Book Description

How to become the word on the street. Want to know how to make your business a hot-ticket item with both the press and customers? Looking for that one tool to help you get word-of-mouth rolling, quickly and inexpensively? Your competitors are working hard to generate this exposure, and now it's your turn. Full Frontal PR lets you in on a big secret of the PR industry: You can create buzz and elicit media attention for yourself without the help of a PR firm and without a large budget.

With entertaining case studies, Full Frontal PRbreaks down the processes and demonstrates how you can use the press productively. You'll learn how to identify your unique news-making hook, build relationships with the mainstream and industry press, and gain strategic placements that will build your business and get people talking. These tactics are based on proven methods that are easy to implement and, most importantly, cost effective.

PR is still the easiest, most inexpensive way to gain market share and reach customers, and author Richard Laermer's renowed media relations firm RLM have launched numerous brands into the spotlight with their innovative and out-of-the-box campaigns. Now Full Frontal PR shows how to break your message through the clutter and into the center of attention. ... Read more

Reviews (36)

A Must Read!
The advent of the publicly owned media conglomerate has left busy, multi-tasking reporters more dependent than ever on stories pitched by people, like you, who are looking for media placement. Full Frontal PR is an insider's look at how to make your story sing and dance in the mass media. The modern era requires hype, spin, guerilla marketing, buzz and hard core understanding of the media intake biz. The book's core lesson: how to get people to talk about you, your product and your service - the most important element in any PR campaign. Here's how to establish yourself as an expert source, so reporters get in the habit of calling you for quotes. Media veterans may have to dig for new ideas, but they are in here. However, we from getAbstract particularly suggest this manual of media manipulation to entry and mid-level PR managers who want to know more about creating that buzz.

Must Read- The key to mastering the PR trade
This is an terrific book and a great read - humorous, entertaining and full of substantiated advice. Richard and Michael expose the tricks to the pr trade, offering practical tips on how to harness the powers of media and word-of-mouth buzz to get maximum exposure even on small budgets. I recommend this book to anyone who is interested in learning how the media and world of PR works. Whether you are a PR/Marketing novice, small businesses owner, or an individual looking to make a name for yourself - Full Frontal is a great resource to get you well on your way!

A Must Read!
The advent of the publicly owned media conglomerate has left busy, multi-tasking reporters more dependent than ever on stories pitched by people, like you, who are looking for media placement. Full Frontal PR is an insider's look at how to make your story sing and dance in the mass media. The modern era requires hype, spin, guerilla marketing, buzz and hard core understanding of the media intake biz. The book's core lesson: how to get people to talk about you, your product and your service - the most important element in any PR campaign. Here's how to establish yourself as an expert source, so reporters get in the habit of calling you for quotes. Media veterans may have to dig for new ideas, but they are in here. However, we particularly suggest this manual of media manipulation to entry and mid-level PR managers who want to know more about creating that buzz.

The One Book I Use
I decided to learn PR to help me in my business, and bought some books based on their reviews on Amazon. This was the one that was a total blast to read. It was the only where I got through the whole thing and thought Ok, now I know. There are chapters on everything you need to make PR doable. And one section really breaks it down for you in a hilarious way - like you're doing it - so that you can try what Laermer got to do for his clients. The examples are hilarious - for anyone thinking they understand business there are ways to learn how to handle clients. My vote is Full Frontal PR - check out chapter titles on FullFrontalPR.com and examples of how Laermer writes and you'll see: Finally anyone can "get" PR without reading a boring textbook. Who else would call a section on finding out about competitors, "Research And Snoop - Dawg!"

Thanks Guys!
As a small business owner, I've found some very good advice here. The tips on how to follow up on publicity were especially helpful. I also like the clever ways to keep in touch with local press.
I have passed the book on to at least three other business women friends. Btw, the one who offered highest praise is a PR person. But all were pleased to get the info and one bought it for her daughter---yet another small business woman.
It IS a job to promote yourself/your business, but it needs to be done. And, with the advice herein, it works! ... Read more

Book Description

A 5-Point Plan for Recreating the Modern State.Citizens everywhere no longer stand in line, they are getting online.From Brazil to Boston, the Baltics to Mexico, the Internet is proving to be the catalyst for change in the way we communicate, work, shop, learn, and play.Now it is also providing an entirely new way of governing.For anyone interested in parcticipatory democracy, Doug Holmes brings a truly international perspective to this crucial examination of the effect technology has had on the public sector and what the future holds for citizen-centered governance at the local, national, and international levels. ... Read more

Reviews (2)

Clear Vision
Holmes's Book represent a clear vision of the paper of government's to deliver social services through technology infrastructure and confirm how government's processes have to modify its sense to deliver major benefits to more citizens. It is highly recommended.

