Book Description

An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber walks you through the steps in the life of a business -- from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

The E-Myth Revisited will help you grow your business in a productive, assured way.

Reviews (115)

Guide to creating a business that lets you 'breathe easy."
If you own a small business or are considering starting one, put this book at the top of your "must read list." As a personal coach, I recommend the E-Myth Revisited to our entrepreneurial clients, especially if the business has "taken over the client's life."

Gerber's E-Myth Revisited offers salient points with the most important being, "Work ON your business not IN it." We are introduced to three working personalities: 1) the entrepreneur who always has ideas, 2) the manager who keeps everything organized, and 3) the technician who knows that "If it's going to get done right, I'd better do it myself." Through the eyes of a business owner/client, Gerber unfolds the story that allows us to see the importance of each personality preference and the necessity for balance between them. We also see the different stages of business growth and come to appreciate the benefits of implementing systems at the beginning of developing a business.

Humor throughout the book makes this an enjoyable read, and as I tell my clients, savor your chuckles when you find Gerber describing you almost perfectly.

Will shape the future of your business and your life.
I have read The E-Myth many times over and have found the Franchise Prototype system absolutely amazing. I am now 26 years old and in the last 4 years have built 2 very successful companies. Being in business for yourself is not about making money. It is about fulfilling a part of yourself. Understanding the principals in this book will change the way your run your business and give you balance to your life. That is what it is all about you know. Balance. Understanding why God placed you on this Earth and making sure you spend time to stop and smell the roses. If you take what Michael says in this book to heart and apply it's principals to your life your business will never be the same. Trust me from the experience in what this book has done to my past business and the power that is pushing my Statewide Business Brokerage. I would easily pay 1 million dollars for the knowledge and understanding I have learned from this book. Thank you Michael for leaving a legacy with me that will reshape my family tree.

An eye opener for sure...
It's one of those books that gives you a wake up call, although some of the sections in the book does tend to wander off into the story of other peoples lives as examples, but overall the book does wake you up, I did gain alot of perspective from the book, funnly enough I did email the e-myth website to find out if they provided any e-learning services, but no reply till today for the past 2 weeks, makes you wonder??

A must buy book for anyone getting into the business especialy for some of us that have dealt with situations where you seem to be unable to cope with all the sudden increase of business and how to deal with them, do keep in mind that this book is very down to earth, and do keep in mind that you would require some sort of business background if you ever going to be starting a business, a recommendation as a subject of choice would be accountanting so maybe an accounting abc manual would be a good reference manual in the future in addition to this book. This book is not going to save you but will for sure open your mind.

A must-read for all wannabe entrepreneurs
For over a decade now I've been recommending this book (and its earlier edition) to wannabe entrepreneurs that post to the four business newsgroups I co-moderate. Those being misc.entrepreneurs.moderated, misc.business.moderated, misc.business.marketing.moderated, and misc.business.consulting.

This book's most important contribution is talking about what it takes to start and run a successful business AND who should do so. I keep telling newsgroup posters to be real honest with themselves on whether they're a "Technician", "Manager", or "Entrepreneur" so they can save themselves a lot of grief. The rest of the book helps develop the right mindset for starting up and running a business. Have a goal. Aim for that goal. Systematize your business. Delegate. Have an exit plan.

The only thing that could have made this book better was if it had recommended wannabe entrepreneurs to go and talk to business people that are currently running a business they'd like to run. Naturally, not talking to one's future competition, but going out beyond your sales territory and where it overlaps your competition and talking to the business people there. Anyway...

This is a great book and I highly recommend it.

Eye Opener!!!
Pros: Easy read, exposes pitfalls, many helpful ideas and many paradigm shifts, excellent!
Cons: Challenging concept for my business of one. No Index.

This is an easy read that took me two days to get through. It's simple, repetitive and just the way I like it. But by no means simplistic. To me, it is well written, when the author gets their ideas across quickly and makes them seem easy. The book gets personal about the author as it tries to relate itself to the reader, yet shows a sense of writing maturity in it's simple delivery of so broad a topic. It also gets personal about you as you discover that your business is a reflection of you.

A mixture of experience and facts, blue prints and rules told in a conversational story with a semi-fictional character. This style of using a third party character to clarify and reinforce the ideas worked well with me. It helped balance and pace the lessons with a fine sense of timing and added perspective. The book is informational, motivational and even funny at times.

Gerber sets the stage by prefacing the four ideas that are the basis of the book's lessons. He identifies and compares three personalities being The Entrepreneur, The Manager and The Technician in us and shows us how and why most businesses fail. He identifies phases of the entrepreneurial business as infancy, adolescence and maturity and the pitfalls of each. He covers six rules on how to shift from working 'in' your business to working 'on' it. And goes over the three activities to help it evolve being, Innovation, Quantification and Orchestration, systems to blueprint your business. He covers the Business Development Process and to think of how to turn it into a franchise that is a saleable Turn-Key business. He then explains the seven steps to developing your business, which he covers in detail but some didn't inspire my confidence, as they are large subjects in themselves. Like, 'Your Marketing Strategy' or Your People Strategy'. But they do develop a framework from where to start and the questions to ask yourself. He constantly helps focus us by asking excellent thought and direction provoking questions.

The book packed with many useful ideas and principles if you decide to buy into them, however is also a way for him to sell his services. By occasionally positioning his company or website as a source of answers to some of the questions the book poses is a great form of self-promotion, however they may be disguised in a story. Some thoughts that came to mind while reading were, why not just find and utilize a mentor? Success leaves clues. I struggled with the though that all businesses are started with one thing in mind and that is to sell it for a profit. The book has many paradigm shifts like this one that challenge us to look at our companies in a different light. Only when I realized that I didn't have to sell my business (If I happened to build an IBM) did I understand the idea. I'm still struggling with finding a compelling vision of how to turn my particular service business of one into a salable entity. Maybe I need to visit his website and enlist in the services he offers. Maybe I just need to find a few successful role models within my business. I will read it again in a few weeks.

I would have liked to see an index in the back to help find needed references quickly. Maybe a future publishing might get one?

A healthy experienced perspective and a plan to help build a successful business life. ... Read more

Book Description

In this revolutionary bestseller, Harvard professor Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership, or worse, disappear completely. And he not only proves what he says, he tells others how to avoid a similar fate.

