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41. Confessions of an Economic Hit
$130.95 $39.00
42. International Economics
$133.00 $49.99
43. Statistics for Business and Economics
$23.10 $23.09 list($35.00)
44. John Kenneth Galbraith : His Life,
$91.87 $74.74
45. Macroeconomics + DiscoverEcon
$65.56 $53.00 list($81.95)
46. Brief Principles of Macroeconomics
$133.00 $43.99
47. Managerial Economics: Economic
$98.52 $49.65 list($127.95)
48. Data Analysis and Decision Making
$135.00 $44.93
49. Derivatives Markets
$108.95 $44.95
50. Financial Institutions, Investments,
$12.56 $5.99 list($17.95)
51. The Innovator's Dilemma
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52. Strategic Logistics Management
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53. Life and Health Insurance (13th
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54. Mathematics for Economists
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55. Principles of Macroeconomics (7th
$135.33 $97.00
56. Basic Business Statistics : Concepts
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57. Econometric Analysis of Cross
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58. Econometric Analysis
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59. Trading Up: Why Consumers Want
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60. Principles of Microeconomics

41. Confessions of an Economic Hit Man
by John Perkins
list price: $24.95
our price: $15.72
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Asin: 1576753018
Catlog: Book (2004-11-09)
Publisher: Berrett-Koehler Publishers
Sales Rank: 386
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Book Description

Confessions of an Economic Hit Man reveals a game that, according to John Perkins, is "as old as Empire" but has taken on new and terrifying dimensions in an era of globalization. And Perkins should know. For many years he worked for an international consulting firm where his main job was to convince LDCs (less developed countries) around the world to accept multibillion-dollar loans for infrastructure projects and to see to it that most of this money ended up at Halliburton, Bechtel, Brown and Root, and other United States engineering and construction companies. This book, which many people warned Perkins not to write, is a blistering attack on a little-known phenomenon that has had dire consequences on both the victimized countries and the U.S. ... Read more

42. International Economics
by Robert Carbaugh
list price: $130.95
our price: $130.95
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Asin: 0324205910
Catlog: Book (2004-12-03)
Publisher: South-Western College Pub
Sales Rank: 29763
Average Customer Review: 4.0 out of 5 stars
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Book Description

The hallmark approach of this very successful market-leading text is its clear and concise treatment of international trade and finance theory illustrated with a wealth of the most up-to-date contemporary issues and examples.Carbaugh demonstrates the relevance of theory through real-world economic issues.Theoretical discussions are presented in both verbal and graphical terms, making the book highly accessible to students with little economics background.Its concise and flexible format makes it an ideal fit for most one-term courses. ... Read more

Reviews (5)

1-0 out of 5 stars Not the best for undergrad international economics
As an instructor teaching an undergrad international economics, I used this textbook as designated reading for the class. There are several merits about this textbook: simplicity, tons of real-world examples, and plain description. Unfortunately, there are several disadvantages about this book that I can't stand:
1. Typos, there are many typos in this 9e. Some of them were even correctly printed on 8e.
2. Lack of econ models: I can see how difficult it is to write a realworld-oriented international econ textbook with more intuition and less intimidating math models. But what makes Economics different from other social science is the powerful models that give us insights and perspectives. Sometimes it is easier to understand the complicated international economics with some simple models. I don't think Carbaugh did a good job offering econ models at where we need most, especially in the balance of payment and government policies part. I can accept simple, intuitive explanation, but I cannot accept oversimplification.
3. Redundancy:
Carbaugh spend major part of the textbook talking about international trade but not enough on international finance. There are several topics in international trade that can be combined and some topics in international finance that can be elaborated more. But I think this is author's choice.

In conclusion, I think this is a good book if you want to have a general idea about international economics. But I won't recommend it for using in class simply becuase it raises more questions than it explains.

4-0 out of 5 stars Clarity of writing makes topic accessible
I had Dr Carbaugh as a student at UW Eau Claire, and enjoyed the clarity of his lectures.His book is nearly as good.My (first) edition is still worth consulting when I have the opportunity to teach econ.

5-0 out of 5 stars Wonderful book, profound observations
This book gave me a really deep understanding of international economics, markets and macroeconomics. However, material in this book requires knowledge of some economics basics

5-0 out of 5 stars Fantastic!Easy to read, even for non-econ. people...
First of,I must confess that I am prejudiced about this book, because the author, honorable Dr. Robert Carbaugh, was my economics Professor at the University.But, seriously now, I was not an economics majorand Ialso was not a very good student, meaning I missed far too manyclasses...But, whenever I sat down to read the book, it was very easy tocatch up with the rest of the class. In fact, even if you are not a studentat all, but just interested in the basics of international economics, youwould still find this book very useful.I took four other economicsclasses and all of them were boring, mainly because of the teachers'inability to teach well. Thisbook, however, is areflection of agood-natured, quick witted, and highly intelligent economist, who TEACHESREAL STUFF EVERY DAY to the average university students and manages to keeptheir attention. It's a hell of a job to do that HERE, I tell you!

4-0 out of 5 stars book is simple
Hi, I am a Grad Student. I have gone through this book. Looks nice & simple. But I suggest he(Author) could have given some more examples for this writings. Thanks. Yours truly, Praveen Kumar ... Read more

43. Statistics for Business and Economics and Student CD-ROM, Fifth Edition
by Paul Newbold, William L. Carlson, Betty M. Thorne
list price: $133.00
our price: $133.00
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Asin: 0130293202
Catlog: Book (2002-05-15)
Publisher: Prentice Hall
Sales Rank: 290467
Average Customer Review: 5 out of 5 stars
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Book Description

The strength of this book has been its unerring accuracy and statistical precision. The role of computers and statistical software has been thoroughly integrated throughout.This edition focuses on maintaining the statistical integrity of past editions while modernizing the book by integrating the use of statistical software, adding new examples and exercises (many with real data), and an emphasis on data analysis and interpretation of output. The fifth edition features both Excel and Minitab. Earlier introduction of key topics includes: introduction of statistical thinking (Ch. 1), introduction of processes and systems (Ch. 1), and coverage of bivariate data, scatter plots, regression, covariance, and correlation (Ch. 3). ... Read more

Reviews (2)

5-0 out of 5 stars Rock-solid textbook for non-math majors
I used this book for my MBA statistics class recently. This book is very well written in a clear way, not meant to be fancy but to provide a comprehensive coverage of most, if not all, relevant topics. I also belive that the coverage depth of each topic is adequate enough to satisfy all common business and economics applications.

