Book Description

This comprehensive and massive 600 page new book will show you step-by-step how to set up, operate, and manage a financially successful foodservice operation. The author has left no stone unturned in explaining the risky business of running a restaurant. Operators in the non-commercial segment as well as caterers, and really anyone in the food service industry will find this book very useful.

The books nineteen chapters cover the entire process of a restaurant start-up and ongoing management in an easy to understand way, pointing out methods to increase your chances of success, and showing how to avoid the many common mistakes that can doom a start-up. The new companion CD rom contains all the forms demonstrated in the book for easy use in a PDF format.

While providing detailed instruction and examples, the author leads you through finding a location that will bring success, learn how to draw up a winning business plan, how to buy and (sell ) a restaurant, franchising, basic cost control systems, profitable menu planning, sample restaurant floor plans & diagrams, successful kitchen management, equipment layout and planning, food safety & HACCP, successful beverage management, learn how to set up computer systems to save time and money, learn how to hire & keep a qualified professional staff, brand new IRS tip reporting requirements, managing and training employees, generate high profile public relations and publicity, learn low cost internal marketing ideas, low and no cost ways to satisfy customers and build sales, learn how to keep bringing customers back, accounting & bookkeeping procedures, auditing, successful budgeting and profit planning development, as well as thousands of great tips and useful guidelines.

The extensive resource Guide details over 7,000 suppliers to the industry, this directory could be a separate book on its own. This Restaurant Managers Handbook covers everything that many companies pay consultants thousands of dollars for.

This book is also ideal for professionals in the hospitality field as well as newcomers who may be looking for answers to cost containment and training issues. There are literally hundreds of innovative ways demonstrated to streamline your restaurant business. Learn new ways to make the kitchen, bars, dining room, and front office run smoother and increase performance. Shut down waste, reduce costs, and increase profits. In addition operators will appreciate this valuable resource and reference in their daily activities and as a source of ready-to-use forms, web sites, operating and cost cutting ideas, and mathematical formulas that can be easily applied to their operations. Highly recommended! ... Read more

Reviews (26)

Fabulous Book
This comprehensive 600 page book showed me in detail how to set up, operate, and manage a restaurant business. The author covers everything there is to know about the very risky business of running a restaurant.

As a caterer looking to open a restaurant I also found the book very helpful. I didn't need recipes or help in sales - I needed help in running the financial aspects of my business.The chpater on computers was very helpful as well.The book is very easy to read and understand. Complicated accounting subjects are simplified, easy to understand and ( almost) fun to apply.

The books nineteen chapters cover the entire process of a restaurant start-up and ongoing management.The companion CD rom which contains all the forms is worth the modest price of the book alone. I would highly recomend this book to anyone in the industry now or who wants to get started with sound financial planning. Also the extensive resource guide in the back of the book helped me locate a manufacturer I needed a part from - I will use this book often.

Hospitality News November 2002
This comprehensive and massive 600 page new book will show you step-by-step how to set up, operate, and manage a financially successful foodservice operation. The author has left no stone unturned in explaining the risky business of running a restaurant. Operators in the non-commercial segment as well as caterers, and really anyone in the food service industry will find this book very useful.The books nineteen chapters cover the entire process of a restaurant start-up and ongoing management in an easy to understand way, pointing out methods to increase your chances of success, and showing how to avoid the many common mistakes that can doom a start-up. The new companion CD rom contains all the forms demonstrated in the book for easy use in a PDF format.There are literally hundreds of innovative ways demonstrated to streamline your restaurant business. Learn new ways to make the kitchen, bars, dining room, and front office run smoother and increase performance. Shut down waste, reduce costs, and increase profits.

If you know the restaurant business, this book is not for u
This book has a lot of information, however it does not go into great detail for those who are familiar with the principals listed inside but are looking to expand on those ideas. If you are an experienced restaurant manager or owner, this book is a waste of money.

Superb!!
The books nineteen chapters cover the entire process of a restaurant start-up and ongoing management.The companion CD rom which contains all the forms is worth the modest price of the book alone. I would highly recomend this book to anyone in the industry now or who wants to get started with sound financial planning. Also the extensive resource guide in the back of the book is superb - we will use this book often.

Generic Junk
This book is an elementary guide, definitely not one I would reccommend fo an upscale restaurant owner. Plenty of outdated material that has no relevence for todays operator. ... Read more

Book Description

This new series of fifteen books - The Food Service Professional Guide TO Series from the editors of the Food Service Professional are the best and most comprehensive books for serious food service operators available today.

These step-by-step guides on a specific management subject range from finding a great site for your new restaurant to how to train your wait staff and literally everything in between. They are easy and fast -to-read, easy to understand and will take the mystery out of the subject. The information is "boiled down" to the essence. They are filled to the brim with up to date and pertinent information.

The books cover all the bases, providing clear explanations and helpful, specific information. All titles in the series include the phone numbers and web sites of all companies discussed. What you won’t find are wordy explanations, tales of how someone did it better, or a scholarly lecture on the "theory". Think of them as "Cliff Notes TM" on the subject matter.

Every paragraph in each of the books are comprehensive, well researched, engrossing, and just plain fun-to-read, yet are packed with interesting ideas. You’ll be using your highlighter a lot! The best part aside from the content is they are very moderately price. You can also purchase the whole 15 book series the isbn number is 0-910627-26-6. You are bound to get a great new idea to try on every page if not out of every paragraph. Do not be put off by the low price, these books really do deliver the critical information and eye opening ideas you need you to succeed without the fluff so commonly found in more expensive books on the subject. Highly recommended! ... Read more

Reviews (1)

A comprehensive and valuable resource
This Food Service Professional Guide To Series is a great resource for anyone looking to succeed in the food service industry or improve their existing operations, big or small. For those just starting out, it's a great "A to Z" of every aspect of managing a food service business, written in an accessible and engaging style.

