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| 81. Biotechnology from A to Z by William Bains | |
![]() | list price: $49.50
our price: $49.50 (price subject to change: see help) Asin: 0198524986 Catlog: Book (2004-01-01) Publisher: Oxford University Press Sales Rank: 523627 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Reviews (1)
Department of Molecular Biology and Genetics Bilkent University, Bilkent 06533, Ankara, Turkey ... Read more | |
| 82. What Einstein Didn't Know : Scientific Answers to Everyday Questions by ROBERT WOLKE | |
![]() | list price: $13.95
our price: $10.46 (price subject to change: see help) Asin: 0440508568 Catlog: Book (1999-01-12) Publisher: Dell Sales Rank: 23384 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
Reviews (12)
The book is well written, and the descriptions are clear and accurate. It wasn't a painful read (taking me only 4 hours or so), and I'd reccomend it to my non-technical friends, but if you have a scientific mind and even a little training, don't bother. I was hoping for some more advanced stuff - that even Einstein didn't know.
But don't get me wrong, it you keep that in mind, Wolke has managed to write a very entertaining title that will keep you interested until the end. I have to admit I would drop some of the subjects and would pick other questions. I was a bit annoyed at how many pages Wolke uses talking about fat. A déjà vu feeling often happens. Wolke repeats himself a tad too much for my taste, but it is true that with some subjects it would be hard not to repeat the same facts. Still, Wolk should assume the reader isn't all that dumb and got the basics right the first time, why repeat what was already written. Wolke's sense of humour requires some getting used to. I was annoyed in the first few pages, but eventually grew to like it and it makes the book a lot more fun. Chemistry and Physics students might get bored at some of the questions Wolke answers, but if you're not into the business and don't know too much about it, you will find it interesting, and sometimes fascinating. In many occasions I found myself wanting more technical details, and that can frustrated many readers. Not perfect, the title is a bit of a bad idea and it's only all that interesting if you don't already have a scientific background on the subjects (mostly chemistry and some physics) but otherwise, it provides entertainment, it's perfect to lighten up from more heavier science readings and you'll always learn more than reading Calvin & Hobbes. :-) Go for it, I recommend it.
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| 83. The New York Public Library Science Desk Reference (The New York Public Library Series) by Patricia Barnes-Svarney | |
![]() | list price: $39.95
(price subject to change: see help) Asin: 0028604032 Catlog: Book (1995-09-25) Publisher: MacMillan Publishing Company. Sales Rank: 410821 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Amazon.com The ultimate test of such a reference volume is scrutiny of areas with which one is intimately familiar, then reading up on areas about which one is woefully ignorant. This book passed both tests: The biology chapter was sound (though I wanted much more information about evolutionary principles), and the section on particle physics was informative. Even if you already have a collection of several thousand books covering most of the sciences (like myself), this is a handy reference. And if you're a student or want access to a lot of scientific knowledge in the smallest possible non-digital package, this resource is essential for those times when you simply can't get to the library. Reviews (9)
Even if this were the only error in the whole book, how can you trust a book that so immediatly shows itself to be flawed.
