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| 181. Management by Menu, Third Edition and NRAEF Workbook Package by Lendal H. Kotschevar, Marcel R. Escoffier | |
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our price: $90.00 (price subject to change: see help) Asin: 0471442372 Catlog: Book (2001-02-09) Publisher: John Wiley & Sons Sales Rank: 732486 US | Canada | United Kingdom | Germany | France | Japan |
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| 182. See America First: Tourism and National Identity, 1880-1940 by Marguerite S. Shaffer | |
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our price: $18.95 (price subject to change: see help) Asin: 1560989769 Catlog: Book (2001-10-01) Publisher: Smithsonian Books Sales Rank: 270707 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
Reviews (2)
See America First opens with a passage straight out of a sentimental movie: it is the spring of 1892, and Methodist minister Stephen Merritt is leaving his home in New York City to venture across the country. He writes of his anticipation that he will "see the land (he) fondly call(s) (his) own" (1) on the tour to Alaska and California. Each chapter is introduced in an equally engaging manner, and sheds light on general themes. Shaffer's work is well-organized as it chronicles western tourism after the Civil War - as the nation tried to bind itself together after a divisive four-year struggle at the same time that the seemingly boundless west was rapidly finishing its settlement. As a culture, the nation wanted to create for itself a type of heritage that older European countries could proclaim - but remain unique in its identity. By connecting the emerging consumer culture in the United States with the marketing "national tourism," Shaffer presents a substantiated argument that the shared national identity of America and its values were actually inspired by popular Western mythology. The actual See America First movement thus serves as the bulk of her exhaustively researched work. We learn of the developments in transportation, technology, and communication that the government endorsed in an effort to reach its goal. However, Shaffer also affirms that this was not a "one-sided" lecture by commercialism - it was the foundation for a larger dialogue of values and ideals. As a history and American studies major, I can't help but appreciate the fact that I now know how these "attractions" got their birth - and how the railroad, hotels, and leisure culture worked together to symbolize the ideal America. On an academic note, Shaffer's bibliography is very extensive - which is useful to anyone who would like to independently follow up on a particular aspect of her original research. Of course, there are also numerous visual features including postcards, photos, and advertisements ("The Call of the Mountains!...Vacations in Glacier National Park" proclaimed one that most readily comes to my mind), all of which served as a way for me to connect with those who enjoyed the national parks and west long before I did. Personally, that is the best part of See America First: it conjured up fond memories of my own trips out west with my family. Even though I was a youth, I remember a powerful sense of beauty, purity, and idealism as we spent time at Glacier, Yellowstone, and other National Parks. On first reading, I flew through See America First too quickly, so I am now re-reading it just for enjoyment and additional nostalgia - and I am also making plans with my family to take another two-week tour this summer. I look forward to future books by Shaffer!
