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    $124.95 $82.00
    1. Financial Management : Theory
    $148.00 $37.96
    2. Options, Futures, and Other Derivatives
    $125.40 $69.00
    3. Economics of Money, Banking, and
    $125.62 $55.98
    4. Corporate Finance + Student CD-ROM
    $17.16 list($26.00)
    5. China, Inc. : How the Rise of
    $19.69 $17.33 list($28.95)
    6. The Fortune at the Bottom of the
    $125.62 $48.79
    7. Principles of Corporate Finance(R)
    $140.25 $49.99
    8. Fundamentals of Corporate Finance
    $46.75 list($55.00)
    9. The Loan Officer's Practical Guide
    $98.76 $74.99 list($129.95)
    10. Financial Accounting: An Introduction
    $32.97 $25.30 list($49.95)
    11. Come Into My Trading Room: A Complete
    $96.95 $51.98
    12. Fundamentals of Financial Management
    $120.62 $71.24
    13. Foundations of Financial Management
    $17.50 list($25.00)
    14. The Essays of Warren Buffett :
    $133.00 $57.99
    15. International Business: Environments
    $50.37 $45.48 list($79.95)
    16. ForeX Trading for Maximum Profit:
    $13.60 $7.45 list($20.00)
    17. Raving Fans : A Revolutionary
    $50.40 $45.98 list($80.00)
    18. Technical Analysis of the Financial
    $142.95 $41.99 list($148.95)
    19. Business Analysis and Valuation
    $123.00 $41.89
    20. Multinational Business Finance,

    1. Financial Management : Theory and Practice with Thomson ONE (Harcourt College Publishers Series in Finance)
    by Eugene F. Brigham, Michael C. Ehrhardt
    list price: $124.95
    our price: $124.95
    (price subject to change: see help)
    Asin: 0324259689
    Catlog: Book (2004-03-12)
    Publisher: South-Western College Pub
    Sales Rank: 4069
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    Book Description

    This text remains the only text in the market that presents a balance of financial theory and applications.The authors maintain the same four goals as with the first edition: helping learners to make good financial decisions, providing a solid text for the introductory MBA course, motivating learners by demonstrating finance is relevant and interesting, and presenting the material clearly. ... Read more


    2. Options, Futures, and Other Derivatives (5th Edition)
    by John C. Hull
    list price: $148.00
    our price: $148.00
    (price subject to change: see help)
    Asin: 0130090565
    Catlog: Book (2002-07-03)
    Publisher: Prentice Hall
    Sales Rank: 4638
    Average Customer Review: 4.36 out of 5 stars
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    Reviews (44)

    3-0 out of 5 stars This bible contains errors
    First, my review refers to the 1997 3rd edition.

    Since this book is regarded as the bible of derivatives (it was also my first introduction) I will leave it to others to praise it and concentrate instead on what's wrong with it. First and foremost, one cannot learn how correctly to formulate solutions to stochastic differential equations from this text: eqns. (10.7,8), e.g., are not correct for arbitrary returns but are valid only as approxmations for small returns (Hull leads the reader to believe the opposite). The problem is that Ito's lemma is only stated, not proven, and it's the proof that shows one how to formulate correctly the stochastic integral equations that Hull calls 'stochastic difference equations'. When volatility depends on returns and/or time, then the errors made from following Hull's oversimplified treatment become serious.

    My first impression of Baxter & Rennie's 'Financial Calculus' was that it was unnecessary and a waste of money. My opinion reversed completely after realizing (under prodding by a physics colleague who's an expert on sde's) how badly Hull's approach to sde's really is. Also, the systematic derivation of Black-Scholes from the assumption of a replicating, self-financing strategy in B&R is very nice. As Feynman said, we don't really understand a result until we can derive it from many different viewpoints. The method is not really different in principle from the standard short derivation given in Hull, but it does provide a nice, clear example of what is meant by replication and self-financing in the terminology of Brownian motion/sde's.

    5-0 out of 5 stars Probably the best for practitioners; useful for theory
    This book is a solid introduction to pricing derivatives and explains in lucid detail all the techniques you need to get up and running with numerical valuation. It is aimed, I would say, at advanced MBA students and practitioners on the job already. That is to say, Hull doesn't spend too much time on theory (for instance, his explanation of HJM summarizes several of their papers and a number of preludes into a few paragraphs).

    I would also say that the more theory-oriented reader would benefit from reading Hull. It provides a fresh picture, distinct from the essential theoretical foundations of Merton, Duffie, Campbell, and Cochrane. Thus, to learn CAPM, state prices, or portfolio choice, look elsewhere; to learn how to price derivatives in practice, this is your best bet.

    5-0 out of 5 stars Very useful manual for practitioners
    This is a great manual for market practitioners. It does not use detailed math, does not go into issues of corporate finance. But it is very easy to follow and it is "complete". More than that, the book is to the point and very clear. Market professionals will find the examples spread around the book very useful for their daily work. The surprising new book by Nefci which I just got, but did not have time to study in detail, seem to provide all the missing links.

    I had used an earlier edition of Hull, and it appears that John Hull adds all the relevant material needed for market finance with each new edition. In fact I have purchased several books on Mathematical Finance and Derivatives but few of them remain on my desk for future consultation.

    5-0 out of 5 stars One of the great foundation texts in finance(******) 6 stars
    I am a huge fan of this book. The fourth edition was the single most influential text in my study for my MBA. It opened new kinds of thinking for me and helped me understand the intuitions and they methods for valuing the various kinds of derivatives. While the language is not simple, it is not arcane. Some complain that the mathematics are not rigorous. So what? There are such books on the market and are suitable for those that want them. This is the standard book for thousands of MBAs who need a solid foundation, but do not need to be able to higher math to understand how a binomial tree works or to even create one my hand. Certainly, it is helpful to understand the math as deeply as you can. However, the reality is that most of the time practitioners use pre-made tools to run their Monte Carlo simulations rather than programming from scratch.

    There are several new chapters on very helpful and interesting topics (using futures for hedging, numerical procedures, swaps, credit risk, real options, insurance, derivative crises, and more). Some of this is new and some adapted from previous editions. Other material has been rewritten and clarified.

    DerivaGem 1.5 is included with the book, but a URL is provided to get the latest version from Prof. Hull's website.

    This is a terrific book and I consider it one of the most valuable on my shelf of business texts. It is one I would never want to be without and one of the few I am willing to keep up with the new editions. While no book is perfect for every use in every situation, this is one of the great foundation texts.

    5-0 out of 5 stars Simply the Best!
    This is the bible of options and futures markets. It is very well written, clear, and relatively easy to understand. However, you have to read it carefully as it minces its words. Every sentence is packed with information and is important. You may find 'easier' books, but they will not go the distance. So, save your money and get the best of them all. Risk Magazine lists this book as #4 among most widely cited papers/books between 1988 and 2003. No surprise there! ... Read more


    3. Economics of Money, Banking, and Financial Markets plus MyEconLab Student Access Kit , The, Seventh Edition
    by Frederic S. Mishkin
    list price: $125.40
    our price: $125.40
    (price subject to change: see help)
    Asin: 0321200497
    Catlog: Book (2003-07-11)
    Publisher: Addison Wesley
    Sales Rank: 22700
    Average Customer Review: 4 out of 5 stars
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    Reviews (1)

    4-0 out of 5 stars The best by far of slim pickings
    I reviewed every Money and Banking text I could get my hands on before selecting Mishkin's text to use while I was an instructor at one of the top universities in the US. Mishkin's text was hands-down the best text. But there weren't a lot of alternatives to choose from. This text gets used in a lot of MBA programs.

    The thing I liked most about this text was its comprehensiveness. Mishkin did a far better job than the other text of introducing stock options. And of course, he covered the banking (money multiplier, bnak loans, etc.) side comprehensively. Good job with exchange rates, too.

