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| 1. Retailing Management W/Student Tutorial CD-ROM by MichaelLevy, Barton A Weitz | |
![]() | list price: $120.31
our price: $120.31 (price subject to change: see help) Asin: 0072553928 Catlog: Book (2003-02-14) Publisher: McGraw-Hill/Irwin Sales Rank: 48814 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Retailing has become a high-tech, global industry. Retailing Management covers the latest developments in information technology for retailers. It also covers current trends and practices in international retailing. An interactive website offers additional resources for the reader. Reviews (2)
From concept to info systems, the book helps the reader really understand the critical areas of a retail business and the virtal measures ... Read more | |
| 2. Retail Management: A Strategic Approach, Ninth Edition by Barry Berman, Joel R. Evans | |
![]() | list price: $126.67
our price: $126.67 (price subject to change: see help) Asin: 0131009443 Catlog: Book (2003-07-25) Publisher: Prentice Hall Sales Rank: 183856 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Reviews (1)
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| 3. Electronic Commerce 2004: A Managerial Perspective, Third Edition by Efraim Turban, David King, Jae K. Lee, Dennis Viehland | |
![]() | list price: $130.67
our price: $130.67 (price subject to change: see help) Asin: 0130094935 Catlog: Book (2003-10-23) Publisher: Prentice Hall Sales Rank: 74690 US | Canada | United Kingdom | Germany | France | Japan |
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Book Description | |
| 4. Built for Growth: Expanding Your Business Around the Corner or Across the Globe by Arthur Rubinfeld, Collins Hemingway | |
![]() | list price: $25.95
our price: $17.13 (price subject to change: see help) Asin: 0131465740 Catlog: Book (2005-03-07) Publisher: Wharton School Publishing Sales Rank: 12086 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Reviews (6)
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| 5. Retail Business Kit for Dummies by RickSegel | |
![]() | list price: $29.99
our price: $19.79 (price subject to change: see help) Asin: 076455381X Catlog: Book (2001-06-01) Publisher: For Dummies Sales Rank: 7344 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description If you’ve ever wanted to make your living interacting with customers and being your own boss, this book offers all the inside advice you need to get going. In fact, this book is perfect for anyone: Retail Business Kit For Dummies covers all the nuts and bolts of setting up shop — finding the perfect location, choosing and purchasing merchandise, and hiring employees. You’ll also discover how to write a business plan and deal with paperwork like taxes, permits, registrations, and other requirements. There’s also great advice on the art of selling and the fundamentals of promotion and advertising. You’ll also benefit from such practical advice like the ten keys to retailing success and ten ways to impress customers. And there’s much more: The book also includes a helpful CD-ROM packed with sample financial reports, customizable legal and business forms, checklists, and tools for building your own coupons, gift certificates, and much more. Whether you’re thinking about starting a business or need help running the business you already own, Retail Business Kit For Dummies is the fun and easy guide to big profits. Reviews (6)
This book is a great tool for a would-be entrepreneur thinking about starting their first retail business. It covers all the basics needed to plan, set up and manage a retail business, from writing the business plan to making the business a reality. The author makes good use of case studies which illustrate some of the retail successes and failures that he has observed. Another feature I found particularly useful are the tips on all aspects of retailing that could take years of trial and error to learn on your own. Last but not least the CD contains a wealth of useful forms and checklists. Some areas that I would like to see developed in future editions are: Visual merchandising and store layout - more on principles and examples of floor plans To summarize, an excellent book on retail basics and if Rick Segel writes an "Advanced Retailing for Dummies" book, I will be the first customer.
This is a great book for people looking to start successful retail stops. Tons of great ideas. It's also a great book for established retailers looking to improve their profitability. My one gripe with the book is that the tax advice and information is wrong. But your accountant or attorney can and should provide that information to you. ...P>Steve
Sorry I'm being so negative, I just feel that too many stores have forgotten that they exist TO SERVE THE CUSTOMER! Okay, I've vented and I feel better now! My point is that Retail Business Kit For Dummies HASN'T forgotten that. The author (Rick Segel) is adamant that retailers should wow their customers and be appreciative of them. I especially like the chapter on soft suggestive selling-no, it has nothing to do with sex, it's all about offering hassle-free, non-pushy service. In closing, I think every store owner and manager should read this book. It would make the retail world a much more pleasant place for customers-which would, in turn, make the stores more profitable. Obviously, that's the bottom line.