5-0 out of 5 stars The best way to learn statistics
This book bring us statistics in a simple way, begining with easy exercises and increasing them to hard tasks. I have tried a lot of diferent books, some of them in Portuguese, and this was the only one that is realy good enough to teach us without a tutor or professor. It brings the most important parts of statistics for Business and Economics using exercises that talk about real cases and real hypothesis testing. It was easer to learn from this book than to do it in my own language. ... Read more

44. John Kenneth Galbraith : His Life, His Politics, His Economics
by Richard Parker
list price: $35.00
our price: $23.10
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Asin: 0374281688
Catlog: Book (2005-02-16)
Publisher: Farrar, Straus and Giroux
Sales Rank: 449
Average Customer Review: 4.5 out of 5 stars
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John Kenneth Galbraith has led an extraordinary life. The world's most famous living economist started teaching at Harvard when he was just 25 years old and has sold seven million copies of his four dozen books. One reviewer said Galbraith wrote "history that reads like a poem." During World War II, at age 32, he was named "tsar" of consumer-price controls in the United States, and he later advised three American presidents and served as ambassador to India. Now in his 90s, Galbraith is still active and has received 50 honorary degrees. All this was accomplished by a Canadian born in a tiny Ontario farming hamlet, whose major at an obscure agricultural college wasn't even economics but animal husbandry. Such an irony is typical of Galbraith's renowned iconoclasm, writes Richard Parker in his 820-page biography John Kenneth Galbraith.

Parker shows how Galbraith's irreverent views were shaped by the Depression, which helped turn him into a passionate advocate of Keynesian economics, the philosophy that inspired FDR's New Deal. Galbraith later became one of the architects of the expansion of federal social services after World War II. Because of his influence in successive administrations, readers get a fascinating fly-on-the-wall picture of debates and intrigue inside the White House during many of the major crises of the Cold War. Galbraith frequently played crucial behind-the-scenes roles that went beyond the duties of an economist: advising President Kennedy during the Cuba missile crisis, helping Lyndon Johnson write his first speech after Kennedy was assassinated, and opposing the Vietnam War, which became his most passionate cause. He later criticized the dismantling of government programs under Ronald Reagan and seemed to love clashing with conservative economists. Parker managed to sift through a mountain of material from Galbraith's long and lively years to distill an engaging narrative that, like Galbraith's own books, is easily accessible to non-economists. --Alex Roslin ... Read more

Reviews (4)

5-0 out of 5 stars Long but Fascinating
I am a general reader with little familarity with economics, but I found this biography of Galbraith interesting right up to the end.It is a long book--669 pages of text. Richard Parker's writing is up to Galbraith's own, and is worthy of the task of writing Galbraith's professional biography--there is little of his personal life, which I didn't miss at all.For the layman, a little more explanation of economics terms might have been helpful, but reading further usually clears up the confusion, which I probably wouldn't have needed if I had taken Economics 101. Read it, especially if you are an old-time liberal and Keynesian!

4-0 out of 5 stars A Must Read
The author covers an enourmous amount of economic, social and political ground in a way that is informative and entertaining.
Richard Parker does not come off as overly biased toward Galbraith and the ideas he stands for. Parker is able to pull-off an objective interpretation to not only the life and contributions of Galbraith himself, but also his masters.

4-0 out of 5 stars Dense and interesting, but a little heavy on the economics
John Kenneth Galbraith has been the most famous and widely read economist in the world. An engaging writer and drily quotable, he published four dozen books and countless articles, served as adviser to Presidents Kennedy and Johnson, and regularly blasted subsequent Republican administrations. Galbraith served on a post-war commission that studied strategic bombing of Germany (and concluded that despite its tremendous moral cost, it had had little or no effect on the Nazi war machine-much to our military's embarrassment), had a successful two-year stint as ambassador to India, was an early and vocal opponent of the Vietnam War, and even published three novels.

Richard Parker presents the first substantial biography of this six-foot-eight-inch, Canadian-born Harvard professor who refused to hide in academia. As co-founding editor and publisher of "Mother Jones" magazine, consultant and fundraiser for Democratic candidates and Greenpeace, and finally Harvard professor of economics and public policy himself, Parker was almost uniquely situated to draw a richly sympathetic portrait. Galbraith is not an inherently interesting man, nor do his life and theories present an especially compelling read. What makes the book worthwhile is its mosaic of the many worlds through which Galbraith moved: It offers an excellent review of recent political and economic history, though the slant is decidedly liberal.

It's good to be reminded that different political parties have repeatedly been thought dead (the Democrats in 1955 and 1985, Republicans in 1941 and 1965), only to rise again, and that the nation handled dire economic crises (inflation in 1971, the first oil crisis in 1973, the Depression itself), if uneasily and temporarily. Galbraith forecast the failure of Republican economic policies, the growth of corporate management that is unresponsive to shareholders and manipulates demand, and repeatedly scolded his profession for its increasing worship of complex mathematical modeling that ignores huge chunks of political and economic reality-such as burgeoning military budgets or the public good-to make the numbers work.

He saw the details as well as the big picture, and practiced what he preached. Galbraith froze his own Harvard salary after his books began to sell, and turned back the surplus to his department. He gave his longtime housekeeper a condo upon her retirement, directed a percentage of his books' royalties to his assistant and editor, and set up an anonymous fund to assist students who found themselves unexpectedly pregnant.

Parker seems to want to reach a broader, general audience, but his explanations of economic theory will leave lay readers lost. One would do well to keep a dummy's or complete idiot's guide to economics by one's elbow while reading this book.

Not terribly lively but solid, this book offers plenty of consolation for the mournful blue stater who chooses to scale it, and food for thought about where we might (and maybe should) be headed.

5-0 out of 5 stars The high tide of the Keynesian era
This colorful and anecdotal biography of Galbraith stretchesacross almost the whole of the twentieth century and in the telling leaves behind a cogent history of economics and American government, stretching from the Keynsian revolution to the breaking up of the classic liberalism of the Roosevelt era beginning with Nixon. Galbraith's life puts a lens to the fine grain of virtually all the significant developments since the decade of the thirties and the Depression and leaves behind a lot of insightful asides about the interaction of economists with politicians. The record of clear-headed advice given, but not always taken, has some grimmer moments, such as the repeated cautions and warnings from Galbraith about Vietnam, even as Kennedy was overtaken by events. The picture of the high-tide of Keynesianism is refreshing after two decades of economic sophistry from the post-Reagan generation. You would think that Republicans could manage economies, but the record shows a great fall, as the crackpots with their fancy models and the rest of the looters took over. We could use some the common sense and economic basics that Galbraith once provided (and he wasn't a kneejerk Keynsian). Instead we may be undone by the voodoo artists and their laffer curves, nothing to laugh at anymore as the American public gets swindled one more time. Superb double history, the man, and the American scene. ... Read more

45. Macroeconomics + DiscoverEcon Online with Paul Solman Videos
by Campbell R McConnell, Stanley L Brue
list price: $91.87
our price: $91.87
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Asin: 0072982721
Catlog: Book (2004-04-05)
Publisher: McGraw-Hill/Irwin
Sales Rank: 31650
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Book Description

Macroeconomics is an integrated knowledge-building tool that is both concise and comprehensive. A 240-minute DVD explains macroeconomics in entertaining, easy-to-follow fashion, while well-designed Web interfaces help you to place the material into the real world. Professionals looking to learn more are shown both sides of each argument, then given the information they need to make informed choices on how macroeconomic factors impact society.

