Book Description

This practical book provides guidelines and tips about travel and tourism marketing that can be put to immediate use. Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing.Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not covered anywhere else—marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction. Heads In Beds is a book written for practitioners by a practitioner. So whether you are just starting a new job, a general manager, sales and marketing director, or a seasoned veteran looking for methods to increase your yield, the material in this book will help you manage the marketing function and generate better results. Other relevant job titles include: VPs and Directors of promotions, sales, destinations, and tourism, as well as hotel operators or innkeepers. ... Read more

Reviews (6)

HEADS IN BEDS IS AN SOLID RESOURCE FOR TRAVEL PROFESSIONALS
I LIKED THE TOPICS COVERED AND THE PROGRESSION OF THE MATERIAL IS LOGICAL. THE CONVERSATIONAL STYLE MAKES IT EASY TO READ--IT ALMOST FEELS LIKE A CONVERSATION WITH THE AUTHOR. I ALSO LIKE THAT ALMOST EVERY CHAPTER ENDS WITH A LIST OF INTERNET ADDRESSES WHICH ALLOW THE READER TO LOOK INTO ADDITIONAL INFORMATION REVIEWED IN THE CHAPTER. EVEN THOUGH THE FOCUS IS ON MARKETING THIS BOOK IS A GOOD RESOURCE FOR ANYONE IN TRAVEL AND HOSPITALITY BECAUSE THE TOPICS INCORPORATE DIFFERENT ELEMENTS OF THE TRAVEL PRODUCT AND DISCUSS THEM AS PART OF THE MARKETING APPROACH. THIS BOOK

If you work at a hotel you must read this book
I have bought and read 5 different books on hospitality and marketing in the last 12 months alone. And while most books contain good information, this one truly tells you what you need to know. Reminiscent of Ogilvy and Caples, with a twist for the new millenium, and in the context of hospitality and travel, but avoiding puffery, he makes sure you are using your marketing to produce results and not waste any money. He provides enough detail about key marketing actions...from advertising to public relatsions...to branding...to promotions...to loyalty marketing and working with travel suppliers. He even has an entire chapter devoted to managing the marketing budget and how to maximize your dollars...I can't remember another marketing book that does that. This is great for anyone who needs to manage the process, which is what most of us need. I'm not the one creating those ads or brochures, or taking those pictures, but I sure as hell need to educate myself on the process so I can manage well and make educated decisions and this book does exactely that. And if you are new to the business and look to enter hospitality this is a great book to tell you what it takes to fill a hotel and attract guests.

Practical and useful
As a hotel marketing and PR manager I was expecting "Heads In Beds" to be a revision of some old and well known topics. But, surprisingly, it is fresh, interesting and contains a wealth of useful information and colourful examples. The progression of covered material is logical and the fourteen chapters are well researched. The author draws from personal experiences and the focus on branding throughout the text is very helpful. I recommend it.

A MUST READ FOR ANYONE IN TRAVEL, TOURISM AND HOSPITALITY
Loved it: a no-BS book providing solid advice. Chapters on advertising, branding and creating brochures should be required reading for anyone in marketing and advertising. The Loyalty marketing chapter is fantastic. Marketing to travel agents very complete.

2 thumbs up
I got it as a gift. I don't read too many business books anymore because they all sound too similar. But this is an exception. It's easy to read and provides actually valuable information and practical tips...a great desk reference and the writer obviously has a sense of humor because some comments are just hilarious. If you work in tourism like me, you should read it. ... Read more

Book Description

Features:-How group travel works-Step-by-step procedures-Sample forms and letters-Exciting photos and illustrationsALSO AVAILABLE INSTRUCTOR SUPPLEMENTS CALL CUSTOMER SUPPORT TO ORDER Instructor's Guide, ISBN: 0-8273-3516-4 ... Read more

Reviews (1)