    Weaknesses: Need more on the insurance industry, particularly with the biggest banks now firmly in that business. Need more on financial futures. And finally, I'd like to see a little more mathematical rigor. I supplemented the text in an undergrad class with some more mathematical articles from the economics literature. ... Read more


    4. Corporate Finance + Student CD-ROM + Standard & Poor's card + Ethics in Finance PowerWeb (Irwin Series in Finance)
    by Stephen A. Ross, Randolph W Westerfield, JeffreyJaffe
    list price: $125.62
    our price: $125.62
    (price subject to change: see help)
    Asin: 0072971231
    Catlog: Book (2004-03-11)
    Publisher: McGraw-Hill/Irwin
    Sales Rank: 24493
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    Book Description

    Corporate Finance is today’s most authoritative book on— and covers every angle of—corporate finance. Updates to this edition include a more user-friendly approach, new or updated cases that illustrate top companies addressing real world situations, topical articles written by scholars and practitioners, and more.

    ... Read more

    5. China, Inc. : How the Rise of the Next Superpower Challenges America and the World
    by Ted C. Fishman
    list price: $26.00
    our price: $17.16
    (price subject to change: see help)
    Asin: 0743257529
    Catlog: Book (2005-02-08)
    Publisher: Scribner
    Sales Rank: 476175
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    6. The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
    by C. K. Prahalad
    list price: $28.95
    our price: $19.69
    (price subject to change: see help)
    Asin: 0131467506
    Catlog: Book (2004-08-15)
    Publisher: Wharton School Publishing
    Sales Rank: 1006
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    Book Description

    The world's most exciting, fastest-growing new market? It's where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and help millions of the world's poorest people escape poverty.

    It is being done-profitably. Whether you're a business leader or an anti-poverty activist, business guru Prahalad shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets.

    In the book and accompanying CD videos, Prahalad presents...

    Why what you know about BOP markets is wrong A world of surprises-from spending patterns to distribution and marketing

    Unlocking the "poverty penalty"

    The most enduring contributions your company can make Delivering dignity, empowerment, and choice-not just products

    Corporations and BOP entrepreneurs Profiting together from an inclusive new capitalism

    "C. K. Prahalad argues that companies must revolutionize how they dobusiness in developing countries if both sides of that economic equation areto prosper. Drawing on a wealth of case studies, his compelling new bookoffers an intriguing blueprint for how to fight poverty with profitability." Bill Gates, Chairman and Chief Software Architect,Microsoft

    "The Bottom of the Pyramid belongs at the top of the reading list forbusiness people, academics, and experts pursuing the elusive goal ofsustainable growth in the developing world. C. K. Prahalad writes withuncommon insight about consumer needs in poor societies andopportunities for the private sector to serve important public purposes whileenhancing its own bottom line. If you are looking for fresh thinking aboutemerging markets, your search is ended. This is the book for you." Madeleine K. Albright, Former U.S. Secretary of State

    "Prahalad challenges readers to re-evaluate their pre-conceived notionsabout the commercial opportunities in serving the relatively poor nations ofthe world. The Bottom of the Pyramid highlights the way to commercialsuccess and societal improvement--but only if the developed worldreconceives the way it delivers products and services to the developingworld." Christopher Rodrigues, CEO, Visa International

    "An important and insightful work showing persuasively how the privatesector can be put at the center of development, not just as a rhetoricalflourish but as a real engine of jobs and services for the poor." Mark Malloch Brown, Administrator, United Nations Development Programme ... Read more


    7. Principles of Corporate Finance(R) + Student CD + Corporate Governance Trade Book + Standard & Poor's + Ethics in Finance PowerWeb
    by Richard A Brealey, Stewart C Myers, Richard Brealey, Stewart Myers
    list price: $125.62
    our price: $125.62
    (price subject to change: see help)
    Asin: 0072940433
    Catlog: Book (2003-07-02)
    Publisher: McGraw-Hill/Irwin
    Sales Rank: 12491
    Average Customer Review: 3.17 out of 5 stars
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    Book Description

    Brealey/Myers’ Principles of Corporate Finance is the worldwide leading textthat describes the theory and practice of corporate finance.Throughout the book the authors show how managers use financial theory to solve practical problems and as a way of learning how to respond to change by showing not just how but why companies and management act as they do.The text is comprehensive, authoritative, and modern and yet the material is presented at a common sense level.The discussions and illustrations are unique due to the depth of detail blended with a distinct sense of humor for which the book is well known and highly regarded.This text is a valued reference for thousands of practicing financial managers. ... Read more

    Reviews (6)

    4-0 out of 5 stars Course Material
    This book was assigned to me to support Myers's finance class. It is a difficult book to read on one's own. The book is a great reference if you are already taking a course on finance or already have some academic background. However, if you are determined to gain a solid knowledge of finance then this is the right reference. The book gives excellent examples of financial decisions from real life and draws particular attention to mistakes managers regularly make. A must read if you are trying to catch up with MBA material on your own.

    2-0 out of 5 stars Impossible to read
    True, I am not a business school student, I am just brushing up on Finance for an actuarial exam. But I am no dummy I tell you, I can read almost anything, and this book I cannot read. If you are looking to get a quick grasp on Corporate Finance, this book is not for you. It is incredibly long and verbose. You skip from one topic to the next without seeing how they interconnect. This is one book where one can read fifteen chapters and still not know a single thing.

    5-0 out of 5 stars Principles of Corporate Finance(R) + Student CD + Corporate
    Brealey/Myers Principles of Corporate Finance is the worldwide leading text that describes the theory and practice of corporate finance. Throughout the book the authors show how managers use financial theory to solve practical problems and as a way of learning how to respond to change by showing not just how but why companies and management act as they do. The text is comprehensive, authoritative, and modern and yet the material is presented at a common sense level. The discussions and illustrations are unique due to the depth of detail blended with a distinct sense of humor for which the book is well known and highly regarded. This text is a valued reference for thousands of practicing financial managers.
    Part I. Value 1. Finance and the Financial Manager 2. Present Value and the Opportunity Cost of Capital 3. How to Calculate Present Values 4. The Value of Common Stocks 5. Why Net Present Value Leads to Better Investment Decisions Than Other Criteria 6. Making Investment Decisions with the Net Present Value Rule Part II. Risk 7. Introduction to Risk, Return, and the Opportunity Cost of Capital 8. Risk and Return 9. Capital Budgeting and Risk Part III. Practical Problems in Capital Budgeting 10. A Project is Not a Black Box 11. Where Positive Net Present Values Come From 12. Making Sure Managers Maximize NPV Part IV. Financing Decisions and Market Efficiency 13. Corporate Financing and the Six Lessons of Market Efficiency 14. An Overview of Corporate Financing 15. How Corporations Issue Securities Part V. Dividend Policy and Capital Structure 16. The Dividend Controversy 17. Does Debt Policy Matter? 18. How Much Should a Firm Borrow? 19. Financing and Valuation Part VI. Options 20. Understanding Options 21. Valuing Options 22. Real Options 23. Warrants and Convertibles Part VII. Debt Financing 24. Valuing Debt 25. The Many Different Kinds of Debt 26. Leasing Part VIII. Risk Management 27. Managing Risk 28. Managing International Risks Part IX. Financial Planning and Short-Term Financial Management 29. Financial Analysis and Planning 30. Short-Term Financial Planning 31. Cash Management 32. Credit Management Part X. Mergers, Corporate Control, and Governance 33. Mergers 34. Control, Governance, and Financial Architecture Part XI. Conclusions 35. Conclusion: What We Do and Do Not Know About Finance

    2-0 out of 5 stars Not for those with Dyslexia
    This book's information is rather useful, but if you suffer from dyslexia, it is going to be a bear to get through. I am in the EMBA course at Baylor and was assigned this book. The blue ink used for the text wrecks havoc with my reading ability. It takes me nearly 40 minutes to read one page...at which rate I should finish it sometime in 2014.

    I strongly urge the editor, writer, and publishing house to use black ink in future editions.

