Book Description

The most successful higher education text of all time keeps getting better. The authors adapt their proven approach to accounting's evolving role in business and use the preparation of financial statements as the framework for understanding what accounting is all about. Accounting provides a solid foundation of accounting concepts with unique features to show how users can use accounting to understand business. ... Read more

Reviews (8)

its a good book
i liked the book very much, it has alot of informations
accounting students can get alot of knowledge from this book.
it helped me in my studies.

SLOW DELIVERY
Amazon says will ship in 24hrs. What a joke!! I ordered it 3 weeks ago, and I still don't have it!

Basic and to the point
This textbook makes accounting look easy compared to other accounting textbooks I have examined. It covers the basics of accounting and goes right to the point. It has many problems at the end of each chapter that's great for practice and review. It also provides a website you could go to for a quick review and practice quiz.

EXCITED FIRST TIME BUYER
RECEIVED SHIPMENT IN TIME FOR CLASS. EXPIDIENT DELIVERY. DEFINITELY WILL BUY AGAIN. BOOK IN GREAT CONDITION. HIGHLY RECOMMEND TO OTHERS. FAST AND EFFICIENT SERVICE

Good, but need answers to questions
Pretty good text. Includes interesting real-world applications and easy-to-understand chapter layouts. The one gripe I have is that answers hould be provided to the questions at the end of each chapter (or should be available for purchase in a separate textbook). I have taken two accounting classes in which this book was used and in both classes the teacher had to xerox the answers out of his answer book for the entire class. I learned so much more this way. Rather than trying to figure them out on my own, I could see what the answer was and then figure out WHY. ... Read more

Book Description

The undisputed #1 market leading book continues to be an innovative look at the most current changes and happenings in the auditing profession! Up-to-date discussions include Sarbanes Oxley, fraud, and recent corporate scandals. Specific coverage features the bankruptcy of Andersen, LLP; the shifting of auditing standards-setting to the Public Company Accounting Oversight Board (PCAOB); consulting spin-offs; and greaterfocus on internal controls. For individuals interested in the auditing, accounting, and consulting fields. ... Read more

Book Description

The most practical, authoritative guide to GAAP

Amidst a national parade of corporate scandals, accounting professionals require a timely, rock-solid resource in order to instill clients and investors with the confidence they have come to expect.Wiley GAAP 2005 delivers the most recent developments and analysis of all generally accepted accounting principles (GAAP), restating the original, highly technical pronouncements in easy-to-understand terms and providing battle-tested implementation guidance. Unlike other guides, Wiley GAAP offers complete coverage of Levels A, B, and C GAAP in a single volume, including EITF issues that have not yet been reduced to consensus, as well as EITF Appendix D discussion matters. Wiley GAAP 2005 contains a host of completely updated features, such as:

• A streamlined format that helps readers find what they need to know quickly
• Expanded and complete, real-world implementation guidance and coverage on the latest FASB standards and interpretations, including variable interest entities (FIN 46 (R)) and instruments with characteristics of both equity and debt (SFAS 150)
• Updated comparison of U.S. GAAP and International Accounting Standards (IFRS)
• Detailed coverage of important, proposed standards on exchanges of productive assets, purchase method accounting for aquisitions, and accounting for combinations of not-for-profit and mutual enterprises
• Revised disclosures of pension cost-related matters
• Expanded discussion ofFASB Concepts Statement No. 7
• Detailed coverage of the AcSEC Statement of Position (SOP) 03-3 on accounting for loans and debt securities acquired in transfers
• Coverage of all EITFs discussed through mid-2004
• An authoritative financial statement disclosure checklist

Featuring numerous real-world examples, illustrations, and helpful practice hints that are extremely user-friendly, Wiley GAAP 2005 is designed with the needs of the reader in mind. Covering the entire GAAP hierarchy, Wiley GAAP addresses all effective pronouncements, including:

• FASB Interpretations
• FASB Technical Bulletins
• FASB Statements of Financial Accounting Concepts
• FASB Statements of Financial Accounting Standards (SFASs)
• Consensus Opinions of the Emerging IssuesTask Force of the FASB
• AICPA Statements of Position
• Accounting Research Bulletins
• Accounting Principles Board Opinions
• AICPA Audit and Accounting Guides

As clients demand accounting procedures they can trust, so accountants require up-to-date reference materials they know they can depend on. More than any other resource, Wiley GAAP 2005 provides the indispensable tools for the accounting professional. ... Read more

Reviews (1)

Amazon - help your users!
My rating has nothing to do with this book, but about trying to figure out why this edition (Nov 2003) was so much more expensive than the earlier edition (Oct 2003). I had to use the ISBN and research other websites and believe I figured it out - the Nov edition (ISBN 0471472409) includes a CD ROM, but the October edition (ISBN 0471453927) is only the book. Without the table of contents or more descriptive editorial review, it took me way too long to figure this out! I hope this review helps others. ... Read more

Book Description

This market-leading text takes a pragmatic approach emphasizing the strategic role of human resources. Comprehensive, research-based coverage includes all major topics identified on the Human Resource Certification Institutes Content Outline. Coverage includes a global chapter, expanded coverage of diversity, new material on performance management, and current hot topics such as self-directed work teams, shamrock organization, broadbanding, competency-based pay systems, job security, violence in the workplace, and how organizational commitment affects production, quality, and service. ... Read more

Reviews (14)

Excellent book for learning Human Resource Management
This is an excellent book if your are interested in learning all about Human Resource Management. It's very easy to read and follow. It's well-organized and well-written, chapter after chapter. The main points are clearly emphasized, with key definitions on each page. There are several things I liked specifically about this book. First, there was an incredible amount of real life examples throughout the book. Specifically, I appreciated the "HR Transition" section at the beginning of each chapter. The sections helped me understand the material effectively by giving specific business world examples on the topic of dicussion. Second, I appreciated the abundance of the figures, diagrams, charts, and images throughout the book. Often books are well-written, but lack in figures and images. This book, however, succeeds easily in providing adequate amount of visuals. Such figures and images make learning the concepts of the book so much easier. Finally, I appreciated the "Chapter Summary" section. It recapped the main points of the chapter, and helped me understand what information was most important in the chapter. There really isn't a whole lot that I disliked about the book. At times, I felt that some less important points were over-emphasized, and that some of the diagrams were confusing. With any respect, this is an excellent book for anyone interested in Human Resource Management.