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| 6. Shopping Centers and Other Retail Properties : Investment, Development, Financing, and Management | |
![]() | list price: $210.00
our price: $197.40 (price subject to change: see help) Asin: 0471040029 Catlog: Book (1996-03-15) Publisher: Wiley Sales Rank: 366963 US | Canada | United Kingdom | Germany | France | Japan |
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Book Description The most comprehensive, authoritative, up-to-date resource of its kind, Shopping Centers and Other Retail Properties covers every vital aspect of negotiating, buying, selling, developing, managing, and marketing shopping centers and other retail properties. Editors John R. White and Kevin D. Gray, of the leading real estate consulting firm Landauer Associates, and an all-star team of experts in the field of shopping center and retail property development, share everything they know about: Shopping Centers and Other Retail Properties is an indispensable working resource for both new and experienced retail property investors and developers as well as those who work with them, including attorneys, accountants, analysts, appraisers, planners, managers, brokers, and consultants. "Timely insights into an industry undergoing tremendous change." — For both newcomers and seasoned professionals in retail property investment, this book provides a wealth of vital information on every aspect of developing and managing shopping centers and retail properties. Written by an all-star team of specialists in the field, Shopping Centers and Other Retail Properties: "An authoritative work that will be immensely useful to anyone interested in retail real estate." — "Retail developments have become the key investments now targeted in real estate. No two people have commanded more respect for expertise than this book's editors. There are many, many books attempting to guide readers in this field. In my experienced view, none compares to the excellence and usefulness of this text." — | |
| 7. Retail Success! by George Whalin | |
![]() | list price: $25.00
our price: $21.25 (price subject to change: see help) Asin: 0970643500 Catlog: Book (2001-04) Publisher: Willoughby Press Sales Rank: 56395 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description If you look at the graduates of the five leading business schools in the U.S. over the past fifty years and look at the first job graduates took with their new MBA in hand, only a tiny percentage went to retail companies. Retail for the last millennia has been something people discovered they had in their blood. Whether brilliant merchant or plodding vendor, retail demanded a special commitment. At any level the only thing guaranteed was hard work. The point of entry, if it wasn't through family, was often by accident. A part-time job that turned full-time. Discovering a flair or talent for something that precipitated the need to trade. For many senior executives the retail job offer came as a sideways career move. For many small merchants the step into the retail abyss came from the desire to work for themselves. However, running a store or a chain of stores is harder than it looks from the outside. Giving good store means understanding layout and merchandising. It means being able to lead and inspire employees. It means delivering on your promise to the customer consistently day after day. Being a good merchant has never been easy. The great merchants of the twentieth century learned the details of their craft the hard way--by doing it. They succeed by guts, instinct, and ability to stay focused. If they were lucky, they had a mentor. Someone who brought insight out of chaos. Someone who was willing to teach and help revisit the fundamentals. Someone who could look and listen. For every merchant or aspiring merchant who has missed having that personal mentor, there is George Whalin. Unlike Columbia Business School professors, George never uses a twenty-five cent word when a nickel word would do just fine. There are no flow charts or fancy three-dimensional diagrams. George dispenses plain and straightforward good advice. From small comic book store owners to the CEO of giant retail chains, George has been a mentor, coach, and cheerleader. In person, George inspires calm and confidence. He's old enough and gray enough to inspire trust and yet he has an easy laugh and melodious voice that is a pleasure to listen to. In this new book, that sonorous and easy tone comes right through the printed words on the page. If you are in retail, time never comes to you in big chunks. You get breaks, some when you are bone weary, others when you just need to hide for a few minutes. Believe me, George understands. To be honest, you don't have to read this book cover to cover. You don't have to start at the beginning. You can flip and surf, dip and sip. But if you have anything to do with retail, I do recommend that you get to know George and this book is a great place to start. Reviews (7)
Many of my managers also use the book to help with their sales associates. There are several chapters on sales, salesmanship, and even selling from a customers point of view. The fact that this book isn't as "technical" as other retail business books I've read is a great plus. I think it's the reason my managers have been so willing to embrace the concepts and pass them along to their employees. I highly recommend this book.