    3-0 out of 5 stars Dry but useful
    This is a well-written book and useful, especially in understanding legal requirments of fiduciaries. However, for a tour de force of writing and exposition on ethical theory and practices in business, see Berumen's Do No Evil. ... Read more


    8. Fundamentals of Corporate Finance Alternate Edition w/Student CD ROM+ PowerWeb + Standard & Poor's Educational Version of Market Insight
    by Stephen A. Ross, Randolph W. Westerfield, Bradford D. Jordan, Stephen Ross, Randolph Westerfield, Bradford Jordan
    list price: $140.25
    our price: $140.25
    (price subject to change: see help)
    Asin: 0072553073
    Catlog: Book (2002-03-12)
    Publisher: Irwin/McGraw-Hill
    Sales Rank: 54529
    Average Customer Review: 4 out of 5 stars
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    Book Description

    The Alternate Edition includes all of the same features and benefits as the Standard Edition.Its only difference is that it includes four additional chapters on more advanced topics: Risk Management; An Introduction to Financial Engineering; Option Valuation; Mergers and Acquisitions, and Leasing. ... Read more

    Reviews (1)

    4-0 out of 5 stars Good Book
    I am new to Finance aspects. This book very well served the purpose. Thank you ... Read more


    9. The Loan Officer's Practical Guide to Residential Finance
    by Thomas Morgan, Thomas A. Morgan
    list price: $55.00
    our price: $46.75
    (price subject to change: see help)
    Asin: 0971820503
    Catlog: Book (2003-01-01)
    Publisher: Quickstart Pubns
    Sales Rank: 6314
    Average Customer Review: 4.25 out of 5 stars
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    Book Description

    Published since 1992, and updated annually, this 148 page textbook was written as an answer to the "sink-or-swim" training methods of many mortgage firms. The format is designed to give the newly initiated loan officer/agent, lender, processor, or other initiate the practical information they need to do the loan officer's job.

    The reader learns how to understand rate and point quotes, how to use a financial calculator, how to make basic computations customers require, how to understand loan programs and compare product features. The student progresses through understanding loan specifications - Conventional Conforming/Jumbo/FHA/VA and Sub-Prime program guidelines - to a practical understanding of ratios, income, assets and closing costs, debts and credit history. This is then placed in the context of the loan application - how to collect all the required documents and disclosures and supervise a loan from application to closing. Beyond the basics, students learn how to finance various property types; condos, PUDs, new construction and investment property. A detailed chapter on refinancing addresses the issues which most often confront the loan officer in a period of heavy refinancing - 10 reasons to refinance. Finally, understanding how loans are made in the secondary market and the basics of interest rate quoting and behavior are covered.

    This product is being submitted for approval for use in continuing education in all states which have, or are adopting, a requirement. Many companies use this product as a handout to prospective new loan officers. Many loan officers give this product to their referral sources to help educate them to the requirements of the industry. ... Read more

    Reviews (4)

    5-0 out of 5 stars I use it as a textbook for my college class
    I am writing this review in response to the concerns of one reviewer who didn't like the $55 price. This is the first review I have ever written on amazon.com, or anywhere else for that matter. I had a choice of many other books to use as a textbook for the class I teach at Montgomery College on mortgage loan origination, and I chose this one. At first, I, a stingy Yankee, was taken aback by the $55 price, and concerned for my students who have to deal with high textbook prices, but when I examined the book I was amazed at how much there was in it, information not available in such form anywhere else. There were a few other manuals and texts that I could have chosen for the class, including some that were hundreds of pages long, but they were full of fluff and consisted simply of compiled information. They were four pounds of hamburger; this book is 12 ounces of filet mignon. It is is focused, focused, focused on providing information mortgage loan originators actually need. It has helped my students start lucrative careers and has helped me teach a very popular course; I even use it when I teach private classes for some of the biggest mortgage lenders in the nation. I have been a mortgage loan originator since 1988 and I have never seen such a valuable book. I was amazed - even embarrassed - at how much I learned about the business, even after 15+ years originating loans. With information, its not the price, it's the value, and this book is incredibly valuable. There are four pages in the book that I require my students to copy and keep with them; these pages alone are worth hundreds of dollars, and contain on four pages information that is spread across hundreds of pages of industry publications. I encourage anyone considering the business, and even anyone in the business already, to buy this book. Feel free to call me at home at 301-563-6225 and I will be happy to discuss the book - that is how strongly I feel about it's value. Not one of my hundreds of students has ever been anything less than enthusiastic about the book. I even discuss the price of the book at the beginning of the first class, and tell the students that I thought, at first, that it was too high. Then, I encourage them to evaluate it over the course of the class, and tell me if they think it is overpriced. Not one of them has EVER told me so, nor has anyone in the mortgage business ever told me so. If it were up to me, this book would be required reading for every mortgage loan originator in the country. If mortgage loan originators read this book and absorbed the information in it, this would be a much easier business to be in for everyone involved. It has been approved by a number of states for the instruction of mortgage loan originators, as well as numerous community colleges. Sorry to ramble on like this and sound like a shill for the book, but as an originator and an instructor I wanted to address the cost issue. Some people know the price of everything and the value of nothing. Ignore the price here, and look at the value. Do that, and I believe you, too, will see what I am talking about.

    5-0 out of 5 stars THE most comprehensive Loan officer training book in print!
    Thomas Morgan's The Loan Officer's Practical Guide to Residential Finance is THE most comprehensive loan officer training book in print today. Chock full of every single aspect of the mortgage origination process, I truly recommend this book to every amateur as well as novice loan officer I know!

    4-0 out of 5 stars Great information
    I have been a senior executive in the mortgage business for over 25 years and I would recommend this book to anyone considering the business. I found this book to contain in a concise and organized manner all the information a new or seasoned Loan Officer would need to be successful in the mortgage origination business. I advise any manager to consider providing a copy to each of their originators.

    3-0 out of 5 stars It is a goob book, but too expensive for what it is
    This book is a very good tool for new loan officers. It is a good book, but you can find the same information in other books that are more reasonabaly priced. I would have given it a higher rating, if it was priced below [money]. It was just disappointing to receive such a thin book in the mail for [money]. ... Read more


    10. Financial Accounting: An Introduction to Concepts, Methods, and Uses
    by Clyde P. Stickney, Roman L. Weil
    list price: $129.95
    our price: $98.76
    (price subject to change: see help)
    Asin: 0324183518
    Catlog: Book (2002-07-02)
    Publisher: South-Western College Pub
    Sales Rank: 32200
    Average Customer Review: 2.5 out of 5 stars
    US | Canada | United Kingdom | Germany | France | Japan

    Book Description

    This widely respected financial accounting text captures the predominant market share among graduate, MBA, and better undergraduate programs. It focuses on presenting, with great clarity, both the basic concepts underlying financial statements and the terminology and methods that allow students to interpret, analyze, and evaluate actual corporate financial statements. ... Read more

    Reviews (4)

    1-0 out of 5 stars Don't waste your money
    If I could burn this book, I would. It is that bad. For an "Introduction" book used in an intro MBA class where most accounting types have already tested out of the class it is overly complex and confusing to the layman. Wordy beyond belief. The only redeeming feature is its ability to put you to sleep. Keep it on the bed stand.

    3-0 out of 5 stars Overly complex
    This was the first accounting book I've ever read when I took my very first accoutning class at my graduate business school. For those who are new to accounting, this is not at all a good introduction. The authors simply inundate the reader with a plethora of information which is way too wordy and unnecessary at the beginning level. The authors seem more concerned about leaving nothing out in their writing as opposed to teaching the readers about the basics of the balance sheet, income statement, cash flows, inventory valuations, etc. It almost gets to the point in which I suspect the authors are simply showing off what they know as opposed to genuinely understanding that a reader like me has no previous accounting background. The chapter contents are not too logically organized and the explanation of concepts are excessive and unnecessarily complex. The authors seems to forget that when it comes to teaching accounting to someone who has never took accounting before, they should keep the concepts as basic as possible before going onto more in-detail discussions. The authors does the exact opposite and explains the accounting concepts from the intermediate point of view first, leaving the reader to come up with his own interpretation of what the basics should be. This is a complete waste of time for the reader, for all students would prefer that the authors get right to the point, directly and clearly, about how to construct a balance sheet, income statement, etc. The good thing about this book are the highlighted study problems presented in each chapter. The questions are useful and stimulate good application thinking, and the answers provided are an adequate explanation of how the questions should be answered. Unfortunately, the authors don't include enough of these study problems. If they had expanded upon these study problems and made them more comprehensive to the relevant chapter material, this book would have been a much more stronger teaching tool. Instead, we have an unnecessarily complex and not too organized textbook which is not really adequate for the beginning accounting student. Most of my fellow classmates did not enjoy reading this book and felt that it is an unsatisfactory way to be introduced to the world of accounting.

