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| 1. PMP Exam Prep (4th Edition) by Rita Mulcahy | |
![]() | list price: $89.00
our price: $56.07 (price subject to change: see help) Asin: 0971164738 Catlog: Book (2002-10-01) Publisher: Rmc Pubns Inc Sales Rank: 2024 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description The 4th Edition of the PMP Exam Prep is a Course in a Book and is used in 43 countries to help project managers pass PMI's PMP Exam. It contains not only sample exams but detailed review materials, games and exercises based on accelerated learning theory and insider tips. PMP Exam Prep was developed to help you learn more and study less - up to 70% less than using conventional study guides. It contains information about core concepts of project management, information on the PMP exam that is not in the PMBOK and helps you understand how the PMP exam is constructed. The 4th edition has over 100 pages more than the 3rd edition, 300 changes and much more information about the new area of professional responsibility. It focuses on the areas of the PMP exam where students score the lowest and contains tips about how to study and what to study. Reviews (78)
1) Great Layout: Each section is layed out according to the PMBOK's organization. This greatly assists the reader when referring from area to area. 2) Solid Information: Rita provides information you need to know to be a solid Project Manager. In addition, she provides enough information to the level of granularity needed to pass the test. A key diagram I felt very helpful is her overview of the steps (in order) needed to go through the Project Lifecycle from Initiating to Closing. And at times, she lets you smile as you read :-). 3) Practice Tests: I concur with a previous reader. The questions are more difficult in Rita's books than they are on the actual test. However, Rita's questions make you think through the process and promote a deeper level of understanding that is needed to answer the "simpler" questions on the PMP test. The only drawback of Rita's books are the lack of additional questions. A CD is provided that is sold seperately (Fast Track). I would have preferred a few more questions that the 24 demo questions for the price of the book. The bottom line--I passed the test. My recommendation. Read the PMBOK and understand inputs, tools, outputs, and flow. Buy Rita's book to greatly enhance understanding. Then buy another book with additional practice questions as well.
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| 2. An Introduction to Management Science : Quantitative Approaches to Decision Making (with CD-ROM and InfoTrac) (Introduction to Management Science) by David R. Anderson, Dennis J. Sweeney, Thomas A. Williams | |
![]() | list price: $138.95
our price: $138.95 (price subject to change: see help) Asin: 0324202318 Catlog: Book (2004-03-12) Publisher: South-Western College Pub Sales Rank: 19785 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Reviews (1)
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| 3. The Richest Man in Babylon by George S. Clason | |
![]() | list price: $6.99
our price: $6.29 (price subject to change: see help) Asin: 0451205367 Catlog: Book (2001-12-01) Publisher: Signet Book Sales Rank: 393 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description
Reviews (227)
The book is a series of parables about money written in the 1920s by George Clason. They were written as individual essays of a few thousand words, but the theme throughout them is consistent -- save 10% of your money, give 10% away, use 10% to reduce your debt load, and live on the remaining 70%. The stories in the book are entertaining; they are reminiscent of some of the parables in the Bible, such as the Prodigal Son or the story of the Workers in the Vineyard. I think this is intentional on the part of the author; certainly readers in the 1920s had an appreciation for "old fashioned stories with a moral" that people today seem to have lost. I enjoy the book greatly, though, and any thoughtful person who reads the book should find it interesting, especially if they are trying to get their finances in order.
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| 4. West's Business Law with Online Research Guide (West's Business Law) by Kenneth W. Clarkson, Roger LeRoy Miller, Gaylord A. Jentz, Frank B. Cross | |
![]() | list price: $142.95
our price: $136.95 (price subject to change: see help) Asin: 0324152825 Catlog: Book (2003-02-24) Publisher: South-Western College/West Sales Rank: 12372 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Reviews (6)
The only significant criticism I can offer is that, for a book in this very high price range, it should have a more durable binding. It does have full cloth-covered hardback covers *but* the page section is only "perfect-bound" (i.e., pages held together merely with glue) rather than having a sewn binding. It seems to me that a ... book should have a sewn binding! I've noticed how most books classified as "textbooks" have such very high prices yet have rather cheap bindings. It's no wonder a college education costs a small fortune these days--- the textbook price alone is enough to drive one into penury, and even then the book(s) will eventually fall apart under very heavy use. Anyhow, this book is wonderfully useful in its content and for that reason I recommend it highly.
