Book Description

This is the condensed, value-priced version of the best-selling Public Relations: Strategies & Tactics 6/e by the same author team. Essentials features the same strengths that have made the comprehensive version such a success: a highly readable writing style; an abundance of current, real-life case studies; unique "Global PR" boxes; "Focus on Ethics" boxes; and the latest on technology's profound impact on the field. Those interested in entering the public relations field. ... Read more

Book Description

An essential primer for all grassroots activists, this book demystifies the media in such a way that the reader-activist gains a framework for understanding the propaganda industry of the United States. ... Read more

Reviews (2)

Bob Kendall's PR Campaign Strategies
Professor Kendall, recently retired from active teaching at the University of Florida, crafted an excellent text for those serious about a systematic approach to meeting an organization's public relations goals.Dr. Kendall includes research methods and case studies to aid the PR practitioner in conducting a campaign and the student in understanding how effective public relations ought to be conducted. As an ex-student of Dr. Kendall and a contributer of a small case study he included in his 2nd edition, I am pleased this book has received favor in the public relations community.

Applied Public Relations
Robert Kendall was absolutely superb in applying many of the basic concepts of public relations to actual campaign implementation strategies. His Public Relations Campaign Strategies, a book devoted entirely to theRACE model of public relations with which all PR majors are familiar,teaches those pursuing a career in public relations how to put the basicand the not-so-basic concepts of the model to practice. While emphasizingthe important role research plays in PR campaign planning, implementation,and evaluation without condemning creativity, Kendall created a guide thatshould be on the desk or bookshelf of every working practitioner of publicrelations. And as if these weren't enough, Kendall provides case studies tobring his concepts to life. To say the least, Public Relations CampaignStrategies is fun, educational, and applyable reading. ... Read more

Book Description

Whether you're a company employee looking to move up the corporate ladder or an entrepreneur wanting to position yourself as a hot property, Susan Harrow will show you how to master the art of self-promotion with style and substance.

Sell Yourself Without Selling Your Soul will teach you:

• To be the message you want to give.
• The formula professional publicists use to create a winning press kit.
• Strategies to master any type of media interview, verbally and sychologically.
• Insider secrets to help you become an overnight expert.
• The dos and don'ts of forming strong lasting bonds with the media.
• Dozens of ways to gain worldwide fame and fortune on your own terms.

Written in a conversational, woman-to-woman style, this innovative book blends illuminating personal anecdotes and wisdom of famous spiritual, historical, and political leaders with Harrow's own unique system. You'll find helpful examples of powerful publicity packages and dozens of practical exercises that instruct and motivate, not to mention proven techniques to save you time, grief, and money.

Reviews (12)

Not for women only
This is an extraordinarily detailed book written in an incisive and engaging style that will serve not only as a "how to" and an inspirational, but as a work of reference as well. Take it on the plane, underline it. Read it for pleasure. Get it out at night and study.

Susan Harrow knows the PR business backwards and forwards, and reading this book can help you to know it too. She knows the pitfalls to media success, and she knows scores of secrets to success. Let me just say that if you are about to embark (or have been embarking) on a public career of any kind, you will find this book invaluable. I haven't used the word "invaluable" in over five hundred reviews. It applies here, believe me. This is why HarperCollins published this book (they undoubtedly had dozens of similar manuscripts that they could have published), and this is why HarperCollins and Susan Harrow are working hard to promote this work. It's the best of its kind that I have seen. I only wish I had this book when I was one and twenty or even one and forty. And now that I am more like one and ... there's still a chance I might put this to good use!

Harrow uses anecdotes and remembrances from her own experience to get across her points. One that I especially liked comes under her heading, "Trust in your own authority" on page 176. She recalls being in that infamous psychology experiment in which you are to give an electrical shock to someone in another room for some error. The point was to see if you, sadistic innocent that you are, would actually do it! Harrow reports that she opted out rather than administer the shock. I believe her because it is obvious that she thinks for herself and doesn't blindly follow authority.

