Book Description

The Tiger's Way: A U.S. Private’s Best Chance for Survival is not just fun reading for novice riflemen; it is mission-essential information for all ranks and job descriptions.The U.S. military lost on the ground to Eastern guerrillas 30 years ago, and its tactics haven’t significantly changed.The Tiger’s Way shows how to reverse this trend at a most opportune time.Without better tactical technique at the individual and small-unit level, U.S. forces cannot project minimal force.Without minimal force, they cannot win the hearts and minds of the people.Without winning the hearts and minds of the people, they cannot win a guerrilla war.The Tiger’s Way reveals—for the first time—the state of the art in technique for every category of short-range combat.It does so through 100 illustrations, 1600 endnotes, and 31 battledrills.

But the book will also help U.S. forces to suffer fewer casualties in a total war.As Western weapons systems have become more lethal, Eastern armies have turned to tiny, surprise-oriented maneuver elements.Most now give their lowest ranks both conventional and unconventional abilities. Until the U.S. military follows suit, its nonrates will have less field skill, initiative, and tactical-decision-making experience than their Eastern counterparts.That means they will be at a decided disadvantage in any one-on-one encounter and die unnecessarily every time their firepower fails. It also means that their commanders will have trouble winning a "4th generation" war. The Tiger’s Way will have a profound effect on how foreign war and homeland security are conducted in the future. ... Read more

Reviews (4)

A Must Read for Future Officers
My mentor, MAJ Donald E. Vandergriff, uses John Poole's books for the textbooks in his Military Science class here at Georgetown. I started reading them during my first years in the ROTC program. I was captivated by Mr. Poole's ingenious ideas. I must say that in my opinion, The Tiger's Way is his best book yet. It's one of those books that makes a highlighter useless. If you highlighted the important parts, you'd end up highlighting the whole thing! Mr. Poole wastes no space with information less than vital.
As an officer in training, I find that The Tiger's Way provides solutions to the countless questions that have perplexed me in the study of military art. Before I read The Tiger's Way I would always ask questions like, "What changes do we make when it's dark outside? Is that tactic really practical if you're getting shot at? How would that tactic work if the enemy did X or Y? What if the enemy doesn't do what you expect? What if the enemy hides underground?" Our future enemies will use all the tricks I wondered about and more. We cannot stubbornly hide behind our rigid doctrine and superior firepower. The US military will either evolve or suffer increased casualties at the hands of cunning adversaries. Mr. Poole offers a solution!
Mr. Poole lays out detailed descriptions of countless unconventional, deceptive tactics, drawing from a diverse and staggeringly immense list of sources. Mr. Poole's book will both expand Soldiers' tactical repertoire and warn them about what they might expect to encounter when facing a more deceptive adversary. Any cadet who is serious about actually fighting and winning someday should read The Tiger's Way backwards and forwards. Despite my limited experience in the military to this point, I can tell when I read something that is on target. It doesn't take a genius or a combat veteran to see the profound truth in Mr. Poole's writing.

Something Everyone Can Use, Not Just Read
This book is a must read for all ranks. Today's military is falsely secure in its ability to prosecute military operations via the use of high tech weapons and combat support systems, while continuously failing to realize that the human dimension is where warfare truly lies. Such a false sense of security may
result in a preventable number of deaths of our servicemen - especially today in Iraq and Afghanistan.

More money, more fancy contract competing complicated weapon systems and competing battle rhythms do not equal success. Such upper level stresses are impacting the Warfighters ability to fight and survive.

Since it is unfortunate that the United States population is a "quick fix" society and is easily manipulated by today's, often slanted, media reports which endangers the lives of service men and women, Poole's book quickly provides insight into what commanders, troops, media reporters and citizens of this country need to understand about our technologically inferior enemies. And, that as long as the United States remains a Super/Mega Power, technologically inferior forces will attempt to find gaps and exploit them in order to limit/stunt U.S. resolve.

John Poole takes the reader into the Eastern Mindset of warfare. Although the concepts he centers on pertain mostly to Far East Asia (i.e. China, Korea, Japan and Vietnam), those concepts have spread into Central and South West Asia as specified in this book which is well cited. The major take-away in The Tiger's Way, is the enemy's employment of deception and carefully choosing battles that are intended to be already won before execution, with the most important concept being that the enemy will let you see what he wants you to see.

So why is The Tiger's Way a must read for reporters? John Poole cites examples in how an enemy would use deception against U.S. armed forces to use weapon systems against innocent civilians and slow/deter the momentum of the U.S. resolve. This book also provides areas that reporters/investigative reporters might want to research to get as accurate a picture as possible into how a technologically inferior foe will attempt to defeat the United States.

Why is this a must read for Commanders? Commander's can see how staff exercises, command over tasking, limited free play and a reluctance to allow subordinates into developing their own initiative and decision making skills can contribute to their demise. This book also illustrates how U.S. forces are fighting today's threats like the linear fighting Brits tried to fight the Indians who employed guerilla tactics during the Seven Years War. The enemy sees us, while we cannot see him and the ENEMY CHOOSES THE TIME AND PLACE TO FIGHT.

Why is The Tiger's Way important for Non-Commissioned Officers (NCOs)? NCOs now have a tool they can use to develop training plans, and to develop initiative in their subordinates who have to be on the front lines for combat and rear area security operations. It's simply not enough that every Marine is a rifleman.

Why is this a read for other military personnel?

C2- John Poole's The Tiger's Way emphasizes, and explains how the enemy desires to eliminate Command and Control without high tech equipment and by disrupting U.S. forces decision making processes.

Intel- Intel types are provided insight into the importance of debriefing personnel, and teaching other small unit personnel how to debrief their own personnel in order to force the data to intelligence sections for accurate threat assessments. Enemy Tactics, Techniques and Procedures (TTPs) are addressed that can assist an Intel Collections Manager in answering intelligence gaps. Indicators are provided too, or sought, by various collection tools to identify, target and eliminate a threat. The importance of a strong human intelligence collection capability is stressed as being significantly more important than high tech systems which can be deceived or avoided.

Logistics & Force Protection - Logistics types are given some ideas on how to protect their own logistics assets i.e. convoys, rear area security personnel, etc.

Fires- Fires personnel will understand what the enemy may very likely attempt to do in order to avoid being decimated by artillery or close air support.

Maneuver/Grunts- Warfighters will have an idea of what types of patterns to look for leading up to an enemy attack, or hostile intelligence collection effort. Warfighters will also understand that their collected and forwarded observations on site will provide members of the staff and supporting elements the needed data to properly ascertain and eliminate a threat. In other words, all warfighters are intel collectors and it is their job to forward the data to aid in putting an end to the conflict. Last, Poole's well cited book provides direction to other resources which are rare and difficult to find, information that is most important to the people who are actually doing the fighting. Another well written book by John Poole is Phantom Soldier which provides even more resources to facilitate further research.

Finally, The Tiger's Way is an intelligence product that provides insight into today's enemy threat and reducing uncertainty. Most intelligence products focus too much on terrain, weather and other quantitative issues and often ignore the human element to warfare. This book addresses what is ignored, and what ultimately kills our people.

