Book Description

When first introduced to the market in 1998, Contemporary Management, by Jones and George made a huge splash with its innovative voice, content, pedagogy, design, and package. The cutting-edge 3rd Edition continues to redefine what principles of management texts should look, sound, and feel like. Authors Gareth Jones and Jennifer George are dedicated to the challenge of “Making It Real” for students. As a team, they are uniquely qualified to write about both the strategic imperative for managers and organizational challenges that real managers face! Their combined research and text-writing experience is matched by no author team today. Contemporary Management is a comprehensive text that surveys the theoretical underpinnings of modern management thought and research and through a variety of real world examples from small, medium, and large companies shows the reader how those ideas are used by practicing managers. Of course, the organization of this text follows the mainstream functional approach of planning, organizing, leading, and controlling; but the content is flexible and encourages instructors to use the organization they are most comfortable with. The themes of diversity, ethics, and information technology have been greatly expanded in the 3rd Edition through in-text examples, photographs, “unboxed” stories, and the end-of-chapter material – all areas of importance that truly serve to bring to life the workplace realities that today’s student will encounter in the course of a career. ... Read more

Book Description

Business Law Today, Standard Edition is an accessible law text with high interest and exceptional visual appeal. This is a book that professors like, while students appreciate its thorough, dynamic coverage of traditional business law topics and summarized cases. This text meets the AACSB curriculum requirements. ... Read more

Reviews (2)

Not Only For Students
I am using this textbook in several of my classes, and let me just say- it has everything I could have hoped for. The chapters are laid out well, many cases are cited, and the student is given actual cases to figure out, with the citations given at the end so he can find the actual outcome. I've found this to be among the best textbooks. It is so good, in fact that I've reccomended it to several of my friends who are going into business for themselves. This covers nearly everything they'll need to know regarding contracts, secured transactions, warranties, etc.
Love the law!

Business Law Today by Jentz et al.
This is an excellent text. It incorporates the law, as well as
legal research methodologies. For instance, a standard chapter
contains an outline, common law sources,constitutional,
statutory and administrative laws/rule-making. The work cites
computerized legal research in WESTLAW and LEXIS. Relevant
international legal citations are listed. The applicable
United States Code is cited by Title and specific paragraph.
In some cases, individual state legal codes are cited. There
are exhaustic sets of historical and statutory notes, cross
references and federal practice notes. Each chapter has a
comprehensive case study with a brief synopsis, cited case
and final disposition. There are teaching suggestions at the
end of the instructor's manual together with discussion
questions, research assignments and an explanation of footnotes.
In addition, there is an exhaustive section on essay question
answers.

Here is a model answer:
Stare decisis is a doctrine that prescribes following earlier
judicial decisions in deciding a current case if the facts and
questions are similar. Courts attempt to be consistent with their
own prior decisions and with the decisions of courts superior
to them. Stare decisis is important because part of the function
of law is to maintain stability. If the application of the law
was unpredictable, there would be no consistent rules to follow
and no stability.

The volume has detailed coverage of the following areas:
o Business Ethics o Int'l Business Law
o Employee Rights o Employment law
o Occupational safety o Accounting and the law
o Securities o Mergers and acquisitions
o Insurance o Real Estate
o Financial institutions o Unfair competition
o Advertising o Environmental law
o Health Care o Sports and entertainment
o Hospitality management o Communications
o Government contracts o Legal representation of business

There are significant software support systems; namely,
o Legal Clerk Research Software System
o Computerized Instructor's Manual
o Computerized Questions/Answers
o Case problems on diskette
o CD
o Lecture Builder Software
o Westest
o A Classroom Management System
o WESTrain
o Transparency Masters
o Sample Moot Court and much much more

This text is an excellent purchase for collegiate law students. ... Read more

Amazon.com

Other than the sobering fact that real lives are regularly at stake, running a navy ship is a lot like running a business: leaders of both must get the most out of their crews to operate at peak efficiency and complete the tasks at hand. As commander of the highly acclaimed USS Benfold, Captain D. Michael Abrashoff irrefutably demonstrated how progressive management can succeed at sea; in It's Your Ship, he translates his methods into an approach that can also be applied by land-bound captains of commerce and industry. Describing "the ideas and techniques that I used to win my sailors' trust and, eventually, their enthusiastic commitment to our joint goal of making our ship the best in the fleet," Abrashoff cites embarrassing failures along with subsequent triumphs to illuminate the keys to his accomplished 20-month tenure aboard the guided missile destroyer. His suggestions: lead by example; listen aggressively; communicate purpose and meaning; create a climate of trust; look for results, not salutes; take calculated risks; go beyond standard procedure; build up your people; generate unity; and improve your people's quality of life. While hardly original on the surface, Abrashoff's course should provide practical direction and inspiration for any leader hoping for similarly positive results in similarly rigid organizations. --Howard Rothman ... Read more

Reviews (48)

Inspirational and Practical
I was fortunate enough to hear the author speak once at work. He provides the inspiration and can-do attitude that empowers people that they can make a difference. He is so effective because he has done it. He could have never changed his part of the Navy unless, his employees, unless he led them through the change himself. He led from the front and backed up his employees. He could have never pulled things off without having the courage to make mistakes and learn. He provides excellent examples of managing up and down the organization...something every leader needs. It is also a skill every employee wants to see in their leader. It was refreshing to see Abrashoff apply his daily learnings to his work. Each time a new risk was taken, whether the risk was successful or not, the author applied the learnings for the next opportunity, readying his team to learn from their trials.

This book is easy to read and practical...a leadership guide that all leaders should read. This will be a must read for my team.

It's Your Ship, a floating leadership benchmark.
Whether your organization is on dry land or floating somewhere in the Pacific Ocean, if your performance levels rely on human beings, "It's Your Ship" is a must read.

In business, all too often the human element is overlooked. Human relations is generally reguarded as soft skills, which organizations do not value. However, it is my opinion and apparently Mike Abrashoff's also, that organizations have alot to gain by successfully implementing these so-called soft skills.

The author, Captain D. Michael Abrashoff, teaches what he refers to as grassroots leadership. He uses behavior modification, empowerment, and team building techniques to transform a mediocre performing group into the best damn ship in the navy.

A billion dollar naval warship is not the typical organizational setting. However, the author uses his experience as commander of the U.S.S. Benfold (a nuclear powered naval destroyer) to teach effective management skills to all who lead organizations on dry land.

Abrashoff also teaches the importance of putting the needs of your subordinates before your own. Throughout the book Mike continually challenges the status quo for the good of his group.
The author describes a practical but all too uncommon leadership style that decentralizes authority and empowers people to make their own decisions.

D. Michael Abrashoff is the kind of leader that we all want to have and to be. However, a lack of courage, resistance to change, and status quo keep many of us from attaining Abrashoff's level of leadership greatness.

"It's Your Ship" offers the answers to the valuable managerial question of, how do you motivate employees to achieve high levels of performance.

"It's Your Ship" is a truly inspirational story of how effective leadership can transform any organization into a high powered and high performing team.

It's Your Ship: Management Techniques from the Best Damn Shi
I picked this up as I had been part of the Navy and was interested to see what Captain Abrashoff offered in Management philosophy. The reading turned out to be a great pleasure and an informative one. The techniques and processes he used, translate to different industry managements, not just the military. I am a CIO and have provided this book to the Managers of the department. Management techniques are not one time events, but need to be developed as part of the company culture, Captain Abrashoff's offerings are what we are trying to instill in our culture.

Best Damn Book on Leadership Ever Written
As a long-time Air Force Instructor who specializes in teaching leadership courses, I was stunned at the simplicity and wildly effective techniques described in this book. Captain Abrashoff simply followed his heart, and in the process, not only nearly transformed the Navy but created allegiances so herculean that you'd think you were reading Greek mythology. Nothing fancy here--a committed leader, determined to do what makes sense and what makes his people feel most empowered and personally satisfied. His eager crew knocked the socks off every existing comparable ship in the fleet, but that wasn't his best legacy. His greatest gift as a leader was his willingness to learn and to change as needed--and that, as uncomplicated as it sounds, created physical and emotional miracles. More than once, I reached for the tissue box, and more than once, I asked Providence to bless him and anyone else who was determined to lead as he did and does. Easy to read, brief, and magnetically compelling, this is a magnificent primer for every person who leads or who aspires to do so one day. I have read many dozens of books on leadership for my profession, but this one blows every single one of them "out of the water". Read and heed, and your abilities as a great inspiration and guide will multiply exponentially. Extraordinary!

