Amazon.com's Best of 2001

In As the Future Catches You, Juan Enriquez of the Harvard Business School attempts to capture the trajectory of technological progress and understand the forces shaping our social and economic futures. Enriquez argues that February 2, 2001--the date that anyone with Internet access could contemplate the entire human genome--is akin to 1492 and Columbus's discovery of America. Instead of a new continent however, Enriquez sees the alphabet of DNA (A, adenine; T, thymine; C, cytosine; and G, guanine) and predicts that it will be the "dominant language and economic driver of this century." While none of the ideas presented here are entirely new, As the Future Catches You stands out because of Enriquez's ability to view and connect trends--genomics in particular--in a way that just about anyone can understand. Eye-popping typography and graphics coupled with a compact and almost poetic writing style make this thought-provoking book one to savor. Highly recommended. --Harry C. Edwards ... Read more

Reviews (26)

Easy to Read and VERY INSIGHTFUL
If you want to understand some of the "big picture" issues in our society I strongly encourage you to read this book. Peter Drucker's Management Challenges for the 21st Century and Daniel Pink's Free Agent Nation are two other good reads on a knowledge-based economy.

While Mr. Enriquez spends most of the book talking about genomics (his area of expertise and knowledge) and the implications arising from developments in the area, he also tries to illustrate the impact such discoveries might have on the world economy in a very basic, easy-to-understand manner. Mr. Enriquez does an excellent job in talking about the importance of education and how the large differences among certain geographic regions may lead to a larger divergence of wealth in the next century.

In talking about genomics, Mr. Enriquez is quick to talk about cloning and the moral and ethical issues that will arise from such technology and how it will be EXTREMELY TOUGH to policy this technology due to its rapid evolution and ability to move into other countries borders. In the past the evolution of public policy was adjusted with the technologies but genomics is different in that we are talking about the potential to create human life via cloning, which stirs up all kinds of moral and social issues which affects politicians and their voting constituencies.

The one thing I know is that genomics is revolutionizing modern medicine as we breathe today. The new drugs, cures and foods that will be created and these WILL have VERY PROFOUND impacts on our standard of living in the next century and will cause tons of social implications. This book is your entrance into learning about geonomics in a very easy to read book. I highly recommend purchase of the book.

Highly Recommended!
If you read only one book about the looming genetics revolution, As the Future Catches You would be a pretty good pick. After laying a foundation with a basic introduction to DNA and the genetic sciences, Juan Enriquez takes the reader on a tour of the mystifying advances that are putting humans in greater control of their own evolutionary destiny. This book is designed as much to inspire questions as to answer them, and uses a variety of font styles and sizes and almost poetic prose to provoke the thoughtful involvement of the reader. We from getAbstract recommend this book to any reader who doesn't want to let the future catch him off guard.

Why reviews of this book vary from * to *****
This book reads like an engaging lecture. If you're looking for an extensive and scholarly work . . . you'll give it a single *. If you're looking for a well written, extended and readable Powerpoint presentation (and I mean that in all seriousness) you'll rate this book much more highly. I was surprised by how light the book was on words/$ but was pleasantly surprised that after I'd adjusted my expectations the book was readable and engaging. And it's significantly less expensive than the thousands Enriquez probably charges to deliver this presentation in person . . .

Huh?
I am a librarian. We have this book in our collection only because it was given to us for free. I'm not sure what all of the praise is for. It is puzzling to me.

Good, if you like PowerPoint
The most telling phrase was in the afterword: "I apologize for simplifying so many debates and concepts." At least he knew what he was doing.

I found this to be a turbulent stream of factoids, hero worship, and incomplete ideas. The author seems not to distinguish between opening a discussion and failing to finish a thought. The quantitative statements are sometimes incorrect - his decimal points seem to wander as much as the rest of the presentation.

Visually, the text is a mess. Maybe he wanted it to look lively and creative, instead of putting the life into the text itself. His typographic "creativity" tops out around the Crayola level, though. It's what I'd expect of someone who just discovered all those cool controls over fonts, sizes, layout, etc., but has not yet discovered they don't all need to be used on any one page. In fact, this typography interferes with a good reader's perceptual habits. I actually like aggressive use of type, like some of David Carson's - but Carson brings visual competence to the page.

The one graph (p.147) is uninformative even by USA Today standards. It would probably have Tufte spinning in his grave. (As far as I know, Tufte is alive as of this writing - that graph might well kill him.)

Toffler's 'Future Shock' needs continuous replacement, because the future keeps getting here and keeps being something we didn't expect. I'm glad to see people writing about the ever-changing future. I welcome thoughtful, communicative visual presentations. This book just doesn't give me either. ... Read more

Book Description

Written in uncommonly engaging, lucid, and elegant prose, this book is an “understand-it-yourself, do-it-yourself”manual designed to help readers understand the fundamental structure of quality research and the methodical process that leads to genuinely significant results. It guides the reader, step-by-step, from the selection of a problem to study, through the process of conducting authentic research, to the preparation of a completed report, with practical suggestions based on a solid theoretical framework and sound pedagogy. This book will show readers two things: 1) that quality research demands planning and design; and, 2) how their own research projects can be executed effectively and professionally. For researchers and research analysts in any discipline. ... Read more

Reviews (5)

Great book for senior projects and thesis
I have been trying to organize my thoughts for my thesis for quite sometime. One of my advisors suggested this book to help jump start things. The book outlines the literature review, abstract, etc and gives great examples as it goes. This book helped save my sanity during such a hectic time. The discussions about email and the internet are very outdated, however for those new to computers and internet research, it is a great intro.

Easy To Read and Understand
Research, it is safe to say, is probably not the average person's favorite course to take in school. The subject itself, for most, is bland and boring and probably not very accessible from a learning standpoint.

Enter Leedy and Omrod. "Practical Research" is just an outstanding book to learn research from or to teach a research course with. First off, the book is small and it is written in simple language with "practical" examples. This makes the subject a lot more accessible to the average reader. Second, it contains lots of helpful hints and checklists to help make the learning process easier. The companion website for this book contains practice tests that the students can use to gauge their learning (as well as e-mail results to get feedback from the instructor).

Though the book is short, it is still very thorough and to the point. There is no tradeoff in quality of information for brevity which is a great point in favor of this book. Overall, this book is a superior learning tool because it communicates the research process very clearly. A student at any level, be it, middle school, secondary school, undergraduate or graduate, can easily learn the research process from this text.

We used this as one of the texts for a graduate level research methods course I took and it was a big hit with all enrolled in the class.

Here's a quick rundown of the books topics:

1. What is Research?

2. Research Tools

3. Identifying the research problem

4. Literature Review

5. Research design planning

6. Research proposal writing

7. Qualitative research

8. Historical research

9. Descriptive research

10. Experimental and Causal-Comparative designs

11. Statistical techniques for quantitative data analysis

12. Writing and publishing the research report

Overall, "Practical Research" is a great learning solution whether you are independently trying to learn research methods or if you are an instructor looking for a great textbook for your class.

