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$138.95 $69.95
41. An Introduction to Management
$125.62 $55.98
42. Corporate Finance + Student CD-ROM
$136.00 $50.63
43. Principles of Economics (7th Edition)
$75.42 $57.99 list($97.95)
44. Principles of Macroeconomics
$124.06 $65.75
45. MP Marketing with Student CD-ROM
$16.47 $15.47 list($24.95)
46. Never Eat Alone : And Other Secrets
$133.00 $39.99
47. Accounting 1-26 and Integrator
$10.17 $6.89 list($14.95)
48. The Fred Factor : How passion
$17.16 list($26.00)
49. China, Inc. : How the Rise of
$134.67 $68.00
50. Management (8th Edition)
$133.00 $40.00
51. Advertising: Principles and Practice
$138.33 $72.00
52. Microeconomics (6th Edition) (Prentice-Hall
$127.95 $105.00 list($132.95)
53. Statistics for Business and Economics
$16.06 $13.23 list($22.95)
54. The Five Dysfunctions of a Team:
$13.96 $11.69 list($19.95)
55. The Leadership Challenge, 3rd
$133.00 $68.86
56. Strategic Management and Business
$16.47 list($24.95)
57. Overcoming the Five Dysfunctions
$19.69 $17.33 list($28.95)
58. The Fortune at the Bottom of the
$124.00 $32.99
59. Organizational Behavior (10th
$136.67 $60.00
60. Strategic Management : Concepts

41. An Introduction to Management Science : Quantitative Approaches to Decision Making (with CD-ROM and InfoTrac) (Introduction to Management Science)
by David R. Anderson, Dennis J. Sweeney, Thomas A. Williams
list price: $138.95
our price: $138.95
(price subject to change: see help)
Asin: 0324202318
Catlog: Book (2004-03-12)
Publisher: South-Western College Pub
Sales Rank: 19785
Average Customer Review: 5.0 out of 5 stars
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Book Description

ASW's Introduction to Management Science: A Quantitative Approach to Decision Making provides thorough, application-oriented coverage in a very readable writing style. This is the leading text on the market. Simply put, it's a classic!The problem-scenario approach introduces quantitative procedures through situations that include both problem formulation and technique application.The extensive linear programming coverage includes problem formulation, computer solution, and practical application. The text covers transportation, assignment, and the integer programming extension of linear programming, as well as advanced topics like waiting line models, simulation, and decision analysis. A large selection of problems includes self-test problems with complete solutions and case problems.Excel spreadsheet appendices are included as well. ... Read more

Reviews (1)

5-0 out of 5 stars katz
Trust Me. This is the only book that you'll need to get started started in this area. The authors have done an excellent job in producing such a work, that takes care to explain all the details of management science.

I used this text for my professional exams (CIMA) and the it was great. All the chapters in this book are cleanly written to take that I doesn't leave anything unexplained. However, the following chapters are the ones that I like the most in this book:

1. Introduction to LP
2. LP: Sensitivity Analysis: Amazing work here.
3. LP Applications: formulation of problems in this chapter may be bit difficult at first, but keep reading and you'll learn and appreciate the work that the authors have put in.
4. LP - Simplex Method: My favorite chapter. Is highly readable. This one chapter alone is worth the book.
5. LP - Simplex Sensitivity.
6. Integer LP
7. Project Scheduling - Great, well written chapter, another favorite of mine.
8. Decision Analysis - Good but the problems are repetative.
9. Markov Process - An introduction only, but the application of markov process to accounts receivable anlaysis is very useful for anyone wondering about the applications of markov processes.

Overall a great book that is worth its price. ... Read more


42. Corporate Finance + Student CD-ROM + Standard & Poor's card + Ethics in Finance PowerWeb (Irwin Series in Finance)
by Stephen A. Ross, Randolph W Westerfield, JeffreyJaffe
list price: $125.62
our price: $125.62
(price subject to change: see help)
Asin: 0072971231
Catlog: Book (2004-03-11)
Publisher: McGraw-Hill/Irwin
Sales Rank: 24493
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Book Description

Corporate Finance is today’s most authoritative book on— and covers every angle of—corporate finance. Updates to this edition include a more user-friendly approach, new or updated cases that illustrate top companies addressing real world situations, topical articles written by scholars and practitioners, and more.

... Read more

43. Principles of Economics (7th Edition)
by Karl E. Case, Ray C. Fair
list price: $136.00
our price: $136.00
(price subject to change: see help)
Asin: 0131441728
Catlog: Book (2003-12-29)
Publisher: Prentice Hall
Sales Rank: 38123
Average Customer Review: 5.0 out of 5 stars
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Book Description

These two highly-respected authors have revised this best-selling book to include more current, modern subject matter and events while maintaining those features that have contributed to its great success. It continues to use stories, graphs, and equations and a unified, logical organization to make economic concepts easy-to-understand and relevant to all readers. Users of this book see the connection between growth, trade, comparative advantage, and the production possibilities frontier. When readers understand how a simple competitive market system works, they are ready to focus on problems of real-world markets. Currency data has been updated through the second quarter of 2003, with coverage of deflation, the effects of the war with Iraq and the war on terrorism, and the wars' impact on the national deficit. A comprehensive overview introducing economics begins the book; subsequent topics include: foundations of microeconomics: consumers and firms; market imperfection and the role of government; concepts and problems in macroeconomics; the goods and money markets; macroeconomic analysis; and the world economy. An excellent desk reference for economists; this book will serve any business owner, as an understanding of basic economics will prove helpful in all ventures.

