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61. No Logo: No Space, No Choice,
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61. No Logo: No Space, No Choice, No Jobs
by Naomi Klein
list price: $15.00
our price: $10.20
(price subject to change: see help)
Asin: 0312421435
Catlog: Book (2002-04-06)
Publisher: Picador
Sales Rank: 2914
Average Customer Review: 3.81 out of 5 stars
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Book Description

With a new Afterword to the 2002 edition. No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing—and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement.

As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe—witness today’s schoolbooks, superstores, sporting arenas, and brand-name synergy—a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald’s workers are risking their jobs to join the Teamsters, and how “culture jammers” utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in “Joe Chemo” for “Joe Camel”).

No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing.

“This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable.”—Naomi Klein, from her Introduction
... Read more

Reviews (133)

5-0 out of 5 stars In-depth look at the dark side of our modern global economy
A tremendous amount of research and analysis has gone into this informative study of the dark secrets behind the brands that dominate our lives in Western society. The neglect and deliberate lack of social responsibility, both alarming and disturbing, that has become a central element to the maufacturing and business activities of some of the world's largest and most recognizeable brand names is staggering. How can these self-proclaimed leaders of our economy be so callous? Klein details their motivation and the evolution of such nefarious practices, as well as the collusion of corrupt and greedy local authorities in developing nations, which serve to sustain and propogate such injustice. On the flip side, Klein offers hope through her exaustive examination of the counter-movements that have to a degree succeeded in keeping the rampant exploitation of the afore-mentioned multinationals in check and on their toes. The book is written in an open and accessible tone, with down-to-earth interpretations of the patterns of disdain for labourers and their rights as well as for the environment and our planet's dimishing natural resources, all in an unrelenting quest to reinforce the brand name and dominate the market share. I for one will never look at brand logos such as the Nike swoosh, the same again. For that matter, thanks to this important and timely book, I will carefully monitor such questions as freedom of expression and the control that such corporations as Wal-Mart have on the content of what we as consumers have access to.

2-0 out of 5 stars Major flaw in growth rate analysis
With in a few pages of this book I found a glaring error that somewhat negates Kliens argument. I'm refering to the claimed "astronomical" increase in advertising by corporations over 19 years. Klien shows a graph of year versus advertising expense (in billions). It starts at 50 billion (in the mid 70's) and grows to just under 200 billion in the late 1990s' (1996 I think). Anyway any first year finance student with a financial calculator can calculate what kind of increase this is. (ie present value = 50, future value = 195, n= 19 solve for interest) This calculation gives compounding annual percent increase of about 7.5 %. This, dear Naomi, is not by any stretch of imagination, is an "astronomical" rate of increase. It is essentially the rate of inflation. This is what would expect for any company that their expenses would rise with inflation. Note that share price growth rates far outstripped these advertising expenses. Infact looking at her figure (1.1 i think) you see that advertising costs basically followed the economic cycle with less spent in reccessions and more in the good times. You could draw a similar graph for wages expense etc. etc. Unfortunately the arguments constructed on the basis of "astronomical" increases of advertising expenses are therefore wrong as they as based on an incorrect premise.

This glaring bit of ignorance on the authors part causes the reader to question how else other data and information is incorrectly presented or mistakenly interpreted. To be credible the journalist/researcher/Naomi has to take a dispassionate stance and see what the numbers are actually saying rather than what you want them to say. Any thing less, and your fooling yourself and misleading your readers.

I'm not finished the book yet and I hope not to find another howler like this or I won't bother to keep going.

Ps. I'm finding the book interesting, I'm just very dissapointed in such a dreadful error in logic occurring so early in the book.

4-0 out of 5 stars Still Relevant
Although some of the material presented here is dated, I feel that this book is still very relavent today. Everyone should be aware of the level of infiltration these brands have made in our society and our everyday lives.

There were several ideas that I took away from the book that I felt were very important (and I hadn't really read about in depth before). I particularly liked the discussion of the 'brand and not product focus' idea. I didn't enjoy the discussion of culture jamming nor did I really like the way that she tended to revisit the same events over and over through the book (the McLibel Trial).

Overall, I liked the book and it stirred my interest enough in the subject to do some research of my own into these issues.

5-0 out of 5 stars A great read, a wonderful find
Superb, powerful impact, well written, hard to put down. A truly important book discussing today's society and the corrosive impact we all knew existed, but couldn't describe. Klein does - extremely well. She has the insider's knowledge, the perspective of one not infected, and the intellectual analysis which lets us mere mortals peek into the steel souls and hearts of today's boardrooms and corporate cabals.

A book worth having. Don't lend it out! it will grow legs and disappear!

4-0 out of 5 stars A book that should be more widely read
Despite having become modestly dated in its details (a updated edition or follow-up work would be welcomed), Naomi Klein's book No Logo remains an important work about the blurring boundaries between global business and global culture. Since its publication, much of the globalization furor directed at Kathy Lee, McDonald's, Nike, Shell Oil, Pepsi, and others has died down or been redirected at health, local impact (e.g., Wal-Mart stores) and other important but ancillary issues (take, for example, the movie Super Size Me). The fact that the noise has subsided does not, however, mean that the problems Ms. Klein cites have disappeared. More likely, the companies subjected to such scathing public rebuke have better learned how to play the game, managing their PR more effectively and hiding further and further behind layers of subsidiaries, contractors, sub-contractors, and locked factory gates.

No Logo is a significant work, deserving to be much better known than it is. American consumers -- that is, all of us -- need to reach a much better understanding of how brand management has evolved into culture management, how Starbucks and Nike and Gap and The Body Shop and so many other companies are infiltrating our subconscious and controlling our cultural dialogues. No Logo still serves as an eye-opener for those who have been spending so much time at the mall that they have not yet seen what is going on around them.

Sadly, No Logo is not the most approachable of books for the general populace. It is over-long and over-detailed, bogging down in topics that are probably exciting to radical activists (like billboard jamming) but are sleep-inducing to most readers. Like many people who are involved in activism, Klein sometimes loses the forest for the trees, giving us so much insider detail about causes and people we don't know that we lose interest in, and attention to, her real message. My rating of only four stars, while certainly positive, derives from Klein's tendency to preach too much to the converted and spend too little time educating the as-yet unconverted.

The book is divided into four sections: No Space, No Choice, No Jobs, and No Logo. The first two sections, encompassing the first eight chapters, are well worth the price of the book by themselves. Readers will come to a new understanding of how the public spaces around them are being manipulated by mega-corporate messaging, how those corporations hide behind a public face of social consciousness, and how violently they respond when anyone seeks to question their self-proclaimed high moral ground. I would recommend these eight chapters as required reading for every third- or fourth-year high school student in America. Chapter 16, "A Tale of Three Logos," is also a fascinating account of less than admirable behavior on the parts of Nike, Shell, and McDonald's, definitely worth reading.