Focusing on "disruptive technology" of the Honda Supercub, Intel's 8088 processor, and the hydraulic excavator, Christensen shows why most companies miss "the next great wave." Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, The Innovator's Dilemma presents a set of rules for capitalizing on the phenomenon of disruptive innovation.

Reviews (125)

Great Book About Business Strategies, Must Read for Managers
Comment: This review is done as a class project for the San Jose State University MBA e-commerce course by Ji Luo.

Dr. Christensen's book offered me a fresh perspective into looking at how large established business failed. As the author explained it, the standard process that governs sound management could be the same one that destroys the company. I found his use of graphics and quantities data sufficient as well as very useful in understand concepts such as the S-curve and the value networks. The detailed analysis shows that the author has done quite a bit of research into the topic and that makes the data more credible to me. His writing style is very easy to understand and organized. First few chapters go into how disruptive technology can destroy a company if not harnessed. His later chapters list guidelines on how to avoid the pitfalls. These guidelines are followed thoroughly by many case studies and quotes from industry leaders. While company's policies shouldn't be based on a few guidelines and the situations in a person's particular industry may find the guidelines hard to follow, the author's particular views are irrefutable and should at least be considered by the managers. It's really exciting to see him link the same principles to so many varying industries from high tech to low tech. The overarching principle of sustaining technology and disruptive technology and how a company should embrace it could be applied to any large established industry.

People who are interested in the business world should read this book and should especially be read by top managers in large corporation because many of them are ultimately responsible for success or failure of implementing disruptive technology. However, this is not a perfect book. I am a bit skeptical as to whether these rules apply to medium sized companies or companies with low margins. Therefore, my opinion is that the guidelines listed here really only applies to large organization with a lot of resources to divide. Also, The author sometimes repeat his points more than he should. He tends to concentrate so much on the hard disk drive industry that he left less room to get into deeper analysis into other industries.

Overall, I think this is a great read for anyone interested in business and wondered about how large companies such as Montgomery Wards could go belly-up or why Digital Corporation disappeared from our vocabulary.

A "must own" for managers and business executives
This is the best book on strategy I have ever read (and I've read a few in my time). In his book, "The Innovator's Dilemma", Clayton M. Christensen, business professor at Harvard, explains why established firms fail, more often than none, when confronted with disruptive technologies.

Disruptive technology is different from radical innovation. Such technology initially proposes attributes that are not valued by current, mainstream customers. The technology is initially attractive to a small market segment -- making it unattractive for larger firms. Therefore lies the innovator's dillema: how to allocate resources to developing a technology that will target a smaller market and at lower margins.

Thoughout his book, Mr. Christensen develops a framework for managers and executives (also valid and valuable for consultants and analysts) to be able to resolve this dillema.

If you are to read only one book on business this year, the Innovator's Dillema should be it.

The reviewer is a certified management consultant and earned his MBA from the Schulich School of Business at York University and completed the Wharton School Multinational Marketing and Management Program. He is also a Professional Engineer and holds a Bachelor of Applied Science in Engineering from the University of Toronto.

Good introduction to a nice Theory
Not quite as easy to read as I would have liked. Christensen describes some very interesting & plausible theories, but is somewhat confined into employing the computer disk industry as the rapidly changing example which both demonstrates & proves his theories, and its not necessarily the most exciting case material. Other products only get a minor look-in.

What I did like is how he covers the footnotes at the end of each Chapter - so if they don't interest you, you can skip over them, but if they do interest you, then you don't have to struggle to the back of the book. I wish more authors & publishers would use that technique.

One quibble - given his Economics background - of course there are plenty of graphs, and 99% of them are straight lines - there are no time dependent variances in his world.

Read this before you read the Innovators Solution.

Driven by disks
Clay Christensen combines the science of empirical research with the art of organizational behavior in his best-selling "The Innovator's Dilemma." The book provides tangible advice on how to foster innovation within a corporate environment. His case studies draw from the successes and failures of American companies within numerous industries (disk drives, excavators, motorcycles, software). Christensen's strong points include a creative presentation of data, lucid writing and frank admission that the advice in his book is not a one-size-fits-all panacea for management challenges. But a heads-up to readers: perhaps 50% of the book centers on the disk-drive manufacturing industry. Although the lessons learned in hard drives are interesting, a more balanced approach would have been welcome. "The Innovators Dilemma" is a well written management how-to, in the same league as classics by Peters or Hammer. The book seems to be written for managers in large organizations, but entrepreneurs will probably find the material just as beneficial.

Fantastic book for anyone . . . especially business students
This was a fantastic book. I began reading it less than half way through the MBA program I am in and I was amazed at how many of the arguments others were making in class fell apart. This book helped me better analyze several aspects of many of my classes and I only wish I would have read it sooner.

I continued on and read the Innovator's Solution, and while I thought it was also a good book, I got much more out of the Innovator's Dilemma, though I still recommend both of them. ... Read more

Reviews (3)

decent book
This book is an ok book. The cases are very interesting and they were the best part of the book. The readings in the first half of the book were random at times and generally not that good. Mintzberg has a great grasp of the concepts, but the book does not do well at conveying them.

Excellent business book
This is the kind of book that everyone who wants to be a business administrator should read. It is a compilation of diferents articles most of them from HBR and each unit has some real cases which explain the theme better.

Very good book.
I managed to read it throughly and study most of the cases presented on this book. This book is a very actual source of information to learn and expand existing knowledge. I give 5-stars due to the fact that it is rich in its contents. ... Read more

Amazon.com

Climbing Mount Everest: dangerous. Hitchhiking in Colombia: very dangerous. Leading through change: perilous. Perilous but possible, say Heifetz and Linsky in their encouragingly practical guide to putting yourself on the line and negotiating the hazards of leadership. As the authors acknowledge, many leadership books are "all about inspiration, but downplay the perspiration." This one doesn't. Leadership is always a risky business, but those risks can be understood and reduced. Effective leadership comes from doing more than the technical work of routine management; it involves adaptive work on the part of the leader, and a willingness to confront and disturb people, promote their resourcefulness, and engage their ability to adjust to new realities. But adaptive change always encounters resistance. Heifetz and Linsky examine four forms of resistance--marginalization, diversion, attack, and seduction--before presenting a number of practical resistance-response skills to nurture and employ. Some are fairly obvious (like developing and maintaining perspective, and holding steady in the midst of change), and others more complex (like thinking politically when dealing with friends, foes, and fence sitters), but shimmering nuggets of insight and practical wisdom can be found in each. The dangers of leadership also spring from within, however, and the book's final section addresses ways to recognize and manage competing "hungers" and learn to distinguish one's roles from one's self. The authors' points are illustrated by the experiences of leaders from all walks of life, making this a useful and inspiring manual for anyone hoping to put themselves on the line and make a difference in the lives of others. --S. Ketchum ... Read more