Highly Recommended

Less than expected
I got less than I expected when I paid almost full price for this book. Yes, it is very usable, but not excellent condition. The book arrived with little or no packing material and was not in a sealed envelope. The next time I need to buy a textbook, I will be wary about getting a used one from this seller.

Pretty good
I wish the author realizes not everything must be put in the form of an analogy! Apart from that the book is a good review of how to go about a research paper, giving valuable advice on how to avoid pitfalls. As somebody mentioned, the Computer Prompts really are very basic.

A valuable book with some useful advice.
This would be a very useful book for anyone who is interested in the philosophy of research, or who is writing a research proposal, or simply trying to work out what to do for their research project. Chapter 1 includes "What research is" and "What research is not" - a good start! Other chapters look at the tools of research, how to choose a problem, reviewing related literature, statistical techniques for looking at data and so on. A particularly useful section looks at common reasons for project bids to be rejected (Ch 6). There's plenty of good advice throughout the book.

I found the computer prompts less useful. They covered things like email, newsgroups and the internet which I already use extensively. However, for a student just starting out they would be useful pointers.

Since the book is not specific to any level or subject of research there are bound to be parts that are not relevant to the individual reader. But I feel there is something for everyone.

Overall, I think this would be a useful book for a research group leader to have on their bookshelf. ... Read more

Book Description

Bill Bryson is one of the world’s most beloved and bestselling writers.In A Short History of Nearly Everything, he takes his ultimate journey–into the most intriguing and consequential questions that science seeks to answer.It’s a dazzling quest, the intellectual odyssey of a lifetime, as this insatiably curious writer attempts to understand everything that has transpired from the Big Bang to the rise of civilization.Or, as the author puts it, “…how we went from there being nothing at all to there being something, and then how a little of that something turned into us, and also what happened in between and since.”This is, in short, a tall order.

To that end, Bill Bryson apprenticed himself to a host of the world’s most profound scientific minds, living and dead.His challenge is to take subjects like geology, chemisty, paleontology, astronomy, and particle physics and see if there isn’t some way to render them comprehensible to people, like himself, made bored (or scared) stiff of science by school.His interest is not simply to discover what we know but to find out how we know it.How do we know what is in the center of the earth, thousands of miles beneath the surface?How can we know the extent and the composition of the universe, or what a black hole is?How can we know where the continents were 600 million years ago?How did anyone ever figure these things out?

On his travels through space and time, Bill Bryson encounters a splendid gallery of the most fascinating, eccentric, competitive, and foolish personalities ever to ask a hard question.In their company, he undertakes a sometimes profound, sometimes funny, and always supremely clear and entertaining adventure in the realms of human knowledge, as only this superb writer can render it.Science has never been more involving, and the world we inhabit has never been fuller of wonder and delight. ... Read more

Reviews (236)

Just like on PBS
I like Bill Bryson's writing style. This is a book one wishes they read as a teenager. It really brings science alive. One feels like they are witnessing events as they occur in the first person. I like how Bryson takes scientific topics and makes them simple too understand. Bryson puts numbers in perspective and helps the reader understand the spatial enormity or complexity of the elements, atom, planets, and stars. Its easy to retell a Bryson story because they have good imagination well connect ideas that flow into an interesting story without sounding too intellectual. Like, "What is it like to be inside of an Cell? How do cells work? Who discovered DNA and why?" Question like these.

I think reading "A Short History of Nearly Everything" is a great introduction to science, astronomy, biology, and geology. Bryson keeps the narrative down to earth, terminology to a minimum, and brings out interesting viewpoints on the birth of the cosmos, the self-repairing DNA, life on planet earth, and the composition of the earth.

Bryson did a job not boring the reader with the mysteries of science. Its entertaining reading and not difficult material to understand. Bryson presents thought provoking material that makes one want to read many other published books by Bryson.

He Really Does Cover Nearly Everything
Bill Bryson is one of those rare non-fiction writers who can combine anecdote, humor and actual information, all in one book. Here he covers the history of the earth, starting with the big bang and covering all sorts of ground since then, including why you should be really afraid of meteors (by the time we spot the big one it'll be too late) and why you should think twice about that next visit to Yellowstone (the big one is about due).

As with most of his books it's clear he's done a lot of research, and the book is larded with the kind of stories about Famous Scientists that you've probably never heard...but also full of the sort of survey scientific information that will leave you thinking you've learned something really interesting.

Definitely worth picking up.

Who will like it: lovers of pop science, lovers of Bill Bryson, people willing to read a thick book from start to finish.

Who won't like it: people bored by pop science or any science at all.

Rediscover what you learned in school and forgot
This book is aimed at people who either know very little about science, or who studied it in school and then forgot it all (my case). I read some of the reviews here and was shocked at how people criticize Bryson, especially saying he got scientific terms mixed up or had errors in his book. He is not a scientist and in my opinion that makes this book that much more impressive! Bryson devoted years of his life to learn this material, and to think we can take it all in by reading a book.. well it just doesn't seem fair! I was sad when I reached the end of the book, I wanted it to continue. I learned so much from this book, and it's interesting how many times the subject material in this book comes up in every day conversations.

Bryson approaches history from two angles: Astronomy and what we know about the universe, and Evolution and what we know about life on Earth. I learned so many things I didn't know. Fascinating facts such as that meteorites are used to date the earth with carbon dating (they're the same age). Meteorites contain proteins needed to build life. Human like species have been on Earth for 1 million years. After finishing this book, I find myself thinking about topics like these during my free time. That's how impressive this book is. If you love science, this won't be a book you just read and forget. It's a book that will teach you things you'll be thinking about for a long time.

Honestly I cannot recommend this book highly enough. If you're interested in science, it is a must read.

Michael

Tabloid history of science
The book's title is very gripping but somewhat misleading - it is in fact a book of science tabloids - in a good way. It covers basic findings and histories of almost all major areas of natural sciences in a shallow but easy to follow manner. It is not intended to be introductory to science and science history (find a textbook instead), it is a fun-fact book of science and science history.

This book is full of interesting anecdotes of science and scientists behind scene, which makes the reading stimulating and gives the readers a joyful sense of "discovery". Here are just a few examples top of my mind:

- Components of your daily household cleaning powders like Comet and Ajax are made from the huge ash deposit in eastern Nebraska - they are leftover volcanic ashes from the ancient monstrous eruption of Yellowstone.

- Marie Curie, the only person to win Nobel prize in both chemistry and physics, was never elected to the French academy of sciences largely because she had an affair with a married fellow physicist after Pierre Curie died in a traffic accident. Madame Curie eventually died of leukemia and her papers and lab books (even her cookbooks) are so dangerously contaminated by radiation that those who wish to see them must wear protective clothing.