Review:
The United States now contends with a non-western foe whose combat success relies on guile and not upon force alone. The U.S. grunt faces a foe entirely different from his former "Cold War" opponent. H.John Poole attempts to show how the U.S. fighting man (and woman) can prevail against this opponent.
"Tiger's Way" examines the eastern Eurasian grunt's tactical edge over the U.S. approach to infantry combat. Part I discusses the U.S. fighting style as it relates to the highly touted "maneuver warfare" which the American military has dabbled with since the 1980s. The author concludes that hi-tech U.S. weapons can come up short against the current opponent's skills and techniques at the 75 yard-line. Part II describes those proficiencies attributed to the "Eastern Way" warrior - and necessary for the U.S. grunt to prevail within this 75 yard-line - where, more and more the outcomes will count in strategic currency. Part III continues with tactical applications of these skills, illustrating these with examples from past conflicts. Part IV indicates directions for reform. Appendices provide tables of perceived casualties from the Korean and Vietnam wars, examples of "Eastern Way" combatants' training and battle drills to build the U.S. grunt's proficiencies.
The book is very readable and well researched. Some common themes interwoven through the work include: the "Eastern Way" warrior has eveolved tactically and practiced maneuver warfare for quite some time; U.S. forces are over-controlled, highly dependant on sophisticated arms and continue to conduct "attrition" combat which, rather than out-thinking the opponent, focuses upon destroying him; this reflecting a lack of field proficiency and short-range combat skills. The "eastern Way" grunt is learning to deal with American hi-tech weapons through flexible combat command and short-range tactical skills.
The discerning reader must bear in mind some of the book's limitations. The "Eastern Way" opponent refers to some very culturally-diverse nations - an awfully broad swath of Eurasia including Japan and Germany. The author also tends to assign a uniformly high effectiveness to their training regimes such that every enemy individual has mastered those skills his American opponent lacks. During prolonged combat, experiential learning is temperd with inertia - the "fog of war" - such that tactical outcomes may be come less and less predictable. While Asian armies may recognize and exploit this "fog" through shared concepts, NOT every Eurasian fighting man is a ninjutsu master.
Through his survey of "Eastern Way" military institutions, tactics and training, the author has ignored the one western contender who successfully applied many of the skills he describes, who scored the highest kill ratio (10 to one) against a foe during World War II, who, even in defeat, insured that his nation remained independant to become the modern, economically-successful society it is today. Who might this contender be? None other than the Finnish army - the unsung soldiers of World War II. Perhaps their tactical accomplishments rate more than mere mention. HOW did the Finnish soldier develop such a high level of tactical skill - given that he possessed few of the armaments of his foes?
Perhaps the most significant limitation in "Tiger's Way" is the lack of a focused discussion on how the U.S. military culture needs to change such that these maneuver-oriented, flexible tactical skills might be developed. The American approach to short range infantry combat doesn't exist in a vaccum. Combat leaders have to contend with "up-or-out" promotion policies and frequent rotation in and out of units. Successful experiments such as "cohort" units are dropped in favor of continuing skill-limiting individual replacement systems. Poole provides some good ideas for battle drills at the small unit level but little on how the entire force may make the "cultural leap" such that tactical skills would evolve in the author's recommended directions.
Given these limitations, is "Tiger's Way" worth a read? ABSOLUTELY. This is a MUST-READ book for any professional tactician, combat historian and military reformer. Poole is one of few authors addressing what most strategic thinkers ignore: the significance of combat at the grunt's level and what must happen if U.S. combatants are to win against the "Eastern Way" opponent. Lastly, this ex-Marine Vietnam war veteran grunt can give no highter recommendation than that he would rather have been trained as H. John Poole prescribes in "The Tiger's Way".

Review of The Tiger's Way
The definitive study of small unit tactics employed by the opposition in the Vietnamese and Korean Wars. These tactics should be studied and applied by US forces in future combat situations. As a complement to the earlier "The Last Hundred Yards" which gives the nitty gritty details of attack and defense tactics at the 'Grunt" level, this book provides squad and platoon tactics which will save lives and conserve resources while winning. It is a must for every soldier. No book like this has been published by the US Armed Forces. ... Read more

Book Description

Michael Downing is obsessed with Daylight Saving, the loopy idea that became the most persistent political controversy in American history. Almost one hundred years after Congressmen and lawmakers in every state first debated, ridiculed, and then passionately embraced the possibility of saving an hour of daylight, no one can say for sure why we are required by law to change our clocks twice a year. Who first proposed the scheme? The most authoritative sources agree it was a Pittsburgh industrialist, Woodrow Wilson, a man on a horse in London, a Manhattan socialite, Benjamin Franklin, one of the Caesars, or the anonymous makers of ancient Chinese and Japanese water clocks.

Spring Forward is a portrait of public policy in the 20th century, a perennially boiling cauldron of unsubstantiated science, profiteering masked as piety, and mysteriously shifting time-zone boundaries. It is a true-to-life social comedy with Congress in the leading role, surrounded by a supporting cast of opportunistic ministers, movie moguls, stockbrokers, labor leaders, sports fanatics, and railroad execs. ... Read more

Reviews (5)

A Book For All Seasons
I teach writing.I'm always telling my students that writers are curious and ask themselves questions. Real writers dig to find the answers to their questions.They're even willing to research to find the answers, I tell them.And I had the perfect book to illustrate my point-Michael Downing's latest book about the history of daylight savings time:Spring Forward: The Annual Madness of Daylight Savings Time. I read the first several pages to my class and they were hooked.The intriguing details and humorous style generated a lively discussion that had students asking their own questions, willing to pursue the answers, and begging me to read more of Spring Forward before the bell rang.

Not bad, but...
As it happens, two very similar books came out only days apart, this one and David Prerau's "Seize the Daylight". If I didn't have Prerau's book to compare with this one, I might have rated this one higher; but Prerau's is so much better than this book that I cannot give a 5-star rating to this book.

Both books give some background history of timekeeping. Prerau's goes back to ancient days and covers the previous changes from temporal hours to equal hours, from apparent to mean time, and from mean local to standard time. Downing's book starts at a later point, and also devotes less space to the details, as well as putting this material in a flashback chapter, which makes for inferior organization.

In addition, I find this book is not written as well as Prerau's, which does a better job of holding my interest, and in addition, Downing makes a number of minor (but significant) errors such as writing "latitude" when he means "longitude" or "east" when he means "west." This causes a bit of difficulty on some occasions.

I cannot say I didn't enjoy this book, but I liked Prerau's better.

Be Prepared to Laugh
I looked on the back of this book and saw that one of the proponents of Daylight Saving Time was Richard Nixon. Then I saw that one of the opponents of Daylight Saving Time was Richard Nixon. Yep, I decided, this book has to make good sense. At least as good a sense as Daylight Saving Time does.

Then he said on the first page that he adjusted his clocks before he went to bed instead of at 2 AM. His neighbor told him that he was breaking Federal law.The neighbor then said that if the Feds came around he would lie for him and give him an alibi.

Then on Page 4 Britain's Royal Astronomer suggested that in addition to changing the clocks that the thermometer should be put up ten degrees in the winter so we would be warmer.

I was hooked.

The conclusions of the book: nobody knows why we have it, nobody can prove any savings (or cost).

My real conclusions on this book. Be prepared to laugh. (I also found it necessary to telephone people and read them parts of it.)

