Book Description

This introduction to the theories of personality introduces readers not only to the rich history of psychology but to practical information that helps them understand their own lives and their relationships with other people. Using a theorist-by-theorist approach, the book summarizes the major theories of personality and emphasizes that the best understanding of personality derives from a variety of viewpoints. Thus, theories representing the psychoanalytic, sociocultural, trait, learning, sociological, and existential-humanistic paradigms are offered as different—yet equally valid—ways of approaching the study of personality. Includes a series of experiential exercises.What Is Personality? Sigmund Freud. Carl Jung. Alfred Adler. Karen Horney. Erik H. Erikson. Gordon Allport. Raymond B. Cattell and Hans J. Eysenck. B. F. Skinner. John Dollard and Neal Miller. Albert Bandura and Walter Mischel. Edward O. Wilson. George Kelly. Carl Rogers. Abraham Maslow. Rollo Reese May.For anyone wanting a comprehensive understanding of personality and individual differences. ... Read more

Amazon.com's Best of 2001

In As the Future Catches You, Juan Enriquez of the Harvard Business School attempts to capture the trajectory of technological progress and understand the forces shaping our social and economic futures. Enriquez argues that February 2, 2001--the date that anyone with Internet access could contemplate the entire human genome--is akin to 1492 and Columbus's discovery of America. Instead of a new continent however, Enriquez sees the alphabet of DNA (A, adenine; T, thymine; C, cytosine; and G, guanine) and predicts that it will be the "dominant language and economic driver of this century." While none of the ideas presented here are entirely new, As the Future Catches You stands out because of Enriquez's ability to view and connect trends--genomics in particular--in a way that just about anyone can understand. Eye-popping typography and graphics coupled with a compact and almost poetic writing style make this thought-provoking book one to savor. Highly recommended. --Harry C. Edwards ... Read more

Reviews (26)

Easy to Read and VERY INSIGHTFUL
If you want to understand some of the "big picture" issues in our society I strongly encourage you to read this book. Peter Drucker's Management Challenges for the 21st Century and Daniel Pink's Free Agent Nation are two other good reads on a knowledge-based economy.

While Mr. Enriquez spends most of the book talking about genomics (his area of expertise and knowledge) and the implications arising from developments in the area, he also tries to illustrate the impact such discoveries might have on the world economy in a very basic, easy-to-understand manner. Mr. Enriquez does an excellent job in talking about the importance of education and how the large differences among certain geographic regions may lead to a larger divergence of wealth in the next century.

In talking about genomics, Mr. Enriquez is quick to talk about cloning and the moral and ethical issues that will arise from such technology and how it will be EXTREMELY TOUGH to policy this technology due to its rapid evolution and ability to move into other countries borders. In the past the evolution of public policy was adjusted with the technologies but genomics is different in that we are talking about the potential to create human life via cloning, which stirs up all kinds of moral and social issues which affects politicians and their voting constituencies.

The one thing I know is that genomics is revolutionizing modern medicine as we breathe today. The new drugs, cures and foods that will be created and these WILL have VERY PROFOUND impacts on our standard of living in the next century and will cause tons of social implications. This book is your entrance into learning about geonomics in a very easy to read book. I highly recommend purchase of the book.

Highly Recommended!
If you read only one book about the looming genetics revolution, As the Future Catches You would be a pretty good pick. After laying a foundation with a basic introduction to DNA and the genetic sciences, Juan Enriquez takes the reader on a tour of the mystifying advances that are putting humans in greater control of their own evolutionary destiny. This book is designed as much to inspire questions as to answer them, and uses a variety of font styles and sizes and almost poetic prose to provoke the thoughtful involvement of the reader. We from getAbstract recommend this book to any reader who doesn't want to let the future catch him off guard.

Why reviews of this book vary from * to *****
This book reads like an engaging lecture. If you're looking for an extensive and scholarly work . . . you'll give it a single *. If you're looking for a well written, extended and readable Powerpoint presentation (and I mean that in all seriousness) you'll rate this book much more highly. I was surprised by how light the book was on words/$ but was pleasantly surprised that after I'd adjusted my expectations the book was readable and engaging. And it's significantly less expensive than the thousands Enriquez probably charges to deliver this presentation in person . . .

Huh?
I am a librarian. We have this book in our collection only because it was given to us for free. I'm not sure what all of the praise is for. It is puzzling to me.

Good, if you like PowerPoint
The most telling phrase was in the afterword: "I apologize for simplifying so many debates and concepts." At least he knew what he was doing.

I found this to be a turbulent stream of factoids, hero worship, and incomplete ideas. The author seems not to distinguish between opening a discussion and failing to finish a thought. The quantitative statements are sometimes incorrect - his decimal points seem to wander as much as the rest of the presentation.

Visually, the text is a mess. Maybe he wanted it to look lively and creative, instead of putting the life into the text itself. His typographic "creativity" tops out around the Crayola level, though. It's what I'd expect of someone who just discovered all those cool controls over fonts, sizes, layout, etc., but has not yet discovered they don't all need to be used on any one page. In fact, this typography interferes with a good reader's perceptual habits. I actually like aggressive use of type, like some of David Carson's - but Carson brings visual competence to the page.

The one graph (p.147) is uninformative even by USA Today standards. It would probably have Tufte spinning in his grave. (As far as I know, Tufte is alive as of this writing - that graph might well kill him.)

Toffler's 'Future Shock' needs continuous replacement, because the future keeps getting here and keeps being something we didn't expect. I'm glad to see people writing about the ever-changing future. I welcome thoughtful, communicative visual presentations. This book just doesn't give me either. ... Read more

Reviews (5)

Great historic analysis on military innovations
It is a very good review on how things developed between world wars. It provides a good insight of the thinking of the different countries and how they coped with their doctrines and how much they took an advantage of the WWI experiences.
I am rating 4 stars because actually I would like much more information rather than 30 pages on each subject.

Readable and Good
This is an anthology of various articles. Generally anthologies are the pits as they tend to lack a central them and the quality will vary. These articles are generally by the authors and as such they are of an even standard.

There are a number of chapters that discuss a range of issues from the use of Tanks to the development of the Aircraft Carrier.

The book is interesting although the area covered is naturally enormous and the amount of space that can be devoted to complex subjects is naturally limited. Despite this most of the essays are interesting and not only for what they say. In the first essay about the development of armored warfare by way of an aside the writer attacks Gueridian as a sycophant and also as a person whose reputation was largely the result of self publicity. Later the English theorists Fuller and Liddell Hart are critiqued as presenting overly schematic histories of the First World War which warped the truth to fit in with their own theories. Interestingly the essay then goes on to suggest that the first world war infantry battles were so complex that even now we struggle to understand them and for that reason it was no surprise that Douglas Haig had the problems that he did.

All in all an interesting book although again very much a starting point for the issue it covers.

A Serious Systematic Look at Military Innovation
This may be the one book Secretary of Defense Don Rumsfeld should read. It is a serious systematic look at military innovation between the first and second world wars and its ten chapters run the gamut from aircraft carriers to submarines to mechanized combined armed warfare (the Blitzkrieg) to the development of radar, the emergence of amphibious landing capability, and the evolution of strategic bombing campaigns. There is a wide divergence of patterns both between topics and between countries. The British led in aircraft carrier development but made a series of organizational and technological choices that left them far behind the Japanese and the Americans. The British also led in the development of the tank but then rejected it as a mobile warfare system and were rapidly supplanted by the Germans who used the 1920s British tests as a basis for their development of Blitzkrieg. The submarine was rejected politically by everyone but was then developed effectively by the Americans and the Germans. The American torpedo failures are a maddening study in bureaucratic rejection of reality and a sober warning to the current peacetime Pentagon.

