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1. Irrational Exuberance : Second
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3. Deal Terms - The Finer Points
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5. Unexpected Returns: Understanding
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20. How to Trade in Stocks

1. Irrational Exuberance : Second Edition
by Robert J. Shiller
list price: $27.95
our price: $18.45
(price subject to change: see help)
Asin: 0691123357
Catlog: Book (2005-02-22)
Publisher: Princeton University Press
Sales Rank: 363
Average Customer Review: 4.0 out of 5 stars
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Sequels often disappoint when compared to their predecessors, but author Robert Shiller has proved the exception to the rule with his second edition of Irrational Exuberance. When the original book released in 2000, Shiller's prescient analysis of bubble-like market behavior provided perspective on the painful meltdown of stock-price valuations that subsequently occurred. Five years later, the Yale professor's bearish predictions about real-estate valuations are enough to give any savvy investor or homebuyer pause.

Shiller is one of several well-known economists and pundits who've begun a running dialogue in the last few years around the drawbacks of unchecked free markets. Few writers, though, dissect the phenomenon of bubble behavior as clearly and thoroughly as Shiller does. As with the first edition of his book, Shiller begins this one with reams of quantitative data around the late 1990s stock-market runup. This new edition adds data on real-estate price trends in the early 2000s, and points out the striking parallels between the earlier stock-market boom and bust, and current trends with housing prices in the United States. Shiller actually believes the two phenomena are related; as investors lost confidence in the stock market and moved their money into real estate, one asset class fell while the other rose. According to Shiller's analysis, the pattern is destined to repeat itself.

Aside from the initial data, the real strength of Irrational Exuberance is the straightforward, almost clinical way in which it explains why things happen as they do. The book walks readers through structural reasons for market bubbles, then ventures into "softer" analyses which professional economists less confident than Shiller would be scared to touch. It examines cultural factors behind market bubbles, such as hype-mongering news media, and psychological factors, such as herd behavior.

Another improvement in this latest edition of Shiller's book is his inclusion of more personal commentary, and he mentions the influence that his wife, herself a clinical psychologist, has had on his intellectual development and his view of psychological impacts on economic behavior. Other personal insights from Shiller center on experiences he had while touring and lecturing around the first book, and some of the most interesting passages are those in which he describes common questions or feedback from his audience, and what he thought in reaction--but didn't voice while on his tour.

In the end, Shiller closes his book with an intriguing set of policy proposals. He argues for a revamping of the U.S. social security system, a new system of house-price insurance for homeowners, and risk reduction through portfolio diversification. Fans of the brainy academic will note with approval that Shiller practices what he preaches: he has begun trying to implement some of his ideas in the real world through two private consulting firms he has founded, Macro Securities Research and Macro Financial. The hope is if Shiller's as correct with this second book as he was with his first, readers will all learn something from these new companies. --Peter Han ... Read more

Reviews (62)

5-0 out of 5 stars Antidote to Stocks for the Long Run
Shiller explains why the incredible 225% increase in the Dow Jones Industrial Average from the beginning of 1994 through the end of 1999 was unsustainable: "as a rule and on average, years with low price-earnings ratios have been followed by high returns, and years with high price-earnings ratios have been followed by low or negative returns." Writing in 2000 when the price-earnings ratio on the S&P500 was nearly 45, compared to a long-run average of about 20, Shiller was preparing us for a bursting of the stock-price bubble. His message was sobering and prescient then as well as good education now. Caution: the reader will have to whack through thickets of details in Chapter 1 such as "The average real return in the stock market (including dividends) was -2.6% a year for the five years following January 1966, -1.8% a year for the next ten years, -0.5% a year for the next fifteen years, and 1.9% a year for the next twenty years."
In Part 3: Psychological Factors, Shiller outlines principles of behavioral finance. For example, past prices and stories help form people's views of the stock market. He reviews classic experiments in psychology, which documented the significance of peer pressure and trust in experts. Shiller's interpretation is that people take uncritically what experts on the stock market offer, presumably that stock prices will continue to rise, which encourages them to be overconfident.
The author puts forth a good explanation of efficient markets theory but applies much criticism. He proclaims: "I see no reason to doubt the thesis that smarter people will, in the long run, tend to do better at investing." Reading and understanding Irrational Exuberance will help put the individual investor in the company of those "smarter people."

3-0 out of 5 stars I'm puzzled by the y-axis choices in Figure 1.1 (page 6).
I work in statistical data analysis, and I opened this book with high expectations.But then on page 6 I encountered Figure 1.1, titled "Stock Prices and Earnings, 1871-2000", which has a visual design that troubles me.Both lines on the graph are plotted with the same x axis (the years from 1860 to 2020), and I have no problem with that.The Stock Price line is plotted against a y axis that is labeled along the left-hand edge of the graph, and the range chosen for this axis (0 to 1600) seems quite appropriate for the data plotted, which range from about 70 to about 1450.The Stock Earnings line is plotted against its own y axis that is labeled along the right-hand edge of the graph, and I have no problem with the existence of the second y axis.But what troubles me is that the range of this second y axis has been chosen so that the entire range of the data plotted in the earnings line (about 5 to about 40) has been squished into the very bottom of the graph, using a vertical distance that corresponds roughly to the range from 2 to 190 on the y axis for Stock Price.This apparently arbitrary visual juxtaposition of two unrelated y-axis scales leaves me unable to trust any visual trend comparisons I might be tempted to make between the two lines.Can someone explain to me why one of these three alternatives that make more sense to me wasn't chosen?(1) Plot both the Stock Price and the Stock Earnings on the same y-axis scale (from 0 to 1600), or (2) plot the Stock Price on its own y axis as shown but plot the Earnings Price on a y axis that runs from 0 at the bottom of the graph's right-hand edge to about 45 on the graph's right-hand edge, or (3) normalize both graphs to percentages of their values for some year (1871, perhaps).Thanks.Any comments from Edward Tufte ("The Visual Display of Quantitative Information") would be most welcome indeed.

3-0 out of 5 stars decent, but somewhat disappointing
For those haven't read other behavioral econ articles / books, this is probably worthwhile.However, though the first two articles are well written and informative, the remainder of the book is mostly ponderous unsupported assertions and innuendo.It's nothing new to those who've read a bit about this stuff before.

Regarding the "updated for the real estate bubble" claims:The real estate information is not very well integrated - it looks like it was opportunistically inserted.Ironically, it looks like Shiller and his publishers are trying to "time the market" - rushing a book to market hoping to "catch the top" of another asset class cycle and thus get two data points showing him to be a guru of bubbles.(In addition, his mention of Prop 13 in California is superficial and not informative.)

It also appears at many places that writing has not been updated at all since the first edition.It can make for some confusing reading at times.

Maybe he doesn't want to give away lots of data he's accumulated, but it would be helpful to evaluate his assertions.Without it most of the book does not rise above well informed discussion over a few beers.

5-0 out of 5 stars indepth analysis on market behavior
In a welcome second edition of the book, Shiller sets up his main theses using the real estate "bubble" (or if you prefer, "boom") example.The first part of the book focuses on a historical analysis of the "bubble" scenarios and uses the recent real estate phenomenon to explain the context of his arguments. He systematically argues against all the reasons cited for the real estate boom (population, construction costs, etc.) In the second part, he focuses on causes for these speculative behaviors of investors and their changing perceptions on risk. His classification of factors into precipitating and amplifying groups is an interesting approach.He then proceeds to explain cultural, political and psychological factors to reason why he thinks investors behave in a "speculative" mode. His attack on the cable TV news media and their "noisy" coverage of business news is an amusing and thought-provoking read.

Any serious investor for the long term (and short term) will find the insights on market behavior very useful in analysing his/her own behavior. The efficient market theory, "greater fool" theory, etc. will also need a more critical look after reading Shiller's comments.

This thought provoking book is an excellent read along with Jeremy Siegel's (one of the authors friends/advisors) book which takes a much more positive perspective on market trends and more importantly, market behavior.

While the strength of the arguments will keep the reader interested, the book is no easy week-end read. It needs to be read in a slow pace to absorb the gravity of the arguments. But that shouldnt deter a serious investor. A must have.

1-0 out of 5 stars Market psychology with a political ending
This is a chronicle of inverstor perceptions and expectations of themarket both in the late '90s and in other periods, particularly the roaring '20s.Pretty boring stuff.More psychology than finance.

The reason I gave this book one star is that in the final part of the book Shiller makes an political statement that is unrelated to the book's thesis.He campaigns against investing even part of Social Security funds in the stock market.He urges us to reaffirm our group responsibility to the elderly instead.It sounds like something the AARP would have said.

In other parts of the book he talks about what demographic or generational trends may mean for the market or the public perception of the market.When he turns to social security he doesn't mention demographics, however.Of course, demographic trends portend bankruptcy for Social Security as it is currently structured.It's intellectually dishonest to talk about demographics and generational differences in other contexts but omit those factors when it comes to social security.

If he had left out this political lobbying he would have a boring but well researched book.He pulled a bait and switch at the end that detracts from the rest of the book. ... Read more

2. Technical Analysis : Power Tools for Active Investors
by Gerald Appel
list price: $44.95
our price: $44.95
(price subject to change: see help)
Asin: 0131479024
Catlog: Book (2005-03-21)
Publisher: Financial Times Prentice Hall
Sales Rank: 14077
Average Customer Review: 5.0 out of 5 stars
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Download Description

"In this book, one of the world's most respected technical analysts presents a complete course in forecasting future market behavior through cyclical, trend, momentum, and volume signals. Unlike most technical analysis books, Gerald Appel's Technical Analysis offers step-by-step instructions virtually any investor can use to achieve breakthrough market success.

Appel illuminates a wide range of strategies and timing models, demystifying even advanced technical analysis for the first time. He presents technical analysis solutions for short-, intermediate-, and long-term investors, and even for mutual fund investors. Many of the strategies and models he presents have never before been published. Several are based on MACD, a tool that revolutionized technical analysis¿and one that he created.

This book distills over thirty years of trading experience into a practical guide you can start profiting from right now.

Learn technical analysis from one of the world's top experts.

Hands-on guidance from Gerald Appel, publisher of Systems and Forecasts

Coping with today's unprecedented market volatility

Indispensable techniques for profiting in uncertain markets

Winning techniques that take just 10 minutes a week

Better results than ""buy and hold""¿with far less risk

Riding the tides of market wave movement

How to recognize crucial political, seasonal, and time-based cycles

MACD: The ultimate market timing indicator invented by the author himself

Includes new, advanced breakthrough techniques that revolutionize technical analysis

How you can profit from technical analysis... step-by-step!

  • By Gerald Appel, inventor of the MACD technique used by virtually every serious technical analyst
  • How to uncover the hidden clues that reveal when markets are about to shift
  • For short-term, medium-term, and long-term investors¿including those new to technical analysis
" ... Read more

Reviews (2)

5-0 out of 5 stars Best Technical Book Ever -
Since reading George A book, I was able to fine tune my system/charts.
I trade equities, and Futures.

I use stochastics and Mcds + OBV.
I was able to fine tune the settings from the information on this book.
I added Envelops (Moving averages 21 days) - a lot better than Bollinger Bands.
This is a must book to completely research if you are serious about trading.

Thanks - George

Anthony Ferrari

5-0 out of 5 stars It's the author
If Gerald Appel wrote it, I will read it.It is just that simple.Greg Morris ... Read more

3. Deal Terms - The Finer Points of Venture Capital Deal Structures, Valuations, Term Sheets, Stock Options and Getting Deals Done
by Alex Wilmerding, Aspatore Books Staff,
list price: $49.95
our price: $39.96
(price subject to change: see help)
Asin: 1587622084
Catlog: Book (2003-01-01)
Publisher: Aspatore Books
Sales Rank: 10134
Average Customer Review: 4.5 out of 5 stars
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Book Description

Deal Terms is the first ever in-depth look at valuations, preferred stock, stock options and other variables that affect deal structure, written by Alex Wilmerding (a venture capitalist at Boston Capital Ventures and best selling author of Term Sheets & Valuations). Written from a venture capital perspective, however applicable for all types of financings, Deal Terms includes actual term sheets, valuation methodology and analysis, assessment of stock option programs and their impact on valuations and capital structures and other real world documents used by leading venture capitalists and lawyers analyzed from multiple perspectives. A must have book for any executive, entrepreneur, or financial professional, this timeless classic is an unprecedented resource that will help you avoid costly mistakes, understand various structures and terms, and understand wording and language from other deal sheets to help you get deals done.