For experienced professionals, the detail and scope in this series will help to fill in any blanks or generate new ideas for establishing, managing, and growing a successful operation.

This series has become one of the first guides I reach for to quickly get an understanding of a topic or pick up some new ideas. Recommended! ... Read more

Book Description

With a new look and format, but the same industry-leading quality, this book reflects the latest FDA Food Code and information on food safety. It incorporates new information and tasks that industry, academia, and regulatory experts deem essential to the role of foodservice professionals who are responsible for ensuring that an operation is serving safe food. The book prepares students for the ServSafe® Food Protection Manager Certification Exam. ... Read more

Reviews (4)

Don't buy this one if you are currently enrolled in a class!
This is the out of print edition and doesn't contain the 2001 updates that most schools will test you on.

great book and very helpful
This book helped me a tremendous amount getting through the national certifation exam. Every three years we have to up date our certifation in California. I also purchased the Study Guide for the National Servsafe Exam: Key Review Questions and Answers with Explanations ISBN 0971999678 which is also on amazon. This book covers all levels of food safety. I highly recommend it, especially if it's your first time taking the course or exam.

Very detailed and great pictures
I live in Washington State where it's required to be certified in sanitation before applying for a job. I bought this book and also bought the Study Guide for the National Servsafe Exam: Key Reviews Questions and Answers with Explanations (ISBN: 0971999678) and it helped me pass the course and the national certification test. This study guide covers all necessary information you need to know to work in a restaurant or any other type of food service job.

excellent book and very informative
This book helped me a lot in culinary school, but there were no answers to the questions given at the end of each chapter. I purchased the Study Guide for the National Servsafe Exam: Key Review and Answers with Explanations (ISBN: 0971999678) also on amazon.com, and was able to get through my course easily and passed the national certification test. This study guide will help many students pass their sanitation course with a high grade and also pass the certification test. ... Read more

Book Description

Fast food has hastened the malling of our landscape, widened the chasm between rich and poor, fueled an epidemic of obesity, and propelled American cultural imperialism abroad. That's a lengthy list of charges, but here Eric Schlosser makes them stick with an artful mix of first-rate reportage, wry wit, and careful reasoning.

Schlosser's myth-shattering survey stretches from California's subdivisions where the business was born to the industrial corridor along the New Jersey Turnpike where many fast food's flavors are concocted. Along the way, he unearths a trove of fascinating, unsettling truths -- from the unholy alliance between fast food and Hollywood to the seismic changes the industry has wrought in food production, popular culture, and even real estate. He also uncovers the fast food chains' disturbing efforts to reel in the youngest, most susceptible consumers even while they hone their institutionalized exploitation of teenagers and minorities.

Reviews (1014)

McInteresting Look at Fast Food
I read this book knowing I was not going to learn any new and cheery anecdotes about how Ronald McDonald got his start..... instead I read this to solidify the notion that fast food was not a healthy choice. And boy, did this book give you reasons it is not, and I'm not just talking nutritional value here.

I found this book fascinating for the detail was great, well researched, and given to the reader straight. It was an eye opening book. Who knew that due to the meat industry being run just by a few corporations, essentially we are eating the same meat from the same feedlots and slaughter houses whether we buy it at a fast food chain or the local supermarket, and perhaps even the nicer restaurants. I also found some of the content appalling. Cattle are fed cats, dogs, other cows, even old newspaper! If this doesn't outrage you enough, just wait to you get to how these same meat conglomerates treat the low paid, low skilled employees of the slaughterhouses.

This book is insightful and unbelievable, and will make you question how the fast food giants sleep at night.

I'm Supporting What?
I've been trying to write a review for this book and end up not being able to grasp the profound effect it has had on me. I'm left will a feeling of being too small to actually do anything about the "wool" being pulled over America's eyes. From basic human rights to our nation's safety (e.coli, salmonella, etc.), the fast food industry has been able to break laws, cover up incidents and some how flourish, making billions of dollars a year.

I devoured this book, it is easy to read, accurate and eye opening. The contents in this book is something that every American should be familiar. Fast food customers need to be informed of what goes on to deliver that "happy" meal on to that plastic tray from beginning to end. I'd like to thank Eric Schlosser for writing this book, his research has caused me to take a look at what I'm supporting and risking by consuming meat. I for one will not support these arrogant corporate giants and have chosen to stay away from fast food. I have seen the light and it's not from the glowing golden arches down the street!

Appalling. Read it and weep.
Since many other reviewers cover the more repulsive details of Schlosser's book, I will stick to pointing out something I think deserves even more attention: one of the themes of the book is that the fast food industry has its tentacles in EVERY aspect of Americans' lives. Changing this goes far, far beyond bypassing a Big Mac...boycotting fast food is not the same thing as boycotting the fast food industry, when industry practices have made the USDA powerless against meatpackers, advertisers target children as consumers, and schools are taking money for corporate sponsorship.

This a fantastic book and it touches on a lot of areas that I don't normally think of relating to fast food, such as the plight of abused migrant workers in the slaughterhouses and the economics of teen labor. Everybody should read it, even if you never eat fast food, because you're affected too.

Disturbing... Will never eat fast food again!
I must warn the reader that you'll never want to eat fast food again after you read this book. I've never been a big fast food junkie, though I've eaten it if there isn't anything else around, but I won't again take a bite of the same even if I'm starving during a road trip and the only food available is a drive-thru burger joint. Eric Schlosser's book is an impressive, albeit disturbing dissection of the fast food industry in the United States, one that examines each aspect of said industry with unflinching, well-researched facts. The result is an unflattering picture of an industry that has changed US business and eating habits in an almost secretive fashion. The book is a fascinating look into the business and talks about the process of hiring, franchising, purchasing and other practices. The most fascinating and disturbing chapters concern, however, the beef served at fast food restaurants and how it gets there. I warn you that it is not a pretty picture. If you care about the food you eat, these chapters will sicken you. You must read this book (unless you never eat fast food at all). The quality of the food aside, this book is extremely critical of the fast food industry and I believe that if you are a fast food lover, this book will disturb and upset you. As I said above, the picture Schlosser paints isn't pretty, nothing is sugarcoated. This is well-researched and well-written book and I highly recommend it.

