Book Description

Globalization, privatization, and liberalization of energy markets are dramatically changing the nature of services to the energy sector. But the providers of the services underpinning the production, transport, and distribution of energy are likewise changing the nature of services to the energy sector. Firms are increasingly supplying energy services through cross-border trade, the establishment of a local presence in foreign countries, and the temporary entry of skilled personnel and equipment.

Global trade negotiations have not encompassed all ramifications of this sector, which is vital to the world economy. Peter C. Evans examines current efforts to deepen trade commitments regarding energy services. The author reviews benefits of and barriers to liberalization of the energy market, analyzes the deficiencies of the current trade regime and the implications of extending General Agreement on Trade in Services rules to the energy sector, considers the most meaningful additional commitments in the energy trade sector, explores issues yet to be negotiated, and forecasts prospects for a comprehensive GATS agreement on energy services.

Liberalizing Global Trade in Energy Services is one in a series of new AEI studies on negotiations to liberalize trade in services. Each study focuses on a particular service sector, indentifies the major obstacles to liberalization in that area, and presents policy options for trade negotiators and interested private-sector participants. ... Read more

Book Description

Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Japanese, American, and European firms have invested heavily in the past decades, and now are positioning themselves to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. This pathbreaking work focuses on understanding the market and nonmarket strategies employed by US firms to boost their share of the developing Asian market and to rally the US government in support of their initiatives. In addition to advancing a novel theoretical framework to analyze strategy, the book contains an overview chapter focuses on US investment and trade trends in Asia and original case studies of the banking, automobile, telecommunications, chemical, software, and electronics sectors that provide insight into winning strategies in Asia.
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Book Description

The incomplete European market for financial services, the obstacles to its integration and the potential benefits from more integration are subject of this book which is largely focussing on retail markets. The analysis can be regarded as a modernised follow-up to the financial market part of the famous 1988 Cecchini Report "The cost of non Europe". Even in the Euro age, retail financial markets in the EU are heavily fragmented and the consumers pay a large price for this fragmentation. This also weakens the growth perspective of EU and its international role. Explanations originate both from natural and policy-induced factors. Priorities for future policies are the dismantling of tax discriminations and further harmonisation in consumer protection and financial supervision. ... Read more

Book Description

In recent years much has been made of the sucess of developing countries, particularly in East Asia, which have achieved economic growth by manufacturing goods which are then exported to developing economies. Manufacturing for Export in the Developing World looks at a number of countries which have tried to affect a similar transition. It combines case studies of five countries with an introduction that considers the overall contact and conclusions. The book uncovers serious potential difficulties in maintaining the pace of manufacturing for export in the developing countries, and shows that there is no simple relationship between import liberalization and manufacturing for export. ... Read more

Book Description

Global Aggression details tobacco transnationals' methods for circumventing advertising restrictions abroad, by brand stretching-attaching the company's logo to non-tobacco products-and by sponsoring events that carry their marketing message to youth.From Marlboro Adventure Team sporting contests in the Ukraine, Philip Morris's Harley-Davidson giveaway in Eastern Europe, the absurdity of Camel weddings in the Czech Republic, to Salem pop music stores in Malaysia, marketing tobacco to teens is standard practice abroad despite national advertising restrictions.Global Aggression includes new, unreported information about Big Tobacco's manipulation of international trade regulations. ... Read more

Book Description

‘Represents a new departure point for building better international business…a superb analysis’ Philip Kotler Kellogg Graduate School of Management ‘Every corporate CEO and their top executives should read this book. The ten international business strategies in Winning Worldwide are outstanding.’ Don A. Hykes Managing Director A.T. Kearney Inc. ... Read more

Book Description

Advance Praise for China: The Consumer Revolution "Conghua Li’s book gives outsiders a fascinating insight into what is happening in China’s consumer market today.… The puzzles of the Chinese consumer are explained in a way nobody has previously attempted. This is a must read for those who have their stakes vested in the most dynamic and difficult, and yet the last remaining, consumer utopia of the world." — Kenichi Ohmae Ohmae and Associates, Chancellor’s Professor of Public Policy of UCLA Author of The Borderless World and The Mind of the Strategist "This book is one of the most incisive studies of China’s consumer market. It not only gives a clear picture of China’s consumer today but points to an exciting and surprising picture in the future." — Mark Mobius President, Templeton Emerging Markets Fund, Inc. "China’s economy is increasingly driven by its internal market and its consumers. To succeed in that marketplace it is crucial to stay on top of fast changing consumer needs and tastes. Conghua Li provides invaluable and interesting insights on the most important Chinese consumer trends that are essential for MNCs to understand." — John A Quelch Sebastian S Kresge Professor of Marketing, Harvard Business School "Conghua Li is right on target regarding the emergence of a consumer-driven market in China. His timely book is a solid foundation for any marketer contemplating a China launch or expansion. Marketing in China is not for the faint of heart, but absorbing China: The Consumer Revolution will increase your odds for success." — Richard C Bartlett Vice Chairman, Mary Kay Holding Company "This book is a rigorous in-depth study of the Chinese Consumer. It is the pioneering research of an insider. It shows what drives consumption in next century’s first world economy and how this is likely to evolve creating new opportunities." — Professor Pedro Nueno Chairman of the Academic Council, Member of the Board China Europe International Business School (CEIBS) ... Read more

