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1. How To Win Friends And Influence
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2. Now, Discover Your Strengths
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3. Never Eat Alone : And Other Secrets
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4. Leadership and Self Deception:
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5. 21 Things I Wish My Broker Had
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6. What Color Is Your Parachute?
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15. Milady's Standard: Fundamentals
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1. How To Win Friends And Influence People
by Dale Carnegie
list price: $7.99
our price: $7.19
(price subject to change: see help)
Asin: 0671723650
Catlog: Book (1990-02-15)
Publisher: Pocket
Sales Rank: 291
Average Customer Review: 4.63 out of 5 stars
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Amazon.com

This grandfather of all people-skills books was first published in 1937. It was an overnight hit, eventually selling 15 million copies. How to Win Friends and Influence People is just as useful today as it was when it was first published, because Dale Carnegie had an understanding of human nature that will never be outdated. Financial success, Carnegie believed, is due 15 percent to professional knowledge and 85 percent to "the ability to express ideas, to assume leadership, and to arouse enthusiasm among people." He teaches these skills through underlying principles of dealing with people so that they feel important and appreciated. He also emphasizes fundamental techniques for handling people without making them feel manipulated. Carnegie says you can make someone want to do what you want them to by seeing the situation from the other person's point of view and "arousing in the other person an eager want." You learn how to make people like you, win people over to your way of thinking, and change people without causing offense or arousing resentment. For instance, "let the other person feel that the idea is his or hers," and "talk about your own mistakes before criticizing the other person." Carnegie illustrates his points with anecdotes of historical figures, leaders of the business world, and everyday folks. --Joan Price ... Read more

Reviews (332)

5-0 out of 5 stars principles stand the test of time
First published in 1937, this book is the result of 15 years of Dale Carnegie's research in human relations. When learned and applied, these 30 timeless principles will help you become more likable and influential in others' lives.

Millions of copies of this book have sold because the principles are basic and proven. Sure, some of the language is dated. Many of the characters and companies mentioned in these pages are no longer household names. Look beyond those quirks and you will find some of the most memorable and applicable people skills material ever produced.

With simple presentation and vivid examples, Carnegie deftly walks us through Fundamental Techniques in Handling People, Six Ways to Make People Like You, How to Win People to Your Way of Thinking, and How to Change People Without Giving Offense or Arousing Resentment.

When material is this old and this good, it could sometimes be considered trite and nothing more than common knowledge. Don't fall into that trap. Until its principles become common practice in our lives, this book is just as necessary and effective today as it was more than six decades ago.

Larry Hehn, author of Get the Prize: Nine Keys for a Life of Victory

5-0 out of 5 stars The very best in self-help books!
What can't I say about this book?! I first read How to Win Friends and Influence People five years ago. I have made it practice to read it at least once a year now in the hopes that some day I may actually assimilate the incredible wealth of material included in the pages. Listen, there are a ton of self-help and motivational books out there, but this one isn't like all the rest: it is the forefather to all of them! I have to be honest when I say that this book has had a profound impact on my life and my way of thinking. It is timeless, priceless, and seems to get better with age. I hold no reservation or hesitation in recommending that you not only put one of these on your shelf, but that you read it over, and over, and over again.

Reviewed by: James L. Clark, MBA, MSc., PhD Candidate (Leadership) is a serial entrepreneur, lecturer, and consultant. He is the author of the book Wading Through the Crap: How to Start Living the Successful Life You Have Always Wanted (ISBN 0972697551) that has received rave review.

5-0 out of 5 stars 10 stars for this one!
When it comes to social skills, this book says it all. No need to look any further than this classic. To learn emotional and mental mastery and making the most of any situation, then Optimal Thinking: How To Be Your Best Self is your best choice. To learn how to deal with change, read Who Moved My Cheese. These resources give you all you need to be your best, get along with others and bring out the best from them.

5-0 out of 5 stars Compelling book on developing social skills
If youwere to buy just 1 book of how to acquire people skills, How To Win Friends and Influence People should be that 1 book. This book is great. Written over 70 years ago, all of the principles still apply. Definitely add this one to your library, but more importantly, use it.

4-0 out of 5 stars Timeless Advice
His advice is so obvious and so easy, so how come it's so difficult to do yourself and so rarely found in others? Is it cynicism or manipulation? No, it's human nature: Do Unto Others ...

THE FUNDAMENTALS

• "Speak ill of no man and speak all the good you know of everyone."
People react very badly to criticism; don't do it, not to their face nor behind their back ... especially not behind their back.

• Say "Thank You".
Express appreciation. People yearn, yearn to be appreciated.

• Talk about what people want and help them get it.
"Arouse in others an eager want."
Corollary: let others take credit for your ideas; they'll like your ideas a lot more if they believe them to be their own.

WAYS TO MAKE PEOPLE LIKE YOU

• Be happy to see people.
Greet everyone you meet and show an interest in them. Remember the things that are important to them.

• Smile!

• Remembers peoples' names!!
Remember it, use it when talking to them. A person's name sounds beautiful to them.

• Draw people out.
Encourage them to talk about themselves and their interests.

• Actively research the other person's interests.

• Every person you meet feels themselves superior to you in some way.
Strain to find out what that is and recognize their importance. Talk to people about themselves and they will listen to you for hours.

WIN PEOPLE TO YOUR WAY OF THINKING

• Don't argue!
Give in! Agree that the other person is right; often they are and if they aren't, you'll never convince them of it by arguing.

• Don't ever tell a person they're wrong.
They may be but telling them so is always counterproductive. It is difficult for a person to admit to themselves that they are wrong; harder still to admit it to others.

• If you know you're wrong, admit it.
Openly and freely admit whenever you're wrong. And always leave open the possibility that you're wrong even of you think you aren't.

• Friendliness begets friendliness.
Always begin that way. Don't accuse.

• Never neglect a kindness.
Look for ways to do or say something nice.

• Start out by emphasizing areas of agreement.
When a person has said "no" it's hard to get them to change even if they know they're wrong.

• Let the other person do most of the talking.
Listen patiently and don't interrupt. Let your friends be better than you.

• Let people come to your conclusions.
First, tell me what you expect of me; then tell me what I can expect of you. People will generally live up to the commitments they make to you as long as they came up with them on their own.

• Think always in terms of the other person's point of view.
Where they stand depends on where they sit; figure out where they're sitting.

• ¾ of the people you will ever meet are dying for sympathy.
Give it to them and they will love you.

• A soft answer turneth away wrath: but grievous words stir up anger.

• Dramatize your ideas.
"Don't use logic; tell stories." Make your ideas visible, concrete. Bear in mind that people don't know until you show them what you mean.

• Stimulate in others their innate desire to excel (perhaps through a friendly challenge or through competition).

BE A LEADER

• Don't go sailing into difficult interpersonal situations with guns blazing. You'll always get a negative reaction.

• Change "but" into "and".
Be indirect in your criticism. Praise before you condemn.

• Ask questions rather than giving orders.

• Be very careful to help others preserve their dignity.

• People crave recognition: praise the smallest improvement and praise every improvement.

• Treat people as though they had the virtues you wished they possessed.
Give them a reputation to live up to and they will work like crazy to live up to it.

• Praise the good; minimize the bad: encourage.
Make achievement seem possible. Take and encourage little baby steps. Seek out even the most insignificant of successes.

• Napoleon: I could conquer the world if only I had enough ribbon. ... Read more


2. Now, Discover Your Strengths
by Marcus Buckingham, Donald O. Clifton
list price: $28.00
our price: $18.48
(price subject to change: see help)
Asin: 0743201140
Catlog: Book (2001-01-29)
Publisher: Free Press
Sales Rank: 190
Average Customer Review: 4.02 out of 5 stars
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Amazon.com's Best of 2001

Effectively managing personnel--as well as one's own behavior--is an extraordinarily complex task that, not surprisingly, has been the subject of countless books touting what each claims is the true path to success. That said, Marcus Buckingham and Donald O. Clifton's Now, Discover Your Strengths does indeed propose a unique approach: focusing on enhancing people's strengths rather than eliminating their weaknesses. Following up on the coauthors' popular previous book, First, Break All the Rules, it fully describes 34 positive personality themes the two have formulated (such as Achiever, Developer, Learner, and Maximizer) and explains how to build a "strengths-based organization" by capitalizing on the fact that such traits are already present among those within it.

Most original and potentially most revealing, however, is a Web-based interactive component that allows readers to complete a questionnaire developed by the Gallup Organization and instantly discover their own top-five inborn talents. This device provides a personalized window into the authors' management philosophy which, coupled with subsequent advice, places their suggestions into the kind of practical context that's missing from most similar tomes. "You can't lead a strengths revolution if you don't know how to find, name and develop your own," write Buckingham and Clifton. Their book encourages such introspection while providing knowledgeable guidance for applying its lessons. --Howard Rothman ... Read more

Reviews (126)

5-0 out of 5 stars Mentoring, not hand-holding
I've read quite a few of these kinds of books starting way back when with "What Color is Your Parachute," through "The Acorn Principle" and "Please Understand Me." This has been a long-term process of discovering my interests, talents, abilities, skills, knowledge, preferences, and potential - always with the intention of finding my true calling in life.

But this book is not just another addition to that list; this is a superior method for focusing in on very specific talents and strengths and clarifying your own thinking about your life choices. The assessment and categories of strengths are more straightforward than taking the Meyers-Briggs or other similar tests. The book confirms some of what I already knew, but completely clarified the concept of natural talent combined with skills and knowledge creating the strengths that one can use throughout their life.

People have complained in other reviews that some of the book is "fluff" or that it doesn't tell you what job to go get. This is only true for people who want one 250-page book to answer some of the greatest of life's questions. I greatly appreciate that the authors give simple, straightforward examples and their own theories quickly and pointedly. They leave it up to ME to make decisions based on that information.

If you are prepared to do the work over the course of time and use this book as a mentor (not a nanny who tells you what to do) you will gain great insight into yourself and your path.

4-0 out of 5 stars Management, Not Psychology
As a manager, perhaps one of our greatest challenges is juggling the uniqueness of our employees. It's not our job to fix them, rather it's our job to facilitate their success.

I agree with what "First, Break All the Rules" said, in that, we should seek to build the strengths of our employees rather than fix their weaknesses. But, I walked away from that book saying "ok, that was great, but how do you determine a strength or talent?"

"Now, Discover your Strengths" gives practical insights on the strengths and inate talents of people. I was impressed by this and also by the real life examples of people displaying the stregth being discussed. The disheartening thing about the test is that it only gives your top 5 strengths when it's likely that 8-10 strenths are outwardly shown (in my opinion).

Unlike other readers, I DID NOT see this and the online test as meant to be a "personality" test. Quite the contrary. I believe it accurately measures what it says it does: STRENGTHS.

I'm looking forward to applying this information to the organizations I work with.

Since my question after reading the first book (how do you determine someone's strenghts?) was answered with "Now Discover your Strenthgs", I'm guessing that if there is a third book, it will discuss what to do with your strengths now that they're discovered.

