Global Shopping Center
UK | Germany
Home - Books - Business & Investing - Reference Help

141-160 of 190     Back   1   2   3   4   5   6   7   8   9   10   Next 20

click price to see details     click image to enlarge     click link to go to the store

$70.00 $34.98
141. Intercultural Business Communication,
$23.07 $18.00 list($34.95)
142. Michael Allen's Guide to E-Learning
$10.46 $8.97 list($13.95)
143. Dictionary of Banking Terms (Dictionary
$135.00 list($140.60)
144. Business Law: The Ethical, Global,
$67.95 $25.99
145. Public Relations Writing: Form
$30.00 $23.78
146. Out of the Crisis
$40.77 $40.72 list($59.95)
147. Multisensory Teaching of Basic
$10.88 $10.00 list($16.00)
148. The Copywriter's Handbook : A
$33.97 $26.80 list($49.95)
149. Bollinger on Bollinger Bands
$78.00 $70.00
150. Instructional Technology for Teaching
$16.49 $11.89 list($24.99)
151. Crystal Reports 9 for Dummies
$24.48 $21.67 list($36.00)
152. Legal Secretary's Complete Handbook,
$6.26 $4.45 list($6.95)
153. Robert's Rules in Plain English
$10.20 $5.99 list($15.00)
154. No Logo: No Space, No Choice,
$53.31 $43.99 list($57.95)
155. Teaching Social Studies in Early
$10.50 $9.09 list($14.00)
156. 5 Steps To Successful Selling
$82.95 $40.83
157. Business Math Using Calculators
$10.19 $9.38 list($14.99)
158. Chinese Business Etiquette: A
$12.71 list($14.95)
159. Business Grammar, Style &
$106.95 $72.90
160. Statistical Thinking: Improving

141. Intercultural Business Communication, Third Edition
by Lillian H. Chaney, Jeanette S. Martin
list price: $70.00
our price: $70.00
(price subject to change: see help)
Asin: 0131419307
Catlog: Book (2003-06-05)
Publisher: Prentice Hall
Sales Rank: 153440
US | Canada | United Kingdom | Germany | France | Japan

Book Description

This book prepares today's business people to compete and manage domestic and international diversity in an increasingly multinational business arena. Unique in the market, it uses research involving three Delphi panels of experts' perceptions of the importance of the topics covered as the basis for its contents. The authors have traveled or worked in a number of countries, therefore producing a work of firsthand knowledge of the topics covered.Topics comprehensively covered include: cultural shock; language, oral, and non-verbal communication patterns; written communication patterns; global etiquette; business and social customs; intercultural negotiation process and strategies; and laws affecting international business and travel.A good reference work for anyone who works internationally. ... Read more


142. Michael Allen's Guide to E-Learning
by Michael W.Allen, Michael Allen
list price: $34.95
our price: $23.07
(price subject to change: see help)
Asin: 0471203025
Catlog: Book (2002-11-27)
Publisher: Wiley
Sales Rank: 10827
Average Customer Review: 5 out of 5 stars
US | Canada | United Kingdom | Germany | France | Japan

Book Description

As an international speaker and consultant to virtually every business sector over his more than thirty-five years of research and development in technology-based instruction, Michael Allen now speaks out about his frustrations with e-learning and brings fundamental issues to light. He shares specific, commonsense guidelines that reliably produce effective and practical learning solutions. From his pioneering work on learning management systems, to authoring systems, and now on instructional design, experts and buyers alike follow his leadership and respect his opinion:

"Every subject area has its bible. This is it for e-learning. This is the how-to book for both instructional designers and executives responsible for corporate e-learning programs. Especially well done and unique to this book are the chapters on learner motivation and how effective instructional interactivities are created. The bottom line, from our experience working with Michael Allen and his team, is the methods and principles defined in this book work–and work well."
–Mike Groszko, Manager, DaimlerChrysler Quality Institute

"Michael Allen has done it all. He has designed and developed huge amounts of effective e-learning. He has built several very successful businesses providing programs to sophisticated clients. He has managed development. He personally led the creation of Authorware, the benchmark authoring system used throughout the world. He has lectured. He has written. He has taught. His opinions and perspective are sought by many. But mostly, he thinks. And the results of that thinking are to the benefit of us all. I am glad he wrote down what he thinks."
– Gloria Gery, Gery Associates ... Read more

Reviews (5)

5-0 out of 5 stars Emphasizing the essentials
This book takes e-learning to its core mandate, that of engaging and involving the learners, so that they learn the key skills and knowledge required.

An excellent and easy read, with lots of good examples and non-examples, nicely compared side by side.

5-0 out of 5 stars Must have for new designers
This book is a must have for the aspiring e-Learning developer. It reviews enough theory to make the point and directs the reader quickly through the logic and science of good e-Learning design.

5-0 out of 5 stars This book directly applies to your work!
Dr. Allen is a champion of learner-centric design - and has written a refreshingly reader-centric book about the topic. He understands that learning is an "internal, personal, and ultimately individual act." His words reveal his passions and opinions in such an authentic manner that you can quickly understand his perspective, and extract points of meaning that can directly apply to your work. As a producer and designer of interactive media, I continually find his insights an inspiration.

5-0 out of 5 stars Guidance from the Master
This book is subtitled, "Building Interactive, Fun and Effective Learning Programs for Any Company" and I think that says it all. I've spoken on the topic of where's the fun in eLearning and know that most of what I've seen is "deadly boring."

I have known Mike Allen since I worked for Authorware in the 1980's. One of the things I always regretted was not working in the MN office, as he, along with the rest of the Authorware team, conducted critiques of the work in progress being developed for customers. The few I did attend were always insightful and thought provoking. Along with being pretty scary if your work was on the agenda, because you might have to listen to bad along with good feedback. Mike Allen is a kind person, but not one to mince words when it comes to what makes up good and bad eLearning. I've also had the opportunity to attend several lectures by Mike on eLearning.

This book shares his insight on what makes good elearning, particularly from the viewpoints of motivation and interactivity. I am starting a new project with a lot of possible impact and reading his book has helped me immensely. Also, it contains several little history lessons on eLearning and Authorware that I really enjoyed. Lots of examples of good projects are discussed and included on a CD-ROM that unfortunately is not included in the book, but available for free from his website. If you are really interested in learning more on what makes good eLearning, I would definitely order it soon.

5-0 out of 5 stars It's about time we had this book!
I have been involved in what is now called eLearning since 1976. I wrote Making CBT Happen in 1987 to help implement eLearning... so I am familiar with this field. Michael Allen has provided us with what we need to design and develop powerful and effective and engaging eLearning. Finally... a solid, experience-based book is available to us all. I read the book and loved the specific guidance on when to do what. Michael moves beyond the technology to its use. Specific design strategies are revealed... and "virtual" templates are provided. So many designers are just given authoring tools and goals... but no direction, creative support or stimulus for ideas. This book fills that void.

This will surely be the baseline resource for eLearning Design for at least the next five years! Thank you, Michael Allen! We needed this. ... Read more


143. Dictionary of Banking Terms (Dictionary of Banking Terms)
by Thomas P. Fitch
list price: $13.95
our price: $10.46
(price subject to change: see help)
Asin: 0764112600
Catlog: Book (2000-09-01)
Publisher: Barron's Educational Series
Sales Rank: 32257
Average Customer Review: 5 out of 5 stars
US | Canada | United Kingdom | Germany | France | Japan

Reviews (6)

5-0 out of 5 stars Classic and Comprehensive
This is an amazingly thorough reference that should be on the bookshelf of every banker and MBA student. Barrons does a very thorough job.

