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    $29.67 $27.60 list($44.95)
    1. Head First Design Patterns
    $23.79 $22.79 list($34.99)
    2. The Photoshop Elements 3 Book
    $33.99 list($49.99)
    3. Professional Excel Development
    $26.39 $22.60 list($39.99)
    4. The Photoshop CS2 Book for Digital
    $26.39 $22.80 list($39.99)
    5. Excel 2003 Bible
    $36.95 $29.94
    6. The Little SAS Book: A Primer,
    $13.59 list($19.99)
    7. Guild Wars : Prima Official Game
    $125.99 list($199.99)
    8. Microsoft Windows 2003 Server
    $125.00 $43.49
    9. Pattern Classification (2nd Edition)
    $33.99 $28.50 list($49.99)
    10. Patterns of Enterprise Application
    $136.95 $115.00 list($142.95)
    11. West's Business Law with Online
    $30.60 $27.89 list($45.00)
    12. Adobe Photoshop CS Classroom in
    $37.79 $31.84 list($59.99)
    13. Mastering Windows Server 2003
    $122.50 $48.99
    14. MP - Systems Analysis & Design
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    15. Adobe Photoshop CS One-on-One
    $59.99 $51.16
    16. GPU Gems 2 : Programming Techniques
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    17. Programming Windows, Fifth Edition
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    18. Persuasive Online Copywriting:
    $48.40 $41.58 list($55.00)
    19. The Data Warehouse Toolkit: The
    $29.99 $17.26
    20. QuickBooks 2004 The Official Guide

    1. Head First Design Patterns
    by Elisabeth Freeman, Eric Freeman, Bert Bates, Kathy Sierra
    list price: $44.95
    our price: $29.67
    (price subject to change: see help)
    Asin: 0596007124
    Catlog: Book (2004-10-01)
    Publisher: O'Reilly
    Sales Rank: 1062
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    Book Description

    You're not alone. At any given moment, somewhere in the world someone struggles with the same software design problems you have. You know you don't want to reinvent the wheel (or worse, a flat tire), so you look to Design Patterns--the lessons learned by those who've faced the same problems. With Design Patterns, you get to take advantage of the best practices and experience of others, so that you can spend your time on...something else. Something more challenging. Something more complex. Something more fun.You want to learn about the patterns that matter--why to use them, when to use them, how to use them (and when NOT to use them). But you don't just want to see how patterns look in a book, you want to know how they look "in the wild". In their native environment. In other words, in real world applications. You also want to learn how patterns are used in the Java API, and how to exploit Java's built-in pattern support in your own code.You want to learn the real OO design principles and why everything your boss told you about inheritance might be wrong (and what to do instead).You want to learn how those principles will help the next time you're up a creek without a design paddle pattern.Most importantly, you want to learn the "secret language" of Design Patterns so that you can hold your own with your co-worker (and impress cocktail party guests) when he casually mentions his stunningly clever use of Command, Facade, Proxy, and Factory in between sips of a martini. You'll easily counter with your deep understanding of why Singleton isn't as simple as it sounds, how the Factory is so often misunderstood, or on the real relationship between Decorator, Facade and Adapter.With Head First Design Patterns, you'll avoid the embarrassment of thinking Decorator is something from the "Trading Spaces" show. Best of all, in a way that won't put you to sleep!We think your time is too important (and too short) to spend it struggling with academic texts.If you've read a Head First book, you know what to expect--a visually-rich format designed for the way your brain works. Using the latest research in neurobiology, cognitive science, and learning theory, Head First Design Patterns will load patterns into your brain in a way that sticks. In a way that lets you put them to work immediately. In a way that makes you better at solving software design problems, and better at speaking the language of patterns with others on your team. ... Read more


    2. The Photoshop Elements 3 Book for Digital Photographers (Voices)
    by Scott Kelby
    list price: $34.99
    our price: $23.79
    (price subject to change: see help)
    Asin: 0321269055
    Catlog: Book (2004-10-11)
    Publisher: New Riders Press
    Sales Rank: 1034
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    Book Description

    If you're ready for an Elements 3 book that breaks all the rules, this is it, because it does something for digital photographers that's never been done before--it cuts through the bull and shows you exactly "how to do it." It tells you, flat-out, which settings to use, when to use them, and why.

    This book is not a bunch of theory; it doesn't challenge you to come up with your own settings or figure things out on your own. It gives you the same settings used by some of the top digital pros, settings you can use today to get professional results you've always dreamed of.

    Plus, since this book is designed for photographers, it doesn't waste your time talking about how to frame a shot, setting your exposure, etc. and there's no talk which camera or printer to buy. It's all Elements, step-by-step, cover-to-cover in the only book of its kind, and you're gonna love it!

    Besides learning the inside tips and the tricks of the trade for correcting, editing, sharpening, retouching, and presenting your photos like a pro. You'll learn how to unlock the power of all the new Elements 3 features, including how to manage your photos using the new Organizer, how to use the new "pro tools" like the Healing Brush and the Shadow/Highlight controls, and how to master the new "Creation" section to take your photos to an entirely new level. Plus, you'll see it all step-by-step, in plain English, and you'll be absolutely amazed at how easy and effective these techniques are, once you know the secrets.

    You'll learn:

    • The secrets of how the pros retouch portraits
    • How to incorporate the amazing new features of Elements 3 into your work today!
    • How to color correct any photo without breaking a sweat (you'll be amazed at how they do it!)
    • How to repair and restore damaged photos
    • The sharpening techniques the pros really use (there's an entire chapter just on this!)
    • Dealing with common digital camera image problems, including removing noise and avoiding halos
    • When to use Quick Fix, and when to do to it yourself (using our step-by-step methods).
    • The most-requested photographic special effects
    • and much more!
    • But besides all that, this book has a "secret weapon" that makes it the most important, most useful Elements book yet. The reason is this--although Elements 3 offers some digital photography features Photoshop CS doesn't offer, there are plenty of features that Photoshop CS has, that Elements 3 still doesn't have (things like Layer Masking, Channel Mixer, etc.). But in this book, you'll learn some slick workarounds, cheats, and some fairly ingenious ways to replicate many of those Photoshop features from right within Elements.

      There's never been a book like it, and if you're a digital photographer using Photoshop Elements 3, this is the book you've been waiting for.

      ... Read more

    3. Professional Excel Development : The Definitive Guide to Developing Applications Using Microsoft(R) Excel and VBA(R)
    by Stephen Bullen, Rob Bovey, John Green
    list price: $49.99
    our price: $33.99
    (price subject to change: see help)
    Asin: 0321262506
    Catlog: Book (2005-02-04)
    Publisher: Addison-Wesley Professional
    Sales Rank: 380271
    US | Canada | United Kingdom | Germany | France | Japan

    4. The Photoshop CS2 Book for Digital Photographers
    by Scott Kelby
    list price: $39.99
    our price: $26.39
    (price subject to change: see help)
    Asin: 0321330625
    Catlog: Book (2005-04-18)
    Publisher: New Riders Press
    Sales Rank: 239
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    Book Description

    Scott Kelby, the best-selling Photoshop author in the world today, once again takes this book to a whole new level as he uncovers the latest, most important and most exciting new Adobe Photoshop CS2 techniques for digital photographers.

     

    This major update to this award-winning, record-breaking book does something for digital photographers that's never been done before–it 

    cuts through the bull and shows you exactly "how to do it." It's not a bunch of theory; it doesn't challenge you to come up with your own 

    settings or figure it out on your own. Instead, Scott shows you step-by-step the exact techniques used by today's cutting-edge digital 

    photographers and, best of all, he shows you, flat-out, exactly which settings to use, when to use them, and why. That's why the previous 

    version of this book took the digital photography world by storm.

     

    But now, his new CS2, version is even bigger, even better, and exposes even more of the pros most closely guarded secrets, including a special chapter which shows, for the first time ever, step-by-step how to how to set-up Photoshop's color management. He does it by throwing out all the theory, all the techno-babble, and all the confusing charts and graphs and instead just shows you exactly what you need to do (and 

    nothing more).

     

    LEARN HOW THE PROS DO IT

    Each year Scott trains thousands of professional photographers how to use Photoshop, and almost without exception they have the same 

    questions, the same problems, and the same challenges–and that's exactly what he covers in this book. You'll learn:

     

    • The sharpening techniques the pros really use (there's an entire chapter on, just this!)

    • The pros tricks for fixing the most common digital photo problems fast!

    • The step-by-step set-up for getting what comes out of your printer to match exactly what you saw on screen

    • The retouching secrets of how the pros retouch portraits

    • How to process raw digital camera images (plus how to take advantage of all the new Camera Raw features of CS2!)

    • How to color correct any photo without breaking a sweat (you'll be amazed at how easy it is–once you know the secret)

    • A whole chapter on the latest, most requested Photoshop special effects • How to reduce noise, deal with lens problems, avoid halos, and more

    • How to show your work like a pro!

    • Plus a host of shortcuts, workarounds, and slick "insider" tricks to send your productivity through the roof!

     

    If you're a digital photographer and you're ready to learn the "tricks of the trade"–the same ones that today's leading pros use to correct, 

    edit, sharpen, retouch, and present their wor; then this is the book for you.