4-0 out of 5 stars beware of used copies
An integral part of this book is the online profile. Each copy of this book comes with a unique PIN number inside the book jacket. If you buy a used copy, the PIN number may be already used, and thus will not allow you to use the online profile. However, the book is still interesting if you enjoy reading through the signature themes and guessing what your profile would have uncovered. It is also fun to read each theme and think of people you know who come to mind, and consider ways in which you can support their strengths.

I would give this book 5 stars if an unlimited number of people could use the online profile with each book purchase.

5-0 out of 5 stars A motivating speaker
I saw Marcus Buckingham speak at the SHRM Conference last week in New Orleans and it was an excellent complement to the book. Very motivating and enlightening as is the book. I also purchased the Emotional Intelligence Quickbook which I saw recommended on this page and that title is excellent as well.

5-0 out of 5 stars Take these lessons beyond the work place
Excellent read, Clifton gives clarity and tools for success. I enjoyed the online inner strength tests very much and found it fascinating. While Clifton gives us the the key to unlocking our abilities and the confidence to pursue the path, it is up to us to take the journey.
I have taken this book and its philosophies into my personal life as well, filling everyday.
Everyone has different things that can free them further.

I started singing because I had always secretly found that to be exhilerating. I bought singing lessons on CD off of Amazon,
"Voice lessons To Go" by Vaccarino- fantastic!

I also purchased and carefully followed the "New Sex Now" video by Arte with my husband- it was mind blowing for us.

Just those two examples show how much I have removed my own personal fear in life. The kind that held me back and locked my strengths in. You know the strength is there in any crisis, why not manifest them into your eveyday? How powerful is that? ... Read more


3. Never Eat Alone : And Other Secrets to Success, One Relationship at a Time
by Keith Ferrazzi, Tahl Raz
list price: $24.95
our price: $16.47
(price subject to change: see help)
Asin: 0385512058
Catlog: Book (2005-02-22)
Publisher: Currency
Sales Rank: 151
Average Customer Review: 4.0 out of 5 stars
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Download Description

Do you want to get ahead in life?

Climb the ladder to personal success?

The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered early in life, what distinguishes highly successful people from everyone else is the way they use the power of relationships–so that everyone wins.

In Never Eat Alone, Ferrazzi lays out the specific steps–and inner mindset–he uses to reach out to connect with the thousands of colleagues, friends, and associates on his Rolodex, people he has helped and who have helped him.

The son of a small–town steelworker and a cleaning lady, Ferrazzi first used his remarkable ability to connect with others to pave the way to a scholarship at Yale, a Harvard MBA, and several top executive posts. Not yet out of his thirties, he developed a network of relationships that stretched from Washington’s corridors of power to Hollywood’s A–list, leading to him being named one of Crain’s 40 Under 40 and selected as a Global Leader for Tomorrow by the Davos World Economic Forum.

Ferrazzi’s form of connecting to the world around him is based on generosity, helping friends connect with other friends. Ferrazzi distinguishes genuine relationship–building from the crude, desperate glad–handling usually associated with “networking.” He then distills his system of reaching out to people into practical, proven principles. Among them:

Don’t keep score: It’s never simply about getting what you want. It’s about getting what you want and making sure that the people who are important to you get what they want, too.

“Ping” constantly: The Ins and Outs of reaching out to those in your circle of contacts all the time–not just when you need something.

Never eat alone: The dynamics of status are the same whether you’re working at a corporation or attending a society event&mdash “invisibility” is a fate worse than failure.

In the course of the book, Ferrazzi outlines the timeless strategies shared by the world’s most connected individuals, from Katherine Graham to Bill Clinton, Vernon Jordan to the Dalai Lama.

Chock full of specific advice on handling rejection, getting past gatekeepers, becoming a “conference commando,” and more, Never Eat Alone is destined to take its place alongside How to Win Friends and Influence People as an inspirational classic.

... Read more

Reviews (46)

5-0 out of 5 stars Simply Worth it
I do not buy many books. I only buy the ones that I am interested in keeping. If I only want to read a book, I simply get it in the library.

After reading a few reviews of "Never Eat Alone" I went to my local bookstore to have a closer look at it. Although I definitely liked the look of the book, my first reaction was "No, too expensive". And it is expensive! But then I sat down to read some passages. The more I read, the more interested I was becoming... You know the outcome - I finally DID buy it. I don't think I need to say anything else...

The other books that I have recently bought:

"Blink" by Malcolm Gladwell. This book actually prompted my interest in "Never Eat Alone" as they are both offered by Amazon in one package.
"Can We Live 150 Years" by Mikhail Tombak - this one is so INEXPENSIVE

5-0 out of 5 stars I Just Ordered 5 more copies of this Book !
Excellent! A must-read for seasoned professionals wanting to expand their sales, or young people coming up the ladder needing to know "how things really work". The book is very easy to read and quite entertaining, and actually helped me yesterday respond correctly to an important opportunity.

The section on how to get through a very tough secretary, to talk the Boss, is priceless.

If I see a 28 year-old buying his very own Gulfstream IV jet, it'll probably be because he read this book and applied the lessons in it.

4-0 out of 5 stars Critiques and criticisms - Is this for real?
A review of a book is meant to be an opinion.Something that others can reference to find a comparison point and understand better whether they are appropriately interested in a text or manuscript - and subsequently how much value they may place on it within the context of their own lives.

I will provide these items to note: I read first through the negative critiques of Keith's book, I continued to scan quickly through the positive ones - to which I give limited weight.An important first step to understand whether the book is really valuable or not.I then proceeded to evaluate the book from an image/impression point of view.Lastly, I read and evaluated whether the book might have value in my life as a professional.Not in the life of others.Not in the life of similar people.In my life.Is it valuable to me.This is what I came up with:

Opines of the naysayers:
Many of the critiques (there were many - which usually makes for at least a marketable, controversial piece of literature) were overloaded with negative connotations about 'manipulation', 'deception', 'dishonesty', and 'insincerity' with the processes used by Keith to acquire friends, and take advantage of these friends and their relationships.Several reviewers also go out of their way to show how he drops names everywhere and glorifies himself and 'toots' his own horn throughout his book..

My first guess is that most of those who are commenting in this way do NOT have the same level of connectivity that Keith has established through many years of building a network.That said, what Keith has done implements applying these name drops to actual experiences where dropping names can be of value.

Think about it objectively - would you attend a party where you know there would be wealthy billionaires attending or one where you can meet with typical professionals in your field who you have little knowledge of whether they are successful.Yes, I'm sure there's some humility involved in this process.Keith touched on that a few times in his book - including his efforts to consider respect for all levels of individuals (you really don't know who they know).This includes his comments about learning from his past mistakes as he shot up through the ranks.But human beings are social animals.There is a pecking order in life (even if you don't believe it).There are people who live life more fully (not necessarily financially) and those who live it less so than you.

Most importantly, as a reader you must be able to sift that material out of the picture.Keith uses it to depict a point or concept, not only to glorify himself.And even if he does, does it really matter?You are seeking to determine whether you will use his techniques to modify your lifestyle and adopt one where friendships are also business-related and vice-versa.In most of his book, he also adds that he is expected to provide the same for others.Just because he asked a friend to help him out and move him further along the success curve or happiness curve doesn't mean that he has done anything wrong.Keith supports this with his variation of 'pay it forward' and 'reciprocity' where he expects others to ask the same of him - in which case he would submit appropriately.

I must admit, some of the stars that Keith hangs out with - however briefly - are truly spectacular movers and shakers.With that comes a bit of caution, as we all know the tendency for a definite increase in the nose gradient as people begin to associate with top dogs of the world.But in Keith's case, he has earned that right by moving through the ranks of truly effective firms and reaching the stardom through hard work and perseverance (and in many cases, networking).

Ultimately, the naysayers have neglected to consider that the world is built of social structures and every situation has political motives so long as complete trust is not delivered and accepted by all parties involved.Keith's concepts prove to be a great way to increase the trust levels required to build strong forthcoming relationships that don't 'wither on the vine' but are recirculated and built into powerful abilities for accomplishment however great or small.

Most of the naysayers have the wrong reasons for criticizing - they attack him personally and not the content of his book for whatever reasons.Certainly criticizing him for self-aggrandizement cannot be considered that much out of line, as all he's doing is supporting his processes, thoughts, and perhaps his personal business through his book.However, he has no obligations at all to share his experiences with the public, and by doing so, opens himself up to more than just criticism.

Moving onward to the next topic - the image/impression of the book.

I was amazed at the fluorescent orange cover with some strange words about eating on it.At first I would have no clue this book was about networking (which I believe many of the first people to spot the book had a difficult time anyway).But then I saw that it relates closely to FedEx's branding strategy with their color coordination, and even the 'XXX for dummies' line of books.It stands out from the rest of the pack based on the color coordination.Given that the book relates to personal branding and marketing of oneself for moving forward in corporate circles, it wouldn't be thrown out as an outcast.

The image of the book can be summarized to me as the following:
Building Shareholder Value in You - in a highly adventurous manner.The least I would call it would be conservative.Some of his techniques require lifestyle changes.Some of his methods are radical.

Last topic - The book.

There are successful people who do NOT use Ferrazzi's methods to achieve success.There are also individuals who avoid relationships altogether, yet still are able to accomplish their aims in achieving happiness, financial freedom, and significant life accomplishments.However, 'Never Eat Alone' touches on one aspect of achieving success through the building of relationships and the empowerment of others to help you.Does this mean you are taking advantage of others?Does this mean you are establishing an inequitable relationship?Does this mean you are being dishonest or unethical?

For me, business has always been a 2-way street.Keith stresses this point throughout his book.He goes back to the classic adages of the past such as 'do unto others...', and 'you have to give to get', et. al.He puts them together and shows how when applied, they really have value - because ultimately that's how social structures are built.They have time-tested foundations of common knowledge, that not everyone has accepted or can accept.For me, his techniques were preaching to the choir.However, his book is great for those who have yet to believe it and can see true effects from their conditions of helping others out.He does not condone opportunism (at least not unethical opportunism) however, he does support business sense.In all transactions you have a buyer and seller, and in networking, you have the same.Except, just as it was ages ago, you are bartering, not buying with currency.What you barter is information primarily, but also other things such as emotional empathy.For instance when you call up your contact on their birthday to let them know, you have made a significant exchange of emotional empathy - showing you care.Even if you have some ideas in mind of what you'd like to get from your friend in the future - maybe a business reference, or a possible job contact, or maybe admission to a country club.Keith stresses that your gift, trade, exchange, whatever, has to be given in good faith.You have to mean what you say/do with genuineness and sincerity.This aspect of his technique justifies the methodology (and in many cases anything else will immediately negate the value of what you contribute to a relationship)

Ultimately, the book was a refresher course in mixing with people, both high and low in status.It provides some great tips on how to address specific situations, and the value of face-to-face as opposed to single channels of communication.It stresses the importance of relationships - although it may not apply in all circumstances.And lastly, was an easy read in story format.Some of these things - for salespeople or marketing folks - should be inherent to their nature.

