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| 181. The Coffee Book: Anatomy of an Industry from Crop to the Last Drop by Gregory Dicum, Nina Luttinger | |
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our price: $10.85 (price subject to change: see help) Asin: 1565845080 Catlog: Book (1999-05-01) Publisher: New Press Sales Rank: 33510 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Facts about the coffee industry: Reviews (12)
Coffee makes rare and infrequent appearances in this book, which was written to reveal the evils of colonialism, how terrible slavery was, how underpaid Third World workers are, how awful America is in just about every way possible and to harrangue readers with straight doctrinaire party-line anti-business anti-WTO liberal international geopolitics. Coffee's just a stage prop for the authors' political rantings. The authors clearly know nothing about coffee itself apart from the geopolitical ramifications of its trade as a commodity, what there is in the book pertaining to actual coffee is perfunctory, sketchy and cribbed from far better books. Even on the book's real subject, which is to serve as a tract for liberal free-trade politics they can't get their facts straight. They mindlessly repeat the canards about Starbucks "imperialism" and how they're driving all independent shops out of business. Bushwa. Every study that's been done shows that wherever there's a Starbucks established, local coffee shops thrive and business for everyone goes up. If you're into reading in-house literature for the free trade movement this book won't challenge your prejudices. But if you want to know something about coffee you won't learn it here.
They put coffee, the coffee industry, and global coffee politics under a microscope and often times it fails to hold up to the scrutiny. No matter what your political affiliation is you can't help but be immediately shocked and awed and the incredible amount of sociopolitical machinations that go on for you to have that morning sip of java. For 11 years I have been a futures investor, broker, and author. One of the preferred futures contracts that I trade is coffee. This book has provided me with an indepth background and perspective on coffee that I never had before. This is now one of my reference books. For those that are interested in investing in coffee either actual grounds or in futures this book is for you and for those that can go a day without the original "liquid gold" you have got to read it. At the end of the day you will appreciate that Starbuck's "venti mocha grande" just a little bit more. ... Read more | |
| 182. Ecological Aquaculture by Barry A. Costa-Pierce | |
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| 183. The Real Thing : Truth and Power at the Coca-Cola Company by CONSTANCE L. HAYS | |
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our price: $17.13 (price subject to change: see help) Asin: 0375505628 Catlog: Book (2004-02-03) Publisher: Random House Sales Rank: 33716 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Amazon.com Reviews (5)
Coca-Cola Unexpected Summer Sweepsteaks and other marketing campaigns have a stronghold on the market right now and the fact that they now have their hands on GPS receivers and Coke Can Cell phones is somewhat scary. I would recommend this book to anyone interested in the Coke GPS and Coke Cell phones.
Roberto Goizueta who led Coke to unprecedented riches was the first executive of an established Fortune 500 company to become a billionaire. The handpicked successor of Robert W. Woodruff drove the price of Coke stock to new highs. Goizueta died unexpectedly in 1997 and Ivester assumed the reins of the Coca-Cola Company. The Real Thing is a book that is promoted as a history of an American institution. It is not. It is a tale told more from Ivester's perspective than any other. As such it gives too much credit to Ivester for the success of the Goizueta Era and too little blame for the rapid collapse during Ivester's tenure. On the whole, it is a disappointing and mislabeled business school case study.
In some ways Hays book is a sequel. At its best it tells the story of what happened to the giant syrup manufacturer after 1990. But the main problem with the book is Hays insistence on a non-linear style that works poorly when presenting history. She often starts a story and then stop--moving on to pick up another thread. Sometimes she comes back to finish the first thread, often she just mentions it in passing in another thread. The result is a convoluted, hard to follow story of Coke in the 1990s. Perhaps it is a refreshing change from the straight forward "and then this happened" approach, but it makes for difficult reading. Hays does a good job researching, she obviously spoke with many key people in Coke's world (or used other sources). Often though the book reads like a magazine article, long on colorful quotes and interesting asides, short on a central narrative drive. If you have read Pendergrast and want to get updated (through the turn of the century at least) then Hays will do the job. But if you know only vague details about Coke then you should start with For God, Country and Coca-Cola.