I found it wanting in only one area. Some of the newer products like total return swaps and credit derivatives whiched surged in volume last year aren't covered.

I highly recommend: "Credit Derivatives" by Tavakoli if you need more on these important banking products.

5-0 out of 5 stars Comprehensive
Working in an IT company catering to bankers I bought this book to help understand their lingo. I have to say it hasn't disappointed yet. It is also very up to date the latest IT/banking terms. If you were to read all the definitions in this book you would probably know more than you banker. A great reference. Buy it!

5-0 out of 5 stars Don't Let the Title Fool You
This can almost be considered an inexpensive textbook. It not only defines, but explains the terms in a simple, easy to understand format. Although in dictionary form, it consistently relates the terms to one another so the reader will understand how the concepts interwind. Includes financial and banking terms.

5-0 out of 5 stars bookisexcellent
book should contain all banking terms because most of them are not understood by layman

5-0 out of 5 stars Clear and Comprehensive
Whether you are a novice seeking to learn the fundamentals of banking, or an active professional who has just encountered an unusual term, you will want this book. Each definition is short (only a paragraph or so), but most contain links to other terms, so the reader can gain a progressively deeper understanding of how terms interrelate. I also like the frequent inclusion of dates (e.g., the year a particular law was passed). The definitions are authoritative--based on a number of leading accounting, banking, and financial entities identified in the introduction. It's worth far more than its bargain price. I look forward to the next edition (Year 2000?). Keep up the good work! ... Read more


144. Business Law: The Ethical, Global, and E-Commerce Environment
by Jane P. Mallor
list price: $140.60
(price subject to change: see help)
Asin: 0072562005
Catlog: Book (2003-05-01)
Publisher: Mcgraw-Hill College
Sales Rank: 244895
Average Customer Review: 1 out of 5 stars
US | Canada | United Kingdom | Germany | France | Japan

Book Description

Mallor, Barnes, Bowers and Langvardt’s, Business Law: The Ethical, Global, and E-Commerce Environment, 12th Edition, is appropriate for the two-term business law course. The cases in the 12th edition are excerpted and edited by the authors.The syntax is not altered, therefore retaining the language of the courts.As in the 11th edition, the 12th edition includes a mix of actual AND hypothetical cases.The title has been changed to reflect a new focus of the book – the global and Internet environment.Business Law: The Ethical, Global, and E-Commerce Environment, 12e includes new pedagogy such as opening vignettes and new-boxed features such as “Ethics in Action” and “Cyberlaw in Action.”This combined with case briefs and concept reviews, along with some reorganization of the text results in a more complete, relevant and user-friendly text. ... Read more

Reviews (1)

1-0 out of 5 stars Not reader friendly, not study friendly, not friendly....
I understand Jane Mallor to be top in her field. But since this book is geared toward a non-law student - a business student, I give this book a 1, and a zero if I had the chance.

This book - textually speaking - is so poorly arranged. Key terms are imbedded in the text, there's no review at the end of the chapters, it's written in terrible legal-ease. "Down to earth" (non lawyer legal-ease) examples are difficult to come by, since most of the examples are actual cases that go on for pages (and they're "briefs"). To compound the matter, I spent $$$ on the study "guide" because the book is so unfriendly for studying. And guess what? The study guide has NO ANSWERS! What kind of a guide is that? How does that guide you? If you want it to be an "additional exercises" book, then call it that. But STUDY GUIDES ALWAYS have the answers. I hope your Prof. is better than the book they assign. "Business Law Today" is worlds better and easier to read and study, and better outlined and formatted for the "lay" person. ... Read more


145. Public Relations Writing: Form and Style
by Doug Newsom
list price: $67.95
our price: $67.95
(price subject to change: see help)
Asin: 0534556396
Catlog: Book (2000-06-07)
Publisher: Wadsworth Publishing
Sales Rank: 87022
Average Customer Review: 4 out of 5 stars
US | Canada | United Kingdom | Germany | France | Japan

Book Description

Now fully updated to reflect the current realities of the public relations field (including the emerging importance of graphic design and the use of the Web), this revision of Newsom and Carrell's practical text covers all aspects of public relations writing. The book offers the practical approach one would expect to find in a trade book, but uses the principles and theories of public relations to give students what they need to write with understanding and purpose. Part One provides the background for all public relations writing tasks by explaining how this kind of writing is unique and by exploring the legal and ethical obligations. Part Two is the writing principle section, which covers both style and techniques. Part Three begins with basic public relations writing assignments that students are likely to be exposed to early in their jobs: letters, e-mail, memos, and eventually reports and proposals, backgrounders and position papers. Part Four covers writing for mass media. Part Five covers the more complex public relations writingincluding media kits, newsletters, brochures, magazines, annual reports, and crisis communication. ... Read more

Reviews (1)

4-0 out of 5 stars good book
As a Public Relations student, I found this book to be extremely helpful. It demonstrates the proper way to write so that you can lear effective style and techinque. I have found that this book, along with Guerilla PR Wired by Michael Levine, create the foundation for my studies. ... Read more


146. Out of the Crisis
by W. Edwards Deming
list price: $30.00
our price: $30.00
(price subject to change: see help)
Asin: 0262541157
Catlog: Book (2000-08-11)
Publisher: The MIT Press
Sales Rank: 37477
Average Customer Review: 4.78 out of 5 stars
US | Canada | United Kingdom | Germany | France | Japan

Book Description

"Long-term commitment to new learning and new philosophy is required of any management that seeks transformation. The timid and the fainthearted, and the people that expect quick results, are doomed to disappointment."

According to W. Edwards Deming, American companies require nothing less than a transformation of management style and of governmental relations with industry. In Out of the Crisis, originally published in 1986, Deming offers a theory of management based on his famous 14 Points for Management. Management's failure to plan for the future, he claims, brings about loss of market, which brings about loss of jobs. Management must be judged not only by the quarterly dividend, but by innovative plans to stay in business, protect investment, ensure future dividends, and provide more jobs through improved product and service. In simple, direct language, he explains the principles of management transformation and how to apply them.

previously published by MIT-CAES ... Read more

Reviews (27)

5-0 out of 5 stars A great book about quality control
When I first saw this book a few years ago at a friend's house I never imagined that I would enjoy reading it. However, somehow my opinion changed recently while I was looking for a good book about manufacturing quality control. This book agrees with all that I believed to be true based on my limited manufacturing experience--the plant worker is very rarely to blame for quality problems, rather problems are usually the result of system issues.

I thoroughly enjoyed reading this book and couldn't put it down. It is a great overview of quality control methods and control charts. I also have Mary Walton's "The Deming Management Method", but I would strongly recommend to just read Deming's masterpiece.

5-0 out of 5 stars Deming, the Root Cause of Quality Improvement
Having "seen the light" as spoken by Deming, I highly recommend this book and Deming's "The New Economics" to anybody interested in not only quality and business, but anybody working. If you aren't in a position having the power to change your workplace, be prepared to bite your lip when conventional management is used.
When you look at Six Sigma you can see much of Dr. Demings work and thoughts being used, thus one persons short review that Dr. Deming is the real father of Six Sigma. Six Sigma brings more of the cost savings aspect to process improvement which appeals to conventional business.
While people can look at Japan and say they are down now and Dr. Deming is wrong, there are plenty of Japanese companies that follow Dr. Deming's teachings still that are clobbering the competition. Toyota, the 2nd largest auto manufacturer in the world now (yes, ahead of Ford by most accounts) uses his teachings.
Don't just read the words, understand what is being said and learn from Dr. Deming.