This book captures the complexity and the lessons of peacetime military innovation as well as any that has been written. It should be required reading for everyone who wants to work on the current problems of transforming the Pentagon.

Excellent Food for Thought
Williamson Murray (Editor), Alan R. Millet (Editor), combine again to publish a "must have" reference work for any serious military professional. The articles are universally excellent, well researched, and full of analysis. As military policy makers and strategists confront the ambiguities of the 21st Century, this work provides superb lessons learned from history. Buy the book and read it - it will be time and money well spent.

HQDA Recommended Reading!
This book is on the HQDA Recommended Reading list! Enjoy! ... Read more

Amazon.com

IDEO, the world's leading design firm, is the brain trust that's behindsome of the more brilliant innovations of the past 20 years--from the Applemouse, the Polaroid i-Zone instant camera, and the Palm V to the "fat" toothbrushfor kids and a self-sealing water bottle for dirt bikers. Not surprisingly,companies all over the world have long wondered what they could learn from IDEO,to come up with better ideas for their own products, services, and operations.In this terrific book from IDEO general manager Tom Kelley (brother of founderDavid Kelley), IDEO finally delivers--but thankfully not in the step-by-step,flow-chart-filled "process speak" of most how-you-can-do-what-we-do businessbooks. Sure, there are some good bulleted lists to be found here--such as thesecrets of successful brainstorming, the qualities of "hot teams," and, towardthe end, 10 key ingredients for "How to Create Great Products and Services,"including "One Click Is Better Than Two" (the simpler, the better) and "GoofProof" (no bugs).

But The Art of Innovation really teaches indirectly (not to mentionenlightens and entertains) by telling great stories--mainly, of how the bestideas for creating or improving products or processes come not from laboriouslyorganized focus groups, but from keen observations of how regular people workand play on a daily basis. On nearly every page, we learn the backstories ofsome now-well-established consumer goods, from recent inventions like the PalmPilot and the in-car beverage holder to things we nearly take for granted--likeIvory soap (created when a P&G worker went to lunch without turning off hissoap mixer, and returned to discover his batch overwhipped into 99.44 percentbuoyancy) and Kleenex, which transcended its original purpose as a cosmeticsremover when people started using the soft paper to wipe and blow their noses.Best of all, Kelley opens wide the doors to IDEO's vibrant, sometimes wackyoffice environment, and takes us on a vivid tour of how staffers tackle a designchallenge: they start not with their ideas of what a new product should offer,but with the existing gaps of need, convenience, and pleasure with which peoplelive on a daily basis, and that IDEO should fill. (Hence, a one-piece children'sfishing rod that spares fathers the embarrassment of not knowing how to teachtheir kids to fish, or Crest toothpaste tubes that don't "gunk up" at themouth.)

Granted, some of their ideas--like the crucial process of "prototyping," orincorporating dummy drafts of the actual product into the planning, to work outbugs as you go--lend themselves more easily to the making of actual things thanto the more common organizational challenge of streamlining services oroperations. But, if this big book of bright ideas doesn't get you thinking ofhow to build a better mousetrap for everything from your whole business processto your personal filing system, you probably deserve to be stuck with themousetrap you already have. --Timothy Murphy ... Read more

Reviews (49)

Less than expected
The Art of Innovation is the story of the famous Palo Alto based design firm, IDEO. The book is easy to read and moves quickly. The author, Tom Kelley, is the brother of founder David Kelley. Tom is the General Manager and is an ex-management consultant. This is important because the book really devolves into a light treatise on business management practices. This makes sense since given Tom Kelley's responsibilities at IDEO and his background. It also explains the Tom Peter's Foreword. If you like Tom Peter's books, you will enjoy this book.

If you are looking for real insights into the IDEO design process you will be disappointed. Most of the insights are of a personnel management nature, and even those are at a relatively high level. Mr. Kelley pokes more than a few veiled barbs at the slow industrial giants who simply cannot compete with the brain power and management prowess at IDEO. That may sound sarcastic, but Mr. Kelley's pride in his company often crosses that fine line into arrogance.

There are a few actual projects described to point out how valuable a certain IDEO practice is. There are repeated references to IDEO's contribution to the invention of the Apple mouse and follow-up work on the Microsoft Mouse. Also, a great deal of time is spent talking about the redesign of the common shopping cart that was done in one week for a segment on Nightline. I know that IDEO has had many important clients and recent important projects. Perhaps they can't talk about them because of non-disclosure agreements. There are color pictures of some products at the beginning of each of 15 chapters but often there is no mention of those products in the text. Some black & white photographs of products and the IDEO workspaces also accompany the text. There are no diagrams or illustrations.

A great deal of the book outlines the emphasis that IDEO puts on the treatment of their employees and their penchant for quick and frequent prototyping as a key to success. All projects start by assigning a "hot" team and letting them brainstorm and prototype their way into some great ideas. No details are given on how the teams are formed or managed.

This book is for you if you are looking for a light management practices book and just a little insight into a premier design firm. You will probably be disappointed if you want to find out how products are designed or what specific processes are used to manage the design process. You also will not get a great deal of competitive information about IDEO. The book assumes that you have at least a general idea of what Industrial Design is about.

Tom Kelley admits that workshops about the "IDEO way" have been turned into a profit center. They give seminars on how to organize product development at client companies. I could see IDEO including this book with their seminar, or perhaps they could give it to a prospective client to whet their appetite. It definitely leaves you wanting more information. I am left wondering, "How much is that seminar, and will they let me in?"

Innovation for Fun as Well as Profit
There are dozens of excellent books which discuss innovation. This is one of the best but don't be misled by the title, "Lessons in creativity from IDEO, America's leading design firm." Unlike almost all other authors of worthy books on the same subject, Kelley does NOT organize his material in terms of a sequence of specific "lessons"...nor does he inundate his reader with checklists, "executive summaries", bullet points, do's and don'ts, "key points", etc. Rather, he shares what I guess you could characterize as "stories" based on real-world situations in which he and his IDEO associates solved various problems when completing industrial design assignments for their clients. "We've linked those organizational achievements to specific methodologies and tools you can use to build innovation into your own organization...[However, IDEO's] 'secret formula' is actually not very formulaic. It's a blend of of methodologies, work practices, culture, and infrastructure. Methodology alone is not enough." One of the greatest benefits of the book is derived from direct access to that "blend" when activated.

It is extremely difficult to overcome what James O'Toole characterizes, in Leading Change, as "the ideology of comfort and the tyranny of custom." He and Kelley seem to be kindred spirits: Both fully understand how and why truly innovative thinking encounters so much resistance within organizations. Whereas O'Toole suggests all manner of strategies to overcome that resistance, Kelley concentrates on the combination ("blend") of ingredients which, when integrated and then applied with both rigor and passion, may (just may) produce what Jobs once referred to as "insanely great." What both O'Toole and Kelley have in mind is creating and sustaining an innovative culture, one from within which "insanely great" ideas can result in breakthrough products and (yes) services.

