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| 141. Trade Like a Hedge Fund : 20 Successful Uncorrelated Strategies & Techniques to Winning Profits (Wiley Trading) by JamesAltucher | |
![]() | list price: $59.95
our price: $37.77 (price subject to change: see help) Asin: 0471484857 Catlog: Book (2004-02-20) Publisher: John Wiley & Sons Sales Rank: 7388 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description "If you want factual advice based on real research, this is a must-read." "Altucher, a successful money manager, reveals his most profitable stock trading strategies and how to use them, despite strong protests from his partners and clients. Never look a gift horse in the mouth. Grab them ASAP!" "I cant believe that James Altucher has written this book! Hes given away dozens of ways I know to make money. I am glad Im not in the game anymore. He could ruin it." Reviews (8)
Some of the systems have painful drawdowns and need additional tweaking or a strong constitution to make them work. Some of the trading techniques were a little loose for my tastes suffering from a few flaws. Examples include too small of a sample size or the possibility that on occasion the number of trades take would exceed capital and therefore leaving a distorted return # (see technique 13 and think of LTCM or 9/11). Even with the flaws this book is a non-stop idea generator.
As Clint Eastwood said "A man has got to know his limitations!" Wyckoff's book on How I Trade and Invest in Stocks and Bonds is still a classic and will warn you to get out if you don't have a trader's instincts (and most traders lose too!]
I also disagree w/ another reviewer's comment regarding the book "enlightening one" to the way Hedge Funds operate and the ways of Wall Street. This is only one of the many stles in existence today. If your looking for system ideas, better books exist but for the beginner it's a start.
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| 142. Managing Human Resources Through Strategic Partnerships (Managing Human Resources Through Strategic Partnerships) by Susan E. Jackson, Randall S. Schuler | |
![]() | list price: $125.95
our price: $120.95 (price subject to change: see help) Asin: 0324152655 Catlog: Book (2002-04-02) Publisher: South-Western College Pub Sales Rank: 127411 US | Canada | United Kingdom | Germany | France | Japan |
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Book Description | |
| 143. The Art of M&A: A Merger Acquisition Buyout Guide by Stanley FosterReed, Stanley Foster Reed, Alexandra Reed Lajoux | |
![]() | list price: $125.00
our price: $78.75 (price subject to change: see help) Asin: 0070526605 Catlog: Book (1998-12-31) Publisher: McGraw-Hill Sales Rank: 18373 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Synopses of nearly three dozen landmark cases give real life insights into legal rulings from previous high profile mergers. Over the past decade, The Art of M&A has helped thousands of executives make sound decisions. Now, let it provide all the information you will need to buy or sell companies, whether public or private, domestic or foreign. Reviews (10)
Also, while it is a dense read, I think this would be invaluable for people just entering either Investment Banking or Private Equity to read as an introduction to the rules, regulations and procedures surrounding mergers/acquisitions.
It is NOT a theory laden textbook. Rather, it is a very useful and practical guide to the field and will help the careful reader avoid many pitfalls. There are many ways to make mistakes in buying companies and this book can open your eyes to quite of few of them. In fact, if you are the target of a buyout, this book can be of special importance and interest. I admit to being fascinated by this topic so take that into consideration when evaluating what I say about this book. But even so, mergers and acquistions are so much in the news (for good and ill) that it can only help to get more background on what is really going on and how these deals are (or at least should be) put together. The book reads MUCH shorter than its size and is fairly comprehensive on the subject - from the methods in selecting candidates for acquisition to what to do when you are a target of an acquisition to some very specialized topics. It also deals with M&A issues with both public, private, and even family firms. Honestly, I am surprised at how glad I am that I bought this book. It is terrific.
