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1. QuickBooks 2004 The Official Guide
$23.07 $22.57 list($34.95)
2. The E-Myth Revisited CD : Why
$10.88 $8.48 list($16.00)
3. The E-Myth Revisited: Why Most
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4. Small Business Kit for Dummies
$115.95 $42.00
5. Small Business Management: An
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6. Starting an eBay Business for
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7. The Five Temptations of a CEO:
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8. QuickBooks 2005 The Official Guide
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9. Guerrilla Marketing : Secrets
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10. Effective Small Business Management
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11. Getting Them to Give a Damn :
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12. Business Plans Kit for Dummies
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13. The Encyclopedia of Restaurant
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14. How to Make Your Business Run
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15. How to Open a Financially Successful
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16. How to Open a Financially Successful
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17. Starting & Managing Your Own
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18. Small Business for Dummies, Second
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19. Patent It Yourself (Patent It
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20. Specialty Shop Retailing: How

1. QuickBooks 2004 The Official Guide
by KathyIvens, Kathy Ivens
list price: $29.99
our price: $29.99
(price subject to change: see help)
Asin: 0072231394
Catlog: Book (2003-11-21)
Publisher: McGraw-Hill Osborne Media
Sales Rank: 12475
Average Customer Review: 4 out of 5 stars
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Book Description

“Intuit-approved and loaded with secrets, Quicken Press books provide you with recipes for financial success.”--Scott Cook, Co-founder, Intuit, Inc.

The only official guide to QuickBooks 2004, this information-packed resource teaches users of all levels how to manage their finances for business or home. ... Read more

Reviews (3)

2-0 out of 5 stars Reference Book Only - Don't buy to learn to use Quickbooks!
I bought this book to learn how to use QuickBooks properly after my accountant noticed a few major issues with how I tracked things in my company file. I found this book worthless for a beginner trying to learn how to use the product. Also, it doesn't seem to provide significantly more detail than QuickBooks online help. The only thing I've used it for so far is learning a good account naming scheme...

5-0 out of 5 stars This book has everything you need
This book not only has clear explanations about how to perform every bookkeeping chore in Quickbooks, it also explains what's going on in the background so you can understand how your profit and loss numbers accumulated. Beyond that, this book has important and useful information about workarounds for all the Quickbooks functions that are annoying if you or your accountant don't want to do things the "Quickbooks way". The explanations and tips about setting up sales tax, overcoming bank reconciliation problems, tracking inventory, and managing customers are beautifully written and easy to understand. My accountant said he learned from it and took what he learned to his other Quickbooks customers. This book lets you get the most out of QuickBooks, and shows you how to run your business properly.

5-0 out of 5 stars A Perfect Resource
This book has the most accurate information on all the Quickbooks features, and the explanations are so easy to follow that it's like having a private tutor. No matter what you need to do, this book has instructions, even if you don't want to do things the way Quickbooks normally works. These workarounds, along with all the "insider" information and tips, make this book an incredibly useful, wonderful, guide to getting everything you need out of Quickbooks. ... Read more


2. The E-Myth Revisited CD : Why Most Small Businesses Don't Work and
by Michael E. Gerber
list price: $34.95
our price: $23.07
(price subject to change: see help)
Asin: 0060755598
Catlog: Book (2004-06-01)
Publisher: HarperAudio
Sales Rank: 16051
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Book Description

In this compact disc edition of the totally revised underground bestseller -- The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business -- from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

... Read more

3. The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
by Michael E. Gerber
list price: $16.00
our price: $10.88
(price subject to change: see help)
Asin: 0887307280
Catlog: Book (1995-04-12)
Publisher: HarperBusiness
Sales Rank: 472
Average Customer Review: 4.37 out of 5 stars
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Book Description

An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber walks you through the steps in the life of a business -- from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

The E-Myth Revisited will help you grow your business in a productive, assured way.

... Read more

Reviews (115)

5-0 out of 5 stars Guide to creating a business that lets you 'breathe easy."
If you own a small business or are considering starting one, put this book at the top of your "must read list." As a personal coach, I recommend the E-Myth Revisited to our entrepreneurial clients, especially if the business has "taken over the client's life."

Gerber's E-Myth Revisited offers salient points with the most important being, "Work ON your business not IN it." We are introduced to three working personalities: 1) the entrepreneur who always has ideas, 2) the manager who keeps everything organized, and 3) the technician who knows that "If it's going to get done right, I'd better do it myself." Through the eyes of a business owner/client, Gerber unfolds the story that allows us to see the importance of each personality preference and the necessity for balance between them. We also see the different stages of business growth and come to appreciate the benefits of implementing systems at the beginning of developing a business.

Humor throughout the book makes this an enjoyable read, and as I tell my clients, savor your chuckles when you find Gerber describing you almost perfectly.

5-0 out of 5 stars Will shape the future of your business and your life.
I have read The E-Myth many times over and have found the Franchise Prototype system absolutely amazing. I am now 26 years old and in the last 4 years have built 2 very successful companies. Being in business for yourself is not about making money. It is about fulfilling a part of yourself. Understanding the principals in this book will change the way your run your business and give you balance to your life. That is what it is all about you know. Balance. Understanding why God placed you on this Earth and making sure you spend time to stop and smell the roses. If you take what Michael says in this book to heart and apply it's principals to your life your business will never be the same. Trust me from the experience in what this book has done to my past business and the power that is pushing my Statewide Business Brokerage. I would easily pay 1 million dollars for the knowledge and understanding I have learned from this book. Thank you Michael for leaving a legacy with me that will reshape my family tree.

4-0 out of 5 stars An eye opener for sure...
It's one of those books that gives you a wake up call, although some of the sections in the book does tend to wander off into the story of other peoples lives as examples, but overall the book does wake you up, I did gain alot of perspective from the book, funnly enough I did email the e-myth website to find out if they provided any e-learning services, but no reply till today for the past 2 weeks, makes you wonder??

A must buy book for anyone getting into the business especialy for some of us that have dealt with situations where you seem to be unable to cope with all the sudden increase of business and how to deal with them, do keep in mind that this book is very down to earth, and do keep in mind that you would require some sort of business background if you ever going to be starting a business, a recommendation as a subject of choice would be accountanting so maybe an accounting abc manual would be a good reference manual in the future in addition to this book. This book is not going to save you but will for sure open your mind.

5-0 out of 5 stars A must-read for all wannabe entrepreneurs
For over a decade now I've been recommending this book (and its earlier edition) to wannabe entrepreneurs that post to the four business newsgroups I co-moderate. Those being misc.entrepreneurs.moderated, misc.business.moderated, misc.business.marketing.moderated, and misc.business.consulting.

This book's most important contribution is talking about what it takes to start and run a successful business AND who should do so. I keep telling newsgroup posters to be real honest with themselves on whether they're a "Technician", "Manager", or "Entrepreneur" so they can save themselves a lot of grief. The rest of the book helps develop the right mindset for starting up and running a business. Have a goal. Aim for that goal. Systematize your business. Delegate. Have an exit plan.

The only thing that could have made this book better was if it had recommended wannabe entrepreneurs to go and talk to business people that are currently running a business they'd like to run. Naturally, not talking to one's future competition, but going out beyond your sales territory and where it overlaps your competition and talking to the business people there. Anyway...

This is a great book and I highly recommend it.

4-0 out of 5 stars Eye Opener!!!
Pros: Easy read, exposes pitfalls, many helpful ideas and many paradigm shifts, excellent!
Cons: Challenging concept for my business of one. No Index.

This is an easy read that took me two days to get through. It's simple, repetitive and just the way I like it. But by no means simplistic. To me, it is well written, when the author gets their ideas across quickly and makes them seem easy. The book gets personal about the author as it tries to relate itself to the reader, yet shows a sense of writing maturity in it's simple delivery of so broad a topic. It also gets personal about you as you discover that your business is a reflection of you.

A mixture of experience and facts, blue prints and rules told in a conversational story with a semi-fictional character. This style of using a third party character to clarify and reinforce the ideas worked well with me. It helped balance and pace the lessons with a fine sense of timing and added perspective. The book is informational, motivational and even funny at times.

Gerber sets the stage by prefacing the four ideas that are the basis of the book's lessons. He identifies and compares three personalities being The Entrepreneur, The Manager and The Technician in us and shows us how and why most businesses fail. He identifies phases of the entrepreneurial business as infancy, adolescence and maturity and the pitfalls of each. He covers six rules on how to shift from working 'in' your business to working 'on' it. And goes over the three activities to help it evolve being, Innovation, Quantification and Orchestration, systems to blueprint your business. He covers the Business Development Process and to think of how to turn it into a franchise that is a saleable Turn-Key business. He then explains the seven steps to developing your business, which he covers in detail but some didn't inspire my confidence, as they are large subjects in themselves. Like, 'Your Marketing Strategy' or Your People Strategy'. But they do develop a framework from where to start and the questions to ask yourself. He constantly helps focus us by asking excellent thought and direction provoking questions.

The book packed with many useful ideas and principles if you decide to buy into them, however is also a way for him to sell his services. By occasionally positioning his company or website as a source of answers to some of the questions the book poses is a great form of self-promotion, however they may be disguised in a story. Some thoughts that came to mind while reading were, why not just find and utilize a mentor? Success leaves clues. I struggled with the though that all businesses are started with one thing in mind and that is to sell it for a profit. The book has many paradigm shifts like this one that challenge us to look at our companies in a different light. Only when I realized that I didn't have to sell my business (If I happened to build an IBM) did I understand the idea. I'm still struggling with finding a compelling vision of how to turn my particular service business of one into a salable entity. Maybe I need to visit his website and enlist in the services he offers. Maybe I just need to find a few successful role models within my business. I will read it again in a few weeks.