Reviews (12)

No-nonsense guide to the art of leadership
This book educates to inspire and lead. It is a motivated effort of describing individual challenges and strategic problems that crop up while attempting to put forth a positive sway. It is crucial to anyone attempting massive changes in the approach their company does business. Unlike many books about leadership, this is more pragmatic about the risks and rewards linked to reform an organization. Ability & Courage to innovate despite of a conventional ladder,is all about true leadership. This is a no-nonsense guide to the art of leadership combining vibrant stories with logical conclusions. Vivek Dixit, Stanford.edu

A new, Improved, & User-Friendlier incarnation
Serious scholars of leadership will already be well-acquainted with the path-breaking work of Ron Heifetz. His "Leadership W/out Easy Answers" and other significant contributions to "The Harvard Business Review," for instance, have already established him as one of the foremost authorities in the field. I believe that "Leadership W/out Easy Answers" is one of the top 5 works on leadership. I recommend it highly to any and all leaders, managers, and students with professional aspirations. "Leadership on the Line" reiterates several of the previous book's compelling themes--but with a more informal, user-friendlier tone. I'd recommend that discerning readers sample this (more recently published) one first, and then proceed to Heifetz's earlier title (publ'd in 1994) if they're curious to read more.
In their "Introduction" to this new volume, Heifetz and Linsky explain that "We wanted this second book to be more focused, more practical, and more personal [than "L'ship W/out Easy Answers"]. We hope this book will be accessible, eminently usable, and inspiring in your work and life." Happily, they've accomplished their mission this time around, too!
This narrative is even more readable, more anecdotal, and less jargon-laden than its "more academic" predecessor. It should thus reward an even broader audience of readers (including more committed "generalists").
If one of James MacGregor Burns's seminal contributions to the field was the distinction between transactional and transformational leadership, Heifetz's elucidation here of "adaptive vs. technical leadership" merits similar distinction, in my view. "Leadership on the Line" speaks to the heart and soul as well as the mind. Most of us are likely to have plenty to glean from the incisive leadership insights it offers.

This book shows things that open the view of leadership
I recomend this book to everyone who needs a good understanding of leadership and its implications. This book helps to analise day to day cases, implement changes or new ideas, and many others things. It uses simple and efective examples. I consider it a must have book.

Excellent!
Thank you for the line of survival. I am better able to comprehend the mind set and behaviors that contribute to a persons inhibitions to lead. I am now better equipped to lead in the midst of an ever changing environment.

One of the best
This book is not neccessarily comprehensive on the topic of leadership. As a person who has read around 10 books on leadership, I am beggining to realize the topic is far more complex to be contained in a single book. This book addresses on aspect of leadership, change managment, better than any book I have read. As the book points out, leadership is about change (which is too categoric for me to totally agree). A good leader brings change only at a rate which the stakeholders of the change can absorb it, and failure to do so will result in the ousting of the leader. This simple concept was quite revealing to me and deserving of the price of this book. ... Read more

Book Description

Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices.This “bible” of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals.Still the most comprehensive and authoritative introductory book, continuing its long-standing tradition as the most-cited reference book. Often referred to as the “bible of public relations,” the new edition covers the many aspects of public relations theory and practice in a variety of settings. The Eighth Edition also serves as the basic reference for accreditation programs worldwide. Updates examples, sources, and references to provide readers with contemporary cases, contexts, and perspectives that illustrate major concepts and issues essential to understanding the field. The new edition offers an up-to-date synthesis and interpretation of the scholarly and professional literature. Expands discussions of how the public relations field relates to marketing, integrated marketing communication (IMC), and related management functions, clarifying the unique and essential role of the public relations management function in organizations. An excellent, essential desk reference for those in the practice. ... Read more

Reviews (9)

Govt communicators should also see Media Relations Handbook
Cutlip's book is a classic, but for a newer book written by a Washington pro, see Media Relations Handbook for Agencies, Associations, Nonprofits and Congress. The Handbook is written by Brad Fitch, who spent more than a decade on the Hill, with a Foreword by Mike McCurry.

What others have said about Fitch's book (there are more testimonials on the book's web site):

"Great advice for beginners and experienced media hands. If you are a media relations professional--either beginner or seasoned veteran--this is the book for you. Brad Fitch, who spent many years fielding reporters' tough questions on Capitol Hill, has written a timely, practical guide to handling media relations that is filled with solid professional advice. What goes into a press release? How do you develop a strategic message? You've got a digital camera and a fax machine, but what else does your office need to effectively handle the media? Before you start talking to a reporter, do you know the difference between 'on the record,' 'off the record,' and 'background'? When there's an immediate crisis in your organization, what are the eight mistakes that you absolutely must avoid? How do you handle your paranoid boss when he or she has to confront the press? You'll find the answers to these and many other everyday problems in this book. Fitch also gives valuable advice on how to set up an effective website and how to use e-mail for optimum communications. Excellent book for professionals who work in federal or state agencies, trade associations, non-profits, state legislatures or Congress. It's the only handbook you'll ever need."
-- Dennis W. Johnson, college professor and former Capitol Hill senior staffer

"Provides valuable advice for those who flack for a living."
-- Roll Call

"A superb blend of theory and practice, written by someone who uses words like Gallup uses polls."
-- Steve O'Keefe, author "Complete Guide to Internet Publicity" and Adjunct Faculty, Tulane University College

"Uncertain how to interest the press in your pressing issue? Having difficulty preparing your media-unfriendly boss for a tough interview? Worried about the next communications crisis and how to handle it? Brad Fitch answers those questions and many more in this crisp, clear and completely useful book."
-- Tucker Carlson, Co-Host CNN Crossfire, author