Fun for the curious...
This is one of those books that will appeal to thosewho always wonder why things are the way they are.Downing introduces his subject by listing all of the explanations he's heard for the existence of Daylight Saving Time and the various dates he's heard it was enacted.The stories are inconsistent and none of them make much sense.Dowling's curiosity about what the real story behind Daylight Saving Time was the impetus behind his writing this book and my reading the book.I wasn't disappointed.

Downing begins with the origination of the idea of Daylight Saving in England, takes you through its first implementation in Germany during WWI, quickly followed by Allied nations including the United States.The story is interesting in that the debate surrounding Daylight Savings has been more or less active from 1918 forward.The players usually don't come down on the side you've been led to believe by your parents and the media.

This is a great book for those who see what most people perceive as non-noteworthy occurences and feel the need to understand how they came to be.Highly recommended.

A Time of Confusion and Controversy
Around 1965 when my friends and I would go to the movies, along with the previews of coming attractions, we would be treated to a polemical short film designed to teach us the evils of Daylight Saving Time."Do you want to lose an hour of sleep every night?" boomed the self-important voice, as a cartoon illustration of a red-eyed man appeared on the screen."Do you want your children staying out after bedtime because it is still light?"My buddies and I thought it funny at the time to answer back "No!" to the first question and "Yes!" to the second.We did not know it at the time, but were doing our small part to continue a storm of controversy and puzzlement over clock-shifting.In _Spring Forward: The Annual Madness of Daylight Saving Time_ (Shoemaker & Hoard), Michael Downing has given a sprightly history of a peculiarity in timekeeping that has pleased and bothered people ever since it was first seriously proposed for action.You might think that the only confusion that DST causes is for people who forget on the appointed night to change their clocks, or our surprise in the first week over how high the sun seems compared to the nights before the change.The truth is that there is much more confusion to go around on an issue that you probably thought was simple.

The US adopted DST in 1918, but repealed it just a year later; the repeal was sparked by protests by farmers, who were among the first, though certainly not the last, to insist on a return to what they viewed as "God's time."How God came to divide the day into twenty-four hours, however, they did not clarify.The influence of farmers, however, could not compete with that of Wall Street, which liked the idea since it meant that there would be a one hour window in the morning when both the New York Exchange and the London Exchange were open simultaneously, permitting exploitation of prices during those sixty minutes.In fact, the New York Exchange so missed the lucrative hour when DST was repealed that it put itself on DST just for trading hours.Exchanges in Boston and Philadelphia did not want to lose out, so they followed suit, small islands of anomalous time within the nation.The patchwork coverage of DST and the attempted legal patches to make it all sensible resulted in timely confusion.If you drove the 35 miles from Steubenville, Ohio, to Moundsville, West Virginia, and wanted your watch to keep the local time, you would have to change it seven times on the route.In St. Paul, Minnesota, there was an eighteen-story office building with nine floors on DST and nine floors not.

From time to time, like during wars, DST was promoted as the patriotic thing to do, since it saved energy, but this has not conclusively been shown.Some think there are good scientific reasons for DST, but there is no science behind it.What powers DST in a small way is emotion; most people simply like the long summer evenings (and Downing admits that he is one of these).I like it because it shows the arbitrary nature of timekeeping; we can shift hours just as we can (or could, if we wanted to) shift from feet to meters.The biggest force, though, is economic.Wall Street likes it, and that's important, but there were significant gains for specific industries.Sales of golf equipment and course fees go up in DST, and so do sales of barbecue equipment, and seeds and gardening supplies.Farmers still don't like it, but there are fewer and fewer of them to complain.Nonetheless, there are still plenty of people (and businesses like movie studios) that don't like it, and although we have relative standardization in its implementation now, there are still attempts to tinker with it.Falsifying clock time in America has become "the most sustained political controversy of the last 100 years," says Downing.His often hilarious book shows that the controversy isn't going to go away any time soon.
... Read more

Book Description

This comprehensive and detailed reference guide to Rolexs sports model watches is an indispensable asset to watch collectors and dealers. The only work of its kind, it covers the history of the Submariner, Explorer, GMT-Master, Turn-O-Graph, Milgauss, and Cosmograph watches, from 1952 to 1990. The history of more than a hundred and forty vintage models is described in detail, with the watches shown in chronological order. Color photographs illustrate every watch model, with hundreds of diagrams providing clear and useful information. Twenty-two rare Rolex brochures from private collections are shown, in addition to numerous catalog photographs and the sale prices of sports models sold at Christies and Sothebys over the last four years. Also included is a current price guide for every model shown in the book. At a time when Rolex watches dominate the collecting market, this authoritative volume is an essential and timely addition to the library of the Rolex collector and dealer. ... Read more

Book Description

Discover what you need to know to obtain a career in fire service or fire protection! Written by a certified master instructor and hazardous materials specialist, this edition of Introduction to Fire Protection has been thoroughly updated based on the 2001 National Fire Codes, and includes the latest information on the Candidate Physical Ability test. A great resource for anyone considering a career in fire protection, this comprehensive orientation manual outlines entrance requirements in detail and provides meticulous coverage of fire-related subjects, such as: fire chemistry and physics, fire department administration, fire protection devices and equipment, emergency operations, and public and private support organizations. All statistics have been updated based on the latest National Fire Protection Association (NFPA) fire codes and ordinances as well as information available from The U.S. Fire Problem. This edition also features the latest incident command system information, plus an all-new section on Risk Management, one of the driving forces behind fire protection planning today. Progressively written, this book underscores the role of public education and prevention and its importance in the modern fire service. A directory of fire-related web sites is also provided in an appendix for readers who want to take advantage of the Internet to research educational opportunities, and fire service and/or fire protection job descriptions. ... Read more

Reviews (2)

great for anyone just getting in to fire science
i just bout this book and it is so easy to read. it has a lot of info and it goes indepth on different careers, the chemistry of fire and other things.

GOOD REFERANCE FOR THE BEGINNER
This book is good for those that are begining in the fire service field. But, its not for the technically mined ... Read more

Book Description

Is renewable energy for you? Power With Nature is the book to answer that question. At long last, renewable energy is demystified, and explained in plain English by someone who lives off-the-grid and loves it.

You’ll be entertained by Cat of the Wind; Dog of the Sun—a primer charmingly disguised as a fable. And you’ll be enlightened by page after page filled with practical, hands-on information, including:

* grid-intertie and off-grid systems
* solar photovoltaic modules
* wind turbines
* micro-hydro power
* charge controllers, inverters, batteries and other components
* sizing your system
* solar hot water
* home heating systems
* options for pumping water
* comprehensive appendix with system sizing worksheets, wire size/line loss tables, solar radiation maps, and detailed resource section ... Read more

Reviews (5)

Too metaphoric
If you are a creative type that prefers abstract thinking and colorful visualizations, then this book is for you. For the rest of us, I found little use for it. In fact, I found it annoying with dogs and cats becoming part of the energy grid and talking animals demanding new parts for the author's systems. Frankly, if my pets started talking to me, I'd be concerned. I had to read other books first, before I could even begin to understand what the author was talking about. Not a good book for linear thinkers.

Don't be fooled by the title. This book demystifes nothing.
This book is useless unless you find it helpfull to have someone tell you, "We bought a XBC Z-95 system for our cabin and it works just great!"