- Clair Patterson (a University of Chicago alumnus), who in 1953 gave the definitive measurement of the age of the Earth (4,550 million years - plus or minus 70 millions) by analyzing lead/uranium ratios in old rocks and meteorites, was also the leading expert in atmospheric lead poisoning and the early advocate of cleaning lead additives from manmade product. To his credit, Clean Air Act 1970 eventually led to the ban of leaded gasoline in United States in 1986. Almost immediately the blood lead level in Americans dropped 80%.

Informative tabloids like these are all over the book. Bryson did a perfect job of bringing dull facts in history of science into fun everyday life experience. He compiled a huge amount of anecdotes from otherwise hard to find sources and weaved them together seamlessly in fluid and humorous writing. It makes the reading of science fun.

The best book you would be able to read in your lifetime!
By reading this book you realize how lucky you are to be here right now. To be reading this in front of your computer is an acomplishment that you may not realize. It shows how much we know about ourselves and the enviroment around us. "A Short History of Nearly Everything" explains in full detail how we became who we are, how we survived, and how impossible it is to do so. If you are interested in science and are looking for something to read, this well-written story is a great page-turner. ... Read more

Book Description

A highly infectious, deadly virus from the central African rain forest suddenly appears in the suburbs of Washington, D.C. There is no cure. In a few days 90 percent of its victims are dead. A secret military SWAT team of soldiers and scientists is mobilized to stop the outbreak of this exotic "hot" virus. The Hot Zone tells this dramatic story, giving a hair-raising account of the
appearance of rare and lethal viruses and their "crashes" into the human race. Shocking, frightening, and impossible to ignore, The Hot Zone proves that truth really is scarier than fiction. ... Read more

Reviews (372)

A great account of close calls and tense trials with viruses
I think that Richard Preston deserves all five stars for this thrilling book on real life experiences with deadly Ebola Viruses. He took an accumulation of true stories and turned it into an interesting and spellbinding book that hardly seems true. This book is easy to follow, even though the whole is scientific. Preston balanced the scientific language and factuality with an interesting plot and rounded characters as in a fictional book. Preston went into painstaking details to turn the Reston operation and other experiments into lament terms that all readers might comprehend. His magnificent writing style also came through in his account of nurse Mayinga's journey through the city and how catastrophic the event actually might have been. I really enjoyed the amount of effort Preston put forth in describing what Ebola and Marburg actually do to the body, prior to and during death. Although the book was very good, I do think that Richard Preston might have left out the entire fourth part. It had no real influence on the situation at Kitum Cave or what the reader thought of Africa. With all things considered, I strongly advise this book be read by everyone and I will certainly recommend this book to everybody I know.

Entering the "Hot Zone"
It starts with a simple headache. Then maybe you get a nosebleed. After a few days, you know you are extremely sick. The lining of your stomach and the top layer of your tongue literally fall off. Your organs turn into mush. Excessive bleeding from every natural opening in your body occurs. And since your blood can't clot, the bleeding won't stop. Black vomit mixed with blood gushes from your mouth. Then, you die painfully with a mask-like expression on your face.

This doesn't even sound like it could exist, does it? Well it does. It is death by a virus known as Ebola. It is especially contagious in monkeys and can jump species over to humans.

The Hot Zone, by Richard Preston, describes outbreaks of this and other "hot" viruses in locations around the world, including a city near Washington, D.C. Virus experts in the Army need to unravel the Ebola mystery and try to protect the public from this vicious disease.

Preston has taken a true story and unveiled its horror. I couldn't believe how descriptive his writing is. If you want to read a true modern day thriller, then this is an awesome pick. I highly recommend it and am looking forward to reading more from Richard Preston.

Great Read!
After months of stuffy old British classics we read THE HOT ZONE by Richard Preston in my sophomore English class. What a breath of fresh air! The book reads like a novel, but is full of fascinating information about ebola. Whether you're a biology buff or just want a good beach read, this is a great book. I highly recommend this(...)

Good
This book happened to be my Physics book to read and i thought it would just be some people trying to track down this deadly virus. I thought it would all be fiction and i'd wright a report and get a good grade. Turns out, this book is fiction, one of the scariest books i've read, and one of the few books that at parts i couldn't put down!

Some parts didn't appeal to me as much as others (Thats why i give it a 4). I really liked the book and will encourage people to read it.

Cant put this down; master thriller story
This is one of the most exciting books you will ever read. And the scary thing is that the story is true. This page-turner will grip you from the onset and leave you will a chill down yor spine when you realize the nature of the world of virology.

Preston makes the story flow well from beginning to end. He makes feel like you are right in the middle of the story .. almost like you have a role to play. It wont take you long to read this book, and it is written in a comfortable style.

Anyone with an interest in viruses, microbiology, public health, or who just want a good reality thriller should read this book. You will not be disappointed! ... Read more

Book Description

This introduction to the theories of personality introduces readers not only to the rich history of psychology but to practical information that helps them understand their own lives and their relationships with other people. Using a theorist-by-theorist approach, the book summarizes the major theories of personality and emphasizes that the best understanding of personality derives from a variety of viewpoints. Thus, theories representing the psychoanalytic, sociocultural, trait, learning, sociological, and existential-humanistic paradigms are offered as different—yet equally valid—ways of approaching the study of personality. Includes a series of experiential exercises.What Is Personality? Sigmund Freud. Carl Jung. Alfred Adler. Karen Horney. Erik H. Erikson. Gordon Allport. Raymond B. Cattell and Hans J. Eysenck. B. F. Skinner. John Dollard and Neal Miller. Albert Bandura and Walter Mischel. Edward O. Wilson. George Kelly. Carl Rogers. Abraham Maslow. Rollo Reese May.For anyone wanting a comprehensive understanding of personality and individual differences. ... Read more

Reviews (5)

Great historic analysis on military innovations
It is a very good review on how things developed between world wars. It provides a good insight of the thinking of the different countries and how they coped with their doctrines and how much they took an advantage of the WWI experiences.
I am rating 4 stars because actually I would like much more information rather than 30 pages on each subject.

Readable and Good
This is an anthology of various articles. Generally anthologies are the pits as they tend to lack a central them and the quality will vary. These articles are generally by the authors and as such they are of an even standard.

There are a number of chapters that discuss a range of issues from the use of Tanks to the development of the Aircraft Carrier.

The book is interesting although the area covered is naturally enormous and the amount of space that can be devoted to complex subjects is naturally limited. Despite this most of the essays are interesting and not only for what they say. In the first essay about the development of armored warfare by way of an aside the writer attacks Gueridian as a sycophant and also as a person whose reputation was largely the result of self publicity. Later the English theorists Fuller and Liddell Hart are critiqued as presenting overly schematic histories of the First World War which warped the truth to fit in with their own theories. Interestingly the essay then goes on to suggest that the first world war infantry battles were so complex that even now we struggle to understand them and for that reason it was no surprise that Douglas Haig had the problems that he did.