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| 144. Applied Mergers and Acquisitions (Wiley Finance) by Robert F.Bruner, Joseph R.Perella | |
![]() | list price: $95.00
our price: $59.85 (price subject to change: see help) Asin: 0471395056 Catlog: Book (2004-03-19) Publisher: Wiley Sales Rank: 60919 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description "Bob Bruners Applied Mergers and Acquisitions is a masterful and comprehensive treatment of the topic of M&A. The book is remarkably complete, discussing economic valuation, legal considerations, deal structure, ethics, accounting, post-merger integrationand more. It blends material from practice and from academia in an easy-to-read style, making it a must-read, and want-to-read, for anyone interested in this subject." "Preeminent scholar Robert Bruner has combined the best insights from theory with proven lessons from industry to produce the definitive resource on mergers and acquisitions. Bruners renowned teaching skills and keen intellect are evident throughout, rendering a must-read for finance students, investors, and corporate executives into a remarkably enjoyable read." "How many books really succeed in teaching M&A practitioners to distinguish among deals that should be avoided, deals that are promising but cant be executed by the teams involved, and deals where significant value can be achieved? We should start the count with Bruners Applied Mergers and Acquisitions. Bruner is the ultimate teacher for practitioners who want to improve performance." "Bob Bruner has achieved the impossible: covering in one book all relevant economic, financial, accounting, legal, and tax aspects of mergers and acquisitions and illustrating each concept with case studies. Impressive!" "Bob Bruners book combines the best of academic thinking and business practice on one of the most fascinating and challenging topics in all of business. The area of mergers and acquisitions stretches executives and scholars to consider the whole realm of management practicefrom strategy, to finance, to law, to negotiations, to integration planning, to human behavior." Reviews (1)
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| 145. Perfect Phrases for Performance Reviews : Hundreds of Ready-to-Use Phrases That Describe Your Employees' Performance by Douglas Max, Robert Bacal | |
![]() | list price: $9.95
our price: $8.96 (price subject to change: see help) Asin: 007140838X Catlog: Book (2002-11-11) Publisher: McGraw-Hill Sales Rank: 2532 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Hands-on help for quickly­­and persuasively­­writing company-mandated performance appraisals Writing performance appraisals is one of the most difficult and time-consuming tasks managers face. Perfect Phrases for Performance Reviews simplifies the job, providing a comprehensive collection of phrases that managers can use to describe employee performance, provide directions for improvement, and more. For example: All managers and HR professionals will value the book for its: With the wide-ranging assortment of descriptions available in this book, managers will be able to find the perfect terms to help them analyze and understand the work performance of each person they work with. Reviews (3)
My feelings are that the book has been thrown together from previous appraisals with little though to the content of the phrases. The "sentences" require regrading and stronger words added to give them more bite. Also other attributes need to be added to give the book a wider audience such as: Loyalty, Sense of Duty, Competence, Confidence but to name a few.
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| 146. Hug Your Customers : The Proven Way to Personalize Sales and Achieve Astounding Results by Jack Mitchell | |
![]() | list price: $19.95
our price: $13.96 (price subject to change: see help) Asin: 1401300340 Catlog: Book (2003-06-11) Publisher: Hyperion Sales Rank: 5707 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description He has a deceptively simple but winning relationship approach to customer service -- that a relationship is at the heart of every transaction. Jack's business philosophy is based on "hugs" -- personal touches that impress and satisfy the customer, such as: -- Remembering the name of your customer's dog Reviews (21)
I know that I was really into it by the copious notes I was how Mitchell has managed to succeed when so many As he notes, "We shower our customers with attention. He does this by showering his customers with "hugs"--personal touches The book was chock-full of other ideas that could be applied When I'm bored at home, rather than reading a book, I often men and women, and I study them like I was studying vocabulary A hug can be a thoughtful remedy for an annoyance. When the Consistency means that if you're going to do anything for the customer, through the tie racks and couldn't find it. The woman nodded at
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| 147. Balanced Scorecard Step-by-Step: Maximizing Performance and Maintaining Results by Paul R. Niven | |
![]() | list price: $45.00