"A seminar from TheCapitol.Net is one of the best ways to learn from the experts about how Washington really works. Now all that insight and information has been packed into this invaluable volume. I suggest you read it, and become your own expert."
-- Steven V. Roberts, syndicated columnist, TV and radio analyst, college professor

"Brad Fitch has performed an admirable public service by giving public relations students and professionals alike an indispensable tool. His book provides a road map on both the practicalities and principles of PR, and he shows that honest PR is not an oxymoron. Now it's up to all of us in the media and spin industries to keep our end of the bargain."
-- Ed Henry, Congressional Correspondent, CNN (formerly Senior Editor of Roll Call)

"This volume is an invaluable road map to the mean streets of a city where information is power and power is everything. Brad Fitch has written a rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media."
-- Ann Compton, White House Correspondent, ABC News

"Media Relations Handbook is to political campaigns what The Art of War is to military campaigns: an essential strategic reference that winners should never be without."
-- James Carville, Co-Host CNN Crossfire, author

You can see more about Fitch's book by searching Amazon using the ISBN: 1587330032

From a student's perspective...
Last year, I took an intro to PR class to see if I'd like it. I loved the class, but our text, Effective Public Relations, was another story. As a college student, I read a lot of textbooks. This one certainly is as they claim: a PR bible, full of essential PR knowledge. But dang if it wasn't the most stimulating, interesting read since late night phonebook reading. Even compared to other textbooks, it was a chore to read.

Thorough Public Relations Intro
I must concede to being a fan of Cutlip's and Broom's work. I was deeply interested to see what they would update and change in this seminal work from their previous edition, most notably anything in the area of extremely cost effective public relations, especially as clients are demanding more and better public relations counsel for less money. While the 8th edition does not disappoint, nor does it rise above all expectations. For one who is a neophyte in the area, then I strongly suggest this work, as it provides one of the most comprehensive overviews of our industry that I have ever seen. For myself, I felt the book needed more coverage in the cost effective area. I found that coverage in Michael Levine's Guerrilla PR: Wired, which addresses the burgeoning need of attaining strong coverage without blowing the budget. Overall then, while I recommend this book, I cannot do so without some reservations. Nonetheless, I look forward to reading the 9th Edition.

Eat, Drink and Sleep P.R.
Read this hand in hand with Michael Levine's "Guerrilla P.R." and "Guerrilla P.R. Wired", and you will even start to dream like a P.R professional!

The lifeline
Every day of my working life I use this watershed book.

Public relations is an area where theory,practice, and ethics are so close to the surface that the practitioner weighs them every day with every project.

I couldn't survive professionally without this. ... Read more

Book Description

Designed in functional four-color, this book offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter—globalization, the natural environment, and e-commerce. Forty-one Experiential exercises, and 41 cases are included.Coverage includes developing a missionstatement, performing an external audit, conducting an internal assessment,and formulating, implementing, and evaluating strategies, as well as global issues and concerns.For anyone interested in the fields of Strategic Management, Strategy, and Business Policy. ... Read more

Reviews (5)

A good book, but not spectacular
This is a good, step-by-step book for strategic management.

It lays out the steps very well, but it could use a bit more information.

The financial ratios section could use more information, and the case studies are often unequal in the types of information that they carry. This makes it difficult to do competitor comparisons.

How do you rank a company's workers policy when only one case has information on it and the other does not? You cannot simply discount such information when it could be an important competitve factor.

Essentially, this is a good book for teaching you a process, but it could use some work on giving you more details.

A Wealth of Information
This book provides you with numerous analytical tools that can be used to quantify the strategic decision making process. Not a real page turner but the models are useful and the case analysis provides real world examples of companies entering strategic crossroads. Overall I think it provides the reader with a pragmatic way of managing the abundance of information involved in the strategic decision making process.

Strategic Management: Concepts & Cases
It is a helpfull book, especially for anyone who deal with the strategy formulation. This book provide some valuable tools for analyzing the organization's environment, both external and internal, which is something special with this book that make it different with the other.

An up-to-date book on strategic management
This book was the text for my strategic management class, and it was one of my favorite textbooks. The authors of this book tried to explain the concepts of strategic management. The case studies were very interesting, and the book gave insight into successes and failures of some companies. It may be wordy, but it's packed with useful information and analysis.

Need a College textbook
Great introduction into strategic management. A lot of topics about global strategic management. ... Read more

Book Description

Notable changes occurring in the global marketplace since the publication of the first three editions of this book (1982, 1987, and 1993) have included e-commerce and widespread use of the Internet, growth of supply chain management, a continued explosion of computer and information technology worldwide, development of 24-hour markets with many organizations operating worldwide, and a continued corporate emphasis on quality and customer satisfaction. Trade agreements such as North America Free Trade Agreement (NAFTA), European Union, ASEAN and Mercosur have enabled corporations to implement regional, if not entirely global, logistics strategies. The fourth edition of Strategic Logistics Management has been significantly expanded to reflect these and the many other changes that have occurred, as well as to include state-of-the-art logistics information and technology. The basic tenets of the previous editions have been retained, but new material has been added to make the book more managerial, integrative, and "cutting edge." Strategic Logistics Management is still the only text that takes a marketing orientation and views the subject from a customer satisfaction perspective. While emphasizing the marketing aspects of logistics, it integrates all of the functional areas of the business as well as incorporating logistics into supply chain management. This book has been extensively revised and updated in the areas of technology, global coverage, and transportation. This book features brand new chapters on Supply Chain Management (Ch 2) and Measuring and Selling the Value of Logistics (Ch 17). ... Read more

Reviews (5)

Fourth Edition Selected for Graduate Course
I reviewed six different texts in preparing for a graduate level course in International Logistics at Baruch College before deciding on Stock and Lambert's Fourth Edition.This text combines currency, and breadth and depth in a way that is most relevant to the manner in which I wish to conduct the class.It provides a useful and usable reference to the students after the course is completed.Furthermore, the related web site has been very helpful in utilizing this text.I will complement the text for certain modules (i.e., E-Commerce, Culture Change, Logistics as a Career). One always needs, no matter who the author, to provide relevant current material from other sources.A big thanks goes to Stock and Lambert for this text.

