Book Description

A Practical Guide to French Business is the only book that combines in-depth description of French culture and national character with an analysis of how the French conduct business, and how to adjust to being in France. The authors focus on the values in french culture that influence business-related behavior so that non-French businesspersons can take advantage of French biases and customs. The result of extensive research and experience with the French business community and French society, this book offers a unique synthesis that sheds new light on the practical aspects of French business practices.A Practical guide to French Business provides insight on French business customs and shows how to deal with the French during the workday and social events. This book combines general guidelines with specific advice. The work provides the most comprehensive guide for those seeking to overcome the problems that France and French business practices may initially pose. ... Read more

Reviews (1)

One step closer to understanding.
Lafayette's revealing book is a survival manual for those who might feel lost at the unfathomable task of understanding the Japanese culture. The book focuses on the obstacles encountered in everyday life and business affairs, by almost every culture in the World when dealing with the japanese. It explains with first-hand experience how the culture has been changed and influenced by the Kata applied to every task from the art of Chado (or tea ceremony) to the miniturization of electronics, thus making the japanese such a unique culture. This book is a delight to read because of its objetivity and sociological insight. It is not a travel guide, it is a great work of cultural and sociological study. ... Read more

Book Description

Foreign trade is a billion dollar business in the United States —and growing. This easy-to-follow guide to starting and building a successful import or export business is packed with invaluable insights and practical advice on tapping into the lucrative global markets. Covering all the bases, from start-up considerations and operational procedures to marketing techniques and trade agreements, this completely updated and expanded edition of Building an Import/Export Business provides essential details on:

• Determining whether the import/export business is right for you —twenty key questions you should answer before diving in
• Setting up your business —opening a bank account, establishing your office, obtaining financing, setting up an accounting system
• Finding buyers —proven strategies to pinpoint your target market
• Understanding money matters —methods of payment in international trade, export credit and credit insurance, foreign currency transactions
• Handling documentation —commercial, banking, transportation, insurance, and government formalities documents
• Taking advantage of trade pacts —GATT, WTO, NAFTA, FTAA

Reviews (6)

yup, I agree, this is good!
some of the books I bought from here were so out there!! They didnt say things that I can relate in a real life!! I found them so boring!! but this one is good coz, if ur thinking about starting importing/exporting job, u can definately use this book as a guide!!

No Better Book for Starter, I Promise
I bought a whole library of Ex/Im titles to learn the trade, and I must tell you that starters in this business will not find a better book.

It is very well written, holds your hands, yet very entertaining and indeed you learn the whole business of Export-Import. A decent high-school student can read through this book and right away open his own Ex/Im startup. And by the way, there is absolutely no riches overnight. If you hussle, and stick with it, you'll triumph.

Isaac

Excellent source for the beginner
This book was excellent. I wanted to start an import/export business and this book was the most comprehensive I have read so far. The author tells readers what periodicals to read, how to find business opportunities and what to look out for. It's a must read for anyone entering the business.

Good book, but cursory understanding of Asia
I liked this book. I was disappointed that it did not recommend specific strategies for specific markets. As some one engaged in export/import, for an understanding of the Asian market I was really helped by "New Asian Emperors: the Overseas Chinese, their Strategies and Competitive Advantages" by George T. Haley, CT Tan and Usha C. V. Haley. When supplemented by richer, more-area specific material like this, this book provides real insight.

Thorough, yet practical hard to find info.
Great for the new exporter/importer. This is the age of international business. This book quickly adapted us to the lucrative import/export world's vernacular. I recommend it to larger businesses too for the examples it gives. ... Read more

Book Description

Learn the secrets of going global with your freelance career and how to double your income through global sales with this unique guide to international writing and photography markets. Renowned journalist Michael Sedge offers a completely fresh approach to selling articles and photographs abroad that will expand any writer's and photographer's horizons for success. Packed with hundreds of potential markets for articles and photographs and more than 1,000 e- mail addresses around the world, this book could be the turning point in any writing or photography career.

Chapters cover working with agents, editors, art directors, book publishers, and stock houses overseas; selling to foreign magazines and periodicals; how to approach various markets; taxes; and networking in cyberspace. ... Read more

Reviews (3)

One of a kind
The title of Michael Sedge's book says "Guide to Global Markets," and about 60% of the book is dedicated to rather extensive listings of magazine, newspaper and book publishing houses from such diverse markets as Fair Lady in Capetown, South Africa and Modern Boating in Australia. Yet the key to this 275-page guide is a concept that has made, or broken, many freelance writers' careers - reselling.