To her credit, Hays demonstrates meticulous care and commendable circumspection when explaining that several of the problems which the Coca-Cola Company encountered during the past two decades were by no means unique as its globalization initiatives proceeded, given internal upheavals in emerging markets and currency devaluations over which it had little (if any) control. It was also among the corporate victims of anti-Americanism which, if anything, has become even more virulent during the last 12-18 months. Nonetheless, one of her central themes is that the Coca-Cola Company was as relentlessly committed to a defective "formula" for growth worldwide as it was protective of its super-secret formula for syrup. Meanwhile, the company weakened long-term, mutually beneficial relationships with many of its independent bottlers. Some of the most engrossing material in her book examines a number of executive-suite dramas (and melodramas) which suggest, to me at least, an inability and/or unwillingness among senior managers to affirm in their conduct certain values with which the company had once been so closely identified, notably in areas such as corporate good citizenship and strategic partnerships based on trust. Recent developments suggest that current CEO Douglas N. Daft and his senior management team continue to struggle with many of the aforementioned problems and, through their determined efforts, the Coca-Cola Company is beginning to solve them. Hays observes that "They knew the formula. They had done it before. They would just have to do it again." Hopefully they will succeed, guided and informed by lessons learned during recent years...lessons which are specified or implied in this riveting account by Hays of "truth and power" in a company which, for more than a century, has been synonymous with so many of the "best and brightest" achievements in the history of American free enterprise.
The book spends a long time on the origin of this all American company. It also develops well the very successful 16 year tenure of Roberto Goizeta from 1981 until his surprising death in 1997. It does a good job of covering the miserable and short tenure of Douglas Ivester from 1997 to 1999. He made so many mistakes within such a short time, that he was forced out before he could do any more damage. Unfortunately, Hays hardly covers the valiant efforts of Daft, CEO from 1999 until February 2004 to turnaround the company. Thus, her criticism of Coke's management leadership is already two CEOs and nearly four years behind as the book just hits the stores. For this explicit reason, I would pass it up. Instead, I recommend a similar but far superior book written by another top notch NY Times journalist: The End of Detroit: How the Big Three lost their grip on the American Car Market written by Micheline Maynard. Maynard's analysis is far sharper, current, and relevant than is Hays' in The Real Thing. ... Read more | |
| 184. Write It Down: Guidance for Preparing Documentation that Meets Regulatory Requirements by Janet Gough | |
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(price subject to change: see help) Asin: 1574910884 Catlog: Book (1999-10-01) Publisher: CRC Press Sales Rank: 696258 US | Canada | United Kingdom | Germany | France | Japan |
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| 185. Inside the Black Box : Technology and Economics by Nathan Rosenberg | |
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Reviews (1)
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| 186. The Executive Protection Professional's Manual by Philip Holder, Donna Lea Hawley | |
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our price: $36.95 (price subject to change: see help) Asin: 0750698683 Catlog: Book (1997-09-02) Publisher: Butterworth-Heinemann Sales Rank: 278521 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Reviews (5)
Kuala Lumpur Malaysia. 15/6/99
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| 187. Car Wars : Fifty Years of Greed, Treachery, & Skulduggery in the Global ..... by MANTLE JONATHAN | |
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(price subject to change: see help) Asin: 1559703334 Catlog: Book (1996-09-30) Publisher: Arcade Publishing Sales Rank: 603212 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
Reviews (6)
Please, do write it again, or revise this book fully. Iwill buy that. For the time being, this book is just a reference of chaos.And adamn good one.
In 1967, the mexican president was Díaz Ordaz, and Salinas took office until 1988. And in the same page too, when talking about that the Volskwagen succeeded as a masses car in Africa and Latin-America he writes : "...the Beetle had become the vehicle of freedom and mobility for races whom Hitler and Speer would have damned as Untermenschen (subhuman) and consigned to Nacht und Nebel (night and fog = gas chamber)" What's the point of this comment Mr Mantle? Through all the book the author seems to be interested in remarking the Nazi background of Henry Ford, the Ford Co. and GM as a way of celebrating them, it seems.