KNOW WHAT YOU EAT AND SUPPORT
SCHLOSSER SAYS THE EASIEST WAY TO MAKE A DIFFERENCE IN THE WAY FAST FOOD/MEAT PACKING COMPANIES CONDUCT FRADULENT BUSINESS TACTICS IS TO "NOT EAT IT". THIS BOOK IS IMPORTANT BECAUSE WE CONSUMERS MUST KNOW WHAT WE ARE EATING, SUPPORTING, AND CONTRIBUTING TO. THIS IS A GREAT BOOK WITH MUCH RESEARCH. ... Read more

Book Description

The success of Starbucks Coffee Company is one of the mostremarkable business stories in decades, growing from a single retailstore on Seattle's waterfront to a company with more than one thousandstores nationwide and a new one opening every business day. Starbucks haseffected a fundamental change in American life, turning coffee into anational obsession and establishing the coffee bar as a new fixture ofMain Street - a home away from home for millions of Americans. In PourYour Heart Into It, Howard Schultz, the CEO of Starbucks, shares thepassion, values, and inspiration that drive the success of thisfascinating company. Schultz gives credit for the growth of Starbucks toa foundation of values seldom found in corporate America - values thatplace as much importance on the company's employees as they do onprofits, as much attention to creativity as to growth. Schultz tells thestory of Starbucks in chapters that illustrate the principles which havemade the company enduring, such as "Don't be threatened by people smarterthan you," "Compromise anything but your core values," "Seek to renewyourself even when you are hitting home runs," and, most simply,"Everything matters." For entrepreneurs, marketers, managers, andStarbucks' loyal customers, Pour Your Heart Into It gets to the heartof a company that, according to Fortune magazine, "has changedeverything...from our tastes to our language to the face of Main Street." ... Read more

Reviews (81)

An insightful read - much better than the typical CEO tract
I was pleasantly surprised as that number of insights I picked up in Howard Schultz' tale. He and Dori Jones Yang really appeared to have connected in the writing of this book. There's an effortless flow in the telling that gives you a 'fly on the wall' insider's feel without getting bogged down in coffee arcania or management dribble.

Schultz walks you through some of the thought processes and actions that led to important advancements in Starbucks' success with their customers. And, he's not afraid to point out when he's been dead wrong. He's strong enough to admit being dead set against the Frappuccino & totally missing the boat on what ended up being a blowout product for the company.

One comment - it's hard for me to reconcile Schultz' recent fixation on the Internet, going so far as ruminating about buying Williams-Sonoma for its online potential, with the clear-headed thoughts expressed in this book. [Yes, let's see...I'll have a latte and this leather couch, thanks.] Throughout the book, Schultz shows a complete understanding of a company's need to please Wall Street via growing profits, and also is quite clear of having to evaluate each decision by asking "Will it strengthen or dilute the brand?"

You will never look at Starbucks the same way again
This is one of the best business biographies I have ever read. It is truly inspiring. One simple, and telling, output from reading this book on a plane was that as soon as we landed I headed to the local airport Starbucks for a latte. I rarely even drink coffee! So powerful are the imagery and the passion for coffee in his story that you can almost smell the roasted dark beans, feel them running through your fingers, hear the sounds of the espresso machine and taste the coffee itself!

Why is this imagery so important? Because behind the corporate image of a relentless pac-man like machine churning out new locations at a rate slightly above the national birth rate it seems, is a simple vision of passion for coffee combined with Italian neighborhoods and a warm and friendly place where the worlds best coffee and social friendship intermix. That is what Starbucks was all about.

The book itself is a remarkable insight into this journey. It was even more special for me, as I grew up with Starbucks - literally. When Howard talks about the vision he had to treat even his part time employees with full benefits and ownership in the company through stock, I know it was more than just a nice sounding corporate manta, it really worked. Friends I went to high school with in Bellevue in the mid to late 1980's worked at the first stores, and raved about this little coffee company and couldn't imagine working anywhere else. So, from firsthand experience I can tell you that what he says about the passion and vision coming to life in Seattle is all true

While company history is quite interesting, and the book itself just hums and glides without ever getting mundane, the real gems are in the emotional reality Howard displays. He talks about being overwhelmed to tears, about the rejection he faced while trying to get funding for his fledgling company, about the naysayers and others who nearly took it all away, and the struggle with having a hand in everything and slowly letting go. You know that you are reading about a real person, someone who came from a poor neighborhood in Brooklyn with working-class roots, not an image generated by a large corporations PR spin doctors

The value of people, so often lost in corporate bureaucracy, is evident here. Starbucks grew because it struck an emotional chord with people. He knew that in order for the company to be successful he needed people who shared the values. This is often spoken of, and rarely practiced in the corporate world where systems, forecasts, processes and other such tools become the focal point, and the simple fact that all results come through people is lost. He speaks throughout the book of people who helped him, coached him, mentored him, challenged him, and made the company what it was. One quote in particular summarizes his views: "If people relate to the company they work for, if they form an emotional tie to it and buy into its dreams, they will pour their heart into making it better." (Page 6) This theme comes through in every decision.

Overall, this is a wonderful book, and is truly inspiring. I would work for him tomorrow, if it really still is the way it's portrayed here. I encourage you to read this book and see your neighborhood Starbucks in a new light.

Try Working at Starbucks
This is an interesting read if looked at as a fictional account of business. As a frustrated Starbucks employee, there are many an urban legend about how great we are supposed to be treated. Howard should go to work as a barista in one of his own stores, have customers insult him, throw drinks back at him and do all of the cleaning chores expected of the people making him his millions. As for the "One Drink at a Time", I wish that were true. We are expected to whip out drinks within mere seconds of them being ordered. Don't believe all the gospel of Howard. It ain't all that he thinks it is cracked up to be.

