Book Description

Ireland, with its thriving economy and burgeoning new businesses presents a wealth of opportunities for companies and entrepreneurs worldwide.EXPORTING TO IRELAND offers need to know advice on business practice and export strategies as well as a sector-by-sector market assessment.The guide is a short and accessible book which gives a clear description of business practice in Ireland and a current survey of trading and investment development. ... Read more

Book Description

According to International Data Corp. (IDC), the worldwide market for Internet-related services is expected to explode - from $4.5 billion in 1997 to $43.6 billion by 2002. The main impetus for this trend is the rush to implement e-commerce Web sites. This new report from CTR explores the different e-commerce models - business groupings, business-to-consumer (B2C) e-commerce, and business-to-business (B2B) e-commerce - that help managers determine which method suits their companies' needs. The report also covers the security and legal issues that are critical to successful e-commerce implementation.Topics Covered Include:
E-commerce Overview
Operating Principles
Selling on the Internet
Legal Issues
The Web as a Global Entity
Types of E-commerce Models
Business Groupings
Retail E-commerce
B2B E-commerce
Case Studies
Security Considerations
Securing Electronic Processes
Encryption
Protocols and Keys
Security of System Elements
Authentication
Virtual Private Networks (VPNs)
E-commerce Standards
HyperText Markup Language (HTML)
E-commerce System Architectures
Design Principles
Impact of the Web
Web Protocols
Global Impact
Quality of Service (QoS)
Search and Support Tools
End-user Specifications
Application Support
Transaction Processors
System Reliability
Building an E-commerce System
Architectural Principles
System Integrity
Hardware and Software ... Read more

Reviews (7)

Excellent
All of the information in this book is incredible that you would not find in most other e-commerce books. This is a MUST HAVE for any e-commerce manager. This book is an excellent resource for an e-commerce business manager that wanted to learn what methods suit for his/her business. The book is easy to understand and remarkably interesting, even the chapter on security theories which is pretty hard to put down.

This book should go for 2 $ maximum
While doing my prep for an Exec briefing at E-Commerce and it's impacts to the retail and services industry - I thought this book might provide some insights and new perspectives...I was left totally disapointed. Not only is the writing sort of premature, junior graders entry level on very general views, it is also disturbing by the conclusions. I hate to say it, but this book is a total rip-off and I am glad for the occasion, reading it before buying.

This book should go for 2 $ maximum (total rip-off)
While doing my prep for an Exec briefing at E-Commerce and it's impacts to the retail and services industry - I thought this book might provide some insights and new perspectives...I was left totally disapointed. Not only is the writing sort of premature, junior graders entry level on very general views, it is also disturbing by the conclusions. I hate to say it, but this book is a total rip-off and I am glad for the occasion, reading it before buying. The max it should sell for is 2US$ (for kids loocking for a quick snap.)

Future of Indian market
i am e-com sdutent,so i need some pre exlanation for my future plan

CHEATED
I am extremely sorry to mention that this book is a total disappointment. Right from the time I opened the book, I rarely found a good in depth topic. The price tag is very high(285$). It should not be more than 50bucks.

It will be good on part of the publishers to return a certain amount back or they will be losing public confidence. ... Read more

Book Description

This book is designed to be a survival guide for businesses operating in India in a rapidly changing business environment. A broad range of current marketing issues are covered including: product development, brand equity and positioning, pricing, distribution, direct marketing, advertising and sales promotion.

Book Description

In comparison to well-researched areas such as foreign market entry modes, country of origin perceptions of products, pricing strategies, and global branding strategies, recent research on international advertising has left us with too few managerially actionable insights.

This volume addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions.It is aimed both at the international advertising practitioner as well as scholars who have an interest in international advertising research. ... Read more

Book Description

Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions: What are the social, cultural or religious features of advertising and advertising practices? Are there any taboos? What legal restrictions do apply? What kind of advertising infrastructure is there? Are there any institutions, federations or boards of advertising? What media are readily available? How are media data collected? What are the methods of gaining advertising data? How can specific target groups be addressed? Are there any particular preferences concerning the use of media? The book starts with an overview on the impact of culture and offers comprehensive information on advertising conditions in Australia, Belgium, Finland, France, Germany, India, Japan, Russia, South Africa, Taiwan, and the USA. Written by specialists from these countries. ... Read more

Book Description

CE 123…, a training manual, provides a practical and systematic review of the CE mark through a step by step process.This comprehensive manual explains the fundamentals of each phase of CE marking, provides in-depth information on each element of the CE mark to assist you with making your product conformity decisions, and provides you with detailed strategic considerations and examples of real case studies regarding CE marking.

"CE 123… Manual" focuses on:

CE marking your goods for export to Europe in a rapid, cost-efficient manner.