... Read more

46. Brief Principles of Macroeconomics
by N. Gregory Mankiw
list price: $81.95
our price: $65.56
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Asin: 0324171900
Catlog: Book (2003-02-21)
Publisher: South-Western College Pub
Sales Rank: 189271
Average Customer Review: 3.67 out of 5 stars
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Book Description

In writing this textbook, Mankiw has tried to put himself in the position of someone seeing economics for the first time. The author's conversational writing style is superb for presenting the politics and science of economic theories to tomorrow's decision-makers.Because Mankiw wrote it for the students, the book stands out among all other principles texts by intriguing students to apply an economic way of thinking in their daily lives.Receiving such a praise as "perhaps the best ever" textbook in economic principles, it's no wonder Mankiw's prize project has quickly become one of the most successful books ever to be published in the college marketplace. ... Read more

Reviews (3)

4-0 out of 5 stars Does a good job for its objective
The book attempts to teach a reasonable mainstream core of macroeconomics and its basic models. The writing style is very good. For those who are looking for a broad discussion of policy issues, this may not be the book for them. However, the book is intended for first year college economics students and the need for them to understand a few consensus macroeconomic concepts and models so that they can apply those models and concepts to policy issues after they leave the course. A good example of putting the cart before the horse is the comment by a reviewer who thought the book had a liberal bent. Of course, we all now know that N. Gregory Mankiw is the head of President Bush's Council of Economic Advisers (not exactly a recommendation for becoming a card carrying liberal). And that's the danger of reviewing introductory economics textbooks on the basis of an illusory political intent. The books most often ought to be rated on their objective--presenting a few models and techiniques to the student who will most often not take another formal economics course. Don't dismiss the book because it isn't steeped in political pronouncements. Check it out for technical useability and its writing clarity. You might like it.

4-0 out of 5 stars Don't look at those lib'ruls, children -- move along now
A nice intro, but as noted by another reviewer, very short shrift given to other schools of economic thought. A recommended reading list gives plenty of well-respected conservative writers, with Milton Friedman topping the list, but only Paul Krugman appears representing other thoughts, and he's singled out as a "liberal economist". I think there are somewhat more honest introductions to the subject.

3-0 out of 5 stars Some good, some poor
Mankiw's book has a good organization -- for what it has. He spends a lot of time laying out some key fundamental topics, such as unemployment, GDP, CPI, DJIA, and so forth.

However, his book is entirely mum on the fact that there are different schools of thought, e.g., Keynesians, Classicals, Monetarists, Austrians, etc. A reader comes away thinking that all economists agree with Mankiw, and that simply is not true. Many other principles-level economics books have specific chapters devoted to these schools of thought.

In my Macro classes, I put Mankiw on "reserve" in the library and suggest that students read the 5 chapters dealing with "The Data of Macroeconomics" and "The Real Economy in the Long Run." However, I use other text books for the rest of the course, since they explain why economists disagree, give better information about actual public policy issues, and help a student understand, e.g., what the federal reserve is doing, or why some politicians like deficit spending and others dislike it, or whether the trade deficit is important or not.

For a reader who merely wants to understand the core issues mentioned above, Mankiw is a good book which I highly recommend. For a reader who wants to understand the nature of the public policy debates over these core issues, Mankiw is a horrible book which I suggest that you avoid like the plague. ... Read more

47. Managerial Economics: Economic Tools for Today's Decision Makers
by Paul G. Keat, Philip K.Y. Young
list price: $133.00
our price: $133.00
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Asin: 0130353353
Catlog: Book (2002-08-27)
Publisher: Prentice Hall
Sales Rank: 88605
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Book Description

This distinctive book features a running case study at the beginning and end of each chapter that explores the decision-making processes of managers within a hypothetical company. It creates a vivid, dynamic business setting that highlights microeconomic theory and the tools of quantitative analysis used in management decision-making. In addition, actual business examples from the popular press—including numerous international examples—are incorporated into the chapters to reinforce the connection between economic and real business situations.Chapter topics cover supply and demand, demand elasticity, demand estimation, forecasting, the theory and estimation of production, the theory and estimation of cost, competition and monopoly, monopolistic competition and oligopoly, special pricing practices, economic decision making in the 21st century, capital budgeting, and risk and uncertainty.For today's managers in government and industry. ... Read more

48. Data Analysis and Decision Making with Microsoft Excel (with InfoTrac and CD-ROM)
by S. Christian Albright, Wayne Winston, Christopher Zappe
list price: $127.95
our price: $98.52
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Asin: 053438367X
Catlog: Book (2002-07-15)
Publisher: Duxbury Press
Sales Rank: 64683
Average Customer Review: 4.25 out of 5 stars
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Book Description

The emphasis of the text is on data analysis, modeling, and spreadsheet use in statistics and management science. This text contains professional Excel software add-ins. The authors maintain the elements that have made this text a market leader in its first edition: clarity of writing, a teach-by-example approach, and complete Excel integration. ... Read more

Reviews (8)

3-0 out of 5 stars Better Title: Intro to Statistics using Excel Add-ins
On the positive side, this book has many excellent case studies and examples. It is well written and interesting. However, I was disappointed, as I was expecting use of Excel to rigorously solve decision making and data analysis problems. The focus of the book is mostly traditional statistics solved using a group of commercial add-ins for Excel. If this is what you want, then the book would get five stars. However, for data analysis and decision making, I think a more thorough treatment using Excel without relying so much on the add-ins would have been appropriate.

4-0 out of 5 stars Serious Excel 2000 Problem
The text book is great. I have many of Winston's other books and they are all great. The Palisade stuff works just fine. However, the StatPro Addin that accompanies this text does not work with MS Excel 2000. I contacted the IT guy that the authors directed me to--he was stumped. He just gave up and suggested I return my book for a refund because he could not figure out it out. Again, the book is great but the StatPro Addin sucks!