Shaffer chronicles the rise of what she calls "national tourism" at the turn of the 20th century, in which touring was characterized as not only a ritual of American citizenship but also a form of "virtuous consumption" (39), the perfect melding of patriotism and commercial progress. In the wake of the Civil War, travel was promoted as a means of witnessing the unfolding of a flourishing, united nation: by "consuming" the national narrative through historical landmarks and the spectacle of nature, tourists were able to participate in a larger dialogue about personal and public memory (e.g., through scrapbooks and journals), individual and national identity. Of course, these patriotic questers required an America worthy of their efforts. Enter the See America First movement, which Shaffer describes as a "Western booster campaign" whose purpose was to establish the West as the geographical, commercial, and political equal of the Northeastern United States while simultaneously promoting the "ideal" West as the "true" America. See America First exploited the existing ideological infrastructure of Manifest Destiny to create a "canon" of American tourist attractions that embodied a distinct national mythology based on such nostalgic images as untamed nature, noble savages, and small-town life. Sustaining this mythology, however, required a massive physical infrastructure of roads, hotels, and tourist attractions--all heavily subsidized by boosters and government officials. Thus the marketing of the American West reified a cultural meaning of tourism that depended as much on an expansive rhetoric of commercialism as an expansive body of land. Like all good histories, See America First not only reveals a vivid past but brings its themes to bear on our own urgent and fraught present. Two examples are particularly worthy of mention. First, Shaffer observes that in the unprecedented prosperity of the post-World War II era, tourism became less a patriotic rite of passage than "the ultimate quest for self-indulgent individual pleasure and hedonistic personal freedom in a culture of mass consumption that revolved around spectacle, fantasy, and desire" (320). These post-September 11 days represent the inverse of that situation: a lengthy period of economic expansion has come to an abrupt and painful end, and travel is being promoted as an antidote to the fear and unease caused by the terrorist attacks and a patriotic defense of "our way of life." Second, this re-emergence of national tourism as a form of virtuous consumption offers us a cautionary tale. For as Shaffer argues, "mobile citizenship . . . redefined political rights in consumer terms, celebrating seeing over speaking, purchasing over voting, and traveling over participating" (6). Given the recent bailout of the travel and tourism industry, the voluntary forfeiture of civil liberties in the name of the war on terrorism, and the daily exhortations to keep the world free for democracy by spending, spending, spending . . . this argument is as timely as it is original. See America First is an academic book, but general readers should not be deterred. Meticulously researched, engagingly written, and generously illustrated with old photographs, postcards, and travel brochures, it should satisfy anyone with an interest in the period, the industries, or the themes at the heart of Shaffer's study, from tourists to travel literature aficionados, from collectors of tourist memorabilia to historians of the environment and consumer culture. ... Read more | |
| 183. Motel America: A State-By-State Tour Guide to Nostalic Stopovers by Andrew F. Wood, Jenny L. Wood | |
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our price: $10.17 (price subject to change: see help) Asin: 1888054913 Catlog: Book (2004-03-01) Publisher: Collectors Press Sales Rank: 96762 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Reviews (2)
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| 184. Applied Math for Food Service by Sarah R. Labensky | |
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our price: $27.60 (price subject to change: see help) Asin: 0138492174 Catlog: Book (1997-07-29) Publisher: Prentice Hall Sales Rank: 466660 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Reviews (1)
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| 185. Shameless Exploitation in Pursuit of the Common Good : The Madcap Business Adventure by the Truly Oddest Couple by PAUL NEWMAN, A.E. HOTCHNER | |
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our price: $16.29 (price subject to change: see help) Asin: 0385508026 Catlog: Book (2003-11-04) Publisher: Nan A. Talese Sales Rank: 31960 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description In 1978, Paul Newman and A. E. Hotchner made a foray into local gourmet shops bearing bottles of their homemade salad dressing. Freewheeling, irreverent entrepreneurs, they conceived of their venture as a great way to poke fun at the mundane method of traditional marketing. Much to their surprise, their products spurred a tidal wave of enthusiasm in the country’s supermarkets. What had started as a lark quickly escalated into a full-fledged business, the first company to mass-market all-natural foods, Newman’s Own became a major player in the food business. The company’s profits were donated to medical research, education, the environment, children’s programs, and to the creation of the eight "Hole in the Wall Gang" camps for children with serious illnesses. Reviews (12)
The latter third of the book details the duo's efforts in starting up the 'Hole in the Wall Gang' camps for sick children. The authors are passionate about this endeavour, as well they should be. It's outstanding work they're doing. Newman personally drives these projects, sometimes through the force and magnetism of his personality. In fact, that's the thing that stands out in the book - this is no 'slap the celebrity name on the bottle' exercise. These two gentlemen are intimately involved in all aspects of the business. There's a comparison in the book to other celebrity food bits good bad - Frank Sinatra's tomato sauce venture is one example. It ran aground in less then two years, an unmitigated disaster. The difference? Sinatra simply loaned out his name and looked to scoop up the profits. By contrast, Newman and Hotchner are in this thing heart and soul. Plus, the product is superlative. That's the only way to get repeat buyers. As of the book's printing, Newman's Own has donated over $137 million to charity. When they write Paul Newman's epitaph, that first paragraph is going to be a real stemwinder to capture the essence of the man.