Other items, like the name droppings, well, that's for show.If you can read through show, then maybe you can understand the wealth of information underneath.

Just my humble opinion.

As a side note and disclaimer: I have had the fortune of meeting Keith, and from my limited impression, he does believe and follow his scriptures.

4-0 out of 5 stars Mostly good....
This is actually a great book.I heard the author speak twice at Wharton Business School & then read the book.You have to be willing to get through a lot of name dropping, descriptions of how cool the author is and overly detailed stories of things he has done (which are usually, but not always, related to the topic in hand) but there are a lot of great ideas and tips in here.He even explains, for the socially retarded, how to run a dinner party step-by-step!

5-0 out of 5 stars This is an important book
I've read quite a few business books over the last year, and this one stands out for me.It's presented me with a radically different worldview.

Where I would approach a task with the question "How do I get this done?", Keith approaches it with "Who are the people that can help me get this task done?"This is a stunning shift in one's point of reference.I wish I'd read this book 20 yrs ago.
... Read more


4. Leadership and Self Deception: Getting Out of the Box
by Arbinger Institute, The Arbinger Institute
list price: $14.95
our price: $10.17
(price subject to change: see help)
Asin: 1576751740
Catlog: Book (2002-02-09)
Publisher: Berrett-Koehler Pub
Sales Rank: 2990
Average Customer Review: 4.51 out of 5 stars
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Book Description

Leadership and Self-Deception is the first book to identify a single, underlying cause of every form of leadership failure. Through the story of Tom—a “shluck” in his manager’s words—readers discover that identifying and treating individual leadership problems as if they were separate and distinct is not enough to transform people into successful leaders. The authors suggest that the key to leadership lies not in what we do, but in how we "are." They explore this compelling secret: Self-deception is the central player and trap underlying all leadership failures, relationship issues, and performance problems in organizations. Leaders who live in the box of self-deception are trapped: they cannot lead, no matter how hard they try and no matter how many skills and techniques they employ. With convincing examples, the authors show clearly how self-deception operates and how to overcome it. While other books cover people skills, this one goes deeper, fully illuminating the secret to leadership success. ... Read more

Reviews (76)

4-0 out of 5 stars In the box
I think the "Light on content" reviewer is in the box! The concepts in this book COULD perhaps be contained in a small pamphlet, but Terry Warner's book guides the reader through useful and practical applications. Most people, including me, cannot simply read a pamphlet and expect the concepts contained therein to immediately change us. This book takes the time to help the reader internalize potentially life-changing ideas.

5-0 out of 5 stars Good Stuff--Not For the Timid
Don't read this book if you're not willing to confront yourself about how you see, feel about and treat others in your life--spouse, boss, children, co-workers, subordinates, the janitor. It's a short and simple book with a surprisingly simple message. You'll find yourself constantly stopping throughout the book to reflect upon some situation you could have, and should have, handled differently by thinking about those involved in a different manner. This is a truly fresh and human approach to leadership and performance. Read it!

5-0 out of 5 stars Remarkable
So much of this kind of writing is common sense once you're done the book... but this kind of common sense needs to be reinforced over and over again.

Written in an easy to follow narrative you find yourself relating to the main character, coming up with the same questions he has, and feeling the same feelings as he finds the truth about what he is living, feeling & learning.

A quick read and a remarkable look into how you can live & work everday.

2-0 out of 5 stars I suppose it could be useful ...
... but like most "leadership" books, it presents material that is more common sense than anything. However it may be the most obvious things that people overlook.

Nonetheless, the book can inadvertently create even more of "a box" between those who believe in the book's mantra and those who don't. The former will accuse the latter of "being in the box" while the latter may argue how the content oversimplifies things. In reality, like most philosophies, the answer is probably in the middle somewhere. The book recommends that we should evaluate our relationships as those between people, rather than objects, and that any problems we see may really be problems with ourselves. This ignores the fact that there are in reality (albeit hopefully uncommon) low performers, disrespectful, and dishonest people, and sometimes the problem really is with them.

5-0 out of 5 stars Get Out of The BOX
This book is outstanding in helping with judgements and self-deception. The principles are taught and reflected in a business relationship enviorment. The new guy ends up learning how to deal more effectively with people at work and at home.

This book is not just for business people. Leadership of Self-Deception is about every relationship. The story and concepts in the book help to open the veil that covers our minds and hearts which cause difficulties with people.

The ideas within this book take you to the deepest levels of judging and dealing with people. You learn how to change your viewpoint to have healthy vibrant relationships with coworkers, family, friends, and anyone you meet. This book took me to a deeper level then Who Moved My Cheese and The One Minute Manger.

There are twelve inches which seperates are head and heart. This book helps to bridge the gap and open us to better relationships. ... Read more


5. 21 Things I Wish My Broker Had Told Me : Practical Advice for New Real Estate Professionals.
by Frank Cook
list price: $17.30
our price: $12.11
(price subject to change: see help)
Asin: 0793154375
Catlog: Book (2002-06-05)
Publisher: Dearborn Real Estate Education
Sales Rank: 1118
Average Customer Review: 4.27 out of 5 stars
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Book Description

Written with humor and insight, 21 Things I Wish My Broker Had Told Me provides hands on advice that will help agents start, or maintain, a sucessful career in real estate.This has real life stories from dozens of sucessful, top producing, real estate professionals will help new agents know what to expect and how to succeed.(186 pages, 2003 copyright) ... Read more

Reviews (11)

5-0 out of 5 stars Outstanding, and brutally honest
I am a liccensed CA Real Estate Broker. I ordered the book after I had read a positive review about the book from newspaper real estate columnist/investor/attorney, Robert Bruss. Bruss has never steered me wrong, and I highly respect his opinions.
This book is the MOST straightforward, no BS, book I have read yet about any aspect of the business. I tip my hat to the author, who himself is a real estate columnist, for digging up the information... The truths are universal in this business (which is scary/weird), but I feel that anyone who is starting out in this business MUST read this book so you know what to expect, as I cannot think of any other business that chews up and spits out people so quickly. I imagine some will buy it looking for a way to riches, which this book is NOT about. It is about understanding how the business really works and what to expect, thereby giving one an edge against any disappointment and discouragement a "green" agent will surely feel in the first 18 months of this business. The dropout rate is high, and I think the author offers much encouragement. There has been so much stuff written about selling real estate, and all the "pump up" stuff to keep one motivated, but this book is not about that at all. This book would make an excellent gift to anyone who just passed their Real Estate test and is willing to take the plunge into a business where, quite frankly, every day that you wake up, you are seeking work! After reading it, you won't feel so distraught at the bumpy road which lies ahead.
I'm sure even seasoned vets of the business would appreciate it, and may find themselves chuckling to themselves as they are reminded of the many hard lessons that were learned -and there will be many- as the book points out, or perhaps I should say, the book says "Look Out!"
I read it in one evening, as it entertains the reader as well. Well done, Mr. Cook, and thank you for approaching a subject that I think few have touched upon. Your organization of the subject matter seems well thought out.
The one underlying theme which he displays in various interviews with Realtors is one must certainly rely on hard work, rather than luck (we all know the stories about stepping out for a $4.95 sandwich, only to lose a $20,000 commission to the one agent who answered the phone), to make it. Plus, thank you for mentioning that this is a misunderstood profession, in the eyes of the public, and calling upon all agents to act professionally, and putting the client's needs before our own.
Buy it, read it, and good luck to all the new agents out there. Office managers: make this required reading for new agents and you'll save yourself a lot of hand holdiing...

5-0 out of 5 stars Would recommend this book to a starting out agent
This is a great book. It gives you a bunch of information you would otherwise not find out until after your first year in the business. It gives you a bunch of associations to be aware of that you can join, things you can do to promote your business. I finished it in one sitting, and am planning to read it again. I would definitely recommend this book for anyone in their first year of real estate. Will save you a lot of time on doing things that don't matter. Focus on results.

5-0 out of 5 stars The only one
This is the first book you should read if considering entering into real estate. Some of the personal stories are scarey yet true, but are important to face before entering a new career.
A lot of other books are "rah, rah, you can do it" hype. This is one book that speaks about the sucesses and failures from a personal perspective. I have now read it twice once for pleasure and once to take notes! This book really does speak of the things your broker will never tell you.

4-0 out of 5 stars good book
must have book for new agents. I would recommend this book and also "The idiot's guide to Success as a real estate agent" by Marilyn Sullivan which is another super book for new agents.

2-0 out of 5 stars You have heard it all before!!
This book is attractive due to the title, however, it was a great disappointment. Everything in the book are things that a typical broker would tell you. All of the examples and advice are very general, except for one or two good points. What I found particularly interesting is the author's take on "fair housing" issues. The author, who is obviously not a minority, gives the advice that "one should walk away" if someone made a comment regarding letting a "minority" move into a property you are selling. That is true..However, what if you as the Real Estate Agent (and not the client) happens to be Black (or Hispanic or Jewish)?<-THIS IS HOW IT IS IN THE BOOK
There are more ways to view an issue. Maybe he should have consulted an agent that happens to belong to the Black (or Hispanic or Jewish) population for assistance with this topic. ... Read more


6. What Color Is Your Parachute? 2005: A Practical Manual for Job-Hunters and Career-Changers
by Richard Nelson Bolles, Mark Emery Bolles
list price: $17.95
our price: $12.56
(price subject to change: see help)
Asin: 1580086152
Catlog: Book (2004-10-22)
Publisher: Ten Speed Press
Sales Rank: 909
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Book Description

In the last four years, the United States has lost 2.3 million jobs—the most in any four-year period since Herbert Hoover and the Great Depression. Currently, millions of workers are unemployed both in the United States and worldwide and the problem isn’t likely to abate anytime soon. In the 2005 edition of his legendary job-hunting book, WHAT COLOR IS YOUR PARACHUTE? Richard Bolles presents a detailed plan for facing this societal problem head-on, declaring that we must each begin by mastering this new world for ourselves and then, once empowered, share our knowledge with others to empower the world.