Sedge makes suggestions that I still have trouble with, mostly things that reflect his many years at the work, and his level of success. He says to send originals or color copies of clips rather than B&W copies - an expensive proposal for a struggling freelancer. He says it is always best to query rather than send complete articles, while many other equally successful writers have said just the opposite is true.

And then there is what he calls "The Return Envelope Illusion."

His attitude is this: if they're interested, they call you. Sedge says, "Because I consider myself a business dealing with another business, I stopped sending SASEs fifteen years ago." He sends out queries, either email or regular mail, and waits. If 90 days go by without a reply, he sends the idea to someone else. And judging by his success rate, it may very well work. But I have yet to try it.

But regardless of your own success rate, "Global Markets" is an education in the business of freelancing, and well worth the effort to find it.

This book is an indispensable tool for serious creators.
"You should alter your business style to fit your personality." With this innovative admonition, in fewer than 300 pages, Michael Sedge launches his writer- and photographer- friendly guide to international publishing. It's a small book, easily tucked into carry-on luggage for a quick and valuable read when travelling, and teeming with more essential information than its size suggests.

To those of us who juggle queries, IRC's, and rejection slips, ad infinitum, Sedge's book presents a path that leads without effort to the production and marketing of one's work, successfully, and over and over again.

We discover the benefits of circling the global marketplace on the World Wide Web and of expediting the query process electronically, thereby diminishing the need for IRC's. Sedge uses the concept of lists extensively, not only to ease the proposal process, but also to provide detailed and direct routes to publishers around the world, their various imprints and contact persons, as well as the e-dresses for most of them.

The book tackles the maze of multiple submissions to the advantage of writer and photographer. It provides a clear understanding of the pros and cons of allowing agencies to handle international marketing.

By far, the most important and unique feature of the book is Sedge's fail-safe method for assuring that writer and photographer keep a tight hold of the rights they want to keep. This feature, alone, mandates the book's place on any creator's bookshelf.

This is a must own book for freelancers
If you are interested in increasing your writing income - and who's not - then this book must be in your marketing reference library.

It tells you how and where you can share in the money you're missing by not selling to the overseas markets.

The information is new and current and not just a rehash of the old information you've long been accustomed to - buy it and increase your sales.

Joel Jacobs Writer, Editor, Photojournalist ... Read more

Book Description

Book Description

How can a company effectively communicate its message to customers and prospects all over the world? How can it ensure that its branding messages "travel"? Designed to help executives position and leverage marketing communication in the global arena and use it to their ongoing strategic advantage, Communicating Globally shows how to successfully strategize, select appropriate communication tactics, and then execute a global communication plan that encompasses all sources of communication, both internal and external. Based on the strong theoretical foundations of integrated marketing communication (IMC), Communicating Globally offers a practitioner's perspective on integrated global marketing communication (IGMC) in action through vignettes, four complete case studies of well-recognized multinational brands, and one study case. Praise for Communicating Globally "In the 21st century, the ability of ad agencies to provide worldwide, integrated marketing services for their clients will become essential. Only those marketers and agencies with the ability to brand products and services globally will thrive. Communicating Globally provides a roadmap on how to do it right." O. Butch Drake, president-CEO, American Association of Advertising Agencies "No one can provide a guaranteed formula for future success, but Communicating Globally comes awfully close. By combining an astute knowledge of the global marketplace, emerging trends and technologies, and good old common sense, Don Schultz and Philip Kitchen illuminate the path for successful brand building in the 21st century." Ed Faruolo, vice president, corporate marketing communications, CIGNA Corporation "Don Schultz has done it again! His unique and highly readable approach is a must for companies looking to market globally in the new century. Communicating Globally offers an important road map through the maze of global marketing communications." James R. Gregory, CEO, Corporate Branding, LLC "This book is important because it brings the concept of integrated marketing communications (IMC) into full international focus for the first time. This focus is maintained throughout the whole structure and it makes the book a truly conceptual work. The case studies that illustrate the practical ramification of international IMC yield significant general as well as specific lessons." John Philip Jones, Syracuse University "The 1990's introduced integrated marketing--understanding and communicating relevantly with customers by using information.Communicating Globally now takes the same principles and adapts them to today's dynamic global marketplace. Even better, it is written in a style that makes it easy for a non-marketer to fully understand the importance of managing a brand." John R Wallis, vice president of marketing, Hyatt International Corporation ... Read more