5-0 out of 5 stars No trouble with Excel
I find the text and software a useful set of tools. It assumes familiarity with basic statistics and Excel, and builds on them to develop a powerfull ability to analize data and make decisions from it. I experienced no trouble with the software install or operation.

4-0 out of 5 stars MS Office 2000 compatability problems!!
Just purchased the book as a tool for MBA classes. However, after installing the accompanying CD ROM add-ons I had problems accessing MS Office programs. A critical .DLL file was modified by the program during my installation. I think the program was made to run with MS Excel 97. Another suggestion for the author is to include an answers CD ROM for the problems contained in the text so that students and professionals can check their work.

5-0 out of 5 stars Excellent MBA - level textbook and software.
Finally MBA probability/statistics course and MS Excel have been unified in one textbook. The accompanying software is great, especially Decision Tree (probably the only Excel-based software for decision making). Students like business-oriented excersises in the book. Highly recommended. ... Read more

49. Derivatives Markets
by Robert L. McDonald
list price: $135.00
our price: $135.00
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Asin: 0201729601
Catlog: Book (2002-09-06)
Publisher: Addison Wesley
Sales Rank: 35923
Average Customer Review: 5 out of 5 stars
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Reviews (3)

5-0 out of 5 stars Excellent Derivatives Book
The cover and page quality make this book a joy to read compared to other derivatives texts on the market.

Even more important, Dr. McDonald's writing is clear and logical. His theory is current and well laid-out. Compared to Hull it has more PDE's and sound theory. Compared to still other derivatives texts, Dr. McDonald gives more applications to supplement the theory.

If I could only recommend one derivatives texts to students and practitioners needing a thorough overview of the market, this would be the one.

5-0 out of 5 stars A brilliant book by a master teacher
Far too many books on derivatives are written by academics who claim to be writing for intelligent professionals but are in fact really trying to impress their colleagues. This book is a wonderful exception to that general rule. It is written by a master teacher who understands the importance of knowing several different ways to solve problems, and who provides numerous examples so that the reader can check his/her own answer. The book also provides software in VBA (Visual Basic for Applications) so that the reader can experiment with the results explained in the text and apply them to his/her own problems.

McDonald is very concerned to explain the intuition behind the numerous formulas presented in the text, and presents the various chapters in an expertly-designed sequence so that new results nearly always become understandable as more general ways of seeing results presented in earlier chapters. The material progresses gradually from basic to complex, so that the dedicated reader becomes thoroughly acquainted with results that have only recently been discovered. As a consequence, this textbook becomes a handy reference work to be kept at one's desk for daily use.

I came across this book more or less by accident, and as I was browsing through it I noted with particular interest several substantial discussions of how derivative pricing can be done with real probabilities so as to arrive at the same results as pricing done with the pseudo-probabilities (or risk-neutral probabilities) discussed in most texts. These sections provided an extremely important clarification of an issue that undoubtedly occurs to nearly all students of derivative pricing but is nonetheless ignored in nearly all of the relevant textbooks and literature. I knew right then that the author understood what questions were occurring in the minds of his students and how to deal with them.

This book is a bit more expensive than some rival texts, but it is entirely worth it because of its tremendous clarity and because of the software that accompanies it. In reality, this book is a bargain.

5-0 out of 5 stars Excellent Book on Derivatives Markets
I had the privilege of using the manuscript of this book for two advanced finance courses I did at Kellogg School of Management (Northwestern University---the Author's home) and just got a chance to read the final published book. This is an excellent book on derivatives markets which should appeal to three types of readers: 1) MBA students doing their first finance course on derivatives; 2) Non-finance professionals who can easily grasp quantitative aspects of derivatives pricing schemes but lack an an intuitive understanding of why, where and how derivatives are used (I was in this category until I attended Kellogg); and, 3) Corporate finance professionals trying to understand different risk management tools. Bob McDonald did a great job in maintaining a good balance between mathematics of derivatives pricing schemes and logical explanations of several economic concepts one would encounter in derivatives. This book is going to be a popular MBA text book very soon.

In the first four chapters of the book, the author assumes that the prices of different derivative securities are known and discusses how these securities can be used for insurance and speculation (Chapter 4 has a nice introduction to risk management). Chapters 5-8 explain pricing methods for futures, forwards and swaps using simple discounting models. Chapter 6 has a lucid discussion on how would "futures contract price vs. time" curves for different commodities differ based on the seasonality, transportation costs and storability aspects specific to each commodity.

Starting in Chapter 9, the author discusses different option pricing models. The material presented in Chapters 10-13, where in the author discusses binomial option pricing models, Black-Scholes formula and delta hedging, is clearly the highlight of this book. I did not find such a crystal clear discussion of binomial pricing models and the rationale behind delta hedging in any other text book. In Chapters 15-17, the author discusses financial engineering (how to create a required payoff from basic building blocks) and corporate applications of derivatives (including real options). In the remaining chapters (Chapters 18-24), I would recommend Chapters 18, 19 and 24 to all the readers. The other chapters are not really necessary unless you plan to work on developing derivatives pricing schemes.

In summary, I strongly recommend this book to every serious student of finance. ... Read more

50. Financial Institutions, Investments, and Management : An Introduction
by Herbert B. Mayo
list price: $108.95
our price: $108.95
(price subject to change: see help)
Asin: 0324178174
Catlog: Book (2003-06-05)
Publisher: South-Western College Pub
Sales Rank: 470127
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Book Description

A general introduction to the three primary aspects of Finance and examination of how they interrelate.The book discusses financial institutions and their roles in helping to allocate savings in the economy, along with a description and analysis of securities issued and traded in money and capital markets.The book covers fundamentals of investing in stocks, mutual funds, derivatives, and other marketable securities with an emphasis on securities markets, mechanics of trading, techniques of analysis, diversification, and valuation of assets.Finally, the book lays out the processes, decisions structures, and institutional arrangements concerned with the use and acquisition of funds by a firm.This will include the management of the asset and liability structure of the firm under certain and risky situations. ... Read more

51. The Innovator's Dilemma
by Clayton M. Christensen
list price: $17.95
our price: $12.56
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Asin: 0060521996
Catlog: Book (2003-01)
Publisher: HarperBusiness
Sales Rank: 2373
Average Customer Review: 4.4 out of 5 stars
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Book Description

In this revolutionary bestseller, Harvard professor Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership, or worse, disappear completely. And he not only proves what he says, he tells others how to avoid a similar fate.

