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1. Freakonomics : A Rogue Economist
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2. Winning
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3. Managerial Accounting, 10th Edition
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4. Execution: The Discipline of Getting
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5. Fish! A Remarkable Way to Boost
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20. Getting to Yes: Negotiating Agreement

1. Freakonomics : A Rogue Economist Explores the Hidden Side of Everything
by Steven D. Levitt, Stephen J. Dubner
list price: $25.95
our price: $17.13
(price subject to change: see help)
Asin: 006073132X
Catlog: Book (2005-05-01)
Publisher: William Morrow
Sales Rank: 5
Average Customer Review: 4.0 out of 5 stars
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Amazon.com

Economics is not widely considered to be one of the sexier sciences. The annual Nobel Prize winner in that field never receives as much publicity as his or her compatriots in peace, literature, or physics. But if such slights are based on the notion that economics is dull, or that economists are concerned only with finance itself, Steven D. Levitt will change some minds. In Freakonomics (written with Stephen J. Dubner), Levitt argues that many apparent mysteries of everyday life don't need to be so mysterious: they could be illuminated and made even more fascinating by asking the right questions and drawing connections. For example, Levitt traces the drop in violent crime rates to a drop in violent criminals and, digging further, to the Roe v. Wade decision that preempted the existence of some people who would be born to poverty and hardship. Elsewhere, by analyzing data gathered from inner-city Chicago drug-dealing gangs, Levitt outlines a corporate structure much like McDonald's, where the top bosses make great money while scores of underlings make something below minimum wage. And in a section that may alarm or relieve worried parents, Levitt argues that parenting methods don't really matter much and that a backyard swimming pool is much more dangerous than a gun. These enlightening chapters are separated by effusive passages from Dubner's 2003 profile of Levitt in The New York Times Magazine, which led to the book being written. In a book filled with bold logic, such back-patting veers Freakonomics, however briefly, away from what Levitt actually has to say. Although maybe there's a good economic reason for that too, and we're just not getting it yet. --John Moe

Steven Levitt and Stephen Dubner Answer The Amazon.com Significant Seven

Steven Levitt and Stephen Dubner, author and co-author of this season's bestselling quirky hit, Freakonomics: A Rogue Economist Explores the Hidden Side of Everything, graciously answered the Amazon.com Significant Seven questions that we like to run by every author.

Levitt and Dubner answer the Amazon.com Significant Seven questions

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Reviews (118)

4-0 out of 5 stars interesting, but not rocket science
Unlike a lot of economics books this book is pretty fair and unbiased. I don't think it is as funny as some readers thought, but the subjects are interesting. Most of it is common sense. Like that teachers cheat to make their students look smarter on standardized tests and real estate agents won't necessarily being doing everything they can to help you. As a graduate student in economics, I find is reasoning for the decline in crime being attributed to abortion highly speculative. Common sense would tell you that "aborting" fetuses that are likely to become criminals will reduce crime, only if that mother doesn't have as many children as she would if abortion were illegal. The author does a good job of staying away from the politics of abortion.

This book is good for the layman but is nothing new to the average economists. I personally think that it has been given too much praise and attention.

3-0 out of 5 stars Thought provoking but falls a bit short
While Levitt has the propensity to ask many interesting and thought-provoking questions, his data analysis is often suspect to the same tunnel vision which he attributes to many academic studies. Levitt seems so intent on proving the "conventional wisdom" wrong that he immediately accepts data from a single source as long as it provides a sensational conclusion. For instance, just about all of Levitt's conclusions on education and parenting come from a single ECLS study conducted 15 years ago. The early chapters on information and cheating are quite solid and alone may be worth the price of the book. However once Levitt tackles education, crime, and parenting his down-to-earth anecdotal approach becomes insufficient to explain these complex issues. Freakonomics is similar to many other pop-science bestsellers in that it makes its subject more approachable through oversimplified explanations and conclusions.

5-0 out of 5 stars A Great, Quick Read, Perfect for Summer
I very much have enjoyed reading this book.As a grade school teacher, it doesn't surprise me that teachers cheat on their students' end-of-the-year assessments; what is surprising is that this is rarely talked about and people seem to be shocked and surprised when, on the rare occasion, someone gets caught.With the pressure to have one's students earn high scores coming from both parents and administrators, how could it not happen?Much more is expected of teachers today, and not all are up to the hard work, time and energy.But this book isn't only about teachers--you'll learn about drug dealers and how they organize their gangs quite similar to corporations; you'll be surprised that sumo wrestlers cheat (I actually hadn't thought about them or the game, but there is a way they can cheat), among other topics. Perhaps the most controversial notion is about what brought down crime levels in the 1980s, a time when everyone predicted crime would rise.It's an interesting idea, but Levitt doesn't provide much support, which was disappointing.

4-0 out of 5 stars Layman's LanguageAnalyses of Various Social Canards
Too often articles or books written by economists are couched in arcane verbiage and statistics.Levitt avoids this, and the result is a very interesting, though-provoking review of several social myths.

He begins by summarizing the status of crime in the mid-1990's - high, and projected to go much higher with the coming "teenager boom."Instead, it began a long, steep decline.The most common "explanations" were "roaring economy," "gun control," and "innovative policing." Levitt then goes on to summarize data that convincingly reture them all.For example, a good economy might decrease economic crimes, but why did violent crimes drop even more?Further, why didn't crime also fall during the booming '60s?As for innovative policing, Levitt reports that the declines began prior to this initiative, and that its prime contribution was through adding policeman (accounting for about 10% of the drop).Similarly he refutes the logic for crediting increased rights of citizens to carry guns, and gun buy-backs, while the drop in crack prices is credited with 15% of the drop.

Levitt then reports the results of Romania's strong anti-abortion posture in the 60s - a large contingent of resented children, many of whom became serious problems when they grew up.Finally, the "shocker" - Levitt presents various data that provide a solid case for concluding that the drop in crime was primarily due to Roe v. Wade making abortions available to lower-income women - many of whom would have had problems raising the unwanted children.

Other topics addressed by Levitt include documenting cheating associated with "high-stakes" (eg. potential job loss, raises, school closure) pupil testing (estimated at about 5% in Chicago Public Schools), documenting and explaining the lack of drug traffic profits for most of those involved (rakeoffs by those at higher levels).Another interesting and useful topic covered is how society often misplaces efforts into low-payoff efforts to protect children (eg. child-resistant packaging, flame-retardant pajamas, avoiding being seated near front-seat airbags, and keeping their children out of homes with guns), instead of the much higher-payoff of keeping children away from homes with swimming pools.

Throughout the book, Levitt carefully summarizes supporting data, while also informing readers of how similar data are often misused.His "bottom-line," so to speak, is for the reader to become more aware of the effect of incentives, and the frequent lack of factual bases for conventional thinking.

An interesting, useful two-hour read.

3-0 out of 5 stars Revelations?!only if you're the type to wear shades at night
while interesting, the subject matter of this book is not sublime, the questions are not revolutionary and the 'answers' are soooo not comprehensive. though a contribution is likely, to claim that crime went down simply because of abortion is silly. and duh swimming pools are 'more dangerous' if you look at data collected from past incidences. but you cannot claim this to be true of the inherent/accidental potential for danger of a swimming pool compared to a gun. this book seems to ignore that probability is only predictive if circumstances are equal. and that sometimes a name might carry significance beyond where it can get you in life. but perhaps that one is more than what can expected of educated white men. Still... fun reading, great cover. And I'm sure levitt's classes are more intellectually engaging than this book. ah! one more thing: drug dealers live at home because 'Gator boots, with the pimped out gucci suit/ Ain't got no job, but I stay sharp/ Can't pay my rent, cause all my money's spent/ But thats ok, cause I'm still fly/ Got a quarter tank gas in my new e-class/ But that's alright cause I'm gon' ride/ Got everything in my moma's name/ But I'm hood rich da dada dada da' - Still Fly by Big Tymers ... Read more


2. Winning
by Jack Welch, Suzy Welch
list price: $27.95
our price: $14.27
(price subject to change: see help)
Asin: 0060753943
Catlog: Book (2005-04)
Publisher: HarperBusiness
Sales Rank: 12
Average Customer Review: 3.5 out of 5 stars
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Amazon.com

If you judge books by their covers, Jack Welch's Winning certainly grabs your attention. Testimonials on the back come from none other than Warren Buffett, Bill Gates, Rudy Giuliani, and Tom Brokaw, and other praise comes from Fortune, Business Week, and Financial Times. As the legendary retired CEO of General Electric, Welch has won many friends and admirers in high places. In this latest book, he strives to show why. Winning describes the management wisdom that Welch built up through four and a half decades of work at GE, as he transformed the industrial giant from a sleepy "Old Economy" company with a market capitalization of $4 billion to a dynamic new one worth nearly half a trillion dollars.

Welch's first book, Jack: Straight from the Gut, was structured more as a conventional CEO memoir, with stories of early career adventures, deals won and lost, boardroom encounters, and Welch's process and philosophy that helped propel his success as a manager. In Winning, Welch focuses on his actual management techniques. He starts with an overview of cultural values such as candor, differentiation among employees, and inclusion of all voices in decision-making. In the second section he covers issues around one's own company or organization: the importance of hiring, firing, the people management in between, and a few other juicy topics like crisis management. From there, Welch moves into a discussion of competition, and the external factors that can influence a company's success: strategy, budgeting, and mergers and acquisitions. Welch takes a more personal turn later with a focus on individual career issues--how to find the right job, get promoted, and deal with a bad boss--and then a final section on what he calls "Tying Up Loose Ends." Those interested in the human side of great leaders will find this last section especially appealing. In it, Welch answers the most interesting questions that he's received in the last several years while traveling the globe addressing audiences of executives and business-school students. Perhaps the funniest question in this section comes at the very end, posed originally by a businessman in Frankfurt, who queried Welch on whether he thought he'd go to heaven (we won't give away the ending).

While different from the steadier stream of war stories and real-life examples of Welch's first book, Winning is a very worthwhile addition to any management bookshelf. It's not often that a CEO described as the century's best retires, and then chooses to expound on such a wide range of management topics. Also, aside from the commentary on always-relevant issues like employee performance reviews and quality control, Welch suffuses this book with his pugnacious spirit. The Massachusetts native who fought his way to the top of the world's most valuable company was in many ways the embodiment of "Winning," and this spirit alone will provide readers an enjoyable read. --Peter Han ... Read more

Reviews (63)

5-0 out of 5 stars Interesting Insight
Although it is true that the business environment in the U.S. is changing at lightning speed, this book still has a lot to offer.I can't comment so much on the business advice in this book since I work in a small school, but his advice on attitude is dead on.People often make their own hell because they have the wrong attitude.Some say they work in a bad environment and that they can't work well, but the worker himself is a big part of that environment.You would be suprised at how a little kindness or a smile will change a working environment.Offer a little extra, and don't be afraid to help out.You'll enjoy your work and life more.