our price: $29.70 (price subject to change: see help) Asin: 0471078727 Catlog: Book (2002-03-15) Publisher: Wiley Sales Rank: 13797 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description "Paul Niven, through his experience as project leader at the excellent and highly successful implementation at Nova Scotia Power, and subsequently as a Balanced Scorecard consultant, is one of the few who can talk and write knowledgeably about how to make the Scorecard happen in an organization. Balanced Scorecard Step-by-Step guides readers through the processes required for a successful Balanced Scorecard project. In addition, he shows how to become a strategy-focused organization by imbedding the Balanced Scorecard into critical organizational processes." —From the Foreword by Robert S. Kaplan "This is the Balanced Scorecard journey, told step-by-step by one who has traveled the BSC road many times. Paul Niven is not just a sideline cheerleader for the BSC; he is someone who rolls up his sleeves and has what it takes to fine-tune BSC performance promises. A must-read for anyone considering or already on the BSC journey." —Catherine Stenzel, Editor, Journal of Cost Management Reviews (9)
Given the potential benefits of such a program, one which provides a measurement system that balances the historical accuracy and integrity of financial numbers with today's drivers of economic success, I strongly recommend that Kaplan and Norton's books also be consulted. The total cost seems a small price to pay for the substantial value that will be derived. Here is how Niven organizes his material : Part One: Introduction to Performance Measurement and the Balanced Scorecard Its purpose is to "familiarize [the reader] with the field of performance measurement and provide a solid grounding of Scorecard background and principles." Part Two: Step-by-Step Development of the Balanced Scorecard Next, Niven provides his reader with "a detailed review and description of the elements necessary to construct this new and powerful management tool." Part Three: Embedding the Balanced Scorecard in the Organization's Management System Then Niven shifts his (and his reader's) attention to implementing -- literally step-by-step -- a cohesive, comprehensive, and cost-effective system based on the aforementioned principles (Part One) and elements (Part Two). This marks the "Scorecard's transition from a measurement system to a strategic management tool." Niven explains in Chapter 8 how to align every employee's actions with the organization's overall goals. Part Four: Sustaining Balanced Scorecard Success Niven carefully examines the importance of frequent reports on results (to date) which both broaden and (more importantly) deepen support of the Scorecard within the organization. To repeat, the Scorecard is an effective management tool as well as a source of measurement information. Part Five: Balanced Scorecard in the Public and Not-for-Profit Sectors and Concluding Thoughts on Scorecard Success The "many advantages conferred by a the Balanced Scorecard" were recognized and appreciated almost immediately by public-sector and not-for-profit organizations. This "rising trend" serves as Niven's focal point in Chapter 13 and then, in the final chapter, he shares some concluding thoughts. These specifics are provided so that those who read this review will have a clearer understanding of the scope of what Niven offers. No brief commentary such as this, however, can adequately suggest the depth of his probing analysis. He wrote the book for decision-makers in organizations which are now deciding whether or not to commit to a Balanced Scorecard program. Also for decision-makers in other organizations within which such a program is now underway. Niven concludes his Preface with Euripides' especially relevant comments on the importance of balance, first expressed almost 2,500 years ago: "The best and safest thing is to keep a balance in your life, acknowledge the great powers around us and in us. If you can do that, you are really a wise man." I wholly agree with Niven that "the same applies to organizations."
It is a simple written, useful book, you wont stop reading until its finished.
While Robert Kaplan did write the introduction, he and Norton must be very dissappointed that they didn't write this book -- I'm certainly sorry that I didn't write it. Author Paul R. Niven provides all the tools, methodologies and steps necessary to create and execute your own balanced scorecard. He's held nothing back. It's all here. Whether you lead a local non-profit or are the CEO of a Fortune Global 500 corporation (like my clients), Niven has provided detailed step-by-step instructions for both of the key phases of the balanced scorecard project: I. Planning Stage: Step Five: Formulate your project plan. II. Development Stage: This book is fantastic. In fact, I'm thinking about placing a bulk order for the book to give to all my clients. On second thought, why give away all the "secrets?" Seriously, this is one of the best business and management books I've read this year. Overall grade: AAA+++/Highly Recommended. ... Read more | |
| 148. Inventory Accuracy: People, Processes, & Technology by David J. Piasecki | |
![]() | list price: $49.95
our price: $49.95 (price subject to change: see help) Asin: 0972763104 Catlog: Book (2003-03) Publisher: Inventory Operations Consultant Sales Rank: 26400 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Inventory Accuracy: People, Processes, & Technology covers all of these topics and more in a comprehensive treatment of the subject of inventory accuracy in distribution, fulfillment, and manufacturing environments. In addition to documenting the standard tools and techniques used to achieve accuracy, the author provides insights as to why many of the standard solutions dont provide the best results and offers alternative methods. The focus on practical solutions that take into account the sometimes-conflicting priorities that affect accuracy, results in an approach that not only looks good on paper, but more importantly, works in the real world. Reviews (2)
A good read and an invaluable tool...
