Amazon.com

Marcus Buckingham and Curt Coffman expose the fallacies of standard management thinking in First, Break All the Rules: What the World's Greatest Managers Do Differently. In seven chapters, the two consultants for the Gallup Organization debunk some dearly held notions about management, such as "treat people as you like to be treated"; "people are capable of almost anything"; and "a manager's role is diminishing in today's economy." "Great managers are revolutionaries," the authors write. "This book will take you inside the minds of these managers to explain why they have toppled conventional wisdom and reveal the new truths they have forged in its place."

The authors have culled their observations from more than 80,000 interviews conducted by Gallup during the past 25 years. Quoting leaders such as basketball coach Phil Jackson, Buckingham and Coffman outline "four keys" to becoming an excellent manager: Finding the right fit for employees, focusing on strengths of employees, defining the right results, and selecting staff for talent--not just knowledge and skills. First, Break All the Rules offers specific techniques for helping people perform better on the job. For instance, the authors show ways to structure a trial period for a new worker and how to create a pay plan that rewards people for their expertise instead of how fast they climb the company ladder. "The point is to focus people toward performance," they write. "The manager is, and should be, totally responsible for this." Written in plain English and well organized, this book tells you exactly how to improve as a supervisor. --Dan Ring ... Read more

Reviews (172)

Common sense leadership
First Break all the rules addresses leadership from a common sense perspective. The twelve questions that reflect on your ability to effect productivity at the most intimate level of any process (the individual team member), are the common thread for discussion throughout this book.

With level of productivity as the measuring stick, leaders are encouraged to ask themselves if among other things, they provide direction, praise, materials, support, guidance, and opportunity for growth.

Buckningham and Coffman assert that good leaders don't try to make a silk purse from a sows ear. They suggest that you hire a sows ear where you need one and find silk to make the purse that you need. They contend that you can't change human nature, so why try. Trying to fill a deficit is more work than working with the positive aspects of your organization.

The authors also assert that good managers focus outwardly for change, and ask "why not." They focus on the strengths and manage around weaknesses. Good leaders know what types of talents that are needed at various levels of an organization; recruit to fill these positions, and develop those that you recruit.

The most useful part of this book is based on the lessons that mom taught you. Be nice. Treat people as individuals. Be flexible. Assert authority when necessary but more often than not, take a personal interest in those who are in control of how well your organization will measure up.

Must read for managers of all levels
If you think you can change people, think again. If you think one of a manager's job is to help people improve upon their weaknesses, think again. If you think climbing the corporate ladder is the best way to improve one's position in the corporate world, well, you got it, think again.

This book, written by Marcus Buckingham and Curt Coffman, and based on 25 years of research by the Gallup Organization, on over 1 million respondents, has debunked a number of management "myths". I put myths in inverted commas simply because they were "truths" -- until First, Break All The Rules (published by Simon & Schuster, London, New York, 1999, ISBN 0-68486138-0) came along.

The Gallup Organization discovered, after asking one million people hundreds of different questions on the subject of managing others, that people excel only when their talents are put to use. Talents are the recurring patterns of thought and behavior that can't be turned on and off at will. They can't be created or altered. According to the authors, people don't change much. Managers should not waste time changing their subordinates, or making them into what they are not. You cannot give new talent to a person.

The books suggests that every human being has talent, and all roles/functions/jobs in a company require talent. You cannot train or develop talent, but you can train, develop and enhance skills and proficiencies. Talent leads to interest; interest leads to motivation; motivation leads to a desire to learn; a desire to learn leads to skills and proficiencies

As for the corporate ladder, the authors suggest that you should throw it away. For example, good sales person might not perform well if she is promoted to sales manager position. She might not have the talent to manage others. Instead, let her continue in the sales position, but improve upon the salary and benefits.

Finding the right fit
This book has become priceless to my business. I highly recommend it to any manager who is having trouble motivating and keeping key employees in today's business environment. Happy employees are productive employees and this book gave me ideas that I had never considered when it came down to placing and hiring the right employees . I also recommend Rat Race Relaxer: Your Potential & The Maze of Life by JoAnna Carey as a corporate gift to keep employees motivated throughout the year.

Great Managers help make great employees great
This is by far one of the best management books that I have ever read. The Gallup Organization puts a whole new spin on what makes a great manager great - helping their employees to succeed as well as finding the right "fit" for their talents. This books put a strong emphasis on the different between skills and knowledge, which can be trained and learned, and talents, which cannot. Talents are unique to every individual and will drive all of us to be better at different things. It is the managers job to help us identify and build on these things.
Buckingham and Coffman do a fantastic job at incorporating wisdom and advice from the 80,000 managers that they interviewed which makes this book much easier to relate to. Whether a manager who is looking to enhance their management style, or an employee who is looking for ways to improve themselves and their organization, this is tremendous and very quick read.

A Great book on Common Sense Management
When did we lose our common sense? In college? Whenever this happened (and whatever the cause), this book helps to reclaim our common sense when applied to the world of managing employees of small, medium, and large-based companies.

This book is essential reading for economics majors, MBA students, and those working in management. It cuts through the jargon and helps people realize that management requires an understanding of human nature. It returns us to psychology. After all, the business world is bound by the rules of psychology. Violate the rules and you may harm your business.

The book delivers harsh facts. Not all employees are going to do well at every task. Managers: stop thinking that everyone can do anything. They can't. It's unreasonable to believe it. It's better to create incentives -- both monetary and prestigue -- on the idea that someone may want to continue working in a similar capacity. The book cites attorneys who start out at a law firm at junior associate, associate, senior associate, and then work on to junior partner, partner, and senior partner. Throughout the process, the attorney does not radically change what he or she is doing. Instead, their work merely becomes more interesting and their pay (and equity in the firm) rises over time. That is, rather than promote someone to a position that is radically different from what they are doing, offer perks and monetary advantages as time goes on to your employees.

The book says to promote strengths rather than overcome employee weaknesses. Some people are just never going to be able to do well at certain tasks. The book's realistic edge says we ought to understand this and move on. We can't strive for perfectin in every avenue. Make sure that your employees are doing what they do best at. Therefore, the goals of the firm -- and the employees' morale, will coincide, allowing harmony to exist in the firm. This book has many golden nuggets of wisdom, and it definitely is a keeper.

Michael ... Read more

Book Description

Single most authoritative guide from the inventor of the technique.
* Presents unique modeling techniques for e-commerce, and shows strategies for optimizing performance.
* Companion Web site provides updates on dimensional modeling techniques, links related to sites, and source code where appropriate. ... Read more

Reviews (12)

Practical Wisdom
There are a lot of data warehousing books out there that try to answer the question: 'Why'? Why data warehouses are needed to help businesses make better decisions - why the OLTP systems that run the business can't do this - and sometimes even why businesses ought to invest in data warehouses. These books were terrifically useful to us years ago, when we needed help (and scholarly footnotes) in our data warehouse project proposals.

This book is not one of those - it is all about: 'How'.

How to actually design and build a repository that will deliver real value to real people. In this reviewer's opinion, Ralph Kimball's many contributions related to the 'how' of data warehousing stand alone.

An engineer trying to just-start data warehouse expertise would have to read Ralph's Data Warehouse Toolkit first edition, his Data Webhouse Toolkit... a bunch of Intelligence Enterprise magazine articles... AND lurk on the Data Warehousing List Server...for a few years (all terrific resources - by the way) - in order to stockpile the knowledge that is crisply presented here.

No shortcuts that I can spot: all of the toughest dimensional design issues that I've tripped on - and can remember surfacing on in discussion groups over the past few years - are addressed in this significantly updated text. Not all of the solutions are 'pretty' - but it is clear that they thoughtfully address the problem. This rings true to my God-given 'bs' detector.

The authors have been listening to and addressing the data warehouse community's 'pain' through periodicals and posts - but this book pulls these point solutions together very nicely. I learned a surprising number of really useful new techniques, and was genuinely enlightened by the 'Present Imperatives and Future Outlook' section.