All in all an interesting book although again very much a starting point for the issue it covers.

A Serious Systematic Look at Military Innovation
This may be the one book Secretary of Defense Don Rumsfeld should read. It is a serious systematic look at military innovation between the first and second world wars and its ten chapters run the gamut from aircraft carriers to submarines to mechanized combined armed warfare (the Blitzkrieg) to the development of radar, the emergence of amphibious landing capability, and the evolution of strategic bombing campaigns. There is a wide divergence of patterns both between topics and between countries. The British led in aircraft carrier development but made a series of organizational and technological choices that left them far behind the Japanese and the Americans. The British also led in the development of the tank but then rejected it as a mobile warfare system and were rapidly supplanted by the Germans who used the 1920s British tests as a basis for their development of Blitzkrieg. The submarine was rejected politically by everyone but was then developed effectively by the Americans and the Germans. The American torpedo failures are a maddening study in bureaucratic rejection of reality and a sober warning to the current peacetime Pentagon.

This book captures the complexity and the lessons of peacetime military innovation as well as any that has been written. It should be required reading for everyone who wants to work on the current problems of transforming the Pentagon.

Excellent Food for Thought
Williamson Murray (Editor), Alan R. Millet (Editor), combine again to publish a "must have" reference work for any serious military professional. The articles are universally excellent, well researched, and full of analysis. As military policy makers and strategists confront the ambiguities of the 21st Century, this work provides superb lessons learned from history. Buy the book and read it - it will be time and money well spent.

HQDA Recommended Reading!
This book is on the HQDA Recommended Reading list! Enjoy! ... Read more

Amazon.com

IDEO, the world's leading design firm, is the brain trust that's behindsome of the more brilliant innovations of the past 20 years--from the Applemouse, the Polaroid i-Zone instant camera, and the Palm V to the "fat" toothbrushfor kids and a self-sealing water bottle for dirt bikers. Not surprisingly,companies all over the world have long wondered what they could learn from IDEO,to come up with better ideas for their own products, services, and operations.In this terrific book from IDEO general manager Tom Kelley (brother of founderDavid Kelley), IDEO finally delivers--but thankfully not in the step-by-step,flow-chart-filled "process speak" of most how-you-can-do-what-we-do businessbooks. Sure, there are some good bulleted lists to be found here--such as thesecrets of successful brainstorming, the qualities of "hot teams," and, towardthe end, 10 key ingredients for "How to Create Great Products and Services,"including "One Click Is Better Than Two" (the simpler, the better) and "GoofProof" (no bugs).

But The Art of Innovation really teaches indirectly (not to mentionenlightens and entertains) by telling great stories--mainly, of how the bestideas for creating or improving products or processes come not from laboriouslyorganized focus groups, but from keen observations of how regular people workand play on a daily basis. On nearly every page, we learn the backstories ofsome now-well-established consumer goods, from recent inventions like the PalmPilot and the in-car beverage holder to things we nearly take for granted--likeIvory soap (created when a P&G worker went to lunch without turning off hissoap mixer, and returned to discover his batch overwhipped into 99.44 percentbuoyancy) and Kleenex, which transcended its original purpose as a cosmeticsremover when people started using the soft paper to wipe and blow their noses.Best of all, Kelley opens wide the doors to IDEO's vibrant, sometimes wackyoffice environment, and takes us on a vivid tour of how staffers tackle a designchallenge: they start not with their ideas of what a new product should offer,but with the existing gaps of need, convenience, and pleasure with which peoplelive on a daily basis, and that IDEO should fill. (Hence, a one-piece children'sfishing rod that spares fathers the embarrassment of not knowing how to teachtheir kids to fish, or Crest toothpaste tubes that don't "gunk up" at themouth.)

Granted, some of their ideas--like the crucial process of "prototyping," orincorporating dummy drafts of the actual product into the planning, to work outbugs as you go--lend themselves more easily to the making of actual things thanto the more common organizational challenge of streamlining services oroperations. But, if this big book of bright ideas doesn't get you thinking ofhow to build a better mousetrap for everything from your whole business processto your personal filing system, you probably deserve to be stuck with themousetrap you already have. --Timothy Murphy ... Read more

Reviews (49)

Less than expected
The Art of Innovation is the story of the famous Palo Alto based design firm, IDEO. The book is easy to read and moves quickly. The author, Tom Kelley, is the brother of founder David Kelley. Tom is the General Manager and is an ex-management consultant. This is important because the book really devolves into a light treatise on business management practices. This makes sense since given Tom Kelley's responsibilities at IDEO and his background. It also explains the Tom Peter's Foreword. If you like Tom Peter's books, you will enjoy this book.

If you are looking for real insights into the IDEO design process you will be disappointed. Most of the insights are of a personnel management nature, and even those are at a relatively high level. Mr. Kelley pokes more than a few veiled barbs at the slow industrial giants who simply cannot compete with the brain power and management prowess at IDEO. That may sound sarcastic, but Mr. Kelley's pride in his company often crosses that fine line into arrogance.

There are a few actual projects described to point out how valuable a certain IDEO practice is. There are repeated references to IDEO's contribution to the invention of the Apple mouse and follow-up work on the Microsoft Mouse. Also, a great deal of time is spent talking about the redesign of the common shopping cart that was done in one week for a segment on Nightline. I know that IDEO has had many important clients and recent important projects. Perhaps they can't talk about them because of non-disclosure agreements. There are color pictures of some products at the beginning of each of 15 chapters but often there is no mention of those products in the text. Some black & white photographs of products and the IDEO workspaces also accompany the text. There are no diagrams or illustrations.

A great deal of the book outlines the emphasis that IDEO puts on the treatment of their employees and their penchant for quick and frequent prototyping as a key to success. All projects start by assigning a "hot" team and letting them brainstorm and prototype their way into some great ideas. No details are given on how the teams are formed or managed.

This book is for you if you are looking for a light management practices book and just a little insight into a premier design firm. You will probably be disappointed if you want to find out how products are designed or what specific processes are used to manage the design process. You also will not get a great deal of competitive information about IDEO. The book assumes that you have at least a general idea of what Industrial Design is about.

Tom Kelley admits that workshops about the "IDEO way" have been turned into a profit center. They give seminars on how to organize product development at client companies. I could see IDEO including this book with their seminar, or perhaps they could give it to a prospective client to whet their appetite. It definitely leaves you wanting more information. I am left wondering, "How much is that seminar, and will they let me in?"