Reviews (3)

A great portrait of chinease consummer in the 21st cent
The book has some very good facts and concepts about Chinese culture and consumers. However, it is very Chinese in its writing style - not linear but very circular. The author covers issues in somewhat random order and occasionaly covers the same concept multiple times. He leaves it up to the reader to sort out the infomation. It reads easily and is full of interesting thoughts and ideas on how to penetrate the largest market of the 21st century. We recommend this book to all of our clients who are thinking about exporting to, or establishing an operation within China.

Chinese perspective - very circular in nature.
The book has some very good facts and concepts about Chinese culture and consumers. However, it is very Chinese in its writing style - not linear but very circular. The author covers issues in somewhat random order and occasionaly covers the same concept multiple times. He leaves it up to the reader to sort out the infomation.

An outstanding analysis of the Chinese consumer market.
This book reads easily and is full of interesting thoughts and ideas on how to penetrate the largest market of the 21st century. We recommend this book to all of our clients who are thinking about exporting to, or establishing an operation within China. John R. Jagoe, Director, Export Institute. ... Read more

Book Description

Be prepared for the differences in marketing across European borders!

Europe is not a uniform market. Each country is comprised of differing marketing systems of varying importance. Marketing Issues in Western Europe: Changes and Developments clears the fog from marketing practices and strategic issues for this crucial area of the business world. This detailed examination of Western European industries and marketing practices not only clearly explores the shifting trends within the countries described, but can also be seen as a bellwether for neighboring regions on the continent. Respected international experts provide an up-to-date inside look at what the pressing concerns are and what unique strategies work for business in various sectors.

The European Union’s birth can be traced back to 1951 when six countries of Western Europe banded together to form what was then known as the European Coal and Steel Community. Since then, Western Europe has played a significant role as the nucleus for the important marketing trends and industry changes for the entire EU. Marketing Issues in Western Europe: Changes and Developments provides conceptual frameworks, illustrative case studies, deep analytical insights into marketing issues, detailed empirical data, and thoughtful propositions for future testing. International business researchers, business and marketing consultants, developmental agencies, and companies prospectively interested in investment will find this book to be crucial for making decisions involving marketing in the countries of the EU or the rest of the continent. Chapters are richly referenced, and several include tables and charts to clearly illustrate data.

Marketing Issues in Western Europe: Changes and Developments includes:

a thought-provoking look at the multidimensional state of marketing in Western Europe

a probing appraisal of Pan-European marketing with a proposed conceptual framework

a review of the marketing consequences of internal market unification

an exploratory study of marketing practice and market orientation

a penetrating look at the role of domestic animosity in consumer choice

detailed research describing price strategy in the EU

an exploration of the impact of fear appeal in a cross-cultural context

and more!

Marketing Issues in Western Europe: Changes and Developments is a probing examination of the dynamic marketing developments in Western European countries to give you the insight needed to effectively prepare for the future. ... Read more

Book Description

The Internet has had a tremendous impact on worldwide advertising and marketing practices. This comprehensive guide provides information on the international marketing and advertising industries of over 150 countries and regions and includes over 2,000 Web sites containing free information on the subject. Also covered is information on many related marketing subspecialities including direct marketing, customer relationship management, graphic design, retailing, distribution, and packaging. ... Read more

Book Description

Hardbound. This book aims to fulfil two objectives: to contribute to the state of knowledge in the broad area of relationship marketing and to provide readers with an insight into the antecedents and roots of the current "fashionable" interest in relationship marketing.The first part of this book presents ideas on our current understanding of networks, relationships, and interaction. The second part contains contributions which will be of interest to all those undertaking research in the area of business-to-business marketing. Part three, containing contributions with a strategic orientation, aims to give readers an indication of how broad the scope of the subject matter really is.The contributions represent some of the most current and interesting thinking and empirical research in the field, and have been chosen to reflect the way in which the theme of relationship marketing has matured and developed. They cover the three areas of interactions ... Read more

Book Description

Provides an indepth appreciation of international marketing from a European Perspective, while considering the role of Europe within global marketing. ... Read more

Reviews (1)

....I was hoping for more
If you're looking for traditional corporate global marketing think, the author ably extrapolates from past history. If you want to truly gain insight into real-time ethnocentric e-marketing, look elsewhere. ... Read more