In PARACHUTE 2005, Bolles offers a completely new book for this uncertain job market, laying out a simple, step-by-step plan for finding meaningful work and mission despite our economy’s jobless recovery. Featuring fresh explanations of old concepts and the introduction of new ideas, Bolles defines the distinctions between "resume jobs" and "grapevine jobs," between "passive job-hunting" and "active job-hunting," between "weak ties" and "strong ties," and much more. These are not normal times. And this is not your normal PARACHUTE.It faces squarely the "workquake" that is shaking up the job market around the world, and gives not only simple steps but steady hope. ... Read more


7. Don't Sweat the Small Stuff and It's All Small Stuff : Simple Ways to Keep the Little Things from Taking Over Your Life (Don't Sweat the Small Stuff Series)
by Richard Carlson
list price: $11.50
our price: $10.75
(price subject to change: see help)
Asin: 0786881852
Catlog: Book (1997-01-01)
Publisher: Hyperion
Sales Rank: 1874
Average Customer Review: 4.33 out of 5 stars
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Amazon.com

Got a stress case in your life? Of course you do: "Without question, many of us have mastered the neurotic art of spending much of our lives worrying about a variety of things all at once." Carlson's cheerful book aims to make us stop and smell--if not roses--whatever is sitting in front of our noses. Don't Sweat the Small Stuff... offers 100 meditations designed to make you appreciate being alive, keep your emotions (especially anger and dissatisfaction) in proper perspective, and cherish other people as the unique miracles they are. It's an owner's manual of the heart, and if you follow the directions, you will be a happier, more harmonious person. Like Stairmasters, oat bran, and other things that are good for you, the meditations take discipline. Even so, some of the strategies are kind of fun: "Imagine the people in your life as tiny infants and as 100-year-old adults." The trouble is, once you start, it's hard to stop. ... Read more

Reviews (206)

5-0 out of 5 stars Don't Sweat it..It Probably Ain't Worth It
A friend of mine suggested I get this book recently. I felt stressed in a number of areas in my life and when I started reading this I understood why she suggested it to me. Some of Carlson's thoughts and exercises are great and good reminders of what the real priorities in life are about. Learning to "let go" or thinking about the overall picture. I was worried about whether a relationship I'm in would work out or not and I thought of the "Will this really matter a year from now" exercise. And also the chapter on "The Snowball Effect of Your Thinking." A lot of the things in here are kind of common sense, but we never stop to think about these ideas. Things like "Choosing Your Battles Wisely" or "Becoming a Better Listener" just for example.

This book is truly one about ways to improve your life as well as being able to step back, take a deep breath and enjoy life.

5-0 out of 5 stars A little gem of wisdom
I'm the kind of person that has a hard time living in the moment, always planning and worrying about what I have to do next. I really liked the laid-back, relaxed writing of this author and the profound and simple truths we all seem to miss from day to day. "Stop and smell the roses" is what this book is really trying to say. I like a book I can pick up and read a few pages and feel refreshed. I work at a public library and have recommended this volume to many patrons. We have a reserve list a mile long, and can't keep any copies on the shelf. My favorite chapter was "Pretend you are at your own funeral." That really said a lot to me and I'm really trying to apply some of the simple truths of this great little book to my daily life. Bravo!!!!

4-0 out of 5 stars How to Survive the Bay Area
I found this book a quick read. It's not a particularly deep book but it does have some practical advice for keeping things in perspective (a very good thing when one is unemployed and trying to provide for one's family). The bit that fascinated me the most is that the author is from the Bay Area so some of his specific examples hit very close to home.

5-0 out of 5 stars OUTSTANDING
This book is valuable to ANYONE. Sometimes we are so busy with life that we tend to let the littlest things bother us, when all we should be doing is enjoy what we have. If you just take one or two things from this book, it will enhance your life. This book is excellent!

1-0 out of 5 stars Get the book, not the daily calendar
I just threw this calendar away (and it's only Feb.). Half the page is taken up with lines to write on with the text and date very small. Buy the book instead - really good stuff but poor design for a day-to-day calendar. ... Read more


8. The 48 Laws of Power
by Robert Greene
list price: $17.00
our price: $11.56
(price subject to change: see help)
Asin: 0140280197
Catlog: Book (2000-09-01)
Publisher: Penguin Putnam
Average Customer Review: 4.17 out of 5 stars
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Book Description

Amoral, cunning, ruthless, and instructive, this piercing work distills three thousand years of the history of power in to forty-eight well explicated laws. As attention--grabbing in its design as it is in its content, this bold volume outlines the laws of power in their unvarnished essence, synthesizing the philosophies of Machiavelli, Sun-tzu, Carl von Clausewitz, and other great thinkers. Some laws teach the need for prudence ("Law 1: Never Outshine the Master"), the virtue of stealth ("Law 3: Conceal Your Intentions"), and many demand the total absence of mercy ("Law 15: Crush Your Enemy Totally"), but like it or not, all have applications in real life. Illustrated through the tactics of Queen Elizabeth I, Henry Kissinger, P. T. Barnum, and other famous figures who have wielded--or been victimized by--power, these laws will fascinate any reader interested in gaining, observing, or defending against ultimate control. ... Read more

Reviews (308)

5-0 out of 5 stars Simply Empowering
I first read this book two years ago. Since then I have obtained two large promotions and am ten years ahead of my peer group. I also make $15,000 more a year in salary -- and I am just getting started.

By employing the concepts and ideas of this book I have quite simply out planned, out moved, and out-played those around me. Be assured this book isn't about being nice or cruel. It is a guide to the game of power and teaches the rules most are never taught. It delineates the basic rules of engagement in this world and especially within business and strategic relationships. Those who can't see the difference between information and ethics are simply naive.

I used to work hard to 'please' the boss, be completely honest, and most of all consider the interests of all parties. That only stressed me out and gave me an ulcer. More importantly, it excluded me from promotions and other opportunities. Now, I simply use the concepts of the 48 Laws of Power to enable my success. For those who are offended by the apparent immorality or ethical conflicts that appear inherent in these concepts -- be assured that ethical conduct can be maintained within these ideals. Just as black-belt can easily kill the average person, it doesn't mean he does or should.

If want to win in the game of life employ the concepts of the bible. If you want to win in business use the 48 Laws of Power. Knowledge is power. The 48 Laws of Power are a nuclear arsenal in the battle for power.

4-0 out of 5 stars The Only thing you cannot get in life...
...is something for nothing.

Yes, it is possible to achieve financial success and political power using the laws in this book, but at what cost? I have read extensively on the principles that successful, powerful people both past and present have used to access power. The greatest people of all time have realized that unlike what Mr. Greene suggests, real, sustainable power comes from within--it cannot be had be had through the manipulation of external conditions, i.e. effects not causes. The most powerful people (some who used their power for good, others for not so good), accessed the power we all have WITHIN us.

My analysis has demonstrated to me that the only people who are able to become very powerful in business, politics and socially and yet still have excellent health, great relationships and above all PEACE OF MIND, accessed the power within.

I believe that all those who want to rise to positions of power and authority (and enjoy the associated benefits of such) yet still maintain good friendships, good marriages, have good health and peace of mind, should spend more time accessing the power within because this is the only power than enables one to "have it all".

This book was good because it enables those who live by certain ethical principles to identify and protect themselves against those ideas that are discussed (and very likely used) by many readers of this book.

I would recommend reading Joseph Murphy's book Power of The Subconscious Mind for a better understanding of the true source of power.

1-0 out of 5 stars A book on power by two fledgling authors?
This book not only contradicts many tried-and-true methods of attaining power, but in the most inane way. If you followed the advice given, you would have no friends (as it advises stabbing them in the back when possible in order to make yourself look better--no joke). I was absolutely appalled at the unabashed odacity this book promulgates. If you subscribe to the Golden Rule, this book is not for you. It is my belief that if Jack Welch were to read this book, he'd laugh, and discredit everything the authors say. In addition to the above statement, this book advises: as long as you can get away with it--do it, reject loyalty to others, deception, etc.

It read like two high school geeks trying to sound "tough." Avoid this book at all costs, that is, assuming you are mature. I can tell you that this book will get you no where in life (other than backwards).

3-0 out of 5 stars Negative strategies to attain success...
In our world of political correctness and appearances, where society is depicted as fair, democratic, at times altruistic and transparent, the reality of the situation is far different. And as Greene proposes, no one wants to be seen as power hungry, and those that do, are generally scorned. Power is a game. And to play this game successfully, duplicity is the key: to win power, we must, on the surface, at least appear to be fair, altruistic and transparent, however we must scheme, manipulate, deceive, charm and seduce, if we are to get what we want...to achieve power, as Napoleon suggested, we should use an iron fist with a velvet glove, smiling as we stab our opponents in the back. Attaining power is war, though according to Greene, a civilized war.

Any person with an essential good nature should find this book a little disturbing. The message from Greene is clear - living the virtuous life is the road to failure and powerlessness. Appealing to the better angels of our natures is a lost cause and will get us nowhere but the bottom of the food chain. In other words, "nice guys finish last." The only way to the top is through treachery, seduction, observing others' weaknesses to then play on those weaknesses to your advantage. Greene's advice is basically a negative strategy to power and success. And to be sure, there are other positive strategies out there to attain power and success without resorting to deception and covert manipulation. But none are presented here.

That said, understanding the 48 laws presented here, at least will make us aware of the depths some people will go to in order to get what they desire. In this regard, this text is worth the time, energy and money.

5-0 out of 5 stars Historically accurate & insightful view into human behavior
This book appeals on so many levels. As the author states himself, the book "...can be used in several ways." He divides its uses into 3 categories: 1) a guide to power in general; 2) browsing for a law applicable in one's life; and 3) browsing for entertainment.

This culling of 3,000 years of philosophy, literature and wisdom, distilled into 48 "laws", is a fascinating read all the way through. The book sites so many historical references and quotes that reading the red notes in the margins of the book is fascinating in itself.

I neither advocate nor dismiss these "laws", but reading about them goes far to explain much that I see in today's cut-throad Corporate world - I see that nothing has changed except the literal bloodshed which has been replaced by the metaphorical bloodshed happening in thousands of boardrooms across the US on a daily basis.

If you too are swimming with the sharks, this is a must read! ... Read more


9. Developing Talents: Careers for Individuals with Asperger Syndrome and High-Functioning Autism
by Temple Grandin, Kate Duffy, Tony Attwood
list price: $19.95
our price: $19.95
(price subject to change: see help)
Asin: 1931282560
Catlog: Book (2004-03)
Publisher: Autism Asperger Publishing Company
Sales Rank: 64902
Average Customer Review: 4.5 out of 5 stars
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Book Description

This career planning guide is written specifically for high-functioning adolescents and young adults on the autism spectrum, their families, teachers, and counselors. The two authors weave together a unique blend of information and advice based on personal experiences. Temple Grandin draws from her own experience with autism spectrum disorders and her professional career, and Kate Duffy uses her expertise on employment issues and the mother of two teenagers with autistic-like behaviors. The result is an extremely useful and practical book that introduces step-by-step processes for the job search with a major section on the impact ASD has in the workplace, including managing sensory problems, how to nurture and turn talents and special interests into paid work, jobs that are particularly suited to individuals on the spectrum, and much more. First-hand accounts of job experiences and advice from individuals representing a broad range of careers particularly suited for high-functioning individuals on the autism spectrum round off this exciting new resource. ... Read more

Reviews (2)

4-0 out of 5 stars Ways to use special interests for people with ASD/AS!
I have read all three of Temple Grandin's books. Each offers a different look at what it is like to experience Autism Spectrum Disorders (ASD). In "Developing Talents" Grandin provides the readers with insight into how parents and educators can assist people with High Functioning Autism/Asperger Syndrome (HFA/AS)achieve success.