Innovation for Fun as Well as Profit
There are dozens of excellent books which discuss innovation. This is one of the best but don't be misled by the title, "Lessons in creativity from IDEO, America's leading design firm." Unlike almost all other authors of worthy books on the same subject, Kelley does NOT organize his material in terms of a sequence of specific "lessons"...nor does he inundate his reader with checklists, "executive summaries", bullet points, do's and don'ts, "key points", etc. Rather, he shares what I guess you could characterize as "stories" based on real-world situations in which he and his IDEO associates solved various problems when completing industrial design assignments for their clients. "We've linked those organizational achievements to specific methodologies and tools you can use to build innovation into your own organization...[However, IDEO's] 'secret formula' is actually not very formulaic. It's a blend of of methodologies, work practices, culture, and infrastructure. Methodology alone is not enough." One of the greatest benefits of the book is derived from direct access to that "blend" when activated.

It is extremely difficult to overcome what James O'Toole characterizes, in Leading Change, as "the ideology of comfort and the tyranny of custom." He and Kelley seem to be kindred spirits: Both fully understand how and why truly innovative thinking encounters so much resistance within organizations. Whereas O'Toole suggests all manner of strategies to overcome that resistance, Kelley concentrates on the combination ("blend") of ingredients which, when integrated and then applied with both rigor and passion, may (just may) produce what Jobs once referred to as "insanely great." What both O'Toole and Kelley have in mind is creating and sustaining an innovative culture, one from within which "insanely great" ideas can result in breakthrough products and (yes) services.

"Loosely described", Kelley shares IDEO's five-step methodology: Understand the market, the client, the technology, and the perceived constraints on the given problem; observe real people in real-life situations; literally visualize new-to-the-world concepts AND the customers who will use them; evaluate and refine the prototypes in a series of quick iterations; and finally, implement the new concept for commercialization. With regard to the last "step", as Bennis explains in Organizing Genius, Apple executives immediately recognized the commercial opportunities for PARC's technology. Larry Tesler (who later left PARC for Apple) noted that Jobs and companions "wanted to get it out to the world." But first, obviously, create that "it."

Kelley and his associates at IDEO have won numerous awards for designing all manner of innovative products such as the Apple mouse, the Palm Pilot, a one-piece fishing mechanism for children, the in-vehicle beverage holder, toothpaste tubes that don't "gunk up" in the cap area, "mud-free" water bottles for mountain bikers, a small digital camera for the handspring Visor, and the Sun Tracker Beach Chair.

With all due respect to products such as these, what interested me most was the material in the book which focuses on (a) the physical environment in which those at IDEO interact and (b) the nature and extent of that interaction, principally the brainstorm sessions. In the Foreword, Tom Peters has this in mind when explaining why Kelley's is a marvelous book: "It carefully walks us through each stage of the IDEO innovation process -- from creating hot teams (IDEO is perpetually on 'boil') to learning to see through the customer's eyes (forget focus groups!) and brainstorming (trust me, nobody but nobody does it better) to rapid prototyping (and nobody, but nobody does it better...)." Whatever your current situation, whatever the size and nature of your organization, surely you and it need to avoid or escape from "the ideology of comfort and the tyranny of custom." Granted, you may never be involved in the creation of an "insanely great" product but Kelley can at least help you to gain "the true spirit of innovation" in your life. I join him in wishing you "some serious fun."

This is the way I would run my company
This should be the first book you read when you get out of college. Much of what Tom Kelley says would probably make your boss turn away, going against many theorems taught in management classes.

But just maybe he is re-defining the perfect environments for the the ideas that change the way we interface.

a handbook of innovation
It is a handbook for innovation, the book share the experience of IDEO, the methods and the work practice to generate new ideas and the process of turning ideas to product. The first one is observation, people many ignore this point or pay little attention on that point. Tom mentioned a point that, we should user-oriented. Observed people how actually use a product instead of only interview them. Because some of customers are lacking product knowledge they cannot express the difficulty of using the product, even they do not fully utilize the product, so you may only get limited insight from interviewing them only.
I know that many people know the term of Brainstorming, which is a method of ideas generation. However, how to have a good brainstorming is a difficult task.

The third process is making prototype. It helps to solve the problem in 3-D, and let you know the problem or mistake in early stage of the process.

The last insight is about the quality of the team members. They should broad in their skills and interests, deep in their knowledge and experience in one or more disciplines. All these could enhance the cross-pollination. All they should accept the divest within the team.

Waste of time.
Reading this book is a waste of time. I know, It is tough to explain how someone can do innovating thinking etc. But this book does not help any. Read books on mindmapping instead. ... Read more

Book Description

No disease the world has ever known even remotely resembles the great influenza epidemic of 1918. Presumed to have begun when sick farm animals infected soldiers in Kansas, spreading and mutating into a lethal strain as troops carried it to Europe, it exploded across the world with unequaled ferocity and speed. It killed more people in twenty weeks than AIDS has killed in twenty years; it killed more people in a year than the plagues of the Middle Ages killed in a century. Victims bled from the ears and nose, turned blue from lack of oxygen, suffered aches that felt like bones being broken, and died. In the United States, where bodies were stacked without coffins on trucks, nearly seven times as many people died of influenza as in the First World War.

In his powerful new book, award-winning historian John M. Barry unfolds a tale that is magisterial in its breadth and in the depth of its research, and spellbinding as he weaves multiple narrative strands together. In this first great collision between science and epidemic disease, even as society approached collapse, a handful of heroic researchers stepped forward, risking their lives to confront this strange disease. Titans like William Welch at the newly formed Johns Hopkins Medical School and colleagues at Rockefeller University and others from around the country revolutionized American science and public health, and their work in this crisis led to crucial discoveries that we are still using and learning from today.

The Washington Post’s Jonathan Yardley said Barry’s last book can "change the way we think." The Great Influenza may also change the way we see the world. ... Read more

Reviews (28)

The Great Influenza: The American Experience
In The Great Influenza, John Barry has produced a massive and exhaustively researched description of one of the greatest disasters of human history. At least, from the American point of view. While there are a few glancing references to what was going on in the rest of the world, there is no serious discussion of any attempts to deal with the pandemic in other countries, even in other industrialized countries. On the other hand, Barry has chosen a very specific point of view: the transition of American medicine and medical training from folk wisdom to science. It's a compelling point on which to balance a long and exhaustive (there's that word again) study of how America and, specifically, American medicine confronted an epidemic in which people were dying faster than the technology of the time could handle, an epidemic in which society itself was nearly overwhelmed by death.

As other reviewers have noted, the book's weakness is a tendency towards melodrama, as in the far-too-often repeated tag line "This was influenza. Only influenza." After a while, you think to yourself, "Yes, we get it. Give it a rest."