A great read
OK. I don't read a lot of books. I am an entrepreneur. This book was great. I always liked starbucks coffee but now I have an in depth understanding of how truly amazing a company Starbucks is. You will not be dissappointed!

Good Book to Read for those who Wish to Develop Own Business
You can see from this book how Howard Schultz upheld his belief in good coffee quality from the begining. Also, he was so committed to bring in new experience to his customers which was a very important marketing strategy nowadays. The book is easy to read and has given the reader a lot of inspirations! ... Read more

Reviews (20)

Great resource
I view this book as one of the essential resource books any serious cook should have. If I had named it, I would have called the book "On Food" because it is not just about cooking food, it actually gives you encyclopedia type entries to describe an enormous number of items in each chapter (e.g. fish, vegetables, meats). It will tell you where your food came from, in which seasons it is freshest, how best to prepare it and will follow each of these up with a number of recipes. Do not look to this book to be a cookbook, though. Is is more important to view the book as a resource to help you figure out the best types of preparations for that item you found at the market but have never used before. It is a great tool to just sit down and learn about cuts of beef and why some parts of the animal are great for one type of preparation versus another. That said, there are recipes and they are good, but to focus on them would be to overlook all of the education you can get from this book. This is used as a textbook in cooking schools, and the set-up is like a textbook, but a lot more interesting than the ones you had in college or high school because you can eat after you learn.

Simply blown away by how much info is in this book!
I'm a culinary arts student at the Art Institute of California, and total foodie, and I take my cooking very seriously. This book goes into explicit detail for each and every ingredient and cooking method. I'm not kidding when I tell you that there are three paragraphs and a chart to tell you how to boil water. That may seem like overkill, but now that I've been following the various guidelines of food preparation, I notice a subtle improvement in everything I make. If you're the kind of person who walks down the spice aisle of the grocery store for fun (like me!), or if you can't get enough kitchen gadgets (like me!) then you'll enjoy this book. Caution: don't read this one on an empty stomach!

best book for the new chefs
one of the best books for new chefs or people that just whant to try and cook somthing then the norm easy to follow recipes

Lots of techniques I never heard of before
This book is a great reference guide and I needed something to help me once in a while because I am in the restaurant business. There are many photos and information on techniques. Another great book is the Study Guide for the National Servsafe Exam. This book has excellent questions along with answers and explanations to help you get through your classes or to pass the state exam. There are also other culinary study guide books by Patrick Leonardi on Amazon.com

Broadbased and excellent
Excellent book, a lot in there but nothing unnecessary. Is more broadbased then the leading book in the field. Draws upon more than just French style cooking and includes the view points of other chefs and their food. ... Read more

Book Description

If you're in the process of starting a new restaurant or are managing an existing food service operation, this is the one book you need to do it right. Always wanted a personal assistant at your disposal? Now you will have one, in book form! Designed to save the food service manager both time and money, you won't know how you got along before with out it.

For the new and veteran food service operators alike, this book is essentially a unique "survival kit" packed with tested advice, practical guidelines and ready-to-use materials for all aspects of your job. The book and companion CD-Rom focuses on the issues, situations and tasks that you face daily in your management role as leader, manager, arbitrator, evaluator, chairperson, disciplinarian and more; from working with difficult customers and employees to ensuring the profitability of your operation.

Included in this book are hundreds of easy-to-implement tools, forms, checklists, posters, templates and training aids to help you get your operation organized, and easier to manage while building your bottom line! The material may be used as is or readily adapted for any food service application. For example, you'll find a practical form to use when interviewing employees, a template for developing an employee schedule and checklists for examining the food service operation and preparing a budget.

Expertly organized, this unique book takes you step by step through each department of a restaurant, caterer, hotel and non-commercial operations. Among the topics covered are management principles of planning, organizing, coordinating, staffing, directing, controlling and evaluation; product purchasing, receiving, storing and issuing, preparation and service; employment and personnel practices; and management of equipment and money.

This manual will arm you with the right information to help you do your job. Keep it on your desk for continual reference. The many valuable forms contained in this work may be easily printed out and customized from the companion CD-Rom. There are over 488 ready-to-use business forms, checklists, training aids, contracts and agreements! ... Read more

Reviews (6)

A Complete package for the Food Service Industry
As a long-time user of The Restaurant Managers Handbook by Douglas R. Brown, I have found The Encyclopedia of Restaurant Forms and it's CD Rom to be the most complete and comprehensive selection of forms and ideas for every day and every situation that can or will arise in the food service business.

Review From Book News Inc.
The encyclopedia of restaurant forms; a complete kit of ready-to-use checklists, worksheets, and training aids for a successful food service operation. (CD-ROM included)

This book/CD-ROM resource for new and veteran food service operators offers advice, practical guidelines, and ready-to-use forms, templates, checklists, and training aids for dealing with the issues, tasks, and situations that food service operators face everyday. The material may be used as is, or adapted for any food service application. Material is organized into 11 sections on food safety, kitchen management, bar and beverage management, general management, menu management, employee training, human resources, inventory control, financial management, catering and banquets, and hotel management. Forms contained in the book can be customized and printed from the companion CD-ROM.

Jane Erskine
Editor, Book News Inc.
5739 NE Sumner Street
Portland, OR 97218

Nice that the forms are perforated
I agree with all the other reviews and use the book almost daily as a F&B director - that additional part I like is they perforated each form so if you do not use the CD Rom, each form can easily be removed from the book

Nothing else on the market comes close!!!!
There is not one page of information in this incredibly handsome book that is not useful. The book includes every possible form I can think of, and many many more I never thought about which would be incredibly useful to our business today! The companion CDROM of forms allowed us to use this book from day one. Highly recommended!!!

