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$850.00
101. Handbook of Optical Constants
$120.00 $41.99
102. Adaptive Filter Theory (4th Edition)
$135.95 $45.00
103. Introduction to Microbiology :
$140.00 $46.09
104. Operations Management and Student
$92.33 $64.00 list($100.00)
105. The PDMA Handbook of New Product
$131.75 $95.70 list($155.00)
106. Building Electro-Optical Systems:
$16.97 $13.66 list($24.95)
107. The Complete Guide to Home Wiring:
$145.94 $102.78
108. Reprint MP Design of Machinery
$102.00 $59.42
109. Essentials of Soil Mechanics and
$135.00 $123.15
110. Piping and Pipeline Engineering:
$10.17 $9.96 list($14.95)
111. Write Up the Corporate Ladder:
$116.40 $50.00
112. Introduction to Materials Management
$115.95 $76.00
113. Introduction to Information Technology
$131.56 $49.99
114. Probability, Random Variables
$86.24 $54.99 list($98.00)
115. RF Microelectronics
$140.31 $63.50
116. Fundamentals of Aerodynamics
$127.95 $5.69
117. Fundamentals of Engineering Thermodynamics
$134.00 $55.00
118. Introduction to Biomedical Equipment
$120.00 $112.95
119. The IMS : IP Multimedia Concepts
$109.20 $56.59 list($120.00)
120. Managing Technological Innovation

101. Handbook of Optical Constants of Solids (5 Volume Set)
by Edward D. Palik, Gorachand Ghosh
list price: $850.00
our price: $850.00
(price subject to change: see help)
Asin: 012544415X
Catlog: Book (1997-01-15)
Publisher: Academic Press
Sales Rank: 499938
Average Customer Review: 3 out of 5 stars
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Book Description

This set of five volumes, four volumes edited by Edward D. Palik and a volume by Gorachand Ghosh, is a unique resource for any science and technology library. It provides materials researchers and optical device designers with reference facts in a context not available anywhere else. The singular functionality of the set derives from the unique format for the three core volumes that comprise the Handbook of Optical Constants of Solids. The Handbook satisfies several essential needs: first, it affords the most comprehensive database of the refractive index and extinction (or loss) coefficient of technically important and scientifically interesting dielectrics. This data has been critically selected and evaluated by authorities on each material. Second, the dielectric constant database is supplemented by tutorial chapters covering the basics of dielectric theory and reviews of experimental techniques for each wavelength region and material characteristic. As an additional resource, two of the tutorial chapters summarize the relevant characteristics of each of the materials in the database.
The data in the core volumes have been collected and analyzed over a period of twelve years, with the most recent completed in 1997. The volumes systematically define the dielectric properties of 143 of the most engaging materials, including metals, semiconductors, and insulators. Together, the three Palik books contain nearly 3,000 pages, with about 2/3 devoted to the dielectric constant data. The tutorial chapters in the remaining 1/3 of the pages contain a wealth of information, including some dielectric data. Hence, the separate volume, Index to Handbook of Optical Constants of Solids, which is included as part of the set, substantially enhances the utility of the Handbook and in essence, joins all the Palik volumes into one unit. It isthen of great importance to users of the set. A final volume rounds out the set. The Handbook of Thermo-Optic Coefficients of Optical Materials with Applications collects refractive index measurements and their temperature dependence for a large number of crystals and glasses. Mathematical models represent these data, and in turn are used in the design of nonlinear optical devices.

* Unique source of extremely useful optical data for a very broad community of scientists, researchers, and practitioners
* Will be of great practical applicability to both industry and research
* Presents optical constants for a broadest spectral range, for a very large number of materials: Paliks three volumes include 143 materials including 43 elements; Ghoshs volume includes some 70 technologically interesting crystals and many commercial glasses
* Includes a special index volume that enables the user to search for the information in the three Palik volumes easily and quickly
* Critique chapters in the Palik volumes discuss the data and give reference to most of the literature available for each material
* Presents various techniques for measuring the optical constants and mathematical models for analytical calculations of some data
... Read more

Reviews (1)

3-0 out of 5 stars Erudite and encyclopedic but extremely expensive
I've used Palik & Ghosh as an occasional reference work for years, because it's very good, and has chapters on most of the materials I've needed to work with--metals, silicon, and oxide dielectrics of one sort or another. Obviously a lot of work went into it, and it's a pretty specialized business, measuring and tabulating optical properties. I'd give it 5 stars for content, no doubt about it--an orchid for the editors: for their part of the deal they deserve our praise and thanks.

The set gets about one star for value, because it's priced like a last-minute airline ticket--those who need it sufficiently badly will pay. The publishers want something getting on for a grand for 5 books, and *two and a half grand* for the same thing in software, which costs nothing to reproduce! For most people, the abbreviated tables in recent editions of the CRC Handbook of Chemistry and Physics are better than good enough, though it would be great to be able to afford Palik and Ghosh.

If the price ever comes down by a factor of three, I'd probably buy the books, but it would take a factor of 10 before I'd consider the software. ... Read more


102. Adaptive Filter Theory (4th Edition)
by Simon Haykin
list price: $120.00
our price: $120.00
(price subject to change: see help)
Asin: 0130901261
Catlog: Book (2001-09-14)
Publisher: Prentice Hall
Sales Rank: 176989
Average Customer Review: 3.83 out of 5 stars
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Reviews (6)

2-0 out of 5 stars Not a bad reference book.
This book looks very impressive, but if you try to understand it you'll find it very mechanical. There is not much motivation behind the many pages of formulas and derivations. I'm not even sure how many people actually read those derivations becuase even in its 4th edition the book and its solution manual both have many typos (see, for example, equations 8.11 and 12.5). Even the problems are more focused on derivations than on numerical examples. This is a good cookbook if you just want to implement an algorithm or find some pointers to the original research papers. Like many other reviewers, I beleive that engineering textbooks are losing their depth and becoming more and more like instruction manuals.

5-0 out of 5 stars A very good book for Adaptive DSP...
I have always wondered why many people have negative opinions about books by Simon Haykin, whether it is 'Communication Systems' or 'Adaptive Filter Theory'. Particularly, this book 'Adaptive Filter Theory', in my opinion, is one of the bestbooks on this subject. As Julius Kusuma correctly mentioned, this book is indeed an "adventure ride" into the field of Adaptive Filter Theory.

I discovered this book when I was doing a class project on Self-Orthogonalizing algorithms for Adaptive Beamforming and I felt that all the relevant information that I needed was present in this book. I did'nt really feel the neccesity to refer anything outside this book.

Apart from that, this book contains everything that a graduate student needs to know about this exciting field of adaptive filters. The author assumes some background on Random Signal Theory... I'd suggest to look up Sam Shanmugan et al's, "Random Signals: Detection, Estimation and Data Analysis" before beginning to read (enjoy) this "adventure ride" on Adaptive Filters.

5-0 out of 5 stars Adventures in the development of stochastic DSP
Despite the commonly negative opinion against Simon Haykin's book, I find this book to be a very fun reading. It starts off with a very brief review of DSP (more useful just for getting familiar with the notation, really), properties of random processes, and a small section on linear algebra in the middle of the book.

The rest of the book can be viewed as a story of how different approaches and algorithms were developed, and is a little difficult to use as reference due to its lack of structure and over-dependency on the previous chapters, both for technical content and notation.