Presented in an easy to read format,this book focuses on using one's strengths, natural talents, and special interests to gain
employment and lead successful lives. This book offers helpful strategies to promote such things as addressing sensory needs in the workplace as well as creating a portfolio to showcase one's talents.

In today's society, having marketable job skills is a must. This book gives a proactive look at some of the challenges faced by people with HFA/AS. It is important for parents and educators to introduce the concepts of the book early in the educational careers of these students as the skills are life skills in addition to career skills.

5-0 out of 5 stars Fills a much needed void!
As a parent of an adolescent with Asperger Syndrome, I found this book easy to read and understand, with practical how-to instructions and guidelines for preparing my son to enter the work force. I really liked the emphasis on developing social and communication skills that are found throughout the book. This is one I will recommend to friends and relatives as well as my son's educators. ... Read more


10. Whale Done! : The Power of Positive Relationships
by Kenneth Blanchard, Thad Lacinak, Chuck Tompkins, Jim Ballard, Ken Blanchard
list price: $21.00
our price: $14.28
(price subject to change: see help)
Asin: 074323538X
Catlog: Book (2002-02-19)
Publisher: Free Press
Sales Rank: 5108
Average Customer Review: 3.82 out of 5 stars
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Book Description

What do your people at work and your spouse and kids at home have in common with a five-ton killer whale? Probably a whole lot more than you think, according to top business consultant and mega-bestselling author Ken Blanchard and his coauthors from SeaWorld. In this moving and inspirational new book, Blanchard explains that both whales and people perform better when you accentuate the positive. He shows how using the techniques of animal trainers -- specifically those responsible for the killer whales of SeaWorld -- can supercharge your effectiveness at work and at home.

When gruff business manager and family man Wes Kingsley visited SeaWorld, he marveled at the ability of the trainers to get these huge killer whales, among the most feared predators in the ocean, to perform amazing acrobatic leaps and dives. Later, talking to the chief trainer, he learned their techniques of building trust, accentuating the positive, and redirecting negative behavior -- all of which make these extraordinary performances possible. Kingsley took a hard look at his own often accusatory management style and recognized how some of his shortcomings as a manager, spouse, and father actually diminish trust and damage relationships. He began to see the difference between "GOTcha" (catching people doing things wrong) and "Whale Done!" (catching people doing things right).

In Whale Done!, Ken Blanchard shows how to make accentuating the positive and redirecting the negative the best tools to increase productivity, instead of creating situations that demoralize people. These techniques are remarkably easy to master and can be applied equally well at home, allowing readers to become better parents and more committed spouses in their happier and more successful personal lives. ... Read more

Reviews (44)

4-0 out of 5 stars A Good Read!
Ken Blanchard of One-Minute Manager fame draws on the positive training techniques that SeaWorld whale trainers use to get their whales to want to perform. Although using whale training as a teaching model is a unique twist on the literature about training and motivating employees, the material itself is not nearly as exotic. Much of it draws upon traditional principles for getting along with others, such as building trust, emphasizing the positive and redirecting undesired actions into more productive channels. If you've read Blanchard's previous book about being aware when people do something right so you can praise them, some of this content will seem familiar, though he says this is his "most important" book. The story line tracks mythical businessman Wes Kingley's discussions with whale trainers who reveal what they do to train their creatures, gradually, carefully and with real warmth. These conversations blow some very basic points up to whale-size, but Blanchard writes with charm. We recommend this splashy manual, the first course in Whale Psyc 101.

5-0 out of 5 stars Another winner from Blanchard
Whenever Ken Blanchard (one of my favorite authors) comes
out with a new book, I usually rush to read it . . . so when I
saw that WHALE DONE! THE POWER OF POSITIVE
RELATIONSHIPS had just been released, I got hold of
a copy and devoured it in one sitting.

You'll be able to do so, too, in that it is real short . . . but
don't be fooled into thinking that there's not a lot of "meat"
contained in its 128 pages . . . Blanchard, along with
coauthors Thad Lacinak, Chuck Tompkins and Jim

Ballard, takes a simple tale and uses it to get you
thinking about how both whales and people perform
better when you accentuate the positive . . . that information
may sound basic, but it is far too often never used.

The story revolves around a gruff manager who visits
SeaWorld and is impressed with how animal trainers
of killer whales can get them to perform amazing
acrobatic leaps and dives . . . he begins to see how
these same techniques could be applied to his
business life, as well as his situation at home . . . in
addition, he learns the difference between "GOTcha"
(catching people doing things wrong) and "Whale
Done!" (catching people doing things right).

I particularly liked the many examples that were used,
and the fact that these could be applied to countless
work and home situations.

There were many memorable passages; among them:
"The point here is that progress--doing something better--is
constantly being noticed, acknowledged, and rewarded.
We need to do the same thing with people--catch them
doing things better, if not exactly right, and praise
progress. That way, you set them up for success and
build from there."

"Killer whales can 'take out' any other animal in the
ocean. We sometimes use that information when we're
working with dog trainers. Some of them scold and yell
at their animals. They use choke chains and sometimes
hit them. When they talk about that kind of treatment, I
ask them, 'If your dog weighed eleven thousand pounds
like Shamu, the whale, how would you treat him? Would
you use a choke collar or smack him around?' I don't
think so."

If you don't hire people on a performance review curve,
why grade them on one?

My only criticism is that some of the material seems
recycled from Blanchard's first bestseller, THE
ONE MINUTE MANAGER . . . but maybe that's not
such a bad thing, in that I still consider this his best
work . . . and a "must" read for anybody who has not
yet had the pleasure of experiencing it.

3-0 out of 5 stars An okay read!
"Whale Done!: The Power of Positive Relationships" by Ken Blanchard talks about the importance of building trust, accentuating the positive side of things and redirecting the energy when mistakes are made. According to Blanchard, it is crucial to provide recognition appropriately to either co-workers or family members. He uses the example of training the killer whale, Shamu at the SeaWorld. When it comes to training killer whales, trainers have to reward the whales when they do something right to reinforce the same behaviors and that it is basically useless to punish killer whales if they make mistakes.

I think this is an okay read because there are basically nothing new here. However, I do like the "training of killer whales" illustrations that help to reinforce what Blanchard is saying - rewarding animals/people appropriately. Like a few reviewers here, I do prefer "Who Moved My Cheese?" and "Fish!" better. I also agree that some of the lines in "Whale Done!" are sort of cheesy. It's basically an okay read.

4-0 out of 5 stars A Good Read!
Ken Blanchard of One-Minute Manager fame draws on the positive training techniques that SeaWorld whale trainers use to get their whales to want to perform. Although using whale training as a teaching model is a unique twist on the literature about training and motivating employees, the material itself is not nearly as exotic. Much of it draws upon traditional principles for getting along with others, such as building trust, emphasizing the positive and redirecting undesired actions into more productive channels. If you've read Blanchard's previous book about being aware when people do something right so you can praise them, some of this content will seem familiar, though he says this is his "most important" book. The story line tracks mythical businessman Wes Kingley's discussions with whale trainers who reveal what they do to train their creatures, gradually, carefully and with real warmth. These conversations blow some very basic points up to whale-size, but Blanchard writes with charm. We recommend this splashy manual, the first course in Whale Psyc 101.

2-0 out of 5 stars Simplistic book that should be no more than an article
Written as a fictional story with unnatural dialogue, very simplistic message, does not even scratch the surface of human motivation. Nothing new here, this would not even be noticed as an article by a popular magazine. A typical example of low content book that is no more than a streched and pumped-up 4-page article. Nuff said. Leave on the shelves. ... Read more


11. 48 Days To The Work You Love
by Dan Miller
list price: $19.99
our price: $13.59
(price subject to change: see help)
Asin: 0805431888
Catlog: Book (2005-01-01)
Publisher: Broadman & Holman Publishers
Sales Rank: 4419
Average Customer Review: 5.0 out of 5 stars
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Book Description

48 Days to the Work You Love is not about finding a new job. It is about finding out what you are going to "be." According to Dan Miller, failing to make that fundamental discovery is why so many people find themselves in jobs they hate. But the great news is this book will lead you to the vocation you will love.

Dan Miller will help you see clear patterns form fromwhich you can make successful career and job decisions by understanding your God-given skills and abilities, personality traits, values, dreams, and passions. These patterns create a compass for you. Finding the work you love is finding the fulfillment of your calling. ... Read more

Reviews (3)

5-0 out of 5 stars Understand Yourself First
In reading this I was reminded of the old saying, "To thine own self be true." I first thought that this was a book on how to find a new and better job in 48 days.

Instead it's a book on self discovery. It's how to find, look at, and understand your own skills, abilities, personality traits, values, dreams, and passions.

Once you understand where you are and where you're coming from, you have the basis for making some decisions about where you want to go. Then you can use this knowledge to find a better job, to start a business or whatever.

Dan Miller then covers the fundamentals of finding the new job, or the new business. It's an interesting combination of a self-help and business advice.

5-0 out of 5 stars This is an essential for anyone in the workplace!
How wonderful to find a book that gives hope and direction to all of us in the workplace.As Dan Miller says in his book, "The fruits of a fulfilling life - happiness, confidence, enthusiasm, purpose and money - are mainly by products of doing something you enjoy, with excellence, rather than things we seek directly."He also made me understand that I should decide what kind of life I want, then plan my work around it.What wonderful wisdom!If you are feeling like you aren't getting all you want out of your career and life, READ THIS BOOK!

5-0 out of 5 stars Excellent Book !!!
A great book, that blends both common sense and reality together concering finding meaningful work. If you think your work situation is awful, I would suggest this book.I hate to use this common uesed phrase, but it allowed me "think outside the box." ... Read more


12. Do What You Are : Discover the Perfect Career for You Through the Secrets of Personality Type--Revised and Updated Edition Featuring E-careers for the 21st Century
by Paul D. Tieger, Barbara Barron-Tieger
list price: $18.95
our price: $13.26
(price subject to change: see help)
Asin: 0316880655
Catlog: Book (2001-04-01)
Publisher: Little, Brown
Sales Rank: 2393
Average Customer Review: 3.91 out of 5 stars
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Book Description

For over 10 years, Do What You Are has helped hundreds of thousands of people find the job that suits their personality type best. Using workbook exercises, the book provides specific job search strategies, including information on how to harness the power of the Internet to conduct the most efficient and effective job search. It lists the wide array of occupations that are popular with your personality type, including today's hottest career tracks in growth areas such as e-commerce, biotechnology, new media, and telecommunications.Throughout, the authors provide savvy career advice and highlight the strengths and pitfalls of each personality type with real-life examples. ... Read more

Reviews (70)

3-0 out of 5 stars 2.9 stars ~ possibly useful for you
This book is a well-written and highly accessible introduction to the Meyer-Brigg's 16 personality type system.

As an INFP type, it was a relief to read in print a reflection of my own sentiments I've expressed to others about my own views (in lieu of my personality): how I can't get a job doing just ANYthing that's "hot"; that I have to feel I'm fueling something I believe is truly meaningful; etc. So, this book can help with issues like self-acceptance through this validation. But, I am another INFP among many that is a bit tired of being portrayed as the Human Resources type or that social occupations are generally a best fit.