Best one volume book on managing group travel for profit.
This is probably the best book on the subject. This textbook takes you from A to Z in clear and indepth steps. Beginning with how the business works and assessing your own abilities, through researching and designing a tour, negotiating and booking, to costing and pricing, Martha S. de Souto describes cleanly and encouragingly how to make the most of the opportunities in this lucrative and fun field. ... Read more

Book Description

A step by step guide through each aspect of opening and managing a restaurant.This book covers the practical issues faced on a daily basis and offers tips from an experienced restaurateur. ... Read more

Reviews (10)

Very good book
I found this book got right to the core of starting a Restaurant in a logical and easy to understand way. It contains a useful model for a restaurant business plan, and includes practical approaches to tasks that must be dealt with in a restaurant start-up. It also suggests ways to cope with if not avoid many typical problems, and presents numerous strategies for increasing chances of success. Very helpful.

THIS ONE IS A KEEPER
A MUST READ if you want to increase you chances of success in the restaurant business. Lots of useful information on every page, and easy to read. Covers all aspects: site selection, menu planning, equipment selection, layout, staffing, purchasing food and beverages, cost controls, management tips, quality control, service, sanitation, safety, plus business plan and legal considerations. It's all there. After you read it, you'll want to keep this book for future reference and ideas.

I bought it because I want all the help I can get.
I've been told that 80% of new businesses fail within their first five years. I can't afford to take that chance. That's why I'm getting all the help I can get to succeed in the restaurant business. And this book is helping me a lot. Every time I flip a page and see something I didn't even think of, or spot a costly mistake I would have made, I'm glad I bought it. It's easy to read, easy to understand, and covers every phase of the business from planning to the grand opening. Good examples and checklists. I give it five stars.

EXCELLENT -- FOR ANY RESTAURANT START-UP
After reading a friend's copy, and seeing how useful this book is, I had to buy my own copy. I read it again and still refer to it for ideas. It covers the entire process of a restaurant start-up in an easy to understand way, pointing out ways to increase your chances of success and showing how to avoid many common mistakes that can doom a start-up. While showing you how to go about it, and giving examples, the author leads you through a winning business plan, menu planning, service system development, equipment layout and planning, cost controls, ways to satisfy customers and build sales, personnel planning and management, as well as a lot of common sense tips and useful guidelines. I believe this is a valuable book for anyone, who is starting-up a restaurant, to read. Good Luck.

I REALLY LIKED IT
This book gets right to the point, and is written in an easy to read and understand style. It covers all aspects of the business and gives a lot of good examples and strategies for dealing with situations. From start-up to follow-up it explains things clearly, focusing on sound controls and operating profitably. The business plan section is particularly good, and the other parts, service systems, equipment layout, production management, etc. are all helpful. Both my partner and I have copies and like it. ... Read more

Book Description

- Work part-time, full-time, at home, or abroad - Travel for free - Learn from the owners of thriving travel agencies - Go where you want to go...when you want to go ... Read more

Reviews (2)

Missing important details; basic business boilerplate
This book was a disappointment. I found it to have several chapters of vague generalities and typical small business boilerplate that I don't want to pay for.

It definitely does not give me the information I need to know to start a tour operator business. The most important example of it is it simply says nothing whatsoever about insurance and how to protect yourself from liability. That in itself should be an absolute condemnation of the book.

The only reason I didn't give it 1 star is it says a bit about how to guide a tour, which someone might find slightly useful, but overall, the book is not worth buying.

For Those Who Love to Travel and Make Money
This book gives an in-depth look at the tour guiding industry. The authors provide invaluable travel tips from behind the scenes. Included are checklists of travel items, examples, and an Appendix filled with useful travel organizations. Anyone who enjoys travelling and would like to make money doing it, should pick up this book. ... Read more

Book Description

A 12 month plan for successfully starting a restaurant.