As in the first edition, there is minimal philosophical lecturing, and zero religion - perhaps the only reason to hesitate in describing it as the 'bible' of dimensional data warehousing. Authors of 'bibles' sometimes appear to be handcuffed by their need to be perceived as infallible - such is not the case here. Instead, we get generous helpings of real-world case studies - aptly used to illustrate a progressively more advanced series of design concepts.

This style absolutely works for me. And I suspect that engineering mindsets typical of the folks that build these things will surely agree.

In short, the Data Warehouse Toolkit Second Edition will significantly lighten the load of books that I carry between data warehouse engagements...

As essential as the first edition
I was undecided if I should buy this book after having read the first edition, but I'm happy I did.
The second edition updates many of the concepts contained in the first and includes some new chapters on hot topics like CRM and Telecommunications (which is the most important sector for dw at least here in Italy where I live).
I think that Kimball books are everything that's needed to design good, robust and flexible data warehouses, and this book maintains his high quality standards.

If you dont have it you ain't a Datawarehouse developer
The mandatory bible for any datawarehouse developer. Complete with examples and case studies, it will satisfy beginners as well as experienced professionals. I began with this.. and havent finished using it yet!

The best
This book simply is the best data warehouse book in the market, and an absolute must-read if you are in Data Warehouse field. The best part about this book is that it's not hogged down with technical non-sense, and it's quite easy to read and understand. Highly recommended.

An Indispensible Book
After six years of creating data warehouse applications, making a plethora of mistakes and learning stuff the hard way, I wish I had had this book at the start! Every other page offers a solution to some problem or other that I have had. In the project I am just starting I am facing new challenges and am finding help with them as well. The best part is how solutions I used in the past which were appropriate for those problems are contrasted with solutions for problems like the ones I am facing now. Almost as bad as solving a problem the wrong way (or overlooking it entirely) is reusing an old solution that does not fit the new problem. This book clearly spells out when each solution is appropriate. I can not speak too highly about how useful this book will be for you! ... Read more

Book Description

Make no mistake about it. You need legal guidance and business solutions specifically for NPs—not RNs, PAs, or physicians. Nurse Practitioner's Business Practice and Legal Guide, Second Edition focuses specifically and in-depth on the legal and business issues that NPs face, and provides comprehensive, state by state coverage of the Nurse Practitioner's scope of practice and state regulations.The second edition to this best seller also covers:

Federal regulations; Prescription and hospital privileges; Negligence and malpractice; Risk management;and Owning your own practice. Written by a nurse practitioner who is also a practicing attorney, this book provides the unique point of view of an author who knows what legal and business problems arise on a daily basis. Buppert draws her knowledge from the law, actual legal cases, and her own personal experience in starting and operating her business and assisting NPs in setting up their own practices. This second edition will serve as an excellent reference for practicing nurse practitioners and those planning to set up their own practice, and also as an excellent text for graduate nursing programs. ... Read more

Reviews (4)

2nd edition
I found Carolyn Buppert's second edition of Business Practice and Legal Guide to be very helpful. The additional chapters are useful for my practice and for research on a state wide level. I would recommend this book to nurse practitioners and students of the profession. It is proving to be a valuable resource for improving NP practice in Alabama. Be sure to get the second edition (2003/2004)as the first was published in 1995.

Information is outdated
As a grad student interested in starting my own practice upon graduation, I found this book to be useless. It has been reprinted by another publishing company and its original copyright date is 1999. Between then and now - 2004 - a lot of things have changed. Therefore, I would recommend that anyone who requires current information should look elsewhere. This is a very expensive book as is not helpful at all!!!

Excellent resource for any nurse practitioner
I had the pleasure of reading this book while finishing my last year in nurse practitioner school.

Ms. Buppert is a master in defining how to negotiate business contracts.

I met the author at a nurse practioner conference in Nashville Tn and she was very down to earth and truly magnificent in her knowledge of laws affecting nurse practioners.

I highly recommend this book.

Informative, helpful
This book is a great way to access state-by-state information related to NP practice. I do recommend that readers not solely rely on its information. They should still contact each state's board of nursing. I found discrepancies between Ms. Buppert's requirements for practice in Ohio and actual law.

Overall, I highly recommend this book to both NP students and clinicians. ... Read more

Book Description

This text is designed for the sophomore/junior level introduction to discrete mathematics taken by students preparing for future coursework in areas such as math, computer science and engineering.Rosen has become a bestseller largely due to how effectively it addresses the main portion of the discrete market, which is typically characterized as the mid to upper level in rigor. The strength of Rosen's approach has been the effective balance of theory with relevant applications, as well as the overall comprehensive nature of the topic coverage. ... Read more

Reviews (59)

The "Violin" Book of Discrete Mathematics
This book easily ranks as my favorite lower-division math/computer science textbook. Aside from its omission of elementary coding theory, this book contains just about every important discrete mathematical topic (logic, sets, functions, algorithms, complexity, combinatorics, relations, graphs, Boolean algebra, formal language theory) that a beginning student should be introduced to. Plenty of examples in each section that reflect the end-of-section exercises. Very well organized in that key definitions, rules, and theorems are boxed and well highlighted.
Concepts are well explained and reinforced with numerous examples.
And most importantly, plenty of engaging problems that range from trivial to quite challenging. Applications to areas such as computer science are in abundance. But most enjoyable for me are the numerous biographical sketches of important discrete mathematicians. All around an excellent text, and one I had been searching for since my days as a freshman in college when I had wondered when, as a math major, I would ever get to the fun stuff: logic, graphs, codes, etc.. Little did I know that I would have to wait 17 years as a professor at the same college to finally get to it.

Excellent Discrete Math book
This is a very good book on Discrete Math. I have looked at several books and the only other book that comes close to quality is "Discrete Mathematics" by Hein.
To get the most out of this book it is recommended to get the solutions manual. Also the book's website has several useful worked out examples and links. Discrete Math is what computer science is all about and if you don't like Discrete Math then you should stay away from CS.

Well I liked It
I like the layout, I like the explanations, I like the coverage. It's my favorite textbook. But the material isn't easy, and I think this will always mean Discrete Math textbooks get low reviews.

A great introductory book
I was impressed by the breadth and depth of the book. It starts off by building a thorough foundation, and goes on to cover important topics in discrete math - graph theory, cryptography and combinatorics. The author really shows you why the subject is relevant and makes it interesting. I was most impressed with the exercises which can really help you learn the subject. The historical and biographical material is a nice touch. This is the only good discrete math book I found after checking out at least half a dozen others.

No beauty here
On the surface this seems like a great book - all of the topics in a Discrete Mathematics course are covered, the information is cleanly laid out, and the quality of the binding is excellent. At closer observation, though, this book has some serious flaws that should keep it from being considered from any universitie's curriculum.

Discrete math should be the class that introduces students to the beauty that can be found in math through proofs. Proofs are the foundation of mathematics and - especailly in an introductory text - should be comprehensive. This book leaves out important steps in a good deal of the proofs, making the proofs themselves hard to read. This should be an easy, clear class for anyone intrested in math. If you are struggling, you owe it to yourself to find a real text on proofs to see what mathematical beauty really is.

My advise is - if you have to use this text - buy a good book on proofs and another good book on number theory. There are plenty on Amazon. ... Read more

Book Description

From the most trusted voice on transition, a revised edition of the classic practical guide to dealing with the human side of organizational change.

The business world is a place of constant change, with stories of corporate mergers, layoffs, bankruptcy, and restructuring hitting the news every day. Yet as veteran consultant William Bridges maintains, the situational changes are not as difficult for companies to make as the psychological transitions. In the best-selling Managing Transitions, Bridges provides a clear understanding of what change does to employees and what employees in transition can do to an organization.