Reviews (1)

Communicating Globally: An Integrated Marketing Approach
Communication is one of the keys to success in a global environment. By taking an integrated approach to conduct marketing or communication is a very effective way to win the battle (no matter what kind of industry you are). It's worth to read this book. ... Read more

Book Description

This book features in-depth analyses of interactions between brand, country and product images; real-life examples of country branding; and guidelines for managerial action, making it an invaluable resource for students of International Marketing, International Business and Consumer Behavior as well as for international marketing managers, industry leaders and government officials.

Subjects covered include: Consumers' perception of countries as sources for brands and products; how to utilize country image by the firm; how to manage national promotion campaigns of country image; country of origin labeling requirements; the use of the made-in label as a trade barrier; and the future role of brand and country images in the age of eCommerce. ... Read more

Book Description

In Restoring Fiscal Sanity, scholars with high-level government experience provide an overview of the country’s likely medium- and long-term spending needs and the resources available to pay for them. They propose three alternative fiscal paths that are more responsible than the current path. ... Read more

Book Description

Short Course books are written from an international perspective for an international audience. ... Read more

Reviews (1)

Insightful!
Trade professional Jeffrey Edmund Curry provides a solid introduction to the principles of worldwide marketing. This book, with its simple definitions of basic marketing terms, will be most appreciated by lower-level employees at companies with newly expanded, global horizons. Newcomers to international business will find information on a wide range of key topics: understanding the role of governments, developing products for the foreign market, doing market research, preparing for market entry, developing distribution, advertising and promotion, making your initial contacts, staffing the new market, evaluating performance and creating a marketing plan and market audit. We [...] recommend that executives of companies with global ambitions read this book and pass it along to the people who'll execute new cross-border strategies.
... Read more

Book Description

With the passage of GATT and NAFTA,trade barriers worldwide have been reduced or eliminated. This book provides legal, accounting, and tax strategies for those entering or already participating in the lucrative area of exports. ... Read more

Reviews (1)

A "must" resource for all international accountants.
Every member of our consulting staff has a copy of this publication, even those who are not directly involved in accounting and financial matters. It is used extensively in developing export pricing, forecasting and budgeting programs. An excellent business investment for serious exporters. ... Read more

Reviews (8)

Out of date
This book should prove to be of no help to anyone. The technology recommendations are completely out of date and there is little information on Importing/Exporting. I found it a waste of time.

i feel stupidar for having raed thiz buk
This book might be nice for a pre-kindergarten reading level and someone that has absolutely no serious interest in starting an import/export business, for the others i recommend not purchasing this crap. This book will only anger you when it defines importing as follows "Importing is, basically, the opposite of exporting..." Ya don't say!? I'm still searching for another import/export book worth a flip, so far i've found my best information from digging through the U.S. customs website, better luck to the rest of ya.

WRONG TITLE
The title of the book should be along the lines of starting a small business. Maybe the wrong jacket was put on it during publishing!

USELESS!
This book was of no help to me at all. I was looking for some detailed and complete information on regulations for export/ import businesses, on licensing, customs procedures, determination of duty-free products - and found none worth mentioning.
This book doesn't cover the specifics of import/export businesses. It didn't answer any of my questions!!!

Only a couple of pages talk about importing
It seems as if the author just used a generic "How to start your business" book and included some high level, obvious facts about importing. This book did not help me at all. It has no useful information whatsoever. ... Read more

Book Description

This book is not for advertising and design professionals. It is for all those involved with building and defining their own brand, for those who know that brand management is crucial, but don’t know how to go about it. Good brand management is the route to getting the brand to work harder and to make its proper mark. Any brand, new or old, must be managed, nurtured, exploited and, when necessary, changed. Good brand and business managers must understand what a brand is, what it can do for them and how it supports the strategic goals of the business. Good brand managers must also direct and co-ordinate the wide and daunting variety of tasks and experts involved in making brand strategy happen. HOW COME YOUR BRAND ISN`T WORKING? tackles this challenge head on. Peppered with fascinating real-life examples (good and bad), and a brand health checklist, any manager will benefit from Cheverton’s pragmatic advice on positing, targeting and implementation. ... Read more

Book Description

Marketing Asian Places:Attracting Investment, Industry and Tourism to Cities, States and Nations

Philip Kotler, Michael Alan Hamlin, Irving Rein, & Donald H Haider

As Asia enters a new era of fierce global competition for investment, people, and tourists, which places will be successful? Who will be the new Asian winners? The challenges and threats to Asian prosperity have never been greater as new opportunities arise and new threats mount at an increasingly faster rate. Nowhere in the world are the stakes for recreating development models more acute. And nowhere is the need for strategic place marketing greater. Fortunately, successful examples are everywhere.