2-0 out of 5 stars Insightful At Times, but Mostly Superficial
Jack Welch clearly is a legendary business leader; however, a great writer he is not. The book offers a few insights - eg. the power of corporate vision and value, budgeting and rewarding performance in the real (dynamic) world - but his book is not nearly as specific and helpful as Larry Bossidy's (Welch's former #2) "Confronting Reality," and "Execution." Sadly, the book also does not reference how Welch greatly simplified planning and accountability by getting rid of the planners, and instead focusing on fast reaction - a lesson that some firms, government and public education still need to learn.

In addition, Welch does not address most of the vast changes simplifying much of management in the last few years - even though he pioneered much of their use. The job has become primarily one of reducing costs - especially by shifting work away from Americans. This is accomplished by:

1)Maximizing outsourcing (eg. to Canada - primarily to avoid U.S. healthcare costs; to China and India - primarily to greatly reduce production labor, call-center, and design and programming costs,

2)Maximizing use of illegal immigrants within the U.S. - eg. in the meatpacking, construction, and other food-processing and food-serving areas,

3)Maximizing use of legal temporary immigrants within the U.S. - eg. Indian citizens with H-1B and L1 visas in areas such as electronics design and manufacturing, and computer programming.

4)Maximizing use of aggressive accounting - eg. capitalizing expenses, pre-booking revenues, optimistic assumptions about corporate pension fund growth, creating new entities to "hide" excess debt etc., and taking "special write-offs" wherever possible.

5)Minimizing exposure to risk of major commodity price increases - eg. large-scale futures buying of aviation fuel.

Further American worker head-count reductions are accomplished by implementing new IT systems, process improvements (eg. Six Sigma, cycle-time reductions), "rank and yank" personnel evaluations (Welch does reference this topic, but sugar-coats it to seem beneficial to all), and divesting or consolidating companies (mergers and acquisitions), divisions, functions (eg. personnel, IT, procurement), products, components, and suppliers. Cost reductions for those remaining American employees can be achieved by reducing salaries (eg. competitive contracting out "non-core" functions - defined as broadly as possible), infrastructure (eg. work-at-home, "owner-operator" truckers), health-care benefits (through increasing worker contributions) and pensions (eg. via canceling, or switching from "defined benefit" to "defined contribution" plans. And then all the preceding measures are forced through the supply chain by requesting price reductions and/or the "China price."

Finally, leveraging tax reductions, abatements, pension plan takeovers, exemptions from lawsuit liability and various regulations (eg. EPA, OSHA. zoning) and various other "freebies" from government has also become another major modern "management skill" (eg. via threatening or actually moving production and/or headquarters; promising to create new jobs, threatening lawsuits, making large campaign donations) that Welch fails to reference in "Winning."

In summary, "Winning" is somewhat interesting, but mostly superficial and irrelevant. And overall, "winning" is no longer a skill to be proud of, worth multi-million dollar payouts to CEOs, or necessarily good for America.

5-0 out of 5 stars Full of energy and a passion for results
Having read Dr Welch's earlier book "Jack: Straight from the Gut", I was eagerly awaiting the release of Winning. This book is logically split into several sections and chapters ranging from Strategy, Performance Management, Mergers and Acquisitions, Recruitment, Promotion and finally a chapter on answers to questions on China and other issues not addressed in the other chapters.

True to his style, candor is the hallmark of this book. One may not fully agree with Dr Welch on many issues, and he has not changed his opinion and conviction on some of the policies that he rigorously implemented at GE. But this book is an excellent summary in crisp and simple text, distilling his over four decades of experience in working for and leading one of the most admired companies of this planet.

Those interested in a serious discussion of management theories and looking for an approach based on data and research may be disappointed. But if one is looking for what works and what does not in reality, this book is sure to impress.

Content is one thing about books. What makes this book very different from what could have otherwise been published as a summary of concepts is the first person narrative style of the author. Every page is filled with energy, strong belief and commitment to the ideas discussed.After all this is a book based on true personal experience and not a discourse on theoretical concepts.

Dr Welch, thank you so much for this wonderful gift to next generation managers.

1-0 out of 5 stars Can You Spell Class Action
The Jack and Suzy show has fallen flat on its face. Welch's
coda, to fire 10% of the workforce every year, translates into massive age discrimination (you need "vitality" in your staff) in the workplace, and is currently the subject of a 15,000 person class action lawsuit against a major US corporation, which has the misfortune of being run by a runner-up in the succession sweepstakes "won" by Jeff Immelt. Ironically, the CEO of this company was 51 years old at the time of Welch's retirement, and was probably passed over for the top job because Immelt was 44. The abused become the abusers.

1-0 out of 5 stars WARNING!
I have no doubt that the book version is excellent. I have no doubt that the message is great, but the audio cd version of this book sucks. Jack Welch reads it so slow that it sounds like he is reading it to a group of first graders who don't speak english. I wish I hadn't opened the package because I would love to return the cds. I might as well have thrown the money in the waste basket.


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3. Managerial Accounting, 10th Edition
by Ray H. Garrison, Eric W., Phd Noreen
list price: $138.45
our price: $129.75
(price subject to change: see help)
Asin: 0072528788
Catlog: Book (2002-02-07)
Publisher: Irwin/McGraw-Hill
Sales Rank: 4180
Average Customer Review: 3.8 out of 5 stars
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Book Description

Garrison/Noreen has been- and still is- the market-leading text in managerial accounting, having educated close to 2 million students since its inception. In short, Garrison is the Guide in Managerial Accounting.The lighthouse on the cover symbolizes that for this difficult course, Garrison's comprehensive but manageable coverage, author-written supplements, and peerless end-of-chapter material makes it a safe and dependable choice for instructors and students alike. The loyalty and following it has achieved is due to the authors unwavering commitment to three simple principles: relevance, balance, and clarity.

  • Relevance- Every effort has been made to help students relate the concepts in this book to decisions made by working managers. The Managerial Accounting in Action segments within the chapters help students apply concepts to real world problems.
  • Balance- Garrison mixes its coverage to include a variety of both service and manufacturing organizations- this includes new coverage of e-commerce and e-tailers. Service examples have been expanded in this new edition and these are marked with a S icon in the margins.
  • Clarity- The entire supplements package has been written by the author team to insure that students and professors will work with clear, well-written supplements that employ consistent terminology.
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Reviews (10)

5-0 out of 5 stars Managerial Accounting, 9th edition
This is an outstanding book, which covers complex topics on a very friendly manner. Maybe for some readers this book may seem hard to understand, so I strongly recommend everybody to think over the necessity of studying managerial accounting. For me as a person who works with internal finance and who makes prompt decisions upon raw timely data, the book was a relief. It covers such immensely important topics as break-even, leverage, cost behavior and structure, and so forth. One suggestion, do not learn everything by heart, it's useless. You never learn everything in managerial accounting. Use the book as a reference for your everyday needs. Good luck.

5-0 out of 5 stars good accounting book
not a big fan of accounting, but i must admit, this is a really good textbook. anytime i got lost in my classes or lecture, this book explains things in a very clear and organized way to help you better understand. the problems are long but extremely helpful in getting a handle on the methods. the real world examples they use in the text also adds to whatever concept you're learning. i couldn't imagine a better managerial accounting book at the moment. so 5 stars. yup. i'm so glad i'm done with this course...

1-0 out of 5 stars Not for the novice
What I do not understand about these accounting textbooks is that they give all this wonderful case studies and examples, but when it comes to mba exam times we are faced with far more difficult questions that require prompt and correct answers. This book is so long winded and goes on about topics that are irrelevant. Hope this is not part of your MBA course, We need examples with solutions applicable to examination guidelines...

5-0 out of 5 stars Managerial Accounting, 10th Edition
Garrison/Noreen has been and is still the leading text in managerial accounting, having educated close to 2 million students since its begining. In short, Garrison is the Guide in Managerial Accounting. The lighthouse on the cover symbolizes that for this difficult course, Garrisons comprehensive but manageable coverage, author-written supplements, and peerless end-of-chapter material makes it a safe and dependable choice for instructors and students alike. The loyalty and following it has achieved is due to the authors unwavering commitment to three simple principles: relevance, balance, and clarity. Relevance- Every effort has been made to help students relate the concepts in this book to decisions made by working managers. The Managerial Accounting in Action segments within the chapters help students apply concepts to real world problems. Balance- Garrison mixes its coverage to include a variety of both service and manufacturing organizations- this includes new coverage of e-commerce and e-tailers. Service examples have been expanded in this new edition and these are marked with a S icon in the margins. Clarity- The entire supplements package has been written by the author team to insure that students and professors will work with clear, well-written supplements that employ consistent terminology.

5-0 out of 5 stars Great guide for Cost / Managerial Accountants
This book is great for Cost / Managerial Accountants as well as new comers to the field of cost accounting. I read this book as part of MBA curriculum and loved every bit, even though I do not have an accounting background. ... Read more


4. Execution: The Discipline of Getting Things Done
by Larry Bossidy, Ram Charan, Charles Burck
list price: $27.50
our price: $18.15
(price subject to change: see help)
Asin: 0609610570
Catlog: Book (2002-06-15)
Publisher: Crown Business
Sales Rank: 256
Average Customer Review: 3.38 out of 5 stars
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Disciplines like strategy, leadership development, and innovation are the sexier aspects of being at the helm of a successful business; actually getting things done never seems quite as glamorous. But as Larry Bossidy and Ram Charan demonstrate in Execution, the ultimate difference between a company and its competitor is, in fact, the ability to execute.

Execution is "the missing link between aspirations and results," and as such, making it happen is the business leader's most important job. While failure in today's business environment is often attributed to other causes, Bossidy and Charan argue that the biggest obstacle to success is the absence of execution. They point out that without execution, breakthrough thinking on managing change breaks down, and they emphasize the fact that execution is a discipline to learn, not merely the tactical side of business. Supporting this with stories of the "execution difference" being won (EDS) and lost (Xerox and Lucent), the authors describe the building blocks--leaders with the right behaviors, a culture that rewards execution, and a reliable system for having the right people in the right jobs--that need to be in place to manage the three core business processes of people, strategy, and operations. Both Bossidy, CEO of Honeywell International, Inc., and Charan, advisor to corporate executives and author of such books as What the CEO Wants You to Know and Boards That Work, present experience-tested insight into how the smooth linking of these three processes can differentiate one company from the rest. Developing the discipline of execution isn't made out to be simple, nor is this book a quick, easy read. Bossidy and Charan do, however, offer good advice on a neglected topic, making Execution a smart business leader's guide to enacting success rather than permitting demise. --S. Ketchum ... Read more

Reviews (126)

5-0 out of 5 stars Execute optimally!
This book describe a necessary leadership behavior in the Execution paradigm -- Insist on realism. As thinking is the basis of action, this concept requires more exploration and explanation. Prior to the introduction of Optimal Thinking into the corporate world, the pervasive motto was Think Positive. Optimism promotes persistence, but it is a poor strategy when the cost of failure or probability of failure are high. With the current integration of Optimal Thinking into leading corporations, the transformation from AnyCorp (consisting of any thinkers) to Opticorp (consisting of Optimal Thinkers) empowers the corporate culture to practice optimal realism. Optimal Thinkers accept what is out of their control, and optimize what is within their control. Using Optimal Thinking to ask questions like, What is within my/our control here? What are my/our options here? What is the worst event scenario? What is our optimal contingency plan? What is in our best interest? What is our highest priority? What are the best actions we can take to achieve it? What is the best thing you/we can do under the circumstances? empowers us to set clear priorities, and take the most constructive actions to follow through -- essential for optimal leadership and optimized execution. Execution-driven leaders who thrive on accountability and reward performance, must select the right people for the right jobs. This is achieved with Optimal Thinking. Read these two books, get your key people to read them too, and you will OPTIMIZE productivity.

