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| 61. The Economics of Information Technology : An Introduction (Raffaele Mattioli Lectures) by Hal R. Varian, Joseph Farrell, Carl Shapiro | |
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our price: $19.99 (price subject to change: see help) Asin: 0521605210 Catlog: Book (2005-01-31) Publisher: Cambridge University Press Sales Rank: 179667 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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| 62. Intermediate Microeconomics and Its Application with Economic Applications Card by Walter Nicholson | |
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our price: $129.95 (price subject to change: see help) Asin: 0324171633 Catlog: Book (2003-04-28) Publisher: South-Western College Pub Sales Rank: 434536 US | Canada | United Kingdom | Germany | France | Japan |
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| 63. Principles of Microeconomics and ActiveEcon CD Package (6th Edition) by Karl E. Case, Ray C. Fair | |
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our price: $101.00 (price subject to change: see help) Asin: 0130746436 Catlog: Book (2002-01-15) Publisher: Pearson Education Sales Rank: 415730 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Reviews (9)
But for some unknown reason, under the topic of "a new world trade agreement: GATT and the final act", the authors failed to mention the WTO which came into existence on 1 January 1995 as a fruit of Uruguay Round negotiations (1986-94). ... Read more | |
| 64. The Economic Nature of the Firm : A Reader | |
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our price: $32.99 (price subject to change: see help) Asin: 0521556287 Catlog: Book (1996-01-26) Publisher: Cambridge University Press Sales Rank: 248142 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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| 65. Lean Manufacturing: Tools, Techniques, and How to Use Them by William M. Feld, William M Feld | |
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our price: $40.46 (price subject to change: see help) Asin: 157444297X Catlog: Book (2000-09-28) Publisher: CRC Press Sales Rank: 354889 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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| 66. Business Cycles and Forecasting by Howard J. Sherman, David Kolk, Harpercollins College Publishers | |
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(price subject to change: see help) Asin: 0065011392 Catlog: Book (1995-08-01) Publisher: Addison Wesley Publishing Company Sales Rank: 672466 US | Canada | United Kingdom | Germany | France | Japan |
| 67. Microeconomics + DiscoverEcon Online with Paul Solman Videos by Campbell R McConnell, Stanley L Brue, Campbell McConnell, Stanley Brue | |
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our price: $91.87 (price subject to change: see help) Asin: 007298273X Catlog: Book (2004-04-23) Publisher: McGraw-Hill/Irwin Sales Rank: 119421 US | Canada | United Kingdom | Germany | France | Japan |
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Book Description The proven and popular Microeconomics has been made even tighter and smoother for its 16th edition. A DVD features bestselling DiscoverEcon software and two videos with Paul Solman of PBS. New topics include the economics of the war on terrorism, China's rapidly emerging economy, recent accounting misconduct, and more. Two bonus chapters available on the Web provide additional, specialized information. | |
| 68. Basic College Mathematics by Charles P. McKeague | |
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| 69. Principles of Microeconomics + Powerweb + DiscoverEcon Code Card : Micro + PW + DE Code Card by Robert H. Frank, Ben S. Bernanke | |
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our price: $99.80 (price subject to change: see help) Asin: 0072539976 Catlog: Book (2001-10-17) Publisher: Irwin/McGraw-Hill Sales Rank: 243476 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description The text seeks to create Economic Naturalists; that is, after reading the text, students will ask (and answer) questions about their economic environment.For example, students will see Braille dots on drive-up ATMs and ask why they're there. Peppered with such thought-provoking examples, Frank and Bernanke not only engage students, but teach them to see each feature of their economic landscape as the reflection of an implicit or explicit cost-benefit calculation. lation. Reviews (1)
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| 70. Buzz: Harness the Power of Influence and Create Demand by MarianSalzman, IraMatathia, AnnO'Reilly | |
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our price: $18.45 (price subject to change: see help) Asin: 0471273457 Catlog: Book (2003-04-18) Publisher: Wiley Sales Rank: 61171 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description "Buzz is step-ahead marketing at its very best. No other book comes close to combining such fresh insights with compelling case studies on this crucially important marketing topic. Its pure dynamite." "As the authors so enthusiastically show, every marketer wishing to create a hot product today must first create a powerful wave of buzz. And as they do so authoritatively demonstrate, that buzz must be authenticcultivated from the ground up via real experiences." "When Marian Salzman enters a room, she sucks out all the ennui, stagnation, and negative thinkinginstantly replacing it with excitement, joy, and just plain buzz. If Marians spreading it, you need to catch it!" "Heres the buzz about this book: Its smart, its timely, and its on target. If you want to apply the power of one of the oldest forms of marketing to some of the newest challenges in business, Buzz will show you how its done. Spread the word: This is a honey of a book!" "All marketing practitioners are increasingly aware of the need to go well beyond the obvious in terms of communicating and building brands. This book caters admirably to that need, both in terms of the superb sweep of existing knowledge it puts together, as well as the insightful examples that the authors have pulled in from their own experience. As we make the transition to the 21st century, this is a must-read for all serious marketers." Reviews (8)