That being said, the text is useful in plowing through the sometimes grandiloquent excesses of law terms and concepts in mostly plain English. Its major flaw is trying to accomplish too much with too little. The multitudinous case decisions are often so short as to reveal little of the policy reasoning behind the law, certainly a key to a would-be manager or businessman. Concepts, when explained, are often truncated, leaving students somewhat bewildered. Coverage of products liability is a case in point -- the question constantly arises: why hold a manufacturer liable without fault? There are correct answers given, to be sure, but they are not fully explained and college students often tend to look at fault rather than economic analysis when a product injures a consumer; the economic concept of strict products liability is hardly an intuitive one, but it is crucial to those students who enter into products manufacture and distribution. One also wonders why the constitution, criminal law, torts, and such are placed in a business law text. They have minimal relation to the real-world of business and there is just too much information already, even for 2 terms, to cover adequately. I would exclude or minimize these kinds of topics. Properly the authors have cut back on certain areas which in prior editions constititued perhaps 5+ chapters each. But this is the flip side of the coin. The book is at once too much and too little. At least in our college, this text is used for a course in business law for managers. I'm afraid it is not quite that. Managers need to know what to do when a legal problem, from sexual harassment allegations to a regulatory complaint, comes before them. There is precious little "how" to the practical question of "what do I do now?". In fact, there should be answers to that practical question in every chapter. There are far too many federal trial court opinions which, frankly, are so new and of so little legal weight (binding only in the particular district), that I wonder why they are included at all in text form, when they can be footnoted, if cited at all. Internet law and "cyberlaw" are cases in point. I realize this is an emerging area in the law, but precisely for that reason, these cases largely have no business being placed in text form until appellate courts have given us broader guidance. Perhaps I have been too harsh on the text. It is well-written, understandable, generally clear to the college student, and may well be the best general text for undergraduates. But I would like to see much more progress made in the areas I have discussed.
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| 5. Business Law Today, Standard Edition by Roger LeRoy Miller, Gaylord A. Jentz | |
![]() | list price: $142.95
our price: $136.95 (price subject to change: see help) Asin: 0324120974 Catlog: Book (2002-03-01) Publisher: South-Western College/West Sales Rank: 91354 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Reviews (2)
Here is a model answer: The volume has detailed coverage of the following areas: There are significant software support systems; namely, This text is an excellent purchase for collegiate law students. ... Read more | |
| 6. Persuasive Online Copywriting: How to Take Your Words to the Bank by Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis | |
![]() | list price: $18.00
our price: $15.30 (price subject to change: see help) Asin: 0971476993 Catlog: Book (2002-09-15) Publisher: Wizard Academy Press Sales Rank: 22487 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Reviews (11)
This book is the how. How to take all the theories and whys discussed by other authors and make it happen. I have trouble with theories because they don't help me visualize the application of such theories. This book stays away from whys and shows you how. When I started reading the book, several big projects got thrown my way leading to late night reading being replaced by late night working. Every now and then, I took a break and breezed through this book reading many pages in a brief time while gaining new knowledge and a refresher in creative writing as it applies to online copy. Non-fiction is my thing when it comes to writing. Over time, I have forgotten creative techniques for adding spice to copy. The authors jolted memories of high school English classes where we learned about the different poetic styles (iambic