Book Description

Identifying and Leveraging the Hidden Social Networks That Drive Corporate Performance

In today's flatter organizations, collaboration in employee networks has become critical to innovation and to both individual and companywide performance. Executives spend millions on new organizational designs, cultural initiatives, and technologies to promote the sharing of knowledge and expertise across functional, hierarchical, and divisional lines. Yet these efforts have achieved disappointing results.

Rob Cross and Andrew Parker argue that's because most managers have little understanding of how their employees actually interact to get work done. In fact, formal "org charts" fail to reveal the often hidden social networks that truly drive--or hinder--an organization's performance. In this eye-opening book, Cross and Parker show managers how to find, assess, and support the networks most crucial to competitive success.

Based on their in-depth study of more than sixty informal networks within organizations around the world, Cross and Parker show how managers can implement a wide range of specific and inexpensive actions-from bridging strategically important disconnects in a network to eliminating information "bottlenecks" to recognizing key connectors-that will enhance the powerful impact networks can have on performance and innovation. ... Read more

Reviews (2)

Book for consultants
There are many network books out there -- this is the only one that focuses on networks inside business organizations. Being a management consultant who has applied Social Network Analysis to organizational issues since 1987 this book mostly fits my experience.

This book is an excellent introduction for the internal or external consultant considering their first social network analysis project. Cross & Parker provide many examples, and discuss both network mapping and measuring. They focus on the network methods and metrics that are understandable by common business people -- no PhD required, an MBA will do fine.

Coming from a research organization, the authors don't always go into great deatil on how to apply network analysis in solving business problems. A couple of stories of before/after networks are shared. Yet, how they apply interventions and solutions is often glossed over. The last few chapters delve into this with more detail, but it may be too late in the book for some readers. Several of the the network examples could have used more details to provide the reader a better context of what was happening in the organization.

The Appendix is great -- how to get started in a social network analysis project. This section alone may be worth the price of the book for many hands-on consultants.

As business schools start to teach social network analysis, this book will make an excellent textbook for both undergraduate and MBA students.

Insightful and practical
The Hidden Power of Social Networks provides the most complete treatment of the subject of applying the understanding of social networks to organizations as you will find. It includes the insights from the many, many cases that the authors facilitated and it provides insight into the methodology itself. As such, it is a good book for both executives who have had inklings that there is something useful for them in all this "social network" hype, and for HR/organizational development specialists and consultants who want to understand the nuts and bolts of the method.

In recent years we saw (and I read) half a dozen books on the emerging science of networks (Linked, Six Degrees of Separation; from the management consulting Nexus, Living Networks); the language of The Tipping Point tipped into the vernacular; and social networking sites (LinkedIn™, tribe.net, Spoke, VisualPath) climbed the "hype cycle" by promising value in gaining access to powerful people just three degrees away. The jury is still out on the latter, but the genie is out of the bottle: organizations and individuals are making the shift to an understanding that social networks shape our lives and our work, and that we can learn how to identify, assess, and manage these networks.

This book is the first fully practical, actionable work on social network analysis in organizations. Cross and Parker are among a handful of professionals who have worked deeply in organizations to analyze existing social networks, position these networks within the context of the strategy, culture, and promise of organizations and recommend specific, positive steps that can alter the dynamics of the networks that exist.

For example, one of the themes explored is that of central connectors: people who, by virtue of their relationships with people in different organizations serve as boundary spanners (moving information and context from one group to another) or bottlenecks (impeding the flow of information and context). The authors develop the reader's understanding of this phenomenon by presenting the concepts of social network mapping, how the analysis of a network reveals the central connectors, the impact of these people on an organization, and, finally, the actions a manager can take to either (1) acknowledge and recognize these people or (2) shift the work patterns to alleviate the bottlenecks.

All the network maps in the book are from real cases - and they are universal as well. You'll not have a difficult time recognizing your own organization (or those you've worked with) in most of these examples. The "before and after" maps are illuminating and inspiring. The descriptions of the methodology are straightforward and useful. I'll say it again: this book is actionable, for both senior managers who want to understand and support networked organizational dynamics and for consultants (internal and external) who want a practical guidebook that establishes the standard for the practice of social network analysis.

Full disclosure: I am a practicing consultant who uses social network analysis in my work. When I first heard Rob Cross talk about social network analysis at an Institute for Knowledge Management workshop in Santa Fe four years ago, I knew that this was work that I needed to do in my organization. I had the good fortune to work with Rob and Andrew Parker on several projects, and to learn the method described in this book from them. I inherited, through their teaching and mentoring, the enthusiasm for bringing stunning insights to managers about their organizations as revealed in an analysis of their networks, and a strong sense of the ethics and responsibility in managing analysis projects. I've been waiting almost a year for this book to come out so that I can share it with my clients. ... Read more

Amazon.com

The lure of this book's promise starts with the assumption in its title. Possibility--that big, all-encompassing, wide-open-door concept--is an art? Well, who doesn't want to be a skilled artist, whether in the director's chair, the boardroom, on the factory floor, or even just in dealing with life's everyday situations? Becoming an artist, however, requires discipline, and what the authors of The Art of Possibility offer is a set of practices designed to "initiate a new approach to current conditions, based on uncommon assumptions about the nature of the world."

If that sounds a little too airy-fairy for you, don't be put off; this is no mere self-improvement book, with a wimpy mandate to transform its readers into "nicer" people. Instead, it's a collection of illustrations and advice that suggests a way to change your entire outlook on life and, in the process, open up a new realm of possibility. Consider, for example, the practice of "Giving an A," whether to yourself or to others. Not intended as a way to measure someone's performance against standards, this practice instead recognizes that "the player who looks least engaged may be the most committed member of the group," and speaks to their passion rather than their cynicism. It creates possibility in an interaction and does away with power disparities to unite a team in its efforts. Or consider "Being the Board," where instead of defining yourself as a playing piece, or even as the strategist, you see yourself as the framework for the entire game. In this scenario, assigning blame or gaining control becomes futile, while seeking to become an instrument for effective partnerships becomes possible.

Packed with such examples of personal and professional interactions, the book presents complex ideas on perception and recognition in a readable, useable style. The authors' combined, eclectic experience in music and painting (as wellas family therapy and executive workshops) infuses their examples with vibrant color and sound. The relevance to corporate situations and relationships is well developed, and they don't rely on dry case studies to do it. Indeed, this book assumes the emotional intelligence and desire to engage of its reader, promising access to the rewards of that door-opening notion--possibility--in return. --S. Ketchum ... Read more

Reviews (40)

Stretches your thought process
The Zander's redefine the way you look at things and view situations. I found the book to be a combination of art/creativity and psycho-analysis. Some of the principles I had a hard time really owning.