"Loosely described", Kelley shares IDEO's five-step methodology: Understand the market, the client, the technology, and the perceived constraints on the given problem; observe real people in real-life situations; literally visualize new-to-the-world concepts AND the customers who will use them; evaluate and refine the prototypes in a series of quick iterations; and finally, implement the new concept for commercialization. With regard to the last "step", as Bennis explains in Organizing Genius, Apple executives immediately recognized the commercial opportunities for PARC's technology. Larry Tesler (who later left PARC for Apple) noted that Jobs and companions "wanted to get it out to the world." But first, obviously, create that "it."

Kelley and his associates at IDEO have won numerous awards for designing all manner of innovative products such as the Apple mouse, the Palm Pilot, a one-piece fishing mechanism for children, the in-vehicle beverage holder, toothpaste tubes that don't "gunk up" in the cap area, "mud-free" water bottles for mountain bikers, a small digital camera for the handspring Visor, and the Sun Tracker Beach Chair.

With all due respect to products such as these, what interested me most was the material in the book which focuses on (a) the physical environment in which those at IDEO interact and (b) the nature and extent of that interaction, principally the brainstorm sessions. In the Foreword, Tom Peters has this in mind when explaining why Kelley's is a marvelous book: "It carefully walks us through each stage of the IDEO innovation process -- from creating hot teams (IDEO is perpetually on 'boil') to learning to see through the customer's eyes (forget focus groups!) and brainstorming (trust me, nobody but nobody does it better) to rapid prototyping (and nobody, but nobody does it better...)." Whatever your current situation, whatever the size and nature of your organization, surely you and it need to avoid or escape from "the ideology of comfort and the tyranny of custom." Granted, you may never be involved in the creation of an "insanely great" product but Kelley can at least help you to gain "the true spirit of innovation" in your life. I join him in wishing you "some serious fun."

This is the way I would run my company
This should be the first book you read when you get out of college. Much of what Tom Kelley says would probably make your boss turn away, going against many theorems taught in management classes.

But just maybe he is re-defining the perfect environments for the the ideas that change the way we interface.

a handbook of innovation
It is a handbook for innovation, the book share the experience of IDEO, the methods and the work practice to generate new ideas and the process of turning ideas to product. The first one is observation, people many ignore this point or pay little attention on that point. Tom mentioned a point that, we should user-oriented. Observed people how actually use a product instead of only interview them. Because some of customers are lacking product knowledge they cannot express the difficulty of using the product, even they do not fully utilize the product, so you may only get limited insight from interviewing them only.
I know that many people know the term of Brainstorming, which is a method of ideas generation. However, how to have a good brainstorming is a difficult task.

The third process is making prototype. It helps to solve the problem in 3-D, and let you know the problem or mistake in early stage of the process.

The last insight is about the quality of the team members. They should broad in their skills and interests, deep in their knowledge and experience in one or more disciplines. All these could enhance the cross-pollination. All they should accept the divest within the team.

Waste of time.
Reading this book is a waste of time. I know, It is tough to explain how someone can do innovating thinking etc. But this book does not help any. Read books on mindmapping instead. ... Read more

Book Description

Based on the Massachusetts Institute of Technology's five-million-dollar, five-year study on the future of the automobile, a groundbreaking analysis of the worldwide move from mass production to lean production.

Japanese companies are sweeping the world, and the Japanese auto industry soars above the competition. Drawing on their in-depth study of the practices of ninety auto assembly plants in seventeen countries and their interviews with individual employees, scholars, and union and government officials, the authors of this compelling study uncover the specific manufacturing techniques behind Japan's success and show how Western industry can implement these innovative methods. The Machine That Changed the World tells the fascinating story of "lean production," a manufacturing system that results in a better, more cost-efficient product, higher productivity, and greater customer loyalty. The hallmarks of lean production are teamwork, communication, and efficient use of resources. And the results are remarkable: cars with one-third the defects, built in half the factory space, using half the man-hours. The Machine That Changed the World explains in concrete terms what lean production is, how it really works, and--as it inevitably spreads beyond the auto industry--its significant global impact.

Reviews (14)

a Manufacturing Mustread
The Machine That Changed the World; The Story of Lean Production
A great book that although becoming a little outdated portrays the ongoing trends in the automobile production industry in three major cultural areas.
The three areas are;the Asian lean production (Toyota) v.s. the American system,(mass production) v.s. the European craftsman system. On a larger scale it will and is affecting manufacturing everywhere.
Henry Ford was the founder of the American mass production system, and Ford was very successful adopting it to the aircraft and steel industries. American companies adopted this system and it is one of the main reasons for American pre-eminence in many industries worldwide. Toyota has become the founder of the Lean system of manufacturing. Most of the
early adherents to this system were other large Japanese companies, and responsible for the Japanese manufacturing miracle since the 1960's, as it was adapted from automotive to all manner of industries.
The book is well written and interesting even though it is based on an MIT study of global trends in the auto industry. I would like to see an update to this book. The one anomaly I see is the German Automobile industry. If Japan and Korea have some of the most efficient auto manufacturing plants in the world and
North America is becoming more competitive, what is happening in Europe comes as no surprise. Many European automakers have yet to fully embrace American mass production techniques and are now faced with the greater efficiencies of Lean
production. The book does not explain in my mind the success of the German Auto industry. It seems to be the one exception to the rule.

Excellent in-depth analysis of the automobile industry.
In "The Machine That Changed the World", Womack, along with several other individuals, give an analysis of the Automobile Industry within global boundaries. This book was the summarization of a five year, five million dollar study by the Massachusetts Institute of Technology. Analysis was provided for both foreign and domestic automobile manufacturers with an eye toward the future. This book spoke "globally" far earlier than it was hip to speak in such terms, analyzing such foreign automotive powers such as Toyota, with their Toyota Production System, perhaps the greatest example of Lean Manufacturing in the world. For anyone who would like to learn anything about the automobile industry in general, or even further, would like to learn about successful business practices, I highly recommend this text.

Don't "Machine" - try "Lean" instead
If you are just starting out learning about Lean Manufacturing, and you only have time to read one book, "The Machine that Changed the World" is an historically important book but "Lean Thinking" is the one that actually gets you started toward implementation. It's one of those rare occasions where the sequel was better than the original.

Lean should be a journey not a destination
This is the first book that I planned to read as a part of learning about lean, the other two books are "Lean thinking" and "Becoming Lean" , so far I could say that the "Machine that Changed the World" is a good benchmarking between craft, mass and lean producers. It mainly gives you an insight of the differences between lean and mass producers from the production, sales, marketing, customer relation and other dimensions. If you don't know about lean I really recommend you to start by reading his book because it will make you start to think in a lean way, if you know about lean and convinced about what it can do to you organization start with lean thinking and then go to "Becoming Lean".
This book is aimed at strategic level and as a key tool to convince old timers about the lean-mentality against the push-mentality.