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Reviews (1)

5-0 out of 5 stars Excellent book for economic students in their first year
This book presents and explains both Micro and Macro Theory in a very friendly way.It explains step by step the functions of the micro and macro theory and describes the fuctions of the instituions andorganizations involve in the economy as a whole.It gives historicalbackground, which many students look for in order to understand how? why?who? the study of economics. Besides it explains really well the economicterminology introduce as you read the book.Finally the book presentscurrent event cases through the chapters which are related it to theideaspresented in the reading. ... Read more


44. Principles of Macroeconomics
by N. Gregory Mankiw
list price: $97.95
our price: $75.42
(price subject to change: see help)
Asin: 0324171897
Catlog: Book (2003-02-26)
Publisher: South-Western College Pub
Sales Rank: 64530
Average Customer Review: 5 out of 5 stars
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Book Description

In writing this textbook, Mankiw has tried to put himself in the position of someone seeing economics for the first time. The author's conversational writing style is superb for presenting the politics and science of economic theories to tomorrow's decision-makers.Because Mankiw wrote it for the students, the book stands out among all other principles texts by intriguing students to apply an economic way of thinking in their daily lives.Receiving such a praise as "perhaps the best ever" textbook in economic principles, it's no wonder Mankiw's prize project has quickly become one of the most successful books ever to be published in the college marketplace. ... Read more

Reviews (1)

5-0 out of 5 stars Principles of Macroeconomics
Mankiw (economics, Harvard U.) presents an introduction to macroeconomics that is more devoted to applications and policy than to formal economic theory. Chapters cover international trade, measuring gross domestic product, the cost of living, production and growth, the financial system, the natural rate of unemployment, inflation, and short run economic fluctuations. As is common with many economics textbooks there is little recognition of controversy within the field. ... Read more


45. MP Marketing with Student CD-ROM and PowerWeb
by Roger A. Kerin, Eric N Berkowitz, Steven W. Hartley, WilliamRudelius, Roger Kerin, Eric Berkowitz, Steven Hartley, William Rudelius
list price: $124.06
our price: $124.06
(price subject to change: see help)
Asin: 0072553391
Catlog: Book (2002-07-02)
Publisher: McGraw-Hill/Irwin
Sales Rank: 14245
Average Customer Review: 4.5 out of 5 stars
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Book Description

Marketing, 7e by Kerin, Berkowitz, Hartley, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. ... Read more

Reviews (2)

5-0 out of 5 stars Effective learning approach
Great tutorial that helped me get a A on my final ezam. Amust have to review important concepts and terms.

4-0 out of 5 stars Marketing text
It's a great book because of it's extensiveness. ... Read more


46. Never Eat Alone : And Other Secrets to Success, One Relationship at a Time
by Keith Ferrazzi, Tahl Raz
list price: $24.95
our price: $16.47
(price subject to change: see help)
Asin: 0385512058
Catlog: Book (2005-02-22)
Publisher: Currency
Sales Rank: 151
Average Customer Review: 4.0 out of 5 stars
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Download Description

Do you want to get ahead in life?

Climb the ladder to personal success?

The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered early in life, what distinguishes highly successful people from everyone else is the way they use the power of relationships–so that everyone wins.

In Never Eat Alone, Ferrazzi lays out the specific steps–and inner mindset–he uses to reach out to connect with the thousands of colleagues, friends, and associates on his Rolodex, people he has helped and who have helped him.

The son of a small–town steelworker and a cleaning lady, Ferrazzi first used his remarkable ability to connect with others to pave the way to a scholarship at Yale, a Harvard MBA, and several top executive posts. Not yet out of his thirties, he developed a network of relationships that stretched from Washington’s corridors of power to Hollywood’s A–list, leading to him being named one of Crain’s 40 Under 40 and selected as a Global Leader for Tomorrow by the Davos World Economic Forum.

Ferrazzi’s form of connecting to the world around him is based on generosity, helping friends connect with other friends. Ferrazzi distinguishes genuine relationship–building from the crude, desperate glad–handling usually associated with “networking.” He then distills his system of reaching out to people into practical, proven principles. Among them:

Don’t keep score: It’s never simply about getting what you want. It’s about getting what you want and making sure that the people who are important to you get what they want, too.

“Ping” constantly: The Ins and Outs of reaching out to those in your circle of contacts all the time–not just when you need something.

Never eat alone: The dynamics of status are the same whether you’re working at a corporation or attending a society event&mdash “invisibility” is a fate worse than failure.

In the course of the book, Ferrazzi outlines the timeless strategies shared by the world’s most connected individuals, from Katherine Graham to Bill Clinton, Vernon Jordan to the Dalai Lama.

Chock full of specific advice on handling rejection, getting past gatekeepers, becoming a “conference commando,” and more, Never Eat Alone is destined to take its place alongside How to Win Friends and Influence People as an inspirational classic.

... Read more

Reviews (46)

5-0 out of 5 stars Simply Worth it
I do not buy many books. I only buy the ones that I am interested in keeping. If I only want to read a book, I simply get it in the library.

After reading a few reviews of "Never Eat Alone" I went to my local bookstore to have a closer look at it. Although I definitely liked the look of the book, my first reaction was "No, too expensive". And it is expensive! But then I sat down to read some passages. The more I read, the more interested I was becoming... You know the outcome - I finally DID buy it. I don't think I need to say anything else...

The other books that I have recently bought:

"Blink" by Malcolm Gladwell. This book actually prompted my interest in "Never Eat Alone" as they are both offered by Amazon in one package.
"Can We Live 150 Years" by Mikhail Tombak - this one is so INEXPENSIVE

5-0 out of 5 stars I Just Ordered 5 more copies of this Book !
Excellent! A must-read for seasoned professionals wanting to expand their sales, or young people coming up the ladder needing to know "how things really work". The book is very easy to read and quite entertaining, and actually helped me yesterday respond correctly to an important opportunity.

The section on how to get through a very tough secretary, to talk the Boss, is priceless.

If I see a 28 year-old buying his very own Gulfstream IV jet, it'll probably be because he read this book and applied the lessons in it.

4-0 out of 5 stars Critiques and criticisms - Is this for real?
A review of a book is meant to be an opinion.Something that others can reference to find a comparison point and understand better whether they are appropriately interested in a text or manuscript - and subsequently how much value they may place on it within the context of their own lives.

I will provide these items to note: I read first through the negative critiques of Keith's book, I continued to scan quickly through the positive ones - to which I give limited weight.An important first step to understand whether the book is really valuable or not.I then proceeded to evaluate the book from an image/impression point of view.Lastly, I read and evaluated whether the book might have value in my life as a professional.Not in the life of others.Not in the life of similar people.In my life.Is it valuable to me.This is what I came up with:

Opines of the naysayers:
Many of the critiques (there were many - which usually makes for at least a marketable, controversial piece of literature) were overloaded with negative connotations about 'manipulation', 'deception', 'dishonesty', and 'insincerity' with the processes used by Keith to acquire friends, and take advantage of these friends and their relationships.Several reviewers also go out of their way to show how he drops names everywhere and glorifies himself and 'toots' his own horn throughout his book..