It reminds me a bit of Zen or Tao. Being in the present, not assigning blame, recognizing that is the way things are...

I couldn't read the book in one sitting. I found that it requires a lot of thought and reflection. Parts that I found inspirational were the white papers that were written by the musicians in response to a request from the conductor.

Some of the principles seemed to really line up well with the popular book from a few years ago "7 spiritual laws of success" by Deepak Chopra.

I would like to hear the authors read this as a book-on-tape, because I found myself thinking about things while I was trying to read. In a nutshell, the book says "put your life into a different playing field, Don't think win-win, think about making a contribution or about making a difference."

Inspiring read for personal growth
This is an inspiring read for my personal life, and certain examples touched my heart deeply. Downside - I don't have much context for the authors' examples, though it's thought there is application of this to the corporate world. Was looking for a "thumping good read" to boost me on the job, and it more boosts me outside work world. Would a book more geared toward work maybe written by the authors+ a businessperson be a good next move? Hard to say. Still, as a former Landmark Education Graduate of many, many adult education classes, it was enchanting to see Landmark's concepts of creating possibility and vision embodied in the book. It's also exciting to consider those concepts being read about by many folks everywhere via Amazon.com

The Art of Possibility
The "Art of Possibility" deeply resonated with me. Creating value by managing risk and uncertainty has been the core of my life's journey. It has been filled with complexity, tension, and dissonance...but it has also been filled with the discovery of possibility and meaning. The Zanders have done a real service in framing the "how" of possibility with their examples and practices.

This gem of a book will be useful not only in managing one's life, but also in helping other's to create their great life stories. The answers to core questions like "which game of success will I choose to play?","will I choose to be a contribution?", and "do I take myself too ___seriously?" are keys to a life of joy, meaning, and fulfillment.

Can you see the work of art within you? Within others? Or are you focusing on the facade? Who is winning the battle between the caculating self and the central self? Are you vulnerable or are you permeable? What is here now? And what do you want to do from here? Get yourself this book and engage in THE joyous adventure of opening up to your possibilities.

1970s Cult Jargon Fest
Ugh. How much of this Werner Erhard inspired sludge will we have to endure before the whole disgusting mess either dissipates or compacts down into an easily disposed of loaf? Familiar to any cult-watcher, the buzz words spill freely here. They are words and concepts that can mean anything to anybody. Fuzzy, new-age pap which the authors unashamedly admit come from the culty, self-improvement seminar called Landmark Education which used to be Erhard's "est."

Sad to say, many Landmark devotees are encouraged by their participation to "create" endless testimonials reflective of their own egos, swelled to megalomaniacal proportions by various psychological tricks and techniques, and the Landmark Corporation by proxy. "Spreading the word" is part and parcel of the whole trip. Keep a shovel handy.

What a snoozefest.
After reading the reviews here, I thought this book might be a nice inspirational read. It has a few decent moments, but for the most part I could barely force myself to keep reading. I got through about 75% of it, then just had to skim the last few chapters because I couldn't take it anymore. I dunno--if you play in a symphony orchestra, you're into reading sappy and/or narcissistic little personal tales, or you just have to read every single inspirational book that gets published, you may like this. Not the worst book I've ever read, by a long shot, but not good enough to keep or recommend, so I'm giving it two stars. ... Read more

Reviews (15)

Excellent Read
The management of human resources, says the author, holds the key to an organization's future success. HR people serve as strategic players, administrative experts, employee champions and change agents. Full of illustrations and examples from dozens of companies, this book show how HR professionals can operate in all four areas simultaneously.

This book is highly recommended to all HR people at all levels, and will help non HR professionals understand the importance of HR issues within corporations, and see how HR is really a strategic function.

It's wake up time for Human Resources!!
If there was ever a Bible for HR, this is it! It's about time someone wrote a book on how Human Resources is supposed to be creating value for American business. This book is full of excellent examples on techniques and strategies on what HR can begin doing-right away-to help the business become more competitive. HR can do this by helping the business to create organizational capabilities through it's people resources, to gain and sustain a competitive business advantage. The final chapter entitled HR for HR is a quide map for transforming today's traditional HR ogranization from an administrative, transactional entity to a strategic business partner. If you're an HR professional, this is a must read!

basically good, but no longer cutting edge
I read this book back in grad school (degree in HR). While it was current then, the concepts are no longer cutting edge/benchmark HR. This is a well-written book and is helpful for the HR novice to gain an understanding of the evolution of HR as a profession. However, for those who already work in an organization where HR is not only at the table, but setting the strategic direction hand in hand with the CEO as a valued member of the leadership team, this book could use a few more chapters. In the last 5 years many companies have moved past the "recognizing HR as a player" stage and are firmly in a space where there is a set expectation of HR - to help set the stategic direction for obtaining their revenue and market growth targets. It is in these areas that I would like to see the next ground breaking insights from Ulrich.

Ulrich and Beitler
If you like Ulrich's work, you should also buy "Strategic Organizational Change" by Michael Beitler. The two books together are a great combo for managers.

Not So Good
I am not a human resource champion or guru, but I do have an MBA and my approach is from the IT corner.

I found this book tough going and very academic.

There was so little coming out of it I skipped a few chapters.

Sorry about that ... Read more

Book Description

HR's leading thinkers provide a blueprint for the future

The international bestseller Human Resource Champions helped set the HR agenda for the 1990s and enabled HR professionals to become strategic partners in their organizations. But earning a seat at the executive table was only the beginning. Today's HR leaders must also bring substantial value to that table.

Drawing on their sixteen-year study of over 29,000 HR professionals and line managers, leading HR experts Dave Ulrich and Wayne Brockbank propose The HR Value Proposition. The authors argue that HR value creation requires a deep understanding of external business realities and how value is defined by key stakeholders both inside and outside the company. They provide practical tools and worksheets for leveraging this knowledge to create HR practices, build organizational capabilities, design HR strategy, and marshal resources that create value for customers, investors, executives, and employees.

Written by the field's premier trailblazers, this book charts the path HR professionals must take to help lead their organizations into the future.

Dave Ulrich is a professor at the University of Michigan School of Business and the author of twelve books and more than a hundred articles on the subject of human resources. Wayne Brockbank is a clinical professor of business at the University of Michigan School of Business, the author of award-winning papers on HR strategy, and an adviser to top global organizations.