Beijing picked up the pieces from its failed bid for the 2000 Olympic Games, worked to figure out what went wrong, and overhauled its communication and marketing program to bid for the 2008 Games - successfully. Three things accounted for its success: massive efforts to match IOC criteria, an effective government and corporate partnership, including foreign investors, and pushing the idea of a completely new venue for the Games.

Small success stories are important, too. School children in Cambodia's tiny village of Robib connect to the outside world using e-mail and the web, and villagers participate in e-commerce through their own website, www.villageleap.com. The first US$6,000 raised selling handcrafted silk products to overseas buyers was used to set up a pig farm. Places like Robib are showing that technology has a profound impact in the development of previously isolated places in Asia.

In this changing and challenging environment, places need to adopt a strategic marketing plan to maintain and develop the advances they have achieved. Marketing Asian Places shows how to attract initial investment, maintain the development through targeted policies, and establish a high-profile investment environment for long-term growth. ... Read more

Book Description

During the 1990s over two dozen countries in Europe and Asia underwent a transition from centrally planned to more market-oriented economies. In Constructing a Market Economy, Richard Pomfret reviews their diverse experiences and assesses the outcome of transition in each case. The book includes an extensive review of empirical evidence and, uniquely, aims to cover all the transition economies in a comparative fashion rather than focusing on any particular country.

The author discusses the evolving thinking surrounding transition as shaped by experiences, tracing out the shifting emphasis from macro to micro issues and increased concerns about governance and institutions. By placing each transition within its historical context and paying attention to variations across countries and over time, the book draws conclusions about the key elements of a market economy and how they can be achieved.

Researchers and academics will warmly welcome this addition to the transition studies literature as will those interested in development studies. ... Read more

Amazon.com

Richard L. Sandhusen's International Marketing, part of Barron's Business Review series, offers a concise but comprehensive overview of this increasingly important subject for students and managers who seek the conceptual and analytical tools necessary to compete in today's global marketplace. Sequentially following the stages of the actual marketing process, each chapter focuses on relevant details from a single master case along with applicable information from other examples--including those in concluding exercises that invite reader involvement. ... Read more

Book Description

The second edition of European Business and Marketing is published at the beginning ofthe new millennium and has been fully revised to incorporate much modern thinking in Europe.It includes material on the Euro and the enlargement of the European Union and the development of global companies with a European base.The text has been researched and written especially for students on undergraduate and post graduate courses, who need to understand modern European marketing, the European Union and the distinct features that are emerging in the World's largest market place.

The second edition of the successful European Business and Marketing text has been fully revised and includes new chapters on marketing strategy in Europe and business culture.It also covers such important issues as the expansion of the Union, the development of the Euro as a single currency, economic and monetary policy.The text looks at Europe holistically and builds on modern theoretical concepts to look at the present state of business in European and future trends.

Through seven core chapters the reader is introduced to the issues that are emerging within the EU and its relations to the wider Europe and the rest of the world.The book introduces the following significant themes:

1. The importance of small to medium sized businesses, regionalism and networks within Europe.

2. The history and origins of the development of the EU, how it operates and is likely to develop.

3. The EU and its business and political relationship with the rest of the world - the EU is the major negotiator with the US in the World Trade Organisation talks and brokers trade across the world.

4. Marketing and how it is being developed across Europe.

5. The continued growth of joint ventures, strategic alliances and acquisitions in European business.

6. The distinct features of European business culture, both locally and across borders.

7. How business is internally evolving within the European Union.

These seven themes are backed up by integrated case studies for European Business and Marketing, providing an opportunity for analysis and discussion of the changes happening and the unique features of the European business market. The case studies include material from the industrial and service sectors and cover both joint venture, multinational, state controlled and small to medium sized companies.Thus the book looks at a number of types of companies and investigates the strategic, organisation, marketing and operational features that they adopt in meeting the needs and challenges of operating in the world's most developed trading block.