My first guess is that most of those who are commenting in this way do NOT have the same level of connectivity that Keith has established through many years of building a network.That said, what Keith has done implements applying these name drops to actual experiences where dropping names can be of value.

Think about it objectively - would you attend a party where you know there would be wealthy billionaires attending or one where you can meet with typical professionals in your field who you have little knowledge of whether they are successful.Yes, I'm sure there's some humility involved in this process.Keith touched on that a few times in his book - including his efforts to consider respect for all levels of individuals (you really don't know who they know).This includes his comments about learning from his past mistakes as he shot up through the ranks.But human beings are social animals.There is a pecking order in life (even if you don't believe it).There are people who live life more fully (not necessarily financially) and those who live it less so than you.

Most importantly, as a reader you must be able to sift that material out of the picture.Keith uses it to depict a point or concept, not only to glorify himself.And even if he does, does it really matter?You are seeking to determine whether you will use his techniques to modify your lifestyle and adopt one where friendships are also business-related and vice-versa.In most of his book, he also adds that he is expected to provide the same for others.Just because he asked a friend to help him out and move him further along the success curve or happiness curve doesn't mean that he has done anything wrong.Keith supports this with his variation of 'pay it forward' and 'reciprocity' where he expects others to ask the same of him - in which case he would submit appropriately.

I must admit, some of the stars that Keith hangs out with - however briefly - are truly spectacular movers and shakers.With that comes a bit of caution, as we all know the tendency for a definite increase in the nose gradient as people begin to associate with top dogs of the world.But in Keith's case, he has earned that right by moving through the ranks of truly effective firms and reaching the stardom through hard work and perseverance (and in many cases, networking).

Ultimately, the naysayers have neglected to consider that the world is built of social structures and every situation has political motives so long as complete trust is not delivered and accepted by all parties involved.Keith's concepts prove to be a great way to increase the trust levels required to build strong forthcoming relationships that don't 'wither on the vine' but are recirculated and built into powerful abilities for accomplishment however great or small.

Most of the naysayers have the wrong reasons for criticizing - they attack him personally and not the content of his book for whatever reasons.Certainly criticizing him for self-aggrandizement cannot be considered that much out of line, as all he's doing is supporting his processes, thoughts, and perhaps his personal business through his book.However, he has no obligations at all to share his experiences with the public, and by doing so, opens himself up to more than just criticism.

Moving onward to the next topic - the image/impression of the book.

I was amazed at the fluorescent orange cover with some strange words about eating on it.At first I would have no clue this book was about networking (which I believe many of the first people to spot the book had a difficult time anyway).But then I saw that it relates closely to FedEx's branding strategy with their color coordination, and even the 'XXX for dummies' line of books.It stands out from the rest of the pack based on the color coordination.Given that the book relates to personal branding and marketing of oneself for moving forward in corporate circles, it wouldn't be thrown out as an outcast.

The image of the book can be summarized to me as the following:
Building Shareholder Value in You - in a highly adventurous manner.The least I would call it would be conservative.Some of his techniques require lifestyle changes.Some of his methods are radical.

Last topic - The book.

There are successful people who do NOT use Ferrazzi's methods to achieve success.There are also individuals who avoid relationships altogether, yet still are able to accomplish their aims in achieving happiness, financial freedom, and significant life accomplishments.However, 'Never Eat Alone' touches on one aspect of achieving success through the building of relationships and the empowerment of others to help you.Does this mean you are taking advantage of others?Does this mean you are establishing an inequitable relationship?Does this mean you are being dishonest or unethical?

For me, business has always been a 2-way street.Keith stresses this point throughout his book.He goes back to the classic adages of the past such as 'do unto others...', and 'you have to give to get', et. al.He puts them together and shows how when applied, they really have value - because ultimately that's how social structures are built.They have time-tested foundations of common knowledge, that not everyone has accepted or can accept.For me, his techniques were preaching to the choir.However, his book is great for those who have yet to believe it and can see true effects from their conditions of helping others out.He does not condone opportunism (at least not unethical opportunism) however, he does support business sense.In all transactions you have a buyer and seller, and in networking, you have the same.Except, just as it was ages ago, you are bartering, not buying with currency.What you barter is information primarily, but also other things such as emotional empathy.For instance when you call up your contact on their birthday to let them know, you have made a significant exchange of emotional empathy - showing you care.Even if you have some ideas in mind of what you'd like to get from your friend in the future - maybe a business reference, or a possible job contact, or maybe admission to a country club.Keith stresses that your gift, trade, exchange, whatever, has to be given in good faith.You have to mean what you say/do with genuineness and sincerity.This aspect of his technique justifies the methodology (and in many cases anything else will immediately negate the value of what you contribute to a relationship)

Ultimately, the book was a refresher course in mixing with people, both high and low in status.It provides some great tips on how to address specific situations, and the value of face-to-face as opposed to single channels of communication.It stresses the importance of relationships - although it may not apply in all circumstances.And lastly, was an easy read in story format.Some of these things - for salespeople or marketing folks - should be inherent to their nature.

Other items, like the name droppings, well, that's for show.If you can read through show, then maybe you can understand the wealth of information underneath.

Just my humble opinion.

As a side note and disclaimer: I have had the fortune of meeting Keith, and from my limited impression, he does believe and follow his scriptures.

4-0 out of 5 stars Mostly good....
This is actually a great book.I heard the author speak twice at Wharton Business School & then read the book.You have to be willing to get through a lot of name dropping, descriptions of how cool the author is and overly detailed stories of things he has done (which are usually, but not always, related to the topic in hand) but there are a lot of great ideas and tips in here.He even explains, for the socially retarded, how to run a dinner party step-by-step!

5-0 out of 5 stars This is an important book
I've read quite a few business books over the last year, and this one stands out for me.It's presented me with a radically different worldview.

Where I would approach a task with the question "How do I get this done?", Keith approaches it with "Who are the people that can help me get this task done?"This is a stunning shift in one's point of reference.I wish I'd read this book 20 yrs ago.
... Read more


47. Accounting 1-26 and Integrator CD (6th Edition) (Charles T Horngren Series in Accounting)
by Charles T. Horngren, Walter T. Harrison, Linda S. Bamber
list price: $133.00
our price: $133.00
(price subject to change: see help)
Asin: 0131088513
Catlog: Book (2004-03-19)
Publisher: Prentice Hall
Sales Rank: 50484
Average Customer Review: 4.5 out of 5 stars
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Book Description

This book introduces readers to all of the key financial and management accounting concepts. It motivates learners by familiarizing them with the accounting issues facing companies such as Target, Nantucket Nectars, Teva, Oracle, and a variety of companies doing e-Business.Users can assess their understanding of chapter topics with “CyberCoach” and “Starter Exercise” features, “Working It Out” problems, and unique “Concept Links.”For individuals preparing for a career in accounting. ... Read more

Reviews (2)

5-0 out of 5 stars Student
This is an easy book to follow. Lots of exercises for practice and the answers are in the text so you can check and see if you got it or if you need to study more.