As in books for learning something from the ground up (a computer language for example) Harrow uses many sidebars with distinctive icons. She has Warnings! and Invitations (the latter in a script font), HOT TIPS! in a military stencil font, and a rather daring pursed lips icon for "Harrow's Kiss of Approval." Curiously, this icon which might seem too familiar actually works well. Very creative.

Here are some items to give you a feel for the book:

Harrow is not content with presenting celebrity secrets of publicity (in Chapter 15). She follows that up with Chapter 16: "...Publicity Secrets of Spiritual Masters." An old friend of mine who sold things for a living once told me that the secret to selling success is to realize that you are selling love. That's what people really want: love. And he meant it sincerely. Harrow makes a similar point when she advises: "See the face of God in everyone." Goose bumps will appear on your own skin if you can do that, AND people will flock to you. Harrow calls this way of looking at people as "choosing to see their true nature." (p. 175)

She warns of the "three times you should refuse to be on Oprah or any other talk show." (p. 223) I'll give you number three: "They want you to air your dirty laundry." (It happens a lot. Even Barbara Walters is not above such an approach.)

In the chapter on becoming "mediagenic" Harrow gives a quick course in public speaking and she begins with what not to drink (coffee and tea can dehydrate and dry out your mouth) and adds this "Do" (which I know from yoga) "Do use salt water to cleanse and clear your nasal passages." This will "aid breathing and speaking." Alternate breathing exercises (a kind of pranayama) will do the same, I hasten to add, should salt be unhandy.

When sending out press releases or articles, include your title! (p. 96) Don't leave it up to the editor to do it. He might not do it so well, and--I can tell you from personal experience--he will appreciate the title and will probably use it since it saves him time.

This is also a beautifully edited and presented book. It's easy to see that a lot of work went into its production. The text is clear and thorough, lively and instructive. There are Internet and other resources near the back of the book, and there's an Index.

It has been said that women are more practical than men, a kind of stable wisdom from my formative years that I got somewhere. I've usually found this to be true. Harrow's book exemplifies the contention: whether it's preparing for a TV interview (Chapter 13) or simply reminding you that persistence counts (Chapter 20), Harrow is a master of the practical.

Bottom line: You don't have to be a woman to appreciate the value of this extraordinary piece of work.

Best advice I ever got!!!
Susan Harrow's advice was like a gift from above. Her easy to follow practical suggestions made all the difference in the world. With no budget and no PR experience I followed her advice and I had TV and radio interviews within a week. Her book showed me how I could sell myself and stay true to myself at the same time.

She is a PR Goddess!

~Lisa Earle McLeod, Motivational Speaker and author of
Forget Perfect, finding joy, meaning , and satisfaction in the life you've already got and the you YOU already are (Putnam Nov 2001)

Hands On Public Relations for Women and Even Men
Though Susan Harrow's primer, Sell Yourself Without Selling Your Soul: A Woman's Guide to Promoting Herself, Her Business, Her Product, or Her Cause with Integrity and Spirit, claims to be the first and only marketing and publicity book for women, however, beyond doubt, it could have easily been addressed to men.

Although the book's subject matter is very extensive, Harrow has done an amazing job of providing her readers with varying perspectives.
One finds everything from how to plan and put into operation an effective publicity campaign, how to build powerful press materials, preparing yourself verbally and psychologically for media attention, creating clear messages for print, radio, TV and the Internet, to a chapter on sustaining media interest and integrating publicity into your life.

Relying on her own experiences and strategies of successful public relation specialists, the author emphasizes that honesty, business acumen, creativity and imagination the most essential components in your quest to reach the top.
In addition, Harrow counsels that you must always strive to maintain you integrity, know your message, perseverance, practice presenting your points, and becoming the message you want to spread.

The author is a very successful and respected media coach and marketing strategist who has been instrumental in helping her clients appear on such television shows as 60 Minutes, Oprah, CNN, CBS, Howard Stern, Good Morning America, Larry King Live.