Highly Recommended!
This informative, well-researched and brightly written overview of government e-business will fill you in on how far governments worldwide have come in offering services via the Internet, and what more they have to do to make the most of what the technology has to offer. It's a fascinating read that highlights the Internet's incredible power in bringing people, causes and issues together in the name of social activism, politics and democracy. We from getAbstract recommend this book to all readers with an interest in better - or at least more efficient -government. ... Read more

Reviews (1)

Interesting Read--1st Phase in Larger Research Project
I got the skinny on this project from Grunig himself--he was my advisor in graduate school. This is the opening introduction publication of a large research project he and his colleagues were conducting for the International Association of Business Communicators (IABC). Taking their inspiration from Peters and Waterman's "In Search of Excellence", this book provides a comprehensive look at public relations, giving readers an idea of where the field is and where it is heading. I'd consider this a must-have resource for anyone wanting to move up the ranks as a public relations professional. ... Read more

Reviews (25)

"Truth Well-Told": Knowing How and When
This book's primary objective is to provide "an easy recipe for great publicity" and Mathis achieves that objective. I also think that all of the twelve "Rules" he identifies and then explains are directly relevant to internal and (especially) external communications wholly unrelated to media relations. It would be a disservice to both Mathis and to those who read this review to list the dozen. Each should be carefully considered within the context in which Mathis presents it. They meet a variety of needs which include but are not limited to media relations. Mathis does indeed enable his reader to gain a "systematic understanding of how all publicity works," a cohesive, comprehensive, and cost-effective system which is "easy to learn, easy to remember, and easy to apply." In aggregate, they comprise what Mathis calls a "Media Rules methodology." Mathis suggests (and I agree) that most readers already know most of what he advocates. If true, why read his book? Good question. My response is this: Learning what to do with what we already know will determine the value of that knowledge. The 12 Rules are based on common sense in combination with the Golden Rule. Inorder to attract favorable attention and to achieve a desired objective, it is imperative to keep in mind that the media as well as business associates are generally handicapped by limitations (e.g. time), harried (e.g. by pressures and distractions), hungry (i.e. to improve their circumstances), and human (e.g. sensitive to perceived neglect and abuse). As Mathis explains, the "Beast" is an all-encompassing term "for the system that pushes the news gathering process." Perhaps Mathis would agree with me that "Beast" can also be used as an all-encompassing term for the community or communities within which one earns a living. The second "Beast" must also be "fed" with courtesy and consideration as well as with information and other resources.

Mathis divides the dozen Rules within four categories: Seducers (which attract attention amidst ever-increasing "clutter"), Enablers (preparation, simplicity, and repetition), Aggressors (which sustain initiatives), and Hazards (obviously, excesses and perils to be avoided). Mathis explains both HOW and WHY each of the 12 Rules is essential; also, HOW and WHY the 12 Rules are related, indeed interdependent. Throughout his book, he provides dozens of real-world examples to illustrate key points which include don'ts as well as do's. (Many years ago, I headed the regional PR operations of a huge advertising agency. I now regret that those don'ts and do's had been available to me then.) This is neither a textbook nor a manual, although Mathis does include at least some "how to do it" guidance.

For whom will this book be most valuable? First and foremost, those who are primarily responsible within their respective organizations for establishing and then nourishing cordial and mutually beneficial relationships with the media. It is important for many readers to understand that, if the Mathis' Media Rules are carefully and consistently followed, even small companies can obtain substantial and favorable publicity. Long ago, John Hill defined public relations as "truth well-told." I agree. Moreover, for most organizations, there are many different "publics" (other than the media) with which to establish and then nourish mutually-beneficial relationships: "stakeholders" such as employees, customers, vendors and suppliers, and service providers as well as shareholders. Hospitals also have patients among their "publics"; schools, colleges, and universities have alumni and benefactors among theirs. All of Mathis' Media Rules can also ensure "truth well-told" to these various constituencies

Those who share my high regard for this book are urged to read Bossidy and Charan's Execution: The Discipline of Getting Things Done as well as Hammer's The Agenda: What Every Business Must Do to Dominate the Decade and Maister's Practice What You Preach: What Managers Must Do to Create a High-Achievement Culture.

The BEST book I''ve ever read on PR and the Media
I don't think anyone can read Feeding the Media Beast and not be entertained. Better yet they will learn valuable insights about dealing with the media. There has always been a mystique about the media, that somehow they are greater beings than mere mortals. Mathis easily puts that to rest through his personal stories and often humorous examples. Mathis knows the media and is generous in his willingness to share.

Once anyone with a product to sell or something to promote figures out that the media need US they will be halfway to meeting their goal. Knowing how the game is played, and how important we are to them, is what Mathis does an excellent job of teaching.

Prepare. That is the key principle that Mathis shares and that we need to remember over and over. The media can be intimidating and daunting if we allow it, but with the information in Feeding the Media Beast it doesn't have to be. The media should be our best friend and after reading this book you'll feel much more confident and remember that they need us.

Govt communicators should also see Media Relations Handbook
Mathis' book is *excellent*, but government communicators should also see a book written by a Washington pro, see Media Relations Handbook for Agencies, Associations, Nonprofits and Congress. The Handbook is written by Brad Fitch, who has more than a decade of Washington PR experience, with a Foreword by Mike McCurry.

