Book Description

What does it take to turn ideas into action? What are the elements of a perfect pitch? Howdo you win the war for talent? How do you establish a brand without bucks? These aresome of the issues everyone faces when starting or revitalizing any undertaking, and GuyKawasaki, former marketing maven of Apple Computer, provides the answers.

The Art of the Start will give you the essential steps to launch great products,services, and companies—whether you are dreaming of starting the next Microsoft or anot-for-profit that’s going to change the world. It also shows managers how to unleashentrepreneurial thinking at established companies, helping them foster the pluck andcreativity that their businesses need to stay ahead of the pack. Kawasaki provides readerswith GIST—Great Ideas for Starting Things—including his field-tested insider’stechniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and,most important in this fickle consumer climate, building buzz.

At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEOof Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start-ups. And as an irrepressible columnist for Forbes, he has honed his best thinkingabout The Art of the Start. ... Read more

Book Description

A concise, streamlined edition of Ebert's larger Business volume, this extremely successful book provides the essence of business in a brief and affordable format.Its compact presentation spans the range of functional areas—management, marketing, operations, accounting, information systems, finance, and law—clearly demonstrating the interrelationships between them. Coverage features the most intriguing and up-to-date examples, case studies, Internet exercises, SCANS-oriented critical-thinking exercises, new videos, part-opening World Wide Web vignettes, and Crafting Your Business Plan exercises. Each chapter contains tables, photographs, and figures carefully chosen to illustrate, in a visually appealing way, the points and messages of the chapter.For anyone—from mailroom to management—who seeks to thrive in today's business world. ... Read more

Reviews (1)

Total Disgrace
This book is an absolute disgrace. It is poorly written and lacks any sort of depth. As of spring 2002, it is also comically dated. Don't waste your time or money on this garbage. ... Read more

Book Description

Get the scoop on recession-proof online strategies

Packed with e-commerce survival stories, best practices, and resources

Get the information you need to thrive online — even in todays economy!

Today is a great time to launch an online business – the competition is less, the technology is better, and Internet use is at an all-time high. This thoroughly updated guide shows you how to dive right in. From fine-tuning plans and setting up a high-traffic site to marketing, customer service, and security, its just what you need to succeed!

The Dummies Way

• Explanations in plain English
• "Get in, get out" information
• Icons and other navigational aids
• Tear-out cheat sheet
• Top ten lists
• A dash of humor and fun

Reviews (14)

unimpressive
i realize the book says for dummies in the title BUT first off some of the things the book states about dreamweaver are not true and are not possible - i didnt open the cd because from reading the book you knew most of the cd was demos which you would have to take off of your computer in a month anyway - the only information i got from this book was basic business start up legal information - it kept referring to information i am looking for but it states it is not covered in this book but the small business internet for dummies - after reading this book cover to cover though i am very hesitant to purchase another book by this author - the information i need is probably just referenced to and really in a third book anyway - overall i was very unimpressed by this book

only buy this book if you are BRAND NEW to the internet - like you just got online for the first time last week and think maybe making money online might be for you THIS BOOK IS FOR BEGINNING BEGINNERS ONLY

Starting An Online Business For Dummies
This book is truly incredible. I cannot even absorb all of the information in it! This is a MUST HAVE for ANYONE even thinking about starting an on line business. This is such an easy read and you can go on line and check out all the different web sites he has listed in the book. There is more information in this book than I ever thought possible. It is EXTREMELY helpful and written very well. It is the kind of book that you keep on your desk to constantly look up things. This is the best investment I have made in a long time. = )

a reader
this is a very good book for beginer and other as well. step by step, easy to follow, important notices, great advices and more.

O.K. for Beginners
Like most of the Dummies books, this book is designed for the complete beginners, i.e. people who have absolutely no business and Web experience.

The book gives such advices as hiring a technical consultant, writing a business plan, manage your finance, etc. Wow :-()

It's better to buy several books that focus on different areas of the business. Get one for business plan, one for web marketing, one for negotiation, one for legal guide, one for accounting, etc. There are many good software programs out there that do all these now too. All of them would be better than a dummies book like this one.

The best I could've asked for!
I am so happy that I chose this book out of all of the others available. It is so easy to understand & packed with information that all of us starting an online business needs. I am one to fold page corners of pages that have info that is very important to me. You should see how many there are!! It is an excellent resource of info & I am very grateful to have found it. ... Read more

Book Description

This comprehensive handbook with companion CD ROM will clearly demonstrate how to set up, operate and manage a financially successful bed-and-breakfast or small hotel. Whatever your reason for wanting to open a bed and breakfast, keep in mind that at it takes more than dreams and rooms to achieve success, it is a business that must show a profit. This book will separate the romantic notions of owning a B&B from the business end.

While providing detailed instruction and examples, the author leads you through finding a location that will bring success, learn how to draw up a winning business plan (The Companion CD Rom has the actual business plan you can use in MS Word tm.), how to buy and (sell) a B&B,basic cost control systems, profitable menu planning, Reservation Systems, samplefloor plans & diagrams, successful kitchen management, equipment layout and planning, food safety & HACCP, housekeeping, successful beverage management, reservation networks,legal concerns, sales and marketing techniques,room rate formulas, arrival, billing, departure, learn how to set up computer systems to save time and money, learn how to hire & keep a qualified professional staff, brand new IRS tip reporting requirements, managing and training employees, generate high profile public relations and publicity, learn low cost internal marketing ideas, low and no cost ways to satisfy customers and build sales, learn how to keep bringing customers back, accounting & bookkeeping procedures, auditing, successful budgeting and profit planning development, as well as thousands of great tips and useful guidelines.