5-0 out of 5 stars Where Quality Begins
I first became aware of Dr. Deming through the Deming Management method. He affected so much change in Japan and was not known here in the USA. The chief reason for his lack of success here was probably that eliminating fear, one of his 14 points, has never really been a management method of American Management. Today people fear losing jobs, his method of quality was to lead to more jobs and more quality utilizing American pride in work. I do think his method had an impact, look at companies like Xerox, and others who continually improved, yet, our economy is so short sighted, we never seem to get past the view of everything this Quarter...we need to have a broader perspective. I find my coworkers in America to be very hard working people who have pride in what they do and accomplish. If only we would remember the red beads, we would get quality if we provide quality material. Demings last seminar was held in Pasadena, I wanted to go to that, yet I hesitated and well, had to learn from a friend second hand. This is a must buy for anyone who will manage people, engineers and corporations.

5-0 out of 5 stars Brilliant!
It's a shame Deming was only listened to after American Industry humiliated itself in the international markets. It's a bigger shame that they forget their mistakes after realizing them for a while.

Deming is unquestionably one of the most original and brilliant thinkers of last century. This book WILL cause you to change your thinking about your job.

You don't have to be a statistician to understand this book either, b/c the crux of it has to do with a philosophy, and a very intelligent one at that, much more than math.

I liked this book so much, that I purchased a rather expensive autorgraphed version on an auction site, becuase it's really a masterpiece.

5-0 out of 5 stars A quality classic
This is a classic in the world of quality assurance. It is fair to call Deming the father, godfather, grandfather and preacher of the quality movement. This book, written in 1986 after he achieved international fame for helping improve quality in Japan, captures the spirit and ideas that spawned a revolution.

The book captures many of the key points in Deming's philosophy:
1) Creating metrics based approaches to management, without falling into a quota system.
2) Differentiating between problems caused by the system and problems outside of the system.
3) Focusing on both doing things correctly, and identifying the right tasks to approach.
4) Introducing a Plan, Do, Check, Act cycle of continuous improvement.

If you look at this list, the book presents a blueprint for many of the so called management revolutions of the subsequent 15 years: Excellence, Re-engineering, Process Management, Systems Thinking. This book really is both a trend setter as well as highly important body of theory. The theory is relevant today, as many management problems today can be addressed by his 14 points of management. (Example: A reliance on inspection is bad - build quality into the process. This is highly relevant to software construction today.)

So are there any knocks?
1) You're left with many imperatives, but sometimes without positive prescriptions. For example: If you don't do annual performance reviews, what do you replace it with to determine who gets promoted?
2) The book can be dry and hard to follow. Sometimes it is written as notes pieced together.
3) Many of the companies that Deming held up as models have fallen on tougher times. It seems that today Quality alone is not enough.

Having said this, it should be required reading for any manager. The theory is good, and the book should spark your thinking. ... Read more


147. Multisensory Teaching of Basic Language Skills
by Judith R. Birsh
list price: $59.95
our price: $40.77
(price subject to change: see help)
Asin: 1557663491
Catlog: Book (1999-09-01)
Publisher: Paul H Brookes Pub Co
Sales Rank: 61626
Average Customer Review: 4.5 out of 5 stars
US | Canada | United Kingdom | Germany | France | Japan

Book Description

Comprehensive andpractical,this guide reveals the benefitsof using multisensoryinstructionin any classroom.After they review 50 years of research and clinical experience with children andadults with learning disabilities, thecontributingauthors explain how and why multisensory methods work.

The result of their efforts is a thorough volume that puts theory into practice with specific teaching approaches that promote:

phonological awareness
alphabet skills
spelling
grammar
reading accuracy and fluency
reading comprehension
handwriting
composition
organization and study skills
communication with parents

In addition, the book pays special attention to the connection between oral language and literacy, the history of the English language, transition into the general classroom after special education, adult literacy, and high-functioning adults with learning disabilities. Field-tested instructional materials and activities are included, along with observation and assessment models. ... Read more

Reviews (2)

4-0 out of 5 stars A parent's point of view
...this is a great book that I've searched for. It pulls tons of useful information about dyslexia into one spot. Only one warning I would send out to parents - this is a textbook not a "pop culture" book. I've found the reading slow going as I'm unfamiliar with many of terms and concepts as I'm not a linguist or teacher. Having said that, I belive I now understand how to help my daughter learn easier which will open many previously closed doors to her. The textbook is worth the effort!!

5-0 out of 5 stars Goldmine of Theory and Practicality
In Multisensory Teaching of Basic Language Skills, Dr. Judith Birsh has succeeded in bringing together the expertise of a constellation of respected and well-known contributors to produce what will undoubtedly become a highly prized and much-used text/reference book in the field of dyslexia and learning differences. Calling on various authorities to write sections in their area(s) of greatest interest and strength, she has developed a greatly needed resource for understanding, teaching, assessing, and parenting those who have dyslexia and related disorders.

Beginning with the definition and characteristics of dyslexia, a discussion of the latest research in the field, and the need for all teachers to understand the structure of the English written code, the book gives the prospective reader an overview of the eighteen chapters by offering chapter summaries. Other aids for the reader include extensive references for each chapter; graphics and other illustrations; a glossary of key terms; and a most carefully organized appendix of materials and sources.

In an enlightening and forthright discussion of multisensory instruction, the authors of the first chapter address the issue of lack of research studies concerning the efficacy of multisensory teaching. They conclude, however, that there is theoretical support for this approach and that, until research is able to confirm or disprove the effectiveness of multisensory instruction, it behooves teachers to rely on their own experience and professional judgment, as well as on the professional judgment of others who, over the years, report student success when multisensory instruction is used.

The Chapter One discussion of multisensory methods provides the platform upon which the remainder of the book is built. Subsequent chapters proceed logically from the role of oral language to the importance of phonological/phonemic awareness and alphabetic knowledge in the teaching of accurate decoding and reading fluency. A most helpful treatise on the teaching of reading comprehension follows discussion of these vital elements of effective reading from a multisensory perspective.

Readers will also find instructive and well-written sections on such subjects as multisensory mathematics instruction; oral language; phonological awareness; spelling; handwriting (including the multisensory presentation of manuscript letter forms); organization and study skills; and several other subjects. In addition, chapters dealing with adult and high functioning dyslexics, parenting issues, and transition to the general classroom and content areas present materials of high interest and utility.

Instructors in university undergraduate and graduate classes will find this book to be an excellent choice as the text for reading disability courses. It is suggested that the editor and publisher consider developing an instructor's manual and, perhaps, a student guide as supplementary materials for this book.

Having just ordered five copies of this book for use in our university classes for training dyslexia specialists, this reviewer submits that those who deal with learning different individuals will find this book to be a goldmine of theory and practicality.