Excellent Introductory Book
I usually refer to this kind of books as "Open Minds", are written in a very simple way that may seem that the content is simple, BUT IS NOT. This book is in my opinion a must read for any Industrial Engineers, Managers, Supervisors. It can be used also for training and kaizen events.
Silly is that one that reads this book expecting that he will know everything about lean manufacturing, JIT, or modern IE.
In summary, this book is the entrance to a new world with a new way of thinking and doing thins and it is a necessary complement to any technical book. ... Read more

Book Description

Presented here together for the first time are the greatest of the ancient Chinese classics of strategic thought: The Complete Art of War. Probably the most famous work of strategy ever written, Sun Tzu's Art of War has sold millions of copies in many languages around the world. Lost for more than 2000 years and only recently recovered, the Military Methods of Sun Pin (Sun Tzu's great-grandson) is a brilliant elaboration on his ancestor's work. Only The Complete Art of War brings the wisdom of these two ancient sages into a single volume and gives the reader a unique opportunity to master the essentials of Chinese thought on strategy, organization and leadership.

The Sun family writings on strategy have proven their value through the ages, and they continue to reward careful study. By unveiling the complex, often unexpected, interrelationships of armies locked in battle, they reveal the enduring principles of success in the struggle of life itself. With a practical index to the essential principles of strategy, and Ralph Sawyer's thoughtful chapter-by-chapter commentaries, The Complete Art of War  is designed to bring the reader new insights into the nature of human conflict.

Whether it is playing the game of politics or building a successful marriage, closing a deal or managing a large organization, making war or even making peace, The Complete Art of War  stands as one of the ultimate guides to a deeper understanding of human affairs. ... Read more

Reviews (8)

The teachings of the greatest military geniuses of all time.
Sun Tzu collected his teachings into the ancient Chinese treatise on military strategy known as "The Art of War" about twenty-five hundred years ago. Afterward his teachings were passed down through the Sun family, or a group of disciples, who edited or expounded upon the original writings until they assumed their current form. Sun Pin was the great-grandson of Sun Tzu, and he used the teachings of his brilliant ancestor to develop his Treatise "Military Methods". This wonderful translation by Ralph D. Sawyer includes both of these ancient texts.

"The Art of War" has been studied the world over by military, political and business leaders seeking to understand the nature of human conflict in all it's forms. Although thousands of years old, the teachings of Sun Tzu remain relevant even today. The maxims of Sun Tzu have been applied by students of "The Art of War" to such modern conflicts as the Korean and Vietnam Wars.

Sun Tzu's teachings range from the seemingly simple, such as "Someone unfamiliar with the mountains and forests cannot advance the army", to the more complex and thought provoking, such as "In order await the disordered. In tranquility await the clamorous. This is the way to control the mind." The manual covers such diverse topics as training, supplies, terrain, the seasons and the use of spys, and includes detailed commentary by China's greatest military leaders through the centuries.

"The Art of War" should be read by anyone who studies military history or strategy, and is part of the curriculum of many of the world's military academies. Studying the teachings of Sun Tzu can help you to form strategies for conflict resolution or negotiating in business, political or social endeavors through a greater understanding of human interaction.

Sun Tzu and Sun Pin are timeless
The Art of War is the oldest and best military treatise this world has seen. It is amazing how Sun Tzu can talk about strategy and warfare in thirteen short chapters. His book is just the best about competition and strategy. And now we get to Sun Pin, the military strategist. I have awesome respect for him. He was betrayed and mutilated by his best friend, and still, he survived. He defeated his nemesis in a great strategic way that Sun Tzu would have mostly likely done. These two are the best and if they were in this world today, they would won every war that we fight, by their ability to adapt. If you want to get Ancient Strategy and Chinese Culture, get this book.

Excellent
The publishing of both Sun Tzu's and Sun Pin's works together makes for a valuable purchase. I've found that this translation is also quite easy to follow, and the comments assist with interpretation. These works represent awesome insights into the nature of warfare.

suffering
The text does not remotely fill the entire page to lengthen the book and suggest a happier price. Sun Pin's addition is severely garbled because the original text was damaged and it's contadictory. The most likely reason that Sun Pin's methods were forgotten and preserved only in a tomb was because (GEE GOLLY) people believed it wasn't worth reading. The commentary uses the word obvious extremely often among various other uneeded lengthening exercises.The author describes himself as an imaginative entrepenuer.(Sun Tzu flirts with perfection)

good additional material
A nice attempt to include additional material about
the ancient chinese strategic art. I stress that it is art
since there are no analytical material here.
But the text is abridged and the translation could be improved. ... Read more

Book Description

Get a sound fix on the expanding universe of telecom

Explore the vast telecom landscape -- from standards and protocols to premise, access and transport technologies. Far more than an acronym-studded quick fix, Telecom Crash Course is a true tutorial that offers you context, connections, and the wisdom to quickly grasp key technologies, including wireless Internet, optical networking, 3G, IP, protocol layer, PSTN, ATM, spread spectrum, GPRS, and SIP. Author Steven Shepard includes lively stories that deliver important points about the markets that drive the technologies. You get rigorous technical accuracy, with explanations of each technology's economic importance. Here’s your chance to decipher the alphabet soup of telecom acronyms -- not just what they stand for, but what they mean and how they can generate profits. ... Read more

Reviews (11)

Excellent Introduction, in the opinion of a Telecom newcomer
This is a fantastic book if you want an overview that focuses on technical and some business aspects of telecommunications, and are someone that enjoys reading more techie-oriented material. (For the record, I am an MechE by training who is now working for one of the companies mentioned in the book, so this really was my entire Intro course to Telecom, and I plan to continue my learning. This book was an excellent guide for future, more in-depth subjects to pursue.)

The book does an excellent job of being ubiquitous and covering all the aspects of the telecom field that you've ever heard about. At the same, I found it easy to skip around in reading chapters, based on my own priorities in buying the book. The chapters are divided very logically into sections on the Telephone network, Access technologies, Transport options, Protocols, etc. (if you have no idea what I'm talking about, you will after reading this book :).
One of my favorite aspects of the books is that the author is very good at using diagrams to supplement his text, which can be rare in more engineering/technical books. The whole picture-worth-a-thousand-words idea, especially if you take the time to go through the diagrams.
Yes, the text can require a few read-throughs - but telecommunications itself is a dense field that really requires one to be patience in reading and gain understanding of the technology. There *is* a lot of detail stuffed through out the chapters, and perhaps not everyone will care to know everything -- but that is alright, there is no harm in skipping the nitty-gritty of sections that do not interest you.

Please, please, please do not let the bad reviews of this book discourage you from checking it out. I just finished reading the entire book, and wanted to log on to share my high opinion of it.

a scatterbrained mess...
First off, a word of warning: Pay heed to the reader's words from Woburn Mass, all of the 5 star reviews of this book actually are from people who are mentioned in the book's acknowledgements.

I purchased this book mostly to learn about telephony. I already know a lot about data networking, and I wanted to expand my knowledge of other aspects of telecom and optical WAN technologies like SONET and SDH. I knew I was in for trouble after reading about 50 pages. Have you ever read a technical book where you had a really hard time absorbing the info, even when you re-read the same paragraphs over and over again? Well, chances are it's not your fault, it's the author's! I can say this for sure about this book, b/c it described stuff that I already know about, and after reading it, I was more confused than before!