Practical Experience
Captain D. Michael Abrashoff changed the way the Navy does business. He proved that by making the crew the team, his ship could outperform all the others in the entire fleet. While that didn't start as his goal, his leadership insights quickly spread throughout the US Navy based on the Benfold's operational performance. It's also a book about treating the members of the team as important contributors, and well as people. The book is about leadership, from a practical, reproducible point of view. ... Read more

Book Description

With its time-tested problems, pioneering conceptual and visual pedagogy, and next-generation media package, the Eleventh Edition of Young and Freedman's University Physics is the classic physics book with an eye on the future. Using Young & FreedmanUs research-based ISEE (Identify, Set up, Execute, Evaluate) problem-solving strategy, readers develop the physical intuition and problem-solving skills required to tackle the bookUs extensive high-quality problem sets that have been developed and refined over the past five decades. The completely redesigned, pedagogically consistent artwork and diagrams integrate seamlessly with the book to help readers better visualize key concepts.For college instructors, students, or anyone interested in physics. ... Read more

Reviews (7)

Will make your physics concepts crystal...
I have used this book in my A level (High School). I think its simply fantastic. I has detailed explainations. I don't know how could my friends who are at college level find this book unuseful.
But it demands strong mathematics, that very few people have. If you have strong maths, then you are ready to use this book. But if
you haven't this book might be the toughest for you.

Great book for learning physics while abstracting from math
I liked this book a lot. It has a lot of information, presented very clearly, about topics in physics that are often not studied in undergrad programs like fluid dynamics, physics of sound waves and musical instruments and thermodynamics. The illustrations are stunning!! One can really understand a lot of physics by reading this book - from mechanics to electromagentism, waves and modern physics.

I do think that the book is somewhat superficial in all the above topics. It uses only modest math, and so does not reach the complexity level of the Berkely physics course series (which I am familar with). As I said, the strengths of the book are its breadth and simple explanations of the less complicated topics.

If one wishes a more in depth understanding of physics, it is easy to move from this text to more advanced texts on mechanics, magnetism or quantum mechanics (assuming appropriate knowledge of math). I would still recommend starting with this book in order to get a clear and broad view of physics while enjoying the process.

It is annoying that this book has an outrageous price. It is not so different from the 10th edition, and so you can get a new or used 10th edition copy for a fraction of the price $150 (I got a new 10th edition hardcover (with modern physics) under $40).

Fair at best
This book is too bulky and too wordy. The authors purport to bend over backwards to guide the student through some difficult subject matter, but they end up making it more confusing. And then there are the corny jokes. Who has time for this nonsense? Were it not for the very good illustrations, I would give this a lower rating. My advice: Go to the lecture, do the problems but don't waste time reading this textbook.

a lot of hard questions, not enough explanation
The book does not go indepth into a lot of physics problems. It will solve one question on one topic and then give the student a bunch of other questions at the end of the chapter that are different and harder than the solved example problems. Everyone who has taken college physics knows that there are a lot of variations to different questions, and there are conditions and exceptions that must be taken into account before a problem is solved. If you have a crappy physics professor, like I had, this book will make physics a nightmare for you.

A disappointment
I use this book for my college physics class and I can honestly say this book is crap. The questions are confusing at best and difficult to understand. There is a lot of worthless junk. The solutions to the book are even worst. It jumps straight into a equation without stating which one did it used. ... Read more

Book Description

This bestseller helps readers master basic skills with its clear and easy-to-follow presentation of key concepts. It focuses on the important ideas of organic chemistry and backs them up with illustrations and challenging problems. The authors' acclaimed writing style makes this thorny subject easy to grasp and comprehend. The new edition brings the book to the forefront of the latest research developments.
The book includes the ORGANIC VIEW CD, a browser-based study tool with animated 3D graphics, Drill/Review sections, and Practice Tests
"The Chemistry of..." boxes throughout highlight biological and other real-world chemistry
This edition is completely up-to-date with the latest developments in the field ... Read more

Reviews (2)

Organic Chemistry for Beginners
Organic Chemistry is often mistaken to be a subject to be of rote memorization. having a bachelors in chemical engineering, i was introduced to organic chemistry during my junior days. i always hated organic chemistry for the way i was presented was a mere reaction and the reagents. Entering the graduate school, i was forced to learn organic chemistry, whereby i accidentally encountered this book. Reading the first few pages of the book, it was damn lucid to my mind, that organic chemistry is not memorization of a bunch of reactions, but its LOGIC. believe me, i as much as everybody hated org chem and i can't believe that i am writing a review on this book.

coming to the book, this book is intended to be used as two semester course. the first semester you usually end up reading the first 13 chapters. It is here i recommend to use caution, as they form the foundation for the remaining chapters. The first chapters through alcohols and alkenes is presented excellently with the author meticulously providing the reaction mechanisms. although the material presented is overwhelming to the intro students, you have to be patient and always make sure you do your homework by solving the problems and reviewing the concepts before you proceed to the next level. The author has presented an excellent recap at the end of the first 13 chapters. Quite honestly, it will teach you the logic behind the product formation, which u should be able to deduce by logic.

it is the second part of the book, where it gets a little stinky. the author didn't provide a good recap at most of the reactions in the chapter ending, but nevertheless presented the logic, behind the formation of the product, so if you can recap yourself after each chapter with notes, then by the end of the next 13 chapters you should pretty much be able to reasonably predict the product for almost most of the reactions. concepts like the use of different oxidising and reducing agents, enolate formation and the carbonyl compounds have been dealt almost thoroughly. i would say it could be dealt in further detail, but it suffices for someone who wishes to learn organic chemistry.

i have read the book and solved the exercises, and trust me, i knew nothing about org and in about six months out of my own interest i am now at a stage with hardwork able to pursue synthetic chemistry as my expertise. i believe this book not only helped to learn org chem, but helped me to make my career choice.

a good book teaches you the concepts behind the theory, but a great book inspires you. i belive this to be a great book.

Fuzzy Chemistry
Review for the '99... I started to use this book from chapter 1-4 and I already dislike it. For instance the nomenclatature section does not explain what is the IUPAC naming for compounds pertaining functional groups well enough. The spectroscopy part, is too basic, it does not present a in-depth view of how important functional groups absorb the IR spectra. Finally, the answer that appear at the back of the book are to few, out of about 40 problems only the solution for 10 of them appear. This makes it difficult if a student wants to check an answer and does not have the solutions manual. If this book continues to be like that, I think that I might study from another book, a Professor recommended me Seyhan Ege. ... Read more

Book Description

This accessible, streamlined introduction to marketing by two of today's best-selling marketing authors helps users master the basic principles and practices of modern marketing in an enjoyable and practical way.The new edition is an even more effective text than its predecessors: it is complete, easy to manage, and explains how marketing affects the big picture in business and influences specific company divisions like accounting, information technologies, finance, operations, and human resources. Updated to present the latest marketing thinking, it builds upon a framework which positions marketing as the art and science of creating value for customers in order to capture value from customers in return.An excellent resource and tool for those employed in the field of marketing and sales; especially helpful for employees of global companies. ... Read more

Reviews (5)

Great basic marketing text at a great price!
I use this textbook to teach about 1,500 students per year in my courses. I find the book to be well-written and interesting. More importantly, *many* students tell me that enjoy reading the book. (I can tell you that it is rare to have students providing positive feedback on textbooks that are required reading). Armstrong and Kotler are leaders in the field, and their hardcover book holds the largest market share among U.S. universities. Books don't make it to the 10th edition (or 5th for paperback) w/o being good!

Boring
This book is easy to read, but there is so much waffle the basic principles are lost. I found the frequent interruption of the text by case studies very annoying. Don't waste your money.

