Book Description

In the modern world of business, Richard Branson stands alone. In an era dominated by strategists, he is an opportunist. His company, the Virgin Group, is unique. Never before has a single brand been so successfully deployed across such a diverse range of goods and services. The distinctive red and white Virgin logo, it seems, is as elastic as Mates condoms - just one of many products it promotes. Branson is the ultimate brand-builder.

How does he do it? Now brought completely up-to-date for this new edition, Business the Richard Branson Way not only reveals the secrets of Branson's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From picking on someone bigger than you to moving faster than a speeding bullet, and from making work fun to keeping the common touch, you have in your hands the secrets of phenomenal success. ... Read more

Reviews (2)

Brief, unsatisfying and repetitive
I believe that Richard Branson is a unique character and that information about his life and business philosophies would make an interesting read. Thus I chose to read this book.

However I was somewhat disappointed. Although I did learn a few things and there were some interesting passages, a great deal of the book consisted of quotes obtained from OTHER biographers and journalists attempting to document Branson's life.

Each chapter concluded with a summary (read: repetition) of the information in that chapter, and dozens of other sections/quotes/anecdotes were obviously repeated in various chapters. Perhaps because of this, it only took me an hour to read the entire book (admittedly I am a reasonably fast reader).

One thing that I can say in its favor is that the book was structured well; there were 10 main sections, each devoted to a different "Branson philosophy" (for example, "pick on someone bigger than you").

In short, although I did get some interest out of this book I am looking for another Branson biography to read because this one fell short of expectations.

Business the Richard Branson Way
I suggested that we choose Virgin as a company to research as an MBA Project. Our group used this book as research material. We found it wonderful, and uplifting, exactly what what was necessary for this project. I would highly recommend it to others as well as the book "Losing My Virginity". Virgin is a company that should be studied by US business'executives, its shows you can create an empire - differently! ... Read more

Book Description

Strategies for clear communication in today's muddled corporate environment

Corporate communication involves much more than just motivating employees and dispensing good PR. It represents a tool to be leveraged­­and a process to be mastered. The Power of Corporate Communication shows managers and executives how to communicate effectively with fellow employees from the mailroom to the boardroom, and even between organizations and across industries. Fully accessible and refreshingly nonacademic, it creates an easy-to-follow map of the world of corporate communication, with workplace-tested approaches for addressing common challenges. Written by two leaders in today's corporate communication field­­Paul Argenti is the author of 1994's groundbreaking Corporate Communication­­The Power of Corporate Communication is replete with careful analyses and real-world examples and case studies from leading organizations including Sony, Coca-Cola, and GE.

Reviews (11)

Entertaining & Useful but, in some parts, slow.
This book is an excellent tool for any person interested in corporate communications. It lines out the basics and even gives entertaining examples of everything the authors (Argenti and Forman) explain.

This book is also very useful for any person whose job has something to do with corporate communications because of the many examples given; For example, in chapter 3, it explains the communication strategy used by Jack Welch during the years he spent as CEO of GE.

Chapter 2 was a little boring because it gives a general overview of the history of PR emphasizing on the professional lives of Ivy Ledbetter Lee and Edward L. Bernays whom some say were the fathers of PR.

On the other hand, chapter 10 (Managing Communications in a Crisis) is most entertaining because it mentions what a communication crisis is, how to create and implement a strategy; Along with this general explanation it also mentions certain examples like the Johnson & Johnson Tylenol Recall, Merril Lynch, etc.

Either for those in the business or in the business, this book is a reliable tool to learning the basics of corporate communication.

valuable and useful book
The strategic importance of corporate communication has been identified by most companies, but the realization and implementation is often lagging behind. Argenti and Forman provide professionals as well as academics with an excellent manual on all aspects of corporate communication. Especially the integration of the different functions like e.g. Investor Relations and Government Relations show the authors' profound knowledge and experience in this field.

excellent
This book can be termed as the bible for people who study the corporate communication and importance of public relations in the corporate world. The book also provides insights regarding reputation management by companies with live examples. a great one

VERY basic information
If you're looking for VERY basic information on how to communicate in the corporate environment, then this is an excellent tool. I would especially recommend it to any managers or executives who generally work in a field where strong communication skills are not generally emphasized. However, if you already have a handle on the basics, this book will provide very little insight and quickly bore you to tears.

Informative Fast Read For Busy Professionals
Let's face it, the people who most need the information in this book are probably too busy putting out communications fires to sit down with most of the tomes that are available on the subject. Argenti and Forman have written an informative, accessible and most importantly, action oriented text that covers the entire communications function. In particular, the Crisis Communication section is strong and details what steps to take when an organization needs to communicate quickly. If you are a busy professional struggling with communications -- this is the book for you. ... Read more

Book Description

With the publication of his best-selling books Competitive Strategy (1980) and Competitive Advantage (1985), Michael E. Porter of the Harvard Business School established himself as the world's leading authority on competitive advantage. Now, at a time when economic performance rather than military might will be the index of national strength, Porter builds on the seminal ideas of his earlier works to explore what makes a nation's firms and industries competitive in global markets and propels a whole nation's economy. In so doing, he presents a brilliant new paradigm which, in addition to its practical applications, may well supplant the 200-year-old concept of "comparative advantage" in economic analysis of international competitiveness.

To write this important new work, Porter and his associates conducted in-country research in ten leading nations, closely studying the patterns of industry success as well as the company strategies and national policies that achieved it. The nations are Britain, Denmark, Germany, Italy, Japan, Korea, Singapore, Sweden, Switzerland, and the United States. The three leading industrial powers are included, as well as other nations intentionally varied in size, government policy toward industry, social philosophy, and geography.

Porter's research identifies the fundamental determinants of national competitive advantage in an industry, and how they work together as a system. He explains the important phenomenon of "clustering," in which related groups of successful firms and industries emerge in one nation to gain leading positions in the world market. Among the over 100 industries examined are the German chemical and printing industries, Swiss textile equipment and pharmaceuticals, Swedish mining equipment and truck manufacturing, Italian fabric and home appliances, and American computer software and movies. Building on his theory of national advantage in industries and clusters, Porter identifies the stages of competitive development through which entire national economies advance and decline.

