Reviews (3)

First team-No substitutes
"Accept No Substitutes" by Christina Mierau is a classic. In a short space of 80 plus pages, this author covers some 200 years of the story of advertising in the United States from colonial times to the computer age. The reader will no doubt wish the book were longer than it is, which can't be said about many books for young people being written today. If you want to learn how advertising became so important in the progress of our country, you just have to read this book !

Bravo Christina!
I devoured this book. It entertained me, informed me, amused me and educated me. Ms. Mierau's anecdotal treatise of the advertising industry's birth and subsequent growth in America is refreshing. It is a very slick package with lots of pictures and well-researched text. The tidbits of humor sprinkled throughout make the information all the more accessible. Highest praise to Christina for giving us this gem.

From a teacher...
A good synopsis of American advertising within the past 200 or so years. Good visuals and easy to understand. I've put it in my classroom library for my 8th graders to use during an American History unit about economics. ... Read more

Book Description

Children have dreams as they grow up, and so did little Anita Perella-to be a famous actress, or an explorer, or a writer. She never dreamed that one day she'd be running The Body Shop, a global corporation with a conscience.

This jaunty authorized biography, copiously illustrated with bright color illustrations, explores the early years of the famous Anita Roddick, internationally respected business woman. Bonus features include Anita's personal health and beauty tips throughout the book, snapshots from her photo album, and a special section featuring things we all can do for the world. ... Read more

Reviews (1)

Wonderful Book
This is a great book for anyone.Wonderful tips on health and beauty.Great biography for anyone,and it's short too!!!! Kelly,Il. ... Read more

Book Description

Somehow Henry Ford knew what Americans were hankering for: “Everybody wants to be someplace he ain’t. As soon as he gets there, he wants to go right back.” And so, he pioneered the Model T–the first affordable car for the masses.
David Weitzman has meticulously documented the development of the assembly line and the many innovations and adaptations Ford put to use in making his famous Tin Lizzy. When the Ford plant first opened, the crew could make 18,000 cars a year at a cost of $950 each. In just ten years, they had refined the process enough so that they could build one million cars in a year and the price had come down to about $350. Filled with detailed black-and-white drawings, helpful text and captions, and fascinating quotes from Ford employees, this elegant book gives young readers a look at a mechanical genius in action.
... Read more

Book Description

Behind the scenes at the Hilmar cheese factory in California. Find out how North America's largest cheese producers turns out more than a million pounds of cheese a day! ... Read more

Book Description

Inspiring biographies of America's modern moguls! Included in these books are:

• Glossary
• For More Information
• Index

Reviews (2)

Once upon a company
I am one of the characters in this book. Joel, Kale, and Lane are my cousins and Wendy is my aunt.The story is depicted well and is very inspiring to others.Like in all other books by Wendy the illustrations are amazing. The company is doing extremely well and there are many more peoplethat are helping out.Read this book and be inspired.

This is a masterfully illustrated story offering encouragement to all children with entrepreneurial interests.
Wendy Anderson Halperin has elevated the picture book to a fine art form. This story is uplifting, practical, and encouraging, but the illustrationssteal the show.Every one is a masterpiece.There is no betterillustrator out there today than Wendy Anderson Halperin.Every detail isauthentic and educational.I could look at this book for hours. ... Read more

Book Description

This collection of finely detailed, accurately rendered illustrations by nature artist Ruth Soffer depicts 29 species of lepidoptera, among them the sheep moth, the painted lady, blue morpho butterflies, the malachite butterfly, the rare birdwing butterfly (found only in southeast Asia), and the western tiger swallowtail. Captions provide information on areas inhabited by these winged beauties and types of flowers to which they are attracted. Among the most delicate and beautiful creatures of nature, butterflies and moths offer colorists a special challenge--and hours of coloring enjoyment. Dover Original. 29 black-and-white illustrations. 10 in full color on covers. Captions.
... Read more

Book Description

Pick up your Special Visitor's Pass and come along for a tour through some of America's most interesting factories in this series.

You'll get a behind-the-scenes look at how familiar items like crayons, sneakers, chocolate, and guitars are made. And you'll have a chance to see and understand the whole manufacturing process--from raw materials through finished product.

As you tour, you'll see how each company has solved special problems and challenges in putting its product together. You'll also appreciate what people can accomplish with good technology and some creative thinking!

By the time you're done, you'll really appreciate just how much work goes into making some of your favorite things! Each volume includes:

• Glossary
• For More Information
• Index