But there's a lot of hidden treasures within this book that should have been more emphasized. For example, Mold's theorem that states that any discrete stationary process can be decomposed into a deterministic component and a random component, which are uncorrelated to each other. I'm sorry, but a reference to a proof in another book is not enough to really motivate me. This is a very fundamental theorem if you're interested in stochastic signal processing. Sure, you don't cover the Fundamental Theorem of Calculus in your very first calculus class, but then again this is supposed to be a fairly advanced book.

So if you're interested in learning certain things quickly, this is NOT the book to get. Consider Munson Hayes' book instead. Save this one when you feel like investing a little time to hear Haykin's story on stochastic signal processing.

3-0 out of 5 stars Good book if you are an expert!
Before start reading this book, read "Uderstanding Digital Signal Processing" by Lyons first.

3-0 out of 5 stars Cook Book
Simon Haykin's Adaptive Filter Theory is a perfect example of everything which is wrong with modern engineering text books. It begs the question of why great educators like Van Trees and Kailath write out of print books, and Sallys like Haykin, Kay and Papoulis can make it to third editions. As a cookbook, one can't do better, but then again, what is science without proper motivation? Even when Haykin attempts to illustrate the theory, he adopts the uninsightful but straightforward mechanics of undergraduate linear algebra, and then again, why did it take hundreds of years to develop these ideas if Haykin has a 3 line proof. The book should be re-titled "Why I'm so smart" By Simon Haykin. ... Read more


103. Introduction to Microbiology : A Case-History Study Approach (with CD-ROM and InfoTrac)
by John L. Ingraham, Catherine A. Ingraham
list price: $135.95
our price: $135.95
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Asin: 0534394655
Catlog: Book (2003-04-14)
Publisher: Brooks Cole
Sales Rank: 167804
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Book Description

Would you like to bring guest lectures like researchers, physicians, or fellow instructors into you microbiology course? With this third edition of INTRODUCTION TO MICROBIOLOGY you get the perspective of all of those three professionals. John Ingraham, a professor of microbiology at University of California at Davis, and Catherine Ingraham, his daughter and a practicing physician, utilize their experience within a case history approach complemented by a great technology package. Each chapter in INTRODUCTION TO MICROBIOLOGY now consistently begins with a case history, which John Ingraham has found very motivatonal to students who are new to the study ofbasic science. Because Catherine Ingraham studied to become a physician by interviewing patients, determining causes and implementing solutions, she knows mastry comes from high interest human stories rather than clinical presentations. Many of the case histories found in this book are taken from Catherine's experience as a physician. This combination of experiences and talent brings a case-based quality to every lecture and homework session.This unique author team also provides up-to-the-minute currency. Coverage of new microbial "events" such as biological warfare, studied by John and its effects prepared for in Catherine's office, keeps students interested. The authors also highlight reemerging diseases, such as tuberculoses and smallpox.As with previous editions, this book takes a "body systems" organization. Students are exposed to the unknown, the world of the microbes, through the known, and the different parts of their own bodies. And, because art is so important, there is again a multimedia manager with this title, but with more exciting capabilities than ever before. Instructors receive powerful PowerPoint slides for all the illustrations, tables and figures from the text, plus several animations are at your fingertips. ... Read more


104. Operations Management and Student CD, Fourth Edition
by Roberta S. Russell, Bernard W. Taylor
list price: $140.00
our price: $140.00
(price subject to change: see help)
Asin: 0130782254
Catlog: Book (2002-07-18)
Publisher: Prentice Hall
Sales Rank: 111434
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Book Description

This well-written, comprehensive book strikes the perfect balance between both the managerial issues and quantitative techniques of operations. A major thrust of the revision includes increased emphasis on information technology and the effect of the Internet and e-business on operations management.A four-part organization covers the strategic importance of operations, designing the operating system, managing the supply chain, and ensuring quality.For project managers and other business personnel who need to manage and improve processes. ... Read more


105. The PDMA Handbook of New Product Development, Second Edition
list price: $100.00
our price: $92.33
(price subject to change: see help)
Asin: 0471485241
Catlog: Book (2004-10-01)
Publisher: Wiley
Sales Rank: 74621
Average Customer Review: 4.5 out of 5 stars
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Book Description

The completely revised and updated "bible"of new product development: The PDMA Handbook of New Product Development, Second Edition.

The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book's concise, map-like detail acts as a compass, offering practical information pertaining to every stage of the product development process -- from idea generation to launch to the end of the life cycle.

Whether you're a novice or an expert, this edition is ideal as it provides both fundamentals and reliable information on advanced and emerging concepts such as accelerated product development, new product development globalization and benchmarking, and Web-based concept development. ... Read more

Reviews (4)

5-0 out of 5 stars Product Marketing Professionals - BUY THIS BOOK!
The PDMA Handbook is one of those rare and valuable books that characterizes a "body of knowledge" for a professional discipline. It was produced by the preeminent industry organization for New Product Development (NPD) professionals, the PDMA .... This text describes current, best practices in NPD and includes contributions from knowledge leaders in academia, consulting, and industry practice. If you are a CEO, COO, CTO, Marketing Manager, Product Manager, Product Planner, Engineering Manager, Project Manager, Program Manager, or any other professional involved in new product development (especially for technically complex products like hardware and software) you really need this book.

Product Managers (should) perform the nitty, gritty, roll-your-sleeves-up: opportunity analysis, business case formulation, and requirements management for new products. Research shows that judicious performance of this critical pre-work is a key determinant in the ultimate market success of new products and is usually performed inadequately. Unfortunately, most professionals in such roles have had no formal training beyond an MBA (sometimes). The PDMA Handbook provides a comprehensive treatment of virtually all the subject areas new product development (business) managers need to understand to drive the success of their endeavors. Want to know the key success factors for new products, understand value proposition, differentiation, features vs. benefits, uniqueness, sustainable competitive advantage, the fuzzy front end, pipeline management, how to plan a new product launch, manage a product portfolio, and more? This is the book you need. The PDMA Handbook is the Gray's Anatomy of product management. Buy it and READ it at least twice.

4-0 out of 5 stars This book should have been read when it was published!
This book seem to be written by persons who really know what NPD (or NPI) really is. All those described mistakes possible to be done is made by me during last five years...this is a good book.

The area of NPD is large. Luckily people in PDMA have come to the right conclution: it is not possible for one person to handle the whole area throughly. Every chapter in this book is written by expert on his/her own area. Unfortunately the maximum size of one book restricts the possible space per one writer to include only the most vital parts into this book.

To whom I can recommend this book? --- To anyone who will to increase his/her own scope of NPD and especially to a person who already have gained some experience on this field and is able to compare his/her own experiece to this book.

5-0 out of 5 stars Wonderful!
I purchased the PDMA Handbook on the strength of a review and have been very glad I did so.After quoting a few passage to my staff they began to borrow it, and now the Handbook has made the rounds of the office.It isworn and dog-eared, and quoted from on a daily basis.

The message of"treating each other with respect and dignity" by author Holahanet al has really struck a chord around here.Many of us believe she mustbe staunch Christian, one who lives her faith on a daily basis.