    1-0 out of 5 stars The worst accounting book
    This book is the worst accounting text book I have ever seen. It is poorly organized and full of distracting explanations which turn easy and clear points into long and complex stories.
    Definately supplier-oriented product by MBA professors.

    5-0 out of 5 stars Best Buy!!
    The book clearly explains the concepts and methods of financial accounting required for the MBA course.
    The langauage used is clear and unambigous.
    In short a must buy for any MBA student!! ... Read more


    11. Come Into My Trading Room: A Complete Guide to Trading
    by AlexanderElder, Alexander Elder
    list price: $49.95
    our price: $32.97
    (price subject to change: see help)
    Asin: 0471225347
    Catlog: Book (2002-04-19)
    Publisher: Wiley
    Sales Rank: 5733
    Average Customer Review: 4.62 out of 5 stars
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    Book Description

    Come Into My Trading Room
    A Complete Guide to Trading

    You can become a successful trader. It has been done before, and it is being done right now, today, by people around the world. If you enjoy learning, if you are not scared of risk, if the rewards appeal to you, and if you are prepared to put in the work, you have a great project ahead of you.

    In Come Into My Trading Room: A Complete Guide to Trading, Dr. Alexander Elder takes you far beyond the three M’s (Mind, Method, Money) of his international bestseller Trading for a Living. He teaches you to manage your money and time, as well as strategy, so that you can enter the markets with confidence and exit with profits. This essential book educates the novice and gives more power to the professional through expert advice, proven trading methods, and something entirely unique–a visit to Dr. Elder’s own trading room. You get to follow him through several actual trades, whose entries and exits illustrate many of the key concepts of this book.

    Come Into My Trading Room offers:

    • A complete introduction to trading essentials
    • An overview of trading psychology, both individual and mass psychology of the markets
    • A practical overview of technical analysis, including new indicators and systems
    • A step-by-step guide to risk control and money management
    • Exact instructions for keeping records and organizing your time
    • A visit to Dr. Elder’s private trading room, reviewing several of his recent trades

    Be sure to work through the companion volume to this book–Study Guide for Come Into My Trading Room–before you risk a dollar in the markets. The Study Guide features 100 questions and answers and almost 50 charts to test your knowledge. Grade yourself to make sure you know enough about the nine key areas of trading. Work through eight case histories, select entry and exit points, and find out how well you understand what needs to be done in every trade. Use Dr. Elder’s Study Guide to make sure that you can measure up to your competitors and surpass them.

    Come Into My Trading Room will help you master a new way of trading stocks, futures, options, and currencies. Unparalleled depth and a wide range of coverage give you the best chance to become the trader you’ve always wanted to be. ... Read more

    Reviews (56)

    5-0 out of 5 stars A Complete Introduction to Trading Essentials
    I really enjoyed the first book by Dr Elder, "Trading for a Living" very much. I have just finished Dr Elder's new book, "Come Into My Trading Room" and have enjoyed it very much too. There are several new ideas in the new book. A lot of the material in this book was presented in "Trading for a Living". It is the best book that combined the 3Ms -- Mind, Method and Money Management -- required for successful traders. It expands on the methods presented in "Trading for a Living" and makes the triple screen concept very clear.

    I think the great difference between this book and other trading books is Dr Elder's background as a psychiatrist. He provides valuable insights into understanding the human element of market behavior, and the individual trader that makes his work unique. Dr Elder shares his own, successful trading strategy in a clear, concise, and easy to understand style. He does a great job showing some of his successful trades. I'm sure this is one of the finest books on developing trading skills. It is not only fun and easy to read but it is profitable. It pays back.

    5-0 out of 5 stars An Excellent Follow-Up to Elder's Trading For A Living
    Alexander Elder gained well-deserved prominence for his first book, Trading For a Living. It's one of my favorite books on trading. Out of this classic came such new indicators as the Force Index, which is one of the indicators I use regularly in my chart software. I read Elder's follow-up, Come Into My Trading Room, in hopes of learning additional insights of the Force Index. While I found some new information here, I was even more impressed by the following lessons Elder shared:

    1) "Some of the best trading opportunities occur after false breakouts" - I'm finding this more and more these days, which is why I actively use my Momentum Divergence indicators to separate the fakeouts from the real breakouts. Elder does a great job showing numerous charts throughout his book, laying the groundwork for the divergence examples he explains in great depth when you step into his trading room in the final chapter with many actual trading examples. You need to understand the concept of divergence to trade today's markets more profitably, and this book will be a great help in showing you how to trade divergence setups.

    2) Triple Screen - Elder explains the important of using multiple timeframes, though he advocates two to no more than three time frames. The key concept is that whatever timeframe you use, you need to go up to the next longer timeframe to get confirmation. This provides the bigger picture trend to define the nature of your trades, and then you can return to the shorter timeframe and make more tactical decisions with this broader trend in mind as well.

    3) Grade Your Performance - Elder actually quantifies trading effectiveness by defining the width of the channel for a stock, and what percentage of the move the trader actually captured to determine his grade. Regardless of how a trader measures his performance, it must be tracked in order to make improvements and experience constant improvement.

    4) The SafeZone Stop - While I have not tested this indicator in my systems yet, Elder's SafeZone Stop looks like a more effective way to place a trailing stop than standard moving averages. The SafeZone Stop appears to adjust more rapidly to trending versus flat periods for a stock, compared to moving averages. This new technique should easily be worth many times the price of this book by itself.

    5) Chapter 9: Trading for a Living - This chapter was my most highlighted chapter, as Elder covers the stages of growth from beginning to professional trader, covering a wide range of topics on trading discipline, time management, organization and developing a viable trading plan, to highlight just a few.

    All in all, Come Into My Trading Room is an excellent follow-up to Elder's Trading For A Living, and I think you'll also find it a quick and thought-provoking read.

    5-0 out of 5 stars Great book. This should be the first one you buy.
    The book is very well written and drives home the three Ms over and over. You can't hear it enough because when your finger is on the trigger, this training will help you execute with confidence. You will not be a loser if you follow the plan. The problem is, very few have the discipline.

    I have long been and investor, but I wanted to improve my exit strategies. I knew successful traders had to have great exit strategies or they could not survive very long. Consequently, I actually bought a book on trading. The book helped me with exit strategies, but also completely opened up the world of trading. While I still invest for the long term, I have set up an account for short term trading. I read the book and worked through the workbook in about three days. I already had much of the preliminary work established from my investing experience.

    Within about a month, I had a trading plan that I liked and a sound money management and trade evaluation system. While I still primary invest in longer term trends, I have had a blast making numerous small short-term trend trades.

    This book will help any trader who reads it with an open mind and strictly adheres to the Three Ms - Mind, Method, and Money (Management). If you are and investor, then this book will expose you to what else is going on with your markets.

    4-0 out of 5 stars Sequal to trading for a living
    Very good book. I agree that the charts could have been better and more relevant to wha Elder was discussing in the text. His mental toughness section is excellent. Trading is a mental game, and a trader has to stay mentally tough or take a break. Mark Douglas's books are the best on this. Laurence Connors places a big emphasis on this too.

    5-0 out of 5 stars Improvement In My Trading Room
    Dr. Elder holds nothing back. The author shares with you a method, a system, and a technique for trading that can be applied to all markets.

    This book and the study guide will take you step by step through the process of trading. If you don't have a trading plan this book will show you how to develope one. Also the author nudges you to awareness of the all important step of making the trading plan yours. If you are a novice this can be a huge hurdle to overcome without guidance. If you are a more experienced trader and can admit to yourself your result could be better, buy the book, its worth it.