I would have liked to see an index in the back to help find needed references quickly. Maybe a future publishing might get one?

A healthy experienced perspective and a plan to help build a successful business life. ... Read more


4. Small Business Kit for Dummies
by Richard D.Harroch
list price: $29.99
(price subject to change: see help)
Asin: 0764550934
Catlog: Book (1998-06-23)
Publisher: For Dummies
Sales Rank: 31176
Average Customer Review: 4.25 out of 5 stars
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Book Description

Imagine everything you'd ever need to start up and run your own small business packed into one convenient, easy-to-read book. Throw in a CD-ROM with more than 250 documents and forms, along with trial versions of great small business software programs, and you've got the new Small Business Kit For Dummies, your perfect resource for the daunting process of starting a small business venture.

Small Business Kit For Dummies is chock-full of information, resources, and helpful hints on making the transition from a great idea to a great business. This book has plenty of straightforward advice on things that an MBA degree won't get you, from the basics of mastering legal, financial, employment, and management hurdles to advanced topics on business plans and strategies, accounting, contracts, taxes, attracting investors, and putting your business onto the Web. Whether you expect your business to become the next Microsoft or you've set your sights on a more modest goal, you'll find comprehensive and authoritative counsel -- without all the confusing jargon and legalese -- in this fun and friendly guide to the world of small business success. ... Read more

Reviews (8)

4-0 out of 5 stars Good, but slowly being replaced by online resources
This a good book, don't get me wrong. However, having been edited back in 1998, and being -as it is- largely focused on the documents that you, as a Small Business Owner, are likely to be in need of, it now seems a bit outdated and old-fashioned when you compare if with the ease with which you can get (for free) similar formats (business plans, marketing plans, invoices, etc.) online (in office.microsoft.com > Templates, for instance). It is a good reference of what to look for, though, which is why I give it 4 stars.

5-0 out of 5 stars Great for those starting their business
It's great to see a book written by an attorney who also understands business.

Too many other books out there are written by amateur business people who's real business is in promoting and selling lousy books.

The CD-Rom will save you hundreds if not thousands of dollars and time.

Also recommend "The Small Business Kit" and "How to Incorporate in any State" by J.W. Dicks, another attorney and businessman with real world knowledge.

Good luck with your business!

5-0 out of 5 stars SmallBizBargains.com gives it a thumbs up!
A few of the staff at [online business] have used this book to help the start previous businesses. We feature it on our site because we have found it so helpful. It is both simple and comprehensive - a great book for those starting or running a business.

4-0 out of 5 stars The basics of business
This book is helpful for those wishing to start their own business but are unsure where to start. The concise writing answers most of the questions one can think of. This book, along with Guerilla PR Wired by Michael Levine, should be all that a young entrepeneur needs.

5-0 out of 5 stars The business basics, but it takes more to succeed.
The forms and basics are essential for getting your small business off to the right start. But entrepreneurs must also be aware that even the best business plan will not be effective unless it also includes a carefully crafted marketing plan that includes publicity. There are wonderful, easy-to-do and inexpensive ways for small business owners to promote their services and to distinguish themselves from the competition. This book and a solid publicity plan are a great way to start ! ... Read more


5. Small Business Management: An Entrepreneurial Emphasis with CD-ROM
by Justin G. Longenecker, Carlos W. Moore, J. William Petty
list price: $115.95
our price: $115.95
(price subject to change: see help)
Asin: 032406554X
Catlog: Book (2002-03-07)
Publisher: South-Western College Pub
Sales Rank: 26424
Average Customer Review: 3.67 out of 5 stars
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Book Description

Small Business Management has been the best-selling small business management text for more than three decades, helping to guide generations of readers into the ranks of business owners and entrepreneurs.The authors' diverse academic backgrounds in management, marketing and finance bring a balanced approach to covering all aspects of starting and running a small business.Adopters praise the text edition after edition for its timely coverage, enjoyable and practical presentation, interesting examples, and its wealth of additional resources. ... Read more

Reviews (3)

3-0 out of 5 stars It's... OK.
The presentation of this book is excellent; It holds the reader's interest quite well. However, despite a recent "update", it shows it's age when the author regularly goes off on dot-com tangents, bringing the internet up in contexts that I believe the last few years have proven are not viable. Good grief, ppl. This isn't freaking 1997! We need a business text, not the wet dreams of a bunch of computer geeks turned businessmen! Anyways, if you are looking for a text with a lot of depth, look elsewhere. This book is to business textbooks what Quickbooks(c)(R)(TM) is to accounting software. In short, don't waste your money, unless you need it for a class. If so, be happy. If your prof teaches out of this, your tests will be very easy.

4-0 out of 5 stars Very Good book for small businesses
It is good and it has a lot of tips to be succesfull in your business. It is easy to read and understand and it has many web sites addreses.

4-0 out of 5 stars Good cases, nice layout but slanted towards SBM positively.
The cases are very good & a nice change of pace from the usual dry textbook reading. The color layout helps direct the reader towards points of interest and it is broken up into sections that are extremely readable. There is a definite slant toward the positive side of Small Business entrepreneuralship-not much is mentioned on the negative aspects. ... Read more


6. Starting an eBay Business for Dummies
by Marsha Collier
list price: $24.99
(price subject to change: see help)
Asin: 0764515470
Catlog: Book (2001-12-15)
Publisher: For Dummies
Sales Rank: 3450
Average Customer Review: 4 out of 5 stars
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Book Description

Starting An eBay Business For Dummies is the book eBay entrepreneurs have been dying to have -- all the tips and tricks of turning eBay trading into a full-time job are here.

This book covers the essentials an eBay user or budding entrepreneur needs to start a money-making venture by trading on eBay. Discover the essentials not only for maximizing your profits on eBay, but also how to run a smart business. This guide explains the enhanced features of eBay including their new Gallery feature designed to help business pull in customers by displaying their goods in individual online boutiques. ... Read more

Reviews (40)

5-0 out of 5 stars A Remarkable Business Opportunity
Marsha Collier's "Starting An Ebay Business For Dummies" is your golden gateway to self-relience in a fun business of your own. How about opening a store in a mall with 30,000,000 visitors daily? What would you pay for this opportunity? Marsha shows not only how to open the store, but how and what merchandise to stock, how to manage accounting, advertising, how to get the best site (location), how to price your merchandise, and how to display your wares. I was amazed at the depth of information about what is required to take and post photos and simple explaination about the best methods of being paid.

This is a Dummie book , but only for Dummies who are smart like a fox. Sure it is written with cartoons, tips (with targets and arrows), reminders, warnings (with cutsie bombs), and ancedotes so it's fun and understandable for "the rest of us". Marsha put her years of success making a living on Ebay into this book. It is simple enough for a beginner to follow, but with tips and ideas a computer guru will appreciate.

(...) Marsha, has shown the least expensive with the greatest upside potential of any business I've seen. Start it as a hobby, build it into a business, but do it right with "Starting An Ebay Business For Dummies" This book has my very HIGHEST RECOMMENDATION.

(...)

4-0 out of 5 stars THE BUBBLE BURST BUT YOU CAN STILL MAKE MONEY ON THE WEB
Although the Internet bubble burst, that does not mean that money can not be made via the Internet. Discounting all those spam e-mails about Making Money Fast, Collier provides solid strategies on starting a business using eBay. One of the best well-written business books I've ever read! I definitely recommend this to anyone who either wants to take full advantage of eBay or even just sells the occassional item. Collier's book reminds me of Guerilla PR: Wired, which details strategies for low-cost, but effective public relations coverage. Both deal with how to maximize your business's efforts and reap the rewards.

5-0 out of 5 stars Gave me the tools I needed!
There are lots of books on eBay, but this one really helped me get organized for setting up my ebay business. It's written in a friendly authoritative style - it made me feel like I was getting advice from a very knowledgable friend.

I've heard Ms. Collier teach at ebay University, and this book really expands into everything I wanted to know about my business. Like where to get licenses, what to do about taxes, where I can buy merchandise without laying out hundreds of dollars (there will be plenty of time for that as my business on ebay grows).

I reccommend this book to anyone who's been selling on ebay casually and is ready to take the next step.

1-0 out of 5 stars Bad news Book
I would rate this book lower than one star if there was an option for that. I cannot say this book is a complete loss, you may use it for a door stop. It has not one iota of what people want to know in a book of this type. It doesn't even address the subject, where to find things to sell. If you are looking for a book on starting and on line store forget this book.