On the other hand, the book has one of those quirky displays of real brilliance in the last two chapters in which Barry deals with how science is done well (in the case of Oswald Avery) or done poorly (in the case of Paul A. Lewis). These two chapters are so strong that they could stand on their own, and what they have to say about the process of scientific thought itself is fascinating. Avery's story is that of a man who was just relentessly focused, who kept digging deeper and deeper into a single issue until he discovered the source of heredity itself. Lewis's story, on the other hand, is that of a man who simply lost his way. Distracted by the need to administer an institute, the need constantly to raise money, to deal with the politics of science, the need to socialize and just plain hustle to support the work of others, Lewis lost the focus that Avery had and ending up flailing in a sea of theories and methodologies. In fact, if you don't read any other part of this book, read these two chapters.

There is no question about The Great Influenza being a monumental work. It's so good that you just have to overlook the bits of melodrama that pop up from time to time. The research is, well I obviously can't use "exhaustive" again, so let's say nearly encyclodedic. In fact, there's so much research, and so much documentation that Barry has used an odd method of footnoting. Instead of using footnote numbers that refer to the notes section at the end of the book, you have to turn to the notes section and find the specific page and text being referenced. Unfortunately, as a result you don't know while you're reading which bits have footnotes and which don't. I'd prefer actual footnote numbers. Ah, well. I'm sure it seemed like a good idea at the time.

In any case, Barry has produced a massive and important work of epidemiological history which is, at the same time, as readable as a thriller. In writing this review, I kept wavering between giving it four stars or five stars and finally decided on five based on the scope, the thoroughness, and what Aristotle would call the "point of attack," that is, the point at which the story really begins, which is, in this case, the birth of truly scientific medical education in America. All in all, it's a truly fascinating and immensely readable piece of history.

Sobering look at a deadly pandemic...
A book that recently caught my eye was one by John Barry titled The Great Influenza - The Epic Story Of The Deadliest Plague In History. Now, I generally have a phobia about needles, and have *never* received a flu vaccination, but I think that will change next year. This was scary stuff...

Barry details the Spanish influenza pandemic of 1918 in great detail. He starts by setting the stage of how American medicine was practiced at the end of the 19th century, and how there was little control or respect for the profession. And rightly so... Nearly anyone could call themselves a doctor and do nearly anything. But through the efforts of a few key people, John Hopkins university was formed to bring the medical education up to European standards. Most of this transformation was occuring when the flu pandemic started. This is where the book gets interesting... and frightening.

Because of World War 1, recruits were overcrowded into training facilities that were less than sanitary. When the flu first broke out in one of the army camps in the states, it was quickly transferred to other camps when soldiers transferred. From there, it easily jumped into major cities, decimating large numbers of people. And when these soldiers went overseas, the flu went with them. Being especially contagious, it swept the globe in short order and left, by some estimates, over 100 million dead. That is so hard to comprehend.

When you look at the struggle they had to even identify the cause of the illness, you understand how it could so easily run rampant. One would think that it couldn't happen today, but one would be wrong. SARS, AIDS... diseases that defy attempts to quickly identify the virus, and are resistant to attempts and efforts to treat them. It's not hard to imagine how a pandemic could start so much more quickly today due to the ease of worldwide travel.

Well worth reading to understand how precarious the general health of society could be...

Just the flu
Wow. The Great Influenza sort of blew me away. Like most people I've heard of the 1918 influenza, but also like most I've never actually read anything on the epidemic. My first introduction to the topic came as a young nurse working on a neurology ward where Parkinson's Disease was diagnosed and treated. At the time it was believed to have arisen as a late neurological response to that infection. For all I know they may still think so. During the swine flu epidemic and the controversy over whether the vaccine had caused a rise in the incidence of Guillian Barre, the so-called French polio, the 1918 flu was frequently mentioned. After reading Mr. Barry's book I can certainly see why.

What amazes me most about the pandemic of 1918 is not its virulence so much as its repercussions. It definitely occurred during the most inopportune time, almost proving Murphey's law that if anything can go wrong it will and at the worst possible time. Probably one of the most significant outcomes of the flu seems to have been the effect it had on the peace terms. One is left to wonder if Wilson had not been affected by the flu in so damaging a way and at so crucial a time, whether World War II could have been avoided. Moreover much is made of the nihilism of the 1920s, that lost generation between the two world wars. The young of the era seemed to have gone through a loss of innocence that is often attributed to the effects of the WWI experience and the death of the overconfident 19th century way of life. It seems to me that far more damage to the confidence of young adults was due to the effects of the influenza epidemic. Certainly Barry's discussion makes the character of the 1920s and 1930s much clearer to me.

The differential effect of the flu on the various age groups, suggests much about the effect of the virus on the immune system. Having had to manage patients with ARDS in ICU, most of them very young people like those in 1918, I can hardly imagine what it might have been like to be a nurse during a time prior to mechanical ventilation and sophisticated drug therapy. We lose ARDS patients with an unpleasant frequency even now. In 1918 I don't know how one could have helped even a single patient survive it. It had to have been appallingly painful to the staff, overworked as they were, even ill themselves as some were, to watch a patient die that way especially as the author points out again and again because so many of these patients were in the prime of life and had so much to live for yet. I certainly know what its effect has been on me over the years.

Although the author attempts to reassure the reader that although we may have another similar pandemic, the outcome will be less devastating because of our modern medical facilities and experience, I can't help but think of the Titanic! It couldn't sink, you know, because it was the product of the most modern and up to date technology of its time. Maybe MRSA (methacillin resistant staph aureus) and VRE (vanco resistant enterococci) will be our armageddon!

A serious and fascinating book. One every health care worker should read.

Dense with detail, full of melodrama
I read many reviews of this book, and finally had to buy it.
This is a book you can easily put down! Dense with detail and many fascinating characters, but ruined by the melodramatic style. Along the lines of: " Then suddenly, it struck with incredible force!" Not an actual quotation, but you get the idea.

Over and over again he uses this same device. It ultimately becomes tiresome. I'm about halfway through, and I have not picked it up in about 3 weeks.

Hold out for the (used) paperback!

a mesmerizing book
This has just become one of my favorite books. It is a compelling read, like a real-life Stephen King novel. But it's built around a lot more than just plot and character. It also gives you tremendous insight into how the body works, how viruses work, and how diseases interact with the environment--- and it makes clear that one of the most important elements of the environment is the political climate. This book tells you more about Woodrow Wilson than most history books on World War I. Finally, it's extraordinarily well-researched and accurate: a doctor-friend who is actually a pulmonary expert told me it not only gets things right, but taught him something. I think it's obvious by now I love this book. ... Read more

Book Description

Gives students the most thorough understanding of cell and tissue biology, structure, and function is now revised and updated in a FULL-COLOR Tenth Edition!

Reflecting the latest research in the field, the tenth edition provides students with a solid knowledge of how cell and tissue structures are linked with their functions. This book examines the structure and function of cells, the four basic body tissues, and each organ and organ system of the human body. Throughout, cell biology is emphasized as the most fundamental approach to understanding structure and function.