There are literally hundreds of innovative ways demonstrated to streamline your business. Learn new ways to make the kitchen, bars, dining room, and front office run smoother and increase performance. Shut down waste, reduce costs, and increase profits. In addition operators will appreciate this valuable resource and reference in their daily activities and as a source of ready-to-use forms, web sites, operating and cost cutting ideas, and mathematical formulas that can be easily applied to their operations. The Companion Cd Rom contains all the forms in the book as well as a sample business plan you can adapt for your own use. ... Read more

Reviews (2)

The Companion CD ROM is invaluable !!!
The book is great and the most updated on the subject - but the CD rom included with the book is superb and a very nice added bonus! It contains a full 50+ page business plan in Word for easy editing with financial statements, over 50 customized forms for your use in PDF format, and a check list of thousands of items you need to open - these are all bonus items included on the CD ROM !!!
We have looked at other business plans and software and all were over $100.00 - this is a great value - my only comment is the book is so packed with info. the type size is a little small for my aging eyes...

Great Book - Great Value with the CD Rom
This comprehensive handbook with companion CD ROM will clearly demonstrate how to set up, operate and manage a financially successful bed-and-breakfast or small hotel. Whatever your reason for wanting to open a bed and breakfast, keep in mind that at it takes more than dreams and rooms to achieve success, it is a business that must show a profit. This book will separate the romantic notions of owning a B&B from the business end.

While providing detailed instruction and examples, the author leads you through finding a location that will bring success, learn how to draw up a winning business plan ( The Companion CD Rom has the actual business plan you can use in MS Word tm.), how to buy and (sell ) a B&B, basic cost control systems, profitable menu planning, Reservation Systems, sample floor plans & diagrams, successful kitchen management, equipment layout and planning, food safety & HACCP, housekeeping, successful beverage management, reservation networks, legal concerns, sales and marketing techniques, room rate formulas, arrival, billing, departure, learn how to set up computer systems to save time and money, learn how to hire & keep a qualified professional staff, brand new IRS tip reporting requirements, managing and training employees, generate high profile public relations and publicity, learn low cost internal marketing ideas, low and no cost ways to satisfy customers and build sales, learn how to keep bringing customers back, accounting & bookkeeping procedures, auditing, successful budgeting and profit planning development, as well as thousands of great tips and useful guidelines.

There are literally hundreds of innovative ways demonstrated to streamline your business. Learn new ways to make the kitchen, bars, dining room, and front office run smoother and increase performance. Shut down waste, reduce costs, and increase profits. In addition operators will appreciate this valuable resource and reference in their daily activities and as a source of ready-to-use forms, web sites, operating and cost cutting ideas, and mathematical formulas that can be easily applied to their operations. The Companion Cd Rom contains all the forms in the book as well as a sample business plan you can adapt for your own use. ... Read more

Book Description

The $20 billion gourmet market is nearly recession-proof. In fact, experts indicate that gourmet products actually do better in uncertain times like these as consumers seek out affordable luxuries. If you plan to open a specialty retail store, or perhaps a small store inside an existing retail space then this book is a must Although gourmet foods command a price double and up to ten times higher than that of grocery store brands, there are those consumers that are content and look to pay a premium price for premium items. This book shows how, with minimal effort and a small investment compared to other food businesses, how you can start your own specialty retail store and be highly profitable!

This is the A-to-Z guide to making it in your own store. Learn the expert tips, tricks, and a vast gold mine of crucial how-to information you just can't find anywhere else. This is a perfect book for entrepreneurs, schools, colleges and technical training centers. This detailed text contains all the information you will ever need to needed to start, operate, and manage a highly profitable specialty store.

While providing detailed instruction and examples, the author leads you through finding a location that will bring success, learn how to draw up a winning business plan (The Companion Cd Rom has the actual business plan you can use in MS Word tm.), how to buy and (sell) a store,basic cost control systems, profitable product planning, samplefloor plans & diagrams, successful kitchen management, equipment layout and planning, food safety & HACCP,successful food & beverage management,legal concerns, sales and marketing techniques, pricing formulas,learn how to set up computer systems to save time and money, learn how to hire & keep a qualified professional staff, brand new IRS tip reporting requirements, managing and training employees, generate high profile public relations and publicity, learn low cost internal marketing ideas, low and no cost ways to satisfy customers and build sales, learn how to keep bringing customers back, accounting & bookkeeping procedures, auditing, successful budgeting and profit planning development, as well as thousands of great tips and useful guidelines.Never before has so much practical information about the specialty store business been offered in one book.

This is an ideal guide new for comers to the business as well as experienced operators. In addition to basic operational practices this book will demonstrate show how to: increase impulse sales and improve presentation, utilize merchandising fixtures and techniques, cross merchandising, point of purchase materials, how to develop a product sampling program. ... Read more

Reviews (2)

The Companion CD ROM is invaluable !!!
The book is great and the most updated on the subject - but the CD rom included with the book is superb and a very nice added bonus! It contains a full 50+ page business plan in Word for easy editing with financial statements, over 50 customized forms for your use in PDF format, and a check list of thousands of items you need to open - these are all bonus items included on the CD ROM !!!
We have looked at other business plans and software and all were over $100.00 - this is a great value - my only comment is the book is so packed with info. the type size is a little small for my aging eyes...

A-to-Z guide to making it in your own store
This is the A-to-Z guide to making it in your own store. Learn the expert tips, tricks, and a vast gold mine of crucial how-to information you just can't find anywhere else. This is a perfect book for entrepreneurs, schools, colleges and technical training centers. This detailed text contains all the information you will ever need to needed to start, operate, and manage a highly profitable specialty store.

While providing detailed instruction and examples, the author leads you through finding a location that will bring success, learn how to draw up a winning business plan ( The Companion Cd Rom has the actual business plan you can use in MS Word tm.), how to buy and (sell ) a store, basic cost control systems, profitable product planning, sample floor plans & diagrams, successful kitchen management, equipment layout and planning, food safety & HACCP, successful food & beverage management, legal concerns, sales and marketing techniques, pricing formulas, learn how to set up computer systems to save time and money, learn how to hire & keep a qualified professional staff, brand new IRS tip reporting requirements, managing and training employees, generate high profile public relations and publicity, learn low cost internal marketing ideas, low and no cost ways to satisfy customers and build sales, learn how to keep bringing customers back, accounting & bookkeeping procedures, auditing, successful budgeting and profit planning development, as well as thousands of great tips and useful guidelines. Never before has so much practical information about the specialty store business been offered in one book.