Part of the problem is the author's complete lack of organizational logic. On page 2, he describes all of the "techno-jargon" that permeates the telecom industry, and "often gets in the way of the relatively straightforward task of learning how all this stuff actually works". I totally agree, jargon should not obfuscate. BUT, if you're going to point out this common pitfall, you best avoid it yourself, and Shepard does not! He's all over the board, dropping terms and concepts with little or no explanation. About 10 pages in, it's already a muddled mess.

The mess gets worse. He discusses all of these different approaches to multiplexing, but doesn't take the time to explain what the basic process of multiplexing is all about until page 200! Throughout the entire book, he constantly refers to switching versus routing, but he doesn't explain the basic processes until the final 2 pages! These are just a couple examples that stuck out in my mind.

To be sure, there is some useful information to be gleaned here, but it's hard to sort out from all the "noise". Shepard gets into way too much detail on certain subjects and not enough on others, without any discernable logic. For example, he spends several pages discussing how fiber cables are manufactured, but spends less than one page discussing the basic processes of routing and switching. However, given the topic of the book, isn't the latter subject a lot more applicable? As far as I know, telecom professionals don't need to make the actual fiber cables.

This book is too technical for someone who doesn't know anything about telecom, and it's not practical enough for someone who knows a lot. If you're in between like me, you stand to gain a decent high-level overview of the industry, but the details are murky at best.

Excellent Telecom Overview
As an industry outsider with limited technical experience, I found this book informative, easy-to-follow, and entertaining. My compliments to the author for a job well done.

entertaining but lightweight
The author has a knack for seeing the big picture and coming up with funny metaphors to describe it (see Austrailian rules football in the other review). Also, he has a lot of friends in the business - four of the 5 star reviews below are from people listed in the acknowledgements. There is technical material here but the selection is sort of random, so you may or may not find a detailed explanation of a subject you're looking for. But his brief discussion of JPEG compression was so absurdly wrong it made me less enthusiastic about reading through the rest of his technical presentations.

I won't say this book is worthless, because he does have a marketer's flair for making business sense of technology and predicting trends, and there is probably enough material here to fill a few good magazine articles. One of them, on the psychology of computer hacking (inserted in the middle of a discussion of the OSI protocol stack), unfortunately has nothing to do with telecom. Also, the mini-Esperanto/English dictionary is entertaining but probably should have been left for the author's web site. I mean, I agree that's funny, but there are those of us who paid for a book on telecom.

The complete telecom overview
If I were starting out in the telecommuncations field, this would be the first book that I'd recommend that anyone read. It gives you a high level look at: what protocols do and are used for; what the primary access technologies are; a great description of the telephony system that provides the main infrastructure of the Internet; and, the primary transport technologies that are being used today.
Because this is a "crash course" book don't look for great detail in every topic, however, if you are looking for a compendium that covers the telecomm field all in one book then this is the book you need. My networking background has been mostly in the copper and fiber optic technologies, so I found the sections about the new 802.11 wireless technologies the most interesting. But some of things that I found unique for a book like this and most fascinating are the pictures of scenes and equipment taken inside of actual telephone central offices and the anecdotes about real life happenings in the telecommuncations world. For those of you interested in the state of the telecommuncations industry, you may want to go straight to the last chapter entitled "Final Thoughts" where the author gives some very interesting comments about the industry on a global view.
So if you have anything to do with telecommunications, be it as a user, CTO, IT manager, technology student, technology teacher, marketing or sales person of telecom or buyer of telecom, then this book should have a place on your desk. ... Read more

Book Description

West with the Night is the story of Beryl Markham--aviator, racehorse trainer, beauty--and her life in the Kenya of the 1920s and '30s.
... Read more

Reviews (79)

First Aviatrix in Africa
The rule is, I found, that females can't write. I am staying away from what my own gender writes. Beryl Markham is a wonderful exception to my rule. Ernest Hemingway felt dwarfed by the authoress.
Beryl wrote in 1936, and Africa were she grew up was obviously different than now. She describes first hand encounters with lions and elephants, very interesting observations on animal behavior. She also describes the natives, and I wished she would have even gotten more into them. I love her philosophy on life and often I got the feeling she is writing right now, not 70 years ago. A great book for people curious about Africa! Put it into your collection, because you want to read it again!
Addendum April 30, 2004: After writing the above review I have learned from the biography "The Lives of Beryl Markham" by Errol Trzebinski that Beryl did not write "West with the Night", but her third husband Raoul Schumacher, a Hollywood ghostwriter.
Addendum June 15, 2004: I read "The Splendid Outcast" and in the Introduction, Mary S. Lovell, who wrote another biography on Beryl and knew her personally, does not doubt the authorship is genuine Beryl Markham.

The Great American Novel - Only Its A True Story From Africa
Life and love, hardship and adventure, romance and history - all beautifully woven into a delightful autobiography of an unlikely heroine. The daughter of a poor white farmer trying to eke out a living in untamed and uncharted Africa, Beryl Markham rose from very humble beginnings to become a successful horse trainer, bush pilot, and the first person to fly east-to-west across the Atlantic from England. Her fantastic life seems to be one adventure after another, coincidentally commingled with the lives of Isak Dinesen (the author and heroine of "Out of Africa") and Denys Finch Hatton (played by Robert Redford in the movie, OOA). On this level alone, that of an adventure-packed historical tale, this book is compelling. But the absolute poetry of the narrative makes it inescapable.

Ms. Markham's inimitable flair for description and metaphor are enchantingly powerful. One could truly open the book to any random page and find a treasure. No previous knowledge of plot or precedence would be vital to the enjoyment. That such extraordinary prose also reveals an incredible life provides a rich dividend. Savor the following corsage randomly plucked from the bouquet:

"Arab Ruta... is of the tribe that observes with equal respect the soft voice and the hardened hand, the fullness of a flower, the quick finality of death. His is the laughter of a free man happy at his work, a strong man with lust for living. He is not black. His skin holds the sheen and warmth of used copper. His eyes are dark and wide-spaced, his nose is full-boned and capable of arrogance.

"He is arrogant now, swinging the propeller, laying his lean hands on the curved wood, feeling an exultant kinship in the coiled resistance to his thrust.

"He swings hard. A splutter, a strangled cough from the engine like the premature stirring of a sleep-slugged labourer. In the cockpit I push gently on the throttle, easing it forward, rousing the motor, feeding it, soothing it."

My first encounter with this charming book was accidental but fortuitous. I found the paperback in an airport bookstore, and stayed engrossed and enchanted by the lyrical meanderings for the entirety of my three-hour flight. A few years later I discovered the audio version which springs to an even greater life in the voice of Julie Harris. Her reading of the horse race that proved to be a watershed moment for Ms. Markham, still has the capacity to choke me to tears, though I have listened to it many times.

A few reviewers here have given less than laudatory reviews. This book is absolutely among the top five I have ever read, and I must pity those unfortunate souls who are tone-deaf to the rhapsodic music playing among its pages. Never mind my glowing endorsement. Never mind that Ernest Hemmingway said that Beryl Markham "has written so well, and marvelously well, that I was completely ashamed of myself as a writer." Just find this book and open it randomly to any page. You will quickly discover that this book is an extraordinary encounter. Don't miss it!