Consequently, several chapters of the book are devoted to teaching you how to be invited as a guest speaker on little known as well as well known shows, and once you are invited, how to prepare and conduct yourself.

Numerous books have been written about the same subject matter, and the question arises can another book add anything significant?
The answer is certainly in the affirmative, when you consider the author's hands on approach, and the avoidance of hyped up subjects as, "crushing the competition," "attack your workload," and similar expressions that are prevalent in books dealing with the same subject matter.
Furthermore, Harrow's manages to navigate her way around the topics in a style that is devoid of unnecessary padding.
The introductory paragraphs to each chapter prudently summarizes the major points to be explored. There is also a continuous block building of suggestions designed to encourage flexibility and creativity.

Another interesting feature is the multitude of "hot tips" sprinkled throughout the book. These are the results of the author's many years of experience that she wishes to share with her readers. Harrow refers to them as bonuses and insider secrets that will help spark new ideas. The author also places warning signs throughout the book that alert the reader to dangers particular to women.

Of particular interest is the book's list of resources of people, products, books, organizations, and newsletters contained in the final chapter entitled "Resources."
Readers who wish to further their knowledge pertaining to the subject matter are provided with invaluable tools that will save them a great deal of time and money.

Enagaging, Informative and for More Than Women
Susan Harrow's excellent expository style is engaging, informative and chock full of tidbits of wisdom that simply fly off the page and beg to be utilized.

More than the standard PR book, this title takes the concept one step deeper into a more whole or integrity based approach to PR which is especially relevant to those of us in fields where wholeness and integrity is crucial.... As I write that I realize how ALL professions are headed in this direction and could benefit greatly from Harrow's approach.

I am curious about the title: I almost wish it had something besides "Women" in the title. Maybe something feminine and yet the title itself seems to minimize what might be wanting to happen for men who would like to "try on" this brand of marketing

She knows what she's talking about
i benefited from reading this book because she knows the ins and outs but she's not teaching the same old [stuff] about crushing the competition and getting in people's faces ... Read more

Book Description

Comprehensive, easy-to-read guide on starting and growing yourown business written by an Attorney, CPA, MBA, Entrepreneur, andBusiness Instructor. Chock-full of useful checklists and hot bulletpoints. Each chapter has three reader action steps to drive home thepoints. This book is your constant reference on creating, growing, andmanaging a successful business. Whether you are in the thinking,planning, or operating stage, you will gain creative new insights andlearn many practical ideas that you can implement immediately. ... Read more

Reviews (4)

A Great checklist -- forget about hiring a consultant
What a source of knowledge?

A great book to learn, teach or help start a new business. It covers basic principles helpful not only if you are starting a business but if you are a stakeholder in an existing, new or forthcoming business.

If you already own or have partnership in a business this books helps you to see if there are any holes or if you missed something or find out why something is not working hte way you thought it would.

I learnt in this book about "How To" start a business that I didn't in the business school.

A GREAT GIFT.

Practical, comprehensive, must reading!
If I could trade in every start-up book for entrepenuers I own and keep this one I would do so in a heartbeat!The author is a mentor all entrepenuers can look to for practical advice and specific information. This book works with you every step of the way providing ideas formarketing strategies, finance management, and legal start-up issues.Thisbook also helped me to view the written business plan as a creativeplanning tool and not just a required document for finacial institutions. There is so much information packed into this book that entrepeneurs in allstages of business development will turn to it again and again.I onlywish the margins were wider to accomodate all my notes!

A "must read" for anyone considering starting and owning...
This is an excellent, information-intensive book written and approached not only by an exceptional college business professor (who definitely is an authority on this subject) but a business/tax attorney with many years of experience. A "must read" for anyone considering starting and owning their own business. This is also a great book if you already have your business up and running and need some current ideas and information. Tom shows you not only how to find the information you require but also how to apply it. A road map for eliminating many problems and questions entrepreneurs are faced with. He's going to raise the business successes ratio with this new book.