4-0 out of 5 stars Leadership for the real world
Reading "Execution" and pondering its theses is a lot like listening to your mother telling you to eat your broccoli: There are other things you'd rather have, but in your heart you know it's the right thing. Much of "Execution" is plain old common sense; to move a business forward, everyone from the CEO downward needs to work to make things happen.

A refreshing departure from the fuzzy style of most leadership books, "Execution" is invaluable for up-and-coming business leaders of all stripes, though its focus is primarily senior management in very large organizations. Some readers will find that Bossidy and Charan spend a lot of time re-stating the obvious. For every "ah-ha!" moment this book presents, there are at least two "well, duh!" moments. But in light of many of the problems facing businesses today, the obvious bears repeating.

Others will find that "Execution" barely scratces the surface of a highly complex series of topics, and will want a greater diversity of business cases. Much time is spent fawning over Jack Welch at the expense of other, equally deserving business leaders. To that end, a sequel or a companion workbook would be helpful. But for getting managers thinking about their jobs in a new and beneficial light, "Execution" accomplishies its goal admirably. Much like broccoli!

5-0 out of 5 stars The book that Jack should have written.
This is perhaps one of the best business books I have ever read. Unlike many books which use extensive academia and complex formulas which rarely see the light of day or work well outside of a controlled environment, this book is simple. That said this simplicity can be a bit deceiving. When I worked for GE, as did Bossidy and Jack Welch, the concepts which turned that business into a global leader in industry were remarkably simple. It wasn't the simplicity of the ideas, but rather the ability to get a hundred thousand people executing flawlessly on them that makes the difference.

In the book Bossidy describes how he personally would ensure execution occurs within his businesses. Start with the right people. Too many times we assume people are merely interchangeable cogs, but great business leaders who get results know differently. Chapter 5 discusses the responsibility and focus required to ensure the right people are in the right jobs. Even as a CEO he spent up to 40% of his time on developing and hiring the right people.

Another interesting aspect is the ability to speak directly and level set expectations and have a firm grasp on reality, regardless of how painful that reality may be at the time. Throughout the book is example after example that illustrates the value of direct conversation and clear feedback and communication. As you read the book, look for not only the content of what is discussed, but how it is discussed. Nearly always the method is to truly listen and engage people in a dialog which will set expectations, and ensure misunderstandings or mixed messages are limited. This allows people to focus on what needs to be done instead of being distracted with politics and other non value added issues.

While some may see the content as too simplistic, those same people are usually unable to deliver results in the same manner as Bossidy did at GE, or Honeywell. The value of this book is both in content and style.

The book itself is never dry, is easy to read, flows smoothly in conversational format, and is highly engaging. Highly recommended to anyone in a business situation who wants to improve execution and results.

2-0 out of 5 stars Standard business consulting verbiage
I was hoping that this was a down-to-earth book with interesting and useful ideas like Built to Last or No Excuses Management. Alas, it's just a standard, boring, fluffy business book filled with many more words that are called for. It might be worth reading if you're stuck on an airplane with it.

5-0 out of 5 stars A must for serious business officers
The principles of the book helped us move our stock from $1 to $6 in 2 years. I not only like the book, I now use it as a tool for my consulting business. It helps focusing on the essential and provides a template for structuring a business for success. I believe that it can be adapted to any venture.

I recommend it because of its simplicity and connection to reality. If you have managed operations, you will appreciate this down-to-earth layout of how to steadily drive your business or evaluate another business. Use that approach and you are above 99% of the business crowd out there. I am grateful. ... Read more


5. Fish! A Remarkable Way to Boost Morale and Improve Results
by Stephen C. Lundin, Harry Paul, John Christensen
list price: $19.95
our price: $13.96
(price subject to change: see help)
Asin: 0786866020
Catlog: Book (2000-03-08)
Publisher: Hyperion
Sales Rank: 966
Average Customer Review: 3.61 out of 5 stars
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Here's another management parable that draws its lesson from an unlikely source--this time it's the fun-loving fishmongers at Seattle's Pike Place Market. In Fish! the heroine, Mary Jane Ramirez, recently widowed and mother of two, is asked to engineer a turnaround of her company's troubled operations department, a group that authors Stephen Lundin, Harry Paul, and John Christensen describe as a "toxic energy dump." Most reasonable heads would cut their losses and move on. Why bother with this bunch of losers? But the authors don't make it so easy for Mary Jane. Instead, she's left to sort out this mess with the help of head fishmonger Lonnie. Based on a bestselling corporate education video, Fish! aims to help employees find their way to a fun and happy workplace. While some may find the story line and prescriptions--such as "Choose Your Attitude," "Make Their Day," and "Be Present"--downright corny, others will find a good dose of worthwhile motivational management techniques. If you loved Who Moved My Cheese? then you'll find much to like here. And don't worry about Mary Jane and kids. Fish! has a happy ending for everyone. --Harry C. Edwards ... Read more

Reviews (161)

2-0 out of 5 stars Motivation ?
FISH! is he story of a woman searching for a way to revitalize her workgroup and in the process save her job. The solution she finds comes from the unlikely place of the local fish market. By listening to the stories of one of the market's clerks our heroine is able to take back to her own problem four basic tenets for success. She meets her staff at the corporate "toxic waste dump" and is able to convert them to a person from a group of dispirited losers into the best team in the company.

The 112 pages of this book read very quickly and the ideas in the book are quicker still. They are basic and they certainly are sound ideas for motivating people. However, I think that the parable of Mary-Jane and her dysfunctional team was far too simplistic to stand up to real world application and that is a serious detriment to the book. Once the lead is converted she meets with her team who, after one negative comment, begin to embrace the ideas wholeheartedly. Where are the perpetual whiners ? Where are the "We have always done it this way" complaints. How about that perennial favorite "It isn't our fault" ? And best of all - The sullen non-complainers who will agree to anything to get the meeting over with but resist any real change ? I am not trying to be a spoil-sport here but these are serious obstacles to the kinds of change that this book tries to implement. I think that this book is either much too long to explain what the four ideas are (and they are good), or it is much too short to actually serve as any kind of an implementation tool.

It is also a poorly written story. Rather than as a parable of one woman's self discovery, I would much rather have seen it as a non-fiction management book with the story of Mary-Jane interjected as an example. As written it is not a good manual nor is it a helpful example.

5-0 out of 5 stars A Fish Story That's Real & Inspirational
What does a "Toxic Energy Dump" and throwing fish have to do with life, especially performance in the workplace? A great deal according to the authors of The Fish.

In this parable you learn very quickly and easily how to turn around a "toxic" environment. Although the solutions may sound simple and obvious, they remind us - that regardless of our position in an organization, it's a great thing to find enjoyment and satisfaction in our ordinary day-to-day work lives. The writers provide simple descriptions of what attitude and fun can do to turn around the "toxic energy dump" in the workplace. The fable and principles show you how to bring hope and excitement to the people who perform the "back room" functions.

This book is a quick read, with principles that are easy to grasp and apply. Laughter and fun are great bridge builders between people - I encourage you to try The Fish and see how these principles are used to build bridges not only at a renowned fish market in Seattle, but between people within a back room department and other departments.

1-0 out of 5 stars Always Smell Your Fish Before You Buy
This book was given to me as part of a Fish seminar conducted by my company. The book must be addressed on three different levels: as a story, as a philosophy, and as a business book. The story is about a woman who takes over a failing department in her company, finds the inmates are running the asylum, learns some pearls of wisdom from some local fishmongers, teaches the employees the philosophy, and ends up with a successful department. The preceding explanation is only slightly shorter than the book itself, which contains so much white-space that it could easily be halved, and repeats so often that it could easily be halved again. As bad as the story and writing are, the philosophy underlying the Fish idea is even worse. It is essentially a hedonistic philosophy - that what employees really need to perform well is enough fun at work. The problem is that all jobs and careers involve a certain amount of tedium. Everone must "pay their dues." Too often the people complaining the loudest are those that refuse to deal with tedium as a fact of life. As a business book it fails as so many business books do because the ultimate goal of the book is not to attract a reader, but to convince corporations to buy a whole suite of products and services: the books, videotapes, fun fish things, decorations. Avoid this book, read Drucker instead.

3-0 out of 5 stars Would rather be fishing
This book reminded me of a story about cheese. The ideas make sense, but the story is childish and doesn't provide an action plan. I recommend reading Rat Race Relaxer: Your Potential & The Maze of Life instead.

1-0 out of 5 stars Insipid Garbage
I was unfortunate enough to have been made to read this utter, banal trash. This 'book' is yet another in the endless deluge of 'management' aids. Being a manager myself I was extremely disappointed as this book offers no new insight or any hints to great management secrets. Once one gets past the countelss pages of fluff, the underlying moral is simple...your job is what you make of it. If you have a positive attitude and outlook, your job will be enjoyable. If you think your job is boring and menial then it will be just that. These are basic common sense ideals that any capable manager should already be instilling on its employees. If you are a manager and are unfamiliar with these concepts then you are obviously either ill-trained or completely inexperienced and should not be a manager in the first place.
My true rating would be NO STARS, but the lowest possible was one star. ... Read more


6. Financial Management : Theory and Practice with Thomson ONE (Harcourt College Publishers Series in Finance)
by Eugene F. Brigham, Michael C. Ehrhardt
list price: $124.95
our price: $124.95
(price subject to change: see help)
Asin: 0324259689
Catlog: Book (2004-03-12)
Publisher: South-Western College Pub
Sales Rank: 4069
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Book Description

This text remains the only text in the market that presents a balance of financial theory and applications.The authors maintain the same four goals as with the first edition: helping learners to make good financial decisions, providing a solid text for the introductory MBA course, motivating learners by demonstrating finance is relevant and interesting, and presenting the material clearly. ... Read more


7. Options, Futures, and Other Derivatives (5th Edition)
by John C. Hull
list price: $148.00
our price: $148.00
(price subject to change: see help)
Asin: 0130090565
Catlog: Book (2002-07-03)
Publisher: Prentice Hall
Sales Rank: 4638
Average Customer Review: 4.36 out of 5 stars
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Reviews (44)

3-0 out of 5 stars This bible contains errors
First, my review refers to the 1997 3rd edition.