What others have said about Fitch's book (about which you can see more at MediaRelationsHandbook.com ):

"Great advice for beginners and experienced media hands. If you are a media relations professional--either beginner or seasoned veteran--this is the book for you. Brad Fitch, who spent many years fielding reporters' tough questions on Capitol Hill, has written a timely, practical guide to handling media relations that is filled with solid professional advice. What goes into a press release? How do you develop a strategic message? You've got a digital camera and a fax machine, but what else does your office need to effectively handle the media? Before you start talking to a reporter, do you know the difference between 'on the record,' 'off the record,' and 'background'? When there's an immediate crisis in your organization, what are the eight mistakes that you absolutely must avoid? How do you handle your paranoid boss when he or she has to confront the press? You'll find the answers to these and many other everyday problems in this book. Fitch also gives valuable advice on how to set up an effective website and how to use e-mail for optimum communications. Excellent book for professionals who work in federal or state agencies, trade associations, non-profits, state legislatures or Congress. It's the only handbook you'll ever need."
-- Dennis W. Johnson, college professor and former Capitol Hill senior staffer

"Provides valuable advice for those who flack for a living."
-- Roll Call

"A superb blend of theory and practice, written by someone who uses words like Gallup uses polls."
-- Steve O'Keefe, author "Complete Guide to Internet Publicity" and Adjunct Faculty, Tulane University College

"Uncertain how to interest the press in your pressing issue? Having difficulty preparing your media-unfriendly boss for a tough interview? Worried about the next communications crisis and how to handle it? Brad Fitch answers those questions and many more in this crisp, clear and completely useful book."
-- Tucker Carlson, Co-Host CNN Crossfire, author

"A seminar from TheCapitol.Net is one of the best ways to learn from the experts about how Washington really works. Now all that insight and information has been packed into this invaluable volume. I suggest you read it, and become your own expert."
-- Steven V. Roberts, syndicated columnist, TV and radio analyst, college professor

"Brad Fitch has performed an admirable public service by giving public relations students and professionals alike an indispensable tool. His book provides a road map on both the practicalities and principles of PR, and he shows that honest PR is not an oxymoron. Now it's up to all of us in the media and spin industries to keep our end of the bargain."
-- Ed Henry, Congressional Correspondent, CNN (formerly Senior Editor of Roll Call)

"This volume is an invaluable road map to the mean streets of a city where information is power and power is everything. Brad Fitch has written a rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media."
-- Ann Compton, White House Correspondent, ABC News

"Media Relations Handbook is to political campaigns what The Art of War is to military campaigns: an essential strategic reference that winners should never be without."
-- James Carville, Co-Host CNN Crossfire, author

If you're a government communicator, you should get both Feeding the Media BeastAgain and Fitch's book, MediaRelationsHandbook.com , or search Amazon using the ISBN: 1587330032

Invaluable resource for anyone involved with the media
If you have any interest in working with the media successfully, read this book. Before you write a press release, before you call a journalist, and definitely before you accept an interview, listen to what Mark Mathis has to say about the nature of the media industry. His experience and his insights are invaluable. Initially I had thought that the cartoon on the front and the constant reference to the media as a "Beast" seemed infantile, and then I realized that this is in keeping with the message. The media IS infantile. Modern media is hardly a mature form of communication--it's more like a three-year-old throwing a tantrum. Why it's that way is a subject for sociologists and philosophers. All I'm concerned with is how to work with this three-year-old, and this book shows me the way.

One of the Best PR Books out there!
This is a great read, and a must-have on your short list if you're interested in Media Relations. Mark breaks down his book into easy to digest chapters, with real world examples of how each media rule works. By the time you get done with this book, you'll have it highlighted, with notes and ideas written in the margins, eager to try them out for your cause. Then you'll read it again to see what you missed the first time!

I'm getting ready to return to college and get my degree in Communications/PR. After seeing Mark give a presentation at a luncheon, getting the chance to read his book and taking the opportunity to talk with him, I was convinced more than ever to stay on track. I'm hoping to use the ideas in his book to stun my professors. Thanks Mark! ... Read more

Book Description

Even though publicity is free­­ and provides impact and credibility that advertisements can't touch­­the majority of business owners never give it a second thought. How to Be Your Own Publicist shows small business owners and entrepreneurs how to generate good PR without hiring an outside firm. Written in an engaging and accessible style, it combines guidelines to maximize, multiply, and even recycle publicity leads with templates, checklists, and step-by-step instructions to help publicity beginners secure positive, profitable media coverage.

Reviews (4)

Dipping your toes in PR? This one's for you
Filled with checklists and call-out boxes, this book is crammed with many great tips...and it's an easy read. Being a marketing consultant for small businesses, I especially like Ms. Hatchigan's material on "Becoming an Expert". Other good sections cover "The Basic Press Kit Ingredients" and "News Release How-To's". Don't be surprised if many pages of your copy become covered with highlighter.