The all new edition of The Restaurant Start Up Guide focuses on what to do and when to do it advice for preparing to open a restaurant.This preliminary planner is an indispensable resource for anyone who is thinking of opening a restaurant.Complete with resources, timelines, sample financials, facilities checklists, and more, the would be restaurateur can be up and running in 12 months. ... Read more

Reviews (4)

First Anniversary Retrospective
Yesterday my staff and I celebrated the one year anniversary of my restaurant. The Restaurant Start-Up Guide was an integral part of my planning process, and I have recommended it to three other friends this year who are starting their own businesses. The month-by-month approach was not only motivating; it lent structure to a sometimes overwhelmingly complicated process. My previous experience was in hands-on restaurant management. The Start-Up Guide taught me the business basics and directed me to other sources of information I needed to get started. I will continue to recommend it to others in the future.

College professors writing a restaurant start-up book
This book is absolutely useless other than for academic interest. If you read the bios of the authors carefully they have never started or run a restaurant and that reflects the writing. The whole book is about marketing, planning, spreadsheets; something that would be taught in a college classroom. I really wasted my money on this book.

Provides all the information necessary to plan the venture
This new edition of Restaurant Start-Up Guide provides a 12-month plan for starting a restaurant, and is packed with financial and start-up information which will prove essential to any who plan on such a venture. Tips and techniques from two restaurant and business start-up pros provide all the information necessary to plan the venture, from creating revenue to determining the restaurant's focus and clientele.

Good resource that is honest about the industry.
I'm now reading this book for the second time. The step by step guide is in a prudent timeline and very comprehensive. The authors add in enough anecdotes and survey results from succesful restauranteurs to keep the text interesting. The authors pay alot of attention to making sure readers really want to get into this business. ... Read more

Book Description

Off-Premise Catering Management, Second Edition is the updated edition of the NACE-recommended guide to planning, executing, and managing an off-premise catering management business. The book presents profiles of off-premise catering companies and sole proprietors from both large and small operations. It includes many useful forms and checklists throughout the planning and execution stages of the event and offers extended coverage of marketing off-premise catering businesses. ... Read more

Reviews (1)

Perfection
There is nothing this book has left out.I had gotton so many books before this one but this one literally answered all the questions i needed answered. I use it as a point of refernce daily.
It is clear Mr. Hansen is an expert amoung experts in his field.He speaks to you like you were in a room. Explains thoughrally.Leaves no stone unturned. If you are like me and starting your own business or want to be in the industry, this is surely the book.
Sometime I read it just for my reading pleasure. That is how much I love it. ... Read more

Reviews (7)

culinary excellence
Charlie Trotter, what a great chef and entrepreneur. This book is for the People who want one day to own a buisness. Reading this book gives you the aspects of running a restaurant and being the best. Having passion for this line of work, he cant stress more. Without passion for food or being sucsessful it will not work. Charlie Trotter gives great lessons in excellence, from hiring anf firing, to running a kitchen without rasing a voice

If Excellence is your Goal, there are lessons for you
This is both an interesting and boring work, due to the insights shared from Charlie Trotter's success. The boring stuff is the repitition of common-sense advice which everyone knows but few implement habitually. This is what separates the mediocre from the excellent.

Trotter maintains an atomosphere of excellence, from his hiring practices to discipline to innovation to publicity, etc.

One can certainly take much from this work to ponder about possible adaptation for one's own enterprise.

Better if "as told to" rather than "as interpreted by"
As a big fan of Trotter and his innovation and creativity, I was excited to read this book. Unfortunately, it's just not very good. Mr. Clarke uses a notion or two per chapter that Trotter has applied as a successful entrepeneur, then boils it down, oversimplifies it, and creates tedious little pop quizzes of the "rate yourself" variety. It's as if he doesn't know whether he's writing a do-it-yourself workbook or a study of business. Clarke's very intrusive and heavy-handed, and this blunts the force of the good observations he does make. All in all, Clarke's interpretations of Trotter's wisdom lack the ring of authenticity of someone who's actually done what he espouses. This would be a lot better if it was actually Trotter doing the teaching.