Focusing on "disruptive technology" of the Honda Supercub, Intel's 8088 processor, and the hydraulic excavator, Christensen shows why most companies miss "the next great wave." Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, The Innovator's Dilemma presents a set of rules for capitalizing on the phenomenon of disruptive innovation.

... Read more

Reviews (125)

4-0 out of 5 stars Great Book About Business Strategies, Must Read for Managers
Comment: This review is done as a class project for the San Jose State University MBA e-commerce course by Ji Luo.

Dr. Christensen's book offered me a fresh perspective into looking at how large established business failed. As the author explained it, the standard process that governs sound management could be the same one that destroys the company. I found his use of graphics and quantities data sufficient as well as very useful in understand concepts such as the S-curve and the value networks. The detailed analysis shows that the author has done quite a bit of research into the topic and that makes the data more credible to me. His writing style is very easy to understand and organized. First few chapters go into how disruptive technology can destroy a company if not harnessed. His later chapters list guidelines on how to avoid the pitfalls. These guidelines are followed thoroughly by many case studies and quotes from industry leaders. While company's policies shouldn't be based on a few guidelines and the situations in a person's particular industry may find the guidelines hard to follow, the author's particular views are irrefutable and should at least be considered by the managers. It's really exciting to see him link the same principles to so many varying industries from high tech to low tech. The overarching principle of sustaining technology and disruptive technology and how a company should embrace it could be applied to any large established industry.

People who are interested in the business world should read this book and should especially be read by top managers in large corporation because many of them are ultimately responsible for success or failure of implementing disruptive technology. However, this is not a perfect book. I am a bit skeptical as to whether these rules apply to medium sized companies or companies with low margins. Therefore, my opinion is that the guidelines listed here really only applies to large organization with a lot of resources to divide. Also, The author sometimes repeat his points more than he should. He tends to concentrate so much on the hard disk drive industry that he left less room to get into deeper analysis into other industries.

Overall, I think this is a great read for anyone interested in business and wondered about how large companies such as Montgomery Wards could go belly-up or why Digital Corporation disappeared from our vocabulary.

5-0 out of 5 stars A "must own" for managers and business executives
This is the best book on strategy I have ever read (and I've read a few in my time). In his book, "The Innovator's Dilemma", Clayton M. Christensen, business professor at Harvard, explains why established firms fail, more often than none, when confronted with disruptive technologies.

Disruptive technology is different from radical innovation. Such technology initially proposes attributes that are not valued by current, mainstream customers. The technology is initially attractive to a small market segment -- making it unattractive for larger firms. Therefore lies the innovator's dillema: how to allocate resources to developing a technology that will target a smaller market and at lower margins.

Thoughout his book, Mr. Christensen develops a framework for managers and executives (also valid and valuable for consultants and analysts) to be able to resolve this dillema.

If you are to read only one book on business this year, the Innovator's Dillema should be it.

The reviewer is a certified management consultant and earned his MBA from the Schulich School of Business at York University and completed the Wharton School Multinational Marketing and Management Program. He is also a Professional Engineer and holds a Bachelor of Applied Science in Engineering from the University of Toronto.

4-0 out of 5 stars Good introduction to a nice Theory
Not quite as easy to read as I would have liked. Christensen describes some very interesting & plausible theories, but is somewhat confined into employing the computer disk industry as the rapidly changing example which both demonstrates & proves his theories, and its not necessarily the most exciting case material. Other products only get a minor look-in.

What I did like is how he covers the footnotes at the end of each Chapter - so if they don't interest you, you can skip over them, but if they do interest you, then you don't have to struggle to the back of the book. I wish more authors & publishers would use that technique.

One quibble - given his Economics background - of course there are plenty of graphs, and 99% of them are straight lines - there are no time dependent variances in his world.

Read this before you read the Innovators Solution.

4-0 out of 5 stars Driven by disks
Clay Christensen combines the science of empirical research with the art of organizational behavior in his best-selling "The Innovator's Dilemma." The book provides tangible advice on how to foster innovation within a corporate environment. His case studies draw from the successes and failures of American companies within numerous industries (disk drives, excavators, motorcycles, software). Christensen's strong points include a creative presentation of data, lucid writing and frank admission that the advice in his book is not a one-size-fits-all panacea for management challenges. But a heads-up to readers: perhaps 50% of the book centers on the disk-drive manufacturing industry. Although the lessons learned in hard drives are interesting, a more balanced approach would have been welcome. "The Innovators Dilemma" is a well written management how-to, in the same league as classics by Peters or Hammer. The book seems to be written for managers in large organizations, but entrepreneurs will probably find the material just as beneficial.

5-0 out of 5 stars Fantastic book for anyone . . . especially business students
This was a fantastic book. I began reading it less than half way through the MBA program I am in and I was amazed at how many of the arguments others were making in class fell apart. This book helped me better analyze several aspects of many of my classes and I only wish I would have read it sooner.

I continued on and read the Innovator's Solution, and while I thought it was also a good book, I got much more out of the Innovator's Dilemma, though I still recommend both of them. ... Read more

52. Strategic Logistics Management
by James R Stock, DouglasLambert
list price: $129.69
our price: $129.69
(price subject to change: see help)
Asin: 0256136874
Catlog: Book (2000-12-28)
Publisher: McGraw-Hill/Irwin
Sales Rank: 141722
Average Customer Review: 4.0 out of 5 stars
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Book Description

Notable changes occurring in the global marketplace since the publication of the first three editions of this book (1982, 1987, and 1993) have included e-commerce and widespread use of the Internet, growth of supply chain management, a continued explosion of computer and information technology worldwide, development of 24-hour markets with many organizations operating worldwide, and a continued corporate emphasis on quality and customer satisfaction. Trade agreements such as North America Free Trade Agreement (NAFTA), European Union, ASEAN and Mercosur have enabled corporations to implement regional, if not entirely global, logistics strategies. The fourth edition of Strategic Logistics Management has been significantly expanded to reflect these and the many other changes that have occurred, as well as to include state-of-the-art logistics information and technology. The basic tenets of the previous editions have been retained, but new material has been added to make the book more managerial, integrative, and "cutting edge." Strategic Logistics Management is still the only text that takes a marketing orientation and views the subject from a customer satisfaction perspective. While emphasizing the marketing aspects of logistics, it integrates all of the functional areas of the business as well as incorporating logistics into supply chain management. This book has been extensively revised and updated in the areas of technology, global coverage, and transportation. This book features brand new chapters on Supply Chain Management (Ch 2) and Measuring and Selling the Value of Logistics (Ch 17). ... Read more

Reviews (5)

4-0 out of 5 stars Fourth Edition Selected for Graduate Course
I reviewed six different texts in preparing for a graduate level course in International Logistics at Baruch College before deciding on Stock and Lambert's Fourth Edition.This text combines currency, and breadth and depth in a way that is most relevant to the manner in which I wish to conduct the class.It provides a useful and usable reference to the students after the course is completed.Furthermore, the related web site has been very helpful in utilizing this text.I will complement the text for certain modules (i.e., E-Commerce, Culture Change, Logistics as a Career). One always needs, no matter who the author, to provide relevant current material from other sources.A big thanks goes to Stock and Lambert for this text.

