Reviews (1)

Rush Style
Sometimes an infinitive can only be split, sometimes a paragraph is just one sentence, and sometimes a sentence has to end with a preposition. PLAIN STYLE business writing breaks the rules when that is what it takes to be what works best for readers and writers: concise, emphatic and simple. The author says that it is always easy to simplify: ape good speaking and think of the reader ready to boil things down, misunderstand and read words, not the dictionary or the writer's mind. Richard Lauchman's entertainingly helpful book works wonders with CLEAR TECHNICAL WRITING by John A. Brogan, TECHNICAL WRITING by William S. Pfeiffer, and THE COMPLETE IDIOT'S GUIDE TO GRAMMAR AND STYLE by Laurie Rozakis. ... Read more

Book Description

This unique collection presents the sharpest business acumen from the biggest names in commerce through their own personal and professional correspondence. Categories include Deal Proposals (Michelangelo pitches the Sistine Chapel to the Pope), Work & Ethics (John Adams to Abigail Adams on self-improvement), Complaints & Compliments (Clyde Barrow commends Henry Ford on the reliability of his cars-for quick getaways), New Ideas (Hugh Hefner approaches readers with a "brand new magazine for men"), Advice (Benjamin Franklin's advice to a young tradesman), Business & Legal Rights (Microsoft's e-mails about the threat of Netscape) and many more.

THE FORBES BOOK OF BUSINESS LETTERS is inspirational and informative and the perfect addition to the library of every business man. ... Read more

Book Description

Business, like any adventure, begins with a leap into the unknown

Brian Tracy's first dream was of a journey. Not a leisurely drive to the beach or a weekend campout-a wide open adventure that would take him 17,000 miles from his home on Canada's Pacific Coast all the way to South Africa.

His journey- a harrowing series of false starts, long days, and narrow escapes- taught him about "becoming unstoppable," not only in pursuing adventure but in daily life and business as well. The road to business success is just as exciting and dangerous and rewarding as a trek across the Sahara. Succeeding-sometimes even surviving-requires vision, courage, persistence, and the willingness to accept responsibility for your own actions.

In the end, Brian's arduous trek changed his life- and his way of thinking about life and business.

Reviews (8)

Many Stars that shine
I have listened to and admired Brian Tracy for years and have often wondered where he came from.He is so confident and self assured.And most of all extremely knowledgable about people and sales. Some of us go to the college of hard knocks instead of the University however Brian put those experiences to awesome use.It was nice to get to know him starting out along the path to success.
I urge anyone who is a seeker to read this. I hope he continues the story .

Uncanny reading
I read this book through in less than one day and found it essentially a pleasant adventure story with one very important message: you can be a naive idiot and still succeed if you have the correct attitude and strength. Brian and his colleagues made many undisputedly stupid decisions which burnt their fingers. However their response to the consequences was what saw them through. This message has value, since we all make less than perfect decisions on a regular basis (those of us who venture to actively make decisions, that is!). Brian Tracey hammers home that we should continue to make decisions even if it is apparent we are making wrong ones and proposes an attitude toward this, via the parable of his book.

Sometimes the book did seem to read a "truism" into every event, and often these "truisms" would contradict each other. I felt there was too much of this and it was not pointed out strongly enough that, sometimes, both "too many cooks spoil the broth" and "many hands make light work" could apply - it is up to one's judgement which has most weight in a given situation.

Generally a good read, and one I could relate to with my own life. Don't take every word of wisdom too seriously, but enjoy Brian's very good writing hand, and I hope you (as I did) will gain something worthwhile in terms of attitude from this tale.

Tracy is King
When it comes to motivational speaking and writing, nobody tops Tracy. Personally, motivation doesn't do much for me. Instead, I read stories of what NOT to do in business, like what they have on the Not Yet Successful Entrepreneur Zone....