Porter's finding are rich in implications for both firms and governments. He describes how a company can tap and extend its nation's advantages in international competition. He provides a blueprint for government policy to enhance national competitive advantage and also outlines the agendas in the years ahead for the nations studied. This is a work which will become the standard for all further discussions of global competition and the sources of the new wealth of nations. ... Read more

Reviews (11)

Why Certain Countries Make What They Make
Michael Porter with "The Competitive Advantage of Nations" deserves to be considered with the likes of Adam Smith and Milton Friedman in the pantheon of economists. Porter has presented with this book exactly how states like the United States, United Kingdom, and Japan have risen to the top of the heap in certain industries and remain constrained in others.

In a word, what each country that has achieved a competitive advantage in a particular industry has going for it is competition. Domestic competition is what pushed these countries to the forefront in their respective industries. What's more is that Porter makes a convincing case that the current national champion model of economic growth is doomed to failure precisely because it wipes out domestic competition. The countries that most often practice the national champion model of economic growth are the ones that have remained the most backward or have stopped growing. Porter does give one example of where this is not the case, tires. Tires are an exception where national champions work well because no country in the world has much of a domestically competitive tire market that would give them an advantage.

Furthermore, Porter describes the life-cycle of national industries. They go from nascent competition to increased competition for an expanding market to increased innovation to stagnation to consolidation, and then decline. He goes into detail with several industries in several countries. My favorite analysis that Porter undertakes is of the ceramic tile industry. Two countries have become the primary manufacturers and designers of ceramic tiles: Italy and Spain. These two countries have national cultures and economic advantages that play right into ceramic tiles. Porter expertly explains why Spain and Italy have come to dominate this industry when they have been so inept in other industries.

Porter has written the definitive book on national competitive advantage. "The Competitive Advantage of Nations" should be required reading for all government personnel around the world.

Virtuosic analysis of national productivity and technology
Forty to fifty years ago economists and political theorists did much armwaving about what makes nations competitive. In the past 20 years tools like analysis of patents, R&D expenditures, the numbers of scientifically educated people, have provided more quantitative insight. To these tools Porter adds realistic analyses of top industries in various countries - from shoes and couture in Italy, to Silicon Valley in the U.S. He points out that the fastest growth comes when favorable factors are concentrated in centers where diverse groups - industrial, academic, sometimes government or traditional industries come together and have intense interactions. This book glitters with insights and ideas. The author is among the leading US analysists of economic performance, heading a study discipline at Harvard and working with the National Bureau of Economic Research

Reasons for success and failures of nations
Michael E. Porter is a Professor of Business Administration at Harvard Business School and a leading authority on competition and strategic management. Porter is the author of the legendary business and management books 'Competitive Strategy' (1980), and 'Competitive Advantage' (1985). I cannot start this review without a word of warning: This book is consists of 850 pages and is thus not a quick weekend-read.

In this book, the author aims to answer the question, "Why do some social groups, economic institutions, and nations advance and prosper? ... I titled the book 'The Competitive Advantage of Nations' to highlight the crucial distinction between my broader concept of competitive advantage as a source of wealth and the nation of comparative advantage which had long dominated thinking about international competition." In order to answer this question, Porter uses his traditional extensive research methods and tools to prove his point.

The book is split up in four parts: (i) foundations; (2) industries; (3) nations; and (4) implications. In Chapter 1 - The Need for a New Paradigm, the author discusses the reasons for his research: "The central question to be answered is why do firms based in particular nations achieve international success in distinct segments and industries? The search is for the decisive characteristics of a nation that allow its firms to create and sustain competitive advantage in particular fields, that is, the competitive advantage of nations."

In Part I - Foundations, the author presents the theoretical frameworks which form the basis for the rest of the book. In Chapters 2, 3 and 4 Porter revisits most of his previous work, such as the five competitive forces, generic strategies, the value chain, and the advantages "diamond". Porter makes an important notion before turning the second part of the book: "The theory can and must be applied at two levels, the industry and the nation."

In Part II - Industries, the frameworks of Part I are applied to explain the histories of four industries (German printing press, American patient monitoring equipment, Italian ceramic tiles, and Japanese robotics). In addition, Porter applies the frameworks to the service sector. This is a sector which Porter has discussed very little in his previous books. "... an increasingly important class of industries where international competition has not been widely studied."

In Part III - Nations, the frameworks of Part I are applied to ten nations. Porter splits these ten nations up in early post-war winners, emerging nations in the 1970s and 1980s, and the traditional business countries (Britain and USA). Thank God, the author discusses both successes and failures within the different countries, plus identifying the reasons behind them. He also advises which steps can be taken to improve national advantage.

In Part IV - Implications, Porter discusses the impact of the frameworks of Part I on company's strategies and government policies. In the final chapter Porter tries to answer the question, "What of the future?" According to Porter "the central economic concern of every nation should be the capacity of its economy to upgrade so that firms achieve more sophisticated competitive advantages and higher productivity. Only in this way can there be a rising standard of living and economic prosperity."

This book is an impressive piece of research and Porter gets assistance from over 30 research assistants from all around the world. The book is not a simple read due to the amount of information provided and the length of the book. For readers who have read Porter's previous masterpieces I would like to stress that this book is considerably different than his previous masterpieces. It focuses less on industries and companies themselves, but more on national, international, and governmental issues. This book shows the author's education and training (Harvard PhD in economics). Still, the book is an impressive piece of work, although not for the fainthearted.

Act Three of Three in a Symphony
A model for localize advantage not exclusively predicated on geography, geography, geography (location, location, location). A guide for what a government can effectively do to attract, grow, and sustain world class competitive industries. Should be read by every sub-saharan nation that has try to create industries without much success. It's Balanced Regulation, Respect for Private Property, Even Handed Law, and Education STUPID! If every tin horn dictator would read Dr. Porter and Dr. Olson we may eventually all live in a better planet.

the competitive advantage of nations
In order to making research on the banking system of Turkey agains the European Union Banking System. so how to determine the competition advantage and how to set up the standards of the competition advantage of any country. ... Read more

Book Description

As senior managers at AchieveGlobal, one of the world's leading sales organizations, the authors know what it takes for companies to position themselves for growth.