The PDMAHandbook has provided guidance in mapping out strategies for new serviceswe hope to bring to market as well as the way our organization is managed. It has changed the way we do business and the way we percieve the world.

4-0 out of 5 stars Powerful New Author Appears in Useful Anthology
When reading a compilation of articles like the PDMA Handbook of New Product Development, it is much like tuning a radio looking for just the right station.Most stations are acceptable; a small number haveprogramming outside of anything to which I would listen.

But every oncein a while appears music as sweet and ethereal as Mozart's Magic Flute,where the opening bars lead to the simple floating thread of the soaringflute.The music combines with a cold, rainy day outside as the car glidessoundlessly on a road through wooded hills and life is perfect.

Thatmusic can almost be heard as the reader enters the chapter "FactorsAffecting Multifunctional Team Effectiveness" by (lead author) P.Holahan.Most of the chapters in the book are well written.The chapterby Holahan brings joy to the experience of reading.In addition, Holahanhas the gifts of insight and understanding combined with deep knowledge ofthe subject matter.It is a powerful combination and could easily lead toa new standard for learned business publications that will banish the usualdry prose forever. ... Read more


106. Building Electro-Optical Systems: Making It All Work
by Philip C. D.Hobbs
list price: $155.00
our price: $131.75
(price subject to change: see help)
Asin: 0471246816
Catlog: Book (2000-06-23)
Publisher: Wiley-Interscience
Sales Rank: 200419
Average Customer Review: 4.5 out of 5 stars
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Book Description

While most books on electro-optical systems concentrate on an individual subfield, this one presents an overview of the whole field, providing researchers with working knowledge of a number of cross-disciplinary areas. It includes essential information on how to build modern electro-optical instruments such as microscopes, cameras, optical inspection equipment, and spectrometers, and optical-related computer equipment. ... Read more

Reviews (6)

3-0 out of 5 stars Excellent but sorely needs references!
This is an excellent how-to book. It's the Home Depot of optics. But the almost complete lack of references (at least in the edition I reviewed) is a HUGE disappointment. This general text could have been so much more useful with a few selected hooks into the specialized literature. I hope the author and publisher consider this seriously for future editions.

5-0 out of 5 stars Wow!
I believe I have one of the largest personal libraries on electro-optics, how in the heck did I miss this book?

Highly recommended!

5-0 out of 5 stars One of the best
When I meet someone new-to-me in the field, I have taken to the habit of eyeing up their bookshelf, looking for the books that they use. Whenever I see this incredible tome from Phil Hobbs, I know they have an excellent resource. Frankly, I believe that you should be embarased if this book is not on your shelf. This book is simply too good to miss. I recommend that you stop reading this review and buy it!

Phil has managed to cram information of a 100,000+ academic pages into this 727 page gem. His mastery of separating the chemicral from the root of the information is truly amazing. This guy understands what it takes to make a system work and astutely put it into this work. He gives pointers for lab rats as to the number of "post-it" notes to use to elevate an optical component, as well as detail theoretical discussions of detector sensitivity and the practical impact of the electronics.

The writing is sometimes folksy and hip. I find this an incredible relief from the academic 3rd person passive forced by many publishers. Phil occasionally gets funny and at least a few times, his folksy style is only used to clearly underscore the salient point that he is making.

My negative criticism of Hobbs is primarily why it took him until 2000 to publish this book---I could have used it 25 years ago, and whis I had this book in college! Also, a glossary would have been nice to include.

4-0 out of 5 stars Lots of info and to the point
This book is loaded with formulae, tips, and encyclopedic descriptions of optical phenomena. It includes several chapters on building electronic instrumentation for optical systems that serve as useful advice about electronic prototyping in general. The writing style mimicks that of a wise, experienced expert passing on practical knowledge (and opinion) to a favored student. In a few cases, this style goes too far, particularly when formidable equations are quickly presented and dismissed, leaving the reader to be impressed, but wonder "what was the point of that?". The author has tried to pack in as much technical meat as possible while still retaining an informal feel. It's a difficult style to write but Hobbs, for the most part, pulls it off. I would recommend the text to readers with some familiarity of optics.

5-0 out of 5 stars For anyone working with optical systems
Phil Hobbs has written an in-depth practical study of the field of optics and electro-optics. The book covers subjects including: sources, detectors, lenses, prisms, mirrors, coatings, gratings and exotic components, fiber optics, electro-optical systems, signal processing, and electronics. It is no surprise that it runs to over 700 pages. It is an excellent reference book for anyone working with optical systems. The material is presented in a straight-forward manner using equations only where they are needed. I wish that I had this book as a graduate student. ... Read more


107. The Complete Guide to Home Wiring: A Comprehensive Manual, from Basic Repairs to Advanced Projects (Black & Decker Home Improvement Library; U.S. edition)
by The Editors of Creative Publishing international
list price: $24.95
our price: $16.97
(price subject to change: see help)
Asin: 0865734291
Catlog: Book (2001-03-01)
Publisher: Creative Publishing International
Sales Rank: 4729
Average Customer Review: 4.71 out of 5 stars
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Book Description

Few homeowners will ever need another wiring book.Wiring is a subject matter that makes most homeowners nervous, but in reality, most wiring repairs and installations are simple, especially for readers working with this book in hand.In 304 pages and with more than 600 color photos, this book covers just about any wiring project a reader is likely to tackle - from replacing a broken appliance plug to rewiring an entire home.

This is an updated version of one of America's best-selling wiring books.The new version is critical because it includes current code requirements. ... Read more

Reviews (21)

5-0 out of 5 stars Fantastic Introduction To Home Wiring Projects
After purchasing a home with outdated and dangerous wiring, I needed a comprehensive reference to quickly learn as much as possible. Prior to this book, I knew almost nothing about residential wiring. The descriptions and photos were clear and easy to understand and completely demystified everything. I have since completely replaced everything myself; from the new service panel to each and every switch and receptacle. This book has saved me thousands and I would recommend it to any beginner. In fact, I am very pleased with most of the Black & Decker reference books.

4-0 out of 5 stars The Complete Guide to Home Wiring
This is an excellent book for the novice home electrician. I knew very little about wiring and after reading this book was able to completely wire my barn and tool shed. I had a friend who was an electrician stop by to check out my work after I was finished and he found absolutely nothing to change! This book is easy to read, easy to follow, and will serve in my library as a great reference tool for other electrical work I may decide to take on in the future! I highly recommend it.

5-0 out of 5 stars All you need for basic to intermediate home-wiring projects
I recently renovated 100% of my home's electric (which was largely knob and tube prior to this). I had no previous electrical experience, and this book walked me through everything I needed to do this work, pass all inspections and stay safe. I always keep it handy as a reference when I am working with electricity. The "general inspection guidelines" in the middle of the book is particularly useful.

5-0 out of 5 stars On Target, I review it before I do any project with wiring.
I find the answers to my "do it myself" questions in this book, sometimes I decide to let an expert do the work!

It's very clear and has helped my many many times!