... Read more

Book Description

Providing the tools and systems required for leading a "measurement managed" HR architecture, this important book heralds the emergence of human resources as a strategic powerhouse in today's organizations.

Three experts in the field outline a powerful measurement system that highlights the indisputable role HR can play as both a prime source of sustainable competitive advantage and a key driver of value creation. They draw from an ongoing study of nearly 3,000 firms to outline a seven-step process they call an HR Scorecard, specifically designed to embed human resources systems within a firm's overall strategy and manage the HR architecture as a strategic asset.Building on the proven Balanced Scorecard model, they also show how to link HR's results to measures-such as profitability and shareholder value-that line managers and senior executives will understand and respect.

The authors argue that human resources's strategic role begins with designing an HR architecture-the HR function, the HR system, and strategic employee behaviors-that relentlessly emphasizes and reinforces the implementation of the firm's strategy.Using compelling examples from a variety of leading companies, they explain how to develop and implement an HR Scorecard in order to both manage the HR architecture as a strategic asset, as well as measure the contribution of that asset to firm performance.

... Read more

Reviews (15)

Essential for the Serious HR Leader's Library
As a seasoned HR professional, I have spent the last decade looking for the "Holy Grail" of H.R. Metrics. My quest is not over after reading The HR Scorecard, but the book presented many helpful concepts and tools that we can use to measure the effectiveness of HR as a function, to measure R.O.I. on talent and talent initiatives, to measure the impact of HR on organizational performance, and as a basis for business case development of our deliverables.

Three well respected thought leaders in the HR field have conducted extensive research of more than 2500 companies to uncover a model for implementing HR strategy and measuring results. If fully employed HR will deliver results linked to higher functional and organizational performance.

To transform the structure of HR into a strategic function, HR leaders must:

1. Clearly define the business strategy.
2. Build a business case for HR as a strategic asset.
3. Create a strategy map (with leading and lagging indicators, and tangibles and intangibles.)
4. Identify HR Deliverables within the strategy map.
5. Align the HR architecture with HR deliverables.
6. Design the strategic measurement System.
7. Implement management by measurement.

The concepts in this book are useful but may not be practical for all HR leaders. This book is for organizations that have the resources to implement an in-depth system of measuring their HR performance. It is not a way to create a simple snapshot to be included in business reviews. While the authors suggest using no more than 25 measures so as not to create a burdensome systems, many of the examples in the book are quite complex and can by used only by the largest of organizations. It is also difficult to pick just a few efficiency measures and performance drivers from the comprehesive list prepared by the authors.

Real life examples of scorecards are shown from organizations such as Verizon/GTE, General Mills, and General Electric. While these examples can help any size HR department think through how to measure the performance of their function, I would like to see a smaller organization profiled with more simple measures.

This book should be in the library of all serious HR practitioners. It is well written, well researched, and well presented. If the tools and concepts are implemented, the HR function can rise to a new level. For those in smaller organizations, a few HR efficiency measures can be gleaned to build a simpler scorecard based on the key HR deliverables for the enterprise.

Measuring the Value of Human Resources
The book Providing the tools and systems required for leading a measurement managed HR architecture and draw from an ongoing study of nearly 3,000 firms to outline a seven-step process they call an HR Scorecard, specifically designed to embed human resources systems within a firm's overall strategy and manage the HR architecture as a strategic asset. You can reading EMBA journal in june, it make an abstract the book.

Ignore this
The issue is to have an HR scorecard for the business. The book was disappointing since it continues with the theory that originated with "Balanced Scorecard". It should have focussed on the actual challenges and created a robust framework.

The book missed the point and an oppurtunity. It might be interesting read but no practical value.

Additional reading
The HR scorecard is a useful additional reading to those who already have a general idea of the HR management. There are some good examples and concepts but it is not easy to read.

This plus the Beitler book!
This is a good book. I recommend it in addition to "Strategic Organizational Change" by Beitler. That makes a great combination for managers. ... Read more

Book Description

The First Systematic Strategy for Building Iconic Brands

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands-they are cultural icons. How do managers create brands that resonate so powerfully with consumers?

Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change.

Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty-and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy, to market research, to hiring and training managers.

Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands.

... Read more

Book Description

All companies must grow to survive-but only one in five growth strategies succeeds. In Profit from the Core, strategy expert Chris Zook revealed how to grow profitably by focusing on and achieving full potential in the core business. But what happens when your core business provides insufficient new growth, or even hits the wall?

In Beyond the Core, Zook outlines an expansion strategy based on putting together combinations of adjacency moves into areas away from, but related to, the core business, such as new product lines or new channels of distribution. These sequences of moves carry less risk than diversification, yet they can create enormous competitive advantage, because they stem directly from what the company already knows and does best.

Based on extensive research on the growth patterns of thousands of companies worldwide, including CEO interviews with twenty-five top performers in adjacency growth, Beyond the Core (1) identifies the adjacency pattern that most dramatically increases the odds of success: "relentless repeatability;" (2) offers a systematic approach for choosing among a range of possible adjacency moves; and 3) shows how to time adjacency moves during a variety of typical business situations.

Beyond the Core shows how to find and leverage the best avenues for growth-without damaging the heart of the firm.

... Read more

Reviews (11)

Standing Tall
Standing Tall among Business Books, Chris Zook has indepth research examples of Companies portraying picture of today's business times. Numerous CEO reports, charts and graphs with real practical illustrations are varied. Outside a core business, the expansion is detailed in this book - on how to go ahead framing and practically applying the ways and means so as not to harness the existence levels. The books offers nurturing roots of business, examples on adjacency expansions with pros and cons of success and failure measures. The name itself speaks big 'Expand market without abandoning Roots' and the rule of the game lies in effective management. The author pin points steps to leverage best avenues and the possible adjacent moves so as to reach competitive edge and pooling profit without harnessing the roots of main frame business. In today's time, with diversifications, 'Beyond the Core'- the book serves a Good Reference and as I read on Chris zook's comments, I feel this is a 'Grab Pick' and Must for all Big Company Executives.

Not All Adjacencies Are Appropriate
Perhaps you have already read Profit From the Core: Growth Strategy in the Age of Turbulence which Zook co-authored with James Allen. It was based on rigorous research which revealed the key strategic decisions that most often determine growth or stagnation in business. They note: "Central to our findings are three ideas: the concept of the core business and its boundaries; the idea that every business has a level of full-potential performance that usually exceeds what the company imagines; and the idea that performance-yield loss occurs at many levels, from strategy to leadership to organizational capabilities to execution." In the five chapters which follow, Zook (with Allen) examines "the types of strategic business decisions that most often seem to tilt the odds of future success or failure." Zook correctly suggests in this book that many organizations cannot resist the appeal ("the siren's song") of "miracle cures" of their problems. Zook focuses entirely on what has been verified in real-world experience, on what is practical, and on what will reliably achieve the desired results of sound strategic decisions.