This is an ideal guide new for comers to the business as well as experienced operators. In addition to basic operational practices this book will demonstrate show how to: increase impulse sales and improve presentation, utilize merchandising fixtures and techniques, cross merchandising, point of purchase materials, how to develop a product sampling program. ... Read more

Book Description

How to Start, Operate and Market a Freelance Notary Signing Agent Business has been called "The ABC's of Loan Signing" by real estate professionals. It provides you with 100s of tips and techniques to make it easy for you to start earning a full-time income working from home as an independent contractor for mortgage and title companies. Earn from $50 to $200 or more per loan signing or work directly for mortgage and title companies. You can also expand into other high-income potential markets working as a notary public which are also explained in the book. ... Read more

Reviews (4)

Reader Beware -- More Relgion than Good Information
Frankly, I'd like my money back from the author or Amazon. Had I known that I was purchasiing over 15 pages of the author's religious thinking out of a 168-page book, I would not havebothered. While 'Notary Signing Agent' is a 'self-published' book and the author, therefore, has the right to put forth her religious beliefs, she or Amazon should note a disclaimer for the buyer -- that they are buying an informational and religious book. I like my information without religious packaging. Has Caveat Emptor no place in the modern busines world?
I e-mailed the author to inform her of my thoughts on 'using' the consumer. Three months later, no anwser.
As to the substance of the book, I think any serious business person would recognize 'fill' when they see it. For example, pages 104 to 115 cover 'How to Set Up A Title Company'. Really this has 'nada' to do with notary signing. Fill, is fill. You know it when you see it; but to pay for it is another matter.
In sum, the book is (1) 'switch and bait' for the consumer -- you buy a book on becoming a notary signing agent and you get warnings on the "The Existence and Location of Hell" and quotations from the Bible on "Admit You Are A Sinner"
(2) poorly written (see the author's Model Letters --e.g, page 100). I'd advise people not to send these poorly written letters out to serious business people
(3)narrow -- e.g., significant mention is made of only one national notary association -- there is little on the plethora of other notary associations which the newcomer notary might want to learn about.
I'd like my money back and an apology.

OK for notary info, but the religious stuff is useless!
The content of the book with respect to the notary subject is moderately helpful.It has some good hints and tips.I was surprised that the book has to include basic concepts such as, "be kind to your customers."I bought this book in digital format not realizing that the security settings would not let me print more than 10 pages a week.I was very disappointed because I prefer to highlight things, write notes in margins as I study a text.I would have bought the hard copy if I had known about this security setting.

The main thing that bothers me about this book is all of the Christian references.There is a Christian quote at the beginning of each section.These quotes didn't help me since I am not into religion, so I ignored them.The end of the book contains a section titled "Victoria Ring's Statement of Faith".This section is completely irrelevant to the book's subject and it just made me MAD!!!How dare the author state, "The only way to escape Hell is to admit you are a sinner and trust in the Lord Jesus Christ to save you...".The author is being completely selfish and rude to assert her personal beliefs about religion in a book that has nothing to do with religion.It really PISSES ME OFF when religious freaks use any opportunity to assert their arrogance and tell the world that their views/beliefs/perspective is the only correct view!This infers that the rest of the world is wrong...what about Hinduism and Buddhism - or those people who are Atheists???Including this religious section was very unprofessional and a waste of my time!

The ABC's of Loan Signing
This is the "definitive" book on this topic.I have been a Realtor and a Loan Officer in the past and I had heard of Loan Signing Agents but this book fleshes out the profession and gives a greater understanding of what's involved.I have seen and read other books on loan signing but they were for people already in the business.This book opens the door and gives you and introduction to the business and a working knowledge of the business.

When you finish this book you are ready to begin working.It should be called the "ABC's of Loan Signing" or the "Quick Start Loan Signing Guide!"

The Best Book I Ever Read for Notary Signing Agents!
I recently purchased "How to Start, Operate and Market a Freelance Notary Signing Agent Business".I have to tell you that I am a Realtor, Licensed Title Agent , Instructor at PACE Institute and Certified Paralegal in the State of Pennsylvania, and I think this book is GREAT!It not only explains the loan documents, which by the way, when I'm attending settlements where some attorneys are present, they let me run the show.I have been doing this for quite some time, and I just wanted to let you know what a valuable reference book this is for someone new in the business. ... Read more

Book Description

More and more professionals are forming limited liability companies (LLCs) to take advantage of their many benefits. LLCs provide partners with a corporate-style liability shield, protecting them from personal responsibility for the company's debts and obligations.

This book explains LLCs in detail, helping readers to fully understand what an LLC is and how they can benefit from one.

Topics covered in this book include: What is an LLC? What types of companies can become an LLC? Advantages and disadvantages of forming an LLC, converting an existing busines to an LLC, the basics of LLC membership, the importance of an opening agreement, conducting and managing an LLC, and special tax considerations. ... Read more

Reviews (1)

A highly recommended resource for the novice entrepreneur
Now in a completely updated third edition, How To Form And Operate A Limited Liability Company: A Do-It-Yourself Guide by Gregory C. Damman is a straightforward, "user friendly" instructional guide for taking full advantage of the benefits of a limited liability company (LLC), which protects company partners from personal responsibility for the company's debts and obligations. Introductory basics are accessibly presented concerning what types of companies can become an LLC; the advantages and disadvantages of forming an LLC; converting a business into an LLC; tax considerations, and much, much more are all knowledgeably presented in a meticulous and highly accessible manner. An accompanying CD-ROM of forms and samples enhances this highly recommended basic resource for the novice entrepreneur. ... Read more

Book Description

The small bakeries that are popping up every where in this country can be started with a low investment compared to other food business, and can be highly profitable! This is the A-to-Z guide to making it in your own small bakery! Learn the expert tips, tricks, and a vast gold mine of crucial how-to information you just can't find anywhere else. This is a perfect book for entrepreneurs, schools, colleges and technical training centers. This detailed text contains all the information you will ever need to needed to start, operate, and manage a highly profitable bakery.