Required reading for any entrepreneur!
After having jumped ship from a Fortune 25 firm many years ago, I became an entrepreneur with my own consulting business.In addition, several years ago I began teaching entrepreneurship at California State University, San Marcos.I am writing to rave about this "Business Start-Up Guide".It is an excellent resource for any entrepreneur, or anyone considering becoming their own boss.This book is an easy read with priceless, up-to-date information that can save us all a lot of time and mistakes. "Business Start-Up Guide" will be required reading in all my entrepreneurship courses in the future! ... Read more

Book Description

This timely new book provides practical information, supported by theory, on how to use print, audio, and video technology in designing mediated messages. Unlike other books on the topic, this book describes the technology by demonstrating how to use it successfully.Explains and models proper design principles, which are sorely missing in current use of communication technology. Focuses on media harmony—thoroughly knowing the media one is working with and having the ability to design a visual message to convey meaning. Offers step-by-step instructions on creating graphics for the Web and presentations. Explores the theory of successfully designing mediated messages, and includes both good and poor designs. Discusses how to identify a need and select a successful design for the message. Covers the current new technologies used in communication. Offers practical instances and examples throughout.A valuable reference for professionals in public relations, advertising assistants, marketing assistants, and administrative assistants. ... Read more

Book Description

This unique collection of contemporary international public relations case studies offers in depth insights into the effective use of public relations in a range of organizational contexts. The cases examined demonstrate the breadth of contemporary public relations practice and the increasing importance and sophistication of the public relations function in both public and private sector organizations. ... Read more

Book Description

* The essential one-stop, how-to guide for PR and communication specialists*For business and non-profit sectors * Start, conduct and win campaiigns on any issue in any context* Written by campaign master Chris Rose, and distilled from his twenty years of experience directing and running campaigns for Greenpeace, Friends of the Earth, WWF International and other major organizations* Presents 100 key actionable steps to campaigning and shows what works and what doesn't workWritten for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue, the book's 100 key steps and tools provide models of motivation, analysis and communication structure.Content includes: how to begin a campaign; motivating people; research and development, including issue mapping; planning using the campaign planning star; organizing communications including visual language; constructing campaign propositions; insight into news media; how to keep a campaign going; how to use old and new media and what to do and what not to do. The final chapter reviews the bigger picture, including why campaigns need brands, and examines how campaigns became a form of politics and provides new research material on how issues mature and become 'norms', and the consequent problems for campaigning. ... Read more

Book Description

Many fire chiefs have been overwhelmed by the sudden appearance of satellite trucks, news helicopters, and media personnel when an incident in their jurisdiction attracts the media's attention. If reporters cannot get fast, accurate information from fire officials, they'll get it from whomever they can. This book is intended to help fire departments master the basics of the game and begins with an overview of public relations and the role of reporters. The middle of the book provides insight into how to choose a PIO and the role of that person. This is followed by a brief discussion of skills and preparations as well as policies for providing information and statements and concludes with a listing of sources for additional training.

Working with the media should be an ongoing process not just at fires or emergencies but throughout the year to help you get your message across to the community that you serve. This book is not for public relations professionals or advertising agencies, but is intended for fire service personnel and managers and those who want to know more about public and media relations.This is the first book of its kind dedicated to helping the fire service with media relations. 156 pages ... Read more

Reviews (2)

Tim Birr:A Firefighter's Firefighter
Tim Birr brings 30 years of firefighting experience to an intense and critical job ... facing the media, the public and families in times of crises.This is a must-have on your shelf if you are in communications, public or private.

Gets the job done!
Tim puts all his experience to work for me in this book. Common sense approach. ... Read more

Book Description

The "Public Relations Style Guide" breaks ground as the first reference manual of its kinds for PR majors. This concise and student-friendly handbook serves as a complete style guide and reference tool for PR students and practitioners. This guide will assist students in presenting messages that display great form and style. The "Public Relations Style Guide" addresses the most widely used and accepted practices in developing PR pieces by providing many visual examples and a breakdown of the goals for each piece. ... Read more

Book Description

The Internet has revolutionized both the delivery and the dynamics of public relations messages. This technique-based book reveals howanyone, from business owners to PR practitioners, can use online media to dramatically improve the performance of PR initiatives, with hundreds ofguidelines for delivering memorable messages taking advantage of the unique, interactive strengths of the Internet.