Since this book is regarded as the bible of derivatives (it was also my first introduction) I will leave it to others to praise it and concentrate instead on what's wrong with it. First and foremost, one cannot learn how correctly to formulate solutions to stochastic differential equations from this text: eqns. (10.7,8), e.g., are not correct for arbitrary returns but are valid only as approxmations for small returns (Hull leads the reader to believe the opposite). The problem is that Ito's lemma is only stated, not proven, and it's the proof that shows one how to formulate correctly the stochastic integral equations that Hull calls 'stochastic difference equations'. When volatility depends on returns and/or time, then the errors made from following Hull's oversimplified treatment become serious.

My first impression of Baxter & Rennie's 'Financial Calculus' was that it was unnecessary and a waste of money. My opinion reversed completely after realizing (under prodding by a physics colleague who's an expert on sde's) how badly Hull's approach to sde's really is. Also, the systematic derivation of Black-Scholes from the assumption of a replicating, self-financing strategy in B&R is very nice. As Feynman said, we don't really understand a result until we can derive it from many different viewpoints. The method is not really different in principle from the standard short derivation given in Hull, but it does provide a nice, clear example of what is meant by replication and self-financing in the terminology of Brownian motion/sde's.

5-0 out of 5 stars Probably the best for practitioners; useful for theory
This book is a solid introduction to pricing derivatives and explains in lucid detail all the techniques you need to get up and running with numerical valuation. It is aimed, I would say, at advanced MBA students and practitioners on the job already. That is to say, Hull doesn't spend too much time on theory (for instance, his explanation of HJM summarizes several of their papers and a number of preludes into a few paragraphs).

I would also say that the more theory-oriented reader would benefit from reading Hull. It provides a fresh picture, distinct from the essential theoretical foundations of Merton, Duffie, Campbell, and Cochrane. Thus, to learn CAPM, state prices, or portfolio choice, look elsewhere; to learn how to price derivatives in practice, this is your best bet.

5-0 out of 5 stars Very useful manual for practitioners
This is a great manual for market practitioners. It does not use detailed math, does not go into issues of corporate finance. But it is very easy to follow and it is "complete". More than that, the book is to the point and very clear. Market professionals will find the examples spread around the book very useful for their daily work. The surprising new book by Nefci which I just got, but did not have time to study in detail, seem to provide all the missing links.

I had used an earlier edition of Hull, and it appears that John Hull adds all the relevant material needed for market finance with each new edition. In fact I have purchased several books on Mathematical Finance and Derivatives but few of them remain on my desk for future consultation.

5-0 out of 5 stars One of the great foundation texts in finance(******) 6 stars
I am a huge fan of this book. The fourth edition was the single most influential text in my study for my MBA. It opened new kinds of thinking for me and helped me understand the intuitions and they methods for valuing the various kinds of derivatives. While the language is not simple, it is not arcane. Some complain that the mathematics are not rigorous. So what? There are such books on the market and are suitable for those that want them. This is the standard book for thousands of MBAs who need a solid foundation, but do not need to be able to higher math to understand how a binomial tree works or to even create one my hand. Certainly, it is helpful to understand the math as deeply as you can. However, the reality is that most of the time practitioners use pre-made tools to run their Monte Carlo simulations rather than programming from scratch.

There are several new chapters on very helpful and interesting topics (using futures for hedging, numerical procedures, swaps, credit risk, real options, insurance, derivative crises, and more). Some of this is new and some adapted from previous editions. Other material has been rewritten and clarified.

DerivaGem 1.5 is included with the book, but a URL is provided to get the latest version from Prof. Hull's website.

This is a terrific book and I consider it one of the most valuable on my shelf of business texts. It is one I would never want to be without and one of the few I am willing to keep up with the new editions. While no book is perfect for every use in every situation, this is one of the great foundation texts.

5-0 out of 5 stars Simply the Best!
This is the bible of options and futures markets. It is very well written, clear, and relatively easy to understand. However, you have to read it carefully as it minces its words. Every sentence is packed with information and is important. You may find 'easier' books, but they will not go the distance. So, save your money and get the best of them all. Risk Magazine lists this book as #4 among most widely cited papers/books between 1988 and 2003. No surprise there! ... Read more


8. Marketing Management (12th Edition) (Marketing Management)
by Philip Kotler, Kevin Lane Keller
list price: $140.00
our price: $140.00
(price subject to change: see help)
Asin: 0131457578
Catlog: Book (2005-03-01)
Publisher: Prentice Hall
Sales Rank: 7144
Average Customer Review: 3.0 out of 5 stars
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Reviews (1)

3-0 out of 5 stars Perhaps I don't get it...
True, previous acclaimed editions of this book have been used in MBA level courses on marketing, etc., etc.

However, I read through this book and I noticed the relative absence of *practical content*. Tons of theory, though: 8 reasons for this, 12 reasons for that, but not enough on how to directly apply the principles to the real world.

I think this book should be recommended for academics, people seeking advanced degrees in marketing. Those who are already in business, like me, might have a hard time extracting practical advice from it.

... Read more


9. Marketing Management
by Philip Kotler
list price: $135.00
our price: $135.00
(price subject to change: see help)
Asin: 0130336297
Catlog: Book (2002-05)
Publisher: Prentice Hall
Sales Rank: 2674
Average Customer Review: 4.21 out of 5 stars
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Book Description

This worldwide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action.Coverage includes a focus on customer relationship management, partner relationship management, the Internet and its effects and uses, brand building and brand asset management, alternative go-to-market channels, and marketing around the globe. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales forceFor marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing-along with the opportunities and needs of the marketplace in the years ahead. ... Read more

Reviews (34)

4-0 out of 5 stars The "Bible" of Marketing
Phillip Kotler's Marketing Management is the the classic MBA marketing text. It's comprehensive and encyclopedic--that means its not an easy read. Kotler's writing style could be described as a list of lists. Each topic is parsed into its elements and he then recites all possible attributes.

The book has an enormous market share, which means it comes with every possible ancilliary product (for instructors who adopt the book) such as videos and power points. Because Prentice Hall sells so many of this book, they can afford to issue new editions on an accelerated, two-year cycle. The good news from this is it allows them to move with the times (in this edition, they've eliminated all the trivial "Did you know ...?" sidebars that detracted from the seriousness of the last "Millennial Edition." The bad news (from a student point of view) is that you may be forced to buy new, because used copies won't be correct.

However, this is one book that you'll want to keep on your professional library shelves--it's as much a reference as a text. All other marketing texts either derive from Kotler or distance themselves from this book, so you might as well go to the source.

4-0 out of 5 stars IT RAMIFIED EVERY ASPECT OF MARKETING
Using a variety of case-study analyses, this "Marketing Management" elaborated on the principal concepts of 21st Century marketing. Post-graduate students, as well as practising professionals will find it useful. Its specialized chapters did their best in ramifying every aspect of marketing. Information is everywhere; although that its versatility led to the boring repetition of strategies.
This book is simple and well-written. It is very good; but in comparison, the "Principles of Marketing", which is cheaper and comes with an attached CD-ROM, (and was written by Gary Armstrong and this same Philip Kotler) offers much more for less money.

5-0 out of 5 stars Marketing Management
The eleventh edition of this bestselling marketing management text reflects the recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all other functions of the business.

5-0 out of 5 stars For teaching
Generally useful and apply to real life situation

3-0 out of 5 stars Broad Focus
Kotler is a name synonomous with marketing. I have several of his books and have enjoyed them very much. It is a broad focus though. It doesn't dig very deep into specific industries of course. If you happen to be looking for restaurant marketing specific book recommendations, there are several at the Quantified Marketing Group website at www.quantifiedmarketing.com. We have several complimentary restaurant marketing resources and book recommendations there. ... Read more


10. PMP Exam Prep (4th Edition)
by Rita Mulcahy
list price: $89.00
our price: $56.07
(price subject to change: see help)
Asin: 0971164738
Catlog: Book (2002-10-01)
Publisher: Rmc Pubns Inc
Sales Rank: 2024
Average Customer Review: 4.32 out of 5 stars
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Book Description

Learn More. Study Less.

The 4th Edition of the PMP Exam Prep is a Course in a Book and is used in 43 countries to help project managers pass PMI's PMP Exam. It contains not only sample exams but detailed review materials, games and exercises based on accelerated learning theory and insider tips. PMP Exam Prep was developed to help you learn more and study less - up to 70% less than using conventional study guides. It contains information about core concepts of project management, information on the PMP exam that is not in the PMBOK and helps you understand how the PMP exam is constructed.

The 4th edition has over 100 pages more than the 3rd edition, 300 changes and much more information about the new area of professional responsibility. It focuses on the areas of the PMP exam where students score the lowest and contains tips about how to study and what to study. ... Read more

Reviews (78)

5-0 out of 5 stars PMP Exam Prep
I used this book along with the PMBOK as my primary study references. I found the following to be true concerning this text:

1) Great Layout: Each section is layed out according to the PMBOK's organization. This greatly assists the reader when referring from area to area.

2) Solid Information: Rita provides information you need to know to be a solid Project Manager. In addition, she provides enough information to the level of granularity needed to pass the test. A key diagram I felt very helpful is her overview of the steps (in order) needed to go through the Project Lifecycle from Initiating to Closing. And at times, she lets you smile as you read :-).

3) Practice Tests: I concur with a previous reader. The questions are more difficult in Rita's books than they are on the actual test. However, Rita's questions make you think through the process and promote a deeper level of understanding that is needed to answer the "simpler" questions on the PMP test.

The only drawback of Rita's books are the lack of additional questions. A CD is provided that is sold seperately (Fast Track). I would have preferred a few more questions that the 24 demo questions for the price of the book.

The bottom line--I passed the test. My recommendation. Read the PMBOK and understand inputs, tools, outputs, and flow. Buy Rita's book to greatly enhance understanding. Then buy another book with additional practice questions as well.