While providing detailed instruction and examples, the author leads you through finding a location that will bring success, learn how to draw up a winning business plan (The Companion Cd Rom has the actual business plan you can use in MS Word tm.), how to buy and (sell) a bakery,basic cost control systems, profitable product planning, samplefloor plans & diagrams, successful kitchen management, equipment layout and planning, food safety & HACCP,successful food & beverage management,legal concerns, sales and marketing techniques, pricing formulas,learn how to set up computer systems to save time and money, learn how to hire & keep a qualified professional staff, brand new IRS tip reporting requirements, managing and training employees, generate high profile public relations and publicity, learn low cost internal marketing ideas, low and no cost ways to satisfy customers and build sales, learn how to keep bringing customers back, accounting & bookkeeping procedures, auditing, successful budgeting and profit planning development, as well as thousands of great tips and useful guidelines.Never before has so much practical information about the bakery business been offered in one book.

This is an ideal guide new for comers to the business as well as experienced operators. In addition to basic operational practices this book will demonstrate show how to: increase impulse sales and improve presentation, utilize merchandising fixtures and techniques,cross merchandising, point of purchase materials, how to develop a product sampling program. ... Read more

Reviews (2)

The Companion CD ROM is invaluable !!!
The book is great and the most updated on the subject - but the CD rom included with the book is superb and a very nice added bonus! It contains a full 50+ page business plan in Word for easy editing with financial statements, over 50 customized forms for your use in PDF format, and a check list of thousands of items you need to open - these are all bonus items included on the CD ROM !!!
We have looked at other business plans and software and all were over $100.00 - this is a great value - my only comment is the book is so packed with info. the type size is a little small for my aging eyes...

Great Book - Great Value with the CD Rom
While providing detailed instruction and examples, the author leads you through finding a location that will bring success, learn how to draw up a winning business plan ( The Companion Cd Rom has the actual business plan you can use in MS Word tm.), how to buy and (sell ) a bakery, basic cost control systems, profitable product planning, sample floor plans & diagrams, successful kitchen management, equipment layout and planning, food safety & HACCP, successful food & beverage management, legal concerns, sales and marketing techniques, pricing formulas, learn how to set up computer systems to save time and money, learn how to hire & keep a qualified professional staff, brand new IRS tip reporting requirements, managing and training employees, generate high profile public relations and publicity, learn low cost internal marketing ideas, low and no cost ways to satisfy customers and build sales, learn how to keep bringing customers back, accounting & bookkeeping procedures, auditing, successful budgeting and profit planning development, as well as thousands of great tips and useful guidelines. Never before has so much practical information about the bakery business been offered in one book.

This is an ideal guide new for comers to the business as well as experienced operators. In addition to basic operational practices this book will demonstrate show how to: increase impulse sales and improve presentation, utilize merchandising fixtures and techniques, cross merchandising, point of purchase materials, how to develop a product sampling program ... Read more

Book Description

Written by the co-founder of three successful magazines, Starting & Running a Successful Newsletter or Magazine gives you the practical know-how you need to put together a profitable publication. From creating simple newsletters to fancy online publications and sophisticated magazines, it provides all the information necessary to start and run your own successful business.

Starting & Running a Successful Newsletter or Magazine covers the ins-and-outs of:

*raising start-up money
*attracting the best help
*choosing the right marketing strategies
*creating a solid subscription base
*building loyalty among readers and advertisers
*competing effectively against even the biggest adversaries

The 4th edition now covers publishing successfully on a tight budget, associating with a conglomerate, entering into online advertising and securing sponsors. It also discusses unique ways to foster advertising, and melding print and the Internet into a single enterprise. ... Read more

Book Description

This authoritative and thorough guide includes everything that made previous editions of Enterprise JavaBeans the singlemust-havebook for EJB developers: the author's solid grasp on the complexities of EJBs coupled with his succinct, easy-to-follow style; hundreds of clear, practical examples; adept coverage the key concepts EJBs ; and diagrams to illustrate the concepts presented. The fourth edition also includes everything you need to get up to speed quickly on the changes wrought by EJB version 2.1, an architecture overview, information on resource management and primary services, design strategies, and XML deployment descriptors. In this edition, we're adding an EJB workbook for JBoss 4.0.The workbook shows how to deploy all of the examples on the JBoss 4.0 application server.It addresses an important problem with EJB: deploying the software on a server can be extremely difficult.JBoss is an open source project that has become the most widely used J2EE application server.Author Richard Monson-Haefel provides just what you need to know to harness the complexity of EJBs: practical, precise, usable examples--large enough to test key concepts but still small enough to be comprehensible--taken apart and explained in the detail you need to deploy those principles in other situations.If you work with EJBs--or want to--this book will earn a favored spot on your bookshelf. ... Read more

Reviews (150)

Good book for jumping in
All you need to jump in, for more details go for 'Special Edition Using Enterprise JavaBeans 2.0', rare case when O'Reilly's book is not a head above the rest. 'Special edition' is deepier and a better choice for advanced programmers.

Excellent Book for new and intermediate EJB developers
This book is aim at Java developers wishing to learn the fundamentals of Enterprise Javabeans.
Knowledge of Java and JDBC is assumed.

If you ask to any EJB developer which are the best books about EJB, many will respond with two;
Mastering EJB (Ed Roman) and this one. Mastering EJB also covered JDBC, RMI and other topics.
The 1st and 2nd editions of Enterprise Javabeans (Richard Monson-Haefel, Orielly) focus specifically on
understanding and using EJB. Both are very good and worth reading.