My main objections to this reference book are two. First, for most deaf students (and for nondisabled students too) reseach has demonstrated that the more visual information given in terms of pictures, graphics, photographs, mathematical equations, etc., the more likely students will remember science. This book could definitely use more pictures and graphics, and it could definitely use color for enhancing learning. This particular reference would be great for on-line, especially if the New York Public Library was willing (or Macmillan) to keep it up-to-date...pictures, graphics, and photographs could easily be scanned to make the information more potent to the learner. The other objection is the placement of a large field of study, Neuroscience, in the biology section and it is given barely a nod, when it is as vital to our understanding as genetics is. Even though Neuroscience is considered to be a rather new field, its impact on medicine and behavioral sciences is too large to be dismissed. Perhaps the publishers will rectify this error the next time around. Otherwise, I find this to be an excellent resource, both for me and for those I teach. Karen Sadler, Science Education, University of Pittsburgh ... Read more | |
| 84. Visual Persuasion : The Role of Images in Advertising by Paul Messaris | |
![]() | list price: $48.95
our price: $48.95 (price subject to change: see help) Asin: 0803972466 Catlog: Book (1996-12-05) Publisher: SAGE Publications Sales Rank: 117663 US | Canada | United Kingdom | Germany | France | Japan |
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Book Description "Paul Messaris is an extremely thoughtful commentator on the world of visuals. He has studied advertising visuals for many years and his insights are always stimulating and sometimes, even controversial. This book makes an important contribution to the literature in two fields: visual communication and advertising. I recommend it for faculty and students as well as professionals in the advertising field." --Sandra Moriarty, Professor University of Colorado "With an informal writing style and examples both thoughtful and illustrative, Paul Messaris in his Visual Persuasion leads the reader through the often complex field of visual literacy related to advertising images with high style and intellect. When so much information is conveyed through quickly edited and carefully controlled mass media images, Visual Persuasion is a vital book toward understanding the impact on individuals, cultures, and society of persuasive visual messages." --Paul Martin Lester, Ph.D, Author of Visual Communication with Messages "A smartly reasoned and elegantly written treatment of visual argumentation authored by one of America's most respected authorities on visual communication. " --James Lull The pictures in TV commercials, magazine ads, and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of these unique aspects of advertising. By virtue of their ability to simulate the appearance of the physical world, pictures can become surrogate objects of desire or other emotions which ads subsequently associate with products. By exploiting viewers' assumptions of a direct, automatic connection between photography and reality, images can serve as proof of advertising claims. Because of the implicit nature of visual argumentation and the relative lack of social accountability that images enjoy in comparison with words, pictures can be used to make advertising claims that would be unacceptable if they were spelled out verbally. Using these characteristics of visual persuasion as a starting point, this important book analyzes a variety of commercial, political, and social-issue advertisements. A separate chapter examines the role of pictures in cross-cultural advertising. Visual Persuasion is recommended for upper-level undergraduate students and graduate students in communication and media studies. It also contains insights that will be valuable to students in courses in cultural studies, sociology, anthropology, and advertising. | |
| 85. Magnetohydrodynamics and the Earth's Core: Selected Works by Paul Roberts by P. H. Roberts | |
![]() | list price: $99.95
our price: $99.95 (price subject to change: see help) Asin: 041527222X Catlog: Book (2002-12-23) Publisher: CRC Press Sales Rank: 675703 US | Canada | United Kingdom | Germany | France | Japan |
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| 86. Don't Know Much About Geography : Everything You Need to Know About the World but Never Learned (Don't Know Much About...(Paperback)) by Kenneth C. Davis | |
![]() | list price: $14.00
our price: $10.50 (price subject to change: see help) Asin: 0380713799 Catlog: Book (1993-11-01) Publisher: Perennial Currents Sales Rank: 6796 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Who Killed The Dead Sea? Where was the Garden of Eden? What's So Bad About the Badlands? Get on board as Kenneth C. Davis, author of the acclaimed national bestseller Don't Know Much About® History, takes us on a fascinating, breathtaking, and hilarious grand tour of the planet Earth -- opening our eyes and imaginations to a wide, wild, and wonderful world we never knew. Reviews (21)
By and large though, I found the book a really neat read, covering a lot of topics. While it might have been nice if some questions were gone into in more depth, all in all the author, Kenneth C. Davis, is to be commended by his well-written answers to a variety of questions in world geography. To me, many topics that were addressed were not remedial at all. What do tides and tidal waves have to do with one another? Isn't Europe just part of Asia? Why is Australia a continent? Where was the Garden of Eden, or was there one? Why are there no deserts on the Equator? Why is the Black Sea called that? How did Africa come to be called the Dark Continent? Are there Canaries in the Canary Islands? What the heck is a Hoosier? I don't know about you, but I wasn't able to answer all those questions, and I was intrigued to read the interesting and well-written answers to these questions. If want some fun light reading in geography and history, bone up on your trivia for the next time you watch Jeopardy! or play Trivial Pursuit, or just want to impress your familiy and friends, this book is one to get.