Great book for an intro to Human Resource Management
Human Resource Management was a well-written book that was easy to read. It is a great book for someone wishing to learn more about the functions of Human Resources professionals. After reading this book, I have confirmed my major in Human Resources. There are three aspects of this book that I particularily liked, apart from it being easy to read. Frist, it is clear to the reader what is expected to be learned because the objectives are stated at the beginning of each chapter. Second, the book relates the concepts to real-life situations in the HR perspective sections. This makes it easier to grasp "textbook" definitions. Third, the authors make good use of figures and graphs to further reiterate the concepts. This is especially helpful for visual learners, like myself. In all, I would recommend this book to anyone wishing to learn more about Human Resource Management.

Where's the Beef???
I use this text in a college course I teach and I would give it less than a C. The authors attempt to cover a wide range of material, but they fail to correctly present critical material even when informed of their mistakes. The book does contain links to useful web sites and is current on many of its topics. However, on the subject of diversity and EEO - they need to stick to the facts and not what will sell books. Too many errors for a text this costly.

One of the most useful textbooks ....
I used this textbook for my MBA Human Resource Management course in the spring of 2001. I found the textbook quite up to date with great case studies and end of chapter exercises. They were quite relavent to current issues and the ongoing AOL-Time Warner case was an used throughout the book.

Objective Learning
I believed the text book to be a great tool in the education of Human Resource Management. The book was very objective in teaching the aspects and procedures of Human Resource Management. The text would give both sides to the story. In almost all areas, the book gave disadvantages and advantages to using the policies presented. The text also did a good job of relating the material with current events. The text provided stories and inserts that related to issues with current companies. Therefore the reader is allowed to see how the material is actually applied in the real world. ... Read more

Book Description

"This is the best of the how-to-invest-in-real-estate books currently available."
–Robert Bruss, syndicated columnist and real estate author

THE BESTSELLING GUIDE TO REAL ESTATE INVESTING

Now in its fourth edition, Investing in Real Estate is the straightforward guide that helps you start growing your fortune by investing in houses and small apartment buildings. Successful real estate investors Andrew McLean and Gary Eldred show you how you can outperform the stock market by investing in residential real estate–the surest and safest way to build assets.

This new edition offers an expanded discussion of the best methods and techniques for fixing and flipping properties and creating value. You’ ll also find all the information you need to start investing now, as well as up-to-date tips on maintaining cash flow, negotiating deals, spotting market trends, and using the Internet as a research tool to find and buy properties. Let McLean and Eldred show you how to:

• Buy with little or no money down
• Minimize taxes while building your wealth
• Choose neighborhoods and properties that will beat the market with faster rates of appreciation
• Grow value in your properties by investing in improvements
• Pick the best way to finance your purchases

Whether you need money for your child’s college tuition, a more comfortable retirement, or just a higher standard of living, Investing in Real Estate, Fourth Edition is the only guide you need to start building wealth now. ... Read more

Reviews (76)

Helpful For Everyone
You're not just buying a book to read here. The amount of information in "Investing In Real Estate" makes it an investment. These are the facts. The way things are. There has been spiked interest in RE recently because of the recent low interest rates which has caused an upsurge home-buying in many parts of the country. With all of the real estate courses, seminars, tapes and books being marketed, how rare is it today to hear the facts and not just the hyperbole? This is the most comprehensive and detailed, to-the-point real estate book available.

If you're a normal home owner and want to increase your home's value with some shrewd fixing-up before you sell it, you can get tons of pointers here. Want to find the best bargain with your first purchase or your new home? Manage your property(ies)?
What criteria do you use to find the best property? How do you check to make sure? Creative financing is also covered.

This is not just for those investing in apartments or a duplex but everyone. Want to rent-out your house? You will learn the basic laws and procedures, and how to write up the most appropriate lease and how to cross your "T's" and dot your "I's." Almost all of us know people who've rented their homes out and had "bad tenants." You'll learn how to screen properly here to avoid them, and how you can use the (local) law.

There are many simple and proven math models on how to calculate the return you'll get from buying a detached house, condo, duplex, tri, fourplex, or multi-unit apartment complex. The Gross Rent Muliplyer (GRM), Income Capitalization "Caps," Net Operating Income (NOI), Return on Investment (ROI), and Before Tax Cash Flow (BTCF) etc. Add these simple equations and formulas to the fact that you likely live in the community (familiar with) you'll be buying/investing in, and you'll have the best chance to earn some positive Cash Flow, and choose the best option available. Ways to evaluate neighborhoods and areas that are up-and-coming, paying less taxes, and using depreciation and deductions properly are also covered. Very important for homebuyers and owners yes, but this is the most comprehensive book written for people who are looking to purchase property to plan ahead.

Good solid book
Among all of the books on real estate investing, this one gives you the best solid introduction. Once you decide the exact strategy you wish to pursue, you will want more specialized detail (like on renovations). I also liked the authors' approach in that they tell you how to really analyze your local market to develop ideas that will likely yield the best profits. I detest books that lay out step by step the author's suppossed "secrets to success"--when in fact that strategy might not work in a different place or time. ( One book I read told me to only buy 3-BR, 2-BTH, brick houses. We don't even have brick houses here!)

Outstanding coverage
Six rental houses, one quad, and one mobile home. I'm still accumulating and I'm still absorbing as much knowledge as I can. In that respect, I heartily recommend this book. Good details, excellent examples on creating value, sound explanation of calculating returns without burying me in a algebraic fog. The chapter on leases opened my mind to many points I hadn't even thought of. Overall thorough and practical approach.