I can only hope that Ms. Klein will someday revisit her subject matter again, perhaps to publish a more streamlined and updated version that will reach a wider audience. She deserves the audience, and the American public needs to hear her voice. Despite her understandable tendency toward one-sidedness (perhaps necessary in this case to avoid being drowned out by Nike and McDonald's commercials and Starbucks ads), Naomi Klein's No Logo is an important book that all consuming Americans should read. ... Read more


62. International Financial Markets: Prices and Policies
by Richard M Levich
list price: $115.31
our price: $115.31
(price subject to change: see help)
Asin: 0072338652
Catlog: Book (2001-02-06)
Publisher: McGraw-Hill/Irwin
Sales Rank: 519206
Average Customer Review: 3 out of 5 stars
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Book Description

The purpose of this text is to analyze the key financial markets and instruments that facilitate trade and investment activity on a global scale.It spans two key areas:First-the economic determinants of prices, price changes and price relationships in the major financial markets; Second-the policy issues that result from private enterprises and public policymakers. ... Read more

Reviews (1)

3-0 out of 5 stars Not as good as other books on global investing
Too technical. Gets trapped into unecessary details. Sometimes theoretical, sometimes practical, but the mix makes it hard to read. ... Read more


63. The PRICE of GOVERNMENT: Getting the Results We Need in an Age of Permanent Fiscal Crisis
by David Osborne, Peter Hutchinson
list price: $25.00
our price: $15.75
(price subject to change: see help)
Asin: 0465053637
Catlog: Book (2004-04-01)
Publisher: Basic Books
Sales Rank: 5089
Average Customer Review: 5 out of 5 stars
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Book Description

Government is broke.The 2004 federal deficit will be the highest in U.S. history. The states have suffered three years of record shortfalls. Cities, counties and school districts are laying off policemen and teachers, closing schools, and cutting services.Government leaders have patched together combinations of accounting gimmicks, on- time fixes, real cuts, and tax and fee increases to relieve the fiscal pain.But it won't go away.

Overall, American governments from the White House to City Hall are enduring theirworst fiscal crisis since World War II.But this time, the crisis will be permanent.On one side are skyrocketing costs for health care, Social Security and pensions.On the other is opposition to tax increases.In the face of this crisis the bankrupt ideologies of left and right offer little guidance. The Price of Government does.

Whereas Reinventing Government, David Osborne's 1992 New York Times bestseller, was a manifesto for change, The Price of Government is a clear, step-by-step roadmap for change, offering concrete solutions drawn from the authors' combined thirty years of experience leading and advising public institutions.The authors begin by describing a radically different approach to budgeting-one that focuses on buying results for citizens rather than cutting or adding to last year's spending programs.They go on to show how leaders can use consolidation, competition, customer choice, and a relentless focus on results to save millions while improving public services, at all levels of government.

These ideas have been put into practice successfully from schoolhouses to statehouses and from City Hall to the Pentagon. They are built on common sense, not ideology. The Price of Government will interest everyone who is concerned with how tax dollars are spent-and how to get the results we need at a price we're willing to pay. ... Read more

Reviews (3)

5-0 out of 5 stars Highly Valuable, Depth, Practical
There is no question today that governments-at all levels-are in dire fiscal straits. Years of political maneuvering, wasteful spending, mismanagement, and an economic roller-coaster have taken their toll. While wonderful innovation has been seen in a number of government agencies at the federal, state, and local level, most have a very long way to go. The resistance to change must be overcome if we are to avoid widespread bankruptcy of the very organizations that we, as taxpayers and citizens, rely on for shared services and support. Change is a community effort, not just something to be delegated to a few elected or appointed officials. But the work to be done is akin to hugging a hippopotamus...especially if the animal doesn't want to be hugged!

The authors are consultants-which could be considered good news or bad news. In this case, it's good news. They are founder and senior partner of Public Strategies Group, a firm specializing in the field of improving government. Osborne is author of the best-seller, "Reinventing Government." These authors have the credentials that cry out how valuable their book might be.

The five sections of the book organize their huge volume of information, commentary, and advice: Smarter Budgeting, Smarter Sizing, Smarter Spending, Smarter Management, and Smarter Leadership. Through fifteen chapters the authors describe what's been happening, the impact, what changes could-or should-be made, and what benefits will result. There are no illustrations in this book-a few charts; it's straight text in page after intriguing page. Tremendous content that can be absorbed in a straight-through read or studied in a reference book fashion.

Community leaders will find an incredible amount of material to work with in these pages. The question is how many communities will have sufficiently strong and committed leadership-political and apolitical-to overcome the resistance of tradition and self-serving turf protection in order to bring about critically needed change. If you can build the community resources to make the needed improvements, this book will be a real treasure for exploring opportunities and finding wise solutions.

5-0 out of 5 stars Best management book this century
Takes Reinventing Government to the next level. Very readable yet provides specific directions on how to apply total quality management and performance management to create public organizations that function efficiently and develop public budgets that lead to results valued by citizens.

The best management book I have read this century. Recipes for successful public management.

5-0 out of 5 stars A blueprint for better government
This book is about our future--the one we can have if we choose the difficult path of dramatic change. The authors present a convincing argument that we don't have to choose between higher taxes or service cuts. There are great opportunities for getting more from government services with the taxes we are willing to pay. The authors lay out a blueprint for pursuing those opportunities starting by radically changing the way governments do budgeting. The success stories are compelling. This is stimulating reading to anyone interested in getting better results for the dollar. I loved the chapter on politics and the argument for leading from the radical center. ... Read more


64. Chinese Business Etiquette: A Guide to Protocol, Manners, and Culture in the People's Republic of China (A Revised and Updated Edition of "Dealing with the Chinese")
by Scott D. Seligman
list price: $14.99
our price: $10.19
(price subject to change: see help)
Asin: 0446673870
Catlog: Book (1999-03-01)
Publisher: Warner Books
Sales Rank: 8778
Average Customer Review: 4.33 out of 5 stars
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Reviews (3)

4-0 out of 5 stars Excellent book on how to behave in China
Very clear and easy to understand, I recommend that any business traveler to Asia read this to avoid social faux pas. I also recommend that they read "New Asian Emperors" by George Haley to understand how their potential partners or competitors may think.

4-0 out of 5 stars Insightful!
Scott D. Seligman brings his considerable experience working and living in China to this revised and updated edition of his classic guide. James McGregor, the former chairman of the American Chamber of Commerce in China, said the original classic, "should be a mandatory carry-on item for all business travelers to China." More than a how-to, this is an updated, candid, and thorough tour of protocol, manners, and culture. It delves deeply into the reasons for Chinese behaviors, and shows how you can deal effectively with any business or social situation. We at getAbstract recommend this book to anyone visiting or working in China, or dealing with the Chinese professionally or socially in any country.

5-0 out of 5 stars Great introduction to working in China!
If you're planning on doing some business in China and are unfamiliar with Chinese customs- do yourself a favor and read this book. Concise, well written and informative, Chinese Business Etiquette is a good introduction to getting by in the Middle Kingdom.