Incomplete, Unclear, Old
This book isn't clear on many topics. The ideas are old and stale unlike many other books which I've found in the same area. The pages are boring and do not make anyone want to learn more about marketing.

Complete, clear and updated
This book is very valuable even for those professionals with long experience in marketing. Either as reference work for the most modern marketing techniques or as case study of various companies (and its marketing problems and solutions), the book of Kotler and Armstrong is excellent. The dense appendixes reinforce the quality of the volume. In there it is possible to find some novelties as, for exemple, advices for those looking for careers in marketing. The practical exercises at the end of each chapter help to apply the contents in our diary lives. Colorful drawings, charts and ads samples make each page a delight for the eyes. This book allows learning with a touch of printing art.

Highly recommended for business students.
Hi, my name is Banggajam Velayudham. Currently I am pursuing an ABE business management course. Last term when I sat for my marketing Exam,My lecturer Ms.Chua recommend this book to me and I used the "Introduction to Marketing" by Philip Kotler and Gary Armstrong. This book is very good and act as a guide and has good notes and case stuides of the real business world with many pictures and particularly short notes on key points and it really helped me to get an A in my exam. I as student would highly recommed this book for ABE students. Thanks Mr.Kotler and Mr. Armstrong for coming out with such a wonderful boo,. ... Read more

Book Description

Leadership and Self-Deception is the first book to identify a single, underlying cause of every form of leadership failure. Through the story of Tom—a “shluck” in his manager’s words—readers discover that identifying and treating individual leadership problems as if they were separate and distinct is not enough to transform people into successful leaders. The authors suggest that the key to leadership lies not in what we do, but in how we "are." They explore this compelling secret: Self-deception is the central player and trap underlying all leadership failures, relationship issues, and performance problems in organizations. Leaders who live in the box of self-deception are trapped: they cannot lead, no matter how hard they try and no matter how many skills and techniques they employ. With convincing examples, the authors show clearly how self-deception operates and how to overcome it. While other books cover people skills, this one goes deeper, fully illuminating the secret to leadership success. ... Read more

Reviews (76)

In the box
I think the "Light on content" reviewer is in the box! The concepts in this book COULD perhaps be contained in a small pamphlet, but Terry Warner's book guides the reader through useful and practical applications. Most people, including me, cannot simply read a pamphlet and expect the concepts contained therein to immediately change us. This book takes the time to help the reader internalize potentially life-changing ideas.

Good Stuff--Not For the Timid
Don't read this book if you're not willing to confront yourself about how you see, feel about and treat others in your life--spouse, boss, children, co-workers, subordinates, the janitor. It's a short and simple book with a surprisingly simple message. You'll find yourself constantly stopping throughout the book to reflect upon some situation you could have, and should have, handled differently by thinking about those involved in a different manner. This is a truly fresh and human approach to leadership and performance. Read it!

Remarkable
So much of this kind of writing is common sense once you're done the book... but this kind of common sense needs to be reinforced over and over again.

Written in an easy to follow narrative you find yourself relating to the main character, coming up with the same questions he has, and feeling the same feelings as he finds the truth about what he is living, feeling & learning.

A quick read and a remarkable look into how you can live & work everday.

I suppose it could be useful ...
... but like most "leadership" books, it presents material that is more common sense than anything. However it may be the most obvious things that people overlook.

Nonetheless, the book can inadvertently create even more of "a box" between those who believe in the book's mantra and those who don't. The former will accuse the latter of "being in the box" while the latter may argue how the content oversimplifies things. In reality, like most philosophies, the answer is probably in the middle somewhere. The book recommends that we should evaluate our relationships as those between people, rather than objects, and that any problems we see may really be problems with ourselves. This ignores the fact that there are in reality (albeit hopefully uncommon) low performers, disrespectful, and dishonest people, and sometimes the problem really is with them.

Get Out of The BOX
This book is outstanding in helping with judgements and self-deception. The principles are taught and reflected in a business relationship enviorment. The new guy ends up learning how to deal more effectively with people at work and at home.

This book is not just for business people. Leadership of Self-Deception is about every relationship. The story and concepts in the book help to open the veil that covers our minds and hearts which cause difficulties with people.

The ideas within this book take you to the deepest levels of judging and dealing with people. You learn how to change your viewpoint to have healthy vibrant relationships with coworkers, family, friends, and anyone you meet. This book took me to a deeper level then Who Moved My Cheese and The One Minute Manger.

There are twelve inches which seperates are head and heart. This book helps to bridge the gap and open us to better relationships. ... Read more

Book Description

"This is the best of the how-to-invest-in-real-estate books currently available."
–Robert Bruss, syndicated columnist and real estate author

THE BESTSELLING GUIDE TO REAL ESTATE INVESTING

Now in its fourth edition, Investing in Real Estate is the straightforward guide that helps you start growing your fortune by investing in houses and small apartment buildings. Successful real estate investors Andrew McLean and Gary Eldred show you how you can outperform the stock market by investing in residential real estate–the surest and safest way to build assets.

This new edition offers an expanded discussion of the best methods and techniques for fixing and flipping properties and creating value. You’ ll also find all the information you need to start investing now, as well as up-to-date tips on maintaining cash flow, negotiating deals, spotting market trends, and using the Internet as a research tool to find and buy properties. Let McLean and Eldred show you how to:

• Buy with little or no money down
• Minimize taxes while building your wealth
• Choose neighborhoods and properties that will beat the market with faster rates of appreciation
• Grow value in your properties by investing in improvements
• Pick the best way to finance your purchases

Whether you need money for your child’s college tuition, a more comfortable retirement, or just a higher standard of living, Investing in Real Estate, Fourth Edition is the only guide you need to start building wealth now. ... Read more

Reviews (76)

Helpful For Everyone
You're not just buying a book to read here. The amount of information in "Investing In Real Estate" makes it an investment. These are the facts. The way things are. There has been spiked interest in RE recently because of the recent low interest rates which has caused an upsurge home-buying in many parts of the country. With all of the real estate courses, seminars, tapes and books being marketed, how rare is it today to hear the facts and not just the hyperbole? This is the most comprehensive and detailed, to-the-point real estate book available.

If you're a normal home owner and want to increase your home's value with some shrewd fixing-up before you sell it, you can get tons of pointers here. Want to find the best bargain with your first purchase or your new home? Manage your property(ies)?
What criteria do you use to find the best property? How do you check to make sure? Creative financing is also covered.

This is not just for those investing in apartments or a duplex but everyone. Want to rent-out your house? You will learn the basic laws and procedures, and how to write up the most appropriate lease and how to cross your "T's" and dot your "I's." Almost all of us know people who've rented their homes out and had "bad tenants." You'll learn how to screen properly here to avoid them, and how you can use the (local) law.

There are many simple and proven math models on how to calculate the return you'll get from buying a detached house, condo, duplex, tri, fourplex, or multi-unit apartment complex. The Gross Rent Muliplyer (GRM), Income Capitalization "Caps," Net Operating Income (NOI), Return on Investment (ROI), and Before Tax Cash Flow (BTCF) etc. Add these simple equations and formulas to the fact that you likely live in the community (familiar with) you'll be buying/investing in, and you'll have the best chance to earn some positive Cash Flow, and choose the best option available. Ways to evaluate neighborhoods and areas that are up-and-coming, paying less taxes, and using depreciation and deductions properly are also covered. Very important for homebuyers and owners yes, but this is the most comprehensive book written for people who are looking to purchase property to plan ahead.

Good solid book
Among all of the books on real estate investing, this one gives you the best solid introduction. Once you decide the exact strategy you wish to pursue, you will want more specialized detail (like on renovations). I also liked the authors' approach in that they tell you how to really analyze your local market to develop ideas that will likely yield the best profits. I detest books that lay out step by step the author's suppossed "secrets to success"--when in fact that strategy might not work in a different place or time. ( One book I read told me to only buy 3-BR, 2-BTH, brick houses. We don't even have brick houses here!)

Outstanding coverage
Six rental houses, one quad, and one mobile home. I'm still accumulating and I'm still absorbing as much knowledge as I can. In that respect, I heartily recommend this book. Good details, excellent examples on creating value, sound explanation of calculating returns without burying me in a algebraic fog. The chapter on leases opened my mind to many points I hadn't even thought of. Overall thorough and practical approach.