Not Bad, a little too basic and too much cheerleading.
This book was one of the first "bestseller" types of books I have read on real estate investing, and I was fairly disappointed. This book would make a good first book for an aspiring real estate investor to hear about some of the more unconventional means of getting into real estate investing, but over all the book was short on details and potential pitfalls and very big on a "You can do it!" tone that made me wonder if the author was trying to sell me an ego boost as opposed to a fair, balanced, and sober look at investing in real estate. If you already understand the fundamentals of real estate investing and are familiar with foreclosures and other more aggressive sources of finding potential properties, you should pass on this book. If you know nothing, and are just looking for an idea of what this field is all about, I would cautiously recommend this book with the caveat that its not easy, there are some restless nights sometimes, and anything that sounds too good to be true, is.

Deals with important issues and provides insight
I have been investing in real estate for 10 years and read as much as I can on markets and strategies. This book is refreshing. I gained new insights and am eager to get out there and find some new properties. ... Read more

Book Description

This widely respected financial accounting text captures the predominant market share among graduate, MBA, and better undergraduate programs. It focuses on presenting, with great clarity, both the basic concepts underlying financial statements and the terminology and methods that allow students to interpret, analyze, and evaluate actual corporate financial statements. ... Read more

Reviews (4)

Don't waste your money
If I could burn this book, I would. It is that bad. For an "Introduction" book used in an intro MBA class where most accounting types have already tested out of the class it is overly complex and confusing to the layman. Wordy beyond belief. The only redeeming feature is its ability to put you to sleep. Keep it on the bed stand.

Overly complex
This was the first accounting book I've ever read when I took my very first accoutning class at my graduate business school. For those who are new to accounting, this is not at all a good introduction. The authors simply inundate the reader with a plethora of information which is way too wordy and unnecessary at the beginning level. The authors seem more concerned about leaving nothing out in their writing as opposed to teaching the readers about the basics of the balance sheet, income statement, cash flows, inventory valuations, etc. It almost gets to the point in which I suspect the authors are simply showing off what they know as opposed to genuinely understanding that a reader like me has no previous accounting background. The chapter contents are not too logically organized and the explanation of concepts are excessive and unnecessarily complex. The authors seems to forget that when it comes to teaching accounting to someone who has never took accounting before, they should keep the concepts as basic as possible before going onto more in-detail discussions. The authors does the exact opposite and explains the accounting concepts from the intermediate point of view first, leaving the reader to come up with his own interpretation of what the basics should be. This is a complete waste of time for the reader, for all students would prefer that the authors get right to the point, directly and clearly, about how to construct a balance sheet, income statement, etc. The good thing about this book are the highlighted study problems presented in each chapter. The questions are useful and stimulate good application thinking, and the answers provided are an adequate explanation of how the questions should be answered. Unfortunately, the authors don't include enough of these study problems. If they had expanded upon these study problems and made them more comprehensive to the relevant chapter material, this book would have been a much more stronger teaching tool. Instead, we have an unnecessarily complex and not too organized textbook which is not really adequate for the beginning accounting student. Most of my fellow classmates did not enjoy reading this book and felt that it is an unsatisfactory way to be introduced to the world of accounting.

The worst accounting book
This book is the worst accounting text book I have ever seen. It is poorly organized and full of distracting explanations which turn easy and clear points into long and complex stories.
Definately supplier-oriented product by MBA professors.

Best Buy!!
The book clearly explains the concepts and methods of financial accounting required for the MBA course.
The langauage used is clear and unambigous.
In short a must buy for any MBA student!! ... Read more

Book Description

Now in its Third Edition, Financial Accounting by Kimmel, Weygandt, and Kieso has been tested and approved in the classroom. This best-selling text has helped students hit the road with a practical set of tools, and the confidence they need to use those tools effectively in making business decisions.

Financial Accounting provides students with an understanding of those concepts that are fundamental to the use of accounting. Starting with a "macro" view of accounting information, the authors present real financial statements and establish how a financial statement communicates the financing, investing, and operating activities of a business to users of accounting information. They motivate students by grounding the discussion in the real world, showing them the relevance of the topics covered to their future career.

Student Workbook:  This valuable study guide, written to use side-by-side with the Financial Accounting textbook provides the guidance and assurance you need to exceeed in the course.  Included a re study objectives, demonstration problems, true/false and multiple-choice questions, solutions, to exercises, chapter outlines, and blank working papers. ... Read more

Reviews (5)

This Book is Terrible!
This book is terrible! It gives different definitions for the same term several times in the first few chapters. Why doesn't it just give one coherent, comprehensive definition for each word?!! The concepts are broken up and presented helter-skelter, so reading this book is like working a tedious jigsaw puzzle. Then it includes lots of problems at the end of each chapter, but there is no answer key, and the Solutions Manual is only available to teachers. Do they think that my professor is too lazy or too stupid to make up his own tests? (Hint to oblivious writers/editors: a textbook is useless if students cannot practice working problems and check the answers on their own. This is not third grade, and my professor is not a babysitter!) I bought the workbook (which contains practice tests) separately, but I still don't have the answers to the problems at the end of the chapters. I will speak to the department heads at my college and beg them to switch publishers next semester.

Great Book for Beginners
I used this book for my very first Accounting course and it was great. The author uses up to date info and really caters to a first year student such as myself. I can only hope that all of my Accounting books will be like this one.

Clear & Concise
This book is required of my Financial Accounting course and it is a great choice. The book displays many colorful illustrations and is pretty clear in the messages that it attempts to explain. This book will definitely help you to get an A in your class...or at least pass! The only flaw that I see is that it does not give many answers to the exercises and problems in the chapters. Otherwise, it is pretty good.

Good ACC Book for First-Time Accountants
This book is EXCELLENT for students and others to learn the fundamentals of accounting for the first time. The authors have made the chapters are easy and it comes with A LOT of review exercises to sharpen your skills!