Besides helping you to do business in China, this book can also prevent you from looking like a complete moron in a Chinese social situation. ... Read more


65. Managing Cultural Differences : Global Leadership Strategies for the 21st Century (Managing Cultural Differences Series)
by Philip R., Ph.D. Harris, Robert T., Ph.D. Moran, Sarah V., M.A. Moran
list price: $69.95
our price: $69.95
(price subject to change: see help)
Asin: 0750677368
Catlog: Book (2004-02-25)
Publisher: Butterworth-Heinemann
Sales Rank: 158504
Average Customer Review: 3.25 out of 5 stars
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Book Description

This new edition of a business textbook bestseller has been completely updated to reflect the numerous global changes that have occurred since 1999: globalization, SARS, AIDS, the handover of Hong Kong, and so forth. In particular, the book presents a fuller discussion of global business today. Also, issues of terrorism and state security as they affect culture and business are discussed substantially. The structure and content of the book remains the same, with thorough updating of the plentiful region and country descriptions, demographic data, graphs and maps. This book differs from textbooks on International Management because it zeroes in on culture as the crucial dimension and educates students about the cultures around the world so they will be better prepared to work successfully for a multinational corporation or in a global context.

* The original, best-selling guide to developing cross-cultural skills to succeed in the global economy
* More than 200,000 copies in print, adopted by more than 200 universities worldwide
* This classic has been praised as a 'bible of multiculturalism' (New York Times News Service)
... Read more

Reviews (4)

1-0 out of 5 stars Full of misinformation and false [information]
Here are some of the MOST OBJECTIONABLE texts in this book on India -

India: Geography, Government, and People (adapted with permission from Venturing Abroad in Asia by Robert T. Moran International Management)

Page 444 - 8th paragraph

"There is not enough work for all their people, so poverty is prevalent. With an adult population of 326 million and official unemployment rate of 15 million, the last thing India needs is labor-saving modern equipment. Over the years, India has implemented intensive population control programs but none were successful. The high birth rate has been attributed to early marriage, the emphasis on bearing sons by the Hindu religion, the security of having children to take care of parents in old age, and the low level of education achieved by the rural masses.

Climate and culture contribute to the high incidence of disease and influence the patterns of work. The hot weather season brings constant dust, which results in various infections~ and eye irritations and also limits the outdoor physical activity. The cold, damp rainy season brings on colds, malaria and rheumatism. Their practice of vegetarianism contributes to malnutrition and protein deficiencies. The people of India have a general syndrome known as "weakness" brought on by their constant exposure to epidemic diseases such as cholera and typhus, and the malnutrition factor.

CORRECTION: This are very UNHEALTHY comments and illustrate pure ARROGANCE and IGNORANCE on the authors' part. They have NO MORAL right to blame India's culture and climate for its problems. Like everywhere else, people get used and adapted to the climate. And if they endure more, they should be stronger as they tend to develop immunity! Now, it has been proved that Vegetarian diet is as healthy (if not, more) as meat. For more info, please visit the link below -

[local website]STRANGE and INCORRECT!! - Why would the wealthy and educated with more resources suffer more often with malnutrition and the so called 'Weakness Syndrome' ?? ILLOGICAL!!

Page 445 - 5th paragraph

"Astrologers play an important role in India, as the people believe that nothing is accidental and the universe and all living components have a fundamental order."

Page 446 - 3rd - 4th paragraph

"It can be said that traditional Hindus are a nation of water drinkers"
"Western food is available in all the good hotels."

CORRECTION: Except health harming drinks, Hindus drink every good drink. Again, PURE ARROGANCE and IGNORANCE - good hotel does not mean Western food!!-

5-0 out of 5 stars Getting profitable with a little investment.
These book will help the executives of your company or under your command to climb cultural walls and make successful negotiations with businessman's overseas. Also it will help understanding other cultures and becoming more culturally humble: much of the problems we have today as humans rely on the egocentric way we see the world, a lot of problems would disappear if we could just sit on a table and learn the way others think. A most read for international sales managers and embassy personal. Enjoy.

3-0 out of 5 stars Important and helpful information, mediocre execution
Professor Moran's class at the American Gaduate School of International Management is one of the more memorable experiences at that unique multinational training institution. While the school draws students from throughout the world, as an American, I feel justified in admitting that those who grow up in the United States are generally poorly prepared for cross-cultural relationships. Although the lessons I learned in that course have held me in good stead throughout my career and personal life, parts of it were a struggle. So is it with the latest edition of the course's text book.

A clue to this can be found on the title page which, in place of an editor, lists an "Editorial Coordinator." This book could benefit from some serious editorial rigor. It is marred by many typos, including such unfortunate ones as, "the Qur'an, the scared book of Muslims." Virtually every page has a totally useless pullout, quoting some profound phrase from that page. Selectively used, pullouts are supposed to increase the reader's interest in the material, but when it is carried to this extreme, it just wastes margin space that could otherwise be used for jotting down notes. One short but deadly paragraph manages to use the buzzwords 'empowered,' 'actualize, 'synergy,' and 'connect', which a good editor would have surgically removed. In spite of these execution flaws, I do feel that the book has merit, and recommend it for those who are interested in being more effective in cross-cultural situations.

The book is divided into three units. Curiously enough, the first two units both have the same title, "Cultural Impacts on Global Management." The first cultural impacts unit begins with an introduction building the case for greater cross-cultural skills on the part of managers. It concentrates on the particular problems that American managers have working outside of their culture. The chapter on communications starts getting into some real meat, introducing concepts such as communication context. Anthropologist Edward Hall's illuminating concept of high -- context vs. low -- context communications is described here, and used throughout the book. (This concept was particularly significant to me, and I have also reviewed Hall's book, "Beyond Culture," on Amazon.) The chapter continues with descriptions of important communication conventions that differ between cultures, and concludes with a set of practical guidelines on how best to make yourself understood when speaking with people whose native language is not your own. The unit continues with some management cultural ideas that are not necessarily limited to multi-ethnic situations, but are applicable to any large organization. This was interesting to me, although it is oriented specifically towards managers who have direct reports.

The second cultural impacts unit begins with a section on common characteristics that typically vary from culture to culture, such as appearance, food, sense of self, beliefs, and time of consciousness. The concepts discussed here are applied in the final section of book, so this provides important background information. The unit includes a section on culture shock, and re-entry shock, which should be mandatory reading for all overseas assignees and their managers. I found a checklist of desirable characteristics for foreign employment candidates especially useful, and several of the expatriates I work with agreed that it was consistent with what they had observed. This is followed by a very nuts and bolts section on preparing people for international assignments. The next chapter is entitled "Managing Diversity in the Global Work Culture." I have to say that I found the book to have a persistent politically correct theme, and I'm not sure that it is necessary to constantly harp on the value of diversity. This was a very popular HR activity at the time this book was written, but I found it distracting.