Updating its seminal first edition, Public Relations on the Net features strategies and tactics that show how to use the latest technologies andtechniques to tap into and use the power of the Internet's networked communities. The book provides:

* PR applications of e-mail, the Web, and online communities * Techniques for integrating the Internet with traditional communications tools * Case studies to use as benchmarks for online PR efforts * And much more. ... Read more

Reviews (8)

The Communicator vs IT Staff?
Over all a good book. The author explains new concepts very clearly. I do have a comment about a dichotomy. The author seems to pigeon-hole people into two categories the Communicator and IT Staff. He neglects to mention the graphic artists, multimedia and web developers and programmers who play extremely important roles in public relations. He describes the Communicator stepping into the IT world or IT staff resolving to accomodate every beck and call of the Communicator. The fact that there are millions of people world-wide working in creative/technical fields dealing directly with public relations seems to evade the author completely.

Yet there is still a contradiction in the way the author describes IT Staffers as "the printers of the digital, network world" and in the way he describes multimedia as being so much more than print including audio, video and "all forms of interactivity". Do Communicators always have the technical know-how to produce multimedia projects and do IT staff always have the creativity and skills to design relevant communication tools? This is the question the author fails to address in his book.

But the book does address a great deal regarding Internet communication fundamentals so long as the reader recognizes the whole spectrum of industry professionals surrounding it.

Excellent on Fundamentals
Public Relations on the Net successfully covers all the basics that pr pros should already know. Neophytes would be well-advised to learn these basics. But, that is where Holtz stops. For learning more advanced methods about pr on the net, I found Guerrilla PR: Wired by Michael Levine to successfully handle the advanced techniques. Holtz's book is not without merit, but if you're in the industry, then it's highly unlikely you'll learn anything new here. Well-written, though.

FAIRLY DECENT MIXTURE BUT NOT ENOUGH
This book contains some really neat ideas con how to practice public relations on the net.
The problem is that almost all the information that the book contains are simple and obvious topics that a public relations pro already should know but some how or other the author, Shel Holtz, managed to link them to topics regarding the net.
Read this book definitely wasn't a waist of time but if you work in the public relation field think twice before buying this book; Chances are you already know everything contained in "PUBLIC RELATIONS ON THE NET".

Sum it up in two words: Not Much!
I can sum up everything that I learned in this book in two words.

Not much.

It covers common sense things that anyone who has spent any time on the Internet would know.

This was written for people who have already worked in public relations but have had practically no experience in using the Internet. It starts with a history of the Internet, then looks at communications and how the Internet has changed them.

Part Two is more useful for established public relations practitioners as it covers measurement and audiences. It talks about using the Internet in establishing and maintaining media relations. There was actually one very good section here. In order to use the Internet effectively, you must consider it to be a channel of communications between the PR specialist and the media. The only way to do that is to give the media what they want.

Do not send email blindly to journalists and other members of the media unless they have indicated, perhaps at the end of their column, that they welcome email submissions. Always contact them first by telephone to determine if they might be interested in the story that you are promoting. If they are, then you may send them the information via email. Keep it short; no more than two pages. Use excruciatingly good grammar. Be polite and give them information that helps them to do their jobs more easily.

As in any part of public relations, establishing contact and credibility with the media is key to your success in getting your story covered.

Keep a database of your press releases online so that the media people can find them when they need information. You want your PR people to work with your webmaster while your website is being developed. Other suggestions include that you make sure to have an email contact address at your website that is regularly checked by someone responsible. He recommends the use of newsletters, bulletin boards and chat rooms to pull people onto your site. He also notes that it is difficult to get demographic information on your users and suggests registration to get their contact information and demographics.