The practical information continues even into warehouse personnel issues - such as shrinkage and the wide variety of people personalities that are involved in shrinkage. Many effective and practical tips are provided for the technical AND non-technical operations professional. If you are a warehouse manager or supervisor - then you should get a copy of this book. ... Read more | |
| 149. Nonprofit Kit for Dummies (With CD-ROM) by Stan Hutton, Frances Phillips | |
![]() | list price: $29.99
our price: $19.79 (price subject to change: see help) Asin: 076455347X Catlog: Book (2001-01-15) Publisher: For Dummies Sales Rank: 13202 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Reviews (4)
1) No clear instructions on how to incorporate or how to fill out (very complicated) IRS forms necessary to obtain tax exempt status. 2) Covers a lot of topics only lightly, skipping important details. 3) No detailed info on state laws, which is extremely important to every nonprofit corporation. If you really don't want to visit an attorney, Nolo's book "How to Form a Nonprofit Corporation" is the best one available, and addresses everything this Dummies book doesn't.
But it is way too vague, and omits to tell you what you get yourself into ! After reading this book, I incorporated and for additional info I bought Nolo's How to Form a Nonprofit Corporation in California by Anthony Mancuso (or How to Form a Nonprofit Corporation if you don't live in california) and I got really scared. I would really advise you to buy Nolo's book (nolo.com). The author is much more responsible, he clearly tells you that you should prepare your bylaws, your federal and state tax exemption application BEFORE submitting you articles of incorporation ... Plus, this nonprofit kit for dummies is making some huge mistakes! It tells you that the Board of Directors is composed of the president, vice president, secretary and CFO ... which is totally untrue, they are officers
Before I found this book, I was struggling with my fear of overlooking some important aspect while starting a non-profit, the Financial Literacy Infusion Project (FLIP). My intrepidation was actually putting some of FLIP's potential funding in jeopardy. When I looked at the scope of topics in the table of contents, I breathed a sigh of relief. I was on my way to filling in some important "holes" I had overlooked and feeling confident that I was developing a strong foundation for FLIP. Hutton & Phillips cover the gamut of starting and running a non-profit in a reader-friendly format. NP for Dummies is also loaded with references and resources for more information on any subject covered. The CD is also a definite, easy to use PLUS! ... Read more | |
| 150. Managerial Accounting : An Introduction to Concepts, Methods and Uses by Michael W. Maher, Clyde P. Stickney, Roman L. Weil | |
![]() | list price: $134.95
our price: $134.95 (price subject to change: see help) Asin: 0324185634 Catlog: Book (2003-06-11) Publisher: South-Western College Pub Sales Rank: 314254 US | Canada | United Kingdom | Germany | France | Japan |
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Book Description | |
| 151. How to Comply with Sarbanes-Oxley Section 404 : Assessing the Effectiveness of Internal Control by MichaelRamos | |
![]() | list price: $65.00
our price: $65.00 (price subject to change: see help) Asin: 0471653667 Catlog: Book (2004-03-05) Publisher: John Wiley & Sons Sales Rank: 15964 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description In addition to financial results, companies must now analyze and evaluate the quality of the processes and controls used to report these results. How to Comply with Sarbanes-Oxley Section 404 provides a comprehensive, logically structured approach to help readers test and evaluate internal control in their companies. Designed specifically for Sarbanes-Oxley Section 404 compliance, How to Comply with Sarbanes-Oxley Section 404 features: Reviews (1)
The author begins with three chapters covering the overall goals and objectives, roles and responsibilities, assessment issues, and an excellent chapter about internal control criteria. Each of these chapters ends in appendices that support the compliance initiative. Milestones, covered in Chapters 3 through 7, are clearly defined with respect to what it will take, key issues, and appendices that provide examples, guidelines, checklists and other material that support compliance. I was impressed by the straightforward approach, the complete and clear identification of all issues - and especially so regarding IT, developing documentation, and testing the controls - and the fact that the control objectives were carefully mapped to the COSO Framework. If you want a realistic view of the scope and complexity of Section 404 compliance this book will provide it. If you are an IT professional I strongly recommend visiting Information Systems Audit and Control Association (ASIN B00006BW74), which makes available a free 84-page document titled "IT Control Objectives for Sarbanes-Oxley". For more general information, there is a commercial site that provides news and updates on Sarbanes-Oxley issues (ASIN B0000AM23N), as well as the Public Company Accounting Oversight Board (ASIN B00013Y80Y), which provides rule making information and a means to comment on proposed rules. You can reach these sites by pasting the ASIN numbers in the search box at the top of this page, selecting all products and clicking GO. ... Read more | |
| 152. Managerial Accounting by JamesJiambalvo | |
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our price: $110.95 (price subject to change: see help) Asin: 0471228761 Catlog: Book (2003-10-17) Publisher: Wiley Sales Rank: 59467 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description
Reviews (2)
I found Jiambalvo's book clearly communicated all of the relevant accounting topics one would expect to learn in an MBA level managerial accounting course. The accounting examples in the book are interesting, nicely explained, and the chapter progression does a good job of incrementally building on previous lessons. The CD that comes with the book is surprisingly well-done. It is well-produced and provides very good supplementary support to each chapter in the book. It would have been nice though if the CD would have included electronic versions of the cases. There were many times I spent an extra ten minutes or so simply retyping in spreadsheets from the book that could have been done for the reader.