The final unit, which at 200 pages amounts to one-half of the book, is entitled "Culture Specifics and Business/Service Abroad." Choosing several representative cultures in each continent, it provides detailed discussions on their unique characteristics, along with helpful tips on dealing with people within that culture. This is similar to those books you may have read on "how to deal with X," but unlike those books, it is built on a strong foundation of sociological, anthropological, and organizational behavior disciplines that are introduced in the first two units.

Interestingly, the first chapter is on doing business with North Americans, which through self reflection, can help American readers better understand what it is like to look at a culture from the outside. I'm sure the chapter would also be helpful to non-American readers, but the book is generally aimed at North Americans. While constantly pointing out how important it is to avoid generalizations, each one of the individual cultural studies contains information on the people within those cultures that could be considered just that. One of the balances that I was never able to manage in professor Moran's class, was maintaining a safe distance between sensitivity and prejudice. Attempting to apply these lessons over 15 years, I've learned that cultural sensitivity can help you understand why someone acts in a particular way, and it can also help you anticipate their feelings or reactions, allowing you to better connect with them. The trick is in avoiding either value judgments, or in assuming that cultural guidelines will always be predictive. This helps explain why it is difficult in a book like this to highlight cultural characteristics that may be considered negative. Continuing their politically correct agenda, the authors identify several cultures as being "hard working." No culture was identified as being lazy, so presumably everyone is above average. A difficult balance, but a necessary one.

Such a whirlwind tour really obviously can't do justice to an entire world. It isn't meant to cover the entire world--it is meant to help you apply the lessons in the book yourself, and it succeeds. Although the treatment of various cultures is somewhat uneven, I did find this a very useful and helpful unit, and I will keep if for reference. I do think there are many flaws in this book, and I don't find it particularly easy to read, but in spite of that, I strongly recommend it for everyone who finds themselves in a multi-cultural situation. If you will be dealing with a multi-cultural environment, I recommend reading this book first, and then finding several books on the specific culture you will be exposed to. I highly recommend also finding the time to read Edward Hall. He's entertaining and enlightening.

4-0 out of 5 stars Advice on how to operate in other countries/cultures.
This book offers shrewd advice on how to operate in a cluster of countries separated by much more than language. The advice is useful for businesses operating overseas -- whether traveling or transfering for an international assignment. ... Read more


66. Another One Bites the Grass: Making Sense of International Advertising
by Simon Anholt
list price: $29.95
(price subject to change: see help)
Asin: 0471354880
Catlog: Book (2000-01-01)
Publisher: John Wiley & Sons
Sales Rank: 182677
Average Customer Review: 4.77 out of 5 stars
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Book Description

Another One Bites the Grass "An inspiring, thought-provoking perspective on creating effective and sustainable international advertising." —Charles Lanphear, Global Media Director H.J. Heinz Company "At last, here’s a really intelligent new approach to the age-old problem of making great international ads. A must-read for everyone in the business of global brands, global marketing, and global communications." —Robert Hancock, Director of Communications Pillsbury UK Ltd. "In an irreverent, finely argued, and entertaining assault on conventional wisdom, drawing on his considerable experience of working in the business, the author proposes thought-provoking new ways to survive and prosper in the international advertising jungle." —Adrian Vickers. Founder/Partner Abbott Mead Vickers BBDO ... Read more

Reviews (26)

5-0 out of 5 stars A "Must Read" For Global Communications
Whether you create global advertisements, businesses, or Web sites, you should read this book.

Author Simon Anholt writes about the challenges of creating successful global advertising campaigns. Most companies fail miserably in this department, and he outlines the reasons why. He also provides a model for "smart centralization," which he believes international advertising agencies should follow. This model also makes a great deal of sense for the development and management of global Web sites, which is one reason I enjoyed this book. I also liked how Anholt explained the inherent tension of trying to be both global and local at the same time. Here's an excerpt:

The fundamental challenges of international marketing communications are about preserving the perfect balance between sensitivity to the culture of the brand and sensitivity to the culture of the consumers around the world. If you abandon or relax your grip on the first sensitivity, you end up with fragmentation, loss of identity, and loss of control. Abandon or relax your grip on the second, and you fail to communicate effectively, and fail to build a global brand.

I also liked what he had to say about the importance of translation:

So when the question comes up, why can't we just use English? I always ask this question: do you think that consumers should make the effort to understand us, or should we be making the effort to be understood by them? Are we more interested in being respected, or showing respect?

5-0 out of 5 stars A brilliant insight into international advertising
For decades now, advertisers and their agencies have struggled without success to create really effective advertising for the international stage. Here at last is a book that explains why they have failed. It is a fresh, honest and highly amusing expose of what it takes for an advertising campaign to work overseas. Anyone who wants to understand the global marketplace from a marketing point of view MUST read Simon Anholt's book. And anyone running an advertising agency network would do well to digest it too - before your clients get hold of a copy!

5-0 out of 5 stars Highly Recommended!
Author Simon Anholt, an international advertising consultant, says that the dangers of globalization can be just as formidable as the opportunities - if you fail to research the culture of your new markets. We've all heard the marketing legends of companies that embarrassed themselves by launching products into foreign markets without checking the translation of their brand names. Anholt retells several of these tales to illustrate the perils that await global firms that don't take culture into account. Meshing advertising and marketing strategy, he presents a systemic approach to cross-border product expansion. We [...] recommend this book not only for its insightful, culturally adaptive marketing methodology, but also for the genuinely entertaining examples that might just make you laugh out loud.

5-0 out of 5 stars be prepared for the unexpected effects of culture
...indispensable for anyone lured by the mcluhanian concept of the global village. a MUST for those of us who wish to use our powers to do a lot of good. only bummer is the jacket: good idea awfully executed.

5-0 out of 5 stars Just the tip of the hippo
This book is common sense in an industry of uncommon confusion. Among many other useful insights the book sheds light on the legacy of international agencies whose neglect of domestic cultures and conventions have led to many campaign failures. This is a must read for any marketing head who has to manage agencies especially if your company is in multiple countries! Read this book before you go ahead with your next campaign. ... Read more


67. Foundations of International Macroeconomics
by Maurice Obstfeld, Kenneth S. Rogoff
list price: $80.00
our price: $80.00
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Asin: 0262150476
Catlog: Book (1996-09-12)
Publisher: The MIT Press
Sales Rank: 135151
Average Customer Review: 5 out of 5 stars
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Reviews (2)

5-0 out of 5 stars a must-have for your private library
Currently I'm using this book for my class called Trade and Economic Growth I II. The nuances of microeconomic foundations found in chapters 1 to 5 are used to explain and develop the concepts studied in open economy macroeconomics and international finance; so it is recommended that you understand fully the first three chapters of this book at least to understand the rest. The authors try to explain the concepts as clear as possible; however, you have to derive for yourself the equations that appear in the text, which is a challenge for most first year graduate students who are not yet proficient in using the tools of static/dynamic optimization, etc. A reference on mathematical economics such as Chiang's "Fundamental methods of math. econ.," and "Elements of dynamic optimization," or Simon Blume's "Mathematics for economists" should be kept near at hand. Nevertheless, there are many real-world examples that help clarify matters and make the this book more readable and interesting.