Better than watching a Rocky movie!!!
This is a great "I can do it" story. I loved the book and couldn't put it down. I can't imagine taking on such a journey and this book made me feel like I was right there along side them. It was an interesting, fascinating read. Moreover, it taught me just what we are capable of as human beings and why failures happen...we give up at the ONE yard line...when just ONE more effort may be "the" one that delivers success.
This is a must read book for anyone wanting to make positive changes in their life.
Well done Brian! I just wish the book wouldn't have ended so soon. I wanted to know more of the stories that you didn't share, more of the journey.....Sequel!!!!!!

Lessons in Life
...
Brian Tracy draws from his experience to give lessons on leadership and decision making. Faced with dissapointment, hunger, thirst, but armed with a desire for adventure, he and his buddies set out to discover Africa. Of the three adventurers only two complete the journey. He draws from this wonderful experience to with which he illustrates many fantastic teaching points. ... Read more

Book Description

Susan Gardner and Toby Fulwiler extend high-quality guidance in journal writing to teachers in technical and professional programs. ... Read more

Book Description

This book enables the reader to create business writing that will persuade, inform, and inspire his/her audience.It provides a fundamental knowledge of the essential concepts, theories, principles, methods, and modes of business writing.It also alerts the reader to the fundamental changes in and complexities of international business. An easy to use reference, this book will serve as an invaluable resource for experienced professionals and those new to the business industry. ... Read more

Book Description

This book is also available through the Introductory Engineering Custom Publishing System. If you are interested in creating a course-pack that includes chapters from this book, you can get further information by calling 212-850-6272 or sending email inquiries to engineer&atsign;jwiley.com. Good writing is brief and clear. This new edition of the popular handbook offers updated, practical advice on writing effective letters, reports, and memos, while retaining the easy-to-read format that made the first edition so popular. Presents examples of good writing to serve as models and also shows what to avoid. Includes illustrations (many more than in the 1st edition) of many types of good writing, culled from diverse sources. There is new material on writing minutes, news releases, resumes, and style guides. The section on writing reports has been thoroughly revised--every phase from initial organization to final selection of style has been updated to reflect modern practice. Suitable for classroom use or self-study. ... Read more

Reviews (1)

Too pricey
The information presented in the book is useful but can be found in many other technical writing books and style guides at less than half the price. ... Read more

Book Description

In today’s fast-action business world, you are often required to write accurate, hard-hitting letters, memos, and reports—all at a moment’s notice! The Manager’s Guide to Business Writing contains practical guidelines for writing business correspondence and materials with speed, precision, and power. Designed to provide maximum impact to your everyday work performance, this intense short-course in persuasive writing contains examples of concise yet complete letters, memos, and e-mail, strategies to use headings and white space, and more. Use this concise manual to immediately target and improve your business writing, and ensure that it always works to your advantage. ... Read more

Reviews (1)

Pretty Good Piece Work
The Manager's Guide to Business Writing, is a good starting reference book for those us who struggle in the creation of wide range of business related writings, such as: letters, reports, memos etc. It is a fairly comprehansive book including chapters ranging from the proper use of words in business writing to the appropriate structuring of reports, letters etc. Highly recommended. ... Read more

Reviews (2)

Gave me the guidance I needed
I am always writing on my job and sometimes I just didn't know who to start on certain types of documents. However, this book helped me a lot. Now at least I have the steps and guidance of this book to help me.

A Hard Day's Write
Write the way you talk so your writing sounds natural. Think of the reader's background and level of responsibility: make it easy for the reader to figure out why you are writing and what you want. Be concise and to the point: back up ideas and recommendations with facts and opinions. Fight writer's block by working on orderly flow and by making sure that you know all you need to write. Marcia Layton's humorously written, logically organized and well-indexed COMPLETE IDIOT'S GUIDE TO TERRIFIC BUSINESS WRITING jumpstarts just about every kind of writing around. Her book puts into practice Edward P. Bailey's THE PLAIN ENGLISH APPROACH TO BUSINESS WRITING, Robert W. Bly and Gary Blake's THE ELEMENTS OF BUSINESS WRITING, Richard B. Loth's HOW TO PROFIT FROM READING ANNUAL REPORTS, and Maryann V. Piotrowski's EFFECTIVE BUSINESS WRITING. ... Read more

Book Description

Writing effective reports and proposals takes more than fundamental writing skills. This book teaches readers how to organize, research, develop, and edit complex documents as well as sharpen one's overall business writing skills.