Excellent Logistics Textbook
I have used this book as the primary text for my Supply Chain Management class at the College of New Jersey. My students are Junior and Senior undergraduate level students in the School of Business. The book provided excellent coverage of all major aspects of the logistics discipline.

I believe that the book would also be appropriate at the graduate school level. There are excellent case studies that can be expanded into worthwhile class discussions or projects.

The supplemental material for instructors is very helpful in preparing for lectures.

Useful concepts, but outdated in nature
I used this textbook for a recent college course.I was very disappointed because the book was published in 1992 when the computer was a novel concept "for the future of logistics management".If you can getby this "minor" point, there are other good points to be learnedin warehousing and inventory managment that are useful.In short: A goodreference book.

Only good as a reference book
This is not so much a text book for students, but rather a cook book for consultants. I found it boring to read and very superficial. But, as a reference guide in your professional carrier, it is probably quite useful.

This is definitely for the mathematically minded logistician
This book focusses on each and every aspect of Logistics managementstarting from generating an order for a product/commodity right through themanufacturing process, waehousing, inventory management, transportation andcustomer service. It goes into a little more detail when it comes toinventory management incorporating some basic mathematics and algorithms.It explains each and every step of the logistics "supply chain"process with great detail and finesse. This book can almost (not entirely)replace a swag of other logistics books within its genre. A perfect textfor any logistics/industrial engineering curriculum. ... Read more

Book Description

Best-selling text in the market. Introduction to Management Science, 9e blends problem formulation, managerial interpretation, and math techniques with an emphasis on problem solving. The problem-scenario approach introduces quantitative procedures through situations that include both problem formulation and technique application

Extensive linear programming coverage includes problem formulation, computer solution, and practical application. Text covers transportation, assignment, and the integer programming extension of linear programming, as well as advanced topics like waiting line models, simulation, and decision analysis. Large selection of problems includes self-test problems with complete solutions and 20 case problems. Excel spreadsheet appendices are included in this edition. ... Read more

Reviews (5)

A mis estudiantes les gusta!
He usado el libro en cursos de maestria en administracion. Mis estudiantes lo recomiendan por ser muy didactico, sin sacrificar profundidad en la presentacion de los temas.

Great Study Guide!
This goes great with the hardcover textbook. It is full of problems and solutions to practice with.

MIS Student
I am a student at Florida State University, My major is Management Information Systems. This book covers many approaches to solving business problems. This book is easy to read and understand. It gives many real world examples and solutions using MS Excel.

Excellent text and guide to computer solutions.
I used Anderson and Sweeney's text in an MBA quatitative analysis course at the University of Arkansas. Anderson and Sweeney also provide a study guide and solutions manual which are very helpful. A computer program called the Management Scientist is available which allows you to solve linear programming as well as other operational research problems. Many problems are solved using Lotus 1-2-3 and Microsoft's Excel Solver are presented. Overall, it is a excellent learning tool.

Great toolbox of management tools
Great collection of quantitative management tools ... Read more

Reviews (21)

Insightful!
Continual improvement is the key to survival in today's business climate, and as companies like GE and Motorola have proven, Six Sigma is a useful tool for ingraining the quest for perfection in an organization. After reading The Six Sigma Way, you'll probably be ready to jump out of your chair and immediately follow in these companies' footsteps by launching a Six Sigma initiative of your own. The authors, three consultants who teach firms to implement Six Sigma efforts, convincingly extol the money-saving and efficiency-enhancing virtues of the holistic approach. This book offers a lot of jargon and complex concepts, but the material is presented in easily understood charts and lists, and there are plenty of concrete examples. We [...] recommend The Six Sigma Way to managers who have heard wondrous tales of Six Sigma, but would like a more down-to-earth explanation of how it can be used and the benefits it offers.

How to Achieve "Practically-Perfect Quality of Performance"
Over the years, I have worked with dozens of small-to-midsize companies, all of which were in dire need of improving one or more of the following: cost reduction, culture change, customer retention, cycle-time reduction, defect reduction, market-share growth, productivity improvement, and product-service development. You can thus understand why I was curious to know to what extent (if any) Six Sigma could be helpful to small-to-midsize companies.

By now we have become well aware of the success of Six Sigma initiatives at major international corporations such as ABB, Allied Signal/Honeywell, Black & Decker, Dow Chemical, Dupont, Federal Express, General Electric, Johnson and Johnson, Kodak, Motorola, SONY, and Toshiba. Once having read this book, I am convinced that -- with certain modifications -- Six Sigma could perhaps be even more valuable to small-to-midsize companies which, obviously, have fewer resources. What exactly is Six Sigma? The authors provide this definition: "A comprehensive and flexible system for achieving, sustaining, and maximizing business success. Six Sigma is uniquely driven by close understanding of consumer needs, disciplined use of facts, data, and statistical analysis, and diligent attention to managing, improving, and reinventing business processes."

The authors identify what they call "hidden truths" about Six Sigma:

1. You can apply Six Sigma to many different business activities and challenges -- from strategic planning to operations to customer service -- and maximize the impact of your efforts.

2. The benefits of Six Sigma will be accessible whether you lead an entire organization or a department. Moreover, you'll be able to scale your efforts, from tackling specific problems to renewing the entire business.

3. You'll be prepared to achieve breakthroughs in these untapped gold mines of opportunity -- and to broaden Six Sigma beyond the realm of the engineering community.

4. You'll gain insights into how to strike the balance between push and pull -- accommodating people and demanding performance. That balance is where real sustained improvement is found. On either side -- being "too nice" or forcing people beyond their understanding and readiness -- lie merely short-term goals or no results at all.

5. The good news is, Six Sigma is a lot more fun than root canal. Seriously, the significant financial gains from Six Sigma may be exceeded in value by the intangible benefits. In fact, the changes in attitude and enthusiasm that come from improved processes and better-informed people are often easier to observe, and more emotionally rewarding than dollar savings.

The authors organize their material as follows: Part One: An Executive Summary of Six Sigma; Part Two: Gearing Up and Adapting Six Sigma to Your Organization; Part Three: Implementing Six Sigma -- The Roadmap and Tools; and finally, The Appendices: Practical Support. According to Jack Welch, "The best Six Sigma projects begin not inside the business but outside it, focused on answering the question -- how can we make the customer more competitive? What is critical to the customer's success?...One thing we have discovered with certainty is that anything we do that makes the customer more successful inevitably results in a financial return for us."