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| 8. Specialty Shop Retailing: How to Run Your Own Store Revised by Carol L.Schroeder, Carol L. Schroeder | |
![]() | list price: $27.95
our price: $19.01 (price subject to change: see help) Asin: 0471212644 Catlog: Book (2002-08-15) Publisher: Wiley Sales Rank: 12072 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description "A well-written book that covers all aspects of specialty retailing. A wonderful resource for anyone in retail or thinking about opening a shop." Kim Mack, Vice President, Crabtree & Evelyn "Specialty Shop Retailing is a bonanza of savvy ideas and an excellent road map to success in specialty retailing.... Schroeder apparently has done it all, or mostand, thankfully, shes willing to share it with the rest of us!" Phyllis Sweed, former editor in chief, Gifts and Decorative Accessories "Everything you wanted to know about specialty retailing you can learn right here.... A must-read by all prospective owners and all key employees.... Add your own creativity and fun, and you have the formula for SUCCESS!" Joan F. Gillman, University of Wisconsin School of BusinessMadison "The first book you should read if you want to open a successful retail specialty shop, and a must book to read if you want to compare your store with one of the best in the field." Bill Haefling, President, Haefling & Haefling, Inc. "If you plan to open a specialty retail store, this book is a must!... I guarantee that those with existing retail operations, regardless of the maturity of the business, will also benefit from this book. Enjoyable reading!" Anne McGilvray, Anne McGilvray & Company "Carol Schroeders insightful and humorous approach, combined with her broad human understanding and expertise, make for enjoyable as well as instructive reading. This book is essential for anyone who is considering opening a retail store." William E. Little Jr., Chairman, George Little Management, Inc. Reviews (11)
I'm a CPA in Redmond, WA and am always on the lookup for resources that I can suggest to clients. I have quite a few independent retail clients and so was interested in this book. I also happen to be the author of QuickBooks for Dummies and Quicken for Dummies. Okay, all that said, I think Carol Schroeder's book is a pretty good one. The book has lots of good information for the independent retailer or the prospective independent retailer. (As you can see, I gave it four stars!) But I really think that the Retail Business Kit for Dummies is a better book. There's more information in the Dummies book and it's an easier read. One final comment: Before you say to yourself, "Hey, he's just recommending another Dummies book, that's bogus!" let me point out that both the Dummies series of books and "Specialty Shop Retailing" are published by the same company, John Wiley & Sons. Maybe the thought I'll leave you with is this: If you're interested in learning more about starting and running a successful retail store, read Retail Business Kit for Dummies first... then, if you want more information and have time for another book, read Specialty Shop Retailing. You will get good information in the Shroeder book that isn't in the Dummies book. Steve
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| 9. Winning At Retail : Developing a Sustained Model for Retail Success by Willard N.Ander, Neil Z.Stern | |
![]() | list price: $29.95
our price: $19.77 (price subject to change: see help) Asin: 047147357X Catlog: Book (2004-05-28) Publisher: John Wiley & Sons Sales Rank: 139738 US | Canada | United Kingdom | Germany | France | Japan |
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Book Description "Winning at Retail offers the most effective strategies available for retailers. At McDonalds, the Quick-EST model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value. If you want to harness your companys strengths to become a leader in your categoryand stay in tune with what your customers wantthis is the book for you." "Winning at Retail provides a thoughtful approach to retail differentiation. Ander and Stern warn of the treacherous middle into which retailers too easily drift.They inspire us to avoid this peril through case studies of retailers who have assumed leadership through courageous choice." "In a difficult retail environment, this book provides crucial guidance for staying on top of your competitionby taking the customer seriously and leveraging your strengths to provide experiences that increase customer loyalty. Will Ander and Neil Stern elegantly argue that you cant always be the biggest, fastest, and trendiest place on the block, but it takes only one of these Ests to be a category leader. Businesses big and small can benefit from the carefully distilled lessons in this book." | |
| 10. The King's English: Adventures Of An Independent Bookseller by BETSY BURTON | |
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our price: $16.47 (price subject to change: see help) Asin: 1586856871 Catlog: Book (2005-03-21) Publisher: Gibbs Smith Publishers Sales Rank: 9964 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Reviews (2)
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| 11. Sam Walton : Made In America by SAM WALTON | |
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our price: $7.19 (price subject to change: see help) Asin: 0553562835 Catlog: Book (1993-06-01) Publisher: Bantam Sales Rank: 8680 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Reviews (47)
DONT GO TO WAL MART ANF BUY AMERICAN.