In the first chapter of this book, Zook discusses what he calls "the growth crisis" which many (most?) organizations encounter. He observes, "Finding or maintaining a source of sustained and profitable growth has become the number one concern of most CEOs. And moves that push out the boundaries of their core business into 'adjacencies' are where they are most often look these days." I agree with Zook that these strategies have three distinctive features: "First, they are of significant size, or they can lead to a sequence of related adjacency moves that generate substantial growth. Second. they build on., indeed are bolted on, a strong core business. Thus the adjacent area draws from the strength of the core and at the same time may serve to reinforce or defend that core. Third, adjacency strategies are a journey into the unknown, a true extension of the core, a pushing out of the boundaries, a step-up in risk from typical forms of organic growth." Much of the material in this brilliant book is guided and informed by what Zook claims is "the new math of profitable growth." Specifics are best provided by Zook himself.

Zook presumes that those who read this book already know what a core business is, and more specifically, what the core business is of their respective organizations. Given his objectives, that assumption is probably necessary so that he can explore the opportunities which (key word) appropriate adjencies offer. Fair enough. However, my own experience suggests that companies frequently extend the boundaries of a core business without fully understanding what that core business is. Railroads probably offer the best example. Only much too late (if then) did senior-level executives at major railroads realize that their core business was transporting people and cargo, NOT "railroading." Obviously, trains are confined to the tracks as are ships to the water and trucks to the roadways over which they proceed. Early on, what if owners of railroads and their associates had addressed questions such as those Zook poses in his Preface (Page ix)? Had they done so, presumably they would have recognized appropriate adjacencies which include taxi cabs, Super Shuttle, local delivery services, and "overnight" delivery services (e.g. DHL, FedEx, and UPS). While they're at it, why not own or forge strategic partnerships with over-the-road trucking companies and cargo airlines? Given the central locations of railroad stations in major metropolitan areas, it would have been easy enough to combine a full-range of travel services within an upscale retail mall.

The question to ask, therefore, is not what an organization's core business is. Rather, what could AND SHOULD it be? The correct answer to that question is important, of course, because without a proper core, there can be chaos. Also, the correct answer suggests appropriate adjacencies by which to achieve and then sustain increasingly more profitable growth.

In the Afterword, Zook imagines himself engaged in what he calls the proverbial "elevator" conversation during which he reviews the "key messages" contained within his book. It serves no good purpose to list them here because each must be carefully considered within a meticulously formulated context. However, once the book has been read, I strongly recommend that all of these "key messages" be reviewed on a monthly (if not weekly) basis. For decision-makers in at least some companies, this may well prove to be the most valuable book they have read in recent years.

An Outstanding Growth Guide for Global Business Leaders
As a second year MBA student at the Kellogg School of Management and a future corporate strategist for a global financial services firm, I found reading Beyond the Core to be one of the best time investments that I've made over the last few years. Chris Zook seems to have a knack for writing great books that not only stand the test of time but that are also highly relevant to the current business and economic environments. Specifically, his first book, Profits from the Core, which focused on maximizing the value of the core business, was launched when businesses needed it most - during the economic downturn. Now, Beyond the Core is perfectly timed since, from what I and other MBA's are observing in the market, most businesses are remobilizing for growth.

Overall, I greatly enjoyed Beyond the Core - it's a relatively quick read that is focused, insightful and well structured. More specifically, I think there are three key things that make this book stand out in comparison to many other business books I've read: 1) it takes a global perspective 2) it is highly data driven and has great examples and 3) its very actionable and offers lots of insights on implementation.

To elaborate, the first thing I really liked about Beyond the Core is that it takes a truly global perspective with examples from Europe, Asia and Latin America. As an MBA student majoring in International Business Strategy who will be working in a global firm after graduation, it was great to read about the strategies that firms such as Li & Fung (HK), Ambev (Brazil), Lloyd's Bank and Vodephone (UK) and STMicroelectronics (Italy). Overall, I also liked that the book mixes an array of fresh case studies (Tesco, Biogen, Ambev) with more traditional ones (Dell, Nike, American Express).

Secondly, Beyond the Core is highly data driven and the recommendations are based on empirical evidence, not conjectures. As a student of business strategy, I too often come across books or theories that are supported by nothing other than a few select examples that prop up the author's hypotheses. Beyond the Core, in contrast, is supported by an enormous amount of financial, competitive and market research and by many CEO interviews and studies by Bain & Company. This is extremely insightful as it helps the reader understand the odds of success and failure across the business world and thus leads to much more informed strategies.

Finally, Mr. Zook has focused nearly a third of the book on implementation and execution strategy. This makes the book and its recommendations highly actionable instead of leaving the author asking "so what?" The book sets out a systematic and understandable road map for adjacency expansion. More importantly, it discusses issues that are critical to growth initiatives such as: organizational structure, decision making processes, staffing, accountability and reporting, etc.

In sum, I highly recommend Beyond the Core, especially to global business leaders looking for a practical guide for profitably growing their businesses. Enjoy!!

Questionable Choice of Examples and Lack of Definitions!
Many people who have been burned by going into new areas will grade this as five-stars for encouraging caution in expanding a company's scope. If that's all you want from a book, this is a five-star book. If you want to learn what the exact lesson is, and why that lesson is true, you'll have to look elsewhere however. If you want to learn how to beat the odds in this area, you will also have to look elsewhere.

I found Profit from the Core to be a directionless mishmash of data without firm definitions that repeatedly espoused the idea of "stick to your knitting." As a result, I took up Beyond the Core with great trepidation. At first blush, Beyond the Core seemed to cure some of the peripheral problems of Profit from the Core . . . until I began to notice how almost all of the important examples of continuing business model innovation had been excluded that seemed to fit all of the criteria (except perhaps being willing to be interviewed by the author). Mr. Zook continues to avoid defining what "the core" is, so that basic problem continues.

The book's message is "stick to your knitting . . . unless you have not choice . . . then don't go away from your cost advantages and knowledge." If you want to know a little more about that message, you can read all of the key points in the book summarized in the Afterword on pages 189-192 in less than five minutes.