If anything, it is even more important for small-to-midsize companies (than it is for the GEs of the world) to answer these two questions correctly and then track and compare their performance in terms of what their customers require. The well-publicized objective of Six Sigma is to achieve practically-perfect quality of performance (ie 3.4 defects for every million activities or "opportunities") and this is indeed an ambitious objective. Collins and Porras, authors of Built to Last, would probably view it as the biggest of Big Hairy Audacious Goals (BHAGs). In that book, they assert that the most successful and admired companies have the ability -- and willingness -- to simultaneously adopt two seemingly contrary objectives at the same time. Stability and renewal, Big Picture and minute detail, creativity and rational analysis -- these forces, working together,, make organizations great. This "we can do it all" approach they call the "Genius of the And."

Pande, Neuman, and Cavanagh suggest that all manner of specific benefits can result from following "the Six Sigma way." For example, Six Sigma generates sustained success, sets a performance goal for everyone, enhances value to customers, accelerates the rate of improvement, promotes learning and "cross-pollination", and executes strategic change. All organizations (regardless of their size or nature) need to avoid or escape what the authors refer to as the "Tyranny of Or." Here in a single volume is about all they need to seek "practically-perfect quality of performance." Whether or not they ultimately reach that destination, their journey en route is certain to achieve improvement which would otherwise not be possible.

A Breakthrough in "Boundaryless Thinking"
From livejournal notrealnews

Jack Welch, the retired CEO of General Electric, has hailed his recent affair with Harvard Business Review reporter Suzy Wetlaufer as a breakthrough in the business concept of "Boundaryless Thinking". "I could have easily spent the rest of my life trapped in the narrow view that my marriage meant lifelong monogamy," said Welch, a smug look on his face, "but with boundaryless thinking, I was able to take the concept of marriage in a whole new direction. Just like the things I did at GE."

Boundaryless thinking was one of the tenants that allowed Welch to get GE out of the failing appliances business and into the credit business, which now comprises more than half of GE's corporate makeup. It was a concept Welch highly stressed and touted in his autobiography "Jack: Straight from the Gut." He intends to follow it up with a new book, "Cheating on your wife the Six Sigma Way: How CEO's of GE, Motorola, and Other Top Companies are Honing Their Extramarital Performance".

What a load of c***!
I never read the book, but the CD is such a masterfully "abridged" version of the book that it manages to tell you for hour HOW WONDERFUL six sigma is, while totally neglecting to tell you WHAT SIX SIGMA ACTUALLY IS, or HOW IT IS IMPLEMENTED. In short, the CD contains nothing but self-marketing bull. If you have money to waste, go buy it.

The Six Sigma Way
The book was very easy to follow. I found it especially helpful that the Six Sigma Way gave tips as to which chapters should be read for each level of Six Sigma implementation. Since my company already had it implemented and I was only reading the book for an understanding of what my company was doing, I was able to skip the unneeded portions about implementation. This was a big time saver. ... Read more

Reviews (48)

Management Info you Need
If you're a software manager, and you haven't read "Peopleware," stop reading this, and go read that instead. It's that's good. If you're a developer or engineer on a team that's not getting anything done, read it. This book is filled with practical advice on teams, team building, and getting work done.

"Peopleware" doesn't go in for theory. It puts into words what any contemplative manager already knows intuitively. The benefit of this book, however, is that it provides concise, powerful evidence to support each of its statements on team building and managing creative people. "Peopleware" covers it all -- why you have high turnover, why you have low productivity, and how to get your team to "jell."

The design of the book is excellent. There are 34 chapters in 226 pages. The cover struck me as funny on such a thin book: "Eight all new chapters." How did they fit all that into such a thin book? Simple: each chapter is very focused and short -- an entire chapter on a concept can be read in a single sitting -- even by the busiest manager. I recommend you read a chapter first thing in the morning, keep the ideas in your mind all day, and then read that chapter again in the evening. It will help you get the most out of what the book has to offer.

Part one focuses on managing people. It describes how development is different from manufacturing, what motivates people, and some of the pitfalls. It also focuses on you, the manager, and your role in the success of your project. Part 2 zeros in on environment. DeMarco and Lister single out environment as one of the biggest sources of problems in development. As such, they devote more time to this than any other subject in the book. It can get a bit repetitive, but the points they make are important, so it is easy to forgive them for focusing on it so much.

Parts 3, 4, and 5 address people, teams, and work methods. These areas may be of the most immediate value to a beleaguered manager, as it is here that they have the most opportunity to make changes, and where they typically have the least training. The authors focus on how to work with individuals, move on to making teams "jell," and finally on how to make work more meaningful and dynamic to reduce turnover, which "Peopleware" labels as "a cancer."

Finally, part 6 is the new stuff added to the second edition. As a result, they are a set of unrelated essays, not integrated with the rest of the text. However, they are quite a bit more timely than the earlier chapters, which sometimes feel a bit dated. It would have been nice to see these chapters more integrated with the rest of the book, but that's a minor quibble. The section on Process Improvement Programs (such as CMM) is very insightful, and will strike a chord with many people who question the value of the implementation of these programs in their organizations.

"Peopleware" is simply the best management book I have read for the front line technical manager in a development organization. It is a complete course from the school of hard knocks on what works and what doesn't in the real world.

Hits the Mark
I was asked to read this book for a Master's degree class. Like many textbooks, I approached it with caution, but was pleasantly surprised by what I found within. Though this book was written primarily for software developers who are often backed against the wall to produce, the content is really universal to most business situations. We usually have to work with people, and we usually have to produce in our various fields.

Peopleware is a book you should read if you desire your business team to reach its full potential regardless of the industry you are in. Tom DeMarco and Timothy Lister cover a lot of territory that is totally missed by other leader/manager books. They cover topics such as the workplace environment, the value of fun, and developing a chemistry with your team that is highly productive.

While reading the book it was obvious that they had served in the trenches of American businesses. The universal mistakes that companies continue to make over and over have been catalogued and brought to light in this volume. But they not only highlight the common mistakes, they offer proven techniques to help you avoid these same mistakes.

If you are in the process of forming or leading individuals or a team of people, the ideas found in this book will help you take them the top. You will enjoy the writing style, the humor, and the information contained in this volume.