4-0 out of 5 stars Good book to learn the fundamental principles of accounting.
This book helped me get a good start in my Accounting college courses. It lays out the fundamental principles of Accounting simply and clearly. Its emphasis on the process leading to, creation of, and analysis of financial statements, would be very helpful to anyone who may need to understand just what a company's financial statements really mean ... Read more


48. The Fred Factor : How passion in your work and life can turn the ordinary into the extraordinary
by MARK SANBORN
list price: $14.95
our price: $10.17
(price subject to change: see help)
Asin: 0385513518
Catlog: Book (2004-04-20)
Publisher: Currency
Sales Rank: 1866
Average Customer Review: 4.75 out of 5 stars
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Book Description

Meet Fred.

In his powerful new book THE FRED FACTOR, motivational speaker Mark Sanborn recounts the true story of Fred, the mail carrier who passionately loves his job and who genuinely cares about the people he serves. Because of that, he is constantly going the extra mile handling the mail - and sometimes watching over the houses - of the people on his route, treating everyone he meets as a friend. Where others might see delivering mail as monotonous drudgery, Fred sees an opportunity to make a difference in the lives of those he serves.

We've all encountered people like Fred in our lives. In THE FRED FACTOR, Mark Sanborn illuminates the simple steps each of us can take to transform our own lives from the ordinary - into the extraordinary. Sanborn, through stories about Fred and others like him, reveals the four basic principles that will help us bring fresh energy and creativity to our life and work: how to make a real difference everyday, how to become more successful by building strong relationships, how to create real value for others without spending a penny, and how to constantly reinvent yourself.

By following these principles, and by learning from and teaching other "Freds," you, too, can excel in your career and make your life extraordinary. As Mark Sanborn makes clear, each of us has the potential be a Fred.THE FRED FACTOR shows you how. ... Read more

Reviews (4)

4-0 out of 5 stars "God works all things for good--even our daily jobs!!"
If ever there were a 'feel good' book, that is, one that you're just glad you had the chance to pick up and read, this is it!

Sanborn teaches us to appreciate what we miss in the ordinary course of a working day--the little things-that mean much to others-and even more to God.

Just as we take for granted the beauty of a flower, and yet fail to see the intricacies of the tiny elements that make it special-so too, we fail to appreciate the many ramifications of what we are-and what we do-in the service of God.

This book teaches us to look at life from God's perspective--not ours. It reminds me of another wonderful book "WITH JOSPEPH IN THE UNIVERSITY OF ADVERSITY" which in a similar way helps us to see that God is working all things for good in the lives of His children. The adversities, the mundane job we think we have--all things. RECOMMENDED

5-0 out of 5 stars Very Helpful
This book was extremely helpful for me in identifying the importance of passion in my life. Also wonderful was a dvd I found here on amazn called "New Free Sex" which helped me to bring more passion into my most intimate areas of life, without being offensive or pornographic in ANY way.

5-0 out of 5 stars Fred Factor hits the spot!
I just finished reading "The Fred Factor" after returning from a wonderful conference where Mark Sanborn delivered an amazing speech! He truly does deserve to be in the top 20 best speakers in the country!
I have found that this easy to read book (finished it on the one and a half hour flight home)explains in a simple yet challenging way how to really find purpose and meaning in what you do (no matter what your profession or job), and to live above and beyond that which is expected or required. If only there were more "Freds" in the world! I am thankful that I am married to a real Fred! (Yes, his real name is Fred and his character epitomises this great book!) Be inspired and motivated to enjoy life the "Fred" way! Get this book..you won't regret it!

5-0 out of 5 stars Find your passion!
I just finished reading The Fred Factor on my way home from a business trip. It took less than 2 hours to read and they were 2 hours well spent. Mark Sanborn does a great job in using the example of Fred to help visualize what it looks like when someone in a very ordinary job takes an extrordinary view of their job. Fred is just a regular person and that's what makes this book so appealing. I don't have to be a super-performer to find my passion in what I do. We all see examples of poor service every day. I train thousands of people each year, many of whom are going through "rustout" instead of burnout. I plan to include this book in some of my workshops. This book has really inspired me to be a Fred to my customers! ... Read more


49. China, Inc. : How the Rise of the Next Superpower Challenges America and the World
by Ted C. Fishman
list price: $26.00
our price: $17.16
(price subject to change: see help)
Asin: 0743257529
Catlog: Book (2005-02-08)
Publisher: Scribner
Sales Rank: 476175
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50. Management (8th Edition)
by Stephen P. Robbins, Mary Coulter
list price: $134.67
our price: $134.67
(price subject to change: see help)
Asin: 0131439944
Catlog: Book (2004-01-14)
Publisher: Prentice Hall
Sales Rank: 9069
Average Customer Review: 3.0 out of 5 stars
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Book Description

Robbins and Coulter's best-selling text demonstrates the real-world applications of management concepts and makes management come alive by bringing real managers and readers together. As it successfully integrates the various functions of management, the book establishes a dialogue with managers from a variety of fields. The authors examine managerial issues concerning defining the manager's terrain, planning, organizing, leading and controlling. For managers of all kinds.

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Reviews (1)

3-0 out of 5 stars introduction to management
It very details and have many examples but if the summary could included more key element, it would be better. ... Read more


51. Advertising: Principles and Practice (6th Edition)
by William D. Wells, John Burnett, Sandra Moriarty
list price: $133.00
our price: $133.00
(price subject to change: see help)
Asin: 0130477222
Catlog: Book (2002-10-29)
Publisher: Prentice Hall
Sales Rank: 126465
Average Customer Review: 4 out of 5 stars
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Book Description

The most exciting, practitioner-based introduction available to the field of advertising. Exceptionally real-world in focus—with examples, issues, and applications interlaced throughout—this best-selling introduction to both the theory and practice of advertising provides important insights into how advertising is done, who does it, and the critical questions that must be resolved. It provides a focus on what principles and practices make advertising effective—and the volume's rich and extensive support package make the teaching/learning process not only exciting, but more effective as well.The volume examines advertising foundations, environment, background, planning, and strategy, advertising media, creating advertising and marketing communication elements.For those interested in effective advertising. ... Read more

Reviews (2)

4-0 out of 5 stars Nice
I got this book within two days, exactly when I needed it. It arrived on time and in good packaging. I would like to thank el felix for sending the book. I am anxious to use it.