What I can't forgive, however, is when an author who is supposedly trying to teach you something injects his partisan politics into the book. Davis did this in Don't Know Much About History by taking an undeserved shot at Reagan. And he takes a shot at Bush (Daddy-O, not Jr, obviously) in Don't Know Much About Geography. Davis is trying to pretend that Bush made the world situation worse by liberating Kuwait during the Gulf War. I wonder if he feels like a fool having those words in print, given what we know now about Saddam Hussein? He practically screams "No blood for oil!" on pg. 240. It's embarrassing. So, considering Davis is prone to injecting his own political interpretations in his writing, I wonder how much credence I can give anything he writes? That said, if you truly don't know much about geography, this is a decent start. But read with a grain of salt and know where Davis is coming from when he writes about geopolitical "history".
GREAT BUY!!!
One minor complaint: the amount of finger-wagging at the United States and Europe, as compard to that directed at everyone else in the world, is a bit excessive. But, overall, Davis is reasonably fair. ... Read more | |
| 87. Career Renewal: Tools for Scientists and Technical Professionals by Stephen Rosen, Celia Paul | |
![]() | list price: $30.95
our price: $30.95 (price subject to change: see help) Asin: 0125970609 Catlog: Book (1997-10-01) Publisher: Academic Press Sales Rank: 238456 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Reviews (3)
I found the book generally helpful.But at the time when I was struggling with my career decision, I found the book inadequate.The book tried to cover too many areas of professions.It includes not only life scientists, but also medical doctors, accountants, engineers, psychologists, and even English-major...These people, like me, all want to make career changes.This book is too general.It does not give me enough information for my particular case.In reality, there are "alternative career" opportunities which are open to an English major but closed to a Biochemist.
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| 88. Proteins and Proteomics: A Laboratory Manual by Richard J. Simpson | |
![]() | list price: $175.00
our price: $175.00 (price subject to change: see help) Asin: 0879695544 Catlog: Book (2002-12-01) Publisher: Cold Spring Harbor Laboratory Press Sales Rank: 219444 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Reviews (2)
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| 89. The Encyclopedia of Animals: A Complete Visual Guide by George McKay, Richard Vogt, Hugh Dingle, Fred Cooke, Stephen Hutchinson, Richard Schodde, Noel Tait | |
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our price: $26.37 (price subject to change: see help) Asin: 0520244060 Catlog: Book (2004-10-01) Publisher: University of California Press Sales Rank: 2548 US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Illustrations: 475 color photographs, 1,700 color illustrations, 950 maps, 125 tables | |
| 90. Concise Handbook of Experimental Methods for the Behavioral and Biological Sciences by Jay E. Gould | |
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our price: $94.95 (price subject to change: see help) Asin: 0849311047 Catlog: Book (2001-12-20) Publisher: CRC Press Sales Rank: 497077 US | Canada | United Kingdom | Germany | France | Japan |
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| 91. Blastogensis: Normal and Abnormal : Proceedings of the Second International Workshop on Fetal Genetic Pathology Held at Big Sky, Montana, October 12 (Birth Defects Original Article Series) by John M., MD Opitz, Natalie W. Paul | |
![]() | list price: $355.00
(price subject to change: see help) Asin: 0471597899 Catlog: Book (1993-10) Publisher: Wiley-Liss US | Canada | United Kingdom | Germany | France | Japan |
| 92. Higher Superstition: The Academic Left and Its Quarrels With Science by Paul R. Gross, Norman Levitt, N. Levitt | |
![]() | list price: $20.95
our price: $20.95 (price subject to change: see help) Asin: 0801857074 Catlog: Book (1997-12-01) Publisher: Johns Hopkins University Press Sales Rank: 422604 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
Reviews (21)
Gross and Levitt perform a valuable service in three parts. They take the time and trouble to wade through the more obviously idiotic postmodern anti-science drivel, they refute it, and they remind us that the purveyors of it are firmly ensconced in the faculties of major universities. The authors of "Higher Superstition" are academics themselves, and write elegantly in prose laced with vocabulary-stretching words like hermeneutics, conspective, auspicating, tatterdemalian and weltanschauung. While not a particularly easy read, the book makes its main point clearly and simply enough: the postmodern science-bashers are aiming their largely spurious complaints at subjects they secretly resent and barely comprehend. Science has produced edifying, useful, beneficial results with more regularity and less ambiguity than any other field of human endeavor. To claim otherwise is deeply dopey. If academia tolerates a clique where such claims resonate, something is seriously out of whack and we must thank Gross and Levitt for providing fair and frightening warning. Self-styled progressives who berate science with politically correct non sequiturs are no less goofy than the religious zealots they so pointedly disdain.