    ... Read more

    5. Excel 2003 Bible
    by John Walkenbach
    list price: $39.99
    our price: $26.39
    (price subject to change: see help)
    Asin: 0764539671
    Catlog: Book (2003-09-19)
    Publisher: John Wiley & Sons
    Sales Rank: 2428
    Average Customer Review: 5 out of 5 stars
    US | Canada | United Kingdom | Germany | France | Japan

    Book Description

    * The most comprehensive guidebook available on the most popular spreadsheet program, fully updated to include all-new "X" features
    * Written by the leading Excel guru known as "Mr. Spreadsheet," John Walkenbach, who has written more than thirty books and 300 articles on related topics and maintains the popular Spreadsheet Page at www.j-walk.com/ss
    * The definitive reference book for beginning to advanced users, featuring expert advice and hundreds of examples, tips, techniques, shortcuts, work-arounds, and more
    * Covers expanded use of XML and Web services to facilitate data reporting, analysis, importing, and exporting information
    * Explores Excel programming for those who want advanced information
    * CD-ROM includes all templates and worksheets used in the book, as well as sample chapters from all Wiley Office "X" related Bibles and useful third party software, including John Walkenbach's Power Utility Pak
    ... Read more

    Reviews (4)

    5-0 out of 5 stars Excellent as a Reference...
    The book is really a Bible... A lot of useful information for people that are beginning to use this spreadsheet. I also believe that this book could be a great asset for those who have a good understanding of the tool. It's easier to find a solution in the book's index than looking for it on the help feature of the software. I really have to recommend this book!

    5-0 out of 5 stars Exceptional Guide for Advanced and Simple Applications
    I usually avoid books about Microsoft software because I can usually muddle through and figure out what I want to do. If in doubt, I seek out a twelve-year-old who knows the answers. But this week I had a desire to create a unique chart for a client, and decided to see if Excel would help me make the chart. I had the good fortune to run across Excel 2003 Bible at the library, and took it home to skim. Within 45 minutes I had all the answers to my questions, and found a way to create a better chart than I had originally planned to make. That was well worth my time. I'm sure that I would never have found the alternatives on my own that the book pointed me to.

    Intrigued by the help I got, I went back and read the simple sections as well. I was impressed by how thorough all of the material is. You are given many different ways to accomplish the same task, along with the pros and cons of why to go one way versus another. I also appreciated the many graphics in the book to show what the screens look like.

    The book is also backed up with a CD to run simulations and a web site where you can get more help.

    If you think you may ever want to do advanced applications of Excel, I strongly encourage you to read this book. I particularly liked the charting and analysis sections.

    As I finished this book, I realized that I usually employ Excel to get tasks done faster . . . and hadn't given much thought to how to complete them better. I suspect that much data could be made more usable and valuable for me and others if I think about how to employ all of Excel's tools in advance.

    5-0 out of 5 stars Walkenbach show you how to make the most out of Excel!
    Walkenbach's Web site is awesome (http://j-walk.com/ss/)...you should check it out! But I still find just about every one of his Excel books too valuable to pass up. This one is perfect...but I also love Excel 2003 Formulas. Office 2003's XML capabilities really intrigued me, and the Excel 2003 Bible didn't disappoint in helping me find out what this mean for me and my business. Walkenbach just shows how to make the most out of Excel more than any author I've been able to find.

    5-0 out of 5 stars Top Quality Material
    Purchased the Excel 2003 Bible to brush up on my spreadsheet skills. It covers everything from the basics to advanced in an easy to read format which is easy to understand. Also comes with an eBook on CD that I have used more than the paperback. Quick information at the click of the mouse. Superb. ... Read more


    6. The Little SAS Book: A Primer, Third Edition
    by Lora D. Delwiche, Susan J. Slaughter
    list price: $36.95
    our price: $36.95
    (price subject to change: see help)
    Asin: 1590473337
    Catlog: Book (2003-11-01)
    Publisher: SAS Publishing
    Sales Rank: 9696
    Average Customer Review: 4.08 out of 5 stars
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    Book Description

    Getting started with SAS is easy with The Little SAS Book. This friendly, easy-to-read guide gently introduces you to the most commonly used features of SAS software plus a whole lot more! The book has been revised to include concepts of the Output Delivery System; the STYLE= option in the PRINT, REPORT and TABULATE procedures; ODS HTML, RTF, PRINTER, and OUTPUT destinations; PROC REPORT; more on PROC TABULATE; exporting data;the colon modifier for informats.

    You'll find clear and concise explanations of basic SAS concepts (such as DATA and PROC steps), inputting data, modifying and combining data sets, summarizing and presenting data, basic statistical procedures, and debugging SAS programs.

    Each topic is presented in a self-contained two-page layout complete with examples and graphics. This format enables new users to get up and running quickly, while the examples allow you to type in the program and see it work! ... Read more

    Reviews (26)

    3-0 out of 5 stars For absolute beginners
    I own almost every introductory book on SAS in print, and this one is used the least. The most use it gets is when someone who has absolutely no experience with SAS comes to me for help - then I can loan this book. It is very easy to read and assumes no knowledge of SAS. It has a few tips that are hard to find in other books at this level, but otherwise falls short.

    What you will find here is a tutorial on the basics of the SAS/Base package, how to read in data, and a few basic procedures. It covers this material well, but it is not enough unless you are taking a course and have another resource such as lecture notes to do anything really useful. It does not really cover SAS/Stat. I have used the book as the text in a course I taught, as supplementary to my lecture notes. If I taught the same course again, I would choose a different book, such as Cody. The Little SAS Book is a nice book to get started, but will not be the only book you need.

    5-0 out of 5 stars If you use SAS, BUY THIS BOOK!
    This is a great book for beginners as well as for, contrary to the opinions of some of the other reviews, more advanced SAS users/programmers. I've done a lot of SAS programming and have access to the big and expensive technical manuals on SAS as well as other books on SAS programming. Despite having access to massive tomes on SAS, I almost ALWAYS turn to the Little SAS Book, 2nd ed., when I start programming. Let me put it another way: If I was stranded on a desert island and, for some bizarre reason needed to do SAS programming, had to take along one book on SAS, I would choose the Little SAS Book over any of the bigger manuals and books on SAS.

    By the way, while this book has not been updated since 1996, from my experience, it still works very well with the latest SAS version (ver. 8). Hopefully, the authors will come out with a 3rd edition.

    1-0 out of 5 stars Totally Awful - Do not purchase!
    In both my undergraduate and graduate university career, I would rarely sell my old textbooks after I had completed a class. I usually beleived that I would need to refer back to the text if I wanted to apply what I learned in class at a later date. This book was the one notable exception. It was sold the day the class that required it ended. It is too simplistic and too full of fluff to be at all useful. It may provide someone with enough information to complete a project/assignement for a very basic class, but is not advanced enough to be useful to someone in a real world situation. In fact, if the authors were a little more efficent all the material in the book could be covered in about 10 pages. As an alternative, I would recommend SAS Programming by Example by Cody and Pass. That book assumes no previous knowledge of SAS and is appropriate for beginners. However, it has a lot more substance than The Little SAS Book.

    Also, such a "little" book is not worth $30. Unfortunately, SAS has always charged top dollar for its products and most of the books about SAS are expensive as well.

    4-0 out of 5 stars Quick reference book & beginner's guide
    This book works with all versions of SAS and I found it a useful reference. It explains to you how to enter and manipulate your datasets in SAS. Also brief description of PROCs and options with each PROC. Each topic is in a separate page and all contained in about 2 pages at the most. So do not expect so much details on these procedure but if you happened to forget a syntax line, grab this book's index and the reminder is there for you. I recommend it to all SAS users.

    5-0 out of 5 stars A must have for beginners
    This is a must have for beginners. I work in a firm where even the experts refer to this book from time to time. This book is not intended to explore advanced topics for the advanced user, but I promise that it will provide a great foundation for new users ... Read more


    7. Guild Wars : Prima Official Game Guide (Prima Official Game Guides)
    by Prima Temp
    list price: $19.99
    our price: $13.59
    (price subject to change: see help)
    Asin: 0761548904
    Catlog: Book (2005-06-07)
    Publisher: Prima Games
    Sales Rank: 529
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    8. Microsoft Windows 2003 Server Resource Kit: Special Promotion Edition
    by Microsoft Corporation, Microsoft Corporation
    list price: $199.99
    our price: $125.99
    (price subject to change: see help)
    Asin: 0735614717
    Catlog: Book (2005-05-04)
    Publisher: Microsoft Press
    Sales Rank: 880
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    Book Description

    A powerhouse, seven-volume reference providing information and tools for managing and optimizing Windows Server 2003—straight from the Microsoft Windows product team. ... Read more


    9. Pattern Classification (2nd Edition)
    by Richard O. Duda, Peter E. Hart, David G. Stork
    list price: $125.00
    our price: $125.00
    (price subject to change: see help)
    Asin: 0471056693
    Catlog: Book (2000-10)
    Publisher: Wiley-Interscience
    Sales Rank: 41994
    Average Customer Review: 3.69 out of 5 stars
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    Book Description

    The first edition, published in 1973, has become a classic reference in the field. Now with the second edition, readers will find information on key new topics such as neural networks and statistical pattern recognition, the theory of machine learning, and the theory of invariances. Also included are worked examples, comparisons between different methods, extensive graphics, expanded exercises and computer project topics. ... Read more

    Reviews (13)

    4-0 out of 5 stars Review of Duda, Hart and Stork's "Pattern Recognition"
    The original book by Duda and Hart has been the bible of the machine learning community. In recent years there has been a spate of books aspiring to that mantle. For the most part, these have suffered from being too close to the subject of statistical inference in its current incarnation. One suspects they will quickly grow dated, as the current machine learning fads-du-jour pass.