4-0 out of 5 stars easy guide for advertising students.
Every step expains the advertising basic component. It can help you understand the advertising. ... Read more


52. Microeconomics (6th Edition) (Prentice-Hall Series in Economics)
by Robert S. Pindyck, Daniel L. Rubinfeld
list price: $138.33
our price: $138.33
(price subject to change: see help)
Asin: 0130084611
Catlog: Book (2004-05-28)
Publisher: Prentice Hall
Sales Rank: 10472
Average Customer Review: 3.0 out of 5 stars
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Book Description

This book is well known for its coverage of modern topics (Game theory, Economics of Information, and Behavioral Economics), clarity of its writing style and graphs, and integrated use of real world examples. The emphasis on relevance and application to both managerial and public-policy decision-making are focused goals of the book. This emphasis is accomplished by including MANY extended examples that cover such topics as the analysis of demand, cost, and market efficiency; the design of pricing strategies; investment and production decisions; and public policy analysis. Economists and strategists looking to stay current with economic information.

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Reviews (17)

1-0 out of 5 stars Unneccessarily Long
This textbook takes microeconomics which can be explained in a technical, exact manner and makes it abstract and foreign.

This textbook's sentences run-on and lose their direction, confusing the reader...If a reader had a firm understanding of economics prior to this textbook, after reading it, it is certain that they will no longer have the understanding of economics, that they did previously.

It is a travestly when a textbook designed to teach the reader about a certain subject, actually makes them less knowledgeable of the subject.

I must also ask why it is being used to teach university students in different years and programs, when it should not be, for example in my university it is being taught in the following programs

IBBA - Year 1
BBA - Year 2
BAS - Year 3
MBA - Year 1

5-0 out of 5 stars A good book for intermediate level students
Organization of the books is good. Topics are discussed with enough clarity and graphs and illustrations are describing enough. The level of algebra and math is at an intermediate undergraduate level (economics major). I think it is a complete book for anybody who wants to have an understanding of microeconomics. I am a Ph.D. student of economics now and if I am going to teach an undergrad micro course, I will certainly choose this textbook.

3-0 out of 5 stars Its clearly written, however laughable as an inter. Text
The book is clearly written, however, I found that it is to simple and somewhat weak as a intermediate level text. I agree with most of the other comments that it would be more suitable as an entry level Economics text. This book would probably be better suited for students who are buisness or non-economics majors taking the intermediate course.

1-0 out of 5 stars translated from klingon?
Perhaps one of the worst written textbooks of all time.The convoluted sentences contain multiple sub clauses and prepositional phrases.The graphs are inadequately labeled and do more to confuse than clarify.Couldn't the publisher at least have hired a Wall Street Journal editor to give it a rewrite?They might as well have printed this in ancient Sumerian.The accompanying study guide reiterates the key topics in plain English, but contains typos.Politically speaking, the book displays a strong libertarian, anti-regulation, anti-worker bias.

3-0 out of 5 stars Book Review
I found this book to have clarity in the major topics of microeconomics which could help you to understand the basics. However this should only be used as basis reading and other books should be used to cover the various topics in more depth, such as Koutsoyanis and others which give more insight on specific topics. All in all it is a good solid core text book which can give you the basic knowledge needed in microeconomics. ... Read more


53. Statistics for Business and Economics (Statistics for Business & Economics)
by David R. Anderson, Dennis J. Sweeney, Thomas A. Williams
list price: $132.95
our price: $127.95
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Asin: 032420082X
Catlog: Book (2004-01-06)
Publisher: South-Western College Pub
Sales Rank: 30918
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Book Description

This market leading text offers proven, comprehensive, applications-oriented approach. Written by authors who are highly regarded in the field, the text provides sound methodological development. The discussion and development of each technique is presented in an application setting, with the statistical results providing insights to decisions and solutions to problems. Statistics for Business and Economics, 9e offers proven accuracy that has led instructors to adopt it simply for its superior examples and exercises alone. ... Read more


54. The Five Dysfunctions of a Team: A Leadership Fable
by Patrick M.Lencioni
list price: $22.95
our price: $16.06
(price subject to change: see help)
Asin: 0787960756
Catlog: Book (2002-03-19)
Publisher: Jossey-Bass
Sales Rank: 385
Average Customer Review: 4.57 out of 5 stars
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Amazon.com

Once again using an astutely written fictional tale to unambiguously but painlessly deliver some hard truths about critical business procedures, Patrick Lencioni targets group behavior in the final entry of his trilogy of corporate fables. And like those preceding it, The Five Dysfunctions of a Team is an entertaining, quick read filled with useful information that will prove easy to digest and implement. This time, Lencioni weaves his lessons around the story of a troubled Silicon Valley firm and its unexpected choice for a new CEO: an old-school manager who had retired from a traditional manufacturing company two years earlier at age 55. Showing exactly how existing personnel failed to function as a unit, and precisely how the new boss worked to reestablish that essential conduct, the book's first part colorfully illustrates the ways that teamwork can elude even the most dedicated individuals--and be restored by an insightful leader. A second part offers details on Lencioni's "five dysfunctions" (absence of trust, fear of conflict, lack of commitment, avoidance of accountability, and inattention to results), along with a questionnaire for readers to use in evaluating their own teams and specifics to help them understand and overcome these common shortcomings. Like the author's previous books, The Five Temptations of a CEO and Obsessions of an Extraordinary Executive, this is highly recommended. --Howard Rothman ... Read more

Reviews (51)