You will not, I repeat NOT, "be entertained by Cat of the Wind; Dog of the Sun-a primer charmingly disguised as a fable," as one editorial reviewer puts it. Somehow the author has got it into his head that a story is a great way to convey technical info. (Keep in mind this story is written by someone with no creative writing skills.)

The same reviewer continues, "And you'll be enlightened by page after page filled with practical, hands-on information...." Perhaps they reviewed another book by mistake. 'Hands-on information' implies that you would be able to build your own system after reading this book. At best, you might be able to pick up the phone and order your own system.

I guess it's great that one no longer has to build a home power system from scratch. But this book will only be useful for those who have several thousands of dollars to spend and require some very basic info. in order to make an informed purchase.

Great Overview of Renewable Energy Options
The author does a terrific job at filtering out the complexity of the issues surrounding wind, hydro, and solar energy yet there is enough detail to give a solid foundation. There is great 'real world' advice that people will find useful. I borrowed this book from the public library and then ordered a copy for my personal collection.

Solar Enlightenment At Last
Wow, I can only say I wish Rex Ewing had written Power By Nature five years ago when my wife and I were first planning our great escape to the mountains of Colorado. Our house site was a long way from the nearest power line, and we hated the idea of seeing power poles go up on our peaceful mountaintop. But when we started looking into solar and/or wind power, the literature available at the time was so technical, we felt like we'd need an engineering degree just to read the book. I'm pretty handy, but we finally gave up and, as Ewing so drolly puts it, turned ourselves over to Planet Power. If we'd had his book, I think we might have made a different choice, because he explains everything clearly and simply, gives you lots of practical advice on what to do and how to do it, and best of all, because he and his wife have done it already, he makes you confident you can lead a normal life with all those normal necessities we all have to have - from computers to VCR's and freezers. With no more bills to pay from the power company. Even more amazing, somehow Ewing manages to make even the most technical parts fun to read. There are plenty of anecdotes and stories, and the book starts off with a modern-day fable that will put a smile on your face. We're recommending this book to all our friends plotting escapes of their own - it's must reading!

Just Beginning? Start Here!
I just finished this book and I am glad to have bought it!
The author takes things down to the basics so that an 7th grader could even understand it. He brought the material in a very easy to read manner and knew what he was talking about.
The best thing that I find about this book is that he tells you what he and his wife actually have on his log cabin home. He doesn't just know the knowledge and made a book from it. He built the book from experience and that is why this book is a perfect choice for somebody who is interested in PV/Wind systems. ... Read more

Book Description

This new edition of the acclaimed step-by-step guide encompasses all aspects of typescript preparation from first to final draft, including efficient use of word processing, electronic database literature services, the Internet, and email. The authors provide sensible advice on inclusive word choices and communication for writers and readers of different first languages. Abundant examples, practical tips, and self-help exercises draw on extensive experience with actual typescripts. In addition, a detailed index and numerous references make information easy to find. Applicable to a variety of scientific writing contexts, Successful Scientific Writing is a powerful tool for improving individual skills, as well as an eminently suitable text for classes or seminars on scientific writing. ... Read more

Reviews (6)

Scientific Writing - A difficult task made easier
"Successful Scientific Writing" is a well written, user friendly and sometimes humorous guide to effective scientific writing. Even the wire, lay open binding is user friendly. The text is up to date, well organized and provides guidance on effective use of computers and software in the entire scientific endeavor. Of course the primary strength is in helping the reader through the writing and publication of the scientist's efforts. This concise work would be especially appropriate as a text in scientific writing classes. The exercises provided would be great student assignments. Additionally the exercises are fun and enhance points made in the text. Matthews, et al have given us a guide that is appropriate for advanced writers as well. Virtually every page has gems of wisdom or insights that will enhance the end result of scientific communication. This book may be especially helpful for those that are "stuck" in trying to get started writing or have complete "writers block". After reading and using this book, readers will likely be thankful that the authors have so adeptly conveyed their wisdom and vast experience in helping others to write with greater clarity and brevity.

Good, but could be better
Our lab used this book for a study group on effective scientific writing. We are located in Korea, so with the exception of the instructor and I, all participants were not native speakers of English. As a result, this review is from the viewpoint of foreign students. It is based on chapter reviews written by the members of our lab after finishing the book.

The book is just what it claims to be, a step-by-step approach to writing a scientific manuscript intended for publication. The first chapter helpfully furnishes a checklist (Table 1.3) for preparing a research paper. The chapter is actually a summary of the rest of the book so a reader already in the process of writing can easily find which chapter they wish to skip to via Table 1.3.

In the subsequent chapters, the authors provide good advice accompanied by helpful tables, examples and exercises, although the figure chapter could have used more tips on actually preparing the figures. Examples of poorly prepared and corrected figures would be a useful study aid. One student suggested that the second chapter on computer use was not particularly informative for graduate-level students. Regarding the chapter on grammar (chapter 6), another student pointed out that in some scientific articles, ungrammatical sentences are not corrected in order to effectively deliver the point.

The overall use of informal expressions and phrases seemed intended to make the text livelier for English-speaking students, but was confusing for several participants with English as a second language. We would like to suggest that the authors take their own advice and refrain from using slang and jargon. Several of us liked Appendix 2 and thought it was a good read for those unfamiliar with the practice of journal editors.

Apparently the authors had intended to attract those who had not already submitted a manuscript to read their book, but Successful Scientific Writing contains many helpful pointers for published scientists and journal editors, as well.

Watch what you eat!
Words can hardly express the beauty and cleverness of "Successful Scientific Writing" by Matthews, Bowen and Matthews as a step-by-step guide on how to write scientific reports for publication in English. I am using this book for a course that I teach on scientific writing at the Postgraduate School of Health Sciences at Aarhus University in Denmark, and I find it to be perfect! Before this book was published, there was none that dealt so well and so entertainingly with so many aspects of what it actually takes to prepare a manuscript for publication in a scientific journal. Many young (and old) scientists are good thinkers, but they are often poor writers! Thus, although they may have been able to design and carry out an experiment, they often lack the ability to express what they have done clearly and concisely. This book is for them! The first few chapters provide mainly words of encouragement for getting the writing process underway. There are also remarkable bits of advice, such as the notion of avoiding certan snacks that could derail ones momentum. In my view, the crux of the book appears in chapters 5, 6 and 7 in which extraordinarily lucid and practical instructions and exercises are presented for improving one's ability to write scientifically. There are also tips on how to optimize word-processing so that the manuscript submitted to the editor of a journal is most likely to be accepted for publication. Perhaps some old-timers in Science can do without this book, but they should nevertheless have a copy of it on hand for their students.

well written and worthwhile
it is unfortunate the authors did not review the most recent scientific style and format conventions of the council of biology editors(accepted internationally) that were published in 1994. had they done so, they would not have made a number of the errors that show up scattered about in the text. i use parts of this text , especially the exercises, in a course i teach on scientific writing and have to make the corrections as we go along

A must read for scientists!
This book has greatly improved my writing. It is easy and enjoyable to read and very informative. I highly recommend it for anyone writing a thesis, manuscripts, etc. ... Read more

Amazon.com's Best of 2001

On any given day, one out of four Americans opts for a quick and cheap meal at a fast-food restaurant, without giving either its speed or its thriftiness a second thought. Fast food is so ubiquitous that it now seems as American, and harmless, as apple pie. But the industry's drive for consolidation, homogenization, and speed has radically transformed America's diet, landscape, economy, and workforce, often in insidiously destructive ways. Eric Schlosser, an award-winning journalist, opens his ambitious and ultimately devastating exposé with an introduction to the iconoclasts and high school dropouts, such as Harlan Sanders and the McDonald brothers, who first applied the principles of a factory assembly line to a commercial kitchen. Quickly, however, he moves behind the counter with the overworked and underpaid teenage workers, onto the factory farms where the potatoes and beef are grown, and into the slaughterhouses run by giant meatpacking corporations. Schlosser wants you to know why those French fries taste so good (with a visit to the world's largest flavor company) and "what really lurks between those sesame-seed buns." Eater beware: forget your concerns about cholesterol, there is--literally--feces in your meat.