The book is made up of 17 chapters, covering the all basics, intermediate topics and some advanced.
The first chapter introduces distributed object architectures and component models.
This chapter gives the reader an understanding of RMI and CORBA, the technologies that EJB was originally built on.

Chapters 2 and 3 present the EJB architecture and the main services provided by the architecture.
These chapters are very important to read because they cover essentially what is an EJB,
the advantages of EJB and a few differences between EJB 1.1 and EJB 2.0.
If you have read either of the previous two editions, you will like the EJB 2.0 specifics
(e.g. Message Driven Beans) introduced in these chapters. A TravelAgent EJB is used as an example through out chapters 2 and 3.

Chapter 4 gives the reader their first introduction to EJB source code.
We recommend you download the workbook and source code examples (...)
Currently only Web Logic 6.1 and Web Sphere 4.0 versions are available.

Chapter 5 present Session and Entity beans with a quick overview of JNDI and Java RMI-IIOP.
The chapter focuses on the Remote and Local (EJB 2.0) client APIs.
The author also shows how to redesign an EJB to use a Local Interface instead of a Remote interface.
What we really like are the code snippets used to demonstrate the theory.
Chapters 6 and 7 go into detail about Entity Beans (CMP 2.0).
Chapter 8 covers EJB QL, similar to SQL but designed to work with the abstract persistence schema of EJB 2.0 Entity Beans.
Again, there are lots of code examples and helpful class diagrams.
Chapter 9 provides a useful guide to differences between CMP in EJB 1.1 and EJB 2.0.
Chapter 10 and 11 describe BMP and Entity-Container contracts (primary key class).
These are explained quite clearly considering these are not simple topics.
Chapter 12 focuses on explaining Stateless and Stateful Session Beans.

Chapter 13 presents Message-Driven Beans. After an overview of JMS, a ReservationProcessor EJB is described.
This chapter shows sending messages between client and message bean.
Chapter 14 covers transactions with some example EJB code.

In chapter 15, the author gives some design strategies that should be followed.
These include passing objects by value and implementing a common interface.
Chapter 16 is all about XML deployment descriptors. The last chapter (17) gives an idea of what to expect in future releases.

There has been alot added to this book since the previous editions. We recommend this book to all developers that would like
to learn about EJB step by step. It would have been nice to have more EJB Design Patterns, however, there is enough in this book
to keep most developers happy. Go buy it now!

Outstanding Coverage of a Large Subject
I started out knowing very little about EJB's when I picked up this book. I'm happy to say I wasn't disappointed!

The first three chapters give a 10,000 foot view about the role of EJB's in J2EE. Bean lifecycles are covered, container interaction, deploytment processes, etc. is all covered in a general and friendly manner. A little bit of code is presented to illustrate key points and help you start thinking about how to write code.

The chapters following really drill down into the guts of entity, session (state and stateless), and message driven EJBs. Simple code examples are presented and taken apart, with detailed explanation about why certain things are the way they are, and how things work. Outstanding theory here! You get down into the nitty gritty about deployment descriptors, state diagrams, the works.

There are also nice reference Appendices providing state transition diagrams, API references, etc.

What impressed me most about this book is the author's careful distinction between EJB 1.1 and EJB2.0 specifications, including code samples of each, and the raw level of detail about how beans work.

The bad part about this book is it assumes you know a lot of other fundamental technologies such as XML, JNDI, and JMS. I highly recommend you have references available on these technologies during reading if you're trying to learn the big picture at the same time. People who are really into code examples and not theory may also be a little disappointed by the simplicity of the examples given.

All in all a great buy!

Horribly Writen, useless information
I buy discount software books whenever I can, and I picked this up for 8 or 9 bucks somewhere. Man, what a waste. I learned more about EJB from SUN's website and from reading on the internet. The examples were useless, and the chapters were disjointed.

great!!!
This book was my first exposure to EJB/J2EE and I have found it to be very helpfull. I have read it from cover to cover and I am about to use the knowledge I obtained to rewrite our existing thick client to a JBoss client/server.

I strongly recommend this book. ... Read more

Book Description

How to Start a Home Based Travel Agency has just been entirely updated.

The effects of September 11th, 2001 and the resulting aftermath has had a dramatic effect on the travel industry and further enabled home-based travel entrepreneurs.The January 1st, 2003 printing of How to Start a Home Based Travel Agency is the most up-to-date information available about operating a travel business in this exciting industry.

Issues such as the elimination of airline commissions, the implementation of service fees, the fabulous growth of the cruise industry and all of the changes that have evolved are discussed and analyzed.This edition of How to Start a Home Based Travel Agency is a must have if you are considering entering the travel industry or are an agent going home-based from a storefront. ... Read more

Reviews (8)

Great Book!
I was a "travel agent" for GTI and just didn't get the support I needed and found the benefits non-existent. But I found out that I wanted to become a real travel agent. I bought both books from Amazon.com and found How to Start a Home Based Travel Agency the best book for anyone wanting to start a serious career selling travel. The other book is good if you want to join GTI or organizations like that. I didn't find many errors in it at all.

This is the book
While there are typos in the book, How to Start a Home Based Travel Agency is an excellent book that helped me make the transition from store front to home based. After 7 years as a retail travel agent, I was forced to go home-based. I looked at both this book and the other one (Home Based Travel Agent) and found this one to represent the information necessary to make the transition. Tom and Joanie Ogg are well known and respected in the travel business and their expertise goes without rival.

Do yourself a favor, this is the book to buy.

Poor Editing and Terrible Writing
I purchased this book and "Home-Based Travel Agent" by Monaghan. Tom Ogg's book is very, very poorly editted (tons of typos, bad grammar, etc.) It also has limited info about starting a Travel business. Most of the text is generic and would apply to starting ANY business--not specifically travel. I was disappointed with this purchase and returned the book. The other book bu Monaghan is much better.

Look again
I found this book completely unhelpfull and a waste of money. I know nothing about the travel industry and looked to this book as my introduction into it. I am more confused than ever and now have no intention of entertaining the idea of opening my own home-based agency. Thanks but no thanks.