5-0 out of 5 stars Help for Dysfunctional Teams
Patrick Lencioni has written an exceptionally interesting fable on optimal team performance. He has prescribed guidelines for team success and applied them in an interesting, easy to read story with a twist. He has defined easy to follow principles that with practice can lead any group or team, large or small to be great.
The book begins with a story of a potentially great company with a dysfunctional executive staff. Even though this company assembled some of the best executives and attracted top tier investors (compared to their closest competitors), the company was on a downslide. Morale was slipping and key employees were leaving. The CEO (and co-founder) was relieved of his title by the board and the search for his successor began.
This company, Decision Tech, was a high profile, two years old company with much at stake. The chairman of the board pushed for hiring Kathryn, an ancient fifty-seven years old by Silicon Valley standards. Employees and the executive staff were stunned with the news of the new hire.
The story develops by weaving Lencioni's team dysfunctions into its web. The fable is enticing and not typical of your "how to produce" guidelines book. The author keeps your interest while at the same time introducing and teaching his methods.
At the end of the story, Mr. Lencioni reviews all levels of team dysfunctions and summarizes and reiterates each. Therefore reinforcing his principles and eliminating confusion.
This is the first book I have read by this author. I found it entertaining, yet very informative. I enjoyed the novel format while receiving important informational steps for success in a team or group.
I would highly recommend this book to any person or group seeking to improve or turn around the team in which they belong. It would be a great tool for corporate teams or even the local high school basketball team. All teams would greatly benefit from Mr. Lencioni's advice.

5-0 out of 5 stars Insight Made Easy
In The Five Dysfunctions of a Team, Patrick Lencioni attracts and captures your attention with his intriguing business story. Before going into thorough details of the five dysfunctions, Lencioni tells the story of a fictitious executive team working to revive a technology company near Silicone Valley. The characters are as realistic as can be and extremely easy to relate to. The story is quite simple to understand and keeps a quick pace. Typically, I have found educational books to drag on and only share stories that few people could relate with. However, this book leads readers through a reasonable, professional journey. The dysfunctions are practical and truthful. Often teams and groups feel that they have all of the possible resources necessary in attaining and mastering their goals, when in fact, they have a plethora of various hidden problems holding them back. Lencioni breaks apart each of these difficulties and explains how it will deny the team of their full potential. I felt that Lencioni's method of applying knowledge prior to teaching a lesson was much more effective than the traditional method of teaching then applying. When the author is finally "teaching" the lessons towards the end of the book, it seems as if you have already learned the information. Patrick Lencioni also provides a useful team assessment and a thoroughly detailed model of the dysfunctions. Insightful suggestions on overcoming the dysfunctions are included as well. Overall, this short, quick book is packed full of invaluable knowledge that can be applied to teams at all levels.

5-0 out of 5 stars Highly Recmmended!
Patrick Lencioni offers a satisfactory fable about an executive wrestling to take hold of a company and create a smoothly functioning executive team. The narrative moves right along as he addresses the problem of feckless teamwork with the fictitious Decision Tech company as a test case. The novel is interesting, and you can read through it easily, getting to know the characters and participating in their business decisions. However, if you just want to learn about better teamwork quickly and leave, skim to the final chapters. Here, the author outlines a detailed model for diagnosing the five dysfunctions of a team and provides exercises and techniques to ameliorate those dysfunctions. The advice is complete and concrete. We recommend the meat and potatoes diagnosis and solutions as well as the cake and ice cream story, but how much narrative you want to read may depend on what shape your team is in when you start, as well as on your taste for tales.

5-0 out of 5 stars Things to look for and fix on teams at all levels
This book is great because the simple narrative makes the 5 different disfunctions more concrete by showing exactly how they can manifest in a team. These are common issues not only executive-level teams, but also teams of lower-level folks like myself, working on individual features of a product. Some of the higher-level concepts like understanding what your 'first team' are a little bit less relevant, but most of the book is still very pertinent and easy to directly apply.

The worksheets and exercises he has in the back are also great, no-nonsense ways to bring your team back on track. The only things I might've liked to see are some more information around what can go wrong when you try to "correct" the particular issues and maybe some more concrete details on what it means to be a leader by his definition. It's a bit vauge in places and seems to be more a matter of reporting structure than technical / feature leadership (i.e. a team of all true peers but where one person is the technical / business expert), though he works to call out some of the details at the end.

5-0 out of 5 stars Inspirational
According to Lencioni, "the ultimate test of a great team is results," and in this fable told in the style of similar books, such as The Goal, and The Present, the author discusses how to build and profit from teams. This book is not about teamwork, so much as the deliberate creation of teams to analyze and resolve problems within an organization. The book is highly readable and informative for any executive aspiring to learn about teams or share an inspirational book with his or her workforce.

Lencioni identifies 5 reasons teams fail: lack of commitment, failure to embrace conflict, lack of results focus, lack of accountability, and lack of trust. The author concludes his book and his philosophy with the statement success is a matter of "embracing common sense with uncommon levels of discipline and persistence."

Read this book and share it with your fellow employees. I would also recommend you read Goldratt's book The Goal (ISBN: 0884270610) in conjunction with this book. ... Read more


55. The Leadership Challenge, 3rd Edition
by James M.Kouzes, Barry Z.Posner
list price: $19.95
our price: $13.96
(price subject to change: see help)
Asin: 0787968331
Catlog: Book (2003-07-25)
Publisher: Jossey-Bass
Sales Rank: 2216
Average Customer Review: 4.64 out of 5 stars
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Book Description

When it was initially written in 1987, few could have predicted that The Leadership Challenge would become one of the best-selling leadership books of all time. Now, faced with the new challenges of our unpredictable global business environment, Jim Kouzes and Barry Posner--two of the country's premier leadership experts--have completely revised and updated their classic book. Building on the knowledge base of their previous books, the third edition of The Leadership Challenge is grounded in extensive research and based on interviews with all kinds of leaders at all levels in public and private organizations from around the world. In this edition, the authors emphasize that the fundamentals of leadership are the same today as they were in the 1980s, and as they've probably been for centuries. In that sense, nothing's new. Leadership is not a fad. While the content of leadership has not changed, the context has-and in some cases, changed dramatically.