Schlosser's investigation reaches its frightening peak in the meatpacking plants as he reveals the almost complete lack of federal oversight of a seemingly lawless industry. His searing portrayal of the industry is disturbingly similar to Upton Sinclair's The Jungle, written in 1906: nightmare working conditions, union busting, and unsanitary practices that introduce E. coli and other pathogens into restaurants, public schools, and homes. Almost as disturbing is his description of how the industry "both feeds and feeds off the young," insinuating itself into all aspects of children's lives, even the pages of their school books, while leaving them prone to obesity and disease. Fortunately, Schlosser offers some eminently practical remedies. "Eating in the United States should no longer be a form of high-risk behavior," he writes. Where to begin? Ask yourself, is the true cost of having it "your way" really worth it? --Lesley Reed ... Read more

Reviews (1014)

McInteresting Look at Fast Food
I read this book knowing I was not going to learn any new and cheery anecdotes about how Ronald McDonald got his start..... instead I read this to solidify the notion that fast food was not a healthy choice. And boy, did this book give you reasons it is not, and I'm not just talking nutritional value here.

I found this book fascinating for the detail was great, well researched, and given to the reader straight. It was an eye opening book. Who knew that due to the meat industry being run just by a few corporations, essentially we are eating the same meat from the same feedlots and slaughter houses whether we buy it at a fast food chain or the local supermarket, and perhaps even the nicer restaurants. I also found some of the content appalling. Cattle are fed cats, dogs, other cows, even old newspaper! If this doesn't outrage you enough, just wait to you get to how these same meat conglomerates treat the low paid, low skilled employees of the slaughterhouses.

This book is insightful and unbelievable, and will make you question how the fast food giants sleep at night.

I'm Supporting What?
I've been trying to write a review for this book and end up not being able to grasp the profound effect it has had on me. I'm left will a feeling of being too small to actually do anything about the "wool" being pulled over America's eyes. From basic human rights to our nation's safety (e.coli, salmonella, etc.), the fast food industry has been able to break laws, cover up incidents and some how flourish, making billions of dollars a year.

I devoured this book, it is easy to read, accurate and eye opening. The contents in this book is something that every American should be familiar. Fast food customers need to be informed of what goes on to deliver that "happy" meal on to that plastic tray from beginning to end. I'd like to thank Eric Schlosser for writing this book, his research has caused me to take a look at what I'm supporting and risking by consuming meat. I for one will not support these arrogant corporate giants and have chosen to stay away from fast food. I have seen the light and it's not from the glowing golden arches down the street!

Appalling. Read it and weep.
Since many other reviewers cover the more repulsive details of Schlosser's book, I will stick to pointing out something I think deserves even more attention: one of the themes of the book is that the fast food industry has its tentacles in EVERY aspect of Americans' lives. Changing this goes far, far beyond bypassing a Big Mac...boycotting fast food is not the same thing as boycotting the fast food industry, when industry practices have made the USDA powerless against meatpackers, advertisers target children as consumers, and schools are taking money for corporate sponsorship.

This a fantastic book and it touches on a lot of areas that I don't normally think of relating to fast food, such as the plight of abused migrant workers in the slaughterhouses and the economics of teen labor. Everybody should read it, even if you never eat fast food, because you're affected too.

Disturbing... Will never eat fast food again!
I must warn the reader that you'll never want to eat fast food again after you read this book. I've never been a big fast food junkie, though I've eaten it if there isn't anything else around, but I won't again take a bite of the same even if I'm starving during a road trip and the only food available is a drive-thru burger joint. Eric Schlosser's book is an impressive, albeit disturbing dissection of the fast food industry in the United States, one that examines each aspect of said industry with unflinching, well-researched facts. The result is an unflattering picture of an industry that has changed US business and eating habits in an almost secretive fashion. The book is a fascinating look into the business and talks about the process of hiring, franchising, purchasing and other practices. The most fascinating and disturbing chapters concern, however, the beef served at fast food restaurants and how it gets there. I warn you that it is not a pretty picture. If you care about the food you eat, these chapters will sicken you. You must read this book (unless you never eat fast food at all). The quality of the food aside, this book is extremely critical of the fast food industry and I believe that if you are a fast food lover, this book will disturb and upset you. As I said above, the picture Schlosser paints isn't pretty, nothing is sugarcoated. This is well-researched and well-written book and I highly recommend it.

KNOW WHAT YOU EAT AND SUPPORT
SCHLOSSER SAYS THE EASIEST WAY TO MAKE A DIFFERENCE IN THE WAY FAST FOOD/MEAT PACKING COMPANIES CONDUCT FRADULENT BUSINESS TACTICS IS TO "NOT EAT IT". THIS BOOK IS IMPORTANT BECAUSE WE CONSUMERS MUST KNOW WHAT WE ARE EATING, SUPPORTING, AND CONTRIBUTING TO. THIS IS A GREAT BOOK WITH MUCH RESEARCH. ... Read more

Amazon.com's Best of 2001

Early in 1998, New York Times science reporter and author Gina Kolata happened to be seated at a banquet next to the Nobel Prize-winning scientist James Watson. When Kolata asked Watson what was new in the world of science, he replied, "Judah Folkman and angiogenesis, that's what's new. Judah is going to cure cancer in two years."

Folkman, a longtime physician and medical researcher at Harvard University and Children's Hospital, was caught off guard by the excited news reports that followed Watson's remark, but there was good reason for excitement. For nearly four decades, when not busy doing such things as inventing the heart pacemaker and attending to hundreds of patients, Folkman had been puzzling out a peculiarity of tumors: at some point during their formation, they sent forth chemical signals that in effect "recruited" blood vessels to feed them. If those signals could be intercepted through well-targeted drugs, Folkman reasoned, and the blood supply to cancerous formations thus interrupted, then the tumors themselves might be starved to death, or at least to dormancy.

In this book, Newsday writer Robert Cooke offers an accessible account of Folkman's work on angiogenesis, or the formation of blood vessels, which may well point the way to new treatments for cancer and related illnesses. Following Folkman's roundabout trail, one marked by considerable resistance on the part of doubtful colleagues, readers will gain a sense of how medical research is conducted--and, almost certainly, a sense of wonder at the medical breakthroughs that, as James Watson hinted, are just around the corner. --Gregory McNamee ... Read more

Reviews (23)

A Modern Odyssey of Medical Innovation
This book clearly deserves many more than five stars.

Dr. Folkman's War contains many valuable insights including how to: Raise children to be outstanding people; be an astute observer about nature to unlock new lessons; pioneer in a new field of science; and be persistent about something important. When the history of medicine in the twentieth century is written, Dr. Judah Folkman will be considered one of the most important figures. This book is the most accessible and complete source of information about his remarkable life and accomplishments.