A good lesson indeed....
I happen to find this book very interesting. It gives you some insight as to how Charlie Trotter runs his restaurant in Chicago. For anyone who knows of this restaurant, you will know how successful it is and how much pull Charlie Trotter has in the restaurant business. This book won't teach you how to become a better person in life, but what it will do is teach all of us how to be more effective in the workplace. We all think we know the best way to run a business, but the truth is you can't do any of it without a great team of minds to assist you along the way.

This book was very informative. I, for one, always wanted to know some of the secrets myself about this place. The restaurant hardly ever drops the ball when it comes to providing a great dining experience.

This book would be great for managers, VP's, and directors of any company. Not just the restaurant business. It explains how to treat your workers with respect and how to also tighten the ropes when you need to get things accomplished sooner than you already are without killing the integrity of the worker.

All in all, a really good book. Buy this if you are a fan of the restaurant or would like a good idea of how the place has run over the last 12 years.

Where are the Lessons?
I found the book to be void of any new leadership "Lessons" and to be particularly skimpy on any real "Lessons from Charlie". Ok, so someone leads each guest to the restroom and checks to see that it's in order and his servers wear double-stick tape on their shoes. But other than those two specifics, there's just no Charlie Trotter flavor to the book. (And, I'd personally be totally uncomfortable having someone follow me to the ladies' room every chance I got up. Can't they straighten the room on someone else's time, not while I'm waiting to use it?)

The book talks about Trotter's passion, but fails to explain or illustrate his inspiration and execution. The book is dull, with no feeling for the fire that incents Trotter. I'd love to know how he goes about changing the menu every day. There has to be a process to his creativity, not just the outcome. But we're left with nothing.

For the first time in my life, I threw the book away. There was no one I could imagine who would be willing to waste the time I had on the book. ... Read more

Book Description

State-of-the-art methods for finding, securing, and retaining the best corporate sponsors
The authoritative guide to creating and closing deals with irresistible ROIs
Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. This hands-on resource presents successful strategies and tools for staying competitive in today's market by offering corporate sponsors the highest return possible on their investment. Leading experts give real-world advice for researching and targeting prospective companies, developing a sponsorship marketing plan, creating an effective proposal, selling the sponsorship, and negotiating a deal.
Learn how to bring increased sponsorship dollars to any event by:
* Placing value on sponsorships
* Expanding the value of a sponsor
* Creating the best image for an event
* Networking with other event professionals worldwide
With complete coverage including case studies, legal issues, the Internet, the sophisticated corporate customer, non-sports sponsorship opportunities, and an international view of sponsorship, Event Sponsorship is a powerful tool for event managers and other event professionals.
THE WILEY EVENT MANAGEMENT SERIES-Series Editor, Dr. Joe Goldblatt, CSEP
THE WILEY EVENT MANAGEMENT SERIES provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management. ... Read more

Reviews (1)

Enlightening
There's so much to learn about event sponsorship. It was interesting to see the various views of the industry, including how to expand the value of the sponsor, as well as the image of the actual event. ... Read more

Book Description

Linking financial accounting principles toreal-world hospitality management applications

In Hospitality Financial Accounting, the authors behind North America’s leading accounting textbooks present financial accounting principles to hospitality students with a clear and fascinating introduction to a complex topic that is crucial to the success of any hospitality business.

Addressing a wealth of accounting topics specific to the hospitality industry, as well as more general financial issues, this full-color presentation takes a proven pedagogical approach designed to help students learn how to study and manage their tasks. It provides all of the support students need to succeed, both in their course of study and in their future hospitality careers.