Features a full-color design, 300 full-color photomicrographs highlighting important structural details of cells and tissues, a companion CD-ROM Atlas with all 600 photos and illustrations in the book. ... Read more

Reviews (12)

Basic & excellent histology - reviewed by Marcelo Antunes
This book presents all basic tissues followed by descriptions of all human body systems. Microscopic anatomy and physiology are well balanced throughtout the textbook.The brazilian authors, Junqueira & Carneiro, used a simple, readable language along with very good illustrations and photos (including a colored atlas) to produce this book: the result is a text in which the student will find not only precise informations but a textbook of Histology simple enough to read, to study, to learn, and to review. Perhaps, more clinical comments and/or Pathology relating topics should be included in the next edition.

The Cd-Room is great but...
The CD- room is user friendly and thats good when you have to study a lot and need something easy .. But The figures in the book never had the zoom or the Microscopy resolution with every slide in the book. And well Is important to know that kid of information specialy if you are interested in microscopy

Just Great
This book is one of the best books i've ever read in basic histology. it's really good for medical students, Simple and straight to the point.
Every histologic feature had it's clinical correlation which is so helpful for students throughout their Predoc studies.

GREAT
it's the best basic histology book i've read ..... it's excellant for Predoc students

I am from Brazil and that¿s the book that we used at our sch
I am from Brazil and that's the book that we used at our school for histology.
We kind of liked it a lot since it was very easy to read and straightforward with its explanations so you would understand it easily, plus it covered everything that you needed to know for a histology class, for 1st year medical students.
Yours truly,
Thereza M.P.S.Melo. ... Read more

Book Description

This user-friendly book logically presents the entire range of research methodologies in psychology, in addition to the often discussed andtraditional use of experimental research.. Comprehensive and readable, it will interest those in the varied fields of cognitive, developmental, clinical, and social psychology.Topics include inductive and deductive reasoning, empirical observation, concepts of validity, the phases in research., and the concept. of levels of constraint..For anyone looking for the needed background to become a sophisticated consumer of research, able to evaluate the many claims for products, ideas, and programs that bombard our society and critical thinking in everyday life. ... Read more

Reviews (3)

A dissenting opinion
First, I want to say that I have NOT read this book; I have some comments based on its table of contents. I teach research methods in education, and have served on over a hundred dissertation committees in education and other fields (including several dissertations in psychology), and I would not use or recommend this book primarily because of its extremely limited treatment of qualitative research. Despite the book cover's claim that the book deals with "the entire range of research methodologies in psychology", the coverage of qualitative methods appears to be limited to one chapter on naturalistic and case-study methods. (A second chapter which deals with field research in fact seems to focus on quasi-experimental and single-subject designs, which are not qualitative.) The rest of the book is heavily quantitative/experimental in its approach (there are three chapters on experimental design alone). It seems revealing that although there are sections on the limitations of naturalistic and case study research and correlational and differential research, there is no explicit section on the limitations of experimental research. There is also no discussion of one of the most common qualitative approaches used in psychology--the qualitative interview study, which is different from a "case study". (For more on this approach, I recommend "Learning from Strangers: The Art and Method of Qualitative Interview Studies", by the psychologist Robert Weiss.)

If you are a student in a very quantitatively-oriented psychology department, this may be a useful book for you. However, at a time when many research methods books are devoting much more space to qualitative methods, Graziano and Raulin's book seems a bit anachronistic. Several highly regarded research methods textbooks that are more even-handed in their coverage are David Krathwohl, Methods of Educational and Social Science Research: An Integrated Approach (second edition, 1998), and Colin Robson, Real World Research: A Resource for Social Scientists and Practitioner-Researchers (1993; second edition forthcoming). There is also an enormous literature on qualitative methods specifically; simply search this site under "qualitative research".

an excellent text with great web + cd support
I decided to adopt this text for my course as it is comprehensive, up-to-date, and includes a wealth of supplementary materials that are web-based, as well as available on the accompanying CD. Recommended highly for undergrad AND graduate students.

Good baseline book for those preparing for a dissertation
As a Ph.D. student that is about to start my dissertation I found this book extremely helpful in wading through the various research and analysis methods. Filled with examples (although principally focused on Psychology), the book has helped me plan my dissertation. A great reference book and in my opinion a must have for those who are about to start their dissertation. ... Read more

Book Description

Charles Seife traces the origins and colorful history of the number zero from Aristotle to superstring theory by way of Pythagoras, the Kabbalists, and Einstein. Weaving together ancient dramas and state-of-the-art science, Zero is a concise tour of a universe of ideas bound up in the simple notion of nothingness. ... Read more

Reviews (82)

A good summary
Despite the abstract nature of it's subject matter, this book is a surprisingly breezy and informative read about the history of zero and it's value in the mathematics (and scientific) revolutions of the 1600s and still today. It's part history, part math primer, and part practical guide, with the later chapters focussing on how the zero is used in physics and astronomy.

Seiff has an engaging style and he doesn't talk down or talk above the reader. Although Seiff obviously is an expert in difficult math, he doesn't overwhelm you with equations or get too abstract. Even sections on trig and calculus are written in everyday language that you can easily follow. The book does begin to trail off at Chapter 7-8, from here much of the book seems like filler. I preferred "The Nothing That Is" (also about the zero number) a little because I was more interested in the history and that book covers it more, but Seiff still does a fine job here with history of zero, and his book is probably more useful for students trying to know how to use the zero and it's concepts for their math classes, especially figuring out the limit and other calculations.

A very engaging, interesting, and enlightening read
The title of this book is "Zero: the Biography of a Dangerous Idea." Certainly, what Charles Seife wrote does not disappoint: it IS a biography of zero. It starts from its conception in early history, and progresses to outline its development in history through the branches of mathematics, physics, art, and even philosophy. A previous reader was disappointed that the book took time to focus on physics and philosophy, but keep in mind that zero is not limited only to the mathematical realm. Indeed, it is pervasive in society, and it has affected the way we view the world. So to talk about zero yet disregard its important contributions to fields other than mathematics would be a travesty.

Seife's book is a very engaging and enlightening read. Seife looks at how zero has become: the foundation for calculus (taking limits to zero), a revolutionary idea in art (3d drawings have a point of infinity to give depth perception...and infinity and zero are just different sides of the same coin), an important concept of the numberline, and many other places. Indeed, I have read this book many times, sometimes for a quick browse and sometimes for an indepth read, and it has always been a pleasure to read.

Moreover, Seife is very knowledgeable in what he writes, and he brings a sense of humor as well--if you have ever read his article about the debate on cold fusion in 'Science' or 'Scientific American' (it was one or the other, its been a while since that article was published in the early 90s I believe) you'll see his sense of humor in his concluding paragraph (cold fusion or confusion anyone?).