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| 12. Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy by Andrew J. Sherman | |
![]() | list price: $45.00
our price: $29.70 (price subject to change: see help) Asin: 0814472222 Catlog: Book (2003-12-01) Publisher: American Management Association Sales Rank: 33539 US | Canada | United Kingdom | Germany | France | Japan |
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Book Description * creating market-responsive sales, marketing, and globalization strategies * raising capital, structuring agreements, and protecting intellectual property * meeting regulatory, legal, and employment standards * establishing quality control and compliance measures * assessing opportunities for mergers & acquisitions, joint ventures, and other alternatives to franchising Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, Franchising &Licensing remains the definitive resource for corporations in a myriad of industries. | |
| 13. Auctions: Theory and Practice (The Toulouse Lectures in Economics) by Paul Klemperer | |
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our price: $29.95 (price subject to change: see help) Asin: 0691119252 Catlog: Book (2004-03-08) Publisher: Princeton University Press Sales Rank: 203485 US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Auctions: Theory and Practice provides a non-technical introduction to auction theory, and emphasises its practical application. Although there are many extremely successful auction markets, there have also been some notable fiascos, and Klemperer provides many examples. He discusses the successes and failures of the one-hundred-billion dollar "third-generation" mobile-phone license auctions; he, jointly with Ken Binmore, designed the first of these. Klemperer also demonstrates the surprising power of auction theory to explain seemingly unconnected issues such as the intensity of different forms of industrial competition, the costs of litigation, and even stock trading 'frenzies' and financial crashes. Engagingly written, the book makes the subject exciting not only to economics students but to anyone interested in auctions and their role in economics. | |
| 14. eBay for Dummies, Fourth Edition by MarshaCollier | |
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our price: $14.95 (price subject to change: see help) Asin: 0764556541 Catlog: Book (2004-01-19) Publisher: For Dummies Sales Rank: 1166 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description
Reviews (42)
I did alot of "window" shopping over at eBay, but never actually got up the nerve to bid, buy or sell over there. I felt real safe here at Amazon. I saw so many items over there that I was interested in(you name it..they got it!), but was just afraid of jumping in. Was it safe? Would I wind up with something I really didn't want? How do you know when and what to bid? If your selling, how do you go about that? etc. etc... This book answered ALL those questions and much, much more. Even this book itself was intimidating to me when it first arrived. There was sooo much 'stuff' in it. Did I have to know ALL that before i could hang out at eBay? So I just started glancing through it and realized what a treasure chest of info it was. Pretty soon I was reading it chapter by chapter just because I found it all so interesting. "eBay for Dummies" covers it all. From the very basics...getting a feel for eBay, how to sign up,getting the "lay of the land", getting info on the seller, and bidding, to putting items up for sale, completeing cyber paperwork, shipping and dealing with buyers and sellers.There are chapters on rules and a safety program, bidding stategies, and there's even one on how to present the best pictures of your items if you are selling. Yes..I was afraid..I was very afraid..but there's no better feeling than going into something armed with knowledge, even if you are a newbie! And you don't need to read it cover to cover to get started. It's easy to look up and find answers to questions you have to get started, and it'll always be there as a refrence as you go along and become more comfortable.You'll be a biddin' and a buyin'(and maybe even a sellin')in no time at all. Be careful though..you may get hooked! Thanks Marsha Collier for this great fountain of new age shopping information for beginners. I'm not afraid anymore! Go For It...Laurie ... Read more | |
| 15. Start and Run a Profitable Retail Business by Jim Dion, Ted Topping | |
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our price: $12.71 (price subject to change: see help) Asin: 1551801000 Catlog: Book (2000-06) Publisher: Self-Counsel Press Sales Rank: 13597 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Reviews (4)
MD
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| 16. How Wal-Mart is Destroying America and The World and What You Can Do About It by Bill Quinn | |
![]() | list price: $10.95
our price: $8.21 (price subject to change: see help) Asin: 1580082319 Catlog: Book (2000-12-01) Publisher: Ten Speed Press Sales Rank: 11790 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
Reviews (38)
What a shame, with practices like this, no wonder the rest of the world hates capitalism. Buy this book and reflect on the store you are supporting.