Special features of this outstanding learning tool include:

• Strict focus on accounting topics relevant to the hospitality industry
• The Navigator Learning Guide, proven to help students improve their study skills
• Action Plans and Demonstration Problems that develop problem-solving skills
• User-oriented exercises that demonstrate the relevance of accounting to hospitality students
• The Hilton Hotels 2001 annual report, which illustrates key concepts using real-world financial statements

Complete with scores of helpful drawings, charts, and tables, Hospitality Financial Accounting is the ultimate resource for students who need to grasp the principles of financial accounting and learn to apply them to real-world hospitality management. ... Read more

Book Description

Praise for

Marketing Your Event Planning Business

"For event planners who are tired of being a well-kept secret, marketing Your Event Planning Business offers invaluable advice on targeting talents and targeting clients. It's a wonderful boost for event planners looking to expand their client base."
—Lisa Hurley, Editor, Special Events Magazine

"Judy Allen has crafted another meaningful book in her series on event practices. Every business owner must immediately add this treasure chest of useful ideas to their bookshelf."
—Richard Aaron, CMP, CSEP, President of BiZBash Media, NYC

"In an ever-competitive marketplace, a meeting practitioner must know the niche in which she or he wants to establish credibility. Once established, marketing oneself and one's services becomes an exciting challenge. Judy Allen's tips, provided with the insight of experience, and with humor, allow the reader to look differently at the opportunities available."
—Joan L. Eisenstodt, Chief Strategist, Eisenstodt associates, LLC, Conference Consulting, Facilitation & Training; and 2004 CIC Hall of Leaders Inductee

"Judy Allen has given us the ultimate resource guide to event planning. It's everything you need to know to launch a successful company."
—Ramey Warren Black, Partner, Media-Savvy ... Read more

Book Description

The world of event planning can be alluring and dangerous at once-exotic locales, wining and dining, and people traveling without their spouses. In such situations the line between business and pleasure blurs and the nature of relationships gets cloudy. With a thoughtless act or a less-than-tactful word, long-lasting business relationships can be ruined forever.

Beyond that, budgets are on the chopping block and competition for business is tight. In that environment, people often cut not just financial corners, but the ethical ones, too. There's a fine line between innocent perks and inappropriate gifts or kickbacks. Event planners today must navigate a minefield of potentially sticky situations that can easily blow up in their face. Without a professional code, lines of acceptable behavior are easily crossed. And what you do personally can hurt you professionally.

Event Planning Ethics and Etiquette provides event planners with the companion they need to stay out of trouble, keep professional relationships healthy and profitable, avoid the riskier temptations of the lifestyle, and win business in a highly competitive market using ethical business practices.

· Explains how to establish policies and codes of behavior, in the office and onsite at events.
· Offers guidelines on when it is acceptable to accept a gift, what is acceptable, and what is inappropriate.
· Shows how to prepare yourself, as well as your staff, for what to expect, and how to handle the unexpected with business finesse.
· Covers business etiquette in event planning crisis management situations.
· Helps you to avoid putting yourself and your company at personal and professional risk.
· Features real-life examples and situations, and advice on how to handle them with poise and professionalism.
· Includes a list of "Event Planning Do's and Don'ts."

Event Planning Ethics and Etiquette will be of value to the professional event planner; to event planning suppliers and clients working with industry professionals; as well as to those in related fields, such as public relations, administrative professionals, communications; and anyone in the hospitality, culinary, and travel industry. ... Read more

Book Description

Describing in great depth and detail all areas of hotel administration, this accurate book provides an up-to-date and comprehensive examination of the responsibilities of a hotel general manager. It shares with readers the procedures effective managers use to ensure their hotel's—and their own—ultimate success. KEY TOPICS This unique approach addresses all of the operating departments of a full-service hotel—Human Resources, Controller, The Front Office, Housekeeping, Food and Beverage, Safety and Property Security, Sales and Marketing, Facility Engineering and Maintenance—from the viewpoint of the General Manager. It also explores franchise agreements and management contracts, purchasing a hotel, and career opportunities.For current and future hotel general managers, and hotel department heads—i.e., executive housekeepers, directors of sales, controllers, and front office managers. ... Read more

Reviews (1)