5-0 out of 5 stars Coherent synthesis of modern open economy macro literature
The authors recognized the problems with the way that the subject of open economy macroeconomics has been taught in graduate programs in the past. In particular, there was little agreement and no definitive text that tied together any unified theme. Eclectic reading lists, mainly from the 1960's and the 1970's, were provided on each subject area with major changes in analysis required to shift from one area to another. The counter argument from others in the field was that the modern literature lacked policy relevance. The authors' retort by claiming that the "classic approach" lacks internal consistency and the micro foundations required. Moreover, the older approach has been criticized for failing to deal with dynamics clearly and does not address many of the policy issues that are relevant today. With the exception of two chapters on money the text builds up from a single analytical framework to display several of the key results in international macroeconomics and growth. A rigorous approach based on the micro foundations of macroeconomics is used throughout the text. While this approach may be criticized for putting forward only a Neoclassical method, the authors have made an effort to include models of imperfections and some material based on Keynesian underpinnings. The text gives a current appreciation of the state of the literature in the field and as such is an excellent reference tool. The authors' vigilance in updating the material in the text via the web site is particularly appealing as it keeps it contemporary. For the targeted consumer: the graduate student (like myself) and certainly the academic, the level of sophistication is not prohibitive. ... Read more


68. The Eurodollar Futures and Options Handbook (Irwin Library of Investment & Finance.)
by GalenBurghardt
list price: $70.00
our price: $44.10
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Asin: 0071418555
Catlog: Book (2003-06-23)
Publisher: McGraw-Hill
Sales Rank: 89240
Average Customer Review: 5 out of 5 stars
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Book Description

Eurodollar trading volume is exploding, with no end in sight tools phenomenal growth. The Eurodollar Futures and Options Handbook provides traders and investors with the complete range of current research on Eurodollar futures and options, now the most widely traded money market contracts in the world. The only current book on this widely-followed topic, it features chapters written by Eurodollar experts from JP Morgan, Mellon Capital, Merrill Lynch, and other global trading giants, and will quickly become a required reference for all Eurodollar F&O traders and investors.

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Reviews (2)

5-0 out of 5 stars The Standard!
Clearly the best book on Eurodollar futures and options. The book is a must for anyone involved in fixed income securities.

5-0 out of 5 stars Highly recommended
Having just finished reading the author's treatment of bond futures in the 'Treasury Bond Basis,' I was happy to see that Burghardt was updating some of his material from the early 1990s on Eurodollar futures. The 'Bond Basis' was an excellent and thorough analysis, and 'The Eurodollar Futures and Options Handbook' follows the same trend.

He provides an excellent overview of the institutional details of Eurodollars and their uses. The book is at its strongest when dealing with issues of the convexity bias and also scores high by not neglecting important issues like the stub period. Perhaps my favorite chapter was on callable bonds and the extension/compression risk, which, while a little misplaced in a book on Eurodollars, still provided a very lucid explanation of the relevant issues.

With regard to options, the author touches upon some of the interest strategic combinations using serial and mid-curve options, but I feel that he could've delved a bit deeper in this part of the book. It's the only area in which I felt the book was somewhat lacking.

Having said all that, if you're looking to learn about Eurodollar futures, I can't imagine there's a better book out there. This is an excellent compilation of a number of Burghardt's research from the 1990s together with more recent updates. Even if Eurodollars are not your main area of expertise, this book will still help you to gain a more solid understanding of many of the pertinent topics in fixed income. ... Read more


69. Open Veins of Latin America: Five Centuries of the Pillage of a Continent
by Eduardo H. Galeano, Cedric Belfrage
list price: $17.95
our price: $17.95
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Asin: 0853459916
Catlog: Book (1998-06-01)
Publisher: Monthly Review Press
Sales Rank: 64562
Average Customer Review: 3.8 out of 5 stars
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Reviews (25)

5-0 out of 5 stars Absolutely fabulous!
This is a must for people who like to know the truth of what happened in Latin America over the centuries of European influence... and the truth isn't pretty. Eduardo Galeano doesn't blame the American people for all of Latin American problems and incredible corruption at government and management levels, he points out at the American governments and their foreign policy; the fact remains we, Latin Americans, have been invaded by American marines more than 200 times, and every single time it hasn't been to defend the people and democracy but to support right wing corrupted officials and capitalists. Take Chile for example, it was American dollars and American advisors which help orchestrating the criminal and totally anti-democratic coupe d'etat of 1973...

Eduardo Galeano is an excellent writer, and he has dedicated most of his life to put his writing at our service, so that we understand how we ended up in such mess and poverty having one of the richest continent on Earth.

I first read this book when I was 13, now I am 38 and came to your site because I would like to have an updated copy of this book for my children. I read the other comments made before mine and could not let the opportunity go to give people the other side of the coin...

In summary: THIS IS A MAGNIFICENT BOOK, WELL WRITTEN, WELL RESEARCHED AND WELL INTENTIONED!

PS: I live in Australia and this book is a text book for some of the courses run by Australian universities.

5-0 out of 5 stars Compelling, must read for us latinos
I really recommend this book; it opened my eyes to many aspects of Latin American History. Sure, it's not very pretty, but reality usually isn't. I think it's essential for every latino who wants to try to understand our past, present & future to read this book. I read it first in Spanish, just recently a bit of it in English; it reaffirmed my belief that it is best to read authors in their native language (when you can), or as the case may be, in the language the text was originally written. Mr. Belfrage did a good job, but some insights and terms were lost in his translation. Also, I read other customer reviews and it's interesting to note that the only two "bad" comments came from the united states, a place with a very warped view of Latin America.

1-0 out of 5 stars Facts are facts, but we cant blame others for out mistakes.
As a REAL LATINAMERICAN that was born and has lived in Latinamerica most of his life i have to say i disagree with this book. Yes facts are facts and the USA has intervened in latin america far too many times, but we cant blame them for our problems. Look at Cuba, after the early 1960's the USA has not intervened with Cuba and Fidel has been free to run "his" country, and look at what he has done, even after he received billions in money from the former USSR. Yet, who do we blame for Cuba being such a poor country?
I recommend reading "Fabricantes de Miseria" its a great and not one sided book about how everyone from wealthy bussiness families to unions and militaries have ruined latinamerica. Although i think that book is only in spanish.

5-0 out of 5 stars A classic masterpiece
Eduardo Galeano's classic work serves as a testament to the world. His words resonate with all of us who have seen and felt the pillaging of Latin America first hand. The book writen in "90 nights," when Galeano was 31 years old meticulously illustrates how Europe and North America have raped, and exploited Latin America in their continued crusade for wealth. Galeano displays how the genocide of the Indigenous Americans and the enslavement of Africans created 'the foundation stone upon which the giant industrial capital of modern times was built'. Read this book and tell me that isn't true.