Today's complex selling environment has altered the definition of what it takes to be truly successful.Companies need to do more, more, more: grow more revenue, add more customers, and utilize more marketing channels.
Sales performance consultants Mark Marone and Seleste Lunsford, and the team at AchieveGlobal, identified 17 business-to-business (B2B) and business-to-consumer (B2C) organizations from various industries that have successfully and aggressively pursued and implemented cutting-edge global solutions to these issues.They then conducted in-depth phone and face-to-face research with 150 individuals from the high-performing sales organizations,including Marriott International, HP, Office Depot, Sprint PCS, Yellow Book USA, Ingersol Rand, Fuji-Xerox, and TD Waterhouse.

Strategies That Win Sales goes beyond the nuts and bolts of sales process books by identifying higher-level challenges, including how to:
* Segment customers.
* Align a sales force with today's more sophisticated and knowledgeable customers.
* Extend multichannel strategies, including distributors, e-commerce, teleselling, and face-to-face selling.
* Implement e-commerce, customer relationship management, and sales force automation.
* Train salespeople to be competitive and grow revenuein this new business environment.

The book's narrative format contains examples, cutting-edge solutions, case studies, and quotations from participating companies, as well as trends and predictions for the future. ... Read more

Book Description

In the midst of a changing economy, most executives continue to use a strategy toolkit designed for yesterday's more stable marketplace. As a result, strategies emerge that neither manage the risks nor take advantage of the opportunities that arise in highly uncertain times.

Now, McKinsey & Company consultant Hugh Courtney argues that managers must move beyond the outdated "all-or-nothing" view of strategy in which future events are either certain or uncertain. Instead, he suggests a simple-yet powerful-alternative: Understand the level of uncertainty you are facing in a given situation, and you will make better, more informed strategic choices.

Based on an international review of the key strategy problems faced by over one hundred leading companies, Courtney reveals how executives can develop 20/20 foresight-a view of the future that separates what can be known from what can't.While executives with 20/20 foresight can rarely develop perfect forecasts of the future, says Courtney, they can isolate the "residual uncertainty" they face and use this insight to create competitive advantage in today's turbulent markets.

Unveiling a revolutionary framework for diagnosing to which of the four levels of residual uncertainty a specific strategy choice corresponds, 20/20 Foresight shows how readers can leverage this knowledge to answer three key strategic questions: 1) Shape or adapt to uncertainty? 2) Make strategic commitments now or later? and 3) Follow a focused or diversified strategy?

20/20 Foresight also:

* shows strategists how to tailor every aspect of the decision-making process-from formulation to implementation-to the level of uncertainty faced,
* describes the strategic-planning processes readers can use to monitor, update, and revise strategies as necessary in volatile markets, and
* includes a toolkit for identifying, developing, and testing new strategy options-complete with guidelines for applying the right tool to the right situation at the right time.

A comprehensive approach to strategy development under all possible levels of uncertainty and across all kinds of industries, this is the essential guide for making tough strategic choices in a changing world. ... Read more

Reviews (11)

Measuring Degrees of Probability Amidst Uncertainty
Courtney and his McKinsey associates decided to launch within their firm the Strategy Theory Initiative (STI), a multi-year research effort whose objective was to identify, develop, and disseminate what they learned about a "better approach" to the immensely challenging complicated design/implementation process. (While reading the Preface to this book, I was reminded of one version of a Hebrew aphorism, "Man plans and then God howls with laughter.") The material is carefully organized within seven chapters. In the first, Courtney shares what he and his research associates learned about crafting strategy in an uncertain world; in the next chapter, we are introduced to what are called "The Four Levels of Residual Uncertainty." (All by itself, this chapter is well worth far more than the cost of the book.) Then on to address five separate but related questions:

• Should we shape or adapt?

• Should we begin the process now or later?

• Should we focus or diversify?

• Which new tools and frameworks are needed?

• Which new strategic-planning and decision-making processes are needed?

Of course, Courtney fully realizes that the revelations of the STI research can only guide and inform appropriate answers to questions such as these. He agrees with Mike Hammer that searching for a "silver bullet" is a fool's errand, noting that "there [is] no easy one-size-fits-all solution that could be translated from theory into practice. Business strategists needed new theory [and, in italics] new practices if they wanted to make better strategy choices."

At the height of the Cold War, I recall someone noting that Russian historians could predict the past with absolute certainty. This book's title does not suggest that if you read this book, you can see the future. ("Man plans and then God laughs.") Rather, instead of burying uncertainties in meaningless base case forecasts or avoiding rigorous analysis of uncertainties altogether, Courtney suggests that we "embrace uncertainty, explore it,, slice it, dice it, get to know it." If we do this well? "[You] will reach a wonderful goal: 20/20 foresight." The best available information serves as the basis of the most reliable forecasts which, in turn, improve the chances of devising the soundest strategies.

After summarizing the appropriate toolkit for each level of residual uncertainty (see figures 6-1 through 6-4), and having also suggested various tools and frameworks needed to develop 20/20 foresight, Courtney offers five additional tools in the Appendix: The Uncertainty Toolkit. He briefly but brilliantly explains how to use scenario planning, game theory, decision analysis, system dynamics models, and management "flight simulators." Although this book will obviously be of substantial value to senior-level executives in larger organizations, I think it will be invaluable to others such as CEOs and other decision-makers in small companies. The challenge for all of them is to "tailor strategy to the level of uncertainty," whatever the nature and extent of their competitive marketplace may be. Here in a single volume is about all they need to begin the process. Another thought: This book would be an excellent choice as the basis of a one-day or (preferably) two-day offsite executive "retreat" for strategic planning. Reading it in advance would be required. The first two chapters would be excellent for assisting situation analysis, then on to the next five chapters which could serve as the core of the agenda. (I also recommend that Hammer's The Agenda be consulted, at least by the person who leads the group discussion. And, by the way, that person should NOT be the CEO.) The session would conclude with a review of the consensus achieved, followed by a discussion of how to communicate and collaborate effectively while using various tools, including the five recommended in the Appendix.

Courtney would be the first to point out that, over time, other sources of information and guidance may become necessary. For that reason, he includes clusters of annotated "Recommended Readings" to assist his reader's selection process. Thoughtfully, he adds to their number with other suggestions within his extensive notes.

For at least some individual executives and some organizations, this may well prove to be for them the most valuable business book published during the first decade of the 21st century.

To those who share my high regard for it, I specifically want to recommend (again) Hammer's book as well as Jim O'Toole's Leading Change, Jason Jennings' Less Is More: How Great Companies Use Productivity As a Competitive Advantage, Peter Schwartz' The Art of the Long View: Paths to Strategic Insight for Yourself and Your Company, and finally, Carla O'Dell's If Only We Knew What We Know: The Transfer of Internal Knowledge and Best Practice.