And in response to another review earlier, the reader said that in the appendix there was a proof where a=1 and b=1, and from the equation a^2 - b^2 = a^2 - ab it can be found that 1=0 by factoring the difference of squares and dividing by (a-b). The reader commented that this is dividing by 0, that such an operation violates a fundamental law of algebra (cannot divide by zero), and that an editor should have caught it.

The point is that Seife is showing WHY you cannot divide by 0, that the result is 1=0 and that logic and mathematics would be invalid. He is showing why zero may be a 'dangerous idea'!

In conclusion, this book is superb in its writing and content. It lives up to what it was meant to do, to show the development of zero through history. It is clear, concise, and witty. You will not be disappointed.

Zero is fundamental
Entertaining book for students of philosophy, historians, and math neophytes, but Seife's simple-minded application of the principle of the conservation of energy to the quantum electrodynamic sea of spacetimemassenergy, i.e. the "zero point field," among other things, reveals him to be among the least imaginitive of physicists. His dismissive proposition that "nothing can come from nothing," overlooks the very simple fact that the QED sea of energy is hardly "nothing," otherwise there would be no such thing as Brownian motion or the Casimir Effect, not to mention the space, time, mass, and energy of our universe. Hal Puthoff claims that a cupful of this so called "vacuum energy" could boil away the oceans of our planet. (The most intriguing concept of "zero" is that promulageted by today's heretics such as Tom Bearden.) Presumably, however, Seife's math and philosophical history of zero is accurate. Before reading this book, this reader had known very little of it, and it was this part that he found quite enjoyable.

Jumbled mess of ideas
This is a mildly interesting and entertaining book about history of zero that unfortunately tries to be too cute with its style and to pull in so many unrelated ideas, it loses focus as you turn the pages. When "Zero" stays on topic it's OK. Seife has a pretty good grounding in most of the history, and it was facsinating to read about how the number was used for such simple purpose for Babylonians but became so important for abstract number systems later.

Middle section of the book deals with zero in calculus, useful for any student toughing it out thru intro calc. But Seife gets too drawn in to all the goofy philosophical wanderings you can make about zero, he goes off on way too many tangents that don't make sense. Yes, you can't divide 1 by 0 and the number has a special role in most operations, but how do these properties threaten to bring down the whole framework of math (to paraphrase)? There's all kinds of talk about how zero and infinity are just two sides of the same coin-- why? The author tries to sound like a sage but doesn't make much sense with the claims on these pages.

Whole thing comes apart in the last couple of chapters on physics, cosmology, and applied math which are slim on facts and chock-full of flowery language about how important zero is but where the author really doesn't back his claims. In fact, as the book goes on it seems to make less sense, as though it doesn't quite know what it's supposed to be saying as it moves farther afield from history and calculus. Why are these later chapters even here? They don't add anything and detract from the book's overall value.

Zero is not just a number, its a way of life
A very interesting book. The Author shows how mindsets, philosophies and cultures had to change to enable the Zero to be accepted. The West overlooked then resisted the idea of zero.
When the zero idea took hold and was finally accepted it affected everything from Aristoteloism, to commerce, to Art. Even the biblical creation stories took on a different light.
Art in the West during the Renaissance gained a major improvement
as the sense of perspective was developed. This vanishing point within a painting is the equivalnt of the introduction of Zero into the art world .
I would read other books by this author, interesting history, The book moves right along, I like the Author's style, plenty of background, but always stayed the coure. I believe an audio book
is probably not the correct format for this information. I would have liked to have seen the test portraying some of the
equtions. ... Read more

Book Description

An Easy To Read Introduction To The Theory Of Change Management That Focuses On What Works.--This text refers to the paperback edition of this title ... Read more

Reviews (6)

I was disappointed
There are some useful nuggets, perhaps, but on the whole I was happier with material I found on the web.

A Gourmet Appetizer for the Appreciative Inquiry Feast
"Wonderful, thick, rich writing on Appreciative Inquiry is currently available..." says Sue Hammond in her introduction to this nifty little book. It certainly is, but the Thin Book of AI is just enough to whet your appetite for the main course. If you've never heard of Appreciative Inquiry (or as I call it 'Looking for the Good Stuff') this is the place to start.

Sue takes the essence of the Appreciative Inquiry process and makes it easy to digest. Her purpose was to create a book to help others find out enough to decide if they want to take on more about this facinating process for change. She has done it well.

If you have heard of AI and are using it in your business or consulting practice, you probably already know about this book. I find it an excellent inclusion in a proposal or a follow-up gift to a prospective client. It is straight forward and succinct, yet has enough flavor to make you want more. A perfect appetizer.

Buy several, as you will want to keep one in your briefcase, but you will inevitably give it away.

Get Started With Appreciative Inquiry!
The Thin Book of Appreciative Inquiry does all it promises to do...and more. In a very short time (a round-trip commute for most of us in Tokyo), Ms. Hammond introduces all the core elements of this exciting and effective approach to positive change in any organization.

Her mini-tome led me to delve deeper into the "mysteries of organizations" and other AI authors. The Thin Book was the first step toward placing AI at the forefront of our teambuilding efforts, both within AMT Group and for our clients. HIGHLY recommended.

A breath of fresh air
Since Aristotle, Descartes, Newton, and Freud, we have analyzed and reduced everything to the micro level so that we can repair, replace it, or control it. This is not that kind of book. It is a new way to get perspective on issues by redirecting attention to consider the good things that are going on around us. The sheer mention of the question: What is working well around here changed my tone for the whole day. I began to listen and look for the positive and beauty and affirm it when I saw it. This is not just a positive thinking Peale book, or positive mental tape book The Thin Book of Appreciative Inquiry is an introduction to the idea that change can be managed by focusing on what works. This little book is worth it the price as it gives you a good definition of AI and is like an appetizer for the meal. Hammond has done a nice of capturing the essence of this transforming approach and provides many sample questions that let's you intuitively grasp this is good soup for the soul. I wish they would have added more to the book but that is why the called it thin- it does create a desire to know more about AI.

Great Alternative to Always Finding Problems
Too often, analysts try to find problems with organizations so they have something to solve. It's what they live for! Customers come to analysts when they feel there is a problem, so the two seem like a match -- the customer thinks there is a problem, the analyst proves there is. However, usually a customer's business isn't in complete shambles; they usually do something right. Sue's book provides analysts an alternative to always finding problems. Analysts can use appreciateve inquiry to first discover what the customer is doing right. Often applying the same principles, processes, procedures, to what they are doing correctly can solve what the customer perceives as a current problem. This is still a match between the customer and the analyst with one added advantage: it leaves the customer feeling better about him/herself. In 60 pages Sue gives analysts a completely new skill for in their toolkit. ... Read more