5-0 out of 5 stars An Excellent book. Has it all.
I never installed a light bulb before! Well I did change a bulb, but never really opened an electric box, or ran electrical wire or installed a light fixture. That is until I got this book. It is an excellent book with all the details and has superb colored photos. If you have to do any electrical work at all, this is the one to have. I love it! ... Read more


108. Reprint MP Design of Machinery
by Robert L. Norton
list price: $145.94
our price: $145.94
(price subject to change: see help)
Asin: 0073109444
Catlog: Book (2004-06-29)
Publisher: McGraw-Hill Science/Engineering/Math
Sales Rank: 144281
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Book Description

Robert Norton's DESIGN OF MACHINERY 3/e continues the tradition of this bestselling book by emphasizing the design aspects of mechanisms and providing numerous industry examples and illustrations for readers. Norton provides a solid conceptual foundation for the kinematics and dynamics of machinery, presented in the context of what a design engineer needs to work with.

The new 3/e has revised and expanded chapter problem set--231 new problems have been added. 88 Project Assignments are also included to give readers an in-depth look at mechanism design and analysis procedures in a realistic format. Coverage of compliant mechanisms and MEMS has been added in Chapter 2; a section entitled "Some Useful Mechanisms" is now in Chapter 3; treatment of cams in Chapters 8 has been condensed and modernized. Information on transmissions and engine dynamics has been enhanced and expanded as well.

The third edition comes with a bound-in Student Resources CD-ROM, with Norton's own student-version programs, an extensive group of Working Model simulations (by Sid Wang, North Carolina A&T University), additional Working Model examples, and the MSC Working Model 2-D program itself (demonstration version). A new Book Website includes additional instructor and student resources. Detailed solutions to all chapter problems and project assignments, are available to instructors on the website, under password protection. ... Read more


109. Essentials of Soil Mechanics and Foundations: Basic Geotechnics (6th Edition)
by David F. McCarthy
list price: $102.00
our price: $102.00
(price subject to change: see help)
Asin: 0130303836
Catlog: Book (2002-01-15)
Publisher: Prentice Hall
Sales Rank: 95981
Average Customer Review: 3.67 out of 5 stars
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Reviews (3)

4-0 out of 5 stars Excellent Resource
I found Mr. McCarthy's book to be a valuable resource. From a geologist's perspective, it was of great help in bridging the gap between engineering geology and geotechnical engineering. It gave me greater insight into not only field technique, but also into geologic considerations that are of importance in foundation design. The text was both concise and clearly written.

3-0 out of 5 stars From a Civil/Geological Engineering student's view...
* Poor index - no detail * Good detail in text on subjects covered * Has some errors in the chapter on flownets * Disjointed in discussion of compaction * Good for students with little to no soil mechanics background

4-0 out of 5 stars An excellent engineering tool!
Civil engineers throughout the world can use this book as either a classroom text or reference handbook. It covers a variety of soil conditions including expansive soils and provides examples of both foundation designs,and retaining earth structures. ... Read more


110. Piping and Pipeline Engineering: Design, Construction, Maintenance, Integrity, and Repair (Mechanical Engineering (Marcell Dekker))
by G.A. Antaki, G. A. ANTAKI
list price: $135.00
our price: $135.00
(price subject to change: see help)
Asin: 0824709640
Catlog: Book (2003-05-01)
Publisher: Marcel Dekker
Sales Rank: 1045446
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Book Description

Offering the fundamental qualitative steps vital to any successful piping and pipeline activity, this book pairs real world practices with textbook theory to depict proper piping and pipeline construction, integrity, and maintenance—highlighting the quantitative details, calculations, and techniques essential to support competent decisions for plant piping systems and pipelines. ... Read more


111. Write Up the Corporate Ladder: Successful Writers Reveal the Techniques That Help You Write with Ease and Get Ahead
by Kevin Ryan
list price: $14.95
our price: $10.17
(price subject to change: see help)
Asin: 0814471501
Catlog: Book (2003-07-20)
Publisher: American Management Association
Sales Rank: 157271
Average Customer Review: 5 out of 5 stars
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Book Description

Anyone who wants to succeed in the workplace needs to present ideas clearly, persuasively . . . and in writing. But until now,business-writing books have emphasized rules and mechanics, which often stifle the writing process. Write Up the Corporate Ladder introduces anew, simplified approach to writing based on the way professional writers write, emphasizing the importance of "writer's intuition" and "message overmechanics" to enable readers to write both faster and smarter on the job.

This helpful book spells out the difference between good, bad, and mediocre writing, provides step-by-step instructions for bringing out your own bestideas, and features personal interviews with Fortune 500 executives and best-selling business authors like Ken Blanchard, Michael Lewis, Suze Orman, andothers. Valuable tools include:

* Tips on how to break the rules that undermine effective business writing * A special chapter on writing content-rich one-page memos and concise e-mails * A custom Action Plan for determining skill level and tracking improvement * A comprehensive list of online writing resources ... Read more

Reviews (7)

5-0 out of 5 stars I Can Write Clearly Now The Pain is Gone¿
Professionals everywhere should soon be singing the praises of the straight-forward, common sense advice imparted from the author and an impressive showing of well known writers and executives in Kevin Ryan's, Write Up the Corporate Ladder. Void of the antiquated, worn out writing adage we've had our fill of-it's a fresh look at what experts concur is one of the most essential skills in business today.

According to Ryan, an easily achievable and winning combination of confidence, commitment and focus takes the anticipatory (and sometimes painful) pressure off of writing performance in an era of increasing volubility.

From Waterloo to the space race to modern day memos, Ryan presents a number of well excerpted communication examples to reinforce key concepts and keep readers interested and engaged. His reader-friendly style is sure to put even the most timid writing protégé at ease.

Cleverly, Ryan begins by justifying the importance of clear and effective business writing (in case you still had any doubt!) Then, after a step by step introduction to the Plan Then Write method of composition, we're reminded by the expert interviewees once again just how valuable good writing skills are in today's competitive marketplace.

As a writer and editor, I mightily concur that the Plan Then Write method does indeed produce great results and Ryan's helpful instruction is among the best I've read in this area.

My favorite chapter? Definitely chapter 5. The Art of Writing: How to Solve Problems Using Your Writer's Intuition, in which Ryan explains that, "We all have a writer's intuition. It consists of our innate logic, common sense, and everything we've internalized about writing and reading after doing both-almost daily-since the age of five." If you "get" this concept, you're well on your way to becoming a better writer and will most certainly gain an impressive advantage over those around you who don't!

Robin Hendricks, M.Ad.Ed.
Managing Editor

Medical Education Broadcast Network

5-0 out of 5 stars Writing good? Now write better.
Another book about writing well? Who needs it, you ask? My answer is: Anyone who wants to write better. Those who want to be better writers must continually practice their skills. Sure, you could probably improve your style without this book, but why not learn a few more tricks of the trade? I especially enjoyed the rewrite examples ("Rewriting History" was particularly interesting). Expend a bit of energy reading and studying Ryan's book and then expect to write with a bit more ease. Someone once commented that even good writers need perpetual reassurance. "Write Up the Corporate Ladder" is that reassurance.