The list of egregious behaviors occurring under the aegis of Wal-Mart, based out of Bentonville, Arkansas, simply boggles the mind. Quinn's key complaint centers on the retailer's anti-competitive outlook, known as "Stomp the Comp," when the company moves into a small town and proceeds to demolish every mom and pop business in the area. Through cutthroat pricing and luring away employees from smaller stores, Wal-Mart takes business right out from under the noses of modest retail outlets. As all other stores in the area shut down, the Box from Bentonville becomes the only significant force in the region. This allows them to lower wages, raise prices, reduce advertising in local papers, and lets them get away with claiming twenty eight hours a week counts as a full-time job. Even worse, Wal-Mart oftentimes closes smaller stores in order to open a regional "superstore," which forces residents of small towns to drive thirty or forty miles to do their shopping. How does this behemoth get away with such activities? Because politicians in many areas fall for the old "jobs, opportunity, tax revenue" mantra chanted by Wal-Mart's bevy of attorneys, engineers, and other assorted boosters. Once the company gains a foothold in your town, the game is over. The retailer takes advantage of tax loopholes, destroys the environment, and eliminates more jobs than it creates. Quinn outlines many more atrocities. The number of lawsuits lodged against the Bentonville Beast has reached stunning numbers in recent years. According to the book, customers have sued Wal-Mart for injuries sustained from falling merchandise, slipping on objects on the floor, and heinous crimes committed in the stores' parking lots. Employees too have expressed their dismay with the irresponsible employer. One woman filed a claim when the managers at her store dismissed her for dating a black man. Other workers sued over the company's unofficial policy of intimidating employees into working off the clock. Quinn unearthed many vendors whose experiences with the retailer have since led to court actions. Wal-Mart always pushes its wholesalers for deep discounts, and then often returns damaged merchandise in bulk for refunds at full cost. A few smaller companies went out of business after the retailer made a big order and then reneged on the deal a month or so later. It's gotten so bad that many big vendors refuse to sell to Wal-Mart anymore. Quinn goes on and on, listing outrageous behavior after outrageous behavior. Frighteningly, the company is now expanding into other markets overseas using the same shady business models that turned our rural areas into places tumbleweeds wouldn't be caught dead rolling through. "How Wal-Mart is Destroying America" does have a few problems. Quinn's sense of humor, a fiery rhetoric fused with crotchety old guy attitude, gets old rather fast. I started noticing a troubling tendency to describe Wal-Mart in biblical terms of good and evil. Nothing is more indicative of this fact than a couple of drawings depicting a Bentonville goon sporting horns. Yeah, it's funny, but is this how you really want to make a serious argument? Moreover, the writer's obvious disdain for the retailer clouds his judgment. Is Wal-Mart at fault when a customer slipped on a cough drop? Should we take an ambulance chaser seriously when he claims Wal-Mart stonewalls every lawsuit? C'mon! Of course a lawyer is going to say something like that. I'm not defending the retailer's oily policy of spending mountains of money defending itself against legitimate court claims, but I understand why they do it. Big companies become targets for sue happy citizens very quickly. Should we expect Wal-Mart to roll out the red carpet for every lawyer with dollar signs in his or her eyes? I don't think so. Still, Quinn's book is a revelation about a company obviously out of control. I suspect the primary reason Wal-Mart gets away with all this stuff is because it goes on in rural areas. If this sort of behavior occurred in New York City, Chicago, Miami, or a few other huge metropolitan areas you can bet we would all get an earful about it. Well, if this book is accurate city slickers may well discover exactly what Wal-Mart is all about before too long. By racking up billions in sales in Rural America and overseas, the Bentonville retailer will soon possess the ability to strong-arm even the biggest cities into submission. Quinn concludes his book with several tips to either cut down Wal-Mart's power or to keep them out of your area. Personally, not shopping at this store seems to be the most prudent course of action. I know I won't ever return.