Hotel Operations Management is an Outstanding Book!
"Hotel Operations Management" takes a comprehensive look at all aspects of hotel management. The coverage of all departments of a hotel is extensive and contemporary. The authors bring industry experience to the book making the information usable and practical. The book is extremely well-written and "user friendly" for anyone to read. As Chair of the Hospitality Management program at the University of North Texas, I would definitely recommend this book to my faculty who teach Hotel Operations in my program. I give this book "5 stars!" ... Read more

Book Description

Based on the authors' 25 years of experience in the specialty coffee industry, this outstanding guide details every step in the startup process including operational options (shop, free-standing cart, concession, add-on to another restaurant or food service), location, leases, landlords, marketing, menus and financing. Contains time-saving organizers such as sample lease and useful business forms; insider tips on shopping for supplies and equipment; checklists for planning, opening and daily operation; coffee drink recipes and a glossary of coffee terms. ... Read more

Reviews (9)

Fine for brainstorming but little use otherwise.
Let's imagine you are thinking about buying that espresso stand down beside the street corner near your home. "Hmmm....wonder if that is a goldmine waiting to be mined?"

If so, this book is an adequate first step in your research. It touches a wide range of topics with a scientific, by-the-numbers approach. Therein lies the fault.

You see, entrepreneurship is not a science. It is an art. So, too, is service and great coffee!

By all means, buy of read ESPRESSO! STARTING & RUNNING YOUR OWN SPECIALTY COFFEE BUSINESS first. The ESPRESSO BARTENDERS GUIDE TO ESPRESSO BARTENDING has to be the next book on your journey to making a living brewing great coffee.

Before you buy that espresso stand, though, get hold of RETAIL MANAGEMENT by Ron Hasty and learn why the location of that stand may, or may not, be in a good location for your target market! Bill Anderson.

thin coffee
This book is better than nothing but has no real depth. It lacks any real financal information or planning guidelines. In the era of the web there are almost no sites or addresses listed.This is just a walk in the park where it must have been written. If you are serious, look elsewhere.

Rather disappointing
This book was useful for a few things for the absolute beginner (which I was when I read it), such a lists of supplies, questions to ask potential suppliers, and some basic info about how espresso machines work, plus the vocabulary to go with them, but beyond that was filled with a lot of not-so-helpful filler. It focuses too much on espresso carts considering it didn't represent itself as being for that (if that's what you want to do, it'll be more helpful) and even goes so far as to be condescending at times - reminding you to be polite in challenging a demonstrator to pull a better shot of espresso if the first one is lacking. Overall not a complete waste of money, but definitely not something I'll be referring back to.

Very Basic
This book barely skims what you will need to know to open a specialty coffee establishment. If you are interested in opening a cart or kiosk or are just toying with the idea of opening an espresso establishment; then this book is a good starting point. If you are planning to open an espresso shop or drive through then I suggest that you put your money elsewhere.

good place to start
I ignored some of the negative comments on this book and was not disappointed. An espresso bible it is not but for an introduction to the nuts and bolts such as health department and lease info I found it an excellant primer. ... Read more

Book Description

Skip Williams take his years of experience in the Spa Business and writes about Successful Spa Management, presented in the form of a page turning story of fiction in this exciting and instructive novel.

Through this journey, the characters as well as the reader learn about themselves and the principles of creating and running a successful spa. ... Read more

Reviews (2)

Best in the industry
This book captures the reasons why people choose to be in Spa Services. To find a book about Spa operations that teaches us in a life story form is amazing and very educational. Even for those not in the Spa industry the story line keeps you interested and might make you want to join the Spa industry.
Mr. Williams makes it easy to understand and to follow a very easy read for those of us that have very little time.