5-0 out of 5 stars Do you need a mentor to think and write effectively?
Clever title. Also, Ryan and his contributors really do reveal various techniques that will help anyone to "write with ease and get ahead." However, I think it would be a serious mistake to determine the value this book wholly on the basis of its relevance to career success. It offers more, far more than that. Ryan carefully organizes his material within three parts. In the first, he explains what he calls the "Plan Then Write Method"; next, he provides a series of interviews with ten successful business authors; finally, he provides a series of "views" from corporate executives. The "Plan Then Write Method" is explained step-by-step. Think of Ryan as a personal tutor who helps his reader to understand the importance of Subject, Audience, and Purpose. Basis stuff, yes, but presented with a crisp style and in sharp focus. (Would we expect less from an expert on effective writing?) He has chosen his collaborators well. More to the point, with uncommon skill, he elicits from them their most valuable advice concerning so-called "secrets" to effective writing. All agree with Ryan that the ultimate objective is successful communication.

Time Out. Within the classical tradition, there are four levels of discourse: Exposition which uses information to explain, reveal, "expose," etc.; Description which makes vivid with compelling details; Narration which tells a story with a plot or explains a process or sequence; and Argumentation which convinces with logic and/or evidence. The best writers of both fiction and non-fiction operate effectively on all four levels.

Here are a few brief excerpts from various interviews:

"The first thing I ask myself is: What do I want to focus on, what do I want to teach? I always try to break my subject into three or four main points, the most teachable concepts, because I don't think people can grasp more than that. The second question I ask is: How do I want to teach it? Do I want to write it like a regular book, a parable, a quotation book?" Ken Blanchard

"The act of writing is the process of clarifying thought. Not just for the reader, but for the writer....There needs to be momentum, and you have to create that; you have to set up the questions at the beginning. That's actually one of the fun things to think about, How am I going to get the reader to turn the page? Now we're on quest together!" Marcus Buckingham

"There are three steps to writing well in my opinion., regardless of what you are writing. Step one: how to end. Step two: where to begin. Step three: what to leave out. Also, I only write one draft that I keep changing until I don't believe it needs to be changed anymore. When I'm finished, there may not be a word left of what I originally wrote down." Roy Williams

Later in the interview, Williams shares what I consider to be especially valuable observations about effective writing:

"The most valuable tip that I can give anybody is: If you want to be a brilliant writer, truly a brilliant writer, then you need to read books of poetry. Poets are the most confident group of writers I know. Let me explain. The simple truth is that a poet is the only writer whose goal is to persuade and cause you to see things with different eyes, and to communicate that new perspective in a very brief, tight economy of words. Poets use unusual combinations of words in a very unpredictable way. Poets have the freedom to put together sentences and utterly break the rules of communication."

As I have attempted to indicate in this brief commentary, Ryan's book is really less about using effective writing to advance one's career (i.e. to climb the corporate ladder) than it is about effective thinking which is communicated through effective writing to achieve whatever results the writer may seek. All of the techniques which Ryan and his collaborators so carefully examine are but means by which to achieve that ultimate objective.

One final point: Ultimately, the effectiveness of communication with others depends almost entirely on how honestly one first communicates with one's self. In this context, I am reminded of Polonius' advice to son Laertes:

"This above all: To thine own self be true,
And it must follow as the night the day,
Thou canst not then be false to any man."

5-0 out of 5 stars A Must Have For all MBA Students
Write up the Corporate Ladder is a must read for all MBA students. As future leaders in the business world, we need to be very good communicators. Kevin Ryan provides us with the tools to grow to be very strong business communicators. His book also teaches us how to avoid many common mistakes that lead to wasted time and energy. Not only do I recommend that all MBA students read this book, I think it is crazy to not keep this book on your desk as a reference. My writing has improved a great deal thanks to the techniques taught by Kevin. This is a great opportunity to add value to our MBA skill set.

Erik Chavez
University of Chicago GSB
MBA Candidate 2005

5-0 out of 5 stars A valuable addition to any writer's bookshelf
At last a clear and practical book that gets right down to the real issues. Excellent writing skills are critical to success in today's world. Ryan gives proven and valuable steps to bring your writing to a new level of clarity and conciseness. A real must have book. ... Read more


112. Introduction to Materials Management (5th Edition)
by J.R. Tony Arnold, Stephen N. Chapman
list price: $116.40
our price: $116.40
(price subject to change: see help)
Asin: 0131128744
Catlog: Book (2003-07-29)
Publisher: Prentice Hall
Sales Rank: 31003
Average Customer Review: 4.33 out of 5 stars
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Book Description

Written in a simple and user-friendly style, this book covers all the basics of supply chain management and production and inventory control. It is the only book listed in the APICS-The Educational Society for Resource Management CPIM Exam Content Manual as the text reference for the Basics of Supply Chain Management (BSCM) CPIM certification examination. 15 separate chapters discuss an introduction to materials management, production planning system, master scheduling, material requirements planning, capacity management, production activity control, purchasing, forecasting, inventory fundamentals, order quantities, independent demand ordering systems, physical inventory and warehouse management, physical distribution, products and processes, just-in-time manufacturing, and total quality management. For business personnel whose job functions include materials management, and production and inventory control.

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Reviews (6)

5-0 out of 5 stars Good book to start learing materials Managements
I read the 4th Edition , it is very good

5-0 out of 5 stars a concise introduction to materials management
I think this is the right book to start studying materials management.Each chapter, written in an easy to read manner, offers a great deal of systematically classified information on every aspect of production planning and control. I suggest reading the book with the accompanying case book, which also covers lots of useful material though with some typographical errors.
If chapters were outlined in more detail with subsections it would help facilitate a clearer understanding and enable following up points of reference more easily.
I and my students found it both useful and enjoyable in class.

3-0 out of 5 stars This is the best book for the CPIM Exam, but ...
there are better books on Manufacturing. The third edition was written to make the book agree with APICS terminology, and the fourth edition is not a major rewrite. If you are buying this book to study for the CPIM Exam, save yourself some money and buy the third edition used.

My problem with this book can best be shown with an example. On page 61 (3d ed.) "The master production schedule is a plan for the production of individual end items." Later (p.79) "Planning bills are an artificial grouping of components for planning purposes." "They are used to simplify forecasting, master production scheduling, and material requirements planning. They do not represent buldable products, but an average product."

So which is it, does the MPS contain only hard orders to be filled, or hard orders AND planning bills, or should we also add forecasts of families of products. I believe that an MPS that contained ONLY hard orders would be useless.

For a book that I wouldn't be without, see: "Manufacturing for Survival" by Blair Williams." It doesn't use APICS terminology, but it does have more useful information.

3-0 out of 5 stars The best book for the first CPIM Exam, but ...
there are better books on Manufacturing. The third edition was written to make the book agree with APICS terminology, and the fourth edition is not a major rewrite. If you are buying this book to study for the CPIM Exam, save yourself some money and buy the third edition used.

My problem with this book can best be shown with an example. On page 61 (3d ed.) "The master production schedule is a plan for the production of individual end items." Later (p.79) "Planning bills are an artificial grouping of components for planning purposes." "They are used to simplify forecasting, master production scheduling, and material requirements planning. They do not represent buldable products, but an average product."

So which is it, does the MPS contain only hard orders to be filled, or hard orders AND planning bills, or should we also add forecasts of families of products. I believe that an MPS that contained ONLY hard orders would be useless.

For a book that I wouldn't be without, see: "Manufacturing for Survival" by Blair Williams." It doesn't use APICS terminology, but it does have more useful information.

5-0 out of 5 stars Easy Read - Tons of Information
Of all the supply chain type books I own, this is by far the easiest to understand. I will read the chapters to gain the understanding then move to another text if I felt I wanted a deeper level.