Dr. Folkman's research to date "has found applications in twenty-six diseases as varied as cancer, diabetic retinopathy, macular degeneration, psoriasis, arthritis, and endometriosis." "Ordinarily, researchers working in any of these fields do not communicate with each other."

Angiogenesis looks at the way that capillaries are formed in response to the body's biochemistry to help and harm health. Tumors depend on this action to get the blood supply they need to grow. Wounds also rely on a similar mechanism to grow scar tissue.

I have been following Dr. Folkman's career for over twenty-five years, and heard him speak about angiogenesis just a little over two years ago. Because I felt I was well-informed, I almost skipped this book. That would have been a major mistake on my part. Dr. Folkman's War contained much new and interesting information that helped me to better understand the lessons of Dr. Folkman's life, as well as the future implications of angiogenesis.

Unknown to me, Dr. Folkman had also played a role as an innovator in implantable pacemakers, time-released drug implants, and specialized types of heart surgery before he began his serious assault on angiogenesis.

The discoveries had their beginning in 1961 when he was a draftee in a Navy lab in Bethesda, Maryland. He noticed that tumors could not grow unless they first recruited their own capillaries to bring an increased blood supply. "Over time, he convinced himself that there had to be some way to block the growth of those blood vessels." He was right, but it took a long time before he knew any of the answers.

In brief opening comments about the book, former surgeon general C. Everett Koop, M.D. and Sc.D. observed how this new science evolved. "In the 1970s, laboratory scientists didn't believe any of it." " . . . [T]he critics' objections were hushed for good in 1989." "In the 1990s, the criticisms came chiefly from the clinical side, and the pharmaceutical companies didn't want anything to do with angiogenesis."

The story is a very heart-warming one. Dr. Folkman's father was a rabbi who asked each member of the family each night what she or he had learned that day. He also constantly implored his son to "Be a credit to your people." His father clearly thought that Dr. Folkman would also become a rabbi. Having announced his attention to become a physician, his father told him, "You can be a rabbi-like doctor." This injunction was one he took to heart, often seeking out his father's counsel on how to console the families of his patients.

His first taste of how close mortality is to all of us was when his first two children inherited cystic fibrosis. The younger of the two died, and the older one needed lots of special care to deal with infections. This probably made him a better doctor, by helping him see things more from the patients' points of view.

Space constraints keep me from discussing the book's description of how angiogenesis developed, but if you like stories about trail-blazing research, you will be amply rewarded. The key hurdles are described, along with the blind alleys that were followed. Anyone reading this will see how important it is to add new skills to the study of any new subject.

I was particularly interested in the way that press reports tended to harm the progress of angiogenesis, either by annoying other scientists, attracting hucksters, or delaying key deals with potential partners. We often think about freedom of speech being helpful, but here the case is a mixed one.

My only disappointment with the book is that it does not provide as much clinical data about the drugs under testing now as has been made public. That material would have made for fascinating reading. There are also natural substances that can cause a tumor to shrink, and clinical studies have been very successful in growing and shrinking tumors for some time.

I suspect that some member of your family will live a longer, healthier life due to future treatments soon to be available using angiogenesis. This book is a great way to learn more about the subject now, so you can encourage exploration of these experimental therapies where possibly appropriate. If anyone in your family now has cancer, this book is must reading for you!

Dr. Folkman summarized the book nicely as follows: "Success can often arrive dressed as failure." "If your idea succeeds everybody says you're persistent. If it doesn't succceed, you're stubborn."

May we all live longer and healthier lives due to the emerging medical treatments using angiogenesis . . . that were helped by Dr. Folkman's persistence!

Persistence & vision overcomes dogma an ignorance.
Through long, arduous practice, Buddhists believe it is possible to remove the lens of self-interest and dogma to perceive "absolute reality," with "automatic compassion." After reading Robert Cooke's biography one believes that Dr. Judah Folkman has never looked at medicine any other way.

But the emperors of the scientific establishment have never dealt kindly with the boys who can't see their robes, as Cooke points out with several examples. (The Hungarian doctor who demonstrated that deaths from childbirth fever could be eliminated if doctors washed their hands was hounded by his colleages to suicide.) Dr. Folkman's heresy was the observation that tumors can't grow without stimulating healthy tissues to supply new blood vessels.

Fortunately for all of us, Dr. Folkman's vision has been matched by his persistence in pursuing it. In following Dr. Folkman's path from his boyhood in Ohio as the son of a rabbi, to Harvard where he gained his self-confidence, to the Navy research lab where his angiogenesis hypothesis first formed, and back to Boston as a pediatric surgeon-scientist, Cooke makes what might have been a difficult and technical story into an epic adventure.

In keeping with the fashion that writing a biography in chronological order is boring and passe, Cooke instead follows parallel thematic threads in Dr. Folkman's storied career. I personally found the resulting forward and backward jumps in time distracting, but not insurmountable.

It would have been enough if this were merely a story of scientific progress and the triumph of a new idea over entrenched dogma, but it is also the story of a man whose vision is matched by his devotion to his patients. It should be required reading for all prospective medical students.

Now angiogenesis-based therapies for cancer, atherosclerosis, blindness and arthritis are on the verge of exploding on the scene and Dr. Folkman's lab at Children's Hospital Boston is ground-zero. He and the generation of doctors and researchers that he has helped to train are revolutionizing huge swaths of medicine. When it happens it will seem like it was overnight, but those of us who have read Robert Cooke's book will know it was a lifetime in the making.

Dr. Folkman is my hero -- a story better than SeaBiscuit!
This book by Robert Cooke is incredible! Mr. Cooke is able to explain to the average layperson the medical concepts of angeiogeneis conceived by the most under-valued person of our time: Dr. Judah Folkman. Dr. Folkman is to cancer what Salk was to Polio! Personally, Dr. Judah Folkman is my hero! A real hero, deserving of the Nobel Prize....and I don't speak lightly. I am a cancer patient that has recently learned that my cancer (thought was beat) has advanced to my lungs. The ONLY therapy for me is in an ANGIOGENESIS drug therapy program for a drug currently in study and labeled as "PI-88." I am just so confident this drug will work. I am the only patient with my type of cancer cell (adenoid cystic carninoma), so I am a little bit more of a lab rat for this program.

God Bless Dr. Folkman and h is incredible perserverance! His story should be a movie----a tale better than SeaBiscuit! He is my SeaBiscuit!