Learning Objectives:To review the basics of punctuation, spelling, and usage.To provide tips for successful business writing.To give practice in recognizing common business writing errors. ... Read more

Reviews (1)

Not a helpful book for educated or advanced business people
I bought this book along with others to aide in writing a business proposal. This book was one of the least helpful. It contained review information for basic English and grammar that I was not at all interested-in. 2/3 of the book is fluff, with little or nothing to do with "business.&quot ... Read more

Book Description

Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. Now published by Sage Publications, this edition has been updated throughout to include current events and Web addresses. Core content includes such subject areas as news and features, writing for print and broadcast, persuasive communications, newsletters and employee communication, annual reports, brochures, direct mail, global communication and the Internet.

Features of This Text

Authors Donald F. Treadwell and Jill B. Treadwell equip students with the knowledge and skills they need to build a foundational background in public relations, including a capstone events chapter that details event planning and writing for exhibits, speeches, and collateral materials. Public Relations Writing: Principles in Practice is ideal for use in public relations writing, media writing, public relations, and advanced public relations courses.

Reviews (1)

lots of good information
The book is barely 500 pages long, but it has everything that anyone would possibly need to know about public relations. There are tons of public relations tools, such as the news release, press release, flyer, public service announcement, pamphlet, brochure, newsletter, fact sheet and media list, and they are all introduced very clearly. This text was required for a course I took in college over a year ago, and I chose not to sell it back to the school because it was so useful. It's great for entry-level workers that are trying to get acclamated to the business of public relations. ... Read more

Reviews (1)

Incompetent trove of misinformation, useless platitudes
This book contains too many errors to blame some quirk. It is poorly conceived and written. Spellcheck may have been run, but this book was apparently not proofread by anyone familiar with the English language. The errors are inexcusable in what purports to be a style guide.

Instead of this waste, you might well enjoy such excellent guides as Plain Style, The Associated Press Stylebook, and The Craft of Scientific Writing. ... Read more

Book Description

This book is written specifically for those whose primary job responsibility is not writing, but who must write on a regular basis in order to succeed in the workplace. Writing in the Workplace offers a practical approach to writing in print and electronic formats.Writers are given clear advice about writing while being shown annotated drafts of documents and their revisions in order to help them understand their options and the choices they'll have to make. The book recognizes the role of new electronic media throughout, both as tools for research and writing and as influential forms of workplace communication. It also emphasizes the workplace context and recognizes the social and political realities that affect the creation of documents. Topics include: organizational images and cultures; a writing strategy; researching; revising; incorporating graphics; letters and memos; design; employment communication; reports, proposals and instructions; oral communication; and much more!Anyone who needs to write in the workplace. ... Read more

Book Description

Publishing the Nonprofit Annual Report offers your nonprofit organization hands-on guidance to help you create an annual report that goes beyond fulfilling your financial reporting responsibilities and instead becomes a valuable communications, marketing, and image-building tool. Written by Caroline Taylor--a consultant who has more than twenty years of experience producing award-winning annual reports--this essential guide takes you through the report-writing cycle from start to finish. Step by step, she shows you how to create a plan, fit the report process into the overall schedule, assign tasks, develop the executive message, work with designers to integrate visual elements, and get the report printed on time and within budget.

... Read more

Reviews (1)

SEABISCIT AN AMERICAN LEGEND
A wonderful read,I couldnt put this book down.An amazing story,that captivates the readers imagination.An athlete who over came incredible odds.Laura Hillenbrand has blown me away.This story reaches into the depths of the readers sole.A classic American tell of an under dog,who climbs to the top.Elagently woven,a true masterpeace.Hands down this book joins my favorites.I would recomend this book to anyone.One of the most gripping books I have read in a long time.Hillenbrand takes me to the race and back agian,with a wurhlwind of emotion.I could read this book over and over agian.