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| 153. Financial Accounting: Reporting and Analysis by Earl Kay Stice, James Stice, Michael Diamond | |
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our price: $129.95 (price subject to change: see help) Asin: 0324149999 Catlog: Book (2001-12-28) Publisher: South-Western College Pub Sales Rank: 93802 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Reviews (1)
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| 154. Human Resources Management by Wendell L. French | |
![]() | list price: $129.56
our price: $129.56 (price subject to change: see help) Asin: 0618123350 Catlog: Book (2002-05-01) Publisher: Houghton Mifflin Company Sales Rank: 75662 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Ideal for management majors who plan to become HRM professionals, this highly accessible text presents a conceptual model of the fieldplacing HRM in the overall context of business management. Students gain a broad, practical understanding of how HRM policies affect the workplace from productivity, quality, and customer service to employee morale. French addresses timely issues changing the current role of HRM, including international topics, the Internet, emerging legal concerns, social responsibility, and performance appraisal. Reviews (2)
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| 155. Enterprise Risk Management: From Incentives to Controls by JamesLam, James Lam | |
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our price: $54.37 (price subject to change: see help) Asin: 0471430005 Catlog: Book (2003-05-16) Publisher: Wiley Sales Rank: 48933 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description "In the aftermath of Enron, WorldCom, and Sarbanes-Oxley, every publicly traded company should be concerned about risk management. This book takes a pragmatic approach to risk management that can benefit any CEO or senior executive. Lam lays out clear strategies to address what is often a highly complex issue." "James Lam provides one of the most practical, insightful books on risk management that I have read in the last thirty years. It clearly reflects experience and deep understanding of the art as well as the science in risk management practices. A must-read for all who wish to advance risk management practices in their businesses." "In this book, James Lam has provided an effective overview of business risk. Enterprise Risk Management will be useful to professional risk managers and business executives seeking to understand the latest tools and organizational approaches." "The most comprehensive and engaging handbook on enterprise risk management, written by the pioneer of the Chief Risk Officer function. Filled with practical examples and lessons learned, this book is destined to become one of the most widely read primers on todays top business initiative. James Lam is the authority on enterprise risk management, and I highly recommend this book to all board directors, senior executives, and risk managers." "James Lams book Enterprise Risk Management: From Incentives to Controls provides an insightful road map to best practices in risk management. Based on a solid and successful career in risk management, Jamess advice is both timely and relevant and should be required reading for all risk management professionals." Reviews (4)
Edward P. Paules, Managing Director Risk Management
For the first time, a true ERM expert has articulated in user friendly terms, what ERM is and how it can be applied to many different business types in many industries. This book makes clear that there is no one way to design and ERM model and that customizing it to the needs of the business will be the one way to optimize the outcomes desired. The book is well organized and starts with a section on setting the "context" for delving into risk management; outlining the framework of a comprehensive approach; showing real world applications in various industry contexts; and closing with some prognostications on the future of the practice. I highly recommend this book to all business managers who want to take risk management and their careers to the next level.