LHH

Cure for cancer?
Chances are someone close to you has succumbed to the ravages of cancer, while you and the medical establishment could only sit by and watch the process reach its inevitable conclusion. The good news is, for nearly 40 years, Dr. Judah Folkman has been pursuing a cure for cancer -- or at least a way to fight tumors more effectively than chemotherapy or radiation -- that only until very recently has garnered serious attention. Dr. Folkman's theory is called angiogenesis, the process by which cancer cells emit an agent which triggers the growth of blood vessels to feed the growth of the cancer itself. For years Dr. Folkman's idea was basically scoffed at as the flailings of an amateur researcher, but Cooke shows how Dr. Folkman has perservered -- while maintaining his brilliant career as a physician -- and eventually, through a slow accumulation of experimental evidence, as well as the discovery of several antiangionesis agents, turned opinion around. Throughout this engaging and fascinating retelling of Folkman's journey, Cooke also provides an eye-opening account of the workings of academia, medical research, and their relationships to those Orwellian biotech companies you keep hearing about. The science is clear and vivid, the battle to defeat cancer inspiring, and the promise of victory -- thankfully, finally -- just around the corner.

interesting story, but ......
I work in this field of research. I do like the story of the persistance and creativity of Judah Folkman. However, the author stumbles in describing some of the science and the intellectual contributions of others that led to some of the Folkman lab's discoveries. After reading the reviewers' praise for Mr. Cooke's "detailed research " on the book's back cover, I was diappointed by some obvious errors in the book. I believe that most of the innaccuracies are the unfortunate result of the author's failure to corroborate all of his facts. He may have been in a hurry to get the book out, but I wish that he had taken a little more time to get the science and other facts straight. ... Read more

Book Description

This Fourth Edition brings the reader up to date on gas technologies and equipment that have evolved since the Third Edition was published in 1990. It is both a comprehensive overview and a source reference for supplementary data on every aspect of handling gases in compressed, liquefied, and cryogenic forms.Properties, safety considerations, equipment, and regulations relevant to compressed gases are all addressed. The Fourth Edition gives information relating to current standards from the various standards developing organizations in the field, as well as the latest shipping requirements, storage and handling procedures and uses.The Fourth Edition of Handbook of Compressed Gases is the only compressed gas reference that combines gas-specific information on 66 compressed gases, including physical constants, handling, storage and transportation, and safety requirements as well as comprehensive, detailed information on valves and pressure relief devices, cylinder maintenance, bulk containers and transportation, and oxygen cleaning.The handbook has been reformatted to present information in a more ordered, logical sequence, using specific labeling and marking information to make the Fourth Edition even more useful than its predecessor. This new edition includes: + The latest changes in DOT regulations (HM-206, HM-215A, HM-215B),+ Exposure limits set by ACGIH and OSHA which have been reviewed and updated, + New developments in safety equipment, along with the latest training requirements to mitigate a compressed gas incident. Since this handbook is not product-specific, it contains coverage of gases across the spectrum of the industry -- not just those produced by one manufacturer. It is a ready source of useful information on natural gases, refrigerants, medical gases, atmospheric gases, and equipment and systems for oxygen service.All professionals whose work includes the manufacture, handling, or use of gas will find the Fourth Edition of Handbook of Compressed Gases extremely valuable. It serves the needs of engineers, technicians, researchers, maintenance personnel, health specialists, transportation directors, purchasing agents, hazardous materials officials, and chemical handlers. ... Read more

Book Description

The revolution is well underway. Our understanding and utilization of microelectromechanical systems (MEMS) are growing at an explosive rate with a worldwide market approaching billions of dollars. In time, microdevices will fill the niches of our lives as pervasively as electronics do right now. But if these miniature devices are to fulfill their mammoth potential, today's engineers need a thorough grounding in the underlying physics, modeling techniques, fabrication methods, and materials of MEMS.The MEMS Handbook delivers all of this and more. Its team of authors-unsurpassed in their experience and standing in the scientific community- explore various aspects of MEMS: their design, fabrication, and applications as well as the physical modeling of their operations. Designed for maximum readability without compromising rigor, it provides a current and essential overview of this fledgling discipline. ... Read more

Book Description

Accomplished authors, Preece, Rogers and Sharp, have written a key new textbook on this core subject area. Interaction Design deals with a broad scope of issues, topics and paradigms that has traditionally been the scope of Human-Computer Interaction (HCI) and Interaction Design (ID). The book covers psychological and social aspects of users, interaction styles, user requirements, design approaches, usability and evaluation, traditional and future interface paradigms and the role of theory in informing design. The topics will be grounded in the design process and the aim is to present relevant issues in an integrated and coherent way, rather than assembling a collection of chapters on individual HCI topics.

KEY FEATURES:
* This truly integrated approach to HCI provides students with background information from psychology, sociology, anthropology, information systems and computer science
* Provides principles and skills for designing any technology through the use of many interesting and state of the art examples
* The author supported, highly interactive Web Site provides resources that allow students to collaborate on experiments, participate in design competitions, collaborate on design, find resources and communicate with others
* The accompanying Web Site also features examples, step-by-step exercises and templates for questionnaires

CONTENTS:
Preface
1. What is interaction design?
Interview with Gitta Saloman
2. Understanding and conceptualizing interaction
Interview with Terry Winograd
3. Understanding users
4. Understanding and designing for collaboration and communication
Interview with Abigail Sellen
5. Understanding how interfaces affect users
6. The process of interaction design
Interview with Gillian Crampton Smith
7. Identifying needs and establishing requirements
Interview with Suzanne Robertson
8. Design, prototyping and construction
9. User-centered approaches to interaction design
Interview with Karen Holtzblatt
10. Introducing evaluation
11. A framework for evaluation
12. Observing users
Interview with Sara Bly
13. Asking users and experts
Interview with Jakob Nielsen
14. Testing and modeling users
Interview with Ben Shneiderman
15. Doing design and evaluation in the real world: communicators and advisory systems
Epilogue
Glossary ... Read more

Reviews (7)

Excellent Course Text for HCI students
The breath and depth of this text truly embodies the necessary content for beginning HCI students in an undergraduate and graduate program. I've successfully used this text every semester with my students since its inception. The author's perspective of the discipline accurately reflects an increasing trend in HCI education that places less emphasis on computing and more on designing products to enhance human communication based on the social sciences. It is organized to provide an instructor a way to pick and choose selected chapters or proceed sequentially. Each chapter is multi-dimensional in its approach to provide an array of content that includes both theory and practice. I highly recommend it.

The best text we have for this area.
I have successfully used this book as the major text in both undergraduate and post graduate HCI and Interaction Design subjects. I am grateful that is available as it is by far the best text available for these subjects. It is particularly strong on the social and contextual issues that are so fundamental to the design of robust and usable technology and are often so difficult to convey to students who lack real design experience.

It is well organised, very clearly written and provides many useful examples and practical exercises. These are all designed to make some very complex material accessible to readers whatever their knowledge of the field. I have also used some of the support material that is available for those teaching from this text. It is designed in such a way that it can be easily incorporated into existing course material and has saved me a lot of time!

Too much padding
The book is long-winded and filled with copious padding stuff. The authors seem forgot the basic design principle. It is extremely annoying to read the same material again and again on the same page and in different chapters, especially when the material covered is already common sense in nature.

Too much padding
It would be user-friendly if the content was concise. The book simply violates the basic principle of design: make it simple!

Required for anyone who is serious about interface design
The field of interface and interaction design is formally known as Human-Computer Interaction (HCI). It is significant that a large amount of HCI deals with non-programming issues such as psychological approaches to end-user experience, social manners of the audience, and more. Interaction Design and The Essential Guide to User Interface Design provide a comprehensive overview of the essentials of interface design.

Beyond Interaction Design is an important book for designing effective and capable interfaces to software applications.

Interaction Design is a meat and potatoes book about HCI. Rather than focusing on the software that drives the application, the book analyzes how users actually interact with the system. This interaction is what ultimately will determine whether a system is successful or unproductive.