    In contrast, the revised version of the book, ably sheparded by David Stork, stays true to the vision of the original. It elaborates the fundamental issues underlying machine learning in a clear manner, with a keen eye for the broad perspective. The reader should be aware though that in order to make the text extremely accessible, some of it is misleadingly simplified, and some crucial references are left out.

    The book is clearly written, and should be understandable by any technically trained undergraduate or graduate student. All in all, a joy to have on one's shelf.

    4-0 out of 5 stars not exactly a revision
    The 1973 book by Duda and Hart was a classic. It surveyed the literature on pattern classification and scene analysis and provided the practitioner with wonderful insight and exposition of the subject. In the intervening 28 years the field has exploded and there has been an enormous increase in technical approaches and applications.

    With this in mind the authors and their new coauthor David Stork go about the task of providing a revision. True to the goals of the original the authors undertake to describe pattern recognition under a variety of topics and with several available methods to cover each topic. Important new areas are covered and old but now deemed less significant are dropped. Advances in statistical computing and computing in general also dictate the topics. So although the authors are the same and the title is almost the same (note that scene analysis is dropped from the title) it is more like an entirely new book on the subject rthan a revision of the old. For a revision, I would expect to see mostly the same chapters with the same titles and only a few new chapters along with expansion of old chapters.

    Although I view this as a new book, that is not necessarily bad. In fact it may be viewed as a strength of the book. It maintains the style and clarity of the original that we all loved but represents the state-of-the-art in pattern recognition at the beginning of the 21st Century.

    The original had some very nice pictures. I liked some of them so much that I used them with permission in the section on classification error rate estimation in my bootstrap book. This edition goes much further with beautiful graphics including many nice three-dimensional color pictures like the one on the cover page.

    The standard classical material is covered in the first five chapters with new material included (e.g. the EM algorithm and hidden markov models in Chapter 3). Chapter 6 covers multilayer neural networks (a totally new area). Nonmetric methods including decision trees and the CART methodology are covered in Chapter 8. Each chapter has a large number of relevant references and many homework exercises and computer exercises.

    Chapter 9 is "Algorithm-Independent Machine Learning" and it includes the wonderful "No Free Lunch" theorem (Theorem 9.1), a discussion of the minimum desciption length principle, overfitting issues and Occam's razor, bias - variance tradeoffs,resampling method for estimation and classifier evaluation, and ideas about combining classifiers.

    Chapter 10 is on unsurpervised learning and clustering. In addition to the traditional techniques covered in the first edition the authors include the many advances in mixture models.

    I was particularly interested in that part of Chapter 9. There is good coverage of the topics and they provide a number of good references. However, I was a bit disappointed with the cursory treatment of bootstrap estimation of classification accuracy (section 9.6.3 on pages 485 - 486). I particularly disagree with the simplistic statement "In practice, the high computational complexity of bootstrap estimation of classifier accuracy is rarely worth possible improvements in that estimate (Section 9.5.1)". On the other hand, the book is one of the first to cover the newer and also promising resampling approaches called "Bagging" and "Boosting" that these authors seem to favor.

    Davison and Hinkley's bootstrap text is mentioned for its practical applications and guidance for bootstrapping. The authors overlook Shao and Tu which offers more in the way of guidance. Also my book provides some guidance for error rate estimation but is overlooked.

    My book also illustrate the limitations of the bootstrap. Phil Good's book provides guidance and is mentioned by the authors. But his book is very superficial and overgeneralized with respect to guiding practitioners. For these reasons I held back my enthusiasm and only gave this text four stars.

    4-0 out of 5 stars Excellent Introductory Text and Reference Tool
    If you think that some method such as SVM is the "holy grail" of machine learning and pattern recognition and are interested only in an in-depth coverage of that specific tool, this book is not for you. If, however, you want to understand the basic concepts and methods employed by a broad range of researchers and scientists, I highly recommend buying it.

    The book covers a broad range of topics in pattern recognition. Its explanations are lucid, and its illustrations are helpful. The book is well-written and well-organized. When using this book as part of a low-level graduate course, I was not particularly impressed. Recently, however, I have found myself frequently going back to the book to refresh my understanding of the basic idea of some topic. I recommend PC as a companion text for a course in pattern recognition. I also recommend purchasing the book for private use.

    5-0 out of 5 stars Good Book for Pattern Recognition
    This book is full of useful algorithms, as well as the theory behind them. The explanations are good, although they sometimes require reading them several times to fully grip what is going on and why it works (but this is the case with many useful algorithms). This is a must-have for pattern rec work.

    5-0 out of 5 stars Definitely The Best
    Everything You ever want to know about the subject for intermediate .
    Handbook of industries methods and algorithms for advanced .
    Together with Mitchell perfect for beginners . ... Read more


    10. Patterns of Enterprise Application Architecture
    by Martin Fowler
    list price: $49.99
    our price: $33.99
    (price subject to change: see help)
    Asin: 0321127420
    Catlog: Book (2002-11-05)
    Publisher: Addison-Wesley Pub Co
    Sales Rank: 5114
    Average Customer Review: 4.35 out of 5 stars
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    Reviews (37)

    5-0 out of 5 stars Outstanding work in the field
    I normally don't bother to write reviews, but some of the shallow ones I found here irritated me enough to write. I have been a developer, architect, and development manager. My latest project was a 100+ developer year enterprise application. Fowler clearly knows the field, he speaks with confidence of development experiences with projects that went live. I have no idea of what a newbie to enterprise application development would gain from this book. The DTO pattern, for example, is profoundly powerful and his representation of it is accurate, but he presents it in a casual, low-key way, and its significance might well escape the uninitiated. When you talk to programmers who only know the one thing they worked on you hear a naive, blind conviction in their voice, but when you read Fowler, you hear the weary lessons of hundreds of developers on dozens of large projects. If you are experienced, read chapter 8 first, then the patterns, then 1 - 7 if need be. If you are new, read chapter 8 first, then the patterns, then CODE the patterns a dozen times, then read the rest of the book. Fowler says you should read 1-8 then the patterns as needed, but I say the 8 pages of chapter 8 roll up the first seven chapters very nicely, and then please read all the patterns in associative order from your point of view.

    3-0 out of 5 stars Many pearls of wisdom but spoiled by poor edit quality
    This is the only book I have encountered that describes .NET patterns. This is particularly useful when attempting to gain an understanding of how application architectures differ between .NET and J2EE.
    The Java patterns are also very interesting, especially when compared with those described in the J2EE design pattern specific books. Note that this book might best be described as "Enterprise Design Patterns for non J2EE systems". Some of the patterns can be used to implement DAOs (perhaps for a BMP entity bean). Many others are not really J2EE compliant (eg Identity Map). To some extent, the patterns would only form part of the J2EE container implementation.
    (However, "Server Component Patterns" by Volter, Schmid and Wolff provides a better coverage of the design patterns applicable to the design of a J2EE container).
    This book would certainly be useful to any one wrestling with the "are EJBs useful" question. It provides an excellent description of all the issues that need to be resolved for an industrial strength implementation.

    Unfortunately, there are many edit problems.
    For example, The MVC text uses both presentation and view interchangably. In one sentence, a typo causes this to be confused with model ("Fundamentally presentation and view are about different concerns" pg 331)
    Other problems merely affect the sentence construction. (eg ".. and they people specialize in ..." pg331`)
    These problems are the only reason that I did not give a 5 star rating.

    5-0 out of 5 stars Design Patterns at the implementation level for J2EE, .NET
    This book is a little more implementation specific than the incredibly popular Gang of Four Design Patterns book. Many of the patterns, the Data Transfer Object pattern, for example, are fairly specific to the J2EE structural problem at hand. Other patterns, like the Lazy Load, are good architectural patterns on any platform. There is enough generic content to justify the purchase of the book for architects implementing on any platform (J2EE, .NET, PHP, etc.) but it does favor the two current platforms de jour; J2EE and .NET.

    One of the nice things about the book is how the code tends to de-emphasize the application container by doing most of the work in the raw database access systems (e.g. JDBC), which makes it easy to understand what is going on but will offend the true J2EE believer. This makes the patterns in the book accessible to anyone coding in any environment, which I greatly appreciate.

    One pet peeve is that some of the patterns are obvious shells for a single technique, such as the Transform View, which is really just XSLT. The text says as much, but shouldn't there be more than one example of a particular pattern in nature? It's just a pet peeve though, it's no reason to avoid the book.

    Overall, the book is well written and edited and the graphics add to the exposition but are not gratuitous. It's a useful guide for anyone looking to raise the level of the enterprise application (read web application) thought up to the next level.

    4-0 out of 5 stars A Collection of Patterns for Modestly Large Systems
    Martin Fowler is a brand name for lucid ("UML distilled"), maturity enhancing ("Refactoring" for the practical side and the great "Analysis Patterns" for the modeling side) top notch books for software professionals. This book even has on its front cover a label telling us it is a "Martin Fowler Signature Book". This book was a disappointment. In the introduction Fowler claims much less. This book should be merely "useful". It is much better than that. It is good.