The book will mainly be helpful to those who are thinking about making unrelated acquisitions. The advice: Don't do it! The odds are way against you . . . but even the most unrelated acquisitions sometimes work (GE bought NBC and has done well with it, for example). The book lacks clear direction for how some overcome the odds.

The book was also curiously silent about how companies can use small experiments to test their way into new areas. That's the way that most firms expand beyond their core.

The methodology looks very much like those employed in Build to Last and Good to Great . . . but don't believe it. Cases were selected in part based on whether Mr. Zook could interview the companies. So it's really a subjective sample. So take the conclusions with a selective grain of salt. Here are some of the cases of those who have prospered with expanding into new areas that seem to fit the Zook criteria but don't appear in the book: Beckman Coulter; Berkshire Hathaway; Clear Channel Communications; Education Management; GE; Iron Mountain; Nucor; Paychex; Sony; Virgin Group; Xilinx; and Zebra Technologies. It's not surprising that the book fails to describe the discipline of continual business model improvement as a best practice . . . a serious omission for this subject.

Ultimately, I think the flaw behind the book is to look at moving "beyond the core" separately from looking "at the core." If the two books had been combined into one that looked at how to outperform the competition, there would have been the basis of helpful insights. Or, this book could have been scoped down into how to grow into new areas with internal development activities versus acquisitions. That would have been helpful. But with the focus of "beyond the core," you are left in a never-never land that you may not want to be in. The other interesting question that could have been addressed is how companies prospered by eliminating the old core and replacing it with a new one through acquisition as a number of companies have.

As I thought about why the author might have chosen this direction, I realized that it may be an unconscious use of the older ways of strategic thinking. Those analytical schemes separated thinking about existing business areas from entering new ones. For some time though, most strategic thinkers have emphasized seeing the questions as connected. You should, for example, be pursuing your best opportunities. That means comparing all choices in some manner at the same time.

The other problem with data-heavy studies like this one is that you are relying on backward impressions (with 20-20 hindsight). Studies of best practices are best done by looking at the decisions and actions when they are made . . . and then measuring the results to see what happens. Interviews taken at such times reveal much different information than the neat success stories spun after the fact. Clayton Christensen does a good job of explaining this issue in chapter one of his new book, The Innovator's Solution.

As I finished the book, I began to think about the many unsuccessful unrelated acquisitions that I have run into among companies. In almost every case, I remember reading a thick book by a name consulting firm that had explained at the time of the purchase why the acquisition could not miss. Perhaps a follow on for this book would be how to avoid bad advice in evaluating acquisitions.

A great lead-on to Profit from the Core
A very well documented lead-on to Profit from the Core, with practical real life examples on adjacency expansions, including successes, failures and comparisons of companies that started with similar points of departure but went different ways. It comes as no surprise that the book was rated by The Economist among the top 5 business books of the season. The book and its thinking are highly relevant to today's business climate in Europe. ... Read more

Book Description

A strategic guide to unleashing explosive growth

If all firms face similar obstacles to profitable growth, how do some companies successfully burst through these barriers, leaving their competitors in the dust?

Rita Gunther McGrath and Ian C. MacMillan argue that an answer to this question lies in MarketBusters: strategic moves that dramatically reconfigure profit streams in an industry and upend conventional competition.Best of all, the authors say, opportunities for identifying and executing such moves can be unearthed throughout a company's existing business platform-if managers know where and how to look for them.

Based on an extensive three-year study, McGrath and MacMillan identify five arenas in which exceptional growth opportunities can be found: the customer experience, reconfigured offerings and services, key metrics, industry dynamics, and emerging market shifts. The authors outline forty specific marketbusting moves and provide practical tools and checklists to help leaders determine the best move to use in a given situation. Vivid company examples illustrate the moves in practice, and clear guidelines aid managers in implementing their chosen moves effectively.

Driving continuous growth is imperative for every leader in every industry. MarketBusters is the field guide that will help them succeed.

... Read more

Amazon.com

Every year, companies spend billions of dollars on training programs and management consultants, searching for ways to improve. But it's mostly all talk and no action, according to Jeffrey Pfeffer and Robert I. Sutton, authors of The Knowing-Doing Gap. "Did you ever wonder why so much education and training, management consultation, organizational research and so many books and articles produce so few changes in actual management practice?" ask Stanford University professors Pfeffer and Sutton. "We wondered, too, and so we embarked on a quest to explore one of the great mysteries in organizational management: why knowledge of what needs to be done frequently fails to result in action or behavior consistent with that knowledge." The authors describe the most common obstacles to action---such as fear and inertia---and profile successful companies that overcome them.

Among the companies that Pfeffer and Sutton say do it right: General Electric, the Men's Wearhouse, SAS Institute, Southwest Airlines, Toyota, and British Petroleum. The book, based on four years of research, is broken into chapters with titles such as "When Talk Substitutes for Action," "When Fear Prevents Acting on Knowledge," "When Internal Competition Turns Friends into Enemies," and "Turning Knowledge into Action." Each chapter contains tips on what to do and what to avoid, and provides examples of how a lethargic company culture can be transformed. The Knowing-Doing Gap is a useful how-to guide for managers looking to make changes. Yet, as Pfeffer and Sutton point out, it takes more than reading their book or discussing their recommendations. It takes action. --Dan Ring ... Read more

Reviews (25)

Not really applicable to small companies
This book is not so much about knowing-doing gap as about how things are done in big traditional hierarchical organization. I doubt that there are many small entrepreneurial companies that have similar problems.

When talk replaces action - when there are too many people in the company whose sole job is "analyzing", "monitoring" and "controlling". No wonder that their performance is measured by talking, presenting and writing. In a company of 10 people nobody would tolerate a "talker" for more than several days.

When memory replaces thinking - on the whole that's not a bad thing because we are talking about experience and intuition here. Big corporations have so much "memory" that they don't need to think much about anything. Actually in such cultures as Japanese intellect and formal knowledge are almost synonyms.

When measurements prevent good judgment - measurements are needed when real-life results and actual work are set too much apart. In small companies you simply deliver or not.

All other major key points of the book are also applicable mostly to big companies and don't explain why in small companies knowing - doing gap exists. Maybe because thinking replaces memory?

Contemporary Update on Change Management
'The Knowing-Doing Gap' describes the barriers to turning knowledge or strategy into action based upon surveys, interviews, and case-study evidence spanning many sectors. The problem: US companies annually spend over US$100 billion on training and consulting often failing to improve operations.

The well-referenced and presented chapters span:

* knowing "what" is not enough- evidence, measuring & significance of the knowing-doing gap, and knowledge management projects.