1-0 out of 5 stars So Outdated!
I'm sure this book might have been useful when it came out three years ago, but as a current eBay seller who just read the entire book, I have to say the information is so outdated it's laughable now. eBay has changed so much even in the last six months that many of the things the author discusses don't even exist anymore, and have been replaced by new eBay enhancements. I would estimate that 10% or less of this book was useful to me. A waste of your time and money until an updated version comes out! ... Read more


7. The Five Temptations of a CEO: A Leadership Fable
by Patrick M.Lencioni
list price: $22.95
our price: $15.61
(price subject to change: see help)
Asin: 0787944335
Catlog: Book (1998-09-14)
Publisher: Jossey-Bass
Sales Rank: 4523
Average Customer Review: 4.41 out of 5 stars
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Reviews (39)

4-0 out of 5 stars Good first book, but not his best
Patrick Lencioni has a talent for cutting through the complexities of leadership and teamwork to highlight core principles then presenting them in easily digestible fictional form. In this book (in the UK going by the title of Five Temptations of a Manager) technology company CEO Andrew O'Brien has a mysterious encounter with an unlikely mentor on a deserted commuter train the night before the annual meeting of the board of directors. He's in trouble but doesn't understand why. The enigmatic Charlie leads him through an exploration of five "temptations" that often trip up ambitious executives: Choosing status over results; choosing popularity over accountability; choosing certainty over clarity; choosing harmony over productive conflict; choosing invulnerability over trust. Easily read in a single sitting, this book conveys the temptations effectively in fable form, followed by a summary and discussion by Lencioni. This may not be a comfortable book for some leaders to read. It doesn't let them off the hook for any of a company's problems. The message is timely as CEOs exit failing companies with massive severance packages. If you read only one of Lencioni's books, you will probably find his style further developed and even more effective in his second book, The Four Obsessions of an Extraordinary Executive, or his third, The Five Dysfunctions of a Team.

5-0 out of 5 stars Excellent management book for any type of leader
I was thrilled to pick up this management book that not only had excellent principles, but an intriguing and enthralling storyline that kept me interested all the way to the finish. Five Temptations of a CEO proves an easy read-but certainly not lessons easily tossed aside. These are principles I'll keep with me-regardless of what job or leadership position I may occupy.

The story begins with a struggling CEO, Andrew O'Brien, on the eve of a big, year-end board meeting. Strange occurrences lead Andrew to take the metro system home that evening-and it's on the train where he encounters Charlie, a custodial engineer with a wealth of advice.

Andrew learns from Charlie five temptations that every manager, CEO, teacher, parent or coach might face along their way to success. These are basic temptations that seem very simple-and really are simple. Charlie teaches him that its not in looking for solutions in technology, budget, financials and other usual suspects common to a CEO, but in the common, everyday wisdom that every leader must have.

And for those readers who don't appreciate a good story-or who are just used to the textbook style management books-the five temptations are listed in a summary and self-assessment section in the back. But I won't spoil the ending...

4-0 out of 5 stars widely applicable
This book was short, sweet, and to the point. Although it is focused on CEO as the prototype, this really points to anyone in a leadership and managrial role. The fable is illustrative, and the flow chart and short didactic at the end spells out the key message. It's worth pulling out and quickly reviewing once or twice a year to check back into your own personal growth and areas that still need improvement

4-0 out of 5 stars A great little FABLE!
I am amazed at some of the negative reviews about this great little book. I guess these negative people are not familiar with what a FABLE is? I think this book hits all of us executives right in the face with what we all struggle with. I think this is a must read (no, you will not feel like you have just read Atlas Shrugged after you are finished) for all execs, or people who aspire to lead organizations. I am excited to read the rest of the collection

1-0 out of 5 stars Why can't I give a 0 star ?
This is the crapiest anti-motivational book I ever got to read.
It is a story of Andrew who is a CEO and who meets with an old man one night in the train. The old man is a janitor and his father was a CEO (whatever)so the janitor, CEO's son (Gosh)starts
mentoring Andrew on how he should run his company.
If this janitor was smart enough to motivate a CEO how come he
ended up being a janitor in the first place?!?

I thought, to be a writer you have to be born as a writer but only now I realized that anyone can be a writer and Patrick
Lencioni is the worst one from the ones I've read.

Am I just being paranoid or is the today's literature following
today's music fate ?!? ... Read more


8. QuickBooks 2005 The Official Guide (Quickbooks)
by KathyIvens
list price: $29.99
our price: $19.79
(price subject to change: see help)
Asin: 0072258551
Catlog: Book (2004-11-22)
Publisher: McGraw-Hill Osborne Media
Sales Rank: 5850
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Book Description

Create a customized accounting system for your small business with QuickBooks 2005 and this official guide to maximizing the software’s capabilities. Learn to use all of the new and updated features of the latest release of this powerful financial management tool. Track funds, manage payroll, process invoices, monitor inventory, create budgets, develop fiscal reports, and much more. Run your business easily and efficiently--even if you have no accounting experience--using the essential advice in the only Intuit-authorized guide to QuickBooks 2005. ... Read more


9. Guerrilla Marketing : Secrets for Making Big Profits from Your Small Business (Guerrilla Marketing)
by Jay Conrad Levinson
list price: $15.00
our price: $10.20
(price subject to change: see help)
Asin: 0395906253
Catlog: Book (1998-10-21)
Publisher: Houghton Mifflin
Sales Rank: 2275
Average Customer Review: 4.5 out of 5 stars
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Book Description

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionalized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely revised and expanded third edition, Levinson offers a new arsenal of weaponry for small-business success in the next century. Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneur's marketing bible in the twenty-first century. ... Read more

Reviews (22)

5-0 out of 5 stars A Top Reference for Any Business Owner
This book is a great reference for any business owner seeking to really make the most out of their marketing budget. I used the data in this book and actually made miracles happen with it. The average industry expectations on marketing dollars is 5X the return invested. By applying the principles, strategies and bright ideas I learned in this book I managed to make a 12X return for every dollar invested, and that means a whole lot when you are a small business with not an unlimited budget! This book is very basic and useful, and the data Levinson provides is incredible. I learned so much about the actual nuts and bolts of the marketing industry with this text. It's brilliant, creative and imaginative. Expect to keep a pen and paper handy when you start to have all those bright ideas go off like church bells as you read. If you take this information and apply it to your business or activity, you can save yourself a great deal of experimentation and start out with the rocketing results first off.

5-0 out of 5 stars A must for Small Business owners and marketers.
With thousands of books written on marketing and its implementation for all business sizes, this book has created a unique brand name for itself with a series of books all aimed at a particular type of marketing - Guerrilla Marketing. As its name implies, these books are aimed at achieving significant results through non-traditional marketing avenues that have now become fairly established and are probably not Guerrilla tactics anymore (in the strictest sense of the word).

This book though originally written in the 1980s has been updated in late 1990s and the update has been driven by the feedback received over 15 years. If you are a small business owner or someone responsible for the marketing division of a small business, you may not have that much money available to run your marketing campaigns professionally and using more traditional channels. Therein lies the appeal to this book that assumes that your only resources are time, energy, and imagination.

The book is split into 5 sections - the first section is an introduction to the whole Guerrilla Marketing process all the way from its definition to the thirteen most important marketing secrets and how to develop a Guerrilla Marketing plan.

The second section focuses on mini-media marketing which is nothing but the various marketing approaches you can use - canvassing, personal letters, telemarketing (don't be discouraged as the author explains how to do this right and not annoy people), brochures, etc.

The third section is about maxi-media marketing which means all the marketing techniques that cost money. But the author has a compelling argument that it is worthwhile if you can benefit from it financially. Newspapers, magazine advertising, radio, television, etc. are addressed one after the other with detailed explanations of what to do and what not to do.

The fourth section is nonmedia marketing - free seminars, trade shows, etc. and follows a similar approach of what to do and what to avoid. The author also recommends combining these three types of marketing in a fashion that works for your particular situation.

The final section is on actually launching your Guerrilla Marketing attack and how to win!

Even large organizations have listened to the author and have started experimenting and successfully implementing Guerrilla Marketing strategies.

A marvelous book that convinced me to get a few of the other books in the series with interesting titles like 'Guerrilla P.R. WIRED' that addresses online Guerrilla marketing along with the offline approach. I have several types of marketing books and this set comprises the biggest chunk. I have been experimenting and understanding the various techniques over several months now. Being a small business owner, I like this approach better than most of the others. Bottom line - if you are responsible for marketing your small business goods or services, I recommend at least looking through this book. Good luck!

5-0 out of 5 stars This is the real thing.
I read this in 1984 and again in 2004
Levinson is the guy. The real thing. The man. Stay away from Michael Levine - he is a copy cat.

3-0 out of 5 stars So So Book: For Beginners Only
If you've got formal training in marketing, avoid this book. It lays down some basic tenets of marketing you probably already understand. What I was looking for in it was some practical advice for small businesses and some innovative ideas. Most of what I found I had already discerned through common sense. There's nothing terribly creative or innovative in his ideas.

Here's the summary: learn the basic principles of marketing, use common sense, be persistent and frugal, and work hard.

If you haven't had any formal marketing training this might be a place to start, but even then, I'd recommend a basic marketing text first. Learn the "3 C's" and "4 P's" of marketing before you spend your money on Guerilla Marketing.

5-0 out of 5 stars Most of What You Need Is Between Your Ears
I read this book when it was first published in 1984 and recently read the Third Edition, curious to know how relevant Levinson's ideas have remained during the almost 20 years years since then. He has revised and updated the book to accommodate the emergence of the Internet, e-business, and globalization initiatives. To his credit, his Guerrilla principles remain valid and, if anything, are even more relevant and more valuable now than ever before. It is important to keep in mind that, as he explains in Guerrilla Creativity, creative marketing is not something that you do. "Instead, it's something that your prospects get." Guerrilla principles guide and inform initiatives by which to produce desired results, whatever those may be. Perhaps to create or increase demand for what one offers. (I use the word "offers" rather than "sells" because the same principles can also be invaluable, for example, to those seeking charitable contributions to a non-profit organization.) Perhaps to inform a prospect or reassure a client; in terms of a competitor, perhaps to create confusion, discomfort, and even despair.