    Dr. Elder includes step-by-step guides for risk control, money management, record keeping and many more trading essentials that cannot be touched on in this review. ... Read more


    12. Fundamentals of Financial Management : Concise
    by Eugene F. Brigham, Joel F. Houston
    list price: $96.95
    our price: $96.95
    (price subject to change: see help)
    Asin: 0324258720
    Catlog: Book (2003-03-07)
    Publisher: South-Western College Pub
    Sales Rank: 4593
    Average Customer Review: 3.0 out of 5 stars
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    Book Description

    The market leader, Brigham/Houston, continues to grow in reputation as the most effective approach for learning the basic finance principles, tools, and applications. The Concise version of the extremely successful Fundamentals of Financial Management text offers an briefer alternative containing the same level of rigor concerning the topics covered.It is also updated to reflect the latest in theory, research, real-world examples, and use of technology. The seamless, integrated ancillary package - done by the authors - is a hallmark of this package that makes the subject more accessible for learners. ... Read more

    Reviews (1)

    3-0 out of 5 stars The Long Way Book
    I was very disappointed in this book because I looked forward to my finance class in college. But this book was poorly put together - one short paragraph would talk about carry forward and back but nothing was elaborated on the subject - it would just go right into the equation. I heavily depended on the professor's lecture and not once referred to the book when studying for the exam. However, I did use the book to make sure I was using the correct terminology for the exam. ... Read more


    13. Foundations of Financial Management (The Mcgraw-Hill/Irwin Series in Finance, Insurance, and Real Estate)
    by Stanley B. Block, Geoffrey A. Hirt
    list price: $120.62
    our price: $120.62
    (price subject to change: see help)
    Asin: 0072842296
    Catlog: Book (2004-01-01)
    Publisher: McGraw-Hill Companies
    Sales Rank: 216206
    Average Customer Review: 4.14 out of 5 stars
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    Book Description

    This highly successful undergraduate corporate finance text is recognized for its tradition as the best corporate finance textbook at teaching finance. Block and Hirt's approach focuses on pedagogy and how students learn. With the Ninth edition, the authors' careful writing style and step-by-step explanations make the text easy to understand. They also have presented a strong real world emphasis throughout this new edition. Not only will students find real-world emphasis in text examples using "hot" companies recently mentioned in the business press, but there are also Finance-In-Action boxed readings that give an in-depth look at real business decisions, and consistent placement of real company logos in the text's margins. The Ninth edition continues to present a simple and understandable story of finance for students. All of these features come together to present a comprehensive story of finance. ... Read more

    Reviews (7)

    5-0 out of 5 stars Foundations of Financial Management, 10th Edition
    Delivery was terrific. I received the book 6 days after I ordered it and it's brand new!

    5-0 out of 5 stars Excellent Finance Starter
    This book is very easy to follow and serves as a good reference for more advanced finance classes.

    4-0 out of 5 stars Very Good, But Not Excellent
    As an undergrad taking his first finance class, I have have found this book to be quite useful. The concepts are explained in simplified, less-complicated ways and make reading each chapter less frustrating than perhaps some others (compared to some of the econ texts that I have had to use!).

    It is well-written, concise, and employs some very straightforward, easy-to-follow graphs/diagrams. Also, both the formulas and the exercises at the end of each chapter are quite useful.

    The only reason that I did not give it a 5-star rating is because some of the chapters did not use enough "real-world examples" or hypothetical situations in some of the more challenging lessons. This might better aid those students who are new to finance or simply need another angle to better grasp the idea.

    5-0 out of 5 stars A comprehensive, well-written finance textbook
    This text is characterized by its extreme simplicty in explanation and presentation of its material. The flow of presenting the contents of each chapter is so sequentially logical that it makes the reader grasp the financial concepts very fast and effectively. Colorful illustrative diagrams are employed extensively to facilitate a high level of understanding and help the learner develop the necessary conceptual links between inter-related topics and items. In addition, it is very comprehensive and intensely supported with a "luggage" of real-life cases .I recommend this excellent text to everyone who needs to take an introductory course in corporate finance.

    5-0 out of 5 stars Great Book
    When it comes to Principles of Finance textbooks, readers have many options from which to choose. I've read dozens of finance textbooks and have yet to find one that tops Block & Hirt. This book is written at a level that anyone can understand and still provides a depth of coverage sufficient for a complete understanding of the discipline at an "undergraduate" level. I particularly enjoy the "balance sheet" approach taken by the authors, which is a direct contrast to many of the competing textbooks. I also appreciate the consideration given to working capital issues; a topic frequently neglected or pushed aside by other textbooks.

    The examples are easy to follow, and the authors provide extensive summary and practice problems for readers to test their understanding. I've taught from a number of textbooks and have found this book to be the one that students respond to best. As is true for many disciplines, those who are unwilling to actually "read" the book or put forth any effort will struggle mightly with this material. In such a case, the fault does not lie with this particular book. ... Read more


    14. The Essays of Warren Buffett : Lessons for Corporate America
    by Warren Buffett, Warren E. Buffett, Lawrence A. Cunningham
    list price: $25.00
    our price: $17.50
    (price subject to change: see help)
    Asin: 0966446119
    Catlog: Book (2001-04-11)
    Publisher: The Cunningham Group
    Sales Rank: 4031
    Average Customer Review: 4.57 out of 5 stars
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    Book Description

    The definitive work concerning Warren Buffett and intelligent investment philosophy, this is acollection of Buffett's letters to the shareholders of Berkshire Hathaway written over the past fewdecades that together furnish an enormously valuable informal education. The letters distill in plain words all the basic principles of sound business practices. They are arranged and introduced by a leading apostle of the "value" school and noted author, Lawrence Cunningham. Here in one place are the priceless pearls of business and investment wisdom, woven into a delightful narrative on the major topics concerning both managers and investors.These timeless lessons are ever-more important in the current environment. ... Read more

    Reviews (46)

    5-0 out of 5 stars The Wit and Wisdom of Warren Buffett
    If you are used to reading public company annual reports, including the (usually) short letters from company presidents, you know how shallow, self-congratulatory and sometimes even misleading these reports can be. On the (extreme) other hand, Warren Buffett's annual letters in his Berkshire Hathaway annual reports represent detailed, on-target, lively and highly readable masterpieces of valuable education, information, and wit. You can read Buffett's annual letters for free at Berkshire Hathaway's website, but it will take you a while, since there are many of them (back to 1977) and they run 20+ pages each. Further, Buffett's various letters weren't intended to serve as serial chapters of a book. Better, you can shell out the cost of Lawrence Cunningham's thematically organized collection (220 pages or so)of Buffett's essays and gain a better appreciation of the numerous important topics that Buffett addresses. These topics include, first and foremost, the critical impact of the quality of corporate governance--Buffett was years ahead of most investors in focusing on this area. Other topics include corporate finance (addressed with a clarity that is both unusual and revealing of Buffett's powers of insight), mergers and acquisitions, accounting (Buffett is the only person I know who can regularly make accounting seem positively interesting), taxes, junk bonds and much more.

    Moreover, Buffett's Berkshire Hathaway is nearly unique in its intense commitment to shareholders. The opposite (a commitment to management entrenchment and exorbitant compensation) is the norm with so many companies today that it would be easy to forget how vital shareholder primacy should be. As you read Buffett's essays you will have a model to measure other companies against--which should come in handy the next time you exercise your voting rights as a shareholder.

    Life is short. As an investor or a concerned citizen-shareholder, you can learn through your own experiences, of course. There's nothing wrong with that, but the process can be long and expensive. (Depending on one's experiences, it can be very expensive.) Alternately, you can learn via Warren Buffett's lifetime of experiences distilled into a very readable, lively, fascinating collection of his essays. Buy the book-I doubt that you'll regret it.