* when talk substitutes for action- presentations, documents, mission statements, planning, smart-talk, smart negative people, business school 'bad' training, and complexity & jargon (remedies described include working leaders, simplicity, vocabulary).

* when memory is a substitute for thinking- convention & consistency, culture, history, and need for cognitive closures.

* when fear prevents acting on knowledge- fear as management and the remedies.

* when measurement obstructs good judgement- problematic measures, short-term financial focus, over-complexity, and in-process versus outcome measures (remedy- simplicity & focus on critical elements).

* when internal competition turns friends into enemies- undermining loyalty & teamwork & knowledge sharing, and significance of interdependence.

* firms that surmount the knowing-doing gap- British Petroleum, Barclays Global Investors, and New Zealand Post.

* turning knowledge into action- 8 guidelines including- company philosophy, knowing from doing and teaching others how, action counts more than elegant plans & concepts, forgiving mistakes from action, drive out fear, fight external competitors, measure what matters, and lead by example.

Weakness include the subjectively dry "unemotional/unengaging" style of writing; the verbatim repetition of some sections in different chapters (perhaps a re-edit could reduce page count by 25% without losing content); occasional errors in use of sector-specific jargon; and relatively shallow treatment of significant subject- perhaps a deeper follow-up text with case-study evidence of whether the recommendations actually work together is due? Also the book neglects attention to dot.com enterprises- which are through self-fulfilling prophecies- transforming the global business landscape.

Overall a timely text, addressing a real-problem, that is worth shelf-space. Despite that, to this reviewer there were no new 'aha' moments- as the findings/recommendations repeated many already existing in change management business texts spanning the last 3 decades.

too lengthy but good ideas
I like the writings of Bob Sutton and had high expectations when I read this book but was somewhat disappointed for a couple of reasons. First, the book is about a number of (very good) ideas, which could have been brought across in much fewer pages. After some pages, the same couple of thoughts about the same couple of companies become repetitive. Secondly, as with many management books, there tends to be black and white but not much gray (eg where the authors interview employees and where you get a sense that the output is very one-sided). But in business, there's a lot of gray, and true understanding is often about the nuances.
Nevertheless, the book is strong where it's about unconventional approaches and makes good, albeit sometimes light, reading.

How wide is yours?
With few exceptions, the most valuable business books are those in which their authors share the results of efforts to answer especially important questions. That is certainly true of this book. As Pfeffer and Sutton explain, "We wrote this book because we wanted to understand why so managers know so much about organizational performance, say so many smart things about how to achieve performance, and work so hard, yet are trapped in firms that do so many things they know will undermine performance." Obviously, knowing what to do is not enough. Inorder to identify the causes of what they refer to as the "knowing-doing gap," Pfeffer and Sutton embarked on a four-year research project.

What they learned is shared in this exceptionally informative and thus invaluable book. They organize their material within eight chapters, followed by an appendix in which they provide "The Knowing-Doing Survey." This survey of restaurant managers all by itself is worth far more than the cost of the book. The items to which participants respond can easily be modified to accommodate any other kind of business. Moreover, even in small privately-owned companies, it will enable decision-makers to measure the nature and extent of their own "knowing-doing gap."

Pfeffer and Sutton correctly point out that knowing (in italics) about that gap is different from doing (in italics) something about it. "Understanding causes is helpful because such understanding can guide action. But by itself, this knowing is insufficient -- action must occur." Most executives may not be able to eliminate the gap entirely but, guided and informed by what Prefer and Sutton reveal in this book, they can at least reduce the gap. Moreover, those with supervisory responsibilities will also be able to help reduce the gap for each of those for whom they are responsible.

Those who share my high regard for this book are urged to check out Sydney Finkelstein's Why Smart Executives Fail...and What You Can Learn from Their Mistakes as well as Larry Bossidy and Ram Charan's Execution: The Discipline of Getting Things Done.

Turn knowledge and talk into action.
Pfeffer and Sutton caught my interest immediately in The Knowing-Doing Gap by telling the story of a major U.S. Bank who had hired 5 consulting firms in six years who made the same recommendation based on the same data. But, the recommendations had never been implemented. With billions spent on consulting, and countless M.B.A.'s in the workforce, it is amazing how much we know as compared to what we actually deliver.

As an HR person, I often struggle to find out why some people and organizations are able to get things done while others simply talk about things and cannot deliver results. It is often our role to lead the leaders and to help build the capability of our people. The authors examine the reasons why we often fail to do what we know needs to be done. We substitute talk for action, we rely on imitation or memory of the past as a substitution for new thinking, an atmosphere of fear prevents acting on what we know, we rely too heavily on measurement systems that obstruct judgment and common sense, and we compete internally instead of externally.

Several examples of companies who have demonstrated the ability to turn knowledge into action are described including British Petroleum, Barclays Global Investors, and the New Zealand Post.

After establishing that the knowing-doing gap is an important problem that must be overcome, the authors give eight guidelines for action:

1. Why before How: Philosophy is Important.
2. Knowing Comes from Doing and Teaching Others How.
3. Action Counts More Than Elegant Plans and Concepts.
4. There is No Doing without Mistakes. What is the company's Response?
5. Fear Fosters Knowing-Doing Gaps, So Drive Out Fear.
6. Beware of False Analogies: Fight the Competition, Not Each Other.
7. Measure What Matters and What Can Help Turn Knowledge into Action.
8. What Leaders Do, How They Spend their Time and How they Allocate Resources, Matters.

An easier read than Larry Bossidy and Ram Charan's Execution, The Knowing-Doing Gap gives us a better understanding of organizational processes that stand in the way of real results. The solution relies on actually turning knowledge into action. Each chapter gives solid advice which if followed will yield actionble results.

While written for the general business reader, Human resources professionals will find many ways to assist our business partners in overcoming lots of talk and no action or results. There are suggestions for overcoming obstacles, communication, leadership behavior, driving a productive corporate culture, and overcoming past behavior that is counter productive. ... Read more

Book Description

All eyes are on China. Home to a quarter of the world's population, China's rapid growth, expanding openness, and developing consumer market have made the region a hotbed of opportunity-and risk-for today's multinationals.