4-0 out of 5 stars Surprisingly effective!
First things first, I passed the PMP certification exam! I did not take any classes or workshops, I relied exclusively on the PMBOK, the 'PMP Exam Prep' by Rita Mulcahy, her practice CD, and the thick and not-so-effective 'Project management - a systems approach to planning, scheduling, and controlling' by Harold Kernzer. I have to admit that when I first received the pricey 'Exam Prep' I was disappointed by its format (amateurish) and what seems to be, at the time, shallow content. I also felt that the sample questions were scarce and essentially designed to lure you into buying the practice CD. However as I started to study for the PMP exam I felt that the book was very effective and a much needed complement to the PMBOK. It went straight to the point, told you what was important to memorize and what was not, and gave you tricks. It rapidly became my 'cliff notes' for the PMBOK and was instrumental in helping me pass the exam. Bottom line it found that the book was surprisingly effective and despite its high price tag, it ended up being worth every penny. I would stronly recommend it to anyone who is preparing for the PMP exam.

4-0 out of 5 stars Good book but not complete!
A good project manager will take a balanced view of IT, learn the business and gain mastery of software development disciplines. Would recommend that project managers also consider reading books on enterprise architecture.

2-0 out of 5 stars Highly overrated
This book does present some material well. But it is more of an advertising teaser so you'll buy the whole kaboodle paying several hundred dollars. Or worse you'll be motivated to take her course paying thousands of dollars.
PMP exam prep has definitely been a growing industry. The certification is by itself overly hyped up. Sometimes it all seems like a scam. One can pass PMP by just reading a bunch of prep books. Just because someone is a PMP doesn't mean a squat.

3-0 out of 5 stars overhyped
This is a good list but far overpriced considering the alternatives. Try Phillips! ... Read more


11. Management Information Systems, Eighth Edition
by Kenneth C. Laudon, Jane P. Laudon
list price: $130.00
our price: $130.00
(price subject to change: see help)
Asin: 0131014986
Catlog: Book (2003-02-20)
Publisher: Prentice Hall
Sales Rank: 4765
Average Customer Review: 3.19 out of 5 stars
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Book Description

Information systems knowledge is essential for creating competitive firms, managing global corporations, and providing useful products and services to customers. This book introduces management information systems that readers will find vital to their professional success.Emphasizes the digital integration of the firm through enterprise applications (management of the supply chain, customer relationships, enterprise systems, and knowledge). Offers vivid examples, engaging and interactive exercises, and the most up-to-date information to illustrate the impact of information technology on business. Highlights new applications and technologies to digitally enable business processes for electronic business and electronic commerce—i.e., what will improve firms' relationships with customers and create additional value.Provides new Running Case on Laudon Web site and accompanying CD-ROM; examines a fictitious company called Dirt Bikes USA, with each text chapter containing a project requiring readers to use application software, Web tools, or analytical skills to solve a problem the company has encountered.An indispensable reference for managers and executives who wish to integrate or update MIS in their organizations. ... Read more

Reviews (16)

3-0 out of 5 stars Not sufficient for the DANTES MIS test
The recommended reading list for the DANTES management information systems test listed "Management Information Systems: Organization and Technology by Kenneth and Jane Laudon" current edition. [Although this particular book's title is "Management Information Systems: organization and technology in the networked Enterprise"]

This one appeared to be the latest book that Kenneth and Jane Laudon had available.

The content was okay, but not sufficient to pass the DANTES MIS test. I had to supplement my studying with the MIS book by James A. O'Brien. If you are looking for a textbook to use for passing the DANTES MIS test, use the James A. O'Brien book.

The layout of the book is VERY distracting. Not an easy read. Not smooth flowing due to the hideous layout. The book's graphics designer probably thinks it's a work of art. But then they probably only had to "look" at it, not actually TRY to read it!

2-0 out of 5 stars Writers must know the technology
While studying for MBA, my course teacher suggested this book as text. After reading this book, I could not undertsnad why the book is still in market? It has so many technical mistakes. I am mentioning one here.
The authors described "Star Topology" as: consists of a central computer connected to a number of smaller computers or terminals. Anybody having basic knowledge on computer networking will disagree with this definition. Actually the computers are connected to a hub or switch, not to a computer, and the computers need not to be 'smaller'.
The definition of other network topologies are also flawed. At the end of section 'The Ring Network' the authors commented that: Both ring and bus topologies are used in local area networks (LANs)... Probably they want to say that Star topology is not used in LAN, but the fact is that most of LANs in today's world use Star topology.

1-0 out of 5 stars The book is not intuitive
I am a computer programmer and had to use this book as a requirement for CIS class for my MBA degree. In my class I did not meet a single person who liked the book or found it satisfactory. I don't claim that I know everything about MIS. But the terms I knew are not explained well in the book. And it is very hard to understand terms I did not know. To illustrate my point, here is book's definition of the term 'hypertext markup language (html)' - "Page description language for creating Web pages and other hypermedia documents." In my opinion you don't explain word 'hypertext' with 'hypermedia'. "Page description language for creating Web pages" doesn't sound intuitive either. Most of the definitions sound like that. The only positive thing was that Book Store gave me 50% of the book price back when I returned it.

4-0 out of 5 stars Case Study, How Can I get the answer?
Hi, everybody!!!

This book is the one, don't doubt it. Well, anybody know where i can get information about the cases studies, i would like compare my answers with a credible source.

Well, thanks a lot.

5-0 out of 5 stars Managers, Sales Rep.'s, MBA-students.... this is a must have
The emphasis of this book is how organizational change is required to implement an information system. At this point, we have all been involved in new implementations or updates to existing implementation. This book addresses logical approaches to managing the organization during these changes.

This book is **not** for techical administrators; however, it is an ideal resource for the non-technical manager who oversees a technical team, a technical business, or who wants to see the business grow to the Internet or use EDI type processes.

Because it uses current cases to introduce concepts about networking, it would be ideal for a graduate business program.

Because it is well written and clearly defines the key elements of networking, it would be a great desk reference for any business oriented manager or sales rep. ... Read more


12. Economics
by Campbell R. McConnell, Stanley L. Brue
list price: $136.00
our price: $112.75
(price subject to change: see help)
Asin: 0072340363
Catlog: Book (2001-10-15)
Publisher: McGraw-Hill
Sales Rank: 17861
Average Customer Review: 4.12 out of 5 stars
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Book Description

McConnell-Brue's Economics 15e is the best-selling textbook and has been teaching students in a clear, unbiased way for 40 years. The 14th edition grew market share because of its clear and careful treatment of principles of economics concepts, its balanced coverage, and its patient explanations.More students have learned their principles of Economics from McConnell-Brue than any other text--12 million of them.The 15th edition is a substantial revision that delivers a tighter, modern, Internet-savvy book. ... Read more

Reviews (8)

5-0 out of 5 stars Excellent Book!
I am pursuing an MBA. I had no economics background, however I found this book to be easy to read, very well structured and most of all, you can find the actual applications of Economics. I highly recommend this book over Economics from Samuelson, he's a brilliant economist but he clearly doesn't explain as good. If you are going to buy only one book of economics, I recommend this one.

5-0 out of 5 stars Great Book!
I used this textbook in an advanced placement Macroeconomics course. Believe me the textbook itself is more interesting than the class. The text provides well detailed explainations of concepts and even provides a comprehensive glossary for those who might find the language alittle to difficult to understand. An overall great book, I've read other economics texts and this one is absolutely stellar in comparison.

5-0 out of 5 stars Very good tool !!!
I don't study Economy, but I found that this book is easily understandable for those that have at least some notions on the subject. I liked it, because it includes the main themes on which everybody should know at least something, and it is quite entertaining (for a book on this subject).

Also, at the end of each chapter the authors include some questions that help you to understand it better. There is also a web link that provides you with the answers to those questions (so, if you are like me, and want to be sure you answered correctly, you have the opportunity to find out).

Anyway, I highly recommend this book: it is a thoroughly good introduction to economy!!!!. And last, but not least, it is also of good help in exams, because some basic questions have a tendency to be repeated, and with this book: you have the answers!!!).

3-0 out of 5 stars Not bad.
This definately wasn't written for the layperson, but for the college level reader/student.

Overall, the book wasn't that bad. However, there were some instances where it just seem to drag on and on, which was a tad annoying. I think the authors could've written some things in a better way to make it more understandable.

Although Economics isn't necessarily an easy subject, this book is considered authoritative in the feild of macro/microeconomics. The authors should've definately made it a little more easier to understand.

Thank you.

4-0 out of 5 stars Good, in fact very good
As an MBA (with a fair subject background)interested in applied economics I found this to be an impressive piece of writing. The real world examples and colloquial expression can only comfort a reader intimidated by this very complex and volumnous discipline. I was rather srprised to see some of the reviews calling this a very difficult-to-comprehend text. In my opinion even someone relatively new to economics will find his knowledge stacking up as he progresses through the text. Given that the sequencing is not classic with micro followed by macro, I feal the authors have done a good job of going against the conventional and merging the potent interrelationships of these two basic areas-after all one evolves into the other. Also the web-based material was also more than helpful. Finally a book in its fifteenth edition, read over 40 odd years better be good. ... Read more


13. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
by W. Chan Kim, Renée Mauborgne
list price: $27.95
our price: $18.45
(price subject to change: see help)
Asin: 1591396190
Catlog: Book (2005-01-25)
Publisher: Harvard Business School Press
Sales Rank: 35883
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Book Description

Winning by Not Competing: A Fresh Approach to Strategy

Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way to create profitable growth in the future.

In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renée Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans": untapped new market spaces ripe for growth. Such strategic moves-which the authors call "value innovation"- create powerful leaps in value that often render rivals obsolete for more than a decade.

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans. A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future.

W. Chan Kim is the Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD. Renée Mauborgne is the INSEAD Distinguished Fellow and Professor of Strategy and Management.

... Read more


14. West Federal Taxation 2005 : Individual Income Taxes
by William H. Hoffman, James E. Smith, Eugene Willis
list price: $134.95
(price subject to change: see help)
Asin: 0324207522
Catlog: Book (2004-04-12)
Publisher: South-Western College/West
Sales Rank: 11110
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Book Description

West Federal Taxation: Individual Income Taxes, 2005 Edition continues to set the standard in introductory tax. Its Authors and editors stay on top of trends in both tax law and tax education, as a result, the 2005 Edition is thoroughly up-to-date, current in its thinking, and pedagogically advanced! No other text is as effective at helping users master the ever-changing Individual Tax Code. It provides accessible, comprehensive, and authoritative coverage of the relevant tax Code and regulations as they pertain to the individual taxpayer, as well as coverage of all major developments in federal taxation.It also adheres to the recommendations of the Accounting Education Change Commission (AECC) and the American Institute of Certified Public Accountants (AICPA). Visit the Product Website @ http://wft.swlearning.com ... Read more


15. The One Thing You Need to Know : ... About Great Managing, Great Leading, and Sustained Individual Success
by Marcus Buckingham
list price: $29.95
our price: $20.37
(price subject to change: see help)
Asin: 0743261658
Catlog: Book (2005-03-08)
Publisher: Free Press
Sales Rank: 456
Average Customer Review: 4.5 out of 5 stars
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Amazon.com

As a social science researcher and an esteemed business consultant, Marcus Buckingham (First, Break All the Rules and Now, Discover Your Strengths) has spent considerable time studying the big picture. This wide-angle approach led him to an unexpectedly narrow conclusion: There is a core concept to even the most complex topic. What he has discovered in The One Thing You Need to Know is that single "controlling insights" exist for a whole range of situations, and when properly applied, can encourage exponential improvement and lead to precise action and results. In applying this concept to managing, leading, and individual performance he has pinpointed the single element necessary for achieving success in each of these three key positions.