Although the book's subtitle suggests that the "secrets" provided will help to make big profits from a small business, Levinson's principles can (as I have indicated) help to achieve a variety of other desired results which may include but are not limited to profits; moreover, his principles can be as helpful to a multinational corporation as they can to a local family-owned business.

The material is carefully organized within five sections: The Guerrilla Approach to Marketing -- Updated, Mini-Media Marketing, Maxi-Media Marketing, Nonmedia Marketing, and finally, Launching Your Guerrilla Marketing Attack. Levinson also provides an especially useful concluding section, "Information Arsenal for Guerrillas" (pages 363-372) which directs the reader to hundreds of resources such as a bibliography as well as information about relevant newsletters, periodicals, audiotapes, and videotapes.

I especially appreciate the fact Levinson includes marginal notes throughout his narrative. They make it so much easier to review key points which may not have been highlighted or underlined. Also, his Index is much more extensive than what authors of business books usually provide. This is in all respects a user-friendly volume whose material, if understood and then applied both effectively and (yes) appropriately, can be of substantial value to any decision-maker who seeks to create or increase demand for whatever her or his organization offers.

What sets Levinson's various "Guerrilla" books apart from most others is his consistent point of view. It has no doubt been influenced by Sun Tzu and especially by several of Sun Tzu's strategies such as when far away, seem near...or vice versa; when small, seem large...or vice versa; when exhausted, seem vigorous...or vice versa, etc. It was Sun Tzu who explained the importance of thorough preparation by asserting that every battle is won or lost before it is fought. Although we usually think of such strategies as being used only by "Davids," the same strategies (albeit with modifications) can also be used very effectively by "Goliaths."

In the first chapter, Levinson identifies 12 differences between Guerrilla marketing and traditional marketing. They are essentially differences of judgment, values, and priorities rather than of resources. I agree with Jason Jennings who suggests that it's not the large that eat the small...it's the fast that eat the slow. Size and speed are not mutually exclusive. Many successful organizations have both. However, Levinson is quite correct when stressing the importance (and benefits) of having an underdog mentality. Differing somewhat with Andrew Grove, I presume to suggest that not all survivors are paranoid...but most are. The Guerrilla mentality takes no one and nothing for granted. Ever.

For me, one of Levinson's most interesting ideas involves the Guerrilla's relationship with competition. He goes one step further than the Biblical David who wisely avoided physical contact with Goliath: "Guerrilla marketing asks you to forget about competition temporarily and to scout opportunities to cooperate with other businesses and support each other in a mutual quest for profits." That is to say, rather than facing Goliath in combat, Levinson's David would to go into partnership with those vendors who provide a variety of products and services to the Philistines. Goliath would be hired to handle accounts receivable. Eventually David would buy out his partners, then retain them on an outsource basis to continue servicing the Philistine account while he seeks new business opportunities elsewhere within and beyond the Middle East. Perhaps sell franchises in military provisions while remaining owner/CEO of a parent company which provides various services to its franchisees through subsidiaries such as Rent-a-Camel, Caravan Leasing, Goliath Security Services, Galleys Unlimited, etc.

Presumably Levinson agrees with me that it would be a mistake, indeed highly un-Guerrilla-like, to adopt all or even most of the strategies and tactics he offers in this book. First, do a rigorous analysis of your organization's needs and interests, of course, but also or its strengths and especially its weaknesses. (You can be sure your toughest competitors already know where you are most vulnerable. Do you?) Next, set the priorities for action (NOT discussion) and develop a cohesive and comprehensive plan to achieve the most important objectives. Then cherry-pick whichever of Levinson's proffered strategies and tactics will be most helpful to those efforts. There are more of them in this book than you can possibly use at any one time, anyway. However, priorities can change...often because of a competitor's initiatives. (If you did not see them coming, that's your fault. A Guerrilla always sleeps with one eye open.) When circumstances change, different strategies and tactics may be needed. Re-read Levinson's book. You'll probably find whatever you need.

Final point: A Guerrilla never trusts only one book for advice on marketing. Nor should you. Check out Levinson's bibliography. There are no glaring omissions other than Sun Tzu's The Art of War (Griffith translation) and Reis and Trout's Positioning. Among the dozens he cites, my own preferences are Beckwith's Selling the Invisible, Cohen's The Marketing Plan, Levitt's The Marketing Imagination, McKenna's Real Time, Reichheld and Teal's The Loyalty Effect, and Schmitt and Simonson's Marketing Aesthetics as well as Schmitt's subsequent Experiential Marketing. ... Read more


10. Effective Small Business Management
by Norman M. Scarborough, Thomas W. Zimmerer
list price: $125.00
our price: $125.00
(price subject to change: see help)
Asin: 0130081167
Catlog: Book (2002-08-07)
Publisher: Prentice Hall
Sales Rank: 228889
Average Customer Review: 3 out of 5 stars
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Reviews (1)

3-0 out of 5 stars Have Your Instructor Standing By
This is a great book if your just getting into business, however if you already know the basics you may want to try something a little deeper. There are quite a few questions this book just won't answer so make sure you go to class. As a supplement to in class lectures and hands on study you will be able to gain alot from reading this text. It offers alot of valuable information in an easy to understand format. I hope you like reading though because it tends to get a little dry.

... Read more


11. Getting Them to Give a Damn : How to Get Your Front Line to Care about Your Bottom Line
by Eric Chester
list price: $19.95
our price: $13.57
(price subject to change: see help)
Asin: 1419504584
Catlog: Book (2005-05-01)
Publisher: Dearborn Trade, a Kaplan Professional Company
Sales Rank: 6136
Average Customer Review: 5.0 out of 5 stars
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Reviews (1)

5-0 out of 5 stars Much-Needed Book, Right on Target
If you are a business owner employing people between the ages of 16 and 24, buy, read, absorb, and apply this book. If you are a manager or supervisor in any kind of company where you are responsible for employees between the ages of 16 and 24, buy, read, absorb, and apply this book. If you are the confused parent of one or more children between the ages of 16 and 24, buy, read, absorb, and apply this book. If you are an educator of students between the ages of 16 and 24, buy, read, absorb, and apply this book. Are we communicating here?

OK, your first reaction is the profanity in the book title. Live with it! You will find the word a few places in the text, but it's there to make a point. Yes, the writing is punchy, direct, and pushes the envelope of your thinking. However, so do the attitudes and behavior of your young people. We older folks (let's say that term refers to all us gray beards over 35) need to wake up and smell the differences between today's young workers and their counterparts in previous generations. They are different, and must be managed differently. Learn how and succeed. Ignore the lessons of this book and continue to pour profits down the drain by recruiting, training, recruiting, training, recruiting, training, ad nauseum.

Eric Chester is respected as the leading authority on this age group, assuming that anyone can be an expert on kidployees. As a consultant and author in the workforce field, I'm very comfortable telling you that the man is right-on in his writing as he is in his speaking. He'll grab you at the beginning of the book and hold your attention with anecdotes (some from his own life) and lessons learned. In page after page, Chester presents knowledge, insight, techniques, and advice that-if heeded-can substantially strengthen a manager's effectiveness.

In the first of five well-organized sections of the book, you'll gain valuable perspectives about the 16-24 year olds (Generation Why), noting how and why they're different...and how the difference can be a powerful asset for your company. Subsequent sections address how to attract, keep, and connect with this important employee group. The last section offers important insight into some employers who get it right...why and how. An index supplements the text, enabling you to go back to particular sections for refresher readings.

You will be amazed at how much the author has packed into this comfortably-sized book.
After you're finished with your first reading, you'll probably be inspired to buy copies for other managers in your organization. Wait. I take that back. That inspiration will come to you before you've finished with the book. It hit me somewhere about half through the pages.

Warning: if your competitor uses this book and you do not, you are in big trouble!
... Read more


12. Business Plans Kit for Dummies (With CD-ROM)
by Steven D.Peterson, Peter E.Jaret
list price: $34.99
our price: $23.09
(price subject to change: see help)
Asin: 0764553658
Catlog: Book (2001-01-15)
Publisher: For Dummies
Sales Rank: 10248
Average Customer Review: 5 out of 5 stars
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Book Description

While Business Plans For Dummies covers the strategy of putting a business plan together, Business Plans Kit For Dummies covers how to put a business plan to work! This kit covers business plans for every stage (and every type) of business: e-business, sole proprietorships, small businesses, service companies, high-tech companies, non-profits -- even business plans for middle managers and restructuring a company. It emphasizes methods for obtaining funding and sources to tap for capital, and explains how to formulate business plans according to the planned business model -- bricks-and-mortar vs. e-business. It also includes updated terminology and jargon from the business planning and venture capital industries, and shows you how to gear specific plans for businesses in different phases of development (i.e., startup, expansion, etc.). ... Read more

Reviews (3)

5-0 out of 5 stars Business Plans Kit for Dummies (With CD-ROM)
Business Plans For Dummies covers the strategy of putting a business plan together, Business Plans Kit For Dummies covers how to put a business plan to work! This kit covers business plans for every stage (and every type) of business: e-business, sole proprietorships, small businesses, service companies, high-tech companies, non-profits -- even business plans for middle managers and restructuring a company. It emphasizes methods for obtaining funding and sources to tap for capital, and explains how to formulate business plans according to the planned business model -- bricks-and-mortar vs. e-business. It also includes updated terminology and jargon from the business planning and venture capital industries, and shows you how to gear specific plans for businesses in different phases of development (i.e., startup, expansion, etc.).