Jo Polk, Certified Academic Language Therapist and Director of the Learning Therapist Certificate Program, Southern Methodist University ... Read more


148. The Copywriter's Handbook : A Step-By-Step Guide To Writing That Sells. Updated Edition
by Robert W. Bly
list price: $16.00
our price: $10.88
(price subject to change: see help)
Asin: 0805011943
Catlog: Book (1990-03-15)
Publisher: Owl Books
Sales Rank: 5176
Average Customer Review: 5 out of 5 stars
US | Canada | United Kingdom | Germany | France | Japan

Amazon.com

The Copywriter's Handbook is somewhat out of date. There are no references to Web sites or the Internet, and author Robert W. Bly advises that a freelance copywriter have a good typewriter. No matter. Bly has compiled an incredibly useful resource for budding, and even experienced, copywriters. Bly calls his book "a step-by-step guide to writing copy that sells." And that it is: Bly covers the writing of print ads, direct mail, brochures, catalogues, public-relations material, trade-journal articles, speeches, newsletters, commercials, and more. But equally informative is the substantial amount of space that he devotes to the copywriting business, in which he offers guidance in setting up a freelance copywriting business, getting hired by an ad agency, and hiring and working with copywriters (this section also includes a chapter on graphic design for copywriters). This is a terrific book. If you don't take my word for it, take David Ogilvy's: "I don't know a single copywriter whose work would not be improved by reading this book," he says. "And that includes me." --Jane Steinberg ... Read more

Reviews (20)

5-0 out of 5 stars A Must for Any Aspiring or Professional Copywriter
Robert Bly is almost universally accepted as the master copywriter, particularly in the area of freelancing. For anyone starting out, and even for professionals, this book is a necessity andmay save you hundreds, if not thousands, of dollars on needless seminars.

It is filled with no-nonsense advice and instruction on the craft of copywriting. It probably truly is the Bible for copywriting. If you are starting out on a path to a career in copywriting, just ask nearly any seasoned pro and they will refer you to Bly's work.

In this volume, Bly explains advertising and copywriting and the many forms they take shape in. He explains how copywriting applies to all manner of promotions and advertising, e.g., headlines and body copy for ads, brochures, letters, article writing, TV, radio, and both commercial and non-profit promotional materials. It is both a definitive how-to and an idea book.

Whether you are starting from scratch and completely clueless or a professional seeking new ideas and approaches, this is a must have book.

5-0 out of 5 stars Much-misunderstood discipline; easily understood guide
Independent writing consultant Robert Bly cuts through all the hype surrounding promotional copywriting and `creativity', with a no-nonsense guide that covers everything.

I too am a copywriter and, for the first time, empathised almost entirely with what a fellow writer was saying.

You see, the subject matter is steeped in misunderstanding. What the aspiring writer needs to know is that almost all copywriting is about selling.

Robert Bly understands this, and communicates it well. He knows it's not about clever headlines; it's not about puns; it's not about abstract concepts. Yes, the copywriter is a salesperson - one who is paid by his clients to sell their products.

This book recognises this with a relish. It urges us to identify the USP (that which makes a product different and saleable) and to put it right up-front, to deliver simple messages that everyone can understand, and to write precisely for the intended audience.

Bly's comprehensive guide covers pr! ints ads, brochures, radio and TV commercials, direct mail and PR material. There are also chapters on getting a great job in an agency, and going freelance.

The only element with which I would take issue is Bly's somewhat dismissive attitude towards graphic design. I can think of many designers and art directors who would be hopping mad over Bly's comments about `fancy visuals' that don't add to the selling process, and about the limited value of white space. Surely someone who has worked so much with designers knows about their contribution to the `pickupability' of advertising material? A minor quibble, but a valid one.

5-0 out of 5 stars The Goal is Sales (Not Entertainment)!
As Bob explains, the goal of advertising is to make sales, not to entertain. Bob exposes this common error and offers many other copywriting techniques and tips in the book. He also gives some helpful information about freelancing.

I'm a technical writer (not a copywriter), but felt that this book had good things to offer. I think it also helped define my own style of writing.

If you are into freelancing and consulting, I'd also highly recommend his 'Six Figure Consultant' book. He gives a lot of good practical advice and seems to have a lot of experience.

5-0 out of 5 stars The name says it all: this is the copywriter's handbook
After looking for a decent book on copywriting on Amazon (where else?), I decided to buy this one, based on the positive reviews it got from other readers. And, I must say, they were right. This is an excellent book if you want to learn the basics of copywriting and start off as a freelancer!

5-0 out of 5 stars Exceptional Guide for Writers
Simply put, this book is an exceptional nuts-and-bolts guide to copywriting. I highly recommend it. ... Read more


149. Bollinger on Bollinger Bands
by John A. Bollinger
list price: $49.95
our price: $33.97
(price subject to change: see help)
Asin: 0071373683
Catlog: Book (2001-07-27)
Publisher: McGraw-Hill
Sales Rank: 76121
Average Customer Review: 4 out of 5 stars
US | Canada | United Kingdom | Germany | France | Japan

Book Description

John Bollinger is a giant in today’s trading community. His Bollinger Bands sharpen the sensitivity of fixed indicators, allowing them to more precisely reflect a market’s volatility. By more accurately indicating the existing market environment, they are seen by many as today’s standard—and most reliable—tool for plotting expected price action.

Now, in Bollinger on Bollinger Bands, Bollinger himself explains how to use this extraordinary technique to compare price and indicator action and make sound, sensible, and profitable trading decisions.

Concise, straightforward, and filled with instructive charts and graphs, this remarkable book will be essential reading for all serious traders, regardless of market. Bollinger includes his simple system for implementation, and techniques for combining bands and indicators.

... Read more

Reviews (22)

5-0 out of 5 stars Excellent...on an Absolute and a Relative Basis
I've been trading for a living for more than 5 years, and am now a frequent commentator on a major financial website. As a student of the market, I became familiar with Bollinger Bands very early in my career. I thought I knew how to use them, and ALWAYS looked at them as a reference before entering any trades. However, after reading this book, I realized that I was just barely skimming the surface of this important indicator. I've read it 3 times, and all the margins are now marked up with notes.
The most striking revelation to me was the difference between "absolute" and "relative" readings -- in other words, how a stock could make a new high on an absolute level, but actually be a failure in reference to the upper Bollinger Band. This simple, yet elegant, idea has had a profound effect on how I view price action, and I find that my other technical indicators are much more revealing when viewed in this context. The book is infinitely readable for both novice and seasoned investors, and there is also enough math and statistical data to satisfy most geeks. Mr. Bollinger also discusses various other indicators that can (and should) be used in conjunction with Bollinger Bands.
Remarkably, Mr. Bollinger also supports the content of his book with a free website .... You can use all the indicators he highlights inhis book, and customize them according to your own parameters. It's basicallyan "on-going continuing education" program. Nice to finally see somebody primarily concerned with teaching rather than self-promotion and profit.
The bottom line is this: If you want to learn how to increase your performance in both trending and non-trending markets, this book is a "must-read." It is NOT a trading system; rather, it is an excellent and insightful dissertation on the proper usage of Bollinger Bands. In the current sideways market environment, Bollinger Bands are more useful than ever. No serious trader/investor should be without this book.

5-0 out of 5 stars What The Doctor Ordered
A quiet, well paced, unassuming power house of history, insight, and trading experience all rolled into an easy flowing, unpretentious read. Bollinger manages to teach us about his indicator, and about the market itself without shameless self promotion or hype. Bollinger on Bollinger bands is what this market needed, a clear, concise and useful tool for investors to use to provide balance in a chaotic time. As a financial writer, and money manager, who uses Bollinger Bands on every trade, I found that the book gave me new ways to not just trade, but analyze the market and decide when not to trade, which is where the difference between success and failure is often deciced. The book is written in a fluid, easy to digest manner, which gives the reader room to sit back and ponder between chapters. There are clear, one sentence summary statements after each section, which pull the material together quite well and reinforce the main points. Other useful aids include a pull out reference card with statistical formulas and reference charts. The best thing is that Bollinger, a bona fide market guru, doesn't take himself too seriously. He humbly admits that trading has a great deal of uncertainty, and does not tout his own fortunes as a result of his indicator. The book can also be read as a nice historical piece, which begins with the nostalgic foreword by CNBC's Ron Insana about the old FNN news room, including a classic anecdote about the late Ed Hart, who for all of us who knew FNN could only bring a smile. Thanks John.