pentameter, alliteration, meter, etc) and to avoid using passive verbs. Not only that, but also they cover how to write for different personalities. Already getting high traffic to your site? That means you know how to draw attention and interest. But, how are you doing in building desire so that they take action? Hmm... could that be the challenge? The authors drive toward long-term results by engaging your visitors and leading the way for them to get what they need and be satisfied with it. I'm familiar with a few techniques discussed in the book, but many may not be. It depends on what you do with regard to the Web site. I understand making a Web site usable and getting visitors to the site. My Web site's weakness is converting visitors into customers. Marketing pros may succeed with creating a desire, but have trouble with visitors taking action. The authors cover all the areas needed to persuade via the Internet from "notice me!" to "be happy with me!" Are you thinking, "More technology! We need more technology to make this work?" We've taken technology for granted, but all it can do is what human programmers program it to do. Technology doesn't know human nature. It doesn't know how to feel or need something. People do and can convey what they know with words. Words make the sale. Technology ensures the words get their say (by quickly loading the Web page and functioning the way it should) and to push the sale through the back-end process (taking the order, managing inventory, etc.). This is where conversion principles apply. The authors share simple processes for improving conversion rates. A splash page is the "introduction" page to a Web site. It's flashy, colorful, and cool. But it's a waste of time. It gets in the way of the core material. Customers don't care how good your designers are, they care about what you can give them and that comes through words and good online copy. It's time for the online world to get what print mastered many years ago. The authors' witty writing style makes the book enjoyable to read without sacrificing wisdom. They practice what they preach and it's no wonder that GrokDotCom.com, the site behind Future Now, Inc. is a success. Time has come to let go of what's in it for the company and think of what's in it for the customer. In time, you shall reap the rewards at the bank.
1998-2000: Money fell like rain from heaven and the streets were flooded with stories of teenage millionaires. These halcyon days were fueled by a mentality that "if you build it, they will come." Investors drunkenly bought into the Internet's promise of a "new economy" and billions of dollars were pumped into spec-tech and dotcoms, never to be seen again. But when the investors saw that the 'net's realities didn't quite match up to the glowing promises, investment capital dried up faster than alcohol on a summer sidewalk. There were fundamental problems with Internet marketing that could not be overcome with mere advances in technology. What Internet marketing needed was someone who truly understood the fundamentals of human persuasion and could apply them to the Internet." Today it is my extraordinary pleasure to announce that those people have been found. Jeff and Bryan Eisenberg were talking 'conversion' back when 'eyeballs' were the thing and conversion wasn't even in the lexicon. Their work was greatly accelerated when they added Lisa Davis to the team. Bryan, Jeffrey and Lisa graduated with honors from Wizard Academy and have since gone on to accomplish a number of internet marketing miracles. Consequently, they were chosen to become adjunct faculty at Wizard Academy, where they now teach a curriculum that has punched Internet ROI through the ceiling for every company that has sent a delegate. This book, for a [low price], contains an extremely important portion of what they teach. Prepare to be amazed. Roy H. Williams
Maybe if you do have a background in copywriting, this book will be quite useful in helping you understand how to adapt regular copywriting to the web. But, if not, you won't get much of an "education" but rather a "how to adapt" approach that isn't very useful to someone who hasn't had a some form of formal education on the topic. I did give this book two stars because there was a "nugget" here or there that anyone could have gleaned, but overall I was disappointed by the book.
One of the better internet books on the market.