The Encyclopedia of Restaurant Forms
There isn't another book published in the Restaurant field that provides as much comprehensive information. The CD is a wonderful addition. ... Read more

Reviews (3)

A great value!!
This book is deffinatly one you should buy if your starting a bussines, in this feald.

WOW!!!!!!!!
I SEARCHED FOR YEARS TO FIND A COMPLETE GUIDE TO BEVERAGE MANAGEMENT/MIXOLOGY. THIS IS IT!! END OF SEARCH.

BEST BAR BOOK EVER
THIS BY FAR IS THE BEST BOOK WRITTEN FOR BEVERAGE MANAGEMENT, BARTENDING, AND BACKGROUND INFORMATION FOR BAR OPERATIONS. IF YOU OWN ONLY ONE SUCH BOOK ...THIS IS IT. ... Read more

Book Description

The bible of the field. Easy-to-read and user-friendly, this book provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' rich combination of both academic and international consulting experience in the hospitality and travel industries. An abundance of real-world examples and cases and experiential and internet exercises give readers extraordinary insight into marketing situations actually encountered on the job.Service Characteristics of Hospitality and Tourism Marketing. The Role of Marketing in Strategic Planning. The Marketing Environment.Marketing Information Systems And Marketing Research. Consumer Markets and Consumer Buying Behavior. Organizational Buyer Behavior of Group Market. Market Segmentation, Targeting, and Positioning. Designing and Managing Products. Internal Marketing. Building Customer Satisfaction through Quality. Pricing Products: Pricing Considerations, Approaches, and Strategy. Distribution Channels. Promoting Products: Communication and Promotion Policy. Promoting Products: Public Relations and Sales Promotion. Electronic Marketing: Internet Marketing, Database Marketing and Direct Marketing. Professional Sales. Destination Marketing.For Marketing Managers in any aspect of the hospitality and tourism industry. ... Read more

Reviews (4)

wow!
The layout and format of this book was very easy to follow!

Great for Marketing Beginners
Kotler's Marketing for Hospitality and Tourism helps marketing beginners and people that are getting into the hospitality business. It demonstrates basic knowledge that can be applied to the business, great tool for working!

Excellent for students worldwide
As a lecturer in South Africa I found the inclusion of so many examples from MacDonalds and other international franchises useful to explain the examples to the class. As usual anything the Kotler writes is easy to put across to my students entering the hospitality industry. Well done!

Like any other book from Kotler; outstanding and clear!
Many of you who have already read more from Kotler, will understand what I mean. Kotler is giving in his edition for hospitality Marketing very clear and realitic points of view, usefull for both starting and advanced marketing managers. A must to read, for all those who want to stay ahead of their competition! ... Read more

Reviews (6)

A vital MUST HAVE handbook for professionals!
Whether one is cooking in a restaurant or a school kitchen, this is the most valuable handbook. You'll want it at ready reference. I know, because never a week went by that I didn't consult it while running my bakery/deli in the Oregon Cascades.

I must confess that I didn't tell customers my recipe source. I preferred they think me a genius or as having come from a family steeped in cooking history. They knew I was no genius (hell, they knew I wasn't even very smart) but they did like the foods we provided. And, when I decided to produce a new, tasty meat pie, it was this book that I consulted to improve upon my concept.

Choose not to buy this book and you probably are never going to know what you don't know. Choose not to consult it while it sets on your shelf will probably endanger your relationship with your harshest critics.

A Must-Have!
I discovered this book several years ago while working as a hall director for a cooperative living residence hall. The college women who lived there cooked for their fifty housemates.

Molt's book was a godsend for us; the instructions were basic, easily understood, and useful.

The best aspect of Food for Fifty is the fact that, recipes aside, the book gives excellent tables and instructions for cooking times/weights/quantities beyond the recipes it lists. In other words, it is quite useful when adapting one's own recipes to meals for 50 or 100 people.

I have since used Food for Fifty in another food service job, where it was equally useful and well-received. I highly recommend it to anyone, whether you're doing institutional meals, church meals, or simply work with large food quantities on a regular basis. It's worth it!

Small variety and non-healty recipies make this book a pass
Unfortuately, this book has a limited number of fish and chicken recipies and the ones it does have, aren't very healthful. It does have more of a selection for meat recipies. I returned the book.

Great book that explains how to do food service excellance!
Most referance books I use in my job (I am a cook) does not go into detail how to use math to compute how much to use or how less to use according to scale. Examples and explanation makes it so much easier to understand what is required to do the proper job. I love the equilivants of which items which could be compatable to food items. My only complaint is that sections to find measurements to total needs to be more organized to make it easier to find in the tables. At my job, this book really is considered a "bible" and I'd buy it for my own personal use!

"bible" for serving 100+ young professional musicians/staff.
The tables provided are worth the price alone but the basic recipes are invaluable. They can be adapted to different requirements. Quantities, particularly vegetables, are somewhat conservative compared to what I find needed but the age of the "fifty" (or 100)and their physical activities make a difference. It is the general guides - cooking temperatures/times/specific cuts of meats/yields of purchased bulk versus usuable portion that I find myself referring to over and over. This is also what is missing or reduced in other similar books. I have used a number of the baked goods recipes and find them all to be excellent. Seasonings are very low in most recipes but that is easily remedied - especially spices in the sweet breads and desserts and herbs in most dishes. They need to update that which I hope to find reflected in the newest edition. This book would be a great resource for any type of small catering company, restaurant with changing menu, or institutional food service. ... Read more

Book Description

- Turn beans into bucks -Build a winning sales team -Deliver WOW! customer service ... Read more

Reviews (12)