Companion piece to Out of Africa. Should be read together
From the age of 4, Beryl Markham lived in East Africa and spent her childhood with native Maruni children as her only playmates. She was there during the same era as Isak Dinesen (Karen Blixen), author of Out of Africa, and reading these two books together gives a lyrical, poetic, and heart-full-of-love picture of the Africa they both knew. But it wasn't only Africa they loved; they both shared a passion for the same men: Bror Blixen (Dinesen's husband) and Denys Finch-Hatton (Dinnesen's lover), so, inevitably their paths collided at times.
Although Dinesen is more well-known and respected as a writer compared to Markham, better known as an adventurer, Markham rises to heights of poetic imagery and her writing style was praised highly by many other writers of her era, including no less than Ernest Hemingway.

Wonderful Life, Well Told
I read this book when it first came out in the early 80s and have never forgotten it. I love Beryl Markham's language; and the story she has to tell is better than any fiction. She was an independent spirit, living an amazing life in an immense and beautiful land.

A Special Book
I read this book on the recommendation of my husband, who had read it twice over the years, and various comments and adulations from others. I had not heard that there was controversy over the authorship of this magnificent work - but it would not have made any difference. It is a beautifully written book about a beautiful life. What more can one wish for? Whoever wrote this book had a style very little seen today. She writes with care and attention and humour, so that we can experience not only the mechanics of her exciting life, but also the self realisation she developed. The author makes me want to be alone so that I can share the silence of the soul and the environment that she describes so acutely. I have been enthusiastic with my recommendations of this work to my friends and I am sorry to read the rather sad "one star" reviews on this site. ... Read more

Book Description

To understand the power of Geographical Information Systems and Geographical Positioning Systems today, it is essential to understand their background and history, and the needs they were designed to answer .This is the first comprehensive history of GIS for both practitioners and students.From GPS systems that help you find your destination in a rented car, to satellite imaging for locating new petroleum reserves, GIS technology is changing the world. This book brings together for the first time the expert testimonies of the pioneers, key scientists and entrepreneurs who created the GIS field and made it what it is today. It covers both the raster and vector sides of GIS development. From remote sensing to PC-based systems; from Land Information Systems to defense applications, this is the definitive history of GIS.For all GIS and GPS professional practitioners, developers and students. ... Read more

Amazon.com's Best of 2001

Early in 1998, New York Times science reporter and author Gina Kolata happened to be seated at a banquet next to the Nobel Prize-winning scientist James Watson. When Kolata asked Watson what was new in the world of science, he replied, "Judah Folkman and angiogenesis, that's what's new. Judah is going to cure cancer in two years."

Folkman, a longtime physician and medical researcher at Harvard University and Children's Hospital, was caught off guard by the excited news reports that followed Watson's remark, but there was good reason for excitement. For nearly four decades, when not busy doing such things as inventing the heart pacemaker and attending to hundreds of patients, Folkman had been puzzling out a peculiarity of tumors: at some point during their formation, they sent forth chemical signals that in effect "recruited" blood vessels to feed them. If those signals could be intercepted through well-targeted drugs, Folkman reasoned, and the blood supply to cancerous formations thus interrupted, then the tumors themselves might be starved to death, or at least to dormancy.

In this book, Newsday writer Robert Cooke offers an accessible account of Folkman's work on angiogenesis, or the formation of blood vessels, which may well point the way to new treatments for cancer and related illnesses. Following Folkman's roundabout trail, one marked by considerable resistance on the part of doubtful colleagues, readers will gain a sense of how medical research is conducted--and, almost certainly, a sense of wonder at the medical breakthroughs that, as James Watson hinted, are just around the corner. --Gregory McNamee ... Read more

Reviews (23)

A Modern Odyssey of Medical Innovation
This book clearly deserves many more than five stars.

Dr. Folkman's War contains many valuable insights including how to: Raise children to be outstanding people; be an astute observer about nature to unlock new lessons; pioneer in a new field of science; and be persistent about something important. When the history of medicine in the twentieth century is written, Dr. Judah Folkman will be considered one of the most important figures. This book is the most accessible and complete source of information about his remarkable life and accomplishments.

Dr. Folkman's research to date "has found applications in twenty-six diseases as varied as cancer, diabetic retinopathy, macular degeneration, psoriasis, arthritis, and endometriosis." "Ordinarily, researchers working in any of these fields do not communicate with each other."

Angiogenesis looks at the way that capillaries are formed in response to the body's biochemistry to help and harm health. Tumors depend on this action to get the blood supply they need to grow. Wounds also rely on a similar mechanism to grow scar tissue.

I have been following Dr. Folkman's career for over twenty-five years, and heard him speak about angiogenesis just a little over two years ago. Because I felt I was well-informed, I almost skipped this book. That would have been a major mistake on my part. Dr. Folkman's War contained much new and interesting information that helped me to better understand the lessons of Dr. Folkman's life, as well as the future implications of angiogenesis.

Unknown to me, Dr. Folkman had also played a role as an innovator in implantable pacemakers, time-released drug implants, and specialized types of heart surgery before he began his serious assault on angiogenesis.

The discoveries had their beginning in 1961 when he was a draftee in a Navy lab in Bethesda, Maryland. He noticed that tumors could not grow unless they first recruited their own capillaries to bring an increased blood supply. "Over time, he convinced himself that there had to be some way to block the growth of those blood vessels." He was right, but it took a long time before he knew any of the answers.

In brief opening comments about the book, former surgeon general C. Everett Koop, M.D. and Sc.D. observed how this new science evolved. "In the 1970s, laboratory scientists didn't believe any of it." " . . . [T]he critics' objections were hushed for good in 1989." "In the 1990s, the criticisms came chiefly from the clinical side, and the pharmaceutical companies didn't want anything to do with angiogenesis."

The story is a very heart-warming one. Dr. Folkman's father was a rabbi who asked each member of the family each night what she or he had learned that day. He also constantly implored his son to "Be a credit to your people." His father clearly thought that Dr. Folkman would also become a rabbi. Having announced his attention to become a physician, his father told him, "You can be a rabbi-like doctor." This injunction was one he took to heart, often seeking out his father's counsel on how to console the families of his patients.

His first taste of how close mortality is to all of us was when his first two children inherited cystic fibrosis. The younger of the two died, and the older one needed lots of special care to deal with infections. This probably made him a better doctor, by helping him see things more from the patients' points of view.

Space constraints keep me from discussing the book's description of how angiogenesis developed, but if you like stories about trail-blazing research, you will be amply rewarded. The key hurdles are described, along with the blind alleys that were followed. Anyone reading this will see how important it is to add new skills to the study of any new subject.

I was particularly interested in the way that press reports tended to harm the progress of angiogenesis, either by annoying other scientists, attracting hucksters, or delaying key deals with potential partners. We often think about freedom of speech being helpful, but here the case is a mixed one.

My only disappointment with the book is that it does not provide as much clinical data about the drugs under testing now as has been made public. That material would have made for fascinating reading. There are also natural substances that can cause a tumor to shrink, and clinical studies have been very successful in growing and shrinking tumors for some time.

I suspect that some member of your family will live a longer, healthier life due to future treatments soon to be available using angiogenesis. This book is a great way to learn more about the subject now, so you can encourage exploration of these experimental therapies where possibly appropriate. If anyone in your family now has cancer, this book is must reading for you!

Dr. Folkman summarized the book nicely as follows: "Success can often arrive dressed as failure." "If your idea succeeds everybody says you're persistent. If it doesn't succceed, you're stubborn."