    So what is the problem? The title is misleading. It is about patterns, but not really about enterprise applications. I am not in the subject of enterprise applications. I never ever have touched a program like SAP or a language like COBOL. But I encountered nearly every problem addressed in the patterns. Even the money class has corresponding problems in other fields: a Voltage has both a value and a unit. Also having complaints about the fact that 3 times 33% are less than 100% are always common.

    What is this book about? It is basically about problems you have in moderately big applications. How do you connect a relational database with its structure and transactionality to a system, especially an object-oriented system (but not only)? And how do you connect to the user interface, especially a web interface. Also it contains a lot of useful small patterns at the end. As you can see: a lot of valuable stuff for many people. Yes and you get the deep judgments and fine humor of Martin Fowler too.

    What is the main problem? This book is not really suited for actual reading. It contains an introductory part of a hundred and a reference part of four hundred pages. The introduction part is annoying to read. It is at the same time too simple (Some knowledge of relational databases should be a requirement for this book, and much more...) and too difficult (An extremely lot of forward references to patterns described later in this book). Also a lot of stuff is in the most trivial sense repeated within a few pages distance only. And it is repeated down to the wording of the individual sentences.

    The reference part is a lot better. It gets better to read the further along you already read. The number of forward references gets less along the way. I liked especially the last part about base patterns. As their name already says they should have been much more to the beginning of the book.

    This book contains an excellent book within it, just waiting to be "refactored" out of this collection of valuable thoughts. I firmly believe that Martin Fowler is well suited to do this refactoring job. I do sincerely hope that he does it for the next edition of the book. Most of the work is already invested and the result would be very valuable for many people. It is possible to write excellent and readable books about patterns as for example Buschmann et al in "Pattern Oriented Software Architecture" showed.

    5-0 out of 5 stars Everything Martin Fowler writes is 5 stars
    If you've read Refactoring or UML Distilled, or Planning XP, you won't be disappointed with this Fowler book. He's the clearest writer and thinker in the Agile/XP/Patterns group of authors.

    The book is particularly strong in describing how to map between a persistent relational database and an in-memory object representation of business logic. Fowler distills the various approaches to their essence, clearly presents the tradeoffs and defines an intuitive vocabulary to make it easier for development teams to discuss how the patterns apply to their unique application.

    Highly recommended. ... Read more


    11. West's Business Law with Online Research Guide (West's Business Law)
    by Kenneth W. Clarkson, Roger LeRoy Miller, Gaylord A. Jentz, Frank B. Cross
    list price: $142.95
    our price: $136.95
    (price subject to change: see help)
    Asin: 0324152825
    Catlog: Book (2003-02-24)
    Publisher: South-Western College/West
    Sales Rank: 12372
    Average Customer Review: 4.17 out of 5 stars
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    Book Description

    This text is used at more colleges and universities than any other business law text. With the perfect balance of tradition and innovation, this benchmark text brings to life the functions and inner-workings of business law in the real world. Rich with classic and modern cases, West's Business Law is the ideal text for students entering virtually any field of business. By combining this market leading text with a complete supplements and technology package, this is the one clear choice in business law courses. ... Read more

    Reviews (6)

    5-0 out of 5 stars Wonderful text that is very readible
    Some texts can be so completely dry, and this one has the potential to be so. Yet this book reads easily, and is kind enough to emphasize much of the text with highlights, boldings, and other wonderful devices to help draw your attention to important details. This book also has a fantastic variety of cases to point out certain aspects of the law. I would definately recommend this one if you are studing the law!

    5-0 out of 5 stars Fine textbook and great home reference
    This book is even better than the excellent business law textbook I used (but no longer have) in college in the late 1960's. It has all the utilitarian features necessary for a textbook but likewise has enough depth and user-friendliness for a home reference tome.

    The only significant criticism I can offer is that, for a book in this very high price range, it should have a more durable binding. It does have full cloth-covered hardback covers *but* the page section is only "perfect-bound" (i.e., pages held together merely with glue) rather than having a sewn binding. It seems to me that a ... book should have a sewn binding! I've noticed how most books classified as "textbooks" have such very high prices yet have rather cheap bindings. It's no wonder a college education costs a small fortune these days--- the textbook price alone is enough to drive one into penury, and even then the book(s) will eventually fall apart under very heavy use.

    Anyhow, this book is wonderfully useful in its content and for that reason I recommend it highly.

    2-0 out of 5 stars It's difficult for self-studying person
    I am using several business law textbooks for my self-study.Comparing to others,this book is difficult to understand.The selection of the Cases differs from others which makes me confused.Structure of the content differs too.It's a complicated book to understand for a self-studying person.

    3-0 out of 5 stars Adequate for the undergraduate college student
    After 21 years of teaching, both in private college and law school, and as a 23-year legal practitioner, licensed in Hawaii and New York, I perhaps have too much technical knowledge of the law to pass judgment on a text meant clearly to cover, in an almost glib and obsessively-current fashion, virtually the entire spectrum of the law.

    That being said, the text is useful in plowing through the sometimes grandiloquent excesses of law terms and concepts in mostly plain English. Its major flaw is trying to accomplish too much with too little. The multitudinous case decisions are often so short as to reveal little of the policy reasoning behind the law, certainly a key to a would-be manager or businessman. Concepts, when explained, are often truncated, leaving students somewhat bewildered. Coverage of products liability is a case in point -- the question constantly arises: why hold a manufacturer liable without fault? There are correct answers given, to be sure, but they are not fully explained and college students often tend to look at fault rather than economic analysis when a product injures a consumer; the economic concept of strict products liability is hardly an intuitive one, but it is crucial to those students who enter into products manufacture and distribution.

    One also wonders why the constitution, criminal law, torts, and such are placed in a business law text. They have minimal relation to the real-world of business and there is just too much information already, even for 2 terms, to cover adequately. I would exclude or minimize these kinds of topics.

    Properly the authors have cut back on certain areas which in prior editions constititued perhaps 5+ chapters each. But this is the flip side of the coin. The book is at once too much and too little. At least in our college, this text is used for a course in business law for managers. I'm afraid it is not quite that. Managers need to know what to do when a legal problem, from sexual harassment allegations to a regulatory complaint, comes before them. There is precious little "how" to the practical question of "what do I do now?". In fact, there should be answers to that practical question in every chapter.

    There are far too many federal trial court opinions which, frankly, are so new and of so little legal weight (binding only in the particular district), that I wonder why they are included at all in text form, when they can be footnoted, if cited at all. Internet law and "cyberlaw" are cases in point. I realize this is an emerging area in the law, but precisely for that reason, these cases largely have no business being placed in text form until appellate courts have given us broader guidance.

    Perhaps I have been too harsh on the text. It is well-written, understandable, generally clear to the college student, and may well be the best general text for undergraduates. But I would like to see much more progress made in the areas I have discussed.

    5-0 out of 5 stars Awesome Law Textbook - Very Useful Out of School as Well
    West's Business Law is amazing for the student of business law. It presents complicated subject matter in a way that can be understood. After reading it, I felt "everyone should read this book," because it applies to so many situations we could face in everyday life. It provides a more in-depth and overall law presentation than most college text books. If you hunger for knowledge of the law (whether you want to be a lawyer or not), you will be filled by the material in West's Business Law. My husband has a business law class right now which uses another textbook and there is no comparison. I only regret that I lost my West's Business Law when I was moving, because it is one textbook I had wanted to keep forever. ... Read more


    12. Adobe Photoshop CS Classroom in a Book (Classroom in a Book)
    by Adobe Creative Team
    list price: $45.00
    our price: $30.60
    (price subject to change: see help)
    Asin: 032119375X
    Catlog: Book (2003-12-01)
    Publisher: Adobe Press
    Sales Rank: 1878
    Average Customer Review: 3.67 out of 5 stars
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    Book Description

    Photoshop is one of those programs that's so cool you just want to dive right in and start creating--but by plunging in head-first, without any guidance, you're likely to miss a lot. There's a solution: With this book, you learn by doing, getting your feet wet immediately as you progress through a series of hands-on projects that build on your growing Photoshop knowledge. Simple step-by-step instructions, review questions at the end of each chapter, and a companion CD with all of the book's project files make learning a breeze as the Adobe Creative Team takes you on a self-paced tour of the image-editing powerhouse. Completely revised to cover all of Photoshop CS's new features (including a new file browser, nonsquare pixel support, Layer comps for creating design variations, and more), the book starts with an introductory tour of the software and then progresses on through lessons on everything from Photoshop's interface to more complex topics like color management, Web graphics, and photo retouching. ... Read more

    Reviews (6)

    5-0 out of 5 stars Works for me!
    I'm not sure why other reviewers gave negative reviews - I think the classroom in a book is a great intro to Photoshop CS. I bought it, having zero experience with Photoshop, and in days I was manipulating photos in ways I never thought possible. My wife is working through the course now, and she's having similar results. I highly recommend this book to those who are new to Photoshop.

    I will say, however, that you have to have at least a double digit IQ to be able to understand and follow the steps in the lessons...

    4-0 out of 5 stars Step-by-Step Lessons Really Help
    In addition to the Lessons folder (which contains the art source files for 20 lessons), there is a Folder with 35 Fonts, so that you can do the lessons.

    It starts by telling you how to navigate the application, such as understanding the tools and palettes, using the image browser, defining and saving work spaces, and jumping to Image Ready and back. (Photoshop comes with a powerful application for making image maps, animated GIFs, rollovers for the web, etc. Chapters 14 - 18 cover Image Ready and its Photoshop features.)