Concise Tools & Framework Guideline
The book provides a concise guideline on business strategy tools & framework, based on 4 levels of 'residual uncertainty'. Courtney repeatedly mentioned the non-dynamic nature of Michael Porter's competitive strategy framework, thus the need of utilizing various 'new' tools (such as Real-Option, Simulation). I find that Porter's work on competitive advantage, value chain, clusters, do incorporate the 'dynamic nature' of the present business world. What Courtney nicely provides is a systematic way to select the relevant 'tool' in the business decision process. But a through understanding and analysis based on 'classic' strategy framework (such as Porter's) is critical in order to achieve business success.

Nothing impressive
The book provides no exciting findings for strategic decision makers. The only idea this book has is to distinguish uncertainties into four levels and it uses this four-level frame in its following discussions. And even the four-level classification is cliche. You can skip contents after chapter 3 without regretting anything.

Nothing impressive
This book provides bascially no new ideas for strategic decision makers. The only idea it has is to distinguish uncertainties into four levels and this book uses the four-level frame in all its following discussions. If you want to read it, maybe you can stop before chapter three and you won't miss any precious insight by skipping the rest of it.

Impressive, systematic approach to handling uncertainty
This book may be one of the most interesting pieces of work to come out of McKinsey. Hugh Courtney recognizes that traditional strategy approaches do not work well in conditions of significant uncertainty. Traditional tools such as Porter's Five Forces, market research, SWOT analysis, and NPV valuation models work only in "level 1 uncertainty". Courtney rightly critiques those who see uncertainty in binary terms, instead outlining four levels of uncertainty each of which require different strategic approaches. Level 2 uncertainty (several distinct possible futures), in addition to the traditional tools, can be tackled with scenario planning, game theory, and decision-tree real-options valuation (ROV) techniques. Companies dealing with level 3 uncertainty face a range of futures and need to use additional tools such as system dynamics models in addition to those of level 2. Companies facing confusing level 4 uncertainty, where there is true ambiguity, can use analogies and reference cases and "management flight simulators" to help make sense of deep uncertainty. In a sharp break with the usual approach, the growing number of companies facing level 4 uncertainty need to think backwards from hypothetical futures to what you would have to believe about the future to support a particular strategy. In addition to the levels of uncertainty framework, Courtney outlines the alternatives of "shape or adapt" to uncertainty, make strategic commitments now or later, and follow a focused or a diversified strategy. The details of this book may be familiar in many ways, but the overall framework potentially could be highly enlightening for planners who want to use the right tools for the job. ... Read more

Book Description

Andre Gunder Frank asks us to ReOrient our views away fromEurocentrismto see the rise of the West as a mere blip in what was, andisagain becoming, an Asia-centered world. In a bold challenge to receivedhistoriography and social theory he turns on its head the worldaccording toMarx, Weber, and other theorists, including Polanyi, Rostow, Braudel,andWallerstein. Frank explains the Rise of the West in world economic anddemographic terms that relate it in a single historical sweep to thedecline ofthe East around 1800. European states, he says, used the silverextracted fromthe American colonies to buy entry into an expanding Asian market thatalreadyflourished in the global economy. Resorting to import substitution andexportpromotion in the world market, they became Newly IndustrializingEconomies andtipped the global economic balance to the West. That is precisely whatEast Asiais doing today, Frank points out, to recover its traditional dominance.As aresult, the "center" of the world economy is once again moving to the"MiddleKingdom" of China. Anyone interested in Asia, in world systems and worldeconomic and social history, in international relations, and incomparative areastudies, will have to take into account Frank's exciting reassessment ofourglobal economic past and future. ... Read more

Reviews (12)

ReOrient: sure to be an instant classic in world history
Andre Gunder Frank challenges us to thoroughly reevaluate our understanding of the world economy between 1400-1800, and provides us with enough evidence to command a reorientation of our perspective on this period. Gunder Frank's ReOrient will prove an instant classic, rating among those great books that come along once in a generation, such as with Arnold Toynbee's The Study of History, William McNeill's The Rise of the West, and Immanuel Wallerstein's The World-System as seminal works in world history. For scholars researching the onset of industrialism and the West's eventual dominance, they will be introduced to a whole new set of questions found in neither Marx nor Weber that require exploration if they are to plumb the depths of this historical terrain. Political Science, History, Sociology, and Economics professors should place ReOrient at the center of their class reading lists for courses in political economy and world history. Secondary Education teachers will find their world history teaching revolutionized by ReOrient's important thesis on the centrality of Asia in the global economy between 1400-1800. This book will give world history a research agenda for a generation. Original, contentious, challenging, yet accessible, this is Frank at his best. Agree or disagree with his thesis, if you don't know it, for the next generation you won't be able to knowledgeably discuss world history. Don't miss it!

First World History Association [WHA] Book Award 1999
THIS IS THE CITATION BY THE WHA BOOK AWARD COMMITTEE, which is posted here but NOT WRITTEN BY THE BOOK'S AUTHOR

WORLD HISTORY ASSOCIATION FIRST BOOK PRIZE 1999:

This book has just won the 1999 World History Association Book Award, which was presented at the WHA conference in Victoria, BC, Canada, on June 26, 1999. The choice was unanimous, because we regard this book as being in a class by itself. Its breadth of vision, courageous analysis and apt warning not to let ethnocentrism deter historians from pursuing a global perspective on the past, all make Gunder Frank's book exceptional and a must read for historians, teachers and students of world history. The book argues that European hegemony in the modern era did not really emerge until the nineteenth century, and that before that Europe was a rather marginal player in the Eurasian world economy that was centered on China. Only the windfalls of American silver and the Atlantic slave trade enabled Europe to buy its way into the existing world economy and industrialize. Its holistic approach forces historians to look beyond Europe to understand the making of the modern world, and Frank's attention to historiographic issues is outstanding. David A. Chappell, Book Review Editor JOURNAL OF WORLD HISTORY

How Asia Once Won (And Could Again)
Andre Gunder Frank wrote ReOrient to demonstrate that the present Western predominance in the world economy is fairly new. It began when Europe gained control of the New World's natural resources, particularly silver, and used it to "buy a ticket on the Asian train" (Gunder Frank's apt metaphor).