I personally don't recommend that you use registration for your site when you are just starting out because it will drive users from your site rather than pull them into it.

If you are not familiar with the Internet, this book may be useful. If you are a regular user, you may want to find other sources of information on PR on the Internet.

Offers Successful Public Relations Strategies For Online Use
Shel Holtz wrote Public Relations on the Net to promote strategies that will help readers to successfully influence the media, government, business communities, and the general public through online connectivity.

This book features a wealth of helpful information that will assist any company, organization, or person to look good before the public. Holtz points out that the Internet can play a significant role in public relations work. This is so true. This book offers readers a full course in developing essential communication skills and sound public relations strategies intended for online use.

Holtz covers the basic public relations tools used today - e-mail, e-mail newsletters, discussion groups, and Websites. He lays the necessary groundwork for their effective use. With many companies facing embarrassing situations such as strikes, recalls, work stoppages, plant closures, financial problems, litigation, and about-face actions, saving-face strategies are important and even crucial to the survival of any company. Holtz creatively guides readers through the use of these tools to achieve the maximum possible impact under every imaginable circumstance, good or bad.

Readers will be encouraged to learn that any company or organization - large and small alike, are on equal footing online if good public relations campaigns are carried out. Strategies involving writing for the Web, designing Websites, follow-up action, and crisis response efforts will pay off for anyone. For instance, Holtz points out that companies can maintain good public images of themselves by providing links to timely, accurate, and up-to-date information at their Websites. Examples of good public relations work are provided.

This book is ideal for companies and organizations who should be concerned about creating and maintaining positive and professional images before the public. Public relations consultants will glean important understanding on how to develop sound media relations skills. The book is highly informative and will benefit any public relations campaign! ... Read more

Book Description

Cutting costs has become an obsession for corporate America. Customers are clamoring for the highest quality at the lowest possible price, forcing companies to continually slash prices. The end result? Businesses refrain from adding expensive new features and amenities--and all products and services start to look like carbon copies. When innovation is a low priority, everyone loses--customers get mediocre products and companies earn meager profits. Written by customer specialist Stephen Broydrick, The 7 Universal Laws of Customer Value will help readers learn from practical, no-nonsense ideas--so profits will soar and innovation will flourish. Providing helpful insights from a broad scope of businesses, this straightforward guide succinctly demonstrates how readers can distinguish themselves from the competition and ultimately increase market share. Each of the book's chapters describes a way to add value to a product or service, including how to avoid "The Commodity Zone," a black hole of "me too" that produces lower costs and evaporating profits. Other secrets of value revealed in The 7 Universal Laws of Customer Value: Defy comparison; Select your customers; Remove the risk; Narrow your offerings; consistency beats occasional excellence; Tell the truth (Your customers will); Keep in touch (More than just a bill). ... Read more

Reviews (5)

The definitive overview
The 7 Universal laws is easy reading which is good because you will want to refer to it constantly.The ideas presented are the kind which make you wonder why you hadn't seen it so clearly before.Simply useful.

For any one working with customer
this book is very simple, and interesting. this book for evey one working with people. you will learn

A Must for Your Business Library
A lucid, light read that offers powerful insights. This book is a must for the business or marketing person's reference library.Thoroughly enjoyed it!

This book is excellent! Stave has done it again. Great book!
This book is almost as excellent as Steve's first book "How May I Help You". It has great ideas about most any buissness situation

An excellent Book!!Mr. Broydrick has done it again!
Even better than the first of Mr. Broydrick's two book;How May I Help You, this book truly sheads light to buisness. The best buisness book ever ... Read more