Buckingham acknowledges the subtleties of the topic and his goal is "not to make these subjects simpler, merely clearer." And what could be clearer than one thing? The challenge lies in filtering out the nonessential matters and distinguishing "between what is merely important and what is imperative" in order to produce the greatest and most far-reaching effects. In offering advice on how to do this he also details the three things you need to learn about a person to manage them effectively, explains why a lack of balance is a good thing, shows how to identify your own strengths and weaknesses, and discusses which personality traits all great leaders must possess.

Clearly written, informative, and enjoyable, the book aims to motivate readers to act--not just think--differently by providing concrete examples and specific lessons. And it need not be confined to the office--the concepts outlined in these pages can help people feel more fulfilled and productive in all aspects of life. --Shawn Carkonen

Essential Buckingham


First, Break All the Rules

Now, Discover Your Strengths

The One Thing You Need To Know, Audio CD

First, Break All The Rules, Audio CD

Now, Discover Your Strengths, Audio CD

First, Break All the Rules, Audio Cassette

If You Like Buckingham, You'll Love...

  • Jack Welch
  • Jim Collins
  • Larry Bossidy
  • Patrick Lencioni
  • Stephen Covey
  • Malcolm Gladwell
  • Tom Rath
  • Daniel Goleman
  • Clayton Christensen
... Read more

Reviews (13)

5-0 out of 5 stars Brilliant !
(*****)

This book tackles very delicate theories in managing and leadership brilliantly.Marcus Buckingham's approach is straightforward, uses easy language but it definitely kicks you hard.

Part of the charm of the book perhaps is in managing expectations.I expected to learn just `One Thing' but instead there are so many things you'd read that would change your outlook.

The better books are those that would change your views, the best ones change your actions... this one is part of the latter.Aside from changing my views of managing and leading forever (in a way are opposites), this book has changed my routine and made me do changes here and now.

A must read!

3-0 out of 5 stars Some Nuggets - Same Ideas as previous books, but applied.
I like the overall tone of this book, as I am a real advocate of his earlier works with discovering & developing one's strengths.For me, however, it was largely recycled ideas - albeit good ones!

The best nuggest I got (so far - I'm still reading parts) is that great managers play chess rather than checkers with their people.That is, in chess, you have to know each particular piece - how each one moves & performs in a different way.In checkers, you treat all pieces the same regardless.Perfect analogy, which I will use in my classes & for clients!

1-0 out of 5 stars The one thing you need to know..
dont waste your money on this.

Just a collection of boring anecdotes.

5-0 out of 5 stars Very insightful, practical and useful...A must read!
I loved this book! I learned a great deal about how to improve my own performance at work as well how to better understand others around me. Buckingham cuts through the business babble out there and provides useful practical advice one can apply in the work world and in life. Although I'm a fan of the first two books, this one is the must read!

5-0 out of 5 stars Highly Recommended!
Many soothsayers pontificate sonorously about leadership to anyone who will listen, but over time they gradually lose touch with their subject matter. You may at first wonder if best-selling guru Marcus Buckingham has stumbled into this very ditch after he devotes eight pages early in the book to what makes great marriages (FYI: he says it's always interpreting everything your spouse does in the warmest possible light, whether or not that is logical). Well, not to worry - Buckingham is just warming up. An original thinker who lets his intellect roam, he brings sharp insights to the evergreen topic of leadership. Although this book is essentially creative in nature rather than intellectually rigorous, you'll come to respect the powerful perceptions it has to offer. Buckingham must navigate a perilous balance between clarity and oversimplification, and he pulls it off rather well. While we wouldn't say this is the only book you need to read to understand leadership, we highly recommend it. ... Read more


16. Good to Great: Why Some Companies Make the Leap... and Others Don't
by Jim Collins
list price: $27.50
our price: $19.25
(price subject to change: see help)
Asin: 0066620996
Catlog: Book (2001-10)
Publisher: HarperBusiness
Sales Rank: 52
Average Customer Review: 4.47 out of 5 stars
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Amazon.com's Best of 2001

Five years ago, Jim Collins asked the question, "Can a good company become a great company and if so, how?" In Good to Great Collins, the author of Built to Last, concludes that it is possible, but finds there are no silver bullets. Collins and his team of researchers began their quest by sorting through a list of 1,435 companies, looking for those that made substantial improvements in their performance over time. They finally settled on 11--including Fannie Mae, Gillette, Walgreens, and Wells Fargo--and discovered common traits that challenged many of the conventional notions of corporate success. Making the transition from good to great doesn't require a high-profile CEO, the latest technology, innovative change management, or even a fine-tuned business strategy. At the heart of those rare and truly great companies was a corporate culture that rigorously found and promoted disciplined people to think and act in a disciplined manner. Peppered with dozens of stories and examples from the great and not so great, the book offers a well-reasoned road map to excellence that any organization would do well to consider. Like Built to Last, Good to Great is one of those books that managers and CEOs will be reading and rereading for years to come. --Harry C. Edwards ... Read more

Reviews (298)

5-0 out of 5 stars Jim Collins: REQUIRED READING (See why.)
With an overall keen focus on discipline and accountability, Jim Collins was assisted by a large team of gifted, discerning graduate students. Hence, "Good to Great" is a most welcome piece of major solid research in our current time when "business spin" has contributed to the failure of corporations, market values, employee careers, etc. Unfortunately, similar books over the past few decades have relied more on "impressionism" from the author(s), including the now famous "In Search of Excellence" which has since been exposed as not fully grounded in the true facts of the time. While Warren Buffet is not identified as a "Level 5" leader in "Good to Great," this is a volume which could surely bear the imprimatur from that "Sage of Omaha." This book could even assist GE's Jack Welch "grow" into a more effective individual. [Prepare yourself for a surprise-jolt: based on Jim Collins' penetrating analyses across 11 major organizations, Mr. Welch would probably be considered as a "Level 4" leader.]

This book is of significant value to anyone wanting to move from "good to great" no matter if it is within a profit, not-for-profit, or even in a home-family setting. Great, easy reading and, most importantly, an excellent, life-long reference manual to help you remain "tuned-up." Notably, this book should be a required supplemental text for all general management courses (undergraduate or graduate).

5-0 out of 5 stars Achieving and continuing spectacular business success
In 1994, Jim Collins and Jerry Porras wrote one of the most successful management books of the last decade: Built to Last. Collins and Porras had studied 18 visionairy companies, many of which had existed for 60 years or more. These companies had a strong focus on values and people and great ability to to learn and exchange knowledge. They gave less priority to maximalizing shareholder value but paradoxically outperformed the market enormously. In a conversation with Jim Collins, McKinsey director Bill Meehan said he, too, loved the book, but added: "Unfortunately, it's useless". He explained why. The companies featured in Built to Last had always been great companies. But because most companies are just good (not great) they are not interested in a book which shows how to stay great (Built to Last) but in a book that shows how to become great. The matter inspired Collins. He built a research team of 15 people and started a 5 year study.

The team tried to identify companies that had jumped from good to great and had managed to continue their great growth for at least 15 years. They found 11 of these (Abbott, Circuit City, Fannie Mae, Gilette, Kimberly-Clark, Kroger, Nucor, Philip Morris, Pitney Bowes, Walgreens, Wells Fargo). These good-to-great companies (GTG's) outperformed the market by a factor 6.9 in the 15 year period of the analysis! (General Electric outperformed the market 'only' by a factor 2.8 between 1985 and 2000).

The study focused on the question: what did the GTG's have in common that distinguished them from comparable companies in comparable circumstances? The GTG's were compared with two sets of other companies: 1) the direct-comparisons: companies within the same sector and in comparable circumstances, 2) the unsustained comparisons: companies that had had a breakthrough but that had not been able to continue their success. Collins intended to, from the ground up, build a theory which could explain the successful transformation of the GTG's.

As it turned out, all of the GTG's had a period of build up, preparation (often lasting many years) before the breakthrough moment. Three phases could be identified:

PHASE 1: DISCIPLINED PEOPLE
1. LEVEL 5 LEADERSHIP: contrary to the expectation, leaders of the GTG's turned out to be quiet, self effacing and even shy. At the same time, however, they were very determined. Mostly, they were leaders that came from within the company and that have remained unknown to the greater public.

2. FIRST WHO...THEN WHAT: also contrary to what you might expect was that GTG's first got the right people on the bus and the wrong people off and only then focused on strategic direction and vision.

PHASE 2: DISCIPLINED THOUGHT
3. CONFRONT THE BRUTAL FACTS (..BUT NEVER LOSE HOPE). Characteristic was a combination of realism and hope.
4. THE HEDGEHOG CONCEPT (SIMPLICITY IN THREE CIRCLES): just like a hedgehog, the GTG's seemed to have a very simple but effective success formula: all of the activities of the company had to lie within the intersection of the following three circles: 1) what can we become best in the world at? 2) what are we passionate about? 3) what can we make money with?

PHASE 3: DISCIPLINED ACTION
5. CULTURE OF DISCIPLINE: the GTG's turned out to have a culture of discipline that made hierarchy and bureaucracy largely superfluous.
6. TECHNOLOGY ACCELERATORS: none of the GTG's had technology as a cause of the success, but technology did play the role of accelerator of the success.

Collins rather convincingly demonstrates the validity of this model. All of the GTG's showed these practices throughout the 15 year period, while none of the direct comparisons did. The unsustained comparisons showed some of these practises often right until the moment of their decline.

Looking at the share price development of the GTG's, you might expect that there has been a clear marking point of the transformation because their share price stays rather flat at first (for many years) and then just suddenly takes off and keeps on going up. An important finding of the team was, however, that there were nó special change programs, and nó breakthrough decisions or products. On the contrary, the process evolved very fluently. To eplain, Collins uses the metaphor of the flying wheel. When you start to turn this wheel it goes heavily and moves slowly. But by continuously keeping on turning the wheel, it starts to build momentum and then, just suddenly, a point is reached at which the wheel turns at great speed without you having to turn it any harder than at first. Is this the practice of many companies? Not at all! The reality of many companies is nót consistently following a chosen path but rather swinging from one hype to another.