Gunder Frank also speculates that East Asia's present economic growth and potential will eventually help it regain economic hegemony in the not too distant future.

A New Frame in Which to View World History
I confess. I was Eurocentric. Despite a degree in International Economics from an east coast school known for its School of Foreign Service, I firmly believed Max Weber that the Protestant work-ethic was the source of western prosperity. I also believed in American exceptionalism. Frank's book cured me of both those false notions.

A couple points I'd like to add to Frank's thesis explained in other reviews.

1) I work for one of the major trans-Pacific ocean shipping companies. The company was founded in California in 1848 and sold to the Singapore government in 1997. (Shipping going East)

2) US-bound shipments are full of manufactured goods. Asia-bound ships are filled with wastepaper or are largely empty. The West continues to produce nothing that Asia really wants. Where in times past, most of the Asian-bound shipments from England and the Netherlands were boats filled with silver and gold, today we "ship silver" to Asia in the form of electronic fund transfers. Given the trade deficit the US alone has with China and the rest of Asia, it seems only a matter of time before the Chinese start buying Manhattan and US assets the way the Japanese did in the 1980s.

3) Frank's book adds an interesting background to the history of the Roman Empire. After subjugating Europe, Rome moved eastward under Constantine the Great. First, Constantinople provided a more defensible position for the New Rome (indeed where the western capital - Rome -- fell in the 5th century, the eastern capital - Constantinople -- continued until the 15th century, despite being "on the way" as it were for invading Huns and other invading armies). But perhaps more importantly, all the commercial action was centered in the East. Moving the capital eastward took it out of the backwater of Italy and moved it closer to the overland trade routes with the Asia).

4)That the East was far wealthier than the West can again be seen in microcosmic perspective during the 4th Crusade. Western soldiers had never imagined a city as wealthy as Constantinople. When they saw it they had to have it. The West, especially Venice, did to Constantinople in 1205 as the British did to Bengal in 1857 and the Americans have been doing to the Native Americans since they got here. They took by force, not by superior ethic, religion, tradition, or racial superiority.

The book itself, despite its "must read status" and historical importance, is very poorly written and highly repetitious. If you read the concluding few pages, you will have the main points of the argument. Read the rest of the book if you want the details. And Frank provides plenty of detail, footnotes, references, etc.

All in all, this book is important for understanding the world's past as well as the contours of the future. I wonder how long it will take for the pendulum to swing back to Asia. Chinese-US relations are getting interesting, aren't they?

A fundamental book for the 21st century
Since Kondratieff (1970s) discovered economy was affected by up and down cycles that could be traced back across centuries, historians studied the structure of economy at different stages of World history, the succession of hegemonic states in the West, why a certain state became the hegemon and why others failed, etc... Apparently innocent, those questions concerned preservation of US supremacy, how to maintain and prolonge it, who were the possible challengers and when and where could a clash emerge.

The revolution brought by Franck is to destroy Eurocentric views adopted since 1800 bit by bit to reveal how the economic system has been working since the last 2000 years and especially the last 500 years. What it shows is that the global economy was centered around China until 1800 AD, that the main economic players of those 2 millennia were China, India and Japan assisted by Russia, Persia and the Ottoman Empire. The West was only minor and it is only because we achieved the conquest of the Americas and the exploitation of its silver deposits that we obtained a ticket in the global economy and gradually rose to proeminence. Britain was global hegemon from 1800 until 1914, displaced by the United States from then until present. Some forecasts predict that Chinese economy could outpace the US between 2013 and 2049.

Author detailed and argumented study is confirmed by current reality. 4 of the 5 largest foreign currency deposits are already in East Asia: Japan, China, Taiwan, Hong Kong. While US current account balance is at -$393 billion and EU current account balance is at -$14 billion, Japan current account balance is at $128 billion, Russia is at $30 billion and China is at $17 billion. Philippines, Thailand, Malaysia, Indonesia are all in positive waters. Most strategic technological monopolies are in Japan (Blindside from Eanmon Fingleton, 1995). 9 of the 10 largest harbours in the World are East Asian, leaving Rotterdam as the single exception. 70% of the World software production is in India. Most of the largest national GDP annual growth are in East, South-East and South Asia, making US robust growth of the last decade look pale and Europe's 2-3% definitly meaky.

The book is fundamental because it explains the basics of this Asian economic advantage, how post-1800 Westerners could delude themselves while their ancestors (Adam Smith being the most famous) dedicated pages of study to record and analyse why Asia was so superior to the West in almost everything and why the West has risen and is maybe falling beyond again (Only a blind could not notice that 1/3 of all US supermarket shelves are filled with Made in China or that the content of high-tech products is mostly Made in Japan, Taiwan or Korea and that Pokemon, Nintedno and Playstation are kids favorite).

An essential book for anyone to understand the global economy, to have an acurate look on current situation and evaluate the decisions made in the West to face Asian return to global power. A Chinese proverb says: There are no failures, only experiences. And another one: The 10.000 miles trip begins with one step. Make the first step of the next millennium and buy this book. ... Read more

Book Description

Praise for Damn Right!

From the author of the bestselling WARREN BUFFETT SPEAKS. . .

"Charlie Munger, whose reputation is deep and wide, based on an extraordinary record of brilliantly successful business strategies, sees things that others don’t. There is a method to his mastery and, through this book, we get a chance to learn about this rare individual." –MICHAEL EISNER, Chairman and CEO, The Walt Disney Company

"Janet Lowe uncovers the iconoclastic genius and subtle charm behind Charlie Munger’s curmudgeonly façade in this richly woven portrait of our era’s heir to Ben Franklin. With a biographer’s detachment, an historian’s thoroughness, and a financial writer’s common sense, Lowe produces a riveting account of the family, personal, and business life of the idiosyncratically complex and endlessly fascinating figure." –LAWRENCE CUNNINGHAM, Cardozo Law School, Author of The Essays of Warren Buffett: Lessons for Corporate America

"For years, Berkshire Hathaway shareholders and investors worldwide (me included) have struggled to learn more about Warren Buffett’s cerebral sidekick. Now we can rest and enjoy reading Janet Lowe’s book about this rare intellectual jewel called Charlie Munger." –ROBERT G. HAGSTROM, Author of The Warren Buffett Way