Book Description

Over the course of the twentieth century the popularperception ofAmerica's giant corporations has undergone an astonishing change.Condemned asdangerous leviathans in the century's first decades, by 1945 majorcorporationshad become respected, even revered, institutions. Roland Marchand'slavishlyillustrated and carefully researched book tells how large companies suchas AT&Tand U.S. Steel created their own "souls" in order to reassure consumersandpoliticians that bigness posed no threat to democracy or Americanvalues. Marchand traces this important transformation in the culture ofcapitalism byoffering a series of case studies of such corporate giants as GeneralMotors,General Electric, Metropolitan Life Insurance, and Du Pont Chemicals.Marchandexamines the rhetorical and visual imagery developed by corporateleaders to winpublic approval and build their own internal corporate culture. In the"goldenera" of the 1920s, companies boasted of their business statesmanship,but in theDepression years many of them turned in desperation to forms of publicrelationsthat strongly defended the capitalist system. During World War II publicrelations gained new prominence within corporate management as majorcompanieslinked themselves with Main-Street, small-town America. By the war'send, thecorporation's image as a "good neighbor" had largely replaced that ofthe"soulless giant." American big business had succeeded in wrappingincreasinglycomplex economic relationships in the comforting aura of familiarity. Marchand, author of the widely acclaimed Advertising the American Dream(1985),provides an elegant and convincing account of the origins and effects ofthecorporate imagery so ubiquitous in our world today. ... Read more

Reviews (3)

One of the most important books about education
Molnar's Giving Kids the Business is one of the most important books written about the frightening influence of for-profit corporations on the American education system. The section "And Now a Word From Our Sponsors" is a sensational argument loaded with pithy insights and biting sarcasm. A must read for all who are concerned about education.

Provocative Work, Yet Ultimately Unsatisfying
Molnar does an excellent job cataloguing and dissecting corporate involvement in education, and for that reason alone, this is a book that should be read by all those concerned with the changing nature of North American education.

What was lacking in the book, however, was an explicit theorization of capitalism or the state. The involvement of business in education was seen through an overly conspiratorial light, which, in my opinion, obscures the real issues to a certain degree. The connections between educational restructuring, economic restructuring, and corporate involvement in schools should be made more explicit.

But, a thought-provoking read nonetheless.

Propoganda
Alex Molnar once again writes an anti-establishment and anti-business diatribe. He uses this book as a platform to prosletyse his personal views rather than looking at the benefits and disadvantages of having businesses involved with education.

A classic example of his selective scholarship applies to educational text books publishers. These for-profit entities produce the core texts which teachers and students have relied on for over a century in the US. Almost all major US educational publishers are owned by Fortune 500 companies, who mandate they publish for profit. This has not created a perfect system for producing school text books, but no one can seriously argue that education would benefit by banning their involvement with schools!

Alex Molnar would have you believe all business involvement with education is evil, however his thesis is undermined by a blinkered and narrow approach. This is an important issue which needs better analysis! ... Read more

Book Description

This book presents the case for reputation as a strategic tool for organizations in the 21st century. As well as a review of current thinking on how reputation is managed, the text contains a unique approach to reputation measurement and management, the Reputation Chain. The authors' approach has been tried and tested in a number of organizations. The authors demonstrate how improving reputation, merely by learning more about what a company is already doing,has been proven to increase sales growth at five percent. US companies examined include Coke, IBM, Intel, McDonalds, Fortune and Enron. ... Read more

Reviews (1)

A deep analysis on corporate reputation
This is really a comprehensive book on corporate reputation. This book is divided into two parts. Part one dealing with reputation as a strategic approach and part two dealing with managing corporate personality.
This book gives a deep new paradigm on how to manage corporate reputation. The study cases in this book really give real-world examples of managing corporate reputation.
This book provides analysis on corporate repuation not only of usual corporate, but also of merged-corporation.
A really good and useful book! ... Read more

Book Description

A Passion for Winning tells the story of Aaron Cushman as he lived the "American Dream" – from his days as a struggling World War II veteran to his establishment and leadership of the 25th largest public relations firm in the U.S., which successfully served an impressive array of clients, including Keebler Cookie Co., Serta Mattress Co., Marriott, Century 21 and more.Along the way, Cushman helped to promote a host of celebrities in motion pictures, television and nightclub entertainment, including the Three Stooges, Jane Russell, Sammy Davis Jr., Dean Martin and Jerry Lewis, among others.He also spent over a decade as co-owner and PR director for the Chicago White Sox under Bill Veeck’s glory days, and later produced twelve World Championship Tennis tournaments.