Best book for the beans
We are opening a coffee house in 4 months and, needless to say, I have been reading and researching tons of books. Not just on the coffee world, but on insuring a small business as well as other legal insights. This book has been a HUGE resource for our venture. It is an easy read, meaning, it doesn't numb your mind for countless pages discussing, say, insurance. Let me add that it does talk about insurance, and I thank the authors for that. They explain complicated business talk with clear and consise examples. They also tend to weigh situations against other situations. For example, when drawing up the plans, they give you three ways of doing it (yourself, a draftsman, and an architect) and explain the pros and cons of each. This is consistent throughout the book and they go on to explain why or why not certain things work. They discuss marketing, staffing and the interview process, equipment tips, design layout, decor, etc. This is obviously written from the stand point of people who have been there. They cover all the bases about getting your shop up and running while touching on some potential pitfalls and how to avoid them. And if you get in a bind, they discuss how to get out of it. My highlighter has gotten a workout and I am passing this on to my co-owners to read. I am grateful to have found this book and only wish I had found it sooner to save money on the previous "coffee house" books I have purchased. This book exceeded my expectations as it went beyond the basics and truly is the only book you'll ever need. I was impressed to see that they covered LLC's, C corporations, and, S corporations...where people can't sue and go after your homes, bank accounts, personal assets, etc. Our attorney recomended an LLC for our type of operation and I was relieved to see that this book brought the topic up. Thanks to the authors for being the most complete work out there (in my opinion) on starting your business THE RIGHT WAY from the start.

Excellent book.
I found "Start and Run a Profitable Coffee Bar" an excellent book for restaurant novice such as myself. I have operated a business but not a restaurant or coffee shop. This book is excellent. It provided many different forms which would be useful in running a coffee bar. The book also included in an appendix coffee organizations and suppliers, helping the novice tremendously. I would definitely recommend purchasing this book if you are interested in starting a coffee bar or shop.

Not Worth the money
This book did not really come up with anything that one can not find at the public library or the internet. It tells you about the good things that you would like to hear and thus painting a rosy and an unrealistic picture. The information is somewhat general, and for the most part not realistic and/or outdated. In short, it's not worth the money.

GREAT!!!!!
This book was absolutely wonderful! I did not want to put it down. The authors put a lot of thought into what you should know about opening and running your new or already established coffee bar. Very detailed! I wanted to run out and open my business right after I read this book. :-) But, research, research, research will have you better prepared. It wouldn't hurt to have this book under your arm the whole time either!

I am so glad I bought it! It was well worth my time and money! Thanks for the reviews on this book. They played a huge part in purchasing this book.

Very good book for beginners.
This book offered different ideas and suggestions that I had not thought of while planning for my new business. It was well written and easy to understand for a beginner. I really enjoyed learning about different coffees and roasting techniques without getting so much information that I thought that I was in school or something. It gave just enough information and helped provide a good starting point for my business plan. ... Read more

Book Description

With more than 740,000 visitors a month, Chowhound.com has become a favorite source of information for those who want to take their dining experiences off the beaten path. Few places on earth offer as many culinary opportunities as New York City, a town virtually synonymous with culinary variety, but many of its most unique dining experiences have remained unheralded-until now.From Chowhound.com comes the essential guide for anyone interested in a mouth-watering gastronomical adventure.The collective work of thousands of savvy food experts who have scoured every area of New York-as well as New Jersey and Connecticut-The Chowhound's Guide to the New York Tristate Area will satisfy every conceivable craving.Ignoring conventional wisdom, this guide will clue you in to L'Ecole's early bird service-where the teachers cook instead of the students-as well as the lowdown on the Arepa Lady's soulful corn cakes under the #7 train tracks.Reported with passion and humor, this is by far the richest chow treasure trove ever compiled. ... Read more

Reviews (8)

Save a Tree.Log-on instead!
What a mess!Well, the Chowhound board on the internet is a mess but that's part of the fun - the digging, hunting, and eureka, finding!!But in a book, it's annoying.In a GUIDE BOOK, it's extra heartburn aggravating.Hello, editor, major revision next time.It's fun to read but that's because Chowhound's users are fun and interesting.Chowhound should give everyone t-shirts or a percentage because without them this book is as confused as Paris Hilton's autobiography.

a hipper Zagats
A Chowhound's Guide is a tremendous resource for everything from upscale to hole-in-the-wall restaurants but the focus is on GOOD FOOD!

It's much hipper and more up to date than Zagat's!

The layout of the book at first appears to be a little chaotic but you quickly get used to it sorta of like the Chowhound.com web site, from which this book is distilled.When you think about restaurant guidebooks no order is really sufficient whether it's by restaurant name, by cuisine, or by neighborhood.But this book has one ofthe best indexes for finding what you want - the index alone is over 100 pages.

In addition to being an excellent restaurant guide - it's a great read!

What a useful book!
Just open the book at random and you will be almost sure to find helpful information that you can use -- the book is packed to bursting with it. If you would rather seek out a specific craving, the indexing and cross-referencing is top-notch. A true joy -- I just got the book this afternoon and already I have 3 new places on my list to try for lunch.

Food Is My Porn; The Chowhound Guide Is My Kama Sutra
Unbeknownst by my employers, I have been addictively surfing the Chowhound.com web site daily and repeatedly within a given day (workday or not) for years and am a satisfied, although un-sated subscriber of the weekly ChowNews.The Chowhound Guide is ChowNews on steroids.This is not a typical restaurant guide book, it is a series of narrative dining descriptions and listings (both short and long) of where a hungry `hound can find deliciousness of every kind.It is written not by professionals who are paid to eat, but by lusty, full of life food lovers who live to eat all that is delicious.

I love that I can read this book just for the pleasure of it and plan to use it as bed-time reading material, like a chocolate left on the coverlet of a bed, it will end my day with a smile in my heart and dreams of meals to come.Lastly, the indexing of this book is fantastic, when my left brain kicks in I have a useful, portable chow-resource.I have already sent copies of the book as gifts to business colleagues, who all have to eat, and who have all benefited and appreciated the chow tips gleaned from Chowhound.com that I have passed along to them in the past.Now they will have a copy of the chow treasure map for themselves.