Directed at managers and employees in today's corporations, Bridges shows how to minimize the distress and disruptions caused by change. Managing Transitions addresses the fact that it is people who have to carry out the change. When the book was originally published a decade ago, Bridges was the first to provide any real sense of the emotional impact of change and what can be done to keep it from disrupting the entire organization. With new information and commentary on layoffs, corporate suspicion, and the increasing tumult in the business world, Managing Transitions remains the definitive guide to dealing with change. ... Read more

Reviews (18)

Managing Transitions: Making the Most of Change
Leading a full-time staff of 20 people and over a 1000 volunteers, and having read a number of books on change, I have found William Bridges book extremely helpful. Many talk about change without thinking about the people that change can effect. William helps us understand that change is situational, while transition is emotional. He puts flesh and bones on change.

This book is well organized, breaking down transition into three phases. Phase I: "The Letting Go Stage", Phase II: "The Neutral Zone" and Phase III: "The New Beginning" In each phase William helps us understand what to anticipate and gives us extremely practical advice and checklists.

I also enjoy the awesome quotes throughout the book. Here are some great qoutes from Phase II:

"It's not so much that we're afraid of change or so in love with the old ways, but it's the place inbetween that we fear... It's like being between trapezes." Marilyn Ferguson

"It takes nine months to have a baby, no matter how many people you can put on the job." American saying

"An adventure is only an inconvience rightly understood. An inconvience is only an adventure wrongly understood." C.K. Chesterton

Get the book. It is well worth your investment. It will help you with your greatest asset: PEOPLE.

Answers the question: Why most organizational change fails?
William Bridges is one of the world's leading experts in the area of managing the human side of change. Bridges originally introduced the notion of "transition" in his first book, Transitions: Making Sense of Life's Changes (1980), which was a primer on coping with the tumultuous life changes we all face on a personal level. In Managing Transitions, Bridges applies the concept of transition within the context of organizational change.

Bridges asserts that transition is not synonymous with "change." A change occurs when something in the external environment is altered. In an organizational setting this would include changes in management, organizational structure, job design, systems, processes, etc. These changes trigger an internal psychological reorientation process in those who are expected to carry out or respond to the change. Transition is this internal process that people must go through in order to come to terms with a new situation. Unless transition occurs, change will not work.

Bridges believes that the failure to identify and prepare for the inevitable human psychological adjustments that change produces is the largest single problem that organizations encounter when they implement major change initiatives.

Unfortunately, many managers, when confronted with predictable change-induced resistance by those charged with implementing a change, respond in punitive and inappropriate ways that only serve to undermine the change effort. Due to their lack of understanding of transition, they do not possess the skills to facilitate it effectively.

Leaders and managers often assume that when necessary changes are decided upon and well planned, they will just happen. Unless the transition process is handled successfully by management, all that careful decision making and detailed planning will matter little.

We must face the fact that for a change to occur, people must own it. Unless people go through the inner process of transition, they will not develop the new behavior and attitudes the change requires. Change efforts that disregard the process of transition are doomed.

Bridges presents the reader with a simple three-phase transition model that eliminates much of the mystery surrounding the human side of change. He then provides would-be change agents with a series of checklists that serve as a road map for managing transitions in the real world.

Both research and experience remind us that although a change can be implemented quickly, the psychological process of transition takes time. Transitions can take a very long time if they are not well managed. Few organizations can afford to wait that long for the results.

The good news is that leaders can learn basic transition management strategies. Armed with these skills, they can lead employees through complex and difficult changes with renewed energy and purpose, and can actually accelerate the process of transition.

With as many as half of all major organizational change efforts failing, leaders must learn new strategies and skills that will increase the odds of success. Bridges has provided us with a toolkit for managing the human side of change that is well worth considering.

A Must Read!
This is one of the most succinct and clearly written business books you will ever read. Author William Bridges uses language with care and precision, delivering the goods without any superfluous jargon. He cites many welcome quotations on change and innovation from a wide range of writers and thinkers whose work is not usually found in business books. He places these quotations in context with aptly chosen examples of recent business transitions, bringing intelligence and sensibility to a subject too often addressed only with clichés and cant. Only those who have read many business books can fully appreciate the value of such an approach. Others will merely find that they are able to read this book from cover to cover without at any point having to wonder what the author really means to say. Managing transitions is really about helping people deal with fear and uncertainty - the key is to build trust and confidence. Everything Bridges says flows from that common sense insight, and seems obvious and necessary once he says it, though it may not seem as evident to you until you read his book. We highly recommends that you do so.

crap
if you think this book is good, then you are bad.

MANAGING change and more!
This book shows you how to MANAGE transitions and why transitions fail. It is an excellent read. If you want to know how to make the MOST of change, you have to be an Optimal Thinker. So read Optimal Thinking: How To Be Your Best Self too. ... Read more

Book Description

The most comprehensive Six Sigma reference available, now revised and expanded

Completely rewritten and reorganized, this second edition of The Six Sigma Handbookcovers all the basic statistics and qualityimprovement tools of the Six Sigma quality management system. This new edition reflects the developments in Six Sigma over the past few years and will help maintain the book's position as the leading comprehensive guide to Six Sigma.

Key changes to this edition include:

• New chapters on DFSS (Design for Six Sigma); Minitab, the most popular statistical software for Six Sigma; Six Sigma philosophy and values; flowcharting; and SIPOC
• Coverage of the core problem-solving technique DMAIC (Define, Measure, Analyze, Improve, Control)
• Dozens of downloadable, customizable Six Sigma work sheets
• New material on important advanced Six Sigma tools such as FMEA (Failure Mode and Effects Analysis)

Reviews (13)

The Complete Guide to Six Sigma
The title says it all. Thomas Pyzdek covers everything that one needs to know to successfully implement six sigma concepts. After a brief introduction of the history behind six sigma, Pyzdek provides a detailed summary of the tools, methodologies and techniques necessary to successfuly tackle a six sigma project. Both "soft and hard" tools are described. The methodology is understandable. Pyzdek takes special care to explain where specific techniques can (and cannot) be applied. This is especially helpful for the reader that has forgotten more then they remember about statistics.

Pyzdek is ideallly suited to write this book. He is one of a limited few authors that has a strong statitical education coupled with an in-depth knowledge of business. PLUS he can write.

I strongly recommend this book to anyone that is serious about making improvements through the application of six sigma methodology. Everything that ones needs to know is here in one book. And for those that need additional information the references are excellent.

Not Just Another Statistics Tome
I have been doing Six Sigma projects for GE worldwide for over six years. I was very pleased to find a book that doesn't pontificate about the benefits of Six Sigma without telling the practitioner what to do on a Monday morning. The organization of the tools using the DMAIC framework is especially useful for the beginning BB who is trying to make sense of the weeks of training while they are executing their projects.

Some sections, such as the TVM and Risk and Reliability analysis, are missing from the usual BB training and are welcome additions for extending the traditional Six Sigma methodology to 'Lean' type projects.

Screen shots of Minitab and Excel make it a useful resource for refreshing techniques learned long ago.

The application of reliability analysis to call center abandonment rates is an interesting application of known techniques to a new area.

"The Six Sigma Handbook" is one of only a few reference books on Six Sigma that I have at my desk.

Reviewing for CSSBB? - use Breyfogle
If you are studying for the Six Sigma Black Belt certificate I recommend you use Breyfogle's book as your general reference. Breyfogle's book is more complete and structured in the exams format so its easier to study and reference during the exam.

Good luck.

Complete and Helpful
We have taken the time to extensively read and assess the best selling texts on the topic of Six Sigma. We find this text to be the most complete and helpful for those who desire to be certified as a six sigma professional and for those who are certified and need a complete manual to use as a reference. Our firm uses it for all three levels of Six Sigma Certification training. The value ad of this text is that it also includes valuable topics all managers need if they want to improve the performance of their divisions, departments or lines of supervision. Thumb through it and let your own curiosities be your judge. You will not be disappointed.

Six Sigma Handbook That Gets Used 6 times a week
I've had more than a few occasions to use this text. It is excellently
written and provides a great mix of pragmatic and technical topics that
have helped me on several different 6S teams I'm working. Can't say that
I've read it cover to cover, but can say that it is an excellent handbook.
I'll bet I'm averaging a half-dozen accesses a week.