According to Graham Anderson, General Partner at Euclid SR Partners, "Deal Terms provides critical, in-depth, first-hand perspective on the crucial terms and factors which influence financing decisions."Clifford Schorer, Entrepreneur in Residence, Columbia Business School remarks, "Deal Terms is an indispensable reference for entrepreneurs and finance professionals." And Andrew McKee, General Partner at Webster Capital notes, "Deal Terms is a really important resource." ... Read more

Reviews (6)

5-0 out of 5 stars Helpful, practical, and brilliant!
I recently finished your book "Deal Terms" and found it extremely
helpful as we are looking into our first round of financing.

This book showed me numerous issues that I would have definitely overlooked or simply not thought of.
Thanks for writing Deal Terms. Definitely an invaluable
reference for anyone in business!

5-0 out of 5 stars Direct to the Deal Terms
This book has a few sample drafts of term sheets and other legal documents. That is not the primary focus of this book. You can hire that kind of talent (legal drafting) on a per hour basis. This book helps the owners make the BUSINESS decisions necessary to avoid hamstring their new venture during this difficult passage. Included is information about what to pay your independent directors, advisory board members and senior management. Also included is what percentage of the company the founders should expect to keep, how to avoid excessive dilution during an unfortunate down round and how to present your opportunity to potential investors. All of these BUSINESS decisions are beyond the discretion of attorneys in this area, they typically instruct the entrepreneur to reflect upon the topic and then the attorney will draft it to suit.

Wilmerding interviews individuals that are representative of players an entrepreneur will encounter in getting his business funded. These real world examples of how business (strategy) items are handled or viewed by third parties are the best part of his book.

5-0 out of 5 stars Very Useful Reference Guide
As a corporate attorney specializing in the area of venture capital and private equity I just completed reading "Deal Terms." I found the book to be insightful and a good resource, particularly in areas that are outside of my traditional bailiwick as a lawyer. A recommend this book for those new to the venture capital area as well as experienced investors, entrepreneurs and professionals.

5-0 out of 5 stars Very Insightful...Read Before Your Next Deal
Mr. Wilmerding's book is a great reference for every venture capitalist, entrepreneur, and investment banker. I was very impressed with the analysis of actual deal sheets, and the recommendations on specific points within a deal.

Also of particular value is the focus on the preferred and convertible stocks. The in-depth analysis of both the simple and complex types of offerrings brings to light a lot on the topic, and what to watch out for with new laws and regulations regarding these documents.

This book is a must read for anyone doing financial deals of any type. Although I have been doing deals for over 20 years, there were a couple of points in particular that I took away from this book that I now use in all the deals I do. We also had one of our portfolio entrepreneurs read it, who took away a lot and now uses this book as their "standard" for the types of deals they do.

Want to know what venture capitalists really think about deals and how they structure them? It's in this book.

2-0 out of 5 stars Passable guide, but certainly not a reference book
A very brief and concise view of venture capital structures, but also somewhat basic in content. Examples could use more details (e.g., the sample weighted average anti-dilution calculations).

Disappointed that the author does not address more complicated security structures other than common and straight convertible preferred. Also, I was surprised given the recent publication date that there was not a comparison on how deal terms have changed from the dot-com boom and bust.

Certainly not a must have book for my bookshelf.

Sahlman's Entrepreneurial Venture is a much better "reference" book and cheaper too. ... Read more

4. Trend Following: How Great Traders Make Millions in Up or Down Markets
by Michael W. Covel
list price: $29.95
our price: $20.37
(price subject to change: see help)
Asin: 0131446037
Catlog: Book (2004-04-23)
Publisher: Financial Times Prentice Hall
Sales Rank: 1284
Average Customer Review: 4.42 out of 5 stars
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Book Description

For 30 years, one trading strategy has consistently delivered extraordinary profits in bull and bear markets alike: Trend Following. This is first book to reveal the little-known strategy used by the world's most consistently successful traders! In this book, you'll meet them...and you'll discover how to use Trend Following in your own portfolio. Trend Following is the only long-term trading strategy proven to profit consistently in bull and bear markets alike. Now, Michael Covel demystifies this little-known strategy, using hard performance data to prove its extraordinary value. Covel introduces you to great traders who've built enormous fortunes with Trend Following.

How did trader, John W. Henry, start out as a farmer and end up a billionaire and owner of, first the Florida Marlins and now, the Boston Red Sox? How do traders like Bill Dunn, Ed Seykota and Keith Campbell continually pull profits in the hundreds of millions from both bull and bear markets? The answer is that they are trend followers. Trend following is the only strategy to consistently make money in the markets. Leading expert Michael Covel reveals the underground network of these little-known traders and hedge fund managers who have practiced trend following for years. He pulls back the veil on their strategies by introducing the basic concepts/techniques of trend following such as why the market price contains all the information a trader needs. Covel rigorously reviews and analyzes years of detailed performance data to prove without question that trend following works.

He breaks down trend following strategies including how to make volatility work; how to control risk; and how to make successful trading decisions "from the gut." Covel shows why trend following is ideal for individual traders who self-manage their portfolios or for the individual investor searching for a new type of investment advisor. Along the way he debunks an immense amount of mis-information/failed advice from pros that ought to know better. This timely book capitalizes on today's massive move back into the markets and investors' renewed determination to find strategies that really work. The proof is in the results - hard performance data over decades from professional money managers. All the information you need is in one number - why a stock's price tells you all you need to know to trade.

Michael W. Covel is President of Trend Following. A researcher of the most successful Trend Following investment managers, he has been consulting on Trend Following to individual traders, hedge funds and banks for nearly ten years. Teaching and sharing unique insights about Trend Following trading and alternative investments has earned Covel respect as a rational and logical voice in uncertain times. He is a frequent guest on national radio talk shows advising listeners on financial decision-making, trading and Trend Following. ... Read more

Reviews (48)

5-0 out of 5 stars Great read for all types of traders
As a student of the market for decades I was blown away by this book. It is one of the top five investment books of all time. The author describes what trend following is and who the players are. It simplifies the issue of how to profit in the market. How can anyone argue with the cold hard performance numbers.

It does not give you the save all formula for trading. It does not provide the secret forumulas on how to make money. They don't exist. It does provide valuable information from existing trend followers who have been using the method for years - decades.

Its easy to read and quick to comprehend. Should be on every traders bookcase.

Well worth the money.

5-0 out of 5 stars Acceptance with Traders
I found the following endorsements helpful:

"Michael Covel's Trend Following is a breakthrough book that captures the essence of what really makes markets tick. Diligently researched and comprehensive in scope, it will replace Market Wizards as the must-read bible for a new generation of traders."
Jonathan Hoenig
Portfolio Manager, Capitalistpig Hedge Fund LLC
Fox News Contributor

"Michael Covel's Trend Following: Essential."
Ed Seykota
Trend Follower for 35 years and Original Market Wizard
The Trading Tribe

"Trend Following by Michael Covel? I'm long this book."
Bob Spear
Developer of Trading Recipes Software

"Michael Covel has written the definitive book on trend following. With careful research and clear insight he has captured the essence of the most successful of all trading strategies. Michael knows his subject matter and he writes about it with passion, conviction and enthusiasm. This enjoyable and well written book is destined to become a classic."
Charles LeBeau
Technical Traders Guide to Computer Analysis of the Futures Markets

"Trend Following is an engrossing and educational journey through the principles, pitfalls, players and psychology of aggressive technical trading of the investment markets. Rich in its wisdom and historical study."
Gerald Appel
President, Signalert Corporation

Nothing fancy. No crazy promises. Just the facts. If you are a gambler, you won't like it.

5-0 out of 5 stars Trend Following Controversy
This book sure has had generated some controversy! Tried to read it with an open mind. However, I was influenced by the large number of market pros and traders that endorsed it at the author's web site for the book. My conclusion? If you want someone to promise you the world with loads of instant riches, Covel is not your guy. But if you want a down to earth, incredibly well researched work, that explains Trend Following from top to bottom -- buy this book. A great quote from Ayn Rand mentioned in the book sums up the mindset you need:

"What objectivity and the study of philosophy requires is not an 'open mind,' but an active mind-a mind able and eagerly willing to examine ideas, but to examine them critically."

5-0 out of 5 stars Gotta Read it
I've always been intrigued by what makes top traders tick like the ones in Market Wizards. Because like most people what I do is just keep on investing in the same mutual funds I've invested in for years. This book made me think that there actually is an alternative to buy and hold.

5-0 out of 5 stars Big Events causes disasters and profits
Good overview book. The information presented is substantial and meaty. Trading biographies, reviews of major events in the markets and trading psychology are all covered.

The author's use of baseball is particularly impressive. Linking a hobby to finance took some skill. But trading is a lot like baseball. Aim for the fences and swing hard. Similar to trend following. Look for the biggest and best opportunities to profit - trends. ... Read more

5. Unexpected Returns: Understanding Secular Stock Market Cycles
by Ed Easterling
list price: $39.95
our price: $26.37
(price subject to change: see help)
Asin: 1879384620
Catlog: Book (2005-03)
Publisher: Cypress House
Sales Rank: 2412
Average Customer Review: 5.0 out of 5 stars
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Book Description

This investment book uses extensive full-color graphics to explain the fundamentals of the markets-an essential resource before reading how-to books or engaging investment advice.It is a unique combination of investment art and investment science that enables the reader to differentiate between irrational hope and a rational view of current market conditions. ... Read more

Reviews (8)

4-0 out of 5 stars Only Half the Story
The book does provide useful insights about the markets, their past performance, and likely prospects for the future.It explains many concepts in relatively simple terms that a non-professional can readily understand.I was expecting the book to provide some guidance on how to use the concepts provided in the book; however, it offered nothing more than an investment strategy and did not describe the techniques that are available to and used by hedge funds and others.

5-0 out of 5 stars Best Book on the Markets
Unexpected Returns is the best book on investing I have ever read.It's a must for all market junkies, for sure.It's a must for those professionals who work with clents.It's a big plus for investors/traders with intermediate to long term horizons (weeks to months, to 5, 10, 20 years).One of the key practical ideas is that investors need to act differently in a secular bear market than they do in a secular bull market.It's a big picture book with practical applications.Trust me, you will love it!If you want some more information, see Easterling's website at: You will get a good idea of what Easterling is all about.I have read the book three times.Then I highlighted the important parts.Then I underlined the most important parts.I am still enjoying it and learning.The price is more than fair; you won't be satisfied with a library copy.

5-0 out of 5 stars P/E Expansion
Ed Easterling has penned one of the most insightful "big picture" books about the stock market ever written, in the same esteemed category as "Triumph of the Optimists" and Jeremy Siegel's "Stocks for the Long Run." Easterling uses a wealth of data to show that the critical component of long-term excess returns is not earnings growth, dividend yield, or luck, but expansion of the price/earnings ratio. Typically, P/E expansion happens in a slowly falling interest rate environment with mild inflation (2-3%) and stable economic conditions. Remind you of the 1990s?

By contrast, P/E contraction happens during times of econonomic instability, unexpected deflationary or inflationary pressures, or rising interest rates. Remind you of today?

If you invest most of your money at a time when P/E ratios are well above the long-term historical average (as they are now), the best you can hope for is an average long-term return (7%-10%), assuming P/E ratios do not decline over your lifetime. The odds are, however, that the market P/E will revert to its long-term mean over your investing lifetime because interest rates are likely to move higher and inflation is not likely to remain benign forever. While this point seems intuitive, few market participants acknowledge the simple interrelation between interest rates, inflation, uncertainty, P/E ratios, and long-term stock market returns -- a mistake that has huge ramifications, and has a high probability of causing disappointment with the stock market in coming years.

The book isn't just a bearish tome, however -- Easterling presents realistic strategies for overcoming the problem of declining P/E ratios. He lays out the problems using data to back up his case, then presents solutions. Investors would do well to heed his advice.

5-0 out of 5 stars Understanding Market Cycles and What to Do About Them
The stock market's phenomenal rise from 1982-1999 and equally impressive fall beginning in 2000 naturally led many to question the buy-and-hold, "stocks for the long run" conventional investing wisdom of the 1990's. Among the questions: do secular bull and bear markets really exist, and how long do they last? Can we know what causes them? Are they predictable? Can we know which market phase we are experiencing now? If so, what practical benefit does that provide us in forming an investment strategy and making investment decisions?