This book is perfect as a reference for APICs certification. ... Read more


113. Introduction to Information Technology
by EfraimTurban, Rex KellyRainer, Richard E.Potter
list price: $115.95
our price: $115.95
(price subject to change: see help)
Asin: 0471347809
Catlog: Book (2005-07-01)
Publisher: Wiley
Sales Rank: 40507
Average Customer Review: 3.5 out of 5 stars
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Book Description

* This book is based on the fundamental premise that the major role of information technology (IT) is to support employees, regardless of their functional area or level in the organization
* Features additional coverage of wireless and pervasive computing and updated case studies
* Provides a global perspective and shows how IT facilitates export and import, managing multinational companies, and electronic trading around the globe
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Reviews (2)

5-0 out of 5 stars Excellent service
It was incredible. I ordered it on wednesday night, it was shipped on friday and I got it during the weekend. Besides the book was new in perfect conditions! Thank you.

2-0 out of 5 stars A textbook for college business majors (only?)
If you want a general IT book then don't even think about buying this one, despite its title. This is a textbook for college business majors, and looks at things from the business angle.

The book is less suitable for non-student readers. It is geared for use by a lecturer who can draw attention to the important concepts underlying the field of IT, and can steer students to useful supplementary material.

The book races across the surface of the whole field of IT. The authors have packed in a lot of material, but at a cost.The explanations may be good enough for students to answer a quiz about the various buzzwords, but there is not enough space here to cover anything in depth. The students, and you, may be left without a clear idea of what the words really mean.

At the other end of the scale, the book struggles to make plain the broad sweep of IT concepts. Although the authors try hard, ideas tend to get lost amidst the large number of factoids.

One book is never going to be enough to cover all of IT.Your choices are to be more selective about which area you want to learn about, to pick a book which is more clearly aimed at being a simple overview, or to buy this book and work really hard at following up its leads to other material to fill in the gaps. ... Read more


114. Probability, Random Variables and Stochastic Processes with Errata Sheet
by Athanasios Papoulis, S. Unnikrishna Pillai
list price: $131.56
our price: $131.56
(price subject to change: see help)
Asin: 0072817259
Catlog: Book (2001-12-14)
Publisher: McGraw-Hill Science/Engineering/Math
Sales Rank: 107483
Average Customer Review: 2.89 out of 5 stars
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Book Description

The fourth edition of Probability, Random Variables and Stochastic Processes has been updated significantly from the previous edition, and it now includes co-author S. Unnikrishna Pillai of Polytechnic University. The book is intended for a senior/graduate level course in probability and is aimed at students in electrical engineering, math, and physics departments. The authors' approach is to develop the subject of probability theory and stochastic processes as a deductive discipline and to illustrate the theory with basic applications of engineering interest. Approximately 1/3 of the text is new material--this material maintains the style and spirit of previous editions. In order to bridge the gap between concepts and applications, a number of additional examples have been added for further clarity, as well as several new topics. ... Read more

Reviews (19)

5-0 out of 5 stars Papoulis is Useful
I first encountered the works of Papoulis when just out of graduate school in pure math, and worked for a major defense contractor as an analyst. I found out that almost all the engineers there had this book, and purchased a copy. I had studied stochastic processes at a much more theoretical level than is presented in this book, and that study was significantly more difficult than the material in the text under review, so complainers take note. Why do I think this book an excellent one? Because it is so eminently USEFUL to the working engineer. I believe that has been the intent of the author in all of his works. If you're a working engineer who needs to find answers to tough problems, you can scarcely do better than to consult Papoulis.
For example, the material on power spectra is of more than academic interest and is useful in applications; the bivariate Taylor expansion for moments of a function of two distributions has been used again and again in applications in industry; especially in the analysis of the ratio of noisy variables arising from radar measurements. The point is that the text provides the material in a readily accessible way for someone who needs it in the "real world" of engineering analysis.

2-0 out of 5 stars Too elementary
This book lacks rigor, and contains horrendous typos (but there is an errata sheet available) although makes a nice effort to "engineerize" the topic for the dumb reader (i.e. engineers).
Not meant for the mathematician, it makes no use of measure theory, and so you have to believe the results at face value.
On the positive side, it contains tons of worked-out examples, the chapters on distribution functions are quite nice and contain nice applications of calculus.
Other than that, it is a bit too elementary and avoids any of the interesting topics dealt with in more rigorous courses such as the stochastic integrals.

Did I already mention this is an easy book? I don't see why the other reviewers complain it is hard, it must be due to their low IQ, so I wouldn't worry about their comments too much. These engineers want the answer ready to copy down on their homework sheets, this book almost gives you the answer if you're able to do changes variables etc., although this is sometime a difficult task for freshman engineers.

5-0 out of 5 stars Not easy but worth the effort
This is a book which definitely requires diligence and effort to get through. The excercises are also not trivial to say the least. However, if you have the energy and patience to actually slug through this text, in the end you will discover that you have actually learned something. Something which is profound and difficult to understand. This book is definitely not recommended as a casual reference.

1-0 out of 5 stars Not a good textbook
IMO, this is not a good textbook. On one hand, it never explains the purpose of the materials. I know it elaborates on the random variables and different distributions and a lot of materials in detail, but I don't know where can I use these things. On the other hand, it omits the mathematical details, too. So when I read this book, I found unclear points everywhere. Someone else recommended this book as a good engineer reference. I think that might be true if there were less errors. I find errors in the equations every two or three pages. Engineers may not need to know the details, and they know what they need to model their designs. But they need the "correct" thing to do that. Maybe that is not the author's fault but McGraw-Hill's, but to me, a reader of the textbook, it is the same. No recommendation of this book.

5-0 out of 5 stars Plenty Of Examples. Great Detail
This book has a huge pool of examples that enables the reader to understand the concept better. The subject itself is "NOT TRIVIAL", however if it wasn't for this book, it could have been worse. I own this book and I liked it. The examples are fairly easy to understand and relevant to the end of chapter problems. There is also a web site for this book that has a lot of additional resources. So if you are thinking of buying this book, then go for it. (Please Note that I am writing this review for the Fourth Edition Hardcover by Papoulis and Pillai. Previous edition is not that good) ... Read more


115. RF Microelectronics
by Behzad Razavi
list price: $98.00
our price: $86.24
(price subject to change: see help)
Asin: 0138875715
Catlog: Book (1997-11-06)
Publisher: Prentice Hall PTR
Sales Rank: 130520
Average Customer Review: 4 out of 5 stars
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Book Description

This book is designed to give electrical engineers the RF microelectronics background they need to design state-of-the-art consumer electronics and communications devices.RF Microelectronics begins with a thorough introduction to the fundamental concepts of RF design, including nonlinearity, interference and noise. It reviews modulation and detection theory; multiple access techniques, and current wireless standards -- including CDMA, TDMA, AMPS and GSM. It presents case studies of transceiver architectures designed by several leading manufacturers. Finally, it offers detailed explanations of low-noise amplifiers, mixers and oscillators; frequency synthesizers and power amplifiers.For electrical engineers working in the communications fields, especially those involved with wireless technology. Also for graduate students. ... Read more

Reviews (5)

2-0 out of 5 stars Content seemed great, but not explained in detail
When I first bought this book, I was very hopeful. The book seemed to cover a lot of relevant material, in a concise fashion. When I tried to read it however, I found it a little bit too much on the concise side. I have read very complicated books with a lot of math before, and I could follow them easier than this "easy" writing style. Almost every subject is covered in other books in more detail and better. Sometimes it's nice to have a simpler book which is an introduction, and that is what I was hoping for, but this just didn't do it for me.I donated the book to the library,as I felt I would never really get too much out of it. This didn't stop me from buying Mr. Razavi's "Design of Analog CMOS ICs " and I liked his tutorial in the IEEE Phase Lock Loop book he edited.I know he can do a better job.