4-0 out of 5 stars Who Better to Explain Bollinger Bands...
Of all the main stream technical indicators, it is safe to say that Bollinger Bands are perhaps the least understood. But they can become part of an arsenal of highly useful technical tools for those who have learned how to properly apply them and one good way to get a running start is to read his latest book, Bollinger on Bollinger Bands. Not only does the book provide some very useful background information on how they came to be, it is an opportunity to hear from the master himself how he uses the bands to best effect. According to Bollinger, one pattern that he calls the Squeeze (a topic on which he spends a whole chapter) draws more questions than any other aspect of Bollinger Bands. As he describes it, his bands "are driven by volatility, and The Squeeze is a pure reflection of that volatility." (Excerpt from Investopedia.com with permission.)

After reading the book, I developed a scan to find stocks that are getting the Squeeze and it works pretty well. Sure enough, a stock that has shown a period of declining volatility, generally breaks out with a bang shortly after reaching a low extreme. The trick is then trying to determine which way. Bollinger includes a number of tips and indicators in the book to help the trader figure that out too.

This book is for anyone who has ever looked at Bollinger bands and tried to understand how to use them as well as those who do use them now but want to get some more great ideas. It is not a difficult read and is actually very well written (I am always surprised by traders who have been steeped in mathematics and technicals like John B. who can also write well.) He is obviously an excellent communicator and this fact comes through loud and clear in his book.

Bollinger on Bollinger Bands is well worth the money. It is also a chance to hear the master who we see on CNBC and in the Wall Street Journal express his ideas and views on markets and how to profit from them. That alone, makes this book worth reading.

Matt Blackman - Technical Writer/Reviewer Email: matt@tradesystemguru.com
---------------------------------------------------------------
Contributor to Stocks & Commodities Magazine, Working Money, Traders.com Advantage, Active Trader, Traders Mag (Europe) and SFO Magazine

5-0 out of 5 stars Best book ever on technical analysis...it really works
I've been using this book's theory to trade options online and I am averaging 67% per month. A key component of his book is to use fractal market analysis ...different time frames.
Bollinger Bands work better than any other indicator around.

5-0 out of 5 stars First Rate
An excellent book on both trading in general and the construction, logic, and use of Bollinger Bands. ... Read more


150. Instructional Technology for Teaching and Learning: Designing Instruction, Integrating Computers, and Using Media
by Timothy J. Newby, James Lehman, James Russell, Donald A. Stepich
list price: $78.00
our price: $78.00
(price subject to change: see help)
Asin: 0139140522
Catlog: Book (1999-08-09)
Publisher: Prentice Hall
Sales Rank: 94309
Average Customer Review: 4.5 out of 5 stars
US | Canada | United Kingdom | Germany | France | Japan

Book Description

This book successfully integrates instructional design principles, methods, media, and computing, and it uses a learner-centered approach that focuses on how to design solid technology-enhanced instruction that increases learning. It details the basic theories and applications of educational technology in a reader-engaging format. Includes a new chapter, Using the Internet and Distance Education, which is particularly timely given the explosion of on-line technology. For educators and school administrators ... Read more

Reviews (2)

5-0 out of 5 stars Instructional Designer
I think this book does an excellent job of explaining the basics of educational technology (instructional design) to novice pre-service teachers. I would recommend this to anyone without prior knowledge in designing instructional materials; even at the graduate level!

4-0 out of 5 stars It's getting older by the second...
I bought this book for a class (California Teaching Credential, manditory class). It's a good book for those who have no idea how to handle technology. There are lesson plan ideas and thought bubbles and very good definitions. For those who do know a thing or two about computers will see how dated this book has already become. I didn't feel as that it was worth buying new, and will probably sell it back, if it can be sold back. ... Read more


151. Crystal Reports 9 for Dummies
by Allen G.Taylor
list price: $24.99
our price: $16.49
(price subject to change: see help)
Asin: 0764516418
Catlog: Book (2002-09-02)
Publisher: For Dummies
Sales Rank: 64807
US | Canada | United Kingdom | Germany | France | Japan

Book Description

Crystal Reports 9 is the latest in a long and celebrated series of report writers for personal computers. It's by far the best-selling report writer package in the world. If you want to produce a top-quality report quickly, Crystal Reports is the top choice to do the job.

And Crystal Reports 9 For Dummies will get you using Crystal Reports quickly and effectively. It covers all the major capabilities of Crystal Reports but doesn't bog you down in intricate detail. It is also valuable to managers who may never personally produce a report, but have oversight of people who do. This guide will tell you what is possible, what you can do easily, and what takes a little more effort to accomplish.

In Crystal Reports 9 For Dummies, you'll discover how to

  • Create a report, what a good report should accomplish and what it should look like.
  • Make your reports more focused, more readable, and easy on the eye.
  • Nest one report within another, p ull report elements from multiple non-database sources, and illustrate points with charts and maps
  • Distribute your reports – from printing, exporting them to files, or faxing them to making them available on a local area network, or uploading them to the Web.
  • Incorporate Crystal Reports into applications written in a computer language. Because Crystal Reports is included as an integral part of Microsoft's .NET application development environment, you can incorporate the power of Crystal Reports into applications you write in Visual Basic, Visual C++, and Visual C#.

With Crystal Reports 9 For Dummies, you can produce reports fit for the eyes of the organization's CEO. Each chapter deals with an individual feature that you may need at one time or another. In many cases, step-by-step procedures are given for commonly needed operations. You might find it worthwhile to lay the book beside your computer and perform the operations as you read about them. Soon, you'll be producing outstanding reports with a minimum of effort and in the shortest possible time. ... Read more


152. Legal Secretary's Complete Handbook, Fourth Edition
by Mary A. DeVries
list price: $36.00
our price: $24.48
(price subject to change: see help)
Asin: 0135298768
Catlog: Book (1992-06-26)
Publisher: Prentice Hall
Sales Rank: 35142
Average Customer Review: 4 out of 5 stars
US | Canada | United Kingdom | Germany | France | Japan

Reviews (3)

4-0 out of 5 stars Very Good Beginner or Refresher Source
This comprehensive guide to the legal office offers much to those who are just starting their careers as legal secretaries or for those who have been away from the field for a few years and need a refresher. In addition, secretaries in general law offices may find the specialty sections helpful when preparing documents for unusual situations. The information is more current than not and is clearly presented, including short glossaries of Latin and English legal terms. However, Ms. DeVries omitted criminal law practice from her areas of specialty section and neglected to discuss the various legal-specific software programs available.

Recommended as a general source.

3-0 out of 5 stars Not completely satisfied but a good reference.
Informative, however it lacked several vocabulary items and court documents I was in need of. Also spent too much time on how to set up your office when my office had already been established. Overall though, a good reference.

5-0 out of 5 stars Must-have desk reference for legal secretaries.
This handbook is outstanding, and we use it as a reference for our specialty certification examinations. It should be in every legal secretary's library. Carol Ann Wilson, Founder, Legal Secretaries International Inc. ... Read more


153. Robert's Rules in Plain English
by Doris P. Zimmerman
list price: $6.95
our price: $6.26
(price subject to change: see help)
Asin: 0062734768
Catlog: Book (1997-09-17)
Publisher: HarperResource
Sales Rank: 5032
Average Customer Review: 4.18 out of 5 stars
US | Canada | United Kingdom | Germany | France | Japan

Book Description

At last, a book on parliamentary procedure that everyone can understand!