A must read for software leaders
In his 25th Anniversary Edition of "Mythical Man-Month", Fred Brooks points to PeopleWare as the influential IS book of the 1980's, and says that it was influential for the same reason MMM was: The primary challenges of software development are social, not technical. Companies that forget this are setting themselves up for failure.

If you've seen dilbert style software "management" and want to find a better way, I can't recommend this book more strongly. If you read it, you'll want to find a way to get your superiors to read it as well.

In my experience, a great deal of so-called "management" is really shoft-term optimization: "IF we can eliminate X benefit we can save $Y per year!" and cost control. DeMarco and Lister point out that the real goal is productivity, and suggest numerous ways to treat employees as people to get increased productivity, as opposed to treating them as inhuman "Resources" and managing by spreadsheet.

One story from the book: In my early years as a developer, I was privileged to work on a project managed by Sharon Weinberg, now president of the Codd and Date Consulting Group. She was a walking example of much of what I now think of as enlightened management. One snowy day, I dragged msyelf out of a sickbed to pull together our shaky system for a user demo. Sharon came in and found me propped up at a console. She disappeared and came back a few minutes later with a container of soup. After she'd poured it into me and buoued up my spirits, I asked her hwo she found time to for such things with all the management work she had to do. She game me her patented grin and said "Tim, this _IS_ management!" - TDM

This book is all about the manager's role: Not to make people work, but to make it possible for people to work. How to do that, how teams jell, etc. It's a pleasure to read and it's ... right. And in a field full of false promises, snake oil, and worthless statistics, that's saying something.

Great book, captures office politics to a tee.
This book is well worth reading for both low level employees and managers. Although directed at the software development community, the book presents many ideas which would be useful in a wide range of companies.

It's amazing how many of the situations described in this book are familiar, or are at least situations that I could easily imagine occurring in the office work environment.

Yes, the book was written quite a while ago, but I think it's still very relevant today. Highly recommended reading, and enjoyable too. The authors really have a sense of humor.

Good Overall, But Some Material Is Outdated Or Impractical
This is a good book on software management; however, there are a couple of things to keep in mind. The references to the intercom paging system definitely date the book. I doubt this is really an issue anymore, but I am glad that it is not. Also, most companies are not going to allow the control over office space that is recommended in the book. This is where the book goes a little "pie in the sky" to me.

There is still a lot of good material for managers to consider. The authors make a very good point in the "true story" about the manager that brought soup in to an ill employee who was trying to meet a deadline. Management's job is to make it possible for people to work - not just to make them work.

I also found the information on teamwork to be very true based on my experience. I've seen defensive management at its worst, and how it was terrible to the team environment. Defensive management is a result of not following one of the earlier concepts of hiring the right people. Ultimately if you don't trust people to get the job done, why did you hire them in the first place?

Most of the information is not new nor is it really profound. However, that is the kind of thing that is usually taken for granted. The authors have given the material a good treatment and encourge the readers against this very thing. ... Read more

Book Description

This book centers on business decision-making and managerial problem-solving, consistent with today's best practices' Human Resource Management Practice and Research. Real-life cases and a global focus will hold readers' interest as this book imparts valuable information about the dynamic field of human resources.Expanded coverage of international human resource issues governs this edition of the popular book; it also covers the management of work flows, job analysis, equal opportunity and the legal environment, diversity, recruitment and selection of employees, downsizing and outplacement, performance management and appraisal, workforce training, career development, compensation management, rewards and performance, employee benefits, employee relations, employee rights and discipline, organized labor, and workplace safety and health.The reference resource for human resource directors, managers, and small business owners, as well as others in leadership positions. ... Read more

Reviews (2)

Well organized and synthetic
This book contains the basic principles that any HR or General Manager (especially in the US) is supposed to know.

I have been using this textbook as a guide for my MBA studies.
I found it very useful in that it clearly explains and organizes almost every important topic about HR management. It gives practical clues on the kind of considerations a manager needs to be aware in day-to-day operation.

I used this book to find basic, straightforward ideas about HR principles and how this function is changing in the era of globalization. This way, I could use it to organize my own ideas, and if needed, using the enclosed bibliography, I could go to more specialized books on a particular topic of interest.

Good. Breaks down things like Employee Manual
This book is clear and up to date. I found it very useful for our company. It's a keeper! ... Read more

Book Description

The theme of this edition is The High Performance Organization. Ethics and social responsibility, workforce diversity, technology, entrepreneurship, and skill-building are some of the important topics emphasized. Schermerhorn's new edition is intended for the Organizational Behavior course taught at most 2-year and 4-year colleges. ... Read more

Reviews (5)

There are much better books out there
· Very little focus on individual behavior in organizations - I know this is not a psychology text, but, Jex (2002), or one of the other psych authors (Osland, 2000) could have used for this course with much better coverage and not alter the course objectives to a great extent.
· For a 2003 edition of text, the citations were very much out of date. The chapter on leadership for example (Chapter 14, which had a total of 53 citations) had only seven references within the last five years; 1998 or greater.
· I am not of the opinion that this was a graduate text. The stories, pictures, essay and "effective manager" were not intellectual in their added information. In many cases the added material didn't correspond to the text (see chart on page 48 and subsequent text explanation). Another example would be on page 157 they ask the reader to refer to Figure 8.2 and then explain the chart with text that isn't even related to the major sections of this chart.
o Not one of the Effective Manager boxes has references; where did all this good advice come from?
· Typo's abounded in the text, they always do - but check out page 233 Chapter summary - it's not the right chapter; this appears agan with chapter 19. I really had the feeling that this was written by three people who did not do a line-by-line update of the 7th edition.
· Of very serious concern would be the author's inclusion of sources in their writing. This infuriated me to no end. Page 63 under Gender "However, women are reported to be more conforming and to have lower expectations of success than men do." That is a very serious statement and it contains no citation - what reports, who, where, when? Another example is on page 85 when discussion perceptual differences in managers and employees - not citations given, even when stating that the differences are significant.
o Just to show that I did not cull these examples only from the front of the book, Pg 274 "Recent work on the linkages among corporate culture and financial performance reaffirms the importance of an emphasis on helping employees adjust to environment." What recent work, by who, saying what? This is just poor scholarship in my humble student estimation.