4-0 out of 5 stars Easy to read
As a hardware design engineer, I am currently pursuing an 'economy' 900 MHz frequency hopped data modem design. I have limited experience with >200 MHz designs and found this book very useful in conveying techniques used at these higher freqs. Straight.. to the point discussions.. in which every sentence actually says something and instills insight. I esp found the sections on freq synthesis and oscillators to be informative. It's also a good reference to break out for descriptions of all the modulation techniques. However, I am still searching for that one text that performs in-depth analysis on the ever present / nebulous 'carrier recovery' and 'bit recovery' blocks.

4-0 out of 5 stars My impressions of RF Microelectronics by Behzad Razavi
I have read large sections of this book and have been pleasantly surprised by the care and attention to detail taken with the description of RF design concepts as well as the mathematics used to clarify the issues.

The mathematics in particular seems to be free from errors, used only when necessary and does not contain such large jumps that the reader has to spend much effort trying to follow. All in all it is one of the best texts I have ever come across in this field of engineering

5-0 out of 5 stars Excellent RF circuit design book.
This book will help analog circuit designers who always wanted to learn what is going on the RF front. Most of the books on RF circuits are outdated and uses only discrete solutions. Author has done a wonderful job of providing a systematic approach to RF design. The key thing I like about this book is what to watch for in RF designs compared to conventional analog designs

5-0 out of 5 stars Finally, the Bible is born...
A comphrehensive and easy-to-understand reference book for all levels of RF engineers. ... Read more


116. Fundamentals of Aerodynamics
by John D. Anderson
list price: $140.31
our price: $140.31
(price subject to change: see help)
Asin: 0072373350
Catlog: Book (2001-01-02)
Publisher: McGraw-Hill Science/Engineering/Math
Sales Rank: 210447
Average Customer Review: 5 out of 5 stars
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Book Description


* Offers a readable, thorough overview of basic aerodynamics, with numerous discussions of aviation history and development
* Includes new coverage of the Computational Fluid Dynamics (CFD) and illustrations to help explain the material
* More than a dozen "design boxes" draw the reader's attention and illustrate the practical applications
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Reviews (6)

5-0 out of 5 stars Excellent Aerospace Engineering Reference
This excellent book is full of examples and equations to help students relate to the fundamental concepts in an introductory aerodynamics class.

The book is especially useful for reference, as it explains the derivations and many forms of complex equations such as the continuity equation. Furthermore, there are lots of examples of real-world design situations and historical backgrounds.

Overall, one of the best books I have used in my undergraduate aerospace engineering curriculum.

5-0 out of 5 stars Excellent book!
Great book for first and second semester aerodynamics. Especially the sections on supersonics and hypersonics. Links the technical and historical aspects of aerodynamics to give a very good global perspective of the subject. Anderson also provides "roadmaps" which tend to help the reader stay on track as to where the discussion is going. Those are especially helpful for technical books such as this one.

5-0 out of 5 stars Fundamentals of Aerodynamics
This book is one of the best written books I have. This book is well-organized, clearly written and easily understood. Each chapter contains a road map to keep the reader well aware of the proper flow of ideas and concepts.

5-0 out of 5 stars A start for every aeonautics/aerospace engineer student
This book with the the book "Computational Fuid Dynamiscs"of the same author, is a very strong tool for every student interested ion the field of aerodynamics and CFD. Very easy to read and understand, without any doub is the best book in the field that i have ever read.

5-0 out of 5 stars Looking for "Basical Publications" in Aero: Found one
This book covers all the aerodynamics a basic research engineer in aerodynamics would like to know. From non viscous to viscous and from subsonic to hypersonics. boundary layer and schockwave theories all included. Every part starts clearly with a nice outline the book will follow to come to the desired theorie. We use it for our doctorate program at Delft Aerospace, Delft University of Technology. ... Read more


117. Fundamentals of Engineering Thermodynamics
by Michael J.Moran, Howard N.Shapiro
list price: $127.95
our price: $127.95
(price subject to change: see help)
Asin: 0471274712
Catlog: Book (2003-06-06)
Publisher: Wiley
Sales Rank: 23418
Average Customer Review: 2.89 out of 5 stars
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Reviews (18)

5-0 out of 5 stars A great text for the motivated student
I am a junior in Mechanical Engineering at Cornell and used this textbook for a Thermodynamics course third semester. I thought it was organized well, written clearly and at an appropriate level, and enjoyable overall (though demanding at times). I think the reason some people have given this book such poor reviews is that it makes you think and really requires you to put time into solving problems. So, chances are you can handle the technical aspects, but the nature of thermo seems to make it difficult the first time around for some (myself included). If you know calculus, basic physics, and are willing to actually try to understand the text/reasoning/formulas/examples and do the problems though, you will probably agree that this book is incredible.

4-0 out of 5 stars A College level book
Warning, this book is a college level Thermodynamics book written for students who are pursuing a degree in Mechanical Engineering. As one reviewer pointed out, this book, unfortunately, will force you to think and will not simply provide you with the formulas necessary to solve all the problems in the back. I purchased this book as a supplement to the required text for the thermo course I was taking. I found it extremely helpful in filling in the gaps left by my text with many thorough example problems. I have recommended this book to our faculty as a replacement to our current text.

4-0 out of 5 stars Cengel4 or MoranShapiro5? A matter of taste only!
To all eng thermo learners: i did an intensive comparison of Cengel4 and MoranShapiro5 whenever on the john. Sonntag6 was out-of-race: book really bad (in comparison to the two in question), so let's not talk about it any further. So the remaining top-sellers, they are *the* most widely-used most popular intro texts (the very first two semesters on thermo for engineering students) available; very comprehensive (~800pages) and extremely modern in didactics, layout, and content presentation. No wonder that they are the two best-sold intro texts. Question: which is better?
Results: Both are 100% equally top choices (and 95% equal in teaching text) and in the end it s only a matter of taste and peripheral preferences. My personal peripheral preference would be the "Which one s the better deal (US $)?". Well, MoranShapiro5 is a little harder to read (it uses one colour only: pics, drawings, and images all in GREEN, aarrgh!) and not as nicely layout as Cengel4. But text is a little more detailed and the examples are much longer, and a bit harder and thus more detailed too! Number of examples seems to be higher too (!?) ("So, if you re not a dummie (=total beginner), go for S/M as text and ref!"). Furthermore, the WileyInternationalEdition comes in HARDCOVER whereas the McGraw-HillInternationEdtion comes in PAPERBACK. Both books feature a student book companion site or online learning center. The Wiley book site has the fantastic "ThermoNet"-website, and instructors will find digitized solutions to all text problems. The McGraw-Hill book site does not offer much neither to the student nor to the instructor. Textwise, Cengel *is* better. Easier to read, grasp, learn, and understand. And apply ("So, the best thermo book for dummies is Cengel!"). VERY VERY nice layout, VERY attractive and fun to work with. An enjoyable reading. A bit more fun than Moran's. But as explained, all in all the better deal would be MoranShapiro5. Moran's text is the more serious one: useful as text *and* reference. Cengel's book-for-dummies is very useful for total beginners and poor learners. Well, if you *now* begin to complain that neither Cengel's nor Moran's book pleases you, then you wont find any other good intro tome ('picture book'). These two intro tomes *are* the best, there are no better on the market. Choose one of the two, or dont buy any intro text on eng thermo! If you dont like these two books because eng thermo is too hard for you, then please have a close look at Octave Levenspiel's intro text "Understanding Engineering Thermo". This might be the best to start with then. For you.