Students really like this book.
Accounting can be a dry subject, but this book is actually interesting to read. There are lots of companies used as examples, and the authors really try to show you how accounting is used to make decisions. There is a Decision Toolkit that talks about what tools to use to make certain decisions. There are lots of photographs, helpful illustrations and great use of color. ... Read more

Reviews (5)

DO NOT BUY THIS!
Studying economy at a Swedish university i was forced to buy this book for the course in management accounting. This is the worst buy i have ever done. First of all i read the three first chapters and couldn't let myself be tortured any longer so i dropped the course. It is ultimately the most boring peace of litterature i have ever seen and it's filled with useless junk. There's one row of valuable information on every two pages. I can't believe these 110-year old senile authors are allowed to write books at all. I am now studying for the same course by reviewing old exams, and boy is that easy compared to reading that brick.

I am 100% Satisfied my Seller's service
The book was delivered on time. Every thing the seller promised was fulfilled.

Very decent book
I read and reread, this is very good in presenting concepts and illustrating through examples. Very interesting exercises. I am keeping this book for future reference. It could use some reorgnization of chapters. Seem like authors were not sure what concepts to present in what chapter as all of them were overlayed, perhaps justified in attempting to present the concept in understandble way

Start as a novice, end as an 'expert'
'The difference between profit and loss is the difference between costs and turnover' was a saying of my professor. But this book shows that there are lots of different calculations of those profits and loss. This book learns the reader step by step new ways to calculate the turnover and the costs, budgets, planning and presenting of the figures everyone is waiting for. Thanks to the exercises the basic calculations can be practiced and the cases present a first brief introduction what is going on in the real world, focusing on a special topic, but without removing the students freedom.

incredibly useful
As a (Dutch) consultant in the Russian Federation, I always suggest the Russian management teams I meet to use this book for the clearest introduction to cost accounting techniques. ... Read more

Book Description

Writing for the web.Web word wizardry.Web writing that works.What does that mean?Your online copy must persuade - it’s integral to getting your visitors or readers to register, subscribe, qualify as leads, and yes, even buy from you.It’s writing that must earn its keep.And to effectively manage the quality of your online writing, you need to understand what works, why it works and how to make it work better for you. Whether you are the marketer responsible for the bottom line or the writer creating the copy,Persuasive Online Copywriting provides the tools you need to get results. ... Read more

Reviews (11)

Draw in your customers
Are you like me in buying every self-help or non-fiction book to bring in more business? One problem. When do we have the time to read them? This book simply won't let that happen with its short chapters, personable style, and valuable information on how to keep visitors clicking until they make the buy.

This book is the how. How to take all the theories and whys discussed by other authors and make it happen. I have trouble with theories because they don't help me visualize the application of such theories. This book stays away from whys and shows you how.

When I started reading the book, several big projects got thrown my way leading to late night reading being replaced by late night working. Every now and then, I took a break and breezed through this book reading many pages in a brief time while gaining new knowledge and a refresher in creative writing as it applies to online copy.

Non-fiction is my thing when it comes to writing. Over time, I have forgotten creative techniques for adding spice to copy. The authors jolted memories of high school English classes where we learned about the different poetic styles (iambic pentameter, alliteration, meter, etc) and to avoid using passive verbs. Not only that, but also they cover how to write for different personalities.

Already getting high traffic to your site? That means you know how to draw attention and interest. But, how are you doing in building desire so that they take action? Hmm... could that be the challenge? The authors drive toward long-term results by engaging your visitors and leading the way for them to get what they need and be satisfied with it.

I'm familiar with a few techniques discussed in the book, but many may not be. It depends on what you do with regard to the Web site. I understand making a Web site usable and getting visitors to the site. My Web site's weakness is converting visitors into customers. Marketing pros may succeed with creating a desire, but have trouble with visitors taking action. The authors cover all the areas needed to persuade via the Internet from "notice me!" to "be happy with me!"

Are you thinking, "More technology! We need more technology to make this work?" We've taken technology for granted, but all it can do is what human programmers program it to do. Technology doesn't know human nature. It doesn't know how to feel or need something. People do and can convey what they know with words. Words make the sale. Technology ensures the words get their say (by quickly loading the Web page and functioning the way it should) and to push the sale through the back-end process (taking the order, managing inventory, etc.). This is where conversion principles apply. The authors share simple processes for improving conversion rates.

A splash page is the "introduction" page to a Web site. It's flashy, colorful, and cool. But it's a waste of time. It gets in the way of the core material. Customers don't care how good your designers are, they care about what you can give them and that comes through words and good online copy. It's time for the online world to get what print mastered many years ago. The authors' witty writing style makes the book enjoyable to read without sacrificing wisdom. They practice what they preach and it's no wonder that GrokDotCom.com, the site behind Future Now, Inc. is a success.

Time has come to let go of what's in it for the company and think of what's in it for the customer. In time, you shall reap the rewards at the bank.

If You Read only one book on the Internet, make it this one.
Internet Marketing is here to stay and it's getting better every day. And the authors of this book are a big part of the reason why.

1998-2000: Money fell like rain from heaven and the streets were flooded with stories of teenage millionaires. These halcyon days were fueled by a mentality that "if you build it, they will come." Investors drunkenly bought into the Internet's promise of a "new economy" and billions of dollars were pumped into spec-tech and dotcoms, never to be seen again. But when the investors saw that the 'net's realities didn't quite match up to the glowing promises, investment capital dried up faster than alcohol on a summer sidewalk.

There were fundamental problems with Internet marketing that could not be overcome with mere advances in technology. What Internet marketing needed was someone who truly understood the fundamentals of human persuasion and could apply them to the Internet."

Today it is my extraordinary pleasure to announce that those people have been found.

Jeff and Bryan Eisenberg were talking 'conversion' back when 'eyeballs' were the thing and conversion wasn't even in the lexicon. Their work was greatly accelerated when they added Lisa Davis to the team.

Bryan, Jeffrey and Lisa graduated with honors from Wizard Academy and have since gone on to accomplish a number of internet marketing miracles. Consequently, they were chosen to become adjunct faculty at Wizard Academy, where they now teach a curriculum that has punched Internet ROI through the ceiling for every company that has sent a delegate. This book, for a [low price], contains an extremely important portion of what they teach.

Prepare to be amazed.