"Whether it’s sports, show business or Fortune 500 corporations, Cushman knows how to make news.His book is filled with terrific anecdotes about famous people and familiar products," said Irv Kupcinet, the late columnist of the Chicago Sun-Times.In this behind-the-scenes story of his fifty-year career, Cushman reveals his secret to success and how one remarkable man’s creativity and integrity helped shape the PR profession. ... Read more

Reviews (2)

Learn from a winner...
It is one thing to be successful. Quite another to be truly passionate about one's work. And yet another to have the ability to share that enthusiasm with others. In "A Passion for Winning" Aaron Cushman has done all three. He teaches by the example of his fine work and by his strong desire to have others follow in his footsteps. This book is great for anyone who desires a career in communications - or who needs a boost of confidence to jump-start a stalled career. (Review by Marion E. Gold - author of "Personal Publicity Planner: A Guide to Marketing YOU" and "TOP COPS: Profiles of Women in Command)

For anyone interested in a PR career for themselves
A Passion For Winning: Fifty Years Of Promoting Legendary People And Products offers the personal and professional wisdom of experienced Public Relations career man and author Aaron Cushman. Now retired, Cushman shares anecdotes drawn from his lively working years and directly addresses matters important and specific to public relations work. From his insight into, and definitions of, the practice of "spinning"; to tips, tricks, and techniques to earn positive media relations; to reacting to unexpected crises, and much, much more, A Passion For Winning is very highly recommended reading -- especially for anyone interested in a PR career for themselves. ... Read more

Reviews (2)

Simple and excellent book
This is one of the most excellent and at the same time, simple book on lobbying. Off the several dozen I have read on lobbying and campaign management, this is one of the best and most appealing book I have encountered.

The book starts with assuming that it represents the political agenda of a "Flat Earth Society" (association of believers in earth being flat). It takes the defense of this ridiculous premise and weaves around it a web of very sophisticated arguments around issues pertaining to this premise. These arguments are presented piece meal at a time to thwart off elimination of flat earth dogma from various govt and school texts etc.

The author has, using this premise as an example, shown all the necessary steps that a lobbyist will have to go through to convince the congress of his agenda and issues.

Overall, an excellent book.

A Self Guided Text
while we used this book as a text for our class in lobbying at George Washington University's Graduate School of Political Management, I would recommend it to anyone who wants to lobby congress. It gives a good basic understanding of the steps and tips on how to find a good lobbyist if you decide you need more help. ... Read more

Book Description

A finely honed image is essential for positioning a company for maximum growth and is a powerful marketing asset. Marketing Corporate Image will help your students learn how to get the most impact from an image advertising budget.

It includes tips on integrating websites and other media into corporate marketing efforts, and it provides recent case studies and examples of successful image advertising campaigns from well-known companies including General Electric, GTE, Xerox, and Eastman Kodak.

Reviews (4)

Excellent research material
I am currently engaged in an MBA dissertation on the state of MBA programmes and found the case study on the MBA phenomenon in America exactly what I needed.

The book clearly sets out the marketing of a service brand and contains many helpful hints that are not repeated in other texts. The book is easy to read without being superficial.

I look forward to reading other material by these authors.

"I found it to be well organized and helpful."
Many case studies throughout. Clearly written, easy to understand. Good interviews with other professionals like myself. It has been helpful in my business, I use it all the time.

Marketing Corporate Image by James Gregory
I found the material in this book to be very well organized and helpful. The case studies and interviews are of particular use in my business dealings.

Disappointing
Simplistic, outdated and self-promotional. If you know anything about branding, you'll be bored. If you don't know anything, you still won't after you read Marketing Corporate Image. ... Read more