As a bonus, it is priced a fraction of most of the available information on this subject. I've paid hundreds of dollars for information that was not nearly as useable as this. (OK I admit I'm a marketing information junkie) I have purchased dozens of products (printed and ebooks) within the last year alone on this subject. Most of the others talk about search engine tricks, pop-ups, hard sell copy, and basically manipulating your site visitor into doing what you want. Manipulation may work a little in the short run, but is self defeating in the long run. This book is much smarter than that. It is in a whole different league. This book teaches what is really important to long term profits. That is, engaging your visitors and making sure your site is offering them exactly what THEY want. It shows you how to write extremely effective copy. It also tells you how to discover exactly what your customers are asking you to provide them by watching your stats and web logs. The basic premise of this book is that without a high conversion ratio, there is no point in buying more traffic. It is much more cost effective to use the techniques contained in this book to increase your conversions than to chase traffic. That comes later. They make a valid point that most folks are doing this backwards. This book is about way more than just copywriting, by the way. It does an excellent job of enlightening you to many useability factors that may be hurting your sales. I can't imagine anyone who manages a website and uses even a small percentage of the wisdom contained within not getting a hundred times their investment back. In conclusion, just buy it and read it. You can not go wrong with this book. ... Read more | |
| 7. First, Break All the Rules: What the World's Greatest Managers Do Differently by Marcus Buckingham, Curt Coffman | |
![]() | list price: $28.00
our price: $18.48 (price subject to change: see help) Asin: 0684852861 Catlog: Book (1999-05-05) Publisher: Simon & Schuster Sales Rank: 337 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Amazon.com The authors have culled their observations from more than 80,000 interviews conducted by Gallup during the past 25 years. Quoting leaders such as basketball coach Phil Jackson, Buckingham and Coffman outline "four keys" to becoming an excellent manager: Finding the right fit for employees, focusing on strengths of employees, defining the right results, and selecting staff for talent--not just knowledge and skills. First, Break All the Rules offers specific techniques for helping people perform better on the job. For instance, the authors show ways to structure a trial period for a new worker and how to create a pay plan that rewards people for their expertise instead of how fast they climb the company ladder. "The point is to focus people toward performance," they write. "The manager is, and should be, totally responsible for this." Written in plain English and well organized, this book tells you exactly how to improve as a supervisor. --Dan Ring Reviews (172)
With level of productivity as the measuring stick, leaders are encouraged to ask themselves if among other things, they provide direction, praise, materials, support, guidance, and opportunity for growth. Buckningham and Coffman assert that good leaders don't try to make a silk purse from a sows ear. They suggest that you hire a sows ear where you need one and find silk to make the purse that you need. They contend that you can't change human nature, so why try. Trying to fill a deficit is more work than working with the positive aspects of your organization. The authors also assert that good managers focus outwardly for change, and ask "why not." They focus on the strengths and manage around weaknesses. Good leaders know what types of talents that are needed at various levels of an organization; recruit to fill these positions, and develop those that you recruit. The most useful part of this book is based on the lessons that mom taught you. Be nice. Treat people as individuals. Be flexible. Assert authority when necessary but more often than not, take a personal interest in those who are in control of how well your organization will measure up.
This book, written by Marcus Buckingham and Curt Coffman, and based on 25 years of research by the Gallup Organization, on over 1 million respondents, has debunked a number of management "myths". I put myths in inverted commas simply because they were "truths" -- until First, Break All The Rules (published by Simon & Schuster, London, New York, 1999, ISBN 0-68486138-0) came along. The Gallup Organization discovered, after asking one million people hundreds of different questions on the subject of managing others, that people excel only when their talents are put to use. Talents are the recurring patterns of thought and behavior that can't be turned on and off at will. They can't be created or altered. According to the authors, people don't change much. Managers should not waste time changing their subordinates, or making them into what they are not. You cannot give new talent to a person. The books suggests that every human being has talent, and all roles/functions/jobs in a company require talent. You cannot train or develop talent, but you can train, develop and enhance skills and proficiencies. Talent leads to interest; interest leads to motivation; motivation leads to a desire to learn; a desire to learn leads to skills and proficiencies As for the corporate ladder, the authors suggest that you should throw it away. For example, good sales person might not perform well if she is promoted to sales manager position. She might not have the talent to manage others. Instead, let her continue in the sales position, but improve upon the salary and benefits.