Great story with excellent information
The author has taken very complex business strategies and woven them into a story that makes "The Reluctant Spa Director and the Mission Dream" an easy read. By doing this he has the opportunity to first outline the business problems before showing you the solution. The story line holds the readers interest and is well thought out. ... Read more

Book Description

Think you can't fit everything you need into a manageable suitcase? With a little help from The Packing Book, you can travel light without feeling deprived! Using Judith Gilford's "Bundle Method," featured on Good Morning America and the Today Show, your clothes will arrive looking terrific, and you won't be weighed down by excess baggage.The third edition of this classic book on packing includes great new products and gear to help you travel efficiently, more methods to help you pack any kind of bag, a comprehensive resource section, and checklists of what to bring for all kinds of trips.Also featured in this new edition is "The Last Minute Packer's Quicklists" section, a godsend for all those who wonder, "Why do today what you can put off until tomorrow?" ... Read more

Reviews (5)

Road Warrior learned a few tips!
I love this book! I travel every week and I always find the packing for the trip to be the worst! I absolutely dread it each week. This book helped change that!

The different checklists are great for getting organized AND making sure that you pack every thing you need for your trip.

The bundling system is so incredibly simple and easy... with no wrinkles once you arrive at your destination.

The last part of this book is chock full of good reading on how to pack those bulky items such as shoes and winter sweaters and coats.

With all the security requirements with the airlines now (and tough limits on carry-ons), I really recommend this book... and I'm a road warrior that should've figured out how to pack by now!

Don't need travel iron anymore!!
After reading this book I found I could pack more "stuff" and arrive at my destination with wrinkle free clothing! The "bundle" method is a great idea. I recently bought this same book for my daughter-in-law and a friend's daughter who was traveling abroad.

Packing Paradise
Judith Gilford's book is aimed to the ones who have no clue about of how to pack, no matter if it is related to a weekend, business trip or a dreamy vacations. She makes the worst part of any travel experience mild and clear with her hints and tips throughout the book. It is a must-read if you need to know how to pack right. End of story!

Excellent book!
I plan to try the "bundle method" on my next trip to Europe. The checklists in the book are wonderful! Also, I like the list of travel resources at the back of the book.

Suggestion to the author: Have a web page containing links and updates to the travel resources. Some stores may have added web pages by now, and others may have moved.

Concise, easy-to-read guide to packing light
Although I've been traveling and packing for years, Judith Gilford's guide gave me several new ideas for packing light. I recognized myself in the traveller who thinks he must take one of everything...as if stranded on a desert island.

There are lists for traveling with children and teens as well as sections on traveling to various terrrain and climates. Lists are provided to assist you in packing thoroughly, but wisely. A handy guide helps with the invariable stains you'll obtain while noshing, trekking and exploring.

There is a section with faq the writer has received in her packing seminars as well as tips from readers/customers such as wearing-rather than lugging-your heaviest outfit, coat or sweater and shoes. A reference chapter gives ideas on wrinkle shrugging fabrics as well as a valuable resource guide for items mentioned in the book, and companies that provide luggage, clothing and accessories.

With Gilford's bundling system, it is possible to pack for a week's travel in a carry-on bag, with minimal wrinkling and no need to check luggage. I will incorporate many ideas given here into my not-so-shabby current travel savvy-I would recommend this book to the beginning and experienced traveler for the warm and sage advice. ... Read more

Book Description

Few forces in contemporary society influence the fortunes of tourism destinations more immediately than sport.

From football fans to kayaking, Sports Tourism Destinations: issues, opportunities and analysis examines the planning, development and management of sport tourism destinations. With contributions from international experts, this book looks at the dramatic effects sports tourism has on the economy and future of tourism destinations.

Divided into four parts, the book systematically covers:
* Sports tourism destination analysis: applies principles of destination resource analysis to the study of sport tourism destinations
* Destination planning and development: illustrates the mutually beneficial links between sport, tourism and destination planning.
* Destination marketing and management: explores theoretical and applied aspects of sport tourism destination marketing and management
*Sport tourism impacts and environments: identifies and discusses critical issues of sustainable development at sport tourism destinations

Practical case studies in each chapter illustrate and highlight the links between sport tourism theory and practice.

* A unique text in this fast growing area, focussing on the effects of sporting events on the tourism destination economy
* Contributions from international experts
* Each chapter focuses on practical real life examples and case studies to clearly illustrate the links between theory and practice. ... Read more