    5-0 out of 5 stars Wisdom from the Heartland
    This collection of essays by Warren E. Buffett, compiled by Lawrence A. Cunningham, is an excellent introduction to basic investment concepts that have proven successful for the 'Oracle of Omaha' and his loyal following. The reader will want to supplement these papers periodically with more timely updates from the annual letter Buffett writes to the shareholders of Berkshire Hathaway. Buffett's ideas have been widely reported so there are no surprises here. To be sure, Buffett is consistent. He pokes fun at the 'efficient market' school which confuses stock price with stock value. Early on we hear him calling for the expensing of stock options and urging more transparent, segmented financial reporting by large companies. For Buffett mechanically rebalancing portfolios to achieve diversification, back in fashion, may miss the point of holding-on to your best investments for superior returns. Distinguishing between Growth and Value styles of investing is unnecessary and misleading. If you have ever wondered why Berkshire Hathaway does not pay a dividend or why it doesn't split its high stock price, Buffett gives his reasoned explanations. It was Warren Buffett's fundamental school mentor Benjamin Graham who introduced the allegory of Mr. Market and the concept of 'margin of safety' both of which get satisfactory attention here. Most importantly, I think, Buffett reminds us continually that as stock market investors we are buying for the long-term parts of real businesses that produce measurable cash flows as evidence of their intrinsic value. Real businesses that produce real value are run by dedicated, competent leaders who know how to allocate capital. Hanging-on to such deceptively simple principles can get an investor through some very rough market cycles. Reading this collection is a lot like listening to the conversation of an avuncular and very experienced elder who with great patience, common sense, and wit explains what principles have guided his (investment) life. Indeed uncommon sense and integrity are hallmarks of Warren Buffett's writings. Humor too. In what other serious investment study will you get quotations from such luminaries as Woody Allen, Mae West, and Yogi Berra. Buffett loves aphorisms to make his point. I challenge anyone reading this book not to underline or commit to memory some of these gems. For a general introduction to the fundamental school view of investing this collection is required reading.

    5-0 out of 5 stars Delayed in print and not "OUT OF PRINT"
    I have been talking to Professor Cunningham and apparently, this book is not "out of print" as amazon states (Third party private sellers are selling the book for as much as $99) but rather, just delayed in printing. He will have the next shipment of books to amazon soon, and it will be retailing for US$25. This should appear on amazon very soon, so just keep checking back!

    For bulk orders, please contact Professor Cunningham directly at cunninlb@mail.bc.edu.

    Hope this help!

    Cheers
    Alex

    5-0 out of 5 stars Proper Business Practices
    "The Essays of Warren Buffett" is a textbook on proper business practice used at Cardozo Law. Yeah, I know you can go to the Berkshire Hathaway website and get all of Buffett's letters to the shareholders (in fact those who truly want to know more can do this). But this book cuts to the chase. It is edited in such a way that the essays are grouped in a logical manner. Thus, you don't have to plow through all the letters ( which at times can be boring and redundant).This makes reading rather convenient and efficient. The parts of the book that are most useful for an individual investor are the sections on "corporate governance" (in which Buffett describes what makes a good CEO and Board) and on "corporate finance and investing" ( in which Buffett argues against the Efficient Market Theory and argues for the Graham-Dodd approach). I found the essays on "accounting and valuation" and "accounting policy and tax matters" a bit tedious (though the section on stock options was rather interesting).

    4-0 out of 5 stars Abandoned his own principles in the late 1990s
    Buffet is trenchant and smart but abandoned his own principles in the late 90s after run ups of KO, FRE, and other stocks he had the foresight to purchase in the 80s. He attempts to justify this in the 90s with inapt analogies, covering up his own failure to stay true to the principles he learned at the feet of Dodd and Graham. His stockholders paid, and he has since and recently recanted. Only this leaves him in the category of those investors who deserve the platinum medal of investing .... one of the all time greats. ... Read more


    15. International Business: Environments and Operations, 10th Edition
    by John D. Daniels, Lee H. Radebaugh, Daniel P. Sullivan
    list price: $133.00
    our price: $133.00
    (price subject to change: see help)
    Asin: 0131461060
    Catlog: Book (2003-07-07)
    Publisher: Prentice Hall
    Sales Rank: 29910
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    Book Description

    This classic bestseller discusses the differences faced in international environments, the overall strategies companies can take, and practical alternatives for operating abroad. Its abundance of colorful maps, strong engaging and opening cases, and classic and contemporary examples provide a balanced approach to all functions of business.More than 15 new cases have been added to this edition, all of which engage the reader with hot topical issues; these include Cran Chik, Luikoil, Cisco Systems, Johnson & Johnson, and Global Sofware Piracy. It has excellent coverage of Latin America, and reviews the latest institutional actions, market trends, and company activities. It provides an extensive background section, a comparative environmental frameworks section, a section on theories and institutions (trade and investment), a section on the world financial environment, business-government relationships, operations and tactical alternatives, and a section on managing business internationally.For readers involved in international business, whether they are employees, managers, or owners/CEOs of such corporations. Also an excellent resource for individuals seeking to expand their current businesses to the international market. ... Read more


    16. ForeX Trading for Maximum Profit: The Best Kept Secret Off Wall Street
    by RagheeHorner
    list price: $79.95
    our price: $50.37
    (price subject to change: see help)
    Asin: 0471710326
    Catlog: Book (2004-12-10)
    Publisher: John Wiley & Sons
    Sales Rank: 5705
    Average Customer Review: 4.0 out of 5 stars
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    Book Description

    An in-depth how-to look at Forex trading using the methods, analysis, and insights of a renowned trader, Raghee Horner
    As the fate of the dollar against foreign currency generates both anxiety and opportunities, currency trading has been drawing much interest and a growing following among traders in the United States. The Forex market is particularly attractive for investors because it trades with no gaps and has unlimited guaranteed stop-losses. The liquidity of the Forex market and worldwide participation makes for more reliable and longer lasting trends as well.
    Raghee Horner has become legendary not only as a top Forex trader but as a master teacher of trading systems and techniques. Drawing on her winning tools and methods, including classic charting techniques, this book enables a trader or investor of any skill level to understand how the Forex operates and lays out a blueprint for getting starting in this little-understood but high-potential trading vehicle.
    Raghee Horner (Pompano Beach, FL) is an accomplished trader with more than fifteen years in the markets. She is the cofounder and lead trader of the EZ2 Trade Institute and an educator teaching her style of technical analysis and charting strategies to students all over the world. Raghee has written more than 100 articles on investing, has been a regular on the MoneyWatch Radio Network, is featured at eSignal's "Trading with the Masters," and is a regular contributor to Trader's magazine. Her chart analysis and commentary have appeared on TradingMarkets, JAGNotes, StockCharts.com, and FXStreet. She is also a sought-after speaker who has conducted seminars throughout the U.S., Canada, Caribbean, and Asia.
    ... Read more

    Reviews (20)

    5-0 out of 5 stars This book changed my trading.
    I have read countless trading books, been to all the seminars, and tried alot of software.When the dust settled Raghee's book was still standing.Not to say that the other things did'nt help but this book simplified my trading.Now I know what to look for using the blueprint in the book.The pratical and tactical methods the book has taught me has increased my pip gain tremendously.It is not a magic box, you must be patient and work hard to apply the rules in the book.I still struggle at times, but with all things practice makes us better.Thank you Raghee for making a book that makes sense.Get the book.
    Cecil Glenn

    5-0 out of 5 stars A classic view of one trader's style.
    Aside from the editorial errors and small charts...this book is a thought-provoking classic. I believe everyone would like to speak with a successful trader and see what he or she does to achieve that success.I have never come across a book quite like this one.The author thoughtfully teaches you how she trades and shows you exactly what she does to set up the two kinds of trades she watches for, swing and momentum.At first I frankly didn't see what the difference would be since I have not actively traded and actually was more interested in the longer term view.However, the way she explains it, even if you are a longer term trader or investor if you will, one must to learn how to read charts.I was also impressed by her method of approaching news.She shows you which reports move the forex market and how to deal with news which actually was something I used to get caught up in.I feel like I have a plan that tells me what to do and where to go with each trade.I also appreciate that I only have to focus on around four to five trading tools.One can easily get lost in trying to learn or use too many.This has simplified trading for me and also shown me how to find chart patterns in the correct manner.The way she identifies chart patterns is so simple that I think I must be doing it wrong.However, when the trade works I know that I got it right!

    4-0 out of 5 stars A good skills sharpener
    First the bad part: Ms. Horner needs a new editor!!!!This book is full every kind of writing error there is - grammer, spelling, syntax, sentence structure - you name it.But once I got over that, I found this book to be quite helpful.The book helped me to refocus on the basics of technical trading; namely, support and resistance, the mental processes involved in entering and exiting trades, and getting confirmation from other indicators before entering a trade.These are not new techniques, but they can be lost or forgotten in the daily grind of trading.The book did introduce me to a couple of new indicators, which I look forward to experimenting with.I am an experieced trader, and I'm not sure if a beginner would get enough out of this book to develop a comprehensive trading technique, but it would certainly help.It is user-friendly and easy to read.In short, it has had a positive effect on my trading.