This book is essential reading for economics majors, MBA students, and those working in management. It cuts through the jargon and helps people realize that management requires an understanding of human nature. It returns us to psychology. After all, the business world is bound by the rules of psychology. Violate the rules and you may harm your business. The book delivers harsh facts. Not all employees are going to do well at every task. Managers: stop thinking that everyone can do anything. They can't. It's unreasonable to believe it. It's better to create incentives -- both monetary and prestigue -- on the idea that someone may want to continue working in a similar capacity. The book cites attorneys who start out at a law firm at junior associate, associate, senior associate, and then work on to junior partner, partner, and senior partner. Throughout the process, the attorney does not radically change what he or she is doing. Instead, their work merely becomes more interesting and their pay (and equity in the firm) rises over time. That is, rather than promote someone to a position that is radically different from what they are doing, offer perks and monetary advantages as time goes on to your employees. The book says to promote strengths rather than overcome employee weaknesses. Some people are just never going to be able to do well at certain tasks. The book's realistic edge says we ought to understand this and move on. We can't strive for perfectin in every avenue. Make sure that your employees are doing what they do best at. Therefore, the goals of the firm -- and the employees' morale, will coincide, allowing harmony to exist in the firm. This book has many golden nuggets of wisdom, and it definitely is a keeper. Michael ... Read more | |
| 8. Employment Law for Business by Dawn Bennett-Alexander, Laura Hartman | |
![]() | list price: $126.75
our price: $118.75 (price subject to change: see help) Asin: 0072558210 Catlog: Book (2003-04-04) Publisher: Irwin/McGraw-Hill Sales Rank: 66197 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Reviews (7)
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| 9. The Official SAT Study Guide: For the New SAT by College Board | |
![]() | list price: $19.95
our price: $13.96 (price subject to change: see help) Asin: 0874477182 Catlog: Book (2004-10) Publisher: College Board Sales Rank: 430 US | Canada | United Kingdom | Germany | France | Japan |
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Book Description
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| 10. The Sales Bible: The Ultimate Sales Resource, Revised Edition by JeffreyGitomer | |
![]() | list price: $19.95
our price: $13.96 (price subject to change: see help) Asin: 0471456292 Catlog: Book (2003-08-08) Publisher: Wiley Sales Rank: 2502 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description One of "The Ten Books Every Sales Person Should Own and Read" Jeffrey Gitomers bestselling guide to the art of the sale has helped hundreds of thousands of people get ahead in the sales game. The Sales Bible offers the proven methods and techniques that lead to bigger sales and more loyal customers. Full of practical, hands-on information, it offers everything salespeople need to know to improve their results immediately. What do REAL salespeople think about The Sales Bible? "The Sales Bible has directed my sales successes from Sales Manager, to Sales Director, to Area Sales Director, to my current position of Vice President of Sales. Thank you, Jeffrey, for leading me up the corporate ladder. " "I have read many different books about selling, but Jeffreys book is the only one I keep on my night stand. I can look at it every nightreading only a few sentences as a refresher or whole chapters to enhance my skills." "Id be a better Catholic if only the Holy Bible was this easy of a read." "The Sales Bible is a book of truth within the sales world. I only hope my competitors dont see the light." "Wait! The material in this book is only priceless if you choose to apply it. Dont even think of opening this book . . . until youre ready to become a success." "This book should be shaped like a key. After reading it I unlocked my toughest market." Reviews (41)
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| 11. Business Law, Fifth Edition by Henry R. Cheeseman | |
![]() | list price: $140.00
our price: $140.00 (price subject to change: see help) Asin: 0131009419 Catlog: Book (2003-02-24) Publisher: Prentice Hall Sales Rank: 86777 US | Canada | United Kingdom | Germany | France | Japan |
| 12. Leadership in Organizations (5th Edition) by Gary A. Yukl | |
![]() | list price: $112.00
our price: $112.00 (price subject to change: see help) Asin: 0130323128 Catlog: Book (2001-06-07) Publisher: Prentice Hall Sales Rank: 41772 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Reviews (5)
For me, after a year or more I still read some portion or another of this book nearly every week for the rich survey of ideas and theories it provides, often finding something that fits what I'm concerned about, and then springboarding into buying another book or digging out original research articles and papers to dig deeper. If you want to be widely informed about the full continuum of theory and research in leadership and organizations, this book will become a familiar resource, and a top choice for curling up to a fire one evening when alone and just paging through and finding something new or old you just have to read and think about some more. Okay, perhaps Marc is more of a fun guy than me, but everything about leadership, and this book is full and pressed down overflowing with the material, interests me deeply.