Not Bad, a little too basic and too much cheerleading.
This book was one of the first "bestseller" types of books I have read on real estate investing, and I was fairly disappointed. This book would make a good first book for an aspiring real estate investor to hear about some of the more unconventional means of getting into real estate investing, but over all the book was short on details and potential pitfalls and very big on a "You can do it!" tone that made me wonder if the author was trying to sell me an ego boost as opposed to a fair, balanced, and sober look at investing in real estate. If you already understand the fundamentals of real estate investing and are familiar with foreclosures and other more aggressive sources of finding potential properties, you should pass on this book. If you know nothing, and are just looking for an idea of what this field is all about, I would cautiously recommend this book with the caveat that its not easy, there are some restless nights sometimes, and anything that sounds too good to be true, is.

Deals with important issues and provides insight
I have been investing in real estate for 10 years and read as much as I can on markets and strategies. This book is refreshing. I gained new insights and am eager to get out there and find some new properties. ... Read more

Book Description

Elaine Marieb once again brings her dedicated attention to detail and unwavering commitment to quality to the Sixth Edition of her best-selling Human Anatomy and Physiology textbook. Each page of this new edition has been carefully reviewed and edited to give readers the most clear and concise explanations of difficult topics. The enhanced art program helps even the least-prepared readers understand key concepts, and the restructured and expanded media package offers readers convenient access to more animations, tutorials, and online resources than ever before. Cutting-edge research areas such as DNA fingerprinting and stem cell research have been added. For college instructors, students, and readers interested in human anatomy and physiology.

Reviews (2)

Anatomy & Physiology At Its Finest
I am currently using Marieb's 6th Edition text in my introductory Anatomy & Physiology course, and I couldn't have found a better aid had I tried. From cover to cover, this book is packed with a plethora of information. Though it may seem as if the book contains too much to take in upon first glance, the key is to read an average of about 7 pages a night and to take notes as you go along since each page is filled to the brim with detail and vocabulary. To put it simply, each chapter is about 30 - 45 pages long on average. Each page contains either a sea of vocabulary, diagrams of the human body, or oftentimes both. Aside from all of this, the fact that it is so in-depth (and sometimes complex with its scientific jargon) is what makes this book suitable for any anatomy class. The CD ROMs (if available w/ purchase) are also a great aid as well since they provide explinations focused on each individual topic in the chapter. There are also provided links to internet sites and quizzes to help sharpen your memory of difficult concepts. All in all, this book is nothing short of incredible, and will surely be helpful to anyone whether it be a college student or a student of a graduate school using it as a refresher. Very strongly recommended.

THE Anatomy and Physiology Book To Own!
Marieb's love of biology, thorough understanding, and gift for explaining complex ideas comes through in this cohesive, crystal-clear, yet rich book. It's book is well-organized, with vivid color illustrations and diagrams by a team of skilled medical illustrators. Marieb's lifelong skill and passion for her subject makes this book not just a great textbook, but a masterpiece. I appreciate the A's I earned years ago as a result of this book; it makes for fascinating reading now (this review refers to the 1989 edition of this book). ... Read more

Book Description

This widely respected financial accounting text captures the predominant market share among graduate, MBA, and better undergraduate programs. It focuses on presenting, with great clarity, both the basic concepts underlying financial statements and the terminology and methods that allow students to interpret, analyze, and evaluate actual corporate financial statements. ... Read more

Reviews (4)

Don't waste your money
If I could burn this book, I would. It is that bad. For an "Introduction" book used in an intro MBA class where most accounting types have already tested out of the class it is overly complex and confusing to the layman. Wordy beyond belief. The only redeeming feature is its ability to put you to sleep. Keep it on the bed stand.

Overly complex
This was the first accounting book I've ever read when I took my very first accoutning class at my graduate business school. For those who are new to accounting, this is not at all a good introduction. The authors simply inundate the reader with a plethora of information which is way too wordy and unnecessary at the beginning level. The authors seem more concerned about leaving nothing out in their writing as opposed to teaching the readers about the basics of the balance sheet, income statement, cash flows, inventory valuations, etc. It almost gets to the point in which I suspect the authors are simply showing off what they know as opposed to genuinely understanding that a reader like me has no previous accounting background. The chapter contents are not too logically organized and the explanation of concepts are excessive and unnecessarily complex. The authors seems to forget that when it comes to teaching accounting to someone who has never took accounting before, they should keep the concepts as basic as possible before going onto more in-detail discussions. The authors does the exact opposite and explains the accounting concepts from the intermediate point of view first, leaving the reader to come up with his own interpretation of what the basics should be. This is a complete waste of time for the reader, for all students would prefer that the authors get right to the point, directly and clearly, about how to construct a balance sheet, income statement, etc. The good thing about this book are the highlighted study problems presented in each chapter. The questions are useful and stimulate good application thinking, and the answers provided are an adequate explanation of how the questions should be answered. Unfortunately, the authors don't include enough of these study problems. If they had expanded upon these study problems and made them more comprehensive to the relevant chapter material, this book would have been a much more stronger teaching tool. Instead, we have an unnecessarily complex and not too organized textbook which is not really adequate for the beginning accounting student. Most of my fellow classmates did not enjoy reading this book and felt that it is an unsatisfactory way to be introduced to the world of accounting.

The worst accounting book
This book is the worst accounting text book I have ever seen. It is poorly organized and full of distracting explanations which turn easy and clear points into long and complex stories.
Definately supplier-oriented product by MBA professors.

Best Buy!!
The book clearly explains the concepts and methods of financial accounting required for the MBA course.
The langauage used is clear and unambigous.
In short a must buy for any MBA student!! ... Read more

Reviews (27)

The proof is in your hands
Proof that our technologically advanced, high-consumption industrial system can make environmentally sound and sustainable products. We can manufacture a whole range of goods that are ecologically efficient in that they reduce waste and yet are less expensive to make than traditionally manufactured items. Pick up CRADLE TO CRADLE and the proof is right there in your hands. "This book is not a tree" the authors tell us. Its slightly heavier than your average paperback, the pages are whiter and they're also waterproof (I took the authors word on that one and am happy to say I was able to read on). The pages are made from plastic resins and fillers and in keeping with the message of "eliminating waste", the book is 100% recyclable.

McDonough and Braungart's vision of "Remaking the Way We Make Things" goes way beyond books. Why not buildings that produce more energy than they consume? Or "green" roofs that give off oxygen while cooling the occupants? How about factories that produce drinkable effluent? or products that when their useful life is over can be used as nutrients for soil? What sounds like science fiction is convincingly shown to be quite feasible by the authors. They offer numerous examples to prove it.

"We see a world of abundance, not limits" they say. As an architect (McDonough) and chemist (Braungart) they don't have any special qualifications for this re-thinking and re-doing. What they simply have done is re-imagine the whole manufacturing process beginning with the design elements. Sometimes it's simply a matter of asking the right questions and looking at things differently. They are not talking about smaller-scale industry or limiting themselves to the "four R's" of traditional environmentalism - reuse, recycle, reduce, and regulate. With their intelligent designs, "bigger and better" is possible "in a way that replenishes, restores, and nourishes the rest of the world."

McDonough and Braungart cover topics such as the history of the industrial revolution, new business strategies that emphasize eco-efficiency, the relationship between man, nature, and science, and the importance of design and planning. Hopeful, well written, thoroughly researched, and packed with practical examples, this refreshing book offers an alternative to our current industrial system that "takes, makes and wastes". We have the talent, technology, and with the enthusiasm of these authors, we have the capability to achieve economic and ecological sustainability.

People and their stuff CAN co-exist
At 1-1/4 lbs, "Cradle to Cradle" is more than twice as heavy as a same-size paperback edition of John Steinbeck's "The Winter of Our Discontent" and the fact is more than incidental.

"Remaking the Way We Make Things", the book's subtitle, is the social agenda of its authors, architect Bill McDonough and chemist Michael Braungart. They take issue with the three R's of environmentalism, "reduce, reuse and recycle." The process by which plastic bottles are recycled into carpet, for example, also produces considerable waste and the carpet itself "is still on its way to a landfill; it's just stopping off in your house en route."