Readership:

Those taking undergraduate and MBA or equivalent courses in marketing, international marketing, European//international business, business studies and strategic management.It will also be of use to modern managers and practitioners already operating in Europe and be of direct relevance to those looking at ways of generating economic development either in the State or private sector.

Cases:

Anchor Butter - Bread and butter issues about trade between New Zealand and UK

Belarus - Trying to develop entrepreneurs in a transition economy

Co-op Bank -Green Environmentalism

Digital Television - Launching the technological future, how to market in the unknown

European Vinyls Corporation 1 - The development of a European major joint venture company

EVC2 - The change from a joint venture to a limited company of a major European company

Gruppo Masone - Italian repositioning

IKEA - A modern retailing phenomenon

Lego - Competing in the toy market

Malaga Bank - The development of regional banking

Mansesman - German marketing

Peugeot - Positioning car manufacturers in a highly competitive market

Phillips - Rebranding within a major conglomerate

Shell - Positioning itself in the environment

Skoda - Relaunching a major brand

Starobrno - Building a niche market for Czech beer

Sunday Trading - lobbying to amend legislation to allow Sunday shopping

Tiara Paints - Marketing paint in Italy

Book Description

The Global Business Seriesis designed to ease the process of doing business abroad. Though each book concerns a different country, they all follow the same general format by describing how climates and geography shape unique cultures, which are perpetuated through insidious, subconscious imprinting of children by the family and school. Cultural conditioning is so powerful that it defines thought, determines behavior, and limits expression. If you understand your counterpart's cultural conditioning, you will have a great advantage. An understanding of how foreign cultures dominate and permeate foreign economies, politics, and business is vital for negotiating and managing abroad.

The books in the Global Business Series do more than show how to make business use of an understanding of foreign cultures. They serve as springboards to international business by providing information on sources for help, travel tips, living conditions, and ways to overcome cultural shock and enjoy your foreign assignment. ... Read more

Reviews (2)

Good Outline, Works Well With Other Books
I found this a useful overview, but covering many topics a bit too thinly - politics, history, economics, several useful addresses. Several other titles helped me as a businessman and visitor to Singapore.

Stan Sesser's The Lands of Charm and Cruelty has a fscinating essay on Singapore and, as he puts it, "the fear that even the best educated Singaporeans feel towards their government." I started to notice very quickly that in Singapore - a clean, well-run city in marked contrast the inept dictatorships that mostly surround it - there was indeed an unpleasant climate of fear that business travellers must take account of. Don't press locals to discuss anything substantive outside of business. Don't be surprised if the Malayan and Indian minorities seem to be treated as second class citizens. Sesser's book has a lot of information.

Ian Buruma's The Missionary and the Libertine has a famous essay on Singapore, "The Nanny State of Asia" which any visitor should read about the police state climate of S'pore. Again this book helped me understand patterns and attitudes I began to experience while there. There is a lot about the Senior Minister, Harry Lee Kuan Yew, and his silencing of free speech. Buruma's other book, God's Dust, has another informative essay on Singapore.

Christopher Lingle's books, especially Singapore's Authoritarian Capitalism is a real eye-opener as to how S'pore works away from the tourist bureau explanations. You will understand the need for Western business's to "genuflect" to Singapore's leaders through their company's marketing departments in order to continue doing business there.

Chinese writer Bo Yang's The Ugly Chinaman and the Crisis in Chinese Culture gives an in-depth account of the underbelly of Chinese culture, very useful guide for families going to live in the Lion City. The book traces the sad story of repression in Chinese history by China's own leaders, the tale of worshipping the past to the exclusion almost of critical thinking, and how this has led to certain unpleasant aspects of modern Chinese society - rude crowds, obsession with not losing "face", greediness. Bo laments all this, but he is anxious to help Westerners understand why Chinese crowds and shopkeepers (and leaders!) are rude and pushy, blow their noses in public, are xenophobic. A helpful book that leads to clarity, and a more postive appreciation of things Chinese.

Lastly, Paul Theroux's Saint Jack, though a novel, capture's well many attitudes of locals and long-term expats in the city. I found it a remarkably accurate take on the place, though fiction.