The author draws upon his 20 years' rich real world experience to drive the subject to home. It offers valuable insight, which is rare to find elsewhere. This book is not only up to date and comprehensive, but also particularly practical. As a risk analyst with more than 6 years experience, I highly recommend this book to those who are in this field and to those who have interests in this field. ... Read more | |
| 156. Term Sheets & Valuations - A Line by Line Look at the Intricacies of Venture Capital Term Sheets & Valuations by Alex Wilmerding, Aspatore Books Staff, Aspatore.com | |
![]() | list price: $14.95
our price: $12.71 (price subject to change: see help) Asin: 1587620685 Catlog: Book (2002-01-01) Publisher: Aspatore Books Sales Rank: 6542 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Praise for Term Sheets & Valuations: "This primer should be required reading for every entrepreneur. It is short, authoritative and worth its weight in gold." - Murray Low, Executive Director, Columbia Business School, Eugene M. Lang Center for Entrepreneurship "An invaluable resource for executives and financial professionals." - Graham D.S. Anderson, General Partner, EuclidSR Partners "A valuable resource for entrepreneurs..." - Jeffrey Donohue, Esq. Reviews (12)
Venture Capitalist Entrepreneur Lawyer Etc. Look at the below section and the detail it provides (you should note the book itself goes on to explain what this entire section means and what each section specifically does): (4) Conversion: [Investor Favorable, Middle of the Road and Company Favorable are the same.] The holders of the Series [A] Preferred shall have the right to convert the Series [A] Preferred, at any time, into shares of Common Stock. The initial conversion rate shall be 1:1, subject to adjustment as provided below. (5) Automatic Conversion: Investor Favorable: The Series [A] Preferred shall be automatically converted into Common Stock, at the then applicable conversion price, (i) in the event that the holders of at least two thirds of the outstanding Series [A] Preferred consent to such conversion or (ii) upon the closing of a firmly underwritten public offering of shares of Common Stock of the Company at a per share price not less than [3 times the Original Purchase Price] per share and for a total offering with net proceeds to the Company of not less than $40 million (a "Qualified IPO"). Middle of the Road: The Series [A] Preferred shall be automatically converted into Common Stock, at the then applicable conversion price, (i) in the event that the holders of at least two thirds of the outstanding Series [A] Preferred consent to such conversion or (ii) upon the closing of a firmly underwritten public offering of shares of Common Stock of the Company at a per share price not less than [2 times the Original Purchase Price] per share and for a total offering with gross proceeds to the Company of not less than $25 million (a "Qualified IPO"). Company Favorable: The Series [A] Preferred shall be automatically converted into Common Stock, at the then applicable conversion price, (i) in the event that the holders of at least a majority of the outstanding Series [A] Preferred consent to such conversion or (ii) upon the closing of a firmly underwritten public offering of shares of Common Stock of the Company at a per share price not less than two times the Original Purchase Price (as adjusted for stock splits and the like) and for a total offering of not less than $5 million, before deduction of underwriters commissions and expenses (a "Qualified IPO").
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| 157. Fast Food Nation: The Dark Side of the All-American Meal by Eric Schlosser | |
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our price: $8.97 (price subject to change: see help) Asin: 0060938455 Catlog: Book (2002-01) Publisher: Perennial Sales Rank: 253 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Fast food has hastened the malling of our landscape, widened the chasm between rich and poor, fueled an epidemic of obesity, and propelled American cultural imperialism abroad. That's a lengthy list of charges, but here Eric Schlosser makes them stick with an artful mix of first-rate reportage, wry wit, and careful reasoning. Schlosser's myth-shattering survey stretches from California's subdivisions where the business was born to the industrial corridor along the New Jersey Turnpike where many fast food's flavors are concocted. Along the way, he unearths a trove of fascinating, unsettling truths -- from the unholy alliance between fast food and Hollywood to the seismic changes the industry has wrought in food production, popular culture, and even real estate. He also uncovers the fast food chains' disturbing efforts to reel in the youngest, most susceptible consumers even while they hone their institutionalized exploitation of teenagers and minorities. Reviews (1014)
I found this book fascinating for the detail was great, well researched, and given to the reader straight. It was an eye opening book. Who knew that due to the meat industry being run just by a few corporations, essentially we are eating the same meat from the same feedlots and slaughter houses whether we buy it at a fast food chain or the local supermarket, and perhaps even the nicer restaurants. I also found some of the content appalling. Cattle are fed cats, dogs, other cows, even old newspaper! If this doesn't outrage you enough, just wait to you get to how these same meat conglomerates treat the low paid, low skilled employees of the slaughterhouses. This book is insightful and unbelievable, and will make you question how the fast food giants sleep at night.
I devoured this book, it is easy to read, accurate and eye opening. The contents in this book is something that every American should be familiar. Fast food customers need to be informed of what goes on to deliver that "happy" meal on to that plastic tray from beginning to end. I'd like to thank Eric Schlosser for writing this book, his research has caused me to take a look at what I'm supporting and risking by consuming meat. I for one will not support these arrogant corporate giants and have chosen to stay away from fast food. I have seen the light and it's not from the glowing golden arches down the street!
This a fantastic book and it touches on a lot of areas that I don't normally think of relating to fast food, such as the plight of abused migrant workers in the slaughterhouses and the economics of teen labor. Everybody should read it, even if you never eat fast food, because you're affected too.
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