That's a notion that the EuroRSCG authors of this book clearly do not share. Everything even remotely within the gamut of marketing is smooshed in to this all-encompassing treatise. No reason, they felt for instance, to leave out traditional creative that successfully carries "shock value" (e.g., voyeuristic ads) and thus by implication, "buzz." Personally, I was specifically interested in examples of usage of new media such as mobile phones or blogging, but both these issues get abysmally meagre mention in the book. A case of Amnesty International from Netherlands is mentioned regarding the use of SMS. As for blogs, we are recommended, in 2 paltry pages of coverage, to keep ourselves "apprised" with what users around the world may be writing about our brands. That's a bit like saying corporate governance is crucial for business, so well, keep your accounts clean. Right. How about a conceptual or theoretical framework, or even just a couple of concrete suggestions to actually DO something about it? While the case studies are occasionally nifty -- e.g., MTV's hold on the spring break season for the youth in US; or Nando's in South Africa which uses creative advertising to position itself against McDonalds and KFC -- the book simply flip-flops all across the board trying to flesh out the fashionable catchet of buzz. In the absence of any directional guidelines about how to CATALYZE such "buzz," the book falls a bit short of it promised claims. I'd still give it a 3/5 for a pretty interesting marketing read in general, it's just the title that's a bit of a gyp.
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| 71. Global Price Fixing: Our Customers are the Enemy by John M. Connor | |
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our price: $189.00 (price subject to change: see help) Asin: 0792373332 Catlog: Book (2001-06-15) Publisher: Springer Sales Rank: 722865 US | Canada | United Kingdom | Germany | France | Japan |
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Book Description The first chapter highlights the renewed importance of international price-fixing conspiracies after an absence of nearly 50 years. Two following chapters provide background on the economics theory and legal principles relevant to understanding cartels. Nine following chapters comprise the economic core of this book. Three chapters are devoted to each of the three cartels selected for intensive study: citric acid, lysine, and vitamins. The next four chapters then concentrate on the legal fallout from the discovery of the three cartels by the world's antitrust authorities. Chapter 17 provides a description of a few additional selected cartels with features not found in the lysine, citric acid, and vitamins cases. The penultimate chapter considers whether the antitrust resources of government agencies and private plaintiffs are sufficient to deter global price fixing in the foreseeable future. This final chapter attempts to identify major themes that appear throughout the book and to provide a summary of the ultimate impact of the global-cartel pandemic of the 1990s. | |
| 72. Microeconometrics : Methods and Applications by A. Colin Cameron, Pravin Trivedi | |
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our price: $75.00 (price subject to change: see help) Asin: 0521848059 Catlog: Book (2005-05-09) Publisher: Cambridge University Press Sales Rank: 94393 US | Canada | United Kingdom | Germany | France | Japan |
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| 73. Meritocracy and Economic Inequality | |
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our price: $34.95 (price subject to change: see help) Asin: 0691004684 Catlog: Book (2000-01-04) Publisher: Princeton University Press Sales Rank: 378587 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Amartya Sen, John Roemer, Robert M. Hauser, Glenn Loury, Orley Ashenfelter, and others sift and analyze the latest arguments and quantitative findings on equality in order to explain how merit is and should be defined, how economic rewards are distributed, and how patterns of economic success persist across generations. Moving well beyond exploration, they draw specific conclusions that are bold yet empirically grounded, finding that schooling improves occupational success in ways unrelated to cognitive ability, that IQ is not a strong independent predictor of economic success, and that people's associations--their neighborhoods, working groups, and other social ties--significantly explain many of the poverty traps we observe. The optimistic message of this beautifully edited book is that important violations of equality of opportunity do exist but can be attenuated by policies that will serve the general economy. Policy makers will read with interest concrete suggestions for crafting economically beneficial anti-discrimination measures, enhancing educational and associational opportunity, and centering economic reforms in community-based institutions. Here is an example of some of our most brilliant social thinkers using the most advanced techniques that their disciplines have to offer to tackle an issue of great social importance. Reviews (1)