The authors advocate designing products so that after their useful lives, either the product components provide biological nutrients for new products or circulate in a closed industrial loop.

The Yanomamo of Brazil whose banana soup dish may contain the ashes of their dearly departed was one source of inspiration for Braungart and McDonough was moved by the simple, natural and effective technology of the Bedouin whose goat hair tents ventilate hot air up and out and, when it rains, swell with absorbed moisture and provide protection.

The authors are walking the talk with the physical design of this new book. It is made of a waterproof polymer developed by Melcher Media so it can be read in the bath or at the beach, provided you have sufficient wrist strength to hoist it to viewing level. And the book can be "upcycled", made into a high quality polymer, at least theoretically. Until such time, place this book on the shelf above your hot tub next to Aqua Erotica, a collection of stories dealing with water and sex, another book of "Durabook" construction.

Undoubtedly, an electronic edition of the book would be most eco-effective. Also, a digital version would be searchable and might compensate for lack of an index. Despite its flaws as a model, it offers a vision of the future in which people and their stuff can co-exist.

Highly Recommended!
This is an extraordinary and unlikely book. It is not printed on paper, but on a waterproof polymer with the heft of good paper and more strength, a substance that reflects the right amount of light, yet holds the ink fast. It seems like an impossible fantasy, but so does much of what the authors propose about design and ecology. They speak with the calm certainty of the ecstatic visionary. Could buildings generate oxygen like trees? Could running shoes release nutrients into the earth? It seems like science fiction. Yet, here is this book, on this paper. The authors make a strong case for change, and just when you're about to say, "if only," they cite a corporation that is implementing their ideas. However, it's hard to believe their concepts would work on a large scale, in the face of powerful economic disincentives. We believe authors do aim some of their criticism at obsolete marketing and manufacturing philosophies, but the overall critique is well worth reading.

Interesting ideas
This book is a sometimes interesting, often meandering treatise on design. The authors, and American architect and a German chemist, have a very sincere desire to realign the world of design of objects and buildings so that they contribute to the betterment of the environment rather than destroy it. The title of the book "Cradle to Cradle" encapsulates their goal of designing objects that when they are no longer needed, naturally become useful inputs for the production of other objects rather than getting sent to the grave (or buried in a landfill). For example, they would like to see the creation of food packaging that could be thrown on the ground when the contents are consumed and would become fertilizer rather than non-biodegradable litter. (By this measure, the women concessionaires selling steamed rice treats in Indonesian trains are masters of design. The rice is both steamed and packaged in banana leafs, which are simply thrown out the train windows once the rice is consumed. But this practice also creates enormous problems- -since Indonesians have been accustomed to using such environmentally beneficial packaging for generations, they assume that "modern" packaging can be discarded in the same manner, much to the detriment of the Indonesian countryside. If you are living in a world of mixed packaging, some of which can be thrown out the window, and some of which must be discarded by other means, it's hard to keep straight which stuff goes where. That's a vital cultural issue that the authors don't explore here.)

McDounough and Braungart list the goals for their design program. They challenge inventors and industry leaders to design factories that "produce more energy than they consume, and purify their own waste water," and products that "can be tossed on the ground to decompose" or become "high-quality raw materials for new products" rather than simply "down-cycled". At the outset, these goals can sound a bit far-fetched. After, all, a factory that produces more energy than it consumes would seem to violate the Second Law of Thermodynamics. But what the authors really mean here is not that the factory would miraculously produce something from nothing, but that the design of the factory would include such things as solar collectors on the roof and devices to capture heat that could then send energy back out to the power grid, perhaps even in excess of electrical energy coming in. They illustrate their lofty dreams with concrete designs that they have helped develop and implement, such as a cosmetics plant in Germany whose wastewater is actually cleaner than the water coming in to the plant, thanks to the new chemical formulations they recommended. What's more, they point out that such design efforts can be even be good for business, since in this particular example, the company was able to cut costs on hazardous materials handling and storage enough to more than offset slightly increased production costs with the new formulas. Such design efforts are fabulous examples of the potential benefits of thinking "out of the box".

The book contains quite a few additional examples of brilliant design ideas that can save resources as well as money. The book is also filled with surprising tidbits that haven't become general knowledge yet, like the potential hazards of wearing fabric made of recycled plastic bottles, and the fact that PET bottles were found to leach antimony when used as soap containers. The authors point out that the decision to use either recycled paper or virgin paper is not as clear cut as it seems- -while the production of virgin paper necessitates the cutting down of trees, recycling paper requires enormous amounts of bleaching, which produces PCBs. To demonstrate an alternative, the book itself is printed on a paper-free composite of plastics, which could be easily recycled into more book-grade plastics. The informative details and design goals of the book are quite interesting. However, the text often meanders around and through topics that are at best tangential or described better in other volumes. At times, some details or issues are also rehashed repetitively. In these places, it would have been better to focus on explicating McDonough and Braungart's own design program more fully. They've got some neat ideas that are well worth exploring, and it would have been great to be able to read even more about them and less about the general problems of environmental destruction that are described better in other books.

Every student of design should read this book
I am a graduate student in a school of architecture that talks alot about doing 'sustainable design' and the 'green' architecture that has become a fad of late. This book makes the designer think not about efficiently designing buildings, but efficiently designing MATERIALS to eliminate the dangers that are inherent to the chemistry of almost every modern building product. It was an eye-opening read for me and has changed the way i think about 'sustainable design' and what the true goal of 'green' architecture should be. ... Read more

Book Description

If you're in new product development, or simply work in management and depend on new products for your livelihood, this is definitely the must-read of the decade. You're going to love the increased productivity and the freedom to be creative of this new product development system.

Where do you suppose it originated? Toyota, wouldn't you know. Iffamiliar with what's going on in industry today, you're already aware that the Toyota Production System is the envy of Western manufacturing. Companies like Dell Computers and Pella Windows are using it to sock it to their competition. But did you know that Toyota's new product development system is just as important to the ongoing success of Toyota? Consider this. Toyota's new product engineers are 400 percent more productive than those employed by most companies. Talk about productivity. It's enough to make top management want to dance a jig. This book explains that system and how it can be implemented.

Hold on. Before you click the order button, or surf to another site, let us make you aware of one more very important thing. The Toyota new product development system this book explains has very little if anything to do with the Toyota Production System. The former is how Toyota develops new products. The latter is how Toyota manufactures them. Both systems deliver extremely high productivity, both free people to do their best, but beyond that, there really aren't many similarities. You need to read this book to find out why. Believe us when we say, no company that depends on an ongoing flow of new and improved products can afford to ignore the revelations it contains or the potential advantages in terms of productivity and creativity that can accrue from following the method outlined in Product Development for the Lean Enterprise. ... Read more

Reviews (2)

Thought Provoking Mental Nourishment
Michael Kennedy's book, Product Development for the Lean Enterprise, gives an experienced insight into the dilemma faced by some of North America's largest organizations, those who have embraced management science in all of its complexity to win national awards, only to find they are unable to compete successfully at the customer level. Using an engaging fictional narrative, Kennedy provides a fresh insight into product development; this book will challenge your beliefs and understanding and likely intrigue you sufficiently to investigate how aspects of the process can be made applicable in your enterprise. It is a treasure trove of information on, not just its principal topic, Toyota's unique product development process, but details on establishing and operating "a process renewal team" and "large group interventions for organizational change".

In Michael Kennedy's very readable book, one is introduced to Toyota's design concepts, unconventional to the majority of us in corporate North America. Imagine your product development process stipulating:
• explore not one, but multiple design solutions at the same time;
• delay the design's narrowing process to as late as possible in the process;
• demand the building and testing of multiple design models and prototypes for performance conformity;
• have the development, retention and reuse of engineering knowledge and skills a top priority for the company;
• eliminate the use of complex integrated task based program and plans by delegating each program designer to prepare his/her own time-lines to meet fixed review dates and performance levels; and
• have functional engineering managers focus on teaching and mentoring engineering talent, not administration.