If you've ever had to run a meeting according to parliamentary procedures, you know just how difficult it is to keep track of all the rules, much less follow them. Figuring out what to say and how to say it seems an impossible task.

Robert's Rules in Plain English is the solution to that problem. Not only does it provide you with essential, basic rules in simple, straightforward English, it also includes sample dialogues so you can see exactly how those rules work in practice.

Using summaries, outlines, charts and forms, Robert's Rules in Plain English provides you with all you need to know to run a meeting successfully and to keep it on track. ... Read more

Reviews (11)

5-0 out of 5 stars Short, Simple, and Easy to Use for Beginners
This is a short, easy-to-use and understand book about parliamentary procedure. It's well laid out, and the beginning of the book has a good explanation of how and why parliamentary procedure works. It was written with beginners in mind. The order of precedence for motions is painstakingly and clearly laid out for the reader, as well as an explanation of why one motion takes precedence over another. Explanations of exactly what a motion does and an example of its use are included as well. Chapters are also included explaining the responsibilities of the chair, secretary, and treasurer, as well as a guide to setting agendas. That said, this is not, nor was it intended to be, a comprehensive guide to parliamentary procedure. For small or somewhat informal meeting, this book is all you need. For a large, formal group with professional officers, however, a full copy of Robert's Rules is recommended. This book is a great intro to parliamentary procedure, and is all you need to run most meetings. Even with larger groups, this is a wonderful book to keep at your elbow at meetings to use as a reference.

5-0 out of 5 stars A Great Beginners Book
This book is amazing for younger people who are starting out learning parliamentary procedure. I am involved in 4-H, and in our county, all officers of 4-H clubs are required to learn parliamentary procedure. I am going to incorporate this book into their training. It is very simple to read, very easy to understand, and the examples are concise and relevent. I would not recommend this book for someone who is older and is involved in serious meetings that require a more in depth knowledge of Robert's Rules, but it works perfectly for my purposes, which is to educate people who have never been exposed to this information before. It is an excellent book for the beginner who is interested in the basics without getting bogged down by the hefty rules and vocabulary of Robert's Rules Newly Revised.

5-0 out of 5 stars Excellent Primer for Church Leaders and Members
This short book is certainly no substitute for the full Robert's Rules of Order, but it is a good way for the reader to get a good grasp and overview of parliamentary procedure. It is tempting to get so bogged down in the particular rules of procedure that the underlying principles of order and efficiency for the assembly are overlooked.

The author says in the opening portion of her book, "Parliamentary procedure should be used to help and not hinder decision making. Robert said, 'The assembly meets to transact business, not to have members exploit their knowledge of parliamentary law.'" (p. 6).

I recommend reading this work first, then referring to the full volume of Robert's Rules if more detail is needed. For most people however, this work should be all that is required to possess a working knowledge of parliamentary procedure. As a Baptist pastor, I see this book as being particularly helpful to church leaders and members for their participation in business meetings, board meetings, and other decision-making assemblies. The knowledge contained in this volume is well-worth the price!

4-0 out of 5 stars A great introduction
A gentle introduction for people just starting out with parliamentary procedure.

Contains great examples of how to run meetings and includes good advice for beginning chairman, all from an accomplished professional parliamentarian. For example, Zimmerman recommends using unanimous consent whenever possible to expidite business, and gives concrete examples on how to do this.

You will probably eventually want to buy the full "Robert's Rules of Order Newly Revised" to complete your study of parliamentary procedure. If you read Zimmerman first, RONR will be alot easier to digest. On the other hand, you may not need RONR, as all the most commonly encountered rules are covered quite well in Zimmerman. Sure, if you run into disciplinary problems, or want more details about how to write bylaws, you will need to look in RONR, but for the day to day running of most club/association/church meetings Zimmerman's book is a great guide.

4-0 out of 5 stars Another indespensable elementary primer!
This is another book that should be required and rigorously reviewed and taught at all levels of education, elementary, secondary, high school and first year college. One of the troubles with our society and our young people today is that the more we seem to try to spend on them and teach them the more we move aways from basic critical thinking and basic knowledge requirements for success, towards merely using them as social or political tools for our own ends. They need basic foundational knowledge to survive in the world and the school systems are not giving that due to purely partisan curriculums on many campuses. This basic knoweldge of how meetings and debates/government should work is essential to giving our children the skills necessary to be active, participating citizens in our ever shrinking world.

A great beginning book that even children can learn from.

I have already given out dozens to organizations for both adults and youth groups as a means to enlighten them on appropriate processes in getting involved in groups, clubs, government and other entities. ... Read more


154. No Logo: No Space, No Choice, No Jobs
by Naomi Klein
list price: $15.00
our price: $10.20
(price subject to change: see help)
Asin: 0312421435
Catlog: Book (2002-04-06)
Publisher: Picador
Sales Rank: 2914
Average Customer Review: 3.81 out of 5 stars
US | Canada | United Kingdom | Germany | France | Japan

Book Description

With a new Afterword to the 2002 edition. No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing—and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement.

As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe—witness today’s schoolbooks, superstores, sporting arenas, and brand-name synergy—a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald’s workers are risking their jobs to join the Teamsters, and how “culture jammers” utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in “Joe Chemo” for “Joe Camel”).

No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing.

“This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable.”—Naomi Klein, from her Introduction
... Read more

Reviews (133)

5-0 out of 5 stars In-depth look at the dark side of our modern global economy
A tremendous amount of research and analysis has gone into this informative study of the dark secrets behind the brands that dominate our lives in Western society. The neglect and deliberate lack of social responsibility, both alarming and disturbing, that has become a central element to the maufacturing and business activities of some of the world's largest and most recognizeable brand names is staggering. How can these self-proclaimed leaders of our economy be so callous? Klein details their motivation and the evolution of such nefarious practices, as well as the collusion of corrupt and greedy local authorities in developing nations, which serve to sustain and propogate such injustice. On the flip side, Klein offers hope through her exaustive examination of the counter-movements that have to a degree succeeded in keeping the rampant exploitation of the afore-mentioned multinationals in check and on their toes. The book is written in an open and accessible tone, with down-to-earth interpretations of the patterns of disdain for labourers and their rights as well as for the environment and our planet's dimishing natural resources, all in an unrelenting quest to reinforce the brand name and dominate the market share. I for one will never look at brand logos such as the Nike swoosh, the same again. For that matter, thanks to this important and timely book, I will carefully monitor such questions as freedom of expression and the control that such corporations as Wal-Mart have on the content of what we as consumers have access to.

2-0 out of 5 stars Major flaw in growth rate analysis
With in a few pages of this book I found a glaring error that somewhat negates Kliens argument. I'm refering to the claimed "astronomical" increase in advertising by corporations over 19 years. Klien shows a graph of year versus advertising expense (in billions). It starts at 50 billion (in the mid 70's) and grows to just under 200 billion in the late 1990s' (1996 I think). Anyway any first year finance student with a financial calculator can calculate what kind of increase this is. (ie present value = 50, future value = 195, n= 19 solve for interest) This calculation gives compounding annual percent increase of about 7.5 %. This, dear Naomi, is not by any stretch of imagination, is an "astronomical" rate of increase. It is essentially the rate of inflation. This is what would expect for any company that their expenses would rise with inflation. Note that share price growth rates far outstripped these advertising expenses. Infact looking at her figure (1.1 i think) you see that advertising costs basically followed the economic cycle with less spent in reccessions and more in the good times. You could draw a similar graph for wages expense etc. etc. Unfortunately the arguments constructed on the basis of "astronomical" increases of advertising expenses are therefore wrong as they as based on an incorrect premise.