Most importantly, one of the articles used the mathematics associated with these social experiments and asked "Do these numbers really show you what you think they do?" In all of my exhaustive reading about this subject, this book is the first that I have read that specifically addresses that point. While lots of people have dismissed the proponents of genetic inferiority as an explanation for the "failure" of blacks in the USA, the rebuttals have invariably failed to contront the reasoning of the authors, preferring to dismiss them out of hand as "racist." One thing that was lacking in this book is a more detailed analysis of the disparity between ethnic groups of the same race-- and yes, they do exist, contrary to what you would believe from reading the newspapers. For this, one of two Thomas Sowell books is a good read. The first: "Race and Culture." The second: "Knowledge and Decisions." Unfortunately, the use of lots of technical jargon is going to put this fine piece of literature out of the reach of the vast majority of the hoi polloi. ... Read more | |
| 74. A Course in Microeconomic Theory by David M. Kreps | |
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our price: $75.00 (price subject to change: see help) Asin: 0691042640 Catlog: Book (1990-02-21) Publisher: Princeton University Press Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description The book begins with an exposition of the standard models of choice and the market, with extra attention paid to choice under uncertainty and dynamic choice. General and partial equilibrium approaches are blended, so that the student sees these approaches as points along a continuum. The work then turns to more modern developments. Readers are introduced to noncooperative game theory and shown how to model games and determine solution concepts. Models with incomplete information, the folk theorem and reputation, and bilateral bargaining are covered in depth. Information economics is explored next. A closing discussion concerns firms as organizations and gives readers a taste of transaction-cost economics. Reviews (5)
In fact, this IS - in my opinion - a nice microeconomic text: I would define it a good "Introduction to Advanced Microeconomic Theory". I add that I'm asserting this, not from the point of view of the PhD economics or business administration student: but from that of the theoretical physicist interested in economics, who - some eight years ago - was looking for a really good introductory text in microeconomics. For "really good introductory", I mean a text written with the exactness and rigour standards I'm accustomed to: i.e., the kind of rigour one would find in an advanced undergraduate or graduate text in mathematics. This, because, let's face it: I think it's impossible to really explain/learn the formal apparatus of modern microeconomics without a formal and precise statement of every concept and the exact derivation of every property in the typical "definition-and-theorem-and-proof", hypothetico-deductive style one would find in a serious mathematical analysis text. All in all, this is what modern microeconomics is about: a formal apparatus, conceptually (even if quite remotely, by now, and with a lot of other contributions from elsewhere) derived from that of analytical mechanics. And as it would be funny to think one could learn a.m. in some sucker text, verbal, verbose and falsely simple, so IMHO it would be kind of a self-deception to think one could learn the real microeconomics thing in one of those books à la "intermediate microeconomics" and the like. I'm really sorry with the authors of all the books falling into this latter cathegory, but I honestly believe things stand more or less this way. Of course, my point here is about the pedagogical style in which these introductory books are written: NOT about the (great) authors of the books. It's the same sort of complaint I make toward the introductory books in elementary physics, or toward mathematical analysis taught by means of "the calculus-way" ^_^;;; Now, to come back to Kreps, this is the book with which I've begun to see some sort of light in the otherwise quite intricate - per se - but superficially stated (I'd say "superficially intricate") bunch of concepts one can find in any intermediate or introductory text. From this point of view, I'd give it five stars: precise and clear, with well-defined concepts, formal derivation of the main results and, above all, the constant use of the mathematical apparatus of infinitesimal calculus, which I believe makes things a lot more clear indeed. [And here I would address every undergraduate or first year graduate student, to say: you don't have to fear mathematical analysis! When it is correctly used (I mean: when there is some substance behind equations, and mathematics isn't used to try to hide some conceptual emptiness lying behind: which, and once more I'm sorry with the economists, is quite often what I'm tempted to think when I try to delve into some recent "high theory" paper) mathematics isn't but a way of summarizing concepts which, otherwise, would need lots of pages of words to be stated. Try always to go under the surface of the equation or the formula, and to grasp the concept lying behind. It could take a lot of effort to succeed in doing so: but after a while, everything will look simpler :) ] But, and here are the "cons", in my opinion Kreps hasn't had the courage to go to the very end of his attempt: so it seems like he leaves things half-way, and very often looses himself in a lot of words which probably could have been avoided if he had decided to go completely formal. From this point of view, two stars. And then, to sum up, three and a half :D The kind of book I have in mind, in the aforementioned formal fashion, isn't - as one might logically conclude from what I've been saying to this point - the enormous Mas-Colell, et al.: on which I still have to make up my mind. I'm rather thinking about Edmond Malinvaud's "Lectures on Microeconomic Theory", North-Holland, ISBN 0-444-87650-2, in my opinion a true five stars (cum laude), a sort of microeconomical analogue of Walter Rudin's "Principles of Mathematical Analysis": which, by the way, I believe is by far the best book in introductory mathematical analysis one can find around (alas!!... if only he had included also a chapter on differential equations, at least at the introductory level!!!).