This is may help you identify some of your general needs from your career. But, if you truly have a problem with vocational guidance then you will probably need a heck of a lot more than this book.

3-0 out of 5 stars I waste of my time
The first few chapters (1-4) of the book kept me intrested. Once, I started reading Chapter 5-20, the information became confusing to me: Dominant function, Auxiliary function and 3rd and 4th functions, etc..
The author repeats alot of the info. over and over again on all the chapters. I truly didn't find this book helpful at all.

5-0 out of 5 stars Insightful approach
I have long been a follower of MBTI, I have applied it in several ways - personal relationships, professional relationships, etc.. but in recent months I have really been questioning if my job is "right" for me.. This book sheds tremendous light on the concept of type as it pertains to career happiness. It is a MUST read for those who are already intrigued by MBTI studies and a DEFINITE read for those who are unhappy in the workplace and just starting to put a plan of action together.

4-0 out of 5 stars Awesome Guide to MBTI Types
This is a great book for those who are trying to figure out their Myers-Briggs type. It has very detailed descriptions for each type complete with workplace examples, and wisely instructs the reader to read each type's description before deciding which one they fit. This is much more accurate and interesting than if the book just had the MBTI test. The book also goes in-depth, explaining to the reader which functions of the type are most dominant and how this makes a difference in problem-solving in an occupation. However, the book does have quite a lot of reading just to get to the career information (about half of which I skimmed). The career information is not very in-depth, but with only 16 types this is understandable. The reader should know that other things factor into choosing a career, which will help in narrowing down the large listing of career possibilities under their type.

3-0 out of 5 stars Doubts about Validity
I was VERY disappointed with the "occupations" selection according to type in this book. My type, if I remember correctly, is Introverted Judging Sensing Whatever... and the list of recommended occupations was lacking in the extreme. I didn't find any one job that appealed to me, that said "this is you." In fact, I've tried many of the careers listed for my type (high school teacher, counselor, social worker) and I [wasn't good at] those jobs. And I reviewed the Type questionnaire and still obtained the same answer. So...

..I'd like to re-iterate this to all career counselors: just because a person is introverted and compassionate does NOT make that person a people-person! This kind of stereo typing drives me crazy. I might be in touch with my feelings, but that doesn't make me want to touch someone else's!

Enough about me. This book is well written, but overall I strongly doubt the soundness of personality-typing. I know that psychological testing has found the tests valid, but as with all psych testing, the outcomes are very subjective.

My recommendation: If you want to know more about the type of work that would be ideal for you, check out anything written in the vein of Holland's RIASEC typology. ... Read more


13. The Power of Your Subconscious Mind, Revised Edition
by JOSEPH MURPHY
list price: $7.99
our price: $7.19
(price subject to change: see help)
Asin: 0553583182
Catlog: Book (2001-01-02)
Publisher: Bantam
Sales Rank: 2472
Average Customer Review: 4.43 out of 5 stars
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Book Description

This book will give you the key to the most awesome power within your reach!

This remarkable book has already helped readers the world over achieve the seemingly impossible just by learning how to bring the incredible force of the subconscious under their control.Now you, too, can learn these powerful techniques for changing your life simply by changing your beliefs.

Dr. Murphy combines time-honored spiritual wisdom with cutting-edge scientific research to explain the influence of the subconscious mind on everything you do. And he presents simple, practical, and proven-effective exercises that can turn your mind into a powerful tool for improving your everyday life. Filled with inspiring real-life success stories, this invaluable user's guide to your mind will unlock the secrets to success in whatever endeavor you choose.

Inside you'll discover how to use the subconscious mind to:
* Increase health and even cure the body of many common ailments
* Get the promotion you want, the raise you need, the recognition you deserve
* Build the confidence to do the things you never dared -- but always wanted -- to do in life
* Develop friendships and enhance existing relationships with co-workers, family, and friends
* Strengthen your marriage or primary love relationship
* Overcome phobias, compulsions, and bad habits
* Learn the secret of "eternal youth" and much, much more!

With this book as your guide, there are no limits to the prosperity, happiness, and peace of mind you can achieve simply by using The Power of Your Subconscious Mind.
... Read more

Reviews (96)

5-0 out of 5 stars This is the most valuable book I have ever bought
The application of the knowledge in the book positively changed my life forever. There is one thing you can't get in life and that is something for nothing. But I read this book as a result of a recommendation from someone else. I applied the techniques in this book and in less than 6 months moved into a wonderful new home, in a wonderful new city, got over a rather difficult personal setback, left an unfulfilling professional position and had the shadow of limitation forever removed from my mind.

This book was first written in 1963 and the author passed away more than 20 years ago. Yet, the substance of this book promotes itself. Like many other readers, I plan to buy multiple copies of this book and give it to loved ones.

All I can say is buy this book, in a determined fashion commit yourself to using the knowledge within this treasured piece and pass it on to someone else so they can benefit.

My only disappointment after reading this book and seeing the results of applying his advice was that Mr. Murphy could not receive a letter from me as a thank you for revealing some powerful truths of life to me and so many others.

5-0 out of 5 stars The best book I have ever read.
Let me tell you that this is the best book I have ever read and quite literally saved me life. Two years ago I pondered a simple question. Why were some people happy while I was so miserable? I got an account with amazon.com and ordered all the books I could to find to answer the question and I stumbled upon this book. I read it then and thought, 'yeah right this can't possibly be true.' I just could not believe that you could create your destiny with your thoughts. I thought that the book was ludicrous and a waste of time, so I put it down.

About 6 months afterward I picked up with an open mind. This time I practiced the techniques just to see what would happen. My first goal was to become more confident. Through a disciplined program of visualization and autosuggestion I accomplished the goal. The strange thing was that I didn't even realize it was happening because the subconscious mind is so subtle. One day while I was around a lot of people I stopped for a minute and thought, 'Why aren't I nervous?' My confidence problem disappeared right there. Then I began working on different goals one of which was overcoming a fear I had and the techniques worked perfectly again. This is when I really began to believe that there was something to this stuff. Once you realize that anything you could ever want in your life you can get, you are just filled with a mystical sense of awe. The only drawback to this is the difficulty required. I can tell you now that I still am not completely changed. It takes a lot of time and discipline to change your mental patterns, but everyday you just need to keep believing and doing the techniques. It's easy to lose faith and think it's not working, but all you need is that first success and you will be a believer. Start small and then work your way up to bigger goals and everything around you will fall into place. The last thing I want to say is that you need to truly DESIRE to change. It won't be easy, but 'keep on until day breaks and the shadows flee away...'

Good luck and Peace.

1-0 out of 5 stars HORRIBLE
Sure read books on the subconscious mind then use those ideas to make you own cheap dumb ass book.

5-0 out of 5 stars A Winner!!!.
People, ANYTHING! WRITTEN,at all by the late great,Joseph Murphy will be a help and a blessing to you and your life in all areas.
He uses,scriptures from the Bible, some metaphysical terminology and scientific knowledge to give you as much information or ability to beleive and recognise TRUTHS that are as old as creation.L-O-V-E is key, Trust, belief, faith, but he puts everything in such an easy to understand, down to earth manner that it's for everyone,and ANYONE can understand it. The choice is yours; are you of a spiritual background or way of thinking? scientific?,new age? This book is for YOU!. For we are all "one". AND SO IS WHAT CREATED AND KEEPS THIS UNIVERSE AND ALL PLANETS ECT... IN OPERATION. There is no wrong choice in purchasing ANY of Murphy's books. SO BUY AS MANY AS YOUR POCKETS CAN AFFORD, you won't be sorry.

5-0 out of 5 stars This book got me out of the biggest hole
I was working crappy temp jobs not earning much money, not having any luck getting in to my chosen career while I was reading this book.
It taught me not to worry about my crap situation because so long as I believed I would get what I wanted (and if I walked around acting like I already had it) then it would happen.
A few months passed, I went travelling, had a ball but spent all my money. Got home to find I had been kicked out of my room (which was a dingy hole anyway) so I had to go and live on my friends floor. I was barely getting bar work, and then one day that totally dried up. And in the same day I was also told a possible job on the horizon was also not going to happen.
All my savings were gone and I was living off my credit card and I could get no work as all the bars' business was dead. No one was taking anyone on. And there was no temp work either because of the Xmas holidays.
My friends were getting worried that I would have to return to my home country (and therefore financial safety) But that wasn't the only thing worrying them. They were worried because after every set back, I just smiled and said it'll be OK. I'm not worried. And I wasn't. They thought I was nuts.
A day after all the poo hit the fan I got a random idea to call this guy I hadn't called for months about a job (before my holiday I was calling him every 2 weeks and he kept saying, no not yet no not yet)
So I called him, he said when can you come in?
I got the job (a freelance position so I had the possibility to either make a lot or a little money)
I made the equivalent of $7438 US in my first month. And the work has never dried up since.
All my problems were solved and I never worried once because I had faith that I would get that perfect job I had imagined while reading the book.

What can I say but this book did it for me, it will do it for you too if you have faith.
(IT IS NOT RELIGIOUS AT ALL!!! I AM THE BIGGEST AITHEIST/NON BELIEVER IN "GOD" EVER, SO DONT WORRY IF YOU THINK IT IS A BIBLE BASHING BOOK. IT ISNT!!! IT IS ABOUT HAVING FAITH IN THE FACT THAT SOME ONE OR SOME THING IS LOOKING AFTER YOU AND THEY WILL HELP YOU GET WHAT YOU WANT --- BUT IT'S NOT GOD AS IN "GOD AND JESUS" AND ALL THAT CRAP) ... Read more


14. I Don't Know What I Want, but I Know It's Not This: A Step-By-Step Guide to Finding Gratifying Work
by Julie Jansen
list price: $14.00
our price: $10.50
(price subject to change: see help)
Asin: 0142002488
Catlog: Book (2003-02-01)
Publisher: Penguin Books
Sales Rank: 1252
Average Customer Review: 4.39 out of 5 stars
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Book Description

A disturbingly large number of people today are unhappy with their work. In this helpful book, career coach Julie Jansen addresses this work-dissatisfaction epidemic.Using career assessment quizzes and personality exercises, Jansen helps readers understand their present work or career situation, discover the type of work for which they're best suited, and learn how to create the changes they need. Filled with real-life examples and including a useful resource section, this guide provides the inspiration and know-how to implement positive career change. ... Read more

Reviews (18)

5-0 out of 5 stars An excellent resource for job seekers and career changers
If you're like me and hate what you do for a living but are floundering, Julie Jansen's book, "I Don't Know What I Want, But I Know It's Not This," is a godsend. I've heard Jansen speak. She's smart, dynamic and refreshingly down to earth. Her book is the same. Reading it is like having a private career coach or a supportive, no-nonsense friend who is always there to give you [boost] you need to stop whining about work and do something about it! It's written in Jansen's warm, straightforward style and packed with practical information (e.g., websites for finding a job, dealing with job stress, getting a free critique of your resume), self-assessment tools and action plans that are actually fun and easy to use. All of this is extremely helpful for organizing your thoughts, honing in on the real reasons you're unhappy, and discovering valuable clues about who you are and what you really want to be when you grow up. I highly recommend this book to anyone who is ready to get serious about finding work they can feel good about.