5-0 out of 5 stars OK Book...VALUABLE CD!! REALLY VALUABLE!
The book itself is a very basic rundown of starting a business running and keeping it going. The info presented is quite basic, and not very detailed. BUT, the enclosed CD is FULL, FULL, FULL of forms, government documents, sample by-laws, etc., etc., etc. Having all these forms at your disposal is invaluable. It's a terrific book and CD.

5-0 out of 5 stars An Essential Planning Guide
Like a lot of people, I am a BIG fan of the first Business Plans for Dummies book. It got me started thinking about going out on my own a few years ago. Well, this new Kit book is a great addition. It's particularly useful as a real hands-on guide to putting together a business plan and then making it work. Every chapter has checklists and other forms that take you through the process step by step, as well as "case study" type examples that really bring the information alive. It's full of updated examples of businesses that have succeeded (and how they did it.) And it also contains terrific analyses of business plans that didn't quite make it (and why.) As a small business owner myself, I was surprised to learn as much as I did from the chapter devoted to small businesses. UNLIKE a lot of other business planning books, this one tackles the subject with real authority along with a great sense of humor. I think this is an essential book for anyone who is putting together a business plan for the first time. I even used the trial business planning software that comes on the CD-ROM to choose the program that would work best for our company. And that's made completing the business planning process even smoother. ... Read more


13. The Encyclopedia of Restaurant Forms: A Complete Kit of Ready-To-Use Checklists, Worksheets, and Training AIDS for a Successful Food Service Operation
by Douglas Robert Brown
list price: $79.95
our price: $67.96
(price subject to change: see help)
Asin: 0910627290
Catlog: Book (2004-04)
Publisher: Atlantic Publishing Company (FL)
Sales Rank: 210331
Average Customer Review: 5 out of 5 stars
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Book Description

If you're in the process of starting a new restaurant or are managing an existing food service operation, this is the one book you need to do it right. Always wanted a personal assistant at your disposal? Now you will have one, in book form! Designed to save the food service manager both time and money, you won't know how you got along before with out it.

For the new and veteran food service operators alike, this book is essentially a unique "survival kit" packed with tested advice, practical guidelines and ready-to-use materials for all aspects of your job. The book and companion CD-Rom focuses on the issues, situations and tasks that you face daily in your management role as leader, manager, arbitrator, evaluator, chairperson, disciplinarian and more; from working with difficult customers and employees to ensuring the profitability of your operation.

Included in this book are hundreds of easy-to-implement tools, forms, checklists, posters, templates and training aids to help you get your operation organized, and easier to manage while building your bottom line! The material may be used as is or readily adapted for any food service application. For example, you'll find a practical form to use when interviewing employees, a template for developing an employee schedule and checklists for examining the food service operation and preparing a budget.

Expertly organized, this unique book takes you step by step through each department of a restaurant, caterer, hotel and non-commercial operations. Among the topics covered are management principles of planning, organizing, coordinating, staffing, directing, controlling and evaluation; product purchasing, receiving, storing and issuing, preparation and service; employment and personnel practices; and management of equipment and money.

This manual will arm you with the right information to help you do your job. Keep it on your desk for continual reference. The many valuable forms contained in this work may be easily printed out and customized from the companion CD-Rom. There are over 488 ready-to-use business forms, checklists, training aids, contracts and agreements! ... Read more

Reviews (6)

5-0 out of 5 stars A Complete package for the Food Service Industry
As a long-time user of The Restaurant Managers Handbook by Douglas R. Brown, I have found The Encyclopedia of Restaurant Forms and it's CD Rom to be the most complete and comprehensive selection of forms and ideas for every day and every situation that can or will arise in the food service business.

5-0 out of 5 stars Review From Book News Inc.
The encyclopedia of restaurant forms; a complete kit of ready-to-use checklists, worksheets, and training aids for a successful food service operation. (CD-ROM included)

This book/CD-ROM resource for new and veteran food service operators offers advice, practical guidelines, and ready-to-use forms, templates, checklists, and training aids for dealing with the issues, tasks, and situations that food service operators face everyday. The material may be used as is, or adapted for any food service application. Material is organized into 11 sections on food safety, kitchen management, bar and beverage management, general management, menu management, employee training, human resources, inventory control, financial management, catering and banquets, and hotel management. Forms contained in the book can be customized and printed from the companion CD-ROM.

Jane Erskine
Editor, Book News Inc.
5739 NE Sumner Street
Portland, OR 97218

5-0 out of 5 stars Nice that the forms are perforated
I agree with all the other reviews and use the book almost daily as a F&B director - that additional part I like is they perforated each form so if you do not use the CD Rom, each form can easily be removed from the book

5-0 out of 5 stars Nothing else on the market comes close!!!!
There is not one page of information in this incredibly handsome book that is not useful. The book includes every possible form I can think of, and many many more I never thought about which would be incredibly useful to our business today! The companion CDROM of forms allowed us to use this book from day one. Highly recommended!!!

5-0 out of 5 stars The Encyclopedia of Restaurant Forms
There isn't another book published in the Restaurant field that provides as much comprehensive information. The CD is a wonderful addition. ... Read more


14. How to Make Your Business Run Without You: Streamline Your Business Operations to Pave the Way for More Business, Bigger Profits, and a Business That Virtually Runs Itself
by Susan M. Carter, Susan Carter
list price: $38.00
our price: $32.30
(price subject to change: see help)
Asin: 0967029104
Catlog: Book (1999-09-01)
Publisher: Nasus Pub
Sales Rank: 15699
Average Customer Review: 3.89 out of 5 stars
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Book Description

How To Make Your Business Run Without You is a how-to resource for small business owners and entrepreneurs to effectively streamline operations that will pave the way for more business, bigger profits and a business that virtually runs itself. Through step-by-step chapters, Author Susan Carter advances readers from the high-risk potential of 'owning their own jobs' to the freedom and control of 'owning their own businesses.' A must read for any owner or self-employed professional who is eager to move from start-up status to ongoing success. ... Read more

Reviews (9)

4-0 out of 5 stars A handy guide for running a business
I found the book to be concise, with excellent examples and exercises that stretched my thinking. After being in business for 15 years, there were still excellent ideas on employee motivation, and niche marketing.

A worthwhile book, and one I refer to often.

5-0 out of 5 stars I Paid $165 per hour to have someone do this for me!
After owning a jewelry store for 20 years with 16 employees I had a consulting company come into my store. 30% of what they did is exactly what this book shows you what to do.

I have since sold my store and am a consultant in the jewelry industry helping people run a better buisness. I MAKE the stores I visit get two books:

How to make a business run without you by Susan Carter and
The E-Myth Revisited by Michael Gerber.

Both books are about why small businesses fail and what to do about it. The E-Myth is the phsychology of how to run a business so it runs without you but Susan Carters book is a step by stpe on how to actually do it.

In a snapshot, it's this: If you can't leave your business because you're "the only one who can do it", think again. Take bank depsoits. Write down exactly how to make the depsoit, where to get the forms, which bank to take it to, where to enter the data.

If you did this on your job, coulsn't soemone else take over?

After doing this, for the last few years of owning my store, I didn't have a job. The employees ran the store.

The best part of this book is the center section, Susan lays out exactly what each chapter of your store operations manual should look like.

Did you know that MOSt McDonals franchises do 100% of their potential after only being open 30 days? Why? because of the operations manual for that franchise.

$[money] for a lifetime of knowledge? Worth it? Buy it and let it sit on a shelf and it's worthless.

Buy it and use it and you get ONLY 5 hours more with your family per week (that's 250 hours per year), is that worth $[money]?

i think so. For me I sold my store and am doing what I love, helping others have their store run without them...

1-0 out of 5 stars Not worth the money
The first half of this book is totally worthless and the "doggy shop" analogies are condescending and "stupid." The second half as some useful outlines to writing a business operation manual...this book is DEFINITELY NOT worth the price. It is only about 130, paperback. I was expecting a textbook FULL of "how to" suggestions. Save your money for something else.

5-0 out of 5 stars No other comment but...GREAT!!
The best business book I've ever read!!
Susan discussed the subjects thoroughly but also spesifically. She explained it so clearly, even an idiot may become a millionaire.
It's really applicable in every field of business.
Susan...four thumbs up!!

5-0 out of 5 stars How To Make Your Business Run Without You
This book is a must for any business owner. Why pay big consultant fees when you can walk through the process as described in this book. This is truly the best How To book I have ever seen. And the author writes in such a way, it is as though you are conversing as she teaches you how to run your business instead of letting it run you. I'm in my third year of business and I owe a great deal of credit to Carter. It's like having my own personal consultant. Kudos! Five stars! ... Read more


15. How to Open a Financially Successful Coffee, Espresso & Tea Shop
by Elizabeth Godsmark, Lora Arduser, Douglas R. Brown
list price: $39.95
our price: $31.96
(price subject to change: see help)
Asin: 0910627312
Catlog: Book (2004-07)
Publisher: Atlantic Publishing Company (FL)
Sales Rank: 46849
Average Customer Review: 5 out of 5 stars
US | Canada | United Kingdom | Germany | France | Japan

Book Description

The explosive growth of the coffee shops across the country has been phenomenal. Few people realize Coffee is now the largest food import to the United States! There is money to be made on those beans!Here is the manual you need to cash in on this highly profitable segment of the food service industry. This new book is a comprehensive and detailed study of the business side of the specialty coffee and beverage shop. This superb manual should be studied by anyone investigating the opportunities of opening a coffee cafe, tea shop or coffee kiosk. If you enjoy meeting people and love coffee, this may be the perfect business for you, but keep in mind Specialty coffee retail looks easy, but as with any business, looks can be deceiving. This complete manualwill arm you with everything you need includingsample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; sample menus; coffee drink recipes; inventory lists; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no coffee entrepreneur should be without.