5-0 out of 5 stars open veins of Latin america
Great response, good condition and better than average service thank you ... Read more


70. The Knowledge-Creating Company: How Japanese Companies Create the Dynamics of Innovation
by Ikujiro Nonaka, Hirotaka Takeuchi
list price: $35.00
our price: $29.05
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Asin: 0195092694
Catlog: Book (1995-05-01)
Publisher: Oxford University Press
Sales Rank: 60345
Average Customer Review: 4.6 out of 5 stars
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Book Description

How have Japanese companies become world leaders in the automotive and electronics industries, among others? What is the secret of their success? Two leading Japanese business experts, Ikujiro Nonaka and Hirotaka Takeuchi, are the first to tie the success of Japanese companies to their ability to create new knowledge and use it to produce successful products and technologies. In The Knowledge-Creating Company, Nonaka and Takeuchi provide an inside look at how Japanese companies go about creating this new knowledge organizationally.

The authors point out that there are two types of knowledge: explicit knowledge, contained in manuals and procedures, and tacit knowledge, learned only by experience, and communicated only indirectly, through metaphor and analogy. U.S. managers focus on explicit knowledge. The Japanese, on the other hand, focus on tacit knowledge. And this, the authors argue, is the key to their success--the Japanese have learned how to transform tacit into explicit knowledge.

To explain how this is done--and illuminate Japanese business practices as they do so--the authors range from Greek philosophy to Zen Buddhism, from classical economists to modern management gurus, illustrating the theory of organizational knowledge creation with case studies drawn from such firms as Honda, Canon, Matsushita, NEC, Nissan, 3M, GE, and even the U.S. Marines. For instance, using Matsushita's development of the Home Bakery (the world's first fully automated bread-baking machine for home use), they show how tacit knowledge can be converted to explicit knowledge: when the designers couldn't perfect the dough kneading mechanism, a software programmer apprenticed herself with the master baker at Osaka International Hotel, gained a tacit understanding of kneading, and then conveyed this information to the engineers. In addition, the authors show that, to create knowledge, the best management style is neither top-down nor bottom-up, but rather what they call "middle-up-down," in which the middle managers form a bridge between the ideals of top management and the chaotic realities of the frontline.

As we make the turn into the 21st century, a new society is emerging. Peter Drucker calls it the "knowledge society," one that is drastically different from the "industrial society," and one in which acquiring and applying knowledge will become key competitive factors. Nonaka and Takeuchi go a step further, arguing that creating knowledge will become the key to sustaining a competitive advantage in the future.

Because the competitive environment and customer preferences changes constantly, knowledge perishes quickly. With The Knowledge-Creating Company, managers have at their fingertips years of insight from Japanese firms that reveal how to create knowledge continuously, and how to exploit it to make successful new products, services, and systems. ... Read more

Reviews (15)

5-0 out of 5 stars Japanese Context...Global Relevance
There are already so many excellent books now available on this subject. What sets this one apart is suggested by its subtitle: "How Japanese Companies Create the Dynamics of Innovation." Decades ago, Japanese executives embraced and acted upon Deming's ideas about TQM. Only after many years later was Deming properly appreciated by corporate leaders in the United States. The same cannot be said about knowledge management (KM) and its most prominent advocates in the United States, such as Peter Senge. Nonetheless, there is much of value we can learn about KM from the Japanese.

According to the authors, "the success of Japanese companies is not due to their manufacturing process; access to cheap capital; close and cooperative relationships with customers, suppliers, and government agencies; or lifetime employment, seniority system, and other human resources management practices....Instead, we make the claim that Japanese companies have been successful because of their skills and expertise at 'organizational knowledge creation'. By organizational knowledge creation, we mean the capability of a company as a whole to create new knowledge, disseminate it throughout the organization, and embody it in products, services, and systems."

The material is carefully organized and developed within eight chapters:

1. Introduction to Knowedge in organizations

2. Knowledge and Management

3. Theory of Organizational Knowledge Creation

4. Creating Knowledge in Practice

5. Middle-up-down Management Practice

6. A New Organizational Structure

7. Global Organizational Knowledge Creation

8. Managerial and Theoretical Implications

The chapters which I found most thought-provoking are 1, 3, and 8 but all are valuable. I agree with the authors that innovation can be (and is) achieved "by continuously creating new knowledge, disseminating it widely through the organization, and embodying it quickly in new technologies, products, and systems." I further agree that knowledge-creation "is no longer an enigma. ..[nor is the] process endemic to Japanese companies. It is universal." Leaders of any organization (regardless of its size, nature, or national identity) can derive great benefit from this book, one whose primary models and benchmarks may be limited to companies in only one country but whose relevance is indeed "universal."

5-0 out of 5 stars An essential book on knowledge management
This is perhaps one of the most important books presently available on knowledge management. The authors demonstrate how 'knowledge' is vital to innovation within Japanese firms, with clear distinction made between 'tacit' and explicit' knowledge. An effort is made to distinguish the differences between Japanese and Western firms through an emphasis on the importance of 'tacit' knowledge and a 'middle-up-down' management process. Other than Chapter 2 (a review of philosophical background relating to epistemology which might put some readers off), this book has minimal jargons and complexities and would be an easy and enjoyable read even for non-academics. The arguments presented by the authors are well-illustrated with relevant industrial examples. Overall, this is a book that not only brings a new perspective to knowledge management but also raises questions for the ardent researchers who might ponder over its relevance to non-Japanese firms.

5-0 out of 5 stars BEWARE! Digital version is only a 10 page summary!
Don't get caught like I did.

1-0 out of 5 stars Why depend on inscrutable tacit- to- tacit info flows?
Too much reliance on mysterious "knowledge" flow (called tacit to tacit transfers by Nonaka). Yes tacit knowledge is extremely important, but not more so than explicit knowledge which is at least testable, analyzable, falsifiable, etc. And when tacit to tacit knowledge occurs, what is the neurophysiological mechanism?

How can you transfer personal(tacit) knowledge without an explicit channel? I hardly think your tacit knowledge can be useful in analysis because analysis requires precise analysis and systematic thinking-- not BLACK MAGIC and inscrutable mental models!!!