These are all timely and important questions, and a new book, Unexpected Returns by Ed Easterling, is the most elegantly structured treatment of the subject that I've seen to date, presented with clear historical data to back up the arguments. The surprising thing is how much the average investor experience depends upon stock prices relative to earnings or dividends, and whether these multiples expand or contract duringa given investment period. There is a wonderful chart on page 80 of Unexpected Returns that shows just how much investors are dependent upon changes in P/E ratios, not earnings growth, over time for their returns. Easterling shows clearly that the best environment for P/E ratios is when inflation is low and stable and approaches price stability. The further conditions stray from this low-inflation, price stability environment, the greater the downward pressure on P/E ratios. Historically, the highest levels of inflation (such as those experienced in the 1970's) and the most extreme examples of deflation (such as that in the early part of the 20th century in the U.S.) correspond with historically low P/E ratios.

One of the strongest points emphasized by the book is that interest rates and inflation have never been stable for long, and the recent condition of low inflation price stability is a historical anomaly. As long as the current benevolent inflation / interest rate environment lasts, stocks can support P/E ratios in the low 20's; the sooner it changes, and the more drastically, the farther P/E ratios will have to fall. The evidence, as Easterling lays it out, makes it far more likely that the stock market's nice performances in 2003 and 2004 represent nothing more than a typical bear market rally than the beginning of a new bull market. Stock prices and interest rates similar to those prevailing today have historically marked the ends of bull markets, not their beginnings. The recognition of the conditions of a secular bear market requires a different investment strategy than does a bull market - as Easterling would say, row, don't sail.

Unexpected Returns is compact, highly readable, and offers compelling historical evidence for the inevitability of secular bull and bear markets, what drives them, and the clear signals that can be used by enlightened investors to determine the prevailing market cycle in order to improve results in any market environment.
(The review above is a shorter version of one originally published in Value Investor Insight ( and appears here in this format with permission.)

5-0 out of 5 stars Must Read for Investors!
Ed Easterling has written a truly special book.He frames the historical market trends, current situation, and likely future in a straightforward way that draws insightful conclusions for investors. ... Read more

6. Point and Figure Charting: The Essential Application for Forecasting and Tracking Market Prices, 2nd Edition
by Thomas J.Dorsey, Thomas J. Dorsey, Marketplace Books
list price: $59.95
our price: $50.96
(price subject to change: see help)
Asin: 0471412929
Catlog: Book (2001-06-12)
Publisher: Wiley
Sales Rank: 88227
Average Customer Review: 4.19 out of 5 stars
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Book Description

The classic source for the technical analysis discipline now brings readers up to date in techniques and technology
Now, in this second edition of the classic text, expert Thomas Dorsey shows, step-by-step, how to create, maintain, and interpret your own point and figure charts. He explains how you can use your findings to track and forecast market prices and develop an overall investment strategy. Perhaps most importantly, he helps you develop confidence in the market and take decisive action at the appropriate time, rather than reacting after the fact. Dorsey also highlights new developments in the field and incorporates the use of recently developed software to track any market using point and figure methods. Written for both new and experienced P & F chartists, this updated edition of a technical analysis classic brings point and figure charting into the Internet age.
Thomas J. Dorsey (Richmond, VA) is President of Dorsey, Wright & Associates, a registered investment advisory firm that uses point and figure charting as its main source of technical analysis.
... Read more

Reviews (27)

5-0 out of 5 stars A vital addition to your library.
Some people find a good thing early on and are smart enough to stick with it. I am not one of those people, but Tom Dorsey is. I've read about every TA book ever written, I've studied everything from stochastic to voodoo and back, and if someone asked me to recommend one single book for learning and successfully applying Technical Analysis in order to make money, it would be this book. The methods described are powerful yet simple, (which usually is the best), concise, (no filler), and include a strategy for any plan to make money in the market and avoid giving it all back.

From the overall concepts of Point and Figure Charting to the specific rules for managing your trades, your portfolio, and your money, you'll be happy you took the time learn what Tom Dorsey has shared about those little Xs and Os.

3-0 out of 5 stars Too Hard to Read, Concepts Available Elsewhere
Mr. Dorsey is a talented financial analyst and amateur weightlifter when he was younger BUT, he is not a good writer (this has been confirmed in my personal correspondence with Mr. Dorsey) and this book cries out for thorough editing. One can learn Point and Figure charting for free at the dorseywright dot com web site (just look for the point n figure university link at the bottom of the home page). Dorsey knows his stuff but the more easily bored one is, the more one will find this book aimless and boring. Point and Figure is superior to bar and candlestick charts because it records meaningful market movement while ignoring the small stuff. Another Point and Figure book, published in the 1930s by de Viller (?), is also very hard to read and not worthy of buying. Let's hope Mr Dorsey, a great guy and always terrific on CNBC, will get this book re-edited and whittled down to about 175 pages. Learn it for free at his website and order "Chart Reading Made Easy" by John Murphy to quickly and economically learn technical analysis.

1-0 out of 5 stars Dow's Theory Rightly Attributed to Charles Dow
"indeed, Dow Theory, while credited to Charles Dow, was actually first put together by S.A. Nelson in the book The ABCs of Stock Speculation."

This reviewer's comment above is a bit misleading. The Dow Theory, as explicated in chapter's IV thru XX of Nelson's book, are actually abridged editorials written by Charles Dow (that orignally appeared between Dec 14, 1900 and July 31, 1902). Nelson in his book accurately attributes Dow Theory to Charles Dow, who was editor of the Wall St. Journal at the time.

Nelson's contribution to Dow Theory was the act of compiling Dow's editorials; William Hamilton (Stock Market Barometer, 1922) and Robert Rhea (The Dow Theory, 1932) were so impressed by Dow's ideas about how markets work that they were keenly interested in documenting his ideas in print, as well as extending those ideas.

5-0 out of 5 stars Provides a Solid Market Snapshot
One of the toughest jobs every trader faces is accurately identifying solid support and resistance. This book clearly solves the problem of identifying reliable buy and sell signals that represent the big picture of longer term trend rather than short term noise.

5-0 out of 5 stars one of the best books available on top down investing
This is first and foremost a specific methodology for a top-down approach. This is a style of investing where you look first at the market, then the sector, and finally the stock itself. This answers the question of when to buy, whereas fundamental analysis answers the question of what to buy.

It's true that much of this information is available elsewhere, a good deal of it on the dorseywright web page, but not all of it. This book is a great book for putting the pieces together in a sensible way.

This is a book for longer term investors, not day traders or swing traders who like to be in and out of a stock in a few days or a week.

This book goes very well with Pring's how to select stocks using technical analysis; this method is easier to use, and more sensible in my opinion, but elements of both fit very well together.

Note: This book has nothing to do with dow theory, which is concerned with identifying the primary trend of the market as represented by the DJIA. In this theory, the DJTA is used for confirmation. This has nothing to do with point & figure charting; indeed, Dow Theory, while credited to Charles Dow, was actually first put together by S.A. Nelson in the book The ABCs of Stock Speculation. Robert Rhea and William Hamilton further refined the theory. ... Read more

7. Liar's Poker: Rising Through the Wreckage on Wall Street
by Michael Lewis
list price: $14.00
our price: $11.20
(price subject to change: see help)
Asin: 0140143459
Catlog: Book (1990-09-01)
Publisher: Penguin Books
Sales Rank: 2179
Average Customer Review: 4.45 out of 5 stars
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Reviews (148)

5-0 out of 5 stars A must-read, if you are thinking of working on Wall St
I worked for CSFB for three years, and am still in investment banking for a smaller firm. So I have seen a part of the world that is described here. I'm not saying that this is an exact description of what I saw, because Lewis picks the most exotic creatures that he met, but the atmosphere is perfectly conveyed. This book will tell you all the stuff that they don't teach you in an interview or recruitment visit - the pecking order, the politics, and how to get paid.

The other reason to read this is that Lewis is a brilliant writer, with a real talent for describing people and their situations. Lots of other people have written boring books with the same raw material. For a non-specialist like my mother, the technicalities were hard work, but you don't need a lot of special knowledge to like this book. My mother certainly did.

Probably the best way to look at this book is like a travel book - you're not visiting a country, you're visiting a world. Great travel books are not word-perfect descriptions of a place, they are representations of what the author felt like when he was there, and they give the reader a feeling of what it was like to be there. If you read this book, you will understand what it feels like to work inside a big bank, and you'll enjoy the ride, even if you have no interest in actually working there.

3-0 out of 5 stars Obvious Cry Baby
I want you to realize that Michael Lewis is only one perspective albeit a very biased and skewed one at that. If you speak to any one who worked at Salomon they will bluntly tell you that the book is not completely factual. Michael Lewis has an agenda, and it is very obvious that he has it in for the Salomon and Wall Street traders. And, he is willing to bend the truth and exagerate things to make the people look like monsters. Using the endearing term of Human Pirhana speaks to this point. I loved the book, because it gives you somewhat of a perspective on the life of traders, but I don't think you truly know what it is you're up against until you go and do actual trading. I wouldn't believe everything you read in Liar's Poker, and I would weigh each word carefully, because Meriweather isn't the only playing Liar's Poker here. Enjoy, and don't let the book discourage you from hedge funds and investment banking, especially if you really love finance.

4-0 out of 5 stars An insider's view of Solly
'Liar's Poker' is worth a read if you want an insider's account of life on Wall Street. The book doesn't pretend to glorify the easy money that Lewis and his ilk made during the bond schlepping go-go days of the 1980s. Rather, Lewis is disillusioned by the greedy culture and hypocritical short-sightedness at Salomon Brothers, but not enough that he doesn't enjoy the ride for a few oh-so-profitable years. Like his other books, 'Liar's Poker' is fun to read. His anecdotes about the training program and the trading floor, albeit surely embellished, read like a day at the amusement park. The key shortcoming is an oozy 20-something self-righteousness that pervades many of the book's chapters, and reaches a crescendo in the final pages. But hey, arrogance begets credibility. And when it comes to describing Wall Street in the 80s, Lewis is as credible a spokesman as anyone.

5-0 out of 5 stars Excelent insight into the world of wallstreet
Michael Lewis is obviously an excellent writer. The words simply flow from him. He speaks from experience so his perspective is insightful, and entertaining.

I have always been mesmerized by wallstreet, as well as silicon valley, simply because we it allows us, if even for just a few hours, to imagine the possibility of attaining great wealth legitimately thru our talent and hard work.

He reminds me of Kurt Vonnegut. But Kurt speaks of the old wrld, the one our fathers lived in. Lewis in more today. Somewhat ike Po Bronson

4-0 out of 5 stars Good read for a finance novice too!
I picked up this book as it is highly popular among investment bankers. I am not an investment banker and do not intend to be one but I was keen to find out what makes Wall Street special. The book not only satisfied my curiosity but also was pleasantly amusing.

The author traces the glorious and gloomy times of Salomon Brothers, a big financial enterprise in which he worked long enough to be able to tell this tale and become a rich man. He explains some financial innovations of Salomon brother's in lay man's terms, which makes this book very readable for all.

The author's self-deprecating humor and his vivid analysis of the people he came across in his organization make the account entertaining.

Whether or not the author's opinions on technical matters in this book are meritorious-I am not qualified to say. If you are a finance novice and curious to find out about life in that universe, you will find this book worthwhile. ... Read more

8. How I Made 2,000,000 in the Stock Market
by Nicolas Darvas
list price: $12.95
our price: $9.71
(price subject to change: see help)
Asin: 0818403969
Catlog: Book (1986-04-01)
Publisher: Citadel Trade
Sales Rank: 2482
Average Customer Review: 4.41 out of 5 stars
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Reviews (61)

5-0 out of 5 stars Books to read again and again. Not complete agreement w/IBD
I think this is an investing classic, for a few reasons:

1. It's very readable.
The author describes his investing style as a narrative. It takes you through his investing evolution step-by-step, detailing his actual experiences. This made it very easy to follow, and also more real.

2. It emphasizes both technical and fundamental criteria.
This is critical to good investing. Both areas tell a story. This is the best book I've seen that details an investors journey through to discover that both matter, and integrate the two pictures.

3. It makes for a better system, in some ways, than Investor's Business Daily.
I noticed other reviews that noted the similarity between IBD and Darvas. While they are similar styles, there are some key differences. First, Darvas looks for companies that have a good high-growth STORY, but does not necessarily require the company to have high-growth earnings. He doesn't look at ROI, earnings growth rate, etc. (at least not in this book)

The potential advantage of this approach over IBD is that sometimes stock prices reflect earnings potential BEFORE actual earnings show up. Alternatively, sometimes stock prices reflect perceived earnings declines BEFORE the actual decline in earnings.