Roy H. Williams
NY Times bestselling author of
Secret Formulas of The Wizard of Ads

No Background In Copywriting? Find Another Book.
I bought this book to try and gain more of an understanding on copywriting for the net. My honest opinion is that unless you have a background in professional writing or copywriting, this book won't be much of a help. The book makes references to things like Fraking, Poetic Meter, etc and then gives you a very short paragraph description on what they mean that doesn't give you an understanding of the term, but rather a definition. I was for lack of a better term, lost by the time I was 60 pages in.

Maybe if you do have a background in copywriting, this book will be quite useful in helping you understand how to adapt regular copywriting to the web. But, if not, you won't get much of an "education" but rather a "how to adapt" approach that isn't very useful to someone who hasn't had a some form of formal education on the topic. I did give this book two stars because there was a "nugget" here or there that anyone could have gleaned, but overall I was disappointed by the book.

The GROK knows all
This was my third of three copywriting books I read. While actually being the smallest, this book probably had the most content. The beautiful thing is that each topic is in its own small 2-3 page chapter which is very convincing, logical, and easily accesable for further usage.

One of the better internet books on the market.

Will Open (and Blow) Your Mind - A Must Read
This gem of a book offers the most comprehensive (and immediately useable) information on "how to make your website profitable" in the fewest amount of pages that I have yet seen.

As a bonus, it is priced a fraction of most of the available information on this subject. I've paid hundreds of dollars for information that was not nearly as useable as this. (OK I admit I'm a marketing information junkie)

I have purchased dozens of products (printed and ebooks) within the last year alone on this subject. Most of the others talk about search engine tricks, pop-ups, hard sell copy, and basically manipulating your site visitor into doing what you want.

Manipulation may work a little in the short run, but is self defeating in the long run.

This book is much smarter than that. It is in a whole different league.

This book teaches what is really important to long term profits. That is, engaging your visitors and making sure your site is offering them exactly what THEY want.

It shows you how to write extremely effective copy. It also tells you how to discover exactly what your customers are asking you to provide them by watching your stats and web logs.

The basic premise of this book is that without a high conversion ratio, there is no point in buying more traffic. It is much more cost effective to use the techniques contained in this book to increase your conversions than to chase traffic. That comes later. They make a valid point that most folks are doing this backwards.

This book is about way more than just copywriting, by the way. It does an excellent job of enlightening you to many useability factors that may be hurting your sales.

I can't imagine anyone who manages a website and uses even a small percentage of the wisdom contained within not getting a hundred times their investment back.

In conclusion, just buy it and read it. You can not go wrong with this book. ... Read more

Book Description

Single most authoritative guide from the inventor of the technique.
* Presents unique modeling techniques for e-commerce, and shows strategies for optimizing performance.
* Companion Web site provides updates on dimensional modeling techniques, links related to sites, and source code where appropriate. ... Read more

Reviews (12)

Practical Wisdom
There are a lot of data warehousing books out there that try to answer the question: 'Why'? Why data warehouses are needed to help businesses make better decisions - why the OLTP systems that run the business can't do this - and sometimes even why businesses ought to invest in data warehouses. These books were terrifically useful to us years ago, when we needed help (and scholarly footnotes) in our data warehouse project proposals.

This book is not one of those - it is all about: 'How'.

How to actually design and build a repository that will deliver real value to real people. In this reviewer's opinion, Ralph Kimball's many contributions related to the 'how' of data warehousing stand alone.

An engineer trying to just-start data warehouse expertise would have to read Ralph's Data Warehouse Toolkit first edition, his Data Webhouse Toolkit... a bunch of Intelligence Enterprise magazine articles... AND lurk on the Data Warehousing List Server...for a few years (all terrific resources - by the way) - in order to stockpile the knowledge that is crisply presented here.

No shortcuts that I can spot: all of the toughest dimensional design issues that I've tripped on - and can remember surfacing on in discussion groups over the past few years - are addressed in this significantly updated text. Not all of the solutions are 'pretty' - but it is clear that they thoughtfully address the problem. This rings true to my God-given 'bs' detector.

The authors have been listening to and addressing the data warehouse community's 'pain' through periodicals and posts - but this book pulls these point solutions together very nicely. I learned a surprising number of really useful new techniques, and was genuinely enlightened by the 'Present Imperatives and Future Outlook' section.

As in the first edition, there is minimal philosophical lecturing, and zero religion - perhaps the only reason to hesitate in describing it as the 'bible' of dimensional data warehousing. Authors of 'bibles' sometimes appear to be handcuffed by their need to be perceived as infallible - such is not the case here. Instead, we get generous helpings of real-world case studies - aptly used to illustrate a progressively more advanced series of design concepts.

This style absolutely works for me. And I suspect that engineering mindsets typical of the folks that build these things will surely agree.

In short, the Data Warehouse Toolkit Second Edition will significantly lighten the load of books that I carry between data warehouse engagements...

As essential as the first edition
I was undecided if I should buy this book after having read the first edition, but I'm happy I did.
The second edition updates many of the concepts contained in the first and includes some new chapters on hot topics like CRM and Telecommunications (which is the most important sector for dw at least here in Italy where I live).
I think that Kimball books are everything that's needed to design good, robust and flexible data warehouses, and this book maintains his high quality standards.

If you dont have it you ain't a Datawarehouse developer
The mandatory bible for any datawarehouse developer. Complete with examples and case studies, it will satisfy beginners as well as experienced professionals. I began with this.. and havent finished using it yet!

The best
This book simply is the best data warehouse book in the market, and an absolute must-read if you are in Data Warehouse field. The best part about this book is that it's not hogged down with technical non-sense, and it's quite easy to read and understand. Highly recommended.