"Charlie has lived by the creed that one should live a life that doesn’t need explaining. But his life should be explained. In a city where heroism is too often confused with celebrity, Charlie is a true hero and mentor. He lives the life lessons that he has studiously extracted from other true heroes and mentors, from Ben Franklin to Ben Graham. This book illuminates those life lessons." –RONALD L. OLSON, Munger, Tolles & Olson llp

"Janet Lowe’s unprecedented access to Charlie Munger and Warren Buffett has resulted in a first-class book that investors, academics, and CEOs will find entertaining and highly useful."–TIMOTHY P. VICK, Money Manager and Author of How to Pick Stocks Like Warren Buffett ... Read more

Reviews (20)

Recommended reading for all focus investors
Mr. Charlie Munger, Vice-Chairman of Berkshire Hathaway, is the partner/sidekick of Mr. Warren Buffett and is considered the man behind the scenes at Berkshire Hathaway. Charlie is a very entertaining guy, and this book shows why Warren Buffett calls him "one of a kind." Janet Lowe provides readers with an in-depth look at the full and interesting life of Mr. Munger. Many useful lessons on life and investing can be uncovered by a thorough reading of this excellent book. The book also includes two excellent speeches by Mr. Munger in the appendix: Multidisciplinary Skills: Educational Implications and Practical Thought about Practical Thought?

A Rare Treat
For those of us who are fascinated by Warren Buffett and his amazingly successful company, Berkshire Hathaway, there are a number of very satisfying reads. But there's always been a big part of the story that remained mostly in shadow: Charlie Munger. Munger has long been Buffett's partner, and over the years Buffett has credited Munger with teaching him a lot. But most of us were left to wonder what Munger is like and to glean small snippets about him wherever we could. Enter Janet Lowe's new book. It covers Munger's life and character as well as his professional career and is greatly entertaining, informative, and inspiring. It won't be a surprise to Buffett fans to discover that Munger also is a man of great integrity. If you've ever yearned to learn more about Charlie Munger, this book is for you.

Insightful!
Charlie Munger's life story is a version of the classic American Dream: a hard-working young man builds a billion-dollar fortune through hard work and honest business deals, all the while raising eight children with the help of an intelligent, devoted wife. Author Janet Lowe brings this story and Munger's personality to life with well-chosen anecdotes from family, friends and business associates. These include, most notably, Warren Buffett, with whom she already enjoyed a rapport thanks to her work on a previous bestseller, Warren Buffett Speaks. Because Munger's business history is so complex, the chapters are organized thematically rather than strictly chronologically, which can be a bit confusing. Thankfully, Lowe provides a handy timeline in an appendix. We suggest this book to investors, Buffett fans (who may underestimate the contributions others such as Munger have made to the Berkshire Hathaway empire) and to those dismayed by corporate corruption who could use this tale of honest success to renew their faith in capitalism.

Mistaken Facts
Exept for the chapter "Doing Good at Good Samaritan Hospital" I only scanned this book rapidly but I hope that Mr Munger's recollections of his dazzling successes in the world of finance are more accurate than those relating to his early tenure at Good Samaritan Hospital.His and his stepson's opinions about the quality of the hospital and its medical staff at that time may be insulting but are their privilege.I was Chairman of the Medical Staff when Mr Munger became Chairman of the Board of Trustees,and I was a member of that Board for for about 18 years as well,and I am well aware of what transpired then.For Mr Munger to state that "decisions of the medical staff frequently protected the economic interests of certain doctors,rather than that of the patients or of quality medicine" ,and "a ruling of the organized medical staff was endangering the health and safety of our patients" is simply untrue and libelous.I would like very much to see him provide proof for these allegations At that time,he expressed to me the view that doctors are motivated mainly by financial considerations (greed),presumably based on his own experience in finance as described in this book.

Great Background on the Buffett-Munger Team
While there's too much genealogy of the Mungers from the 1600's on, the book does give a thorough grounding in what makes Charles Munger tick.
While this book provides no easy investment answers, Mr. Munger's values and wise quotes* make this book a winner. It makes me want to go to a Berkshire (or to hear more from Mr. Munger, a Wesco Financial) annual meeting.
* "Good businesses throw up one easy decision after another; bad businesses throw up painful decisions time after time." This is both a wonderful quote and a very Berkshire Hathaway way of looking at businesses in which to invest. ... Read more

Book Description

Business lessons from the leader in the multibilliondollar scrapbook industry

It’s a classic American success story: Cheryl Lightle, once an unemployed single mom, goes on to become the cofounder of one of the most successful direct selling companies in the United States. Creative Memories reveals the 10 guiding principles she used to create her scrapbooking empire, teaching readers how to use these principles to achieve success in their own lives. Through Lightle’s inspirational story, combined with her proven business strategies and leadership lessons, this motivational book gives readers the tools they need to:

• Maintain continual business and personal growth
• Preserve integrity and credibility
• Communicate clearly and concisely
• Define their own leadership style and direction
• Protect their relationships with their customers

Book Description

In recent years, Microsoft has become more than just Bill Gates’s company. SteveBallmer is now the CEO, overseeing a Goliath that has been plagued by a federal antitrusttrial, an employee exodus prompted by the dot-com revolution, and an ongoing economicdownturn. But Microsoft has not only survived; it has thrived, prospering to the point thatit is the second most recognizable brand in the world (behind Coca-Cola).

Bestselling author Robert Slater explains exactly how the company has adapted in the lastfew years, taking readers into Microsoft’s inner circle to tell an amazing story ofpersistence in the face of adversity. Slater describes the many changes that have led to anew corporate culture, a new strategic direction, new product lines, and new ways ofdoing business worldwide.

There have been many books about Microsoft over the years, but this one brings the storyright up to the present, with fresh insights and information. Slater was grantedunprecedented access to the company’s notoriously press-shy top brass, includingextensive interviews with Bill Gates and Steve Ballmer. ... Read more

Book Description

This is a groundbreaking guide that helps investors navigate through the web of industrial parks, economic and technological development zones, high-tech parks, Free Trade Zones and export-processing zones etc. Tailored for would-be investors trying to decide on the most suitable industrial park for their investments, this guide offers the most up-to-date information aboutof the most well-known industrial parks in China. ... Read more

Book Description

Read by the Author
Three Cassettes, 5 hours

Patricia Seybold has advised major companies not only on the technical requirements for a successful electronic commerce strategy, but also on the management, marketing, sales, and customer support systems necessary to create an infrastructure that seamlessly blends a company?s e-commerce initiative with overall business.