5-0 out of 5 stars Excellent Logistics Textbook
I have used this book as the primary text for my Supply Chain Management class at the College of New Jersey. My students are Junior and Senior undergraduate level students in the School of Business. The book provided excellent coverage of all major aspects of the logistics discipline.

I believe that the book would also be appropriate at the graduate school level. There are excellent case studies that can be expanded into worthwhile class discussions or projects.

The supplemental material for instructors is very helpful in preparing for lectures.

3-0 out of 5 stars Useful concepts, but outdated in nature
I used this textbook for a recent college course.I was very disappointed because the book was published in 1992 when the computer was a novel concept "for the future of logistics management".If you can getby this "minor" point, there are other good points to be learnedin warehousing and inventory managment that are useful.In short: A goodreference book.

3-0 out of 5 stars Only good as a reference book
This is not so much a text book for students, but rather a cook book for consultants. I found it boring to read and very superficial. But, as a reference guide in your professional carrier, it is probably quite useful.

5-0 out of 5 stars This is definitely for the mathematically minded logistician
This book focusses on each and every aspect of Logistics managementstarting from generating an order for a product/commodity right through themanufacturing process, waehousing, inventory management, transportation andcustomer service. It goes into a little more detail when it comes toinventory management incorporating some basic mathematics and algorithms.It explains each and every step of the logistics "supply chain"process with great detail and finesse. This book can almost (not entirely)replace a swag of other logistics books within its genre. A perfect textfor any logistics/industrial engineering curriculum. ... Read more

53. Life and Health Insurance (13th Edition)
by Harold D. Skipper, Kenneth Black
list price: $133.00
our price: $122.36
(price subject to change: see help)
Asin: 0138912505
Catlog: Book (1999-09-07)
Publisher: Prentice Hall
Sales Rank: 65245
Average Customer Review: 5 out of 5 stars
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Book Description

This current, accurate and detailed industry guide for financial service professionals examines life and health insurance simultaneously from the viewpoints of the buyer, the advisor, and the insurer—providing a comprehensive and unbiased treatise on individual and group life; a forthright appraisal of life and health insurance industry products with careful consideration of the environment; and a complete examination of life insurance company operations and regulation. Bases financial treatment of life insured operations on modern financial theory, and devotes entire chapters to the economics of life and health insurance; individual life and health insurance policies; life and health insurance evaluation; the uses of life and health insurance in personal and business planning; government and employee benefit plans; and the management, operation, and regulation of life insurance companies. Offers a strong global orientation, supporting fundamental concepts with an extensive integration of economic and financial theory and international comparisons, and examines how today's health insurance products fit into a broad framework from a contractual, cost, and performance viewpoints. New chapters on the tax treatment of life and health insurance address such areas as estate planning, retirement planning, and the business uses of life and health insurance. For financial planners, salesmen, actuaries, investment managers, attorneys, CPAs, and other financial service professionals.

... Read more

Reviews (3)

5-0 out of 5 stars Life and Health Insurance (13th Edition)
New edition of a venerable classic textbook first published in 1915

5-0 out of 5 stars Comprehensive and concise
This is an excellent reference book for anybody in the life insurance business, whether you are a novice or an old hand. Comprehensive, easy to understand, and concisely written.

5-0 out of 5 stars an excellent reference book
This book is an excellent reference book. Just by looking at its Edition Number -- 13, you will know how important this book is in the industry. ... Read more

54. Mathematics for Economists
by Carl P. Simon, Lawrence Blume
list price: $136.35
our price: $122.75
(price subject to change: see help)
Asin: 0393957330
Catlog: Book (1994-04-01)
Publisher: W. W. Norton & Company
Sales Rank: 86518
Average Customer Review: 4.2 out of 5 stars
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Reviews (15)

5-0 out of 5 stars The best math book for economists!
The book does not merely provide a sequence of theorems, but helps to develops mathematical intuition which is really critical for economists. I don't have any hesitation to strongly recommend this book to anyone who wants to learn the essential mathematics for economics. One of the best economics books I've ever read!

5-0 out of 5 stars The best mathematics for economists book ever written
The text is a phenomenon. A book written not only for economists, but also for applied mathemeticians, finance professionals, and others interested in applying mathematics to economics and business problems. It provides solid math fundamentals to students of economics and finance and can easily rival any advanced calculus, linear algebra, or optimization text. Unlike lecture notes, its approach is complete and balanced. It's a text with character, flow, and content. I've read it several times.

1-0 out of 5 stars Mathematics for Economists
Where is the Comparitve Statics section? Dynamic Analysis? Difference equations? Calculus of Variations? Optimal Control? Etc.

4-0 out of 5 stars Excellent but incomplete
Excellent description on mathematics needed in economic analysis especially in advanced level. But it do not include some topics such as dynamic optimization, integraion.

5-0 out of 5 stars The "must" item for all Econ. students.
I recommend this book to all Econ. students. It helps me apply the theories I have learned, also, it enhances my ability on problem solving. Straight forward explainations and practical exercises. ... Read more

55. Principles of Macroeconomics (7th Edition)
by Karl E. Case, Ray C. Fair
list price: $99.00
our price: $99.00
(price subject to change: see help)
Asin: 0131442341
Catlog: Book (2003-11-25)
Publisher: Prentice Hall
Sales Rank: 133608
Average Customer Review: 4.8 out of 5 stars
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Book Description

These two highly-respected authors have revised this best-selling book to include more current, modern subject matter and events, while maintaining those features that have contributed to its great success. It continues to use stories, graphs, and equations and a unified and logical organization that make economic concepts easy-to-understand and relevant to all readers. Users of this book see the connection between growth, trade, comparative advantage the production possibilities frontier. Recent changes in the economy are highlighted so that readers can understand how these events actually affect investment decisions and policy. The 90s boom and the recent bust are examined.New issues such as the movements for and against globalization, trade agreements and barriers, the World Trade Organization, the enviroment, child labor, sovereignty, the impact of AIDs on developing economics are all explored in this new edition. This book continues to provide an excellent foundation in the scope and method of economics; demand, supply, and market equilibrium; measuring national output and national income; long-run and short-run concerns; aggregate expenditure and equilibrium output; the government and fiscal policy; the money supply and the Federal Reserve system; interest rates and output; inflation; the labor market and unemployment; macroeconomic issues and policy; the stock market and the economy; long-run growth; and open-economy macroeconomics.An excellent reference resource for those involved in fiscal decision-making policies, whether in government or in large, international firms. ... Read more

Reviews (5)

5-0 out of 5 stars Great seller
Thank you.
This seller was very fast as far as delivery and the book was in great condition.