Boring to death
This textbook is so boring that although I made an A in the class, I couldn't wait to finish it. It uses too many technical words, it makes reference to subjects that students with a few courses in Human Resources know already. It would be better if it offered some real life examples. If you are a teacher looking for a textbook, please keep looking! If you are a student whose teacher assigned you this book..... I am sorry for you!

Adjunct Professor Uses For All His Classes
This is an outstanding book. It is very easy reading, organized and it communicates information to the student. It is loaded with easy following diagrams which reinforce the material, and it is loaded with real world Corporate America and Military Organizational Behavior examples to support the text work. It has an OUTSTANDING CASE Section which again reinforces the material and makes the student apply the concepts learned in the chapters. Also, this text is complete with alot of Personal Assessment Exercises which make you think about the type of person you are, how to improve yourself in working with others. I've used in now for 3 different schools and the students enjoy it...Mainly for the Easy Reading and the way it introduces the concepts. Price is IRRELEVANT. You can go spend $40 on an Organizational Behavior text and you won't get anything out of it because it is poorly written, no cases and no assessments. Highly recommend for any instructor who wants his students to learn. Great reference book also. Don't sell it!!!

Excellent book
I'm reading this book only because it is required for my class, but in reading it, had I known about its quality, I would have purchased it anyhow. It's a very expensive book (and I do doubt whether it's worth $100--but then, I think books are overpriced nowadays)--but the content is very good. Maybe the difference between the previous reviewer and me is that I don't know much about organizational behaviour and haven't compared it to other books in this field.

I hope you don't have to read this book.
The only reason you should buy and read this book is if it isrequired reading for a class. You are buying an advertisement for Fast Company Magazine. The writing is sketchy at best, and the examples are vague. You get access to their Web site for online tests, but the site is poorly done with typographical errors. There are other better texts on organizational behavior. ... Read more

Reviews (7)

An Excellent Tool for all!!
This book has helped in all areas of our business. We are incorporating it into all of our processes!! Wonderful training tool for any organization.

Great tools for Leaning your facility
This book gave me great insight to re-initialized our lean efforts. We have been so busy and got caught up in the value stream mapping craze and kaizen events, but little impact. This book did a superb job in laying out the eight steps, with all the forms, templates necessary to ensure sustainable results. Great work by the authors!

Great Selection of Lean Tools
There are a considerable number of very useful tools contained in this book that we used immediately. This book allowed us to put in a process of lean implementation, simple in nature, and very effective.

Move Beyond Mapping...Value Stream Management
Great basic, easy to follow plan for implementing lean. Takes us far beyond just the mapping craze. Highly recommended for small and large organizations.

The Lean Book for Lean
What I found most beneficial in this book were the ready to use forms/worksheets/templates that I used with my lean team immediately. As a supervisor, this gives the structure for implementing lean, just what is needed, when it is needed. Lean design and very, very practical! ... Read more

Book Description

Starting An eBay Business For Dummies is the book eBay entrepreneurs have been dying to have -- all the tips and tricks of turning eBay trading into a full-time job are here.

This book covers the essentials an eBay user or budding entrepreneur needs to start a money-making venture by trading on eBay. Discover the essentials not only for maximizing your profits on eBay, but also how to run a smart business. This guide explains the enhanced features of eBay including their new Gallery feature designed to help business pull in customers by displaying their goods in individual online boutiques. ... Read more

Reviews (40)

A Remarkable Business Opportunity
Marsha Collier's "Starting An Ebay Business For Dummies" is your golden gateway to self-relience in a fun business of your own. How about opening a store in a mall with 30,000,000 visitors daily? What would you pay for this opportunity? Marsha shows not only how to open the store, but how and what merchandise to stock, how to manage accounting, advertising, how to get the best site (location), how to price your merchandise, and how to display your wares. I was amazed at the depth of information about what is required to take and post photos and simple explaination about the best methods of being paid.

This is a Dummie book , but only for Dummies who are smart like a fox. Sure it is written with cartoons, tips (with targets and arrows), reminders, warnings (with cutsie bombs), and ancedotes so it's fun and understandable for "the rest of us". Marsha put her years of success making a living on Ebay into this book. It is simple enough for a beginner to follow, but with tips and ideas a computer guru will appreciate.

(...) Marsha, has shown the least expensive with the greatest upside potential of any business I've seen. Start it as a hobby, build it into a business, but do it right with "Starting An Ebay Business For Dummies" This book has my very HIGHEST RECOMMENDATION.

(...)

THE BUBBLE BURST BUT YOU CAN STILL MAKE MONEY ON THE WEB
Although the Internet bubble burst, that does not mean that money can not be made via the Internet. Discounting all those spam e-mails about Making Money Fast, Collier provides solid strategies on starting a business using eBay. One of the best well-written business books I've ever read! I definitely recommend this to anyone who either wants to take full advantage of eBay or even just sells the occassional item. Collier's book reminds me of Guerilla PR: Wired, which details strategies for low-cost, but effective public relations coverage. Both deal with how to maximize your business's efforts and reap the rewards.

Gave me the tools I needed!
There are lots of books on eBay, but this one really helped me get organized for setting up my ebay business. It's written in a friendly authoritative style - it made me feel like I was getting advice from a very knowledgable friend.

I've heard Ms. Collier teach at ebay University, and this book really expands into everything I wanted to know about my business. Like where to get licenses, what to do about taxes, where I can buy merchandise without laying out hundreds of dollars (there will be plenty of time for that as my business on ebay grows).

I reccommend this book to anyone who's been selling on ebay casually and is ready to take the next step.

Bad news Book
I would rate this book lower than one star if there was an option for that. I cannot say this book is a complete loss, you may use it for a door stop. It has not one iota of what people want to know in a book of this type. It doesn't even address the subject, where to find things to sell. If you are looking for a book on starting and on line store forget this book.

So Outdated!
I'm sure this book might have been useful when it came out three years ago, but as a current eBay seller who just read the entire book, I have to say the information is so outdated it's laughable now. eBay has changed so much even in the last six months that many of the things the author discusses don't even exist anymore, and have been replaced by new eBay enhancements. I would estimate that 10% or less of this book was useful to me. A waste of your time and money until an updated version comes out! ... Read more

Book Description

This globally oriented book covers the most current research and trends