Best PR book EVER!
Out of all the public relations books that I own this one tops the cake. Jessica Hatchigan gives plain english terms and lets the reader know that it is not impossiable to be an excellent publicity professional. Each chapter gives a step by step information on how to get top quility results using the simple techniques in the book. I recommend that any who wants to be a publicist or do there companies publicity buys this book, YOU WON'T REGRET IT!

Top-Notch!
Hatchigan draws upon experience to craft a well-written book that explains how to be your own publicist. As she convincingly aruges, you don't need a huge budget or an expensive consultant to get the publicity you want.

How to Be Your Own Publicist reminds me of Michael Levine's Guerrilla PR: Wired. Both books tell you how to wage an effective campaign without mortgaging your house!

Hatchigan focuses on the key areas--find the newsworthy aspects of your product, how to write an effective release, how to get the release noticed. Without a doubt, this book is incredible! I'm constantly going back to it. If you want to be your own publicist, then I really suggest getting How to Be Your Own Publicist.

Could have been "Publicity for Dummies" - Easy read
This is quite a bit different than most of the books I've read on public relations. The great thing about it is that it gives you step by step examples of how to promote your product, company or yourself. Many neat little gems of wisdom and guidance that I never would have thought of. Ms. Hatchigan apparently is well connected in the PR world as a number of higher ups have contributed to the many entertaining sections. If you buy one book on publicity, get this one. ... Read more

Book Description

Tips for saying the right things when the cameras are rolling and the reporters are taking notes

In today's media-saturated business arena, "good press" is vital for everything from proactive public relations to post-disaster damage control. One wrong move, or slip of the tongue, can be fatal. How to Make the Most Out of Every Media Appearanceshows anyone how to face the public through the media, and represent his or her business or industry with poise, confidence, and the ability to deliver a positive message without being sidetracked or distracted.

Written by George Merlis, an Emmy-awardwinning network television producer and top media trainer, this situation-specific book is filled with fascinating examples of how to say the right--and wrong--thing. It outlines a step-by-step program for:

• Defining a message and making it media-friendly
• Understanding what a media outlet is really looking for
• Concisely and accurately delivering a message--and no more

Reviews (1)

Helped Me With An Interview
I am in politics and have done a fair number of media interviews. One thing that set me off in the book was a quote from a journalist that politicians were no good at media. (The actual language is a lot stronger). At first I took offense, but after reading Merlis' book, I realized that most of us in the political arena are being overly formula-driven, canned, artificial and that this only adds to public disillusion with the political system.

So I followed the advice in the book. I prepared an agenda for my next interview, I remembered who I was talking to (NOT the reporter, but his readers) and banished the usual evasions from my encounter with the reporter.

What a difference! At the end of the interview, the reporter thanked me for being "frank" and for the "great quotes."

I recommended the book to several of my political friends, and -- in fact -- logged back on to Amazon.com to buy a colleague a copy -- which occasioned this review. Now if we only keep the other party from finding out about it. ... Read more

Book Description

Filled with successful strategies for serving clients in today's flourishing art market, this definitive guide provides techniques for increasing sales opportunities and revenues in an ever-expanding field. Not just for art consultants, this excellent resource can serve artists, gallery owners and staff, and anyone interested in selling art to the corporate market. Details are provided on how to generate leads, navigate new markets and reach top decision makers, establish a profitable fee/commission structure, then write and present winning proposals. Art sources, how to handle and install art, art program management, professional ethics, marketing, publicity and advertising are all addressed, with sample contracts and forms provided.

Susan Abbott, coauthor of "Fine Art Publicity," assists Fortune 500 companies in acquiring and exhibiting art and developing art-related public relations programs. An eminent speaker who regularly conducts corporate art training seminars in the United States, Canada, and overseas, she lives in San Francisco. ... Read more

Book Description

Cut costs and control inventory an adaptive business network

This book introduces the adaptive business network, a new method of business interaction that offers the ability to respond swiftly to changing market conditions, increase revenue growth, and lower overall cost. In Adapt or Die, the experts from SAP provide a thought-provoking road map to a new business world in which companies are linked together by uniform business processes and standardized software (uniform business processes and standardized software leaves me the impression of being rigid and inflexible, which is contrary to what were trying to say in the book). An adaptive business network allows companies to more precisely control inventory, quickly add or drop trading partners, and produce products and services that mirror actual customer demand.

Adapt or Die explores all the vital aspects of the adaptive business network, including:

• The benefits for your business
• Ways to prepare your company
• Implementing the adaptive business network in four steps
• Its application to specific industries
• The changes the adaptive business network will bring to the future of business

Reviews (8)

Theoretical framework
Conceptually the book is at its best in analyzing the dynamics of futuristic Supply Chains. It introduces the concept of Adaptive Business Networks that consist of several firms collaborating with each other as a virtual entity, facilitated by a coordinating partner. Each firm adjusts itself in real time to the market information, thereby winning together as a team of collaborating partners as opposed to achieving sub-optimal individual goals. The information flows from the Customer in a pre-determined manner, triggering business decisions based on uniform business processes and common technological platforms. The lead firm also retains the ability to add and drop partners depending on market forces and performance of the partners. There is no limit to the size of the network either. The partners also enjoy synergies by sharing common services - financial, consulting, legal for example. This is undoubtedly a dream of all supply chain managers. But then reality and dreams need to be bridged. This is where is book is lacking.