For a history of the science wars, cf. The One Culture? J. Labinger, ed
After an excellent presentation of "postmodernist" concepts, the authors address the anti-science critics declarations. The authors offer us a rogues' gallery of misguided "spokespersons" who bend language, misinterpret what science discloses and the methods it uses, and who fail to comprehend the very topics they purport to critique. They accept that much of science seems obscure and eludes quick or superficial comprehension. Why then, they query, do these critics insist either on denouncing its methods or adopt the findings in an attempt to restructure society? In Gross and Levitt's view, the critics see attacks on science as a means of attaining intellectual power and guiding society along a revised path. Since these critics see corruption at every level, they mean to "purify" society by tearing out any and all roots supporting it. That they have been effective at this slashing exercise in many areas is the reason this book was written. Gross and Levitt show that those condemning science as "patriarchal," environmentally destructive or racist, are almost universally devoid of knowledge of the workings of science. These attackers seek to replace traditional science with new "ways of knowing." Gross and Levitt offer some real howlers as examples of this genre. From the frivolous "Newton's Principia is a rape manual" to the bizarre notion of a "feminist algebra," Gross and Levitt expose the fallacies of these "anti-patriarchal" constructs. Given the long term campaign by feminists to rebuke science, they show remarkable restraint in their assessment of this aspect of post-modernist techniques. The chapter "Auspiciating Gender" is but seven pages longer than the next longest one. Still, as they remind us, those adherents to such grotesque notions are now firmly established in academic positions and making education policies. Throughout the book, the authors remind us that science is "a reality-driven enterprise." Science achieves its results by constant attention to methods and results. Whatever impact "culture" has on science, it isn't in the methodology. No reputable scientist assumes his theories will go unchallenged, especially as new data emerge. The cycles of checks and confirmations or refutations has kept science moving forward since the Enlightenment. Gross and Levitt urge readers to remember that without the methods and results of science, countless human achievements from the elimination of smallpox to the computers viewing this page would never have occurred. In the words of Richard Dawkins, "show me a cultural relativist in a jet aircraft at 35 000 feet, and I'll show you a hypocrite." What more can be said?
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| 93. The Portable MBA Desk Reference : An Essential Business Companion (The Portable MBA Series) | |
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(price subject to change: see help) Asin: 0471576816 Catlog: Book (1993-10) Publisher: Wiley Sales Rank: 609396 US | Canada | United Kingdom | Germany | France | Japan |
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| 94. Scientists Must Write: A Guide to Better Writing for Scientists, Engineers and Students (Routledge Study Guides) by Robert Barrass | |
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our price: $19.77 (price subject to change: see help) Asin: 0415269962 Catlog: Book (2002-09) Publisher: Falmer Press Sales Rank: 142520 US | Canada | United Kingdom | Germany | France | Japan |
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| 95. Forensic Facial Reconstruction by Caroline Wilkinson | |
![]() | list price: $120.00
our price: $120.00 (price subject to change: see help) Asin: 0521820030 Catlog: Book (2004-05-13) Publisher: Cambridge University Press Sales Rank: 99346 US | Canada | United Kingdom | Germany | France | Japan |
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| 96. Boarders Away, Volume I: with Steel by William Gilkerson | |
![]() | list price: $48.00
(price subject to change: see help) Asin: 0917218507 Catlog: Book (1991-06-01) Publisher: Andrew Mowbray Incorporated, Publishers Sales Rank: 684822 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Reviews (2)
Volume I, With Steel, covers edged weapons and polearms. Chapter I gives a general description of boarding actions. Included is a detailed account of the 1813 action between HMS Shannon and USS Chesapeake. Other chapters discuss boarding axes, boarding pikes, cutlasses, officers swords and dirks, and miscellaneous weapons (knives, belaying pins, flensing spades, etc.) The text discussed these subjects in lavish detail. Included are are extracts from logs and other primary sources. The folio-sized volume is lavishly illustrated with hundreds of drawings and photographs. The cover photo above is an example of one of the colored plates. ... Read more | |