He also takes 'benevolent social Dictators' too seriously. The next edition of this book would be much superior if the author were to pay more attention to Public Choice theory. However, he does explain economic concepts fairly well. This is not just an exercise in mathematical games. Much of the math that he uses is game theoretic. Kreps included an entire section on game theory. He uses more math than one really needs to understand economics, but the math that he does use is the most useful there is. There is an entire section on information economics. It goes farther than most other price theory texts in discussing this important topic. This books biggest strength is its' section on transaction costs theories of the firm. Here the author remedies much of the unreal character of price theory. This alone sets it apart from other mainstream texts. This book is the best at teaching mainstream economics. Kreps is modest in his claims about the realism regarding standard models of competitive equilibrium, and explains concepts and techniques well. He also focuses on the many of the right concepts and techniques. The main defect in this book is that it does not go far enough in adding realism to price theory.
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| 75. Microeconomics - Study Guide: Study Guide by McConnell, Stanley L. Brue, Campbell R. McConnell | |
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| 76. Topics in Microeconomics : Industrial Organization, Auctions, and Incentives by Elmar Wolfstetter | |
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our price: $29.99 (price subject to change: see help) Asin: 0521645344 Catlog: Book (1999-10-28) Publisher: Cambridge University Press Sales Rank: 540754 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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The reader from Pasadena is right when he says that this is a book for academics. This is the audience the book was written for. But this reader is highly unfair for blaming the book for the fact that he is not an academic. In fact, for academics, this is an excellent book, and clearly deserves 5 stars!
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| 77. Assessing Rational Expectations: Sunspot Multiplicity and Economic Fluctuations by Roger Guesnerie | |
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our price: $45.00 (price subject to change: see help) Asin: 0262072076 Catlog: Book (2001-04-03) Publisher: The MIT Press Sales Rank: 228777 US | Canada | United Kingdom | Germany | France | Japan |
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| 78. Study Guide for use with Microeconomics by McConnell | |
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our price: $31.25 (price subject to change: see help) Asin: 0072474858 Catlog: Book (2001-07-20) Publisher: McGraw-Hill/Irwin Sales Rank: 424505 US | Canada | United Kingdom | Germany | France | Japan |
| 79. Lessons from the Future: Making Sense of a Blurred World from the World's Leading Futurist by StanDavis, Stan Davis | |
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our price: $29.95 (price subject to change: see help) Asin: 1841120707 Catlog: Book (2001-04-11) Publisher: Capstone Sales Rank: 344366 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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| 80. Oligopoly Pricing: Old Ideas and New Tools by Xavier Vives | |
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our price: $52.00 (price subject to change: see help) Asin: 0262220601 Catlog: Book (2000-03-03) Publisher: The MIT Press Sales Rank: 251713 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Reviews (2)
If you are looking for introductory text (advanced undergrates or graduate) in IO, see Tirole 1988. However if you are finding for the advanced books, see Handbook of IO (vol1 for pure theory, vol2 for empirical and extension ;esp. in international aspect of IO) and pick this one (if you are interested in Q, P and Spatialy concepts) also. Enjoy reading... ... Read more | |
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