The issues that are not very convincingly answered are:

- How do participating firms, so diverse on their current technology platforms and business processes achieve the near standardization that is essential for such networks? Even in large multinational corporations running standard ERP software across several continents this is not yet achieved.

- Firms may have to participate in several networks simultaneously, and at times where the coordinating partners are fierce competitors in the same market. There would be conflicting interests where information sharing is not easy.

- Legal restrictions and protectionist walls across countries continue to prevail despite the rhetoric of globalization. An ideal network should first ensure a level playing ground for all players across this planet.

- CEO's today are afflicted by "Quarteritis". Missing numbers this quarter in the "larger interest" of their network may not appeal to most of them in the absence of substantial benefits accruing in the immediate future.

- Framework for collaboration between major software vendors to provide building blocks necessary for such a network.

Recommended reading to understand some interesting concepts that may be of help in designing supply chain solutions.

If you don't read any other biz books this year... read this
This book fills the great gap between too much theory/no real-life examples and detailed case studies on a specific company.

It really gets to grips with what it means to adapt, to make your whole business operation flexible enough to meet all challenges of todays environment. More than anything, it highlights why companies MUST adapt, why the old rules of business don't apply anymore.

Also real interesting that this is written by an exec of a software firm without plugging that company's products - it is objective and focused, detailed without being techie.

An all round excellent book.

Real World Assessment of Business Today
There are a lot of business books out there espousing the latest management fads and panceas. Having spent 15 years consulting with many US and multi-national manufacturers, this book does a great job of clearly depicting today's problems.

I think this book spoke plainly about those problems and solutions in way that many executives don't want to hear. There was no sugar coating in this book; either companies must come to grips with their antequated operating and management structures or they'll cease to exist. Pretty simple. And when you consider it for a moment, the are lot of companies that seem to be taking the latter path not the former (think United Airlines; Kmart; Ford; GM).

I think the adaptive business network is a great concept that deserves further consideration. It is interesting that the writer comes from a software/technology company, especially since this isn't a techie book. Maybe SAP is on to something big if they have the technology to help an adaptive business network run.

Adaptive supply chains are becoming alive
As a consultant and supply chain manager I have read a lot of theoretical stuff around supply chain management and how you can boost performance. This book is one the few that go down to the essential levers that drive supply chain improvements. At the same time the authors paint the picture of an adaptive business network and describe a step by step process how technology can help to transform a supply chain into an adaptive network. Supported with valuable company examples this book is very good to read and an inspiration for every decision maker who is not captured in his paradigms.

Great Supply Chain Vision
Adapt or Die is a must read for the visionary supply chain executive. The suppliers and customers of a company will change as the market demands different products and services. Without the ability to adapt, companies will risk losing market share to competitors. This book discusses how companies should prepare to for the future. ... Read more

Book Description

The nature of the communicator’s job has shifted dramatically in the last decade. While communicators still prepare speeches, press releases, and articles for corporate magazines, they are now being asked to perform managerial duties, including planning, consulting with stakeholders, and advising CEOs and vice presidents.

With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations. Author Sherry Ferguson divides the book into four parts: 1) establishing strategic planning cultures, 2) writing different types of communication plans, 3) theoretical foundations of communication planning, and 4) strategic approach to planning for issues management.

This book breaks new ground in the study of organizational communication and public relations and contains essential information for consultants, practitioners, and students.

Reviews (1)

This is an author review by Sherry Devereaux Ferguson.
The nature of the communicator's job has shifted dramatically in the last decade. While communicators still prepare speeches, press releases, and articles for corporate magazines, they are now being asked to perform managerial duties, including planning, consulting with stakeholders, and advising CEOs and vice presidents.

With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations. Author Sherry Ferguson divides the book into four parts: 1) establishing strategic planning cultures, 2) writing different types of communication plans, 3) theoretical foundations of communication planning, and 4) strategic approaches to planning for issues management and crisis management.

This book breaks new ground in the study of organizational communication and public relations andcontains essential information for consultants, practitioners, and students. ... Read more

Reviews (1)

Importance of Identity
Corporate Image is a well-written book that explores the importance of corporate image. Nowadays, this is an especially relevant image. Steidl and his fellow authors go on to explore various strategies that a corporation can use to burnish its image in an effort to create a strong future, where the image is well-supported by the organization and is well known. Very useful and a fascinating read that readily states and proves its case on the importance of perception of a corporation. It's as good as Guerilla PR: Wired, which also is all too aware of the importance of perception and goes on to explain several strategies on how to attain that image. ... Read more

Reviews (1)