An Indispensible Book
After six years of creating data warehouse applications, making a plethora of mistakes and learning stuff the hard way, I wish I had had this book at the start! Every other page offers a solution to some problem or other that I have had. In the project I am just starting I am facing new challenges and am finding help with them as well. The best part is how solutions I used in the past which were appropriate for those problems are contrasted with solutions for problems like the ones I am facing now. Almost as bad as solving a problem the wrong way (or overlooking it entirely) is reusing an old solution that does not fit the new problem. This book clearly spells out when each solution is appropriate. I can not speak too highly about how useful this book will be for you! ... Read more

Book Description

“Intuit-approved and loaded with secrets, Quicken Press books provide you with recipes for financial success.”--Scott Cook, Co-founder, Intuit, Inc.

The only official guide to QuickBooks 2004, this information-packed resource teaches users of all levels how to manage their finances for business or home. ... Read more

Reviews (3)

Reference Book Only - Don't buy to learn to use Quickbooks!
I bought this book to learn how to use QuickBooks properly after my accountant noticed a few major issues with how I tracked things in my company file. I found this book worthless for a beginner trying to learn how to use the product. Also, it doesn't seem to provide significantly more detail than QuickBooks online help. The only thing I've used it for so far is learning a good account naming scheme...

This book has everything you need
This book not only has clear explanations about how to perform every bookkeeping chore in Quickbooks, it also explains what's going on in the background so you can understand how your profit and loss numbers accumulated. Beyond that, this book has important and useful information about workarounds for all the Quickbooks functions that are annoying if you or your accountant don't want to do things the "Quickbooks way". The explanations and tips about setting up sales tax, overcoming bank reconciliation problems, tracking inventory, and managing customers are beautifully written and easy to understand. My accountant said he learned from it and took what he learned to his other Quickbooks customers. This book lets you get the most out of QuickBooks, and shows you how to run your business properly.

A Perfect Resource
This book has the most accurate information on all the Quickbooks features, and the explanations are so easy to follow that it's like having a private tutor. No matter what you need to do, this book has instructions, even if you don't want to do things the way Quickbooks normally works. These workarounds, along with all the "insider" information and tips, make this book an incredibly useful, wonderful, guide to getting everything you need out of Quickbooks. ... Read more

Reviews (5)

Great Book
As a former student of Dr. Bitner, her course and this book made up the foundation that the Services Marketing and Management MBA program at Arizona State Uni. built from. It's an extensive review of how customers are the most important part to a service oriented business, and to neglect them at any touch point is a service failure.
This book will outline the process by which any company, be it real or virtual, can develop world class service.
This book and the SMM program at Arizona State University are highly recommended.

Great!
The book is very clear in the format and structure. It talks about the solutions of the problems arising in service marketing step by step. It first describes what service is and the increasing importance of service. Then, it puts much emphasis on people, the very important marketing mix in service. It focuses on customers: how customers perceive and expect service. Next, it focuses on providers: how companies know what customers expect; how they select the right service designs and standards; how they deliver service to standards and how they match performance to promising.

It is also good to have a very detailed example (case) in the beginning of each chapter and the content will very often refer to that example, which make me easier to understand. But sometimes, I think it would be better if more different examples are used in the same chapter.

Besides, the GLOBAL FEATURE, the TECHNOLOGY SPOTLIGHT and the EXHIBIT make the book even more fruitful and let me know more about the related areas under that topic. Great!

this book may help you.
First of all, I like the structure of this book because it uses Gap Model to connect the content of the whole book. At the begining of this book, it first introduces the importance and tools of service marketing. Then it chooses Gap Model to divide this book into different parts. Under different gap problem, the book shows the ways to close the gap. I believe this structure helps to understand more easily and relate what should be done under different problems.

Secondly, many diagrams are used to describe the concept under service marketing. Service blueprint in the chapter 6 is a good example. It uses diagrams to explain how to draw, how to read and how to use the service blueprint. It is very clear and useful to explain in this way.

However, there are still some drawbacks. For example, when talking about the different kinds of strategies used under service marketing, sometimes the explanation is too simple and not in depth.

An important book for electronic marketers
Essentially everything that marketers do over the Internet, from the ASP to the online retailer, is a service. Services marketers face unique challenges. Today's electronic marketer will find useful lessons in the services marketing literature. You will find either Valarie Zeithaml or Mary Jo Bitner in the byline of almost every important piece of research on services marketing published in the 1990s. Together, they have produced a textbook that is very much worthy of their reputations.

This book is fairly comprehensive, although it does not include Bitner's most recent work on consumer response to self-service technologies. Still, as an electronic marketer reads through this book, they cannot help but find themselves asking new questions about their business and how they can make it better. The book is a relatively easy read, and it is not overly academic--the theories and frameworks presented are simply tools that lead to practical solutions to real problems. There are many examples in the text; often, the company is familiar but the business practices described here are not so well known.

I strongly recommend this book to e-marketers.

Customer as a competitor
All in our life,there are competition which must be handled. I'm sure that whoever feel about customer position's as competitor, but they were not aware it. Your book tells about it. That's good. ... Read more

Reviews (4)

Excessive examples, choppy writing, poor proofreading
The book provides useful diagnostic tools and challenging activities and case studies. However, the writing style of the author is poor and very choppy, making it difficult to follow the material. The author uses an excessive amount of real-world examples, but does little justice to covering and explaining the theory and concepts of the subject material.

I purchased a used 7th edition of this text book through Amazon.com. The pervious owner of my book (a student, I assume) noted several errors in the book. For example, in Chapter 3, "The Diverse Workforce:...", page 81, heading "INDIVIDUAL VALUES AND ATTITUDES", subheading "Values", paragraph 2, sentence 1, the published text states:

"Core values are more susceptible to change, and peripheral values are less susceptible (to change)."

However, the sentence in my text book was manually corrected by the previous owner (at the direction of an instructor at another educational institution, I assume) to read:

"Core values are less susceptible to change, and peripheral values are more susceptible (to change)."

When I first read the sentence, I could not agree with what the author had stated. So I did a search on Google.com and verified from other sources that the author had incorrectly stated this premise.

In Chapter 9, Activity 9-5 Behavior Description Questionnaire, page 319, the book provides a table for scoring a 30 statement behavior questionnaire. The activity requires one to select between an A or B statement which is characteristic of their own behavior. However, item number 6 in the scoring table shows two A answers, and item number 7 in the scoring table shows two B answers, making it impossible to obtain an accurate assessment of one's behavior pattern, unless one is able to clearly understand the subject material and correct the scoring table.