I think this research evokes one principal issue. That the concept 'great' is operationalized in a financial way is easily understood from a practical standpoint. This criterion is clear and rather easily obtained and makes it easy to compare the companies scientifically. But is 'great' the best word to describe spectacular financial success? Does their financial success necessarily make GTG's 'great'? Wouldn't that be like saying that Bill Gates en Silvio Berlusconi are great people while implying Martin Luther King and Mother Theresa are not?

But, having said that, demonstrating how companies achieve and continue spectacular financial success, in itself, is extremely interesting and valuable. This is a terrific book that, I think, has the quality to equal or perhaps even surpass the success of Built to Last. Unlike most management books (which contain creative but highly speculative ideas), the message of this book is based on well-designed research and mindful interpretation of results that is explained and justified terrifically. Despite this thoroughness, the book remains a pleasant read. A pity that the book does not offer some more practical suggestions to help readers get started. I think that would have made it even better.

5-0 out of 5 stars Study on Critical Factors for Organisational Greatness
Collins' curiosity and clear study brings to light some of those factors that contribute to greatness. These findings are grounded within individual, teachable 'points of view' which are easily applied to large organisations and applicable to small busness as well.
Collins puts his findings in clear accessable language. Including the finding that is responsible for the title... That good is the enemy of great.
I highly recommend this book/CD to leaders that are enaged with designing futures and those that work with them. It is core reading for key teams. It has made a significant difference in being able to articulate powerful conversations with teams about that which is tacit and critical to success. Giving common language and principles to engage with. A great study book for learning teams.

3-0 out of 5 stars But, what about........?

Read it - but maybe buy it used

This books does however ask some good questions about how to go from being good to GREAT such as:

1. What am I(or what is the company) intrinsically passionate about?
2. What is the company\I good at? and does this "thing" come naturally?
3. Finally does this area that was chosen have "GREAT" potential?

On the other hand, here are some questions that I felt were left unanswered:

Can't you be GREAT at two things at the same time?

According to Jack Welch's book, you should strive to be #1 OR #2.
btw: Aren't there three medals awarded in the Olympics?

What about sales? The Mary Kay Company motto is "Nothing happens until somebody sells something." (from her book)

What about creating barriers to entry for competitors? (to protect market share like Carnegie or Rockefeller did)

Why didn't you include MORE on the failures of the Good to Great companies? Not just the failures of the competition. Guys like Edison, Lincoln had many defeats before they found ultimate success.
Doesn't bouncing back from failures have something to do with going from Good to Great?

The author mentions getting the right people in the right seats on the bus and the wrong people off. I believe this is an oversimplification. Age, salary, tenure, unions, hierarchy etc make this a very difficult task to accomplish!!

Yes this book took 5 years to write and was supported by 21 staff researchers BUT I am not totally convinced of the results. (and I liked the first book - Built to Last)
That's why I gave it only 3 stars

5-0 out of 5 stars Must read for any executive, manager, or entrepreneur
This book was number one on the Wall Street Journal's list for a long time for good reason. It is a very pleasurable and easy read that will certainly set off light bulbs in your head. The coverage of the iterative process of buildup and breakthrough is outstanding. If you are an executive, manager, or entrepreneur, make sure you grab this book and take it to the beach or knock it out over a weekend. It certainly belongs in your library. ... Read more


17. SPIN Selling
by NeilRackham
list price: $29.95
our price: $29.95
(price subject to change: see help)
Asin: 0070511136
Catlog: Book (1988-05-01)
Publisher: McGraw-Hill
Sales Rank: 3027
Average Customer Review: 4.48 out of 5 stars
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Book Description

no description ... Read more

Reviews (46)

5-0 out of 5 stars Absolute must read
intially the Name "Spin Selling" came across to be as some cheesy and manipulative model being taught by the author.
after reading various books and attending seminars and workshops i was consistently referred to this book.
also i researched some of the high-performance Sales Professionals and most of them had training on SPIN Selling, so
i finally decided to read Rackham's book "SPIN Selling" and
i'm glad i did and yes this book i feel is the Foundation of all the Modern Sales Training out there.

His Training is backed with extensive proof and facts and every single advice is backed by extensive research conducted by huthwaite. very impressed.

"Situation - Problem - Implication and Need-Payoff", these are the four types of Questioning you will learn and the Value and relative importance of each and in what order to be used effectively.

the biggest lesson for me is the Difference of a "Implied Need" compared to "Explicit Need" and how it all boils down to uncovering "Explicit Needs" and to communicate with customers about "Benefits". this book also clears a very common mistake a lot of us do, to look at a product or solution's advantages and convey that as Benefit to customer. As per the author a "Benefit" is one that solves a Customer's "Explicit Need".

don't be discouraged by any review that writes off the book's style of writing to be research oriented, the book is around 190 Pages and it's worth the weight in gold.

5-0 out of 5 stars A Book For The True Professional
A breath of fresh air. The profession of Sales is plagued with all sorts of nonsense, most of it annecdotal at best. Little actual research has been done to identify good processes for sales professionals and consequently we get idiotic advice ranging from "Always Be Closing" and endless manipulative closing techniques for doing so, to recommendations on how to sell "anything to anybody." Such sales tactics are precisely the reason salespeople have been saddled with negative stereotypes.

SPIN Selling is the result of extensive observation and analysis of sales calls by behavioral researcher Neil Rackham. His findings are both practical and useful, and are well presented in this book. As sellers, we might give some thought to how we would like to be treated as customers - something that should not be a revelation, but is. We should understand the customer's goals and objectives and help them be successful if we want to be successful. Forget your scripted sales pitch, leave your brochures in your briefcase, ask questions and listen to your customers to understand their needs BEFORE presenting your product. Surprisingly, this will actually shorten the selling cycle and will result in better long-term customer relationships. Rackham's concept of an "Advance" as an objective way to measure the progress of a sales call is, alone, worth the price of this book.

As a sales professional with many years' experience, and now as sales training manager for a division of a Fortune 500 company, I highly recommend this book and the methodology Rackham describes. There are other good books for salespeople - but if I could only recommend one, this would be it.

5-0 out of 5 stars Great methodology
As a sales trainer, I found this book to present a wonderful methodology for both salespeople new to the business as well as seasoned salespeople. The SPIN principle (Situation, Problem, Implication, and Need-payoff) works in almost any sales environment whether you are selling big ticket items to large accounts or volumes of small ticket items.

Overall, I found "SPIN Selling" to be a great book for addressing the strategic and tactical aspects of selling. In addition to this book, I highly recommend the book "Cognitive Selling: Proven Fundamentals and Techniques of the World's Most Effective Salespeople" by Todd Bermont. "Cognitive Selling" is the perfect complement to "SPIN Selling" as it provides a methodology for maintaining a winning attitude and frame-of-mind which is essential to succeed in selling.

5-0 out of 5 stars Neil Rackham gets it right
SPIN Selling was the first sales book I ever read, back in the days when I sold copiers. Ten years later, as the owner of a sales training company, I still utilize those very principals of questioning Rackham taught me way back when. The key to sales is to have a process, a process within a process. Rackham adheres to this very foundation. This book is guaranteed to make you money!

Todd Natenberg, Author of the book, "I just got a job in sales! Now what?" A Playbook for Skyrocketing Your Commissions (www.toddnatenberg.com) and President of TBN Sales Solutions

3-0 out of 5 stars Definitly BUY THE BOOK ..Skip the audio
I love SPIN Selling, the book and workbook. Also Major Account Sales Strategy. When I bought the CD I was thinking I could add a tool to my audio library and have more constant exposure to the concepts. But no

This audio was worse than my grade school educational film series. The reader is dull, boring and almost put me to sleep in the car. This is GREAT material. Everyone that is considering any of the books I would heartily give them a 5 of 5 stars.

I fast forwarded through the entire first cd, hoping that I would start hearing the same "meat" I read about in SPIN. What Iheard was a lot of "pre-program" dialog.

If I could speak with Neil Rakham I would say, "Neil, this is an outstanding program. Please get a reader with more emotion". ... Read more


18. How To Win Friends And Influence People
by Dale Carnegie
list price: $7.99
our price: $7.19
(price subject to change: see help)
Asin: 0671723650
Catlog: Book (1990-02-15)
Publisher: Pocket
Sales Rank: 291
Average Customer Review: 4.63 out of 5 stars
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Amazon.com

This grandfather of all people-skills books was first published in 1937. It was an overnight hit, eventually selling 15 million copies. How to Win Friends and Influence People is just as useful today as it was when it was first published, because Dale Carnegie had an understanding of human nature that will never be outdated. Financial success, Carnegie believed, is due 15 percent to professional knowledge and 85 percent to "the ability to express ideas, to assume leadership, and to arouse enthusiasm among people." He teaches these skills through underlying principles of dealing with people so that they feel important and appreciated. He also emphasizes fundamental techniques for handling people without making them feel manipulated. Carnegie says you can make someone want to do what you want them to by seeing the situation from the other person's point of view and "arousing in the other person an eager want." You learn how to make people like you, win people over to your way of thinking, and change people without causing offense or arousing resentment. For instance, "let the other person feel that the idea is his or hers," and "talk about your own mistakes before criticizing the other person." Carnegie illustrates his points with anecdotes of historical figures, leaders of the business world, and everyday folks. --Joan Price ... Read more

Reviews (332)

5-0 out of 5 stars principles stand the test of time
First published in 1937, this book is the result of 15 years of Dale Carnegie's research in human relations. When learned and applied, these 30 timeless principles will help you become more likable and influential in others' lives.

Millions of copies of this book have sold because the principles are basic and proven. Sure, some of the language is dated. Many of the characters and companies mentioned in these pages are no longer household names. Look beyond those quirks and you will find some of the most memorable and applicable people skills material ever produced.

With simple presentation and vivid examples, Carnegie deftly walks us through Fundamental Techniques in Handling People, Six Ways to Make People Like You, How to Win People to Your Way of Thinking, and How to Change People Without Giving Offense or Arousing Resentment.

When material is this old and this good, it could sometimes be considered trite and nothing more than common knowledge. Don't fall into that trap. Until its principles become common practice in our lives, this book is just as necessary and effective today as it was more than six decades ago.

Larry Hehn, author of Get the Prize: Nine Keys for a Life of Victory

5-0 out of 5 stars The very best in self-help books!
What can't I say about this book?! I first read How to Win Friends and Influence People five years ago. I have made it practice to read it at least once a year now in the hopes that some day I may actually assimilate the incredible wealth of material included in the pages. Listen, there are a ton of self-help and motivational books out there, but this one isn't like all the rest: it is the forefather to all of them! I have to be honest when I say that this book has had a profound impact on my life and my way of thinking. It is timeless, priceless, and seems to get better with age. I hold no reservation or hesitation in recommending that you not only put one of these on your shelf, but that you read it over, and over, and over again.