In addition to product development, Kennedy's book gives the reader an overview of change management issues from strategy, to personal and political conflict, to presentation and implementation tactics. The book stimulates thought; it proposes possibilities; it gives a glimpse into the future of an enlightened company's product development process. It is beyond a wake-up-call; it is mental nourishment to everyone whose enterprise relies on engineered products.

Entertaining and Compelling, a unique perspective on Toyota
Michael Kennedy has created a most entertaining and informative book which explores an, heretofore, unexplored aspect of why Toyota, and companies like Toyota, excel at bringing new products to market with 4 times the efficiency of their North American competitors. The book is written in a fictionalized style, ala "The Goal", and conveys the philosophies and paradigms that Toyota embraces which set them apart, in time-to-market and profits, even in this post-bubble economy. Kennedy draws from his life experiences, both as an organizational developer of concurrent engineering processes at a Fortune 100 company, and from his involvement with a National Center for Manufacturing Sciences (NCMS) collaboration which studied and documented this subject. His volume chronicles how IRT Industries, struggles with their product development processes, their discovery of how Toyota uses knowledge-based paradigms, and how IRT grudgingly realizes that major paradigms shifts, not process changes nor process compliance is required to be a world class product development company. And, maybe best of all, he provides a detailed plan and methodology by which enlightened companies can implement what they learn from this volume. ... Read more

Book Description

Now in its Third Edition, Financial Accounting by Kimmel, Weygandt, and Kieso has been tested and approved in the classroom. This best-selling text has helped students hit the road with a practical set of tools, and the confidence they need to use those tools effectively in making business decisions.

Financial Accounting provides students with an understanding of those concepts that are fundamental to the use of accounting. Starting with a "macro" view of accounting information, the authors present real financial statements and establish how a financial statement communicates the financing, investing, and operating activities of a business to users of accounting information. They motivate students by grounding the discussion in the real world, showing them the relevance of the topics covered to their future career.

Student Workbook:  This valuable study guide, written to use side-by-side with the Financial Accounting textbook provides the guidance and assurance you need to exceeed in the course.  Included a re study objectives, demonstration problems, true/false and multiple-choice questions, solutions, to exercises, chapter outlines, and blank working papers. ... Read more

Reviews (5)

This Book is Terrible!
This book is terrible! It gives different definitions for the same term several times in the first few chapters. Why doesn't it just give one coherent, comprehensive definition for each word?!! The concepts are broken up and presented helter-skelter, so reading this book is like working a tedious jigsaw puzzle. Then it includes lots of problems at the end of each chapter, but there is no answer key, and the Solutions Manual is only available to teachers. Do they think that my professor is too lazy or too stupid to make up his own tests? (Hint to oblivious writers/editors: a textbook is useless if students cannot practice working problems and check the answers on their own. This is not third grade, and my professor is not a babysitter!) I bought the workbook (which contains practice tests) separately, but I still don't have the answers to the problems at the end of the chapters. I will speak to the department heads at my college and beg them to switch publishers next semester.

Great Book for Beginners
I used this book for my very first Accounting course and it was great. The author uses up to date info and really caters to a first year student such as myself. I can only hope that all of my Accounting books will be like this one.

Clear & Concise
This book is required of my Financial Accounting course and it is a great choice. The book displays many colorful illustrations and is pretty clear in the messages that it attempts to explain. This book will definitely help you to get an A in your class...or at least pass! The only flaw that I see is that it does not give many answers to the exercises and problems in the chapters. Otherwise, it is pretty good.

Good ACC Book for First-Time Accountants
This book is EXCELLENT for students and others to learn the fundamentals of accounting for the first time. The authors have made the chapters are easy and it comes with A LOT of review exercises to sharpen your skills!

Students really like this book.
Accounting can be a dry subject, but this book is actually interesting to read. There are lots of companies used as examples, and the authors really try to show you how accounting is used to make decisions. There is a Decision Toolkit that talks about what tools to use to make certain decisions. There are lots of photographs, helpful illustrations and great use of color. ... Read more

Book Description

Brings together the disciplines of economics, political science, law, and ethics to address a class ofmanagement issues of growing importance to the performance of companies.Provides conceptual frameworks for understanding issues in the environment of business and their development; strategy formulation; analysis of the news media; political analysis; the economics and politics of government intervention in markets (regulation, antitrust, and torts); the economics and politics of international trade; the political economy of countries; and ethical analysis and decision-making.For all business professionals, including managers looking to enhance their knowledge of an ever-changing, increasingly global field. ... Read more

Reviews (2)

The book for dilettante readers
The author provided some good examples to demonstrate some business's environments. The book is very readable. You will get bored if you have exposed to industrial organization or some applications of game theory.

Pretty Easy Reading
I've read a good chunk of this book during a B-school elective on non-market strategies, and found it imparted some valuable information. It's not very prescriptive if that's what you're looking for. But it made me feel like I got something out of the class despite an unstellar professor. ... Read more

Reviews (5)

DO NOT BUY THIS!
Studying economy at a Swedish university i was forced to buy this book for the course in management accounting. This is the worst buy i have ever done. First of all i read the three first chapters and couldn't let myself be tortured any longer so i dropped the course. It is ultimately the most boring peace of litterature i have ever seen and it's filled with useless junk. There's one row of valuable information on every two pages. I can't believe these 110-year old senile authors are allowed to write books at all. I am now studying for the same course by reviewing old exams, and boy is that easy compared to reading that brick.

I am 100% Satisfied my Seller's service
The book was delivered on time. Every thing the seller promised was fulfilled.

Very decent book
I read and reread, this is very good in presenting concepts and illustrating through examples. Very interesting exercises. I am keeping this book for future reference. It could use some reorgnization of chapters. Seem like authors were not sure what concepts to present in what chapter as all of them were overlayed, perhaps justified in attempting to present the concept in understandble way

Start as a novice, end as an 'expert'
'The difference between profit and loss is the difference between costs and turnover' was a saying of my professor. But this book shows that there are lots of different calculations of those profits and loss. This book learns the reader step by step new ways to calculate the turnover and the costs, budgets, planning and presenting of the figures everyone is waiting for. Thanks to the exercises the basic calculations can be practiced and the cases present a first brief introduction what is going on in the real world, focusing on a special topic, but without removing the students freedom.

incredibly useful
As a (Dutch) consultant in the Russian Federation, I always suggest the Russian management teams I meet to use this book for the clearest introduction to cost accounting techniques. ... Read more

Book Description

Writing for the web.Web word wizardry.Web writing that works.What does that mean?Your online copy must persuade - it’s integral to getting your visitors or readers to register, subscribe, qualify as leads, and yes, even buy from you.It’s writing that must earn its keep.And to effectively manage the quality of your online writing, you need to understand what works, why it works and how to make it work better for you. Whether you are the marketer responsible for the bottom line or the writer creating the copy,Persuasive Online Copywriting provides the tools you need to get results. ... Read more

Reviews (11)

Draw in your customers
Are you like me in buying every self-help or non-fiction book to bring in more business? One problem. When do we have the time to read them? This book simply won't let that happen with its short chapters, personable style, and valuable information on how to keep visitors clicking until they make the buy.

This book is the how. How to take all the theories and whys discussed by other authors and make it happen. I have trouble with theories because they don't help me visualize the application of such theories. This book stays away from whys and shows you how.

When I started reading the book, several big projects got thrown my way leading to late night reading being replaced by late night working. Every now and then, I took a break and breezed through this book reading many pages in a brief time while gaining new knowledge and a refresher in creative writing as it applies to online copy.

Non-fiction is my thing when it comes to writing. Over time, I have forgotten creative techniques for adding spice to copy. The authors jolted memories of high school English classes where we learned about the different poetic styles (iambic pentameter, alliteration, meter, etc) and to avoid using passive verbs. Not only that, but also they cover how to write for different personalities.

Already getting high traffic to your site? That means you know how to draw attention and interest. But, how are you doing in building desire so that they take action? Hmm... could that be the challenge? The authors drive toward long-term results by engaging your visitors and leading the way for them to get what they need and be satisfied with it.