I really appreciate that Yukl always finds something good about to say about any theory he's critiquing!
Readers will be treated to detailed, relevant discussions of the each leadership issue discussed within the book. Within each issue, Mr. Yukl, glides through the basis of the theories and then details realities of how to achieve the results suggested by those theories. Within several topics, he provides cases studies and questions about those case studies for the reader's consideration. The result is a practical, working manual about leadership. Between the discussions of the leadership issues and the practices there is something here for all readers. More importantly, there is plenty or information within the covers of this book that truly matters. Anyone with a leadership role of any type should read this book. ... Read more | |
| 13. The Enthusiastic Employee : How Companies Profit by Giving Workers What They Want by David Sirota, Louis A. Mischkind, Michael Irwin Meltzer | |
![]() | list price: $26.95
our price: $26.95 (price subject to change: see help) Asin: 0131423304 Catlog: Book (2005-01-20) Publisher: Wharton School Publishing Sales Rank: 4803 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Download Description The Enthusiastic Employee draws on 30 years of research and experience to show you exactly what managers do wrong¿and what they should do instead. Drawing on detailed case studies and employee attitude surveys in hundreds of companies, the authors offer research-proven solutions¿not fads, nostrums, or phony shortcuts. Along the way, you'll identify the dollars-and-cents business case for high employee morale, learn exactly what employee morale means, and discover the specific management practices that offer the greatest positive performance impact. The definitive guide to encouraging, sustaining, and profiting from employee enthusiasm! Reviews (14)
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| 14. HR Metrics The World Class Way by John Sullivan | |
![]() | list price: $149.00
our price: $126.65 (price subject to change: see help) Asin: 1932079017 Catlog: Book (2003-01) Publisher: Kennedy Information Sales Rank: 328032 US | Canada | United Kingdom | Germany | France | Japan |
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Book Description HR Metrics brings todays HR executive quickly up to speed on the "New HR" - more measurable, more strategic, and more responsive than ever before to corporate profitability. Dr. Sullivan provides step-by-step guidance on how to establish credibility, forecast business needs, improve your organizations competitiveness, and more! Youll learn to: Identify the resources that can be shifted toward a business opportunity | |
| 15. Small Business Kit for Dummies by Richard D.Harroch | |
![]() | list price: $29.99
(price subject to change: see help) Asin: 0764550934 Catlog: Book (1998-06-23) Publisher: For Dummies Sales Rank: 31176 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Small Business Kit For Dummies is chock-full of information, resources, and helpful hints on making the transition from a great idea to a great business. This book has plenty of straightforward advice on things that an MBA degree won't get you, from the basics of mastering legal, financial, employment, and management hurdles to advanced topics on business plans and strategies, accounting, contracts, taxes, attracting investors, and putting your business onto the Web. Whether you expect your business to become the next Microsoft or you've set your sights on a more modest goal, you'll find comprehensive and authoritative counsel -- without all the confusing jargon and legalese -- in this fun and friendly guide to the world of small business success. Reviews (8)
Too many other books out there are written by amateur business people who's real business is in promoting and selling lousy books. The CD-Rom will save you hundreds if not thousands of dollars and time. Also recommend "The Small Business Kit" and "How to Incorporate in any State" by J.W. Dicks, another attorney and businessman with real world knowledge. Good luck with your business!
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| 16. Contemporary Business and E-Commerce Law: The Legal, Global, Digital and Ethical Environment (4th Edition) by Henry R. Cheeseman | |
![]() | list price: $140.00
our price: $140.00 (price subject to change: see help) Asin: 013034852X Catlog: Book (2002-06-19) Publisher: Prentice Hall Sales Rank: 182541 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description | |