4. His system makes sense from a technical standpoint, but is actually harder to do than you might think.
I like his system because it's technically sound. For example, it emphasizes taking small losses and being patient for large gains (among many other things).

Don't be fooled, however . . . it's trickier to follow that you think. Not because his system doesn't work, but because it requires a lot more discipline that you might imagine.

In his main year of gains, he records investing in only a few stocks. Also, he waits for a bull market. How many of us are really patient enough to do these two things. In reality, not many. It's just very difficult in practice.

Also, he keeps an investing journal, something which I still struggle to do, but which is essential for growth. Most people can't do this on a daily basis.

In all, it's a great book for the average investor to read and reread. I highly recommend it.

5-0 out of 5 stars One of the Best Books Written on Stock Market Strategy
This is probably my favorite book on maneuvering in the stock market. If you read William O'neill's "How to make Money in Stocks", which is also excellent, you will find he uses and expands upon many of Darvas' principles. O'neill also lists it as one of his top ten must reads on the stock market. Darvas' rules for cutting losses have helped me to limit my losses from 2 to 5 percent on average. I have avoided some serious losses from time to time(some up to 75 percent) by using Darvas' principles and cutting my losses quickly and have avoided avery market downturn in the last two years. While everyone was in distress about the '98 bear market, I was comfortably on the sidelines with my funds in cash thanks to this wonderful book. If more stars were available to rate this book, I surely would have given them. By the way, they're out of print, but if you can get Darvas' other books, "Wall Street-The Other Las Vegas" and "You Can Still Make it the Market", these are other followups that are just as good as "How I Made $2,000,000" and will really drive the points of his methods home.

5-0 out of 5 stars SHORT AND SWEET

5-0 out of 5 stars How I Made 2,000,000 in the Stock Market
While I did not read or know about this book until after I tuned $10,775 into $42 million in the stock market in 23 months (see articles and audit at, I heard about the book from one of my first subscribers at who sent me the book around 2001. This book clearly defines a breakout strategy that is widely used and followed today by the best traders in the world, and still this breakout method is little understood by most readers as I can see by the critics here. It is this method and the method of "Canslim" by William O'Neil in his book "How to make Money in Stocks" that works so well when correctly applied by those willing to study long hours and apply this method. Applying this method and a little bit of PI in a strong Bull Market will yield fortunes beyond the reader's wildest dreams. This is a must read for any one with a yearning to become vastly wealthy and those who have the determination to put forth the effort to study and learn.

5-0 out of 5 stars LEARN BY EXAMPLE - DARVAS DID IT!
I love this book! Forget theories! This guy did it--what better way is there to learn?

Being that I am a BIG fan of modeling (NLP) it makes sense for me to get so excited about such a book...but all excitement aside...I recommend this book to anyone who invests money in the market.

If you were to apply the principles outlined in this book and get great results I would not be surprised. I wish you much success!

Zev Saftlas, Author of Motivation That Works: How to Get Motivated and Stay Motivated ... Read more

9. Profitable Candlestick Trading: Pinpointing Market Opportunities to Maximize Profits
by StephenBigalow, Stephen W. Bigalow
list price: $80.00
our price: $50.40
(price subject to change: see help)
Asin: 047102466X
Catlog: Book (2001-12-21)
Publisher: Wiley
Sales Rank: 18333
Average Customer Review: 4.24 out of 5 stars
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Book Description

Profitable Candlestick Trading

Pinpointing Market Opportunities to Maximize Profit

Misunderstood by investors for years, Japanese Candlestick charting and analysis has been described as too complicated to learn and too labor-intensive. Now, Candlestick trading expert Stephen Bigalow dispels these notions and demystifies the process of this valuable and successful technical analysis tool in Profitable Candlestick Trading: Pinpointing Market Opportunities to Maximize Profit.

In accessible and easy-to-understand language, this book bridges the gap between past wisdom and contemporary practice to give any level of investor a complete understanding of this proven, profitable, and time-tested investing technique.

"A superb exposition of Japanese Candlesticks: the oldest method of technical analysis developed more than 400 years ago. The book offers a thorough review and evaluation of this increasingly popular method of market analysis. A great source of information both for an experienced trader and a novice in this field."
–Vincent Kaminski
Managing Director, Enron Corp. ... Read more

Reviews (17)

5-0 out of 5 stars Best Practical Candlestick Book
This book is the third Candlestick book that I have read cover to cover. The previous two were Steve Nison's two Candlestick books. While Nison's books were excellent and extremely easy to understand, this book concentrates on strategy for making money and gives more trading insights. I have been making money even in this bear market using the trading signals described in the book.

The system is simple...use stochastics to confirm candle signals to ensure that you always buy oversold stocks and sell short oversold stocks. If you are a disciplined trader and wait for confirmation of the signals you can be profitable more than 75% of the time and your losses from your losing trades will be minimal if you keep tight stops - A must in these market conditions.

There is a huge amount of overlap in Nison's and this book but I would still recommend all three as there is always some different points in each.

5-0 out of 5 stars Top Trading Book
I have read at least 150 trading books in the last 5 years, jumping from one idea to another, looking for a plan I can feel comfortable with for short-term trading. Stephen Bigalow's book is at the top of my list. Steve supplies excellent descriptions and examples of the major and minor candlestick signals as well as a psychological explanation of them. In addition, this book, unlike other candlestick books I have read, provides a complete trading method for short, intermediate, or long-term traders/investors including money management techniques. A method (unique in my experience)for dealing with the trader's emotions is also described. The book makes candlestick charting understandable for both novice and experienced individuals. I believe the book provides a very readable and useful guide to profiting from the market.

4-0 out of 5 stars Buy it for a lower price
If your commited to learning and using candlesticks in your trading this book is not as detailed as nisons book Japanese Candlestick Charting but is sufficient. The illustrations are good and the book is right to the point without alot of useless talk. Its a bit pricey as is nison`s book so i give it a 4.

1-0 out of 5 stars Copycat Material
Another candlestick book that gets almost all of its material from Steve Nison's candlestick books.

Mr. Bigalow has taken Mr.Nison's work and ideas (Mr. Nison was the first to reveal candlesticks to the West) without so much as acknowledging this. This book just adds another indicator to the candlesticks without much new insight.

Mr.Nison's books are considered THE bibles of candlesticks. My feeling is if you are going to by a book on candlesticks, why not go to the master?

5-0 out of 5 stars Better than others
Nisson wrote 3 books. all the same with different titles with a lot of useless talk. Anyway you would find many better candlesatick web pages if you want to save money like While these books and that web displays the main ones. There is actually hundreds of them and hundreds of web sites about them.
I bought this book to see trading strategy confirming Elliot waves with candle sticks pattern.. You could also use Key reversal. Open-Close reversal, Hook reversal, closing price reversals,pivotpoint and islands reversals only found at Tony Carbel book is out of print. Another sort term reversal/continuation pattern is gaps. Nisson thinks he invented candle sticks. I don't suggest ebook download with activation problem in Acrobat 6 web site. If it doesn't work, you don't get your money back. ... Read more

10. The Art of Short Selling (A Marketplace Book)
by Kathryn F.Staley, Marketplace Books
list price: $45.00
our price: $38.25
(price subject to change: see help)
Asin: 0471146323
Catlog: Book (1996-12-20)
Publisher: Wiley
Sales Rank: 62583
Average Customer Review: 3.78 out of 5 stars
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To "sell short" on Wall Street, an investor finds overpriced stocks and then deals them before actually buying them. Regularly falling in and out of favor, the discipline remains one of the financial market's highest-risks but most profitable practices. The Art of Short Selling by Kathryn Staley, an expert in the field, uses examples and instructions to show how it can be done successfully--while cautioning that it "is not for the faint of heart." ... Read more

Reviews (18)

5-0 out of 5 stars Excellent teaching manual for identifying companies to short
Staley presents a thorough examination of the process of selecting companies for shorting. While Joseph Walker's book, "Selling Short" gives us the nitty-gritty details of the shorting transaction, Staley gives us the reasons for going short in the first place. She covers in fair detail the nature of short sellers and why some are successful while others are not. The majority of the book is comprised of case studies, written in the folksy style one finds on Wall Street Week (TV show) or in books like "The Motley Fool". Unlike "The Motley Fool" this book presumes at least a basic understanding of accounting and knowledge of financial statements. My one criticism of the book is common to many others in this genre; that being nobody edits these books (or, if they do, it is by running the "Spell Check" function on the word processor). Sometimes the folksy banter and financial slang is so thick it gets confusing. Nonetheless, this book is a must read if you are considering becoming a short seller; if for no other reason that it may save you a great deal of heartache and financial loss by convincing you that shorting is not for you.

4-0 out of 5 stars More suitable as an introduction than technical training
This book offers an excellent introduction, explanation and overview of short selling as well as success stories. There is no doubt that short selling should be an integral part of any market participant's strategy. However, if you are looking for a reference explaining how to apply technical analysis to the identification of overvalued stocks, then this book falls short.

I cannot blame the author for heavily emphasizing the psychological aspect of short selling as too much enthusiasm, confidence and greed are mostly what drive up a stock's price to unreasonable valuations. Likewise, when the "castles in the air" disappear, the stock's price normally plummets and creates a very profitable opportunity for short sellers. It is critical to recognize when these stages are at their peaks and Ms. Staley does provide tell tale signs.

I think this book has something to offer all investors. Whether or not it is found to be helpful largely depends on the individuals investment strategy and what tools he relies upon.

5-0 out of 5 stars A Skeptics guide to Fundamental Analysis
I came across this book years ago in a bookstore, browsed through it, and put it away. Being caught up in the study of technical analysis at the time, I clearly wasn't ready at the time to find value (pun intended) in Staley's fundamental approach to the market. This time, however, I'm listening to her.

With a bit more experience, I can appreciate 3 of the many lessons _The Art of Short Selling_ teaches:

1) Fundamentals drive market action...eventually
2) It is often a costly mistake to short a stock simply because it apepars overvalued. A catalyst of some sort is needed to encourage massive selling.
3) Markets can ignore negative fundamentals for significantly extended periods of time--giving the astute trader ample time to sell at a profit, or even turn and sell short. Positive fundamentals are more rapidly incorporated into stock prices, but significant inefficiencies still exist on both sides of the market--long and short.

The author uses case histories of significant corporate failures from the 80's and early 90's in light of the publicly available info at that time, which clearly demonstrated the inivetable fall of Wall Street's institutional favorites.

Numerous fundamental techniques are discussed, such as tracking changes in inventory and receivables, as well as tricks companies play to make revenues and earnings appear better than they are.

Also interesting--a high short interest ratio in a stock is often a significant sign of potential trouble in a company. Do not let those analysts lead you to believe a high short interest ratio is always bullish. Check the fundamentals and make your own call.

Qualitative factors are also discussed, with specific examples on how a close reading of public financial data on one company would have lead you to a profitable short sale of another. This occurs frequently in the finance and insurance industries.

This book is especially important, because every book I've seen teaches which stocks to BUY on a fundamental basis. No book ever mentions what fundamental factors suggest you SELL. Even if you never sell short, this is profitable info.

Being a student of technical analysis, what struck me is the insight those skeptical shorts had about the companies mentioned. Clearly, they knew the eventual outcome in each specific instance.

Yet, despite being right, most of these guys lost millions by going strictly by fundamentals. Those who survived incorporated additional (ie. technical) factors, such as relative strength or momentum. As Keynes stated, "The market can remain irrational much longer than you can remain solvent."

It is clear to me that using both fundamental and technical analysis is the most efficient path to market profits.

2-0 out of 5 stars disappointing,it is not helpful for short selling at all.
This book is'nt introductuction and rationale to the technical approach.

5-0 out of 5 stars Great book for improving both long and short investing
The author presents a number of case studies and through these examples highlights certain quantative (accounting) and qualitative things to identify when evaluating an investment. Although she focuses on the short side, the practical application of accounting and business theory makes for a very effective learning tool for general financial statement analysis which can be applied by investors for their long positions as well. This is a great book for someone who is familiar with some basic finance and accounting and has a lot of useful information even for more experienced investors (it at least reinforces what some "advanced" investors think they know but unconsciously overlook). It is a good read, and not too dry or in-depth, or too superficial in its analysis. ... Read more

11. How to Make Money Selling Stocks Short
by William J.O'Neil, Gil Morales
list price: $19.95
our price: $13.57
(price subject to change: see help)
Asin: 0471710490
Catlog: Book (2004-12-03)
Publisher: Wiley
Sales Rank: 8186
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Book Description

There are two sides to everything, except the stock market. In the stock market there is only one side—the right side. In certain market conditions, selling short can put you on the right side, but it takes real knowledge and market know-how as well as a lot of courage to assume a short position.