4-0 out of 5 stars Helpful exercises...easy read...very useful.
This title provides effective exercises for would-be career changers and entreprenuers. After spending 10 years in the corporate world and making a couple unsuccessful attempts at small business, I found myself thinking "I don't know what I want, but this isn't it." Locked into a career that pays well, but has little else to recommend it, I've been having a hard time finding a vocation that offers fulfillment, but doesn't involve going broke in the process. The exercises in this book helped me clarify what I want (and do not want) from my work-life and helped me to develop a plan to acheive it. I recommend using this book in conjunction with "Do What You Are" by Tieger.

4-0 out of 5 stars I'll Know It When I See It
I liked the book. Good suggestions on how to analyze your interests, experiences and skills. Very helpful for displaced workers. But, I liked a book called Rat Race Relaxer: Your Potential & The Maze of Life by JoAnna Carey even better. Rat Race Relaxer showed me how analyze my interests then took it a step further so I could discover new ways of seeing and changing my current situation. For those of us with family or financial obligations that limit our ability to change jobs (or wait for the "right" job when downsized), Rat Race Relaxer is a better choice.

2-0 out of 5 stars Still Don't Know What I Want
I found out a little more about myself as far as attitudes and personality (not much I didn't already know; just a litte reaffirming I guess to have gone over the exercises), but I still don't know what I want.

The book may help you, or maybe not, place yourself into one of the six categories the author describes on why you want to change jobs. The book may also help you itemize your values, attitudes, change readiness, personality preferences, interests and skills into neat categories. The book does nothing in helping push you to finding gratifying work.

1-0 out of 5 stars Useless aggregation of standard self-help information
I found the information and exercises in this book to be a simple aggregation of the standard self-help/self-improvement informaton that you'd get from an ineffective career counselor, HR manager, or a corporate management consultant. Many of the excercises are wandering and unfocused, and not very helpful in determining goals and action plans for change. I'd like my money back, but more importantly, I'd like the time I spent reading the first few chapters back. ... Read more


15. Milady's Standard: Fundamentals for Estheticians
by Joel Gerson, Janet D'Angelo, Shelley Lotz
list price: $80.95
our price: $76.09
(price subject to change: see help)
Asin: 1562538365
Catlog: Book (2003-06-30)
Publisher: Milady
Sales Rank: 78079
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Book Description

Now in its ninth edition, Miladys Standard Textbook for Professional Estheticians has been thoroughly revised to include the most up-to-date information available today. This updated text contains all the essential information needed to ensure greater success for students taking the state board examinations.For the first time, this text is presented in full-color, incorporating a brand new, user-friendly four-color design that will help students learn the common links between the concepts and principles of skin care.Over 500 new full-color photographs and illustrations support the text content and include new step-by-step photographs for many of the procedures presented.All new photos have been incorporated in the chapter on skin disorders and diseases, special esthetic procedures, client consultation and skin analysis, and color theory and cosmetic techniques. A running glossary in each chapter helps the student become familiar with the language of skin care, and procedural notes and safety tips help to reinforce concepts.Expanded discussion on safety and sanitation topics reflects changes made in OSHA rulings and decontamination and infection control.Added discussion on advanced topics including AHAs, BHAs, glycolic, and microdermabrasion techniques give students exposure to those skills that will make them more marketable.Miladys Standard Fundamentals for Estheticians is the essential textbook for basic esthetics training. ... Read more


16. The Precious Present
by SPENCER MD JOHNSON
list price: $19.95
our price: $13.96
(price subject to change: see help)
Asin: 0385468059
Catlog: Book (1984-03-01)
Publisher: Doubleday
Sales Rank: 3069
Average Customer Review: 4.68 out of 5 stars
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Reviews (28)

5-0 out of 5 stars A roadmap to happiness (complete with all the the detours)..
I read this book thirteen years ago when a friend was in a coma in a hospital in Texas. Wherever you are in life, I think we could all use a little enlightenment that we are doing the 'right' things- or some direction on where to find these sought after 'untarnishable treasures' that make the joys more joyous and the pain worth it all in the adventure we call the human experience. This is a book for the handicapped, for the lost, the lonely, the numb, the bewildered, the confused, and yes... even for those who consider themselves to be well rounded and sucessful. Spencer Johnson has lived it, or he couldn't write it at the third grade reading level. He brings us all a little closer to that elusive me-I'm-glad-to-be person whether you are young or, old, rich or poor, happy or sad. You may be divorced, married, widowed/widower or single ...but the one thing you cannot remain after reading this book, is INDIFFERENT. After reading this book and incorporating it's message listen closely, and you'll likely hear someone say "Wow, I hope somday some one gives me..." well, you know. :-)

5-0 out of 5 stars Finally, the answer to my purpose in life!!!!!
I picked out this book at the library six years ago. It was small and in ten minutes "The Precious Present" changed my life. It provided answers to my lifelong search as to what my purpose in life was after experiencing a near death experience three years earlier. I needed a way to explain why I was living my life the way I was...and Spencer Johnson expressed it for me in this tiny book. I had changed from my experience. Realizing that my life was precious, I began to enjoy the precious present even more because it was all BONUS for me. I started to take more time for friends, family and total strangers who needed someone to listen to them or just to acknowledge them because I could empathize with most of their problems. I brought the book home from the library and tried to order copies. None were to be found in my small town, so I called each of my sisters (I have four) and read it to each of them over the phone. That evening I read it to my husband. We talked about how important it was to live in the now and to let the past go as it can make many of us so miserable; like repaying a house payment that you already paid....it is silly to keep going back hurting each time. We discussed the future and how so many things we worry about never happen. Little did I to know that three days later, my darling husband, Michael, would die of a heart attack in my arms. I was so happy that we had had the discussion just days earlier. I knew we were living in the precious present and that is all that mattered. Now I am a senior at Rollins College in Winter Park, Florida. I will graduate in May of next year - 33 years after completing high school - and finally fulfilling my goal of so long ago. Yes, once a month I get this book out and read it - just to remember why I am still here and to help myself cope with the new stresses I have placed upon myself to complete my Organizational Communications degree. It is with great joy that I recommend this wonderful little book. Rick Pattino reads it to his college basketball players before each season....it helps us realize our reasons for being here. I have given copies to many of my friends after I could finally get copies and enjoy just reading it with new friends. Give yourself a present - read this little book and see what I am talking about! Cherie Schubeck

5-0 out of 5 stars Inspirational!
Because I have had some misfortunes in my life, I used to dwell on my past a lot. This also made me plan for the future a lot because I was never happy with myself. This book though, has really helped me live in the present moment! I can really say that I am a happier person because I read this book. The other completely excellent book that has helped put this in even better perspective is "The Ever-Transcending Spirit" by Toru Sato. That one is also a fantastic book! Like Gandhi said, "Live as if you were to die tomorrow. Learn as if you were to live forever." These books are very true to the spirit of people like this!

5-0 out of 5 stars One of the finest books I own
How can such a short book say so much? I remember my mother telling me when I was younger that we always say, "When I graduate, life will be better", "When I get married, life will be better", "When the kids grow up, life will be better". Spencer Johnson puts my mother's thoughts into words. Today IS better....and I am grateful for his words. I have owned this book for 10 years and continue to read it to remind me of the fact that I am definitely living the Precious Present. This one is a keeper!

5-0 out of 5 stars The Precious Present...Life is short...love it!
If you can live in the precious present you can truely live, this book it a life practice for any of us die hard career professionals who project tomorrow and forget that life is so precious. Enjoy each moment and really LIVE. Don't wait for the tomorrow's and would if's. I love the message in this book and think everyone should try to practice passion in the present!
I have know people who inspire me and I have said "what do they have" it is the precious present!!! Great gift, great read! ... Read more


17. The Directory Of Executive Recruiters 2005-2006: The Most Comprehensive Resource Of Executive Search Professionals Available (Directory of Executive Recruiters)
by Kennedy Information Inc, Inc. Kennedy Information
list price: $49.95
our price: $42.46
(price subject to change: see help)
Asin: 1932079335
Catlog: Book (2004-11-18)
Publisher: Kennedy Information
Sales Rank: 14554
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18. Optimal Thinking: How to Be Your Best Self
by RosaleneGlickman
list price: $14.95
our price: $10.17
(price subject to change: see help)
Asin: 0471414646
Catlog: Book (2002-03-29)
Publisher: Wiley
Sales Rank: 6499
Average Customer Review: 4.34 out of 5 stars
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Book Description

Be your best in every situation!

"A superb treatment of the idea of Personal Best."
–Dr. Stephen R. Covey, author of The 7 Habits of Highly Effective People

"Optimal Thinking has a little bit for everyone and will help people be the best self they can be."
–Kenneth Blanchard, Ph.D., coauthor of The One Minute Manager

Maximize your talents, resources, and time. Make the most of every opportunity and achieve optimal personal and professional satisfaction. The successor to positive thinking, Optimal Thinking is the mental tool you need to achieve your ultimate life. This revolutionary, life-optimizing book shows you just how simple it is to sweep past the ordinary and even the extraordinary into the world of the highest and best. You will never settle for second best again!

You’ll learn how to:

  • Ask the best questions and find the best solutions
  • Make the most constructive decisions in every situation
  • Maximize your enjoyment of everyday activities
  • Eliminate self-sabotage and experience the full power of your mind
  • Master disturbing emotions and stop unwanted behaviors
  • Function at your peak in business and personal relationships
  • Bring out the best in others, and much more!
... Read more

Reviews (65)

5-0 out of 5 stars Top of the line
I bought this book after reading Stephen Covey's glowing endorsement and many other favorable reviews. I began reading it in the morning and did not put it down until I was finished. I am now reviewing the book and completing all the exercises.

Optimal Thinking cleared up issues with positive and negative thinking that have haunted me for years, and provides the path to stop settling for second best. The author advocates the acceptance of all suboptimal thoughts, feelings and situations as signals for optimization. What I appreciate most about Optimal Thinking is that it is simple and can be used instantly to make the most of whatever we face in the moment and in any facet of life. This book deserves 5 stars, and more.

5-0 out of 5 stars How to Stop Settling For Second Best!
I have been an avid reader of self-improvement books for the past twenty years but I always felt that something was missing until I read Optimal Thinking. This book is revolutionary. It takes you above the flawed "think positive" mindset into a simple, realistic style of thinking that provides you with the best chance of achieving everything you need and want. I was fascinated by the examples of how people make the most of everyday situations with Optimal Thinking.