Quick read packed with practical strategies
Hal Hart condenses years of experience and a thorough knowledge of media relations and human tendencies in this compact volume. An absolute must-read for any person speaking to a group of any size, it is especially essential for leaders and spokespersons of organizations. Hart's writing is practical and to-the-point. If you haven't taken presentation or media training, you will find this book an invaluable resource. If you have, you will find it a great refresher. ... Read more

Book Description

Cradle-to-grave security is gone. Building relationships is your key to controlling your destiny. More than ever you need to hone and enhance your networking skills to make your interactions meaningful and memorable. DISCover your networking style. Understand the importance of your personal/printed image. Learn myriad tips from how to develop a powerful verbal business card to how to really work a room. Break the ice more effectively at conferences, meeting and workshops! The time is now! ... Read more

Reviews (10)

Lots of great new netowrking ideas!
Lillian Bjorseth gives you more than just "tired and true" networking tips. What's more, the author helps you understand how and why networking works in both business and interpersonal relationships, and provides real insight about interacting with one another. Her background and experience in personal and corporate communications is quite apparent in the knowledge and advice she shares with the reader through the pages of "Breakthrough Networking." I picked up quite a few new ideas and have used them to build my own network of contacts increase my client base and expand my market. No matter what business you're in, this book can help you uncover new business and customers. Bjorseth's book should be right up there on the bookshelf with all your other business reference books!

Networking at It's Best!
Breakthrough Networking provides practical ways to effectively network your business. Just discovering your networking style is priceless. Lillian Bjorseth introduces us to Networking Bingo which is a very effective way to get every type of personality involved in networking. Building lasting relationships is a must and this book shows you how!

For aspiring and practicing free-lancers in any vocation
Now in an newly updated and expanded second edition, Breakthrough Networking: Building Relationships That Last by syndicated columnist Lillian D. Bjorseth is a truly "user friendly" guide to building networking skills in order to control one's own career path and uncover bright future prospects in an era where corporate cradle-to-grave job security is a thing of the past. From presenting the best possible personal image; to staying in touch; to engaging in ice-breaking activities; to dealing with gender-specific discrepancies, and a great deal more, Breakthrough Networking is particularly recommended reading for aspiring and practicing free-lancers in any vocational category or job level.

Networking at its best!
Breakthrough Networking offers many practical, hands-on suggestions for building on networking and communication skills. I have found it a highly useful and informative resource.

A Must Read for All Professionals
Breakthrough Networking is an excellent starting point for all professionals who seriously wish to improve their interpersonal and networking skills. Ms. Bjorseth covers all the bases in this interesting book. I particularly found enlightening her sections on Learning Your Networking Style, Impression Management and What Body Language Says. ... Read more

Book Description

In today's cutthroat economic environment, professionals of every description must discover the secrets of elevating themselves above the competition. Building Buzz through free media is the most efficient and effective way to attract prospects, gain client loyalty, and develop an aura of prestige.Marisa D'Vari, one of the nation's leading expert strategists on media promotion, offers fresh "insider secrets" on how to establish credibility via media interviews. Filled with tips, checklists, summaries, and colorful "success story" anecdotes, Building Buzz shows you how to quickly achieve a certain "celebrity status" that will attract clients like a magnet. Even better, you will learn how to turn these interviews into a powerful credibility machine that works 24 hours a day, 7 days a week.Expand your client list, enhance your credibility, and explode your profits with this dynamic, essential resource. ... Read more

Book Description

Activists and pressure groups can present a serious threat to organizations. An activist group intent on creating opposition can do untold damage to an organization`s reputation, sales, profits and share price. While this sort of action can be destructive, in many cases the motives of the activists are worthy. How can an organizer protect itself without creating a public relations nightmare? The author provides realistic solutions and covers important areas like:

•The dynamics of pressure groups
•Assigning responsibility
•Building relationships
•Media relations
•Handling emergencies ... Read more

Reviews (2)

There's Got To Be More Out There
While Managing Activism is a pretty good read from a professional standpoint, I have to admit that I was slightly disappointed that Denise Deegan's (sp?) book wasn't quite the how-to manual of dirty tricks used by corporations and their hired public relations people against activist groups.I think there must be some other books for that.While this book definitely had some clever approaches to dealing with activist pressure, it was a fairly professional approach to the problems that businesses can face from dealing with activist groups and the public.For the most part, her advice was simple: run an accountable and transparent business when dealing with the public, and even if you don't win friends with some activist groups for your practices, e.g. heavy industry or animal testing, you can actually win the PR battle sometimes.Unfortunately, since it seems we are living through a time of some of the greatest corporate hubris since the robber barons, it's not surprising that most companies don't feel the need to follow these suggestions.

I was most interested in the divide and conquer techniques she suggests for activist and pressure groups.By brokering a deal with the least radical of the opposition groups, a business interest can actually marginalize the most committed groups.A lot of this type of strategy was based on the cynical premise that many activist organizations, especially the larger ones, are as committed to fundraising and membership growth as they are to their organizing issues.Like most cynical opinions, this one has a kernel of truth to it.There are plenty of organizations out there who see the pool of support and money as a finite one, and they view every other organization out there as competition.That's why I think organizations with minimal hierarchy and an equally minimal interest in fundraising are the future of activism.