While providing detailed instruction and examples, the author leads you through finding a location that will bring success, learn how to draw up a winning business plan (The Companion CD Rom has the actual business plan you can use in MS Word tm.), how to buy and (sell) a coffee shop,basic cost control systems, profitable menu planning, samplefloor plans & diagrams, successful kitchen management, equipment layout and planning, food safety & HACCP,successful beverage management,legal concerns, sales and marketing techniques, pricing formulas,learn how to set up computer systems to save time and money, learn how to hire & keep a qualified professional staff, brand new IRS tip reporting requirements, managing and training employees, generate high profile public relations and publicity, learn low cost internal marketing ideas, low and no cost ways to satisfy customers and build sales, learn how to keep bringing customers back, accounting & bookkeeping procedures, auditing, successful budgeting and profit planning development, as well as thousands of great tips and useful guidelines.

The manual delivers literally hundreds of innovative ways demonstrated to streamline your business. Learn new ways to make your operation run smoother and increase performance. Shut down waste, reduce costs, and increase profits. In addition operators will appreciate this valuable resource and reference in their daily activities and as a source of ready-to-use forms, web sites, operating and cost cutting ideas, and mathematical formulas that can be easily applied to their operations. The Companion CD Rom contains all the forms in the book as well as a sample business plan you can adapt for your own use. ... Read more

Reviews (2)

5-0 out of 5 stars The Companion CD ROM is invaluable !!!
The book is great and the most updated on the subject - but the CD rom included with the book is superb and a very nice added bonus! It contains a full 50+ page business plan in Word for easy editing with financial statements, over 50 customized forms for your use in PDF format, and a check list of thousands of items you need to open - these are all bonus items included on the CD ROM !!!
We have looked at other business plans and software and all were over $100.00 - this is a great value - my only comment is the book is so packed with info. the type size is a little small for my aging eyes...

5-0 out of 5 stars There is alot of money in those BEANS !
The explosive growth of the coffee shops across the country has been phenomenal. Few people realize Coffee is now the largest food import to the United States! There is money to be made on those beans! Here is the manual you need to cash in on this highly profitable segment of the food service industry. This new book is a comprehensive and detailed study of the business side of the specialty coffee and beverage shop. This superb manual should be studied by anyone investigating the opportunities of opening a coffee cafe, tea shop or coffee kiosk. If you enjoy meeting people and love coffee, this may be the perfect business for you, but keep in mind Specialty coffee retail looks easy, but as with any business, looks can be deceiving. This complete manual will arm you with everything you need including sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; sample menus; coffee drink recipes; inventory lists; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no coffee entrepreneur should be without.

While providing detailed instruction and examples, the author leads you through finding a location that will bring success, learn how to draw up a winning business plan ( The Companion CD Rom has the actual business plan you can use in MS Word tm.), how to buy and (sell ) a coffee shop, basic cost control systems, profitable menu planning, sample floor plans & diagrams, successful kitchen management, equipment layout and planning, food safety & HACCP, successful beverage management, legal concerns, sales and marketing techniques, pricing formulas, learn how to set up computer systems to save time and money, learn how to hire & keep a qualified professional staff, brand new IRS tip reporting requirements, managing and training employees, generate high profile public relations and publicity, learn low cost internal marketing ideas, low and no cost ways to satisfy customers and build sales, learn how to keep bringing customers back, accounting & bookkeeping procedures, auditing, successful budgeting and profit planning development, as well as thousands of great tips and useful guidelines.

The manual delivers literally hundreds of innovative ways demonstrated to streamline your business. Learn new ways to make your operation run smoother and increase performance. Shut down waste, reduce costs, and increase profits. In addition operators will appreciate this valuable resource and reference in their daily activities and as a source of ready-to-use forms, web sites, operating and cost cutting ideas, and mathematical formulas that can be easily applied to their operations. The Companion CD Rom contains all the forms in the book as well as a sample business plan you can adapt for your own use. ... Read more


16. How to Open a Financially Successful Bed & Breakfast or Small Hotel
by Lora Arduser, Douglas R. Brown
list price: $39.95
our price: $33.96
(price subject to change: see help)
Asin: 0910627304
Catlog: Book (2004-05)
Publisher: Atlantic Publishing Company (FL)
Sales Rank: 22294
Average Customer Review: 5 out of 5 stars
US | Canada | United Kingdom | Germany | France | Japan

Book Description

This comprehensive handbook with companion CD ROM will clearly demonstrate how to set up, operate and manage a financially successful bed-and-breakfast or small hotel. Whatever your reason for wanting to open a bed and breakfast, keep in mind that at it takes more than dreams and rooms to achieve success, it is a business that must show a profit. This book will separate the romantic notions of owning a B&B from the business end.

While providing detailed instruction and examples, the author leads you through finding a location that will bring success, learn how to draw up a winning business plan (The Companion CD Rom has the actual business plan you can use in MS Word tm.), how to buy and (sell) a B&B,basic cost control systems, profitable menu planning, Reservation Systems, samplefloor plans & diagrams, successful kitchen management, equipment layout and planning, food safety & HACCP, housekeeping, successful beverage management, reservation networks,legal concerns, sales and marketing techniques,room rate formulas, arrival, billing, departure, learn how to set up computer systems to save time and money, learn how to hire & keep a qualified professional staff, brand new IRS tip reporting requirements, managing and training employees, generate high profile public relations and publicity, learn low cost internal marketing ideas, low and no cost ways to satisfy customers and build sales, learn how to keep bringing customers back, accounting & bookkeeping procedures, auditing, successful budgeting and profit planning development, as well as thousands of great tips and useful guidelines.

There are literally hundreds of innovative ways demonstrated to streamline your business. Learn new ways to make the kitchen, bars, dining room, and front office run smoother and increase performance. Shut down waste, reduce costs, and increase profits. In addition operators will appreciate this valuable resource and reference in their daily activities and as a source of ready-to-use forms, web sites, operating and cost cutting ideas, and mathematical formulas that can be easily applied to their operations. The Companion Cd Rom contains all the forms in the book as well as a sample business plan you can adapt for your own use. ... Read more

Reviews (2)

5-0 out of 5 stars The Companion CD ROM is invaluable !!!
The book is great and the most updated on the subject - but the CD rom included with the book is superb and a very nice added bonus! It contains a full 50+ page business plan in Word for easy editing with financial statements, over 50 customized forms for your use in PDF format, and a check list of thousands of items you need to open - these are all bonus items included on the CD ROM !!!
We have looked at other business plans and software and all were over $100.00 - this is a great value - my only comment is the book is so packed with info. the type size is a little small for my aging eyes...

5-0 out of 5 stars Great Book - Great Value with the CD Rom
This comprehensive handbook with companion CD ROM will clearly demonstrate how to set up, operate and manage a financially successful bed-and-breakfast or small hotel. Whatever your reason for wanting to open a bed and breakfast, keep in mind that at it takes more than dreams and rooms to achieve success, it is a business that must show a profit. This book will separate the romantic notions of owning a B&B from the business end.

While providing detailed instruction and examples, the author leads you through finding a location that will bring success, learn how to draw up a winning business plan ( The Companion CD Rom has the actual business plan you can use in MS Word tm.), how to buy and (sell ) a B&B, basic cost control systems, profitable menu planning, Reservation Systems, sample floor plans & diagrams, successful kitchen management, equipment layout and planning, food safety & HACCP, housekeeping, successful beverage management, reservation networks, legal concerns, sales and marketing techniques, room rate formulas, arrival, billing, departure, learn how to set up computer systems to save time and money, learn how to hire & keep a qualified professional staff, brand new IRS tip reporting requirements, managing and training employees, generate high profile public relations and publicity, learn low cost internal marketing ideas, low and no cost ways to satisfy customers and build sales, learn how to keep bringing customers back, accounting & bookkeeping procedures, auditing, successful budgeting and profit planning development, as well as thousands of great tips and useful guidelines.

There are literally hundreds of innovative ways demonstrated to streamline your business. Learn new ways to make the kitchen, bars, dining room, and front office run smoother and increase performance. Shut down waste, reduce costs, and increase profits. In addition operators will appreciate this valuable resource and reference in their daily activities and as a source of ready-to-use forms, web sites, operating and cost cutting ideas, and mathematical formulas that can be easily applied to their operations. The Companion Cd Rom contains all the forms in the book as well as a sample business plan you can adapt for your own use. ... Read more


17. Starting & Managing Your Own Physical Therapy Practice: A Practical Guide for the Rookie Entrepreneur
by Samuel H. Esterson
list price: $49.95
our price: $49.95
(price subject to change: see help)
Asin: 0763726311
Catlog: Book (2004-08)
Publisher: Jones & Bartlett Publishers
Sales Rank: 26444
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Book Description

This basic handbook on how to start up a private physical therapy practice is a hands-on guide for any physical therapist who is contemplating or preparing to go out on his/her own. Starting and Managing Your Own Physical Therapy Practice is a one-of-a-kind guide that offers insight into the how’s, what’s, and where’s of private business and gives the practitioner enough information and insight to veer him/her in the proper direction. This book is a guide map, a tool developed to open your eyes to what is necessary to open and run your own, successful practice. Insights and ideas are taken from the author’s twenty plus years of professional and business practice in many venues from large hospital facilities and corporate therapy groups to private practice enterprises.