The book provides a comprehensive look at the entire set of requirements involved with design. The authors show that there is much more to systems design than end-user requirements and CGI scripts. Effective HCI is a multi-disciplinary area including psychology, sociology, anthropology, information systems, and computer science.

The authors write that their book is called "Interaction Design: Beyond Human-Computer Interaction" because it is concerned with the broader scope of issues, topics, and paradigms than has been traditionally written in other books. The book notes that there has never been a greater need for interactions designers and usability engineers to develop current and next-generation interaction technologies. To be successful in the interface design game, programmers need a mixed set of skills, which is not an easy task.

Interaction Design comprises 15 densely packed chapters that integrate all of the various cognitive, social, and other issues that are germane to interaction design. Chapter 1 provides an overview of what makes for good and bad design. Chapter 3 gets into the psychological aspect of HCI and looks at cognition and how users interact with the systems they implement. None of the book makes for easy reading, as the topics at hand are often multifaceted and complex. Chapter 6 deals with the process of interaction design and for the most part ends the psychological approach, while Chapters 7 through 10 deal with the actual design of the system.

The book has a number of real-world case studies, and also includes interviews with various authorities on HCI. However, it does not get into specific technologies (Solaris, Linux, etc.). Also, each chapter concludes with a number of references, which can be used as a launching pad for more information.

I highly recommend Interaction Design: Beyond Human-Computer Interaction for anyone who is serious about interface design. Your users will appreciate it. ... Read more

Book Description

The Essence of Illusion

Promise her anything...but give her Perfume. This bewitching, lavishly illustrated book explores every aspect of the fascinating yet little-known art and science of scent, which for thousands of years has worked its powerfully seductive magic on men and women all over the world.

You'll witness every stage of the development of a perfume, from the rose fields of rural Morocco to the finest department stores of Paris and New York. You'll attend a school for perfumers in Provence where hopeful apprentices hone their skills, meet the legendary alchemists who create complex, closely guarded formulas, which can be worth millions, and listen in as executives devise strategies for tapping the 15-billion-dollar-a-year perfume market -- an intensely competitive arena where failure can literally destroy a company.

Throughout, you'll glory in stunning color photographs that capture all the elegance and romance of an art where image is truly everything -- the sensuous shape of a crystal flask filled with amber enchantment, the alluring promise of a whiff of scent on a gentle evening breeze, the extraordinary power of perfume to evoke the memory of a treasured moment. Glamorous, mysterious, enthralling, this is a book as sophisticated and irresistible as the classic art it celebrates. ... Read more

Reviews (5)

Beautiful and Informative
This book gave a fascinating history and overview of the use and creation of perfumes. It all seemed to have started when Romans wore perfume-soaked garments and shoes while Egyptians placed perfumed unguents in their hair to produce a slowly diffused scent that surrounded them.

From Catherine de Medici in the 16th century to Coty to Coco Chanel, there has been a connection between fashion and fragrance. During this time, the perfume bottle has evolved from a simple container to sculpture, often giving identity to a scent.

I learned that to be called "perfume", there must be an oil concentration of 22% or more. Eau de parfum has a 15-22% oil concentration while eau de toilette has 8-15% concentration of oil. Cologne has less than 5%.

The average fragrance has 60-100 ingredients and complex ones can have 300. Estee Lauder's "Beautiful" has 700 ingredients, which is a record.....and its formula is 12 pages long!

The perfumer must have a vast knowledge of raw materials and also of chemistry. There are only about 400 perfumers in the world and their training can take 10-15 years.

One reason why perfume can be so expensive is the amount of an ingredient needed to yield what the perfumers use. For example, two tons of rose petals are needed to yield just one pound of rose oil! Petals must also be quickly picked as the amount of oil that they yield diminishes as the day goes on.

I found the explanation of "headspace technology" very interesting. There are machines that vacuum up the molecules of a scent and then run them through machines that separate the fragrance into chemical components and identify them. This is particularly valuable when collecting the scent of a rare plant or when it is desirable to leave the plant in its natural environment.

A very informative and beautiful book. The accompanying photos are lovely and give the reader an added level of understanding.

Pretty Pictures
This is a better-than-average coffee table book that gives a very personal account of the author's introduction to the history of the art of perfumery. Good inside information on advertising and perfume promotion. Who knew that CoCo Chanel was such a...freak? If you're looking for specific information about how perfumes are made, as I was, look elsewhere. You can zip through this book in about an hour.

Excellent Book! A Unique Blend of Artistry and Science.
This bewitching, lavishly illustrated book does really explore every aspect of the fascinating yet little know art and science of scent. This book is very detailed from the beginning to the end.

The photography is stunning and spectaclar! It captures all the elegance and romance of an art where image is truly everything.

The book is very well written. It takes you through a very vivid journey into the fascinating world of fragrance. Sophisticated and irresistible as the classic it celebrates.

I have read this glamous, enthralling book twice and plan to place it on my coffee table as a conversational piece. It is well worth the money, every cents and then some.

TRULY THE ESSENCE OF ILLUSION!

GREAT!!!!!!!!!!!!!
All I can say is that this book is great. The auther Mrs. Cathy Ellen Newman, can make writing seem more like an art then an occupation. Learning about the proccess of how perfume is made and the science of it is just fascinating even our dignified leader, Mr. Sadahm Housane as insane as he is would like it very much and I hope he orders a copy soon.

A sumptuous and enthralling look at the perfume business.
This book follows the story of the business of perfume. It traces the scent from harvesting the raw materials and the art of the perfumer, to the packaging and marketing of the finished product. It is a story of the perfume business, not a guide to making perfume.

I read this entire book within two days of receiving it. The text is light but fascinating. The book is lavishly illustrated with photographs by Robb Kendrick. The photos are a sumptuous addition to the story and bring the text to life.

This book is beautiful and enthralling. Highly recommended. ... Read more

Book Description

Scientific Style and Format: the CBE Manual for Authors, Editors, and Publishers, Sixth Edition, is a detailed and authoritative manual recommending both general and scientific publication styles and formats for journals, books, and other forms of publication. It covers all sciences, not just biology and the medical sciences, and both American and British preferences are recognised. Every author of a scientific paper or book will profit from this essential resource. Editors and publishers engaged in the sciences, students in the sciences, and translators of scientific papers destined for English-language publication will also find this manual an invaluable resource. It is far more up-to-date, more specific, more authoritative, and easier to use than any other reference to scientific style and format. ... Read more

Book Description

Proven methods to account for risk and assign value

To develop or not to develop? To license or not to license? What price will be a true reflection of the product’s value from the buyer’s and seller’s points of view? These are the compelling questions that confront developers of cutting-edge technologies years before those technologies will reach the marketplace. In Valuation and Pricing of Technology-Based Intellectual Property, Richard Razgaitis offers complete coverage of the issues, methods, and art of valuing and pricing "early-stage" technologies.

Razgaitis draws upon over thirty years of experience in developing technology-based intellectual property to thoroughly examine this volatile process from all angles. He presents six proven valuation methods, and a series of case studies that show them in action. Topics covered include:

• Paradigm licensing
• Stacking
• Stage development
• Rate-of-return available for different risks
• Using real options

Valuation and Pricing of Technology-Based Intellectual Property will be an essential addition to any licenser’s, developer’s, or IP lawyer’s professional library. ... Read more

Reviews (1)

Some thoughts from a competing author
Dr. Razgaitis has tackled an area that con