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| 188. Adventures in Nature Panama (Adventures in Nature Series) by William Friar, Bill Friar | |
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our price: $12.21 (price subject to change: see help) Asin: 1566912407 Catlog: Book (2001-03-30) Publisher: Avalon Travel Publishing Sales Rank: 45504 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Reviews (9)
We visited Isle Grande (crowded only on weekends), Boca Brava, San Blas, and the Volcan Baru region and found the book to be quite accurate and reliable. The San Blas islands were our favorite, but we enjoyed all places. No one got sick. All had a great time. We did not use the book for either hotel or restaurant recommendations so I can't rate it there. ... Read more | |
| 189. Intangible Assets: Values, Measures, and Risks (Oxford Management Readers) by John R. M. Hand, Baruch Lev | |
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| 190. Cable and Satellite Television Industries, The: (Part of the Allyn & Bacon Series in Mass Communication) by Patrick R. Parsons, Robert M. Frieden | |
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our price: $46.81 (price subject to change: see help) Asin: 0205200133 Catlog: Book (1997-12-17) Publisher: Allyn & Bacon Sales Rank: 273114 US | Canada | United Kingdom | Germany | France | Japan |
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| 191. The Antitrust Revolution: Economics, Competition, and Policy by John E. Kwoka, Lawrence J. White | |
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| 192. Winning at Mergers and Acquisitions : The Guide to Market Focused Planning and Integration by Mark N.Clemente, David S.Greenspan | |
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our price: $44.07 (price subject to change: see help) Asin: 047119056X Catlog: Book (1998-03-09) Publisher: Wiley Sales Rank: 269590 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description The challenges of mergers and acquisitions can be daunting—but the opportunities and benefits they offer forward-thinking companies can be tremendous. Winning at Mergers and Acquisitions offers a critical new approach to strategic M&A based on the authors' pioneering concept of marketing due diligenceSM. Covering every stage of market-driven M&A planning and integration, this book shows how to look beyond the quick hit to focus on long-term growth rather than short-term cost-cutting. Featuring dozens of real-life case studies—including both failures and extraordinary successes—plus inside comments from leading M&A specialists, this book contains crucial guidance on: Last year more than 7,000 mergers and acquisitions were completed, with a collective price tag estimated at more than $800 billion. And although they are known as highly effective means of achieving corporate growth and strategic advantage, these transactions are fraught with pitfalls: Statistics indicate that a third of these deals will fail and another third will not bear out the expectations of the merger partners. What can businesses looking to undertake strategic mergers and acquisitions do to ensure that they do not fall victim to confusion, multimillion-dollar losses, declining market share and profits, or any number of other negative results of failed transactions? The answers are in Winning at Mergers and Acquisitions, a pioneering step-by-step guide to growth-driven planning and swift, effective post-merger integration. Challenging the conventional emphasis on cost-reduction synergies, this book presents the authors' groundbreaking blueprint for mergers that yield strategic synergies and high returns in meeting long-term growth, increased market share, and revenue generation objectives. Mark Clemente and David Greenspan explore in detail the marketing, sales, and organizational issues that are vital aspects of successful M&A ventures. They take executives through the entire strategic M&A process—from setting objectives, to evaluating target companies, to aligning corporate cultures in an effort to ensure problem-free integration. They show how to maintain a sharp focus on the markets that will be reached by the merger—and they offer invaluable advice on charting a steady course through the often tumultuous period of integration, when organizational chaos can cause the merged company to lose momentum, market share, and the backing of customers, prospects, and shareholders. Winning at Mergers and Acquisitions is essential reading for CEOs, managers, deal makers, and others looking to capitalize on one of the most important methods of effecting corporate growth in business today—while staying focused on the people, product, and process issues that power that growth. Reviews (19)
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| 193. Start Your Own Gift Basket Service by Entrepreneur Press | |
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Book Description Turn your creative talents into a great business! Finding the perfect gift for that special someone or occasion can be a daunting task. Factor in drive time, budgets and multiply recipients and its nearly impossible. That's why many corporate customers and individuals have turned to gift baskets as the ideal solution. If you're creative, have a good eye for color and love to shop, this hot business could be your path to financial independence. Startup is easy: You only need a minimum amount of equipment, and you can work from your home, full or part time. Plus, you get the opportunity to be artistic, creative and entrepreneurial! This guide tells you everything you need to know to start a successful gift basket business. With Entrepreneur magazine's Start Your Own Gift Basket Service, you'll learn how to design the business the way you want it, whether it's part time or full time, homebased or in a commercial location, with employees or without. Pick up this book, and get started making your dream a reality. | |