Reviewed by: James L. Clark, MBA, MSc., PhD Candidate (Leadership) is a serial entrepreneur, lecturer, and consultant. He is the author of the book Wading Through the Crap: How to Start Living the Successful Life You Have Always Wanted (ISBN 0972697551) that has received rave review.

5-0 out of 5 stars 10 stars for this one!
When it comes to social skills, this book says it all. No need to look any further than this classic. To learn emotional and mental mastery and making the most of any situation, then Optimal Thinking: How To Be Your Best Self is your best choice. To learn how to deal with change, read Who Moved My Cheese. These resources give you all you need to be your best, get along with others and bring out the best from them.

5-0 out of 5 stars Compelling book on developing social skills
If youwere to buy just 1 book of how to acquire people skills, How To Win Friends and Influence People should be that 1 book. This book is great. Written over 70 years ago, all of the principles still apply. Definitely add this one to your library, but more importantly, use it.

4-0 out of 5 stars Timeless Advice
His advice is so obvious and so easy, so how come it's so difficult to do yourself and so rarely found in others? Is it cynicism or manipulation? No, it's human nature: Do Unto Others ...

THE FUNDAMENTALS

• "Speak ill of no man and speak all the good you know of everyone."
People react very badly to criticism; don't do it, not to their face nor behind their back ... especially not behind their back.

• Say "Thank You".
Express appreciation. People yearn, yearn to be appreciated.

• Talk about what people want and help them get it.
"Arouse in others an eager want."
Corollary: let others take credit for your ideas; they'll like your ideas a lot more if they believe them to be their own.

WAYS TO MAKE PEOPLE LIKE YOU

• Be happy to see people.
Greet everyone you meet and show an interest in them. Remember the things that are important to them.

• Smile!

• Remembers peoples' names!!
Remember it, use it when talking to them. A person's name sounds beautiful to them.

• Draw people out.
Encourage them to talk about themselves and their interests.

• Actively research the other person's interests.

• Every person you meet feels themselves superior to you in some way.
Strain to find out what that is and recognize their importance. Talk to people about themselves and they will listen to you for hours.

WIN PEOPLE TO YOUR WAY OF THINKING

• Don't argue!
Give in! Agree that the other person is right; often they are and if they aren't, you'll never convince them of it by arguing.

• Don't ever tell a person they're wrong.
They may be but telling them so is always counterproductive. It is difficult for a person to admit to themselves that they are wrong; harder still to admit it to others.

• If you know you're wrong, admit it.
Openly and freely admit whenever you're wrong. And always leave open the possibility that you're wrong even of you think you aren't.

• Friendliness begets friendliness.
Always begin that way. Don't accuse.

• Never neglect a kindness.
Look for ways to do or say something nice.

• Start out by emphasizing areas of agreement.
When a person has said "no" it's hard to get them to change even if they know they're wrong.

• Let the other person do most of the talking.
Listen patiently and don't interrupt. Let your friends be better than you.

• Let people come to your conclusions.
First, tell me what you expect of me; then tell me what I can expect of you. People will generally live up to the commitments they make to you as long as they came up with them on their own.

• Think always in terms of the other person's point of view.
Where they stand depends on where they sit; figure out where they're sitting.

• ¾ of the people you will ever meet are dying for sympathy.
Give it to them and they will love you.

• A soft answer turneth away wrath: but grievous words stir up anger.

• Dramatize your ideas.
"Don't use logic; tell stories." Make your ideas visible, concrete. Bear in mind that people don't know until you show them what you mean.

• Stimulate in others their innate desire to excel (perhaps through a friendly challenge or through competition).

BE A LEADER

• Don't go sailing into difficult interpersonal situations with guns blazing. You'll always get a negative reaction.

• Change "but" into "and".
Be indirect in your criticism. Praise before you condemn.

• Ask questions rather than giving orders.

• Be very careful to help others preserve their dignity.

• People crave recognition: praise the smallest improvement and praise every improvement.

• Treat people as though they had the virtues you wished they possessed.
Give them a reputation to live up to and they will work like crazy to live up to it.

• Praise the good; minimize the bad: encourage.
Make achievement seem possible. Take and encourage little baby steps. Seek out even the most insignificant of successes.

• Napoleon: I could conquer the world if only I had enough ribbon. ... Read more


19. International Building Code 2003
by International Code Council
list price: $86.00
our price: $86.00
(price subject to change: see help)
Asin: 1892395568
Catlog: Book (2003-02-16)
Publisher: Thomson Delmar Learning
Sales Rank: 5736
Average Customer Review: 5 out of 5 stars
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Book Description

The 2003 International Building Code addresses the design and installation of building systems through requirements that emphasize performance.Fully compatible with all the International Codes, the 2003 edition provides up-to-date, comprehensive coverage that establishes minimum regulations for building systems using prescriptive- and performance-related provisions.Content is founded on broad-based principles that make possible the use of materials and building designs.Structural as well as fire- and life-safety provisions covering seismic, wind, accessibility, egress, occupancy, roofs, and more are included. ... Read more

Reviews (1)

5-0 out of 5 stars 49 states are now adopting this Code
Better learn this code. Local codes are being swept away by one standard. Here is Colorado each town had its own test, amendments and licensing system. California is the only state, having revamped its code 2 years ago, to keep its system.
I finish basements, often for homeowners who think they can do it. From Loveland, I can work any city without irate inspectors wondering why I don't know their specific requirements. Good book. ... Read more


20. Getting to Yes: Negotiating Agreement Without Giving In
by Roger Fisher, William Ury, Bruce Patton
list price: $15.00
our price: $10.20
(price subject to change: see help)
Asin: 0140157352
Catlog: Book (1991-12-01)
Publisher: Penguin Books
Sales Rank: 741
Average Customer Review: 4.36 out of 5 stars
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Book Description

Since its original publication in 1981, Getting to Yes has been translated into 18 languages and has sold over 1 million copies in its various editions. This completely revised edition is a universal guide to the art of negotiating personal and professional disputes. It offers a concise strategy for coming to mutually acceptable agreements in every sort of conflict. ... Read more

Reviews (66)

5-0 out of 5 stars Essential reading
This is the first book I've read on the issue of negotiation. The book is easy to read, and the authors use good, solid examples to illustrate the techniques they are teaching. The end of the book, with it's summary review, really pulls it all together. The writing style is clean, clear, and simple, without being so simplistic as to seem unbelieveable.

The authors try to show readers how to remain objective in negotiations, rather than letting their emotions take control. The speak of being "soft on people and hard on principles", the idea of staying focussed on the problem and not attacking or blaming people. The parts I found most useful are the notions of focussing on interests rather than positions, and finding alternatives that will allow both parties in the negotiation to gain something. The idea of moving away from positions to finding the common ground of shared interests is one that is particularly useful in that it can be applied to any situation, be it a parent/child conflict, a work situation, or any negotiation. This concept shows readers how to focus on their long term goals rather than on being "right" and winning in the short term.

I have used the techniques in this book to great success many times, in a variety of areas in my life. They are easy to use, and they work! I highly reccommend this classic text to everyone.

5-0 out of 5 stars This book is the foundation for successful negotiations
I read this book in an MBA course for Dispute Mediation. Although it was not a required reading, every text and article mentioned this book. You can easily read it in a weekend. Do not expect theory, paradigm, or lofty descriptions-this is cut to the chase stuff that lets you know many techniques for negotiating and helping the other side make a decision that is right for all involved. Some helpful key concepts include elimintating emotions from the process, or dealing with the emotional techniques that the other side may use against you. It also describes BATNA, or the best alternatives to a negotiated agreement-those agreements which may be the most realistic and beneficial terms for both sides. I think that the other book, getting past no, by the same author, is an additional reference that anyone considerring this book should also read as an excellent complementary text to the principles outlined in this classic.

5-0 out of 5 stars Don't take it personally!
I must confess I ordered and read this book because my new boss recommended it. Well, now that we have unpacked all the boxes from our move to take this job - I find we have about 5 copies of this book. This book is GREAT! This is not a new book but has been read by millions of people and is now a classic. The first edition came out in 1981 and the second edition 10 years later. The newest edition benefits from many updates and has an additional chapter (#10) with common questions (and answers) that people have commonly asked about Getting to Yes. This new chapter really helps the reader to understand the method better - in fact I can't imagine the book without it. One of the best things that authors Fisher, Ury and Patton do in this popular book do is give the reader a practical framework for developing better relationships that lead to better outcomes in life and work. The ideas are helpful in getting along with family as well as in the workplace. In many cases their methods will sound like things you already knew and have practiced in some of the more successful moments in your life. However, the book puts it all in perspective and gives you the complete picture to know why it works better when you focus on helping the other person get what they want so you can, too. After reading Getting to Yes you will be more prepared to negotiate more effectively in every type of situation. This book helped me decide I like the new boss, too!

3-0 out of 5 stars Don't buy from audible
Don't buy the audio version from audible.com .

Their programming skills are terrible. I could not download some of the books I bought, could not burn into cd the ones I could download, and forget about making it work with an mp3 player, unless you're lucky.

I know about 5 people who bought stuff from there and only one had the luck of downloading a working file and burning it successfully to a cd.

The quality of the narrations is awful, at least in the books I managed to hear (only on windows media player, nothing else worked). If you're used to books on cd or tape, you're up for a big disappointment buying from audible.

On top of all that, they have the worst customer service I have ever witnessed. The site was not working right when I tried to purchase there for the first time. I sent them a message with no answer.

In a second attempt, I bought the stuff and some files never downloaded (which means they just stole my money and I don't know what I can do since I don't live in USA). I sent another message with no answer again.

Then their weird program, which turns Windows Media Player automatically on instead of working alone, showed no compatibility to Itunes and no possibility of burning cds or dreaming about hearing books on Ipod. I sent them a third message and nothing. A fourth and guess what? Nothing again.

So I am at least trying to warn other people here to avoid being caught by such scheme. I hope Amazon gets rid of audible as soon as possible. I always got great service from Amazon and the affiliated bookstores, or even other stores selling electronics, health products and others, but audible is just the worst company I ever wasted my money with. Too bad we cannot give notes to them like with the affiliated booksellers.

Sorry by the poor text, I am just mad with them.

3-0 out of 5 stars Packed with Knowledge!
Authors Roger Fisher, William L. Ury and Bruce M. Patton offer a seminal step-by-step guide to negotiating effectively. The authors use anecdotal examples to illustrate both positive and negative negotiating techniques. They believe that, with principled negotiation, both parties can reach an agreement in an amicable and efficient manner. Principled negotiation is based on the belief that when each side comes to understand the interests of the other, they can jointly create options that are mutually advantageous, resulting in a wise settlement. Since this is the second edition, the authors take the opportunity to answer ten common questions from readers of the first edition. If you become skeptical about these fairly rosy negotiation techniques as you read, the Q and A section is very useful. This classic text is easy to understand and you can implement its techniques immediately. We can't ask for more than that. ... Read more


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