The book's is one part self-deprecating personal narrative, one part "advanced moving and shaking", one part "legend-making" tales, one part "I told you so" to the corporate "experts", one part funny stories from customers and one part business history mixed with two parts serious stories about young peoples' illnesses, three parts lessons about establishing a new charity, with a dash of recipes and cartoons for final humor. The mixture, while quite unusual, has a zestful freshness that leaves a taste for more. If you are like me, you've never quite understood how Newman's Own came into existence and became a big success. I've tasted some of the products and find them to be of good quality. But there must be something more than that to it. I was even more surprised to read in past news articles that all profits are distributed to charity annually. "Where in the world did the company get the working capital to stay in business?" was the question on my mind. I also wondered how anyone would decide which charities to support and which to shun. Shameless Exploitation in Pursuit of the Common Good answered all those questions and more for me. I was deeply moved by the tale of starting up and running the Hole in the Wall camps for seriously ill youngsters, and intend to tell others about this good work. What intrigued me most about the book was that it showed that doing the right thing could be amazingly commonsensical. The products are good because Paul Newman would not be satisfied until he thought they were. The packaging copy and promotional activities are zany, and reflect the good humor of the authors . . . not some copywriter. Profits and cash flow are good because the authors paid attention to setting up their business model so the company would need very little capital. Making the profits go to charity allowed the authors to have fun with the business in a way they could not have done if they had been trying to line their own pockets. The psychic and emotional satisfaction of establishing the camps and helping other charities are probably worth much more than any money can buy. I hope that other talented people, whether they are prominent or not, will consider how they could follow some parts of what the authors did with their business or their charity. I thank them both for sharing the story in this entertaining book.
They did everything wrong: concocting the recipes; marketing the products; having a makeshift office (furnished with Newman's pool furniture, including an umbrella); finding people to make and distribute the products. It makes for a great tale, and the best part is that they have made TONS of money from it and charities have been the sole beneficiaries of their largesse. From $1 million the first year to $140 million in a recent year, the profits keep getting spent on doing good for others. Newman's pickiness about his products have made them very desirable and have helped attracted followers who are very loyal to the name. I knew about the charities funded by the company, but not much about the "Hole in the Wall Gang" camps that now are in operation all over the U.S. and beyond. What a wonderful gift Newman and Hotchner have given to these sick children. This is an easy-reading book that entertains and makes one grateful that people like this are around. ... Read more | |
| 186. Accounting for Hospitality Industry by Elisa S. Moncarz, Nestor de J. Portocarrero | |
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our price: $85.80 (price subject to change: see help) Asin: 0139738843 Catlog: Book (2003-01-02) Publisher: Prentice Hall Sales Rank: 549087 US | Canada | United Kingdom | Germany | France | Japan |
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| 187. Hotel/Restaurant Management Career Starter by Lauren Starkey | |
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our price: $15.95 (price subject to change: see help) Asin: 1576854116 Catlog: Book (2002-04-18) Publisher: Learning Express Sales Rank: 269536 US | Canada | United Kingdom | Germany | France | Japan |
| 188. The Book of Hors D'Oeuvres and Canapes by ArnoSchmidt, InjaNam | |
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our price: $31.47 (price subject to change: see help) Asin: 0471287008 Catlog: Book (1996-05-08) Publisher: Wiley Sales Rank: 178605 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Reviews (4)
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| 189. Paris by Bistro: A Guide to Eating Well by Christine Graf, Dennis Graf | |