5-0 out of 5 stars Principles of Macroeconomics
The book was pretty much cleaner than I expected!! All the deals went very smoothly, and I really like purchasing through already! Thanks for all the good deal!

5-0 out of 5 stars Review of Macroeconomics by Case/Fair
The authors provide an understandable presentation of the dynamics of demand/supply, the price structure, equilibrium and concepts of elasticity. The data employed is current & this version is supported by the publisher in various prior versions , as well as, this successive version. The work has considerable technological support in the form of the CD Rom and various instructional materials.The authors provide a useful "News Analysis" to integrate current events into the text. This is very useful in providing background information for students. The problem sets are topical and challenging. There is a considerable discussion of international economics and transitional economies. Overall, the text can satisfy a wide range of student interests. i.e. Those students having a quantitative orientation will appreciate the considerable graphs throughout the text. Students having a more visual learning experience will enjoy the various news items throughout the text & the extensive discussion of basic definitions. The chapter summaries and WEB exercises are helpful in integrating the material & applying the various concepts using current technologies. This text should be employed for intensive renditions of introductory economics at the collegiate level.There is an appropriate amount of microeconomic coverage in the Principles of Macroeconomics, as well as, the more comprehensive Principles of Economics work. After having read this book, students should have a firm grasp of economics and the various data employed by industry. In addition, students will become more knowledgable on current events applicable to studies in this field. This work would provide very helpful background for further studies in Price Analysis and Econometrics (Mathematical Economics).

4-0 out of 5 stars excellent economics text for beginners
I am teaching an Economics class at the beginning college level at a private business college. This book is one of the better business textbooks I have encountered. It provides real-life and simplistic examples to help students understand complex issues. I recommend it.

C. Le Fevre

5-0 out of 5 stars Good integration of microeconomic and macroeconomic theory.
Most macroeconomic textbooks tends to talk mostly about macroeconomic theories only and ignore the microeconomics behind the theories. This book, however, manage to integrate both microeconomic and macroeconomic theories together in its presentation of economic issues. This is a good book since you are essentially learning microeconomics and macroeconomics together since this book treats both of these major areas in economic theory as one integrated area instead of separate areas as in most economic theory textbooks ... Read more

56. Basic Business Statistics : Concepts and Applications and CD package (10th Edition)
by Mark L. Berenson, Timothy C. Krehbiel, David M Levine
list price: $135.33
our price: $135.33
(price subject to change: see help)
Asin: 0131678310
Catlog: Book (2005-03-02)
Publisher: Prentice Hall
Sales Rank: 287370
Average Customer Review: 3.5 out of 5 stars
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Reviews (2)

5-0 out of 5 stars This is one of the best business statistics book
This book is used in the course of Business Statistics at University of Massachusetts Dartmouth. This is a useful and understandable book. The questions are well-prepared.Also,the statistics program PhSTAT is given with this book. I advise you to buy.

2-0 out of 5 stars Good, but could be better
This book is okay, but it could definitely be better.For a basic statistics class, this book contains WAY too much information to digest in a semester of college.No professor I know of has ever gotten past chapter 8.Further, the problems are quite wimpy as far as the amount of thought required for them.Quite wimpy.Could be better.The only good thing is that for doing it on a spreadsheet, the data comes on a CD, so that you don't have to re-type it, thankfully. ... Read more

57. Econometric Analysis of Cross Section and Panel Data
by Jeffrey M. Wooldridge
list price: $78.00
our price: $78.00
(price subject to change: see help)
Asin: 0262232197
Catlog: Book (2001-10-01)
Publisher: The MIT Press
Sales Rank: 39570
Average Customer Review: 5 out of 5 stars
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Book Description

A comprehensive state-of-the-art text on microeconometric methods. ... Read more

Reviews (4)

5-0 out of 5 stars Simply a great text..
If you are frustrated with the presentation in Greene and other econometric textbooks, then you may want to take a look at this book. It's the anti-Greene, full of clear, well-motivated presentations. What I love about this book is that the author clearly intended for it to be used by students -- even though you can find all the formal results that you would expect from an advanced econometrics text, there is so much intuition that can't be found anywhere else (at least in one book). If you plan on doing applied research, get this book!

5-0 out of 5 stars Simply the best in its field.
Wooldridge fills an enormous gap in the market between applied manuals (which do not deliver enough theory for an academically serious audience), and theory books (that leave you scratching your head as to how one is supposed to implement their results). This is a wonderful book for economic practitioners who want enough theoretical knowledge to support their applied work, but who don't want the theory obscuring the practical issues. An econometric theoretician might find another work more satisfying.

5-0 out of 5 stars Five stars just because of the other books.
I have bought this book to have a comprehensive intermediate-advanced text on panel data and other approaches. The book is good, but no tables, no datasets, no figures!
Compared to other books on the topic, it is a very understandable book, but only COMPARED to those books. You do not have to be a Mathematician to understand it, but you must be at least intermediate in econometrics (after Gujarati or an intermediate course).

5-0 out of 5 stars A Gold Mine of Microeconometric Methods
If you are interested in learning the latest microeconometric methods, this book will save you from long hours of sorting through the literature. Wooldridge has brought together in a well organized, clear and concise manner the state of the art techniques in microeconometrics. His book covers all of the core issues involving single equation and simultaneous equation models. The most important aspects of M-estimation, MLE, GMM and minimum distance estimation are carefully presented. Those interested in limited dependent and qualitative variables will find that this goes well beyond Maddala's classic book. In addition to new developments in logit, probit and tobit, Wooldridge explains sample selection, attrition and stratified sampling. He covers research by Heckman et al on estimating average treatment effects using instrumental variables. I found his material on negative binomial regression, binomial regression, exponential regression and fractional logit regression to be especially interesting. He concludes his book with a nice summary of research on duration analysis. Throughout the book Wooldridge shows how to handle panel data with the various techniques he covers. Anyone doing applied work with cross section or panel data runs the risk of being left behind if they fail to read this new classic of microeconometrics. ... Read more

58. Econometric Analysis
by William H. Greene, William H Greene
list price: $133.00
our price: $133.00
(price subject to change: see help)
Asin: 0130661899
Catlog: Book (2002-08-22)
Publisher: Prentice Hall
Sales Rank: 20666
Average Customer Review: 3.34 out of 5 stars
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Reviews (38)

3-0 out of 5 stars Now, it has a competitor
Greene is NOT a very good book. However it not a bad one either.