    It tells you how to use the automated features for output. You can create a PDF presentation from the File Browser, save photos into a Web Gallery, make a Photo Package or a Contact Sheet.

    Lesson 6 is all about masking and its many variations, such as gradient masks. Hidden in this chapter is the Extract command, showing you how to extract an image from its background.

    It covers retouching and repairing photos, painting and editing, which includes blending images into a background and use of the History Palette.

    Advanced layer techniques (Lesson 11) include creating clipping paths, adjustment layers, knock-out masks, importing layers from other files, using the liquify tool and more.

    Thereƕs even a pretty good discussion of Camera Raw (page 64) and the stuff you should know about it.

    5-0 out of 5 stars Very helpful.
    Taught me everything I needed to know, and quickly.

    4-0 out of 5 stars A good starting point for unseasoned Photoshop users
    Like many people out there, I've been using computers for decades, and while I've dabbled with Photoshop over the years to do layer-based image touch-ups, enhancements, resizes, and related simplistic tasks (making tape/CD covers, greeting cards, etc.), I've never taken the time to work through a book to learn the other features of the program.

    Adobe Photoshop CS Classroom in a Book (CIAB) is a worthwhile starting point for users who know how to use their computers, but might only know how to use some of the functions of Photoshop. This book spends most of its time on layers, masks, pen tools, and webpage basics (slices, animation, and image maps).

    I found the pen tool chapter to be the most useful, since I had never really understood how vector-based drawing worked, and I am now eager to learn the basics of Adobe Illustrator CS as well.

    The webpage chapters are also good for those who have lots of ideas in their mind about how their webpage should look, but don't have intuitive tools to do it. ImageReady CS (included with Photoshop CS or Adobe Creative Suite) makes creating precise web graphics, image maps, etc. almost too easy.

    I found several errors in the book that occur in later chapters, but none of them prevented me from completing the lessons. There are some spelling, grammatical, and formatting errors throughout the text. However, these will not prevent the average user from running into roadblocks. The biggest error occurs in Lesson 15, where the image references in the sample HTML file do not correspond with the actual image filenames. Basic HTML/text editing can fix this, but as an official Adobe product, this should have been found before duplicating the CD-ROM which accompanies this book.

    Otherwise, the lessons are presented well and are very easy to follow. The text is clear and easy on the eyes. I was able to complete all 20 lessons in about 4 days. To get the most out of this book, it would be wise to complete a lesson, and then apply what you learned to your own project to help with retention of the material.

    Overall, a good first step to other more in-depth texts. I'd like to see full-color in future installments, as well as more detailed descriptions on why certain selections and options are chosen. Also, I think the monitor and color calibration chapters should be moved to an earlier part of the book. It's odd that these are the last topics covered, especially since topics like levels and color correction precede it.

    2-0 out of 5 stars Not very accurate...
    This book would be good for beginners except for the fact that it skips some important steps that need to be taken. This was obviously written by someone who knows photoshop very well, however instead of going step by step as if writing for someone who has never touched photoshop he skips steps that more advanced users would catch on to, but a beginner would be left far behind wondering what they did wrong.
    Fortunately it has a pretty cover and a nice price tag along with a few helpful items.

    If you are a beginner....look elsewhere. The manual is a better place to start. ... Read more


    13. Mastering Windows Server 2003
    by Mark Minasi, Christa Anderson, Michele Beveridge, C. A. Callahan, Lisa Justice
    list price: $59.99
    our price: $37.79
    (price subject to change: see help)
    Asin: 0782141307
    Catlog: Book (2003-04-07)
    Publisher: Sybex Inc
    Sales Rank: 2461
    Average Customer Review: 4.02 out of 5 stars
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    Book Description

    If you're a current or aspiring Windows administrator or consultant, look no further than Mastering Windows Server 2003 for the in-depth, comprehensive, unbiased, and highly readable (some would even say entertaining) coverage readers have come to expect from the leading Windows authority, Mark Minasi. Building on the solid foundation established over years of working with and writing on Windows products, Mark Minasi takes you where few have ventured within Windows Server 2003, Microsoft's flagship network operating system that provides a solution for file and printer sharing, secure Internet connectivity, centralized desktop application deployment, and rich collaboration between businesses, employees, and customers. Anyone evaluating or planning a deployment of .NET Server will benefit immeasurably from Mark Minasi's detailed discussion of Windows Server 2003 installation, configuration, and essential operations. Mark Minasi is a regular keynote speaker at major IT conferences across the country. His training seminars sell out months in advance. ... Read more

    Reviews (60)

    5-0 out of 5 stars THEE Windows Server 2003 Manual
    This book more than met my need for learning Windows Server 2003. Our non-profit was looking to migrate from NT 4.0 to Windows Server 2003, this book helped us plan it and execute it flawlessly. What is really helpful is all the examples of common mistakes so that I could avoid them. In this field there is little time to learn a new technology but this book made it possible for me to do so. The text is easy to read and in fact fun. Mark keeps it quite humorous yet focused. It is as though he is sitting there guiding you through all the steps. I also have his Windows XP Professional book and highly recommend it as well. It is a necessary part of any network administrators library, even replacing the ones you get from Microsoft.

    5-0 out of 5 stars Thank You, Mark Minasi!!!
    This book is just amazing! As someone who is fairly new to administering Windows 2003 (um, and Windows 2000 and Active Directory), it has proved to be a GODSEND! This is THE book that I grab everytime I need to learn how to set something up. Mark has this incredible ability to feel like he is right in the room with me, looking over my shoulder. His explanations are great. And, I for one, am glad that I get LOTS of pages for my money. I didn't know the first thing about DNS, Active Directory or Windows 2000/2003 Server when I picked up this book and now my test domains are simply humming along. I picked this book up in a bookstore after reading bits and pieces at the bookshelf. I came out to the Amazon site to get the ISBN number for a colleague when I read some of the reviews. You guys are crazy. I've read a ton of technical books and none of them come close to this one, in terms of what you get for the money. And why on earth would you think that you should be able to print from the CD? What's the copyright good for, if I could print a copy out for all of my friends. I'm sure it took a lot of effort to write this book and I, for one, am willing to pay for it. I'm sold. Thanks Mark. You made my life much easier.

    4-0 out of 5 stars Good
    I have Minasi's Windows 2000 and Windows 2003 Mastering books. I would recommend Mastering Windows 2003 to most but I would also recommend Windows Server 2003 Inside Out. Having both books is a Godsend. Windows Server 2003 Inside Out has become my goto book for the indepth stuff especially monitoring, maintenance, Active Directory, networking, printing. Inside Out has the best coverage of DNS, DHCP, and TCP/IP. Mastering is still my goto book when I have to deal with Mac to Windows support or Unix to Windows issues or NetWare to Windows. Mastering is good for issues with older OSs like connectivity to Windows for Workgroup clients.

    5-0 out of 5 stars Probably the best
    If you can read and understand this book, you know 2003 period!!! Don't let the bad reviews about the humor distract you. Yes IT is a serious business, but to say that humor in IT or in an IT book is unwarranted is just obsurd. If you are in this business with no sense of humor, well I sure hope we never cross paths.

    5-0 out of 5 stars If you only want to buy ONE win server book, buy this one.
    Definately, outstanding book. I'm a Microsoft MVP on Windows and I think this book helped me a lot.

    When you read some other Windows Server books, you may find boring. That's normal because technical books are not stories. But, learn windows server by reading this book will not feel boring. It's not only a great book on technical view, but also a very interesting book.

    If you want to buy ONLY ONE windows server 2003 book, buy this one! ... Read more


    14. MP - Systems Analysis & Design w/Proj Cases CD
    by Jeffrey L Whitten, Lonnie D. Bentley, KevinDittman, Jeffrey Whitten, Lonnie Bentley, Kevin Dittman
    list price: $122.50
    our price: $122.50
    (price subject to change: see help)
    Asin: 0072932619
    Catlog: Book (2003-06-26)
    Publisher: McGraw-Hill/Irwin
    Average Customer Review: 3.27 out of 5 stars
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    Reviews (26)

    5-0 out of 5 stars Essential Reading
    This very important book will earn you course credit and also apply toward a valuable ICCP ACP or CCP certification, the standard for US Armed Forces and Government Agencies. This is not an easy certification to master or achieve, so pay attention to the detail in this book. The book terminology is relevant to the industry today, and the repetitive approach is geared toward an important cognitive technique: that you are more likely to remember something if you hear it or see it more than once. It's a wonder why somebody would bother with education, who is calling such important material 'garbage' or 'hi-tech dribble.' These people should re-examine why they are in school, why they are taking this class, and why they are reading this book? And it shouldn't be because mom or dad or anybody else wants you to. This book is designed to be interactive and therefore layered with repetition to enhance learning. It should be to LEARN as much information and technique as possible before getting a real-world job, where these skills make the difference. I was a software engineer, multi-level trained in the systems analysis and design standards of James Martin and Edward Yourdon, still applicable today.

    5-0 out of 5 stars A "Must Have" tool for Systems Developement
    I was introduced to the 1994 version of this book during a Systems Analysis and Design class as part of a Master's Degree program. I was impressed with its thoroughness, and although, not necessarily written at an "entry-level", it is understandable to people possessing some background & experience in the systems development arena. I am a Quality Improvement Manager for a major telecommunications and system/software development company and I use it almost daily. This new version expands and updates information supplied in earlier versions of the book and incorporates a very thorough indoctrination into Object-Oriented (O-O) methodologies. I've seen this book being used as a text book in Mid-West and East coast Universities and colleges--in various areas of educational pursuit!! This is a cornerstone reference book in my library. Anyone serious about learning and maintaining sound methodologies, processess, procedures, and techniques in systems analysis and design should keep an updated version of this book handy--I do!