These are just a few of the errors noted in the 7th edition of this publication. It appears the author has not adequately proofread the final product.

Reads like a textbook
This book is required reading for a Masters level course, which is the only way it will ever get read. In a subject area bulging at the seams with real-life, practical hindsight, this book truely shows the difference between academia and those working stiffs who are just trying to make a living.
I will say one thing however - the teacher made the class enjoyable. I was sitting there in class one evening, enjoying the reparte between student and teacher, when I realized:
"Hey! I'm actually learning something here."

Old style type and graphics, writing doesn't flow.
It's not a book that makes you want to read it, I find myself just skimming through it. The author can barely go a page without mentioning "the dot-com global workplace", I find that very annoying. There are some interesting case studies but she doesn't give any suggested outcomes so the reader is left wondering what is the best course of action.

Wonderful
I uses this book on Master degree and is really what I'm waiting. One of the most indicated book for people that is taking Oranizational Behavior. ... Read more

Book Description

Take your real estate career to the highest level!

"Whether you are just getting started or a veteran in the business, The Millionaire Real Estate Agent is the step-by-step handbook for seeking excellence in your profession and in your life."
--Mark Victor Hansen, cocreator, #1 New York Times bestselling series Chicken Soup for the Soul

"This book presents a new paradigm for real estate and should be required reading for real estate professionals everywhere."
--Robert T. Kiyosaki, New York Times bestselling author of Rich Dad, Poor Dad

The Millionaire Real Estate Agent explains:

• Three concepts that drive production
• Economic, organizational, and lead generation models that are the foundations of any high-achiever's business
• How to "Earn a Million," "Net a Million," and "Receive a Million" in annual income

Reviews (34)

Never has there been such a manual for success!
This is a system, simple, and direct! Gary Keller has gone to the core of real estate and what it takes to succeed. This book can be used as a step-by-step guide to making any amount of money you wish! His use of real life millionaire agents is inspiring, invigorating, and fascinating. This is a must read for real estate agents and non-agents alike. A job well done goes out to the brilliant authors of this work!

IF IT IS TO BE WHY NOT ME? Or even YOU
This book has changed my way of thinking. Gary Keller and Dave Jenks do a remarkable job of mapping out the path to netting over a million dollars. I am currently reading this book for the second time and I plan on reading it ten more times. Our team has made some serious changes after reading this book and we are seeing the benefits and how easy it can be accomplished. Remember we are all in the Lead Generating Business. I wish you all the success after you follow the MILLIONAIRE REAL ESTATE AGENT Book.

Made My First Year In Real Estate a Huge Success!
I found this book on Amazon when I was just starting out in Real Estate. I read many of the how-to books because I wanted and needed to hit the ground running in my new career. This book, by far, was the most information-packed and practical guide to starting a real estate business. (By the way, another excellent book is "How to Become a Power Agent in Real Estate" by Darryl Davis).

I am an attorney and before starting my real estate career, I had my own law practice; and before that, I had my own computer consulting company-both successful ventures. I approached real estate from a businessperson's perspective and this book difinitely speaks to the serious businessperson. There are so many books and articles telling new agents where to spend their time and money that by the time the agent figures out what works and what doesn't, they have spent their entire budget and an entire year, and have not made enough money to move on. That's why 70% of new agents drop out of the field by the end of their second year.

This book helps agents, new and seasoned, stay focused on the bottom line. Moreover, it answered the most important question for me--If I need to generate $80,000 in income per year (salary, not gross commissions), what activities do I need to do and how much will it cost me?

So many of the other books and articles claimed to have the winning formula by telling you that you must knock on 50 doors per week and make 50 cold calls per week to generate business. Their theory is that it must be painful if you are to be successful.

This book, however, gives you lists of ideas and says if you do "x" number of activities from this list, you can expect to receive "x" number of transactions per year. YOU get to pick which activities you perform (if you don't like knocking on doors, pick another activity--it does not have to be painful for you to be successful).

The other books tell you that you must know a lot of people--friends and family--and that you MUST call and hound them in order to get business. This book, alternatively, says that if you do not know a lot of people (if you are new to an area) or if you don't want to call your friends and family and beg for business, you don't have to. It gives you the formulas so that you can determine how much marketing you have to do with the "people I haven't met yet" group to generate the same results as you would have with your "friends and family" group.

Using this book as a business modeling guide, I closed just under $3 million in volume in my first year; and just over $7 million my second year. I already broke through the $6 million volume cap that many seasoned agents hit as a glass ceiling and cannot move beyond. My broker with my first real estate company (Long & Foster) was hostile to my business model because she didn't understand it and because I was taking control of my own career. She wanted me to follow her formula and she wanted me completely dependent on her for my success (even though she never provided me with leads).

Then Keller Williams came to Maryland! (Gary Keller, the author, founded Keller Williams to empower real estate agents to run their own successful businesses). I joined Keller Williams and now I am surrounded by agents and brokers who realize that the business is mine and that the broker's role is to support my success. They do not believe, like so many other companies, that the agent's role is to make the broker rich. This is obvious by the fact that they offer one of the highest commission splits in the industry, without charging a monthly "desk fee," and they share the profits with their agents! And their entire culture is based on the "Millionaire Real Estate Agent" business models.

If you are serious about approaching real estate as a business, you must read this book.

Millionaire Real Estate Agent
Great book! The ink is still wet on my license, 3 closings so far. Wanted to get focused on my business and Gary Keller gave me good insight and information that will make me a better agent. Good tips too!