The best practices in complying with CE marking requirements, including advice on how best to select and work with outside groups such as notified bodies, surveillance authorities and authorized representatives. ... Read more

Book Description

Consider Africa--not with pre-established mindsets, unexamined assumptions, and bland generalizations--but for what Africa actually is: a setting in which marketers can gather new ideas and test old ones and perhaps emerge with a more varied, certain sense of what the marketing enterprise itself, is all about. Nwankwo, Aiyeku, and their contributing authors, all specialists with a remarkably wide range of experience and viewpoints, uncover the unexpected factors that they are certain will determine the success of selling just about any product or service to established or developing African nations. Original, eclectic, and agenda-setting, their book provides a startling insight into the dynamics of marketing in this fascinating region of the world as it continues to initiate the new macroeconomic and political reforms that are transforming the African continent into an important player on the international business scene. ... Read more

Book Description

In 1987, marketing genius Stan Rapp introduced the business world to the concept of one-to-one marketing with his international bestseller MaxiMarketing. In this book he teams up with celebrated e-business visionary and bestselling author Chuck Martin to bring us news of Max-E-Marketing, a cutting-edge approach to achieving record profits that combines the power of the Internet with one-to-one marketing techniques.

Rapp and Martin show how Max-E-Marketing can put measurable responses from valued customers at the heart of the marketing process to maximize sales, both online and offline. They describe proven techniques for using Internet technology to more effectively target, acquire, and maintain long-term relationships with valued customers. ... Read more

Reviews (4)

E-Marketing is Engaging and Helpful
This terrific new book from two of the world's best-known and respected marketers - Stan Rapp and Chuck Martin - contains a powerful surprise for the reader. The title suggests that it might be about the authors' special take on e-marketing -- it turns out to be that, and much more.

The authors actually tackle a full range of enterprise issues from integrating IT and marketing functions to strategic partnerships to email marketing. Their points are substantiated with dozens of examples and numerous case studies. The effect is a convincing and eye-opening presentation of the extent to which marketing does, and should, pervade every aspect of business today.

The thread that that pulls the authors' observations together is the customer-centric philosophy pioneered by co-author Stan Rapp in his and Tom Collin's book, "MaxiMarketing," published in 1986. The result is a well-organized unfolding of ideas and solutions that help the reader understand how new technologies, such as the wireless Internet, might be used to build customer relationships while simultaneously improving a firm's operating efficiency.

Obviously, the authors are high-level thinkers. Many of their ideas stimulated new ideas for my own business, which is the whole point of a book like this. For example, their discussion of how to turn products into "offerings" by surrounding them with value-added services was especially interesting and helpful.

Perhaps the greatest value of the book is that its seven "imperatives" provide the basis for a sound strategic direction. Follow them and there's little doubt the book will live up to its promise of "dominating" the competition. That's especially helpful these days when change is so rapid and so much is new and untested.

Read this book and be prepared for some very powerful ideas and new directions not just for marketing, but for the entire business.

Take this book to the bank!
Commit the Seven Imperatives to memory, but not as a mere mantra. This an essential tool bag ready to go to work. 'Max-e-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition in the Net Economy' are seven elegantly crafted and clarifying doses of excellent advice that will de-fuzz the out-of-focus business models of many dot.coms, and for that matter, help any company struggling to straddle and merge the old ways of doing business with e-business. Concise examples from over 200 companies from American Express to zoho.com are cited and explained. Real-world case studies and real-world top executives exclusively interviewed, coupled with Martin and Rapp's own considerable depth and breadth of experience, make this juicy reading. Their perspective is bulls-eye. Once begun, I didn't put it down. Using Martin and Rapp's premises for avoiding pitfalls and grasping opportunities, our dot-com has redefined and refined our own business model so completely that we now have a clear path to profitability. We even take the author's message to the Fortune companies we now call on. 'Max-e-marketing In The Net Future' is all about really getting really real.

Clear thinking, useful principles, rich mix of examples
Max-E Marketing is a book that I read in an evening, put to work in a day, and will be absorbing for some time to come while evaluating and implementing the seven imperatives in my own business environment. I found the pairing of co-authors Stan Rapp and Chuck Martin to be a master stroke. The combined power of their marketing savvy, e-business vision, and journalistic discipline yields a clarity of thought and usefulness of principle that should help any business executive who is determined to outsmart the competition in the Net Economy. But what really sets this book apart is the rich mix of real-world examples. They represent a range of companies and industries so broad that every reader will find a way to relate to every major point. The seven imperatives each reflect straightforward click-and-mortar business strategy, yet they are presented here as marketing strategy. Lest a reader miss the point of that, the authors deliver the message one more time in imperative number seven: "Make business responsible for marketing and marketing responsible for business."

Take this book to the bank!
Commit the Seven Imperatives to memory. But not as a mere mantra. This is an essential tool bag ready to go to work.

"Max-e-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition in the Net Economy" are seven elegantly crafted and clarifying doses of excellent advice that will de-fuzz the out-of-focus business models of many dot.coms, and for that matter, help any company struggling to straddle and merge the old ways of doing business with e-business. Concise examples from over 200 companies from American Express to zoho.com are cited and explained. Real-world case studies and real-world top executives exclusively interviewed, coupled with Martin and Rapp's own considerable depth and breadth of experience make this juicy reading. Their perspective is bulls-eye. Once begun, I didn't put it down.

Using Martin and Rapp's premises for avoiding pitfalls and grasping opportunities, our dot-com has redefined and refined our own business model so completely that we now have a clear path to profitability. We even take the author's message to the Fortune Companies we now call on. "Max-e-marketing In The Net Future" is all about really getting really real. ... Read more

Book Description

An enclyclopedic view of doing business with Singapore. Contains the how-to, where-to and who-with information needed to operate internationally. ... Read more