? Something’s wrong: If you never ask your customers what else they want, how are you going to give it to them?

• Measure everything: Telling your employees to do their best won’t work if you don’t know how they can improve

• Borrow, borrow, borrow: Sewell, for example, learned about hospitality from Japanese culture, cleanliness from Disney, and
politeness from his mother.
... Read more

Reviews (20)

4-0 out of 5 stars Customer for Life
Summary:

We live in a customer economy. Customers control the way of doing business. It is necessary for the company to put customer¡¦s need at the core. This book provides many practical tactics to turn what customer needs into actions.

Structurally, this book can be divided into three aspects: customer, employees and physical environment. And in each aspect, author will introduce some interesting tactics. For customer aspect, Carl suggests that company should ask customer their preference instead of just assuming what customer like. For employees aspect, Carl realizes that ¡§if you want your employees to be polite to your customer, you have to be polite to your employees¡¨. For physical environment aspect, Carl thinks that ¡§every impression is important¡¨, therefore all physical environment even a restroom should be treated well.

Comment:

Advantages:

Although minor, still need to care

For a student, this book really gives us many practical way of doing business as well as the proper manner when dealing with customers.
One of the insight that this book bring to me is ¡§although minor, still need to care¡¨. Customer will not very appreciate if company does all thing right, since customer think it is company¡¦s responsibility to do so. Also, customer will dissatisfy if company does not do well in a minor aspect such as toilet because customer will afraid how a company treat customer good if they cannot treat toilet well. Overall speaking, this book can give reader understand this concept.

Linkage between customer, employees and physical environment

After reading the whole book, I understand more about the relationship of customer, employees and physical environment. Employees and physical environment are two vital elements which are influence customers directly. Therefore, if company want to retain and satisfy customers, it is critical for them to put effort the aspects of employees and physical environment.

Disadvantage:

Some ideas may not be applied in other industries

Since the author run the business of car dealers, the content inevitable focus on car dealer. This may reduce the attractiveness of this book since some of the tactics cannot apply to other industry.

5-0 out of 5 stars Customer for Life means business for life
If you want to keep your customers and bring in new ones this is the book for you. Carl not only knows that customers are the life blood of a business but how the employees are a key to it. If you want your dealership (or any business) running at top speed, this is the book to read. I highly recommend it to my dealership clients.

5-0 out of 5 stars A must read if you want to get better!
I manage a car dealership, and our management team is going to have every employee in the dealership read the book and report on what they learned. It will change their thinking, just like it changed our thinking. It will change yours too. We MUST look at every transaction as a piece to a bigger picture puzzle, and this book reminds us of the the "how's" and "why's."

PS. Even if you are not in the "car business", this book will change the way you think about interacting with people. Simply put, it makes you want to give 110% in everything you do.

5-0 out of 5 stars Customers for Life
If you just take a portion of what Carl Sewell has done to build his business and implement it into your business, you will see amazing positive results! This book is required reading for my employees!

4-0 out of 5 stars Customer for life
Summary:

We live in a customer economy. Customers control the way of doing business. It is necessary for the company to put customer¡¦s need at the core. This book provides many practical tactics to turn what customer needs into actions.

Structurally, this book can be divided into three aspects: customer, employees and physical environment. And in each aspect, author will introduce some interesting tactics. For customer aspect, Carl suggests that company should ask customer their preference instead of just assuming what customer like. For employees aspect, Carl realizes that ¡§if you want your employees to be polite to your customer, you have to be polite to your employees¡¨. For physical environment aspect, Carl thinks that ¡§every impression is important¡¨, therefore all physical environment even a restroom should be treated well.

Comment:

Advantages:

Although minor, still need to care

For a student, this book really gives us many practical way of doing business as well as the proper manner when dealing with customers.
One of the insight that this book bring to me is ¡§although minor, still need to care¡¨. Customer will not very appreciate if company does all thing right, since customer think it is company¡¦s responsibility to do so. Also, customer will dissatisfy if company does not do well in a minor aspect such as toilet because customer will afraid how a company treat customer good if they cannot treat toilet well. Overall speaking, this book can give reader understand this concept.

Linkage between customer, employees and physical environment

After reading the whole book, I understand more about the relationship of customer, employees and physical environment. Employees and physical environment are two vital elements which are influence customers directly. Therefore, if company want to retain and satisfy customers, it is critical for them to put effort the aspects of employees and physical environment.

Disadvantage:

Some ideas may not be applied in other industries

Since the author run the business of car dealers, the content inevitable focus on car dealer. This may reduce the attractiveness of this book since some of the tactics cannot apply to other industry. ... Read more


20. Managing Customer Relationships : A Strategic Framework
by DonPeppers, MarthaRogers
list price: $65.00
our price: $65.00
(price subject to change: see help)
Asin: 047148590X
Catlog: Book (2004-04-02)
Publisher: John Wiley & Sons
Sales Rank: 31914
Average Customer Review: 5 out of 5 stars
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Book Description

Praise for Managing Customer Relationships
A Strategic Framework

"Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of other leaders in the field, and best practices from leading-edge companies."
–Dr. Hugh J. Watson, C. Herman and Mary Virginia Terry Chair of Business Administration, Terry College of Business, University of Georgia

"Peppers and Rogers have been the vanguard for the developing field of customer relationship management, and in this book they bring their wealth of experience and knowledge into academic focus. This text successfully centers the development of the field and its theories and methodologies squarely within the broader context of enterprise competitive theory. It is a ‘must-have for educators of customer relationship management and anyone who considers customer-centric marketing the cornerstone of sound corporate strategy."
–Dr. Charlotte Mason
Associate Professor of Marketing, Kenan-Flagler Business School, University of North Carolina

"Don and Martha have done it again! The useful concepts and rich case studies revealed in Managing Customer Relationships remove any excuse for those of us responsible for actually delivering one-to-one customer results. This is the ultimate inside scoop!"
–Roy Barnes
Senior VP of Customer Strategy, Marriott Vacation Club International

"Every company that has customers has needed a reference guide like this for a long time. Peppers and Rogers are uniquely qualified to provide this essential tool for the field they helped to create."
–Jim Ryan
CEO, Carlson Marketing Group

"This is going to become the how-to book on developing a customer driven enterprise. The marketplace is so much in need of this roadmap!"
–Mike Henry, President and CEO, Equitec ... Read more

Reviews (2)

5-0 out of 5 stars Don and Martha Do It Again!
Another stellar effort by the pioneers of one-to-one. This book tackles CRM on several different fronts, and includes thoughtful pieces from a range of expert contributors. The book features both tactics and theory, including a helpful history on the emergence of CRM as a major business philosophy and some of the original research behind relationship theory. A hefty reference, and a useful one!

5-0 out of 5 stars But this book!!!
If you can only buy one book on CRM, this is it. This comprehensive reference covers CRM methodologies, frameworks, best practices, and case studies all in one easy to read and easy to implement volume. The book is filled with contributions from leading companies, well-known thought leaders in the field, and the best minds in academia. It truly has it all. ... Read more


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