    4-0 out of 5 stars The best I've seen, with a little room for improvement
    This book is simply the best I've seen on this topic to date. The authors present the material in order of the systems development life cycle, which I feel is of great value. Another thing adding value is the use of an adapted version of Zachman's framework.

    When I used this to teach class, I emphasized the development process, from the survey phase on. This book helped me do that well. Using the SDLC as a framework, the authors present specific and relevant skills, so a certain amount of repitition is unavoidable, even necessary. The chapter outlines of chapters 4, 9, 17 and 18 provide the life cycle framework. The chapters in between present the specific techniques and templates that are used to fill in the blanks.

    But there are opportunities to improve the book. There should be complete examples of all the important documents, not just outlines. A complete example helps the student visualize what the real deliverables will look like. The process modeling chapter should cover IDEF0 activity modeling and process mapping. Data modeling needs to mention relevant modeling tools like ERwin. (And there were a few errors here in the example.)

    Even so, this is a fine work that seems so lucid and well-structured that I still use it as a reference book.

    5-0 out of 5 stars GOOD PRICE USED & NEW
    YOU WILL NEED THIS BOOK IF YOUR GOIGN TO TAKE Course Materials - Pace University | Web Assisted, Pleasantville

    2-0 out of 5 stars Since its cheap I guess you can't lose too much
    But the book really was only marginally useful. It was written as a textbook but I don't really think that it gave a good understanding of Systems Analysis and Design, except for small systems design. ... Read more


    15. Adobe Photoshop CS One-on-One
    list price: $39.95
    our price: $26.37
    (price subject to change: see help)
    Asin: 0596006187
    Catlog: Book (2003-12-01)
    Publisher: O'Reilly & Associates
    Sales Rank: 1011
    Average Customer Review: 5 out of 5 stars
    US | Canada | United Kingdom | Germany | France | Japan

    Book Description

    Photoshop is an essential, powerful, and sometimes a befuddling tool. Adobe Photoshop CS One-on-One clears the fog, taking you from graphics newbie to Photoshop warrior, under the watchful, easygoing guidance of Photoshop master Deke McClelland. This full-color book, accompanied by nearly two hours of video tutorials on CD, is an up close and personal training experience. Deke's classroom approach takes you step by step through real-world projects that help you gain Photoshop proficiency. Along the way, you'll get a good dose of graphics theory, best practices, and tips for avoiding Photoshop disasters.This one-of-a-kind approach fills a gap in the available literature and delivers a unique learning experience. ... Read more

    Reviews (9)

    5-0 out of 5 stars O'Reiley Grand Slam!
    I've been entertaining Photoshop "how-to" books since the big old "Classroom In a Book" version 3 and can only say that now I'm just as excited about Photoshop as when I got that first tutorial book. I've been through a lot of them since then, and nothing has ever done as much justice to this awesome program as Adobe Photoshop CS One-on-One! Some of the things covered I knew, but the way those famliar things are unveiled are once again motivational. Not to mention the things I didn't know about. Software upgrades happen quite frequently, and at times we need upgrading as well. You owe it to yourself, if you are the least bit serious about this app, to work with it and reap the rewards for doing so.
    O'Reiley - (hint-hint) the one-on one series could be a good thing for numerous titles and series, I think. By series, I mean - - (for example) CSS One-on-One (beginner to intermediate), CSS One-on-One (intermediate to advanced), etc. Same thing with Dreamweaver, Illustrator, Flash etc. BUT ONLY IF - they are done with the same care, authority, and visually supportive print work, organization and attention to detail as Adobe Photoshop CS One-on-One!
    Anyway, that's my review, way to go Deke! I'm in love with Photoshop once again!!

    5-0 out of 5 stars Excellent...
    I'm not sure if I can add much to the positive reviews so far. This is an excellent text - do yourself a favor and read all the reviews.

    For me, I really appreciated the sidebars and "Pearls of Wisdom" scattered throughout the text. In these, the author gives quick insights like; why one tool works better than another or a keystroke reminder or a technical definition.

    This book does much more than just tell you how to do something, it also explains why your image changes when using the various tools. In other words, it goes beyond just getting you from A to B. There are a million different ways to get from A to B in Photoshop, so it's nice to learn a few new ones to add to my current Photoshop knowledge.

    I use Photoshop basically for two things. Fixing up photos I've taken with my digital camera or scanned in from the family archives and creating images for my personal web site. I found the chapters about highlights, midtones, and shadows and color correction invaluable, especially when trying to fix up some old color pictures of the family from '70s. =)

    Excellent book, visually pleasing, highly recommend.

    5-0 out of 5 stars Probably the best guide to Photoshop on the market
    O'Reilly has a knack of publishing really excellent computer books, and this knack is continued with Adobe Photoshop CS one-on-one. The book is published with colour examples throughout, and the author, Deke McCelland, also presents an included CD of video tutorials. These complement the book superbly.

    The author covers the major features in Photoshop, but usefully also explains when you should you a specific feature rather than another one. For example, he usefully suggests that the 'Brightness/Contrast...' option can result in pretty awful results, and explains how to change brightness and contrast in a more satisfactory way. The result is that anyone with this book will quickly move from being an amateur user of Photoshop who just gets by, to being an expert who knows how to get the very best results.

    The book is very practical, and not a dry run-through of the toolbox. McClelland uses examples - like removing scratches from a scanned image or improving the focus of a photograph - that may well make the reader load up their own pictures half way through a chapter to experiment. The text is very readable, and broken up well with headings.

    This is quite possibily the best guide to Photoshop on the market. Highly recommended.

    5-0 out of 5 stars Stunningly beautiful and useful book...
    To say I am "graphically challenged" would be an understatement. For whatever reason, I just have a hard time envisioning what I can do with images and colors. To help solve that issue, I got a copy of Adobe Photoshop CS one-on-one by Deke McClelland. In short, this book is packed.

    The book is organized into the following 12 lessons: Open and Organize; Highlights, Midtones, and Shadows; Correcting Color Balance; Making Selections; Crop, Straighten, and Size; Paint, Edit, and Heal; Creating and Applying Masks; Adjusting Focus; Building Layered Compositions; Text and Shapes; Layer Styles and Adjustments; and Printing and Output.

    Each lesson starts out with an "About This Lesson" page, which gives you an idea of what you're going to cover. It ends with a "What Did You Learn?" exercise where you match the concept with the description. And in between is the excellent material on how to do what it is that's being covered. Interspersed throughout the text are "Pearls Of Wisdom" which are short 5 to 10 line sidebars that explain a concept or a slant on the material that you may not have realized. And McClelland doesn't just explain how to do things, either. He goes into the concepts behind how graphics and color work, such as how to read a histogram or the difference between 8 vs. 16 bits per channel. So when you get done with the book, you should have a greater understanding and appreciation for the art of graphical manipulation.

    But you're not done yet. The book comes with a CD that includes video lessons that follow along with the book, as well as the files you'll need to do the exercises. Unlike most CDs that are included in a book, this is one that actually enhances the value of the material instead of just allowing the publisher or author to charge more for stuff you may never look at.

    On the aesthetic side of things, the book is really stunning. High-quality paper and beautiful colors on the examples. The only flaw I can mention is that my copy must have gotten a bad batch of paper at the printers. A small number of pages are flawed (ingrained folds) and a couple of the graphic screen shots are blurred to the point of not being able to read the text. Even with that, there is nothing that takes away from the usefulness and quality of this effort.

    If you use Photoshop and want to learn how to utilize it to the fullest, you owe it to yourself to check out this book.

    5-0 out of 5 stars Basic photoshop use from end to end
    This book is organized as lesson plans, which is great if you like that sort of thing. I don't, so while I will try to be fair I am a little biased.

    Lesson plans aside I would say the book is a cut above the average. It gives ample space to the philosophy and doesn't just concentrate on technique. There is value in understanding why something works and not just the key combinations.

    There are lots of helpful hits. The examples images are great. Though some turn out a little cheezy after too much digital work. The chapters are pretty consistent throughout, no one topic stands out as either getting too much attention or too little.