The book is divided into three sections. The first section, "Help Yourself to Optimal Thinking" begins with a quiz to rate how much of your thinking is in your best interest. You then learn about the advantages and disadvantages of negative and positive thinking. The author explains five shortcomings of positive thinking, and shows you how to overcome them. She then describes Optimal Thinking, provides examples of Optimal Thinkers who have shaped the world throughout history, and offers simple roadmaps to make the best choice in simple and complex situations. You then learn how to use Optimal Thinking consistently to design and live your best life. I was excited by this section. I really resonated with the information on the core beliefs which sabotage our best interests and motivate us to settle for second best, especially "I don't deserve the best in life". I made it my business to do the exercise to overcome this culprit.

The second section, "Optimize Yourself" begins with a quiz to examine whether your self-esteem, purpose and goals support your best interests. You learn to recognize and embrace your suboptimal inner voices and optimize them. This is what loving yourself is all about. You also take an inventory of your assets and liabilities and determine which actions will be most effective in optimizing your self-esteem. You then visualize your best self, define your ultimate purpose and create your best roadmap to achieve your supreme goals.

My favorite chapter in the second section is "Optimize Your Feelings." Disturbing emotions are called "optimization signals" and you are given an incredibly simple roadmap to understand and master them. You are also provided with optimal questions to understand and resolve unpleasant emotions such as helplessness, anxiety, anger, guilt, loneliness, hurt, grief, and envy. I have to admit that since I have been using these optimal questions, I don't need anyone to help me sort out my feelings. I am comfortable and confident that I can take the best possible care of myself.

The third section, "Optimize Others" begins with a quiz to determine where your personal and business relationships support your best interests. The author states that "The purpose of relationships is simply to be your best self, regardless of the circumstances." You explore your obstacles to optimal communication, and how to make best use of non-verbal and verbal signals to overcome these obstacles. My favorite roadmap here is about setting boundaries and minimizing unwanted behaviors.

The last chapter describes an optimal paradigm for the workplace. The positive thinking paradigm is compared with the optimal paridigm, and is obviously suboptimal. You just can't walk away from adopting this realistic optimal paradigm. You realize that you can't function at your peak when you think suboptimally, and every time you think suboptimally you compromise productivity, profitability and your well-being. And you can only bring out the best from others, when you use Optimal Thinking.

What I like most about this book is that suboptimal thinking readers, authors and enthusiasts are always respected by this author, who recognizes all forms of thinking (even negative thinking) as valuable feedback. Dr. Glickman believes that it is unrealistic to expect to think optimally all of the time but it is in our best interest to think optimally as often as possible.

This book is for business and community leaders, coaches, executives, students, homemakers and anyone who wants to live their best life. Do not miss one page of this book!

5-0 out of 5 stars THE DEFINITIVE BOOK FOR OPTIMIZATION
Optimal Thinking is a superbly written book that offers fail-safe roadmaps to stop settling for second best in business, personal relationships, and life in general. The book is easy to read and the information is rock solid. The book shows you how to go beyond managing and improving emotions, relationships, tasks, opportunities, and results. You learn how to optimize them. I also recommend the "100 Day Optimal Thinking Audio program for Permanent results" for powerful action-packed personal and career optimization in an entertaining format. And if you have an opportunity to attend an Optimal Thinking seminar, don't miss it. You will welcome every situation as an opportunity to be your best!

5-0 out of 5 stars A quantum leap in personal & professional development.
As an executive coach, I understand why Optimal Thinking is overtaking defective positive thinking programs in large and small business. Optimal Thinking is a solid, universal concept for realists. This book clears up misinformation about positive thinking that confuses many people, and offers a valid solution. Optimal Thinking is easy to read, and shows you how to OPTIMIZE (instead of manage) any situation. The author provides roadmaps to follow and the examples are concise. Optimal thinking is THE necessary ingredient for personal and professional optimization.

1-0 out of 5 stars Fluffy feel good book.
Way too cliche' and fluffy. Typical bad "self help" book that give the truly valuable books a bad name. Full of scenairos like "she went on to become a successful actress" kinda crap that never say who the person was, or any proof this person ever existed to begin with. You wont feel any smarter reading this one, and will miss your $10 or what ever you paid for it. ... Read more


19. MILADY'S STANDARD COSMETOLOGY HC
by Milady
list price: $64.95
our price: $51.96
(price subject to change: see help)
Asin: 1562538799
Catlog: Book (2002-09-09)
Publisher: Milady
Sales Rank: 94452
Average Customer Review: 4.4 out of 5 stars
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Book Description

Milady's Standard Textbook of Cosmetology has led the way in cosmetology education for more than 64 years by changing to meet the evolving needs of students and the market.With this new edition, the changes are dramatic. The fresh new text layout, completely new and reorganized chapters, and all new photography and illustrations provide the open, easy-to-follow format that students need with the reliability that is the hallmark of Milady.By changing to meet the needs of today's students and educators, the Standard remains the number-one choice for cosmetology programs throughout the United States, Canada, and the world.The new Standard is organized into six parts containing 26 chapters, each written by an industry expert in the field, creating an immediate connection to the professional world.New chapters and content were decided upon after extensive research in the form of 600 surveys, two focus groups, and 36 in-depth reviews.With that as a starting point, Milady recruited 20 of the top experts in the field to contribute to the text, followed by a reworking of their material by a professional writer to ensure a uniform reading level throughout.Another three dozen reviewers were enlisted to evaluate the material, ensuring the accuracy and comprehensiveness of the content.The result is the most reliable cosmetology textbook available, one that covers all essential information in a contemporary, easy-to-use manner. ... Read more

Reviews (10)

5-0 out of 5 stars This is the book my Cosmetology School uses (2000 edition)
I bought the 1996 version of this book in June of 2000 and within one month I was signed up for cosmetology school. Then I got to school and they used the 2000 edition so I was already prepared. For those who think this book doesn't go into detail please realize that this is a textbook and it is part of a series of books for teaching. There are 2 workbooks that go along with this book. One for Theory and one for Practical. I was given a 1990 edition of this book as well by a friend of mine. The most noticable change between the 3 editions is that the 2000 edition has more actual photographs and fewer illustrations. If you are using this book for school study then I do recommend you buy the state board exam review booklet. Then when you have free time you can quiz yourself. Just remember that this book is meant to be used along with an instructor. If you are looking for a haircutting book only then I don't think you want this one. It only has about 12 pictures.

5-0 out of 5 stars Comprehensive and Detailed
When I was taking Cosmetology back in the 2000-01 school year, they recommended to purchase this version of Milady's Standard Textbook of Cosmetology. They were only available new in Canada and cost [money], and came with the theory book as well. Our teacher also had the old 1996 version of this textbook for sale, used. However, this is a better purchase. There are more pictures and colors, its not as drab as the previous version. I have to disagree with reviewers who said this is not a detailed book, I found it to be quite detailed and informative in its information. The book meant to be used in a classroom setting, where an instructor teachers and elaborates from this book. You cannot read this book and automatically cut hair, that is where the practical aspect of cosmetology comes in, when you are doing it hands on instead of reading. But this is a helpful tool for aspiring apprentices or students in cosmetology, whether you want to learn about Coloring, Perms, whatever the case, this is definately a worthwhile tool to have.

4-0 out of 5 stars good information
I think as a stylist,a person should always be look for new information.

5-0 out of 5 stars This is the book my Cosmetology School uses
I bought the 1996 version of this book in June of 2000 and within one month I was signed up for cosmetology school. Then I got to school and they used the 2000 edition so I was already prepared. For those who think this book doesn't go into detail please realize that this is a textbook and it is part of a series of books for teaching. There are 2 workbooks that go along with this book. One for Theory and one for Practical. I was given a 1990 edition of this book as well by a friend of mine. The most noticable change between the 3 editions is that the 2000 edition has more actual photographs and fewer illustrations. If you are using this book for school study then I do recommend you buy the state board exam review booklet. Then when you have free time you can quiz yourself. Just remember that this book is meant to be used along with an instructor. If you are looking for a haircutting book only then I don't think you want this one. It only has a few pages on haircutting and about 12 pictures of haircut instructions.

4-0 out of 5 stars milady's standard textbook of cosmetology 2000 edition
i havent read this book but judging from the other reviews it sounds like a good book ... Read more


20. Career Counseling: Applied Concepts of Life Planning
by Vernon G. Zunker
list price: $94.95
our price: $94.95
(price subject to change: see help)
Asin: 0534367232
Catlog: Book (2001-06-01)
Publisher: Wadsworth Publishing
Sales Rank: 62900
Average Customer Review: 2.2 out of 5 stars
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Book Description

This highly successful book has been called the most comprehensive text on the market, providing students with needed career theory as well as practical techniques and examples. Through the author's clear writing style, case examples, tables, and exercises, students develop a solid understanding of the theoretical models of career counseling and are thoroughly exposed to the practical information on how to effectively counsel clients about career issues. ... Read more

Reviews (5)

4-0 out of 5 stars A full exposure of the topic - from History to Application
I read all the other reviews, I get a feeling they are all from students. As a practicing professional in this field for the past 20 years, I can say that as Boles'"What Color is your Parachute" is the bible for Job Seekers, Zunker's "Career Counseling: Applied concepts of Life Planning" is the bible for the Career Counselor. I find Zunker's information well exposed for easy comprehension. His writing style is simple and straight-forward. I believe the book is well structured for its purpose and didn't get a 5 star rating because It should be more economical in pricing.

2-0 out of 5 stars Vague and inconclusive
While there is an immensely broad array of career counseling topics covered in this book, it is extremely poorly written and is of little use. The author fails to define the key terms, and only vaguely discusses the key concepts. For example, Zunker fails to effectively explain Donald Super's career maturity factors e.g., Zunker full definition of Super's crystallization of traits is, "individual progress toward forming a self concept." In addition, Zunker writes in an extremely passive, wordy, vague style more tailored to impress academics than to be relevant for students.

1-0 out of 5 stars Can I get my money back?
Like the other review this is a book I used for a graduate class in ed counseling. I needed safety pins to keep my eyes open. This book is too broad and covers too much. If I ever wanted to go into career counseling I wont now cause its toooooooo boring after this book.

2-0 out of 5 stars not recommended covers too much for one book
I used this book for a graduate career counseling course. It didn't set career development in an economic history which would explain why theory developed the way it did. Additionally, the book doesn't explain many of the theories so the student can dilineate the differences between them. the author states that career counseling will soon integrate with other forms of counseling and yet, he doesn't point out obvious relationships between career theory and other psychological and developmental theories. There is a lot of guidence on counseling which covers both general and career skills. I would have liked the assessment section to be much bigger and more practical and the school assessment section to be much smaller. Zunker has an assessment book and should probably take his huge section on school counseling and make a book from that. All together the book was very dry and boring.

2-0 out of 5 stars dull and unhelpful
this was a textbook used in one of my graduate school classes, and even reading it was a chore. There was virtually no "applied" information - nothing about how to actually do career counseling with a live human being. I would not recommend this book for anyone who is seeking usable information on career counseling, especially if counseling clients are adults. ... Read more


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