May we all live longer and healthier lives due to the emerging medical treatments using angiogenesis . . . that were helped by Dr. Folkman's persistence!

Persistence & vision overcomes dogma an ignorance.
Through long, arduous practice, Buddhists believe it is possible to remove the lens of self-interest and dogma to perceive "absolute reality," with "automatic compassion." After reading Robert Cooke's biography one believes that Dr. Judah Folkman has never looked at medicine any other way.

But the emperors of the scientific establishment have never dealt kindly with the boys who can't see their robes, as Cooke points out with several examples. (The Hungarian doctor who demonstrated that deaths from childbirth fever could be eliminated if doctors washed their hands was hounded by his colleages to suicide.) Dr. Folkman's heresy was the observation that tumors can't grow without stimulating healthy tissues to supply new blood vessels.

Fortunately for all of us, Dr. Folkman's vision has been matched by his persistence in pursuing it. In following Dr. Folkman's path from his boyhood in Ohio as the son of a rabbi, to Harvard where he gained his self-confidence, to the Navy research lab where his angiogenesis hypothesis first formed, and back to Boston as a pediatric surgeon-scientist, Cooke makes what might have been a difficult and technical story into an epic adventure.

In keeping with the fashion that writing a biography in chronological order is boring and passe, Cooke instead follows parallel thematic threads in Dr. Folkman's storied career. I personally found the resulting forward and backward jumps in time distracting, but not insurmountable.

It would have been enough if this were merely a story of scientific progress and the triumph of a new idea over entrenched dogma, but it is also the story of a man whose vision is matched by his devotion to his patients. It should be required reading for all prospective medical students.

Now angiogenesis-based therapies for cancer, atherosclerosis, blindness and arthritis are on the verge of exploding on the scene and Dr. Folkman's lab at Children's Hospital Boston is ground-zero. He and the generation of doctors and researchers that he has helped to train are revolutionizing huge swaths of medicine. When it happens it will seem like it was overnight, but those of us who have read Robert Cooke's book will know it was a lifetime in the making.

Dr. Folkman is my hero -- a story better than SeaBiscuit!
This book by Robert Cooke is incredible! Mr. Cooke is able to explain to the average layperson the medical concepts of angeiogeneis conceived by the most under-valued person of our time: Dr. Judah Folkman. Dr. Folkman is to cancer what Salk was to Polio! Personally, Dr. Judah Folkman is my hero! A real hero, deserving of the Nobel Prize....and I don't speak lightly. I am a cancer patient that has recently learned that my cancer (thought was beat) has advanced to my lungs. The ONLY therapy for me is in an ANGIOGENESIS drug therapy program for a drug currently in study and labeled as "PI-88." I am just so confident this drug will work. I am the only patient with my type of cancer cell (adenoid cystic carninoma), so I am a little bit more of a lab rat for this program.

God Bless Dr. Folkman and h is incredible perserverance! His story should be a movie----a tale better than SeaBiscuit! He is my SeaBiscuit!

LHH

Cure for cancer?
Chances are someone close to you has succumbed to the ravages of cancer, while you and the medical establishment could only sit by and watch the process reach its inevitable conclusion. The good news is, for nearly 40 years, Dr. Judah Folkman has been pursuing a cure for cancer -- or at least a way to fight tumors more effectively than chemotherapy or radiation -- that only until very recently has garnered serious attention. Dr. Folkman's theory is called angiogenesis, the process by which cancer cells emit an agent which triggers the growth of blood vessels to feed the growth of the cancer itself. For years Dr. Folkman's idea was basically scoffed at as the flailings of an amateur researcher, but Cooke shows how Dr. Folkman has perservered -- while maintaining his brilliant career as a physician -- and eventually, through a slow accumulation of experimental evidence, as well as the discovery of several antiangionesis agents, turned opinion around. Throughout this engaging and fascinating retelling of Folkman's journey, Cooke also provides an eye-opening account of the workings of academia, medical research, and their relationships to those Orwellian biotech companies you keep hearing about. The science is clear and vivid, the battle to defeat cancer inspiring, and the promise of victory -- thankfully, finally -- just around the corner.

interesting story, but ......
I work in this field of research. I do like the story of the persistance and creativity of Judah Folkman. However, the author stumbles in describing some of the science and the intellectual contributions of others that led to some of the Folkman lab's discoveries. After reading the reviewers' praise for Mr. Cooke's "detailed research " on the book's back cover, I was diappointed by some obvious errors in the book. I believe that most of the innaccuracies are the unfortunate result of the author's failure to corroborate all of his facts. He may have been in a hurry to get the book out, but I wish that he had taken a little more time to get the science and other facts straight. ... Read more

Book Description

A journalist with unique access tells the gripping, never-before-told, inside story of America's elite troops in action -- from the nadir of their reputation after Vietnam to their preeminence today on the frontlines against terrorism around the world.

Special Forces soldiers are daring, seasoned troops from America's heartland, selected in a tough competition and trained in an extraordinary range of skills. They know foreign languages and cultures and unconventional warfare better than any U.S. fighters, and while they prefer to stay out of the limelight, veteran war correspondent Linda Robinson gained access to their closed world. She traveled with them on the frontlines, interviewed them at length on their home bases, and studied their doctrine, methods and history. In Masters of Chaos she tells their story through a select group of senior sergeants and field-grade officers, a band of unforgettable characters like Rawhide, Killer, Michael T, and Alan -- led by the unflappable Lt. Col. Chris Conner and Col. Charlie Cleveland, a brilliant but self-effacing West Pointer who led the largest unconventional war campaign since Vietnam in northern Iraq.

Robinson follows the Special Forces from their first post-Vietnam combat in Panama, El Salvador, Desert Storm, Somalia, and the Balkans to their recent trials and triumphs in Afghanistan and Iraq. She witnessed their secret sleuthing and unsung successes in southern Iraq, and recounts here for the first time the dramatic firefights of the western desert. Her blow-by-blow story of the attack on Ansar al-Islam's international terrorist training camp has never been told before. The most comprehensive account ever of the modern-day Special Forces in action, Masters of Chaos is filled with riveting, intimate detail in the words of a close-knit band of soldiers who have done it all. AUTHOR BIO: Linda Robinson is a senior writer for U.S. News & World Report. She was a Nieman fellow at Harvard University in 2000-2001 and in 1999 she received the Maria Moors Cabot prize form Columbia University's Graduate School of Journalism. She has covered numerous wars, guerrilla conflicts and special forces operations, and currently lives in Washington, D.C. ... Read more

Amazon.com

Fans of Geoffrey Moore's Crossing the Chasm and Inside the Tornado will certainly be attracted to The Chasm Companion, a step-by-step manual by longtime Moore associate Paul Wiefels that lays out specific ways to apply his popular tech-oriented business principles in our fast-changing world. But even those who never warmed to the earlier works--which proposed a pragmatic path for successfully navigating the ever-moving environment of "disruptive technologies that force changes in both strategy and behavior"--could find this book appealing. Designing The Chasm Companion as a hands-on field guide, Wiefels opens by explaining six "inflection points" in high-tech market development (the Early Market, the Chasm, the Bowling Alley, the Tornado, Main Street, Total Assimilation) that he and Moore insist everyone must carefully watch and properly react to as internal and external conditions evolve. He then outlines models and tools developed in the consulting practice he co-founded with Moore that enable individual corporations to carefully craft relevant strategies that they can align correctly with the appropriate market phases defined earlier. Finally, he presents initiatives (strategy validation, whole product management, marketing communications planning, and field engagement strategy) to help these firms actually implement their plans. Graphics and sidebars help Wiefels drive his points home clearly. --Howard Rothman ... Read more

Reviews (4)

Extends beyond high tech
Wiefels get to the heart of high tech marketing. Nothing I have read has more insights or is more useful in the practical application of marketing constructs for high tech. Anybody in high tech, indeed in marketing of any sort, can benefit from these concepts.