The truth about how to succeed in Real Estate Sales
After 15 years of being a student of high volume real estate sales, this book brings it back to the basics in a way anyone can grab a hold of and succeed. This should be a required read for anyone thinking of entering the business, newer to the business or seasoned veterans wanted to discover how to go to the next level for themselves. The tools are spelled out in a way that makes sense, brings ethics into the conversation and proves that one can succeed utilizing these tools. ... Read more

Book Description

Heneman and Judge's book is based on a comprehensive staffing model. The model has been revised somewhat in this edition to reflect the growing importance of staffing strategy and to incorporate retention management into the staffing domain.Components of the model includestaffing models and strategy, staffing support systems (legal compliance, planning, job analysis), core staffing systems (recruitment, selection, employment), and staffing system and retention management. Up-to-date research and business practices are the trademarks of this market leading text.In-depth applications (cases and exercises) at the end of chapters provide students with skill-building and practice in key staffing activities and decision-making. ... Read more

Reviews (6)

An in-depth exploration of the Staffing function
I personally loved this book. Its content is enriched with a wealth of professional and practical theory about corporate staffing strategies and systems. The Staffing Organizations Model that shapes the structure of this text is considered a profound, intergrated, and coherent framework for the dynamic realm of staffing. The model's flow is logical, commencing from legal compliance and job analysis and concluding with employee retention management. The book helped me develop a sound conceptual map of what Staffing is, what it includes, and how its sub-systems interrelate. I recommend this book to all people who are interested or work in the Staffing field.

A Solid Human Resources Recruitment and Staffing Guide
As a human resources professional and a graduate student at Troy State University, I found this text to be very insightful in all aspects of researching, designing, planning, and implementing various internal and external staffing strategies, policies, procedures, and practices. This text is definitely an invaluable reference book that should be a part of any human resources professional's library.

Helpful guidance for the HR practitioner
This book offers solid insight into the complexities of organizational staffing. While other reviewers have commented that merit pay and job evaluation have little place in today's business world, my company uses these tools very successfully. The authors offer theoretical support for these concepts, but do not offer sufficient "real world" examples to provide guidance for those who have no prior experience in staffing. The academic approach that the book takes in dealing with these issues is to be expected from a textbook, but additional examples, possibly case studies, would be valuable for those who do not have the benefit of a course instructor.

Comprehensive examination of staffing
I use this textbook to teach an undergraduate class in Human Resources. I find that it provides a thorough discussion of the issues that organizations encounter during initial staffing and ongoing efforts.

As expected, it is oriented toward a model that best fits with a very large company. However, I find it is easy to explain the concepts in terms of how to use them with smaller organizations. The section on job analysis offers a nice approach to looking at rewards and motivation.

The sections on internal and external recruitment tend to be a bit longer than necessary and sometimes redundant. The same applies to the internal and external selection chapters. Both do contain a wealth of information.

I found the applications at the end of each chapter very useful in helping students apply what they learn. However, I wish there was more discussion of performance appraisals as selection tools. Otherwise I find the text to be versatile

Recall Time!!!
This book suggests that some "right" and "wrong" solutions to pay design exist. It proposes that how pay is designed will help an organization staff itself. All good so far. But then the book needs to produce some "how to" ways to get from where the organization is to where it is supposed to be. I guess this stuff must be acceptable for students at Ohio State but is doesn't was for an executive in a manufacturing company in Nebraska.

In our company, "merit pay" has been a disaster. It causes individual employees to go their own way and not help each other. "Job evaluation" has also been a disaster. We once had a personnel department that spent all of its time putting points on jobs and argueing about which job is more important than another. I have talked to many executives and they come to the same conclusions. So, I bought a book about pay to see what I should do.

I can't imaging someone really writes in a new book and says that merit pay and job evaluation have any place in a company at all. I am a practical business person. I probably could not get a job as a professor at Ohio State. But do I think anybody who believes what this book says could run a manufacturing company where it is tough to get production out, manage quality, keep people motivated, and satisfy customers????? ... Read more

Book Description

The Professional in Human Resources (PHR) and Senior Professional in Human Resources (SPHR) are the foremost nationally recognized certifications in the HR field, sponsored by the Human Resource Certification Institute (HRCI) and endorsed by the Society for the Human Resource Management (SHRM). The PHR exam generally covers technical and operational matters, while the SPHR exam focuses on strategic and policy issues. A new addition to Sybex's line of "Best Study Guides", PHR/SPHR: Professional in Human Resources Certification Study Guide is more complete than any other PHR or SPHR exam preparation package available. To support the primary courseware, the companion CD includes an advanced test engine with four bonus exams (two for PHR and two for SPHR), electronic flash cards, and the entire book in PDF. ... Read more

Reviews (3)

Excellent study guide
I passed the SPHR examination in June 2004, after only a month and a half of preparation (besides years and years of experience) and credit the study guide with making it possible for me to acheive that result.

Anne Bogardus' book is not intended to be nor does it pretend to be a complete reference book for the entire body of HR knowledge. It is an excellent study guide and it provides references for the student to use for additional study in each of the six functional areas, should the results of the study guide's exams (three overall assessments plus one exam for each functional area) indicate that more work is needed before taking the certification exam.

Very resourceful book
I took the SPHR exam in June 2004 and passed, with the help of this book most definitely. In order to pass the exam, I highly recommend using numerous resources, because HRCI uses different terms that may not be found in any one book/resource. I used this book as a primer, and also used the SHRM Learning System, along with HR Management by Mathis, and began studying 6 months prior to the test date. This is a valuable book, and the test questions were helpful, but don't think that this book is the one and only resource that will help you pass the exam, because it won't suffice on its own. Another helpful hint: the practice questions in this book (and the practice questions in the SHRM Learning System) are MUCH easier than most of the questions on the exam, so be prepared!

A Very Useful Resource!!!!
I was fortunate to be one of the pilot readers of this book. I found it very interesting and informative. I think that the PHR/SPHR: Professional in Human Resources Certification Study Guide is the book for which many of those preparing for the PHR/SPHR Certification Exam have been waiting! This study guide is a welcome addition to the materials already available. It is a clear and concise review of the Body of Knowledge. At first reading, it is quite apparent that Ms. Bogardus not only understands the material, but also presents it in such a manner that it is easy to comprehend the application of the terms, theories and procedures. The study guide includes cross-referencing, indicating where additional information and clarification may be found, and