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our price: $12.21 (price subject to change: see help) Asin: 1566564743 Catlog: Book (2003-06-01) Publisher: Interlink Books Sales Rank: 23686 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Experience the real Paris as you discover: --Charming, great value alternatives to the classic restaurants --Imaginative cuisine and friendly welcomes from young chef-owners who care about their customers --Quick bites next to major tourist attractions --Movers' & shakers' bistros for lunches close to the centers of power --Student hangouts with joyous bistro nightlife --Chefs' favorite bistros --Romantic hideaways --Surprising bargains all over Paris On the way to becoming better acquainted with the city, you'll find yourself in a cafe-chantant in Edith Piaf's neighborhood, where the often raucous entertainment is part of the modest price. You'll try a bistro where a former U.S. President is sometimes glimpsed among the diners. You'll sample the fare at an all-night restaurant that's an institution in Les Halles, and you may find yourself next to an official of the Cordon Bleu in his favorite bistro, a little-known gem in the 15th district. Reviews (3)
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| 190. Human Resource Management in the Hospitality Industry by Frank M.Go, Mary L.Monachello, TomBaum | |
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our price: $85.20 (price subject to change: see help) Asin: 0471110566 Catlog: Book (1996-02-15) Publisher: Wiley Sales Rank: 654373 US | Canada | United Kingdom | Germany | France | Japan |
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| 191. Marketing in Travel and Tourism by Victor T.C. Middleton, Jackie R. Clarke | |
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our price: $41.95 (price subject to change: see help) Asin: 0750644710 Catlog: Book (2001-05-15) Publisher: Butterworth-Heinemann Sales Rank: 494473 US | Canada | United Kingdom | Germany | France | Japan |
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| 192. Webster's New World Dictionary of Culinary Arts (2nd Edition) by Steven Labensky, Gaye G. Ingram, Sarah R. Labensky | |
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(price subject to change: see help) Asin: 0130966223 Catlog: Book (2000-03-17) Publisher: Prentice Hall Sales Rank: 414663 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Reviews (10)
My basic test for a culinary reference book is to look up "falernum" (a by-product of rum distillation which is used as a flavoring in fruit desserts--sort of along the lines of grenadine). Well, "falernum" isn't in here, but so much other stuff is that I'm not complaining. The pronunciations are a little iffy on foreign language terms, and the definition brevity is sometimes confusing (kiu is listed as "an ancient Chinese beer." OK. Does that make it a beer from ancient times, or a really old fermented brew that's currently available?). Still, these are minor quibbles for an admirably complete book.
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| 193. Culinary Math by Linda Blocker, the Culinary Institute of America, Julia Hill | |
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(price subject to change: see help) Asin: 0471387401 Catlog: Book (2001-11-26) Publisher: Wiley Sales Rank: 49159 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Reviews (3)
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| 194. The Immigrants Guide to the American Workplace: Making It In America by Anna Graf Williams, Daljinder Kooner, Mary Jo Dolasinski, Karen J. Hall, Anna Graf Williams | |
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our price: $30.20 (price subject to change: see help) Asin: 0130619434 Catlog: Book (2002-07-30) Publisher: Prentice Hall Sales Rank: 720608 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
Reviews (1)
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| 195. Upstart Guide Owning & Managing a Bed & Breakfast by Lisa Angowski Rogak | |
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our price: $10.85 (price subject to change: see help) Asin: 0936894652 Catlog: Book (1994-11-01) Publisher: Dearborn Trade, a Kaplan Professional Company Sales Rank: 63446 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description The author of this book, Lisa Rogak, provides information on how to select the best location, zoning, permits and licenses, the reality of living with guests in your home, behind the scenes at a B&B, and deciding whether to hire staff. Reviews (1)
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| 196. How to Feed Friends and Influence People : The Carnegie Deli...A Giant Sandwich, a Little Deli, a Huge Success by MiltonParker, AllynFreeman | |