Tons of insightful information, but very poorly edited.
I read through this book cover to cover to learn more about the travel and home based travel agency industry. The information contained within was extremely useful, and provided a terrific overview of the steps necessary to start you own business. Perhaps it made it seem a little too easy to become successful as a home based travel agent, but the ingredients were all there. This included setting up your business, creating a marketing plan, hooking up to the travel provider network, and training involved.

However, I am only giving this book 3 stars because the editing job for this book seemed non-existent. Lack of commas throughout, many typos, blank lines in the middle of paragraphs, grammatical errors, and other basic editing tasks were obviously not done. I can't imagine why this level of polish was left out. If you can ignore this then the book is well worth it for the knowledge gained.

I also wanted to note that the authors promote their own affiliated web sites a little too often throughout the text which wasn't necessary. A more unbiased set of Web links would have been more useful. ... Read more

Book Description

Proven strategies and the latest selling tips from eBay's most elite merchants

With an estimated 200,000 people making a full-time living selling goods on eBay, and millions more earning a part-time income, it's clear that eBay can create some impressive profits for those who know what they're doing. The eBay Millionaire profiles 25 of eBay's elite Titanium Power Sellers-those who move more than $150,000 in goods every month-and reveals the secrets to their success. Author Amy Joyner reveals the fifty top lessons for profitably selling almost anything on eBay, from how to select the best mix of merchandise, ship goods, and keep customers happy to working with wholesalers, making the leap from part-time to full-time selling, and looking like a million-dollar business even if you're working from your kitchen table.

Amy Joyner (Greensboro, NC) is an award-winning reporter for the News & Record in Greensboro, North Carolina, who has been covering e-commerce and entrepreneurship for many years. She is the coauthor of Making Dough (0-471-43209-1) and has won awards for her writing from the Associated Press, North Carolina Press Association, and other organizations, as well as three Knight Center Fellowships for business, aviation security, and military reporting. ... Read more

Reviews (4)

How To Sell Big-Time On Ebay
This is the book that provides needed information if you wish to sell on eBay as a business. This book gives you specific business models of real people who are making money on eBay. This book gives you a true and real sense of what it is like to make money on eBay, perhaps as a full-time millionaire seller.

Excellent!
In my plight to learn more about making money on eBay, I'd purchased several books on the subject.This was the best one out of the four that I had bought.It gives specific business models of real people making money on eBay instead of listings of what to do/not to do or theories like in other eBay books.This book gives you a real sense in exactly what needs to be done if you want to become a Million-Dollar Power Seller on eBay.The rest of the "get rich on eBay" books pale in comparison!If you want to make money on eBay, this book is a MUST HAVE, MUST READ!

Ebay Millionaire by Joyner
This book will assist you in crafting optimal strategies for making money on Ebay. For instance, the author describes how old inventory items can sell for big profits. There are strategies to drop ship directly from manufacturers without ever handling the merchandise. The drop ship directly from the manufacturer to the
customer obviates the necessity for carrying inventory and incurring large storage costs. Customarily, the manufacturer
sends out the order under your name so that your customers
believe that they are buying from you.

Auction feedback is an invaluable tool for Ebay sellers. Perhaps,
the best source of permanent customers is the group you have sold
to already. People who have bought from you are the best source of future sales because they are familiar with the quality product delivered and the particulars of the selling experience. This book is not a cure-all; however, it will assist you in maximizing the Ebay selling experience. My experience in selling tells me that it is to your advantage to answer customer questions on a timely basis and to deliver a product on time
and in good condition. This work also covers masse selling to
large groups of customers. It is a solid value for the price
charged. There is a word of advice. The million doesn't come over
a single night. Much work is required to start up the operation,
identify/service customers and manage the enterprise. Ebay
selling ( as any selling) requires constant attention and
nurturing.

A well-written look at eBay excellence
Ever wondered how to get rich by selling on eBay? Well, this book is filled with real-life business success stories of people who literally have made millions selling on eBay.

You may not join them after reading this book, but you can get some valuable online selling advice, even if you just use eBay to clean out your closet.

The book is divided into separate vignettes, each focusing on a different Titanium PowerSeller. These are well-researched and are interesting stories of risk and reward, even for readers who don't know how to turn on a computer. I'd definitely recommend "The eBay Millionaire."
... Read more

Book Description

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Reviews (68)

More Valuable Now Than Ever Before
Crossing the Chasm (1991) and Inside the Tornado (1995) should be read in combination. Having just re-read both, I consider them even more valuable now than when they were first published. Chasm "is unabashedly about and for marketing within high-tech enterprises." It was written for the entire high tech community "to open up the marketing decision making during this [crossing] period so that everyone on the management team can participate in the marketing process." In Chasm, Moore isolates and then corrects what he describes as a "fundamental flaw in the prevailing high-tech marketing model": the notion that rapid mainstream growth could follow continuously on the heels of early market success.

In his subsequent book, Inside the Tornado, Moore's use of the "tornado" metaphor correctly suggests that turbulence of unprecedented magnitude has occurred within the global marketplace which the WWW and the Internet have created. Moreover, such turbulence is certain to intensify. Which companies will survive? Why? I have only one (minor) quarrel with the way these two books have been promoted. True, they provide great insights into marketing within the high technology industry. However, in my opinion, all e-commerce (especially B2B and, even more importantly, B2B2C) will be centrally involved in that industry. Moreover, the marketing strategies suggested are relevant to virtually (no pun intended) any organization -- regardless of size or nature -- which seeks to create or increase demand for what it sells...whatever that may be. I consider both books "must reading." Those who share my high regard for one or both are strongly urged to read Moore's more recent business classic, Living on the Fault Line.