I'm familiar with a few techniques discussed in the book, but many may not be. It depends on what you do with regard to the Web site. I understand making a Web site usable and getting visitors to the site. My Web site's weakness is converting visitors into customers. Marketing pros may succeed with creating a desire, but have trouble with visitors taking action. The authors cover all the areas needed to persuade via the Internet from "notice me!" to "be happy with me!"

Are you thinking, "More technology! We need more technology to make this work?" We've taken technology for granted, but all it can do is what human programmers program it to do. Technology doesn't know human nature. It doesn't know how to feel or need something. People do and can convey what they know with words. Words make the sale. Technology ensures the words get their say (by quickly loading the Web page and functioning the way it should) and to push the sale through the back-end process (taking the order, managing inventory, etc.). This is where conversion principles apply. The authors share simple processes for improving conversion rates.

A splash page is the "introduction" page to a Web site. It's flashy, colorful, and cool. But it's a waste of time. It gets in the way of the core material. Customers don't care how good your designers are, they care about what you can give them and that comes through words and good online copy. It's time for the online world to get what print mastered many years ago. The authors' witty writing style makes the book enjoyable to read without sacrificing wisdom. They practice what they preach and it's no wonder that GrokDotCom.com, the site behind Future Now, Inc. is a success.

Time has come to let go of what's in it for the company and think of what's in it for the customer. In time, you shall reap the rewards at the bank.

If You Read only one book on the Internet, make it this one.
Internet Marketing is here to stay and it's getting better every day. And the authors of this book are a big part of the reason why.

1998-2000: Money fell like rain from heaven and the streets were flooded with stories of teenage millionaires. These halcyon days were fueled by a mentality that "if you build it, they will come." Investors drunkenly bought into the Internet's promise of a "new economy" and billions of dollars were pumped into spec-tech and dotcoms, never to be seen again. But when the investors saw that the 'net's realities didn't quite match up to the glowing promises, investment capital dried up faster than alcohol on a summer sidewalk.

There were fundamental problems with Internet marketing that could not be overcome with mere advances in technology. What Internet marketing needed was someone who truly understood the fundamentals of human persuasion and could apply them to the Internet."

Today it is my extraordinary pleasure to announce that those people have been found.

Jeff and Bryan Eisenberg were talking 'conversion' back when 'eyeballs' were the thing and conversion wasn't even in the lexicon. Their work was greatly accelerated when they added Lisa Davis to the team.

Bryan, Jeffrey and Lisa graduated with honors from Wizard Academy and have since gone on to accomplish a number of internet marketing miracles. Consequently, they were chosen to become adjunct faculty at Wizard Academy, where they now teach a curriculum that has punched Internet ROI through the ceiling for every company that has sent a delegate. This book, for a [low price], contains an extremely important portion of what they teach.

Prepare to be amazed.

Roy H. Williams
NY Times bestselling author of
Secret Formulas of The Wizard of Ads

No Background In Copywriting? Find Another Book.
I bought this book to try and gain more of an understanding on copywriting for the net. My honest opinion is that unless you have a background in professional writing or copywriting, this book won't be much of a help. The book makes references to things like Fraking, Poetic Meter, etc and then gives you a very short paragraph description on what they mean that doesn't give you an understanding of the term, but rather a definition. I was for lack of a better term, lost by the time I was 60 pages in.

Maybe if you do have a background in copywriting, this book will be quite useful in helping you understand how to adapt regular copywriting to the web. But, if not, you won't get much of an "education" but rather a "how to adapt" approach that isn't very useful to someone who hasn't had a some form of formal education on the topic. I did give this book two stars because there was a "nugget" here or there that anyone could have gleaned, but overall I was disappointed by the book.

The GROK knows all
This was my third of three copywriting books I read. While actually being the smallest, this book probably had the most content. The beautiful thing is that each topic is in its own small 2-3 page chapter which is very convincing, logical, and easily accesable for further usage.

One of the better internet books on the market.

Will Open (and Blow) Your Mind - A Must Read
This gem of a book offers the most comprehensive (and immediately useable) information on "how to make your website profitable" in the fewest amount of pages that I have yet seen.

As a bonus, it is priced a fraction of most of the available information on this subject. I've paid hundreds of dollars for information that was not nearly as useable as this. (OK I admit I'm a marketing information junkie)

I have purchased dozens of products (printed and ebooks) within the last year alone on this subject. Most of the others talk about search engine tricks, pop-ups, hard sell copy, and basically manipulating your site visitor into doing what you want.

Manipulation may work a little in the short run, but is self defeating in the long run.

This book is much smarter than that. It is in a whole different league.

This book teaches what is really important to long term profits. That is, engaging your visitors and making sure your site is offering them exactly what THEY want.

It shows you how to write extremely effective copy. It also tells you how to discover exactly what your customers are asking you to provide them by watching your stats and web logs.

The basic premise of this book is that without a high conversion ratio, there is no point in buying more traffic. It is much more cost effective to use the techniques contained in this book to increase your conversions than to chase traffic. That comes later. They make a valid point that most folks are doing this backwards.

This book is about way more than just copywriting, by the way. It does an excellent job of enlightening you to many useability factors that may be hurting your sales.

I can't imagine anyone who manages a website and uses even a small percentage of the wisdom contained within not getting a hundred times their investment back.

In conclusion, just buy it and read it. You can not go wrong with this book. ... Read more

Book Description

Written for successful study, every aspect of Elementary Statistics: Picturing the World has been carefully crafted to help readers learn statistics.Chapter topics cover an introduction to statistics, descriptive statistics, probability, discrete probability distributions, normal probability distributions, confidence intervals, hypothesis testing with one sample, hypothesis testing with two-samples, correlation and regression, chi-square tests and the F-distribution, and nonparametric tests.For individuals who want to learn statistics. ... Read more

Reviews (4)

Elementary Statistics by Larson et al.
This work is geared for the above average arts or business
student. It has a good coverage of the various probability
density functions and hypothesis testing and evaluation. A typical chapter has important definitions set forth, a "Try
It Yourself" problem set, notes to the instructor, numerous
exercises and an exhaustive summary. In chapter 1, the four levels of measurement are depicted. i.e. Nominal, Ordinal,
Interval and Ratio . The author provides a simple experimental
design consisting of identifying variables, developing a
detailed plan for collecting data, actual data collection,
descriptive statistics techniques and inferential statistics.

This book could be covered in one semester with the following
organization:
Data Collection Chapter 1
Scales, frequency Chapter 2
Probability Chapter 3
Distributions Chapter 4
Normal Distribution Chapter 5
Confidence Intervals Chapter 6
Hypothesis Testing Chapter 7
Correlation/Regression Chapter 9

Moving Averages

Chi Square Chapter 10

Theory of Expected Value

General Review and Finals

The appendix of the work contains an excellent presentation
on how to find areas under the standard normal curve. Overall,
the work presents a very ambitious agenda aimed at the
above-average collegiate student. The book could be supplemented
with the Schaum's Outline in Statistics. Students may utilize
a statistical calculator to assist with the work of the course.

Confusing!
I had to purchase this book for an online stats course - BIG mistake! The organization of the book is so incredibly confusing, and the "expanding the basics" problems are not illustrated in the chapter, nor do they have answers with which to check your answers. I have taken other reasoning courses (in class and online) and they were organized much better, with relevant examples that explained every step -- perfect for anyone who is basically trying to teach him/herself! I hope mathematics teachers nationwide realize how difficult this text is for students to follow. Consider another text!

A terrible...book.
I have been forced to purchase the second edition of this book, which is similar to the first edition, but with CD rom for the data set instead of diskettes in the first edition. Also, the numbering for the problem sets have been altered, probably to make more money by making the first book obsolete.

The only reason I had to buy the book was to do the problem set. The book itself has terrible organization as a reference, where a few crutial concepts are discussed briefly, in a overwhelming mixture of examples and practice problems. Perhaps this is all well if you are trying to read the text from cover to cover, but unfortunately that won't help student learn any faster if they have to mull over unimportant details outside of the lecture.

Edward Tufte will have a field day with the barrage of unnecessary use of color and unprofessional (confusing) layout of the charts, tables and graphs (what he calls "the ducks"). The conventions used in the books are used inconsistently, and *every* page has at least three colors, which drives up the printing cost for no good reason other than profit. Furthermore, it is printed on glossy paper, where it's glare will strain the eyes and it is hard to mark with pencil. I will preach against using glossy paper for texts until someone listens!