Joe Maciulla
Manager, Engineering and Advanced Programs QA
Raytheon Missile Systems ... Read more

Book Description

“Intuit-approved and loaded with secrets, Quicken Press books provide you with recipes for financial success.”--Scott Cook, Co-founder, Intuit, Inc.

The only official guide to QuickBooks 2004, this information-packed resource teaches users of all levels how to manage their finances for business or home. ... Read more

Reviews (3)

Reference Book Only - Don't buy to learn to use Quickbooks!
I bought this book to learn how to use QuickBooks properly after my accountant noticed a few major issues with how I tracked things in my company file. I found this book worthless for a beginner trying to learn how to use the product. Also, it doesn't seem to provide significantly more detail than QuickBooks online help. The only thing I've used it for so far is learning a good account naming scheme...

This book has everything you need
This book not only has clear explanations about how to perform every bookkeeping chore in Quickbooks, it also explains what's going on in the background so you can understand how your profit and loss numbers accumulated. Beyond that, this book has important and useful information about workarounds for all the Quickbooks functions that are annoying if you or your accountant don't want to do things the "Quickbooks way". The explanations and tips about setting up sales tax, overcoming bank reconciliation problems, tracking inventory, and managing customers are beautifully written and easy to understand. My accountant said he learned from it and took what he learned to his other Quickbooks customers. This book lets you get the most out of QuickBooks, and shows you how to run your business properly.

A Perfect Resource
This book has the most accurate information on all the Quickbooks features, and the explanations are so easy to follow that it's like having a private tutor. No matter what you need to do, this book has instructions, even if you don't want to do things the way Quickbooks normally works. These workarounds, along with all the "insider" information and tips, make this book an incredibly useful, wonderful, guide to getting everything you need out of Quickbooks. ... Read more

Reviews (19)

Buy this book!
For anyone involved in business this book gives very practical advice on not only the methodology for pricing new products but also changing the strategy of one's existing pricing policy.

Look for a sustainable competitive advantage, maximise contribution margin, concentrate on value and profitability and then market share will follow are some of the key philosophies contained in the text. Concerning the value of this book, it is worth the price alone just for the chapter on costings and formula for calculating what level of sales a company can afford to lose/must gain after a price increase/decrease in order to break even.

A common complaint about business books is that they are all OK in theeory but contain little in the way of explanations of how to implement - this book however offers not only theory and case study examples but also practical instructions on what needs to be done to improve pricing strategy. Overall very, very impressive and a must read for anyone involved in finance, sales or marketing functions. As someone has already said these guys really know their stuff and it works!!

Superb guide to pricing as business strategy
Written with great clarity, "The Strategy and Tactics of Pricing" is a phenomenal book. It begins with an explanation of strategic pricing, and proceeds to cover competition in the market place, segmentation of buyers, pricing and the marketing mix for industrial and consumer goods, as well as the psychology of pricing. Also covered are models for determining price sensitivity, implications of sales staff price setting and negotiation, and finally, legal aspects of pricing.

After reading this book, you will understand the pitfalls of pursuing market share at all costs and common mistakes businesses and sales people make when setting or negotiating price. You will view your current pricing structure and strategy in a new light, and be able to spot the weak spots. You'll have a better picture of how to attract the right buyers, those that can be served profitably.

The book indirectly touches on topics covered in Co-opetition, and Thinking Strategically, as well as elements of the Theory of Constraints (see Eli Goldratt's "The Goal" and "It's Not Luck" or "Management Dilemmas" by Eli Schragenheim)

I can't recommend this book highly enough. As for the other reader who states:

"After reading this book, I was able to talk circles around the $20,000 "marketing consultant" we were considering."

believe it, it's that valuable!

Absolutely essential !
A must-have practical guide for any marketing executive, interested in improving his organization's performance.

Get into a new world of pricing strategy
One of the most focused book I have read recently. If anyone wants to learn about the factors influencing pricing strategy or developing right value proposition for their pricing decisions, this is the book. A must read. If you're skipping it then I would say that you are missing something.

Scholarly and comprehensive
Strategy and Pricing is the comprehensive work on pricing, with hundreds of chapter sections dealing with academic and business elements of pricing. The scholarly nature of the book is exhaustive. Of the three major price works ("Strategy and Tactics", "Power Pricing" by Dolan, and
"Winning the Profit Game. Smarter Pricing, Smarter Branding" by Docters, et al) I think Prof. Nagle has the definitive treatise. For those who like a more prescriptive discussion of price, and some leading edge ideas, "Winning the Profit Game" might be a better read. Power
Pricing is perhaps better at organizational issues. The Docters book is the easiest read, with some humor along the way. ... Read more

Book Description

Presenting twelve breakthrough practices for bringing creativity into all human endeavors, The Art of Possibility is the dynamic product of an extraordinary partnership. The Art of Possibility combines Benjamin Zander's experience as conductor of the Boston Philharmonic and his talent as a teacher and communicator with psychotherapist Rosamund Stone Zander's genius for designing innovative paradigms for personal and professional fulfillment.

The authors' harmoniously interwoven perspectives provide a deep sense of the powerful role that the notion of possibility can play in every aspect of life. Through uplifting stories, parables, and personal anecdotes, the Zanders invite us to become passionate communicators, leaders, and performers whose lives radiate possibility into the world. ... Read more

Reviews (40)

Stretches your thought process
The Zander's redefine the way you look at things and view situations. I found the book to be a combination of art/creativity and psycho-analysis. Some of the principles I had a hard time really owning.

It reminds me a bit of Zen or Tao. Being in the present, not assigning blame, recognizing that is the way things are...

I couldn't read the book in one sitting. I found that it requires a lot of thought and reflection. Parts that I found inspirational were the white papers that were written by the musicians in response to a request from the conductor.

Some of the principles seemed to really line up well with the popular book from a few years ago "7 spiritual laws of success" by Deepak Chopra.

I would like to hear the authors read this as a book-on-tape, because I found myself thinking about things while I was trying to read. In a nutshell, the book says "put your life into a different playing field, Don't think win-win, think about making a contribution or about making a difference."

Inspiring read for personal growth
This is an inspiring read for my personal life, and certain examples touched my heart deeply. Downside - I don't have much context for the authors' examples, though it's thought there is application of this to the corporate world. Was looking for a "thumping good read" to boost me on the job, and it more boosts me outside work world. Would a book more geared toward work maybe written by the authors+ a businessperson be a good next move? Hard to say. Still, as a former Landmark Education Graduate of many, many adult education classes, it was enchanting to see Landmark's concepts of creating possibility and vision embodied in the book. It's also exciting to consider those concepts being read about by many folks everywhere via Amazon.com

The Art of Possibility
The "Art of Possibility" deeply resonated with me. Creating value by managing risk and uncertainty has been the core of my life's journey. It has been filled with complexity, tension, and dissonance...but it has also been filled with the discovery of possibility and meaning. The Zanders have done a real service in framing the "how" of possibility with their examples and practices.

This gem of a book will be useful not only in managing one's life, but also in helping other's to create their great life stories. The answers to core questions like "which game of success will I choose to play?","will I choose to be a contribution?", and "do I take myself too ___seriously?" are keys to a life of joy, meaning, and fulfillment.

Can you see the work of art within you? Within others? Or are you focusing on the facade? Who is winning the battle between the caculating self and the central self? Are you vulnerable or are you permeable? What is here now? And what do you want to do from here? Get yourself this book and engage in THE joyous adventure of opening up to your possibilities.

1970s Cult Jargon Fest
Ugh. How much of this Werner Erhard inspired sludge will we have to endure before the whole disgusting mess either dissipates or compacts down into an easily disposed of loaf? Familiar to any cult-watcher, the buzz words spill freely here. They are words and concepts that can mean anything to anybody. Fuzzy, new-age pap which the authors unashamedly admit come from the culty, self-improvement seminar called Landmark Education which used to be Erhard's "est."