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Reviews (33)

5-0 out of 5 stars Guidelines and Parameters for the Perilous Journey Within
I recently re-read this brilliant book before proceeding to Kouzes and Posner's more recently published Encouraging the Heart. I highly recommend both and suggest that they be read in the order in which they were written. Those of us who presume to review books such as this one can merely indicate their breadth and depth of substance as well as their stimulation of thought about the material presented. For example, Kouzes and Posner identify what they call "five leadership practices common to successful leaders" and then suggest ten "behavioral commitments" among those leaders studied. Here they are:

Practice: Challenge the process
Commitments: (1) Search for opportunities and (2) Experiment and take risks

Practice: Inspire a shared vision
Commitments: (3) Envision the future and (4) Enlist others

Practice: Enable others to act
Commitments: (5) Foster collaboration and (6) Strengthen others

Practice: Model the way to the desired objectives
Commitments: (7) Set the example and (8) Plan small wins

Practice: Encourage the heart of everyone involved
Commitments: (9) Recognize individual contribution and (10) Celebrate accomplishments

Those who conduct "360 Feedback" programs could do much worse than to base evaluations on criteria suggested by these practices and commitments. They provide the thematic infrastructure of the material which Kouzes and Posner present within seven Parts. The first introduces key concepts and terms: "Knowing What Leadership Is Really All About." Each of Parts Two-Six is devoted to one of the five Practices. Kouzes and Posner conclude with Part Seven, "The Beginning of Leadership', followed by two appendices which enable the reader to complete "The Personal Best Questionnaire" before reviewing "The Leadership Practices Inventory."

There are dozens of outstanding books on leadership and this is one of the best. I am especially impressed by the balance Kouzes and Posner maintain throughout between theory and practice. More specifically, they introduce and explain various core concepts and then draw upon real-world situations to illustrate those concepts. Obviously, "Encouraging the Heart" (Part Six) introduces ideas which Pouzes and Posner develop in much greater depth in a sequel volume which bears the same name. They conclude this book as follows: "We have said that leaders take us to places we have never been before. But there are no freeways to the future, no paved highways to unknown, unexplored destinations. There is only wilderness. If you are to step into the unknown, the place to begin is with the exploration of the inner territory." Those who agree (as do I) with these final remarks are urged to check out David Maister's Practice What You Preach, Tim Sanders' Love Is the Killer App, David Whyte's The Heart Aroused, and Larry Davis' Pioneering Organizations.

5-0 out of 5 stars Had to read this one again
I read the original book a few years ago and found the information very inspirational. I was happy to see the updated printing has chapters on corporate downsizing and covered the loss of jobs due to increased technology in the workplace. Now more than ever companies have to work smarter with fewer employees and this book has the insight on getting that job done. I also recommend reading Rat Race Relaxer: Your Potential & The Maze of Life by JoAnna Carey a great week-by-week guide to motivating employees.

5-0 out of 5 stars A wonderful thesis on the leadership practices
This is a book about bringing out the best in oneself and in the other people. A must read for anyone trying to achieve self-fulfillment and improve their impact on the world.

Most other books on this topic talk about well-known personalities, but this one focuses on the underlying leadership practices using examples of ordinary people as the leaders, in turn emphasizing that each one of us can choose to become a leader. Some books are for a sail-through reading while others are for digesting. "The Leadership Challenge" requires slow chewing and a deliberate assimilation of the teachings and research presented, for the new learnings to become an acquired habit or a second nature. My top-most learning is that leadership is not a place or a peak to be conquered, but rather a skill with which the journey through one's life can become far more fulfilling. The Leadership practices as presented are independent of one's position in an organization, and can be exercised at all levels.

It is about interactions, relationships and what one does to inspire others for uplifting their performance and efficiency. Similarly, it talks about practicing leadership skills in one's own personal life by credible communications, setting standards and expectations, and following fair means to achieve these. Leadership is indeed everyone's business, to seek continuous improvements and not become stagnant in one's life.

"The Leadership Challenge" book stands apart from others by giving examples of ordinary people who overcame their own adverse circumstances to make a differences to others around them. If everyone learns and practices the art of Leadership as presented, it will provide an inner fulfillment by realizing one's own full potential while improving the overall state of affairs in the world.

5-0 out of 5 stars "Unequivocally superior book on leadership"
As other reviewers have commented; there is a ton of information in this book. I will add; tons of fantastic information! This is a book I have been reading sporadically for the past nine months. Why have I taken so long to read it? I will read it for a while, put it aside, read another book, then return to this one. It is profound. The only book on leadership better than this (maybe): Principle Centered Leadership.

The copy I read was the first edition. I've skimmed through this edition and found that the authors have added websites and other informative stuff to keep it up to date.

Each time I've returned to this book I wonder: why did I ever put it down? If you are a manager or an aspiring leader, like me...Read this one. You'll be glad you did. I know for a fact, this book is required reading for certain business majors.

5-0 out of 5 stars The foundation for all the others
I know that it's a cliche to call anything other than the Bible, a "Bible," but this is The Leadership Bible, nonetheless. If this is not in your library and a large part of your leadership journey, you are way way way behind the curve. Kouzes and Posner have been conducting some of the most significant leadership reasearch on the planet for over 20 years--and you'll find all that accumulated wisdom in this book. ... Read more


56. Strategic Management and Business Policy, Ninth Edition
by Tom Wheelen, J. David Hunger, David Hunger
list price: $133.00
our price: $133.00
(price subject to change: see help)
Asin: 0131421794
Catlog: Book (2003-07-15)
Publisher: Prentice Hall
Sales Rank: 40475
Average Customer Review: 5 out of 5 stars
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Book Description

This comprehensive book offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps readers develop an understanding of the wide range of theories and research available in this field—from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location. KEY TOPICS 43 timely and well-researched corporate cases examine real companies at all stages of development.For directors of strategic planning, competitive intelligence analysts, and strategic planners. ... Read more

Reviews (2)

5-0 out of 5 stars Common sense for those that know business concepts well...
Although one may learn new terms, most of the concepts laid out in this book are fairly common sense, if you've had any type of job in your life where you had to do payroll, forcast sales, or any other "strategic" processes of doing business. This is not to talk down at the book....it is an excellent book that covers the topic(s) that it set out to quite well. In the real business world, you would always try to figure out the most cost effective way to increase profits, decrease costs, and simultaneously maintain workplace efficiency. I didn't really need a textbook to tell me that.

I originally bought this book on the advice of bain4weeks.com which recommended this as the text of choice to successfully test out of the Excelsior College Exam ECE Business Policy and Strategy. 120collegecredits.com did not have a study guide for this test at the time . While I merely scanned through a few of the pages, I ended up getting a "B" on what was supposed to the the "capstone" business degree class. The test was all essay response, which made it sound hard, but to be honest, it was probably one of the easiest tests I've taken. It took all 3 hours, but it was kind of hard to fail that exam. AS LONG AS you put something down for an answer, and it made sense to the senario. It was very open-response and more or less asked for your opinion on the best way to solve the particular case study.