The mechanics of short selling are relatively simple, yet virtually no one, including most professionals, knows how to sell short correctly. In How to Make Money Selling Stocks Short, William J. O'Neil offers you the information needed to pursue an effective short selling strategy, and shows you—with detailed, annotated charts—how to make the moves that will ultimately take you in the right direction.

From learning how to set price limits to timing your short sales, the simple and timeless advice found within these pages will keep you focused on the task at hand and let you trade with the utmost confidence. ... Read more

12. Stock Investing for Dummies
by PaulMladjenovic
list price: $21.99
our price: $14.95
(price subject to change: see help)
Asin: 0764554115
Catlog: Book (2002-06-15)
Publisher: For Dummies
Sales Rank: 2647
Average Customer Review: 4.29 out of 5 stars
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Book Description

The stock market has always been a centerpiece of the American financial scene. With a balanced portfolio that includes stocks you can make a relatively quick profit or save for retirement—if you know what you’re doing.

Whether you’re a beginner that wants to take a crash course on stock investing or you’re already a stock investor who would like to review your current situation, Stock Investing For Dummies has valuable lessons to offer. 

Stock Investing For Dummies will give you a realistic approach to making money in stocks. It offers the essence of sound, practical stock investing strategies and insights that have been market tested and proven from nearly a hundred years of stock market history. This book will help you succeed not only in up markets, but also in down markets. Easy-to-follow and reassuring, this guide will make you a better-informed investor through an exploration of:

  • What stocks are and why you should invest in them
  • How to create a successful stock portfolio
  • The best ways to invest: conservative, aggressive, long-term, short-term
  • Information gathering techniques you can use to research stocks before you invest in them
  • Investing for growth versus income
  • How to analyze industries, companies, and stocks
  • Minimizing the tax on your capital gains
  • Knowing when not to invest
  • How to choose the right broker

Bull markets and bear markets come and go, but the informed investor can keep making money no matter what. Packed with tips for building wealth and holding on to it, Stock Investing For Dummies will show you how to buy and sell with confidence in no time! ... Read more

Reviews (7)

4-0 out of 5 stars Tight book
For some odd reason the book I got has a different cover. Nevertheless, this is a funny and helpful book.

5-0 out of 5 stars Solid Easy to Read Foundation
I knew nothing about the stock market, but this book covered all the key concepts in a easy to read and understand format--highly recommended.

I read almost every book I can about investing. I have been investing since I was a paperboy at age 16. A man came to my parent's home and presented stock to purchase in an insurance company that was going public. My father, brother and I bought shares in that company. (I realize now that we made a very risky choice in purchasing stocks from a man selling door-to-door). Several years later, I sold my shares to pay college expenses. After college, I jumped into buying low-priced stocks. I later was introduced to a system of buying low-priced stocks of $3 or less a share by an investor named R. Max Bowser. Somewhere in the 1970s I began receiving free copies of a newsletter that he started. After a year, I remember having to subscribe in order to keep receiving the monthly newsletter. I have found his system to be profitable and easy to understand. In addition to the featured book, "Stock Investing for Dummies," I would also recommend R. Max Bowser's books. I have recently read Mr. Bowser's newest book which is based on his investing experience over the past 24 years. After buying "Stock Investing For Dummies," I would recommend getting hold of a copy of "Guaranteed Profits: The Only Stock Market Investment System That Comes With A $5,000 Guarantee," by R. Max Bowser. I have never known of another author making such a guarantee.

3-0 out of 5 stars Very Basic Stuff
I thought that this book was very simple, too simple, almost to the point of being useless. It has all the basic stuff but it just seems simple and very basic. I think one needs more including the do's and dont's including some guidance or the investor could lose a lot of money - and quickly.

This is a competitive market with hundreds of books on the market. I like any book by John C. Bogle, the founder of the Vanguard Group of mutual funds or by William J. O'Neil. Another good source of books is the Bob Brinker reading list at

This book just leaves me feeling like it is a bit light weight.

3 Stars.

Jack in Toronto

5-0 out of 5 stars Great book on stock investing
I purchased this book in an attempt to decipher all the stock market jargon on the Internet. This book has helped me understand the vast majority of the terms, and gives solid information for first time investers (the author even explains WHEN NOT to get into stock investing). The layout and organization of the book is the reason I gave it five stars. ... Read more

13. How To Make Money In Stocks: A Winning System in Good Times or Bad, 3rd Edition
by William J. O'Neil
list price: $12.95
our price: $9.71
(price subject to change: see help)
Asin: 0071373616
Catlog: Book (2002-05-23)
Publisher: McGraw-Hill
Sales Rank: 1345
Average Customer Review: 4.1 out of 5 stars
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Book Description


The bestselling guide to buying stocks, from the founder of Investor's Business Daily­­now completely revised and updated

When it was first published, How to Make Money in Stocks hit the investing world like a jolt, providing readers with the first in-depth explanation of William J. O'Neil's innovative CAN SLIM investing method. Five years later, O'Neil, founder for the industry icon Investor's Business Daily, revised his classic text and provided readers with a newer glimpse on how the average investor can make money in the equities market.

This third edition of How to Make Money in Stocks has been revised and updated with new chapters designed to help investors increase their performance. New discussions include:

  • Greater clarification of the key CAN SLIM investment strategy
  • Expanded analysis of the general market from the top of year 2000 to the market bottom of 2001
  • New models of the greatest stock market winners that provide more basis for the ongoing effectiveness and superior performance of the CAN SLIM strategy
  • Fresh stock charts featured in two colors for easier analysis of trends
  • And an invaluable guide on how to maximize both Investor's Business Daily and to find winning stocks

Like his international bestselling 24 Essential Lessons for Investment Success, which stayed on international business bestseller lists for close to 6 months in 2000, How to Make Money in Stocks is the best reference for the individual investor in how to stay afloat and ahead in the rocky and volatile equities markets of the 21st century.

... Read more

Reviews (158)

5-0 out of 5 stars An excellent book for the beginner to moderate investor.
This is an excellent book for someone starting out in investing. It teaches you WJ O'Neil's CANSLIM method of picking stocks.

What's CANSLIM you ask? CANSLIM is a method of picking stocks developed by William J. O'Neil. He's taken his years of investing knowledge and developed a system of picking stocks that has repeatedly proven to be successful.

The book takes you through each part of this method from quarterly earnings through annual earnings, when to buy, trading volume, stock leaders, institutional support and market direction.

He also teaches you when to sell a stock even in a bad market. He'll show you how to cut your losses and why it's important to sell at the right time to prevent major losses on a stock.

Finally he takes you through some of the best stocks in recent history and shows you how to read the signs that they put out. This will teach you how to recognize today's stocks that are ready to burst from the pack and soar to new highs.

This book pushes WJ O'Neil's newspaper, Investor Business Daily, as it has much of the information needed to use the CANSLIM method. But even without his paper this book teaches you the methods needed to make money in the stock market.

All in all I think this is a great book for investors.

4-0 out of 5 stars The Book I Started Trading With...
Ten years ago, this book probably launched tens of thousands of eager investors on a journey towards riches. Two years ago, it probably ruined thousands more. I'm not saying that O'Neil's methodology doesn't work. In fact, I have great respect for O'Neil and this book because it launched me on my journey into the markets just a few years ago. The only drawback is that this methodology works best in a bull market environment. When you hit a persistent bear market like we've seen for nearly 2 years now, you are basically sitting in cash spending endless hours looking for that perfect stock to break out of a long-term consolidation. If you don't have the time to search chart-after-chart every night for the perfect setup then you should try a great investment book I just heard about called the 401(k) MarketBuster. The 401(k) MarketBuster will probably find you the same, or better, account returns in the long-run that you'd find with intermediate-term trading; at a fraction of the research time (literally minutes a year). If you are like me and have the time and inclination to learn more about the markets so you can find that elusive "perfect" setup to trade (Lord help you), then you might want to take a look at Dave Landry's book on swing trading. It will offer you more opportunities more often.

5-0 out of 5 stars The best you'll find.
This is the best system you'll find anywhere. I originally worked as a broker for a firm that followed the Bill O'Neil philosophy and that firm made $$ for their clients consistently. Now I follow this system and trade for my own accounts with even better results. My last stock, TASR, was up roughly 100% (much more on margin) in one month and I found this stock by using the fundamental & technical analysis that I've learned through Investors Business Daily along with dailygraphs ( His strategy of cutting losses quick and letting winners ride is necessary to preserve capital and maximize gains. AAII (American Association of Individual Investors) rated this as the best performing strategy over several years period.

4-0 out of 5 stars sparse on some concepts, but relevant in bull markets
First, I would have to comment that the criticism about IBD as a normal newspaper is unfair. Its analysis and opinions are encapsulated in the numbers, systematically compiled for any common stocks worth considering as investments. Any individual investor would see that at one dollar, IBD is a bargain. "How to Make Money in Stocks" is the guide to understanding the ratings of IBD, as well as a clear introduction to O'Neill's investing philosophy. The prevailing market conditions are very important to the success of CANSLIM, and reviews of the book written in the depths of the 2000-2002 stock funk may be colored indeed.

I, too, had some questions about "pivot points," etc. that seem sparsely described. This is because you are supposed to look at the charts. If this isn't enough, look at more charts (the book has plenty). "Pivot points" and "accumulation" are not exact concepts, so one has to practice looking at the chart and acquire an understanding of these concepts. "How to Make Money in Stocks" is one of those rare books that relies on the graphical presentation of data as much as copy writing to communicate its sometimes fuzzy ideas.

This book is superb at describing the CANSLIM method on analysis, which can be done these days with free internet sources. An excellent description for novices of investing research.

My advice would be to pick up this book, read it, buy a copy of IBD, and keep track of ten or so stocks for 60 days or so. If the market goes up and these stocks don't, look for a better method. If you need more comforting words in the newspaper to guide your money decisions, drop this stuff and hire some investment professional.

5-0 out of 5 stars Invest comfortably
I have been investing in the stock market since 1998. I've made my share and lost my share. However, it was always a chaotic affair. I wasn't investing based on anything solid, it was just going with the market. Besides who could lose in the 90's? Then came 2000 and 2001.
Lucky for me I ran into this book and let me tell you something, it has made me comfortable with the way I invest. I don't need to keep up with the market every minute and I don't stress as much. I also understand better how to read graphs and how to interpret market activities. A book well worth it.
It does mention the Investors Business Daily paper a lot because they publish it but it's a worthy paper also so I don't see anything wrong with that. ... Read more

14. Market Models: A Guide to Financial Data Analysis
by CarolAlexander
list price: $125.00
our price: $78.75
(price subject to change: see help)
Asin: 0471899755
Catlog: Book (2001-11-15)
Publisher: John Wiley & Sons
Sales Rank: 27252
Average Customer Review: 4.93 out of 5 stars
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Book Description

Market Models provides an authoritative and up-to-date treatment of the use of market data to develop models for financial analysis. Written by a leading figure in the field of financial data analysis, this book is the first of its kind to address the vital techniques required for model selection and development. Model developers are faced with many decisions, about the pricing, the data, the statistical methodology and the calibration and testing of the model prior to implementation. It is important to make the right choices and Carol Alexander's clear exposition provides valuable insights at every stage.

In each of the 13 Chapters, Market Models presents real world illustrations to motivate theoretical developments. The accompanying CD contains spreadsheets with data and programs; this enables the reader to implement and adapt many of the examples. The pricing of options using normal mixture density functions to model returns; the use of Monte Carlo simulation to calculate the VaR of an options portfolio; modifying the covariance VaR to allow for fat-tailed P&L distributions; the calculation of implied, EWMA and 'historic' volatilities; GARCH volatility term structure forecasting; principal components analysis; and many more are all included.

Market Models: A Guide to Financial Data Analysis is the ideal reference for all those involved in market risk measurement, quantitative trading and investment analysis.