| 194. Media Monoliths: How Great Media Brands Thrive and Survive by Mark Tungate | |
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our price: $26.37 (price subject to change: see help) Asin: 0749441089 Catlog: Book (2004-07-28) Publisher: Kogan Page Sales Rank: 423447 US | Canada | United Kingdom | Germany | France | Japan |
| 195. Angola from Afro-Stalinism to Petro-Diamond Capitalism: by Tony Hodges | |
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our price: $19.95 (price subject to change: see help) Asin: 0253214661 Catlog: Book (2001-02-01) Publisher: Indiana University Press Sales Rank: 380494 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Reviews (1)
Hodges does an excellent job in describing Angola's vast natural resources, the allocation of those resources, and the fraud and corruption associated with the resources. His charts and tables are of particular value to an Angolan scholar. He also details how UNITA thrives by continuing to hold some diamond mining areas and how they export the stones for funds to oil their military machine. However, Hodges best contribution is his explanation of how the MPLA government spends billions on defense while the Angolan people starve. Much of the money spent lines the pockets of MPLA generals, and politicians. My question would be if the MPLA regime is so corrupt would a UNITA victory be more disastrous? ... Read more | |
| 196. May the Best Team Win: Baseball Economics and Public Policy by Andrew Zimbalist | |
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our price: $18.95 (price subject to change: see help) Asin: 081579729X Catlog: Book (2004-04-01) Publisher: Brookings Institution Press Sales Rank: 169757 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Received ForeWord Magazine's Silver Book of the Year Award in Business and Economics The business of baseball stands in sharp contrast to the games wholesome image as Americas favorite pastime. Major league baseball is a deeply troubled industry, facing chronic problems that threaten its future: persistent labor tensions, competitive dominance by high-revenue teams, migration of game telecasts to cable, and escalating ticket prices. Amid the threat of contraction, existing franchises are demanding public subsidies for new stadiums, while viable host cities are begging for teams. The games core base of fans is aging, and MLB is doing precious little to attract a younger audience. According to Andrew Zimbalist, these problems have a common cause: monopoly. Since 1922 MLB has benefited from a presumed exemption from the nations antitrust laws. It is the only top-level professional baseball league in the country, and each of its teams is assigned an exclusive territory. Monopolies have market power, which they use to derive higher returns, misallocate resources, and take advantage of consumers. Major league baseball is no exception. In May the Best Team Win, Zimbalist provides a critical analysis of the baseball industry, focusing on the abuses and inefficiencies that have plagued the game since the 1990s, when franchise owners appointed their colleague Bud Selig as MLBs "independent" commissioner. Run by a shrinking and self-selecting group of owners subject to no oversight, MLB suffers from a lack of competitive pressure. Several large franchises are owned by media companies that have shackled their teams to lucrative broadcast and cable contractsoften making it impossible for fans to see games on television. Others own entities that do business with the teams, charging inflated prices for facility management, concessions, and catering. Complex intracompany transactions can reduce franchise revenues substantially, causing operating losses for teams while the owners still make millions. Zimbalist estimates that tens of millions of dollars are sheltered from MLB revenue each yearmore than enough to eliminate the operating losses that led Selig to claim contraction and other radical remedies as fiscal necessities.Zimbalist believes that many of baseballs problems would be effectively addressed by removing the industrys presumed antitrust exemption. He urges reconsideration of baseballs antitrust status, encouraging legislation to force monopoly cable providers to de-bundle their services, along with private initiatives to cultivate the games fan base, such as offering special ticket prices for families, allowing fans on the field after games, and involving players more in community events. Zimbalist also provides MLB with guidelines to reconstruct the incentive system underlying its revenue sharing policies.Zimbalist believes that consumers need an industry that is subject to judicial checks and competitive pressures. Only then will baseball fans be able to put the traumas of the 1990s and early 2000s behind them and utter freely the simple and enduring exhortation: May the best team win! Reviews (4)
He goes into detail about the history of the Major League Baseball Players Association (MLBPA) and their fights against ownership. It is interesting to note that while the union is portrayed as the goat for many of the past labor work stoppages, after reading this book one can understand why the union's grievances with ownership are what they are. They have also harbored feelings of distrust not just against the owners, but against commissioners as well: Ueberroth and his role in the collusion scandal of the 1980s, and Selig and his ludicrous demands thrown on the bargaining table along with his claim after the 2001 season that Major League Baseball was in the red by millions of dollars. Zimbalist studies Major League Baseball's exemption from antitrust legislation, how it came about, and how it is congressionally and judicially deemed today. While it seems baseball will retain exemption so long as they can police themselves, given the bevy of problems plaguing the game (or, rather, business) today, it seems that the government must sooner or later step in and right the many wrongs. If baseball were not exempt from antitrust legislation, notwithstanding