Fortunately, the book calms down after the absolutely terrible first three chapters, but it still manages to waste pages and pages on useless information (to most) such as step-by-step instruction on how to use a TI-83 calculator - each time I open a page filled with screen shot of applications that I will never touch, I feel insulted and ripped off. Why not use the CD for these screenshots?? Doesn't TI-83 come with a user's manual???

I understand that the book strives to be a tutorial, augmenting what a poorly trained instructor may miss during a lecture, but it also tries to be a textbook which supplements a lecture. Unfortunately, the two concepts do not mix well together in a book. This is a worthless book after the lecture, and I do not intend to keep it for reference.

I have "inherited" DeVore & Peck's "Statistics: Exploration and Analysis of Data" - and found that to be more informative and engaging introduction to statistics and probability.

It is sad to hear that Larson & Farber is a popular book - it makes me shudder to think of all the high-school students out there learning the horrible examples of presentation of data. I hope that these authors will realize that insulting the readers' intelligence by diluting the content will only alienate them. I hope they fix their ways.

Very Ambitious Introduction to Stat!
Plentiful, practical examples by picture and problem sets related to our lives! The authours make use of an up-to-date approach using web, CD-ROM, MINITAB, TI-83 and Videos, in order to deepen understandings in statistics. You can start learning or going over stat from high school level. This is the best introduction to statistics! ... Read more

Book Description

Come Into My Trading Room
A Complete Guide to Trading

You can become a successful trader. It has been done before, and it is being done right now, today, by people around the world. If you enjoy learning, if you are not scared of risk, if the rewards appeal to you, and if you are prepared to put in the work, you have a great project ahead of you.

In Come Into My Trading Room: A Complete Guide to Trading, Dr. Alexander Elder takes you far beyond the three M’s (Mind, Method, Money) of his international bestseller Trading for a Living. He teaches you to manage your money and time, as well as strategy, so that you can enter the markets with confidence and exit with profits. This essential book educates the novice and gives more power to the professional through expert advice, proven trading methods, and something entirely unique–a visit to Dr. Elder’s own trading room. You get to follow him through several actual trades, whose entries and exits illustrate many of the key concepts of this book.

Come Into My Trading Room offers:

• A complete introduction to trading essentials
• An overview of trading psychology, both individual and mass psychology of the markets
• A practical overview of technical analysis, including new indicators and systems
• A step-by-step guide to risk control and money management
• Exact instructions for keeping records and organizing your time
• A visit to Dr. Elder’s private trading room, reviewing several of his recent trades

Be sure to work through the companion volume to this book–Study Guide for Come Into My Trading Room–before you risk a dollar in the markets. The Study Guide features 100 questions and answers and almost 50 charts to test your knowledge. Grade yourself to make sure you know enough about the nine key areas of trading. Work through eight case histories, select entry and exit points, and find out how well you understand what needs to be done in every trade. Use Dr. Elder’s Study Guide to make sure that you can measure up to your competitors and surpass them.

Come Into My Trading Room will help you master a new way of trading stocks, futures, options, and currencies. Unparalleled depth and a wide range of coverage give you the best chance to become the trader you’ve always wanted to be. ... Read more

Reviews (56)

A Complete Introduction to Trading Essentials
I really enjoyed the first book by Dr Elder, "Trading for a Living" very much. I have just finished Dr Elder's new book, "Come Into My Trading Room" and have enjoyed it very much too. There are several new ideas in the new book. A lot of the material in this book was presented in "Trading for a Living". It is the best book that combined the 3Ms -- Mind, Method and Money Management -- required for successful traders. It expands on the methods presented in "Trading for a Living" and makes the triple screen concept very clear.

I think the great difference between this book and other trading books is Dr Elder's background as a psychiatrist. He provides valuable insights into understanding the human element of market behavior, and the individual trader that makes his work unique. Dr Elder shares his own, successful trading strategy in a clear, concise, and easy to understand style. He does a great job showing some of his successful trades. I'm sure this is one of the finest books on developing trading skills. It is not only fun and easy to read but it is profitable. It pays back.

An Excellent Follow-Up to Elder's Trading For A Living
Alexander Elder gained well-deserved prominence for his first book, Trading For a Living. It's one of my favorite books on trading. Out of this classic came such new indicators as the Force Index, which is one of the indicators I use regularly in my chart software. I read Elder's follow-up, Come Into My Trading Room, in hopes of learning additional insights of the Force Index. While I found some new information here, I was even more impressed by the following lessons Elder shared:

1) "Some of the best trading opportunities occur after false breakouts" - I'm finding this more and more these days, which is why I actively use my Momentum Divergence indicators to separate the fakeouts from the real breakouts. Elder does a great job showing numerous charts throughout his book, laying the groundwork for the divergence examples he explains in great depth when you step into his trading room in the final chapter with many actual trading examples. You need to understand the concept of divergence to trade today's markets more profitably, and this book will be a great help in showing you how to trade divergence setups.

2) Triple Screen - Elder explains the important of using multiple timeframes, though he advocates two to no more than three time frames. The key concept is that whatever timeframe you use, you need to go up to the next longer timeframe to get confirmation. This provides the bigger picture trend to define the nature of your trades, and then you can return to the shorter timeframe and make more tactical decisions with this broader trend in mind as well.

3) Grade Your Performance - Elder actually quantifies trading effectiveness by defining the width of the channel for a stock, and what percentage of the move the trader actually captured to determine his grade. Regardless of how a trader measures his performance, it must be tracked in order to make improvements and experience constant improvement.

4) The SafeZone Stop - While I have not tested this indicator in my systems yet, Elder's SafeZone Stop looks like a more effective way to place a trailing stop than standard moving averages. The SafeZone Stop appears to adjust more rapidly to trending versus flat periods for a stock, compared to moving averages. This new technique should easily be worth many times the price of this book by itself.

5) Chapter 9: Trading for a Living - This chapter was my most highlighted chapter, as Elder covers the stages of growth from beginning to professional trader, covering a wide range of topics on trading discipline, time management, organization and developing a viable trading plan, to highlight just a few.

All in all, Come Into My Trading Room is an excellent follow-up to Elder's Trading For A Living, and I think you'll also find it a quick and thought-provoking read.

Great book. This should be the first one you buy.
The book is very well written and drives home the three Ms over and over. You can't hear it enough because when your finger is on the trigger, this training will help you execute with confidence. You will not be a loser if you follow the plan. The problem is, very few have the discipline.

I have long been and investor, but I wanted to improve my exit strategies. I knew successful traders had to have great exit strategies or they could not survive very long. Consequently, I actually bought a book on trading. The book helped me with exit strategies, but also completely opened up the world of trading. While I still invest for the long term, I have set up an account for short term trading. I read the book and worked through the workbook in about three days. I already had much of the preliminary work established from my investing experience.

Within about a month, I had a trading plan that I liked and a sound money management and trade evaluation system. While I still primary invest in longer term trends, I have had a blast making numerous small short-term trend trades.

This book will help any trader who reads it with an open mind and strictly adheres to the Three Ms - Mind, Method, and Money (Management). If you are and investor, then this book will expose you to what else is going on with your markets.

Sequal to trading for a living
Very good book. I agree that the charts could have been better and more relevant to wha Elder was discussing in the text. His mental toughness section is excellent. Trading is a mental game, and a trader has to stay mentally tough or take a break. Mark Douglas's books are the best on this. Laurence Connors places a big emphasis on this too.

Improvement In My Trading Room
Dr. Elder holds nothing back. The author shares with you a method, a system, and a technique for trading that can be applied to all markets.

This book and the study guide will take you step by step through the process of trading. If you don't have a trading plan this book will show you how to develope one. Also the author nudges you to awareness of the all important step of making the trading plan yours. If you are a novice this can be a huge hurdle to overcome without guidance. If you are a more experienced trader and can admit to yourself your result could be better, buy the book, its worth it.

Dr. Elder includes step-by-step guides for risk control, money management, record keeping and many more trading essentials that cannot be touched on in this review. ... Read more