![]() | list price: $21.95
our price: $14.93 (price subject to change: see help) Asin: 0471680567 Catlog: Book (2004-12-17) Publisher: John Wiley & Sons Sales Rank: 265233 US | Canada | United Kingdom | Germany | France | Japan |
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| 197. Opportunities in Hotel and Motel Management Careers by ShepardHenkin | |
![]() | list price: $12.95
our price: $10.36 (price subject to change: see help) Asin: 0658004697 Catlog: Book (2000-09-01) Publisher: McGraw-Hill Sales Rank: 299272 US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Opportunities in Hotel and Motel Management Careers offers job seekers essential information about a variety of careers within the hotel and motel management field and includes training and education requirements, salary statistics, and professional and Internet resources. | |
| 198. How to Open and Operate a Bed & Breakfast, 6th (Home-Based Business Series) by Jan Stankus | |
![]() | list price: $18.95
(price subject to change: see help) Asin: 0762706570 Catlog: Book (2000-08-01) Publisher: Globe Pequot Sales Rank: 213170 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
Reviews (4)
I admit I was thinking about the possibility of buying a larger house than we can afford and putting the unused space to use as a B&B. I needed information, but surfing the Internet was a long and time consuming job. I did end up with two trade journals, that I'll tell you about later, but there is no web site that has the plethora of information in this book. This book is very well written. I actually sat down with it and read most of it straight through, like a novel. The index is so good you can easily go back to the topics you'll need if you pursue the B&B route. Stankus doesn't pull any punches when she tells what's involved in owning and operating a B&B. I found out things like: * the difference between a B&B and an inn * safety concerns for yourself and your house * zoning issues and ordinances * insurance, fire laws, and other legal requirements * furnishing and outfitting your home * how to get in the guide books * applying to and using an RSA (reservation service agencies) * ways to market your B&B business * what's involved in the B&B lifestyle * your competition - how to find it and use it to your advantage * how to price your rooms * determining your start-up costs * amenities - what are they and do you need them Included are: some useful web sites; a state-by-state list of the RSA's; U. S. & Canadian tourist offices; and a number of various work sheets. Stankus also deals with issues such as allowing pets or children as guests, medical concerns, food preferences and allergies. There is enough information to give a reader a solid background in how a B&B works. Here are some other sources if you're enamoured of the idea of a B&B: * look for local or regional classes (many times taught by owners of B&B's)... As always, Globe Pequot's "How To" series is chock full of useful information, reasonably priced, and delivers more than expected. I've decided B&B (or innkeeping) isn't for me. But, if you want to explore the option for yourself, I can't think of a better book to start with.
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| 199. Foodservice Marketing for the '90s: How to Become the #1 Restaurant in Your Neighborhood by TomFeltenstein | |
![]() | list price: $75.00
our price: $69.29 (price subject to change: see help) Asin: 0471575534 Catlog: Book (1992-09-03) Publisher: Wiley Sales Rank: 589120 US | Canada | United Kingdom | Germany | France | Japan |
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| 200. Travel Advisory!How to Avoid Thefts, Cons, and Street Scams While Traveling by Bambi Vincent, Bob Arno | |
![]() | list price: $22.95
our price: $15.61 (price subject to change: see help) Asin: 1566251982 Catlog: Book (2003-11-01) Publisher: Bonus Books Sales Rank: 249015 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Reviews (6)
Do not let the word "Travel" in the title fool you. This is a must-read for anyone who goes out in crowds, even in their own home town. Pickpockets work at sporting events, concerts, shopping centers or anywhere they can blend in anonymously with the crowd. Help put pickpockets, hotel thieves and street scam artists out of business. Buy this book.
The first three chapters alone should be a must read for the vacation traveler. Travel Advisory is a neat book, covers a lot different scams that can befall the unadvised traveler and is worth a full read.I strongly recommend it.
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| 181-200 of 200 Back 1 2 3 4 5 6 7 8 9 10 |