THE guide for tech marketeers and managers
It's a very simple and clear framework to keep in mind, with VERY practical results in day-to-day activities of product management (specially for those, like me, come from "techies" backgrounds). It's reccommended to read the other 5 books of Chasm Group to fully understand the concepts, but to start using as product manager, this is THE guide.

Tough Marketing Decisions Made Easier
Paul Wiefels has given a gift to marketing and technology executives by doing an extraordinarily difficult thing: adding yet more value to some of the most valuable marketing strategy books ever written (Geoffrey Moore's). For both readers and non-readers of Moore's books (Crossing the Chasm, Inside the Tornado, and others), The Chasm Companion is an immensely useful how-to guide to successfully marketing technology products and services. It provides thoughtful and provocative connective tissue between Moore's books for those who are already Chasm devotees, but doesn't rely on the reader already having familiarity with Moore for this book to be completely understandable and immediately actionable. The author's intimate experience with difficult technology marketing decisions saturates each chapter with a pragmatic perspective often missing from consultant-authored books. The "field guide" format insures that theory consistently supports rather than trumps practice and execution. As a strategy consultant and former Fortune 100 marketing executive, I highly recommend reading The Chasm Companion before your competitors do.

For converts of The Technology Adoption Life cyle
I have been a keen student of the Chasm Group publications for a number of years and this book starts to bridge the gap between the theory of visionaries, tornados, gorillas etc and the application of the concepts in practice. The style is very readable and filled with good "common sense". I have already started using it in earnest ... Read more

Book Description

This comprehensive and detailed reference guide to Rolexs sports model watches is an indispensable asset to watch collectors and dealers. The only work of its kind, it covers the history of the Submariner, Explorer, GMT-Master, Turn-O-Graph, Milgauss, and Cosmograph watches, from 1952 to 1990. The history of more than a hundred and forty vintage models is described in detail, with the watches shown in chronological order. Color photographs illustrate every watch model, with hundreds of diagrams providing clear and useful information. Twenty-two rare Rolex brochures from private collections are shown, in addition to numerous catalog photographs and the sale prices of sports models sold at Christies and Sothebys over the last four years. Also included is a current price guide for every model shown in the book. At a time when Rolex watches dominate the collecting market, this authoritative volume is an essential and timely addition to the library of the Rolex collector and dealer. ... Read more

Book Description

The Tiger's Way: A U.S. Private’s Best Chance for Survival is not just fun reading for novice riflemen; it is mission-essential information for all ranks and job descriptions.The U.S. military lost on the ground to Eastern guerrillas 30 years ago, and its tactics haven’t significantly changed.The Tiger’s Way shows how to reverse this trend at a most opportune time.Without better tactical technique at the individual and small-unit level, U.S. forces cannot project minimal force.Without minimal force, they cannot win the hearts and minds of the people.Without winning the hearts and minds of the people, they cannot win a guerrilla war.The Tiger’s Way reveals—for the first time—the state of the art in technique for every category of short-range combat.It does so through 100 illustrations, 1600 endnotes, and 31 battledrills.

But the book will also help U.S. forces to suffer fewer casualties in a total war.As Western weapons systems have become more lethal, Eastern armies have turned to tiny, surprise-oriented maneuver elements.Most now give their lowest ranks both conventional and unconventional abilities. Until the U.S. military follows suit, its nonrates will have less field skill, initiative, and tactical-decision-making experience than their Eastern counterparts.That means they will be at a decided disadvantage in any one-on-one encounter and die unnecessarily every time their firepower fails. It also means that their commanders will have trouble winning a "4th generation" war. The Tiger’s Way will have a profound effect on how foreign war and homeland security are conducted in the future. ... Read more

Reviews (4)

A Must Read for Future Officers
My mentor, MAJ Donald E. Vandergriff, uses John Poole's books for the textbooks in his Military Science class here at Georgetown. I started reading them during my first years in the ROTC program. I was captivated by Mr. Poole's ingenious ideas. I must say that in my opinion, The Tiger's Way is his best book yet. It's one of those books that makes a highlighter useless. If you highlighted the important parts, you'd end up highlighting the whole thing! Mr. Poole wastes no space with information less than vital.
As an officer in training, I find that The Tiger's Way provides solutions to the countless questions that have perplexed me in the study of military art. Before I read The Tiger's Way I would always ask questions like, "What changes do we make when it's dark outside? Is that tactic really practical if you're getting shot at? How would that tactic work if the enemy did X or Y? What if the enemy doesn't do what you expect? What if the enemy hides underground?" Our future enemies will use all the tricks I wondered about and more. We cannot stubbornly hide behind our rigid doctrine and superior firepower. The US military will either evolve or suffer increased casualties at the hands of cunning adversaries. Mr. Poole offers a solution!
Mr. Poole lays out detailed descriptions of countless unconventional, deceptive tactics, drawing from a diverse and staggeringly immense list of sources. Mr. Poole's book will both expand Soldiers' tactical repertoire and warn them about what they might expect to encounter when facing a more deceptive adversary. Any cadet who is serious about actually fighting and winning someday should read The Tiger's Way backwards and forwards. Despite my limited experience in the military to this point, I can tell when I read something that is on target. It doesn't take a genius or a combat veteran to see the profound truth in Mr. Poole's writing.

Something Everyone Can Use, Not Just Read
This book is a must read for all ranks. Today's military is falsely secure in its ability to prosecute military operations via the use of high tech weapons and combat support systems, while continuously failing to realize that the human dimension is where warfare truly lies. Such a false sense of security may
result in a preventable number of deaths of our servicemen - especially today in Iraq and Afghanistan.

More money, more fancy contract competing complicated weapon systems and competing battle rhythms do not equal success. Such upper level stresses are impacting the Warfighters ability to fight and survive.

Since it is unfortunate that the United States population is a "quick fix" society and is easily manipulated by today's, often slanted, media reports which endangers the lives of service men and women, Poole's book quickly provides insight into what commanders, troops, media reporters and citizens of this country need to understand about our technologically inferior enemies. And, that as long as the United States remains a Super/Mega Power, technologically inferior forces will attempt to find gaps and exploit them in order to limit/stunt U.S. resolve.

John Poole takes the reader into the Eastern Mindset of warfare. Although the concepts he centers on pertain mostly to Far East Asia (i.e. China, Korea, Japan and Vietnam), those concepts have spread into Central and South West Asia as specified in this book which is well cited. The major take-away in The Tiger's Way, is the enemy's employment of deception and carefully choosing battles that are intended to be already won before execution, with the most important concept being that the enemy will let you see what he wants you to see.