A classic in business analysis
This book works best when read in combination with Inside the Tornado. These two books have also been updated and integrated into Moore's latest, Living on the Fault Line. Crossing the Chasm, like the other books, is about and for marketing within high-tech enterprises. Moore's view is that high tech products require marketing strategies that differ from those in other industries. The "chasm" is the gap between sales to technically literate buyers and mainstream buyers. Moore's book provides well thought out strategies for bridging this gap. Moore disputes the prevailing view that rapid mainstream growth can follow continuously from early market success. Quite different strategies are needed and Moore provides them, illustrated by examples of companies and products that have successfully crossed the chasm. This is well worth reading, though if you read only one book by Moore, make it his latest, Living on the Fault Line.

a high tech business classic
Let's face it -- 80% of business books are pure garbage.

This is one of the gems. One that should sit on your office bookshelf.

Moore came up with an interesting take on how high tech businesses must move from early adopters to the mainstream and the challenges involved.

Worth reading, even if you think you already understand
Long established as a classic, the drawing depicting the different classes of customers and their adoption rates are commonly used in the industry. I personally thought I already understood it, just from osmosis. However, reading the book taught me more about the characteristics of those customers, how you gain penetration into their markets, and most importantly how you manage a team and produce a product into those markets.

There are also lessons in there about establishing a beachhead and how to choose your target customer that dovetail nicely into some more modern work around persona identification in software development and the need to identify just one target persona for your application at a time. This is a great marketing book -- even if some of the specific company examples are somewhat dated -- whose concepts readily translate into not only management but directly into product development and vision.

Really changed my life about technical sales
There are some rare books that create revelations, and in my professional career, this is one of them. Now it is obvious why I often failed to connect with "Pragmatists" and other customers, who didn't seem to get it like the other "Visionaries" and "Technofiles" I had little trouble selling to.

I was the one who didn't get it!

In addition, marketing and sales books can be such dull tomes, but Moore's professional experience and accesible manner makes for an interesting read. His "lingo" has been picked up but many professionals, to the point where you need to read Moore just to be up to date. But the good news is, you will be much more effective in technical sales and marketing after reading this book. ... Read more

Book Description

A thoroughly updated new edition of the premier guide to international trade now features a special section on the e-commerce revolution. Dr. Carl Nelson’s acclaimed resource for beginners venturing into the import/export business is more timely and action-oriented than ever in this fully revised Third Edition. Showcasing an indispensable new chapter on the ins and outs of e-commerce and how to take advantage of all of cyberspace’s exciting possibilities, Import/Export also features a range of new material and guidance. Nelson’s practical, easy-to-follow approach covers all the basics, including choosing a product, making contacts, and cutting through government red tape. Carl E. Nelson (Chula Vista, CA) is the author of Global Success: International Business Tactics for the 1990s and Managing Globally:A Complete Guide to Competing Worldwide. ... Read more

Reviews (6)

Great book plus
This is a great book for its purpose, which is to step start into international trade. Nelson's book Exporting: A Manager's Guide to the World Market is the next step and is also available on amazon.com. Look it up and grow even more in this facinating and lucrative world of business.

Too basic
This book is definately for the beginner and was of no use to me. I have only been working as an importer for about a year and found the book useless. I would recommend it only for the novice. If you have any experience at all you have already heard this information.

Powerful book
This expanded and updated third edition Import/Export shows you how to tap into the E-commerce phenomenon, including a complete overview of this new global market opportunity, how to set up a successful home page, and tips to filling orders and getting paid over the Internet. New material also covers the Euro and the World Trade Organization, NAFTA, tricks of using Letters of Credit, new product standards, and how to navigate the business worlds of China and Africa. Plus, you'll find Dr. Nelson's 20 acclaimed and globally tested keys to international business success. Whether you're the owner of a small manufacturing firm, a businessperson in search of a second career, or a budding entrepreneur attracted by international trade's exciting potential, this third edition of Import/Export: How to Get Started in International Trade contains everything you need to reap the profits of today's booming world economy. Dealing with every aspect of exporting and importing, this totally revised and updated book cites helpful details and highlights scores of examples and success stories. Dr. Carl Nelson, a recognized global trade strategist, demystifies international trade to show you everything you need to get started and succeed. The book tells you how to: Write a business plan Choose a product Make overseas contacts Finance an import or export transaction Protect patents and trademarks Get through the customs maze Figure import duties Trade in Europe's single market CONTENTS THE COMMONALITIES Chapter 1: Success and the Trade Game Chapter 2: Launching a Profitable Transaction Chapter 3: Planning and Negotiating to Win Chapter 4: The Cyber Trader: Selling with E-commerce Chapter 5: Completing a Successful Transaction Chapter 6: How to Set Up Your Own Import/Export Business

THE DIFFERENCES Chapter 7: Exporting from the United States Chapter 8: How to Import into the United States

DOING BUSINESS WORLDWIDE Chapter 9: Doing Business Through World Trade Centers Chapter 10: Doing Business in the Americas and an Expanding NAFTA Chapter 11: Doing Business in an Expanding Europe Chapter 12: Doing Business in Africa Chapter 13: Doing Business in the Near East and Asia Chapter 14: 20 Keys to Import/Export Success

U.S. Chamber of Commerce and World Trade Center Association
What the experts say:

"During a time when international trade is growing to unprecedented levels Import/Export: How to Get Started in International Trade is recommended as a valuable tool for the business person who wants to take advantage of the opportunities and learn the techniques of world market entry." Tom Donohue, President, U.S. Chamber of Commerce "Import/Export: How to Get Started in International Trade by Dr. Nelson is one of the best resources available to those involved in world trade. It is factual, easy to read and understand, and up-to-date. I strongly recommend it." Guy Tozzoli, President, World Trade Centers Association, New York

I need this book.I want it in Spanish OK?
For me this is a better book about import and export that I Know .At this moment,I am studying Interational Marketing. I have English edition .But I need Spanish edition, because with it I can understand well.Due to the vocabulary is dificult for me, because I am Chilean and reading it in Spanish I'm sure I can learn very well and will be a good broker of international marketing. Thank you,

Gustavo G. Caro-Brown ... Read more

Book Description

How to make money collecting money, Starting a Collection Agency Michelle Dunn, Never Dunn Publishing, LLC, $29.