... Read more

Book Description

Guidelines on how to write a marketing plan plus tips on successfully implememting the plan. ... Read more

Reviews (11)

Etiquette that's fun and useful!
"Office Emails" offers up a unique blend of useful etiquette and fun reading. The book is geared toward business application but has priceless gems for the everyday emailer like the "Top Ten Don'ts. " Here are a few: Don't send emails without greetings or closings. Don't label emails as urgent that aren't. Don't send private or confidential info over email. Don't spam. If people just adhered to these four I'd be quite pleased.

This book is full of clear concise descriptions and examples of proper email techniques as well as great quotes and inciteful prose on digital communication. For example, Mr. Dworkin says: "Instant messaging is to email what the telephone was to the telegraph... One of the useful differences between instant messaging and voice is the availability of a conversational history. Every IM conversation is akin to having a personal court stenographer. Gone are the disputes about what was said. One only needs to scroll to see the entire conversation exactly as it transpired."

I recommend this book to anyone who comunicates by computer and look forward to more books in the "Don't Stub your Pinkie" series.

JLT

For anyone having to deal with business oriented email
Office Emails That Really Click: Don't Stub Your Pinkie On The Space Bar provides all the information necessary for effectively sending and receiving emails in the workplace. Maureen Chase and Sandy Trupp successfully collaborate to explain how to sort through the masses of emails that is now a part of the daily corporate landscape. They show the reader how to respond to emails from CEOs, entrepreneurs, junior staff, middle managers, and anyone else. They explain how to write an email so that the recipient will be persuaded to read it. Highly recommended and very useful reading for anyone having to deal with business oriented email, Office Emails That Really Click also provides the latest virus information, grammar tips, and has a useful "E-Quiz" feature.

Covers Everything about Emails
I found this book to be simple, quick to read and also very thorough. Covers every facet of emailing from grammar, tool bar functions, etiquette, spamming and viruses to name a few. Filled with lot's of examples of good and bad emails to demonstrate each facet of the book.

I have read a couple of the other books on this topic avaialable and this one is the best.

If there were negative stars I'd award them to this book
After reading this book I have the distinct impression that the authors a) have never worked in an office\corporate environment and b) have not used an email system developed later than the 1970s....

They seem to believe that email in the corporate environment has taken over from letters - instead of memos - who can ever remember a memo that started or ended with personalised messages...? Certainly emails written for customers ie people external to the organisation require this but intra-departmental? To a peer? get real...

Just to be really irritating you could save your money and read just the first page (a top 10 list) and have covered off the entire book - which simply repeats each of the items in the list.

If you want a really good book on the subject then E Writing by Dianna Booher is a far better option! She covers the same situations PLUS A LOT MORE...

A new discovery!
You might think you know everything there is to know about email. Just wait until you read this book! This book has been very helpful to me in the office and in my personal life. I most definitely recommend it! ... Read more

Book Description

The global best-selling companion to the fundamentals of business correspondence. Over 350,000 copies sold! In business, communication counts. Clear and well-structured letters, documents and e-mails can deliver better results, with speed and accuracy. The words that you use, and the way that you present them, also send important signals about you and your business to your customers, colleagues and business partners. So make sure you’re sending the right ones.

Model Business Letters is a practical and comprehensive guide to help you get more value from your business communication. In this book you will find over 500 sample documents for a wide range of business situations, easy to use examples and practical advice on content, language and style. Model Business letters will help you to put the key rules of good business writing into action, and a framework for creating clear and effective business communication, including:

How to present business documents correctly and clearly how to structure your communication for maximum results how to make your email work for you model examples for a range of business communication needs 100 top-tips for better business writing If you want your business to be a model of successful communication, Model Business Letters will be a valuable companion.

Features Exceptional writing skills are vital in today's business environment – speed is often the key to successful business negotiations and this means that managers often have to construct their own business documents on their desktop or laptop. This book speaks for itself as a bestselling title with all time sales of the 5th edition currently totalling over 77,000. Shirley Taylor is author of several popular, best-selling books; Communication for Business, Essential Communication Skills and Pocket Business Communicator. ... Read more