How to forget your grassroots &go to corporate branches.
Yes, after such a read it comes even clearer that money changes everything. Grassroot activists, beware: you are the target here and this is a primer on baseline tactics to defeat nonprofit nature and life lovers.
The receipt is simple and twofolded:
1. Bad guys are noisy and dirty, good boys cooperate and avoid nose piercing, so let's do business with the later as neatly as possible.
2. Money changes everything and breaks any alliance, if allowed.

Polite manners always win, this author says.
But, unfortunately, Hager and Burton wrote the reality-shown book, depicting the greedy, unruled and creepy style (the real one)PR companies use to unfold to "manage" the citizens will.
Don't waste your time with Denise Deegan (a toxic GM cheeseburger), plainly read the Hager and Burton book (a much healtier tofu and sushi with garlic and raisins appetizer).
After 12 years of leading activism to preserve Fire Island subantarctic rainforests against a U.S.A. logging company, believe me a bit: activists life is far darker and tougher than PR use to publish as Mrs. Deegan did. ... Read more

Book Description

Every day your organization—and you—are in the spotlight. Your employees are performing and the audience—your customers—will love the show, hate it, or worst of all ignore it. Scott McKain has discovered wha tthe film, television, and music industries have known for years: to be successful, you must create an emotional link with your audience.

• Tell your story well. It will make you a star.
• Have a short, powerful, and unique high concept statement. It worked for Jaws and it will work for you.
• Practice the eight essential acts your customers want you to perform.
• Your employees are the stars of the show. Treat them that way.
• Create the Ultimate Customer Experience, and you will acquire amazing loyalty and unlimited referrals.

"No matter what your business," says Scott McKain, "you are always on stage. Make your performance one that leaves your customers with a feeling of Wow!"

Reviews (6)

Solid Strategies from an industry insider
I know and admire Scott McKain. He is Vice Chairman of a business conglomerate and a veteran media personality. His insights into how regular businesses can learn much from the entertainment industry are right on target. Learn, as I have, how to attract an audience, win them over, hold their attention, stimulate word of mouth promotion and gain their allegiance. Build a following for your business like entertainment companies do for theirs.
Not only is this fascinating, it is also fun to read. Scott has visited with John Travolta, Tom Cruise, and scores of other celebrities, many of the stars of the music industry, TV executives, talent agents, business owners and best selling authors to bring you ideas that will create a blockbuster for you!

Great book from a great speaker
I heard Scott McKain speak at a meeting recently. Following the presentation, our company gave each dealer a copy of this book. I am now buying more copies for my employees. I think this is one of the better business books I have read. It is one of the few that combines ideas with specific points on how to use them. I don't know that I could give it a better recommendation than the fact that I have read it and now I want the people who work with me to read it.

Lacks Entertainment Value
Mr. McKain likes to reference show business in his book. And what makes a movie great is how it develops a tight plot and then keeps its audience engaged. This book contains enough good material to fill 50 pages but then is streteced to 200. Mr. McKain's biographical perspective of himself is also a little too much for my taste.

A couple good concepts, but generally a weak and unengaging read.

Wow! This man knows his stuff!
What an incredible book, based on a powerful premise! Indeed, all business is Show Business, and McKain, a veteran of both types of business, shows us precisely how to do it. I read a lot of business books every year. I recommend this one highly. The man knows his way around. Lights, camera, read!

a terrific book
This book has more practical suggestions and ideas than just about any other business book I have read. What I liked the most is that the author has been a part of building and managing real companies and is not some "expert" just talking about theories like we see so much of in business books today. This book and "Good to Great" are the two best books out there. ... Read more

Reviews (1)

A Must Read Title for Communications Professionals
Great reading for PR, Advertising, Marketing professionals and Strategic Planners.One of the important titles to know and understand what is going on regarding Public Relations and Marketing Communications on a globalplatform. Demonstrates how to create powerful projects and how to make themwork. ... Read more

Book Description

If you are responsible for your organization's next big event--whether it is a black tie dinner, a political barbecue, a charity walk-a-thon, a celebrity speech, a school auction, a capital campaign, or a business lunch to benefit your favorite cause--everything you need to know and do is in this easy-to-use book."

From this one handy checklisted guide you'll learn how to:

-Select an event to fit the cause and set your fund raising goals
-Plan and execute the entire event using a month-by-month event calendar and checklist
-Develop an effective charity team to assist you all along the way, with the duties of each defined
-Get media attention using sample public service announcements and great new promotion ideas
-Build contacts and network with the community and other organizations
-Find sponsors
-Prepare inviting invitations and programs
-Critique your event and maintain support for the future ... Read more

Reviews (9)

Great!
I highly recomment Gala! not only for its content, but also because it gives a great framwork on how to put together an event. Personally, it helped me preparing an 100 people event and I truly can say it great because it showed me how to pull all the elements together.
What's different from other books, it's that Patti Coons explains how important are details while preparing your event.
I great book overall!!!!

not worth the money
I suppose if you had never planned any kind of event, this book might be helpful. Once you've planned even a kids' birthday party, this book becomes obsolete. The lists are ridiculous; the same information and "hints" are reworded throughout the book to appear "new". For example, there's a monthly list of tasks to accomplish in a year-long planning scenario, and then the same tasks are redistributed and reworded for the shorter scenario; it fills up the book, but one would have to be brain-dead not to be able to condense the year-long format into a shorter list. All in all, it was a waste of money and a waste of time.