Sad to say, many Landmark devotees are encouraged by their participation to "create" endless testimonials reflective of their own egos, swelled to megalomaniacal proportions by various psychological tricks and techniques, and the Landmark Corporation by proxy. "Spreading the word" is part and parcel of the whole trip. Keep a shovel handy.

What a snoozefest.
After reading the reviews here, I thought this book might be a nice inspirational read. It has a few decent moments, but for the most part I could barely force myself to keep reading. I got through about 75% of it, then just had to skim the last few chapters because I couldn't take it anymore. I dunno--if you play in a symphony orchestra, you're into reading sappy and/or narcissistic little personal tales, or you just have to read every single inspirational book that gets published, you may like this. Not the worst book I've ever read, by a long shot, but not good enough to keep or recommend, so I'm giving it two stars. ... Read more

Book Description

Bennett-Alexander and Hartman's, Employment Law for Business, 4/e, addresses law and employment decisions from a managerial perspective. It is intended to instruct students on how to manage effectively and efficiently with full comprehension of the legal ramifications of their decisions.Students are shown how to think and analyze employment law facts using concrete examples of management-related legal dilemmas without clear-cut solutions. The methods of arriving at resolutions are emphasized, so that when the facts of the workplace problem are not quite the same, the student can still reach a good decision based on the legal considerations required by law, which remain relevant. ... Read more

Reviews (7)

Employment Law for business
As an attorney, manager, and teacher of human resources professionals, I recommend this book. I found that thie information was thoroughly researched. I also appreciated that the legal information was presented in a business context so that managers who are not lawyers could understand the information and readily appy it to real life workplace problems.

Useful Book.
This is an interesting,informative and useful book. I used it for school and it will be one book that I keep. Great case studies.

Employment Law
I think the book is so liberal and it advocate large government. Freedom is not through following the forced laws like affirmative action, ADA, etc. but having a choice especially in employment. Employer should have the say on what they want and who they want to work and not work. The book pretty much tells you that this is the law and its good for you ,so follow or else.
That is socialistic.
We are giving more power to the government to tie us down with more laws and regulation. Their responsibility is to protect the citizens and not to do business. That's for the private sector.

Good book for in the class and in the office
This book gives a good comprehensive look at the mountain of law and regulations encountering employees in both the public and private sector. The examples in the beginning of each chapter are very useful as well as the actual cases used to exemplify how the law has been applied to real-world situations.

So much for objectional literature
The author of this book had a clear agenda, and made it very clear what her opinions were. I for one am tired of having liberal agenda's crammed down our throats no matter what school I attend. As for the material in the book, well she did a good job if putting every case in the world into one book, but there was no substance in between, just opinion, which I for one do not care for, expecially this politically correct one. ... Read more

Book Description

Physical Geology is a market-leading classic that has been used in classrooms for over 20 years.Updated to include the latest technology and most current information,Physical Geology is for both non-science majors and for students contemplating majoring in geology. The beautiful new art program and interactive writing style will grab students' attention and further their interest in geology. ... Read more

Book Description

From one of our most perceptive commentators and winner of the National Book Award, a comprehensive look at the new world of globalization, the international system that, more than anything else, is shaping world affairs today.

As the Foreign Affairs columnist for The New York Times, Thomas L. Friedman has traveled the globe, interviewing people from all walks of contemporary life: Brazilian peasants in the Amazon rain forest, new entrepreneurs in Indonesia, Islamic students in Teheran, and the financial wizards on Wall Street and in Silicon Valley.

Now Friedman has drawn on his years on the road to produce an engrossing and original look at globalization. Globalization, he argues, is not just a phenomenon and not just a passing trend. It is the international system that replaced the Cold War system; the new, well-greased, interconnected system: Globalization is the integration of capital, technology, and information across national borders, in a way that is creating a single global market and, to some degreee, a global village. Simply put, one can't possibly understand the morning news or one's own investments without some grasp of the system. Just one example: During the Cold War, we reached for the hot line between the White House and the Kremlin--a symbol that we were all divided but at least the two superpowers were in charge. In the era of globalization, we reach for the Internet--a symbol that we are all connected but nobody is totally in charge.

With vivid stories and a set of original terms and concepts, Friedman offers readers remarkable access to his unique understanding of this new world order, and shows us how to see this new system. He dramatizes the conflict of "the Lexus and the olive tree"--the tension between the globalization system and ancient forces of culture, geography, tradition, and community. He also details the powerful backlash that globalization produces among those who feel brutalized by it, and he spells out what we all need to do to keep the system in balance. Finding the proper balance between the Lexus and the olive tree is the great drama of he globalization era, and the ultimate theme of Friedman's challenging, provocative book--essential reading for all who care about how the world really works. ... Read more

Reviews (321)

McDonald's Theory of Conflict Avoidance and More
I've been a fan of Thomas Friedman's New York Times foreign affairs column since September 11, when I found his voice about the Arab world and how it relates to this tragedy and our daily lives here in the United States. This book created a helpful foundation for understanding our changing planet.

The premise on which he bases the book is that there is a conflict in our world between olive trees, which represent our cultural heritage and identity, our spirituality and our rituals, and the Lexus, which is manufactured in technologically advanced factories for people who have cashed in on the globalized American capitalist system and can afford the amenities, and can buy them in increasing outlets worldwide.

Friedman makes a convincing case that this current era of Globalization (he suggests that an earlier era in the late 19th and ealier 20th centuries incited the backlashes that we call today Communism, Socialism and Facism) has replaced the former world order created by the Cold War. Then, everything was bipolar, and nations aligned themselves and propped themselves up
politically and financially with their alliances to either the Soviet Union or the United States. Now, Friedman states, there is only globalization, or global capitalism, and if your nation isn't plugged into it, your people will suffer.

Sometimes the full-bore theme of this book feels heavy, that there is no alternative to market capitalism worldwide seems a little biased, to me. But, Friedman, thankfully, doesn't only concentrate on this, but gives thought, particularly at the end of the book, to the public policies that nations can initiate to protect their olive trees, while not turning their backs on the Lexus.

He has some interesting theories, too, that I enjoyed reading about, particularly the idea that no country with a McDonald's franchise has ever attacked another country with a McDonald's franchise. (His first edition came out before NATO v Yugoslavia, but he still stands by it, as NATO isn't a nation...) His
idea here is that market capitalism can be a stabilizing force in the world because once people have a big enough middle class to support franchises like McDonald's they are hard pressed to risk their lifestyles for war.

I found this edition, which came out in 2000 to be somewhat painful, as his passages about what he calls "super-empowered individuals," who don't need to be in control of a country or its military to attack other nations or groups, somewhat vaguely but eerily predicted the September 11 plot. His position that the
increasing democratization of finance/capital, information and technology can improve life and destabilize it too are convincing, especially in what we've seen happen since the book was published.

The book, written in a pleasant, colloquial style with a lot of well-known examples is engaging and easy to read. I strongly recommend it.

An overview, but not enough for "understanding"
Over the years, New York Times reporter Tom Friedman has earned a reputation for his crisp and engaging writing and his ability to present the complex world events in ways that are easy to understand. If you're looking for an introduction to issues involved in the globalization of commerce, this is one of the best books on the market for it. Friendman's descriptions of things like the "electronic herd" of global capital investment and his McDonald's theory of international conflict bring a lot of sense to an otherwise confusing landscape of issues.

This strength of the book is also its limitation. Friedman is a clear writer because he paints with a broad brush. There is a strong bias at work here, but Friedman tends to try to keep hidden both his bias and points of debate that would contradict his theses. For example, he argues that market capitalism is now the one and only way to participate in the global economy, ignoring that there are several distinct flavors of "market capitalism" (US, Japanese, and European, for example) with very different rules and very different outcomes. Reading Friedman, one might assume that the Asian tigers had achieved their success by following the US model (which is the laissez-faire approach also advocated by the World Bank), while in fact they achieved robust growth through an approach more or less like that followed by the Japanese, which involved a combination of protectionism, currency management, and mandated savings. Friedman uses the 1997 Asian economic meltdown to argue that this Japanese-style approach is no longer valid and that global capital investment will not return until they better conform to the financial market transparency typical of the US. During the current slump, however, capital has fled from the US back to many of these economies because of their performance and not because of their transparency.