| 97. The Complete Encyclopedia of Minerals (Rocks, Minerals and Gemstones) by Petr Korbel, Milan Novak | |
![]() | list price: $15.99
our price: $15.99 (price subject to change: see help) Asin: 0785815201 Catlog: Book (2002-08-01) Publisher: Book Sales Sales Rank: 210654 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
Reviews (1)
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| 98. Science as Social Knowledge by Helen E. Longino | |
![]() | list price: $22.95
our price: $22.95 (price subject to change: see help) Asin: 0691020515 Catlog: Book (1990-02-01) Publisher: Princeton University Press Sales Rank: 411387 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Conventional wisdom has it that the sciences, properly pursued, constitute a pure, value-free method of obtaining knowledge about the natural world. In light of the social and normative dimensions of many scientific debates, Helen Longino finds that general accounts of scientific methodology cannot support this common belief. Focusing on the notion of evidence, the author argues that a methodology powerful enough to account for theories of any scope and depth is incapable of ruling out the influence of social and cultural values in the very structuring of knowledge. The objectivity of scientific inquiry can nevertheless be maintained, she proposes, by understanding scientific inquiry as a social rather than an individual process. Seeking to open a dialogue between methodologists and social critics of the sciences, Longino develops this concept of "contextual empiricism" in an analysis of research programs that have drawn criticism from feminists. Examining theories of human evolution and of prenatal hormonal determination of "gender-role" behavior, of sex differences in cognition, and of sexual orientation, the author shows how assumptions laden with social values affect the description, presentation, and interpretation of data. In particular, Longino argues that research on the hormonal basis of "sex-differentiated behavior" involves assumptions not only about gender relations but also about human action and agency. She concludes with a discussion of the relation between science, values, and ideology, based on the work of Habermas, Foucault, Keller, and Haraway. Reviews (1)
PROs: ~ Chapters one through four and chapter ten CONs:~ Chapters five through nine | |
| 99. That's the Way the Cookie Crumbles: 62 All-New Commentaries on the Fascinating Chemistry of Everyday Life by Joe, Dr. Schwarcz, Joe Schwarcz | |
![]() | list price: $14.95
our price: $10.17 (price subject to change: see help) Asin: 1550225200 Catlog: Book (2002-10) Publisher: ECW Press Sales Rank: 26049 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Reviews (2)
Discussed here is the science behind ice cream, aspartame, wheat, bagels, paprika, beer and yes, cookies. Schwarcz also chimes in on the controversies over dental fillings, botulin, lead paints, DNA manipulation and genetic engineering. He shares fascinating stories about some of history's greatest scientists (of particular interest is the inventor of Nylon, who ended up committing suicide, and the man behind chemical warfare, who also saved millions of lives with his fertilizer experiments). There is also a section devoted to debunking health scams and diffusing unnecessary paranoia. While I didn't agree with all of Schwarcz's opinions (I think he may be a little naive in regards to the dangers of genetic modification), the breadth of his scientific knowledge is impressive and his enthusiasm for science infectious. "The Way the Cookie Crumbles" is an entertaining and informative read for both the scientifically minded and those just interested in learning how to get ink stains out of their clothes (try using limonene or amyl acetate). | |
| 100. Introduction to Thermal Sciences : Thermodynamics Fluid Dynamics Heat Transfer by Frank W.Schmidt, Robert E.Henderson, Carl H.Wolgemuth | |
![]() | list price: $109.95
our price: $109.95 (price subject to change: see help) Asin: 0471549398 Catlog: Book (1993-01-04) Publisher: Wiley Sales Rank: 552209 Average Customer Review: US | Canada | United Kingdom | Germany | France | Japan |
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Book Description Reviews (1)
If its prescribed for a paper I would reckomend getting it out from thelibrary rather than buying it. I had to buy it for an open book exam, andam now having trouble selling it, no one wants it! If you want a book toread to learn about thermodynamics try other titles, this one wont do youreffort justice. (I got a B in the paper anyways) ... Read more | |
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