This glaring bit of ignorance on the authors part causes the reader to question how else other data and information is incorrectly presented or mistakenly interpreted. To be credible the journalist/researcher/Naomi has to take a dispassionate stance and see what the numbers are actually saying rather than what you want them to say. Any thing less, and your fooling yourself and misleading your readers.

I'm not finished the book yet and I hope not to find another howler like this or I won't bother to keep going.

Ps. I'm finding the book interesting, I'm just very dissapointed in such a dreadful error in logic occurring so early in the book.

4-0 out of 5 stars Still Relevant
Although some of the material presented here is dated, I feel that this book is still very relavent today. Everyone should be aware of the level of infiltration these brands have made in our society and our everyday lives.

There were several ideas that I took away from the book that I felt were very important (and I hadn't really read about in depth before). I particularly liked the discussion of the 'brand and not product focus' idea. I didn't enjoy the discussion of culture jamming nor did I really like the way that she tended to revisit the same events over and over through the book (the McLibel Trial).

Overall, I liked the book and it stirred my interest enough in the subject to do some research of my own into these issues.

5-0 out of 5 stars A great read, a wonderful find
Superb, powerful impact, well written, hard to put down. A truly important book discussing today's society and the corrosive impact we all knew existed, but couldn't describe. Klein does - extremely well. She has the insider's knowledge, the perspective of one not infected, and the intellectual analysis which lets us mere mortals peek into the steel souls and hearts of today's boardrooms and corporate cabals.

A book worth having. Don't lend it out! it will grow legs and disappear!

4-0 out of 5 stars A book that should be more widely read
Despite having become modestly dated in its details (a updated edition or follow-up work would be welcomed), Naomi Klein's book No Logo remains an important work about the blurring boundaries between global business and global culture. Since its publication, much of the globalization furor directed at Kathy Lee, McDonald's, Nike, Shell Oil, Pepsi, and others has died down or been redirected at health, local impact (e.g., Wal-Mart stores) and other important but ancillary issues (take, for example, the movie Super Size Me). The fact that the noise has subsided does not, however, mean that the problems Ms. Klein cites have disappeared. More likely, the companies subjected to such scathing public rebuke have better learned how to play the game, managing their PR more effectively and hiding further and further behind layers of subsidiaries, contractors, sub-contractors, and locked factory gates.

No Logo is a significant work, deserving to be much better known than it is. American consumers -- that is, all of us -- need to reach a much better understanding of how brand management has evolved into culture management, how Starbucks and Nike and Gap and The Body Shop and so many other companies are infiltrating our subconscious and controlling our cultural dialogues. No Logo still serves as an eye-opener for those who have been spending so much time at the mall that they have not yet seen what is going on around them.

Sadly, No Logo is not the most approachable of books for the general populace. It is over-long and over-detailed, bogging down in topics that are probably exciting to radical activists (like billboard jamming) but are sleep-inducing to most readers. Like many people who are involved in activism, Klein sometimes loses the forest for the trees, giving us so much insider detail about causes and people we don't know that we lose interest in, and attention to, her real message. My rating of only four stars, while certainly positive, derives from Klein's tendency to preach too much to the converted and spend too little time educating the as-yet unconverted.

The book is divided into four sections: No Space, No Choice, No Jobs, and No Logo. The first two sections, encompassing the first eight chapters, are well worth the price of the book by themselves. Readers will come to a new understanding of how the public spaces around them are being manipulated by mega-corporate messaging, how those corporations hide behind a public face of social consciousness, and how violently they respond when anyone seeks to question their self-proclaimed high moral ground. I would recommend these eight chapters as required reading for every third- or fourth-year high school student in America. Chapter 16, "A Tale of Three Logos," is also a fascinating account of less than admirable behavior on the parts of Nike, Shell, and McDonald's, definitely worth reading.

I can only hope that Ms. Klein will someday revisit her subject matter again, perhaps to publish a more streamlined and updated version that will reach a wider audience. She deserves the audience, and the American public needs to hear her voice. Despite her understandable tendency toward one-sidedness (perhaps necessary in this case to avoid being drowned out by Nike and McDonald's commercials and Starbucks ads), Naomi Klein's No Logo is an important book that all consuming Americans should read. ... Read more


155. Teaching Social Studies in Early Education
by Wilma Robles DeMelendez, Vesna Beck, Melba Fletcher
list price: $57.95
our price: $53.31
(price subject to change: see help)
Asin: 0766802884
Catlog: Book (2000-02-11)
Publisher: Thomson Delmar Learning
Sales Rank: 431235
US | Canada | United Kingdom | Germany | France | Japan

Book Description

This new text takes a global approach to the theory and practice of teaching social studies to young children. Based on the National Standards for Social Studies, this text presents many practical examples for teaching children in actual settings.The text clearly discusses major topical areas such as geography, history, the arts, and multicultural education.Educators will appreciate its literature-based format, which integrates social studies with other subjects. ... Read more


156. 5 Steps To Successful Selling
list price: $14.00
our price: $10.50
(price subject to change: see help)
Asin: 0743520718
Catlog: Book (2002-05-01)
Publisher: Simon & Schuster Audio / Nightingale-Con
Sales Rank: 5475
Average Customer Review: 4.33 out of 5 stars
US | Canada | United Kingdom | Germany | France | Japan

Book Description

SALES SUCCESS CAN BE YOURS WITH ZIB ZIGLAR'S 5 STEPS TO SUCCESSFUL SELLING

GREAT SALESPEOPLE ARE MADE, NOT BORN

You've heard about "natural-born salespeople" -- those super salespeople who seem to perform intuitively and succeed effortlessly. In 5 Steps to Successful Selling, Zig Ziglar shows you that those success stories result from study and observation rather than inborn talent. They are the result of mastering the art of selling. Now you can master those techniques and perfect your own selling skills -- skills that will take you from being a good salesperson to being the best. A super slalesman himself, Zig Ziglar draws on his many years of experience to define and explain the keys to seccessful selling:

  • Prospecting: identifying who can and will buy
  • Presenting: knowing the product and showing it effecitvely
  • Closing: winning the sale
  • Follow-up: maintaining customer contact
  • Positive self-image: the foundation of sucsess in selling

After leraning the 5 Steps to Successful Selling -- whether you are a beginner or a seasoned veteran -- you can't help but come away a better salesperson. ... Read more

Reviews (3)

4-0 out of 5 stars Sales
I have the audio cassette version, and i must admit this is one of Zigs best audio programs. The first part of the tape or cd talks about Self Image, then it goes on the Prospecting, and then other areas of sales. Dont waste your money on any of Ziglars other tapes, if you want an audio program which will benefit all areas of your life, this is the one. We are all in sales, you sell yourself in an interview when trying to land that job you want, you sell yourself to that guy or girl that you want to ask out on a date. We are all in sales. Just a little note, these audio programs where done quiet a few years ago, and now they have been put onto Cd's, if only it were made available on cd in the first place, because i ended up buying the cd version and giving the cassette version to my friend. Another way to generate sales. I hope you enjoy this program, its the only one you need to succeed.

4-0 out of 5 stars A must have !
Zig gets to the root of what makes a successful sale happen. He narrows down to the basics and practicalities of things people should look for regardless of what sale you are doing. Exciting and energetic Zig Ziglar is exciting to listen to and provides some good tips for people to watch out for when making a sale.