The question with globalization isnt whether it's "good" or "bad," but whether and how it should be managed. If you're looking for a more in-depth discussion of these issues and a more honest revelation of the author's biases, there are better books available, such as William Greider's "One World, Ready or Not." But this book isn't a bad place to get your feet wet.

Sort of rambles, has some great anecdotes and analogies.
The Lexus and the Olive Tree is an important book, but in many ways Thomas Friedman renders his own creation irrelevant. He is almost schizophrenic in his writing style, arguing with himself as if he has yet to make up his mind about the things he is writing. In some ways, it seems like he just prefers to share anecdotes (which are vivid and usually humorous) from his travels around the world, rather than the typical kinds of fact-based research one finds in these sort of books. The result is that the reader can understand some of the concepts, but they can also get a little tedious, and it is hard to translate the anecdotes into something that I assimilate into my worldview.

Furthermore, Friedman seems to love to quote people at length, but one wonders if indeed he is quoting word-for-word, or if he is just sort of crafting something to fit his book out of a vaguely similar comment the person may have made. But, then one thinks again, because the book is almost a little choppy in places because Friedman quotes random characters from all around the world for pages upon pages. One would prefer that he just paraphrase or use shorter quotes.

Because it was written 5 years ago, some of the reading is tedious (he explains what a DVD player is, for example), and in some areas he seems to be caught up in the "irrational" dot-com whirlwind. In his revised version of the book, it sort of just drones on, pontificating for about 20-30 pages too much. Thomas Friedman is a very personable guy, and he has a lot of interesting things to say about the world, but honestly, one doesn't care for his own political/religious philosophy being injected, mostly toward the end of the book. It was just awkward to read through the final chapter or two; the book has multiple personality disorder in some regards.

One almost feel like the book is written for an audience of Dick Gephardts. He wants to win the protectionist wing of the Democratic Party over with the book. He seems to be speaking to them. Maybe he is speaking to Republicans as well, but if so, he lectures a little too sanctimoniously on the environment and the notion of a social safety net (he calls Republicans "mean-spirited voices... uninterested in any compromise" and tries to argue that Africa, with its near-anarchy in places, would be a Republican's dream) to win conservatives over entirely. He sort of just randomly breaks into prostheletyzing, arguing, for example, "That the NRA should feel guilty about the Colombine massacres went without saying." Why even go into that? That's just tacky.

Finally, a reader gets sort of annoyed reading his own made-up terms (Golden Straightjacket, Electronic Herd, etc.), over and over, particularly since none of them caught on whatsoever in the past half-decade since the book came out.

Some of it is dead on, though, particularly when he writes as an observer of the world rather than an activist, and this book is a good way to conceptualize globalization for those who are having a hard time adapting their political ideology in the post-Cold War era. In general, I'd say The Lexus and the Olive Tree starts off strong, ends weak, and that's a shame. It was on track to get 5 stars from me, even with the early tributes to Al Gore and other political cheap shots, but the final part of the book was just THAT lacking, that it falls to 3 stars.

Basic, almost insulting.
In the book friedman describes several interesting points ranging from the trade offs of culture and capitalism, to the basic efficiencies of different economies, though the way he describes things is almost insulting. The metaphors and anologies used seem to indicate a journalist writing for the elderly or those who have no idea what a digital medium is. Being a young student this quickly wore on my attention span.

I tried to read the book twice and failed becuase I get so fed up with his style. For example, he has a tendency to end paragraphs with exclamations that are as corny as the saying "click on that!" This drove me to the point where I would read the entire paragraph except the last sentence, obviously not the best way to read a book.

The good news is that the liberal bias seen in From Beirut to Jeuraslim(sp) is nowhere to be seen, replaced by ideas that only the free-est of the free markets would survive, a complete contradiction to his pro-arab Beruit book.

I would recommend milton friedman over thomas friedman, anyday, if you want an accurate portrayal of the power of the free market.

Excellent primer for the novice and interested alike
Friedman's book "The Lexus and the Olive Tree" is an excellent illustration of basic globalization principles and strategies, told in simple and easy language for the layman's point of view. The heavy use of anecdotal evidence also lends a comfortable "storytelling" perspective that generally keeps the reader's attention focused.

One of the things that interested me about this book was Friedman's attempted placement of his work alongside other authors on similar subjects. In the introduction, he plainly states that his purpose in writing this book is not only to fully explain the concept, analysis, and anecdotal evidence of globalization, but also to add to the body of knowledge that is shaping and defining the post-Cold War era in history. Citing other seminal works that have been described as groundbreaking descriptions of this time in history, he lists 3 other books that he hopes to complement on that very subject: "The End of History and the Last Man" by Francis Fukuyama, "The Clash of Civilizations" by Samuel Huntington, and the collected works (books and articles) of Robert Kaplan. In truth, I have recently read all 3 of these selections and can honestly agree that Friedman has successfully accomplished his goal.

For the most part, I already understood globalization (and how it ties in with the greater subject of economics and capitalism) so I thought I might get bored with his tedious simplification and excessive detail... but surprisingly, I found this not to be the case. Overall, I found Friedman to definitely be an expert on the subject, which is often rare for newspaper journalists - and especially the NY Times foreign affairs correspondent who covers the entire planet. This subject is less about "foreign affairs" than economics... but then again, Friedman was the Wall Street correspondent at the Times before he took the foreign affairs desk.

One caveat, though.... this book was published before 9/11 - the first edition was 1999 and the 2nd was in early 2001. So one or two of his predictions didn't pan out, but as to globalization I don't think he'd change much in a 3rd edition. I can only think of one subject in the book where Friedman was dead wrong - his idea that stronger US relations with eastern Europe (specifically the Baltic states) was a bad idea because it might antagonize Russia. Turns out NATO expansion into Europe has gone relatively well... and Russia has practically eliminated their early protestations since 9/11, and in fact are already looking to stronger ties directly with NATO.

Having read those other 3 works, I can honestly say that Friedman has penned a true masterpiece on the post-Cold War body of knowledge. And Friedman is mostly pro-globalization too (unlike the anarchist WTO and G-8 protestors that get all the press), even when he objectively presents both sides of the argument. His overall thesis is basically this: globalization is here to stay, there really isn't anything people can do to stop it (much like the sunrise), so it's best to get used to it, understand it, and realize how you can find yourself moving with it instead of against it. In the end, Friedman uses his considerable journalistic (if not storytelling) talents to offer a subject where readers at all levels of economic expertise can find something to enjoy. ... Read more

Book Description

Written by leading experts in the field, the first edition of WCDMA for UMTS quickly became established as the best-selling and most highly respected book on the air interface of 3G cellular systems. 
Fully revised and updated the third edition now covers the key features of 3GPP Release ‘6 ensuring its position as the leading principal resource in this constantly progressing area.

Features new sections on:

• Multicasting MBMS
• End-to-end performance
• WCDMA field measurements
• Smart antenna beamforming in WCDMA
• Enhanced uplink DCH concept – beyond 3GPP Rel’6
• Chinese TD-SCDMA
• An IMS Case Study

The third edition provides a deep understanding of the WCDMA air interface, its capabilities and its optimal usage  - the key to success in the UMTS business, making this practical approach highly accessible to operators, network and terminal manufacturers, service providers, university students and frequency regulators. ... Read more

Reviews (11)

Read "a different" book before this one.
Otherwise it might be somehow confusing. This book is a must for professionals as another reviewer stated but it is not very suitable as the first book on UMTS technologies. This book serves best as supplementary reading. For example new-beginner readers might get confused talkink about SIP at the first chapter before explaining W-CDMA and core-network layout. Anyway, this book contains wealth of information on UMTS technologies and warmly recommended for serious readers.