the fact that owners could sell a team to municipalities and amateurs could challenge the right of a team to withhold exclusive rights to their services for up to seven years, one would find out just how much money ownership really lost and by how much the number would differ from Selig's number. He writes with a viewpoint that seems to place most of the blame, right or wrong, on ownership and the commissioner's office. Labor problems aside, if the owners and commissioner would be open and honest with the union and the government while striking accord between themselves over what issues they should bring to the bargaining table, Zimbalist seems to rightly conclude this would lead to amicable relations between the union and management. He cannot be wrong in blaming management-because of their antitrust exemption, they are given a lot of liberty that many corporations in this country do not enjoy. In addition, the owners who own other businesses (John Hart, Ted Turner, et al) can rearrange their books to categorize revenue earned from the team under their other business ventures. He proposes many rational solutions to be implemented: a promotion/relegation system similar to the English Premier League where the worst team moves down into a second-tier league and the best team in that league moves up to the premier league; an international draft, along with more early draft picks for low-revenue teams; and an adjustment to the revenue sharing system that discourages excessive spending but will not reward low-revenue teams that simply pocket the money they receive. If the government chose to intervene, he suggests splitting MLB into the American League and the National League as two separate leagues. This, Zimbalist believes, would bring down team revenues, player salaries, and costs to attend games while at the same time resolving competitive-balance issues. These solutions are certainly not without merit, yet given the myopia of the current caretakers of the game (or, rather again, business), it is unlikely any of them will be enacted, and if so, reach remotely successful fruition. It seems really unfortunate to think about the idea that baseball really has become less of a game and more of a business. Given the "new wave" of GMs who feel they can put a team together on the basis of sound sabermetrics, it appears that the players are seen more as commodities than they are as people. They say baseball is a game of numbers. While common numbers used to center around batting average, home runs, and runs batted in, numbers studied in the "game" today seem to include expected rate of return, comparative advantage, and cost-benefit analysis.
The interview is online at There's a transcript for those using dial up. --J. R.
Its a quick read and a great reference for any student of the financial aspects of the game, especially those interested in reform.
This deeply probing work uncovers the abuses and inefficiencies in the baseball industry, and concludes that baseball's monopoly is the devil in the details. Team owners use their monopoly power to "derive higher returns, misallocate resources, and take advantage of consumers." Any fan who has paid $5 for a ballpark hot dog will definitely empathize with his findings. "May the Best Team Win" addresses the competitive balance (or competitive imbalance), the myth of non-profitability, the collective bargaining agreements, and how teams convince cities to foot the bill for new stadiums. In the end, Mr. Zimbalist outlines some possible solutions to help improve the game. Some of his ideas seem workable, while others seem idealistic and unrealistic. However, all of his suggestions are well worth reading. This is an ambitious effort, and fans with serious concerns about the future of the sport will definitely appreciate this analytical endeavor. Zimbalist has taken on a difficult issue, and shown that he has more than just warning track power. Highly recommended. ... Read more | |
| 197. Markets and States in Tropical Africa: The Political Basis of Agricultural Policies (California Series on Social Choice and Political Economy) by Robert Bates | |
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our price: $19.95 (price subject to change: see help) Asin: 0520052293 Catlog: Book (1984-05-01) Publisher: University of California Press Sales Rank: 382846 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
Reviews (1)
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| 198. The Post-Corporate World: Life After Capitalism by David C. Korten | |
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our price: $13.57 (price subject to change: see help) Asin: 1887208038 Catlog: Book (2000-09-30) Publisher: Berrett-Koehler Publishers Sales Rank: 143450 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Reviews (16)
Korten [MBA & PhD, Stanford Graduate School of Business] was for twenty-five years a development officer for American agencies in the third world, and demonstrates intimate knowledge of the structure, history, and practice of international capitalism--particularly in its nobler intentions. His focus in this book, however, is the worldview of ordinary people which brings them to accept the inevitability of exploitation and distant, unaccountable ownership-- and how that worldview seems to be changing. Korten here should properly be compared not to academic theorists, but to generalist thinkers such as Rousseau and Thoreau who write from an intuitive feeling about life, sharpened by observations about the larger society and a strong knowledge of the history of thought. KortenÕs central assertion is that people's economic thought has always been based on their feelings and theories about how Nature works. He argues that our acceptance of the current economy rests on everyone's willingness to believe that natural life is fundamentally a dog-eat-dog competition, as implied by thinkers like Thomas Hobbes and the 19th century promoters of "social Darwinism." The scientific assumption