5-0 out of 5 stars An Excellent Thermodynamics book
I highly recommend this text. I have used it for many years now and it is as complete and concise as can be. Moran and Shapiro have done an excellent job in developing this text. The concept explanations are concise and technical. The theory is extremely well developed and clearly presented. This book is similar to Incropera's Heat Transfer texts with respect with the theory development and explanations. If you want a book that does more than show you how to do a problem this book is for you. Not only does it show you how, but it tells you WHY. An excellent book!

4-0 out of 5 stars Read Reviews Carefully
I used this text in undergrad thermo and as a reference in grad school and thought that it was a satisfactory book. I don't think that it is a spectacular book, but I was surprised by the negative reviews posted about the book. Thermodynamics can be a frustrating undergraduate course and is often used as a "weed out" course by mechanical engineering departments. Some of the reiviews for this book seem to be written by bitter students who couldn't handle thermo. I encourage shoppers to weed through these reviews when considering buying this book. ... Read more


118. Introduction to Biomedical Equipment Technology (4th Edition)
by Joseph J. Carr, John M. Brown
list price: $134.00
our price: $134.00
(price subject to change: see help)
Asin: 0130104922
Catlog: Book (2000-05-30)
Publisher: Prentice Hall
Sales Rank: 181236
Average Customer Review: 4 out of 5 stars
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Reviews (1)

4-0 out of 5 stars Excellent book - But it could use a "cosmetic" update
Good subject coverage, knowledgeable author, and plenty of uncluttered figures makes this book very worthwhile. The only thing missing from this excellent book is an update. Although this is the third edition (1998), almost all of the equipment photographs are from the early-to-mid 1970's. An extensive and broad Suggested Reading section follows most chapters but again far far too many references are to early 1970's books and manuals. An update could earn this book a 5+ rating. ... Read more


119. The IMS : IP Multimedia Concepts and Services inthe Mobile Domain
by MiikkaPoikselka, GeorgMayer, HishamKhartabil, AkiNiemi
list price: $120.00
our price: $120.00
(price subject to change: see help)
Asin: 047087113X
Catlog: Book (2004-06-11)
Publisher: John Wiley & Sons
Sales Rank: 172537
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Book Description

Asking yourself what IMS is all about? Look no further…. 

IMS (IP Multimedia Subsystem) is the multimedia solution that is used by 2G (GSM) and 3G (CDMA/TDMA) families of technology and forms an essential feature of Release 5 UMTS.  Providing a digested experts' view of IMS, its concepts, architecture, protocols and functionalities, this books answers the question ”What is IMS?” 

  • Provides a general description of system concepts, architecture and functionality
  • Presents an introduction to and description of base protocols
  • Gives a detailed description of key functionalities
  • Explains services on top of IMS

Also including architecture diagrams, call flows, comprehensive table of reference points and example protocol messages, this book is an ideal companion for engineers working for telecommunications companies, technical staff and engineers working for regulatory bodies and marketing personnel and students. ... Read more


120. Managing Technological Innovation : Competitive Advantage from Change
by FrederickBetz
list price: $120.00
our price: $109.20
(price subject to change: see help)
Asin: 0471225630
Catlog: Book (2003-06-20)
Publisher: Wiley-Interscience
Sales Rank: 586487
Average Customer Review: 2.67 out of 5 stars
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Book Description

Written by technology management pioneer Fredrick Betz, this updated edition introduces technology management and illustrates the importance of managing information technologies, as well as how MOT is carried out with todays physical technologies. ... Read more

Reviews (3)

2-0 out of 5 stars Verbose, dull, and utterly uninspiring
This textbook was a requirement for a graduate-level course taught by (guess who?) Dr. Betz. I had read the entire book before the class even started (thank god for coffee), and I re-read every chapter as the semester progressed. I received an 'A' on every assignment, which is good, considering that I was bored out of my mind with the material. The book has a few interesting anecdotes, and a lot of page-filler anecdotes. It is more concerned with scientifically correct vocabulary than giving context to concept in plain English (e.g. endless ranting about physical morphologies, schematic logic, and different flavors of paradigms -- YAAAWN). Overall, this forgettable piece of work is reflective of an uninspiring academic.

5-0 out of 5 stars The Big Picture on Management of Technology
Betz's book qualifies as a "seminal work" on the subject of the Management of Technology. The book is concise and well-written.
It gives the needed historical perspective on technology issues.

To give you an idea of the scope and clarity of Betz's vision I note that he aptly summarizes the technological history of the world in a few paragraphs of his introduction. These most pithy sentences present a Big Picture that will serve as the backdrop to his cogent exploration of contemporary management of technology issues (a sample):

"The gun ended the ancient dominance of the feudal warrior, and the printing press secularized knowledge. The combination of the rise of the mercantile class and the secularization of knowledge are hallmarks of modern societies."

Betz brings together a lot of good research and presents it in a concise and stimulating format. He doesn't present the research as if the thinking had already been done. He ends each chapter with some questions for reflection.

Having written myself on the subject of intellectual property law [in the International Media Encyclopedia Academic Press 2002, 2003], I was amazed to find illuminating case studies on the subject that I had overlooked. For example, Betz explains that the drug Penacillin was not developed commercially until WWII because companies did not want to undertake development costs without a patent.

I highly recommend Betz's book both for Managers of Technology and for classroom use in Undergraduate and Graduate Business schools and perhaps even in Econ departments. While not an economics textbook it serves as a good introduction to technology issues for economists as well. Economists of course need to read the original papers by Schumpeter and Kondratieff, Sah and Stiglitz, but they will find important clues to the significance of those works here. I recommend the reader follow up this book by reading Hal Varian's Internet Economics or Paula Samuelson's publications on Intellectual Property along with Eric Reymond's
The Cathedral and the Bazaar.

I find the book's case studies well written and very thought provoking. I literally couldn't put the book down. At the first reading I skipped the main text to read the case studies on Apple, RCA and Ford.

1-0 out of 5 stars Too simple and too much introductory -not for grad student
This book is too simple to use as a textbook. It's a nice book for undergrad class in business school or introductory class of management in engineering fields. Again, this is not the book that can be used as a textbook at all. Too simple and spend half book just for "roughly talking". Reader can found more reviews in "Interfaces, Vol.29, (2), 1999", in Book review section. The economic of technology is the more important is ignored in this book. Not recommend. ... Read more


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