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Reviews (14)

5-0 out of 5 stars A financial Bible for both profesionals and researchers
Market Models is an essential tool for practioners who would like to gain fundamental expertise on financial modeling. Aside from the practical view, Alexander's book has got such a clear and comprehensive reading that even the most inexpert individuals can get enthusiastically involved in learning issues related to risk management, investment analysis and financial forecasting. Recent econometric techniques on time series are brilliantly applied with real examples on the finance field. The book demonstrates that the author has a great knowledge on both a theoretical as well as a practical basis on market modeling and knows how to combine the two aspects in a very intelligent way. I considered this book to be a fundamental reference for either financial profesionals and academics.

5-0 out of 5 stars MARKET MODELS
As a Ph.D candidate in finance at the University of Quebec at Montreal (specializing in hedge funds), I believe that Market Models is the leading text in the area of financial data analysis. Professor Alexander is considered as the leader by many in this field. Her many years of experience on both sides of the Atlantic (over 10 years) in consulting on risk management and investment analysis with positions in highly respected banking firms has put together this little gem of a book (long awaited). Professor Alexander's emphasis is based on understanding concepts and implementing solutions. Her past books have been best sellers and are extensively used both in academia and by financial institutions. This book is the only one of its kind that deals with key techniques for selecting and developing models, while using the latest insights into the pricing and hedging of options. At the same time the book focuses on a linear algebraic approach as an important tool for the anlaysis of financial systems. The book nicely deals with traditional time series analysis and is explained using 1)cointegration to long short equity hedge funds and 2) high frequency data prediction using neural networks. This book is a must read for academics, risk management specialists, money managers, analysts and others looking for a clear presentation of the subject. Congratulations on a great text. Hope a second volume is on the way.

5-0 out of 5 stars Worth the money
If you are looking for detailed rigorous mathematical development then look elsewhere, that is not the reason to purchase this book. It is targeted towards application and there it excels. I have not seen any other book on this topic that so effectively presents a level-headed applied approach that keeps the basic assumptions of the models firmly in sight.
What tool fits when is nicely discussed.

4-0 out of 5 stars Nice book
I will consider this book as a good introduction to different ways to analyze market data (covering mainly equity but do touch on fixed income as well as currency). I would emphasize that the book model the market more from an empirical point of view. The author gives a good description of the GARCH model as well as PCA analysis. Being a fixed income derivatives trading, I find both sections particularly useful for real world trading. The risk modeling section should expand into topics other than VAR such as coherent risk measures which are more useful. The co-integration section is a must for any traders who want to trade mean-reversion or stats arbitrage.

Overall, I think that the book covers all basic to intermediate mathematics, econometrics and finance necessary for anyone who wants to model market data. The book explains how to use such model for trading, risk management as well as market data visualization / understanding.

5-0 out of 5 stars A Lucid Essential Reference
Carol Alexander is a lucid writer and illustrator of financial models. It is a joy to find a book that is as well written as this with real-world examples. Professionals who need to refresh their model skills will make this their top book of choice. For modelers of credit derivatives needing good product descriptions, I highly recommend Tavakoli's book "Credit Derivatives and Synthetic Structures". ... Read more

15. TrimTabs Investing: Using Liquidity Theory to Beat the Stock Market
by CharlesBiderman, DavidSantschi
list price: $29.95
our price: $19.77
(price subject to change: see help)
Asin: 0471697206
Catlog: Book (2005-04-15)
Publisher: John Wiley & Sons
Sales Rank: 3219
Average Customer Review: 4.5 out of 5 stars
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Book Description

Whether you are an investment professional managing billions of dollars or an individual investor with a small nest egg, TrimTabs Investing shows you how to beat the major stock market averages with less risk.  This groundbreaking book begins by comparing the stock market to a casino in which the house (public companies and the insiders who run them) buys and sells shares with the players (institutional and individual investors).  TrimTabs Investing argues that stock prices are primarily a function of liquidity—the amount of shares available for purchase and the amount of money available to buy them—rather than fundamental value.  Finally, it outlines the building blocks of liquidity theory and explains how you can use them to predict the direction of the stock market.

“Charles Biderman, a savvy and battle-scarred veteran of the investment wars, has fashioned an intriguing approach to making money in the stock market that adroitly avoids both heavy-breathing speculation and the standard Wall Street practices that enable investors, big and small, to lose money in good markets as well as bad. Aimed at the sophisticated investor (which may or may not be an oxymoron), the book is written in blessedly straightforward prose and is a worthwhile read for anyone with an urge to have a fling at investing.--Alan Abelson

“Since the days of Joseph and Pharaoh, it has been axiomatic that the size of the grain harvest affects the level of grain prices; but today’s investors have been slow to appreciate the fact that the supply of stock shares significantly determines the level of stock prices. Biderman’s long overdue book outlines the theory and evidence behind ‘Trading Float,’ the actual—and exploitable—power behind major moves in the stock market. --Paul Montgomery
CEO and CIO of Montgomery Capital Management

“‘Trade as corporate execs do, not as they say.’ Charles Biderman has built an impressive list of hedge fund clients from this essential insight, and this book does a great job explaining exactly how retail investors can incorporate it into their investing.” --Eric Zitzewitz
Assistant Professor of Economics, Stanford Graduate School of Business

“Charles Biderman is a smart thinker, clear writer—and he offers here some very interesting ideas. This book is for the little guy who enjoys reading about money and economics, even if he doesn’t adopt the strategies offered here; and for the professional or sophisticated investor, who, to a greater or lesser degree, just might.--Andrew Tobias
author of The Only Investment Guide You'll Ever Need ... Read more

Reviews (2)

5-0 out of 5 stars A truely unique approach to timing the stock market
If you are tired of conventional investing wisdom and curious of how the largest hedge funds have done so well - TrimTabs Investing is a must read.

The book is a great resource for investors who seek to make money in all market conditions. While most investors are wrapped up in second guessing earnings estimates, Charles Biderman has focused on the supply and demand of equity stock outstanding. Turns out, company insiders have been doing this all along and they know more about how they are doing than we do.

Using basic Liquidity Theory, which bases market timing recommendations on a fact-based approach that monitors the signal value of changes in the supply and demand of equity stock outstanding, Mr. Biderman provides a simple, transparent, and repeatable process for actively managing market exposure.

With a strong foundation in liquidity theory, you will have more confidence in going against the grain, shorting the market when it is over-backed and going long when equities are undervalued.

I highly recommend the book.

4-0 out of 5 stars New indicators for supply and demand of stocks
This book presents a series of indicators that track the supply of stocks from corporations and the demand of stocks by the public and investment firms. The author has devised these indicators over a long time but only recently (compared to other indicators) has put them together in a working system. His company provides updates to all of these indicators but the author also tells you how to prepare a number of them yourself.

It appears that the getting the data is somewhat difficult and messy. It thus borders more on art than science, as some data series come out late (but they are lagging indicators) and some data is just irregular or estimated.

I like this book because it presents a new set of indicators along with a rationale. And because the indicators are "messy", hopefully I will be able to craft my own versions with similar effects.

The author's testing show great results over the exuberant 2000 decline, but I believe the time period of live testing has been to short and the messiness of the indicators themselves augur for more testing.

John Dunbar
Sugar Land, TX ... Read more

16. One Up On Wall Street : How To Use What You Already Know To Make Money In The Market
by Peter Lynch
list price: $14.00
our price: $10.50
(price subject to change: see help)
Asin: 0743200403
Catlog: Book (2000-04-03)
Publisher: Simon & Schuster
Sales Rank: 1808
Average Customer Review: 4.61 out of 5 stars
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Book Description


Peter Lynch is America's number-one money manager. His mantra: Average investors can become experts in their own field and can pick winning stocks as effectively as Wall Street professionals by doing just a little research.

Now, in a new introduction written specifically for this edition of One Up on Wall Street, Lynch gives his take on the incredible rise of Internet stocks, as well as a list of twenty winning companies of high-tech '90s. That many of these winners are low-tech supports his thesis that amateur investors can continue to reap exceptional rewards from mundane, easy-to-understand companies they encounter in their daily lives.

Investment opportunities abound for the layperson, Lynch says. By simply observing business developments and taking notice of your immediate world -- from the mall to the workplace -- you can discover potentially successful companies before professional analysts do. This jump on the experts is what produces "tenbaggers," the stocks that appreciate tenfold or more and turn an average stock portfolio into a star performer.

The former star manager of Fidelity's multibillion-dollar Magellan Fund, Lynch reveals how he achieved his spectacular record. Writing with John Rothchild, Lynch offers easy-to-follow directions for sorting out the long shots from the no shots by reviewing a company's financial statements and by identifying which numbers really count. He explains how to stalk tenbaggers and lays out the guidelines for investing in cyclical, turnaround, and fast-growing companies.

Lynch promises that if you ignore the ups and downs of the market and the endless speculation about interest rates, in the long term (anywhere from five to fifteen years) your portfolio will reward you. This advice has proved to be timeless and has made One Up on Wall Street a number-one bestseller. And now this classic is as valuable in the new millennium as ever. ... Read more

Reviews (102)

5-0 out of 5 stars Be smart and BUY this book!
This is the first book I ever read on investing. My cousin, Paul, who was a broker at Merrill Lynch, recommended it to me. I followed Paul into the financial services industry, toiling 12 long years peddling stocks, bonds, mutual funds and insurance products. During my tenure as a Wall Street professional (I use that term very loosely), I must have read 200 different books on investing. Oddly enough, I have discarded many of those poorly written investor guides and still refer back to this classic book penned by Peter Lynch, mutual fund demigod, investment guru, stock-picking legend!

At the heart of Lynch's case is that each individual has enough inherent knowledge and experience to be a successful investor. He uses numerous analogies to show investors:

1. The power of common knowledge (take advantage of what you already know) 2. You don't need to be a Wall Street analyst to uncover great investment opportunities 3. You are not disadvantaged vs. large, institutional investors You don't have to accurately predict the stock market to make money in stocks 4. To keep an open mind to new ideas

From my years on Wall Street, I found many of his theories and ideas to be completely accurate. Many other books I have read focus on the inherent evils of the possessed financial consultant community. Yes, the industry has its problems. However, $8 stock trades are not the only ingredients in profitable investing. In fact, I don't recall him emphasizing the need for discount trades, a fact over-emphasized in almost every other book I have read (remember, I am no longer in the industry...I don't need to strike a case for broker commissions). Instead, he shows you what information to focus on and how to apply it.

Do yourself a favor: Buy this book. Read it twice. It is not is timeless. Yea, I know, you already know it all. My advice is to lose the ego and take a refresher course on common sense investing. When you finish, put it on your bookshelf. Do not give it to your kids or neighbors; buy them their own copies. This is a great book!

5-0 out of 5 stars A Capital Read!
I borrowed my copy of "One Up On Wall Street" from a friend who is a longtime professional equities investor. He received this gift as recommended reading from a veteran investment analyst he knows. While Peter Lynch has written an easily comprehendible advice book on common stock investing - very much written in layman's terms and without emphasis on industry jargon - the principles he puts forth are fundamental and worth reviewing by anyone, amateur or pro.

Within the 300 pages of this book, Lynch outlines a useful rubric against which all stock selections might be measured. His stocks fall into six categories: Slow Growers, Stalwarts, Cyclicals, Fast Growers, Turnarounds and Asset Plays. Screening, buying and selling advice are outlined for each of these six flavors, although nothing revolutionary (eg., Sell a slow grower when the dividend is unattractive.) He delivers a wealth of the basic analytical tools (well, more like rules of thumb) for stock research, explaining price earnings ratios, the import of tax loss carry-forwards, goodwill accounting, inventories, and other basics of P&L statements and Balance Sheets. It's a pocket guide financial course for those who may have slept through Accounting 101.

Lynch urges stock pickers to do their homework, and suggests the regimen of a "Two Minute" drill, whereby an investor can recite a brief monologue of reasons for selecting a security: Reasons for selection, what the company needs to do to succeed, and pitfalls that stand in the way. Obviously, this is not a book for the technicians or chartists. Nor even speculators, as Lynch reminds the reader that his "ten-baggers" or "forty-baggers" all come as a result of having held at least three to four years.

Quite a bit of the book carries a populist bent. There is plenty of advice to pay more heed to what's happening in the local shopping mall than to investment brokers ("oxymorons"), and to avoid stocks with exotic names or that may have been whispered to be hot. Of course, we've all been aware of this, and we're all wealthy and drinking daiquiris on the beach now, right?