Excellent overview of Singapore business, history, customs..
I'm planning a trip to Singapore this summer for an internship and was required to purchase this book as part of course material. I must say that I think this is an excellent book. It doesn't get too in depth (which is good for my purpose) and touches on many aspects of Singapore. It gives some history of the country; it tells about the people who live there and the do's and don't(s) of each of their cultures (chinese, malaysian, indian) in terms of business and family life; it tells about aspects of doing business and even serves as a mini guidebook in the last chapter. It gives info on finding living quarters, maids, and what to expect if you were to live there. Also, it has lists of useful addresses, to include: Accounting & tax services, banks (American), medical services, hotels, housing agents, language schools, restaurants (broken down into ethnic categories), government agencies (to include US as well), and many others. I usually don't go on and on about how good a book is, but this book really helped me, plus, it's short and an easy read. If your thinking about it, it's worth the money. ... Read more

Book Description

* Standard text dealing with market research techniques
* For all levels of expertise: from students to experienced practitioners
* Paper reissue of a successful book

A short-cut to experience and knowledge on all key techniques with contributions from the industry's leading market research practitioners.

The "International Handbook of Market Research Techniques" is a major text for all levels of marketing professionals and market researchers. It presents market research techniques that have been developed and polished for over four decades. The aim of this handbook is to provide you with a short-cut to experience and knowledge on all key techniques by presenting contributions that have been written by the industry's leading market research practitioners.

This second edition of the comprehensive guide has a highly practical approach. It covers everything from market research survey planning and quantitative research over the Internet to geodemographics, analysis, modeling and report writing.

Available in paperback for the first time, this is a key text for research practitioners, students of business and marketing and those studying for professional qualifications. ... Read more

Reviews (3)

It's about time
This book captures the sentiment of non-Americans worldwide. It's great that Johansson discusses both sides (that of American Companies, George W. Bush, Ad agencies, AND that of consumers around the world). It's time to discover better marketing techniques, methods that are not as In Your Face.

He takes you behind the Marketing Curtain
An old MBA buddy of mine Fedexed me a copy of this book (he and I were disgruntled grad students, disappointed in the way American firms seemed to have culturally insensitive ways of marketing). After our MBA several years ago, we were indoctrinated with the mantra "shareholder wealth!". We sadly cling to this idealogy to this day (food on the table anyone?). He's now in marketing, while I am in Finance/Public Policy.

I opened the FedexPak and lauged at the cover of the book (very in your face indeed). I was happy that it didn't read like a textbook, it reads like a long conversation with the author. Johansson has strong (sometimes biased) solid opinions about the state of marketing around the world, linking what was never obviously linkable: Marketing, Anti-Americanism, and Globalization. He makes you realize that we (as individual consumers) are forever surrounded by marketing media (and it's true!) and we take for granted our ability to "control" the marketing that we receive. After telling us that Marketing is no longer the friendly innocent shopping helper that we believe it to be, he shows us why American-style Marketing indirectly fuels other countries' hatred of Americans. It's not just about oil, or weapons, or Christianity. It's about Marketing. Sad but true again.

This is a very timely book. Be careful though, once you read this you'll develop a healthy level of paranoia everytime you see an advertisement, hear a jingle, or watch a commercial. You'll ask yourself, what are they really selling?

Marketing practices are finally exposed
J. Johansson's introspective look at the state of marketing and the cultural sprawl it is causing throughout the world is a worthwhile read. The arrogance of American marketers, illustrated by the Bush administration, has caused havoc for humans throughout the world. Marketers such as Nike and McDonald's have taken advantage of globalization and free trade with standardizations they perceive as efficient while the of the world perceives them as imperialistic. Their assumptions on the desires and wants are falsely measured - leading to increasing resentment towards the nation which harbors and promotes capitalism.

My favorite sections of the book are Johnansson's own personal experiences growing up in the States - how he has seen the country change from what it was in the sixties, how his MBA students really don't leave understanding global marketing, how marketing practices lead to greater social inequalities and homogenized, stale thoughts. The lowest common denominator has been created by brand strategists. He provides an interesting comparison of the practices in Europe and Japan vs. American and relates it back to much of the recent WTO protests.

This is the perfect follow-up to Naomi Klein's No Logo. Towards the end of the book, Johansson provides a way out and shows us that there is a light at the end of the tunnel. I suppose the results of this November's election is tied to whether we reach that point. ... Read more