Book Description

Recognized as the oldest military treatise of all time, Sun Tzu's Art of War has been studied by world leaders, military strategists and business executives all over the world. It is chockfull of practical tips on how ancient generals could win battles in defense of their territories or capture those of others. By drawing inspiration from Sun Tzu's tested strategies and applying them to various aspects of business and management, Khoo Kheng-Hor has managed to translate what is a complicated treatise into readable prose. With this series of books, you will find surviving and thriving in the cut-and-thrust of today's competitive and often combative workplace so much easier. ... Read more

Book Description

Based on extensive research, this book looks at how "service value" has contributed to the success of 11 leading companies in Asia and points the way for other companies to follow in the future in order to regain competitiveness and success in Asia. The companies discussed are: The Asian Sources Media Group, Bangkok Bank, China Light & Power Company, DHL International, Giordano, Hongkong Telecom, Jollibee Foods Corporation, Mass Transit Railway Corporation, Mount Elizabeth Hospital Ltd, Shangri-La Hotels and Resorts, Singapore Airlines.The emphasis in the book is on strategies that are critical for service organizations to create more value for their customers.Unique features in the book include: 1. A chapter which explores the foundation of service value: the company's history, corporate strategy and the role of the Chief Executive Officer (CEO). 2. A chapter which examines how firm captures the voice of customers and integrate it into the organization. 3. A chapter investigating how successful companies get employees totally involved in the service management process.It also explores the impact of Asian values on the way service is delivered.4. A chapter showing the importance companies place in measuring their performance by monitoring the gap between their vision and today's reality. 5. A chapter that looks at how these companies organize themselves to create a continuous improvement of culture. 6.A chapter examining approaches used by outstanding organizations to communicate the value of their services to customers. 7. A chapter showing concern with how Asian companies renew their business by preparing for the future. ... Read more

Reviews (2)

Service Asia
A God sent! For years I have been hunting for a book which could be put into the hands of my executive colleagues engaged in extending our service operation in Asia Pacific. This has been a frustrating process as mostbooks in the market neither understand the Asia-specific challenges noroffer achievable benchmarks which our Regional executives could relate andaspire to. Then I discover this book. The reason this is a god sent to usis in its successful distillation of the best that is available in theliterature, and the best that is practiced in this Region, and integrateboth into a robust framework( the service temple) and fascinating languagefor our busy executives. Eversince our top management has endorsed thisbook and put a copy into the hands of each executive through a workshop,the payoffs have been substantial. Our colleagues could now speak the samelanguage, and could collectively and consciously experiment with developingand formalizing our unique approach to service excellence. This translateinto demonstratable imporvement and bottomline result. Truly useful book !

Too simple for serious readers
I bought this book because it promises insights into the great service companies in Asia and I thought I could learn a lesson or two from such leading companies. I was to be dissapointed.

First of all, the lessons depicted in the book were very simple. I believe most marketing studentswould have studied them at some point during their universitydays.

Secondly, the book seems to be a summary of all the currenttheories of management and marketing. There was no real insight.

Thirdly,while the book's title is Service Asia, the companies are mainly in HongKong with a couple in Singapore, Philippines and Thailand. There was nomention of service excellent companies in Japan, South Korea, India, Chinaor Taiwan. Without representation in such important countries, the bookcannot be truly about excellent service companies in Asia.

I can only saythat the authors spent a lot of time on their research. They haveinterviewed many people as can be seen from the abundance of quotes in thebook.

They have also tried to provide a framework for excellent service.They termed it as the sevice temple. However, I am of the opinion that theframework is still basic and not extremely useful for practitioners orstudents.

I recommend this book for people who have no knowledge ofcustomer service and wants to have a quick overview of what customerservice is all about. For more serious readers, this book is only usefulfor the quotes from executives of top firms like DHL and SingaporeAirlines. ... Read more

Book Description

Globalizing Europe examines the involvement of the European Union in the deepening integration that results as trade and transnational production link markets and economic systems across the world. This process is posing a unique challenge to European decision-makers to implement measures that will maximize the benefits and reduce the costs of globalization. As Europe expands and becomes more integrated it is being obliged to assume greater control over the development of its external economic relations. To effect this, the authors propose that member states play a more active and constructive role in the global political economy. They advocate the planning and implementation of major initiatives that could ensure greater stability in the world economy. Because of the magnitude of the economic bonds developing between the EU and the USA, special attention is paid to the trends and issues associated with the evolution of Atlantic relations. One of the greatest challenges the authors highlight, and a theme implicit throughout the book, is that the EU’s external problems may receive inadequate attention due to the complexities of its decision processes. EU-level decision-making may become more introspective, rather than global, in outlook.

Combining firm, industry, regional and country levels of analysis with the diverse and provocative views of the authors, this book will be essential reading for scholars of international economics, international political economy, and international business and finance. ... Read more