If you want to eat Manhattan....
This is a great guide for anyone visiting New York, New Jersey or Connecticut and wants to know where to find the good grub. A lot of hidden gems and out of the way places that you'd never know about from other sources are listed here.

It's like a portable version of the Chowhound Web site. ... Read more

Book Description

The explosive growth of the coffee shops across the country has been phenomenal. Few people realize Coffee is now the largest food import to the United States! There is money to be made on those beans!Here is the manual you need to cash in on this highly profitable segment of the food service industry. This new book is a comprehensive and detailed study of the business side of the specialty coffee and beverage shop. This superb manual should be studied by anyone investigating the opportunities of opening a coffee cafe, tea shop or coffee kiosk. If you enjoy meeting people and love coffee, this may be the perfect business for you, but keep in mind Specialty coffee retail looks easy, but as with any business, looks can be deceiving. This complete manualwill arm you with everything you need includingsample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; sample menus; coffee drink recipes; inventory lists; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no coffee entrepreneur should be without.

While providing detailed instruction and examples, the author leads you through finding a location that will bring success, learn how to draw up a winning business plan (The Companion CD Rom has the actual business plan you can use in MS Word tm.), how to buy and (sell) a coffee shop,basic cost control systems, profitable menu planning, samplefloor plans & diagrams, successful kitchen management, equipment layout and planning, food safety & HACCP,successful beverage management,legal concerns, sales and marketing techniques, pricing formulas,learn how to set up computer systems to save time and money, learn how to hire & keep a qualified professional staff, brand new IRS tip reporting requirements, managing and training employees, generate high profile public relations and publicity, learn low cost internal marketing ideas, low and no cost ways to satisfy customers and build sales, learn how to keep bringing customers back, accounting & bookkeeping procedures, auditing, successful budgeting and profit planning development, as well as thousands of great tips and useful guidelines.

The manual delivers literally hundreds of innovative ways demonstrated to streamline your business. Learn new ways to make your operation run smoother and increase performance. Shut down waste, reduce costs, and increase profits. In addition operators will appreciate this valuable resource and reference in their daily activities and as a source of ready-to-use forms, web sites, operating and cost cutting ideas, and mathematical formulas that can be easily applied to their operations. The Companion CD Rom contains all the forms in the book as well as a sample business plan you can adapt for your own use. ... Read more

Reviews (2)

The Companion CD ROM is invaluable !!!
The book is great and the most updated on the subject - but the CD rom included with the book is superb and a very nice added bonus! It contains a full 50+ page business plan in Word for easy editing with financial statements, over 50 customized forms for your use in PDF format, and a check list of thousands of items you need to open - these are all bonus items included on the CD ROM !!!
We have looked at other business plans and software and all were over $100.00 - this is a great value - my only comment is the book is so packed with info. the type size is a little small for my aging eyes...

There is alot of money in those BEANS !
The explosive growth of the coffee shops across the country has been phenomenal. Few people realize Coffee is now the largest food import to the United States! There is money to be made on those beans! Here is the manual you need to cash in on this highly profitable segment of the food service industry. This new book is a comprehensive and detailed study of the business side of the specialty coffee and beverage shop. This superb manual should be studied by anyone investigating the opportunities of opening a coffee cafe, tea shop or coffee kiosk. If you enjoy meeting people and love coffee, this may be the perfect business for you, but keep in mind Specialty coffee retail looks easy, but as with any business, looks can be deceiving. This complete manual will arm you with everything you need including sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; sample menus; coffee drink recipes; inventory lists; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no coffee entrepreneur should be without.

While providing detailed instruction and examples, the author leads you through finding a location that will bring success, learn how to draw up a winning business plan ( The Companion CD Rom has the actual business plan you can use in MS Word tm.), how to buy and (sell ) a coffee shop, basic cost control systems, profitable menu planning, sample floor plans & diagrams, successful kitchen management, equipment layout and planning, food safety & HACCP, successful beverage management, legal concerns, sales and marketing techniques, pricing formulas, learn how to set up computer systems to save time and money, learn how to hire & keep a qualified professional staff, brand new IRS tip reporting requirements, managing and training employees, generate high profile public relations and publicity, learn low cost internal marketing ideas, low and no cost ways to satisfy customers and build sales, learn how to keep bringing customers back, accounting & bookkeeping procedures, auditing, successful budgeting and profit planning development, as well as thousands of great tips and useful guidelines.

The manual delivers literally hundreds of innovative ways demonstrated to streamline your business. Learn new ways to make your operation run smoother and increase performance. Shut down waste, reduce costs, and increase profits. In addition operators will appreciate this valuable resource and reference in their daily activities and as a source of ready-to-use forms, web sites, operating and cost cutting ideas, and mathematical formulas that can be easily applied to their operations. The Companion CD Rom contains all the forms in the book as well as a sample business plan you can adapt for your own use. ... Read more

Book Description

This comprehensive handbook with companion CD ROM will clearly demonstrate how to set up, operate and manage a financially successful bed-and-breakfast or small hotel. Whatever your reason for wanting to open a bed and breakfast, keep in mind that at it takes more than dreams and rooms to achieve success, it is a business that must show a profit. This book will separate the romantic notions of owning a B&B from the business end.

While providing detailed instruction and examples, the author leads you through finding a location that will bring success, learn how to draw up a winning business plan (The Companion CD Rom has the actual business plan you can use in MS Word tm.), how to buy and (sell) a B&B,basic cost control systems, profitable menu planning, Reservation Systems, samplefloor plans & diagrams, successful kitchen management, equipment layout and planning, food safety & HACCP, housekeeping, successful beverage management, reservation networks,legal concerns, sales and marketing techniques,room rate formulas, arrival, billing, departure, learn how to set up computer systems to save time and money, learn how to hire & keep a qualified professional staff, brand new IRS tip reporting requirements, managing and training employees, generate high profile public relations and publicity, learn low cost internal marketing ideas, low and no cost ways to satisfy customers and build sales, learn how to keep bringing customers back, accounting & bookkeeping procedures, auditing, successful budgeting and profit planning development, as well as thousands of great tips and useful guidelines.