The good points of the book are how Mr. Quinn outlines areas of defense for your community to patrol, like watching all of the zoning requests, even from companies that seem to have nothing to do with WalMart, for often they will purchase and then lease out to the hungry beast. He gives website information at the end of the book, so that if your interest (and ire) have been adequately sparked, there are outlets for your fiery resistance to flow into. And, he gives factual information on the tactics that WalMart uses to infiltrate small-town America and ruthlessly destroy small business owners. Most shocking to everybody should be the fact that WalMart is now the number one large-business employer in America...paying minimum wage and considering 28 hours a week to be "full time". No wonder America is slowly becoming a third-world country. In the past, when I actually shopped at WalMart, I felt like I was entering a third world country when I passed through those wheezing doors. Now I know why. Teetering on the edge of good-point/bad-point is the simplistic writing style of Quinn's book. On the one hand, it is easy to read and gets the point across rapidly. On the other hand, it tends to sound a bit like Grandpa "going off" as he sat around the old stove at night. (Sigh...those good old days long before WalMart...) The single most blatant bad point about this book was the fact that *not once* did Quinn mention that the simplest way to stop a carnivorous corporate giant like this is to STOP SHOPPING THERE. He made it sound so much like these places were plowed over with a bulldozer of incomprehensible size, when the simple statement of PROTEST NOW could go a lot further than the whining of people left in the destructive wake of this beast. Quinn also fails to mention that Small Business (as a singular entity) is still the number one employment means in America, and that it is worthy of supporting NOW before the claws of the giant draw arterial blood. The facts are that the general American wage is dropping because of minimum wage corporate giants like WalMart; that more people employed at poverty wage mean a greater burden on the country as a whole, and if left to the "Savage Capitolism" of Walmart, rather than the competitive forces of individuals and small business owners, America will eventually become a third world country itself...with a few very wealthy folks and an overall population of slave labor forces. This book is very good in that it is based on real information and will stir you into some sort of anger. The bad point is that Quinn should have spent more time in pro-active response rather than re-active response. Bottom line: If you don't like their presence, don't shop there. If people didn't patronize these places, they would go out of business. *steps off soapbox...bows to Quinn* ... Read more | |
| 17. Retail Product Management: Buying and Merchandising by Rosemary Varley, David Gillooley | |
![]() | list price: $40.95
our price: $40.95 (price subject to change: see help) Asin: 0415216060 Catlog: Book (2001-02-15) Publisher: Routledge Sales Rank: 49716 US | Canada | United Kingdom | Germany | France | Japan |
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Book Description | |
| 18. Visual Merchandising:: The Business of Merchandise Presentation by Robert Colborne | |
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our price: $68.35 (price subject to change: see help) Asin: 0827357591 Catlog: Book (1996-01-17) Publisher: Thomson Delmar Learning Sales Rank: 249640 US | Canada | United Kingdom | Germany | France | Japan |
| 19. The Nordstrom Way : The Inside Story of America's #1 Customer Service Company by RobertSpector, Patrick D.McCarthy | |
![]() | list price: $19.95
our price: $13.57 (price subject to change: see help) Asin: 0471161608 Catlog: Book (1996-09) Publisher: Wiley Sales Rank: 43080 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description "Outstanding customer service and Nordstrom's are synonymous. The innovative approach has allowed them to find out what the customers want and then do it. Their standards of service are what we all shoot for." — David D. Glass President and Chief Executive Officer Wal-Mart Stores, Inc. "Nordstrom is a national model for outstanding customer service. American business should use this book as a primer to learn how to make and keep happy, satisfied customers." — J. Willard Marriott, Jr. Chairman and President Marriott International, Inc. "When you run a family business that includes your customers as extended family, you're unbeatable. This book outlines an American family saga that has become the admiration of the world." — Leonard A. Lauder President and Chief Executive Officer Estée Lauder Companies "Nordstrom's business is built on one-to-one communication with the customer. Their professional salespeople bridge the gap between the designer and the consumer. The Nordstrom Way is what the '90s are all about!" — Donna Karan Designer and Chief Executive Officer Donna Karan Company Reviews (15)
Understanding the history of the Nordstrom Family, how their great grandfather from Switzerland put together a small shoe shop with gold he found, was inspirational. Then hearing how humble the Nordstroms are, their democratic way of making decisions within the family, and the simple customer service philosophy, made the family very endearing to me. I'm thinking about a career change so I can help people in general, and I've found this is the store's customer service philosophy. Although they are helping people for their own profit, they still make people feel special by the attention and respect they pay to the customer. I very much recommend this book to any customer service professional, or anyone interested in public service. Just leaving a customer service organization, I know most companies will not allow the customer service rep to have the accountability and freedom to serve the customer as Nordstroms does. But there are great ideas in this book that will allow any customer service rep to make a difference in serving and owning their customers.
But the desire to implement these principles must come with a commitment from management to customer service and employee empowerment. Management must respect, encourage, honour and reward the people on the front lines for their creativity and ability to serve the customer. Only than will you be able to emulate Nordstrom. Nordstrom's culture encourages entrepreneurial motivated men and women to make the extra effort to give customer service that is unrivalled in American retailing. At the end of each of the eight chapters is a useful Keys To Success section which summarises the key principles of Nordstrom success discussed in the chapter. Robert Spector is a Seattle based freelance journalist who has covered Nordstrom since 1982 for a variety of publications. Patrick D. McCarthy of Seattle is one of the top- performing salesman in Nordstrom, where he has worked for more than 20 years. For 15 consecutive years, from 1977 through 1991, | |