It is only a comprehensive book on Econometrics, more suitable for applied economists for a quick review.

I do not like the author's style of presenting the proof before the theorem. This makes it difficult and confusing to follow.

Before buying it, the customer should take a look at a more recent, well organized, great competitor, and better book both for practitioners and a more theoretical econometrists:

Ruud, Arthur. An Introduction to Classical Econometric Theory.

5-0 out of 5 stars An Indispensable Book for Applied Econometrics
This is an indispensable book for applied econometrics students. It has lots of applied and a reasonable degree of theoretical stuff. What is missing in many advanced econometrics textbooks, including the popular books Davidson and MacKinnon (1993) and Hamilton (1994), is some data sets and some results based on them so you can learn econometrics by actually doing it, not by simply having to trust the author's results. I mean, after all, what is the point of putting actual data examples in a book if the reader cannot replicate them because he does not have the data? In the preface to his important 1971 textbook Principles of Econometrics Theil remarks that "...nobody should believe that he will be able to handle statistical data in economics without touching actual data." I cannot agree more.
I use Ox and Gauss for my econometric analyses and write lots of codes. The very first thing I need is a clear explanation of the theory and some results to check the accuracy of my codes. In those respects Greene's book is the champion. You have the theory, the data sets and the results. Replicate them and learn. I believe this is how you can learn applied econometrics.
Besides Greene's book, I could also recommend "Patterson (2000) An Introduction to Applied Econometrics" for applied time series. You can get the data sets used in this book by contacting the author.
Finally, answering some critics. First, I do not think that evaluations of this book based on some course experiences are unbiased. If you use a book to pass a Ph.D. course its usefulness depends very much on the structure of the course. And some books are better suited to the course than others. Actually, no book can beat a good set of lecture notes. Second, if you think you are a serious econometrics student, go to the original papers for proofs and the sources of the mathematical equations. If you look for them in textbooks you are in the wrong place. Third, the author does not just throw in a lot of numbers. He gives you the theory and the results. The rest is your job. If you cannot figure out how he got those numbers, get a tutor.

1-0 out of 5 stars Econometrics Analysis by William H. Greene
I used the first edition of this book as a graduate student in my econometrics class. The book is very confusing and hard to understand. It's still of no help to me now that I am a professor and writing research paper. Whenever I need a review in econometrics I use Judge et all; "The Theory and practice of econometrics." It is a better book, well written, and easy to follow. Unfortunately it is off print. We need a better book than the one by Greene. If it was for me, this book should be put where it belongs, in the garbage.

1-0 out of 5 stars this book stinks
i bought this book as a grad student a couple of years ago. as the title of this review suggests, this book stinks. it's poorly organized, and the proof and derivations (when included) are difficult to follow not because the math is hard but because greene's not a good mathematical writer. if you have to learn econometrics, go with hayashi and hamilton; they're way better.

2-0 out of 5 stars just so confusing
Having used Greene's text for my undergraduate econometrics course I think its really important to point out its faults.
1The layout is confusing and hard to follow,
2the math is clunky and inelegant
3its more useful as a weapon (SO heavy)
4Plus it gives asymptotic results in a somewhat misleading manner.
5It is far from impossible to cover results of the same level in a clearer and more COHERENT way
6Probably its only strong point is that it covers a vast number of topics.
7Why is this text so widely used? ... Read more

59. Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them
by Michael Silverstein, Neil Fiske
list price: $26.95
our price: $17.79
(price subject to change: see help)
Asin: 1591840805
Catlog: Book (2004-12-29)
Publisher: Portfolio
Sales Rank: 227628
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Book Description

First published to media acclaim in October 2003, Trading Up revealed howtoday’s middle-class consumers are seeking higher levels of quality, taste, and aspirationthan had ever been possible before—in their choices of cars and clothing, vodka and beer,golf clubs and dolls, and much more. The book identified a major opportunity forentrepreneurs and innovators, managers and marketers, in every category of consumergoods and services. Now Michael Silverstein and Neil Fiske have thoroughly revised thisBusinessWeek bestseller with new research and new insights into the still- growing phenomenon of trading up. ... Read more

60. Principles of Microeconomics
by N. Gregory Mankiw
list price: $97.95
our price: $75.42
(price subject to change: see help)
Asin: 0324171889
Catlog: Book (2003-02-27)
Publisher: South-Western College Pub
Average Customer Review: 5 out of 5 stars
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Book Description

In writing this textbook, Mankiw has tried to put himself in the position of someone seeing economics for the first time. The author's conversational writing style is superb for presenting the politics and science of economic theories to tomorrow's decision-makers.Because Mankiw wrote it for the students, the book stands out among all other principles texts by encouraging students to apply an economic way of thinking in their daily lives.Receiving such a praise as "perhaps the best ever" textbook in economic principles, it's no wonder Mankiw's prize project has quickly become one of the most successful books ever to be published in the college marketplace. ... Read more

Reviews (2)

5-0 out of 5 stars An outstanding introduction to economics.
I don't normally bother reviewing textbooks, but this one was so good I felt compelled to. I had absolutely no background in economics, but this book explained the concepts and the principles underlying them so clearly that I picked the topic up very easily. Not only is it very clear, but it's very well-written and presents its information in a creative and sometimes even entertaining way.

Even though I'm not going to be taking Macroeconomics in college at all, I'm still planning to buys Mankiw's Macroeconomics book, too. His microeconomics book has made me want to learn more about a topic I previously had no interest in!

5-0 out of 5 stars Principles of Microeconomics
Mankiw (economics, Harvard U.) presents an introduction to microeconics that is more devoted to applications and policy than to formal economic theory. Chapters cover fundamental tools of supply and demand, externalities, public goods, firms in competitive markets, monopoly, and labor markets. As is common with many economics textbooks there is little recognition of controversy within the field. A companion volume on macroeconomics is sold separately or included together with this text in a hardback volume. ... Read more

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