It's for fundraisers! Not events! Just fundraisers!
When I bought this book I thought it was about planning different kinds of events, fundraisers included. Turns out it's all about fundraisers. Which is fine, but I wish they'd said so ON THE COVER so I wouldn't wasted my money. The info is good for fundraisers, but pretty much irrelevant for any other kind of big event.

The cover needs correcting!
OH my. Gala just arrived and as usual the first thing I did was to peruse the cover. The front cover is smashing. The back cover, however, is riddled with typos and awkwardly worded sentences. Apparently, Ms Coons' editor wasn't paying attention during this very special event. If I had been inside of a bookstore, where I could have captured the mistakes, BEFORE I headed to the checkout line, I would have never purchased this book. But alas, I haven't even opened the covers yet to see what's inside. If it's good quality I'll let you know.

This is ALL you need!
I used this planner to organize an event for the Chamber of Commerce and it has EVERYTHING our group needed. All areas were covered, so NOTHING was overlooked; no last minute panics. Easy reading, checklist, sample letters, invitations, etc. Every Chamber and nonprofit organization should have a copy of this book. ... Read more

Book Description

The Guide to Financial Public Relations: How to Stand Out in the Midst of Competitive Clutter focuses on writing and getting published in yourtarget market's trade magazines, newspapers and journals. The techniques are designed to help youstand out above the crowd by strategic use of the print media.Divided into four main sections - with easy-to-follow steps aimed at showcasing your talent - it doesn't require a major expenditure of time, money or effort. This book could be used effectively by experts in almost any field.This book will show you how to get your name and ideas in print - in the right place and at the right time deliver the most effective message. Learn how to increase visibility and enhance your image as an expert in the field, without hiring a public relations firm or running an expensive advertising campaign.You will realize immediate benefits with a comprehensive, step-by-step public relations program. You will learn how to rise above the competition by: becoming recognized as an expert in the minds of new customers, retaining existing clients or customers, and continuously reinforcing trust. You can convert clients and prospects to new products and services, shorten the sales process by learning the experts' secrets of gaining referrals, and to control your own public destiny by following the techniques in this book.Features ... Read more

Reviews (2)

Right on Target!
I thought that "The Guide to Financial Public Relations" was well written and logical, with many helpful step-by-step instructions. Though it is written specifically for the financial industry, it contains helpful information and valuable strategies for almost any business person who works with a client base and who wants to be more successful in their industry.

I have worked in the public relations field for 25 years, yet I found this book instructive with many new idea "gems" that I plan to implement in the future. For while it may be difficult to teach old dogs new tricks, today a business person must constantly learn new "tricks" (i.e. business strategies) in order to survive. This book delivers!

The best book I've read on the subject!
Chambers masterfully illustares the art and impact of public realtions. His book captured the steps I needed to take to promote myself. I found it to be a real resource. ... Read more

Book Description

The recent rash of corporate scandals-and the ensuing financial ruin of companies and their stockholders -- proves that even the bluestof blue chip businesses cannot bank on the blind faith of consumers and investors. More than ever, corporations must rebuild, restore, and strengthenbonds of trust. Al Golin has helped create trust strategies for global business leaders including The Walt Disney Company, Hewlett-Packard, McDonald's,Toyota, Owens-Corning, and many others. Trust or Consequences shows what makes such strategies work, and reveals the eye-opening results of asurvey of over 700 business professionals. This essential book reveals how to:

* create an effective trust strategy* determine the impact of trust issues on stakeholders* assess trust-building performance and calculate the difficulty of restoring trust* create a "trust bank" for saving deposits of good will to draw on as needed

Trust or Consequencesoffers tools for identifying trust opportunities, as well as numerous inside accounts of trust-building successes and failures byhigh-profile organizations and leaders. Filled with provocative ideas about why many companies overlook trust issues, Trust or Consequences bringsthe subject to center stage -- where it must remain if companies are to regain stakeholder loyalty and competitive advantage. ... Read more

Reviews (1)

Beyond "corporate reputation management" and "truthful mktg"
This book could not come at a more appropriate time. In today's business environment corporations and marketers seemed to have lost perspective on the one key element that keeps them connected to stakeholders - trust. You hear a lot about "corporate reputation management" and "truthful marketing", but trust is the real bottom-line. Mr. Golin's book clearly outlines key, easy actions that any brand or corporation can incorporate. The "Ten Acts of Trust" and "The Ten Commandments of Organizational Trust" are "must-read" and "must-implement" chapters. I recommend to marketing and communications professionals everywhere. ... Read more