It all starts with customers.For the past several years, Seybold has been working with electronic commerce pioneers who have made life easier for their customers by figuring out what they want and designing their Internet strategy accordingly.Seybold?s guide is packed with insights on how both Fortune 500 giants and smaller companies have created e-commerce initiatives that place them well ahead of their competitors.

With additional in-depth examples from American Airlines, Amazon.com, Babson College, Bell Atlantic, Dell Computer, PhotoDisc, General Motors, and Cisco Systems, Customers.com is an exceptionally rich source of ideas and information; the one audiobook you need to stay in business in the rapidly changing era of electronic commerce.
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Reviews (113)

OVERCOME YOUR "STALLED" THINKING ABOUT E-COMMERCE PROFITS
CUSTOMERS.COM is a very valuable book in that it focuses both on how to serve customers on-line as well as how to make money doing so.

Like a good consultant, the author systematically looks at best practices from each of 16 cases, and combines the lessons into a vision of the future best practice (in 2-3 years) that no one is yet doing. This is an outstanding accomplishment, that is not matched in most best practice books.

I also visited the CUSTOMERS.COM Web site to register for the free booklet that is offered, and was pleased to get many ideas to improve our own electronic commerce. Be sure to check here from time to time, because the author updates the 16 case histories in the book on the Web site so that you can keep up-to-date. That is an especially nice touch.

Ms. Seybold does a nice job in CUSTOMERS.COM of critiquing each case history for ways that organization could improve. Let me do the same for her book. Several things stand out. First, the book does not go into enough detail about how to find the weaknesses in current operations that will permit greater profitability through changed processes facilitated by electronic commerce. There is a lot of best practice work needed in those areas before you start thinking about electronic commerce. Second, she does not address the question of what the ideal best practice of electronic commerce is. You might think of a well-informed concierge in a great hotel who knows you well as the model for this ideal best practice. Third, more needs to be done to help you learn how to facilitate the change process. The steps she describes would be very difficult for many organizations to implement that are beset by severe stalls in the form of tradition, disbelief, misconceptions, bureaucracy, avoiding the unattractive (such as customer problems), procrastination, and miscommunication. Fourth, the book highlights a lot of very interesting case histories and shows their successes. I was struck that although I am a heavy Web user and a substantial customer of many of these organizations, I did not know about the electronic services they offer. It sounds like many of these organizations still have a communications problem with their customers. Fifth, the available technology will advance a lot in the next five years. I felt the book does not do enought to make people aware of how technology that is not yet available can facilitate the future success of their electronic commerce.

No book can serve all needs in an area, so we can look forward to Ms. Seybold's next book. I enjoyed the personal touch as she described her own experiences with many of the companies involved. I hope she keeps in touch with them and us. I suspect she will based on the e-mails I get from her after registering on her site.

Highly Recommended!
Although it was just published in 1998, Customers.com quickly attained the status of an Internet business classic. Of course, that title might be a bit dubious now that the book has outlived many of the companies that tried to put its strategies into practice. But despite your view on the viability of e-businesses, there's no denying the innovation and thoroughness of Patricia B. Seybold's work. Don't be misled by her breezy style; this is an authoritative and informative book. Seybold gets right to the heart of the links between business and technology. Using plenty of examples from major corporations, she suggests eight major strategies for harnessing the power of technology, especially the Internet, to advance your business. Since the book's initial publication, many other authors have espoused these e-tenets, but we [...] advise you to read the original - Seybold probably said it first, and probably said it best. Remember, the collapse of the tech bubble didn't wash away the Internet, which could still prove to be a critical element of your business.

Good book but needs updating now.
With so much changes in the internet business, this is a good reading to understand how should you start, but new technologies are available now. This book was written in 98, so Patricia Seybold should rewrite.

An education in itself...
Being a college student, I was at first reluctant to read Seybold's book as a class assignment. In hindsight, it's one of the best decisions I could've made. This book presents dynamic ideas that are being overlooked at universities today. Rather than focusing on the "how to's" Customers.com gives you the "why's" of the customer market. Talk about making me think! Not only did this book provide an excellent point of reference for class discussions, I found myself unconsciously transferring the knowledge into my job. One thing to take note of: THIS IS MORE THAN A TECHIES BOOK! Anyone in business will undoubtedly benefit from reading it. HIGHLY RECOMMENDED!!!

Remains solid
Got this when it came out and gave it a read. Three years have passed and I just referred to it to support writing a paper on technology. The details are good and the higher level dialogue do a nice job of getting the message across without belaboring anything. If you are about the web and doing business, this is worth the bucks and time. ... Read more

Book Description

This is the first book that explains business philosophy behind Toyota's success. ... Read more

Book Description

Witness seven extraordinary men doing what Americans do best: building new businesses. These entrepreneurs broke old rules and made their own, mastering the future by shaping it. They overcame seemingly impossible obstacles to achieve enormous success and, in the process, played a role in the creation of the modern world.

Masterfully combining his understanding of business and American history, Harvard Business School professor Richard S. Tedlow illuminates the professional and personal lives of these nineteenth- and twentieth-century titans, men with penetrating insight whose need to fulfill their destiny outweighed their fear of failure:

Each of these men traveled his own special road to preeminence, a road determined by the complex interactions of his character, his company, and his times. Tedlow critically explores each visionary with compassion and wit, and in so doing sheds new light on issues of urgent importance in the business world today: How do you get a business going? How do you grow it from a one-man show to an institution? How do you develop a value proposition so compelling that your customers can't do without you? How do you maintain your perspective as you rise above your peers? What is the personal price of exceptional business achievement? When is it time to step aside?

Through its exploration of the triumphs and failures of these seven men, Giants of Enterprise provides us with an unmatched understanding of the challenges of business. These riveting stories contain innumerable lessons that make this book essential reading for anyone interested in entrepreneurial greatness.