    If you want a book on basic Photoshop use from end-to-end you should seriously consider this one. There are lots of books on Photoshop out there, but this one has O'Reilly's attention to detail, fine writing and editing. ... Read more


    16. GPU Gems 2 : Programming Techniques for High-Performance Graphics and General-Purpose Computation (Gpu Gems)
    by Matt Pharr, Randima Fernando
    list price: $59.99
    our price: $59.99
    (price subject to change: see help)
    Asin: 0321335597
    Catlog: Book (2005-03-03)
    Publisher: Addison-Wesley Professional
    Sales Rank: 18594
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    17. Programming Windows, Fifth Edition
    by Charles Petzold
    list price: $59.99
    our price: $59.99
    (price subject to change: see help)
    Asin: 157231995X
    Catlog: Book (1998-11-11)
    Publisher: Microsoft Press
    Sales Rank: 15279
    Average Customer Review: 4.22 out of 5 stars
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    Book Description

    "Look it up in Petzold" remains the decisive last word in answering questions about Windows development. And in PROGRAMMING WINDOWS, FIFTH EDITION, the esteemed Windows Pioneer Award winner revises his classic text with authoritative coverage of the latest versions of the Windows operating system—once again drilling down to the essential API heart of Win32 programming. Topics include:• The basics—input, output, dialog boxes• An introduction to Unicode• Graphics—drawing, text and fonts, bitmaps and metafiles• The kernel and the printer• Sound and music• Dynamic-link libraries• Multitasking and multithreading• The Multiple-Document Interface• Programming for the Internet and intranetsPacked as always with definitive examples, this newest Petzold delivers the ultimate sourcebook and tutorial for Windows programmers at all levels working with Microsoft® Windows 95, Windows 98, or Microsoft Windows NT®. No aspiring or experienced developer can afford to be without it.An electronic version of this book is available on the companion CD. ... Read more

    Reviews (69)

    5-0 out of 5 stars Solid book on windows programming
    This book is excellent for learning windows programming. To the reviewer who complains about no c++ examples, the author clearly states in the first few pages of the book that his intention is to give an understanding of windows programming based on C and the underlying win32 API, which is the fundamental knowledge required for windows programming. Other OO architectures such as MFC can be very useful but hide from the programmer many details which can be important for someone trying to learn how windows programs work. Also, the complaint about no asserts in the book .. well, again, the author mentions in the book that he left them out (in most places) because it makes code less readable, and students are less likely to read and understand a long program full of error checking.

    Be warned, this book is huge, 1500 pages. Its not a book for those looking for a quick introduction to windows programming. Its intended to give an in-depth knowledge of windows programming and it does a very good job at that.

    4-0 out of 5 stars Excellent introductory book on the Win32 API
    This book is great for anyone who wants to learn Windows programming using its native API. It is very readable and requires only a basic knowledge of C, so it is an excellent tutorial for beginners, but there is enough meat in it that it is quite useful for advanced programmers as well. The author explains everything clearly, thoroughly, and accurately. The numerous example programs he uses to illustrate his concepts are well-written and free of bugs.

    The book is peppered with occasional historical asides. If you can't stand historical asides, you may be frustrated, but it's understandable that a guy who's been programming Windows for 15 years will have a few stories to tell.

    The book has excellent, awesome, unbeatable, all-that-almost-anybody-would-ever-need coverage of: window procedures and messages, keyboard and mouse input, fonts and character sets/Unicode, the GDI (including mapping modes and metafiles), dialog boxes and child/MDI windows, palettes and bitmaps of all kinds, menus and resources, timers, and printing.

    The book has very good coverage, without going into the really advanced details, of: DLLs, multithreading, MIDI and wave audio, Winsock, and internet functions.

    Notable omissions are: registry functions, file I/O, COM/OLE/ActiveX controls, Setup applications, the Shell (links, namespace extensions, screen savers, WinHelp), and the common controls (toolbars, sliders, tree views, property sheets/wizards, list views and header controls).

    Despite its omissions, this book is well worth its money for anyone who wants to learn (or learn more) about the Windows API.

    5-0 out of 5 stars This is what you are looking for.
    This is an absolutely golden book. Don't be intimidated by the page count or the title - this book is actually a very easy to use ground up tutorial in Win32 programming. He starts out talking about the basics and then slowly moves into more advanced topics.

    As always it's important to know what a book is NOT. This book is not a tutorial for writing windows applications, nor does it discuss MFC or most of the common methods used today for rapidly producing computer programs. This is not REALLY a reference book on win32 either.

    Instead it provides a tutorial-style documentation for the monstrous win32 API at its most fundamental levels. This book sets the standard for all other code written for any modern version of windows. It addresses real world issues and real world solutions to those problems (such as the chapter dedicated to making unicode friendly programs), as well as some historical issues (the difference between wParam and lParam).

    No manual is without its flaws. This book is a bit too braod spectrum in the detail levels. There are places in the book where he will delve into details that you could care less about, and there are points that he will put in two or three sentences and assume you understand, although you may not.

    Despite this, this book is essential to everyone writing code for Microsoft Windows (ANY version). You needn't read it cover to cover, but readiny section I (about 1/3 of the book) is essential. My one wish is that this book came in three volumes, if you haul it between home and school/office it gets to be buronsome. That's about all I can really complain about with this book.

    1-0 out of 5 stars outdated
    This book will be outdated soon, wait for the 6th edition. There are also much more concise books on the market that teach windows programming.

    1-0 out of 5 stars A bit out-dated, Wait for a newer edition
    I think this is a excellent book if you want to learn Windows 98 programming. I think the book is not worth $40 because the book is 6 years old, and the material you learn will be outdated soon. Since Microsoft is going to release Windows Longhorn which will include Avalon, the book will slowly become obsolete. I suggest waiting for the sixth edition that will most likely be released when Windows Longhorn is released. ... Read more


    18. Persuasive Online Copywriting: How to Take Your Words to the Bank
    by Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis
    list price: $18.00
    our price: $15.30
    (price subject to change: see help)
    Asin: 0971476993
    Catlog: Book (2002-09-15)
    Publisher: Wizard Academy Press
    Sales Rank: 22487
    Average Customer Review: 4.64 out of 5 stars
    US | Canada | United Kingdom | Germany | France | Japan

    Book Description

    Writing for the web.Web word wizardry.Web writing that works.What does that mean?Your online copy must persuade - it’s integral to getting your visitors or readers to register, subscribe, qualify as leads, and yes, even buy from you.It’s writing that must earn its keep.And to effectively manage the quality of your online writing, you need to understand what works, why it works and how to make it work better for you. Whether you are the marketer responsible for the bottom line or the writer creating the copy,Persuasive Online Copywriting provides the tools you need to get results. ... Read more

    Reviews (11)

    5-0 out of 5 stars Draw in your customers
    Are you like me in buying every self-help or non-fiction book to bring in more business? One problem. When do we have the time to read them? This book simply won't let that happen with its short chapters, personable style, and valuable information on how to keep visitors clicking until they make the buy.

    This book is the how. How to take all the theories and whys discussed by other authors and make it happen. I have trouble with theories because they don't help me visualize the application of such theories. This book stays away from whys and shows you how.

    When I started reading the book, several big projects got thrown my way leading to late night reading being replaced by late night working. Every now and then, I took a break and breezed through this book reading many pages in a brief time while gaining new knowledge and a refresher in creative writing as it applies to online copy.

    Non-fiction is my thing when it comes to writing. Over time, I have forgotten creative techniques for adding spice to copy. The authors jolted memories of high school English classes where we learned about the different poetic styles (iambic pentameter, alliteration, meter, etc) and to avoid using passive verbs. Not only that, but also they cover how to write for different personalities.

    Already getting high traffic to your site? That means you know how to draw attention and interest. But, how are you doing in building desire so that they take action? Hmm... could that be the challenge? The authors drive toward long-term results by engaging your visitors and leading the way for them to get what they need and be satisfied with it.

    I'm familiar with a few techniques discussed in the book, but many may not be. It depends on what you do with regard to the Web site. I understand making a Web site usable and getting visitors to the site. My Web site's weakness is converting visitors into customers. Marketing pros may succeed with creating a desire, but have trouble with visitors taking action. The authors cover all the areas needed to persuade via the Internet from "notice me!" to "be happy with me!"

    Are you thinking, "More technology! We need more technology to make this work?" We've taken technology for granted, but all it can do is what human programmers program it to do. Technology doesn't know human nature. It doesn't know how to feel or need something. People do and can convey what they know with words. Words make the sale. Technology ensures the words get their say (by quickly loading the Web page and functioning the way it should) and to push the sale through the back-end process (taking the order, managing inventory, etc.). This is where conversion principles apply. The authors share simple processes for improving conversion rates.

    A splash page is the "introduction" page to a Web site. It's flashy, colorful, and cool. But it's a waste of time. It gets in the way of the core material. Customers don't care how good your designers are, they care about what you can give them and that comes through words and good online copy. It's time for the online world to get what print mastered many years ago. The authors' witty writing style makes the book enjoyable to read without sacrificing wisdom. They practice what they preach and it's no wonder that GrokDotCom.com, the site behind Future Now, Inc. is a success.

    Time has come to let go of what's in it for the company and think of what's in it for the customer. In time, you shall reap the rewards at the bank.

    5-0 out of 5 stars If You Read only one book on the Internet, make it this one.
    Internet Marketing is here to stay and it's getting better every day. And the authors of this book are a big part of the reason why.

    1998-2000: Money fell like rain from heaven and the streets were flooded with stories of teenage millionaires. These halcyon days were fueled by a mentality that "if you build it, they will come." Investors drunkenly bought into the Internet's promise of a "new economy" and billions of dollars were pumped into spec-tech and dotcoms, never to be seen again. But when the investors saw that the 'net's realities didn't quite match up to the glowing promises, investment capital dried up faster than alcohol on a summer sidewalk.

    There were fundamental problems with Internet marketing that could not be overcome with mere advances in technology. What Internet marketing needed was someone who truly understood the fundamentals of human persuasion and could apply them to the Internet."

    Today it is my extraordinary pleasure to announce that those people have been found.

    Jeff and Bryan Eisenberg were talking 'conversion' back when 'eyeballs' were the thing and conversion wasn't even in the lexicon. Their work was greatly accelerated when they added Lisa Davis to the team.