Includes coverage on the following topics: banking relationships, securing advisors, costs, medicare, marketing, advertising and promotion, and coding. It also contains an extensive appendices that includes sample financial statements, income statements, cash flow statements, fee schedules, and payment policies.

From the Foreword:

"In an extremely organized approach and with the inclusion of many practical resources available through the web and many sample forms, the author has managed to present a great deal of material in easily understandable ways. Wasted hours and many mistakes will be avoided by using this book as a personal private practice mentorship."

-- Marilyn Moffat, PT, PhD, FAPTA, CSCS
Professor, Physical Therapy Department
New York University ... Read more


18. Small Business for Dummies, Second Edition
by Eric Tyson, Jim Schell
list price: $21.99
our price: $14.95
(price subject to change: see help)
Asin: 0764554816
Catlog: Book (2003-01-02)
Publisher: For Dummies
Sales Rank: 6068
Average Customer Review: 4.5 out of 5 stars
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Book Description

You’re not alone if the thought of running your own business has crossed your mind. Even if your vision of a small business differs from your neighbor’s, you probably dream of being your own boss and of providing a needed service or creating a cool new product.

But your very first small-business decision may be to admit that you’re not ready for this career – at least not yet. If you’re straddling the fence, Small Business For Dummies will uncover whether this career works for you. You’ll also gain insight into getting your personal finances in order before exposing yourself to the risk of a new business, and discover how to draw a roadmap to reach your career destination. This easy-to-understand guide is also for those who want to

  • Write a gang-buster business plan
  • Create the right legal framework for your business
  • Locate financing that suits your needs
  • Develop and market your product
  • Hire the right employees for the right jobs
  • Build your business

You’ll also gain understanding of the tactical side of running a small business, from pricing, budgeting, business expansion, and complying with government regulations to operational issues including:

  • Managing your time
  • Collecting accounts receivable
  • Understanding your financial statements
  • Taking good care of your customers
  • Locating new financing or revising existing financing

You don’t need to be a genius to run a successful small business, but you do need some help. And that’s exactly what this book is, a guide into the stimulating world of small business ownership and management. ... Read more

Reviews (12)

3-0 out of 5 stars Big Fan of the Series, but This Book Lacks Meat.
First of all, Eric Tyson writes some other great books under the Dummies series, such as "Home Buying for Dummies". This book, on the other hand, is good as a primer. There are a lot of chapters that aren't critical to starting a business. Then the chapters that finally do touch at the core of starting a business, only cover the subject with a light, superficial touch. The best part about this book is that they refer you to read other books related to the subject, such as Nolo Press' "The Small Business Start-up Kit." If you can borrow "Small Business for Dummies" from a local library or friend, I recommend doing so. You can then save your money on other books that cover the various business start-up subjects in more depth. For example, there are a whole series of Nolo Press books about forming a LLC, corporation or limited partnership. They also have books dedicated to trademark registration, writing business plans, buying commercial insurance, negotiating contracts, financial management, hiring more staff, etc. And by the way, I don't have anything to do with either company. Just a guy trying to get a head in business.

5-0 out of 5 stars Excellent book for wannabe and current small business owners
After I finished Tyson's excellent Investing for Dummies, I picked up Small Business for Dummies which Tyson, an entrepreneur, personal finance writer and counselor co-wrote with entrepreneur Jim Schell. This book too was outstanding. It's practical, well-written and organized and comprehensive. Filled with anecdotes as well as concrete advice.

5-0 out of 5 stars Good book for aspiring business people
If you aspire to start your own business or are already in one, you will find a wealth of information in this excellent book by Tyson.

Even experienced business people will find an idea or two.

5-0 out of 5 stars Excellent Book
Great book for a novice like me in conducting real world business. It starts for the basics which I needed. Worth more than the money spent.

4-0 out of 5 stars Good Book For People New To Business
"Small Business For Dummies" is a good book to introduce people to the world of small business. The book is filled with solid business advice and information which runs the gamut from managing employees to controlling inventory to building customer relationships.

The book starts with a short chapter asking, "Is Small Business For You?" The authors discuss reasons to start a small business and reasons to remain an employee working for someone else. There is a short aptitude test to see if you have the characteristics to be successful as an entrepreneur.

Tyson and Schell define a small-business owner as a person who owns a business with 100 or fewer employees. To reduce the risk of starting a business, the authors suggest you consider starting a part-time business.

I especially like how "Small Business For Dummies" addresses the issue of risk in starting a small business. When an entrepreneur starts a larger company, the founder might collect $150,000 a year in salary, have a great severance package, and even if the company fails, there probably won't be any personal stigma for the founder. On the other hand, small business failure is much more painful, carrying not only the stigma of personal failure, but also dire personal financial consequences.

The second Chapter, "Laying Your Personal Financial Foundation," gives new entrepreneurs a quick course in personal finance, Tyson's specialty. Some entrepreneurs fail to get their personal finances into shape before launching their business.

Tyson and Schell point out, the more financially sound you are, and the more fully aware you are of your spending and financial needs, the more likely you are to succeed in business. A common cause of business failure is running out of money while trying to establish your new company.

Tyson and Schell suggest building up your cash reserves (or a "war chest") of about three to six months of living expenses before starting your company. The authors also discuss the importance of disability, health, and term life insurance in protecting yourself and your family.

Chapter 3, "Finding Your Niche," dispels the common myth that your "niche" is the key to success. Tyson and Schell write: "[T]he niche or idea won't ultimately make or break your business; the day-to-day running of the business itself is what ultimately determines success- or failure. Stated another way, you show us a crackerjack business person, and we'll show you someone who can get rich in the cookie business whether or not he or she has the foggiest idea how to bake the darn things."

"Small Business For Dummies" gives us the valuable tip that trying to be a low-cost player is likely to lead to failure. Small businesses can't compete on price. They must compete on quality and service.

Tyson and Schell also unveil your most valuable business asset- you. After telling us a short story about Sam Walton (the founder of Wal-Mart) borrowing $1,800 to buy an ice cream machine, Tyson and Schell write: "And so it will be with the rest of us who follow in Sam Walton's footsteps- we alone will either make our company, or we will break it. Sure, the niche will be important but we will select it. And certainly our employees will be important, but we will choose the people we hire (and the people we fire). And, of course, our products (or services) will be important, but we will have the final word in defining them. Everything that happens within our business will have our own personal stamp on it. Nothing will be outside of our grasp."

One option to creating a company from scratch is buying an existing small business. Small Business For Dummies devotes two excellent chapters to buying a business.

The book has an excellent discussion of due diligence and evaluating a business to buy. Some of the suggestions include:

~ Examine the business's tax returns. While many small business owners trying to sell a business will try to overstate earnings and the potential of the business to a potential buyer, the owner will likely try to minimize the profits reported to the IRS to save money in income taxes.

~ Talk to key customers, employees, and other companies in the industry. Try to get a feel for the level of ethics and reputation of the company you consider buying. People of low ethics are more likely to try to sell you a bad business for an inflated price and not care about your future success or happiness with the business.

~ Consider hiring a business appraiser, so that you have information about the prices for which comparable businesses are selling.

~ Get proof showing that all business taxes are fully paid to date. And, make sure that the seller is liable for any existing, undisclosed liabilities.

Many people can't afford to purchase an existing business. How do the cash starved build a company? Bootstrap. The Book points out that one Inc. Magazine survey showed that about 79% of the fast-growing Inc. 500 companies relied upon the founder's personal savings and 16% relied upon financing from family members for funding. In contrast, only 7% received bank loans, 5% received angel investments, and 3% received venture capital.

Tyson and Schell write: "The fact that bootstrapping is so pervasive and works so well makes sense if you think about it. First, what better way to instill discipline and to make things work efficiently that to have a limited supply of funds? Second, because you care deeply about risking your own money or that of family or friends, you have a powerful incentive to work hard and smart at making your business succeed. ... Bootstrapping is the unchallenged king of start-up financing."

Small Business For Dummies is worth reading. It is also available at many public libraries.

Peter Hupalo, Author of "Thinking Like An Entrepreneur" ... Read more


19. Patent It Yourself (Patent It Yourself)
by David Pressman
list price: $49.99
our price: $32.99
(price subject to change: see help)
Asin: 1413300251
Catlog: Book (2004-04-01)
Publisher: Nolo.com
Sales Rank: 6058
Average Customer Review: 4.68 out of 5 stars
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Book Description

Celebrating 20 years of success!

Patent It Yourself is the world's bestselling patent book, recommended by patent attorneys, inventors, librarians and journalists.

Patent attorney and former patent examiner David Pressman takes you -- step-by-step and in plain English -- through the entire patent process, from conducting a patent search to filing a successful application.

Patent It Yourself also covers:

*documenting the invention process
*successful marketing strategies
*foreign patent rights
*assigning and licensing your invention to others
*infringement
*and much more

The 10th edition of Patent It Yourself is completely updated and revised, providing the latest USPTO filing rules, as well as new amendment rules, mailing rules and fees. It also covers the new European Patent Office and Patent Cooperation Treaty rules.