There are literally hundreds of innovative ways demonstrated to streamline your business. Learn new ways to make the kitchen, bars, dining room, and front office run smoother and increase performance. Shut down waste, reduce costs, and increase profits. In addition operators will appreciate this valuable resource and reference in their daily activities and as a source of ready-to-use forms, web sites, operating and cost cutting ideas, and mathematical formulas that can be easily applied to their operations. The Companion Cd Rom contains all the forms in the book as well as a sample business plan you can adapt for your own use. ... Read more

Reviews (2)

The Companion CD ROM is invaluable !!!
The book is great and the most updated on the subject - but the CD rom included with the book is superb and a very nice added bonus! It contains a full 50+ page business plan in Word for easy editing with financial statements, over 50 customized forms for your use in PDF format, and a check list of thousands of items you need to open - these are all bonus items included on the CD ROM !!!
We have looked at other business plans and software and all were over $100.00 - this is a great value - my only comment is the book is so packed with info. the type size is a little small for my aging eyes...

Great Book - Great Value with the CD Rom
This comprehensive handbook with companion CD ROM will clearly demonstrate how to set up, operate and manage a financially successful bed-and-breakfast or small hotel. Whatever your reason for wanting to open a bed and breakfast, keep in mind that at it takes more than dreams and rooms to achieve success, it is a business that must show a profit. This book will separate the romantic notions of owning a B&B from the business end.

While providing detailed instruction and examples, the author leads you through finding a location that will bring success, learn how to draw up a winning business plan ( The Companion CD Rom has the actual business plan you can use in MS Word tm.), how to buy and (sell ) a B&B, basic cost control systems, profitable menu planning, Reservation Systems, sample floor plans & diagrams, successful kitchen management, equipment layout and planning, food safety & HACCP, housekeeping, successful beverage management, reservation networks, legal concerns, sales and marketing techniques, room rate formulas, arrival, billing, departure, learn how to set up computer systems to save time and money, learn how to hire & keep a qualified professional staff, brand new IRS tip reporting requirements, managing and training employees, generate high profile public relations and publicity, learn low cost internal marketing ideas, low and no cost ways to satisfy customers and build sales, learn how to keep bringing customers back, accounting & bookkeeping procedures, auditing, successful budgeting and profit planning development, as well as thousands of great tips and useful guidelines.

There are literally hundreds of innovative ways demonstrated to streamline your business. Learn new ways to make the kitchen, bars, dining room, and front office run smoother and increase performance. Shut down waste, reduce costs, and increase profits. In addition operators will appreciate this valuable resource and reference in their daily activities and as a source of ready-to-use forms, web sites, operating and cost cutting ideas, and mathematical formulas that can be easily applied to their operations. The Companion Cd Rom contains all the forms in the book as well as a sample business plan you can adapt for your own use. ... Read more

Book Description

This hands-on reference provides a substantial collection of accurate food measurements for more than 900 raw food ingredients. Complete with helpful information relating to food preparation, purchasing decisions, and controlling costs, the book is organized by food type and measurements reflect the way specific foods are typically measured in recipes. ... Read more

Book Description

The $20 billion gourmet market is nearly recession-proof. In fact, experts indicate that gourmet products actually do better in uncertain times like these as consumers seek out affordable luxuries. If you plan to open a specialty retail store, or perhaps a small store inside an existing retail space then this book is a must Although gourmet foods command a price double and up to ten times higher than that of grocery store brands, there are those consumers that are content and look to pay a premium price for premium items. This book shows how, with minimal effort and a small investment compared to other food businesses, how you can start your own specialty retail store and be highly profitable!

This is the A-to-Z guide to making it in your own store. Learn the expert tips, tricks, and a vast gold mine of crucial how-to information you just can't find anywhere else. This is a perfect book for entrepreneurs, schools, colleges and technical training centers. This detailed text contains all the information you will ever need to needed to start, operate, and manage a highly profitable specialty store.

While providing detailed instruction and examples, the author leads you through finding a location that will bring success, learn how to draw up a winning business plan (The Companion Cd Rom has the actual business plan you can use in MS Word tm.), how to buy and (sell) a store,basic cost control systems, profitable product planning, samplefloor plans & diagrams, successful kitchen management, equipment layout and planning, food safety & HACCP,successful food & beverage management,legal concerns, sales and marketing techniques, pricing formulas,learn how to set up computer systems to save time and money, learn how to hire & keep a qualified professional staff, brand new IRS tip reporting requirements, managing and training employees, generate high profile public relations and publicity, learn low cost internal marketing ideas, low and no cost ways to satisfy customers and build sales, learn how to keep bringing customers back, accounting & bookkeeping procedures, auditing, successful budgeting and profit planning development, as well as thousands of great tips and useful guidelines.Never before has so much practical information about the specialty store business been offered in one book.

This is an ideal guide new for comers to the business as well as experienced operators. In addition to basic operational practices this book will demonstrate show how to: increase impulse sales and improve presentation, utilize merchandising fixtures and techniques, cross merchandising, point of purchase materials, how to develop a product sampling program. ... Read more

Reviews (2)

The Companion CD ROM is invaluable !!!
The book is great and the most updated on the subject - but the CD rom included with the book is superb and a very nice added bonus! It contains a full 50+ page business plan in Word for easy editing with financial statements, over 50 customized forms for your use in PDF format, and a check list of thousands of items you need to open - these are all bonus items included on the CD ROM !!!
We have looked at other business plans and software and all were over $100.00 - this is a great value - my only comment is the book is so packed with info. the type size is a little small for my aging eyes...

A-to-Z guide to making it in your own store
This is the A-to-Z guide to making it in your own store. Learn the expert tips, tricks, and a vast gold mine of crucial how-to information you