In sum, it is worth the investment of the few hours it takes to swallow this information. At worst, it is an entertaining look at some high-fliers the former Magellan manager scored with, but at the very least it serves as reminder that basics need to be followed, and nothing works as well as solid research, good discipline and old fashioned hard work.

5-0 out of 5 stars For financial analysts to be!
I first read this book as an "assignment" when I started working as a financial analyst in 2000. The book is well written, and offers a lot of insights and tips that are applicable to analyzing companies and stocks. Most of the stuff here are very applicable to my work, and even offers examples that can be emulated by any investor/analyst. To date, I still practice most of the philosophies and tips suggested here when it comes to analyzing companies. Amazingly, the book is not written in financial jargon but rather in a simple way that even novices would easily understand. i rate this book a "buy!"

5-0 out of 5 stars Probably the best stock investment book ever
This is a terrific book for stock investors of all levels, beginner through advanced. Lynch has tremendous credibility, as an extremely successful long-term mutual fund manager. And he shares a good deal of his investment knowledge with readers in this book. The author shows why stocks have been better than cash or bonds in the long run, and covers the basics of valuation: PE ratios, earnings growth, brand value, financial/cash position, etc. Then he points out that each individual investor brings their own "edge" to the investment table, such as that a truck driver might notice that he's delivering more for a growing business before "The Street" realizes that the business is growing, or a retail sales clerk might have a better handle on what's selling than a Wall Streeter in New York City, etc (this "edge" is the "One Up" part, referenced in the book's title).

I read this book before I got serious about investing myself, it's helped me to be successful (I've "beaten the street" fairly consistently, much of this thanks to Lynch's book) and I've re-read it several times over the years. My biggest problem with this book is the printing; while the quality isn't terrible, it could be a lot better, a lot more readable. This is a book just CRYING to be published again in hardback, with new, larger typesetting. And I don't mean that little miniature abridged hardback version. Considering the popularity of this book, and the great number of well-to-do investors, why not sell us a leather bound, acid free paper, nicely typeset version for $50-$75 retail? Until that ever happens (unlikely, but I can hope) this excellent investment book will have to do in the current paperback form. Remember, if you are considering investing in stocks - start here, read this book! And even if you think you know it all, you still should read Lynch's book, it's that good.

5-0 out of 5 stars Read it
If your read one book on investing, make it this book. If you visit one site on investing, make it

The kind of patience required in seeking the kind of gains you can only reap by holding through volatility and buying & selling on fundamentals & valuation is the key piece of knowledge that you will gain from this book. We're too bombarded on a daily basis about the daily swings of the market - the result? More and more people with less patience failing to make the kind of gains that can only come with good stock picking and more importantly, the patience demonstrated by investors like Lynch, Buffet, Graham and Shelby Davis. ... Read more

17. The Stock Market Course
by George A.Fontanills, TomGentile, George A. Fontanills
list price: $45.00
our price: $29.70
(price subject to change: see help)
Asin: 0471393150
Catlog: Book (2001-02-28)
Publisher: Wiley
Sales Rank: 10086
Average Customer Review: 4.89 out of 5 stars
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Book Description

Praise for The Stock Market Course

"An essential guide for anyone who wants to avoid getting burned in the stock market. This book tells you how to make money and how not to lose it. Risk management is something that institutional investors have long employed to limit their losses and boost their long-term gains. This book explains risk thoughtfully and enjoyably."–Michael Molinski, Mutual Funds Editor and International Editor, CBSMarketWatch

"An excellent book that explains all of the critical factors that affect your investments. Comprehensively discusses how to analyze companies and markets. The simple descriptions paired with valuable online resources allow the reader to obtain critical information for making investing decisions.With the breadth of this coverage, you can’t help but learn something new!"–Victoria Vestal, Yahoo! Finance

"Fontanills and Gentile have written the comprehensive stock market book–stuff you want to know now, stuff you’ll have to know later. Complete the workbook and you’ll have fast-tracked your investing foundation."–Michael Smith, Cofounder of the BigEasy Investor

"A classic must-read primer for both the novice and experienced investor...comprehensive and easy-to-read, this book provides an innovative approach for learning how to survive in today’s volatile markets. If you need the bottom line on trading do’s and don’ts, read this book!"–Julie Craig, eSignal

"A comprehensive book on the equity and option markets for both the new and experienced investor. Readers can benefit from increased knowledge and a focused and disciplined approach to the markets."–Eric Alexander, Managing Director, Wall Street Access (

"This is the best course I’ve seen in 20 years in the investment business...profit from it."–Clay H. Womack, Chairman & CEO, Direct Capital Markets, Inc.

"The best stock market introduction ever written for traders and investors searching for the path of trading success."–Francis Gagnon, Producer for Active Traders (LiveCharts & QCharts), (

"If you wish to increase your knowledge and profitability in trading and investing, here is where you’ll learn."–Bill M. Williams, PhD, CTA, and author of Trading Chaos and New Trading Dimensions ... Read more

Reviews (9)

I am the type of guy that buys all the books on investing that may give me at least one simple idea that might make me extra thousands of dollars. I am recommending this book as one that all investors may gain great investment ideas from. Other books that fit in this same catagory include: (1) Making Dollars With Pennies: How The Small Investor Can Beat The Wizards On Wall Street by R. Max Bowser, and (2) Guaranteed Profits With Small Stocks by R. Max Bowser. Both of these books are available on Amazon.

5-0 out of 5 stars This book is a must!!
I purchased this book along with the Stock market course workbook for my husband and he loves it. Being a novice on the workings of the stock market we both wanted to be prepared before investing any money into the market either with an online or a traditional broker. This book has such a wealth of inforamation in it that I suggest if you are interested in investing you need to check out this book along with its wookbook. It is money well spent.

5-0 out of 5 stars If you're looking for a pace to start...
I would highly recommend this book to anyone seriously looking for a good book on how the market and its many facets work. The book is correctly named, it reads like a textbook from a 101 college course and it even has a companion book (sold separatly) to "test" your knowlege of what you read in the textbook.
Bottom line - easy to understand, thorough, informative. Will provide good general understanding of the stockmarket.

4-0 out of 5 stars A good book for a beginner
Easy explanations of most of the things a trader should know. There are some typos and errors, but overall the book is packed with useful information. The material does not require any previous economics or business knowledge, but will be useful for pros as well. I recommend it to everyone

5-0 out of 5 stars All about Risk Management - A must read
I already had quite a bit of knowledge about investing and trading before studying this course, but still learned more. My only regret is that this wasn't available 5 years ago. ... Read more

18. Elliott Wave Principle : Key to Market Behavior (Wiley Trading Advantage (Hardcover))
by A.J.Frost, Robert R.Prechter, Charles J.Collins
list price: $45.00
our price: $29.70
(price subject to change: see help)
Asin: 0471988499
Catlog: Book (2001-01-16)
Publisher: John Wiley & Sons
Sales Rank: 25983
Average Customer Review: 3.5 out of 5 stars
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Book Description

"This is a definitive, excellent book on Elliott, and I recommend it to all who have an interest in the Wave Principle." Richard Russell, Dow Theory Letters
"Gold and Silver Today wholeheartedly endorses this book. It is the definitive work on a scientific wave theory of human experience. If you are interested in technical or wave analysis, it should be required reading." Gold & Silver Today
"This book is extremely well done. It is clear, brief and far the most useful and comprehensive for both the beginner and the veteran." William Dilanni, Wellington Mgmt. Co.
"An outstanding job...I don't think a better basic handbook of Elliott Wave theory could be written." Donald J. Hoppe, Business and Investment Analysis
"...A top-drawer reference for serious technical analysts....all the nuts and bolts necessary to do their own Elliott Wave assembly." Futures Magazine
"Chapter Three is the best description of Fibonacci numbers we've seen in print and that alone is worth the price of the book." Janes Dines, The Dines Letter
"In a third of a lifetime in this business, this was the first time I really understood Elliott, and this is certainly the first book on Elliott that I could recommend. All the methods that Prechter has used so successfully are fully described in this book." The Professional Investor
"Elliott Wave Principle is such an important, fascinating, even mind-bending work, we are convinced that it should be read by and and every serious student of the market, be they fundamentalist or technician, dealing in stocks, bonds or commodities." Market Decisions
"Even allowing for minor stumbles, that 1978 prediction must go down as the most remarkable stick market prediction of all time." James W. Cowan, Monitor Money Review
Recipient of the Technical Analysis Association's Award of Excellence
... Read more

Reviews (22)

5-0 out of 5 stars elliott wave principle :key to market behavior
This book is a must for anyone who believes that there is method to the stock market madness.I am a pharmacist with a scientific and mathematical background.This book explains the stock market in terms of elliott waves,in a similar way that writing is explainned by the alphabet.In essence it explains the relationship between the everyday variations and its relation to what is happenning today.It explains why the DOW is 10750 today and what the most likely scenario is for the next week,month,year.I like to get into it in a complicated way ,but it is not necessary to do so.Learning the alphabet(elliott wave pattern) is enough to allow anyone who can read and write to note whre the market is today and where it is likely to go.While the most obvious use is for stock market investing the education perhaps is even more important. The elliott wave theory says that all moves consist of 8 waves given symbols 1,2,3,4,5,a,b,c,.In a bull market 1,3,5 and b are moves upward and 2 4 a & c are downward moves.Therefore if you can workout which wave your stock is in you can predict its next move.Each 8 wave move is followed by another 8 wave move and every move is interelated.The dow appears to be in the start of wave a with a long and sharp decline in the near future. I have read the book twice and I need to read it again as it makes more sense each time.

5-0 out of 5 stars Well Written Book On A Controversial Subject
After reading this book I've decided to study Elliot Waves very carefully. While the book is fairly short the job of constructing degrees and understanding the rules/guidelines will take time to master. The reason I feel it's worth the time is that only Elliot Wave provided a structured way to understand short and long term cycles. The stacking and governance by degree provide meaningful insight into predicting future price movement.

4-0 out of 5 stars Elliott from his editor
Either you are a so-called Elliottician or simply curious about one of the most discussed market histyory, this book is a must have.
Robert Pretcher is from far the best author I have read on Elliott wave theory. The book is clear and contains all the tenets you need to get a firm, sound graph of the Elliott Theory.
Do not expect trading systems or magic formulas, but at least a good, well written, concise but still complete analysis of the key Elliott's principles.
Suggested read.

4-0 out of 5 stars Very Intense!
If it is possible to predict what any financial market will do way in advance or even an hour from now, this might be the book to get you on your journey of discovering what it is. Predicated on the hypothesis that there are only 13 possible patterns for any financial market to unfold in, within any given time frame, this is both an intrigueing art and science.I myself am a professional stock investor and I was awed by Prechters knowledge. I went so far as to have him and his services be the first affliliate on my site That said, this book is so in depth and intense, it caused me to have to re-read many of the pages several times. Not the easiest read. My only complaint is he gave us "too" much detail!

This is the first place to start, to "understand" wave theory. I ended the book with the eagerness of feeling "Wow, if I can just decipher not all of the Elliot patterns, but just one that is forming that signals a huge market reversal, and if I can do it just one time, all the reading and research will be worth it." DEFINITELY WILL REQUIRE SERIOUS STUDY TO UNDERSTAND! To understand what your options are about what to "do" with your money, buy his other book "Conquor the Crash." Better yet, get them both. Once I read his book, I was hooked on spending my remaining years searching and uncovering all I can about E.W. theory. It's addicting! -) I would love to hear from anyone who has read his book or any of the fascinating Elliot material out there. We should form a club on Elliot Wave theory!

4-0 out of 5 stars Great Foundation
This is the basic "Bible" of Elliott Wave Theory. I found this book when I was checking out and it helped out with all the terminology associated with EWT. If your looking for a proven trading stategy, buy this book and check out ... Read more

19. The Logical Trader
by Mark B. Fisher
list price: $59.95
our price: $37.77
(price subject to change: see help)
Asin: 0471215511
Catlog: Book (2002-07)
Publisher: Wiley
Sales Rank: 155533
Average Customer Review: 3.47 out of 5 stars
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Book Description

Praise for The Logical Trader
Applying a Method to the Madness

"Fisher’s messianic willingness to share with the public the successful system he has developed is an opportunity to be exploited."
–from the Foreword by Paul Tudor Jones
Chairman and CEO, Tudor Investment Corp.