that life evolves, through ruthless competition, towards a positive victory for the "more evolved" species also underlies Karl Marx's theory of the "inevitable" dictatorship of the proletariat. As readers may know, 20th century biologists have considerably revised their hypotheses about life's evolution and interrelation. While the model of "winner-take-all" evolution may be true for two wolves fighting for the leadership of a pack, it does not at all apply to life's larger processes. Biologists now describe how species evolve more or less cooperatively to fill available niches amongst other life forms. ÒWinner-take-allÓ competitions for scarce resources usually lead to imbalance and catastrophe. The planet we love is a place where all the species of an ecosystem, from bacteria on up, have evolved to benefit most from the independence and interdependence of all the others, in a situation of innovation, dynamic balance, and observance of borders. KortenÕs hope is that biologyÕs recent findings about healthy ecosystems might clarify our visions of a healthy economy and its present corporate Òdisease.Ó How else to describe a predatory pseudo-lifeform which starves natural innovation and resistance (as by monopolizing markets and buying politicians), extracts life materials from its host (such as clean water, expertise, and time) for strictly monetary ends, while externalizing its wastes and costs (the Òdownsized,Ó the permanent underclass, dead land, pollution) to the public? Korten fills out the book with stories of people who are trying to promote Òlife valuesÓ in the economy, and suggestions for more coherent and coordinated personal action. He traces the history of Òcorporate rightsÓ in America and the legal fiction that corporations are ÒpersonsÓ under the law; and he illustrates a few images of how a post-corporate market economy might work-- just as food for thought, never as a totalizing utopic vision. Some of these ideas can be found elsewhere, but rarely are they presented in such a coherent and open-ended way. Korten has cross-pollinated impressionistic and critical arguments to carry the weight of his experience, broad curiosity, and disinterested good faith.
In my opinion, "When Corporations Ruled the World" does not need a sequel. It did the job perfectly. Nor will taking a simply factual stand against the global corporate juggernaut fundamentally alter things. This is what Korten is driving at in his book. He believees we need to understand the world on radically different terms. We need to approach reality with a new story and a new bag of metaphors -- because the old ones have not been doing the job. If you simply want a truckload of facts disavowing capitalism's ability to meet human needs (and by that, I mean all humans -- not just 1 percent of the population), read his first book. It will not only alarm you, but it will arm you to the hilt with anti-corporate firepower for the next time you enter a debate on capitalism's merits. If you want a richer analysis of the inherent paradoxes of capitalism, and a more thorough understanding of what is necessary to remedy the current situation, read this book. The books serve two different functions: The last book was by and large descriptive, whereas this book is heavy on prescription. Despite what our hard-headed, number-crunching economists might tell you, capitalism is indeed a lot like a cancer. "Cancer occurs when genetic damage causes a cell to forget that it is part of a larger body, the healthy function of which is essential to its own survival. The cell begins to seek its own growth without regard to the consequences for the whole, and ultimately destroys the body that feeds it. As I came to learn more about the course of cancer's development within the body, I cam to realize that the reference to capitalism as a cancer is less a metaphor than a clinical diagnosis of a pathology to which market economic are prone in the absence of adequate citizen and governmental oversight." In her ground-breaking book, "If You Love This Planet: A Plan to Heal the Earth," the now-famous physicist Helen Caldicott wrote, "as a physician I examine the dying planet as do a dying patient. The earth has a natural system of interacting homeostatic mechanisms similar to the human body's. If one system is diseased, like the ozone layer, then other systems develop abnormalities in function-the crops will die, the plankton will be damaged, and the eyes of all creatures on the planet will become diseased and vision impaired. "We must have the tenacity and courage to examine the various disease processes afflicting our planetary home. But an accurate and meticulous diagnosis is not enough. We never cure patients by announcing that they are suffering from meningococcal meningitis or cancer of the bladder. Unless we are prepared to look further for the cause, or etiology, of the disease process, the patient will not be cured. Once we have elucidated the etiology, we can prescribe appropriate treatments." (Caldicott, 1991) As you can see, Korton was not the first person to understand our world as a network of interrelated systems that function much like the human body and other ecological systems. But with this book Korton successfully assays the disease of our capitalist system, elucidates its causes (or etiology) and prescribes an appropriate treatment. In the truest sense of the word, Korten is here acting as a Ph.D (read, doctor) of economics, and capitalism -- as well as your mind and its metaphors -- are the patient. True, the book does have a more "holistic" flavor, as one reviewer put it, but don't let that scare you away. The book has received unanimously high marks form all reveiwers. From consumers to CEOs, everyone profits from reading this book.
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| 199. Start Your Own Software Company: A Step-By-Step Guide to Setting Up a Computer Software Business by David J. Cracas | |
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