Reviews (15)

Business, history, and psychology in one fascinating package
My reading about business is usually limited to the business section of the daily paper, but when I read that Business Week Magazine has named Giants of Enterprise as one of the top ten books about business for this year, I was intrigued enough to have a look at it. Once I began reading, I didn't want to stop! Tedlow's prose is engaging and elegant; he obviously knows his subject thoroughly. As I read about these immensely complicated men, I was amazed by the audacity, creativity, and cunning they showed in their dealings with the world of business. Equally interesting are the glimpses into the personal lives of such figures as Andrew Carnegie, George Eastman, and Henry Ford. This book is about American history as well as the history of business; it has also made me realize that there is such a thing as the psychology of business, although in this field, it is probably as tricky to analyze and try to predict outcomes as it is in the field of economics. I thank Prof. Tedlow for hours of reading pleasure, and for elucidating of many aspects of business that were previously opaque to me. Finally - I thank him for enriching my vocabulary with what he rightly refers to as an "infelicitous" phrase: Big, Hairy, Audacious Goal!
Outstanding.

Giants of Enterprise
This is the best book on business innovation that I've read in 25 years. Dr. Tedlow brings to life innovative and engaging thinkers like Andrew Carnegie, Thomas Watson, Sam Walton, and Robert Noyce of Intel. Never dry, always interesting, and beautifully written. I give this book a rave review.

You won't stop reading
You will find in easy words excellent information on these 7 titans as you won't be able to find it anywhere else.

Giants of Enterprise
Witness seven extraordinary men doing what Americans do best: building new businesses. These entrepreneurs broke old rules and made their own, mastering the future by shaping it. They overcame seemingly impossible obstacles to achieve enormous success and, in the process, played a role in the creation of the modern world." "Combining his understanding of business and American history, Harvard Business School professor Richard S. Tedlow illuminates the professional and personal lives of these nineteenth- and twentieth-century titans, men with penetrating insight whose need to fulfill their destiny outweighed their fear of failure

"Giants" Indeed But Also Mortal
Tedlow provides a brilliant analysis of each of his subjects in combination with a wealth of biographical information which creates an appropriate context for his discussion of Carnegie, Eastman, Ford, Watson (Sr.), Revson, Walton, and Noyce. He organizes his material within three Parts: The Rise to Global Economic Power, The Heart of the American Century, and Our Own Times. So what we have here, in a single volume, are eight mini-biographies, critical analysis of the "giants," and an equally valuable analysis of the evolution of American business history during the last 150 years. Although not always in agreement with Tedlow, I especially appreciate sharing his own opinions. He cites a wealth of primary sources and on occasion expresses his own disagreements with others such as Joseph Frazier Wall, author of arguably the definitive biography of Andrew Carnegie. Tedlow has consummate writing skills. His narrative has Snap! Crackle! and Pop! Throughout the book, he offers hundreds of revealing anecdotes, direct quotations, relevant examples to illustrate and support key points, and -- much appreciated -- a playful sense of humor. Tedlow really is an entertaining raconteur as well as a distinguished business scholar.

This is one of the most entertaining as well as most informative business books I have read in recent years. Those who share my high regard for it are urged to check out Crainer's The Management Century, Thought Leaders edited by Kurtzman, Wren and Greenwood's Management Innovators, Leibovich's The New Imperialists, and Landrum's Profiles of Genius. ... Read more

Book Description

Reviews (1)

Nice primer
This was the first book I read that was dedicated strictly to CI. It turned out to be a good starting point since it covers much territory quickly, which is both a strength and a weakness. I liked the layout in that it is easy to read the chapter materials. My only issue with it was that it has a clear European focus and all of my work has to do with American companies and mostly American dominated industries. This isn't the authors fault but more my own as I should have read the preface more closely before purchasing it. Despite my error, I still think this was a good start to my now growing CI book collection. ... Read more

Book Description

In Thomas A. Stewart’s bestselling first book, Intellectual Capital, he redefined the priorities of businesses around the world, demonstrating that the most important assets companies own today are often not tangible goods, equipment, financial capital, or market share, but the intangibles: patents, the knowledge of workers, and the information about customers and channels and past experience that a company has in its institutional memory. Now in his new book, The Wealth of Knowledge, Stewart--widely acknowledged as the world’s leading expert on working with intellectual capital in today’s knowledge economy--reveals how today’s companies are applying the concept of intellectual capital into day-to-day operations to dramatically increase their success in the marketplace.

Arguing that companies can make untold millions of dollars by managing knowledge more effectively--and save millions more--Stewart offers executives and managers compelling accounts of how leading companies around the world are successfully tackling the practical issues involved in today’s knowledge economy. The heart of the book is a revolutionary 4-step preocess that shows how to put intellectual capital to work to improve performance and profitablity, as well as manage knowledge processes. He goes on to discuss how companies can better utilize their current assets and enhance their knowledge resources for the future. Questioning many of the assumptions that have ruled business in the twentieth century, he addresses such critical and fundamental issues as why companies exist, how they should be organized and how people should be compensated. With his customary fearlessness and foresight, he plunges into the thick of the controversial arena of measuring and accounting, as well-an increasingly difficult task when a corporation’s assets are intangible.

The Wealth of Knowledge not only sets out the latest thinking in creating and managing knowledge assets, but provides a detailed course of action for corporations trying to navigate their way in the world of knowledge economy.
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Reviews (10)

Engaging book, sometimes lacking focus
Business corporations of old were formed out of physical assets such as real estate, buildings, and machinery. Over the last few decades, and accelerating as we move into the 21st century, businesses have increasingly shifted emphasis to intangible assets, including brands, patents, relationships, knowledge, and organizational culture. Yet accounting methods and much input into strategy and decision-making have lagged behind this trend. Stewart, author of Intellectual Capital and a Fortune columnist, has produced an impressive book that investigates many aspects of the knowledge enterprise and the role of intellectual capital. The three main sections are "The Theory of a Knowledge Business", "The Disciplines of a Knowledge Business", and "The Performance of a Knowledge Business". The weakness in this range is that it appears that Stewart has thrown in topics that have little relation to the main point of the book. Each chapter, with a few exceptions, can be read separately as they do not build one on another effectively. Some of the chapters are particularly rewarding: Chapter 10 looks at how to support knowledge processes; chapter 12, "The Human Capitalist", gathers some interesting thoughts on work and pay for intellectual capitalists, and chapter 13 covers several recent views on how to account for intangibles. The book is definitely worth picking through for the many nuggets but would have been improved with a tighter focus and a stronger theoretical framework. Faults are easy to miss and, when not missed, to forgive thanks to Stewart's undeniable talent as an entertaining writer.

It's About the Money
A compelling and eminently practical book. Packed with examples and case studies, The Wealth of Knowledge builds a bridge between the