Informative but not lucid
Its a good book for starters and people getting to know the subject of wcdma and umts. But, the language is very bland and looks more of an ieee paper. Recommended for people who are indireclty associated with umts or similar products.

Useful compilation of standards, if you need them
If you like to read standards or have to in the course of your work, this book offers a useful and succinct compilation. Other than that, there is nothing to recommend this book as it does not help improve your understanding. Then again, this is not the kind of book which people who do not have to work with standards will want to read.

There is a short chapter on cdma2000 at the end.

Not for newbies, must for pros
This book delivers exactly what it promises: a profound, compact and clear description of WCDMA for UMTS. The reader is expected to understand quite advanced concepts of mobile communications, hence it is not a good book for managers who want to know what 3G is all about nor for undergraduate students who want to learn cellular system basics. It is an excellent book for experienced network planners, protocol designers or research engineers, for example, who want to move from 2G to 3G. Simple test: if you don't know what are Erlang-B, orthogonal codes or layered protocol architecture, you want to study them first from another book.

umts
With UMTS you must read what you can get - unfortunately what you can get is not aleays what you want - so with this book. Although the authors seem well informed, they are not god communicators - their explanations are alternatively trivial or incomprehensible, their diagrams, in most cases copied slavishly from the specifications, explain nothing. Perhaps this book is useful as a reference after the subject is comprehended. Comprehension does not lie here. ... Read more

Book Description

This book retains the relaxed, easy-to-read style of the previous edition to provide integrated coverage of organic and biochemistry, applications, and tools that foster problem-solving skills. More than any other, this text offers balance-in the topics presented, and in its presentation of the subject of chemistry. The authors focus on three mains areas to help readers master the core concepts of general chemistry and enhance their problem-solving skills: problem-solving support and active assessment, conceptual development, and visualization of the molecular behavior of matter. For anyone who wants a relaxed, easy-to-read book that emphasizes major topics in chemistry as well as problem-solving techniques.

Reviews (4)

Trades readability for depth and rigor
This text is best suited for very good students who are motivated, comfortable reading English at a high level and mathematically adept: other students would be served much better by a different book. It contains far more material than could possibly be covered in a standard freshman general chemistry sequence, even with a good class. The authors assume that their audience is composed of the students I described initially (I am told it is the textbook at MIT), and leave it to the instructor to "break it down" for the students. Initially, I was not fond of this book, but I have slowly changed my mind, and I believe I have a better grasp of introductory chemistry thanks to the extra depth it goes to and the challenges it made me rise to.

Could be much better
It is because of textbooks such as this one that students lose interest in chemistry, and, worse, science in general. Yes, it is filled with LOTS of information, but there are many instances in which otherwise relatively simple concepts are twisted into something incomprehensible. In some cases, it seemed that the authors went out of their way to explain a topic in the most convoluted manner possible. Come on guys, chemistry is complex enough as it is, so rather than write a tome displaying how much YOU know about the topic, how about a more "student friendly" textbook that doesn't so readily confirm most people's suspicians that chemistry is as dry as saw dust.

Excellent Intro Text
This text was used in 1999-2000 at Oregon State University for the 100-level General Chem sequence for non-science majors. It is an excellent text with a (generally) friendly approach to introductory topics, and there are many nice photographs and discussion boxes containing info about practical chem applications. For some reason, the authors include a significant section on organic chemistry in chapter 2, far before they discuss bonding.... Other than that, this book is great. Better than four out of five other general chem texts.

Simple to Say, Detail to Explain!
This book is very up-to-date. Alos, there are may colorful pictures, that can attract the readers to keep on reveiwing. It is not a wonderful book for literature review, but it is a suitable book for the new-learner of Chemistry. In which, many examples are shown which can explain the theories effectively. Also, the index is arranged with a lots of words, that can be conventient for the readers to find out what we look for. ... Read more

Book Description

* Includes new and expanded coverage of Six Sigma infrastructure building and benchmarking.
* Provides plans, checklists, metrics, and pitfalls. ... Read more

Reviews (45)

A clear roadmap to successful Six Sigma implementation
Forrest Breyfogle's new text, "Implementing Six Sigma", provides clear and well-defined examples, case studies and guidelines for the justification, design and "smarter" implementation of Six Sigma methodologies in any organization. The practical examples of "Smarter Solutions Using Statistical Methods" show how organizations can enhance the bottom-line benefits of Six Sigma implementation through the innovative application of proven concepts. Breyfogle's real world experience in assisting clients like IBM, Motorola and Dell is evident on every page.

The unique value of the book is in it's multi-tiered approach to each of these issues. Concepts are introduced, discussed and documented in several levels of detail, each suitable to a different reader, from the non-technical senior executive, through the implementing functional manager, to the working quality engineer.

An excellent glossary and extensive reference tables make this book a valuable addition to any professional reference library. Pragmatic "how to" guidelines make it an easy to follow roadmap for successful Six Sigma implementation.

A "Must Have" for Six Sigma and QE Practitioners
The first edition of Implementing Six Sigma was the best book available for Six Sigma practitioners and quality engineers. The second edition increases the lead over other contenders.

First of all, Six Sigma is defined as a system that improves business performance through cost reduction and revenue growth by improving all business processes and increasing customer satisfaction. It is not just a quality improvement system.

Second, all of the statistical tools are described, explained and illustrated with real world examples. And in addition:
• The Seven Management Tools to analyze "idea data"
• Lean tools to reduce waste as defined by Taichi Ohno
• Theory of Constraints to identify and break bottlenecks
• Project Management and Change Management
• Team effectiveness
• Creativity
are all integrated into "Smarter Six Sigma Solutions" to provide a holistic approach to business improvement.

In other words, if you want to make real improvements in real life business situations, this is the book to show you how to do it. Also, if you want to pass the ASQ Six Sigma Black Belt certification exam, there is no better text.

A Very Comprehensive Source
I bought this book directly from the author out of the trunk of his car, so I can tell you that you definitely get a better price from amazon.com. Anyway, this is without a doubt, the most comprehensive book on the subject. Breyfogle has gone to a lot of trouble to make sure that he has covered all aspects of Six Sigma in sufficient detail that the reader will be able to apply these methodologies successfully from the start. One of the key ingredients he spends a lot of time on is the idea of focusing and aligning efforts with corporate or organizational goals and metrics. These he refers to as the "satellite level"*. There are lower operational levels (30,000 foot and below) that need to be aligned with the satellite level in order that six sigma projects are driven for most effectiveness to the organization.

Forrest Breyfogle has been a quality leader in our community (Austin, Texas) for a number of years. I knew him since his days at IBM in the early '90s. That doesn't mean that I can't give an unbiased view of this book, however. Note I'm not giving it 5 stars as some have done. I am trying to give it a fair assessment, however. I've seen many technical books of this nature written in a more conversational way that are a little easier to read with better vocabulary, grammar, and organization. But if you want a book that covers it all, there is nothing out there I know of that can beat this one.

This book claims to focus on both product and service quality. However, as with many books that claim to cover the service sector, it is a little weak in that area. There are some books that cover services better than this one, I think, and so if that is your specialty, you may want to use one of those books to supplement the treatment of six sigma in this book. I like "Ultimate Six Sigma" by Keki Bhote. That book uses the concept of NOAC (Next Operation As Customer) to drive interdepartmental process improvement. Bhote is a big fan of Dorian Shainin, the consummate engineer of quality tools, and he is now arrogantly calling some of the Shainin tools "Shainin/Bhote" tools. But I've seen a lot of books that look like advertising brochures for consultants. His and Breyfogle's book both have that fault. But I have to like them simply because they are comprehensive, authoritative, and useful. I think the advertising brochure syndrome is really the fault of publishers that let authors get away with it. I would think a respected technical publisher like Wiley would not accept that kind of tone in any of its books. But like "Coke C2" and low carb bread, we are swamped with advertising from every direction and it only gets worse.

Another good book you might want to consider is "Lean Six Sigma for Service" by Michael L. George. This book specializes in only the service sector and is therefore, a very good book for that kind of work with some excellent case studies.