5-0 out of 5 stars From information-processing machine to knowledge-creating co
This book is the classic in the organizational learning approach. But it¡¯s more than that. This book is not about lean production or Japanese kaizen system, but about how to enhance a firm¡¯s adaptability to turbulent environment through knowledge creation. with suggesting new concept of knowledge-creation as the tangible base of organizational capabilities or innovation, this book serves as the bridge between organizational learning school and resource-capabilities view.
As the being to survive in environment, the firm processes signals or information from environment. Knowledge is the framework to process info to interpret the state of environment. Up to 1980s, the company was viewed as information-processing machine. Indeed, firm is the flow of information. That kind of view has been justified against the business reality. Actually, it¡¯s the very picture of bureaucratic organization which culminated in GM¡¯s M-form model. Here, CEO like Jack Welch is the hero. Such an organization is effective when the environment is stable and predictable. But since 1970s, things have changed. Uncertainties have been amplified with the hypercompetition on global scale. Now the framework to interpret the signal from environment, itself should incessantly and systemically be adapted to turbulent reality. Knowledge and innovation have come the words of the day. Not surprisingly, there has been growing dissatisfaction with traditional organizational structure. Kao¡¯s CEO, Maruta put it in this way: ¡®The intelligence of a firm does not come from the president nor top management. That must come from the gathering of all knowledge of all members.¡¯ This book is about to how to build organization as the effective innovation site. To do so, all the available knowledge in and out of company should be able to be mobilized and freely flow throughout the firm. For instance, front line employees are constantly in direct touch with the outside world. They can obtain access to the up-to-date info on the market, technology, or competitors. But their knowledge is, in most cases, not able to be expressed in explicit way. Generally, it¡¯s the tacit knowledge. But to survive more and more intensified competition, the firm should be apt to mobilizing their tacit knowledge. To achieve such a goal, task force or bottom-up organizational model emerged. In those model, the creative knowledge worker, in Peter Drucker¡¯s term, is the hero. But in those models, knowledge tends to be confined to narrow front line, and comes and goes with creative employees. And worse, the firm can¡¯t react as an efficient unit to threats from environment. As a result, innovation is the haphazard event. So there should be some integrating mechanism like hierarchy. To be efficient unit, knowledge should flow all over the company. Here, authors rediscover the significance of middle managers. They play the role of midwife and amplifier of knowledge from front line employees and between various divisions in the firm. They coordinate the flow of knowledge and maintain the firm as a coherent knowledge-creating unit. In short, the firm should be organized as the melting pot of member¡¯s knowledge. Authors take examples from Japanese firms to illustrate what¡¯s like such a site. ... Read more


71. Cowboy Capitalism: European Myths, American Reality
by Olaf Gersemann
list price: $29.95
our price: $18.36
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Asin: 1930865627
Catlog: Book (2004-09-25)
Publisher: Cato Institute
Sales Rank: 20455
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Book Description

Europeans and many American pundits believe that while the U.S. economy may create more growth, Europeans have it better when it come to job security and other factors.Olaf Gersemann, a German reporter who came to America, found the reality quite different.He checked facts and found the market freedoms in America create a more flexible, adaptable and prosperous system then the declining welfare states of old Europe. ... Read more


72. International Management Behavior: Text, Readings, and Cases
by Henry W. Lane, Joseph J. Distefano, Martha L. Maznevski
list price: $61.95
our price: $61.95
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Asin: 0631218319
Catlog: Book (2000-08-01)
Publisher: Blackwell Publishers
Sales Rank: 249883
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Book Description

The new edition of this popular text explores the realities of executing global strategies and helps students develop the knowledge, perspective, and skills they need in order to conduct global business successfully.

International Management Behavior, Fourth Edition is designed with students in mind. It has been thoroughly restructured and extended to increase coherence and incorporate the very latest management issues. The combination of text, readings and real-life case studies help students understand that international business success is gained by combining good business practice with an understanding of intercultural dynamics. The new features of this book include: Updated case studies covering a range of industries of different sizes, in countries around the world. A selection of new, up-to-date readings. Revised, user-friendly text. A new, field-tested framework for improving cross-cultural communications. ... Read more


73. Fundamentals of Multinational Finance
by Michael H. Moffett, Arthur I. Stonehill, David K. Eiteman
list price: $123.00
our price: $123.00
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Asin: 0201844842
Catlog: Book (2002-07-16)
Publisher: Addison Wesley
Sales Rank: 69158
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74. International Economics and International Economics Policy : A Reader
by Philip G King, Sharmila Kumari King
list price: $56.88
our price: $56.88
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Asin: 0072873337
Catlog: Book (2004-03-05)
Publisher: McGraw-Hill/Irwin
Sales Rank: 93945
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Book Description

The King reader is a collection of articles on international economics by leading economists drawn from various scholarly sources (e.g., Foreign Affairs, The Brookings Institution, Finance & Development, Federal Reserve Publications, the Journal of Economic Perspectives).Written by the top economists in the field, all the articles are written at a level appropriate for undergraduates or masters students.The Reader makes an inexpensive supplement when packaged with any McGraw-Hill/Irwin text, or at a reasonable price when sold by itself. ... Read more


75. International Economics: A Policy Approach
by Max Kreinin
list price: $123.95
our price: $123.95
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Asin: 0030341566
Catlog: Book (2001-10-19)
Publisher: South-Western College Pub
Sales Rank: 179337
Average Customer Review: 2.5 out of 5 stars
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Book Description

Highly acclaimed for its clear exposition and up-to-date policy discussion, Kreinins International Economics: A Policy Approach, 9e offers a simplified yet comprehensive analysis of international economic relations. By providing a proper balance of theory, policy, institution, and empirical materials, the text exposes readers to an excellent foundation. Kreinins text is also considered the best existing International textbook for courses with an emphasis on policy issues. Written for learners with only one or two previous courses in the principles of economics, the book is designed primarily for a one- or two-term undergraduate sequence in international economics. However, it also fits nicely into many MBA and international relations courses. Part One of the book addresses international trade and commercial policy, while Part Two is devoted to international financial relations. The two parts are interchangeable and maybe studied in either order. ... Read more

Reviews (2)

1-0 out of 5 stars Poorly written- Very Confusing.
Not only this book is poorly written but in fact its also written in a very confusing manner. Dr. Kreinin does not provide us with adequate examples for the topic he discusses and furthermore there is not glossary in the textbook, which is crucial for the students to get some quick facts without memorizing the entire terminology used in the book. I was surprised to find this book as part of the required readings for classes at Michigan State University and Northern Michigan University. I recommend that this bok may not be used as part of the curriculum for the students. It is not helpful and its over-priced relative to its limited use.

4-0 out of 5 stars Good Reference and learing tool
This books provides a very low level understanding of the concepts ... Read more


76. Economic Issues for Consumers (with InfoTrac)
by Roger LeRoy Miller, Alan D. Stafford
list price: $114.95
our price: $114.95
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Asin: 0534628524
Catlog: Book (2003-10-22)
Publisher: Wadsworth Publishing
Sales Rank: 487776
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Book Description

This text employs an "issues approach" to consumer economics. Each chapter has one or two consumer issues that are highlighted through engaging, real world examples. These real world examples are highly applied aspects of everyday consumer situations. ... Read more


77. A Concise Economic History of the World: From Paleolithic Times to the Present
by Rondo Cameron, Larry Neal
list price: $57.33
our price: $57.33
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Asin: 0195127056
Catlog: Book (2002-06-01)
Publisher: Oxford University Press
Sales Rank: 233082
Average Customer Review: 4.5 out of 5 stars
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Book Description

This classic book offers a broad sweep of economic history from prehistoric times to the present and explores the disparity of wealth among nations. Now in its fourth edition, A Concise Economic History of the World has been updated to reflect the stunning changes in the world economy since 1989. Truly a definitive history of globalization, the new edition has been expanded to include coverage of the most recent developments in the European Union, East Asia, and, in general, transition economies. Comprehensive and global in scope, this concise text features ample illustrations and a fully updated annotated bibliography that guides readers to the relevant scholarly literature. Now available in eleven languages, including Spanish (second edition), French, German (two volumes), Polish, and Chinese, this unique work remains an invaluable, lively, and accessible text for both undergraduate and graduate students of European economic history, the history of globalization, and world development. ... Read more

Reviews (4)

4-0 out of 5 stars Not Bad
The title of this book should read "An Economic History of Europe," because 90% of the material focuses on the economic development of Europe. This is understandable considering that the industrial revolution first occured in Europe, and pulsated outwards. However, the amount of time given towards explaining the economies of the middle east, Asia, Oceania, Australasia, Africa, Latin America, and even the USA are so minute that the title is decieving and for all intensive purposes incorrect.