"Mark takes the same mental approach to trading that professional athletes and coaches use to succeed on the court. He has taken several college and pro athletes and provided them a game plan for life after basketball."
–John Calipari, Head Basketball Coach, Memphis University
Former NBA Head Coach, New Jersey Nets

"I have been actively involved in the markets (foreign exchange, equities, derivatives) since the early 1970s–as a trader on the CBOT floor in the bond and note ‘pits,’ as a foreign exchange dealer at a large multinational bank, as the head of a bank’s futures brokering operation, as a reasonably widely known analyst of the world capital markets writing a daily commentary on these markets, and as a trader on my own. I’ve read a myriad number of ‘how to’ books on trading, most of which have proven to be of little merit, if any. However, from the outset, reading and understanding Mark’s insights into his ACD system in The Logical Trader, I’ve learned methods of trading that I probably understood intuitively but now understand logically and with almost numerical rationality. The reading may be difficult for the beginning trader, but the lessons learned will be immediately beneficial; of that I am certain. I strongly endorse this book for the beginner and professional trader alike."
–Dennis Gartman, Editor/Publisher, The Gartman Letter, LC

In trading, as in life, you need a plan. In The Logical Trader: Applying a Method to the Madness, expert trader Mark Fisher reveals a plan and a method that he has used for over twenty years to successfully trade.

Mark Fisher has taught thousands of people–from traders on the floors of major exchanges to individual investors in front of computer screens–how to trade stocks, commodities, even currencies, using his highly successful and innovative ACD method. Now, in The Logical Trader, Fisher will teach you how to use the ACD method to trade more effectively and profitably than ever before. ... Read more

Reviews (15)

2-0 out of 5 stars Where's the meat???
I truly believe that Mark Fisher is a great trader and his ACD trading system is one of the best. Who am I to stand opposite to Paul Tudor Jones who wrote in the Foreword that besides the four Bibles of the business (Reminiscences of a Stock Operator by Lefevre, Technical Analysis of Stock Trends by McGee and Edwards, The Elliot Wave Theorist by Prechter and Market Wizards by Schwager), he was going to add this book to his list of must reads for the beginning trader.

The critical drawback is, unless you subscribe with a fee to the author's research material or become his client (MBF is the largest clearing firm in the Nymex), you dont know what those time, trading period and vehicle specific inputs for the ACD system are, and everything written in the book becomes sales talk alike.

Nevertheless, with respect to Tudor Jones, I do agree with his compliment of Chapter 7 (The ACD version of Ripley's Believe it or Not) that it "presents incredible, real stories from the trading pit. Experienced traders will see themselves and their flaws in these stories, while novices can learn from these professional traders' mistakes". However, how can one single chapter compensate the cost of the whole 8 chapter book?


1. Suprisingly, the domain mentioned in the book registered but not in operation yet.

2. The "meat" of Chapter 7 include:
- Good News/Bad Action: When the news is good and the market just does not rise correspondly, sell.

- I have no clue: When a market goes up or down for no apparent reason, it tends to go a lot further int hat direction than people can imagine.

- Be the house: The more time you spend at the tabls, the more bets you are going to place, and the greater the probability that you will eventually walk out of the casino as a loser. The casino would rather not have someone make a single large wager and, win or lose, immediately walk away.

- Next!: An important rule of trading is that time is much more important than price. If the market doesnt move your way within a short time of putting on a trade, just get out.

4-0 out of 5 stars An excellent book, but...
Overall, this is book provides some execellent insights into the thinking patterns of a successful daytrader.

My complaints:

A) On many occasions, Fisher refers the reader to "the Appendix" for further details and examples. Well, some of the information is there, and some of it is missing. At the price Wiley is charging for this book, they could have had an editor clear up those dangling references.

B) A more serious issue is that Fisher's ACD trading system depends on a number of market-specific time and price parameters, which the author says are calculated using his firm's "proprietary methods." So, if you want to use the trading techniques he describes in this book, you'll need to get some historical intraday data and do a little number crunching of your own to fill in the missing information.

4-0 out of 5 stars Well worth it
In my opinion, the single most important idea presented in the
book is that the opening range is a signficant reference point
in volatile and liquid markets. This results in an excellent
risk/reward entry point.

I felt that some of the presentation in the book could be
improved. Especially the Macro ACD chapter. He does not
explain the premise behind the rating scheme (atleast I could
not find it). The book is also lacking in money management

Some of his insights are original (value of money, teaching
being therapeutic etc)

In summary, I would highly recommend this book. Every trader
has a particular momemt in his trading career when the light
goes on in his mind. The concept introduced in this book
was that light for me.

2-0 out of 5 stars Interesting and amuzing but no Toby Crabel
Toby Crabel's articles deal with the same issues , and on top of that he gives you the statistical breakdown.Much better than Fisher's stingy musings.

4-0 out of 5 stars Hard gained experience from the trading trenches...
It is interesting reading the various reviews on this book. Most users love it, and a few don't. It is probably safe to say that those who didn't were looking for a single book about how to trade. If that is the case, I wish them luck. Please let me know when (or should I say if) you find it.

For the rest of us looking for greater insight and input from those who have gone before us, The Logical Trader is highly worthwhile. Only when you consider that Fisher runs a trading company in New York that employs 75+ traders who rely on his ACD system to make their daily bread, can its full value be appreciated.

I have had a ball with this book and am currently working on my third article for Investopedia in which I test a few of the ideas he discusses. I have found that with a little work and using some common sense that his techniques work quite well indeed. But like any good indicator or system, it is a pipe dream to think that it will work on any and every equity. It takes time to find those on which it works best. Fisher's ACD system is no exception. The payoff comes when the reader takes the time to search out volatile candidates and then finds them.

The book is straight forward and a relatively easy read. The proprietary A and C point values that he discusses can be more or less extrapolated by either eyeballing the security in question or by employing the Average True Range function in your favorite charting program. If you get stuck, he offers book customers a free trail to his website where the values are provided.

Those who are new to trading will find this book a good introduction into what is possible in trading even if the methods may take a while to grasp. Those who are experienced should find the ideas discussed refreshing and very useful if they are looking to employ some new trading ideas.

All in all the book is well worth the money. I have adopted the attitude that if I pick up one good new trading idea, the book is worth the price. This one has given me many so far with more to go. It is a book that should be in the library of every serious trader.(...) ... Read more

20. How to Trade in Stocks
by Jesse Livermore, Richard Smitten
list price: $29.95
our price: $23.96
(price subject to change: see help)
Asin: 0934380759
Catlog: Book (2001-11-14)
Publisher: Traders Press
Sales Rank: 23811
Average Customer Review: 3.33 out of 5 stars
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Reviews (9)

3-0 out of 5 stars Original Livermore Content is Fabulous. Smitten's is Trash
I'm not sure whether this book deserves 1 star or 5. I read the thing several times and learned a lot from it. The first few chapters (50 or so pages) are the original text from Livermore's book of 1940. The rest is an astonishingly poorly written, edited and organized 'summary' and 'expansion' of the original text.

The first 50 pages are a must-read. The rest is an irritating dog's breakfast from someone who does not appear to be terribly familiar with the stock market and trading.

5-0 out of 5 stars excellent stuff
If you want to sit in on a seminar with one of history's greatest speculators, this book and reminiscences of a stock operator are as close as you will get. There are many golden nuggets of trading philosophy and method in this book. If you can grasp what livermore says in this book, and as he says actualy have the patience and discipline to follow it you will be well on your way to success in the financial markets. It is important to realize that this book was written 17 years after the other great book on livermore ( reminiscences of a stock operator was wriiten in 1923) This book was written in 1940, the last year of Jesse livermores life after spending 40 plus years as a professional speculator. If the wisdom of a 4 decade plus career of making and losing multiple fortunes in the stock market (which in my opinion is what this book captures)does not help you, you are most likely not cut out for success in speculation. Understaning and applying the lessons of this book will cut the learning curve of becoming a succesful speculator. As for any skeptic who is critical of this book as being old and outdated, this is simply not true. If you will read this book you will understand that the workings of the financial markets never realy change because human nature never changes, and the financial markets are a representation of human beings opinions in action. This book is not the only book you need, but in my opinion it should be in your trading library. Keep in mind that all reviews are only opinions, and as jesse livermore says in this book, "Opinions are often wrong, markets never are" so find out for yourself whether this book can help you and do not mistake an opinion for a fact.

2-0 out of 5 stars Nothing New
This book was written over 60 years ago, the pivot point referred to in the book is simply what we call today a trend reversal. Only the first 56 pages are actually livermore`s writing, the rest of the book is all smitten trying to fill pages repeating the things livermore says in the beginning of the book. No big revelation in this book that you won`t find in any decent modern Technical analysis book. The material is a bit outdated, technical analysis has come a long way since the writing of this book. (Reminicences of a stock operator) , would give you a better idea of livermore`s philosophy on trading than this book if thats what you want.

3-0 out of 5 stars Shoot the works!
First off the pictures are magnificent as far as seeing about Jessie's life. Jessie took many millions of dollars out of Wall Street but he played for the game. He was up and down so often, and so high, that there was nothing left after the thrill was gone.

The antidotes on Jesse's life are very entertaining but not much use to refining a traders technique. If he had died a few years sooner he would have been a hero. As it is people confuse this personal life with that of a great trader who just got tired.

The included "Livermore Secret Market Key," reprint contains a wealth of information from Livermore's own hand. If I did not already have it, Smitten's book might have been useful.

Jesse mentions market swings from 5 to 20 points that take from a week to a month. It seems like Jesse is talking about what we now call cycles when he refers to the time element. Trading into the future.

He talks about this idea that the best trades are those that show a profit right from the start. Therefore, by definition if a trade dips into a loss and violates your definition of what a trailing trend is, Speculators lose no sleep jettising it off right away.

Never permit speculative ventures to turn into investments. Involuntary Investors ... make a bet, stay with it, and if it goes wrong, they lose it all, "they buy a stock that goes down, and they refuse to sell and take their loss."

Trends work automatically, and consistently along certain lines. If you recognize a trend and wait to get in at the precise time, drawdowns should be at a minimum. The drawdown itself should flash a danger signal.

When your security is acting right you can safely add to your line from then forward.

One of the unique ideas that I may have overlooked in Reminiscences is that entering a trade a little late is a bit of added insurance.

There is a psychological value in drawing money out of your winnings. Something I just love to do.

Pivot Point!
There is allot in here about his Pivotal Point entry. However, unless you can get it out of the "Livermore Secret Market Key," reprint contained in the book you will not find it in the "Smitten," part.

Anyone can see where pivot points were, the psychological entry point can be determined when groups of other securities confirm the change in trend.

Double bottoms!
Jessie gets into what we now call a double bottom. The first bottom is the primary pivotal point the second bottom (or top) is what he calls the "Continuation Pivotal Point."

Jesse did early work on what we now call CPR's. Closing Price Reversals. CPR's often occur at the Pivotal Point.

He teaches us to only trade on pivot points. But then goes on to explain the benefits of Box-break outs, trading on new highs and new lows.

Livermore's system of Sister Stocks is clearly explained and is a welcomed addition to Reminiscences. I wonder why Smitten did not show these as a spread?

Money Management!
Your position is defined as the percentage of your portfolio you will invest in any single situation.

Find your Pivotal Points and trade in the direction of the momentum. It is the big swing that makes the big money for you.

Jessie suggests averaging up, "within the pivot point range," without defining what a "pivot point range," is. It may be the center reaction in the W of a double bottom.

The final time to pyramid is a break out (of the pivot point range?) on heavy volume. It is riskier to enter a pyramiding action when the stock is far from the base.

My take on this is that Reminiscences of a Stock Operator by Edwin Lefèvre is more helpful to a trader than "how to trade in Stocks."

The bottom line on Livermore's money management still remains something I learned from Stanley Kroll. To Quote Jessie Livermore in "How to Trade in Stocks."

Shoot the Works!
"The only area I may have differed from most speculators, was when I felt I was truly right, dead right, for-damn-sure right-then I would go all the way, shoot the works."

4-0 out of 5 stars Reminiscences II
...I would come back from my grave to personally scalp the person who dared to illustrate my books with photos taken at all the low points of my live and dares to comment on these as Richard Smitten has done.

It is interesting to see at that there actually exists a German translation of a book in which the also famous Richard Wyckoff interviews Jesse Livermore.
Why not publish the English original also ???

Note: as most will know, Reminiscences of a stockoperator is also based on interviews with Jesse Livermore, first published in Saturday Evening Post of 1922-1923. ... Read more

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