    1-0 out of 5 stars waste of time
    Apart from the fact that the editor of this book should be fired, I'm not convinced that the strategy will work. The author claims to be trading the forex markets, and her students can "smell a wannabe trader from a mile" but I'm not sure if she really is a wannabe trader or a real trader.There are no trading data or anything to back up the author's claims. The only reason I'm giving it 1 star is because it might be of some use to a novice trader.

    5-0 out of 5 stars awesome, deserves a read
    I'm totally blown away by this book.It's going to be my trading bible.It has everything.A trading plan, a q&a with the author, psychology.I was afraid I may get another general book about Forex and market paticipants and the basic indicators.I was happy to find a complete trading plan that takes all the questions out of when to buy, when to sell, how to put in my orders, how to take profits.

    The book is written like the author is talking to you and I finished it in 2 days, it's that good but I could have done without the many, many typos.

    There's good info here.I know I will want to review some chapters like chapter 10 fibonacci levels and chapter 26 that talks about charting the US Dollar with other currencies.I liked the chapter on prep-work which makes finding trades very simple and fast using moving averages.She teaches how to trade from 5 time frames so I have the choice to play longer term with a daily chart or a short term chart like the 15 minute although she doesn't use anything smaller than the 30 minute chart.I found I could go to even the 10 minute with her Three Classic Tools to a Three Step Set Up.I think what was also helpful is that I thought I would have to get up early or stay up late to trade forex from what I had heard at other seminars I went to but she teaches market overlap and explains that you don't have to which was my biggest worry.

    Look past the typos and you'll find good info.Worth a read.
    ... Read more


    17. Raving Fans : A Revolutionary Approach To Customer Service
    by Ken Blanchard, Sheldon Bowles
    list price: $20.00
    our price: $13.60
    (price subject to change: see help)
    Asin: 0688123163
    Catlog: Book (1993-05-19)
    Publisher: William Morrow
    Sales Rank: 1416
    Average Customer Review: 3.92 out of 5 stars
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    Book Description

    "Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans."

    This, in a nutshell, is the advice given to a new Area Manager on his first day--in an extraordinary business book that will help everyone, in every kind of organization or business, deliver stunning customer service and achieve miraculous bottom-line results.

    Written in the parable style of The One Minute Manager, Raving Fans uses a brilliantly simple and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature--not just another program of the month.

    America is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. Raving Fans includes startling new tips and innovative techniques that can help anyone create a revolution in any workplace--and turn their customers into raving, spending fans.

    ... Read more

    Reviews (65)

    5-0 out of 5 stars I'm a Raving Fan!
    Kenneth Blanchard continues his trend of writing easy-to-read books with BIG ideas for making your business better. Raving Fans is a book of stories relating how fictional companies have created an environment of delivering awesome customer service. A guy that has just been put in a managment position requiring a turnaround goes on a fictional trip with his "angel" to visit businesses that have figured out their vision and their system to deliver customer service extraordinary. Based on three simple principles (Decide, Discover, Deliver), each company has created a group of Raving Fans (not just customers, but fans) who wouldn't consider shopping anywhere else for what one of these companies offers. Within each story is other nuggets of common sense and good ideas that can be implemented in any company that has customers and wants to create fans. We required our store managers to read the book and each created a list ranging from 20-40 points that they can put into effect at their stores to improve customer service. This is a simple, must-read for every business owner and manager.

    5-0 out of 5 stars Great Model for Approaching Perfection through Innovation
    A major problem with most books on management processes is that that do too little to focus on how to make large amounts of progress beyond what is now done. Raving Fans is a big success in providing you with simple instructions for making large strides toward achievable perfection.

    Imagining perfection is a critical first step to improvement, yet most people have never thought about what that could mean. Then testing that perfection with customers (and potential customers) must be done to be sure that there is a valid opportunity, and to be able to understand customers' ideas about achievable perfection. Then attaching the idea of continuous improvement toward that vision is also valuable, and useful. There are plenty of practical tips about how to do each part, which is key to making this book so valuable.

    One of the reasons that I enjoy writing reviews about books on-line is that I can find a Raving Fans that agrees so much with my own perspective and research. This book will quickly get you past your Psychology of Disbelief, Bureaucracy, Procrastination, Communiation, and Ugly Duckling stalls.

    Good for Ken Blanchard and Sheldon Bowles . . . and good for you, too!

    1-0 out of 5 stars Fluffy
    Way too fluffy. It should have been presented as a bulleted list, not a book. If you must get this book, I recommend the print version; Charlie's voice is quite annoying.

    4-0 out of 5 stars good concepts, juvenile delivery
    The intellectual content of this little book could fit nicely and succinctly in a 500-1000 word magazine or journal venue. Instead, Blanchard sticks to the successful story telling formula that served him well in The One Minute Manager. The concepts are good, and I think their true value lies in their simplicity. They are easily understood and therefore should be easy to apply. Successful implementation may be another matter. If you agree with the concepts, and it's hard to see how you wouldn't, the actual book is a great tool to get them out to your people. The long narrative has the effect of beating the points into your head and the examples leave little to the imagination as to how the concepts can be fleshed out. I have found that people who last raved about Who Moved My Cheese also rave about this book. Those who don't care for this type of cutesy, least common denominator writing style will try to get through it as fast as possible and glean the concepts for further consideration afterwards. It can be read cover to cover in about an hour and a half at a pretty leisurely pace. Regardless of whether or not you like the style of the book I think you will find the concepts and down to earth examples good food for thought in your own enterprise.

    5-0 out of 5 stars Raving Fans
    I really enjoyed reading this book. It is an easy read and contains some great fundamentals on providing excellent customer service. Readers who enjoy this book may also enjoy reading Time Management is an Oxymoron. ... Read more


    18. Technical Analysis of the Financial Markets: A Comprehensive Guide to Trading Methods and Applications
    by John J. Murphy
    list price: $80.00
    our price: $50.40
    (price subject to change: see help)
    Asin: 0735200661
    Catlog: Book (1999-01-04)
    Publisher: Prentice Hall Art
    Sales Rank: 6685
    Average Customer Review: 4.43 out of 5 stars
    US | Canada | United Kingdom | Germany | France | Japan

    Book Description

    John J. Murphy has now updated his landmark bestseller Technical Analysis of the Futures Markets, to include all of the financial markets.

    "If one could read only one book on technical analysis, this should be the one." --Knight-Ridder Financial Products and News (on the first edition, Technical Analysis of the Futures Markets, 0-13-898008-X)

    This outstanding reference has already taught thousands of traders the concepts of technical analysis and their application in the futures and stock markets.Covering the latest developments in computer technology, technical tools, and indicators, the second edition features new material on candlestick charting, intermarket relationships, stocks and stock rotation, plus state-of-the-art examples and figures. From how to read charts to understanding indicators and the crucial role technical analysis plays in investing, readers gain a thorough and accessible overview of the field of technical analysis, with a special emphasis on futures markets.Revised and expanded for the demands of today's financial world, this book is essential reading for anyone interested in tracking and analyzing market behavior.

    "One way to get started in technical analysis is to read a good book on the subject.One of my favorites is Technical Analysis of the Financial Markets:A Comprehensive Guide to Trading Methods and Applications by John J. Murphy.It's an easy read." Ralph J. Acampora, CMT, Managing Director, Prudential Securities Inc. ... Read more

    Reviews (46)

    5-0 out of 5 stars Technically speaking, one should buy this book
    Investing isn't easy. Investing profitably is even harder. As a result, investors are always looking for that 'angle', that 'edge' that will help them realize more consistent profits.

    In the past 2 decades, many on Wall Street have come to believe that technical analysis of stock charts is one of those tools. Having worked in the financial services markets since 1987, I do believe that technical analysis can be a helpful tool. And if you are looking for a definitive source of TA, then look no further.

    Technical Analysis of the Financial Markets by John Murphy covers all the basic aspects of TA: philosophy, chart construction, fundamental vs. technical analysis, trends, major technical pattern recognition, moving averages, oscillators, times cycles, computer trading systems and much more. He also covers different methods of charting, including bar, point and figure and candlestick (be aware that most of the analysis techniques he presents apply to bar charting, not PnF or candlestick).