Harvard Business Review on Doing Business in China offers a timely and insightful analysis of what it will take to successfully do business in twenty-first-century China. Featuring eight articles, each written by experts in Chinese business and culture, HBR on Doing Business in China explores issues including:

-The possibilities and pitfalls multinationals face in the newly opened Chinese domestic market

-The unique cultural and social factors that govern the buying preferences of Chinese consumers

-The deep-seated cultural traditions Westerners must understand to negotiate successfully with the Chinese

-The emergence of Chinese brands as powerful rivals in the global market

-Strategies for entering and winning in China as competition- both local and global-heats up

... Read more

Book Description

The annual budgeting process is a trap. Pressured by fixed targets and performance incentives, managers focus on making the numbers instead of making a difference, meeting set goals instead of maximizing potential. With their compensation at stake, managers often resort to deceitful-even unethical-behavior. In the end, everybody loses-the employee, the company, and ultimately the customer.

Now, finance experts Jeremy Hope and Robin Fraser reveal the results of an intensive study aimed at fixing the broken budgeting process. They argue that companies must abandon traditional budgeting contracts in favor of a radical new model that links performance measurement to evolving competitive benchmarks-and shifts the firm's focus from controlling employee behavior to delivering customer value.

The Beyond Budgeting model is built on the best practices of companies that have successfully revised their centralized planning and budgeting processes. It combines a leadership vision that devolves more authority to operating managers and a finance vision that enables fast decision making through appropriate tools and accessible information. Through vivid examples, Hope and Fraser illustrate how companies can implement these shared visions-and the long-term benefits that accrue from embracing them.

Offering a compelling case for breaking free from the budgeting trap, this book paves the way toward making organizations better places to work for, invest in, and do business with.

... Read more

Reviews (2)

Excelent real life cases
This book does capture the findings from the work of Beyond Budgeting Roundtable in a excellent way. The cases in the book are real and are brilliant proofs of the fact that it is possible to run even a large corporation with out traditional budget models. I'm really looking forward to the follow up.

Good Book on Relatively New Topic
As a business consultant with many years experience in budgeting, I found this a very useful overview of a relatively new topic in finance. The authors clearly show the limitations of the traditional budgeting process and present a comprehensive alternative.
However, while the book brings many examples from real companies, many of the ideas still seem a little conceptual and difficult to imagine how they would actually work in practise.

This book will certainly interest anyone seriously involved in budgeting. ... Read more

Book Description

Most of us think of leaders as courageous risk takers, orchestrators of major events-in a word, heroes. Yet while such figures are inspiring and admirable, Harvard Business School Professor Joseph Badaracco argues that their larger-than-life accomplishments are simply not what makes the world work. What does, he says, is the sum of millions of small yet consequential decisions that men and women working far from the limelight make every day: how a line worker for a pharmaceutical company responds when he discovers a defect in a product's safety seal; how a manager deals with a valued employee suspected of stealing; how a trader handles a transaction error that will cost a client money.

Badaracco calls them "quiet leaders"-people who choose responsible, behind-the-scenes action over public heroism to resolve tough leadership challenges. These individuals don't fit the stereotype of the bold and gutsy leader, and they don't want to. What they want is to do the "right thing" for their organizations, their coworkers, and themselves-but inconspicuously and without casualties. They do so by being baldly realistic about the complexities of their own motives and those of the dilemmas they face. In today's fast and fluid business world, nothing is as it seems. And they know it.

Drawing from a four-year study of quiet leadership, Badaracco presents eight practical and counterintuitive guidelines for confronting situations in which right and wrong seem like moving targets. Grounding each strategy in an engaging story, he shows how these "non-heroes" succeed by managing their political capital, buying themselves time, bending the rules, and more.

From leaders in the executive suite to aspiring leaders in the office cubicle, Leading Quietly compellingly shows how patient, everyday efforts can add up to a better company and even a better world.

... Read more

Reviews (18)

Good combination of business and ethics
The result of a four-year study, Leading Quietly is based on anecdotal case scenarios compiled by the author. Badaracco (Harvard Business School) dispels the myth that today's most effective leaders are charismatic, larger-than-life individuals whose high-profile risk taking results in significant organizational achievement and personal rewards. Instead, the author maintains that effective organizational leadership and subsequent achievement are attributable to the day-to-day decisions and contributions made by numerous managers and associates. Badaracco introduces the concept of quiet leadership by discussing and providing examples of four fundamental guiding principles and how these principles demonstrate the complexity, uncertainty, and challenges of today's business environment. Chapters that follow provide principles, examples, and resources--a tool kit or user's manual in the words of the author--to demonstrate how quiet leaders positively impact their organizations and the people around them through strength of character and personal humility. The concluding chapter advises would-be quiet leaders that the presented principles, if misused, can serve as an excuse not to act in a responsible and responsive manner, or if employed appropriately, can result in significant organizational outcomes. Faculty and graduate students will find this book an excellent adjunct to business ethics, leadership, and human resource management courses, and practitioners will benefit from its insightful advice.

Not a Leadership Book, But Still Insightful
Instead of Leading Quietly, this book should have been titled "Manuevering Quietly." It discusses the nuts and bolts of approaching problems without falling on your sword, but I failed to find real leadership principles applied.

For one thing, leaders have followers and many of the case studies involved (roughly half) depicted people who had to solve an ethical problem, yet they did not have anyone following them. The protagonists navigated their way through murky waters, but there weren't taking anyone anywhere. That's why I think "Manuevering Quietly" would have been more appropriate.

And yet, it's an intriguing concept. Who has not stood up for an ethical principle and been punched in the nose, ultimately thwarting any potential influence to be applied down the line? Like Jim Collins and Jerry Porras' Built To Last, Badaracco advises us to not always think in black and white, right and wrong terms, that the sooner we realize every situation has infinite shades of gray, the better off we are to handle the conplexities of our problems.

Many critique this book because they feel it reduced ethics to a worldview of pragmatism, but I think Badaracco emphasizes the importance of character and caring enough to where he's not preaching a nihilistic approach to problem solving. The bottom line is if you're often in a rock and a hard place and the most likely thing to get smushed is you, Leading Quietly can help you get out of the way without compromising your principles. And that's applaudable.

Restraint, Modesty, and Tenacity
I was told that leading quietly is an unorthodox guide to doing the right thing; and indeed there is much grist for the leadership mill buried in this excellent book. There are many memorable points of view, but perhaps the one that sticks most in my mind is that quiet leaders possess three very unglamorous virtues: restraint, modesty, and tenacity. "Each of these is a habit of mind and action, and each helps men and women use the tools and tactics of quiet leadership in responsible, effective ways."