Whether you're new at the inventing game or a grizzled veteran, Patent It Yourself will save you grief, time, and most importantly, money. ... Read more

Reviews (22)

5-0 out of 5 stars Patent It Yourself by David Pressman is a sure winner!
If you have a great idea, but don't know what to do with it, "Patent It Yourself" by David Pressman is here to help. This book is a true blessing to both novice and seasoned inventors alike. It's organized format and light-hearted illustrations make this a truly enjoyable read. Packed to the gills with information, "Patent It Yourself" will answer virtually any question an aspiring inventor may ask. It covers everything from avoiding invention marketing companies to patent searching, from drafting a patent application to licensing your creation. The author is a practicing patent attorney registered with the U.S. Patent and Trademark Office, a former patent examiner, as well as an inventor himself with his own patents. His experience definitely shines through in each page of this work. As an inventor myself, I have truly put this book to the test. With the aid of "Patent It Yourself", I have taken two ideas from images in my head, to patented, finished products that are supplementing my income. This book has saved me thousands of dollars in legal fees and has also saved me from many a headache. I would definitely recommend "Patent It Yourself" to anyone interested in turning an idea into profit. Christine Hanisco - Lansdale, PA

5-0 out of 5 stars Worth 6 stars
I have used Pressman's Patent It Yourself since the late 80s to file and process 18 patents, and have saved myself and my business partner (a lot of money) in legal fees. I can't recommend this book highly enough. Pressman is not just knowledgeable, he is a master teacher, imparting information with consumate pedagogic skill. He makes learning of complex legal issues as easy as one can imagine. His prose is often humorous and entertaining as well.

One recommendation: If you use this book to write your first patent filing, let a patent lawyer review the filing before you submit. This shouldn't cost you more than an hour or two in attorney fees and from my experience can enhance your submission and improve its chances for allowance significantly. I did this for my first several submissions and learned something each time. Eventually there was little the attorney could offer, and I then ceased the practice.

Wish I could give 6 stars for this remarkable book.

5-0 out of 5 stars Don't fire your attorney just because you read this book
One area where I see this book being extremely helpful is in understanding what an attorney needs from the inventor. With a new inventor it can take forever to get the right language to put into an application. If you've read this book though you have a clearer understanding that the whole idea is taking technical language and creating a legal document. If you know the specifics and the structure of the application, preparing yourself to be most efficient with your attorney time is a great way to save on attorney bills the smart way. Having the examples ready, knowing what drawings might be required and understanding what others have already done is nothing but helpful in the process.

That being said, the intellectual property world has many twists and turns through the process that really only someone with experiences can accurately assess. The slightest mistake in a fork in the road can mean the difference between success and failure, spending a fortune or losing it. So although this book really is excellent (spoken from experience) it cannot replace good counsel. Filing patent applications and engaging in the process of prosecuting them can be expensive anyway, with or without a lawyer. For many steps in the process having a lawyer can save you money by steering you away from expensive, unnesessary searches. Once you have a patent it doesn't mean you're free and clear to market your invention either. Licensing and cross licensing can be tricky. International circles of intellectual property law have even more hidden quagmires to circumnavigate. Many lawyers are so highly specialized that negotiating license agreements is all they do. Royalty structures can be complicated and only experience can provide the most comprehensive contracts. Having an attorney provides great leverage just in presence as well. They know how to ask the right questions and for the most part won't waste alot of time. So bottom line is this helps immensely in making the process smoother and more efficient but don't fire your lawyer if you want to be sure you make the most of whatever you created.

Most highly recommended, this new edition has important, substantive additions that reflect changes in the law.

5-0 out of 5 stars Use this book and save thousands!!!
If you're thinking of filing a patent, David Pressman's Patent It Yourself is an absolute must! The patenting process is fraught with legal pitfalls that can trap even the savvyest, most experienced inventor. This book translates all of the complex, circuitous legalese that lawyers use to make law inaccessible into plain english. Chock-full with diagrams, step-by-step instructions, and tear-out forms, Patent It Yourself is a one-stop guide to patent success.
I have no legal backround and have successfully filed four patents with this book, saving thousands of dollars in lawyers fees. If you're thinking of hiring a lawyer, think again! The average lawyer charges upwards of $5,000 per patent! Why pay all that money when you can buy a book and do it yourself for only $50? From evaluating how well your idea will sell, to preparing the actual application, to understanding international patent protection laws this book covers all of the bases. Pressman has over 40 years of experience as both a patent attorney and a patent examiner and it really shows! Buy this book, it won't let you down!

5-0 out of 5 stars Detailed, Informative, and very fun to read
This is a truly excellent Book. The author guides the applicant carefully through every step of a patent application, unscrambles the legalese into easy to understand terms, and then provides the legal vocabulary again to create professional sounding patent applications. This book is very useful for inventors whith any level of legal knowledge, from the total beginner to the seasoned inventor with multiple patents. Even professional patent attourneys might learn a few new tricks from this book. The author also covers all aspects of securing inventions, from the decision to patent with respect to the financial benefits, to the patent application, marketing, international patents, and licensing and infingement problems. He points out frequently made errors and gives lots of tips and tricks. A truly excellent book for inventors of all types. (This review refers to the 8th edition) ... Read more


20. Specialty Shop Retailing: How to Run Your Own Store Revised
by Carol L.Schroeder, Carol L. Schroeder
list price: $27.95
our price: $19.01
(price subject to change: see help)
Asin: 0471212644
Catlog: Book (2002-08-15)
Publisher: Wiley
Sales Rank: 12072
Average Customer Review: 4.82 out of 5 stars
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Book Description

Innovative Ideas for Retail Success

"A well-written book that covers all aspects of specialty retailing. A wonderful resource for anyone in retail or thinking about opening a shop." –Kim Mack, Vice President, Crabtree & Evelyn

"Specialty Shop Retailing is a bonanza of savvy ideas and an excellent road map to success in specialty retailing.... Schroeder apparently has done it all, or most–and, thankfully, shes willing to share it with the rest of us!" –Phyllis Sweed, former editor in chief, Gifts and Decorative Accessories

"Everything you wanted to know about specialty retailing you can learn right here.... A must-read by all prospective owners and all key employees.... Add your own creativity and fun, and you have the formula for SUCCESS!" –Joan F. Gillman, University of Wisconsin School of Business—Madison

"The first book you should read if you want to open a successful retail specialty shop, and a must book to read if you want to compare your store with one of the best in the field." –Bill Haefling, President, Haefling & Haefling, Inc.

"If you plan to open a specialty retail store, this book is a must!... I guarantee that those with existing retail operations, regardless of the maturity of the business, will also benefit from this book. Enjoyable reading!" –Anne McGilvray, Anne McGilvray & Company

"Carol Schroeders insightful and humorous approach, combined with her broad human understanding and expertise, make for enjoyable as well as instructive reading. This book is essential for anyone who is considering opening a retail store." –William E. Little Jr., Chairman, George Little Management, Inc. ... Read more

Reviews (11)

4-0 out of 5 stars Pretty good book but Retail Business Kit for Dummies better
Let me start by introducing myself and explaining an apparent potential conflict of interest...

I'm a CPA in Redmond, WA and am always on the lookup for resources that I can suggest to clients. I have quite a few independent retail clients and so was interested in this book.

I also happen to be the author of QuickBooks for Dummies and Quicken for Dummies.

Okay, all that said, I think Carol Schroeder's book is a pretty good one. The book has lots of good information for the independent retailer or the prospective independent retailer. (As you can see, I gave it four stars!) But I really think that the Retail Business Kit for Dummies is a better book. There's more information in the Dummies book and it's an easier read.

One final comment: Before you say to yourself, "Hey, he's just recommending another Dummies book, that's bogus!" let me point out that both the Dummies series of books and "Specialty Shop Retailing" are published by the same company, John Wiley & Sons.

Maybe the thought I'll leave you with is this: If you're interested in learning more about starting and running a successful retail store, read Retail Business Kit for Dummies first... then, if you want more information and have time for another book, read Specialty Shop Retailing. You will get good information in the Shroeder book that isn't in the Dummies book.

Steve

4-0 out of 5 stars Provides an illuminating look into a mysterious business.
You have to be in retail before you can appreciate how mysterious and unpredictable it is. Schroeder overviews the basics of getting started, the basics of retail finance, designing your store, buying and merchandising, staffing, customer service, and advertising and promotion. Each of these chapters provides just an overview, although I found her chapter on staffing to be particularly helpful. The book also provides a very good literature review. There are numerous books in the bibliography that will make interesting reading. My only regret is that Schroeder didn't provide more of her own experiences. She has a fascinating story to tell. How a fresh college graduate can purchase a failing retail chain and turn in around almost immediately is beyond my abilities. You are left wanting to know more of her story over her 20 years of experience. How did she really build a small store to $1.5 million in annual sales? Its fun to read a book written not by a professional author, but by a seasoned retailer who is willing to help others. She has made a tremendous contribution. Dr. Ken Bailey co-owner, Wicker & Brass Etc.

5-0 out of 5 stars Specialty Shop Retail
Took notes throughout the book! Even though I've owned the business for three years I gleaned lots of invaluable information from the experience of Orange and her husband. Would recommend to anyone in retail--new to it or an "old hat."

5-0 out of 5 stars A MUST!
A detailed well written text that guides the prospective or seasoned shop owner through the business of owning and operating a business. Industry terms are thoroughly explained, other resources given and numerous examples of effective business forms are provided. Ms. Schoeder guides the reader through the book using humor and anecdotes making it hard to put down. This is a must reference for anyone contemplating starting a business.

5-0 out of 5 stars Fabulous!
I have received this excellent book just before Christmas and spend all Christmas evenings reading it. Extremely helpful, encouraging, wise and funny. Everyone who dreams about owning speciality shop have to read it... many times! ... Read more


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