    What I like most about the book is that it written clearly, simply and logically. It uses many graphical examples that SHOWS the reader what to look for. It does not rage on about the merits of TA (which many investors feel is complete hooey) but how to apply basic (and sophisticated) TA techniques. I use TA frequently in my business and find that it helps me manage my client's portfolios more effectively, especially when it comes to SELLING a position, whether to lock-in gains or limit losses.

    If you are a TA convert, or if you have an interest in learning more about it, this book is a useful guide and should be purchased. Today, it remains one of the few investment reference books that I keep in my office.

    5-0 out of 5 stars The Reference for Every Serious Trader
    Murphy's tome on technical analysis is rqeuired reading for any practioner in the financial markets. As a professional trader, I constantly refer to the book for soldifying core technical and trading tactics. A true gem of a work.

    5-0 out of 5 stars comprehensive
    thorough and complete, the reader is left believing that upon completion they have seen and learned all there is to be known about charting.

    a bible of technical analysis (if you're a believer). i cannot recommend it highly enough.

    5-0 out of 5 stars Excellent book on technical analysis
    This is a great book on technical analysis. The fundamentals are all here from pattern recognition to indicators. TA is essential anyone who wants better entries and exits on stocks and other financial instruments. This is the building block to using trading strategies to win in both bull and bear markets. For actually trading strategies, I recommend Dave Landry on Swing Trading or Street Smarts, but this book is the perfect start.

    5-0 out of 5 stars A necessary trading reference....
    As a well-respected technical analyst with 30+ years experience, there are few markets John Murphy has not seen. The difference between him and most other analysts is that he has documented them as they happened through his Murphy Market Message Newsletter. It is easy to look at a chart in hindsight and perform rear-view mirror analysis. Anyone can do that. What is more interesting is reading commentary from experts while the market is unfolding which is what Murphy does a number of times every week. His books are peppered with examples of market moves and quotes from his newsletter analyzing the move as it happened which makes reading his books all the more interesting.

    As someone who basically introduced intermarket analysis to the broad technical analysis community, John has watched markets move one another since the late 1970s and documented the whys and whatfores and then carefully recorded his thoughts for the benefit of the rest of us.

    Technical Analysis of the Financial Markets is without a doubt one of the best introductions and general discussions of technical analysis on the market today. It has been recognized by the Market Technicians Association and International Federation of Technical Analysts as such and is required reading for both the Chartered Market Technicians designation from the MTA and the Diploma of International Technical Analysis by IFTA. In fact, their required reading lists are great places to get ideas on which books the professionals are reading!

    But it is a book that is not only for those new to trading and technical analysis. It is for everyone and anyone dedicated to improving their investment or trading returns by getting the right information direct from the source. It is a book I have read multiple times and will read again this year. It's well-written and an enjoyable read. It is also a book you won't get tired of reading over again and one that you will find a very useful reference. There is very little to complain about except that I wish it was longer. Then again I can't really complain with over 500 pages of great information and charts.

    Matt Blackman - Technical Writer/Reviewer Email: matt@tradesystemguru.com
    ---------------------------------------------------------------
    Contributor to Stocks & Commodities Magazine, Working Money, Traders.com Advantage, Active Trader, Traders Mag (Europe) and SFO Magazine ... Read more


    19. Business Analysis and Valuation : Using Financial Statements, Text and Cases
    by Krishna G. Palepu, Paul M. Healy, Victor L Bernard
    list price: $148.95
    our price: $142.95
    (price subject to change: see help)
    Asin: 0324118945
    Catlog: Book (2003-07-31)
    Publisher: South-Western College Pub
    Sales Rank: 109804
    Average Customer Review: 3.86 out of 5 stars
    US | Canada | United Kingdom | Germany | France | Japan

    Book Description

    Financial statements are the basis for a wide range of business analysis.Managers, securities analysts, bankers and consultants all use them to make business decisions.There is strong demand among business students for course materials that provide a framework for using financial statement data in a variety of business analysis and valuation contexts. ... Read more

    Reviews (7)

    4-0 out of 5 stars Useful if cumbersome
    This review applies to the edition WITH CASES. This isn't recommended for anyone who is just starting out with choosing investments. Beginners might be better off with a more general overview of financial statement analysis (FSA) like Higgins' "Analysis of Financial Statements" or Fraser and Omriston's "Understanding Financial Statements".

    This was one of two textbooks used in a financial statement analysis course I took for my MBA. Most chapters are down-to-earth and as a whole the book is well-written.

    The other text we used was Penman's "Financial Statement Analysis and Security Valuation" which was also a great resource as far as gaining a basic understanding of the mechanics of financial statements and how to build a valuation model.

    I contrast the two books because while Penman provides a run-down of several different models analysts can use (and does a good job of arguing for the Residual Income Model of valuation model as being the best), Palepu delves into the implications of companies' choices of accounting methods and provides more insight into what different kinds of businesses should look like in terms of their financial statements.

    The cases at the end of each chapter add a lot of value to the text because they get students to focus on the specific issues detailed in each chapter. By picking apart different companies' financial statements we learned to use financial statements to assess the success or failure of companies' efforts to carry out their business strategies.

    I rate it "Good - 4 stars"

    2-0 out of 5 stars Required Text
    This is a required text at my school, but after having read the first 5 chapters there is almost nothing of value that I have read. I have spoken to several people that have used this text for the class in prior semesters and they told me that they had stopped reading it after the first several chapters also.

    5-0 out of 5 stars Excellent Capstone Book
    This book is an excellent description of all the elements that would go into reviewing a potential investment opportunity. It is not a detailed book in one category, such as financial accounting, but it ties business strategy analysis, financial analysis, forecasting analysis, and valuation analysis together. Most other books focus on one area and don't tie all of these together well. This one takes you down the path to evaluating the opportunity to its fullest. It is an excellent capstone book after you have sifted through the details of strategy, finance, and accounting.

    3-0 out of 5 stars Just same old story
    I am using this book for a business valuation class now. Nothing but a binding many buzzy theories. Too many stories in a limited pages. This is not a good book for those who wants to deepen understanding of one subject.

    4-0 out of 5 stars A good book blending accounting, investing and finance !
    This book is also a bestseller in Japan. Here someone called it "The only textbook now available that broadly explains accounting figures in the valuation model of the firm". This is a good book for beginners. Although the contents might be somewhat easy, the order in which it is written is very meaningful. You will probably have read everything in this book somewhere else, but certainly not in this order ! The importance of the ideas in this book go beyond its contents !! ... Read more


    20. Multinational Business Finance, 10th Edition
    by David K. Eiteman, Arthur I. Stonehill, Michael H. Moffett
    list price: $123.00
    our price: $123.00
    (price subject to change: see help)
    Asin: 0201785676
    Catlog: Book (2003-07-21)
    Publisher: Addison Wesley
    Sales Rank: 62403
    Average Customer Review: 3.67 out of 5 stars
    US | Canada | United Kingdom | Germany | France | Japan

    Book Description

    The Ninth Edition of this market leader communicates the complexities of international finance clearly and authoritatively.The book features a streamlined presentation, expanded attention to emerging markets, several new chapters, and four new decision cases with an emerging-markets focus.An accompanying new Casebook by Michael Moffett includes in-depth decision cases keyed to the coverage in the Eiteman text. The authors have a knack for communicating the complexities of international finance to today's students in a manner that is clear and understandable.For anyone interested in business. ... Read more

    Reviews (3)

    2-0 out of 5 stars Good, yet not good enough.
    This book gives plenty of background into international finance. Unfortunately, it has some big flaws, in my opinion. First, there are not enough calculation examples. Second, there are too few questions at the end of each chapter. In addition, you must go to the author's website for the solution. Once you get there, you will be surprised to find out that the author has only solved maybe two out of eight problems. That's annoying. I do not recommend this book. Take a class from another professor who uses a different text book.

    4-0 out of 5 stars The International Financial Environment
    Discuss the changing world attitude toward multinational corporations and identify the evidence cited which sheds new light on the old attitude that multinational companies crowd-out local firms.

    5-0 out of 5 stars tests
    tests, guidelines, most important points ... Read more


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