*Service Mark of Smarter Solutions

Hastily Assembled and Poorly Organized
When my wife brought this home from her Six Sigma Green Belt training, I eagerly opened it and spent a couple hours reviewing it's "treasures". I was disappointed.

As a provider of Six Sigma Training and a certifed Black Belt myself, I had expected better from one of the most recognized names in the field. Breyfogle and his team have assembled several meaningful aspects of the Six Sigma art. However, any sense of flow or logical progression were interrupted by commercials for his company's "unique" approach. His team's frequent use of poorly defined vocabulary added to the confusion. Most disturbing, however, was the characterization of the value of the "wisdom of the organization", which could mislead potential implementers of the method to minimize the critical need for empirical data collection and analysis. They seem to promote the the more typical, "Ask Larry, he knows".

Typos, confusing sentence structure, and poor publishing practices lead me to wonder if Dr. B reads his own defect reduction philosophies. The Voice of the Customer in this instance says: el Stinko.

If you buy this book, you will find use in it. It's a good collection of techniques and ideas, and many of the examples are helpful. However, I would suggest looking for something cheaper and more professionally executed. The price may lead you to believe that this is the consumate work of the field. If it is, I guess that's good news for you and me. Without much effort, we could write and publish a better Six Sigma book than this shallow collection of Clip Art, rambling prose, and poorly referenced diagrams.

Better than Ever
The second edition of Implementing Six Sigma, by Forrest Breyfogle, substantially updates and enriches the original work. In it's current form it may very well be the most comprehensive source of information about the practical application of statistical techniques in Six Sigma work.

Like the previous edition, it is a highly informative book that illustrates how to tightly integrate balanced scorecard metrics with improvement techniques, to include Lean, Six Sigma, and theory of constraints (TOC) tools. Breyfogle's expanded step-by-step project execution roadmap illustrates when Lean/Six Sigma tools can be used to significant effect throughout the define-measure-analyze-improve-control (DMAIC) improvement cycle in a variety of settings.

Other reviewers in the field have found the new book to be of significant value as well.
Writing in the February 2004 ASQ "Six Sigma Forum Magazine", Roger Hoerl, Manager of the Applied Statistics Laboratory at GE's Global Research Center categorized the work as "an excellent text for a technically oriented course for Black Belts or Master Black Belts...the most complete compilation of Six Sigma tools on the market."

In the same publication, William Parr, Department of Statistics at the University of Tennessee in Knoxville, stated "This is the best overall reference, providing encyclopedic coverage of statistical and statistically related topics that are of use in Six Sigma work.

With this well-deserved professional recognition, Breyfogle firmly positions himself as a world-class authority in the application of successful techniques to the implementation of Six Sigma - and his latest work as the "how to" guide to success. ... Read more

Reviews (5)

Great Book
As a former student of Dr. Bitner, her course and this book made up the foundation that the Services Marketing and Management MBA program at Arizona State Uni. built from. It's an extensive review of how customers are the most important part to a service oriented business, and to neglect them at any touch point is a service failure.
This book will outline the process by which any company, be it real or virtual, can develop world class service.
This book and the SMM program at Arizona State University are highly recommended.

Great!
The book is very clear in the format and structure. It talks about the solutions of the problems arising in service marketing step by step. It first describes what service is and the increasing importance of service. Then, it puts much emphasis on people, the very important marketing mix in service. It focuses on customers: how customers perceive and expect service. Next, it focuses on providers: how companies know what customers expect; how they select the right service designs and standards; how they deliver service to standards and how they match performance to promising.

It is also good to have a very detailed example (case) in the beginning of each chapter and the content will very often refer to that example, which make me easier to understand. But sometimes, I think it would be better if more different examples are used in the same chapter.

Besides, the GLOBAL FEATURE, the TECHNOLOGY SPOTLIGHT and the EXHIBIT make the book even more fruitful and let me know more about the related areas under that topic. Great!

this book may help you.
First of all, I like the structure of this book because it uses Gap Model to connect the content of the whole book. At the begining of this book, it first introduces the importance and tools of service marketing. Then it chooses Gap Model to divide this book into different parts. Under different gap problem, the book shows the ways to close the gap. I believe this structure helps to understand more easily and relate what should be done under different problems.

Secondly, many diagrams are used to describe the concept under service marketing. Service blueprint in the chapter 6 is a good example. It uses diagrams to explain how to draw, how to read and how to use the service blueprint. It is very clear and useful to explain in this way.

However, there are still some drawbacks. For example, when talking about the different kinds of strategies used under service marketing, sometimes the explanation is too simple and not in depth.

An important book for electronic marketers
Essentially everything that marketers do over the Internet, from the ASP to the online retailer, is a service. Services marketers face unique challenges. Today's electronic marketer will find useful lessons in the services marketing literature. You will find either Valarie Zeithaml or Mary Jo Bitner in the byline of almost every important piece of research on services marketing published in the 1990s. Together, they have produced a textbook that is very much worthy of their reputations.

This book is fairly comprehensive, although it does not include Bitner's most recent work on consumer response to self-service technologies. Still, as an electronic marketer reads through this book, they cannot help but find themselves asking new questions about their business and how they can make it better. The book is a relatively easy read, and it is not overly academic--the theories and frameworks presented are simply tools that lead to practical solutions to real problems. There are many examples in the text; often, the company is familiar but the business practices described here are not so well known.

I strongly recommend this book to e-marketers.

Customer as a competitor
All in our life,there are competition which must be handled. I'm sure that whoever feel about customer position's as competitor, but they were not aware it. Your book tells about it. That's good. ... Read more

Reviews (4)

Excessive examples, choppy writing, poor proofreading
The book provides useful diagnostic tools and challenging activities and case studies. However, the writing style of the author is poor and very choppy, making it difficult to follow the material. The author uses an excessive amount of real-world examples, but does little justice to covering and explaining the theory and concepts of the subject material.

I purchased a used 7th edition of this text book through Amazon.com. The pervious owner of my book (a student, I assume) noted several errors in the book. For example, in Chapter 3, "The Diverse Workforce:...", page 81, heading "INDIVIDUAL VALUES AND ATTITUDES", subheading "Values", paragraph 2, sentence 1, the published text states:

"Core values are more susceptible to change, and peripheral values are less susceptible (to change)."

However, the sentence in my text book was manually corrected by the previous owner (at the direction of an instructor at another educational institution, I assume) to read:

"Core values are less susceptible to change, and peripheral values are more susceptible (to change)."

When I first read the sentence, I could not agree with what the author had stated. So I did a search on Google.com and verified from other sources that the author had incorrectly stated this premise.

In Chapter 9, Activity 9-5 Behavior Description Questionnaire, page 319, the book provides a table for scoring a 30 statement behavior questionnaire. The activity requires one to select between an A or B statement which is characteristic of their own behavior. However, item number 6 in the scoring table shows two A answers, and item number 7 in the scoring table shows two B answers, making it impossible to obtain an accurate assessment of one's behavior pattern, unless one is able to clearly understand the subject material and correct the scoring table.

These are just a few of the errors noted in the 7th edition of this publication. It appears the author has not adequately proofread the final product.

Reads like a textbook
This book is required reading for a Masters level course, which is the only way it will ever get read. In a subject area bulging at the seams with real-life, practical hindsight, this book truely shows the difference between academia and those working stiffs who are just trying to make a living.
I will say one thing however - the teacher made the class enjoyable. I was sitting there in class one evening, enjoying the reparte between student and teacher, when I realized:
"Hey! I'm actually learning something here."

Old style type and graphics, writing doesn't flow.
It's not a book that makes you want to read it, I find myself just skimming through it. The author can barely go a page without mentioning "the dot-com global workplace", I find that very annoying. There are some interesting case studies but she doesn't give any suggested outcomes so the reader is left wondering what is the best course of action.

Wonderful
I uses this book on Master degree and is really what I'm waiting. One of the most indicated book for people that is taking Oranizational Behavior. ... Read more