5-0 out of 5 stars It'll make you laugh it will make you cry.
Ziglar will make you laugh with his lighthearted humor, and you'll cry because you didn't get this sooner. Anyone who does any type of selling will benefit from listening to this book. Not only does he provide a lot of useful information but Zigler delivers it in way way that will definitely keep you awake and listening to the very end. Personally I think much of the information is helpful to not only sales people but anyone who wants to improve their "people skills". If you've thought about buying this before don't hesitate one moment longer. Grab it now! ... Read more


157. Business Math Using Calculators
by Nelda Shelton, Sharon Burton
list price: $82.95
our price: $82.95
(price subject to change: see help)
Asin: 0538721774
Catlog: Book (1998-05-06)
Publisher: South-Western Educational Pub
Sales Rank: 540646
US | Canada | United Kingdom | Germany | France | Japan

Book Description

With this new text and a calculator, students can develop math skills they'll need on the job and in their daily lives.This text shows students how to use calculators to solve real-world problems.Math and Workplace Skills Projects are at the end of each chapter.Students can use the text long after they have completed the course. ... Read more


158. Chinese Business Etiquette: A Guide to Protocol, Manners, and Culture in the People's Republic of China (A Revised and Updated Edition of "Dealing with the Chinese")
by Scott D. Seligman
list price: $14.99
our price: $10.19
(price subject to change: see help)
Asin: 0446673870
Catlog: Book (1999-03-01)
Publisher: Warner Books
Sales Rank: 8778
Average Customer Review: 4.33 out of 5 stars
US | Canada | United Kingdom | Germany | France | Japan

Reviews (3)

4-0 out of 5 stars Excellent book on how to behave in China
Very clear and easy to understand, I recommend that any business traveler to Asia read this to avoid social faux pas. I also recommend that they read "New Asian Emperors" by George Haley to understand how their potential partners or competitors may think.

4-0 out of 5 stars Insightful!
Scott D. Seligman brings his considerable experience working and living in China to this revised and updated edition of his classic guide. James McGregor, the former chairman of the American Chamber of Commerce in China, said the original classic, "should be a mandatory carry-on item for all business travelers to China." More than a how-to, this is an updated, candid, and thorough tour of protocol, manners, and culture. It delves deeply into the reasons for Chinese behaviors, and shows how you can deal effectively with any business or social situation. We at getAbstract recommend this book to anyone visiting or working in China, or dealing with the Chinese professionally or socially in any country.

5-0 out of 5 stars Great introduction to working in China!
If you're planning on doing some business in China and are unfamiliar with Chinese customs- do yourself a favor and read this book. Concise, well written and informative, Chinese Business Etiquette is a good introduction to getting by in the Middle Kingdom.

Besides helping you to do business in China, this book can also prevent you from looking like a complete moron in a Chinese social situation. ... Read more


159. Business Grammar, Style & Usage: The Most Used Desk Reference for Articulate and Polished Business Writing and Speaking by Executives Worldwide
by Alicia Abell, Aspatore Books Staff
list price: $14.95
our price: $12.71
(price subject to change: see help)
Asin: 158762026X
Catlog: Book (2003-04-01)
Publisher: Aspatore Books
Sales Rank: 109517
Average Customer Review: 5 out of 5 stars
US | Canada | United Kingdom | Germany | France | Japan

Book Description

Based on the actual writing and speaking styles of leading business executives worldwide, this book features easy-to-follow instructions and techniques for preparing polished written documents and writing and speaking in an articulate manner. Focusing on how leading business professionals really communicate, the basics of writing and speaking, including traditional grammar and speaking dos and don'ts, are covered. Examined are the particular styles in which business professionals communicate with each other and how to develop a personal professional style. Featured are special sections on writing memos, offer letters, e-mails, and other business documents that business professionals need to master. ... Read more

Reviews (1)

5-0 out of 5 stars Great Book for Business Professionals
This is the one book every business professional should have on (or near) their desk. It's concise nature lends itself to a perfect reference for writing and speaking in a very polished manner. Also especially helpful are the "do's and don'ts" of business grammar. ... Read more


160. Statistical Thinking: Improving Business Performance
by Roger Hoerl, Ronald Snee
list price: $106.95
our price: $106.95
(price subject to change: see help)
Asin: 0534381588
Catlog: Book (2001-02-01)
Publisher: Duxbury Press
Sales Rank: 116212
Average Customer Review: 5 out of 5 stars
US | Canada | United Kingdom | Germany | France | Japan

Book Description

This innovative book teaches students to understand the strategic value of data and statistics in solving real business problems. Following principles of effective learning identified by educational and behavioral research, the instruction proceeds from tangible examples to abstract theory; from the big picture, or "whole," to details, or "parts"; and from a conceptual understanding to ability to perform specific tasks. While the computer is used for computational details, the authors describe the role of statistical thinking and methods for problem solving and process improvement to encourage use of the tools. Hoerl and Snee also teach skills to improve business processes, including collecting data appropriate for a specified purpose, recognizing limitations in existing data, graphically analyzing data using basic tools, deriving actionable conclusions from data analyses, and understanding the limitations of statistical analyses. In summary, the authors demonstrate that statistical thinking and methodology can help students be more valuable and effective in their chosen careers. ... Read more

Reviews (2)

5-0 out of 5 stars Absolutely Wonderful book
Used this book in a 400 level business statistics class, great book overall. Is quite a bit different from most statistics books that I have encountered, however I think that difference is what makes it so effective, this book has been a big eye-opener in viewing everything as a process. The book focuses on principals and the different tools that are available rather than focusing on drilling students with problems. I figure the authors understand that these days computers and statistics software is widely available, so the mathematics behind the techniques is only lightly touched upon. Book finishes up with some theory and a few useful appendixes that go more indepth into certain topics (such as surveying, probability distributions and process reengineering). This is also the book that introduced me to the wonders and excitement of experimental design, which it does a nice job introducing you and preparing you for more advanced texts such as Montgomery's Design of Experiments text.

5-0 out of 5 stars teaching business statistics through ideas and strategy
Roger Hoerl is a famous industrial statistician who is currently the head of corporate research and development in statistics at a well known company where he took over recently when Gerry Hahn retired. In addition to his contributions to ridge regression Hoerl has written a number of fine statistical texts and has been very influential in emphasizing the growing need and demand for statistical methods in industry (work that may be done by non-statisticians). With the widespread availability of statistical software, the layperson is gaining the ability to do fairly sophisticated statistical analyses. For these people to be successful it is important that they understand the fundamentals and not just how to turn the crank on a particular procedure. Users of statistical methods must understand the concepts of variability and randomness and be able to know when statistical methodology can be helpful and when it cannot. This also means being able to question the underlying assumptions in a statistical model.

Hoerl and Snee accomplish this by teaching the principles and giving the student ideas to help him think statistically. This is different from the traditional approaches of most business statistics texts. Chapters 1 and 2 emphasize concepts before delving into techniques. Software tools...are introduced as needed. The underlying theory is well covered in chapter 9, but note that the authors have deliberately left the theory to the end of the book. The applications and illustration of techniques come first to teach the how and why. In the end the reader can be satisfied to learn the mathematical justification. Chapter 10 reviews what has been learned through two case studies and directs the student on how to take further steps to more advanced topics. ... Read more


141-160 of 190     Back   1   2   3   4   5   6   7   8   9   10   Next 20
Prices listed on this site are subject to change without notice.
Questions on ordering or shipping? click here for help.

Top