I strongly recommend anyone wishing to get 3 required upper level semester credits in Business Policy/Strategy to register NOW for that ECE exam; it will be discontinued in Sept 2004. Grab the Strategic Management book if you feel you'll need a good review of what would be unfamiliar business concepts for you. TECEP does have a version of the Business Policy test as well . But I'd try to take the Excelsior version while I can. outlines the whole credit-by-examination process and how to finish your degree a lot faster.

5-0 out of 5 stars See your business as an integrated whole
I originally used an older version of this book in 1991 when I took Wheelen's class "Strategic Management and Business Policy". The value of this book is Wheelen's methods of taking all the parts of a business and integrating them into a workable whole--the physical tool to enable such a transformation is the strategic business plan. I was only 20 when I read this book, and I was awestruck.

This was the most valuable book I read in college. ... Read more


57. Overcoming the Five Dysfunctions of a Team : A Field Guide for Leaders, Managers, and Facilitators
by Patrick M.Lencioni
list price: $24.95
our price: $16.47
(price subject to change: see help)
Asin: 0787976377
Catlog: Book (2005-02-25)
Publisher: Jossey-Bass
Sales Rank: 23348
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58. The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
by C. K. Prahalad
list price: $28.95
our price: $19.69
(price subject to change: see help)
Asin: 0131467506
Catlog: Book (2004-08-15)
Publisher: Wharton School Publishing
Sales Rank: 1006
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Book Description

The world's most exciting, fastest-growing new market? It's where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and help millions of the world's poorest people escape poverty.

It is being done-profitably. Whether you're a business leader or an anti-poverty activist, business guru Prahalad shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets.

In the book and accompanying CD videos, Prahalad presents...

Why what you know about BOP markets is wrong A world of surprises-from spending patterns to distribution and marketing

Unlocking the "poverty penalty"

The most enduring contributions your company can make Delivering dignity, empowerment, and choice-not just products

Corporations and BOP entrepreneurs Profiting together from an inclusive new capitalism

"C. K. Prahalad argues that companies must revolutionize how they dobusiness in developing countries if both sides of that economic equation areto prosper. Drawing on a wealth of case studies, his compelling new bookoffers an intriguing blueprint for how to fight poverty with profitability." Bill Gates, Chairman and Chief Software Architect,Microsoft

"The Bottom of the Pyramid belongs at the top of the reading list forbusiness people, academics, and experts pursuing the elusive goal ofsustainable growth in the developing world. C. K. Prahalad writes withuncommon insight about consumer needs in poor societies andopportunities for the private sector to serve important public purposes whileenhancing its own bottom line. If you are looking for fresh thinking aboutemerging markets, your search is ended. This is the book for you." Madeleine K. Albright, Former U.S. Secretary of State

"Prahalad challenges readers to re-evaluate their pre-conceived notionsabout the commercial opportunities in serving the relatively poor nations ofthe world. The Bottom of the Pyramid highlights the way to commercialsuccess and societal improvement--but only if the developed worldreconceives the way it delivers products and services to the developingworld." Christopher Rodrigues, CEO, Visa International

"An important and insightful work showing persuasively how the privatesector can be put at the center of development, not just as a rhetoricalflourish but as a real engine of jobs and services for the poor." Mark Malloch Brown, Administrator, United Nations Development Programme ... Read more


59. Organizational Behavior (10th Edition)
by Stephen P. Robbins
list price: $124.00
our price: $124.00
(price subject to change: see help)
Asin: 0131000691
Catlog: Book (2002-10-16)
Publisher: Prentice Hall
Sales Rank: 18208
Average Customer Review: 5 out of 5 stars
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Reviews (1)

5-0 out of 5 stars Textbook, but easy to follow
We used this textbook for several courses in my Organizational Behavior program. Of all the texts we've used, this one has been the most valuable. The text is easy to read and is interesting, and the book offers a great deal of case studies to really emphasize the points. Overall, I think this is a great textbook and it is very versatile in business courses. ... Read more


60. Strategic Management : Concepts and Cases (10th Edition)
by Fred David
list price: $136.67
our price: $136.67
(price subject to change: see help)
Asin: 0131503499
Catlog: Book (2004-07-23)
Publisher: Prentice Hall
Sales Rank: 12531
Average Customer Review: 3.5 out of 5 stars
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Book Description

The tenth edition of Strategic Management is a current, well-written strategic management book with the most up-to-date compilation of cases available. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter—globalization, the natural environment, and e-commerce. 46 Experiential Exercises, and 43 cases are included. The author provides and overview of strategic management, as well as strategy formulation and implementation, strategy evaluation, strategic management case analysis, 46 Experiential Exercises and 43 cases including service company cases and manufacturing company cases. For management professionals, small business owners and others involved in business.

... Read more

Reviews (5)

4-0 out of 5 stars A good book, but not spectacular
This is a good, step-by-step book for strategic management.

It lays out the steps very well, but it could use a bit more information.

The financial ratios section could use more information, and the case studies are often unequal in the types of information that they carry. This makes it difficult to do competitor comparisons.

How do you rank a company's workers policy when only one case has information on it and the other does not? You cannot simply discount such information when it could be an important competitve factor.

Essentially, this is a good book for teaching you a process, but it could use some work on giving you more details.

4-0 out of 5 stars A Wealth of Information
This book provides you with numerous analytical tools that can be used to quantify the strategic decision making process. Not a real page turner but the models are useful and the case analysis provides real world examples of companies entering strategic crossroads. Overall I think it provides the reader with a pragmatic way of managing the abundance of information involved in the strategic decision making process.

4-0 out of 5 stars Strategic Management: Concepts & Cases
It is a helpfull book, especially for anyone who deal with the strategy formulation. This book provide some valuable tools for analyzing the organization's environment, both external and internal, which is something special with this book that make it different with the other.

3-0 out of 5 stars An up-to-date book on strategic management
This book was the text for my strategic management class, and it was one of my favorite textbooks. The authors of this book tried to explain the concepts of strategic management. The case studies were very interesting, and the book gave insight into successes and failures of some companies. It may be wordy, but it's packed with useful information and analysis.

3-0 out of 5 stars Need a College textbook
Great introduction into strategic management.A lot of topics about global strategic management. ... Read more


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