    Bryan, Jeffrey and Lisa graduated with honors from Wizard Academy and have since gone on to accomplish a number of internet marketing miracles. Consequently, they were chosen to become adjunct faculty at Wizard Academy, where they now teach a curriculum that has punched Internet ROI through the ceiling for every company that has sent a delegate. This book, for a [low price], contains an extremely important portion of what they teach.

    Prepare to be amazed.

    Roy H. Williams
    NY Times bestselling author of
    Secret Formulas of The Wizard of Ads

    2-0 out of 5 stars No Background In Copywriting? Find Another Book.
    I bought this book to try and gain more of an understanding on copywriting for the net. My honest opinion is that unless you have a background in professional writing or copywriting, this book won't be much of a help. The book makes references to things like Fraking, Poetic Meter, etc and then gives you a very short paragraph description on what they mean that doesn't give you an understanding of the term, but rather a definition. I was for lack of a better term, lost by the time I was 60 pages in.

    Maybe if you do have a background in copywriting, this book will be quite useful in helping you understand how to adapt regular copywriting to the web. But, if not, you won't get much of an "education" but rather a "how to adapt" approach that isn't very useful to someone who hasn't had a some form of formal education on the topic. I did give this book two stars because there was a "nugget" here or there that anyone could have gleaned, but overall I was disappointed by the book.

    5-0 out of 5 stars The GROK knows all
    This was my third of three copywriting books I read. While actually being the smallest, this book probably had the most content. The beautiful thing is that each topic is in its own small 2-3 page chapter which is very convincing, logical, and easily accesable for further usage.

    One of the better internet books on the market.

    5-0 out of 5 stars Will Open (and Blow) Your Mind - A Must Read
    This gem of a book offers the most comprehensive (and immediately useable) information on "how to make your website profitable" in the fewest amount of pages that I have yet seen.

    As a bonus, it is priced a fraction of most of the available information on this subject. I've paid hundreds of dollars for information that was not nearly as useable as this. (OK I admit I'm a marketing information junkie)

    I have purchased dozens of products (printed and ebooks) within the last year alone on this subject. Most of the others talk about search engine tricks, pop-ups, hard sell copy, and basically manipulating your site visitor into doing what you want.

    Manipulation may work a little in the short run, but is self defeating in the long run.

    This book is much smarter than that. It is in a whole different league.

    This book teaches what is really important to long term profits. That is, engaging your visitors and making sure your site is offering them exactly what THEY want.

    It shows you how to write extremely effective copy. It also tells you how to discover exactly what your customers are asking you to provide them by watching your stats and web logs.

    The basic premise of this book is that without a high conversion ratio, there is no point in buying more traffic. It is much more cost effective to use the techniques contained in this book to increase your conversions than to chase traffic. That comes later. They make a valid point that most folks are doing this backwards.

    This book is about way more than just copywriting, by the way. It does an excellent job of enlightening you to many useability factors that may be hurting your sales.

    I can't imagine anyone who manages a website and uses even a small percentage of the wisdom contained within not getting a hundred times their investment back.

    In conclusion, just buy it and read it. You can not go wrong with this book. ... Read more


    19. The Data Warehouse Toolkit: The Complete Guide to Dimensional Modeling (Second Edition)
    by RalphKimball, MargyRoss
    list price: $55.00
    our price: $48.40
    (price subject to change: see help)
    Asin: 0471200247
    Catlog: Book (2002-04-12)
    Publisher: Wiley
    Sales Rank: 7925
    Average Customer Review: 4.58 out of 5 stars
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    Book Description

    Single most authoritative guide from the inventor of the technique.
    * Presents unique modeling techniques for e-commerce, and shows strategies for optimizing performance.
    * Companion Web site provides updates on dimensional modeling techniques, links related to sites, and source code where appropriate.
    ... Read more

    Reviews (12)

    5-0 out of 5 stars Practical Wisdom
    There are a lot of data warehousing books out there that try to answer the question: 'Why'? Why data warehouses are needed to help businesses make better decisions - why the OLTP systems that run the business can't do this - and sometimes even why businesses ought to invest in data warehouses. These books were terrifically useful to us years ago, when we needed help (and scholarly footnotes) in our data warehouse project proposals.

    This book is not one of those - it is all about: 'How'.

    How to actually design and build a repository that will deliver real value to real people. In this reviewer's opinion, Ralph Kimball's many contributions related to the 'how' of data warehousing stand alone.

    An engineer trying to just-start data warehouse expertise would have to read Ralph's Data Warehouse Toolkit first edition, his Data Webhouse Toolkit... a bunch of Intelligence Enterprise magazine articles... AND lurk on the Data Warehousing List Server...for a few years (all terrific resources - by the way) - in order to stockpile the knowledge that is crisply presented here.

    No shortcuts that I can spot: all of the toughest dimensional design issues that I've tripped on - and can remember surfacing on in discussion groups over the past few years - are addressed in this significantly updated text. Not all of the solutions are 'pretty' - but it is clear that they thoughtfully address the problem. This rings true to my God-given 'bs' detector.

    The authors have been listening to and addressing the data warehouse community's 'pain' through periodicals and posts - but this book pulls these point solutions together very nicely. I learned a surprising number of really useful new techniques, and was genuinely enlightened by the 'Present Imperatives and Future Outlook' section.

    As in the first edition, there is minimal philosophical lecturing, and zero religion - perhaps the only reason to hesitate in describing it as the 'bible' of dimensional data warehousing. Authors of 'bibles' sometimes appear to be handcuffed by their need to be perceived as infallible - such is not the case here. Instead, we get generous helpings of real-world case studies - aptly used to illustrate a progressively more advanced series of design concepts.

    This style absolutely works for me. And I suspect that engineering mindsets typical of the folks that build these things will surely agree.

    In short, the Data Warehouse Toolkit Second Edition will significantly lighten the load of books that I carry between data warehouse engagements...

    5-0 out of 5 stars As essential as the first edition
    I was undecided if I should buy this book after having read the first edition, but I'm happy I did.
    The second edition updates many of the concepts contained in the first and includes some new chapters on hot topics like CRM and Telecommunications (which is the most important sector for dw at least here in Italy where I live).
    I think that Kimball books are everything that's needed to design good, robust and flexible data warehouses, and this book maintains his high quality standards.

    5-0 out of 5 stars If you dont have it you ain't a Datawarehouse developer
    The mandatory bible for any datawarehouse developer. Complete with examples and case studies, it will satisfy beginners as well as experienced professionals. I began with this.. and havent finished using it yet!

    5-0 out of 5 stars The best
    This book simply is the best data warehouse book in the market, and an absolute must-read if you are in Data Warehouse field. The best part about this book is that it's not hogged down with technical non-sense, and it's quite easy to read and understand. Highly recommended.

    5-0 out of 5 stars An Indispensible Book
    After six years of creating data warehouse applications, making a plethora of mistakes and learning stuff the hard way, I wish I had had this book at the start! Every other page offers a solution to some problem or other that I have had. In the project I am just starting I am facing new challenges and am finding help with them as well. The best part is how solutions I used in the past which were appropriate for those problems are contrasted with solutions for problems like the ones I am facing now. Almost as bad as solving a problem the wrong way (or overlooking it entirely) is reusing an old solution that does not fit the new problem. This book clearly spells out when each solution is appropriate. I can not speak too highly about how useful this book will be for you! ... Read more


    20. QuickBooks 2004 The Official Guide
    by KathyIvens, Kathy Ivens
    list price: $29.99
    our price: $29.99
    (price subject to change: see help)
    Asin: 0072231394
    Catlog: Book (2003-11-21)
    Publisher: McGraw-Hill Osborne Media
    Sales Rank: 12475
    Average Customer Review: 4 out of 5 stars
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    Book Description

    “Intuit-approved and loaded with secrets, Quicken Press books provide you with recipes for financial success.”--Scott Cook, Co-founder, Intuit, Inc.

    The only official guide to QuickBooks 2004, this information-packed resource teaches users of all levels how to manage their finances for business or home. ... Read more

    Reviews (3)

    2-0 out of 5 stars Reference Book Only - Don't buy to learn to use Quickbooks!
    I bought this book to learn how to use QuickBooks properly after my accountant noticed a few major issues with how I tracked things in my company file. I found this book worthless for a beginner trying to learn how to use the product. Also, it doesn't seem to provide significantly more detail than QuickBooks online help. The only thing I've used it for so far is learning a good account naming scheme...

    5-0 out of 5 stars This book has everything you need
    This book not only has clear explanations about how to perform every bookkeeping chore in Quickbooks, it also explains what's going on in the background so you can understand how your profit and loss numbers accumulated. Beyond that, this book has important and useful information about workarounds for all the Quickbooks functions that are annoying if you or your accountant don't want to do things the "Quickbooks way". The explanations and tips about setting up sales tax, overcoming bank reconciliation problems, tracking inventory, and managing customers are beautifully written and easy to understand. My accountant said he learned from it and took what he learned to his other Quickbooks customers. This book lets you get the most out of QuickBooks, and shows you how to run your business properly.

    5-0 out of 5 stars A Perfect Resource
    This book has the most accurate information on all the Quickbooks features, and the explanations are so easy to follow that it's like having a private tutor. No matter what you need to do, this book has instructions, even if you don't want to do things the way Quickbooks normally works. These workarounds, along with all the "insider" information and tips, make this book an incredibly useful, wonderful, guide to getting everything you need out of Quickbooks. ... Read more


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