But what is quiet leadership and who are the quiet leaders? Quiet leadership is dealing with the messy, everyday challenges, and the quiet leaders are those who labor endlessly to meet those challenges and keep things moving in our corporations. They are NOT the "flashy, public hero" kinds of leaders. They simply get the work done and make the hard decisions.
Badaracco convinces me more than ever that it is imperative that we define our corporate moral values and clearly articulate the ethics process we use to choose between competing moral and/or economic values. The reason is that the hard choices are embedded in our everyday corporate life. In these situations, individuals rarely take bold or courageous steps. Rather they step back, study, analyze, worry, and finally, make the best decision they can make - then stand behind it and move on.

Quiet leaders possess a positive attitude, but they are also very realistic, not cynical, in evaluating the situation. These leaders work with four basic principles: 1-You don't know everything; 2-You WILL be surprised; 3-Keep and eye on the insiders, and 4-Trust, but cut the cards! They learn to trust mixed motives rather than trying to define their actions in purist terms. In other words, they accept that the right solution can also include positive results for themselves as well as the company, employee, and/or customer.

This well written and well organized book is definitely worth the time and should be in any management library.

I guess if you're from Harvard you can write whatever...
This is not a book for leaders. I'm not sure who this book is for. Mr. Badaracco seems to find many of the ordinary human aspects of business startlingly unique, and is pleased to guide us through these unique and unusual places. The problem is, anyone with half an ounce of common sense had Mr Badaracco's epiphany when they were 23. This is old hat. It's common sense.

My new goal in life is to somehow get associated with Harvard so I can churn out books stating the obvious and enjoy an avalanche of cash.

This book is silly. I'm so disappointed.

For an excellent book on leadership and management, check out "First Break all the Rules" by the Gallop people. Or connect the unconnectable and read "If you Want to Write" by Brenda Ueland. Either will get you much further along than "Leading Quietly."

Leading Quietly
It intially grabs you and provides great insight but I found that as the book went along it lost it's nuggets.If you're looking at this book to provide the core skills in leadership then I would recommend searching further. ... Read more

Book Description

Harvard Business Essentials

Your Guide and Mentor to Doing Business Effectively

In the faced-paced world of business today, everyone needs a personal resource-a place to go for advice, coaching, background information, or answers. Bosses and colleagues aren't always available when you need them-and they might not always have the most reliable solutions to your business problems right at hand.

The Harvard Business Essentials series fills the gap. Concise and straightforward, these books provide highly practical advice for readers at all levels of experience. Whether you are a new manager interested in expanding your skills or an experienced executive looking to stay on top, these solution-oriented books give you the reliable tips and tools you need to improve your performance and get the job done. Harvard Business Essentials titles will quickly become your constant companions and the trusted guides you'll turn to throughout your business career.

Finance for Managers Calculating and assessing the overall financial health of the business is an important part of any managerial position.From reading and deciphering financial statements, to understanding net present value, to calculating return on investment, this book provides the fundamentals of financial literacy.Easy to use and non-technical, this helpful guide gives managers the smart advice they need to increase their impact on financial planning, budgeting, and forecasting. ... Read more

Reviews (1)

Essential, Yes, and for Many, Invaluable
This one of the volumes in the new Harvard Business School Essentials Series. Each offers authoritative answers to the most important questions concerning its specific subject. The material in this book is drawn from a variety of sources which include William J. Bruns, Michael J. Roberts, and Robert S. Kaplan as well as Harvard Business School Publishing and Harvard ManageMentor®, an online service. Each volume is indeed "a highly practical resource for readers with all levels of experience" but I think those who have only recently embarked on a business career will derive the greatest benefit.

This volume explains the basic concepts of finance to managers who are not financial managers. As Richard Luecke notes in the Introduction, "Knowing how to finance assets, forecast future cash flows, maintain a budget, determine which operations are profit generators and which are not, and judge the real economic merits of different investment opportunities will help you stay in business and turn a profit." Samuel L. Hayes served as subject advisor to Luecke, writer of this and other books in the Harvard Business School Essentials Series and author or developer of more than 30 other books as well as several dozen articles.

There are ten chapters followed by an Appendix: Activity-Based Budgeting. (More about that material in a moment.) Each chapter is introduced by a list of "Key Topics" to be covered in it. For example, in Chapter 5, the focus is on start-up financing, financing current operations, financing growth, establish a proper match of assets with financing, and typical financing arrangements. Obviously, all of this material may seem basic (if not self-evident) to the experienced financial manager but keep in mind that the material was carefully selected for managers who are not financial managers.

One of the most informative discussions is provided in the Appendix when brief but sufficient attention is given to "Developing Cost Drivers" and more specifically to activity-based budgeting (ABB) and how it differs from activity-based costing (ABC). Less experienced non-financial managers are frequently asked to prepare a report which, more often than not, involves a budget or at least a cost analysis. A basic understanding of ABB and ABC will guide and assist the completion of that task. Whereas ABC starts with the cost of resources, allocates these costs to activities, and then allocates these costs to products and/of services, ABB starts with the planned product or service, estimated sales volume, and mix and comes up with the requisite activities to produce the mix and volume.

Financial managers as well as non-financial managers who supervise other non-financial managers should seriously consider providing copies of this book to those who currently do not understand "how to finance assets, forecast future cash flows, maintain a budget, determine which operations are profit generators and which are not, and judge the real economic merits of different investment opportunities" which will help [their organization] stay in business and turn a profit." Of course, younger executives need not wait for such provision. Published as a paperbound volume and priced attractively, Finance for Managers would be a modest investment for them to make in their own careers. ... Read more

Book Description

This is the definitive guide to taking charge in any new leadership position.Written by Michael Watkins, co-author of Right From the Start: Taking Charge in a New Leadership Role, this workbook provides step-by-step guidelines that will help managers at all levels prepare for, and make, successful transitions.By systematically focusing on four core transition management challenges-learning, influence, design, and self-management-it provides a roadmap for diagnosing the situation, developing priorities, and planning to get early wins.Taking Charge in Your New Leadership Rolealso provides comprehensive diagnostics for assessing leadership style, as well as helpful advice on building credibility, creating coalitions, and developing supportive advice and counsel networks. ... Read more

Reviews (1)

Better to get his new book, older stuff good too.
I work for a leading health care company and went through one of Watkins's transition forum programs here. If really helped me get off to a running start. We used his newer book on transitions, The First 90 Days. We also got his negotiation book, Breakthrough Business Negotiation, which also was very helpful. I've since also read his book on influencing government and business strategy, Winning the Influence Game. Definitely helpful if you are dealing with issues of regulation and reimbursement as we are. It's nice to see him getting recognition for the First 90 days, but his earlier stuff is just as good, if negotiation or influence are important to what you do. ... Read more

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With the increasing globalization of brands, effective brand management in differentiating products has become even mo