Nevertheless, the book is quite interesting, as it progresses from the dawn of human civilization with very concise and brief summaries well in to the twentieth century becoming more desciptive and detailed. If you are interested in how the world economy arrived to its current level, then I would suggest that this book is a good read and worth your while. Since this edition was published in 1997, it is excusable for the author to omit the economic consequences of the Euro, the rise of China and the rest of Asia, and the economic implications of Septemer 11. The author also refuses to offer his speculative view on the future of the world economies, thereby leaving the reader to do his or her on guess work. Although the introduction of the book, on the current inequality of world economies, is quite interesting, it is not elaborated upon towards the end of the book, and causes a lack of continuity. If you wish to understand better the world economy, you would be better off reading the encyclopedia, Lonely Planet travel guides, or perhaps even better, (what I have done) which is to travel and see these countries for yourself with your own eyes.

5-0 out of 5 stars The total economic history of the world in laymans words
Rondo Cameron certainly explains the hold economic history of the world. Rondo takes you from the ages before Christ to the twenthieth century. Why did the Roman Empire went down?, Why Spain was not able to achieve higher levels of economical well-being despite their big colonies overseas?: Questions like these are answered in Rondo's excellent book. If a man wants to forsee the future, he has to go back and learn where he comes from. Economics and History were successfully married in the book, so historians, economists and financiers will find it helpfull.

4-0 out of 5 stars Eurocentric, but focused
Don't expect "A concise economic history of the world" from Cameron's work. Do expect, however, an excellent account of Europe's economic history. If you want a more global, less "economic" account of the pre-modern world, try Janet Abu-Lughod. As for the modern world, a synthesis of Cameron and Asian experts would provide the comprehensive picture Cameron's title implies.

5-0 out of 5 stars Concise, informative and extremely well written
This is one of the best books on economic history that I have read. This book is an excellent start for a person interested in economic history: it is well written, it is well structured, and overall fun to read. This book is an excellent overview and a very good guide. One thing for sure: it's an excellent way to spend your time. It enriched my knowledge of economics and history and became a good companion. ... Read more


78. Understanding the Digital Economy: Data, Tools, and Research
list price: $70.00
our price: $60.20
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Asin: 0262024748
Catlog: Book (2000-10-16)
Publisher: The MIT Press
Sales Rank: 631608
Average Customer Review: 5 out of 5 stars
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Book Description

The rapid growth of electronic commerce, along with changes in information, computing, and communications, is having a profound effect on the United States economy. President Clinton recently directed the National Economic Council, in consultation with executive branch agencies, to analyze the economic implications of the Internet and electronic commerce domestically and internationally, and to consider new types of data collection and research that could be undertaken by public and private organizations.

This book contains work presented at a conference held by executive branch agencies in May 1999 at the Department of Commerce. The goals of the conference were to assess current research on the digital economy, to engage the private sector in developing the research that informs investment and policy decisions, and to promote better understanding of the growth and socioeconomic implications of information technology and electronic commerce. Aspects of the digital economy addressed include macroeconomic assessment, organizational change, small business, access, market structure and competition, and employment and the workforce.
... Read more

Reviews (3)

5-0 out of 5 stars To truly understand the information age, read this book!
I'm a voracious reader of books and articles about recent developments in information technology (IT). This book is the first I've found to present the latest research in economics, business, and public policy related to IT, and to do so in a way that is accurate, comprehensive, readable, and engaging. The editors deserve kudos for their choice of articles and for enforcing the analytical rigor so often lacking in consulting reports and popular articles in this field. I heartily recommend this book!

5-0 out of 5 stars Some great stuff in here!
Some of the chapters in this book have priceless material, e.g. the Chapter on "Understanding Digital Markets" by Smith, Bailey and Brynjolfsson and the review of technology's role in growing income inequality by Katz.

We need more research like this.

5-0 out of 5 stars The Definitive Guide
This book is an essential antidote to all the fluff out there written by pundits and consultants. The books consists of 14 chapters written by experts in the field reporting original research on how the digital economy really works and how it is transforming business.

Anyone interested in seriously understanding the "new" economy needs to read this book. ... Read more


79. Investments: A Global Perspective
by Jack Clark Francis, Roger Ibbotson, Jack Francis, Jack C. Francis
list price: $114.67
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Asin: 0138907404
Catlog: Book (2001-08-21)
Publisher: Prentice Hall
Sales Rank: 479873
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80. Incoterms for Americans (Fully Revised for Incoterms 2000)
by Frank Reynolds
list price: $43.00
our price: $36.55
(price subject to change: see help)
Asin: 1886457069
Catlog: Book (1999-10-01)
Publisher: International Projects
Sales Rank: 273141
Average Customer Review: 5 out of 5 stars
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Book Description

Incoterms for Americans describes the thirteen International Chamber of Commerce Incoterms terms of sale in clear American business English, with proforma invoice illustrations.Fully revised for Incoterms 2000, this book is written for U.S. exporters, importers, freight forwarders, Customs brokers, foreign trade bankers and their overseas counterparts who wish to do business with them. ... Read more

Reviews (2)

5-0 out of 5 stars The Definitive Work
No sane person reads about INCO terms for fun, and if your work requires that you understand the details of international quotes & shipping then this is a required reference work. The author, who sat on the international drafting committee, is perhaps as knowledgable on this subject as any American. He also teaches an excellent seminar on the subject.

5-0 out of 5 stars Technical topic made easy to understand
After I first read Mr. Reynold's predecessor book on Incoterms I felt I finally understood this technical topic. The new book, fully revised for Incoterms 2000, follows the same format. Each chapter is devoted to one of the 13 Incoterms so it can be easily digested. Each chapter contains an easy to read scenario of how the Incoterm may be used in a real international trade transaction and how it affects all other phases of the transaction including the ability or inability to collect payment.

The most valuable feature is the ending section of each chapter, entitled "American Perspective." It discusses how Americans should or should not use this particular term, or at least be aware of any caution flags.

Incoterms for Americans is a valuable commentary on an important topic. ... Read more


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