Starting a business is a daunting task, and starting a debt collection business is even harder.Between licensing, bonding, Fair Debt Collection Practices and so many more qualifications a debt collector starting his or her own agency must face, where do they begin?In her instructional guidebook, How to make money collecting money, Starting a Collection Agency, debt collection expert Michelle Dunn explains the critical steps to take when starting your own agency.

Dunn begins by helping Entrepreneurs gather all the information they need to start their own collection agency.She then goes on to explain how she started, set up and ran her own successful collection agency for over 8 years.This book acts as a guidebook to anyone on how to get your business up and running, she says, and if you follow the steps outlined you will have your own successful agency.

Dunn’s easy to read format takes the "scare" out of everything that is required when starting a collection agency.With chapters such as What is a collection agency, Should I start my own agency, and explanations of the business plan, legal requirements, state licensing information and helpful tips, Dunn successfully answers questions anyone might have when starting their own agency.

In How to make money collecting money, Starting a collection Agency, readers learn how to find clients, whom to contact to obtain a collection agency license in your state, information on business plans, marketing, The Fair Debt Collection Practices Act, and many other things you will want to be aware of when starting your agency.

Sharing her knowledge and experience from starting and running her own agency, Dunn teaches readers how to get a successful agency up and running.With the tips and information provided in this book, Entrepreneurs can confidently start their own debt collection business.Armed with the knowledge of who to contact, what associations to join and how the debt collection industry works, they will be able to be the owner of a collection agency with resounding success.

Michelle Dunn, founder and president of Never Dunn Publishing, LLC, is a writer, publisher, consultant and the Editorial Advisor for Eli Financial Debt Collection Compliance Alert Newsletter.Michelle started M.A.D. Collection Agency in January 1998 and ran it successfully until December 2004, when she sold it.She still owns and runs Credit & Collections.com an online community for credit and business professionals.She has been featured in Ladies Home Journal, PC World, Home Business Magazine, Home Business Journal, Entrepreneur, The Internet Web Source, Professional Collector, and in Home Based Business for Dummies, Shameless Marketing for Brazen Hussies, From the Home-Front The Simple guide to starting and Running a Home based business, on (NPR) National Public Radio and many newspapers nationwide. She has many published articles and 3 published books to add to her list of accomplishments.She is now publishing two more titles in her Collecting Money Series as well!as a boxed set. ... Read more

Reviews (8)

Outstanding guideline
I have been in medical billing and collections for years, but only recently have opened a collection agency.Michelle's book gives the basic information necessary for anyone to start.Even with my background, I learned necessary information to become successful.

Great book to getyou started
A great book for people who may be thinking about what's involved when starting a collection agency.It's written in an easy-to-read manner and starts with the very basic components of collection agency management.You'll learn about many aspects of the business from collection terminology to state requirements.There's even a selection of forms and letters to get you started.Michelle Dunn has used her vast experience in this field to produce a no-nonsense book.A good resource for the collection agency novice.

Excellent Information
This book was very helpful and gives lots of important information!The way it is written is straight to the point and very easy to read.It also makes it very easy to go back and reference because it is not cluttered with un-nessesary information.The author is also very helpful with any questions you may have.I recommend this book 100%.

Order this excellent resourse for starting YOUR business
This is an excellent resource for anyone who is interested in starting their own collection agency. Michelle's info demonstrates the "how to" from start to finish. This is a MUST have if your planning on being successful.

Marie Robinson
California

Great Business Startup Idea
Fifteen years of collection experience lends to this great little book that presents an offer for a great business opportunity. Dunn shares her expertise in the art of collecting money from those who have fallen behind in payments etc.

Michelle goes through the whole setup process step by step with resources included to show you how to start your own collection agency. It's power packed with tips, suggestions, do's and dont's, and wonderful resources to boot. It's like a "business in an a box".

This is a great addition to the library of those looking to start a business of their own. ... Read more

Book Description

Brewing Up a Business is an entertaining, enlightening first-person account of author Sam Calagione's nontraditional success as an entrepreneur. Starting out with a home brewing kit cobbled together from used kegs, Calagione turned his entrepreneurial dream into a reality. Relying on unique brews, lots of loving technique, and hard work, Calagione built Dogfish Head Craft Beer into America's fastest growing brewery. Without the benefit of an advertising budget, Dogfish went from a tiny operation in Delaware to one of the country's most popular craft breweries, distributed in 29 states and four countries. As revenues grow at lightning speed-an increase of 105 percent in 2003-Dogfish's success is the result of dreaming big, working hard, and thinking unconventionally. With real lessons on entrepreneurship and success from a real entrepreneur, as well as practical ideas on nontraditional marketing, this is a business story that will open readers' eyes to the unquantifiable benefits of thinking differently. ... Read more

Reviews (2)

Super Book - Loads of laughs and Good Advice
I really enjoyed this book! Sam Calagione has a great sense of humor and a refreshing outlook on business. I found his advice helpful for my own small business - and of course I enjoy his beer. This book would make a great gift!

Great Read
I always stay on the toilet to finish each chapter no matter when I'm finshed! ... Read more

Book Description

This book helps experienced Java developers to build high-value mobile applications that take advantage of enterprise IT infrastructures. It also helps developers to add mobility features to existing enterprise solutions. It does not repeat the same basic J2ME/MIDP API tutorial covered by many other books.

After a comprehensive analysis of the landscape and trends of the J2ME platform, the book uses the source code of several award-winning, real world applications to illustrate the design, architecture and best practices of end-to-end smart mobile solutions. The comparison of competing application paradigms could prove invaluable to architects.

Then the book focuses on four most important enterprise application areas: Converged messaging (email, IM, mobile P2P as well as enterprise messaging middleware); data management (mobile and backend relational databases), ubiquitous integration (mobile Web services) and advanced security (J2ME cryptography). The book covers more than 30 commercial and open source tools from over 10 lea